Small Business

  • Most Topular Stories

  • 3 ways to boost lead generation through social media

    Small Business Marketing Blog
    brafton
    14 Apr 2015 | 4:05 am
    When you're buried in all the paperwork and real-world logistics of running your small business, you might question the value of messing around on your company's Facebook or Twitter profile. After all, making sure you have enough product on the shelves or that your clients are all happy with their service is the first step on the long road to entrepreneurial success.  However, neglecting social media can rob your small business of a crucial and potentially torrential lead generation stream. Converting people who only look at your online branding into customers who are…
  • How to build a successful direct sales business with Jerry Salerno of Discovery Toys

    Launch Grow Joy - Launch Grow Joy
    launchgrowjoy
    2 Apr 2015 | 3:20 pm
    If you want to grow your business and haven’t yet considered the direct sales model, you should! Our guest for today’s episode, Jerry Salerno, is here to share with us the story of Discovery Toys and the benefits of the... The post How to build a successful direct sales business with Jerry Salerno of Discovery Toys appeared first on Launch Grow Joy.
  • Are You a Reluctant Networker? 5 Tips to Make it Easier

    Firefly Coaching
    Stephanie Ward
    20 Mar 2015 | 1:40 am
    You don’t love networking but you do it because you know it will help you grow your business. Let me show you how you can make it much less painful and who knows, possibly even fun. Click here to view the embedded video. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:   “The currency of real networking is not greed but generosity.” Keith Ferrazzi Click to Tweet How do you make the most of your networking experiences? Share your thoughts and questions in the comments section below. I respond to all comments. Are You a Reluctant…
  • SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads

    Blog
    10 Oct 2014 | 5:58 am
    SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads In this podcast I discuss which of SEO vs PPC gets the better ROI. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. From this podcast I think you will get valuable information that will help you determine how to best allocate your marketing budget.    
  • IDC Report on Social Technology in Talent Reveals that ‘HR Execs are Still Slow to Adopt’

    Mobile Marketing Watch
    Mike Randazzo
    27 Apr 2015 | 6:15 am
    IDC is out with its 2015 MarketScape report, which profiles and positions the leading providers in the worldwide social technology for integrated talent management market. “This new research indicates that although the importance of social technology is on a steady rise in the minds of HR buyers, mobile, cloud and analytics are still seen as more important,” IDC says. “Despite this, many talent management vendors are bringing forward good technology in support of compelling social use cases.” The report is question — IDC MarketScape: Worldwide Social Technology…
 
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    Fast Company

  • Snapchat Poaches Top CNN Reporter Peter Hamby

    Pavithra Mohan
    27 Apr 2015 | 3:45 pm
    The political correspondent will be taking his talents to Snapchat as Head of News.Back in January, Snapchat launched its Discover channel, which nestled content from outlets such as CNN, Vice, ESPN, and Comedy Central into the Snapchat ecosystem. The launch of Discover served as yet another signal that Snapchat aims to become more than simply a platform for ephemeral photo and video sharing. In fact, roughly one million viewers now tune into CNN's Discover tab every day, according to the New York Times. So perhaps it's only natural given such reach that the company poached acclaimed CNN…
  • Apple's Bonkers Quarter Spells Trouble For The iPad

    John Paul Titlow
    27 Apr 2015 | 3:30 pm
    Apple just reported another insane financial quarter. But five years later, it isn't bragging much about the iPad.Apple just reported yet another gangbusters financial quarter. This time around, Cupertino is reporting a 33% quarterly surge in profits, thanks in large part to the iPhone 6 and 6 Plus, as well as Apple's growth in newer markets like China. Today's earnings report gives Apple plenty to brag about, but it also raises some interesting questions about some of its younger product lines.Read Full Story
  • Instagram Launches Emoji Search, New Filters

    Pavithra Mohan
    27 Apr 2015 | 12:45 pm
    The photo-sharing service has made emoji hashtags searchable. #blessedFinally, a simpler way to curate -themed content! Today, Instagram introduced a series of updates including new filters, and, most significantly, support for users to add emojis to hashtags, which enables mobile shutterbugs to search for photos by emoji.Read Full Story
  • ESPN Is Suing Verizon Over Its New Slimmed-Down TV Subscription

    David Lumb
    27 Apr 2015 | 11:10 am
    The Disney-owned sports network is claiming breach of contract for being included in Verizon's new discounted cable packages.When Verizon announced its $55 discounted cable TV subscription block, it seemed an awkward compromise as the company tries to keep its customers from switching to cheaper streaming services. But now the ESPN sports network is suing Verizon in New York state court for including it in those custom packages, which ESPN claims is a breach of contract, Bloomberg reports.Read Full Story
  • Banned From Riding Bikes, Skateboarding Afghan Girls Shred Their Way To Empowerment

    KC Ifeanyi
    27 Apr 2015 | 10:00 am
    A new photo exhibit reveals how cultural and gender norms are being crushed in Afghanistan.In 2007, Australian skateboarder Oliver Percovich traveled to Kabul, Afghanistan with skateboards in tow. Seeing the curious faces of Afghan kids—many of whom, particularly the girls, were not allowed to ride bicycles—and their excitement to learn how to skate gave Percovich the idea to start Skateistan, an NGO initiative in Afghanistan, Cambodia, and South Africa that uses "skateboarding as a tool for empowering youth, to create new opportunities and the potential for change." Skateistan, which has…
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    VISANOW Global Immigration

  • DACA Real-life Story: A DREAMer’s Struggle and Success After DACA

    Patty Johnson
    24 Apr 2015 | 7:22 am
    Christian A young, DACA-approved DREAMer shares a personal story of how she worked hard against all odds to go to college and achieve her dreams. “As a child, I was told education is the path to a successful life where you are not living day-by-day and paycheck to paycheck. In school, I was always told I could become anybody I wanted when I grew up. I was told that anything is possible if you set your mind to it.  I can’t recall the first time I was told I was undocumented. It’s like I always knew, although I do recall the feeling that this status brought to me. As a young girl, I…
  • Understanding DACA’s 4 Criminal History Restrictions

    Patty Johnson
    21 Apr 2015 | 7:16 am
    Deferred Action for Childhood Arrivals (DACA) grants young undocumented immigrants a chance to legally work in the U.S while being protected from deportation. In order to qualify, applicants must meet a variety of criteria, which includes strict criminal history restrictions that aim to disqualify any applicants that may pose a threat to national security. DACA Criminal History Guidelines The United States Citizenship and Immigration Services (USCIS) outlines requirements for DACA applicants. It’s often unclear to those who have a criminal record if they qualify for deferred action. Here…
  • Top 3 Immigration Scam Red Flags

    Patty Johnson
    17 Apr 2015 | 12:31 pm
    The immigration process unites families with loved ones while offering life-changing opportunities to students and professionals. Unfortunately, there are individuals and companies that exploit people’s situations to reap monetary gains. Look out for these common immigration scam red flags while applying for a visa. 1. Asking for Money Don’t get caught by immigration scams that ask for money. Image credit: Barb Leung via Flickr Scammers often request money from people with a variety of statuses from undocumented immigrants to U.S. citizens. While it’s not a definitive sign of an online…
  • When Will Courts Lift the Deferred Action Injunction?

    Patty Johnson
    14 Apr 2015 | 12:55 pm
    President Obama’s latest deferred action executive order is on hold due to a federal injunction granted in February. If you qualify for expanded DACA or DAPA, don’t worry, immigration advocates believe the injunction won’t last long and the USCIS may begin accepting applications soon. Here’s an overview of the deferred action injunction timeline detailing when it may be lifted:   Want to get a head start on expanded DACA or DAPA? Learn if you qualify for deferred action and begin preparing your documents! The post When Will Courts Lift the Deferred Action…
  • DREAM Act State Tuition Benefits

    Patty Johnson
    10 Apr 2015 | 9:21 am
    As the federal government works toward a bipartisan solution to immigration reform, we’re left to wonder if a comprehensive change will happen. However, there is some movement on the local level as 12 states have passed their own version of the DREAM Act. The legislation would have given young immigrants a path to citizenship and was rejected by the senate in 2010. To help give young undocumented immigrants an option to pursue their studies, the following states have passed their own version of education reform for DREAMers: California The California DREAM Act allows students, who meet…
 
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    Small Business Labs

  • The Rise of the Dependent Contractor

    Steve
    28 Apr 2015 | 1:00 am
    It seems like every day there is a new article slamming sharing economy platforms and marketplaces for their labor practices. Recent examples include: NPR's In Sharing Economy, Labor Laws Fall Short  US New's The Not So Nice Sharing Economy SF Weekly's Codependent Contracting: Couriers Demand App Company Accountability Former Labor Secretary Robert Reich's How the New Flexible Economy is Making Workers Lives Hell I could easily list many more negative press examples from the last few weeks. The reason all of this is happening is our labor laws have not kept up with…
  • Seth Godin's Freelancer Course

    Steve
    27 Apr 2015 | 1:00 am
    I can't imagine any clearer signal that the freelance economy is happening than having one of the most successful business authors of past decade or so - Seth Godin - release a training class on becoming a freelancer. The class is available on Udemy at a cost of $57.   According to an interview with Godin on the Gaping Void blog, here's reason he's done this course: This is the golden age for freelancers. More opportunities, more tools, more leverage than ever before. But for many freelancers, there’s a big “but”… If you are a freelancer, it may be that you’re…
  • 2.7 Million Independents Work in the On-Demand Economy

    Steve
    23 Apr 2015 | 1:00 am
    According to a new report from MBO Partners - Independent Workers and the On-Demand Economy - about 2.7 million American independent workers report using at least one on-demand economy platform or marketplace as a source of work or income. The study defined the on-demand economy as including: online product marketplaces provided by firms such as EBay, Amazon and Etsy and others (Craigslist was excluded). Online talent marketplaces such as Freelancer.com, Elance - oDesk, and others Sharing economy platforms and marketplaces such as Uber, Lyft, Airbnb, TaskRabbit and others…
  • Coworking in India

    Steve
    21 Apr 2015 | 1:00 am
    I'm just back from a trip to India where I had the opportunity to visit several coworking spaces. Coworking in India is growing quite rapidly, with more than 100 spaces across the country and new spaces popping up on a regular basis.   A recent Quartz article, India’s freelance boom is creating a crop of creative co-working spaces, nicely summarizes why this is happening: In a country with the youngest population in the world, and an economy in constant flux, millions are bucking traditional companies and corporate-ladder-climbing to work independently.
  • The Shoe That Grows - Small Business Innovation in Action

    Steve
    20 Apr 2015 | 1:00 am
    The Shoe That Grows is a simple and clever solution to a massive problem - providing children in the developing world with inexpensive, long lasting shoes. Ill-fitting or the lack of shoes is a big problem.  Over 2 billion people in the world suffer from soil-transmitted parasites and diseases.  Add in injuries and other issues that come from not wearing shoes or wearing shoes that don't fit and it's clear there's a need for this kind of product. The Shoe That Grows addresses this problem by providing inexpensive footwear that expand through a simple system of buckles,…
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    Guy Kawasaki

  • How to Pick Advisors

    Guy Kawasaki
    27 Apr 2015 | 5:56 am
    Once upon a time there were two engineering PhDs who were clueless about how to start a company. All they knew how to do was code. They were so desperate for money and adult supervision that when an experienced businessperson showed interest and offered to help raise money, they, in their own words, “followed him like dogs.” However, this adult didn’t know much about tech startups and caused them to make many mistakes in legal and financial matters. They parted ways but only after much aggravation and the significant legal expense of undoing incorrect decisions. This is not an unusual…
  • Pictures from my trip to Berlin

    Guy Kawasaki
    21 Apr 2015 | 10:33 am
    After my visit to Stuttgart, I went to Berlin to speak for Russell Reynolds. Berlin is a very interesting city with many places to visit. The post Pictures from my trip to Berlin appeared first on Guy Kawasaki.
  • Pictures from my trip to @Porsche

    Guy Kawasaki
    20 Apr 2015 | 6:30 pm
    These are pictures from the Porsche factory in Stuttgart. I even got a ride in a 918! The post Pictures from my trip to @Porsche appeared first on Guy Kawasaki.
  • Pictures from my trip to @Mercedes

    Guy Kawasaki
    20 Apr 2015 | 6:18 pm
    These are my pictures from the Mercedes-AMG facility. This is where the AMG GT is made. The post Pictures from my trip to @Mercedes appeared first on Guy Kawasaki.
  • The Art of Branding

    Guy Kawasaki
    20 Apr 2015 | 7:00 am
    In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get. This is my advice to help you. Seize the high ground. Establish your brand on positive conditions like “making meaning,” “doing good,” “changing the world,” and “making people happy” —not destroying your competition. When is the last time you bought a product to hurt a…
 
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    Planning, Startups, Stories

  • Lean Business Plan to Get What You Want From Your Business

    Tim Berry
    27 Apr 2015 | 7:26 am
    Are you running your own business or looking to start a new business? The lean business plan is an easy way to set down your strategy, tactics, milestones, and essential business numbers. Just do it for yourself and your team, with a few streamlined bullet points for strategy and tactics; plus lists of key milestones, tasks, assumptions, and performance metrics; and essential business numbers. Then review and revise it regularly and you’ll have your progress towards goals, and accountability. Lean Business Plan in Four Steps One: Strategy Strategy is focus. A lean business plan…
  • All Ideas are Brilliant Before They Are Executed.

    Tim Berry
    3 Apr 2015 | 10:28 am
    “No battle plan ever survives first contact with the enemy.” – Helmuth von Moltke. Similarly, all business ideas are brilliant before they are executed.  Ideas have to run through an obstacle course of hard realities before they are really opportunities. Few ideas make it. Everybody has ideas, Millions of business ideas are floating around everywhere. Every problem anybody encounters is a solution waiting to be unwrapped. Every time somebody follows the comment “there should be a better way” by suggesting a better way, that’s a business idea. An opportunity is…
  • I Want to be An Entrepreneur. What Steps do I Take?

    Tim Berry
    2 Apr 2015 | 12:13 pm
    What Steps to be a Tech Entrepreneur? I’m 18 years old and want to be a successful tech entrepreneur. What steps should I take? That one, specifically, popped up in my email today from Quora, the excellent questions-and-answers site that I frequent often. But that’s just today. I saw a very similar question from a different person yesterday, and another on Monday. So that question, in various versions, has become one of those questions that pop up everywhere. Here is My Answer: Get Your Degree There is only one obvious answer that will be generally true for anybody your age that asks this…
  • Learn Anything in 20 Hours

    Tim Berry
    25 Mar 2015 | 12:07 pm
    TED talk by Josh Kaufman, author of The First 20 Hours: Mastering the Toughest Part of Learning Anything. This seems like a great way to start a new year. He notes the 10,000-hours idea made popular by Malcolm Gladwell in his book Outliers (it takes 10,000 hours to be an expert); but point out that it has been misused and misunderstood. According to Josh, the 10,000 hours is about true world-class expertise. It takes about 20 hours to get good enough to do something well enough to get through the “frustration barrier.”  He uses playing the Ukulele as an example. You can use this link to…
  • Business Strategy Is Useless Without Execution

    Tim Berry
    4 Mar 2015 | 7:31 am
    In the last two weeks I’ve posted a three-part series on I’ve posted a series on setting and executing business strategy on the Amex OPEN forum in the last two weeks. I’m happy to see the first of these showing up on top of the trending list there. Here’s a summary: Start with Strategy The post is How a Simple Story can Improve Your Business. Here’s the main idea: It’s simple. Just imagine the story of somebody who has a problem or wants something, finds your business and buys from you. Pretend for a moment that you’re writing a story or talking to a friend about your…
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    Copyblogger

  • The Power of Teamwork and Collaboration

    Rainmaker.FM
    27 Apr 2015 | 1:45 pm
    The Pilot launch of The Showrunner Podcasting Course went live on Friday, April 24. On the eve of the launch, weary-eyed but still enthusiastic at 10:30 p.m., The Showrunner hosts, Jerod Morris and Jon Nastor, took a short break from course prep to hop on Skype and share a few thoughts about the power of teamwork and collaboration. Shortly after their chat began, the podcasting gods gave them a clear sign that they should end the call and resume working. So they did. But to make this bonus episode a true bonus, they decided to give you a sneak peek at one of the bonus interviews inside of the…
  • The Amazing Copywriting Machine

    Rainmaker.FM
    27 Apr 2015 | 1:00 pm
    Join host Robert Bruce for the third episode of Allegorical … A simple story about a man with a billion-dollar idea, and the fatal flaw in his algorithm that he did not foresee … Listen to Allegorical No. 3 … Click Here to Listen to Allegorical on iTunes Click Here to Listen on Rainmaker.FM About the authorRainmaker.FM Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it. The post The Amazing Copywriting Machine appeared first on Copyblogger.
  • How Online Courses Accelerate Any Business Model

    Rainmaker.FM
    27 Apr 2015 | 12:15 pm
    The online education industry will rake in $107 billion in 2015. And with the sale of Lynda.com to LinkedIn for $1.5 billion, the commercial sector is leading and pulling away from traditional institutions in the “just in time” education market. People want online courses, and they’ll clearly pay for them. And if great content marketing is giving away information worth paying for, then it seems smart to offer online courses as an audience-building and lead generation strategy. In this 25-minute episode of New Rainmaker with Brian Clark, Brian and Robert Bruce discuss: Why…
  • One Simple Step to Attracting More Business Opportunities

    Rainmaker.FM
    27 Apr 2015 | 11:30 am
    In 2009, today’s guest on Hack the Entrepreneur co-founded Loudpixel, a successful social analytics company, where she was also Director of Analytics. After many successful years, she realized it wasn’t quite what she wanted to be doing, so she made a change. Currently, she is an independent wedding and lifestyle photographer. In a market that most people struggle to start a business in, she has managed to build one to the point where she works part-time and makes a full-time income. This allows her to spend time with her one-year-old daughter. She also runs an interview podcast…
  • ‘Try It from a Different Angle’ and 2 Other Game-Changing Editing Lessons from a Shoddy Vacuum

    Rainmaker.FM
    27 Apr 2015 | 10:45 am
    What are you refraining from doing that could dramatically change your content? For your online business to produce your desired results, you may need rethink your strategy to provide the best experience for your target audience. If you think a task is too difficult, this might be the time to try it anyway. In this 8-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses: Why she owns a terrible vacuum Why the first idea you have for creating digital media is likely not the idea that will lead to real breakthroughs How to evaluate and edit your digital media choices What she’s…
 
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    crowdSPRING Blog

  • Small Business and Startup Tips: Analyzing Your Search Data

    Mike
    27 Apr 2015 | 5:05 am
    SEO is simple. NOT! Virtually every business relies to a certain extent on where they will appear in an online search for their service, product, or company name. Online businesses, in particular spend massive resources to ensure that they rank highly on Google, Bing, etc. for any relevant search and most spend a significant percentage of their marketing budget to define the best keywords, optimize their websites, and execute on their strategies. To most managers (and I absolutely include myself in this group) SEO is an opaque mess. The wizards who make a living at this work are…
  • Twitter Link Roundup #266 – Irreproachable Resources for Small Business, Startups, and Design!

    Mike
    24 Apr 2015 | 7:19 am
    Why are passwords so important? If anyone should be able to answer this question it is Edward Snowden, he of NSA whistle-blower fame. John Oliver asks this simple question as part of an important and wide-ranging interview. Oh yea, not to mention it’s hysterical! When you finish changing up your own passwords, turn your attention right back here! Why? Because it’s time for our weekly Roundup! This week’s set of great links and articles that we shared with you over the past week on our  crowdSPRING Twitter account (as well as my own Twitter account) is perfectly…
  • Fresh from the SPRING: coyotejack

    Audree
    22 Apr 2015 | 6:46 am
    When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this clothing project. Let us start the slow clap for coyotejack. Check out more great work on coyotejack‘s profile page. Nicely done, coyotejack, nicely done! Related posts: Fresh from the SPRING: 5IVE_STAR_CREATIVE Fresh from the SPRING: Janisa Fresh from the SPRING: martinroy
  • 5 Things Entrepreneurs Can Learn From Artists

    Mike
    20 Apr 2015 | 5:05 am
    Art inspires in ways sometimes difficult to articulate. Ideas, metaphors, and themes are the product that artists traffic in, and their ability to  galvanize their audiences in a powerful, indirect way can stir us in profound ways. Yet, while we celebrate, even lionize the greatest of our artists we simultaneously relegate the vast majority to poverty and struggle. Our culture at once values art, while devaluing the artists among us. Like artists, entrepreneurs rise and fall not only on their creativity and the quality of their ideas, but on their ability to execute, and on their…
  • Twitter Link Roundup #265 – Exemplary Resources for Small Business, Startups, and Design!

    Mike
    17 Apr 2015 | 6:33 am
    I like to think of myself as chameleon-like, able to adjust to fit into whatever the surrounding or with whomever is around me. But, I got nothing on these two women! Artist Johannes Stoetter’s work focuses on fine-art body painting and he has raised the bar to extreme heights. Click play on the video above and watch his work come to life! So try your best to blend into the surroundings, because it’s time for our weekly Roundup! Here is a big ‘ol batch of great links and articles we shared with you over the past week on our  crowdSPRING Twitter account (as well…
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    The Franchise King®

  • You Don’t Have To

    The Franchise King®
    26 Apr 2015 | 6:55 pm
    You don’t have to. (Buy a franchise) It’s perfectly okay to just look around a bit. I really don’t blame you. Job security is almost non-existent these days. If you’re employed, and you’re really good at what you do, you can lose your job in a split second. Talent only goes so far these days. If you’ve been downsized, and you’re say…51 years old, I really don’t blame you for wanting to explore “other options.” If you’re 22 years old, and just graduated college (congrats!) I certainly don’t blame you for wanting to…
  • Words Matter: Why A Franchise Coach Isn’t Really A Coach

    The Franchise King®
    23 Apr 2015 | 3:00 pm
    Words matter. They really do. Take these two words for example: “Franchise Coach” What do those two words mean to you?   A Little Experiment Let’s try something. I want you to close your eyes, and think of those two words. Again, the words are “Franchise Coach.” What do you see-rather, who do you see?   Him?   Or     Him? If you’re like most people, you visualize someone who looks like he would be…well, a coach. So, why the heck would I show you a picture of a salesperson? Keep reading.   A Coach The definition of a…
  • The Franchise King® Just Interviewed The McDonald’s CEO And You Won’t Believe What He Just Said

    The Franchise King®
    20 Apr 2015 | 12:31 pm
      It was only a dream. But, it had a huge impact on me. What follows, is my interview with the McDonald’s CEO and founder. (This was a very intense dream. I’m still trying to piece the whole thing together the best I can. Parts of it are still missing.)   Backdrop All of a sudden, he was there. Ray Kroc. The man. The legend. The founder of McDonald’s as we know it today. He’s been dead for 31 years. But, somehow, he appeared in my dream. And, then in my room.     He was just sitting there, right across from my bed. Smiling.   I sat up. This…
  • Buying A Franchise? Why Now?

    The Franchise King®
    16 Apr 2015 | 8:37 pm
    Please Listen To This Blog Post Podcasting provided by Odovox.com _______________________________________________________________ Why now? Why do you want to buy a franchise now? Did something happen? Is something like this going to possibly happen soon? In other words, is something about to change?     Ch-Ch-Changes It’s a good thing nothing stays the same. Right? Well, maybe. There are things that all of wish would stay the same…things we wish wouldn’t change. For example, I wish my 19-year old didn’t change…that she wasn’t 19 years old…
  • Most Of You Will Never Buy A Franchise And I Know Why

    The Franchise King®
    13 Apr 2015 | 5:05 am
      New! You Can Now Listen To This Blog Post   Podcasting + voice talent provided by Odovox.com ____________________________________________________________________________________   Chances are… You probably won’t do it. And, I know why.   Never As in, most of you will never buy a franchise-type of business. Never. Never ever. It ain’t gonna happen.   Most Of You Will Never Buy A Franchise And I Know Why Here’s why most of you will never buy a franchise: You won’t risk your money. What? Do you think that my is my answer too simple? Too…
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    SmallBizTechnology

  • Is a New Google Targeted Ads Option on the Horizon?

    Jennifer Peaslee
    24 Apr 2015 | 7:00 am
    The web is buzzing with speculation on a new possible Google targeted ads option – one that uses customer email addresses to better customize ads for consumers who are searching in order to make a purchase. The rumor was first leaked by the Wall Street Journal. Although Google is not commenting with specifics at this time, sources say this new form of targeted ads could go into effect later this year or sometime next year. In order to place these targeted ads, businesses would share customer emails with Google – email addresses obtained when a customer made a previous purchase on your…
  • 5 Keys For Getting Your Website Visitors Where You Want Them To Go

    ChamberofCommerce
    23 Apr 2015 | 1:25 pm
    For a door-to-door vacuum cleaner salesman, nirvana is when he not only gets inside the house, but gets to toss a handful of dirt on the floor and then vacuum it up with his super-duper top-of-the-line vacuum cleaner. If he can keep his prospect’s attention for that long, there’s an excellent chance he’s going to make the sale. Of course, most vacuum cleaner salesmen never get beyond the front door. The goal and journey is essentially the same with your website. You need to do much more than get visitors to your “door.” You need to guide them on a journey that leads to your call to…
  • Amazon Dash Button Makes At-Home Ordering Easier Than Ever

    Carolyn Crummey
    21 Apr 2015 | 10:02 am
    Imagine that you’ve just finished doing laundry and realize that you’ve run out of detergent.  To replace it, you simply push a button and within the next couple of days a new container of laundry detergent is delivered directly to your home.  This is exactly what the new Amazon Dash Button is meant to do. The invitation-only service was created to give select Prime members the ability to replace frequently ordered items with the push of a button.  Instead of creating time consuming grocery lists, and making inconvenient errand runs, Amazon is aiming to integrate every smart…
  • 3 Easy Steps to Home or Office Automation and Energy Saving with the Staples Connect

    Ramon Ray
    20 Apr 2015 | 12:50 pm
    In honor of Earth Week, we spent some time looking for cool tools and tech that is making a difference not only in our lives, but to the world as a whole – by saving energy and natural resources. The one thing that came to mind was home automation – the automatic electronic control of household features, activities and appliances. In recent years there have been incredible strides in the direction of “connected homes”. In 2013 there were 1.48 million US households with smart home systems and that number is expected to rise to 15.03 million connected homes by 2019. The connected home…
  • Tips & Tech to Boost the Productivity of Your Next Online Meeting

    Jennifer Peaslee
    16 Apr 2015 | 8:39 am
    With a growing number of remote workers in businesses large and small, traditional meetings are now being replaced by online meetings where team members can collaborate from multiple locations. Whether you’re thinking of holding your first online meeting or are already a seasoned pro, this article will provide tips & tech to boost productivity and make your next online meeting a success.     Online Meeting Tech Tools There are quite a few online meeting platforms available, with a range of prices and features to fit the needs of any business. A few of the big names in online…
 
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    Small Business Trends

  • Uh Oh. Facebook Is Restricting Data on Other Platforms

    Ed Lieber
    27 Apr 2015 | 4:30 pm
    If your small business has a presence on Facebook, and it certainly ought to, you should know about a pending policy change set for this week. On April 30, Facebook will no longer allow third-party apps to export your data — including your Facebook contacts, profile photos and messages — into other applications. So now is the time to update all your apps that draw on data from the Facebook well. You might want to try some new apps too, before Facebook erects the wall. LinkedIn users faced a similar scenario last July. The website designed to facilitate interaction among…
  • 25 Resources Keep You Fresh, Focused and Formidable

    Deborah Shane
    27 Apr 2015 | 2:30 pm
    The importance of being fresh, focused and formidable is undeniable in life and business. Building personal relationships and connections, tribes and communities is a fact of professional life, both in person and online. We have these two amazingly diverse and complementary worlds that we live, work and play in. The potential, benefit, and tangible rewards of having both to use for communication is astounding. The real challenge and commitment is how we keep things fresh, so that we stay motivated and people will continually engage with our content, work and activity. If you are consistently…
  • New Samsung Gear VR Looks Like Something Out of Sci-Fi

    Ed Lieber
    27 Apr 2015 | 12:30 pm
    Samsung’s Gear VR headset, compatible with both the Samsung Galaxy S6 and Galaxy S6 Edge, is now available for pre-order on Best Buy’s website. By attaching one of the two mobile devices to the front of the headset, a user can be immersed into a dramatic panoramic virtual reality to experience not just games but also video and images too. The revamped Gear VR is priced at $249.99, about $50 more than the original Gear VR. The headset ships on May 8 from Best Buy’s site, as well as Samsung’s online store, and will be available in retail stores on May 15. Observers are praising…
  • 25 More Businesses You Can Start for Less Than $100

    Steve Gillman
    27 Apr 2015 | 10:00 am
    You don’t need much money to start a business. In fact, with just $100 you can start a number of service businesses from pet sitting to tutoring. Online businesses including virtual assistant services and eBay sales are also possibilities. You could even start a car parts or lawn care business for less than $100 In fact, there are even some million-dollar companies that started with less than this. With that simple idea in mind, get out that $100 bill again and take a look at 25 more businesses for less than $100 you can start today . . . Yoga Instruction Sure a studio would be nice for…
  • How Handmade eCommerce Sites Gain From Etsy’s Growth

    Ed Lieber
    27 Apr 2015 | 7:30 am
    Etsy went public recently. The popular website for buying and selling arts and crafts has made a huge impact on the market. Still, the IPO met with some skepticism when first announced, with key concerns stemming from Etsy’s unprofitable growth. The forecast for Etsy’s longterm profitability is hazy as well. That’s partly due to a percentage of the site’s handmade goods sellers who have decided to shutter their online stores due to the company’s 2013 decision not to allow them to use manufacturers that ship product, MarketWatch reports. There are also merchants who claim…
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    Seth Godin's Blog on marketing, tribes and respect

  • Good design (and serial numbers)

    Seth Godin
    28 Apr 2015 | 2:25 am
    Bosch puts the serial number for its dishwashers on the side of the door, not the top. Which means that 50% of the time, if the device is mounted in a corner, it's impossible to see the serial number. Most companies use 0 and o and O in their serial numbers, as well as 1 and I. If they used nothing but letters, words in fact, there'd be no confusion. Make a list of 1000 short words, use each word twice and you have a million numbers. FISHY-LASSO, for example. Easy to remember, hard to screw up. And there might be a reason to use really small type, but it's hard for me to understand why. Of…
  • Product adoption: different problems for different folks

    Seth Godin
    27 Apr 2015 | 2:31 am
    The product adoption cycle is one of the most essential things to understand when you seek to launch a product or service, or make any sort of cultural change. Different people sign up for new ideas at different rates. Some farmers, for example, are eager to try a new type of seed or irrigation device. Some farmers will wait years, or a generation, to try the same thing. Some people start the video going viral, some are the very last to see it. What distinguishes these people? It's worth noting that someone who might be an innovator at work might choose to be a laggard at home. It turns out…
  • To overcome an irrational fear...

    Seth Godin
    26 Apr 2015 | 2:30 am
    replace it with a habit. If you're afraid to write, write a little, every day. Start with an anonymous blog, start with a sentence. Every day, drip, drip, drip, a habit. If you're afraid to speak up, speak up a little, every day. Not to the board of directors, but to someone. A little bit, every day. Habits are more powerful than fears.         
  • Terroir

    Seth Godin
    25 Apr 2015 | 1:52 am
    You can taste it. Heinz ketchup has no terroir. It always tastes like everywhere and nowhere and the same. A Dijon mustard from a small producer in France, though, you can taste where it came from. Foodies seek out this distinction in handcrafted chocolate or wine or just about anything where the land and environment are thought to matter. But we can extend the idea to you, to your work, to the thing you're building. Visit the City Bakery in New York. Every square inch contains the DNA of the whole place. The planking of the floor. The sound as you sit on the balcony. The parade of…
  • Reckless abandon (is neither)

    Seth Godin
    24 Apr 2015 | 2:04 am
    It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there's time to backpedal and water down. But right now, reckless please.        
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    Small Business Marketing Blog from Duct Tape Marketing

  • 5 Easy-To-Use Blog Post Formats

    Alex Boyer
    27 Apr 2015 | 10:11 am
    5 Easy-To-Use Blog Post Formats written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Baby Boy Typing via photopin (license) If you’re starting a new blog for your business, you probably have done a lot of research on how to write blog posts. You’ve probably come across all different kinds of posts, everything from other businesses like yours to Buzzfeed’s top 10 cat gifs of the week. It can be a bit overwhelming. Every blog post is different, and you may not know which styles and formats to emulate. The truth is, there are countless…
  • Weekend Favs April Twenty Five

    John Jantsch
    25 Apr 2015 | 4:32 am
    Weekend Favs April Twenty Five written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from stock or one that I took out there on the road. Good stuff I found this week: Facebook Advertising System – Very complete and very free Facebook course from LeadPages Course Buffet –…
  • How Not to Get Lost in the Content Creation Wasteland

    Guest Post
    24 Apr 2015 | 6:41 am
    How Not to Get Lost in the Content Creation Wasteland written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Planning an entire year in advance – who DOES that?? You should – if you want to stay focused and on track to meet your marketing goals. To be more specific – if your marketing strategy includes blogging, sending e-newsletters, or any other form of content that you share digitally, a content calendar is a powerful tool to make your online marketing more effective. And without one, you could be just another boring fish in the online marketing…
  • Converting Subpar Writers In to Content Champions

    Guest Post
    23 Apr 2015 | 12:11 pm
    Converting Subpar Writers In to Content Champions written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Consumers love content. It entices them visit company websites. It inspires them to share business insights. It gives them trust in the brand. And, ultimately, it encourages them to make a purchase. Sixty percent of B2C marketers anticipate increasing their content marketing budget within 2015, according to Content Marketing Institute. While this statistic isn’t necessarily shocking, marketers are increasingly concerned about the lack of trained…
  • How To Succeed At Content Marketing On A Small Budget

    Guest Post
    23 Apr 2015 | 11:28 am
    How To Succeed At Content Marketing On A Small Budget written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Here’s great news for your small business: You can succeed at content marketing without spending a fortune. In fact, you may be able to out-content market much larger competitors with much larger budgets. In this article, we’ll review a simple, focused approach to creating a content marketing campaign that is affordable and effective. Why You Will Succeed: Quality Trumps Quantity Large companies sometimes turn content marketing into link building…
 
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    Andy Sernovitz | Damn, I Wish I'd Thought of That!

  • Newsletter #1034: The “Two Birds, One Stone” Issue

    Andy Sernovitz
    23 Apr 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you look at your problems as opportunities, you might find that your issue can be someone else’s solution, your trash, someone else’s treasure, or that by working together you can create a win-win solution. Here are a few examples of how businesses and organizations are killing two birds with one stone: 1. Nursing homes and student housing 2. Server storage and home heat 3.
  • Newsletter #1033: The “Ridiculous Ideas” Issue

    Andy Sernovitz
    16 Apr 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s important to test new things, try stuff out, and push the boundaries of what you can do with your marketing. You won’t always come out with a winner, but sometimes you just might think of something so ridiculous that it works. Here are three examples of ridiculous stuff that turned out to be great ideas: 1. 200-dozen donuts 2. Carrying strangers 3. A book tank 4. Check it…
  • Newsletter #1032: The “Lessons from Tattoos” Issue

    Andy Sernovitz
    9 Apr 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] No, we’re not going to talk about those companies who give away free tattoos of their logo or the ones who pay people to get one. This is about businesses who have found unexpected ways tattoos can reach people — to help them recover, to detect cancer, and to inspire creativity. Here are three companies doing remarkable things with tattoos: 1. For rehabilitation 2. For cancer…
  • Newsletter #1031: The “Something for Someone” Issue

    Andy Sernovitz
    2 Apr 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Making something for someone is the opposite of appealing to the masses. It’s about making something much more personal, meaningful, and relatable for a much smaller audience — and earning the attention of a much larger customer base in return. Here are three examples of how companies create something for someone: 1. For their biggest fan 2. For scorned employees 3. For an…
  • Newsletter #1030: The “Lessons from Blue Bottle Coffee” Issue

    Andy Sernovitz
    26 Mar 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Blue Bottle Coffee isn’t your average coffee shop. They take pride in being coffee snobs who take extreme measures to make the perfect brew. And it paid off for them last year when they raised over $25 million in VC investment. Here are three lessons from how Blue Bottle earns loyal customers and fans: 1. Teach people something 2. Create a unique experience 3. Invite people into your…
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    Signal vs. Noise

  • QUOTE: Would you hire the last Delta representative…

    David
    23 Apr 2015 | 10:21 am
    Would you hire the last Delta representative you spoke with if you owned a customer service company? —First question in the Delta Airlines customer service follow-up survey. Love it.
  • LINK: Shhh... Made by Few 2015

    Jason Z.
    20 Apr 2015 | 11:47 am
    Shhh... Made by Few 2015 I’d been pretty bored with web conferences but the tiny team at Few changed my mind. Last summer’s Made by Few was well-run, fun, focused, intimate, and worthwhile. The couple of hundred lucky attendees were treated to fantastic barbecue, pour-over coffee, tons of swag, live music and some of the best talks around from speakers that could play rooms ten times this size—it was like seeing your six favorite bands play a secret show at your local bar. Seriously, I have no idea how they pulled together this line-up. And it all happened in the warm summer sun…
  • Constrained

    Nathan Kontny
    16 Apr 2015 | 9:00 am
    For years I’ve chatted with smart, ambitious people and friends who want to start new projects or businesses. Often their visions are big. So they dream up equally big things their startups need: money, connections, resources. And that’s where they get stuck. They don’t have any of those things. In 1978, an artist named Patricia came home to her husband and announced she quit her job at a newspaper. She just couldn’t stand it anymore. Occasionally, she’d have some of her art posted on the front page, which was great. But most of the time, the job was corporate…
  • Imagining Basecamp on Apple Watch

    Jason Z.
    9 Apr 2015 | 12:18 pm
    Over the last day or so I spent some time learning about the different Apple Watch components (notifications, glances, WatchKit app) and imagined how Basecamp might work on the upcoming device. Here’s what I came up with. Notifications are a given for Apple Watch. The ability to see what’s new in your projects simply by raising your wrist sounds fantastic. Canned, quick-reply options could be great. I also like the idea of setting your status as an option when notifications start piling up. It’s interesting how the actions can change depending on what kind of communication…
  • Look and Feel and Feel

    Jason Fried
    8 Apr 2015 | 9:51 am
    Designers often talk about the look and feel of a product, an app, an object, etc. These are good concepts to be talking about, but how the thing feels isn’t really the important feel. The important feel is how it makes you feel. That feeling isn’t usually covered by look and feel discussions. This has recently come into focus for me. The trigger? Instagram. I’ve been on Twitter (@jasonfried) for years. Since I don’t have a Facebook account, Twitter has been my only social networking outlet. I mostly use it for sharing novel or interesting things I’ve seen or read, the occasional…
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    Small Biz Survival

  • Multiply your tours

    Becky McCray
    27 Apr 2015 | 2:00 am
    Seems like every small town has some kind of tour. Why not make the most of it online? Photo by Becky McCray.    Do you have a paper brochure for a walking tour? or barn quilt tour? or driving tour? Here are seven ways to take that same tour, reach new potential visitors, and make your tourism website easier to find in searches. See, different types of people visit different places online. So every different way you can post your information gets you in front of different types of people. And with each of these postings you get another chance to link back to your main site and to…
  • Share your good news in the Brag Basket

    Small Biz Survival
    24 Apr 2015 | 3:05 am
    Photo by Abby Lanes on Flickr The Brag Basket is open! This one is for April 24-26, 2015. Bring your good news to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places How do you join in? Below this post is the comment section. Add your good news there. Reading this in your email? Hit reply. Don’t like to brag? Just share some good news for yourself or a friend. Just don’t make it an ad. I delete the ads that people stick in here. If you talk…
  • Rural economic development idea: tiny business villages

    Becky McCray
    20 Apr 2015 | 4:41 am
    An empty lot, plus some garden sheds, plus some hard work, plus people equals the Tionesta Market Village. Photo courtesy of Forest County IDA/IDC.   When you bring together the idea of pop up (temporary) businesses with the tiny house movement, you get tiny business villages. They make great sense for small towns and rural places. Garden Sheds Turned Incubator: Tionesta Market Village Tionesta, Pennsylvania, (population 500) had a lot that was vacant for 10 years after a fire in the downtown, reader Julia McCray told me when she was with Forest County IDA/IDC. The Industrial Development…
  • If the Brag Basket was art, it would include a self-portrait

    Small Biz Survival
    17 Apr 2015 | 3:54 am
    The Brag Basket is open! This one is for April 17-19, 2015. Bring your good news to share with everyone. It’s sort of a self-portrait of good news. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places How do you join in? Below this post is the comment section. Add your good news there. Reading this in your email? Hit reply. Don’t like to brag? Just share some good news for yourself or a friend. Just don’t make it an ad. I delete the ads that people stick in…
  • Know What Your CUSTOMER Wants

    Glenn Muske
    16 Apr 2015 | 8:31 am
    Photo (CC) by One Way Stock, on Flickr Knowing what your customer wants is the base to building a successful business. Of course, you still must meet that need, let customers know you have what they want, and price it at a level that customers feel is acceptable. But the process begin with knowing the problem they are trying to solve. Market research is how to get the answer to this question. Small-business owners need to use market research. When doing so, they also need to remember that all customers are not the same and that desires change through time. Examining and understanding each…
 
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    Superinnovators

  • What was Michelangelo trying to communicate?

    Bill Burnett
    25 Apr 2015 | 4:41 am
    In 1990 an American physician published an article "An Interpretation of Michelangelo's Creation of Adam Based on Neuroanatomy"  in which he suggest that the Creator portion of the painting represents the human brain.   Since then other experts have pointed to other possible anatomical depictions in Michelangelo's paintings.  Why did he do this?
  • Why Export? Six great reasons, the last two are surprising…here is the second surprise!

    Bill Burnett
    29 Mar 2015 | 5:12 am
    HIGHER VALUATIONBy selling into multiple economies exporters reduce their market risk. With lower market risk and stronger margins they tend to enjoy higher valuation multiples.EXAMPLE:Consider two similar companies with identical revenues, however, one exports while the other doesn’t. The exporter enjoys higher margins that yield a higher EBITDA. When the higher multiple is applied to the higher EBITDA, then the relative valuation of the company goes up significantly, by 50% in our example.  For the same revenue sized company, the exporter is much more valuable.
  • Why Export? Six great reasons, the last two are surprising…here is the fifth of the six and the first surprise!

    Bill Burnett
    19 Mar 2015 | 9:48 am
    EXPORTING SPURS INNOVATIONMany companies become more competitive after they begin exporting.  Within two years of exporting, companies file seven times the number of patents and deliver four times the number of new products as compared to peers who do not export. As employees travel, they are exposed to more new knowledge, which the employees then turn into new ideas and productsSource: Salomon, R. M. and Shaver, J. M. (2005), Learning by Exporting: New Insights from Examining Firm Innovation. Journal of Economics & Management Strategy, 14: 431–460. 
  • Why Export? Six great reasons, the last two are surprising…here is the fourth of the six.

    Bill Burnett
    12 Mar 2015 | 8:43 pm
    STRONGER LABOR POOLIn addition to higher revenues per employee, exporters also tend to enjoy higher margins on exported goods. This  allows exporters to pay their workers better than non-exporters, which, in turn, enables them to hire from a stronger labor pool.
  • Why Export? Six great reasons, the last two are surprising…here is the third of the six.

    Bill Burnett
    27 Feb 2015 | 1:15 pm
    Exporters are better able to leverage their production than non-exporters.  In the Milwaukee 7 region this is influence by manufacturing dominating our exports.  Nationally, over the past several decades, manufacturing has been growing, while manufacturing productivity has been growing even faster.  That's meant fewer jobs in manufacturing.  Exports tend to compound this productivity.  Thus, for M7 the export strategy is not a direct jobs strategy.4 Small and Medium-Sized Enterprises: Characteristics and Performance,  United States International Trade Commission,…
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    Marketing Practice

  • Brand Update : Alia Bhatt to Perk Up Cadbury Perk

    Harish B
    27 Apr 2015 | 10:42 am
    Cadbury Perk is a confused brand. Perk came into limelight with an epic fight between KitKat and Perk. Then both these brands went to two trajectories. While KitKat was able to find a direction in terms of positioning , Perk was totally a confused brand. Nestle then launched Munch to fight Perk. Perk kept on experimenting with advertising themes and positioning and still has not found its mojo. Really I miss the magic of the launch campaigns of Perk . From this classic ad, the brand went to meaningless campaigns and later somewhat settled into its glucose energy focus. While KitKat…
  • Brand Update : Live-in makes Ajay Devgn say " Can't Live Without"

    Harish B
    26 Apr 2015 | 6:35 am
    After some unworthy advertisement campaigns, Live-in has come out with a new campaign featuring the actor- Ajay Devgn. The brand is currently running the new campaign featuring the celebrity.The brand had come to the limelight with some smart campaign featuring Dino Morea with the focus on comfort as the USP. Later the brand changed track and produced some averagely creative campaigns and faded into the clutter.This time around, the brand is putting its future on Ajay Devgn.The choice of the celebrity is interesting since he does not feature in the young brigade of celebrity endorsers.
  • Brand Update : This summer, Frooti gets a major makeover

    Harish B
    12 Apr 2015 | 10:13 am
    This summer, the 30 year old Frooti has got a bold makeover. Frooti has re-branded itself with a new logo, new packaging and ofcourse new brand communication. Frooti has a commanding 80% + share in the tetra-pack segment of the Rs 3500 crore Indian mango drink market. But the overall market share of the brand is only 11% in the total market. This is because the market is dominated by PET packsThe brands like Maaza and Slice dominate the market with their PET bottle variants. More over, the company feels that Frooti is perceived to be a kid's brand thus alienating the young/teen consumers…
  • Brand Update : Fair & Handsome ropes in Hrithik Roshan

    Harish B
    29 Mar 2015 | 10:13 am
    Indian men's grooming  market is estimated to be  Rs 4300 crore market ( Source - Euromonitor). The skin care market is estimated to be around Rs 700 crore. The fairness segment for men was created and dominated by Fair and Handsome . Launched in 2005, FAH became hugely popular. The brand rode to fame with the endorsement from Shah Rukh Khan.After 8 years of association with SRK, FAH has now roped in Hrithik Roshan as the brand ambassador. Hrithik is featured in the new ad for FAH Face wash. The men's face wash category is worth to be around Rs 250 crore. The 8 years association…
  • Brand Update : Sunfeast Brand Architecture

    Harish B
    11 Mar 2015 | 1:58 am
    Launched in 2003, Sunfeast has come a long way. The brand has become an umbrella brand endorsing a wide range of biscuit and other products from the ITC stable. It is interesting to see the brand architecture of Sunfeast.Brand Architecture refers to the strategy in which the company decides on how to use the brand elements and how these elements are shared across products. So Sunfeast's brand architecture refers to the strategy on the usage of Sunfeast brand elements across various products.ITC has used Sunfeast as an Umbrella ( Family ) brand name for biscuit and snack products from its…
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    Mobile Marketing Watch

  • ‘Watch’ What Happens Now: Hotel Mobile Tech Enters the Age of Wearables

    Christa Howard
    27 Apr 2015 | 7:00 am
    Last fall, Starwood Hotels & Resorts Worldwide announced plans to take their keyless room entry and mobile aspirations to the next level. Ahead of the weekend, Starwood made good on that promise by launching a new app for Apple Watch. “Apple Watch lets you order an Uber, check into your flight, make a dinner reservation and now for the first time ever you can open your hotel room door all with the flick of the wrist,” Starwood said Friday. “Starting today, members of Starwood Preferred Guest (SPG), the award-winning loyalty program from Starwood Hotels & Resorts…
  • Retailer Rewards Programs Falling Short and Disappointment is Being Shared Via Social Media

    Emma Martin
    27 Apr 2015 | 6:45 am
    Many major retailers offer reward programs for their loyal customers. While this sounds as though it would be a good thing, a recent study begs to differ. The findings from a study by Capgemini summarized by eMarketer found that when retailer rewards programs are discussed on social platforms, a shocking 93% of the comments are negative. Even if a consumer is overall happy with a brand, most feel that the rewards program or loyalty program falls short. When analyzing the 160 retailer rewards programs, and the 40,000 comments made about rewards programs, the study found that: 44% of consumers…
  • Swirl Says Latest Investment Brings Unmatched Scale to Beacon Marketing Platform

    Christa Howard
    27 Apr 2015 | 6:30 am
    Last week, Swirl Networks, provider of a proximity-based indoor mobile marketing platform, announced that it has raised $18 million in equity financing from Hearst Ventures, SoftBank Capital, Twitter Ventures and other strategic investors. According to an announcement shared with MMW, the Series C round brings Swirl’s total funding to date to $32 million. The new capital will be used to expand Swirl’s sales and marketing operations and “to fuel aggressive investment in product innovation to meet accelerating demand from major retailers and brand advertisers for…
  • IDC Report on Social Technology in Talent Reveals that ‘HR Execs are Still Slow to Adopt’

    Mike Randazzo
    27 Apr 2015 | 6:15 am
    IDC is out with its 2015 MarketScape report, which profiles and positions the leading providers in the worldwide social technology for integrated talent management market. “This new research indicates that although the importance of social technology is on a steady rise in the minds of HR buyers, mobile, cloud and analytics are still seen as more important,” IDC says. “Despite this, many talent management vendors are bringing forward good technology in support of compelling social use cases.” The report is question — IDC MarketScape: Worldwide Social Technology…
  • Exponential Rolls Out Proprietary Video Formats

    Emma Martin
    27 Apr 2015 | 6:00 am
    NativeMobile is reporting that Exponential Interactive, a leading global provider of digital advertising solutions, has just launched their new (and proprietary and scalable) video ad formats — VDX. VDX was developed with the “ultimate purpose of building upon the advantages of television and video ads and enriching them with the benefits of digital advertising – namely, the abilities to target consumers who are most relevant to a brand, and for those consumers to choose to interact with the brand through an immersive video-centric experience.” With the proliferation of…
 
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    Branding Strategy Insider

  • How To Plan Your Brand Revolution

    Mark Di Somma
    28 Apr 2015 | 12:10 am
    Just as brands reflect the business they are part of, so they must systemically modify how they operate to reflect technological and systemic changes in the business. In a paper on The Digitization of Everything, E&Y expound a business evolution model to change an organization’s digital capabilities. As a first step, they suggest, businesses need to use digital technology to improve current manual systems. Then they can introduce ways of working that are only achievable using digital platforms. Finally, they can push out to new business and participation models that fundamentally…
  • Debating The Need For Brand Valuations

    Derrick Daye
    26 Apr 2015 | 12:10 am
    Recently on Branding Strategy Insider, Mark Ritson wrote about the wild and concerning variances across different brand valuations. He suggested that despite the power and prestige of big valuation firms Interbrand, Millward Brown and Brand Finance, there was a possibility that much of what they do is unproven crap. Today we give David Haigh, CEO of Brand Finance an opportunity to respond. Why Variation Supports the Need for Brand Valuation “The suggestion that public brand valuations studies are ‘crap’ and worthless, simply because value opinions differ, is ill-informed nonsense.
  • Addressing Brand Underperformance

    Mark Di Somma
    23 Apr 2015 | 12:10 am
    Often when executives look to address underperformance on the inside of a brand or business, the temptation is to treat the brand or business as one entity, and to assume that the problems are spread evenly. That’s usually not the case. Often there are teams within the business that are doing well and others that are struggling to maintain performance or morale. The key tension points? Frontline teams – because the onus is on them to deliver, they have high staff turnover because of the pressure they are under and they feel unsupported and unappreciated. And middle management – because…
  • Many Brands Confuse Reach And Value

    Mark Di Somma
    23 Apr 2015 | 12:10 am
    Numbers matter, but different numbers matter differently. To me, one of the great confusions in marketing is extent and value: Extent – how far your brand reaches. Value – how much your brand is worth (both literally in the minds of the market and in terms of margin in the minds of consumers). The temptation is to assume that the brands with the greatest reach must (ultimately) be worth the greatest amount of money and therefore have the greatest value. But to my mind that’s an assumption too far, because of course extent does not monetize or convert to sales consistently, and the value…
  • The Harsh Truth About Brand Valuations

    Mark Ritson
    22 Apr 2015 | 12:10 am
    A few years ago I wrote about the wild and concerning variances across different brand valuations. In my usual understated style, I suggested that despite the power and prestige of big valuation firms Interbrand, Millward Brown and Brand Finance, there was a possibility that much of what they do was unproven crap. My point was based on the fact that their published estimates of brand equity were wildly different from each other. For example, there was more than $100,000,000,000 of difference between what Interbrand said Apple was worth and Millward Brown’s estimate. To be fair, I pointed…
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    Men with Pens

  • Don’t Quit Your Day Job

    James Chartrand
    21 Apr 2015 | 7:48 am
    Click here to read the full article →Another rocking post from Men With Pens! Don’t Quit Your Day Job first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
  • Should you pursue your Bright, Shiny Idea?

    James Chartrand
    14 Apr 2015 | 7:00 am
    Click here to read the full article →Another rocking post from Men With Pens! Should you pursue your Bright, Shiny Idea? first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
  • 5 Ways to Be a Responsible Writer

    James Chartrand
    8 Apr 2015 | 9:56 am
    Click here to read the full article →Another rocking post from Men With Pens! 5 Ways to Be a Responsible Writer first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
  • Why You Need to Choose Between Success and Popularity

    James Chartrand
    3 Mar 2015 | 6:32 am
    Click here to read the full article →Another rocking post from Men With Pens! Why You Need to Choose Between Success and Popularity first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
  • The Book Launch Strategy that Creates a Win

    James Chartrand
    4 Feb 2015 | 7:06 am
    Click here to read the full article →Another rocking post from Men With Pens! The Book Launch Strategy that Creates a Win first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
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    IttyBiz

  • 2 Protocols For Handling Mistakes Fast (Or, “I screwed up. Now what?”)

    Naomi Dunford
    27 Apr 2015 | 6:26 pm
    Occasionally in your life and business, you may make a mistake or two. Sometimes your mistake will be a small mistake. Your wife likes tea roses and you got her a bird of paradise. Your client call was at 8 pm and you called them at 8 am. That sort of thing. Other times, your mistake will be a big one. You find out that the woman you just slept with happens to be a call girl, and you’re the Deputy Communications Director at the White House. You sarcastically quip that the President has a secret plan to fight inflation on live television, and everyone thinks you’re serious. (Can…
  • 4 Ways to Add Feast To Your Famine

    Naomi Dunford
    26 Apr 2015 | 7:56 pm
    Raise your hand if you’ve ever said the following: “I just want to get out of the feast and famine cycle, you know?” Business owners who make this lament are referring to periods of time with strong sales, followed by periods with few to none. Feasts, followed by famines. Let’s look at that. Feast and famine cycles occur because consumer buying behaviour follows trends. Electronics sell well in December. Gym memberships are strong in January. My oldest son used to get one haircut a year in June. Many toy manufacturers may as well not be in business for the first eleven…
  • This Is Not The End Of Your Story

    Naomi Dunford
    8 Apr 2015 | 5:00 pm
    Had I gone to college, I would have studied history. I like history. The reason I like history is the same reason I like marketing and law. The facts don’t matter as much as the stories surrounding the facts. Most of the non-fiction books we read around here are history related. (Unless you wrote a book, of course. If you wrote a book, I read it and I loved it. Sensational. Better than Gladwell!) My beloved has a book called Lincoln and His Generals, originally published in 1952. It’s about, well, Lincoln, I guess. And his generals. I had a thought about Lincoln and I thought you might…
  • Should You Really Join A Mastermind Group? (A Potentially Contrarian Opinion)

    Naomi Dunford
    7 Apr 2015 | 2:49 pm
    I had a chat about mastermind groups today. You know – mastermind groups, networking groups, meetings with alliteration in the name. (Women Who Work! The Wednesday Wowers! The Networking Nerds!) Basically, we’re talking formalized methods of getting together to support one another. The person I was talking to is on the fence. She dreams of a mastermind group that truly supports her. She wishes for a group of business owners who are her “right people”. She is hoping to find her tribe. Her conflict stems from two places. One, she doesn’t know if those people exist.
  • How To Stop Your Business From Sucking Up All Your Time

    Naomi Dunford
    30 Mar 2015 | 4:00 pm
    Once upon a time, I got cranky about a book I read. I responded with How To Double Your Revenue and Profit. Really. The fifth of five steps in that article was “Get a ****ing system already”. If you don’t have systems, your business is pandemonium. If your business is pandemonium, it eats your life. I’m sure you have experienced this to one degree or another. For some people, systems are easier said than done. I am one of those people. For other people, even saying the word out loud causes them to make a sort of hacking noise. It sounds a little like throwing up. Over the years, I…
 
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    All You Need Is A Good Idea!

  • How to "appear" smarter in meetings

    Jay H. Heyman
    27 Apr 2015 | 7:20 am
    No, the trick is not just wearing a tie. And certainly it should not require that you actually be well prepared. Or that you should be the smartest person in the room. After all, you only want to appear smarter, without actually doing any of the tedious work that might normally be required. And so, as practically a public service, let me pass on an article from thecooperreviewe.com. The actual title is, “The ten tricks that will make you appear smarter in meetings.” So by labeling it “ten tricks” you know there is no intention of serious, time consuming, anxiety provoking preparation.
  • Move over Shakespeare. Make room for Ant-man!

    Jay H. Heyman
    23 Apr 2015 | 8:37 am
    Yes, today is Shakespeare’s anniversary. And I wonder if he was anticipating Marvel’s Ant-man, when he said, “Some are born great, some achieve greatness, and some have greatness thrust upon them.” Ant-man is a Marvel comic hero, with the ability to decrease in size while increasing in strength. And whether you are a superhero fan or not, this certainly seems bizarre enough, as you can see from the trailer for the movie below. For the purposes of my blog, it is not the strange concept I am concerned with. Heck, we’ve had blockbusters lately featuring talking raccoons and talking…
  • 10 Top Marketing Trends

    Jay H. Heyman
    20 Apr 2015 | 7:39 am
    (Photo credit: Wikipedia) Forbes recently had an interesting article, written by Daniel Newman, titled “10 Top Trends Driving the Future of Marketing.” Read them all here.The trend that jumped out at me was number 8, suggesting that brands will behave more like product companies and less like service companies. “While service companies aim to create a happy customer and look forward to a contract renewal, product companies thrive on innovation.”I always thought that all types of companies needed innovation to keep them at the forefront and build their brand, but never at the expense…
  • Don’t just say it again, in reverse

    Jay H. Heyman
    16 Apr 2015 | 7:14 am
    Have you noticed all the posters, t-shirts, Tweets that seek to profess their profundity simply by basically reversing or slightly changing the first sentence? Thoughts like “Music makes a day beautiful. Beautiful days make their own music.” “Do not wait to strike till the iron is hot. But make the iron hot by striking. “Don’t just kill time. Because time is killing you.” “When you doubt your power, you give power to your doubt.” But then there are the good sayings, mottos, quotes that actually have weight and insight. (You can find many of them here) Like: “Work so hard…
  • Start with one true thing

    Jay H. Heyman
    13 Apr 2015 | 7:52 am
    Ernest Hemingway That’s a famous quote from Hemingway. But I’m sure he won’t mind if I put it into a marketing/creative context, in a good, honest blog, with words simple and vigorous. And there are two lessons to be learned here. Which is not bad for one quote with five words. First, the thought of one true thing. So many times we are tempted to cram as many facts, useful or otherwise, into every communication. Basically, we are hoping that because there is so much in there, something—anything—might capture someone’s attention. Sadly, that is never going to happen. Listing every…
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    Starting Your Own Business with Erica Douglass

  • The Real Reason Why 80%+ of Funded Startups Fail

    Erica
    7 Apr 2015 | 12:28 pm
    A friend confessed to me the other night that his funded startup had failed. “It was growing,” he said. “We were getting customers. We just weren’t getting them fast enough to continue getting funding.” This is a familiar refrain with startup founders, and I personally know several founders whose businesses fit this bill (including my last funded company.) They have a business that works, with customers. It just doesn’t fit the ridiculous growth profile that most VC’s (venture capitalists) expect. That’s the untold story of the estimated 80%+ of…
  • Week 5: What Do You Really Want to Do With Your Life?

    Erica
    19 Feb 2015 | 9:52 am
    I haven’t posted in a few weeks, though, as you’re about to find out, I have a really good reason for that! Also in this post, I share with you a (somewhat embarrassing) story about how I figured out what I really wanted to do most in my life. My boyfriend, John, owns a retail store called 1Up Repairs. He fixes cell phones, Xboxes, PS3s, and computers for a living. I’ve been helping him out with it for the past few weeks, and it’s been an eye-opening experience, as you’re about to find out. For the entire time I’ve known John, his store has been located in…
  • Week 2: “How Do I Start A Business When I Don’t Have Any Time?”

    Erica
    26 Jan 2015 | 2:54 pm
    It’s week 2 of my adventure in 2015 to start a business. I started out last week not knowing what kind of business I wanted to start. This week, I’m taking an introspective look at another common issue people have when they want to start a business–and one that plagues me as well! It’s all about the feeling of not having enough time to start a business. Technically, I work part-time right now; I’m wrapping up a 3-month consulting gig with Help.com, building their launch plan, website copy, an ebook, and more. (My work will be live on Help.com soon!) But, when you…
  • “What Kind of Business Should I Start?” A Surprising Answer from A Successful Entrepreneur

    Erica
    19 Jan 2015 | 1:10 pm
    I often get asked what you might think is a simple question: “What kind of business should I start?” For the first time in many years, I find myself in the same boat as the folks who ask me that question. I (surprisingly) don’t have a concrete answer to this question for myself right now–but, as I’ll show you in this post, I have a way to figure it out. After I sold my software company last year, I did a ton of soul-searching. I coached other successful entrepreneurs, and ended 2014 by taking a 3-month, part-time marketing consulting gig for Help.com, a funded…
  • Why “Charge Less” is Almost Always the Wrong Advice

    Erica
    15 Sep 2014 | 12:47 pm
    When I decided to become a coach in July, I sought out several experienced coaches for advice. After all, if I was going to make this my new business, I wanted to know what to do–and what not to do–to make my business successful! One coach I spoke to advised me, “Charge less so you can build up a client base.” At the time, I had an almost visceral reaction to it. I replied, “No, I’m going to charge more.” She looked at me with surprise. “Charge less so you can build up a client base.” It’s seductively simple advice that, no matter…
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    Bplans Blog

  • 10 CEOs Who Made Huge Mistakes

    Will Bridges
    27 Apr 2015 | 4:30 am
    It’s true that no one is perfect, and this shows itself in the business world as much as it does anywhere else. While entrepreneurs strive to do their best, mistakes are sometimes unavoidable. However, we small business owners can take some comfort in the fact that we’re not at the helm of a massive corporation... The post 10 CEOs Who Made Huge Mistakes appeared first on Bplans Blog. [Click the title above to read more and comment]
  • How Small Businesses Can Effectively Use the Sharing Economy

    Andrew Chapados
    24 Apr 2015 | 7:30 am
    Millennials are now filling up the job market and with them has come a different mindset—sharing, caring, and a low level of commitment is trending in Western cultures. While this seems troubling for larger corporations who are looking to keep their payroll stocked with dedicated, lifelong employees, there exists a benefit for smaller, low-staffed companies who... The post How Small Businesses Can Effectively Use the Sharing Economy appeared first on Bplans Blog. [Click the title above to read more and comment]
  • 7 Strategic Ways to Price Your Products and Services

    Jesse Aaron
    24 Apr 2015 | 4:30 am
    Pricing a product or service can be a daunting prospect, especially if you’re at all unsure about how involved the subject of pricing can be. Although there are plenty of strategies you can use to go about establishing a presence within your chosen industry, results will undoubtedly vary. In this article, we’ll go over how... The post 7 Strategic Ways to Price Your Products and Services appeared first on Bplans Blog. [Click the title above to read more and comment]
  • From Problem Solving to Organic Pickles: 7 Startup Lessons from an Inspiring Entrepreneur

    Briana Morgaine
    23 Apr 2015 | 8:52 am
    We all know the reasons for wanting to start your own business—the freedom to follow your passions, to work for yourself, and to do what you love. But for many would-be entrepreneurs, taking the plunge is difficult. Plenty of wishful entrepreneurs end up in a nebulous shadow world of half-formed business concepts and partially executed... The post From Problem Solving to Organic Pickles: 7 Startup Lessons from an Inspiring Entrepreneur appeared first on Bplans Blog. [Click the title above to read more and comment]
  • 10 Ways to Help Your Team Prioritize Their Customer Service Efforts

    Scott Gerber
    22 Apr 2015 | 4:30 am
    Let’s face it: You can’t please everyone all the time. It’s important that your employees understands the difference between helping out a happy customer and spinning their wheels with an angry one. That’s why we asked 10 entrepreneurs from the Young Entrepreneur Council (YEC) how best to focus your team’s efforts in the right direction when it... The post 10 Ways to Help Your Team Prioritize Their Customer Service Efforts appeared first on Bplans Blog. [Click the title above to read more and comment]
 
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    SiliconBeat

  • Facebook matches donations for Nepal earthquake relief

    Queenie Wong
    27 Apr 2015 | 11:30 am
    In the wake of a 7.8-magnitude earthquake in Nepal that has left thousands dead, Silicon Valley tech firms including Facebook, Apple and Google are pitching in to aid rescue and relief efforts. Facebook on Monday launched a donation campaign that matches up to $2 million every dollar donated to the International Medical Corps, a nonprofit that is delivering medical care, hygiene kits and water purification tablets to earthquake survivors in the region. Facebook’s matching funds will be given to local relief and rescue organizations, according to a blog post on the campaign. People…
  • Google may see its EU antitrust inquiry widen

    Michelle Quinn
    27 Apr 2015 | 11:22 am
    Could the European Union’s probe into Google go beyond its preliminary focus on the search giant’s shopping comparison service? Yes, according to Reuters, which cited an anonymous source saying that 19 companies, including Microsoft and others not related to shopping services, make up the official complainants in the case. Given the breadth of the list, it would be relatively easy for investigators to expand their probe, according to Reuters. While only EU officials and Google know the identities of the official complainants, they are likely drawn from a group of 30 firms that…
  • Quoted: Privacy concerns over police body cameras

    Levi Sumagaysay
    27 Apr 2015 | 11:04 am
    “Everyone’s worst day is now going to be put on YouTube for eternity.” — Steven Strachan, police chief in Bremerton, Washington, says he decided not to buy body cameras for his department of 71 officers partly because of privacy concerns. “Our view is we don’t want to be part of violating people’s privacy for commercial or voyeuristic reasons.” As politicians and others push for police body cams amid questions about police misconduct, Strachan’s concern is shared by many others. Police-involved shootings and killings have been recorded on video. But…
  • Snapchat nabs CNN political reporter Peter Hamby

    Heather Somerville
    27 Apr 2015 | 10:54 am
    National political reporter Peter Hamby is leaving CNN to join Snapchat, the Southern California messaging app startup. Hamby leaves the television network, where he earned the reputation as one of its best political reporters, to become Head of News for Snapchat, as Politico reported Monday. The move signals Snapchat’s growing influence beyond Silicon Valley tech — not unlike Uber’s hire of ex-Obama campaign manager David Plouffe to run the company’s lobbying and strategy efforts — and its expansion beyond the original messaging application that made the…
  • On topic: Tech news to know now

    Levi Sumagaysay
    27 Apr 2015 | 10:15 am
    Here’s what’s on the Monday menu. Google and Facebook offer safety check-in features after the big Nepal earthquake, a way for people to know their friends and loved ones are OK. What will Tesla unveil this week? Batteries, it’s been reported. Analyst has more, says it’ll be a $13,000 battery that can power a home during a blackout. Meanwhile, Tesla was hacked on Twitter and on its media email account over the weekend. Google, fashionista? Search engine releases inaugural report on fashion trends. Russian hackers reportedly accessed President Obama’s…
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    BizSugar / Published News

  • DevOps Salary Survey 2015: Facts About DevOps Careers and Salaries

    erikemanuelli
    27 Apr 2015 | 7:28 am
    DevOps is a hot field and there are plenty of opportunities out there-but not all DevOps jobs and departments are created equal. "DevOps" means different things to different people-and that major variations exist in job titles and functions across organizations. Read about Incapsula industry'18 Vote(s)
  • The worst business decision I\'ve ever made (and one of the best ones, too)

    devan
    27 Apr 2015 | 4:10 am
    One of the best mistakes Brad ever made was saying he could run a company, without ever running one before. But little did he know at the time, but it would change his entire career path! (for the better)20 Vote(s)
  • 3 Work Hacks That Will Really Boost Productivity

    previsomedia
    27 Apr 2015 | 3:54 am
    Most of us are living in a world of perpetual chaos day in and day out. Whether you're a 9 - 5 type or an entrepreneur working 12 - 18 hours a day, these productivity boosting tips will help you get more done, in less time. 18 Vote(s)
  • 7 Strategic Ways to Price Your Products and Services

    PASAngelique
    27 Apr 2015 | 3:45 am
    For those looking to enter the market and take on the role of entrepreneur, pricing a product or service can be a daunting prospect, especially if you're at all unsure about how involved the subject of pricing can be. http://bit.ly/1EAf1zF 19 Vote(s)
  • First Data Increases Staff in Sam\'s Clubs Prior to EMV Deadline

    lyceum
    27 Apr 2015 | 3:35 am
    The October deadline created by Visa and Mastercard is looming for small businesses to accept EMV chip card payments or face fraud liability. But you may not have to navigate these unknown waters alone. First Data has announced an expanded agreement with Sam's Club to improve its merchant services 19 Vote(s)
 
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    Entrepreneurship Resources | ZDNet

  • Dig South Interactive Festival

    Tour Buddy
    27 Apr 2015 | 3:44 pm
    April 9-13, 2014, Charleston, SCGet all the latest information for the Dig South Interactive Festival in the App. The app includes...
  • Sacred

    Mandar Apte
    27 Apr 2015 | 3:25 pm
    Sacred App is designed for inspiration & motivational quotes from ancient Hindu sacred scriptures & quotes from around the world. It...
  • Coursera

    Coursera
    27 Apr 2015 | 11:04 am
    Download Coursera for education that is free, open, online - and now mobile!Coursera connects you with free online courses from 115+...
  • The French hope that incubator spaces bring more than hype

    Bryan Pirolli
    28 Feb 2014 | 12:00 pm
    PARIS -- With unemployment high and entrepreneurship morale low, the French are opening tons of incubator space. But will it really help create jobs?
  • Enterprise software marketing: Sell the value, not the box

    Michael Krigsman
    29 Jan 2014 | 7:38 am
    Many startups (and even large software companies) focus on features instead of customers. Stanford professor, Steve Blank, redefines how a software startup should approach... everything.
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    Jacoline Loewen

  • Sustainable Investing - Jacoline Loewen

    23 Apr 2015 | 6:25 pm
    Jacoline Loewen with the UBS Bank team on Sustainable Investing.UBS Bank team presenting Sustainable Investing.http://www.moneymagnetbook.ca
  • For those with $2M to Invest

    19 Mar 2015 | 3:32 pm
    For those who are wondering why you need a Swiss bank to manage your wealth - here is an useful excerpt from Financial Review:UBS manages more than $1.6 trillion of private client money globally. Advisers at the private bank also give strategic financial advice on structuring investments, philanthropy and establishing family trusts and self-managed superannuation funds.STRATEGIC THINKINGEach month, a global team of more than 900 analysts, asset managers and investment bankers, led by UBS global chief investment officer Alex Friedman, work together to review the world environment, assess the…
  • Managing the expectations of clients of wealth managers

    30 Dec 2014 | 3:54 pm
    Clients know it all, and want instant satisfaction. With the Web putting information at everyone’s fingertips in an instant, advisers face a lot of know-it-all clients. Many clients feel their Internet research makes them more knowledgeable than the advisors are.Many clients also want instant gratification. Jacoline Loewen says, “We need to recognize this phenomenon and try to set realistic expectations for our clients…regarding the process, timing, potential complications, fees and likely results.”Jacoline LoewenLinkedIn profile for Jacoline…
  • The sale of a business brings wealth and other unspoken isues

    30 Dec 2014 | 3:50 pm
    A business sale creates wealth, and unease. When a business owner cashes in and sells an enterprise, it often brings some confusion–even unhappiness–along with new wealth. This may seem to be similar to that internet meme - First World Problems. Think about it. People hear you are suddenly wealthy and that you should invest in your neice's startup.To be of help in that situation, advisers may need to step outside their own comfort zone and discuss non-financial issues with clients. Advisors can help their client to focus on a new set of goals.Jacoline Loewen is a Director with…
  • The benefits of tax-loss and investing

    30 Dec 2014 | 3:42 pm
    Benefits of tax-loss harvesting are inflated. Some so-called robo-advisers may be overstating the benefits of tax-loss harvesting. Some of the claims we’ve seen are unrealistic given our more than a decade of experience managing tax loss harvesting portfolios and results we’ve seen from competitors we respect. The claims made by online advisors arguably represent the triumph of favorably simulated back-tested results over actual experience.http://www.moneymagnetbook.ca
 
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    Small Biz Daily

  • 6 Ways Retailers Perform Spring Cleaning

    Rieva Lesonsky
    27 Apr 2015 | 9:00 am
    By Nikole Haiar Although the holidays are over, retailers still have projects and initiatives going on. In fact, with spring just around the corner, many brands are building better e-commerce websites and revamping their in-store presences to reflect the warmer weather and changing customer needs. Some companies emphasize this time of year, utilizing it to adjust their offerings for the warmer months. Call it Spring Cleaning: “Out with the old, and in with the new.” Retailers can greatly benefit from this approach, ensuring they shift their offerings to provide their customers something…
  • Consumer Cravings

    Rieva Lesonsky
    27 Apr 2015 | 6:30 am
    What consumers want from restaurants… By Rieva Lesonsky Nation’s Restaurant News recently released the results of its “2015 Consumer Picks” survey, which studies major chain restaurants and franchises. While the winning restaurants are mostly household names, there’s a lot independent restaurant owners can learn from the results about what consumers are looking for when they go out to eat. No matter what type of restaurant they are dining in (from fast food to fine dining), all diners are looking for food quality, service, value and cleanliness. Those who eat at family…
  • 100 Million Sold, Are You a Social Slacker? and Tips for Working from Home

    Teresa Ciulla
    25 Apr 2015 | 10:00 am
    10 Things Entrepreneurs Need to Know By Rieva Lesonsky 1) Milestone Congratulations go out to Linksys, which announced last week, after 15 years in business, it sold its 100 millionth router worldwide. Amazing! 2) Social Slackers Are small businesses ignoring social media? Some evidence says yes—and I think that’s a BIG mistake.   3) Marketing Automation Best Practices Software Advice, a company that helps buyers choose marketing systems, has issued an eye-opening (to me anyway) report about the use—or lack thereof—of marketing automation software. Some key findings: 98 percent…
  • Questions to Ask When Buying a Business

    Rieva Lesonsky
    24 Apr 2015 | 9:00 am
    By Andrew Cagnetta When you are trying to figure out if you should purchase a new business you should ask a lot of questions. You can start off by asking these general, but essential questions and then progress to more industry or company-specific concerns as needed. Tell me about the impact you’ve had on the business. – You can get a good feel of what kind of owner the person was as well as how you may need to tailor your approach if you choose to purchase the business. You can discover what leadership style the owner utilized and whether it was effective through the way they explain…
  • How to Perfect Your Elevator Pitch, Avoid Family Business Mistakes and Channel Steve Jobs

    Rieva Lesonsky
    24 Apr 2015 | 6:30 am
    By Rieva Lesonsky Reading List For Your Busy Schedule The life of a business owner is a busy one. If I had my way, days would be 30 hours long—and there’d be, like the Beatles sang: “8 days a week.” But there aren’t. So to help you stay on top of important small business news, information and advice essential to running your business, here’s my weekly Reading List. If you have articles you’d like to share, get them to me by end of day Wednesday every week. Best Practices Biggest mistakes family-owned businesses make & how to avoid them How to be the Steve Jobs of your…
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    OnStartups

  • Why Your Startup Should Ignore Your Onboarding Experience (For Now)

    27 Apr 2015 | 12:59 pm
    This following article is a guest post by Jackson Noel. Jackson is the Co-Founder ofAppcues, a SaaS product that allows you to create in-product experiences without changing any code.  You can follow him on twitter:@jacksonjonson Since I joined a startup that focuses on user onboarding, I’ve had half a dozen conversations just like this one: Startup Friend: “Dude I need to talk to you about our user onboarding.” Me: “Okay, what’s up?” Startup Friend: “We’ve changed it 3 times now. Can’t figure out how to get users to engage.” Me: “Gotcha. Well what are you doing to…
  • We Like Humans, But We LOVE Code (Machine Learning Case Study)

    16 Apr 2015 | 1:16 pm
    The following is a guest post by Jonah Lopin (@jonahlopin), founder at Crayon.  Jonah is a HubSpot alumnus, and I'm an angel investor in the company.   Here at Crayon, we love humans.  In fact, all our moms and many of our best friends are humans!  But when it comes to solving problems, we prefer code. Humans are awesome at certain things, like closing enterprise sales deals, delivering rousing speeches, and comforting small children. For these tasks and lots of others, humans are far superior to code. But in a business context, humans have some serious drawbacks: 1.
  • An Insider's Look At HubSpot Sidekick's Growth Approach

    18 Mar 2015 | 1:27 pm
    The Sidekickgrowth team is a small, data driven and aggressive group within HubSpot that works on new, emerging products with massive audiences and a freemium business model (similar to Dropbox and Evernote).  We are constantly pushing ourselves to learn new growth strategies, tactics, and techniques. I have personally become more data driven and model driven after joining the team, and wanted to walk through an example of one decision that became much easier with the use of our generic problem solving framework. I am a big believer in the idea that complicated problems look simple when…
  • 5 Mistakes Founders Make When Hiring Their First Salesperson

    24 Feb 2015 | 9:30 pm
    Your MVP is complete. Some seed funding is in the bank, or maybe even a Series A. You’re anxious to see if your product flies off the shelf. It’s time to make that first sales hire. This is a big step. The right call can establish the rocket-ship revenue chart every founder dreams of. The wrong call can be bring down the company. At HubSpot, I hired over 200 salespeople. I made a lot of mistakes. I figured a few things out. Over the years, I have leveraged this experience to help dozens of startups with this critical first sales hire decision. Here are five mistakes I see many founders…
  • Overcoming The Odds: 10 Tips For Getting Into A Top Accelerator

    5 Jan 2015 | 9:06 am
    Just as the CEO is the investor’s interface to a business, the application process and form is your interface into top accelerators like Techstars and Y Combinator. The best programs are super-selective--less than 1% of applicants get in, making them pickier than Harvard, Stanford and MIT. So as our New Year’s present to you, here is the scoop on how to improve your odds of getting in. We can’t speak directly for any programs other than TechStars Boston, which the two of us have known and been involved in for years, but these hints should improve your chances significantly just about…
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    The Power of Goodwill Blog

  • Employee Morale From A to Z

    Janet Smith
    8 Apr 2015 | 8:58 pm
    I recently facilitated a 12-hour front-line supervisor training “crash course” with two great guys who are going to be fantastic bosses! (In case you’re wondering, it wasn’t one 12 hour day…it was two six-hour days, about 10 days apart!) It got me thinking about the many things that the very best bosses continually do to develop and maintain a team of engaged, loyal, productive employees. That has led to the idea for a new blog series: Employee Morale From A to Z. Here are the topics this series will cover: A is for Accountability B is for Brag C is for…
  • Take the time to say “hi” every morning!

    Janet Smith
    23 Nov 2011 | 3:42 am
    Yesterday I received an email from my mom…that she received from someone else…that certainly stole my heart. It consists of four photos, telling the story of a deer that visits a cat every morning! Seems the two unlikely critters have formed a bond and start out every day showing one another some genuine affection. The kitty’s owner decided to snap some pictures to document this remarkable daily meet-and-greet event. As an employee morale consultant, I can’t help but think how many people would benefit from following the example of this deer and cat. I simply mean…
  • Here’s a quick way to make an employee feel valued

    Janet Smith
    6 May 2009 | 7:37 am
    Catch an employee as he or she is leaving at the end of the day, and say, “I just want to make sure you know how much I appreciate you and all that you do for the company.” Accompany with a genuine smile and if it’s your style, maybe a pat on the shoulder. Some may react with slight embarrassment or even with an awkward silence, but that’s okay. Assuming that you’re a decent boss and the overall work environment is pretty good, they’ll walk out the door feeling on top of the world knowing that they matter.
  • Should yesterday’s Administrative Professional’s Day be the last?

    Janet Smith
    23 Apr 2009 | 12:41 pm
    Yesterday was Administrative Professional’s Day. And I’m starting to think that a day singling out secretaries, receptionists, administrative assistants, and other clerical workers may not be the best way to honor these invaluable employees. I was quoted yesterday in a blog post on The Glass Hammer, an online community for women executives in financial services, law and business. I stand by what I said: “Flowers, a card, candy, and a lovely lunch are all terrific—and I would never, ever discourage a boss from doing these kinds of things in honor of Administrative…
  • Dear Domino’s: I told you so

    Janet Smith
    20 Apr 2009 | 12:24 pm
    Dear Domino’s: I hate to say I told you so…but…I told you so. I’ll explain in a moment. But first, let’s recap. One week ago today, on April 13, a video was posted on YouTube showing a few Domino’s employees doing some really disgusting things with food, as they appeared to be preparing it for customers. The video has since been taken down, so I don’t know how many people ultimately viewed it-but I read that on April 15, it had been viewed 562,627 times by 8 a.m., 728,816 times by 3 p.m., and 930,390 times by 9:30 p.m. A stellar example of social…
 
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    Content Marketing Institute

  • How to Do Paid Promotion on Twitter the Right Way

    Chuck Frey
    28 Apr 2015 | 3:00 am
    If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that opinion. Twitter’s affordable, well-designed promotion tools can help your brand generate leads, build an audience, and amplify your content – no matter the size of your company. What makes Twitter such an attractive channel for paid promotion? First, its 255 million active users send more than 500 million tweets a day. No matter what industry or market you serve, chances are your audience has a presence on Twitter. But the sheer…
  • How to Create Easy, Yet Actionable, Content Marketing Personas

    Jodi Harris
    27 Apr 2015 | 3:00 am
    “Personas? I already know who my audience is, so do I really need to create one more document that no one will likely use?” Like all content marketers, you are probably crunched on time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those “nice-to-have” tools that will be abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help you crystallize your ideas, but also serve as a single version of truth for everybody creating content for your organization. We’re here…
  • 68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands

    Mike Murray
    26 Apr 2015 | 3:00 am
    Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO and content marketing. You won’t find a do-everything-for-me software product, but you can make excellent progress by continually asking these questions: Am I confident that my team and I understand SEO? Do we have the time to shape SEO strategies and put them into motion with content marketing? Are we using the right third-party SEO tools and resources to support our efforts? How do our business objectives relate to SEO and content marketing? How can I best measure our ROI? It’s tough to…
  • This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One

    Joe Pulizzi
    25 Apr 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this 75th episode of PNR’s This Old Marketing, Robert and I celebrate “mobilegeddon” by explaining how Google’s new search algorithm favors brands and publishers that are committed to serving as “go-to” sources of content. We also ponder how content marketing will evolve in 2015, and identify an important advantage brands have over publishers. We question the American Society of Magazine Editors’ decision to back off of its hard-line stance toward native advertising and…
  • Use Data to Help Your Engagement Conundrum

    Andrew Davies
    24 Apr 2015 | 3:00 am
    Too many marketers look at content engagement as an art form. They fail to validate their content strategy and content topics against their customers’ needs and wants. LinkedIn’s Jason Miller recently echoed this thought: “What keeps me up at night is wondering if we are too ahead of our market in our content strategy.” Content marketing is often conceptualized as the overlap between what the audience is interested in and what the company wants to say. Yet more often than not, marketers measure and value the company  side of this Venn diagram to a much greater extent than the…
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    Jill Konrath's Fresh Sales Strategies

  • The Inside Scoop on Goal Setting for Sales: Part II

    21 Apr 2015 | 7:19 am
    This is the final half of my interview with Heidi Grant Halvorson, bestselling author and social psychologist who studies motivation and goal achievement. Today we talk about how goals evolve over time, the best mindset to reach them and much more. Enjoy! Read Part 1 | Download PDF | Listen to Audio   
  • The Inside Scoop on Goal Setting for Sales: Part 1

    16 Apr 2015 | 8:30 am
    Recently I had a chance to interview  Heidi Grant Halvorson, a social psychologist specializing in the study of motivation and goal achievement. She's also the associate director of the Motivation Science Center at Columbia University. Heidi is the author of some of my favorite books including Succeed: How We Can Reach Our Goals and No One Understands You and What to Do About It (just released).
  • Can Wearing Black Really Give you a Sales Edge?

    14 Apr 2015 | 5:31 am
    On Saturday, after the third round of the Masters, Phil Mickelson told a CBS interviewer that he'd be wearing black on Sunday. When asked why, he said:
  • Which CRM System is Right For You?

    12 Apr 2015 | 6:11 am
    I'm frequently asked about which CRM system is best. The truth is, it depends what you're looking for. That's why I thought you'd be interested in this independent assessment from GetApp. Hopefully, it'll help.
  • Get Rid of These Gotcha Sales Questions

    8 Apr 2015 | 8:17 am
    The first time I heard these questions, my stomach wretched inside me. They felt wrong. Dead wrong. And, I could never imagine myself asking them. Yet, they were – and still are – being taught as an effective sales technique. Some of you may even have them ingrained in your sales DNA. But seriously. They’ve got to go!
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    Bill Caskey

  • Selling Yourself

    Travis
    24 Apr 2015 | 11:15 am
    On this week’s audio blog, I’m going to challenge to do something different. I want you to spend some time selling yourself to yourself. Do you believe in your personal value? Do you believe in the product you are selling? If you don’t, it will come across to your prospects.   The post Selling Yourself appeared first on Bill Caskey.
  • Ability VS. Capability

    Travis
    17 Apr 2015 | 8:55 am
    Ability and Capability are typical used synonymously but they do have one big difference. Capability is the future, is a person capable of doing more than what they are doing now? We need to spend more time on Capability and what we are Capable of doing.   The post Ability VS. Capability appeared first on Bill Caskey.
  • The Problem With Idea Generation – And a Solution

    Bill Caskey
    15 Apr 2015 | 10:05 am
    More ideas are not better. I know there is a saying, “If you want to come up with a great idea, come up with lots of ideas.” But I see Presidents and Salespeople generate idea after idea – and yet have little to show for them. So what happens. Here’s my take. My sense is that the person that has the idea (the creator) is seldom the person who will implement the idea and bring it to profit. I didn’t say “never,” I said seldom. So the idea-creator needs to have either a) someone around him/her who can flesh out the idea before investing too much time…
  • Fear Gets In The Way Of Intention

    Travis
    10 Apr 2015 | 7:02 am
    Do you ever feel self-conscious during a call with a prospect? When that fear creeps in all your prior intentions go right out the window. If you are focused on yourself, you are focused on the wrong person. You are there to help them solve their burdens. When you are fearful, it keeps them from getting the solution they really need. The post Fear Gets In The Way Of Intention appeared first on Bill Caskey.
  • When You Don’t Feel Like You Matter, Do This

    Travis
    8 Apr 2015 | 8:32 am
    That’s the number one question we ask ourselves silently, isn’t it? Do I matter? Sometimes we ask it as in ‘Does my life matter?’ More often, its circumstantial. “Do I matter in this particular area of life?” I received an email from a blog reader this week that was most touching. Here is an excerpt: Bill, Thanks for all the content publishing you do. It really helps.  I took a job last year as a sales person for a highly technical service. And I’m lost. I don’t feel like my expertise can measure up to my client’s expertise in what I’m selling. And I don’t think it ever…
 
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    B2B Lead Blog

  • 4 Steps to Lead Nurturing: Walking the buying path with your customers

    info@meclabs.com
    20 Apr 2015 | 12:01 am
    TweetLead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. It’s about progression. That said, I’ve seen companies spend most of their budget getting people to raise their hands but not putting enough toward progression. Get out your walking shoes, and take a journey with your customers. I define lead nurturing as consistent and meaningful communication with viable prospects (those that…
  • Optimizing Lead Distribution for Higher Conversion

    info@meclabs.com
    13 Apr 2015 | 12:01 am
    TweetThe management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. That’s a complex question when you think about it. Almost every company that has salespeople has those who are stronger performers and those who are weaker performers. However, when you add sales territories and fairness into the mix, this is far from easy. So do you invest your hard-won…
  • Lead Generation That Converts Leads into Sales Opportunities

    info@meclabs.com
    6 Apr 2015 | 4:35 am
    TweetAsk most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15% of all marketing inquiries (aka leads) turn out to be truly Sales-ready opportunities. Marketers who really want to help Sales perform better will focus on higher-quality leads, which have better odds of converting into pipeline opportunities and customers. However, according to MarketingSherpa’s data, generating “high-quality leads” is…
  • 4 Perspectives That Should Shape Your View of Value Propositions

    info@meclabs.com
    30 Mar 2015 | 12:01 am
    TweetIf you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. “It should drive what you communicate, but more,” he explained. “It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.” Three decades ago, Michael invented the concept and coined the phrase while he was a consultant for McKinsey & Company. I recently had the privilege of speaking with him about how…
  • Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

    info@meclabs.com
    23 Mar 2015 | 12:01 am
    TweetInbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. B2B companies have the very unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that — the nuances of which are not just reserved for those speaking directly to consumers. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Using three…
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    Innovation Management

  • Five Forces of Complexity and Change

    Langdon Morris
    27 Apr 2015 | 1:47 am
    In this chapter of The Innovation Formula Langdon Morris examines five forces of change: technology, science, culture, the human population and climate change. The convergence of these five trends largely defines the modern world and the market environment to which we must adapt and respond. Understanding them will set the framework for the choices you will have to make, and the processes you will implement in order to create and implement your own organization’s innovation process.
  • Elements of The Innovation Formula

    Langdon Morris
    22 Apr 2015 | 9:41 pm
    In the first chapter of The Innovation Formula for small business leaders and entrepreneurs, Langdon Morris explained the importance of questions and maps that describe competition, change, the future, innovation and strategy that are intended to help you understand the significant forces that are shaping business today, and to harness the ones that are already shaping tomorrow. In the second chapter, we look at a third core element that this book is organized around, which is the innovation formula.
  • How to Avoid Robot-Zombie Innovation

    Andrew Benson
    21 Apr 2015 | 11:07 pm
    In order to create Breakthrough Innovations, you need to abandon the corporate robot-zombie talk, says Andrew Benson. By cultivating an open and free form innovation culture organizations can avoid the idea logjams created by formal innovation processes.
  • Innovation in the SME and Entrepreneurial Context

    Langdon Morris
    20 Apr 2015 | 11:42 pm
    Innovation is as important for small business as for large ones, but most of the books and other writings available focus on the big firms. In his new book The Innovation Formula, Langdon Morris provides insights for the small business leader or entrepreneur about how to be fantastically successful at innovation even with very limited time and capital to invest.
  • Germany’s Innovation Jam

    Jurgen Staudtner
    20 Apr 2015 | 12:52 am
    Is Germany loosing the connection to today’s speed of change? In his new book “Germany’s Innovation Jam – How we create a new generation of founders,” Author Jürgen Stäudtner looks at German innovation pitfalls and corresponding resolutions.
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    Freelance Folder

  • New Freelance Job Site AwesomeWeb Launches

    Freelance Folder
    6 Apr 2015 | 4:46 pm
    AwesomeWeb is the latest freelance job site to enter the market. It is a “marriage” of the teams behind 1stWebDesigner and IncomeDiary. They claim AwesomeWeb is an attractive alternative to the existing freelance job sites out there. How? By matching a select group of web designers and developers to higher quality projects.  In theory, it [...] The post New Freelance Job Site AwesomeWeb Launches appeared first on Freelance Folder.
  • Client Interaction Fundamentals

    Christina Gillick
    29 Sep 2014 | 12:03 pm
    Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build.” This will give you an opportunity to see actual lessons from the training we have available. These previews will each feature an entire lesson from the training, including everything you’ll get when you sign up. We hope this will give you a [...] The post Client Interaction Fundamentals appeared first on Freelance Folder.
  • Automate Processes – Impress Your Clients by Using Zapier

    Ryan Domm-Thomas
    9 Jun 2014 | 2:42 pm
    What would you say is something that your clients really appreciate about you? Are you a talented web designer? Do they think your prices are fantastic? Do you have their sites up and running faster than expected?  These are all traits of an excellent freelance web designer! But what if you could add this one… [...] The post Automate Processes – Impress Your Clients by Using Zapier appeared first on Freelance Folder.
  • Build and Grow Your Client List with Sortfolio

    Ryan Domm-Thomas
    28 May 2014 | 8:04 pm
    Your business is an investment and your work makes up your portfolio… right? So, how do you get work? From your clients of course! As a freelancer, your ability to get clients can truly make or break your business. One of the fastest ways to gain clients is to drive more and more traffic to your [...] The post Build and Grow Your Client List with Sortfolio appeared first on Freelance Folder.
  • The Fastest Way to Become a Web Designer

    brantwilson
    25 May 2014 | 10:42 am
    If I said you could start today and be a full blown web designer – making $50 per hour or more – in just 8 weeks, would you be interested? If you’re a regular reader of FreelanceFolder, the answer is most likely, “You bet!” People, like you, who visit this site are looking for expert [...] The post The Fastest Way to Become a Web Designer appeared first on Freelance Folder.
 
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    The Global Small Business Blog

  • Today in Global Small Business: USPS Explores New Fulfillment Services for Global Small Businesses

    27 Apr 2015 | 3:06 am
    ©iStock/TupungatoWhat's affecting me, my clients, my colleagues and other global small business owners:Gengo connects clients to 15,000 translators but its hip open data program allows anyone to check the speed, capacity, customer support, and quality ratings of the translations.How customer service can help a small business go global.Microsoft Office 365 video goes global and mobile.How small companies can prepare themselves for international trade.The movement of companies putting environmental and social performance on equal footing with profit is going global.USPS is exploring a new…
  • Bring Peace to the World

    25 Apr 2015 | 3:48 am
    ©2015 Laurel J. Delaney.  All rights reserved."There are many of us who should be in a position to bring peace to the world." -- Shirley Temple
  • Import Compliance for Small Businesses on a Budget

    24 Apr 2015 | 6:12 am
    ©iStock/PhongTranVNA not-to-be-missed webinar covering how to protect your organization's most precious assets.  And don't think your broker has got your back covered on all import responsibilities.  Impossible.International trade law firm Sandler, Travis & Rosenberg, P.A. says:This responsibility cannot be delegated to the importer’s customs broker or other third party. The failure to exercise reasonable care may result in unanticipated duty consequences and significant penalty liability. In some cases, company executives could even face sanctions for failure to operate…
  • An App That Will Give You a New Perspective of the World

    23 Apr 2015 | 5:15 am
    ©iStock/RobuartAt Glimpse, they want you to experience the world as it unfolds, from a whole new perspective.What is Glimpse?Here at Glimpse, we believe in connecting people immediately. We believe in sharing experiences around the world for the purposes you believe in; whether it's giving a glimpse of the Chinese New Year, your son or daughter’s first birthday, or just a time out with friends. We bring you these capabilities with live video streaming in three Globular shaped newsfeeds: The Perspective, The Personal, and The Passion. When accessing ... read more.Why use Glimpse?Have you…
  • What Do Consumers Worldwide Want in Return For Their Trust and Support?

    22 Apr 2015 | 12:00 am
    ©iStock/Koya79Who are the most reputable companies in the world and why? Reputation Institute’s Global RepTrak® 100 uncovers them based on innovation, governance, citizenship and more.Whether it is BMW, Lego or FedEx, each of the companies have something to say about specific initiatives – internal and external – that they have been doing to make people understand who they are as a company.To find out what consumers worldwide want in return for their trust and support, read:  Global RepTrak 100 Top Companies by Reputation | Most Reputable Companies
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    Entrance » Blog

  • How Does Software Age?

    Eric
    13 Apr 2015 | 1:16 pm
    Software applications age over time like any business asset. Unlike tangible assets, such as physical equipment, software deprecation tends to be less easily identifiable or well-defined. Old software tends to “fly under the radar” in businesses, and as a result the associated risks and opportunities are not addressed in a timely manner. Ultimately, all software has to be rewritten in some form eventually to extend its useful life. Software ages in many different ways but today I want to explore one key way that tends to be easy to overlook when understanding the application development…
  • Infographic: Office 365 and SharePoint Online Adoption in the Oil & Gas Industry

    Sandra
    20 Mar 2015 | 10:52 am
    Microsoft Office 365 lets you invest more capital into your wells and less on IT infrastructure. Imagine a world where you don’t have to worry about upgrades or managing servers and network infrastructure. Wondering if it’s time to move your oil and gas enterprise to the cloud? Let’s face it, oil and gas is lagging other industries when it comes to embracing the cloud. Click here to read Carol Donnelly’s latest article about the pros and cons of Microsoft Office 365 adoption for oil and gas producers, pipeline operators, and service providers.The post Infographic: Office…
  • Is Your SharePoint Farm Ready for Kim Jong Un?

    Benjamin
    22 Jan 2015 | 8:34 am
    If you play a part in managing or administering SharePoint at your company, the Sony hack might be more frightening to you than any movie released this year. The hackers looted Sony’s network and released sensitive employee information, confidential intellectual property, and even embarrassing emails. You don’t have any of these on your servers, do you? Sure, your firm might not attract the ire of a rogue nation, but corporate cyber attacks are commonplace. Most malware isn’t directed at a specific target; instead, it sweeps the internet for network vulnerabilities. Oil is near $50 per…
  • Self-Service Analytics for Finance and Accounting

    Kyle
    19 Dec 2014 | 11:14 am
    Chances are, business intelligence is on every accountant’s Christmas list this year. The energy industry of 2015 is shaping up to be a world of slim margins and fast turnaround to allow producers, distributors and marketers to maximize the effect of their smaller capital budgets. Accounting and finance departments will feel this pressure unlike any other. Between processing and paying invoices, regulatory reporting, and the myriad of one-off financial reports that executives need, every precious second counts in the day of a finance department. In 2015, those seconds are even more…
  • Why can’t you just tell me how much it’s going to cost?

    Eric
    17 Nov 2014 | 3:34 pm
    If you’ve ever engaged a vendor on a software development project, the vendor probably gave you an “estimate.” You may ask, “Why can’t the vendor just give me a pricing schedule or a firm quote?” Software development is a precise way of automating an imprecise process. It is very hard to use a programming language to translate business rules to a computer, because computers only understand 100% true and 100% false. A business process that only happens “sometimes” quite literally does not compute. If you can describe the rules that govern the process of your business in…
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    Business of Software USA

  • BoS Lightning Talks | Now Accepting Applications for USA and Europe

    Joe Glover
    22 Apr 2015 | 2:06 am
    15 Slides. 30 seconds each. Your Subject. Our Stage. Haven’t worried you yet? Great! Lightning Talks are always one of the highlights of BoS and this year will be no different. We are pleased to say the BoS Lightning Talks are open for public application now. If you want an opportunity to talk at BoS about a topic that interests you, send us an application. Lightning Talks follow a simple format – every speaker gets 15 slides and 30 seconds per slide to talk about a subject of their choice. The slides advance automatically. Warning, they are a challenge! But one worth taking:…
  • Five Tips for Video Marketing from Chris Savage – CEO of Wistia

    Joe Glover
    21 Apr 2015 | 7:21 am
    Last week we had the absolute pleasure and privilege of welcoming back Chris Savage, Co-Founder and CEO of Wistia for a BoS Hangout following his BoS USA Talk in 2014. A talk about his talk soon turned into a conversation about the state of video marketing in general and a play list for anyone thinking about using video in their marketing. A long time BoS attendee, Chris has been coming to BoS since he started the company so it was a pleasure to invite him on stage and talk about some of the mistakes he has made in building Wistia. Some highlights from the hangout after the video below,…
  • If data can help win elections, what can it do for your business?

    Joe Glover
    9 Apr 2015 | 1:12 am
    How Big Data can win elections. Most people are familiar with the story of how the first Obama campaign harnessed split testing to build their war chest for the election. Regardless of your political views, it was a big win for analytics. With the general election on the horizon, we thought it would be a good time to repost this for all to see and understand. So here is Dan Siroker, the man behind the analytics on the Obama 08 campaign. Dan gave us some great insights into what analytics can do to help win elections, but more than that, he lays out a framework for any company getting…
  • A Call for Help | Building Email Lists

    Joe Glover
    7 Apr 2015 | 10:01 am
    At The BLN and BoS we try, hard, to produce the world’s best conferences. For those whom I haven’t had the pleasure of meeting yet – my job is to let people know about these conferences. The most effective method in terms of creating an instant reaction we have found is via our email newsletter that we send every couple of weeks. As a company, we’ve already built our email list to a reasonable size of the 10 years or so our conferences have been running. Having recently taken the mantle of being in charge of marketing however, I would love to grow the list further, at an…
  • Proud Mum and the No Hitter

    Mark Littlewood
    1 Apr 2015 | 10:33 am
    Hard to believe that Wendi Labbie has kids at college. She had children very young. A proud moment for us all to see her son pitch a ‘no hitter’ when she was over here a couple of weeks ago for our IoT Forum. Here is a short video of the final pitches…. Here is an excerpt from the game report. I found it about as intelligible as baseball fans might find a cricket match report… Nice one Mitch. You did your Mom Proud. “Labbie made history Saturday by firing the first no-hitter in modern program history. The right-hander went the distance in a seven-inning format…
 
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    Rise of the Innerpreneur

  • We Wouldn’t Need So Much Esteem If We Had More Love

    Tara Joyce
    23 Apr 2015 | 8:04 am
    Perhaps you’ve had an experience similar to mine. I grew up believing I could DO anything. I was nurtured by the concept that everything I desired could be mine, if only I was willing to work for it. What I did not understand, amid my action full of DOing, was this was not the whole story. Sure, I could try and do everything, and I might even impress myself in doing so, but without the other piece of the puzzle, this doing of mine lacked a real purpose. I had learned to be full of self-esteem but I lacked self-love. I knew I could DO, but I couldn’t see nor appreciate the BEing…
  • Addicted to the Pain

    Tara Joyce
    15 Apr 2015 | 3:11 pm
    Do you ever get so addicted to the pain of something that you don’t want to break out of it? Have you ever felt so much pain and so consistently that you start to feel you deserve it — that it’s meant to be there? Have you ever stayed with your pain — not changing it, not empowering yourself? When we do this, we make ourselves a victim of our pain. It’s selfish in the end. We’re so overwhelmed by our feelings of despair and unfairness that we forget our responsibility… to our self and others. We forget our responsibility to care about people and things…
  • You Need to Be More

    Tara Joyce
    2 Apr 2015 | 1:28 pm
    Not more than you are but as much as you are. Not THE best but YOUR best. You need to live up to your purpose, and you need to know you have exactly what it takes to do so. Being your best is an inside job. It’s yours to define and to design. In the quest for more, it’s the desire to be the best that inevitably diminishes you, and your creative energy. For it’s simply not possible to attain. You can never be the best. However, awakening and exploring your desire to be your best is powerful and sustainable fuel for your creative energy. It is what drives you to live your…
  • Does Your Value Have a Limit?

    Tara Joyce
    27 Mar 2015 | 1:17 pm
    Can you really know your value? Is it a fixed thing? Is it of value to quantify your worth? These questions intrigue my mind. To explore this curiosity, I developed a (business) practice of not setting prices. In this system of pricing, I place no limit on the value of my offerings, and instead I trust and guide my customers to fairly determine the value of what they’re receiving, and the price they pay for it. In not setting a price on the value of my service, I’ve come to understand something powerful: the only real limits to your value are the ones you place on yourself. Your value…
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    Dr Jeff Cornwall

  • Retail Computer Business Successfully Launches During Recession

    Jeff Cornwall
    24 Apr 2015 | 7:30 am
    The Entrepreneurial Mind : Josh Boyd – Computer Pros TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Retail Computer Business Successfully Launches During Recession appeared first on Dr Jeff Cornwall.
  • Social Enterprise Entrepreneur Shares Story

    Jeff Cornwall
    22 Apr 2015 | 7:27 am
    The Entrepreneurial Mind : Heath Shackleford- Good.Must.Grow. TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Social Enterprise Entrepreneur Shares Story appeared first on Dr Jeff Cornwall.
  • High School Student Launches a Royal Success

    Jeff Cornwall
    20 Apr 2015 | 7:35 am
    The Entrepreneurial Mind : Riley Vergara-Cruz – Dreams Do Come True Princess Parties TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post High School Student Launches a Royal Success appeared first on Dr Jeff Cornwall.
  • Student Balances Class and Startup

    Jeff Cornwall
    1 Apr 2015 | 7:18 am
    The Entrepreneurial Mind : Colin Alcorn- Corner Catalogue TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Student Balances Class and Startup appeared first on Dr Jeff Cornwall.
  • Student Entrepreneur Pursues Product Development

    Jeff Cornwall
    30 Mar 2015 | 7:16 am
    The Entrepreneurial Mind : Grace McCaw- McCaw Industries TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Student Entrepreneur Pursues Product Development appeared first on Dr Jeff Cornwall.
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    PaySimple Blog

  • Life Comes Full Circle

    Eric Remer
    27 Apr 2015 | 7:30 am
    One of my daughter’s favorite songs when she was younger was called, “Magic Penny”.  It’s about giving out your love, and one of the verses states: It’s just like a magic penny, Hold it tight and you won’t have any. Lend it, spend it, and you’ll have so many The concept behind sharing the magic penny applies to so many things:  love, money, time, resources, etc. I’ve noticed that is the common trait shared by my most successful peers and mentors. Without exception, they are all very generous with their time, money, contacts and energy, and they ask nothing in…
  • Reads of the Week – April 24th

    Kristin Piccirillo
    24 Apr 2015 | 7:30 am
    We know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments. It came. We Saw it. But did you conquer? Mobile-geddon, that is. Google bucked their normal trend of just changing algorithms (see: panda, penguin) and gave businesses a couple month heads-up and a ton of tools to prepare for the switch to a better mobile searching experience for customers. The media wrote a bunch of articles — some touting the ‘huge deal’ of this…
  • How to Get a Chip-and-PIN Credit Card for Your Small Business

    Lisa Hephner
    21 Apr 2015 | 6:00 am
    The Preparing Your Small Business for EMV Tip post from back in February provided a primer on the EMV chip standard for credit cards that is just starting to be adopted in the United States, along with what you need to do to get your small business ready to accept EMV “chipped” cards. The roll-out is progressing, and most of you have probably received at least one “chipped” card by now, whether for a personal or small business credit card account. While this technology is new in the United States, it has been the standard in most other countries since the late 1990s. And, even…
  • Paying it Forward

    Eric Remer
    20 Apr 2015 | 7:30 am
    I left the office Friday evening in a really great mood. We had just ended a great March which finished a fantastic first quarter. I was on the phone with one of my board members discussing some really exciting growth opportunities when my car was hit by another car. “Shit,” I yelled into the phone, “I have to call you back. My car was just hit.” I pulled over to assess the damage and the driver of this huge Yukon that just hit me pulls over, too. But what happened next caught me by surprise. The driver immediately started apologizing. He looked totally frazzled and explained that he…
  • Reads of the Week – April 17

    Amy Wigginton
    17 Apr 2015 | 8:10 am
    We know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments. An emerging and growing trend in business hiring is pre-hire tests. Eight of the top 10 U.S. private employers now administer pre-hire tests in their job applications, a trend that doubled over a 12-year period to 57%. With competition steep in certain fields, it may have just gotten steeper. Is this something you’ve used or experienced? Another trend playing out in the B2B  space is…
 
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    The Shoeboxed Blog

  • Our New Home in American Underground

    Emily Farrar
    10 Apr 2015 | 8:25 am
    A few weeks ago, we packed up our office of five years and moved to our new headquarters at American Underground @ Main, an awesome coworking and office space for startups located in the heart of downtown Durham. We couldn’t be more excited to join this community of bright, enthusiastic entrepreneurs! Here’s what a few of our team members had to say about the move, along with some photos of our new home: “The proximity to and density of other companies working hard and solving real problems has an unparalleled effect on our ability to do the same. From learning and…
  • Last minute tax season questions? Ask a pro!

    Michael Hourigan
    2 Apr 2015 | 8:13 am
    Do you have questions about filing for a tax extension or just want to make sure you get off on the right foot in 2015? You’re in luck! Shoeboxed is sponsoring a last minute tax season webinar hosted by Tax Alli. Tax Alli’s CEO, Zach Olson, will be answering Shoeboxed users’ tax-related questions. A little bit more about Zach and Tax Alli: Zach Olson is the Founder and CEO of TaxAlli.com. Tax Alli pairs you with one of their in-house accounting teams and provides you with software, which allows you to easily collaborate with their accounting team. Simply connect your bank…
  • Our Android App Just Got an Update!

    Emily Farrar
    23 Mar 2015 | 8:52 am
    A new version of the Shoeboxed Receipt & Mileage Tracker for Android is now available in the Google Play Store.  Go get it! The new app pulls in all receipts from your Shoeboxed account so you can easily search for receipts from any source – app, Magic Envelope or email – on the go from anywhere. Please note that once you download the new version, you’ll need to log in again. We apologize for any inconvenience, and we hope that you enjoy the upgraded Shoeboxed experience on Android! As always, feel free to let us know if you have any questions about the new Android…
  • New Filters Show Already Exported Receipts

    Emily Farrar
    18 Mar 2015 | 9:16 am
    You asked, we built it! We recently added new filters to our receipt tables so you can see which receipts have (and have not) been exported to different programs and report formats. If you use any of our awesome integrations like QuickBooks or Xero, you can quickly use the new filters to show (or exclude) receipts that have already been exported to those programs. The filters also work for our PDF and CSV exports so your expense reports are sure to include every reimbursable receipt! If you have any feedback on the new filters, reach us 24/7 at help@team.shoeboxed.com or @ShoeboxedHelp.
  • Our New QuickBooks Online Integration is Here

    Emily Farrar
    17 Feb 2015 | 6:45 am
    Do you use QuickBooks Online with Shoeboxed? Well, we’ve got some great news for you! We’re thrilled to announce that our brand new integration with QuickBooks Online is live and available for use in your online account. The updated integration features a brand new app that connects Shoeboxed with QuickBooks Online using our new API, which is awesome because: You don’t need to wait for the export to complete! We’ll email you when it’s done (or if there were any errors) so you can get back to your to-do list in the meantime. We now keep track of which receipts…
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    Business Pundit

  • 10 Office-Boosting Furniture Items Created with Recycled Plane Parts

    Julian
    27 Apr 2015 | 6:55 am
    Image Source From elegant airliners to military jets, airplanes are truly incredible examples of engineering ingenuity, and they’ve made journeys that were thought impossible only a hundred years ago into an everyday reality. Still, even these cutting-edge machines have a limited existence, as fatigue and advancing technology conspire to make individual aircraft obsolete. The result? An undignified dump in a scrapyard. Today, though, a handful of modern design companies are transforming redundant plane parts reclaimed from aircraft graveyards into striking contemporary office furniture.
  • We Were a Startup [Cartoon]

    Jerry King
    24 Apr 2015 | 1:20 am
    “We were a startup. But, with all the money we’ve lost, we are now considered a startdown.”  
  • Drug Money: Top Ten Most Expensive Prescription Drugs

    Gerri
    22 Apr 2015 | 11:06 pm
    Image Source It’s little wonder that prescription programs and insurance that covers prescription costs is such a big deal today. While a good deal of research time and money goes into developing some of the most groundbreaking medicines humans have ever had access to, many people wonder where these price tags come from. Are some of these pharmaceutical companies price gouging because they can, or are they making modest profit margins after all the research funds have been taken into account? Regardless of the profit margins, here’s a list of the most expensive prescription drugs…
  • 10 Hacks to Increase Concentration At Work

    Merrill Cook
    21 Apr 2015 | 12:17 pm
    Image Source We’re not saying it’s you, but the average employee in America reports that they’re only highly engaged (or concentrating) for about 5% of their workday. Because it’s got to get boring staring at the desk, and it’s a crying shame that people so seldom actually catch up or (gasp) get ahead on their work, we’re here to let you know that there are a variety of habits and mindhacks that can help you out. From knowing how to initiate your creative “flow,” to realigning your goals, to smart drugs, there’s something that can help…
  • Pay Deductions [Cartoon]

    Jerry King
    16 Apr 2015 | 1:00 pm
    “The company lost over $100 million this quarter. We feel it’s your fault, so we’re taking it out of your pay.”
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    Triple Pundit: People, Planet, Profit

  • Adobe: Unleashing Creativity in the Workplace

    Bill DiBenedetto
    28 Apr 2015 | 3:00 am
    It might seem somewhat odd to connect creativity with the general risk-averse attitudes of many companies, but Adobe has put its finger on a key point: nurture the creative potential of students so that they will bring creative and innovative tools and mindsets to the workplace.
  • 6 Rainforest Products You’ve Never Heard Of

    Jen Boynton
    28 Apr 2015 | 2:30 am
    Fair trade isn't just for coffee and cocoa! Check out these products coming to you from rainforest communities in Guatemala. Sustainably produced and harvested by rural communities, these products are making their way into your gum, furniture and maybe even your flour.
  • Offshore Wind is (Finally) Coming to the U.S.

    Andrew Burger
    28 Apr 2015 | 2:15 am
    On Monday, Deepwater Wind broke ground on what's expected to be the first utility-scale offshore wind farm in U.S. waters. At a planned 30 megawatts, the Block Island Wind Farm project marks what the Sierra Club calls “a watershed moment for American clean energy development.”
  • Solar-Pedal Trike Fits the Niche Between Bikes and Cars

    RP Siegel
    28 Apr 2015 | 2:00 am
    In the bicycle world there's a 'great blue ocean' of market opportunity. That’s the 80 percent of people who could be riding bicycles but don’t. Enter the ELF: a three-wheeled, covered bicycle that you can pedal or drive with a solar-powered motor.
  • In Search of the Sustainably-Sourced Guaranteed Lower Utility Bill

    Bill Roth
    28 Apr 2015 | 2:00 am
    By 2016 the price of solar energy is projected to be equal to or even less than utility rates in all 50 states. To remain competitive and relevant, the electric utility industry, and its regulators, will need to place their focus on the sustainably-sourced, guaranteed lower electricity bill.
 
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    Solo Entrepreneur marketing and business growth resources

  • What To Do If You Feel Like a Copycat | Krista Martin | @mymcoaching

    Krista Martin
    27 Apr 2015 | 8:00 am
    Are you a copycat? Meow. If you are selling any type of information product or service, there is a 99.9% likelihood that at one time or another you felt like a copy cat. Maybe you felt like you were just repeating information or simply regurgitating content that you heard or learned elsewhere. I have breaking news for you: THERE IS NOTHING NEW TO BE DISCOVERED. No matter what content you teach or share, it’s either been written about, discussed, or taught somewhere before. I know. It’s kind-of a bummer. And a relief. So, what’s a coach or consultant to do? The WAY you teach, your energy…
  • Let’s Do This | Justin Krane

    Justin Krane
    25 Apr 2015 | 8:00 am
    Does Dealing With the Cash Flow in Your Business Stink? Sales… Clients… Customers…Money, and Profits. That’s really what you want, but it’s not happening. Major bummer. Stop and take a good look at your business money. It’s a mess, right? You’re wondering where all the money went? You’ve got more bills to pay. And your sales have been the same forevs. This isn’t how it is supposed to be. Remember back when you started your business? You had a vision of helping people. And making lots of money? You chose a business that interested you and your customers. A business full of…
  • Twitter and Google: 5 Best Reasons to be Tweeting | Karen Yankovich | @karenyankovich

    Karen Yankovich
    24 Apr 2015 | 8:00 am
    You know I’m a Twitter lover! Now I have even more reason to love this platform after the recent announcement of the Twitter and Google partnership has become public. This deal gives Google access to the almost 9,000 tweets per second (yes that is a real stat) streaming through Twitter’s feed and Google is prepared to add these tweets to their search engine in real time. Meaning: you click ‘tweet’ AND boom it’s searchable outside of Twitter-land in a matter of seconds. What this really means is your social media content will start to play a much bigger role in your SEO. Having a…
  • Learning From Failure | Michele Pariza Wacek (Michele PW) | @michelepw

    Michele Pariza Wacek (Michele PW)
    23 Apr 2015 | 8:00 am
    A number of Olympics ago, there was a Russian male skater who didn’t win the gold. So, he decided to completely reinvent himself. He moved to the US, hired new coaches, started a brand new workout routine — actually he started doing pretty much everything different. And, 4 years later, he won the gold. And those are the stories I love — how someone turns failure into success. When you hear those stories, you applaud how the person didn’t allow failure to deter them, that they picked themselves up, dusted themselves off and came back bigger and better. Those are the stories that are…
  • Stop Being a Rebel and Do What Works… | Michele A Scism | @ResultsLady

    Michele A Scism
    22 Apr 2015 | 8:00 am
    So… what is the number one thing that stops people from having success in business? It isn’t lack of time, lack of money or just bad luck. It’s that most beginning business owners are just not willing to do what it takes to have a successful business. Yes, there is a formula – but in involves doing things that are outside of most people’s comfort zones. So many people have a fantasy about sitting by the pool with their computer in front of them making obscene amounts of money. Yes, there are people who work from around the world, mostly virtually, who make a lot of money, but…
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  • Little leaguers have stern words for pros

    28 Apr 2015 | 3:36 am
    Little leaguers have stern words for prosThese tiny athletes have some harsh criticism for the Kansas City Royals and Chicago White Sox after they got into a nasty brawl on the field.Wise words from cute youngstersMore trending storiesRescue dogs happily feel grassWoman searches for mom online
  • Rescuers airlift survivors two at a time from camp

    28 Apr 2015 | 3:36 am
    Rescuers airlift survivors two at a time from camp GettyClear skies made more rescues from high altitudes possible on Monday, but many are still stranded on Mount Everest.Death toll is continuing to riseMore on this storyClimbers evacuate Everest US sends response team, $1M
  • Loretta Lynch: 'We can do anything'

    28 Apr 2015 | 3:36 am
    Loretta Lynch: 'We can do anything'APThe first African-American woman to serve as U.S. attorney general gave an inspiring message as she was sworn in Monday.Pledge she made for the agencyIn other newsCalif. freeway closes after infernoCorinthian Colleges to shutter
  • Kim: Bruce's transition is an 'adjustment'

    28 Apr 2015 | 3:36 am
    Kim: Bruce's transition is an 'adjustment' GettyKim Kardashian opened up on the 'Today' show on Monday about how the Kardashian family is dealing with Bruce's interview last week.'Bruce has been good at explaining'More entertainment news Andrew Getty's home was robbed Mariah slams ex in new song
  • Officers injured in violent clash with protesters

    28 Apr 2015 | 3:36 am
    Officers injured in violent clash with protestersGettySeveral Baltimore police officers were injured trying to contain riots following Freddie Gray's funeral Monday, officials said.Latest on this developing storyMore news coverageAll eyes on Apple's earningsTeacher, students killed in crash
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  • Little leaguers have stern words for pros

    28 Apr 2015 | 3:36 am
    Little leaguers have stern words for prosThese tiny athletes have some harsh criticism for the Kansas City Royals and Chicago White Sox after they got into a nasty brawl on the field.Wise words from cute youngstersMore trending storiesRescue dogs happily feel grassWoman searches for mom online
  • Rescuers airlift survivors two at a time from camp

    28 Apr 2015 | 3:36 am
    Rescuers airlift survivors two at a time from camp GettyClear skies made more rescues from high altitudes possible on Monday, but many are still stranded on Mount Everest.Death toll is continuing to riseMore on this storyClimbers evacuate Everest US sends response team, $1M
  • Loretta Lynch: 'We can do anything'

    28 Apr 2015 | 3:36 am
    Loretta Lynch: 'We can do anything'APThe first African-American woman to serve as U.S. attorney general gave an inspiring message as she was sworn in Monday.Pledge she made for the agencyIn other newsCalif. freeway closes after infernoCorinthian Colleges to shutter
  • Kim: Bruce's transition is an 'adjustment'

    28 Apr 2015 | 3:36 am
    Kim: Bruce's transition is an 'adjustment' GettyKim Kardashian opened up on the 'Today' show on Monday about how the Kardashian family is dealing with Bruce's interview last week.'Bruce has been good at explaining'More entertainment news Andrew Getty's home was robbed Mariah slams ex in new song
  • Officers injured in violent clash with protesters

    28 Apr 2015 | 3:36 am
    Officers injured in violent clash with protestersGettySeveral Baltimore police officers were injured trying to contain riots following Freddie Gray's funeral Monday, officials said.Latest on this developing storyMore news coverageAll eyes on Apple's earningsTeacher, students killed in crash
 
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  • Little leaguers have stern words for pros

    28 Apr 2015 | 3:36 am
    Little leaguers have stern words for prosThese tiny athletes have some harsh criticism for the Kansas City Royals and Chicago White Sox after they got into a nasty brawl on the field.Wise words from cute youngstersMore trending storiesRescue dogs happily feel grassWoman searches for mom online
  • Rescuers airlift survivors two at a time from camp

    28 Apr 2015 | 3:36 am
    Rescuers airlift survivors two at a time from camp GettyClear skies made more rescues from high altitudes possible on Monday, but many are still stranded on Mount Everest.Death toll is continuing to riseMore on this storyClimbers evacuate Everest US sends response team, $1M
  • Loretta Lynch: 'We can do anything'

    28 Apr 2015 | 3:36 am
    Loretta Lynch: 'We can do anything'APThe first African-American woman to serve as U.S. attorney general gave an inspiring message as she was sworn in Monday.Pledge she made for the agencyIn other newsCalif. freeway closes after infernoCorinthian Colleges to shutter
  • Kim: Bruce's transition is an 'adjustment'

    28 Apr 2015 | 3:36 am
    Kim: Bruce's transition is an 'adjustment' GettyKim Kardashian opened up on the 'Today' show on Monday about how the Kardashian family is dealing with Bruce's interview last week.'Bruce has been good at explaining'More entertainment news Andrew Getty's home was robbed Mariah slams ex in new song
  • Officers injured in violent clash with protesters

    28 Apr 2015 | 3:36 am
    Officers injured in violent clash with protestersGettySeveral Baltimore police officers were injured trying to contain riots following Freddie Gray's funeral Monday, officials said.Latest on this developing storyMore news coverageAll eyes on Apple's earningsTeacher, students killed in crash
  • add this feed to my.Alltop

  • Little leaguers have stern words for pros

    28 Apr 2015 | 3:36 am
    Little leaguers have stern words for prosThese tiny athletes have some harsh criticism for the Kansas City Royals and Chicago White Sox after they got into a nasty brawl on the field.Wise words from cute youngstersMore trending storiesRescue dogs happily feel grassWoman searches for mom online
  • Rescuers airlift survivors two at a time from camp

    28 Apr 2015 | 3:36 am
    Rescuers airlift survivors two at a time from camp GettyClear skies made more rescues from high altitudes possible on Monday, but many are still stranded on Mount Everest.Death toll is continuing to riseMore on this storyClimbers evacuate Everest US sends response team, $1M
  • Loretta Lynch: 'We can do anything'

    28 Apr 2015 | 3:36 am
    Loretta Lynch: 'We can do anything'APThe first African-American woman to serve as U.S. attorney general gave an inspiring message as she was sworn in Monday.Pledge she made for the agencyIn other newsCalif. freeway closes after infernoCorinthian Colleges to shutter
  • Kim: Bruce's transition is an 'adjustment'

    28 Apr 2015 | 3:36 am
    Kim: Bruce's transition is an 'adjustment' GettyKim Kardashian opened up on the 'Today' show on Monday about how the Kardashian family is dealing with Bruce's interview last week.'Bruce has been good at explaining'More entertainment news Andrew Getty's home was robbed Mariah slams ex in new song
  • Officers injured in violent clash with protesters

    28 Apr 2015 | 3:36 am
    Officers injured in violent clash with protestersGettySeveral Baltimore police officers were injured trying to contain riots following Freddie Gray's funeral Monday, officials said.Latest on this developing storyMore news coverageAll eyes on Apple's earningsTeacher, students killed in crash
  • add this feed to my.Alltop

  • Little leaguers have stern words for pros

    28 Apr 2015 | 3:36 am
    Little leaguers have stern words for prosThese tiny athletes have some harsh criticism for the Kansas City Royals and Chicago White Sox after they got into a nasty brawl on the field.Wise words from cute youngstersMore trending storiesRescue dogs happily feel grassWoman searches for mom online
  • Rescuers airlift survivors two at a time from camp

    28 Apr 2015 | 3:36 am
    Rescuers airlift survivors two at a time from camp GettyClear skies made more rescues from high altitudes possible on Monday, but many are still stranded on Mount Everest.Death toll is continuing to riseMore on this storyClimbers evacuate Everest US sends response team, $1M
  • Loretta Lynch: 'We can do anything'

    28 Apr 2015 | 3:36 am
    Loretta Lynch: 'We can do anything'APThe first African-American woman to serve as U.S. attorney general gave an inspiring message as she was sworn in Monday.Pledge she made for the agencyIn other newsCalif. freeway closes after infernoCorinthian Colleges to shutter
  • Kim: Bruce's transition is an 'adjustment'

    28 Apr 2015 | 3:36 am
    Kim: Bruce's transition is an 'adjustment' GettyKim Kardashian opened up on the 'Today' show on Monday about how the Kardashian family is dealing with Bruce's interview last week.'Bruce has been good at explaining'More entertainment news Andrew Getty's home was robbed Mariah slams ex in new song
  • Officers injured in violent clash with protesters

    28 Apr 2015 | 3:36 am
    Officers injured in violent clash with protestersGettySeveral Baltimore police officers were injured trying to contain riots following Freddie Gray's funeral Monday, officials said.Latest on this developing storyMore news coverageAll eyes on Apple's earningsTeacher, students killed in crash
 
  • add this feed to my.Alltop

  • Little leaguers have stern words for pros

    28 Apr 2015 | 3:36 am
    Little leaguers have stern words for prosThese tiny athletes have some harsh criticism for the Kansas City Royals and Chicago White Sox after they got into a nasty brawl on the field.Wise words from cute youngstersMore trending storiesRescue dogs happily feel grassWoman searches for mom online
  • Rescuers airlift survivors two at a time from camp

    28 Apr 2015 | 3:36 am
    Rescuers airlift survivors two at a time from camp GettyClear skies made more rescues from high altitudes possible on Monday, but many are still stranded on Mount Everest.Death toll is continuing to riseMore on this storyClimbers evacuate Everest US sends response team, $1M
  • Loretta Lynch: 'We can do anything'

    28 Apr 2015 | 3:36 am
    Loretta Lynch: 'We can do anything'APThe first African-American woman to serve as U.S. attorney general gave an inspiring message as she was sworn in Monday.Pledge she made for the agencyIn other newsCalif. freeway closes after infernoCorinthian Colleges to shutter
  • Kim: Bruce's transition is an 'adjustment'

    28 Apr 2015 | 3:36 am
    Kim: Bruce's transition is an 'adjustment' GettyKim Kardashian opened up on the 'Today' show on Monday about how the Kardashian family is dealing with Bruce's interview last week.'Bruce has been good at explaining'More entertainment news Andrew Getty's home was robbed Mariah slams ex in new song
  • Officers injured in violent clash with protesters

    28 Apr 2015 | 3:36 am
    Officers injured in violent clash with protestersGettySeveral Baltimore police officers were injured trying to contain riots following Freddie Gray's funeral Monday, officials said.Latest on this developing storyMore news coverageAll eyes on Apple's earningsTeacher, students killed in crash
  • add this feed to my.Alltop

  • Little leaguers have stern words for pros

    28 Apr 2015 | 3:36 am
    Little leaguers have stern words for prosThese tiny athletes have some harsh criticism for the Kansas City Royals and Chicago White Sox after they got into a nasty brawl on the field.Wise words from cute youngstersMore trending storiesRescue dogs happily feel grassWoman searches for mom online
  • Rescuers airlift survivors two at a time from camp

    28 Apr 2015 | 3:36 am
    Rescuers airlift survivors two at a time from camp GettyClear skies made more rescues from high altitudes possible on Monday, but many are still stranded on Mount Everest.Death toll is continuing to riseMore on this storyClimbers evacuate Everest US sends response team, $1M
  • Loretta Lynch: 'We can do anything'

    28 Apr 2015 | 3:36 am
    Loretta Lynch: 'We can do anything'APThe first African-American woman to serve as U.S. attorney general gave an inspiring message as she was sworn in Monday.Pledge she made for the agencyIn other newsCalif. freeway closes after infernoCorinthian Colleges to shutter
  • Kim: Bruce's transition is an 'adjustment'

    28 Apr 2015 | 3:36 am
    Kim: Bruce's transition is an 'adjustment' GettyKim Kardashian opened up on the 'Today' show on Monday about how the Kardashian family is dealing with Bruce's interview last week.'Bruce has been good at explaining'More entertainment news Andrew Getty's home was robbed Mariah slams ex in new song
  • Officers injured in violent clash with protesters

    28 Apr 2015 | 3:36 am
    Officers injured in violent clash with protestersGettySeveral Baltimore police officers were injured trying to contain riots following Freddie Gray's funeral Monday, officials said.Latest on this developing storyMore news coverageAll eyes on Apple's earningsTeacher, students killed in crash
  • add this feed to my.Alltop

  • Little leaguers have stern words for pros

    28 Apr 2015 | 3:36 am
    Little leaguers have stern words for prosThese tiny athletes have some harsh criticism for the Kansas City Royals and Chicago White Sox after they got into a nasty brawl on the field.Wise words from cute youngstersMore trending storiesRescue dogs happily feel grassWoman searches for mom online
  • Rescuers airlift survivors two at a time from camp

    28 Apr 2015 | 3:36 am
    Rescuers airlift survivors two at a time from camp GettyClear skies made more rescues from high altitudes possible on Monday, but many are still stranded on Mount Everest.Death toll is continuing to riseMore on this storyClimbers evacuate Everest US sends response team, $1M
  • Loretta Lynch: 'We can do anything'

    28 Apr 2015 | 3:36 am
    Loretta Lynch: 'We can do anything'APThe first African-American woman to serve as U.S. attorney general gave an inspiring message as she was sworn in Monday.Pledge she made for the agencyIn other newsCalif. freeway closes after infernoCorinthian Colleges to shutter
  • Kim: Bruce's transition is an 'adjustment'

    28 Apr 2015 | 3:36 am
    Kim: Bruce's transition is an 'adjustment' GettyKim Kardashian opened up on the 'Today' show on Monday about how the Kardashian family is dealing with Bruce's interview last week.'Bruce has been good at explaining'More entertainment news Andrew Getty's home was robbed Mariah slams ex in new song
  • Officers injured in violent clash with protesters

    28 Apr 2015 | 3:36 am
    Officers injured in violent clash with protestersGettySeveral Baltimore police officers were injured trying to contain riots following Freddie Gray's funeral Monday, officials said.Latest on this developing storyMore news coverageAll eyes on Apple's earningsTeacher, students killed in crash
 
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    Business News Headlines - Yahoo! News

  • Life-saving research in the cloud

    28 Apr 2015 | 2:53 am
    A look at specific use cases where cloud data is fueling medical research and leading to improved outcomes.
  • Refining helps BP and Total weather oil price storm

    28 Apr 2015 | 2:50 am
    LONDON/PARIS (Reuters) - BP and Total reported higher than expected profits on Tuesday thanks to steep increases in profits from refining, showing the resilience of global oil firms in the face of slumping oil prices. Large oil companies have closed down dozens of refineries in the past few years due to over capacity and because refining, or downstream in industry jargon, has been long seen as a drag on earnings compared to more profitable oil and gas production. At the same time, pre-tax profits from oil and gas production, or upstream, collapsed to $0.6 billion from $4.4 billion a year…
  • Spotify Connect: What it is and how it works

    28 Apr 2015 | 2:38 am
    If you're a Spotify Premium subscriber and want to unshackle your music from your phone to play on your home stereo system, Spotify Connect is the way to go. Here's everything you need to know.
  • U.S. Stocks cool ahead of Fed, pound skids on disappointing GDP

    28 Apr 2015 | 2:30 am
    By Marc Jones LONDON (Reuters) - World shares shuffled away from all-time highs on Tuesday as surging Chinese stocks took a breather and investors began to retreat to the sidelines ahead of the Federal Reserve's policy meeting. The figures were seen as loaded with significance coming just nine days before an election and its aftermath, when Britain's future cohesion and its membership of the European Union could be potentially at stake. "I think the real risk is so much uncertainty," said Societe Generale strategist Kit Juckes. Overnight in Asia, MSCI's broadest index…
  • Microsoft handsets face sales ban in InterDigital's 3G patent suit

    28 Apr 2015 | 2:27 am
    Microsoft could be forced to stop selling certain Lumia handsets which were found to infringe two patents in the US.
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    The Retail Doctor Blog

  • Attracting Customers To Experience The Store Is Only Half Of Retail Success

    26 Apr 2015 | 12:30 pm
    I used to be the Chief Marketing Officer of a coffee franchise.   My office provided all kinds of marketing support for new stores, a complete promotions kit – even a costume character. We knew how to get people to the stores. The best operators took advantage of this and understood all our efforts stopped when the customer reached their front doors. For it was then that the brand promise morphed from a digital or printed image, to the face of the person working behind the counter. And that is when the brand was judged adequate or found wanting.
  • 10 Non-Negotiables Customers Expect When Visiting A Retail Store

    19 Apr 2015 | 12:11 pm
    In many ways, retail is a lot of moving parts and yet in others it is very simple: Treat customers as you would want to be treated.
  • How To Interview And Discover Amazing Retail Employees [Hiring]

    15 Apr 2015 | 6:24 am
    I made an orange dessert for some friends the other night. When one of my guests took a bite, his face soured; he said it tasted bitter. I took a scoop and realized there was a rotten spot on the orange I hadn’t noticed; I had ruined his dessert. Like most retailers, you want guests to view your store in a positive light. You spend a lot of time and money getting them to the front door but that’s where it all ends. Once a customer steps into your store, your salespeople become the face of your business. Whatever impression customers are left with after interacting with your salespeople is…
  • 7 Eye-Openers For How To Hire Great Retail Employees

    12 Apr 2015 | 10:50 am
    Prior to his opening, I was asked to visit a franchise to evaluate his new crew. I discovered the team members were bland, boring and shy. None of them were customer-focused. Without that, the store would fail disastrously. When I asked the small business owner why he hired them, he explained, having had a background hiring for a set of convenience stores, “I just wanted to be sure they wouldn’t steal from me.” While the chances of a great hire are about 50%, many employers continue to pick the wrong employee over and over.  How does it happen?
  • How To Use Your Fitting Rooms To Fight Online Retailers

    9 Apr 2015 | 5:56 am
    When I was in high school, Tommy Smith showed up bald one day. He had shaved off all of his hair and not just on his head but on his legs and arms and chest.  He was on the swim team, and he wanted to gain the upper hand against our crosstown rivals. Plenty of other guys on the team had heard about removing their body hair to speed up their times; many had even purchased the razors but never committed to using them. Apparel shops are a lot like those guys… They put dressing rooms in their stores only to not use them. I thought about that today as I was reading Marge Laney’s new book,…
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    Business Insider

  • Barking mad? Doggie DNA to track foulers in London

    28 Apr 2015 | 3:28 am
    London (AFP) - A London borough -- aptly named Barking and Dagenham -- unveiled plans on Tuesday to crack down on irresponsible dog owners by checking their pet's poo against a DNA database it will build up.The local authority is encouraging owners to enter their dogs in the database by taking them to the vet for a cheek swab, warning that the area's 27 parks will be out of bounds for any animals that are not registered.DNA testing for dogs will also be made a condition for tenants in public housing in the area in east London.The initiative is a first in Britain, although similar schemes in…
  • Benedict Evans just demonstrated how you can say either Apple or Google has 'won' in mobile depending on the metrics (GOOG, AAPL)

    Lara O'Reilly
    28 Apr 2015 | 3:27 am
    The smartphone OS space is unarguably a two-horse race between Apple's iOS and Google's Android. And depending on which metrics you use, it's easy to say either has "won" the competition. Google's Android has by far the biggest install base, but Apple's iOS generates more app store revenue. Speaking at The Financial Times' FT Media 2015 conference in London on Tuesday, Andreessen Horowitz partner and mobile expert Benedict Evans compared the situation to the famous quote from Groucho Marx: "These are my principles, but if you don't like them, I have others." And to demonstrate just how the…
  • Baltimore awakes to aftermath of riots over black man's death

    28 Apr 2015 | 3:18 am
    Baltimore (AFP) - Riot police stood guard on the smouldering streets of the US city of Baltimore Tuesday after protesters incensed by the death of a young black man in police custody went on the rampage, torching cars and buildings and looting stores.Fires continued to burn in the mainly black northeastern city, where a curfew was set to take effect Tuesday evening after a day of riots that dragged on into Monday night.The state of Maryland declared a state of emergency after rioters ransacked shops, making off with armloads of merchandise.Schools were closed Tuesday a safety measure.The full…
  • Twitter is going nuts on the fourth anniversary of Ed Balls Day

    Charles Clark
    28 Apr 2015 | 3:03 am
    Today marks the fourth anniversary of the bizarre tweet that cemented Labour politician Ed Balls in British social media history. Ed Balls Day started in 2011 when the Shadow Chancellor of the Exchequer mistakenly tweeted his own name. The original tweet now has nearly 41,000 retweets and over 19,000 favourites, with both numbers likely to grow over the course of today's anniversary. On what is possibly one of the most unusual days of the year, social media users flood the internet with messages dedicated to the politician and revel in photoshopping peculiar Ed Balls-based images.
  • Amazon has a huge new plan to win over business customers (AMZN)

    Jillian D'Onfro
    28 Apr 2015 | 3:00 am
    Amazon is launching a new marketplace for business owners that will provide a one-stop shop for everything a company needs, from office artwork and snacks to wholesale deep fryers and traffic signs.  Amazon Business is an expansion of what was once Amazon Supply, the wholesale site it launched in 2012. At it's peak, Supply had about 2.2 million products, with millions of business customers, spending billions of dollars. Amazon Business will be much bigger, boasting hundreds of millions of products — and the company expects sales to multiply accordingly.
 
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    HBR.org

  • Is Working Remotely Sapping Your Creativity?

    Jamie Hodari
    27 Apr 2015 | 12:00 pm
    Proponents of virtual work certainly make a great pitch: no traffic, no hassles, no shoes. And the trend is certainly taking hold. The number of people telecommuting rose 79% between 2005 and 2012. But while life without a commute or dress code sounds appealing, are we forfeiting our ability to be creative for a few superficial benefits? A creative work life requires social relationships and serendipitous interactions. It requires contending with ideas you don’t agree with. It requires getting up and moving around. As a result, it’s becoming increasingly clear that for many…
  • A 10-Minute Meditation to Help You Solve Conflicts at Work

    Monique Valcour
    27 Apr 2015 | 11:00 am
    There are few things at work as stressful as feeling that you can’t communicate with someone who has an impact on how well you do your job and on the quality of your experience at work. How many times have you thought carefully about something you want to communicate to your boss, a colleague, or subordinate, only to find yourself leaving the conversation feeling angry or frustrated by how it went? Karen (not her real name), a program officer for a nonprofit organization, had an experience like this when she first tried to convince her boss, Maria, to let her work from home three…
  • 50 Companies That Get Twitter – and 50 That Don’t

    Belinda Parmar
    27 Apr 2015 | 10:00 am
    Corporate tweeters need to know that they aren’t just promoting a brand or solving a problem: they are performing for an audience, supporting customers throughout their journey, and even, subtly, selling. The best, like American Airlines, make it feel natural. They have given their social media staff a clear mission and a great deal of autonomy; the account’s managers chat with customers, offer up front to solve problems, and empathize with frustrated travelers. But the worst have exported their old tricks to new media. Entirely devoid of empathy, their accounts might as well be…
  • Strategy Is About Both Resources and Positioning

    Roger L. Martin
    27 Apr 2015 | 9:00 am
    Anyone taking the time to delve into the literature of strategy quickly realizes that there are two fiercely opposed camps. In the red corner we have the “positioning school” (TPS) and in the white we have the “resource-based view of the firm” (RBV). Michael Porter is credited with (or more often accused of) creating TPS in 1980—positing that a firm should think about positioning itself in its industry in a way that enables it to achieve competitive advantage. Insight Center The New Ways to Compete Sponsored by Accenture Strategies for staying ahead. The RBV…
  • The 5 Requirements of a Truly Innovative Company

    Gary Hamel
    27 Apr 2015 | 8:00 am
    Can you think of any business topic that’s been hotter for longer than innovation? Trouble is, it’s hard to think of any business challenge where real pro­gress has been harder to come by. By now, your company probably has a new busi­ness incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers. And it’s not just your company. In a…
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    NASE Staff Blog

  • Four Simple Ways To Save Money

    22 Apr 2015 | 10:37 am
    <p>By Nick Rojas (NASE Guest Blog post)<br /> <br /> Being self-employed, managing your own business and financials as an entrepreneur can be very rewarding, but at other times is challenging. Small businesses are still the backbone of the American economy <a href="http://www.forbes.com/sites/jasonnazar/2013/09/09/16-surprising-statistics-about-small-businesses/">with over 50% of them being operated from homes</a> rather than traditional office environments. There are more than 22 million self-employed in the US with no additional employees or payroll…
  • Prospecting Isn't an Event; It's a Campaign!

    16 Jan 2015 | 11:53 am
    <p><strong> By&nbsp;Marc Wayshak (NASE Guest Blog post) <br /> <br /> <br /> Prospecting Isn't an Event; It's a Campaign</strong></p> <p>Bill is responsible for sales at his company and considers himself a tenacious worker. Whenever he discovers a new prospect, he enters him or her into the system. From there, he will attempt to contact that person by phone, through email and even via office visit if possible. However, after a number of failed attempts, Bill is likely to toss the person into the sea of dead prospects. </p>…
  • Women Entrepreneurs: An Exploding Small Business Demographic

    4 Nov 2014 | 12:22 pm
    <p>With just days until the midterm elections, you can definitely count on one demographic group to show up at the polls: women small business owners. By an overwhelming margin -- 86 percent -- women entrepreneurs intend to go to the polls to cast their ballots across this nation.&nbsp;<em>And who will win their support?&nbsp;</em>They plan to&nbsp;<a href="http://www.bizjournals.com/bizwomen/news/latest-news/2014/10/what-do-women-entrepreneurs-want-candidates-who.html" target="_hplink">vote for candidates who have a…
  • Three Buckets of Small Business Attention

    22 Oct 2014 | 12:51 pm
    <p>The small business community, including self-employed and micro-businesses, welcomed a major benefit this tax year: a new,&nbsp;<a href="http://www.nase.org/about-us/Popup_News/2013/01/18/learn-more-about-the-simplified-home-office-deduction!" target="_hplink">streamlined IRS home office standardized deduction</a>. The new, standardized deduction is available to small business owners and the self-employed as an option for the 2013 tax year (returns filed in 2014).</p> <p>This standardized, $1,500 deduction will allow for nearly 9…
  • The New Approach to Get Customers Banging on Your Door

    14 Oct 2014 | 11:44 am
    By&nbsp;Marc Wayshak (NASE Guest Blog post)<br /> <br /> An interview with HubSpot&rsquo;s founder, Brian Halligan as he shows us how to market in the digital age.&nbsp;<br /> <br /> As the first inside salesperson for PTC, a Needham, Mass.-based software company, Brian Halligan got his start cold calling until his &ldquo;fingers bled,&rdquo; he quipped during a recent interview with me. Later, when a venture capitalist enlisted him to bring the PTC playbook to a host of portfolio companies, he realized that old industry standbys needed a drastic…
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    Women Entrepreneurs GROW Global

  • The Super-League of Entrepreneurship Belongs to Women

    Laurel J. Delaney
    26 Apr 2015 | 1:48 pm
    Women can compete globally on any level without losing their femininity.  Yet, according to The Namibia Econonomist, women tend to differ from men on their management style in the following positive ways.  Note:  Many of these traits might also apply to men. Multi-tasking — comes in handy in the early stages of growing a business. Focus — the ability to cut out distractions and focus on what is important. Intuition is the undefinable, immeasurable sense that helps with decision making and women tend to listen theirs more often. Prudence is a characteristic not normally…
  • W20 Group to Globally Increase Role of Women in Business World

    Laurel J. Delaney
    19 Apr 2015 | 6:30 pm
    What’s Woman 20?  Let’s not jump too fast.  Turkey’s Deputy Prime Minister said recently that the G20, currently led by Turkey, would not get involved in Greece’s debt crisis without a request from the European Union, European Central Bank and International Monetary Fund.  However, what has been identified are policies to implement that were adopted during previous G20 meetings, including small and medium entrepreneurs, or SMEs, women and youth. “Under the inclusiveness agenda we have also announced a new engagement group, W20 or Woman 20,” he said.
  • Look Out Uber, She Taxis Get World Bank Attention

    Laurel J. Delaney
    12 Apr 2015 | 4:01 pm
    She Taxis (ST) is a cab service for women travelers operated by women entrepreneurs in Thiruvananthapuram, Kochi and Kozhikode.  The World Bank has shown interest in replicating the ST initiative in South Asian countries like Pakistan, Bhutan, Nepal and Bangladesh. Watch out Uber.  She Taxies is driving an empowering movement for women. Women make up 60% of the riders but only 2% of the drivers.  She Taxis is going to fix that. Learn more here. Screenshot courtesy of She TaxisFiled under: global women entrepreneurs, Sustainability practices Tagged: cab service, She Taxis, The World Bank
  • Women Test Out Entrepreneurship in Africa’s Maritime Sector

    Laurel J. Delaney
    4 Apr 2015 | 12:24 pm
    In the blue (ocean) economy, women are riding the wave of Africa’s maritime sector. Women have an unrivaled opportunity to drive the industrialization of Africa’s oceans, according to Nkosazana Dlamini-Zuma, the African Union chairwoman of the 54-member African Union. “Women have come together and … those who work in the industry … want to see how they can be entrepreneurs in the industry,” says Dlamini-Zuma. Learn more:  Why women must ride the wave of Africa’s maritime sector Photo Credit: mattk1979 Filed under: Country specific, global women entrepreneurs Tagged:…
  • Colleagues On Tap Eager to Export Concept to Other Countries

    Laurel J. Delaney
    28 Mar 2015 | 2:14 pm
    Jayne Graham, who came up with the idea of Colleagues on Tap (COT) five years ago after working at home herself for many years, sold her business to concentrate on her coaching and consultancy practice, 20:20 Consulting. Durham-born entrepreneur Jo Cameron purchased COT from Graham and has ambitious plans to grow the company exponentially both in the UK and abroad. COT helps home-based small business owners come together on a regular basis in an office environment for the day. Once there, they are able to share experiences, peer mentor one another and combat the isolation of working alone.
 
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    Forbes - Entrepreneurs

  • Top Tips From '10x' Expert Dan Sullivan (And His Biggest Mistakes)

    Cheryl Conner
    28 Apr 2015 | 12:12 am
    What’s the biggest secret in business? According to Dan Sullivan, founder of Strategic Coach, Inc., it’s the ability to ask great questions.
  • Political Risk, Price Freezes and Dumb Economics To Hammer UK Energy Inc

    Gaurav Sharma
    27 Apr 2015 | 10:01 pm
    The UK is well and truly marching towards the most uncertain general election outcome in its post-war history, with neither of the two main leading parties – i.e. Conservatives or Labour – being able to land a decisive blow against the other.
  • What LinkedIn's Acquisition Of Lynda Means For Talent Management

    Jacob Morgan
    27 Apr 2015 | 9:23 pm
    You may have already heard that LinkedIn recently bought Lynda for $1.5 billion. For those of your not familiar with Lynda, it is a platform that provides online courses similar to Coursera and Udemy. You can access thousands of courses on all sorts of different topics and pretty much learn any skill that you want. Not too long ago, I did a podcast interview with the chief human resources officer at LinkedIn, Pat Wadors, (who is also speaking at our Future of Work Forum on April 29th in San Francisco). We had a long conversation about the future of HR so it's very interesting to see this…
  • Is Your Brand Real Enough For The Next Wave Of Consumers?

    On Marketing
    27 Apr 2015 | 8:45 pm
    This article is by Jamie Gutfreund, CMO, Deep Focus, a marketing agency.
  • Is The Gap Between Business And Technology Executives Finally Closing?

    Joe McKendrick
    27 Apr 2015 | 7:32 pm
    Listen to enough conference speakers, peruse enough analyst reports, and read enough trade press articles, and one can be forgiven for thinking that business and IT people aren't even aware of each others' existence. However, a new survey series suggests that they aren't as far apart as it seems. Both groups recognize the power that new technologies bring to their businesses, and that there's a pressing need to modernize as much as possible.
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • LIVE Q&A: Your questions about creating, promoting & profiting from online courses answered!

    David Siteman Garland
    16 Apr 2015 | 8:40 am
    Your online course questions ANSWERED!!! Special Q&A session with me Have a burning question on creating, promoting & profiting from your online course? Want me to answer it? Of course you do.  Which is why I’m doing a special Q&A Webinar this Friday and you, my friend, are invited. Just register up right here to let me know you are coming It is going to be pure Q&A and I’ll also be opening up enrollment in Create Awesome Online Courses for new students during the hangout (I’ve gotten some emails from folks who missed the last enrollment period and asked…
  • Small But Mighty: How Elise & Scott Grice went from a service-based business to a $63,259 Course Launch (with an email list of less than 1,500)

    David Siteman Garland
    5 Apr 2015 | 12:05 pm
    Enjoy the uncensored interview below! Links Mentioned: -Elise and Scott’s My Own Irresistible Brand -Hey Sweet Pea (join their happiness tribe, LOL) -Create Awesome Online Course (get started with a free video series right here) Name: Elise & Scott Grice Website: http://www.myownirresistiblebrand.com  1. Name of your course: My Own Irresistible Brand 2. What is your total revenue generated so far and how much is your course? $63,259 total at $1,197 per seat 3. What was your list size when you launched your course? 1300 by the time our cart closed  4. Who is your course for?
  • From Nearly Homeless To Over $200,000 In Sales Of Her Online Course (in less than one year)

    David Siteman Garland
    29 Mar 2015 | 2:23 pm
    Enjoy this uncensored interview below with Renae Christine! Links Mentioned: -Renae’s website -The webinar training she is referring to: John & David’s Most Kick-Butt Webinar Blueprint Ever -Create Awesome Online Courses (get started with the Cheat Sheet) Name: Renae Christine Website: Rich Mom University http://richmombusiness.com 1. What is your total revenue generated so far and how much is your course?  $196,000 in the last 2 months 2. What was your list size when you launched your course?  1200 people opted in for the training videos 3. Who is your course for?  Moms…
  • The $130,208 Case Study: How Nick Stephenson Created & Launched His First Online Course

    David Siteman Garland
    14 Mar 2015 | 1:56 pm
    Enjoy the uncensored interview with Nick below and also some bonus questions and answers   Name: Nick Stephenson Name Of Your Course: Your First 10,000 Readers http://yourfirst10kreaders.com 1. What is your total revenue generated so far and how much is your course? $130,208 in the first week – priced at $597 2. What was your list size when you launched your course? around 3,500 3. Who is your course for? Authors who want to improve their marketing efforts and build their platform 4. How did you come up with the idea for your course? As an author myself, I know exactly how hard it…
  • CASE STUDY: How David Newman went from 1-on-1 client work to creating a freedom-based business by launching a successful online course

    David Siteman Garland
    8 Mar 2015 | 11:28 am
    Name: David Newman Name of your course : The Speaker Marketing Workshop  http://www.SpeakerMarketingWorkshop.com 1. What is your total revenue generated so far and how much is your course?  $26,418 – 34 enrolled at $777 2. What was your list size when you launched your course?  10,500 overall list size – segmented list of about 800 interested in speaking 3. Who is your course for?  Speakers, authors, consultants, coaches 4. How did you come up with the idea for your course? I had been teaching the live-led version of the course since 2008. Normally got 8-10 people per class.
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    Mimiran

  • Why People Misunderstand Each Other (and what it means for sales)

    Reuben Swartz
    27 Apr 2015 | 11:53 am
    One of the biggest issues in sales and the delivery of the subsequent project, is keeping everyone on the same page. The buyer thinks they have specified very clearly what they want. The seller thinks they understand the requirements. The … Read More
  • Amazon is an internet company, after all

    Reuben Swartz
    24 Apr 2015 | 7:42 pm
    Amazon finally broke out numbers for its cloud services offerings, and they’re huge. As The New York Times reports: Amazon said in its first-quarter earnings report that its cloud division, Amazon Web Services, had revenue of $1.57 billion during the … Read More
  • The 2 Biggest Mistakes of Proposal Writing

    Reuben Swartz
    14 Apr 2015 | 4:47 am
    I’ve got an article up at SmallToday, a community of about 75,000 small business owners. If you’re making these fundamental mistakes, you’re holding back your sales.  
  • Mimiran Announces New Module to Streamline Marriage Proposals

    Reuben Swartz
    1 Apr 2015 | 7:54 am
    Austin, TX. Mimiran, a leading provider of online proposal software, announced the addition of a new module designed to streamline marriage proposals. Aimed at young, tech-savvy couples who don’t have time for traditional proposals, Mimiran makes it easier to get … Read More
  • 3 Ways to Increase Deal Size (Plus a Bonus)

    Reuben Swartz
    31 Mar 2015 | 11:14 am
    Marc Wayshak always has great sales advice. This blog post gives some tips to grow the size of a deal. Especially as an individual sales rep, you can only handle so many prospects and activities. To sell more (and make … Read More
 
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    MyWifeQuitHerJob.com

  • MWQHJ 064: Ezra Firestone On How To Create Raving Fans For Your Business With Content Marketing

    Steve C
    22 Apr 2015 | 9:12 pm
    I first met Ezra Firestone at the Ecommerce Fuel conference in Austin, TX and I’m really glad that I did. Ezra is an expert when it comes to content marketing and PPC advertising and I was lucky to catch his presentation at the conference. Ezra runs the popular pro age cosmetics company Boom! By Cindy Josephs. He also runs the popular blog Smart Marketer. Be sure to go and check out his websites! What You’ll Learn Why Ezra decided to focus on content marketing over other methods How to structure your content to generate leads for your ecommerce store. How to use third contact…
  • A Facebook Advertising Strategy For Ecommerce Stores That Really Works

    Steve C
    20 Apr 2015 | 9:37 pm
    When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues. But here’s the thing about Google Adwords or any “query based” advertising platform. While your ads can be extremely profitable, the amount of customers you can possibly reach is limited by the number of searches for your targeted keywords. And for the past several years, we have more or less maxxed out our Adwords reach. Even if we were to increase our budget,…
  • MWQHJ 063: How To Make Millions Selling Wholesale To Retailers With Bill D’Alessandro

    Steve C
    16 Apr 2015 | 1:02 am
    Want to grow your business into a large, national brand? The best way to expand quickly is to sell wholesale to large retailers. Today, Bill D’Alessandro shows us the exact process he goes through to sell wholesale to retailers and the main differences between selling to a business as opposed to a consumer. Because most shopping carts do not handle wholesale very well, he’s also developed his own software to specifically help run a wholesale business. His “made for wholesale” ecommerce service can be found at OrderCircle.com. If you are interested in selling wholesale,…
  • Buying A Cheap SSL Certificate Vs A Name Brand Like Verisign Or GeoTrust And Is EV Necessary?

    Steve C
    14 Apr 2015 | 9:23 am
    I haven’t had to deal with SSL issues for over 5 years now. When I moved my websites over to dedicated hosting several years ago, I purchased a 5 year certificate from GoDaddy for $10/yr and haven’t had to think about it since. But my SSL certificate expires this year and when I logged in to renew, I was appalled to discover that GoDaddy had jacked up their SSL prices to $70/yr!! Worse yet, all of the awesome coupons found online apply to new customers only. What a rip off! Anyway, there’s pretty much no reason why any regular ecommerce store should fork over that kind of…
  • MWQHJ 062: How Nellie Akalp Started CorpNet.com To Help Entrepreneurs Launch Their Businesses

    Steve C
    8 Apr 2015 | 9:58 pm
    Nellie Akalp was the founder of MyCorporation.com which she later sold to Intuit for 20 million dollars. And today, she runs CorpNet.com which specializes in helping small business owners create their businesses. She’s an expert when it comes to the legal and logistical aspects of setting up a business including the formation of corporations, legal permits, LLCs, you name it. In this podcast interview, Nellie teaches us how she got started and how she managed to create 2 multi million dollar businesses from scratch. In addition, Nellie was kind enough to offer MyWifeQuitHerJob.com…
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    Flyte New Media

  • What Are YouTube Cards and Why Are They The Future?

    Rich Brooks
    10 Apr 2015 | 11:50 am
    YouTube has recently released YouTube Cards, which allow viewers to interact with our videos, even on mobile devices. This is actually pretty cool. I’ve been a fan of YouTube annotations, but the big Achilles heel has been that they don’t work on mobile, where a huge percentage of views happen. Now, YouTube is offering Cards, which do work on mobile. I have plans to make my own video after I’ve got some experience to draw from, but for right now I’d like to share three videos about Cards from YouTube creators who I absolutely love: Caleb Wojcik (DIY Video Guy), Amy…
  • Online Reputation Management with Andy Beal

    Rich Brooks
    4 Apr 2015 | 7:04 am
    Have you ever Googled yourself and found people talking smack about you or your company? Or discovered an undeserved negative review of your business on Yelp? Discover to how to take control of your online reputation from industry expert Andy Beal in this interview. Managing your company or brand’s online reputation isn’t just a good idea, it’s a necessity. In a world where social media platforms are endless, even just one negative thread in a forum can snowball into a PR nightmare. Knowing where and how to monitor what’s being said about you – as well as when to get…
  • How to Capture Emails from Your Twitter Followers

    Rich Brooks
    17 Feb 2015 | 4:36 am
    Having a big following on Twitter is great, but turning your followers into email subscribers will generate far more leads and sales for your small business.  Bonus: this title is misleading. With the approach below you can capture emails from anyone on Twitter, whether they follow you or not! I’ve been asked many times how you can capture email addresses from your Twitter followers. Thankfully, Twitter doesn’t share email addresses with other users. However, there are ways in which you can turn not just your followers, but any Twitter user into an opt-in subscriber to your email list.
  • Three Content Curation Tools You Should Be Using

    Katrina Crowell
    4 Feb 2015 | 11:41 am
    For the past few years, those of us who are in the digital marketing field have heard the phrase, “content is king” pretty much relentlessly. And probably for good reason – within your website great content can help you woo customers and search engines alike. Outside of your website, in social media or email marketing, high quality content can help drive people to your website and also solidify you as a thought leader in your industry – an engaged, informed member of your industry community. Enter Content Curation This is where content curation becomes important. That is, sharing…
  • How Do I Set Up a Facebook Ad Manager Account for My Client?

    Katrina Crowell
    15 Jan 2015 | 1:40 pm
    ….When they don’t have an existing Facebook Ad Manager account?? Recently, I was helping a client launch a Facebook Advertising campaign that I was going be managing. Eager to get the campaign launched, I shared with our client the usual instructions for adding a new Ad Manager to your Facebook account, which is simple as adding a new user under your Ad Manager Settings.  But in this particular case, our client was brand new to Facebook Advertising. So, they didn’t have a Facebook Ad Manager account to which they could add me. To add to the trickiness of the situation, Facebook is…
 
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    Blog@PixelCrayons™

  • 7 Best WordPress Plugins for Ecommerce

    Mark Wilston
    13 Apr 2015 | 3:18 am
    WordPress, which started its journey as a blogging site with its initial release in mid-2003, has transformed big time in the last 12 years of its existence and evolved as a robust solution for building eCommerce sites. Today we see an avalanche of eCommerce portals that make use of the powerful WordPress plugins, to convert […]
  • Top 9 Magento Go Alternatives for your Online Shop

    Mark Wilston
    6 Apr 2015 | 11:33 pm
    Magento Go users have one more reason to be disappointed. The light weight version of Magento which was designed for small and medium merchants has been discontinued in a surprising move from its creators. This can be attributed to the fact that so far only 3000 stores have went live using this platform of which […]
  • Celebrate Easter with PixelCrayons: Grab 15% Discount on All Markup Services

    Mark Wilston
    3 Apr 2015 | 4:28 am
    “The message of Easter is a message of celebration; A celebration of the ultimate triumph of hope and love.” PixelCrayons is offering Flat 15% discount on all the Markup Services to bestow love and wishes to our existing and perspective clients on the auspicious occasion of Good Friday & Easter. Anyone can be a part of this […]
  • Advantages of an Enterprise App Store that You Can Never Ignore

    Mark Wilston
    26 Mar 2015 | 3:29 am
    The enterprise app store is emerging greatly and the businesses of the modern era should prepare themselves to take advantage of this new phenomenon. With view of the increasing number of mobile apps available on different app stores, enterprises need to focus more on several important aspects, like data security, choice of the platform, compatibility […]
  • Holi Celebration @PixelCrayons

    Mark Wilston
    9 Mar 2015 | 3:50 am
       
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    Business Credit

  • Do Business Credit Cards Affect Personal Credit?

    Marco Carbajo
    24 Apr 2015 | 11:11 am
    Do Business Credit Cards Affect Personal Credit Did you know that out of all the business credit cards available in the marketplace a small percentage report only to the business credit reporting agencies? The good news is not all business credit cards impact your personal credit. If a card issuer only reports your credit limit, […] The post Do Business Credit Cards Affect Personal Credit? appeared first on Business Credit.
  • Business Credit Protection: 3 Words That Save Thousands

    Marco Carbajo
    16 Apr 2015 | 11:24 am
    Business Credit Protection How are you being alerted to potential warning signs of fraudulent activity in your business? Are you being notified when there is suspicious activity or changes to your business credit scores and ratings? How much can your business afford to lose? In today’s post let’s talk about a serious threat facing businesses […] The post Business Credit Protection: 3 Words That Save Thousands appeared first on Business Credit.
  • A Line of Credit for Business with Check Writing Privileges

    Marco Carbajo
    29 Mar 2015 | 4:50 pm
    Line of Credit for Business In a previous post we talked about the benefits of getting unsecured lines of credit in the form of business credit cards. With our bundled business credit card program a small business owner would get three to four of these cards issued to their company at 0% interest for the […] The post A Line of Credit for Business with Check Writing Privileges appeared first on Business Credit.
  • Credit Reporting Overhaul Approved By The Big Three

    Marco Carbajo
    10 Mar 2015 | 8:13 pm
    Credit Reporting Overhaul For the longest time the big three have been criticized for how they handle disputes from consumers. As you know the credit reporting agencies keep records on more that 200 million individuals and handle billions of pieces of data each year. Even though we are entitled to dispute any information we believe […] The post Credit Reporting Overhaul Approved By The Big Three appeared first on Business Credit.
  • Business Credit Building Made Easy: Free Blueprint for SMBs

    Marco Carbajo
    26 Feb 2015 | 9:01 am
    Business Credit Building Building a creditworthy business is essential for small business owners today. As you know the strength of your FICO® score impacts your ability to acquire personal credit. But did you know the FICO® SBSS Score, Paydex® Score, Experian Business Credit Score℠ and Equifax Business Credit Risk Score℠ impacts your ability to obtain […] The post Business Credit Building Made Easy: Free Blueprint for SMBs appeared first on Business Credit.
 
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    The Work at Home Woman

  • How to Market Your Small Business on a Shoestring Budget

    Holly - The Work at Home Woman
    27 Apr 2015 | 10:00 pm
    By Deborah Sweeney Marketing is something that’s changed drastically over the years. Gone are the days of paying the local newspaper to print up a press release. Though, nowadays, it seems that marketing tactics are changing faster and faster. Where there used to be only a couple of marketing options for small business owners, there […]
  • Running a Property Appraisal Business – Expert Advice from Lisa Kroese

    wahanelson
    26 Apr 2015 | 10:00 pm
    Tell us a little bit about yourself and your entrepreneurial journey. I’m a 42 year old mom and wife with two girls ages 4 and 1. We moved to California from the east coast. I was pregnant with my first daughter and I was planning to stay at home with her. After a cross country […]
  • Summer Survival Tips for Work at Home Moms

    Holly - The Work at Home Woman
    22 Apr 2015 | 10:00 pm
    By Christy Schutz There is roughly a month left of school where we live. What that means is I’ll have a break from the stressful, activity-filled school days and a reprieve from the driving here to there at a frenzied pace. But it also means that the work at home environment will change quite a […]
  • Work From Home as a Local Coordinator for Exchange Students

    Holly - The Work at Home Woman
    21 Apr 2015 | 10:00 pm
    By Holly Reisem Hanna I’m always on the lookout for new work at home jobs and opportunities. One that I recently stumbled across is for Local Coordinators (LC) for student exchange programs. Want to know more? Here’s the scoop on what it is and where to apply. What is a Local Coordinator (LC)? Local Coordinators […]
  • 8 Places to Find Work-at-Home Opportunities in Your Own Town

    Holly - The Work at Home Woman
    20 Apr 2015 | 10:00 pm
    By Diana Schneidman One of the obvious benefits of working at home is that it doesn’t matter where your employing company is located. You have a worldwide market for your services. Given that there are certain benefits to having international opportunities, why would you prefer to work for a local company? There are several pluses […]
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    Leader Networks blog

  • “Just Keep Doing What You’re Doing?” Stop, Then Find Your Way

    Vanessa DiMauro
    2 Apr 2015 | 5:04 am
    I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may be taking them far, far away from the goals they set out to reach. A clearly-articulated strategy and well-defined goals are key elements of business success. To be worth the time and effort, every business activity should contribute to moving the organization in the right direction and…
  • Joining the Customer Journey Using Online Communities

    Vanessa DiMauro
    25 Feb 2015 | 12:43 pm
    Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase. These firms are now scrambling to find and engage with those customers while they are still on the move and before they arrive at a sales destination decision. But I gotta tell you, this is not news to those of us in the online community world. In…
  • An Interview With Rahul Sachdev, CEO of Get Satisfaction

    Vanessa DiMauro
    7 Feb 2015 | 7:17 pm
    As part of our ongoing interview series,  I had a chance to speak with Rahul Sachdev, CEO of Get Satisfaction, about his role, and vision of the future of online communities. He also shared some examples of exciting communities and what they can accomplish when customers and companies work together to solve problems and innovate. Here’s what he had to say… Vanessa:  Can you tell me about your background? Rahul:  I joined Get Satisfaction as CEO in February 2014 but I took an interesting path to get here. At heart, I am a technology guy who loves entrepreneurial environments and…
  • Community Manager Appreciation Day 2015: Looking Ahead and Back

    Vanessa DiMauro
    24 Jan 2015 | 8:30 am
    It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world. As anyone who has ever taken on the role can tell you, the online community manager’s job is one of the most demanding and most misunderstood in the knowledge work world. You can see for yourself by doing a job search on “online community manager.” The variety of tasks, responsibilities, requirements, skill sets and educational attainments…
  • How to Build the Online Community that Builds Trust

    Vanessa DiMauro
    15 Jan 2015 | 6:52 am
    Recently, I had the honor of being interviewed by Barry Feldman about online communities and how they can be a powerful trust-building vehicle when they are done well – which ain’t always easy to do.  An expert interviewer, Barry is able to pull great ideas out of his victims  interviewees to make for an informative and (entertaining) content.  I hope you enjoy reading it as much as I enjoyed being interviewed! This article originally appeared on KISSMetrics blog. ___________________________________________________________________ Want to build an online community? When you…
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    Small Biz Daily

  • 6 Ways Retailers Perform Spring Cleaning

    Rieva Lesonsky
    27 Apr 2015 | 9:00 am
    By Nikole Haiar Although the holidays are over, retailers still have projects and initiatives going on. In fact, with spring just around the corner, many brands are building better e-commerce websites and revamping their in-store presences to reflect the warmer weather and changing customer needs. Some companies emphasize this time of year, utilizing it to adjust their offerings for the warmer months. Call it Spring Cleaning: “Out with the old, and in with the new.” Retailers can greatly benefit from this approach, ensuring they shift their offerings to provide their customers something…
  • Consumer Cravings

    Rieva Lesonsky
    27 Apr 2015 | 6:30 am
    What consumers want from restaurants… By Rieva Lesonsky Nation’s Restaurant News recently released the results of its “2015 Consumer Picks” survey, which studies major chain restaurants and franchises. While the winning restaurants are mostly household names, there’s a lot independent restaurant owners can learn from the results about what consumers are looking for when they go out to eat. No matter what type of restaurant they are dining in (from fast food to fine dining), all diners are looking for food quality, service, value and cleanliness. Those who eat at family…
  • 100 Million Sold, Are You a Social Slacker? and Tips for Working from Home

    Teresa Ciulla
    25 Apr 2015 | 10:00 am
    10 Things Entrepreneurs Need to Know By Rieva Lesonsky 1) Milestone Congratulations go out to Linksys, which announced last week, after 15 years in business, it sold its 100 millionth router worldwide. Amazing! 2) Social Slackers Are small businesses ignoring social media? Some evidence says yes—and I think that’s a BIG mistake.   3) Marketing Automation Best Practices Software Advice, a company that helps buyers choose marketing systems, has issued an eye-opening (to me anyway) report about the use—or lack thereof—of marketing automation software. Some key findings: 98 percent…
  • Questions to Ask When Buying a Business

    Rieva Lesonsky
    24 Apr 2015 | 9:00 am
    By Andrew Cagnetta When you are trying to figure out if you should purchase a new business you should ask a lot of questions. You can start off by asking these general, but essential questions and then progress to more industry or company-specific concerns as needed. Tell me about the impact you’ve had on the business. – You can get a good feel of what kind of owner the person was as well as how you may need to tailor your approach if you choose to purchase the business. You can discover what leadership style the owner utilized and whether it was effective through the way they explain…
  • How to Perfect Your Elevator Pitch, Avoid Family Business Mistakes and Channel Steve Jobs

    Rieva Lesonsky
    24 Apr 2015 | 6:30 am
    By Rieva Lesonsky Reading List For Your Busy Schedule The life of a business owner is a busy one. If I had my way, days would be 30 hours long—and there’d be, like the Beatles sang: “8 days a week.” But there aren’t. So to help you stay on top of important small business news, information and advice essential to running your business, here’s my weekly Reading List. If you have articles you’d like to share, get them to me by end of day Wednesday every week. Best Practices Biggest mistakes family-owned businesses make & how to avoid them How to be the Steve Jobs of your…
 
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    MLM Blog - Network Marketing Blog

  • How To Generate Leads By Creating Blog Content

    ty@tribble.org (Ty Tribble)
    9 Apr 2015 | 12:55 pm
    Creating blog content has been my #1 source for generating leads online since 2003. It’s a simple process: Create a piece of content – could be a blog post, video, audio or even a picture. Post the content on your blog Collect leads I recently took the time to diagram out the process showing where traffic comes from and how the leads flow into your email autoresponder.  All of this assumes that you have a blog set up for Internet Marketing. If you don’t have the right theme, you can pick up my Internet Marketing Blog Theme for only $37. IMBlogTheme has all of the bells…
  • Do You Have A System For Building Online?

    ty@tribble.org (Ty Tribble)
    6 Apr 2015 | 12:08 pm
    Getting started online does not have to be a frustrating solo adventure. My online Network Marketing journey started in 2003 with Email Marketing, Google Adwords and Blogging. Then in 2006, I began using a concept called a “Funded Proposal”. Funded Proposal is a strategy that allows you to generate leads and sell an entry level product that will help you fund additional marketing. I started with Ann Sieg’s 7 Great Lies of Network Marketing and shortly thereafter, Mike Dillard’s Magnetic Sponsoring, generating over 25,000 leads. My strategy was (and is) very simple.
  • Mark Yarnell (1950 – 2015)

    ty@tribble.org (Ty Tribble)
    4 Mar 2015 | 5:23 pm
    In memory of one of the great legends of Network Marketing, Mark Yarnell.                         “There is a seed of greatness in everyone…” – Mark Yarnell (1950-2015)
  • My WordPress Internet Marketing Blog Theme Reviewed

    ty@tribble.org (Ty Tribble)
    4 Mar 2015 | 9:00 am
    I just saw a sweet review for my new WordPress Internet Marketing Theme… Check it: For years I have used the free WordPress themes available on my dashboard. It seemed good enough…at least until Ty shattered my little delusional bubble. When he demonstrated the benefits and features of his Internet Marketing Blog theme, I was hooked. And by the way, I am not affiliated with the theme designers in anyway…nor do I get paid to tell you about it. When I thought about it, I realized my biggest fear in buying a premium WordPress theme ($37 one time fee) was not about the money, but about…
  • List Building With A Blog

    ty@tribble.org (Ty Tribble)
    3 Mar 2015 | 11:53 am
    Over the last 5 years, I have critiqued roughly one blog per month for my video column at What’s Working Now and in that time the biggest glaring mistake bloggers make is the lack of list building. No matter how many experts and gurus suggest that email marketing is dead, the money is still in your list. In fact, for every dollar spent on email marketing, $41 is generated on average, driving over $600 Billion in estimated sales last year alone. If you haven’t heard it said before… If you are wondering where your leads are…they are actually right there on your blog,…
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    Springwise

  • Healthy eating platform provides one-to-one nutrition coaching via video

    Springwise
    28 Apr 2015 | 2:47 am
    Add / Remove With an abundance of healthy eating advice and a seemingly endless stream of diet fads to choose from, consumers can be forgiven for finding themselves a little bewildered about what is and isn’t actually ‘good’ for them. Hoping to end the confusion, Almond is a platform which providers users with one-to-one, personalized guidance from nutrition experts via video chats and an app-based customized nutrition plan. To begin, users sign up for an introductory one-to-one video nutrition coaching session: Almond matches them with a qualified dietician for a 30 minute…
  • Platform makes sure companies keep their promise to reduce deforestation

    Springwise
    27 Apr 2015 | 9:00 am
    Add / Remove Two thirds of deforestation is driven by commercial agriculture and many of the everyday products from some of the world’s biggest companies — including Walmart and McDonalds — are produced using ingredients harvested on illegally deforested land. A growing number of these companies are committing to adjusting their supply chains to help halt the permanent damage to the global landscape, but it has so far been difficult to track whether or not these promises are being kept. Supply Change is a new tool, created by non-profit groups including Forest Trends, which monitors…
  • Kenyan farmers can subscribe to text service for localized agricultural advice

    Springwise
    27 Apr 2015 | 7:50 am
    Add / Remove In developing countries, where phone ownership and signal coverage is continuing to expand rapidly, SMS messages are an excellent means of communicating advice and expertise to those in rural areas. We have seen texts used by healthcare providers such as AlemHealth and Totohealth, and now iShamba is a for-profit social enterprise which provides agricultural advice to farmers across Kenya via SMS. Users can subscribe to the service for 80 Kenyan shillings per month — approximately USD 0.85. In return they receive local weekly weather forecasts, market prices for two crops at two…
  • Mobile app helps schools find substitute teachers

    Springwise
    27 Apr 2015 | 12:00 am
    Add / Remove ReadySub is a new platform which enables school administrators to find substitute teachers at short notice, minimizing the chance of miscommunication or empty classrooms. The online platform reduces the cost of substitute management and simplifies the process by removing the need for time-consuming phone calls. Substitute teachers can join the platform for free and receive push notifications regarding available posts — which they can then apply for in-app. School districts can sign up for the service, creating profiles for each individual school. Then, when a substitute is…
  • Handheld device samples real world colors to use in digital design

    Springwise
    24 Apr 2015 | 5:51 am
    Add / Remove Digital designers often take inspiration from real world colors and we have seen a number of devices which make this process easier. Scribble is a pen that can scan the color of any object and immediately begin drawing in that color, and now the Cube is the handheld equivalent of a digital pipette — it collects and stores color information from physical surfaces and enables the user to reproduce it later in their chosen digital design program. The Cube from SwatchMate is a portable device which can sample and store up to 20 colors locally, or infinitely more when paired with…
 
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    Jeff Korhan

  • 3 Website Optimization Tips that Sell

    Jeff Korhan
    27 Apr 2015 | 7:42 am
    As you know, selling with social media involves driving traffic to your primary website and subscriber list so you can convert that interest into profitable outcomes. So, let’s talk about how to better optimize your website content. #1 ­ Answer the Most Important Questions In my social selling program at Social Media Marketing World 2015 we discussed the importance of removing buying obstacles to increase sales. Buyers are looking for solutions to their problems; so your website has to answer the most relevant questions before buyers will hire a company like yours. This weekend I updated…
  • Team Building: How to Train for Productivity and Profits

    Jeff Korhan
    24 Apr 2015 | 3:17 pm
    This is Episode 38 of This Old New Business weekly business podcast with Jeff Korhan. Shelia Butler is the co-founder of a multi-million dollar business whose success relied heavily on organizing productive and accountable teams. In this episode we several aspects of team building, including mentoring, leadership and accountability, and knowing when to make the difficult, but necessary changes for accomplishing business objectives. Our Featured Guest: Shelia Butler Shelia Butler is a growth strategist, team-builder, and host of To The Trade Radio and Successful Women Talk. She works…
  • Business Leadership: Moving from Connections to Relationships

    Jeff Korhan
    17 Apr 2015 | 1:30 am
    This is Episode 37 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn believes the foundational principles of business never change, just their application, which is why he recommends being an early adopter of technology and practices for leading your industry in a digital, social, and global world. In this epidode Mark proves he is not only a master of the spoken and written word, but a fountain of ideas for growing your business. Our Featured Guest: Mark Sanborn Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to…
  • Nurture Marketing: How to Be Remembered When Buyers are Ready

    Jeff Korhan
    10 Apr 2015 | 2:27 pm
    This is Episode 36 of This Old New Business weekly business podcast with Jeff Korhan. Randall Craig attributes his business success to the implementation of systems that automate strategic touchpoints for adding value and nurturing relationships with prospective buyers and clients. Think of it as content marketing on autopilot. When you listen to the audio you will probably learn some new terms, such as journey mapping and omni-channel marketing. More important is that you will learn how use them to strategically deliver the right content at the right time so that your company is…
  • Small Business Taxes: How to Pay the Right Amount

    Jeff Korhan
    3 Apr 2015 | 1:50 am
    This is Episode 35 of This Old New Business weekly business podcast with Jeff Korhan. Paying taxes is one of the unavoidable responsibilities that every small business owner shares, and it turns out that the challenges involved are often the same, regardless of the industry. In this episode Barbara Weltman offers guidance and better practices developed from decades of work focused on helping companies manage their small business taxes, so they can maximize the profits they keep. Our Featured Guest: Barbara Weltman Barbara Weltman is an attorney and a nationally recognized expert in…
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    SmartCEO

  • What happens when your IT infrastructure is not properly managed: An IT-cautionary tale

    Raven Data Tech
    27 Apr 2015 | 9:10 am
    Thought Leadership on Real Life Technology Stories presented by Raven Data Technologies. Everyone enjoys a great employee horror story or two, in the last 20 years of working in the field of Information Technology I have come across and watched first hand many employee related stories both good and bad. The only scenario as bad as no IT protection or data recovery in place, is the one where those services are poorly maintained. Poor IT resource management can result in a poor response to an intrusion threat or a virus outbreak, which further complicates the problem. Overworked and…
  • Are people misunderstanding you?

    Vincent Dajani
    27 Apr 2015 | 7:01 am
    No one wants to be misunderstood. Whether it’s explaining your business vision in front of a group of employees or meeting a business contact for lunch, ensuring that what you’re communicating is understood is incredibly important. No one wants what they say to be taken incorrectly. Even worse, what if the way it’s taken is concerning or insulting to someone. Everyone wants to be understood, and get their message across. But, are you someone who is easily misunderstood? Studies have shown that misunderstanding is not caused solely by what you’re saying. In fact,…
  • Don’t let a start-up beat your enterprise

    Santeon
    24 Apr 2015 | 12:59 pm
    Thought Leadership on Enterprise Agility by Santeon Group. The Terraglobal CEO sits down with his VP of Engineering shaking his head as he points to a press release, “how is it that this new start-up GroundSeed was able to repackage the same type of weather, soil, and germination data we’ve been collecting for years on farming and hit a home run? I just had Monsanto call and give us notice that they intend to not renew their contract with us. I didn’t even know they wanted this.” The VP shudders, “my senior data scientist actually brought this to you and John [the company’s CFO]…
  • Employees hate meetings. What can you do about it?

    Vincent Dajani
    23 Apr 2015 | 7:06 am
    You know those meetings: the weekly check-ins, or the monthly team meetings. They all have the same thing in common: Your employees hate them. In fact, in a recent Harris poll, sponsored by the online collaboration company Clarizen, 17 percent of employees said that they would rather watch paint dry than attend a meeting. Eight percent said that they’d rather have a root canal. Does this mean that meetings are bad, and you should not have them? Of course not. It just means that meetings need to be done differently. Take these tips from Inc.: “Meetings have value,”Clarizen…
  • Everyone has an inner genius. What is yours?

    Vincent Dajani
    22 Apr 2015 | 6:47 am
    Most business owners or would-be entrepreneurs tend to rate themselves as above average when compared to their peers. However, the common response to “use your genius” is “I don’t have one.” But that’s absolutely not true! Everyone has their own inner genius — the one thing that they do differently, or the way they think through problems that can lead them towards great ideas. Here are a few common problem scenarios and how to find your inner genius, from Inc.: Problem: We can’t see our greatest strength and ultimately our genius. Why is it…
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    Roundpeg | Indianapolis | Web Design | Social Media | Marketing

  • How Roundpeg Builds Reusable Landing Pages with WordPress and Divi

    Peter
    27 Apr 2015 | 4:00 am
    Landing pages are at the core of our marketing. They entice random visitors to get to know us a little better, trading their contact information for a cool download or special offer. We then stay in touch through a series of emails. To attract new prospects, we create a regular stream of interesting content offers (white paper or checklist) which we think prospective clients will want. The content is important, but the design of the landing page is the key to getting people to say, “Yes!  I want that!” Anatomy of a landing page: Roundpeg’s landing pages start with a…
  • Indy Networking: Where to Find the Roundpeg Crew

    Lorraine
    24 Apr 2015 | 4:00 am
    When I started Roundpeg, I joined lots of networking groups. I attended women’s groups, tech groups and business owner round tables. With only a few projects and even fewer local business connections, I had time on my hands. I knew I wasn’t going to grow my business sitting at home waiting for the phone to ring, so I went out. I spent the better part of five years actively engaged in networking organizations. I was officially a networking junkie and even wrote an ebook on the subject. As the company grew, networking was a required part of  being a ‘Pegger. Today we have…
  • Before You Post on Social Media . . .

    Anne
    23 Apr 2015 | 4:00 am
    Keeping a steady stream of content available on your social media accounts is easier than ever. There are countless free tools you can use to keep social media from sucking all of the available hours out of your day. But before you start scheduling out social media posts for the next six months, there are a few things you need to do. Here’s a helpful checklist to look over before you post on social media. 1. Read the article you are linking to Seems pretty self explanatory, right? Well, you would be surprised how many times I have clicked on a link that has NOTHING to do with the…
  • How to Write Mobile-friendly Blog Posts

    Peter
    22 Apr 2015 | 4:00 am
    You might have heard Google’s doubling-down on mobile-friendly design for websites. Starting April 21st, mobile-friendly pages will be rewarded with better rankings and helpful labels while unfriendly pages get ranked lower. This algorithm change goes on a page-by-page basis. You should absolutely budget to make your homepage and other main page content mobile-friendly with the help of a web designer. But what about blog posts? Those are pages too. How can content creators ensure each post they write is mobile friendly? Google’s technical definition of mobile-friendly is a…
  • Ban Boring Blog Posts

    Anne
    21 Apr 2015 | 4:00 am
    The other day someone told me she enjoyed reading my blog posts and asked for tips to make her writing more interesting. Needless to say I was flattered because sometimes I think I’m the only person except for my mom, who reads my posts. Before I replied I had to stop and think about how I actually keep my writing interesting week after week. Coming up with fresh content for your business or personal brand can be tough. Here are some helpful tips to make the blogging process less stressful and dare I say it, enjoyable. Use Available Resources Sometimes I forget just how much…
 
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    The Thriving Small Business

  • Are You Losing Customers Because Your Website Isn’t Mobile Friendly?

    Patricia Lotich
    22 Apr 2015 | 7:19 am
    There have lots of news stories surrounding the new Algorithm change at Google that will have a significant impact on websites that are not mobile friendly. The gist of this is, more and more of us are using our mobile devices to do searches. And we have all had those bad experiences when we get to a website and the font is so small that we have to zoom out to read the text.   Read the Full Article →The post Are You Losing Customers Because Your Website Isn’t Mobile Friendly? appeared first on The Thriving Small Business. You Might Also Like: 3 Ways To Increase Traffic to Your…
  • 7 Things You Can Do To Improve Your Health and Control Health Care Costs

    Patricia Lotich
    15 Apr 2015 | 8:14 am
    The United States spent a staggering 2.9 trillion dollars on health care related costs in 2013, which translates to about $9,255 per resident! According to a 2013 Robert Wood Johnson Institute Report, “The United States spends hundreds of billions of dollars annually to treat preventable illnesses and diseases. For instance, health care expenditures tied to smoking total $96 billion. Read the Full Article →The post 7 Things You Can Do To Improve Your Health and Control Health Care Costs appeared first on The Thriving Small Business. You Might Also Like: 7 Ways to Reduce Health…
  • 8 Tips to Increase Employee Productivity

    Patricia Lotich
    9 Apr 2015 | 7:22 am
    Organizations have long struggled to maintain the productivity of their workforce.  Managing what employees accomplish in any given day, impacts their productivity, which is critical to meeting corporate objectives. A survey by Robert Half concluded that socializing with co-workers,  surfing the Internet/social media and personal phone calls/email were the most common time-wasters at work.   Read the Full Article →The post 8 Tips to Increase Employee Productivity appeared first on The Thriving Small Business. You Might Also Like: 6 Tips in Managing Employee Layoffs Employee Poor…
  • 5 Ways to Lower Employee Turnover

    Patricia Lotich
    31 Mar 2015 | 9:50 am
    One of the many measures of organizational success is employee turnover.  Successful organizations understand the importance of developing and fostering an engaged work force which contributes to increased performance and overall employee satisfaction. There is a lot of research that suggests that employees don’t leave organizations, they leave supervisors.     Read the Full Article →The post 5 Ways to Lower Employee Turnover appeared first on The Thriving Small Business. You Might Also Like: Employee Turnover – Retaining Employees After the Recession 10 Ways to Create an…
  • 3 Ways To Increase Traffic to Your Business Website

    Patricia Lotich
    24 Mar 2015 | 9:50 am
    If you are like most small businesses, you have come to realize the importance of the internet and ranking in the search engines.  Like it or not, Google is the largest search engine and carries the biggest stick when it come to search traffic (at least for now). Because of this, its important to understand what Google is trying to accomplish so your business can line up with their criteria for ranking well. Read the Full Article →The post 3 Ways To Increase Traffic to Your Business Website appeared first on The Thriving Small Business. You Might Also Like: Are You Losing Customers…
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    Fizzle

  • 10 Marketing Channels to Grow Your Small Business (FS107)

    Chase Reeves
    24 Apr 2015 | 5:00 am
    In this conversation we present 10 growth channels to grow your small business, adding our honest commentary on each one. We also walk you through a growth model we’ve adopted that’s helped how we brainstorm, plan for and execute our growth strategy for Fizzle. Enjoy! It’s better to listen on the go!    Subscribe on iTunes  Subscribe: (how to) iTunes, Soundcloud, Stitcher, RSS, Download 10 Marketing Channels to Grow Your Small BusinessTweet This Show Notes Traction: A Startup Guide to Getting Customers by Gabriel Weinberg, Justin Mares Andreea Ayers…
  • Small Business Roadmap Revisited — 4 Updates Based on Your Feedback (FS106)

    Chase Reeves
    17 Apr 2015 | 5:00 am
    In the last 6 episodes we revealed the 6 stage small business roadmap. A stage by stage, step by step, 10,000 foot view of building a business. They weren’t the 6 stages your business will go through automatically. They were the 6 stages you want to go through so that you and your idea are best setup for success as you define it. The roadmap was immensely well received (you’ll find links to each episode below) and in this episode we cover two things: We answer the 4 common questions we heard from your comments. We reveal 4 updates we made to the roadmap based on your feedback. Take a…
  • Join Us for a Fizzle Meetup in Your City

    Barrett Brooks
    16 Apr 2015 | 5:00 am
    Last year we ran a pilot to test local meetups for the Fizzle community. We learned a few things in the process: It doesn’t make sense to limit meetups to one specific date and time around the world Local meetup organizers should have more control over the process We should open Fizzle meetups to readers of the Sparkline, listeners of The Fizzle Show, and other local entrepreneurs Community is everything for an entrepreneur. In fact, a local support system of fellow entrepreneurs can be the difference between persevering and quitting. And we’re not a fan of quitting around here.
  • The Eight Types of Relationships Every Entrepreneur Should Have

    Barrett Brooks
    14 Apr 2015 | 3:07 pm
    In 1974, Robin Dunbar earned his stripes as an anthropologist and evolutionary pscyhologist by completing work on his PhD from the University of Bristol, which was summarized in a paper entitled, Social Dynamics of Gelada Baboons. (Look those suckers up, they’re scary.) Dunbar’s research would go on to cover the evolution of communication and culture, social networks, and the social evolution of the human mind. But it was while studying the grooming habits of apes that he stumbled upon the single finding that would go on to fuel much of his career. There’s a fun little…
  • Scale: Stage 6 of 6 on the Small Business Roadmap (FS105)

    Chase Reeves
    11 Apr 2015 | 5:00 am
    In the sixth small business roadmap stage we explore the final question: how can we grow this business beyond ourselves and into greater impact in the world and wealth in the company? We dig into the 11 steps of Scale where the goal is to hone, discover and experiment towards a more scalable and sustainable business. To put it simply, this stage is about shifting from clawing out growth one handful at a time, to a business with one of those magical hockey stick growth charts. We also finish out this episode with reflections on key takeaways and what we learned in talking through this whole…
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    The Sales Lion by Marcus Sheridan

  • Mad Marketing 51: Content Marketing Trends of 2015, Google Changes, and More

    Marcus Sheridan
    27 Apr 2015 | 9:04 am
    It’s Mad Marketing time again my friends! And in this episode of the podcast, we’ll discuss: -How mobile should be impacting the way you think about your business as well as the new, mobile design of The Sales Lion -The power of company retreats and “getting away” to work on the business -The best way… The post Mad Marketing 51: Content Marketing Trends of 2015, Google Changes, and More appeared first on The Sales Lion by Marcus Sheridan.
  • Lead Capturing & Nurturing with WordPress LeadIn Plugin – Interview Nelson Joyce from HubSpot

    George Thomas
    25 Apr 2015 | 6:00 am
    In this weeks interview I sit down with Nelson Joyce from the HubSpot product entrepreneur team. We cover the topic of generating and nurturing leads with your WordPress site. You might be asking yourself, I can do that? Yes you can.! Nelson teaches us how to achieve... The post Lead Capturing & Nurturing with WordPress LeadIn Plugin – Interview Nelson Joyce from HubSpot appeared first on The Sales Lion by Marcus Sheridan.
  • The Hubcast #39: Brené Brown at Inbound 2015, Content Manager, HubSpot, VA’s & SEO

    George Thomas
    22 Apr 2015 | 5:00 am
    The Hubcast Podcast Episode 039 Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Inbound 2015 New Keynote Speaker... The post The Hubcast #39: Brené Brown at Inbound 2015, Content Manager, HubSpot, VA’s & SEO appeared first on The Sales Lion by Marcus Sheridan.
  • Why Every Business Doing Over 1 Million in Revenue Needs to Hire a Content Manager Yesterday

    Marcus Sheridan
    21 Apr 2015 | 6:47 am
    I know, I’ve made quite the broad stroke with the title of this post, but I’ve come to the conclusion the statement is true at least 9 out of 10 times, hence the need to make the point. I was prompted to write this article yesterday upon having yet another frustrating, and sad, conversation with… The post Why Every Business Doing Over 1 Million in Revenue Needs to Hire a Content Manager Yesterday appeared first on The Sales Lion by Marcus Sheridan.
  • Wistia Video Analytics: 3 Reasons B2B & B2C Companies Should be Measuring Their Video

    George Thomas
    18 Apr 2015 | 5:00 am
    In today’s interview I get the privilege to talk with Kristen Craft who is part of the marketing team over at Wistia. We talk about Video Analytics, Wistia as a company and why B2B & B2C companies should be measuring their video marketing efforts. Making your Videos do the Work The first topic Kristen and I talk about… The post Wistia Video Analytics: 3 Reasons B2B & B2C Companies Should be Measuring Their Video appeared first on The Sales Lion by Marcus Sheridan.
 
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    The Shoeboxed Blog

  • Our New Home in American Underground

    Emily Farrar
    10 Apr 2015 | 8:25 am
    A few weeks ago, we packed up our office of five years and moved to our new headquarters at American Underground @ Main, an awesome coworking and office space for startups located in the heart of downtown Durham. We couldn’t be more excited to join this community of bright, enthusiastic entrepreneurs! Here’s what a few of our team members had to say about the move, along with some photos of our new home: “The proximity to and density of other companies working hard and solving real problems has an unparalleled effect on our ability to do the same. From learning and…
  • Last minute tax season questions? Ask a pro!

    Michael Hourigan
    2 Apr 2015 | 8:13 am
    Do you have questions about filing for a tax extension or just want to make sure you get off on the right foot in 2015? You’re in luck! Shoeboxed is sponsoring a last minute tax season webinar hosted by Tax Alli. Tax Alli’s CEO, Zach Olson, will be answering Shoeboxed users’ tax-related questions. A little bit more about Zach and Tax Alli: Zach Olson is the Founder and CEO of TaxAlli.com. Tax Alli pairs you with one of their in-house accounting teams and provides you with software, which allows you to easily collaborate with their accounting team. Simply connect your bank…
  • Our Android App Just Got an Update!

    Emily Farrar
    23 Mar 2015 | 8:52 am
    A new version of the Shoeboxed Receipt & Mileage Tracker for Android is now available in the Google Play Store.  Go get it! The new app pulls in all receipts from your Shoeboxed account so you can easily search for receipts from any source – app, Magic Envelope or email – on the go from anywhere. Please note that once you download the new version, you’ll need to log in again. We apologize for any inconvenience, and we hope that you enjoy the upgraded Shoeboxed experience on Android! As always, feel free to let us know if you have any questions about the new Android…
  • New Filters Show Already Exported Receipts

    Emily Farrar
    18 Mar 2015 | 9:16 am
    You asked, we built it! We recently added new filters to our receipt tables so you can see which receipts have (and have not) been exported to different programs and report formats. If you use any of our awesome integrations like QuickBooks or Xero, you can quickly use the new filters to show (or exclude) receipts that have already been exported to those programs. The filters also work for our PDF and CSV exports so your expense reports are sure to include every reimbursable receipt! If you have any feedback on the new filters, reach us 24/7 at help@team.shoeboxed.com or @ShoeboxedHelp.
  • Our New QuickBooks Online Integration is Here

    Emily Farrar
    17 Feb 2015 | 6:45 am
    Do you use QuickBooks Online with Shoeboxed? Well, we’ve got some great news for you! We’re thrilled to announce that our brand new integration with QuickBooks Online is live and available for use in your online account. The updated integration features a brand new app that connects Shoeboxed with QuickBooks Online using our new API, which is awesome because: You don’t need to wait for the export to complete! We’ll email you when it’s done (or if there were any errors) so you can get back to your to-do list in the meantime. We now keep track of which receipts…
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    ReachLocal Blog

  • 8 Things You Didn’t Know Your Website Could Do

    Amy Neeley
    24 Apr 2015 | 9:42 am
    Your business website may already follow today’s best practices, with features like mobile responsive design, great content, compelling images, social links and contact information — and that’s great. But do you know what your website is missing? With the right software, your site can become a powerful marketing tool that helps you turn visitors into customers — and show you what marketing is working. Here are eight powerhouse lead and call tracking capabilities your website gets with ReachEdgeTM lead conversion software. Tracks which of your marketing sources, like paid search…
  • 3 Mobile Marketing Tactics You Need Now

    Tara Banda
    23 Apr 2015 | 12:18 pm
    It’s been a couple days since Google’s “Mobilegeddon” was unleashed. The streets are still in order; no massive chaos has erupted. But online, businesses without mobile-friendly websites may soon start to see the effects of this mobile search algorithm updates in their website traffic reports. If you don’t already have a mobile-friendly version of your website – and aren’t working on it – then DO IT NOW! Until then, and even after the Mobilegeddon dust settles, there are a few more things you need to do. Check out these three mobile marketing tips you should consider for your…
  • Award-Winning Lead Conversion Software Available for Local Business Websites

    ReachLocal
    22 Apr 2015 | 8:03 am
    ReachEdge Wins Local Search Association Award We’re thrilled to announce that ReachEdge, our lead conversion and marketing automation software for local businesses, won the Local Search Association’s Ad to Action award for attribution and analytics, thanks to its ability to best drive consumer actions like calls, clicks, and visits for local businesses. “ReachEdge software provides local businesses with the tools needed to measure ROI from all their digital marketing efforts, and does so with accessible, easy-to-use software and services,” said Neg Norton, President of the Local…
  • Go Beyond Clicks to Know Your True Marketing ROI

    Amy Neeley
    21 Apr 2015 | 8:50 am
    When it comes to knowing your marketing ROI, do you often think in terms of how many clicks your online marketing is getting? After all, a text ad that gets 20 clicks is performing better than a text ad that gets only five clicks, right? Not necessarily. What if the text ad with just five clicks yielded five solid leads who converted into five customers, while the ad with 20 clicks generated just two leads and two customers? Would you say the 20-click ad is getting better results? While clicks are one part of the marketing puzzle, you need to know more than just click numbers — you need to…
  • ReachLocal a Finalist for Local Search Association Award

    Tara Banda
    17 Apr 2015 | 1:36 pm
    For over a decade, ReachLocal has been committed to creating products and services to help local businesses get found online. Ten years ago, we started by helping SMBs get leads from local search results and grew our offerings to include an entire suite of online advertising and marketing solutions. We’re extremely honored to have our latest innovative solution recognized by the Local Search Association and nominated for their 2015 Ad to Action Awards. Check out our video to see what makes ReachLocal a contender. Our objective to lead innovation in advertising hasn’t changed since 2004,…
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    Women Unlimited Worldwide

  • Generate your ‘own’ creative solutions

    Philomena Hayward
    28 Apr 2015 | 1:00 am
    So are you following the top five actions of successful leaders, making sure you use the top six tools to measure your impact on social media, practicing the seven habits of highly effective people? It’s enough to put you off isn’t it? I want to learn and develop and grow my business, to be successful on my own terms, so I do take an interest in my learning. What I notice however, is a plethora of emails and tweets and articles about what you need to do to be successful. Everyone of them has ‘the answer’ and a number of them are inviting me to spend quite a lot of money with them.
  • Motivation Monday: Have you mastered your passion?

    Jayne Ryan
    27 Apr 2015 | 1:00 am
    When we bring our passion to life and go into business so that we can ‘live the thing’ that we’re passionate about, we sometimes forget the level of skill that’s required to fulfil our ambitions. The new credo is ‘it doesn’t have to be perfect – just get it shipped’ but sometimes we just need a little push to take us to the next level, where we find that we’re capable of more mastery than we ever imagined. Sit back, take a break and ‘watch Japanese yo-yo world champion BLACK tell the inspiring story of finding his life’s…
  • A look back at the women who pioneered the female ‘start-up’

    Jayne Ryan
    22 Apr 2015 | 1:00 am
    Sometimes we need to look back to look forward. In this TED Talk, Dame Stephanie Shirley gives us insight into a time when being a successful woman in business went against the grain, and how things have changed dramatically for women wanting to start their own enterprise. So if you think you’re up against it, and are looking for inspiration, listen in to the kinds of challenges she faced when starting out. ‘Dame Stephanie Shirley – the most successful tech entrepreneur you never heard of. In the 1960s, she founded a pioneering all-woman software company in the UK, which…
  • Raising your profile with the ‘right’ trade shows

    Deborah Rowe
    21 Apr 2015 | 1:00 am
    Trade shows can generally be a bit of a waste of time… BUT choose your event wisely, and plan properly, and it can be time well spent raising your profile, making contacts, and generating new leads. We have probably all been on the receiving end of an approach from the smooth salesman who phones out of the blue, uses our name just a few too many times (you know the ones), and offers us a free space at the perfect event. But are trade shows the right channel for our business, and if so, how do we know that this is the right one at the right time? Well here are just a few things to consider…
  • Why using LinkedIn will help you grow your business

    Carole Bozkurt
    17 Apr 2015 | 1:00 am
    Did you know that LinkedIn has over 347 million users and every second two new people sign up to join the network? That’s a lot of people, providing a lot of potential opportunity for entrepreneurs and small business owners to grow their operations. So how effectively are you using LinkedIn? Can you imagine what your business would be like if you were able to capitalise on even a sliver of that potential? So often I see business owners dismiss LinkedIn because they think it’s only for people in the ‘corporate’ world and not relevant for their business. Of course LinkedIn is a great…
 
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    Firefly Coaching

  • One Key to Ending Email Overwhelm

    Stephanie Ward
    16 Apr 2015 | 1:44 pm
    Email overload is plaguing everyone, especially business owners like you. But what can you do about it? I’ve got a big idea you can start using today to tame your email monster and help you keep your clients and prospects happy. Click here to view the embedded video. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:   Tim Ferriss of The 4 – Hour Hour Workweek gives you the exact text you can use for your autoresponders in this post, Two E-Mail Autoresponses That Work. And if you’re not able to keep up with your email…
  • Transform Your Business with One Daily Action

    Stephanie Ward
    3 Apr 2015 | 1:06 am
        Do you have a SDA? Although it sounds like it could be a disease, it’s not a bad thing. In fact, it’s something that could make a massive difference for your business. It stands for a Single Daily Action. The one action that you take every day that will connect you with more potential clients. To make sure you will actually do it each day, it has to be something that you’re willing to do. And if you can, find a way to make it fun. Think about your intention for Single Daily Action and choose something that feels right for you. Your intention could be to give helpful…
  • Maybe It’s Time to Stop Networking

    Stephanie Ward
    27 Mar 2015 | 2:49 am
    Annemarie Cross interviewed me on her award winning podcast The Ambitious Entrepreneur about the keys to effective networking. She got in touch with me after reading my blog post, Why You Should Never Attend Another Networking Event. Click on the white triangle below to listen now. http://www.fireflycoaching.com/wp-content/uploads/2015/03/TAE144_Stephanie_Ward.mp3   What’s your biggest takeaway about networking? Share your thoughts in the comments section below (I respond to every single comment). Maybe It’s Time to Stop Networking is a post from: Firefly Coaching
  • Are You a Reluctant Networker? 5 Tips to Make it Easier

    Stephanie Ward
    20 Mar 2015 | 1:40 am
    You don’t love networking but you do it because you know it will help you grow your business. Let me show you how you can make it much less painful and who knows, possibly even fun. Click here to view the embedded video. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:   “The currency of real networking is not greed but generosity.” Keith Ferrazzi Click to Tweet How do you make the most of your networking experiences? Share your thoughts and questions in the comments section below. I respond to all comments. Are You a Reluctant…
  • You Could Fail, 3 Reasons to Do it Anyway

    Stephanie Ward
    6 Mar 2015 | 12:54 am
        You started your own business so you’ve already taken a big leap into the unknown. You show up every day committed to making things happen. But what have you risked lately? Do you continue to evolve and stretch yourself in new ways and in new directions? Are you really putting yourself out there? “You’ve been given a turn. Will you take it?” Seth Godin Yup, it’s all up to you. All you have to do is say yes. My hunch is that there is something you want to do in your business, something you’ve been thinking about for quite some time. Why not make the absolute most of…
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • How to Create a Social Media Posting Schedule

    Sydni Craig-Hart
    16 Apr 2015 | 8:58 am
    You know that sticking to a schedule is important for your business. It helps you get things done, and keeps everything running smoothly. The same is true when it comes to your social media marketing. Understand which networks are right for your business before creating a posting schedule. Most businesses use Facebook first. But you may also want to get setup on Twitter, LinkedIn, Pinterest, or Google+ — depending on the audience you’re trying to reach. If you’re not sure where your audience is hanging out, this cheat sheet should help:      The post How to Create a Social Media…
  • How to Get REAL Results Using Social Media To Market Your Business

    Sydni Craig-Hart
    3 Apr 2015 | 3:07 pm
    Do you have a love / hate relationship with social media? You love how fun and easy it is to connect with family and friends. You have fun discovering and sharing new brands. But when it comes using social media to market your business, you struggle to figure out how to get paying customers and real results. Here are 5 proven tips to help you get a return on the time and effort you spend on social media marketing:      The post How to Get REAL Results Using Social Media To Market Your Business appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful…
  • Quality vs. Quantity: Which Relationship Marketing Style is Best for Your Company?

    Sydni Craig-Hart
    12 Mar 2015 | 6:00 am
    How you communicate with and engage your customers is the most important aspect of your business and your brand. After all, it is in building long-lasting connections that you build long-lasting businesses. Just like your overall marketing strategy, your relationship marketing style does not come in a one-size-fits-all package. Relationship marketing focuses on customer retention and the quality of engagement of the customer with your brand. Following is an overview of the two main relationship marketing styles. Which one is right for your business? Relationship Marketing: A focus on quality…
  • 5 Ways to Stay Organized and Be More Productive With Your Marketing

    Sydni Craig-Hart
    5 Mar 2015 | 6:00 am
    It’s not easy to stay organized and be productive when you’re running a small business. Chances are you spend most of your day wearing different hats, taking meetings and calls, dealing with clients and customers, putting out fires – you know, running your business. No wonder marketing so often ends up an afterthought – the thing you do when you miraculously find a bit of extra time, or when a slump in sales necessitates swift action. But what if you could not only get organized, but actually stay organized long enough to reap the benefits of increased productivity? What if you could…
  • 7 Ways to Build Profitable Relationships with Your Email List

    Sydni Craig-Hart
    26 Feb 2015 | 6:00 am
    Social media is no longer the exception when it comes to small business marketing – it’s the rule. So why are so many marketing experts turning up their noses at Facebook and Twitter, and instead focusing on email marketing? The answer is simple: email marketing is the #1 way to build profitable relationships with your customers. By making email marketing your top marketing priority, you’ll be able to cash in on relationships that are infinitely more intimate than those cultivated on social media. After all, receiving a personal email in your inbox is a lot more meaningful than glancing…
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    Subscribe to the Success Center!

  • NOW CASTING: NBC Universal Film Fest Shorts!

    rod@rodkirby.com (Rod Kirby)
    7 Apr 2015 | 7:00 am
    Kirby Media Productions is casting for 1 of 2 short films being produced for the NBC Universal Short Film Festival. The first short is a drama dealing with domestic violence. We’re looking to keep the production very simple and easy with only 2 principle roles. This will be a good opportunity to show a lot of dynamic range in emotion for both actors. African American female, 25-35 years old African American male, 25-35 years old Must be able to handle verbal abuse Shoot Date: Saturday April 11, 2015 (Our rainy day will be Sunday April 12th so if you’re free all weekend that would…
  • Checkout Artwork from My New Mystery Project!

    rod@rodkirby.com (Rod Kirby)
    1 Apr 2015 | 8:00 am
    Hey folks! First, let me say that this is not an April fools joke! I really do have new artwork to share! It’s been a while since my last update so let me fill you in on a few things. I started working on a major project that I’m sure you’re going to love. I can’t give away any details yet so the picture below will have to hold you for now. This is a character from the project (and no, it’s not a self-portrait!). Trust me, you’ve never seen or experienced anything like this before. It’s going to be really special – details to come soon, I…
  • Watch Lecrae Kill the 5 Fingers of Death! [Hip-Hop Freestyle]

    rod@rodkirby.com (Rod Kirby)
    13 Oct 2014 | 11:48 am
    One of my favorite Christian hip-hop artists, Lecrae, was on Sway’s (former MTV VJ) web show, Sway Universe earlier this year. Sway has a segment called the 5 Fingers of Death where his guest freestyle over 5 different beats. Watch as Lecrae absolutely KILLS it on each beat! God has truly blessed him with talent that transcends “Christian rap” as most know it. With God he really is just a creative dude spreading the Gospel one lyric at a time. Enjoy! The post Watch Lecrae Kill the 5 Fingers of Death! [Hip-Hop Freestyle] appeared first on RodKirby.com.
  • These Photos Tell An Amazing Story!

    rod@rodkirby.com (Rod Kirby)
    9 Oct 2014 | 11:22 am
    I stumbled across a collection of photographs that were originally black and white, restored to their former glory in full color. These photos are incredible and breathtaking! It’s amazing the story that is being told with each image. I think the color makes the past more alive, vibrant, and real. Check it out and let me know what you think in the comments below.     The post These Photos Tell An Amazing Story! appeared first on RodKirby.com.
  • Love in Dark Places: Available NOW for Rent & Digital Download!

    rod@rodkirby.com (Rod Kirby)
    30 Jun 2014 | 7:00 am
    Last year the Lord put it on my heart to share a dark secret that I hid for many years. During a 3 year period of my life I recklessly had unprotected sex with prostitutes. I was looking for love in dark places, but by the grace of God, I was able to find my way out of the wilderness. I have since adapted my story into a film that explores what happens when you try to fill holes in your heart with sex instead of the love of God. I’m extremely proud of it and I pray it blesses you just as much as it blesses me. Love in Dark Places is now available for rent and buy through Vimeo On…
 
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    Perfect Balance Marketing

  • Google’s advice for small businesses

    Lucy Thornton
    10 Apr 2015 | 6:21 am
    Who are your users? What do they want? And do they get it from your website? Just some of the questions posed by Google’s very own Pierre Far in this great video from Google, which offers some solid advice on optimising your small business website. Some of this gets a little technical, particularly in the […]
  • How to use Pinterest to market your wedding business

    Lucy Thornton
    23 Mar 2015 | 2:29 pm
    How to use pinterest to grow your wedding business 2015 from thorntonlucy
  • My top 5 digital marketing tools for small businesses (hint: they’re all free)

    Lucy Thornton
    1 Mar 2015 | 1:43 pm
    Business rates, wages, supplies, rent, stock – the list of outgoings for a small business can be extensive, making cash flow an issue when making marketing decisions. But there are some incredibly powerful marketing tools out there to ensure your marketing is platinum standard, even if your budget isn’t. 1. Mailchimp Email marketing is one […]
  • Ocean Blue apartments – digital marketing campaign

    Lucy Thornton
    1 Mar 2015 | 9:02 am
    Ocean Blue luxury Apartments near Padstow, Cornwall, offer five star accommodation on the beautiful white sands of Treyarnon Bay. Lucy worked with the team at Ocean Blue to develop and implement a digital marketing strategy which incorporated social media and e-marketing to drive bookings.  The results were impressive with a significant growth in online audience, […]
  • Cornwall Apprenticeships Campaign

    Lucy Thornton
    1 Mar 2015 | 8:55 am
    Cornwall Apprenticeships Campaign is a county-wide initiative to improve awareness of Apprenticeships amongst key target groups of young people, parents, teachers and employers. Lucy worked with the project co-ordinator to implement regular e-marketing, social media and content marketing that generated a 2x increase in email subscribers, the launch of a successful weekly Twitter chat and social […]
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    Women Entrepreneurs - The Secrets of Success blog

  • Why You Don’t Have Fulfilling Goals

    24 Apr 2015 | 10:40 am
    by Chris AtleyResearch shows that most people are unsatisfied and unfulfilled with their goals. I’ve found the same thing with business owners specifically. They stop themselves from dreaming big because they are simultaneously judging “how” they are going to make it happen. So they don’t even bother.So what ended up happening? They are unhappy with the goals they do set for themselves. It
  • Daily Life Mastery with Entrepreneur & Author Christine Monaghan on Women Entrepreneurs Radio™

    22 Apr 2015 | 4:00 am
    Christine Monaghan is creator of Daily Life Mastery and the Daily Life-Mastery Card Kits; host of Entrepreneur Conversations Radio; and author of HeartBroke, An Entrepreneurs Journey from Near-Death to Possibilities. Christine’s background involves: raising millions in sponsorship/sales; co-production in 80,000+ attendee world-class events; and, conceptualizing and building her own
  • What To Do When Your Best Laid Plans Go Awry...

    21 Apr 2015 | 4:00 am
    by Alicia Forest, MBAThe Business Shifter™If you're running your own business, you're going to have days, weeks, even months, when Life shows up and shifts all of your best laid plans. Of course, the beauty of being your own boss is that you have a great amount of freedom and flexibility, so how do you roll with it when all those plans go awry?Here are 3 simple ways to ride it out with as much
  • Author Q&A: Cleaning Up in a Dirty Business by Cora Schupp

    17 Apr 2015 | 10:57 am
    Title: "Cleaning Up in a Dirty Business"  In Cleaning Up in a Dirty Business, bookkeeper and entrepreneur Cora Schupp offers a straightforward solution for you to gain control of your career and increase your earnings. Cleaning companies can be very stable and profitable, and they require minimal start-up costs. About the Book: Leaving no corner undusted, Schupp guides you through everything
  • Turn Your Next Gig Into Many More

    13 Apr 2015 | 2:36 pm
    by Lisa SasevichMany people don’t realize it, but the best source for speaking gigs is right under their nose.It’s their next, upcoming speaking event.In fact, three different parties at that engagement have the potential to refer you from that gig into many more—or even get you booked on the spot.Here are those three parties whom you can leverage at every speaking event:1. The AudienceYour
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    Image Design Blog

  • The new Fabergé Pearl Egg.

    John Simoudis
    9 Apr 2015 | 9:53 am
    The only way to celebrate Orthodox Easter. Visit me at: www.simoudis.com
  • Bottega Veneta - Emotion of Sound

    John Simoudis
    20 Feb 2015 | 10:08 am
    For “Emotion of Sound,” Bottega Veneta gave a group of creatives carte blanche to take ambient noise from its atelier and craft a visual story around it. The film is intended to “emotionally engage and indulge the senses” of Bottega Veneta’s audience.Bottega Veneta keeps art at the forefront of its campaigns, offering different perspectives of its collections through creative partnerships. Each year, for every season of looks, Bottega Veneta offers consumer’s a different perspective with a different guest photographer for the campaign. Starting with the fall/winter 2002-2003…
  • Ralph Gibson at Leica

    John Simoudis
    21 Jan 2015 | 6:01 am
    Ralph Gibson - Live at Leitz Park from Leica Camera on Vimeo.Visit me at: www.simoudis.com
  • How to create a compelling presentation.

    John Simoudis
    12 Jan 2015 | 6:58 am
    Yesterday I sat down with a colleague who is thinking of pitching a new project to a couple of companies. He is in the middle of a career change and the last few months he has been undergoing a soul-searching process that is familiar to those who are between projects or positions. He asked me to look at his deck and propose some ways to polish it.My first instinct is to always go through the content of a presentation in its present form and see if it captures my interest. My friend’s concept was intriguing but his verbal explanation of it did not match the content that was written for it so…
  • Danny Macaskill: The Ridge

    John Simoudis
    19 Dec 2014 | 1:58 pm
    An amazing piece of adventure cinematography and daredevil bicycle riding. It will leave you breathless.Visit me at: www.simoudis.com
 
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    Small-Business

  • #323 Empowering a Billion Women with Ingrid Vanderveldt, Small Business Trends with Rohit Bhargava and Breaking the Rules with Scott Harris

    Barry Moltz
    27 Apr 2015 | 9:41 am
    April 27, 2015 | By Courtney Deruy One of the leading advocates for women entrepreneurs in the world–Ingrid Vanderveldt–joins us to talk about how she is working to empower a billion women by 2020. Also joining us is Rohit Bhargava who is here to share trends for 2015 that matter the most to small business and how they can apply to your business. Finally, are you a Rule Breaker? Small business owner Scott Harris is here to talk about how he broke the rules and won. Listen and enjoy: Check Out Business Podcasts at Blog Talk Radio with Barry J Moltz on BlogTalkRadio…
  • #322 Strategy, Vision, UpCounsel and The Small Business Expo

    Barry Moltz
    22 Apr 2015 | 2:26 pm
    April 22, 2015 | By Courtney Deruy On episode 322 of Business Insanity Talk Radio, we first talk about strategy. Did you know that only 13 percent of companies successfuly execute their strategy? We’ll discuss how you can be one of the lucky 13. Next, find out what it takes to not only be a leader in your company, but also a visionary. Do you need an attorney for your small business, but can’t afford one? I show you a new way to get affordable legal advice. Finally, learn more about The Small Business Expo – a free conference for business owners that is coming to a city…
  • Video: More successful business tips for a work life balance! See if this doesn’t increase your productivity!

    atebusiness
    22 Apr 2015 | 9:30 am
    Balance 15 Tips to Energize Your Work Life Use the following tips and advice to create a more well-rounded life. Working from home affords you the luxury of taking longer breaks, creating a unique home life and fulfilling your desires related to every part of your life while running a successful business. Your life goal should be to have a prosperous life, and although this can mean financial prosperity, it more importantly points to prosperity in all areas of your life that will result in an increase in your enthusiasm for your business. Strive for balance and creating harmony between work…
  • Creating Consumer Goods: Know the Product Safety Rules for Manufacturers

    Andrew Wise
    21 Apr 2015 | 8:03 am
    We are compensated for reviewing and featuring items on this blog. For more information on our full disclosure policy, please visit this link. The law holds every manufacturing business to high standards of liability in the area of product safety. Primary responsibility lies with the manufacturer, while secondary responsibility lies with the businesses that make up its distribution network. When a product is found defective by design or manufacture, consumers can sue for damages. In the case of food and medical products, the Trading Standards Office can go to court to issue a recall, or place…
  • Video: Need more business tips that can make you and your business more successful?? Here you go..

    atebusiness
    15 Apr 2015 | 9:08 am
    Effectiveness: 15 More Tips to Getting Results To be productive you must approach your business with a specific mindset that is relaxed, determined and open. It is most helpful to create processes and delegate when needed and keep focused on the task at hand while avoiding distractions that take that focus away. Being effective at everything you do and with the thinking you do is a major contributor to a productive and prosperous business. Use these following ideas to get the most out of your work day. 16. Keep your desktop free of clutter. At the end of office time for the day put everything…
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    Constant Contact Blogs

  • 3 Questions to Ask Before Sending Your Next Nonprofit Email

    Kristen Curtiss
    27 Apr 2015 | 7:40 am
    Your supporters, donors, and volunteers have a lot of choices when they open their inbox — how can you make sure they choose to open your emails? The simplest way to stand out in the inbox is to make sure people recognize that it’s coming from you. Your subscribers joined your email list because they are interested in learning more about your organization.  They’ll be more likely to open when they can recognize your name in the inbox. But beyond making your emails recognizable in the inbox, there are a few last-minute checks you’ll need to do before sending your email campaign. By…
  • How Much Should I Pay Myself?

    Dave Anderson
    24 Apr 2015 | 6:29 am
    The early days of owning a business are exciting. You’re following your dreams and likely excited about all the potential money to be made. But money can be sparse when you’re just getting off the ground, so it’s important you determine the correct amount to pay yourself. Too much and you’re putting the business at risk. Too little and you’re putting yourself at risk. Here are some tips for striking the right balance when deciding how much to pay yourself. Pay yourself out of profits When the money starts flowing in, many new business owners get overly excited. However, it’s…
  • New Google Program May Be Just What Your Small Business Needs

    Susan Solovic
    23 Apr 2015 | 6:30 am
    The descriptive phrase “user friendly” was invented because so many processes associated with technology can be a pain. Frankly, getting a small business firmly and properly established in Google search results and maps has been difficult for many owners. A friend of mine does online editorial work with several small businesses and one day, about six weeks ago, he got a frantic call from one of his clients. She runs a yoga studio in California and discovered that her business wasn’t showing up on Google maps. Although it wasn’t the kind of thing my writer friend usually does, he…
  • Facebook Tweaks News Feed to Give More Visibility for Friends: 4 Ways to Maintain Brand Page Success

    Ryan Pinkham
    22 Apr 2015 | 9:33 am
    Yesterday, Facebook announced three new updates to its News Feed algorithm which are expected to provide greater visibility for posts from your close friends in the Facebook News Feed. The updates are part of an ongoing effort by Facebook to provide a balance of updates from friends and public figures, publishers, businesses, and local organizations. Here’s a closer look at the three updates: 1. Facebook will relax rules that prevent users from seeing multiple posts from the same source This update is geared toward Facebook users who have kept their Facebook network small, and may not have…
  • 5 Email Marketing Misconceptions that Could Be Holding You Back

    Ryan Pinkham
    21 Apr 2015 | 7:03 am
    If you’re using email marketing, you already know it’s a valuable tool to stay connected with your customers and generate new opportunities for your business. But if you’re new to email marketing — or are still on the fence about getting started — you may have heard some things that gave you pause. You don’t have to look far to see examples of how email marketing can benefit your business, but if you still have some doubts based on things you’ve heard, this post will help set the record straight. Here are five common email marketing misconceptions: 1. All email is spam If…
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    UBC - a place of mind

  • Learning subjectives

    27 Apr 2015 | 9:38 pm
    I’m partially participating in Website for #rhizo15, an open, online course in rhizomatic learning. During week one, we were asked in a video posted on that site to think about learning subjectives in addition to (instead of?) learning objectives. The idea seems to be this: we can never be certain exactly what is going to […]
  • UBC’s Southern Medical Program graduates first class of students

    27 Apr 2015 | 3:25 pm
    First group of medical doctors trained in the B.C. Interior begin residency training
  • Metabridge Top 15 is Accepting Applications

    27 Apr 2015 | 3:11 pm
    metabridge is bringing 15 of Canada's top startups together with Global Technology Leaders from Silicon Valley with their upcoming event in Kelowna, BC
  • Become the Tandem Program Assistant!

    27 Apr 2015 | 2:19 pm
    Job Description – UBC Tandem Language Learning Program Assistant Job Description Please NOTE: This position is contingent upon Work Learn funding and will start in September 2015. If funding is not approved for this position it is not guaranteed that the job will be available. The Tandem Assistant works with the Tandem Student Coordinator to […]
  • Become the Tandem Program Coordinator!

    27 Apr 2015 | 2:14 pm
    Job Description – UBC Tandem Language Learning Program Student Coordinator Please NOTE: This position is contingent upon Work Learn funding and will start in September 2015. If funding is not approved for this position it is not guaranteed that the job will be available. The Tandem Student Coordinator would be responsible for coordinating and supporting […]
 
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    Cash Protection Agency Ltd

  • SMEs Suffer due to ‘Behavioural Late Payment’

    admin
    27 Apr 2015 | 2:32 am
    Photo Credit: frankieleon via Compfight cc The majority of the UK’s small to medium-sized enterprises are suffering at the hands of their business partners and big-brand bullies, according to a survey from the Forum of Private Business. According to the FPB’s research, 70% of SMEs have experienced behavioural late payment in the past 12 months, suggesting a lackadaisical attitude towards deadlines from their customers. Some 46% said they don’t feel that their business partners are open to negotiation on payment terms at all. And more than half – 51% of those surveyed…
  • Differences between Recovering Debt from a Company and an Individual

    admin
    24 Apr 2015 | 1:00 am
    Photo Credit: @notnixon via Compfight cc When you’re chasing a debt, all you really want is to get what you’re owed, as quickly and painlessly as possible; admittedly you might sometimes want revenge, but apart from statutory interest there’s not a lot you can do to inflict pain on your debtor. So it might seem strange to think that depending on your debtor’s status – sole trader, limited liability partnership, company and so on – there might be different things to keep in mind when attempting to recover a debt from them. This is problematic, because…
  • How Early in the Process does effective Credit Control begin?

    admin
    22 Apr 2015 | 1:00 am
    Photo Credit: Images_of_Money via Compfight cc We often talk about debt recovery as a last-ditch attempt to get back what you are owed, and generally speaking it’s better to avoid court action if you can. And we often say prevention is better than cure, too – so for example when you are invoicing, you should double check that all the details are correct, and follow up with a phone call to make sure the invoice is received. But just how early in the process does effective credit control begin? You might think it’s from the moment you take on a new client, but you’d be…
  • How do I Find Someone who has Disappeared?

    admin
    20 Apr 2015 | 2:52 am
    Photo Credit: Jeffrey Beall via Compfight cc If your debtor has ‘done a runner’ with your money, you have every right to want to know where they are, what they’ve done with your money, and whether you can still legally claim it back. There are certain circumstances where you might not be able to – for example, if the debt has become statute-barred (or time-barred, which usually happens after six years) or the debtor has been declared legally insolvent. Otherwise, it’s simply a matter of finding out where they’ve gone so you can issue debt recovery…
  • How can I Demand Payment without Putting Off my Client?

    admin
    17 Apr 2015 | 1:00 am
    Photo Credit: MyTudut via Compfight cc Business relationships tend to be very important – after all, they keep your income coming in – however they can be fragile, and it only takes one difference of opinion for things to get very personal. When money is owed and not paid, things can get very awkward very quickly, and it’s important to know how to remain professional in order to get paid without losing the client. (It’s also worth remembering that non-paying clients can be a huge bad debt risk to your company, so in some cases it might be best overall to simply blacklist…
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    creativecommons.org

  • 20 Videos in 20 Days condensed into 20 Minutes - Alex Goldfayn

    ask@michaelhartzell.com (Michael Hartzell)
    20 Apr 2015 | 12:28 pm
    Waiting 20 days to watch 20 videos is too long to wait. Here you have all 20 wrapped together and watch them in 20 minutes. Marketing tips at their best from Alex Goldfayn. As marketing experts ramble on and on, you often silently shout to yourself: "When will they get to the point?"  Your wish is about to come true.  Here are the very short videos from Alex, all fast, powerful and to the point: Which is the best?  Honestly, he does such a great job of summarizing marketing in 60 seconds with each video, it would be tough to choose.  About Alex Goldfayn: Author…
  • Duplicate your way to success

    ask@michaelhartzell.com (Michael Hartzell)
    14 Apr 2015 | 12:14 pm
    I love to sing. (Though you will rarely find me singing now)When I was in 8th grade I took choir class in junior high school.Found out I wasn't as good I as I wished for.Couldn't read music well, could not sing a note on request.And so I copied the person next to me.I became an expert at listening to the person to my right and immediately matching their pitch. I believed no one noticed... at least no one said anything.It was the best I could do. By being a fast imitator and keeping up, I passed the class. ---  Which could be referred to as mimic, copycat, impersonator, parodist, pretend,…
  • Here is where you can personally meet four CEOs in Seattle on May 15th

    ask@michaelhartzell.com (Michael Hartzell)
    11 Apr 2015 | 6:33 pm
    You are invited to connect and network with the four CEOs of Talking Rain, Holland American Group, Port of Seattle and Alaska Air Group along with other Washington business leaders on May 15th at Caribbean inspired Member Reception at the World Trade Center Seattle. President and CEO of Talking Rain Beverage Company, Kevin Klock, Ernst & Young Pacific Northwest Entrepreneur Award recipient in Consumer Product Goods and BevNET’s 2013 Person of the Year, will share a few words about the explosive growth of Talking Rain and its future.  The Member Reception will be…
  • The Power of Perspective Taking is Life Changing

    ask@michaelhartzell.com (Michael Hartzell)
    8 Apr 2015 | 11:19 pm
    It is pretty simple... consider the opinions, ideas and thoughts of others more valuable than your own and you will find it necessary to listen more carefully and consider their world view. Easier said than done. In fact, I know geniuses. Literally... they are amazing with the depth fo knowledge and expertise and I am humbled to be connected. Their genius is actually a curse as it seems to become more difficult for perspective taking when one knows the answers. "Perspective-taking is the process by which an individual views a situation from another's point-of-view." - fresh off Wikipedia…
  • The Perfect April Fool's Day Joke

    ask@michaelhartzell.com (Michael Hartzell)
    1 Apr 2015 | 10:55 am
    Here is the perfect April 1st trick. Get the kids dressed up in costumes.  (or maybe the grandkids) Go to houses and knock on doors and ring doorbells. Say "Trick or Treat!" When people say “What?” ... Yell “April Fools!" and run away.   Consider how much time, energy and thought goes into getting attention and moving people to incredulous responses on April 1st every year.  What if you chose another day and invested the same amount of time and attention for a different kind of response?  What if there was a focus to make people say "That is unbelievable! How did…
 
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    Surefire Social

  • Buffer Announces Pinterest Has Been Added to the Line Up

    Jacqueline Colman
    27 Apr 2015 | 2:14 pm
    Facebook, Twitter, Google+, LinkedIn and now Pinterest – On April 27th, Buffer announced that Pinterest is being added to the list of social media accounts that you are able to schedule posts for. Pinterest has been around for years, giving us inspiration for everything from our next meal to cook, to remodeling our home. It’s no wonder that Buffer took notice! Consistently posting new content to Pinterest is essential for businesses to build their audience. Adding your Pinterest account to Buffer is quick and easy. Once it’s linked up, you can either add Pins to your Buffer Queue by…
  • How Steve Jobs Fueled My Passion and Love for Marketing Technology

    Deepti Madan
    27 Apr 2015 | 8:31 am
      Joining the Surefire Social family has truly been an enriching experience for me. It really is like a family here and that’s something not easily found. I’m responsible for spearheading the product roadmap activities here at Surefire. Every day is a like a new adventure. We are constantly learning and thinking of new ways we can help our clients be more successful. Prior to joining the team as Surefire Social’s Chief Product Officer, I gained valuable experience from my times with Clarabridge, SAP and Oracle. All of my past product management initiatives have focused around…
  • Create Collages, Mix and Match with Polyvore #App #SocialNetwork

    Shashi Bellamkonda
    26 Apr 2015 | 6:02 am
      Polyvore, an image based social network with a shopping angle was featured in the Washington Post magazine’s Aptitiude column by Elizabeth Chang today. Polyvore lets fashion fans and enthusiasts create sets or collections and share with others. Initially it was for fashion only and now they have home collections/sets as well. Our eBook “Mastering Houzz Marketing” illustrates how home remodeling professionals can create an engagement with their clients using Houzz’s online home improvement community. Houzz can be a tremendous resource for generating new leads.
  • Awesome Home Remodeling Story in the Bethesda Magazine

    Shashi Bellamkonda
    25 Apr 2015 | 4:51 am
    Catching up on the weekend reading today, came across an interesting story on home remodeling that we wanted to share. This story is about converting an older home into an wonderful place to live by getting advice and remodeling the home and making a “biggest splash with the least amount of money”. The article “Home Design with Laura Evans” by Jennifer Sergent appeared in Bethesda Magazine. Jennifer  is a freelance design writer and  author of DC by Design Blog and  thrilled to learn that she is a food blogger for arlingtonmag Our 3 takeaways from the article:…
  • How to Grow Your Business on Social with Tools to Help Along the Way

    Steve Eastlack
    24 Apr 2015 | 11:49 am
      When used properly, social media can have an enormous benefit on your business, especially for small businesses. Quick sidenote, for those who are wondering where to start with social, check out my post from yesterday on how to build a social media strategy from the ground up. But yeah, if you still doubt social media, here are a few interesting stats: 8 out of 10 SMBs use social media to drive business growth 3 in 5 SMBs say they’ve gained new customers through social media These are just two in an endless list of statistics on why your business should take part in the social media…
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    The Entrepreneurs Club of America

  • Small Business Quotes on Customer Service

    Kasey Marlow
    26 Apr 2015 | 9:33 am
    • “Customers are looking for meaningful connections. Those organizations that provide them gain a      competitive advantage.” Dustin S. Klein in “The Unexpected” • “Just 7 percent of consumers say that customer service experiences they have with companies          typically exceed their expectations.” Echo/AX • “70% of buying experiences are based on how the customer
  • War Hero to Entrepreneur

    Kasey Marlow
    22 Apr 2015 | 9:31 am
    He wasn’t a very good student and even failed the fifth grade. He enlisted in the Marines before high school graduation, but was concerned he’d even graduate.
  • Entrepreneurs Club Radio – Our Guests will be Michael Feurer and Dustin Klein

    Kasey Marlow
    21 Apr 2015 | 12:24 pm
    Guests are Michael Feuer, co-founder of Office Max and Dustin Klein, Publisher of Smart Business.
  • Inspirational Quotes for the Entrepreneur

    Kasey Marlow
    19 Apr 2015 | 9:22 am
    It’s been said that good quotes convey a very impactful message. Here are some quotes from David H. Sandler, founder of Sandler Sales
  • Separation by Preparation

    Kasey Marlow
    17 Apr 2015 | 9:20 am
    We can all learn more about personal selling. Here is a wonderful guest blog by Marvin Montgomery, The Sales Doctor
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    Blog

  • SEO Outsourcing - What Are The Benefits

    11 Apr 2015 | 5:58 am
    SEO Outsourcing - What Are The Benefits In this podcast we discuss what SEO outsourcing is, the reasons to and benefits of doing it, as well as an example of the return on investment that can be achieved. If you are not even clear on what SEO is click here to learn what SEO or Search Engine Optimization is. If after listening to the podcast and reading this article you determine that your business needs help with search engine optimization for your webiste send us and email to discuss further to see if our services would be a good fit for your business.  
  • Is Search Engine Optimization (SEO) Worth The Money?

    10 Mar 2015 | 4:58 am
    Is Search Engine Optimization (SEO) Worth The Money? In this podcast we discuss if search engine optimization is worth the money or not. In the podacst we also look at how to properly calcuate the ROI return on investment for SEO or maketing methods of any kind. This podcast was inspired by an article on SEW titled "Is SEO Worth It In 2015?" In his podcast you won't find fancy words or things you don't understand. We break down everything into simple to understand business terms. If after listening to the podcast and reading this article you determine that your business needs…
  • The Difference Between Organic vs Paid Search

    10 Mar 2015 | 4:58 am
    The Difference Between Organic vs Paid Search In this podcast we discuss the difference between organic versus paid search. In the podacst we start by explaining what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with which of organic search or paid search delivers a better return on your marketing spend dollar. If after listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send…
  • What Is Search Engine Optimization (also referred to as SEO)

    26 Jan 2015 | 5:58 am
    What Is Search Engine Optimization (also referred to as SEO) In this podcast we explain in simple terms what search engine optimization is, how it is done, our philosophy towards SEO, and what kind of return on investment you can expect from search engine optimization. If after listening to the podcast and reading this article you determine that your business might be able to benefit from our SEO services feel free to send us and email to discuss further if our services would be a good fit for your business or not.  
  • SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads

    10 Oct 2014 | 5:58 am
    SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads In this podcast I discuss which of SEO vs PPC gets the better ROI. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. From this podcast I think you will get valuable information that will help you determine how to best allocate your marketing budget.    
 
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     Vistage Executive Street Blog

  • 4 Non-Negotiable Traits of Customer-Focused CEOs

    Vistage Staff
    27 Apr 2015 | 9:00 am
    Fridays with Vistage is a webinar series on relevant, timely and actionable business topics to help you generate results in your business. On May 1, Read More The post 4 Non-Negotiable Traits of Customer-Focused CEOs appeared first on  Vistage Executive Street Blog.
  • How Company Values Took A Preschool from Garage to Franchise

    Vistage Staff
    24 Apr 2015 | 9:12 am
    Editor’s note: In our Voice of Small Business series, we highlight a handful of the more than 19,000 business leaders that represent the best of Read More The post How Company Values Took A Preschool from Garage to Franchise appeared first on  Vistage Executive Street Blog.
  • Three Sprouting Models of Green Business Strategies

    Leon Shapiro
    23 Apr 2015 | 10:32 am
    With yesterday serving as the 45th anniversary of Earth Day, it’s important that we reflect on our responsibilities as global citizens and recognize that Read More The post Three Sprouting Models of Green Business Strategies appeared first on  Vistage Executive Street Blog.
  • Unique Approaches to Going Green

    Eli Shostak
    22 Apr 2015 | 9:01 am
    Natural environments are the original incubators of creativity and innovation. Retreating to wild places in search of clarity and focus is a proven habit of Read More The post Unique Approaches to Going Green appeared first on  Vistage Executive Street Blog.
  • From IQ to EQ to We-Q: Are Your Teams Prepared to Innovate?

    Dan Gregory and Kieran Flanagan
    21 Apr 2015 | 10:04 am
    There has been much debate about the nature of intelligence and how different strengths in one or another confer skills that have significant applications in Read More The post From IQ to EQ to We-Q: Are Your Teams Prepared to Innovate? appeared first on  Vistage Executive Street Blog.
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    Griselda Togobo's blog | Author, Speaker & Small Business Growth Consultant

  • Whose shoes are you trying to fill

    EA
    15 Apr 2015 | 5:22 am
    One of the questions I’ve been asked the most recently since my recent business acquisition at www.forwardladies.com is “How do you intend to fill your predecessors big shoes”? or people commenting “You have some big shoes to fill? These questions would have been intimidating some 5 years ago when I still lived my life trying to be all things to all people – a people pleaser who tried too hard to fit in and to get everybody’s approval and acceptance. I’m so grateful for the fact that I’m now in a place where I now know that no one can ever fill someone else’s shoes. My…
  • How NOT to invite a connection on LinkedIn

    Griselda K Togobo
    17 Jul 2014 | 11:09 pm
    I may just be feeling a bit grumpy but I really am bothered by the LinkedIn invites I’ve been receiving lately. I’m bothered enough to take time out to write this article. I’ve over 1000+ connections on LinkedIn. Mostly people I’ve met whilst networking. Others are people I’ve come to know really well whilst others I don’t know at all. I tend to accept most invitations provided they look “normal”. I accept “alien” invitations because I’ve been contacted by people who have become clients before, so I monitor that inbox regularly. Lately though, I’m…
  • Would you buy a Ferrari and stick a Ford engine in it?

    Griselda K Togobo
    25 Jun 2014 | 4:40 am
    Would you buy a Ferrari and stick a Ford engine in it? No! Who in their right mind would? But it seems we do this to our businesses all the time. Read this short article to find out how. Someone made this statement recently about some improvements I was planning to do on my businesses and I’ve since struggled to get the question out of my head. I had made some drastic improvements in my businesses (all very much needed) yet I was struggling to make a final decision about a product because of the cost and also because there were people involved who I did not want to offend. So…
  • Do you know your magic number?

    Griselda K Togobo
    11 Jun 2014 | 2:15 am
    Do you know off the top of your head how much it really costs to keep you in business? If you took all the costs in your business (every single cost over the course of the year), added your salary (most business owners just leave their salaries out – that won’t help you) and divided that by 365, 52 or 12 that would give you an idea of how much you needed to earn every day, week or month to keep your doors open. This is what I call the magic number. The more you earn above your magic number, the more you’ll have to bank as excess. The magic number is not about revenues. I…
  • 3 Trends That Cost The Businesses & Industries That Ignored Them.

    Griselda K Togobo
    19 May 2014 | 11:51 pm
    My son loves dinosaurs. I couldn’t stand the sight of them before I had him but having spent far too many hours reading “Mad about dinosaurs” (one of his bedtime reads) I know far too much about dinosaurs. Nobody knows why dinosaurs become extinct but one of the theories being bounced about by scientist is that they couldn’t adapt to the changing climate. So, the world woke up one day and dinosaurs were gone. Each time I read about dinosaurs, I’m reminded of just how important it is to be adaptable in life. Being flexible and able to adapt in business is essential for survival. Yet,…
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    The Deluxe Blog

  • The Top 20 Online Places to List Your Local Retail Business

    Julie Gordon<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2015/02/Julie_Gordon_Profile.jpg" alt="Julie Gordon" class="avatar" width='50' height='50'/>
    27 Apr 2015 | 9:47 am
    Back in the day, people grabbed a phone book to find a local business. Today, they grab their smartphone and head to popular search engines and online directories like Google, Yelp and Whitepages. No matter what type of shop you own, in order to get found online it’s essential that your business information isn’t limited to only your website and social networks – it should appear on trusted directory listings too.With hundreds of directories on the web, it’s important to recognize that not all online listings are created equal. While it would be great to be listed…
  • Done Building Your Website? 3 Steps to Help People Find It

    Brant Schmitz<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2015/02/Brant_Schmitz_Profile.jpg" alt="Brant Schmitz" class="avatar" width='50' height='50'/>
    23 Apr 2015 | 8:42 am
    According to a recent survey by Google, 55% of small businesses still don’t have a website. The remaining 45% who have made the move online are no doubt looking for an edge to get their website found before their competitors. If you’ve already completed that first big step and have your website up and ready, your next step should be paving a path for your potential customers to find you online. Here are three ways to get started: 1. Create a Mobile-friendly Website Did you know that on average over 50% of all traffic to websites is now mobile traffic? 130 million+ smartphone users…
  • Still Need to Get Your Business on Facebook? Here’s How

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2015/02/Deluxe_enterprise_logo_cropped-150x28.png" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    21 Apr 2015 | 5:30 am
    Despite Facebook’s announcement last year that a record 30 million active small business pages worldwide have been created, there are still many business owners who’ve yet to set up a company page. Does your business have a unique page yet? If the answer is no, you may want to consider a few facts. While social media networks continue to emerge, Facebook is still king. Data from the Pew Research Center shows that 71 percent of online adults use the platform. Other social media channels like Twitter and LinkedIn are gaining ground, but their numbers (23 and 28 percent…
  • 10 Fraud-Busting Features on Deluxe’s High Security Checks

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2015/02/Deluxe_enterprise_logo_cropped-150x28.png" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    20 Apr 2015 | 5:30 am
    You were trained to counter theft in its traditional forms. You keep your wallet in a breast pocket, not your back pocket, secure the strap on your purse, carry only small amounts of cash, and never let anyone stand too close to you while entering your ATM pin number. You’ve also guarded your most expensive possessions by never leaving your car unlocked and always alerting neighbors when you’ll be away from home. All of these steps are sound practices to prevent theft and they are still valid today. They are no longer the only steps you need to take to protect yourself and your finances,…
  • Is Your Company Too Small to Warrant a Custom Logo Design?

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2015/02/Deluxe_enterprise_logo_cropped-150x28.png" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    16 Apr 2015 | 11:00 pm
    If you’re considering having a professional logo designed for your business, but thought that you may be too small to need one, you may be doing your company a disservice. A logo is one of the most important branding elements you can have when it when marketing your business and is the key to getting your business noticed. All too often, small business owners think a professionally designed logo is only for the “big dogs”, and would simply be too expensive. Which is why most owners are surprised to find out just how affordable a logo can be. Consider your company’s logo as…
 
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    Loftis Consulting Business Blog

  • Finance 101: CapEx Defined

    Loftis Consulting
    27 Apr 2015 | 7:00 am
    Many business owners and executives know everything about their business from an operational or technical side but ignore the finance side. The owners and executives either leave it to someone else or just play along like they understand the numbers side but really don’t.  It is critical for long-term success to understand the numbers.  One term not fully understood by many is Capital Expenditure also known as CapEx. Capital Expenditures represent long-term (asset that will last for more than a year) investments back into the business. These may include: Computers Buildings Equipment…
  • Entrepreneurial Toolkit: Reading an Income Statement Part 1 (Gross Margin)

    Loftis Consulting
    20 Apr 2015 | 7:00 am
    For a start-up or any stage of business, good financial records are important.  Many times businesses have someone doing their accounting books and producing financial reports including the Income Statement; however, the business owner has no idea what the financial statements are telling them.    This article will highlight the key items that you as a business owner need to know and understand about one of the key financial reports, the Income Statement, and how to use the information to further grow your business. Accounting is used to provide information on the financial dealings of…
  • Nonprofit Cash Management Toolkit

    Loftis Consulting
    6 Apr 2015 | 7:00 am
    For a non-profit, understanding the health of its cash position is critical.  Many not-for-profit organizations are dependent on outside contributors and can’t control the use of monies coming in for various reasons: Funds received are restricted to be used for only certain purposes Fund received do not cover the indirect or administrative costs of programming Significant payment delays from government agencies In order to prevent your nonprofit from erroneously using restricted cash and/or running out of cash all together, I recommend using some financial management tools on a regular…
  • From the Open Forum Blog: 3 Simple Calculations for Revealing Business Health

    Loftis Consulting
    16 Mar 2015 | 7:00 am
    I thought this article had some good highlights of some financial metrics that would be good to know for any business.  
  • Is VC Funding Right For Your Business by Cole Sadkin LLC

    Loftis Consulting
    9 Mar 2015 | 7:00 am
    Cole Sadkin LLC makes some great points to consider when deciding if venture capital funding is right for you and your business.  Check it out “Is Venture Capital Funding Right for You?“
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    Blue Kite Marketing blog

  • Marketing Measurement: How to Make Sense of Your Marketing Numbers {Podcast}

    Laura Click
    22 Apr 2015 | 5:00 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • How to Prevent an Epic Marketing Failure

    Laura Click
    14 Apr 2015 | 5:00 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • How to Create Valuable Content for Your Sales Team {Podcast}

    Laura Click
    8 Apr 2015 | 5:13 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • How to Respond to a PR Crisis: What to Do When Marketing Goes Way Wrong

    Laura Click
    6 Apr 2015 | 6:38 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • Marketing Planning: The People, Budget & Tools You Need for Success {Podcast}

    Laura Click
    1 Apr 2015 | 5:00 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
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    Barry Moltz

  • #323 Empowering a Billion Women with Ingrid Vanderveldt, Small Business Trends with Rohit Bhargava and Breaking the Rules with Scott Harris

    Courtney Deruy
    27 Apr 2015 | 9:41 am
    One of the leading advocates for women entrepreneurs in the world–Ingrid Vanderveldt–joins us to talk about how she is working to empower a billion women by 2020. Also joining us is Rohit Bhargava who is here to share trends for 2015 that matter the most to small business and how they can apply to your business. Finally, are you a Rule Breaker? Small business owner Scott Harris is here to talk about how he broke the rules and won. Listen and enjoy: Check Out Business Podcasts at Blog Talk Radio with Barry J Moltz on BlogTalkRadio   Segment 1: Ingrid Vanderveldt is the…
  • #322 Strategy, Vision, UpCounsel and The Small Business Expo

    Courtney Deruy
    22 Apr 2015 | 2:26 pm
    On episode 322 of Business Insanity Talk Radio, we first talk about strategy. Did you know that only 13 percent of companies successfuly execute their strategy? We’ll discuss how you can be one of the lucky 13. Next, find out what it takes to not only be a leader in your company, but also a visionary. Do you need an attorney for your small business, but can’t afford one? I show you a new way to get affordable legal advice. Finally, learn more about The Small Business Expo – a free conference for business owners that is coming to a city near you. Listen and enjoy: Check Out…
  • #321 Big Data, Ending Partnerships, Productive Workplaces and Millennials

    Courtney Deruy
    14 Apr 2015 | 9:02 am
    There does not seem to be a shortage of data these days. We’ll talk about what we can do with all this data to make our businesses and daily lives better. Next, what happens when you find yourself butting heads with your business partner and you see no way out but to split? We have advice from one of Chicago’s top attorneys. Then, we answer: is the open floor plan for business dead?  We’ll talk about how to organize your office so that people can be most productive. Finally, what happens when the Millennials take over? We’ll talk about why you should be more…
  • Hoffice: The New Face of Co-working Space

    Courtney Deruy
    8 Apr 2015 | 11:58 am
    Image from http://hoffice.nu/en/ If you’ve ever worked from home, you know it can be lonely. If you’ve ever worked from a coffee shop, you know it can be noisy and inconvenient. If you’ve ever considered renting a desk in a co-working space, you know it can be expensive. What you should know about is Hoffice – a network that is creating friendly, functional and free workspaces in people’s homes. It’s really quite simple – people volunteer to open their homes for others to work in. As you can imagine, each Hoffice environment is different. Hoffice hosts can determine when they…
  • #320 Engagement, Crucial Conversations, Storytelling and Game Plans

    Courtney Deruy
    6 Apr 2015 | 1:28 pm
    In episode #320 of Business Insanity Talk Radio, we first talk about why only 30% of employees feel engaged at work and what your small business can do to increase that number. Next, we’ll tell you five crucial conversations that managers need to have with their employees. When’s the last time you were really listening to a presentation? It was probably when someone was telling an engaging story. We need to do the same thing in our business; we’ll share the two stories every business needs to be able to tell. Finally, do you have a game plan for your business? Our last…
 
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    俺得修学旅行~男は女装した俺だけ!! 美形ギャルとの絡みが楽しい漫画

  • ふたりぼっちの放課後えっちがスマホで読める!!

    gekiore
    17 Apr 2015 | 2:03 am
    ふたりぼっちの放課後えっち   奥森ボウイさんのがスマホで読めるようになりました!!タイトルが若干アレンジされています。→     ふたりぼっちの放課後えっち 1話の感想 ヒロインは竜胆はるか。高校2年で生徒会長。その従者は、山田徹平くん。このコンビで新設された男子校へ生徒会の交流会に出席するのですが、当然ハプニングがあります。        …
  • 俺得修学旅行8話 初めての絶頂その3

    gekiore
    12 Apr 2015 | 5:32 pm
     8話のあらすじです。   8話は、修学旅行らしいエピソードが満載で、エッチなシーンは少しお休みの海となりました。以下があらすじになります。     自由行動前の説明会で、篠原とこそこそ話をしていた勇太は、に目をつけられてしまいます。   キャシーマクスウェル先生は、キャミ1枚。が今にもキャミを破って出てきそうなくらいのデカさです。しかも。         それは。  …
  • 俺得修学旅行7話 初めての絶頂その2

    gekiore
    12 Apr 2015 | 5:06 pm
     7話のあらすじです。   尾形保奈美ちゃんのが7話では注目ですよ!   「」   「」             「」       「」   「」とちょっとビクビク。     「」         英語の。胸が開いて、太腿が露出しているホットパンツを履いているちょっとあばずれな感じの先生です。      
  • トロトロ花びら 3話押入れの中で、JK二人と代わる代わる挿入!!ネタバレ感あり

    gekiore
    4 Mar 2015 | 4:27 pm
    トロトロ花びら~修学旅行の夜、押し入れで…~の3話を読んでみました。旅は道ズレ(後編その1)               尾田のアソコを見ると当然になってました~♪   美保が躊躇していると麻衣子が「」といいつつ背後から尾田のアソコをさわさわ♪     なんとDカップ級の美乳   尾田の上にまたがってなんとに!         「」というともう我慢できなくて、どぷり中出し。なかなかエロいです。…
  • トロトロ花びら 2話 彼女のカラダをみんなで使いまわして・・・

    gekiore
    3 Mar 2015 | 9:01 pm
              「うわぁ~ひいている!!」   「もも丸見え!!」       それじゃ挿れるよといい、背後から「」   「も見たいんだけど・・」と同室の男子から要望があり・・「ぽろり。」       お仕置きだからな!            
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    Free Enterprise

  • Entrepreneurs: Listen to Your Lawyer, Even if Mark Cuban Doesn't

    Le Trinh, Esq.
    27 Apr 2015 | 10:57 am
    You can lead a horse to water, but you can't make it drink. Lawyers can educate their clients, but can't force their clients to act one way or another. Wise decision-makers consider advice from many sources, and make their own decisions. Weak decision-makers are easily manipulated by their eagerness to do whatever someone tells them to do. However, foolish decision-makers ignore advice, and do whatever they want to do. As a business owner, are you a wise, weak, or foolish decision maker? Do you ignore your lawyer's advice? Mark Cuban In 2004, Mark Cuban sold all of his stocks in Mamma.com.
  • Employee Feedback: Make it Legal and Worth It

    Christopher Coble, Esq.
    24 Apr 2015 | 10:58 am
    The key to an effective workforce is often a happy workforce. But how do you know if your workforce is happy? Many companies are surveying their employees to gauge happiness, satisfaction, and engagement. But these surveys are not without their pitfalls, legal and otherwise. Here are a few things to keep in mind to make sure your employee surveys are effective and legal. Stay Focused Any employee survey should be narrowly tailored to find exactly what you're looking for. Just asking if employees are happy probably isn't going to get there, at least not all the way. On the other hand, too many…
  • 3 Things to Know about Online Lending

    Christopher Coble, Esq.
    23 Apr 2015 | 2:55 pm
    As any small business owner knows, getting easy access to credit can be a challenge. You've already hit up friends and family for a business loan and the time and paperwork involved in applying for a bank loan are just too daunting. But like most challenges these days, the Internet is here to help. More and more businesses are foregoing traditional bank loans and instead turning to online lenders to meet their cash needs, mostly because access to capital can be quicker and more convenient. But is there a price to pay? Here are three things you should know about online lenders: 1. They May…
  • Can You Make an Employee Pay For a Robbery?

    Le Trinh, Esq.
    23 Apr 2015 | 10:54 am
    Popeyes fired a pregnant woman victimized in a robbery because she wouldn't pay for it. A pregnant shift manager, at a Texas Popeyes location, was held at gun point by a burglar who demanded money from the restaurant's safe. The manager claimed that she could only open the cash register. Normally, there would not be much money in the cash register, but the manager claimed that the restaurant had been busy. The burglar got away with $400. According to reports, the store demanded that the pregnant manager reimburse the $400 loss because she violated company policy by leaving too much money in…
  • Are Non-Disparagement Clauses Legal?

    Le Trinh, Esq.
    22 Apr 2015 | 2:55 pm
    Remember the good old days when angry customers bluster and threatened to tell all their friends about how unhappy they are with your service? You weren't too worried back then. How many people could they possibly tell? With the growth of Yelp, social media, and other online review sites, unhappy customers now have a much wider audience to air their disappointments to. And, those reviews stay online forever! So, how is a company supposed to protect its reputation? Respond to every bad post? Seethe in silence? Or, maybe you can have clients sign a non-disparagement clause! Is that legal?
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    BuzzBooster Marketing Advisors: Shahar and Nash

  • Web Video and Content Marketing

    buzz@buzzbooster.com (Buzz Booster)
    3 Apr 2015 | 9:44 am
    Web Video and Content Marketing by  BIG & SMALL Productions With the Internet seeping ever deeper into every pore of modern day life, our consumer habits are drastically changing. As a result, most people have turned their backs on conventional marketing. They skip television ads with the help of various technologies such as DVRs, often ignore magazine marketing, and are proficient in surfing the Internet in such a way as to disregards banners, buttons and pop-ups. In order to reach out to a new consumer, useful content is of paramount importance. A marketing strategy has emerged to…
  • What is the new normal for baby boomers?

    buzz@buzzbooster.com (Buzz Booster)
    23 Feb 2015 | 7:50 pm
    From 79 million baby boomers in the US, 43 million of us are taking care of someone older than 50. Baby boomers are also not getting any younger. Every day 10,000 boomers hit 65 years of age and since all boomers want to live forever, they are conscious about their health and consume more supplements than any other group, they might as well become the first generation to take care of its parents for as long as it cared for its children. But they want to do it their way. Care giving is really becoming a common word in any boomer vocabulary. Even though care giving might be the right word, many…
  • How Network Marketing Can Save Baby Boomers From The Retirement Crisis

    buzz@buzzbooster.com (Buzz Booster)
    1 Oct 2014 | 1:36 pm
    There are 90 million baby boomers between US and Canada (baby boomers are people born between 1946 and 1964.) Although this generation is known to spend 2 trillion a year and is said to have a disposable income of $24,000 a year, a significant part of this population is in trouble when it comes to retirement. Yes, baby boomers want to live forever, we are entering middle age kicking and screaming, and we say we never want to retire because we love to be active but reality shows that many boomers wouldn’t be able to retire even if they wanted to. First we are big spenders. We like to…
  • Who Are America’s Affluents, And What Are Their Top Spending Categories?

    buzz@buzzbooster.com (Buzz Booster)
    27 Sep 2014 | 6:39 am
    Some 67.5 million American adults lived in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the adult population can be classified as affluent, as can 23% of all US households. So who are these affluents? While Millennials (18-32) comprise 22% share of affluents, roughly two-thirds of affluent Millennials qualify on the basis of their parents’ income rather than their own. (The definition of affluence is based on living in a household with…
  • Millennials Mostly Talk About Brands Offline.

    buzz@buzzbooster.com (Buzz Booster)
    25 Sep 2014 | 1:37 pm
    Online recommendations might be as influential as in-person ones, but the vast majority of word-of-mouth (W-O-M) impressions about brands occur offline, at least among Millennials (18-34). That’s according to new figures released by the Keller Fay Group, which show that some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of face-to-face conversations (versus just 3% over social media). Not surprisingly, digital media acts as more of a W-O-M driver for Millennials than for other adults, referenced in 25% and 19% of impressions,…
 
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    Noobpreneur.com

  • Your Business Location: Factors to Consider

    Ivan Widjaya
    27 Apr 2015 | 10:39 pm
    When it comes to shaping a business’ success, there are a number of contributory factors: the brains, talent and skill behind an enterprise, the funding in place, and its relevance, to name but a few. Key amongst these is location. The location of an enterprise can have a huge impact on its performance.… Continue reading » The post Your Business Location: Factors to Consider appeared first on Noobpreneur.com.
  • The Right Way to Hire Through Social Recruiting

    Jenna Puckett
    27 Apr 2015 | 6:00 am
    Social recruiting is like starting a business. Anyone can do it, but not everyone can do it successfully. According to Jobvite’s 2014 Social Recruiting Survey, 93 percent of recruiters use or plan to use social media for hiring– yet only 18 percent consider themselves experts in social recruiting.… Continue reading » The post The Right Way to Hire Through Social Recruiting appeared first on Noobpreneur.com.
  • 10 Ways to Give your Work Space a Much Needed Spring Clean

    Dan Sharp
    27 Apr 2015 | 2:00 am
    Spring is finally upon us, which means we can leave the office and experience real life sunlight (hopefully)! It also means it’s time to get everything tidy and organised. You’ve probably already made a start on cleaning your home, but it’s important to clean your work space too – as this is where we spend a huge portion of our day!… Continue reading » The post 10 Ways to Give your Work Space a Much Needed Spring Clean appeared first on Noobpreneur.com.
  • Workplace Injuries: What To Do And How To Prevent Them

    Ivan Widjaya
    26 Apr 2015 | 9:58 pm
    Accidents and injuries are unfortunately a part of the fabric of everyday life, from spilled milk to vehicular accidents. That said, when an injury is caused by accident in the workplace, there’s no excuse not to take action to resolve the situation and prevent repeated incidents.… Continue reading » The post Workplace Injuries: What To Do And How To Prevent Them appeared first on Noobpreneur.com.
  • How Entrepreneurs Can Prevent Debt from Flipping Over Their Business

    Ivan Widjaya
    25 Apr 2015 | 8:50 am
    Cutbacks in business and consumer spending in recent times have made many small companies look extremely vulnerable, especially when there is a large dependency on loans, and exposure to creditors. Since, business owners are left with no choice but often to delay debt repayments as there is no cash leftover after meeting operational expenses, the situation can get really tricky with multiple creditors demanding payment.… Continue reading » The post How Entrepreneurs Can Prevent Debt from Flipping Over Their Business appeared first on Noobpreneur.com.
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    Big Brand System

  • Why Symptoms (Not Solutions) Are Your Copywriting Secret Weapon

    Amy Harrison
    22 Apr 2015 | 3:00 am
    You’re feeling under the weather so you go to your local doctor’s office. Before you can speak, a prescription is thrust into your hand. “This is what you need” You’re directed out of the office towards the pharmacy where you can ‘buy’ your cure. Are you going to buy the prescribed treatment with confidence? Are you even going to buy at all? Of course not: the doctor hasn’t proven that she understands your situation and that she’s capable of advising you about the best possible action. But this is exactly what many businesses do in their marketing copy. They sell the…
  • Digging Deep to Unearth Marketing Gold

    Pamela Wilson
    8 Apr 2015 | 3:00 am
    This classic Big Brand System post shares an important question we can all ask to get to the heart of our marketing message. It may seem too simple to be effective, but this exercise is powerful. The magic question that gets at the heart of all marketing efforts is: And that’s important because? It’s a question that helps you to make your small business marketing more effective, because it starts with the obvious, and forces you to dig deeper. When you’re done, you’ll know exactly how to target your message, because you’ll understand what really motivates your…
  • The Unglamorous Secret of Success

    Pamela Wilson
    25 Mar 2015 | 3:00 am
    This past year has been an interesting one for my career. Let’s back up a little … Actually, I never really thought I had a career. What I had was a business. I still have a business. Over the years, I measured my success by whether my profits went up or down; whether I was getting regular referrals; and — in recent years — whether my audience was growing. And all of the above have grown steadily over the years, I’m happy to say. More recently, I’ve realized that I have a career, too. I’m now working for Copyblogger Media. A few weeks ago, I was given the…
  • High-end Fonts for Free: How to Go Upscale with Your Typography

    Pamela Wilson
    11 Mar 2015 | 3:00 am
    Why would you want to spend time looking for the perfect font? Your fonts add meaning to your words. Look at the examples below. This font isn’t terrible, but it doesn’t inspire the kind of confidence you need to hand your money over to a stranger to invest it for you. This font looks upscale, straightforward, and traditional. Just the qualities we’d like to see in our financial adviser. The font here works great. It looks happy approachable, and friendly. There’s a disconnect here between the business name and the font. It looks too formal and uptight to be a place where kids will go…
  • What “Authentic” Audience Building Means [Audio]

    Pamela Wilson
    25 Feb 2015 | 3:00 am
    You’ve heard it many times: the best way to market your business is to “develop an authentic relationship with your prospects and customers.” But what does authentic marketing look like now? And what’s the difference between doing this for a brick-and-mortar business vs. an online business? These are the questions my new Nashville friend Nancy VanReece and I pondered a few weeks ago with Clark Buckner of TechnologyAdvice. We met at Chago’s Cantina in Nashville, and over the sounds of a busy Mexican restaurant, we hashed out how to build an authentic relationship…
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    Bulldog Drummond - Uncommon Sense

  • How to Be Disruptive Without Being a Disruptor

    Bulldog Drummond
    27 Apr 2015 | 7:59 am
    Written by Cyndy Trivella Welcome to the Information Age. A current phase taking place in our society where communication and data flow fast and furious, and people are able to obtain knowledge with a simple keystroke. Items formerly swept under the proverbial rug are no longer hidden. People are free to share their POV and wave their banners proudly. Transparency allows knowledge to be gained and communications to commence. These are all good things. Sometimes. Design your actions with intentionality I acknowledge and applaud those who have chosen to stand up for change. I support, and many…
  • Get Your Hands Working On Happiness

    Bulldog Drummond
    25 Apr 2015 | 11:30 am
    Working with your hands just might be the key to happiness. Creating brings us into a world of honesty and humility, pride and passion, with undeniable reality that demands individual attention and requires us to step outside our self-absorbed selves. Creation instills a sense of self, giving us a realization of what can and cannot be controlled. It’s very empowering. Hobby Club is pioneering the idea of using your hands to create something beautiful. Their yearlong adventure brings twelve new hobbies into people’s lives, one month at a time. It’s like hobby roulette; each one is a…
  • 10 Virtues Of Nice People

    Bulldog Drummond
    24 Apr 2015 | 8:16 am
  • 100 Pieces of Advice from 100-Year-Olds

    Bulldog Drummond
    23 Apr 2015 | 8:04 am
    What’s the secret to a long and healthy life? All centenarians have their own habits and morning routines they swear by. From whiskey shots to daily naps to ice cream, here’s what some very old people credit for their lengthy lifespan.
  • What Do I Know: Why the Best Leaders Obsess About Getting Better

    Bulldog Drummond
    20 Apr 2015 | 8:01 am
    Written by Katie Burke One of my colleagues, Meghan Keaney Anderson, is a top-notch leader. She’s championed some of the most important efforts at our company over the past few years, and is regularly recognized as one of the organization’s top managers, marketers, and mentors. And yet, one of my favorite things about Meghan is a necklace she wears regularly around the office. On it is a quote from Michel de Montaigne in French that translates roughly to, “What do I know?” In addition to being an artifact from one of her favorite writers, it’s a daily reminder to stay humble and…
 
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    EpicLaunch

  • Should Small Businesses Outsource Their Accounting Duties?

    EpicLaunch
    25 Apr 2015 | 10:16 am
    Odds are that you are not running an accounting firm. Still, earning revenue guarantees the need for proper bookkeeping, and that means your business has a decision to make. Should you handle all your accounting in-house or should you outsource it to a brokerage? Here are a few pros and cons of both solutions. Cheaper is Better By choosing to handle your own financial records, you save a significant amount of money that would otherwise go to an outside business. Hiring a part-time or salaried employee ensures that when any discrepancy occurs, you know exactly who is responsible for correcting…
  • The True Cost of Unused Software in Business

    EpicLaunch
    25 Apr 2015 | 10:04 am
    A recent study taken out by 1E (a software lifecycle automation company) has shown that many companies around the world are spending excessive amounts of money on computer software that is never being used! In the UK alone, 25% of software bought by companies remains stagnant, resulting in a loss of 3.5M. CEO at 1E, Sumir Karavi states ‘it’s not uncommon for larger organisations to do this, and something can be done to claim back the cost.’ “This data clearly demonstrates that organisations are not optimising their software assets in a way that reduces cost.” Provided by…
  • Slashing Expenses: Money-Saving Tips for UK Businesses

    EpicLaunch
    25 Apr 2015 | 10:02 am
    Businesses throughout the UK are searching for reliable ways to cut costs and save as much money as possible. In these tough economic times, reducing costs is often integral to a business’s bottom line. The following tips can help your business reduce its costs so that it can steer its financial resources to fulfill other business needs. Shop Around Too often businesses get stuck in their old habit of doing business with the same providers when it comes to supplies, equipment and utilities such asbroadband and energy. Why pay exorbitant rates when you can slash those costs by anywhere…
  • 4 Reasons Outsourcing Training Helps Every Business

    EpicLaunch
    24 Apr 2015 | 1:24 am
    Whatever sector your company works in, outsourcing training is a great option to improve your business and one that should be seriously considered. From accountancy to healthcare, it can be difficult to find the time and resources to provide quality training for new or existing employees. Outsourcing is one of the most cost-effective ways to give your team a real boost and the training outsourcing market wouldn’t be booming if it didn’t work. Reduces Risk Outsourcing training for your company reduces the risk on two levels. Firstly, it protects the company by eliminating the risk of being…
  • Dining with Mobile Devices

    EpicLaunch
    24 Apr 2015 | 1:21 am
    Hop on any social media site, from Instagram to Facebook, and you can see that diners and their phones are never far apart. Snapping tasty shots of what’s on the table is only the beginning of the tech trend that has incorporated mobile devices into nearly every aspect of   daily dining. Thirty percent of consumers have paid a restaurant bill with the location’s dedicated app, and nearly three-quarters of consumers ages 18 to 34 would order takeout with an app if the service were available. Diners on the go love the convenience and speed that mobile integration brings. With 5…
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    Words For Hire by Karen Swim

  • What PR Pros Wish Clients Knew

    Karen Swim
    8 Apr 2015 | 10:22 am
    I love my job. But like everyone, I have those moments of banging my head on a desk wishing that clients understood some of the challenges in doing my job well and keeping them happy. You want me to do what? This post is not a rage against clients (see above, I love what I do!) but tips on how everyone can get the best out of working relationships. As I thought about things that I wish clients knew, I decided to reach out to a group of smart, seasoned pros for their answers to this question. PR begins with YOU Kris Vruno Huson: 1) PR starts internally. If those closest to your brand…
  • When Did We Give Up?

    Karen Swim
    20 May 2014 | 8:27 am
    I don’t know when it happened but somewhere in the past several years, we raised the white flag of defeat. Perhaps we were pushed to the edge by too many long hours and too few vacations. Maybe it was the “always on” social media culture that finally taxed our remaining resources. Whatever the cause, we are here standing on the big fact X of apathetic acceptance. We used to try. We had a fire in our belly that propelled us to not just be good but great. We wanted to create better products and services. We were motivated, delighted even to over deliver on expectations. We aimed high and…
  • They Will Eat the Communicators First

    Karen Swim
    6 May 2014 | 10:17 am
    English: Zombies (Photo credit: Wikipedia) I am convinced that if aliens invaded the earth, they would eat the communicators first. This belief has been shaped by years of watching PR and Marketing functions get cut when organizations are looking to save money. I watched the slash and re-staff cycle throughout my career and as an independent have seen the same logic applied when companies slash budgets or eliminate outsourced partners entirely. So if the zombies show up, forgive me if I leap over your head to scramble to safety.   Often, when companies are faced with a need to trim…
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    Web Marketing Therapy Blog

  • Tough Love – Why You Need a Linkedin Company Page

    Darla Bea Smith
    23 Apr 2015 | 10:41 am
    If you don’t have a LinkedIn Company Page yet, then it’s prime time to get on the Web Marketing Therapy couch for some tough love and learn the reasons why you need a LinkedIn Company page. Being a part of the “World’s Largest Network” is not only is a way to manage your personal identity but it is also a way to increase your company’s visibility. And with over 300 million members – it’s a must! Marketing Rx – Swallow these statistics on LinkedIn Company pages: 68% of LinkedIn members say that they would like to receive relevant news articles or…
  • Couch Session – Hashing out #Hashtag Issues

    Ruben Zarate
    21 Apr 2015 | 1:52 pm
    Ok, digital marketers – it’s time to jump on Web Marketing Therapy’s virtual marketing couch to hash out your hashtag issues. We might roll our eyes over hashtags (it’s ok, let’s be honest…it’s therapy afterall) or think about hashtags like this old SNL video. But hashtags are serious! If you break down the value of hashtags, you might start to see some social media marketing breakthroughs! Let me give you some social media aid to ease you into hashtags. My team and I at WMT were introduced to an article this week called Hashing out the Almighty…
  • Healthy Living Tips for Busy Entrepreneurs

    virtualwordspecialist
    20 Apr 2015 | 7:27 am
    We have all heard expressions like, “if you don’t have your health you don’t have anything” and “health is wealth,” but sometimes proactive health management is easier said than done. Making any changes to correct an unhealthy lifestyle can often seem so overwhelming that bad habits continue. (At WMT we often say that “we get comfortable being uncomfortable.”) The good news is that creating a healthy life is easier than you think, if you don’t catastrophize it. Start with taking one action every day. Healthy bodies = healthy minds and healthy minds…
  • MobileGeddon – Should You Freak Out?

    Web Marketing Therapy
    10 Apr 2015 | 7:03 pm
    There’s a lot of buzz about Google’s upcoming algorithm update that will hit on April 21st. (Psst, if you don’t know what an algorithm is, don’t stress – it means the mathematical equation that helps drive how websites appear in the search engine results pages). This new Google mobile algorithm update (according to web articles) says that websites that do not perform well on mobile devices will be harder to find in search engine results pages. We’ve even seen articles say that if websites are not optimized for mobile that they could disappear from…
  • Having a Healthy Marketing Mindset

    Lorrie Thomas
    27 Mar 2015 | 2:03 pm
    For the decade+ I have been in marketing, I have heard these statements from clients, students and conference attendees: “I don’t have the budget to do marketing” “Marketing is so expensive” “Marketing is overwhelming” “I’m just not good at marketing” “Marketing is so stressful” These naysayers were great professionals with great organizations. I wanted to know why not-so-great companies were getting great marketing results and these great folks were still suffering in so-so-ville? I was sick of hearing all these…
 
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • LIVE Q&A: Your questions about creating, promoting & profiting from online courses answered!

    David Siteman Garland
    16 Apr 2015 | 8:40 am
    Your online course questions ANSWERED!!! Special Q&A session with me Have a burning question on creating, promoting & profiting from your online course? Want me to answer it? Of course you do.  Which is why I’m doing a special Q&A Webinar this Friday and you, my friend, are invited. Just register up right here to let me know you are coming It is going to be pure Q&A and I’ll also be opening up enrollment in Create Awesome Online Courses for new students during the hangout (I’ve gotten some emails from folks who missed the last enrollment period and asked…
  • Small But Mighty: How Elise & Scott Grice went from a service-based business to a $63,259 Course Launch (with an email list of less than 1,500)

    David Siteman Garland
    5 Apr 2015 | 12:05 pm
    Enjoy the uncensored interview below! Links Mentioned: -Elise and Scott’s My Own Irresistible Brand -Hey Sweet Pea (join their happiness tribe, LOL) -Create Awesome Online Course (get started with a free video series right here) Name: Elise & Scott Grice Website: http://www.myownirresistiblebrand.com  1. Name of your course: My Own Irresistible Brand 2. What is your total revenue generated so far and how much is your course? $63,259 total at $1,197 per seat 3. What was your list size when you launched your course? 1300 by the time our cart closed  4. Who is your course for?
  • From Nearly Homeless To Over $200,000 In Sales Of Her Online Course (in less than one year)

    David Siteman Garland
    29 Mar 2015 | 2:23 pm
    Enjoy this uncensored interview below with Renae Christine! Links Mentioned: -Renae’s website -The webinar training she is referring to: John & David’s Most Kick-Butt Webinar Blueprint Ever -Create Awesome Online Courses (get started with the Cheat Sheet) Name: Renae Christine Website: Rich Mom University http://richmombusiness.com 1. What is your total revenue generated so far and how much is your course?  $196,000 in the last 2 months 2. What was your list size when you launched your course?  1200 people opted in for the training videos 3. Who is your course for?  Moms…
  • The $130,208 Case Study: How Nick Stephenson Created & Launched His First Online Course

    David Siteman Garland
    14 Mar 2015 | 1:56 pm
    Enjoy the uncensored interview with Nick below and also some bonus questions and answers   Name: Nick Stephenson Name Of Your Course: Your First 10,000 Readers http://yourfirst10kreaders.com 1. What is your total revenue generated so far and how much is your course? $130,208 in the first week – priced at $597 2. What was your list size when you launched your course? around 3,500 3. Who is your course for? Authors who want to improve their marketing efforts and build their platform 4. How did you come up with the idea for your course? As an author myself, I know exactly how hard it…
  • CASE STUDY: How David Newman went from 1-on-1 client work to creating a freedom-based business by launching a successful online course

    David Siteman Garland
    8 Mar 2015 | 11:28 am
    Name: David Newman Name of your course : The Speaker Marketing Workshop  http://www.SpeakerMarketingWorkshop.com 1. What is your total revenue generated so far and how much is your course?  $26,418 – 34 enrolled at $777 2. What was your list size when you launched your course?  10,500 overall list size – segmented list of about 800 interested in speaking 3. Who is your course for?  Speakers, authors, consultants, coaches 4. How did you come up with the idea for your course? I had been teaching the live-led version of the course since 2008. Normally got 8-10 people per class.
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    Launch Grow Joy - Launch Grow Joy

  • Five steps to finding a mentor for your business with @GeoffWoods

    launchgrowjoy
    15 Apr 2015 | 11:53 am
    Have you ever wanted a mentor? The process of finding a mentor to help you and your company grow can be daunting and scary. Geoff Woods is the host of podcast Mentee and has been documenting his journey of being... The post Five steps to finding a mentor for your business with @GeoffWoods appeared first on Launch Grow Joy.
  • How Susan Axelrod of Love and Quiches built a hugely successful food business

    launchgrowjoy
    9 Apr 2015 | 2:39 pm
    Have you ever wondered if you have the capacity to begin and manage your own food business? The founder and owner of the globally-recognized Love and Quiches did just that. On today’s episode of The Launch Grow Joy Show Susan... The post How Susan Axelrod of Love and Quiches built a hugely successful food business appeared first on Launch Grow Joy.
  • How to build a successful direct sales business with Jerry Salerno of Discovery Toys

    launchgrowjoy
    2 Apr 2015 | 3:20 pm
    If you want to grow your business and haven’t yet considered the direct sales model, you should! Our guest for today’s episode, Jerry Salerno, is here to share with us the story of Discovery Toys and the benefits of the... The post How to build a successful direct sales business with Jerry Salerno of Discovery Toys appeared first on Launch Grow Joy.
  • Why & how to start an email autoresponder series for your online store

    launchgrowjoy
    31 Mar 2015 | 8:29 am
    This is a guest post from Aeolidia.com If you do any kind of business online, it’s crazy not to have an email mailing list. We’ve talked about this on the Aeolidia blog before, and here is the quick rundown of... The post Why & how to start an email autoresponder series for your online store appeared first on Launch Grow Joy.
  • How to Grow Your Business With Effective Blog Content

    launchgrowjoy
    30 Mar 2015 | 1:52 pm
    This is a guest post from MadeFreshly.com As an online seller, you know better than anyone else that 24 is not enough hours in a day. Your daily to-do list seems to grow three lines for every one you check... The post How to Grow Your Business With Effective Blog Content appeared first on Launch Grow Joy.
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    The Metropreneur Columbus

  • The Commissary Providing Plethora of Ways to Connect Food and Community

    Susan Post
    27 Apr 2015 | 5:00 am
    In the whirlwind of just a few short months, The Commissary has become many things to many people. The multipurpose commercial kitchen and event space that serves to build the local food scene opened its doors at 1400 Dublin Rd. in the Marble Cliff area in November. “We’ve had so much support and interest in […]
  • First Columbus Coworking Day Scheduled for May 11

    Susan Post
    24 Apr 2015 | 10:07 am
    If you’ve ever wondered what coworking is all about, Monday, May 11 is your chance to check it out for free. Seven coworking spaces from across Central Ohio are banding together to create Columbus Coworking Day. Freelancers, entrepreneurs, anyone who frequents the coffee shop, works from the couch or generally just wants to change up […]
  • Old North Arcade: A Fresh Spin On A Popular Past-Time Ready To Serve The Old North Neighborhood

    Kevin Brennan
    23 Apr 2015 | 5:00 am
    Ben Morgan, owner of Old North Arcade, has been taking calculated risks his entire life. During his teenage years, he quickly became enamored with Magic The Gathering, a card game where players face off against each other in one-on-one battles that take place in a fantasy world with wizards, monsters and spells. Morgan recognized he […]
  • Project Funded: What Happens After a Successful Crowdfunding Campaign

    Susan Post
    22 Apr 2015 | 11:09 am
    A successfully funded project is only half the battle when it comes to crowdfunding. You’ve got the money, now what? There’s rewards to be met and a timeline to follow, and, as many of the organizers behind some of Columbus’ most recent successfully funded product campaigns can tell you, generally a whole other set of […]
  • New App BevQuery Helps Beer and Wine Retailers Determine Availability

    Susan Post
    21 Apr 2015 | 5:00 am
    If you’ve ever experienced the frustration of not being able to find that one bottle of wine or six-pack of beer you had that one time and have been searching for endlessly ever since, things are about to get a bit easier for you. BevQuery is a free app that connects retailers with distributors to […]
 
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    Blogtrepreneur - For Busy Entrepreneurs

  • What is the Best Business Laptop?

    Blogtrepreneur
    26 Apr 2015 | 9:12 am
    You count on your computing devices more than any other tool you have. Making sure to get one of the top ten laptops on the market will pay for itself in productivity, and maybe more importantly, lack of frustration. Here are the key points we focused on in bringing you this laptop buying guide: Reliability: Failures cause considerable downtime and data loss. Performance: Less time waiting means more productivity, and longer times between upgrade cycles. Battery Life: No one wants to frantically search for a power outlet in the middle of important work. Portability: Reducing unnecessary size…
  • Is Auto-Billing Essential For Your Online Business?

    Veronika Tondon
    25 Apr 2015 | 7:05 am
    Every enterprise is looking for solutions to help it grow cost effectively and efficiently. The right billing solution helps improve productivity of business processes while also contributing towards client satisfaction and retention. It makes the sales and billing cycle faster enabling the enterprise to generate appropriate cash flow for future business use. Large Number of Invoices Your online business has a large number of customers, registered on your site. These customers may order every now and then or may subscribe to services. Service renewals happen on a monthly or a quarterly basis.
  • Market Samurai or… Market Karate Kid?

    Blogtrepreneur
    24 Apr 2015 | 4:58 am
    Keyword research is the most necessary, and often overlooked, step in the SEO process. This is where it all starts. If you get this part wrong, you're destined to fail right from the beginning. In order to do it right, you have to use a reliable SEO keyword generator.If you're one of those who thinks you can rely on the Google Keyword Planner alone, prepare to be led down a dark and unprofitable path. That tool is made for paid advertisers, not do it yourself SEO's. It's not really clear if Google even likes a person performing SEO. So do you really think they're going to make anything that…
  • The Yoga Rocks the Park Movement

    Blogtrepreneur
    23 Apr 2015 | 9:00 am
    Entrepreneurs at heart, Arizona residents Will Zecco and Wayne Hoffman have been involved with many different business endeavors for over 40 years. Their most recent project is the launch of their new company, YogEvents, LLC, aligned with the purchase of the license for a popular, national summer event called Yoga Rocks the Park (YRP). As yoga enthusiasts and supporters – Zecco is a yoga instructor and Hoffman manages the Spirit of Yoga Studio, an auxiliary classroom of Southwest Institute of Healing Arts (SWIHA), where Zecco also holds a full time position – the launch of YogEvents, LLC…
  • The Best Spinner Review – Is It The Best Article Spinner?

    Blogtrepreneur
    22 Apr 2015 | 4:54 am
    Generating content for your internet marketing activities can be one of the most daunting tasks that you undertake. As an internet marketer, you are in constant need of new, unique content. Sure, you can write it yourself, but you will soon find out that you will become a slave to it. Or you can pay to have it done. While this option may be viable for some, for others, the costs can add up too fast. There is an option – article spinning. And no conversation about the best article spinner software would be complete without talking about The Best Spinner. The Best Spinner is the oldest…
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    That Bookkeeper

  • One on One: Kashoo

    Eric Matthews
    23 Apr 2015 | 5:00 am
    In my first One on One review I talked about Wave. I thought I'd keep going through the bookkeeping services I use with my clients, so today I will be featuring another great service based in Canada. Name: Kashoo Description: Kashoo is a bookkeeping service based in Canada. It syncs and downloads bank transactions automatically, syncs with services like FreshBooks for invoicing and PaymentEvolution for payroll, and has very full featured mobile apps. Cost: $5/m for Solo and $20/m for Business One Positive: Kashoo’s implementation of the FreshBooks API makes it’s sync far better than any…
  • Don't Forget About the Big Picture

    Eric Matthews
    7 Apr 2015 | 5:00 am
    April is not a good month for reflection. From early March until 11:59PM on April 30th my days are packed. My OmniFocus lists are filled with "File xx", "Fill out xx", and "Ask client about xx". What you don't see a lot of during this time of year is "Brainstorm xx", "Test out xx", or "Rethink the way I do xx". That's understandable during tax season. Sometimes you just have to put your head down and grind through your lists until the work is done. What a lot of people forget, though, is to make sure those big picture questions are getting answered when there is more time. Two of my favourite…
  • A few good links

    Eric Matthews
    31 Mar 2015 | 12:39 pm
    I run into so many great resources each week, so it would be a shame not to share some of them with you. Here I I run into so many great resources each week, so it would be a shame not to share some of them with you. Here are a few links I thought you'd find interesting. Workflow Field Guide: Last week one of the apps I recommended was Workflow. If you want to learn more, David Sparks (aka MacSparky) has a great video guide. David does a series of field guides. They're normally iBooks, but he has now done 2 video guides. The first one was for OmniFocus (another app I recommended) and then…
  • My 5 Favourite iOS Productivity Apps

    Eric Matthews
    24 Mar 2015 | 4:05 am
    For better or worse I can run my business from almost anywhere. Ideally I’m doing this from my desk with a proper keyboard and a 27" screen, but that’s not how real life plays out. A lot of times, I need to get work done while I’m out running errands or waiting in a doctor’s office. In those cases, I have to make the most of what’s available to me. I’m very guilty of trying out the latest and greatest apps. My home screen is constantly changing as I try to find the “perfect” setup. Despite all the chaos, there are a few that really stand…
  • One on One: Wave

    Eric Matthews
    17 Mar 2015 | 4:00 am
    I’ve written several posts over the years that somewhat resembled a review. For the most part they have remained in drafts, and for very good reasons. Simply put, they were awful. Without constraints I tend to ramble on until I’m debating the pros and cons of the font used in the terms of service. With that in mind, and to try to provide something quick and simple for you, I have created a new take on reviews I’m calling One on One. Each of these posts will cover one product and will highlight one positive and one negative about each product. We’re going to start today…
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    Barbara’s Blog

  • Quick Invoicing Increases Payment Odds

    Barbara Weltman
    23 Apr 2015 | 1:00 am
    Follow @BarbaraWeltman Unless you get paid at the point of sale (POS), you have to bill for your goods or services and wait for payment. It’s my belief that sound invoicing policies result in receiving payments faster, although I don’t have any statistics to back this up. In fact, it’s hard to find any relevant and recent statistics on invoicing in general. Here’s what I found and what I suggest for improving your chances of being paid in full and on time. Statistics on waiting for payment The NFIB conducted a poll in 2001 and had these interesting responses: 37% of small businesses…
  • The Weather: Impact on Your Business

    Barbara Weltman
    16 Apr 2015 | 1:00 am
    Follow @BarbaraWeltman Your location has a tremendous impact on the viability of certain businesses and conditions you experience. Regardless of where you fall on climate-change politics, weather-related trends and events cannot be ignored. They present challenges for some; opportunities for others. Lessons from California In response to a severe drought, on April 1, 2015, Gov. Brown imposed extensive water-use restrictions in California. The restrictions aim to cut residential and business water use by 25% over nine months. The restrictions apply to lawns, landscaping, golf courses,…
  • Pet Peeves about Online Postings

    Barbara Weltman
    9 Apr 2015 | 1:00 am
    Follow @BarbaraWeltman If you’re reading this, you know that I write a lot of online content on tax, financial, and legal matters. My posts can be found regularly on my website as well as on several other sites, including SBA.gov, SmallBizTrends, AmericanExpress OPEN, and Investopedia. I do most of the research for my writing online, and I want to gripe about some of the problems I run into. I’m doing this because I suspect I’m not the only one with complaints, and I hope to inspire others who write for online sites to shape up or drop out. Incorrect info Nobody is perfect and anyone…
  • Key to Business Success: Personal Health of the Owner

    Barbara Weltman
    2 Apr 2015 | 1:00 am
    Follow @BarbaraWeltman A blog I read a few years ago said: “You are your business’ most important asset,” and I couldn’t agree more. When an owner is out because of illness, especially a lengthy one, the business can suffer. So, with spring in the air, now is a good time to focus your attention on yourself, on your health. Here are some strategies to use now: Assess your health. Where do you stand now? Do you need to lose some weight? To you need to begin or change an exercise program? If you don’t know the status of your health, consider scheduling a visit to your primary care…
  • How to Figure Your Estimated Taxes

    Barbara Weltman
    26 Mar 2015 | 1:00 am
    Follow @BarbaraWeltman If you’re self-employed, there’s no tax withholding from your business earnings you can use to meet your tax obligation. Instead, you pay estimated taxes in four installments. There are two main challenges with respect to estimated taxes: Figuring out how much to pay (so you don’t overpay and have to wait for a refund or underpay which can result in penalties); and Having enough cash available to make your installments. Here are some strategies to help you address these challenges. Rely on what you paid last year Past is prologue for estimated taxes because…
 
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    Small Business Marketing Blog

  • Boost employee productivity through vacations and outings this summer

    brafton
    22 Apr 2015 | 7:23 am
    As a small-business owner, you need to be dedicated to improving your company every single day. Whether this involves showing up at the office at the crack of dawn to chase down suppliers on the phone or cruising across the state to meet the biggest clients in your portfolio, some days as the head of a small company can make it seem like taking just one day off could mean the end of profitability. While you might be able to burn the candle at both ends, your employees might not have the same business stamina. Instead of working them raw, it might benefit your small business more to give…
  • Show educators you care on National Teacher Day

    brafton
    21 Apr 2015 | 4:13 am
    No matter the grade level, being a teacher is a difficult job. As federal budgets keep getting slashes, educators contend with shrinking funding for books, classroom supplies and field trips. Add in swelling class sizes and you've got a profession that doesn't seem to offer many benefits. However, teachers continue to show up day after day, putting their hearts and souls on the line for their students. That's why educators at every level deserve appreciation on May 5, National Teacher Day. Whether you run a charter school, a prestigious college or a simple tutoring…
  • 3 ways to boost lead generation through social media

    brafton
    14 Apr 2015 | 4:05 am
    When you're buried in all the paperwork and real-world logistics of running your small business, you might question the value of messing around on your company's Facebook or Twitter profile. After all, making sure you have enough product on the shelves or that your clients are all happy with their service is the first step on the long road to entrepreneurial success.  However, neglecting social media can rob your small business of a crucial and potentially torrential lead generation stream. Converting people who only look at your online branding into customers who are…
  • What you need to know about National Celiac Awareness Month [VIDEO]

    brafton
    9 Apr 2015 | 9:56 am
    Transcript Anybody involved in the health or food production industry has had to deal with celiac disease over the past few years. According to the Celiac Disease Foundation, nearly 1 in every 100 people are born without the ability to metabolize the carbohydrate gluten. National Celiac Awareness Month is an excellent time for physicians and nutritionists to educate their patients on all the dietary tips they need to manage celiac disease. One of the hardest things about promoting a gluten-free diet is convincing people their food won’t taste like cardboard. With Myron’s…
  • Educate and protect your customers on National Melanoma Monday

    brafton
    7 Apr 2015 | 8:53 am
    With warmer weather right around the corner, even your small business might be filled with talk of outdoor activities and plans for summer fun. Between cookouts, hiking trips and sports, there's no shortage of things to do once the sun makes the days longer, hotter and brighter. However, more time spent outside means that your customers might not be adequately protected from the dangers of radiation from natural light. National Melanoma Monday is May 4, and all small businesses focused on personal health, fitness and beauty should start thinking about ways they can…
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    Firmology

  • Why You Should Invest

    Layton Cox
    6 Apr 2015 | 6:00 am
    Inflation is your money’s worst enemy. In 1913 for the low price of 9 cents, you could buy a whole quart of milk. In 1963, for the same 9 cents you could purchase a small glass of milk. In 2013, 9 cents would buy you the equivalent of 6 tablespoons of milk. The cash in your pocket is worth less and less as time goes on. At some point, you will likely want to purchase a home, a car, a vacation or something you cannot afford immediately. It would be stupid to toss your dream out the window, so instead you start saving. The challenge is that, over time, the purchasing power of your…
  • What To Do With Your Piles of Money

    Layton Cox
    18 Mar 2015 | 6:00 am
    Ever since the early Mesopotamian civilization, someone has asked someone else what to do with their money. Do they buy a new cow or do they buy a bigger hut? Search any Q&A style website and you will find that one of the most viewed questions is a variation of the age-old “I’m 23 and I have $5,000. What should I do with my money?” question. I would like to present a solution for everyone, from ages 1 to 99, with any amount of money. The following steps aren’t just for recent inheritance recipients or lottery winners, these are the steps anyone needs to take in…
  • What Sets Great Company Culture Apart

    Miles Alters
    16 Mar 2015 | 6:00 am
    After the birth of our daughter, my wife and I moved from Grand Rapids, MI, to Metro Detroit. I was working with Manpower; I loved my job there and I hoped they had an open position I could transfer to in Detroit. Unfortunately, there weren’t any opportunities that fit my career progression. Fortunately for me, however, I found an absolutely GREAT company. What made this particular company stand out from the rest? There’s always a “WOW” factor that differentiates a great company culture from the millions of others. Most “WOW” culture factors…
  • The Right Time to Fire an Employee

    Miles Alters
    25 Feb 2015 | 6:00 am
    If you asked company owners “What are the keys to your success?” you’re going to hear quite a few of the same answers: their company’s vision, their well-developed and executed plans, their consistency, their perseverance, etc. What’s odd, though, is how infrequently you’ll hear the phrase “our employees.” I haven’t encountered many businesses that gross a million dollars with only the founder as the workforce. Entrepreneurs starting out quickly realize the importance of at least one key player to have in his or her backcourt. No matter the industry, businesses do…
  • Meet & Greet: Sameer Maggon of Measured Search

    Sameer Maggon
    24 Feb 2015 | 9:00 am
    Firmology’s Meet & Greet series takes an inside look at the technology and resources available to startup entrepreneurs and small business owners, straight from the founders who built them. Name: Sameer Maggon Title: Founder Company: Measured Search Company One Liner: Better Search Service for your eCommerce Store Location: Los Angeles, CA Tell us about yourself and your background. I am an engineer by design and love to build high tech products & solutions that solve a real world need. I grew up in India and started tinkering with computers when I was 10 years old and went to…
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    Codeless Interactive

  • 3 Shortcuts for Creating B2B Content in Record Time

    Brad Smith
    28 Apr 2015 | 3:00 am
    Most business content fails. It fails at being interesting and entertaining enough to grab and hold people’s attention. (Mostly, because it’s too commercial and all about the company – instead of the reader’s problems). And it fails at being serious enough to funnel people into the objectives you’re trying to hit. That’s the Catch-22 of content marketing, and it’s why most people struggle to put pen-to-page on a consistent basis. What makes matters worse, is that even if a business comes up with a great idea for a piece of content, it doesn’t…
  • 10 Email Subject Line Tips from 280,000+ Emails [Video]

    Brad Smith
    23 Apr 2015 | 3:00 am
    Email marketing is still one of the best ways to drive new sales. The problem is that it’s getting harder and harder to get into people’s inboxes, and that it’s getting harder and harder to get them to open your e-mail. So today, we’re going to take a look at over 280,000 different e-mails that we’ve sent to pick out a few email subject line tips that you can use for your own business. Email Subject Lines – MP4 Here’s an image for your reference: Video Transcription for “Email Subject Line Tips” Before we get to those best practices, there…
  • Cold Email Templates: How to Get Customers, Land Press, and Drive Revenue

    Garrett Brick
    21 Apr 2015 | 3:00 am
    If you build it, they STILL won’t come. Creating and possessing the best product in the world doesn’t matter if nobody knows it exists. And unless you have a multinational’s budget, or a trust fund, then promoting your game-changing solution is going to take some elbow grease. To start, you need to prospect. That means being specific about who you want to reach out to, creating a contact list, and then prioritizing them based on relevance and importance. Next comes outreach. You need to message your contacts individually, compelling them into a one-on-one conversation in…
  • A Cheat Sheet for Landing Page Best Practices [Video]

    Brad Smith
    16 Apr 2015 | 3:00 am
    Landing page optimization is one of the easiest, most important things that you can do to improve conversion rates and get more people to turn into leads and hopefully eventually customers. But the problem is that a lot of times people do it incorrectly or they make small tiny little minute changes that don’t really do anything and then they say, ”Oh, doesn’t work, we’re wasting a lot of time and money.” Today we’re going to look at a few different tips you can start using to get started improving some of your own landing pages. Landing Page Cheatsheet…
  • How You Can Avoid Microsoft’s $900 Million Marketing Messaging Mistake

    Garrett Brick
    14 Apr 2015 | 3:00 am
    Most companies lead with what they do. When launching a new marketing campaign, they will list features, compare themselves to competitors, and talk about how socially responsible and sustainable their company is… Which it turns out, nobody cares about. “Our thingy has more memory and connects to WLAN, whereas the competitor’s thingy does not. Buy ours.” Logical. From the company’s perspective, that should be enough to convince any rational consumer to buy. But wait… Who wants what they’re offering? It’s a serious question, and asking it is absolutely essential before…
 
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    Time To Startup!

  • Celebrate! April 24 Is Tax Freedom Day

    Juan Gonzalez
    24 Apr 2015 | 8:50 am
    By Marcia Richards Suelzer, MA, JD Today, April 24, 2015, is Tax Freedom day—that glorious day when you start working for yourself, rather than for the government, according to the annual report from the nonpartisan Tax Foundation.  Each year the nonprofit Tax Foundation adds up all the federal, state, and local taxes and divides them [...] The post Celebrate! April 24 Is Tax Freedom Day appeared first on Time To Startup!.
  • Five Red Flags on Your Tax Return

    Juan Gonzalez
    8 Apr 2015 | 9:01 am
    Marcia Richards Suelzer, MA, JD Less than one percent of returns were audited by the IRS in 2014, and that percentage is likely to be even lower this year due to budget cuts. However, it still is wise to make sure your returns are as accurate as possible. This is particularly true if you own [...] The post Five Red Flags on Your Tax Return appeared first on Time To Startup!.
  • Cuddle Me Is Featured Borrower on Kiva Zip

    Juan Gonzalez
    6 Apr 2015 | 10:41 am
    BizFilings understands that forming your company is only one step toward business success. Obtaining the funding that your business needs to operate and to expand is also critically important. For that reason, BizFilings has partnered with Kiva Zip, a crowdfunding microloan site that helps entrepreneurs obtain 0% interest loans to fund and grow their businesses. [...] The post Cuddle Me Is Featured Borrower on Kiva Zip appeared first on Time To Startup!.
  • A New Solution: Empowering Teachers to Lead and Inspire

    Juan Gonzalez
    1 Apr 2015 | 8:54 am
    She has a habit of turning unfortunate things into good things. This time around, Katherine Jetton, the CEO and Founder of JettPakk, Inc., is making a positive change in the lives of struggling children and challenged teachers. We talked with Katherine about her new company, her inspiration for building it, and some funding choices in [...] The post A New Solution: Empowering Teachers to Lead and Inspire appeared first on Time To Startup!.
  • 2015 S Corp Election Due March 16

    Juan Gonzalez
    9 Mar 2015 | 10:50 am
    March 16, 2015 is the deadline to make an S corporation election that takes effect in 2015 for companies with a calendar tax year. There is a very short period of time to make an election that is effective in the year that you make it. (You have all year to make an election that [...] The post 2015 S Corp Election Due March 16 appeared first on Time To Startup!.
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    Adrian Swinscoe

  • Customer experience: UK brands are 2-3 years behind the US – Interview with David Conway of Nunwood

    adrianswinscoe
    18 Apr 2015 | 7:44 am
    Today’s interview is with David Conway who is a senior partner and Chief Strategy Officer at Nunwood, an international customer experience consultancy focused on ‘full-service’ customer experience management (CEM). David joins me on the podcast today to talk about Nunwood’s US Customer Experience Excellence Report 2015 that they have just released, some insights into what […]
  • Customer service is about changing feelings and creating good memories

    adrianswinscoe
    15 Apr 2015 | 6:08 am
    View image | gettyimages.com As readers of this blog may know that I am a fan of Seth Godin’s work. In a post on his blog in 2012 he wrote a short, yet insightful, post about the purpose of customer service. His thesis is that ‘The only purpose of customer service is to change feelings’ […]
  • Scaling customer and employee trust – Interview with Peter Muhlmann of Trustpilot

    adrianswinscoe
    8 Apr 2015 | 8:04 am
    View image | gettyimages.com Today’s interview is with Peter Mühlmann, Founder and CEO of Trustpilot. You might recall that I interviewed Jan Jensen, Trustpilot’s CMO back in July 2014 about ‘Using customer reviews to drive service improvement, WoM and growth’. This time around Peter joins me on the podcast to talk about they have been […]
  • Customer experience vs. the customer’s experience: Is there a difference?

    adrianswinscoe
    3 Apr 2015 | 3:39 am
    Over the last few days I’ve been to a few customer experience events, which included chairing a couple of sessions at a leading conference in London as well as hosting an executive roundtable. During that time, I’ve had the pleasure listening to a whole bunch of people speak about the service and experience they are […]
  • Text messaging: a customer service channel whose time has come – Interview with John Huehn of In The Chat

    adrianswinscoe
    30 Mar 2015 | 9:49 am
    Today’s interview is with John Huehn, founder, President & CEO of In The Chat, a social media sales and customer service company, that is aiming to make text message and social customer service easy with their software. John joins me today to talk about how text messaging as a customer service channel doesn’t get the […]
 
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    EnMast

  • The best mistake I’ve ever made

    Brad Farris
    22 Apr 2015 | 12:00 pm
    In 1998, I was working for a division of Duchossois Industries as an engineer working on new product development. I was occasionally invited to be part of a team that evaluated acquisition opportunities (I was the token geek that spoke business or something); and so I was a part of the team that evaluated the spin off of several divisions of Nortek. One division–a small garage door opener company that they owned–was a no-brainer. We could buy it, shut it down, and by converting just 50% of their customers to our customers, we would more than make our money back. But there was…
  • How to turn online connections into real world sales

    Brad Farris
    13 Apr 2015 | 6:00 am
    If you’ve been following along with our blog posts, or if you listen to our podcast you know that we are big fans of social media and online marketing. There has never been a better time to be prospecting for new client leads–they are all right out there! You can search for them, reach out to them, make friends with them…it’s like magic. There is a “dark side” to all this online networking though. You don’t make sales from behind your computer (very often). It’s rather compelling to spend time on social networks; it feels productive to connect…
  • How to respond to random LinkedIn requests

    Brad Farris
    10 Apr 2015 | 9:11 am
    If you are active on LinkedIn, your chances of “getting found” increase. You will get more inbound contacts from prospects, job seekers, potential partners and (unfortunately) random connection requests from people you don’t know. While some of these requests can be kind of puzzling, (“Why would the CTO of the country of Bangladesh want to connect with me?”) it’s also a sign that you are doing a great job of increasing your visibility. The issue of random connections gets further complicated because some people use connection requests as a sort of free…
  • 5 reasons why your small business needs a strong sales pipeline

    Brad Farris
    8 Apr 2015 | 11:31 am
    We all want to have a strong sales pipeline, right? Who wouldn’t want to have a consistent flow of prospects interested in engaging their company? But the value of a strong sales pipeline goes beyond the marketing and sales team. It’s like having a tailwind for your whole business. If there is one thing you can do to make your job easier as a business owner, it’s to strengthen your sales pipeline. Yes you need to pay your bills, and keep your team in line, and deliver consistently to your existing clients, but none ofthat needs to be your #1 priority. You can, and should,…
  • 5 ways your website can help you fill your sales pipeline

    Brad Farris
    2 Apr 2015 | 6:00 am
    Finding more qualified prospects to fill the top of your sales pipeline is the best way to accelerate the growth of your company. Any action I can take to bring in more leads on a consistent basis, well, that’s action worth taking! You have a website. Everybody does. How hard is it working for you? Do you regularly get calls or emails from prospects who have been to your website? If not, here’s 5 Ways your website can help you fill your sales pipeline. 1. Be clear about what you do, who you do it for, and the difference you make in their lives and business. Make sure that when…
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    Small Business Bonfire

  • What It Takes to Launch: Focusing on the Bare Minimum

    Alyssa Gregory
    27 Apr 2015 | 4:03 am
    By Alyssa Gregory Starting a business is an intricate process with many steps, sub-steps, and multi-part steps. Sometimes, you may feel like Alice falling down the rabbit hole as you get deeper and deeper into the process. If you lose sight of what you need to do and why you’re doing it, take a step back and focus on the bare minimum that you need to accomplish to get your business off the ground. Once you have the essentials in place, you can go back and fill in the blanks to build out your launch plan. Assuming you already have a viable business idea, here are three essential steps in…
  • A Home Office with a View: Workplace Design to Inspire

    Kerrie Kelly
    24 Apr 2015 | 6:52 am
    By Kerrie Kelly, ASID More and more of my clients are working from home and almost all of them love it. It’s interesting though, that most of us create home offices that look like-well, an office. Isn’t one of the perks of working at home that you’re not in an office? Why not create a space that helps you to feel that work is a more engaging and personal experience? As spring begins to flourish, refresh your creativity and perspective by refreshing what your space looks like, and what you look at. Reorient the Room First, do what you can to physically reorient the space…
  • 5 Things to Consider When Hiring a Delivery Driver

    Robert Hall
    23 Apr 2015 | 3:46 am
    By Robert Hall In today’s Internet-driven world, more and more consumers are expecting their ordered products delivered. If you will be delivering items directly and need to hire a delivery driver, here are some important considerations. 1. The Driver’s Credentials Any driver who works for you needs to have proper auto insurance and a clean driving record. In general, look for an active policy and no moving violations on the driver’s record in the past 12 months. Remember, if your driver is in an accident, the circumstances of that accident will reflect on your company. 2.
  • 3 Types of Support to Add to Your Small Business Village

    Alyssa Gregory
    22 Apr 2015 | 4:54 am
    By Alyssa Gregory We’ve all heard the saying that it takes a village to raise a child. Well, it takes a village to grow a small business, too. Sure, it’s possible to become successful on your own, but the small business journey can be easier, smoother, and more satisfying when you have a support network. Think of it as your own small business village. Right off the bat, your village should include business partners, investors, and employees – that’s your foundation. From there, you need to surround yourself with people who help you stay on track, find new opportunities,…
  • Advice Entrepreneurs Would Give Their Younger Selves

    Bryan Orr
    21 Apr 2015 | 4:55 am
    By Bryan Orr Most of us can look back on our younger selves and see areas that we would now handle differently. If you flashback to the early days, what is something you’d change about yourself if you could? Looking back at the early days of opening my doors to a service business, I see a few things that make me chuckle, and sometimes even blush a little. What was I thinking? I should have valued people more, and wish I wouldn’t have keyed in so much to my emotions, but instead remembered to put others above myself and my wounded pride. We live and learn and that’s the…
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    B2B CFO® Metro NY/NJ

  • The Entrepreneurs Library – The Exit Strategy

    Kevin Seltzer
    21 Apr 2015 | 4:07 pm
    In this audio clip B2B CFO® Founder Jerry Mills shares all his insights on his book, The Exit Strategy Handbook, where he reveals the best way business owners can prepare themselves for selling a business.   … Read more >The post The Entrepreneurs Library – The Exit Strategy appeared first on B2B CFO® Metro NY/NJ.
  • 3 Things Most Successful Businesses Do Right

    Jeffrey Appleman
    10 Apr 2015 | 3:49 am
    This article talks about what 3 things you should do to keep your business growing and thriving. I would like to hear if you are using these tools in your business.… Read more >The post 3 Things Most Successful Businesses Do Right appeared first on B2B CFO® Metro NY/NJ.
  • Selling or Buying a Business…Don’t Get Emotional!

    Rick Canonaco
    23 Mar 2015 | 3:56 pm
    Jim Blasingame, an expert on small business and entrepreneurship posted an article on the topic of buying and selling a small business on his website, smallbusinessadvocate.com more than 10 years ago. The Laws of the Business of Buying and Selling, while “old” by many standards, covers topics that still resonate today.… Read more >The post Selling or Buying a Business…Don’t Get Emotional! appeared first on B2B CFO® Metro NY/NJ.
  • Is Your Workspace Too Expensive?

    Joe Worth
    20 Mar 2015 | 9:58 am
      In a recent New York Times Business blog, titled “Are you paying too much for space”. The editors gave some good advice to answer this question. Read on below to figure out how to answer this question for yourself.… Read more >The post Is Your Workspace Too Expensive? appeared first on B2B CFO® Metro NY/NJ.
  • 10 Productivity Secrets Entrepreneurs Say Really Work

    Jeffrey Appleman
    20 Mar 2015 | 4:15 am
    Here is a list of things to do every day to keep your productivity high and keep your business growing.  Please let me know which ones you use in your business life.… Read more >The post 10 Productivity Secrets Entrepreneurs Say Really Work appeared first on B2B CFO® Metro NY/NJ.
 
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    CorporationCentre.ca Small Business Blog

  • Confronting Workplace Bullies

    CorporationCentre.ca
    23 Apr 2015 | 8:29 am
    Bullying in professional settings is a problem most managers would rather not have to face. Sadly, however, it is quite prevalent. At some point in your career, you will almost certainly come across a workplace bully, a subordinate who claims to have been harried by an employer or supervisor, or a person who is either directly or indirectly affected by workplace bullying.Tormentors of all ages tend to share some common characteristics. One is a propensity to target individuals whom the bully considers weaker or less fortunate than h/erself. Another is the compensatory impulse: compulsive…
  • Agile Marketing

    CorporationCentre.ca
    15 Apr 2015 | 8:56 am
    Traditional marketing is defined by carefully crafted and strategically planned marketing campaigns, generally developed months ahead using sales data and analysis, supported by media buys and other collateral. However, the growth in social media use has led marketing to become more time sensitive, forcing marketers to identify and adapt quickly to what is happening at the moment, and leading to the rise in what has been coined “agile marketing”. Agile marketing breaks away from traditional marketing attempts to plan well in advance in more formal and structured processes. Agile marketing…
  • Shrinking Your Environmental Footprint

    CorporationCentre.ca
    9 Apr 2015 | 11:39 am
    We’ve all heard or read about the serious threat to our way of life posed by environmental degradation, including the acidification of the oceans, the warming of the global climate system, and the loss of biodiversity. In recent years, warnings issued by organizations like the Intergovernmental Panel on Climate Change (IPCC) have grown increasingly dire. The consensus among experts, and a growing number of world leaders, is that we need to get our collective act together if we intend to leave a decent, livable planet to our grandchildren.There is no one, single “magic bullet” that can…
  • Easy Options for E-commerce Websites

    CorporationCentre.ca
    2 Apr 2015 | 7:13 am
    The great thing about the internet is that it levels the playing field for small businesses to compete with big companies in the same market. Now anyone can set up a professional looking website without a team of graphic designers and coding professionals. Online e-commerce platforms are abundant, so which platform suits your needs best? If you’re looking to make money selling products and services online, here’s an outline of some options that might work for you.ShopifyShopify is one of the easiest and most popular online e-commerce builders. Incorporating over 100 professional and sleek…
  • The Keys to Effective Internal Communication

    CorporationCentre.ca
    26 Mar 2015 | 7:02 am
    Take a moment to browse online job postings, and you will see the same item listed recurrently under “Qualifications”: namely, effective communication skills. As important as this capacity is for prospective employees, it is even more vital for businesses of every size. This obtains both for interactions with external stakeholders, and within an organization. No team, regardless of the talent and expertise of its personnel, can expect to achieve its potential unless information transfers seamlessly and comprehensibly among its members.Although many of the requirements of functional…
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    RunApptivo

  • How Small Businesses Can Use Snapchat

    Maya Pillai
    17 Apr 2015 | 2:50 pm
    Though a relatively recent product, Snapchat has captured the public’s imagination. As it is rising in popularity and free to use, small businesses can leverage its power and wide reach in their sales and marketing efforts. Some notable Snapchat statistics There are 100 million monthly active users 70% of Snapchat users are female Over 400 million snaps are sent every day Over 12% of Snapchat snaps are shared with multiple recipients Over 71% of Snapchat users are below 25 years of age We look at how small businesses can leverage Snapchat. Deliver marketing message as per audience in…
  • The importance of Dropbox for small businesses

    Maya Pillai
    9 Apr 2015 | 2:11 pm
    In the contemporary scenario technology keeps evolving and changing. It is imperative that all businesses, especially small businesses, keep abreast of the latest technological developments. In recent times, Dropbox has emerged as a highly powerful, popular and useful software product. We look at the benefits of Dropbox for small businesses. Do More Dropbox boosts productivity. Team members are able to instantly sync and share data on any device. Hence, they can collaborate from anywhere. Robust Security Dropbox is instrumental in making data access safe, reliable and fast. Leveraging…
  • Why small businesses need a CRM (Customer Relationship Management) solution

    Maya Pillai
    5 Apr 2015 | 10:24 pm
    CRM (Customer Relationship Management) is no longer an unknown term today. Many business organizations have leveraged this technology in order to generate more profits and revenue. It is a myth that small businesses cannot afford CRM. Thanks to the cloud technology, almost every major CRM solution is available as SaaS (Software as a Service). Small businesses do not have to outright purchase the CRM solution. They can use the CRM simply by paying a monthly subscription fee. Hence today’s CRM usage has become affordable, even for small businesses. We look at how using CRM can help small…
  • Why small businesses should adopt Twitter as a marketing tool

    Maya Pillai
    2 Apr 2015 | 3:01 pm
    Established as well as new small business owners are familiar with the terms “Twitter” and “Tweets”. It’s a social networking and micro- blogging tool which allows its users to send as well as read 140 character text messages, known as tweets. Twitter statistics report that close to 200 million people log into Twitter daily and around 400 million tweets are sent every day. Therefore, the question is, do small businesses understand the power of Twitter? Importance of Twitter It’s just not the celebrities and big brands such as Starbucks, Coca Cola who can leverage their brands…
  • Stress management tips for small business owners

    Maya Pillai
    1 Apr 2015 | 10:04 pm
    No one is immune to stress, especially small business owners. The latter wear many hats ranging from receptionist, marketer, salesperson, administrator, accountant and more. They are usually on a tight budget, overworked and have to meet tight deadlines. In short, they are usually under considerable stress. Stress can negatively impact both health and productivity; hence, the need to tackle it at the earliest. We look at some handy stress management tips for small business owners. Exercise – Make it a point to exercise regularly. Exercising results in releasing endorphins in the body,…
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    Solopreneur Solutions, LLC

  • 7 Marketing Ideas for Less Than $100

    Donna Amos
    24 Apr 2015 | 7:27 am
    One of the most difficult parts of bootstrapping a business is finding cost-effective ways to market it, and this is particularly true for solo entrepreneurs who generally do not have outside funding. However, there are a number of ways to successfully market your solopreneur business for less than $100 per month. Here are just 7 Marketing […]
  • How To Launch a Successful Website

    Donna Amos
    20 Apr 2015 | 11:27 am
    Review the 10 elements you should discuss with your website designer to give yourself the best chance of launching a successful website. Take your time to get it right it will be worth the effort. Website launch from Solopreneur Solutions, LLC
  • Solopreneurs Increase Engagement on Facebook

    Donna Amos
    11 Apr 2015 | 7:54 am
    How Solo Entrepreneurs Can Get More Out of Their Facebook Pages Most solo entrepreneurs are aware that their brand or company should have a presence on Facebook. The social networking site is used by millions of people around the world, and having a Facebook page is one of the best ways for companies to both […]
  • Solopreneurs Not Doing These 3 Things Will Be A Mistake

    Donna Amos
    3 Apr 2015 | 8:22 am
    Solopremeurs striking out on your own and starting a business can be a daunting path, full of obstacles and perils to avoid, not to mention lengthy to-do lists. However, this to-do list is short: just three things I know for sure that every solopreneur business owner must do to be successful. I have worked with […]
  • Inspiration to Achieve your Dreams

    Donna Amos
    26 Mar 2015 | 1:47 pm
    Everyone needs to be inspired to continue to push forward on their dreams and goals. Inspiration to achieve your dreams. If you want inspiration to begin your day and achieve your dreams you will want to subscribe to our Mon-Fri daily emails that will inspire you to continue to stretch and reach your goals. www.solopreneursllc.com/inspiration […]
 
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    Funding Gates Blog

  • Top Tips for a Successful Software Demo

    Funding Gates Blog
    27 Apr 2015 | 12:14 pm
    You’ve completed the development stage of your software. Congratulations! Unfortunately, I have some news for you… The hard work is not complete. Now you need to share the benefits of your product or features with an audience (big or small). The goal is to catch enough of their attention that they’ll be willing to actually make the leap to implement your product into their lives. And the best way to do that is through your software demo. Don’t worry- we’re a software company too, and we’ll share everything we’ve learned along the way. Here are our top software…
  • What B2B Customers Want: Your Product & Service Listing Page

    Diana Mackie
    24 Apr 2015 | 12:12 pm
    B2B customers are a unique group of consumers. They are often “shopping” with purpose, feel more pressure to make the correct decision than a B2C customer feels, and tend to be incredibly busy. According to research, a vendor’s website is one of the most significant factors in a Business to Business customer’s decision to purchase. But what website elements matter the most to B2B customers? We read through KoMarketing’s insightful B2B report to bring you the best B2B website design tips, according to real B2B customers! Here is Part 2 of our What B2B Customer Want series: Product…
  • How Additional Accreditations Help You Grow Your Practice

    Funding Gates Blog
    22 Apr 2015 | 12:04 pm
    Accountants and accounting firms have long utilized accounting accreditations (or certifications) to establish an credibility and expertise for different niche industries or specialities. Increasingly, brands are offering new accreditations that relate to general skill sets or program mastery, such as Accounts Receivable Management, Time Tracking Certification, or Quickbook’s ProAdvisor program. But do potential clients actually take note of these “extra” certifications? The answer is: yes! Get A Competitive Edge – You Need One! Today’s customers are savvier than ever before,…
  • It’s High Time You Added Online Payments to Your Business

    Funding Gates Blog
    20 Apr 2015 | 1:56 pm
    The fact of life is that consumers everywhere are now living their lives online. They prefer to connect with one another online, choosing products and companies online, and even managing their finances online. The entire customer journey (for B2B and B2C customers) begins online first (hello Search!). As it begins, so it ends- online. We’re talking about offering your customers the ability to pay online of course! Don’t worry – offering online payment methods is easier than you think. As more and more companies are switching to online (or even app) payments, those that…
  • The Surprising Truth About Business Debt Collection

    Funding Gates Blog
    17 Apr 2015 | 2:14 pm
    Many small business owners have heard of the Fair Debt Collection Practices Act (FDCPA), and assume it will cover them in the even a past due invoice needs to be sent to collections. This is not the case. There is less oversight for business debt collection than you may think! Though Congress enacted the Fair Debt Collection Practices Act in 1977 and added it to the Consumer Credit Protection Act in 1978, it actually defines “consumers” and “debt” as specifically referring to personal, family or household transactions. This means that debts owed by businesses or by individuals…
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    Planning, Startups, Stories

  • Lean Business Plan to Get What You Want From Your Business

    Tim Berry
    27 Apr 2015 | 7:26 am
    Are you running your own business or looking to start a new business? The lean business plan is an easy way to set down your strategy, tactics, milestones, and essential business numbers. Just do it for yourself and your team, with a few streamlined bullet points for strategy and tactics; plus lists of key milestones, tasks, assumptions, and performance metrics; and essential business numbers. Then review and revise it regularly and you’ll have your progress towards goals, and accountability. Lean Business Plan in Four Steps One: Strategy Strategy is focus. A lean business plan…
  • All Ideas are Brilliant Before They Are Executed.

    Tim Berry
    3 Apr 2015 | 10:28 am
    “No battle plan ever survives first contact with the enemy.” – Helmuth von Moltke. Similarly, all business ideas are brilliant before they are executed.  Ideas have to run through an obstacle course of hard realities before they are really opportunities. Few ideas make it. Everybody has ideas, Millions of business ideas are floating around everywhere. Every problem anybody encounters is a solution waiting to be unwrapped. Every time somebody follows the comment “there should be a better way” by suggesting a better way, that’s a business idea. An opportunity is…
  • I Want to be An Entrepreneur. What Steps do I Take?

    Tim Berry
    2 Apr 2015 | 12:13 pm
    What Steps to be a Tech Entrepreneur? I’m 18 years old and want to be a successful tech entrepreneur. What steps should I take? That one, specifically, popped up in my email today from Quora, the excellent questions-and-answers site that I frequent often. But that’s just today. I saw a very similar question from a different person yesterday, and another on Monday. So that question, in various versions, has become one of those questions that pop up everywhere. Here is My Answer: Get Your Degree There is only one obvious answer that will be generally true for anybody your age that asks this…
  • Learn Anything in 20 Hours

    Tim Berry
    25 Mar 2015 | 12:07 pm
    TED talk by Josh Kaufman, author of The First 20 Hours: Mastering the Toughest Part of Learning Anything. This seems like a great way to start a new year. He notes the 10,000-hours idea made popular by Malcolm Gladwell in his book Outliers (it takes 10,000 hours to be an expert); but point out that it has been misused and misunderstood. According to Josh, the 10,000 hours is about true world-class expertise. It takes about 20 hours to get good enough to do something well enough to get through the “frustration barrier.”  He uses playing the Ukulele as an example. You can use this link to…
  • Business Strategy Is Useless Without Execution

    Tim Berry
    4 Mar 2015 | 7:31 am
    In the last two weeks I’ve posted a three-part series on I’ve posted a series on setting and executing business strategy on the Amex OPEN forum in the last two weeks. I’m happy to see the first of these showing up on top of the trending list there. Here’s a summary: Start with Strategy The post is How a Simple Story can Improve Your Business. Here’s the main idea: It’s simple. Just imagine the story of somebody who has a problem or wants something, finds your business and buys from you. Pretend for a moment that you’re writing a story or talking to a friend about your…
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    Blog

  • How to set up a Facebook page for your Scentsy business

    christine jolley
    26 Apr 2015 | 2:10 pm
    If you are a Scentsy Consultant you need to be where people are and Facebook is it.  It isn't the only place online you should be, but you must have a plan that includes it. A lot of consultants primarily promote their Scentsy businesses on their personal profiles which is risky and limiting.  It's against Facebook terms and conditions to do business on your personal page and Facebook has been removing people who do this.  It's quite risky to without a moments notice to lose all your hard work and contacts, so I wouldn't attempt it.  The benefits of having a biz page…
  • How to choose a work from home job

    christine jolley
    21 Apr 2015 | 4:26 am
    Well obviously I would love it if you picked Scentsy, but I am here to help you find and choose something you love even if that means another company.  One of the most legitimate opportunities to earn money at home either part time or full time now is through direct sales.  Unfortunately a lot of people want easy money so they want something that doesn't make them work and they can just get the paycheques.  I'm here to tell you there isn't a job out there like that well a legit one.  There are a lot of people out there who prey on people who want to earn money from home which…
  • Levels of Scentsy Consultants

    christine jolley
    19 Apr 2015 | 11:15 am
    So if you're considering joining my Scentsy team or have already joined through one of my colleagues, You're probably wondering what titles or levels of Scentsy Consultants there are.  These titles are what your compensation or pay is based on each month and you hit these levels based on what numbers you and your team do in one month.  If you dont hit the numbers you get the pay what you've done, not what your title may be.  So for example, Superstar Directors the top of Scentsy if they do not sell their 500 PRV (amount in sales) they feasibly can still be paid at Certified…
  • How to Recruit for Scentsy

    christine jolley
    19 Apr 2015 | 6:52 am
    There really isnt any wrong or right way to recruit for your Scentsy or Direct Sales Business.   I would try everything and eventually you will find out what works for you.  The most important thing though to do is to consistently find new people to talk to about the Scentsy Opportunity.  A lot of consultants falter after initially asking their friends and family and they let fear get in the way and dont ask at all.   You must get no's to get a yes and increase your chances of getting a Yes.  You must get more yes' to increase the number of people who actually…
  • Scentsy France Catalogue printemps été 2015

    christine jolley
    10 Apr 2015 | 5:10 am
    Le nouveau catalogue Scentsy printemps été pour la France . Pour faire des emplettes pour la France et avec des euros , Cliquez boutique et puis quand vous voyez le drapeau dans le coin supérieur droit , le changer en France et en français et Viola !!! Nous cherchons toujours de nouvelles personnes sur notre équipe Scentsy en France qui sont parmi les plus grands actuellement en France réellement et font incroyable. Scentsy France Catalogue printemps-Été 2015
 
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    The Reveal, by ExcellentPresence.com

  • Why You Need Website Redesign First, Not “Later”

    H. T. Major
    23 Apr 2015 | 6:35 am
    As your company website is the first impression you project, delaying a much-needed website redesign is effectively delaying improved results. Consider all the effort and/or budget you’re expending on marketing: Driving traffic to an underperforming website is a waste if that site is converting few to qualified leads.Click To Tweet So you’re wise in looking to website redesign services if your site is underperforming. Let’s explore how a correctly implemented web redesign can help get your business more clients online. How to Know When Website Redesign Should Be Your First Order…
  • Google’s 4/21 Update for Mobile Friendly Web Design: Should You Worry?

    H. T. Major
    6 Apr 2015 | 11:01 pm
    Google announced in November that on April, 21, 2015, their search engine will begin a major update affecting all sites not implementing mobile friendly Web design… and businesses are worried. But what classifies as sufficiently “mobile-friendly” … according to Google? Google’s 4 Mandatory Criteria for Mobile-Optimized Websites Generally speaking, a mobile-optimized website is user-friendly on all devices: smartphones, tablets, PCs, etc. In order to be considered mobile-friendly by Google, your website must meet the following (4) specific criteria: Avoids software…
  • 2 Types of “Fake” Twitter Followers Never to Delete

    H. T. Major
    17 Mar 2015 | 1:04 pm
    Often, companies are advised to remove the percentage of Twitter followers that are determined to be fake. The logic is to boost the “value” of the company’s social media following, in order to increase the return on time and/or budget they invest in Twitter social media marketing. However, as with any complex, automated, algorithmic process, it’s dangerous to trust in it completely. Removing fake followers that a tool has identified could do more harm than good. What’s the Harm in Having a Few Fake Twitter Followers? To be perfectly frank, there isn’t any. You’d be doing…
  • The Best Web Design Company in Raleigh for Diverse Firms

    H. T. Major
    5 Mar 2015 | 3:42 am
    Finding the best Web design company in Raleigh, NC—or any locale—can be arduous, as what constitutes what’s “best” is dependent on your organization’s unique needs. When your diverse organization seeks another diverse firm to give your business to, the task becomes more challenging still. Luckily, there are a few ways to tell whether the company you’re considering is also committed to workplace diversity and/or is owned by a member of the diverse population—even if they don’t outwardly state it. Consider the following four questions when…
  • 5 Steps to an Effective Digital Marketing Strategy

    H. T. Major
    5 Mar 2015 | 3:42 am
    An effective digital marketing strategy is cohesive. We ended Part 1 by revealing the four inseparable pieces of a complete digital marketing campaign. From the initial advertisement1, to the venue2 where you place the ad, to the Web page3 the ad leads prospects to, all the way to the service being offered4 on the page, each of these facets must gel. In this way, your campaign should seem like several parts of a whole rather than four loosely-related marketing pieces. Now we’ll elaborate on how, specifically, to pull those four things together in a winning digital…
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    PowerHomeBiz.com

  • The Lawn Care and Landscaping Services Industry

    Jenny Fulbright
    25 Apr 2015 | 1:14 pm
    Article from PowerHomeBiz.com The lawn care and landscape business is a $75 billion industry. If you are thinking of starting a lawn care and landscaping service business, learn about the industry This article was written by Jenny Fulbright for PowerHomeBiz.com - PowerHomeBiz.com Related posts: Additional Services for a Landscaping or Lawn Care Business Pricing Your Lawn Care and Landscaping Services Starting a Lawn Care and Landscaping Business
  • How to Think of a Topic to Write About

    Eric Gruber
    23 Apr 2015 | 2:36 pm
    Article from PowerHomeBiz.com Do you ever find yourself staring at a blank screen or a blank sheet of paper when you’re supposed to be writing articles for your blog, for your ezine or newsletter and for article submission so you can promote your books, products or services? This article was written by Eric Gruber for PowerHomeBiz.com - PowerHomeBiz.com Related posts: How to Write an Effective Sales Letter Hiring a Ghostwriter to Write your Ebook How to Write Press Releases that Gets Results
  • Candid Conversations: How to Drive the Political Correctness “Elephant” Out of Your Workplace

    Contributor
    23 Apr 2015 | 12:37 pm
    Article from PowerHomeBiz.com Learn how to encourage candid conversations by driving out political correctness in the workplace. This article was written by Contributor for PowerHomeBiz.com - PowerHomeBiz.com Related posts: How to Face Employee Resistance Head On When Introducing Workplace Changes The Leadership Challenge of Four Generations in the Workplace How to Create Effective Sales Conversations
  • Promotional Products in Your Marketing Plan

    Terri Cook
    19 Mar 2015 | 9:44 am
    Article from PowerHomeBiz.com With all the competition out there, wouldn't it be great to have an advantage over your competitors? Promotional products can be an easy, affordable and profitable addition to your marketing plan. This article was written by Terri Cook for PowerHomeBiz.com - PowerHomeBiz.com Related posts: How to Use Promotional Products to Market Your Business How to Start Retailing, Marketing and Promoting Homemade Products How to Create a Marketing Plan
  • Life Changes and Its Effect on Your Taxes

    Contributor
    14 Mar 2015 | 8:19 am
    Article from PowerHomeBiz.com There are a number of life changes that could significantly impact your taxes. These life events can either help you get a really big refund or increase the amount of taxes you pay. This article was written by Contributor for PowerHomeBiz.com - PowerHomeBiz.com Related posts: 4 Ways to Reduce Your Small Business Taxes Small Business Owner and Unpaid Taxes Deadlines For Issuing and Filing 1099s are Approaching
 
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    Sweet Dreamz Design » Blog

  • Design = More Than Just Beauty

    Barbara Austin
    6 Apr 2015 | 2:27 pm
    “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” ~Steve Jobs I’m guilty. Maybe you are too? What I mean is, I’m guilty of forgetting that the most important thing about design, is how it works—namely, the effect design […]
  • Sweet Brand! Falling hard for Shoes of Prey…

    Barbara Austin
    10 Mar 2015 | 2:46 pm
    {The Sweet Brand! series features awesome niche brands, small companies, solo businesswomen, and even celebrity brand personalities. The purpose of this series is to introduce you to businesses that are kickin’ it in their brand, and to point out what they’re doing right—principles that you can apply to your own brand.} What would you give, […]
  • 3 Essentials to Building a Great Website for Your Biz!

    Barbara Austin
    23 Feb 2015 | 2:40 pm
    So, you’ve decided to take the plunge and put up your first business website (or upgrade your existing one)… …and that’s a really BIG deal! Right? I mean, that website is going to be the hub for all your online marketing, your client leads, your product sales, and so on and so forth. It’s not […]
  • What’s your brand style? 3 questions to help you discover it…

    Barbara Austin
    9 Feb 2015 | 2:15 pm
    Sometimes, it’s easy just to pick a color or a design element we like, and run with it… …say, “I love lime green, and art deco is awesome, let’s do that” (okay, maybe that’s an extreme example, but still—it happens!) Hard as it might be, it’s in your best interest to put a bit more […]
  • Sweet Brand: The REAL Way to Be Irresistible

    Barbara Austin
    2 Feb 2015 | 2:45 pm
    In the past few months, I’ve featured some fantastic brands + the things that make them sweet, like creating products that celebrate the values its’ customers hold dear, and exuding confidence. But, what REALLY makes a sweet brand so compelling to its audience? Often, it’s the things that we ALL want as customers. (You know, […]
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    WebStartToday Blog

  • Challenges while building a Multilingual Website

    surbhi.bharati
    23 Apr 2015 | 1:26 am
    Let’s face it, even though English is a popular international language, there are over thousands of other languages around the world. In this global economy, you really don’t need to be reminded that you work on the World Wide Web. The need for targeting clients in more than one country, or who speak different languages, has never been greater. There are multiple challenges which must be considered when building a multilingual website. We need to ask a lot more questions, not the least of which is if unique site architecture will be required for each language. Will there be different…
  • Capture, Engage, and Convert Customers with Visual Branding

    surbhi.bharati
    15 Apr 2015 | 3:58 am
    Have you ever met someone and walked away with “winner” or “loser” in mind? We, human beings, have a habit of making a perception about everything, be it about other humans, plants, things, business or websites. We make snap judgments about whether or not one is “trustworthy” only after a few seconds of looking at someone and accordingly evaluating the person. Therefore, it is worth giving each new encounter your best shot. If you want to make a lasting impression on your target audience, then make the right decisions. Human beings are wired to react to visuals…
  • Making of an effective website: The real competition

    wst-web-access
    7 Apr 2015 | 5:21 am
    Everyday, there are new propositions coming into the market. You need to be instant and fast to put your ideas and skills across, to make your point before your competitors do so. We help you do that to stay ahead of the game. First, it is important to understand the characteristics that can make or break the effectiveness of your website. Therefore, it is important to know the key elements of an effective website, which are: 1. Appearance 2. Content 3. Multi-device website 4. Search Engine Optimization 1. Appearance Everyone (grandparents included) have a website these days. The web is…
  • Quick ways to increase ‘CONVERSION RATE’ on your website

    wst-web-access
    31 Mar 2015 | 5:10 am
    As we have already rolled into 2015, the world of websites and development is changing more rapidly than ever before. The traffic to your website is one of the key factors important for the success of your business. Leads, sales, and revenue are the outcome of traffic to your website. Therefore, let’s look at ways to increase ‘conversion’ rate of your website. However, before that, let’s understand “‘conversion’ rate” ‘Conversion’ rate is the percentage of users who take a desired action and ways to increase the ‘conversion’ rate of your website is itself given by the…
  • 5 Things Your Competitors Can Teach You about Your Online Presence

    wst-web-access
    9 Feb 2015 | 4:30 am
    They are into similar professional space, sell almost similar products and services. They have same target audiences and may be using similar kind of marketing and website designing tools that you are planning to use. Yes, your competitors, or I would say, your well-wishers too, in case you plan to smartly yet thoroughly analyze your competitors’ strategy. Or allow us here, to help you with some quickies which could guide you about your online presence through your competitors: 1. Branding We are not asking you to spy on them but definitely a close eye and a periodic competitive analysis.
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    SucceedAsYourOwnBoss.com

  • Useful Recruitment Tips for Small Businesses

    Melinda Emerson
    28 Apr 2015 | 2:30 am
    Guest Article Recruiting staff for a small business can be quite complicated and challenging. Balancing the budget is the biggest challenge faced by most startups. They are likely to spend way too much on attracting and hiring employees. Here are some useful recruitment tips for small business owners: Define your hiring strategy: Avoid large hiring at one time: For a startup, it is hard to know when to hire someone and if the business will sustain the growth. Also it’s difficult to manage too much change. Keep your start-up lean: Scratch off roles that you’re not going to need initially.
  • How to Market Your Crowdfunding Campaign

    Melinda Emerson
    27 Apr 2015 | 2:30 am
    It’s no surprise that small business owners are using crowdfunding to raise capital for business ventures or startup projects, especially at a time when bank loans are not easily available to small businesses, and lines of credit are also hard to come by. But if you’re considering crowdfunding, make sure you spend plenty of time planning how you’ll market your campaign. You may have a great crowdfunding idea and story, but if people are not aware of it, you will inevitably fall short of your goal. In order to develop a comprehensive marketing plan for your crowdfunding campaign, you…
  • From Self Employed to CEO: What it Takes to Build a Successful Business

    Melinda Emerson
    23 Apr 2015 | 2:30 am
    Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with@2motivate. Lisa Nichols is CEO of Motivating the Masses, one of the top training and development companies in the world, a best-selling author of 6 books and one of the most sought-after transformational speakers whose global platform has reached and served millions. Ms. Nichols’ extraordinary story of transforming her own life from a struggling single mom on public assistance…
  • How To Find a Small Business Mentor

    Melinda Emerson
    21 Apr 2015 | 2:30 am
    Guest Article Small business is challenging and adventurous, but sometimes it requires help from experienced entrepreneurs to get off the ground. The best mentors in any field are the professionals with proven track records in their industries. In other words, a small business mentor needs to be someone who has successfully run a company and can share valuable insights regarding finance, marketing and planning. Ask Industry Professionals for Advice It’s always helpful to become friends with leaders in your industry. These days that can happen on social media before it does in the…
  • Your #1 Support Staff as an Entrepreneur

    Melinda Emerson
    20 Apr 2015 | 2:30 am
    When it comes to who is your #1 support staff as you launch your new business, the answer might surprise you. When you think of support staff, you might think of your virtual assistant, your secretary, your accountant or any one of the number of people who help you succeed in your business. But your top supporter is a little closer to home. Ready for it? Drumroll please. Your #1 support staff member is your spouse or partner. It’s not such a stretch, really. After all, this is the person who accommodates you when you have to work late to ensure your business doesn’t fall apart. The person…
 
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    Write Money Incorporated

  • Easy ways to market a startup business

    admin
    25 Apr 2015 | 3:48 pm
    Help for small business owners at Write Money Incorporated - Marketing writing advice and tips By Erica Simpson                                 Effective marketing is about more than pushing the message about your startup business out to millions of consumers. To succeed, you  have to introduce your new business to the right people. In fact, a single market a startup business misstep could cost you. . . everything. Money isn’t the greatest challenge that startups face Consider this. The average amount of…
  • Exploring Live Your Potential with JoAnn Youngblood King

    admin
    18 Apr 2015 | 2:22 pm
    Help for small business owners at Write Money Incorporated - Marketing writing advice and tips MEET JoAnn Youngblood King:  Write Money Incorporated’s feature entrepreneur, JoAnn Youngblood King, is a CTA certified success coach, author and owner of Live Your Potential. Equipped with a diploma in Small Business Management, JoAnn is also a member of Coach Training Alliance and The International Association of Coaches. As a trainer for  Project Enterprise, she helps entrepreneurs to gain access to business loans, business development services and networking opportunities. She is…
  • Finding jobs after college

    admin
    13 Apr 2015 | 5:36 am
    Help for small business owners at Write Money Incorporated - Marketing writing advice and tips By Ericka Simpson Found on Business Insider Getting advanced college degrees could instill you with the belief that you deserve to land high paying, quality jobs. It’s at these jobs that you can position yourself for promotions and rewarding challenges that your college education and life experiences have already prepared you to meet. The degrees can also convince you that finding jobs after college is going to be easy. Proven tips for finding jobs after college If that’s what you think,…
  • Analyzing data could be a symptom of fear

    admin
    5 Apr 2015 | 2:49 pm
    Help for small business owners at Write Money Incorporated - Marketing writing advice and tips By Rhonda Campbell     Are you in the habit of analyzing data? I’m talking about really analyzing data. Do you think of all possible outcomes before you consider making a decision? Spreadsheets, databases, industry specific articles and targeted seminars are like friends. You spend hours poring over at least one of them. Data analysis isn’t always good You have to know that you’re heading in the right direction. It’s a smart move, to a degree. Yet, it’s easy…
  • Benefits of hiring temporary workers

    admin
    28 Mar 2015 | 5:56 pm
    Help for small business owners at Write Money Incorporated - Marketing writing advice and tips By Eric Bradford Organizations ranging in size from startups to major corporations are realizing the benefits of hiring temporary workers. Don’t think so? Check this out. Statista says that staffing agencies pull in about 250 billion euros a year. In the United States alone, employers spent nearly $110 billion hiring temporary workers in 2011. 6 major benefits of hiring temporary workers These revenues include direct agency payroll costs and recruiting charges to find and attract skilled…
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    Attention Getting

  • Your Weekend Reading List 4/24

    Gail Oliver, Small Business Marketing Consultant
    24 Apr 2015 | 6:26 am
    by Gail Oliver, Online Marketing Consultant Lots of interesting business news this week, and don’t forget to check out some posts on my blog that you may have missed. 25 Companies Revolutionizing Retail (Business Insider) Over 26,000 Lily Pulitzer for Target Items Now for Sale on eBay (Racked) Handmade Marketplace Aftcra Wants Etsy Sellers (Recode.net) How Barbie Documents Her Glamorous Life on Instagram (Daily Mail) What Facebook’s News Feed Change Means for You (B2C.com) Enjoy your weekend! Gail  Get My May Marketing Calendar for Online Shops The May version of my very…
  • Google Tweaks Search Algorithm to Favor Mobile-Friendly: Quick Test to See If Your Site Is

    Gail Oliver, Small Business Marketing Consultant
    22 Apr 2015 | 11:48 am
    by Gail Oliver, Online Marketing Consultant Wonder why #Mobilegeddon wastrending on Twitter yesterday? After announcing in February that they would be giving preference to mobile-friendly sites when users search from their phones, yesterday Google officially made the change to its search algorithm. If in the next two weeks you see your search traffic from mobile drop off (traffic source usually has “m.” in front) then your site may not be mobile-friendly. With 60% of all searches now being done on people’s phones that could really hurt your business. What is…
  • 3 Awesome E-commerce Tips of the Week

    Gail Oliver, Small Business Marketing Consultant
    21 Apr 2015 | 3:14 pm
    By Gail Oliver, Online Marketing Consultant I found some really effective tactics being used at some online shops that I thought I would share, that may add value to your e-commerce site. Make Your Email Sign Up More Attention Getting The Palm Tree Boutique did something smart. When I land on a home page of an online shop, I typically get an annoying box asking me to sign up for their newsletter that I almost immediately click shut. But Palm Tree did something different and put up a very large photo image instead, plus offering 20%, which is quite generous. It was much more effective. Let…
  • Your Weekend Reading List 4/17/15

    Gail Oliver, Small Business Marketing Consultant
    17 Apr 2015 | 7:24 am
    by Gail Oliver, Online Marketing Consultant Lots to catch up on this weekend. And don’t forget, I just launched my new Ebooks packed with so many insider secrets they will help take your small business to the next level. I have more ebooks for other industries coming out in the next few weeks so stay tuned! Buzzfeed’s Most Shared Content is Not What You Think (B2C) Instagram Takes Another Step Towards E-commerce (AdWeek) 6 Tools to Personalize the Experience at Your Online Store (Tech.co) Are Facebook’s Budding E-commerce Dreams a Threat to Amazon? (The Motley Fool) If…
  • Which Social Media to Use For Your Business

    Gail Oliver, Small Business Marketing Consultant
    15 Apr 2015 | 12:15 pm
    by Gail Oliver, Online Marketing Consultant Do you ever wonder if you are spending too much time promoting your business on the wrong social media sites, sites where you target market may not be? As easy way to find out which social media sites your potential customers are on, is to look at the following of some of the big players who target the same people you do, and where they seem to be having the most success. Is YouTube the Best Social Site for Your Business? For example, Bethany Mota is a 19-year YouTube sensation who posts beauty tutorials. Her following on YouTube is over 8.5…
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    Paychex BuildMyBiz

  • Boost small business sales by improving customer experience

    20 Apr 2015 | 7:03 am
    Understanding consumers is complicated in any industry. However, entrepreneurs can keep some strategies in mind to connect with their audience and boost small business sales. When owners take the time to put these strategies to work and tailor them to their company and customers, it increases the chance of having customer relationships that can last for years. These tactics should be applied to the business as a whole, and all staff should know the expected outcomes. Great customer experience A McKinsey study found that 70 percent of purchases are made based on how the customer feels…
  • How to avoid hiring a bad employee who’s good at interviews

    14 Apr 2015 | 6:05 am
    There is an inherent risk with hiring new employees. In interviews, candidates show their best selves, so it can be difficult to determine whether or not they’ll maintain their perceived performance once they’re on the payroll. To reduce the risk of hiring a bad employee with good interviewing skills, consider these strategies: The bad hires Sometimes companies hire a staff member who doesn’t turn out the way supervisors expected. Perhaps this person excelled at his or her interview or the job wasn’t a good fit. TribeHR provided a few potential solutions for…
  • Be a better communicator in the corporate world

    9 Apr 2015 | 12:50 pm
    Business communication can be tricky to master. Employees need to understand and comprehend what entrepreneurs are thinking in order to succeed in their positions. Owners need to communicate clearly and concisely with their staff as well with other entrepreneurs in order to encourage positive business opportunities and outcomes. Here are some tips that help entrepreneurs communicate better with their corporate peers and employees: 1. Make it simple for employees CEO.com has some very simple recommendations for businesses looking to open up communication. One of them was clearing the…
  • 4 characteristics to watch out for when interviewing applicants

    6 Apr 2015 | 1:42 pm
    After business owners start their venture, the next step is for them to find employees. One of the more difficult aspects of small business HR is predicting which candidates will be a good fit. That’s why having some tips on hand for what to look out for can help entrepreneurs determine who is best suited for their company. Here are some red flags that business owners should beware of in applicants: 1. Empty mind and empty hands Business Management Daily highlighted the importance of candidates coming in prepared. This doesn’t mean they must have a briefcase stuffed with…
  • How to encourage productivity among employees

    31 Mar 2015 | 8:32 am
    Managers have to face many different types of employees and their personalities; the good and the bad. To encourage the best from any kind of personality in the workplace, supervisors can implement a variety of human resource strategies to help ensure all employees into valuable assets for the company. Managing the good Mashable reviewed ways supervisors can approach extremely intelligent employees. It’s easy to be intimidated by workers who have experience and a high IQ. The source gave an example of someone who has to oversee a group of engineers. These kinds of workers may…
 
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    Small Biz Viewpoints

  • How to Protect Your Business Against Legal Disputes

    SmallBizViewpoints
    27 Apr 2015 | 6:50 pm
    Taking precautions ahead of time can save small business owners from potential lawsuit and the hassle that come with it. Follow these tips to protect your business. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Who and What Matters for Small Business Safety

    SmallBizViewpoints
    26 Apr 2015 | 6:07 pm
    Workplace safety should be on top of mind for small business owners. Use these tips to ensure your workplace is safe to protect yourself from lawsuits. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Financing Solutions to Keep Your Small Business Afloat

    SmallBizViewpoints
    25 Apr 2015 | 11:24 am
    Small business owners can run into cash flow problems easily if not managed properly. Here are some financing options you can consider to meet emergency needs. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • School System Reform: Good or Bad Idea?

    SmallBizViewpoints
    25 Apr 2015 | 11:19 am
    An educated workforce is a must for thriving nation. School reform provides an opportunity to improve the student education to give them competitive edge. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 6 Ways to Attract Better Customers to Your Business

    SmallBizViewpoints
    21 Apr 2015 | 7:36 pm
    A "Bad" customer can cost 10x as much as "good" customer for small business owners. 6 tips to attract "good" customers to improve sales and profit. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    blog.directcapital.com

  • How To: Select Accounting Software for Your Small Business

    Alex Myers
    23 Apr 2015 | 7:00 am
    Invoice Generation and Tracking an Important Feature Being a business owner doesn’t mean you’re a pro at every aspect of the business. Accounting, for example, takes a specific skillset to really master it effectively. Good news, business owners: You don’t have to be an expert accountant to do your bookkeeping efficiently and correctly. All you need is good accounting software to help you. Since selecting accounting software is half the battle, Direct Capital is will help guide you towards the best one for your business. What to Look for in Your Accounting Software Invoice generation:…
  • Top 50 Essential Technology Tools and Software Platforms for Dentists and Dental Care Professionals

    Scott Lynch
    22 Apr 2015 | 8:10 am
    Dental care is one of the most important things people can do for their overall health, yet most people hate going to the dentist. That’s why dentists need to have the right tools to make their patients feel comfortable and to educate patients about the proactive steps they can take to improve and maintain their dental health. The other challenge dentists face is billing patients and ensuring payment because most major medical plans don’t cover dental bills, and many people do not have dental insurance. Dentists have clinical and financial needs that other medical professionals…
  • The State of Small Businesses 2015

    Scott Lynch
    22 Apr 2015 | 7:03 am
    It’s 2015 and small businesses nationwide are hoping it will usher in growth and prosperity. Whether the current political climate will help or hinder small business remains to be seen, but one thing’s for sure: The recent power shift in Washington introduces a new set of conditions and possibilities that every small business owner should consider. In the graphic below, Direct Capital has illustrated a number of factors that could change the landscape of American small business dramatically. In broad terms, the last three decades have seen consistent (if limited) growth in small…
  • 6 Ways to be More Productive in the Morning

    Alex Myers
    17 Apr 2015 | 7:00 am
    A Healthy Morning Ritual Will Give You an Energy Boost We all have those days when you just can’t wake yourself up; when the sun is up, the clock is ticking by, and yet you stay right where you are. This doesn’t happen because you don’t love your job or you don’t want to go to work. Sometimes, jumping into your morning routine is just plain difficult. Maybe it’s time to switch it up and do something new in the morning to get yourself moving and feel even more productive by lunch time. The Best Ways to Get More Work Done Each Day Direct Capital specializes in helping small…
  • Eight Tips to Go Green and Stay Green

    Alex Myers
    15 Apr 2015 | 7:00 am
    Finance Automatic Lights to Keep Costs Down There is one constant in business: Increasing revenue and production. Sometimes doing so doesn’t just come in the form of more money coming in. It can also mean reducing costs going out, like electricity, paper waste, and other business expenses. There are some assets you just can’t do without and Direct Capital wants to help you reduce those costs anywhere you can.  One of those ways is to make your office more eco-friendly. Whether you are an active recycler or go green-type at home, doing so in your business can significantly help reduce…
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    WP Curve

  • 8 entrepreneurs reveal the 1 critical skill they focused on to grow their business

    Kyle Gray
    27 Apr 2015 | 7:00 am
    For many entrepreneurs, focusing on 1 critical skill will lead to success in the early stages of their business. For new entrepreneurs, finding that skill and focusing on it could mean the difference between success and failure. In this post, we hear from 8 different entrepreneurs and learn about their “1 critical skill.” I asked them the following questions: What was the 1 skill or activity you focused on that made your startup(s) successful? How did you know this was where you needed to focus? Did you need to sacrifice in other areas of your business to focus on your 1 skill? What…
  • 17 Slack integrations to spice up your team communication

    Kyle Gray
    21 Apr 2015 | 10:45 pm
    Using Slack for team communication has dramatically improved the speed and efficiency of our team. Slack has saved us thousands of dollars by enabling our team to communicate without the need for email. It is hard to do it justice in a blog post; Slack is something you need to try and experience to really grasp its potential. How Slack with revolutionize your team communication by integrating your favorite apps. @WPCurve goo.gl/UtvCWd – CLICK TO TWEET In this post, we’ll share tips on how to integrate Slack with 17 other web apps that will change how you view team communication…
  • 5 tools to write killer copy that gets shares and leads

    Liston Witherill
    21 Apr 2015 | 7:19 pm
    Kyle’s note: Liston is a copywriter who focuses on the psychology of decision making in his work. We invited him to to share a few of the tools he uses every day to optimize his writing. This is a good collection, I’m using a lot of the same apps. Over to Liston: As you furiously type away on your latest piece of content, you start to wonder… Will anyone read this? Will anyone share it? Recommend it? Will it bring leads and customers? Because that’s the point of writing – to be heard. To make an impact on your readers. To show them how awesome and boss you are. And to…
  • Startup content marketing survey analysis (with some surprising results!)

    Kyle Gray
    21 Apr 2015 | 7:23 am
    We recently ran a survey targeting startups and investigating how they approach content marketing. We had quite a diverse group of businesses respond to the survey; including big names like Moz, Unbounce, Baremetrics, Zapier and KISSMetrics. Below is our analysis of the responses. You can find a full report embedded at the bottom of this page. Do you use content marketing for your startup? We did not want to assume everyone on the survey would be using content marketing. This question opened up the discussion for anyone who does not do content marketing. We gave the people who responded…
  • How to create an editorial calendar (and stick to it!)

    Kyle Gray
    15 Apr 2015 | 6:46 am
    Kyle’s note: This is a piece co-authored by Adam Franklin from Bluewire Media and myself. We pooled our knowledge to create a guide on editorial calendars together how effectively use them. The secrets of creating an editorial calendar for #contentmarketing and how to stick to it! goo.gl/nohX7H – CLICK TO TWEET If you are serious about content marketing for your business, then it’s likely you’re publishing content on a regular basis. Going from post to post coming up with ideas, researching and creating your content can drain your energy and lower the quality of your content. An…
 
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    Tanya Smith Online » Tanya Smith Online - Social Content Marketing and Content Strategy for Service Providers

  • It’s Called Social Networking For a Reason

    Tanya Smith
    14 Apr 2015 | 6:04 pm
    While many businesses work with social media to grow their target market audience, there is an amazing opportunity to meet with and connect with other business owners when you truly keep the social part in mind. Whether you are online or off, networking is a chance to share advice, find service providers, promote one another’s content, connect […]
  • 5 Types of Snack Sized Content for Marketing On Social Media [Infographic]

    Tanya Smith
    7 Mar 2015 | 12:30 pm
    Lately, I’ve really been getting my image geek on with a few classes I have taken.  My favorite right now is Traffic Driving Image by Socially Sorted via @DonnaMoritz (rockstar image marketing queen). Since I’ve been sharing some snack sized social media tips lately on Instagram, they’re getting quite a bit of traction in a […]
  • Social Media Gets So Much Easier When You Know Your Target Market

    Tanya Smith
    5 Mar 2015 | 9:30 am
    If you’ve been operating your website and business for a while, you probably have a good idea of who your target market is. The Entrepreneur.com encyclopedia defines this: Definition of Target Market: A specific group of consumers at which a company aims its products and services But your social media audience could be considerably different. […]
  • Growing Your Highly Targeted Social Media Following

    Tanya Smith
    19 Feb 2015 | 7:17 am
    We’ve all seen profiles on Facebook and Twitter with thousands, and even millions of followers. We’ve seen the same on other social networks. If you’re starting with a small following it may seem a little overwhelming and it probably feels like you’ve got to somehow catch up. But the truth is, numbers don’t always mean a lot when […]
  • Managing Your Social Networking Time Effectively

    Tanya Smith
    5 Feb 2015 | 7:25 am
    Social media by far is one of the most important business communication developments in a long time, but it is arguably also one of the biggest distractions. Social networking often turns into a huge time suck for otherwise productive business owners. That’s why learning to manage your own social networking time will help you leverage all […]
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    Small Business Blog | Hiscox

  • 4 Basic Ways to Save on Small Business Insurance

    Hiscox Blog
    28 Apr 2015 | 3:00 am
    In today’s business environment, you should think about small business insurance in the same way that you think about your website – both are must-haves when it comes to keeping your operations running. Since having business insurance is a necessity, you’ll likely want to know how you can save money on it while still maintaining the coverage you need. Here are four tips for doing just that. 1) Shop Around Business insurance policy premiums differ among insurance companies and depending on your line of work. Ask friends and family for the names of companies or agents who specialize in…
  • How Small Business Owners Can Successfully Plan for Retirement

    Hiscox Blog
    24 Apr 2015 | 9:58 am
    Retirement is a topic that’s important for everyone, but especially for successful entrepreneurs who have to also consider the continuity of their businesses. As a small business owner, you know that no one cares more about your business than you do. So when you’re planning for your own retirement, you need to plan for your business as well. Here are some things you need to know. Consider Your Options As a small business owner, you have a wider range of options for saving for retirement than your friends with regular employment.  Indeed, one of the benefits of being an entrepreneur is…
  • 3 Unique Ways Small Business Can Celebrate Earth Day

    Hunter Hoffmann
    22 Apr 2015 | 3:00 am
    Today is Earth Day and it’s an opportunity for every business, no matter how big or small, to make some changes that will help reduce energy consumption and keep our world clean. These are worthwhile things, clean air is something most people enjoy. Well, except those who are into Rollin Coal, but that’s a story for another day. Less energy use also means reduced costs, something every small business owner can get behind. Here are three easy ways you can use to get into the spirit of Earth Day and reduce your costs now: 1. Get your head in the clouds Moving your data into the cloud is a…
  • 5 Super Simple Ways Small Businesses Can Shine at Festivals

    Hiscox Blog
    20 Apr 2015 | 6:32 am
    Whether you’re in California for Coachella, bumping elbows with the hottest bands and tech startups at South by Southwest, or just enjoying a local gathering, springtime is synonymous with festivals. These events are big business – the top 3 music festivals in the world grossed more than a billion dollars in 2014. It’s a time to get outside, have some fun, and, naturally, think of ways to amp up your small business’ marketing and promotion. During spring and summer festivals take advantage of often-overlooked opportunities to promote your business. Here are five ways to get…
  • 8 Ways Small Businesses Can Have a Big Impact during National Volunteer Week

    Hiscox Blog
    15 Apr 2015 | 8:08 am
    April 12 – 18 marks National Volunteer Week, which is the perfect time to think about ways that your small businesses can give back to the communities where you have operations and your clients live. Simply by existing and creating countless jobs, small businesses already have a major impact on our communities. But, there’s always more you can do. So, if you live by the maxim set forth by John F. Kennedy, “ask not what your country can do for you—ask what you can do for your country”, then check out our list of the top 8 ways that small businesses can have an even bigger…
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    Rabid Office Monkey for Business

  • Saddle Up, Partner: 5 Pieces of Advice to Read before Entering Your Business into a Partnership

    Contributor
    27 Apr 2015 | 5:30 am
    The latest from Rabid Office Monkey: Business-to-business partnerships are a great way to produce a strong support network of symbiotic business relationships that help companies to flourish in a given market. Your company may depend on establishing a partnership with another business to function properly in your industry. Alternatively, two businesses may simply partner up to employ creative tactics to pass customers back and forth for repeat sales. Whatever the reason for involving your company in a partnership with another business, there are a few issues you need to be aware of before…
  • Team Building: Fun Ideas for Bringing Your Office Together

    Marlena Stoddard
    26 Apr 2015 | 5:30 am
    The latest from Rabid Office Monkey: If you want to bring your office closer together, there are many fun team building ideas that you can enjoy trying. A company with happy employees will do better and be more successful. There are many activities that will help employees to bond. Lunch Meetings If you want to help your employees to feel closer together, schedule regular lunch meetings. You can either cook meals or order in dishes from eateries, or you can have your meetings at different restaurants if you want. Your employees can learn new skills and enjoy eating some good food with their…
  • What is a Graduate Loan

    Stacy Jackson
    25 Apr 2015 | 7:00 am
    The latest from Rabid Office Monkey: The post What is a Graduate Loan appeared first on Rabid Office Monkey for Business.
  • Why Shipping Is One of the Most Important Parts of Your Business

    Contributor
    24 Apr 2015 | 5:30 am
    The latest from Rabid Office Monkey: There are many parts of a business that are important. However, in today’s globalized and highly internet savvy economy, shipping has become more important than ever. Neglecting your shipping department and policies is a mistake. 1. It Determines the End Quality of Your Products One thing that poor shipping practices can do is result in disgruntled customers and partners in your supply chain. For example, if you have developed a relationship with a retail store to carry lawn ornaments that you manufacture, you better make sure that you are able to ship…
  • 7 Innovative Videos Taken by a Drone

    From Around the Web
    23 Apr 2015 | 5:30 am
    The latest from Rabid Office Monkey: The new frontier for videography is shooting aerial footage by multi-rotor aircraft aka Drone. (Let’s be honest, your inner child is excited.) Drones allow your camera to take flight and capture an unprecedented video experience. Drones can be used for concerts, sporting events, disaster surveys, real estate listings, action sports, cityscapes, wedding videos, and majestic views of nature. Videographers can view stunning aerial footage via drone in real-time from their mobile phones. The sky’s the limit thanks to the rise of the unmanned aerial…
 
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    JDR Group's 'Digital Prosperity' Blog

  • Eight Blog Post Tips to Instantly Help You Write the Perfect Post

    24 Apr 2015 | 5:17 am
    Every marketer understands the importance of blogging relative to building a brand and enhancing the company’s online presence. Blogs serve countless purposes in an online marketing strategy. They can seamlessly connect social media accounts to business websites, and help paint a business owner as an industry authority, among other things. However, unless the blog is written with quality and conversion in mind it will fail. Here are eight blog post tips that will help you create an effective blog post every time.
  • ‘Bounce Rate’ in Google Analytics Explained - Why It Matters & How to Improve It

    20 Apr 2015 | 11:39 pm
    Is your website performing optimally? Are your site visitors staying on your site to explore it, or are they leaving after reviewing only the landing page that got them there? If the latter is true then your website is suffering from a high bounce rate, and that could be bad for business. If your bounce rate is high for the wrong reasons, you’ll need to figure out how to keep visitors on your site longer (increasing the chance of conversion) by decreasing your bounce rate. However, first thing’s first. Exactly what does ‘bounce rate’ mean, and why does it matter?
  • Brand Identity: Just a Logo?

    Yasirah Fatimah
    20 Apr 2015 | 2:21 am
      Do you know the difference between brand, identity and logo? Although the three terms are most commonly used in conjunction with each other; believe it or not, they mean and do completely different things. I myself, just as I'm sure a lot of other people, am guilty of having used the words interchangeably many times. What is worrying about this misconception though, is that not been able to distinguish the difference, can potentially cause harm to your business and limit you from gaining leads. We're going to go through with you the differences between these confusing terms. Let's…
  • Twitter ROI: 4 Ways To Boost Your Leads

    Yasirah Fatimah
    18 Apr 2015 | 2:20 am
    The massive online community is something from which many businesses only see the forefront of, and it may seem as a reward-some opportunity. In reality the backstage to the entire process of gaining results from it, is a long and hard process that if not done properly, can change the whole expected outcome. Why Measure Your ROI? The 'Twitter-sphere' has a huge amount of people that are a part of it. The opportunities are endless when it comes to incorporating it into your marketing campaign.
  • E-Commerce: 5 Tips for Selling Online

    17 Apr 2015 | 8:36 am
    The buying habits of the modern day consumer have changed dramatically. High streets are proving to be less and less popular with consumers now, who do more shopping from the comfort of their homes. With this in mind it is now so important to get your company selling online. Unfortunately I have to bring bad news, just having an online shopping environment or e-commerce store on your website isn't going to make you or your company millions overnight. Sorry. But by reading this article, I'm going to outline areas that can improve your e-commerce website and help move you towards generating…
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    Blog | Harbor Compliance

  • IRS Form 990 Due May 15, 2015

    James
    17 Apr 2015 | 1:42 pm
      Important Compliance Deadline for Nonprofits: Form 990 is due on 5/15/2015   For nonprofits on a calendar tax year, your annual 990 filing is due May 15, 2015. This applies to most nonprofits. Organizations not on a calendar tax … Read more >> The post IRS Form 990 Due May 15, 2015 appeared first on Blog | Harbor Compliance.
  • Staying Compliant Using Form 1023-EZ

    James
    15 Apr 2015 | 7:38 am
    Last week, we shared an update from the IRS on Form 1023-EZ, which has streamlined approval of 501(c)(3) applications. Using the new form, nonprofits typically receive a determination letter in less than 30 days, sometimes as little as two weeks.… Read more >> The post Staying Compliant Using Form 1023-EZ appeared first on Blog | Harbor Compliance.
  • Montana No Longer Requires Certificates of Existence

    James
    8 Apr 2015 | 8:52 am
    On February 18, 2015, the state of Montana passed Senate Bill No. 35, which eliminates the Certificate of Existence requirement for foreign business entities. Instead, businesses qualifying in Montana will affirm “a statement that the foreign corporation has complied … Read more >> The post Montana No Longer Requires Certificates of Existence appeared first on Blog | Harbor Compliance.
  • How Effective is IRS Form 1023-EZ? A Look at the Numbers

    James
    6 Apr 2015 | 11:25 am
      In July 2014, the IRS released Form 1023-EZ in an attempt to reduce a backlog of over 50,000 applications. Upon the form’s debut, there were a lot of questions regarding the form’s effectiveness, how long it would take, etc. … Read more >> The post How Effective is IRS Form 1023-EZ? A Look at the Numbers appeared first on Blog | Harbor Compliance.
  • DC Biennial Report Due MAY 1st, 2015

    James
    30 Mar 2015 | 7:42 am
    If your business has registered in the District of Columbia, we have a special compliance announcement! The Department of Regulatory and Consumer Affairs, informally known as the DCRA, has extended the deadline for DC biennial report filings to May 1, … Read more >> The post DC Biennial Report Due MAY 1st, 2015 appeared first on Blog | Harbor Compliance.
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    THE RESOURCEFUL CEO™

  • Non-Profit Board Participation and Business Owners

    Tiffany C. Wright
    21 Apr 2015 | 8:00 am
    Non-profit board participation is something that many corporate climbers do. If you look at the roster of board members of your local United Way, Big Brothers Big Sisters, Cancer Society, etc., you will notice the names of various directors and vice presidents of Fortune 1000 corporations with a local presence. One reason is these corporations […]
  • A High Performance Tune Up for Your Business

    Tiffany C. Wright
    17 Apr 2015 | 8:00 am
    I received this from the Tuck Executive Program at Dartmouth. I graduated with an MBA from Wharton, but I attended this program as a refresher course, and still think this a great program to attend. The focus is on small and medium businesses, not on distant corporate theories. I believe that all of you business […]
  • Musings on Taxes and Employees’ Money Management

    Tiffany C. Wright
    15 Apr 2015 | 10:15 am
    VITA A few years ago I served as a volunteer with VITA. VITA is the acronym for Volunteer Income Tax Assistance and is the IRS-backed program that provides free tax services to individuals with an income level of 80% of the AMI (area median income) and below. It was definitely an interesting experience. For my […]
  • Infographic: Inside a Successful Manager’s Mind

    Tiffany C. Wright
    10 Apr 2015 | 8:00 am
    Here is an infographic I thought would be great to share. Whether you think of yourself or your employees who are managers, there are some great takeaways here regarding being a successful manager and leader. – TCW Pepperdine University Online MBA Degree
  • Our Biggest Challenge, Currently: Marketing

    Tiffany C. Wright
    7 Apr 2015 | 8:00 am
    In response to your question, let me first say that nothing keeps me up at night. Early in my “career” as an entrepreneur an investor told me, “You know you are an entrepreneur when you can get a good night’s sleep even when you don’t know how you’ll make payroll.” To tackle issues, I need […]
 
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    Small Business Heroes

  • The world’s first bookkeeping app for Apple Watch

    The Small Business Heroes Team
    27 Apr 2015 | 7:42 am
    Exciting news for tech-savvy accountants: the Apple Watch can help you speed up one of your most time-consuming tasks! Receipt Bank, the award-winning productivity app, has launched the first ever bookkeeping app for the world’s most sought after device. The app takes the form of a new bookkeeping dashboard, which is an extension of Receipt Bank’s Practice Platform tool.  It gives senior managers in accounting and bookkeeping firms access to key metrics on-the-go and in real-time for the first time through the new Apple Watch app. The dashboard reports on a number of KPIs that…
  • The Smart Pension Guide to Negotiating the Auto Enrolment Minefield Safely

    The Small Business Heroes Team
    20 Apr 2015 | 2:23 am
    With the deadline to sign up to a workplace pension scheme for employees looming for many SMEs and The Pensions Regulator’s most recent research indicating many businesses are totally unaware that it’s coming, there are several key points businesses need to be aware of when it comes to auto enrolment and workplace pension. Will Wynne, co-founder and managing director of London-based auto enrolment pension platform, Smart Pension, shares his thoughts on the topic. Background Government research showed that too few people were making contributions into a pension and that a “pensions time…
  • Top tips for finding your niche

    The Small Business Heroes Team
    14 Apr 2015 | 2:03 am
    Giles English, Co-Founder of Bremont Watch Company, provides seven top tips for niche businesses looking for global market success.     Niche markets are extremely valuable, if sometimes tricky areas in which to establish a business. Usually containing fewer competitors, growth in niche markets can be fast, though this can be a double-edged sword as the number of possible customers is not only smaller than normal, but harder to find as well. The Bremont Watch Company operates in the niche of high-end luxury watchmaking. Typically dominated by Swiss companies, our aim was to bring…
  • 10 things you need to know before becoming a company director

    The Small Business Heroes Team
    8 Apr 2015 | 2:58 am
    ‘Yes, I’ll be a Director of the Company’ This is a situation in which many people find themselves. Beware, becoming a company director is not just a title, the role has duties and responsibilities that you shouldn’t ignore. If you are considering becoming a director do not underestimate your obligations to the company and its shareholders.  And don’t believe anyone who says that you will not have to do anything within the company and that your appointment is just a formality – this is simply not true. A director who naïvely abdicates responsibilities to fellow directors…
  • How Investing in Greener Business Practices Can Help Your Business Grow

    The Small Business Heroes Team
    30 Mar 2015 | 7:47 am
    Business owners have to make tough decisions on a daily basis, and the difference between making a good decision and a bad one can often have far-reaching consequences. When there are questions of ethics, social responsibility and what is morally right, decision making quickly becomes an even more stressful process for anyone with a conscience. Thankfully, and despite what some people might suggest, there is space for a conscience in business – at least when it comes to the environment – as decisions that are profitable and green are not mutually exclusive. Tangible Savings Making your…
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    Great Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories

  • 5 Inspiring Stories Of Women Entrepreneurs

    Entrepreneur Writer
    7 Apr 2015 | 4:42 am
    Women entrepreneurs have had to face cultural bias, sexism and other challenges across the world to seek success. Many have succeeded and become leaders who inspire us. Read how some of the world’s most powerful entrepreneurs – and women – overcame all odds to get where they are today. Oprah Winfrey Born to a single teenage mom and frequently molested between the ages of...You can also check these cool business articles:How To Make A Billion Dollars?Ello.co – An Innovation In The Social Networking WorldGreat Business Ideas, Entrepreneurs, Start Ups &…
  • Learn To Love To Struggle

    Entrepreneur Writer
    31 Mar 2015 | 12:38 am
    What do you think about struggle? Do you like it, or would you better avoid it? How do you meet struggle – as a challenge, or as an obstacle? How much struggle can you take when you have to? You probably have thought like this, but have you realized something really important, something global? No matter what you do, no matter who you are,...You can also check these cool business articles:The Habits Of The Wealthiest PeopleThe Pursuit of Happyness MovieGreat Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories
  • The Pursuit of Happyness Movie

    Entrepreneur Writer
    29 Mar 2015 | 11:59 pm
    The Pursuit of Happyness is one great movie about the life of a man who found himself homeless, broke, without a home, and totally desperate. It’s about his struggle for getting up again and becoming a millionaire. If you like movies about winning the fight with life, this one may be really for you. And the best thing here is that it’s based on...You can also check these cool business articles:Chris Gardner – From Homeless to a Millionaire4 Amazing Start Up StoriesGreat Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories
  • Talent Trail’s Story – Tailored Internships

    Entrepreneur Writer
    28 Mar 2015 | 3:48 am
    Internships can be really helpful for the start of your career or learning about a business. Where to find the best internship for you? Talen Trail might be a good place to start. This brand new college start up allows companies publish branded and focused landing pages for finding the best interns they need. The site has a large database with candidates, which are...You can also check these cool business articles:Finding Good Domain Names Could Be a Great BusinessWhat Is A Start Up Accelerator?Great Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories
  • How Ellon Musk Started In Business

    Entrepreneur Writer
    7 Mar 2015 | 11:18 am
    Ellon Musk is one of the greatest entrepreneurs of our time, that’s for sure. His story is a great one, too. And here are some good news… You can watch it here. There is a popular saying “Sky is the limit”… On the following video you will see how this super successful entrepreneur reached not only the sky, but also the space (literally). The...You can also check these cool business articles:Ellon Musk’s Story Is Simply AmazingThe Amazing Stories Of Several Young And Successful Entrepreneurs…Great Business Ideas, Entrepreneurs, Start Ups…
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    Strategy Lab Marketing

  • Random Acts of Lottery Tickets (RALTs) – Episode 9 #InTheLab

    Jeph
    13 Apr 2015 | 1:17 pm
    Random Acts of Lottery Tickets (RALTs) – coming to a city near you… Random Acts of Lottery Tickets are a way to make someone’s day. You should try it for yourself, no you don’t need to give away lottery tickets, any type of good deed will work! I’ve been giving lottery tickets away to people in presentations, in workshops, during client meetings, in class, the first time I meet someone, and sometimes at complete random. I love it. It’s incredibly fun to watch people’s faces when you do something for them unexpected. You can truly create bliss out of…
  • How Do You Design a Logo? – Episode 8 of #InTheLab

    Jeph
    6 Apr 2015 | 5:09 pm
      If you need a logo designed, better call Eddy! Episode 8 of #InTheLab I get to talk to Eddy Alvaro, a design, dance, and digital professional from Regina who has a brilliant way of looking at designing your next logo. Eddy has a brilliant eye for design. In everything he creates he takes into account who the audience is, what he’s trying to get out of them and determines the minimalist way to get there. He’s a creative mastermind who takes the personality of an organization and captures it in a logo. Outside of design Eddy’s just a down to earth dance teachin’…
  • How Companies Grow, Short Vs Long Term Profits – Episode 7 of #InTheLab

    Jeph
    27 Mar 2015 | 2:29 pm
    The 20 mile march In Jim Collins’ Great By Choice he tells the story of the famous discovery of the South Pole. Roald Amundsen and Robert Falcon Scott were both vying to be the first explorer to plant their country flag at the South pole. Amundsen did a lot of prep work. He learned about extreme cold, he lived with Eskimos to see how they deal with the cold, he researched the trip, he stashes much more supplies than he needed, just in case something happened along the way. Scott was the polar opposite. Instead of a dog sleigh (Amundsen learned from the Eskimos), Scott used a…
  • Episode 6 of #InTheLab – What’s the Future of Marketing?

    Jeph
    16 Mar 2015 | 11:42 pm
    What is the future of marketing? The answers simple, social objects.  What does that mean for your company or organization? You need something, something tangible, something people can use/wear to show their support to your company or cause. Think about it, what we wear and support is a reflection of what we care about. More and more as a society we’re looking for meaning, a deeper feeling from what we’re doing and where we are spending our money. Consumers aren’t dummies, you can’t fool people, you can’t be gimmicky, and you can’t waste people’s…
  • Everything in Life Can Be Better – Episode 5 – #InTheLab

    Jeph
    10 Mar 2015 | 8:32 am
    If you don’t think so you’ve already given up. When I made chocolate chip cookies for the first time and took them out of the oven I noticed something peculiar. The cookie to chocolate chip ratio was way off. What had I done?!? Note to self, never believe how much chocolate chips a recipe calls for. It’s always more if you want to make delicious cookies. But why would the folks at Company’s Coming lie to me?  Doesn’t everyone want to make delicious cookies?  Not being able to change every cook book on the planet due to logistics I had to resolve to a different…
 
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    Fit Small Business

  • Best Payroll Software Reviews: ZenPayroll vs. Intuit vs. Patriot

    Jeremy Marsan
    26 Apr 2015 | 5:52 pm
    Online payroll software makes it easy to calculate wages, pay employees via direct deposit and file taxes with the government. We looked at the top payroll software for small businesses and compared their features, ease of use, price and customer service. Below is our recommendation along with a comparison of the top 3 services: Best […] The post Best Payroll Software Reviews: ZenPayroll vs. Intuit vs. Patriot appeared first on Fit Small Business.
  • Small Business Hiring: How David Can Beat Goliath At Finding The Best Employees

    Marc Prosser
    24 Apr 2015 | 8:49 am
    I told Kevin Walker, Director of Employer Insights of Indeed, that I wanted to write an article about best practices for small business hiring. He responded that many of the hiring challenges facing small businesses were the same as those facing large companies. To find and hire the best employees, all businesses need to follow […] The post Small Business Hiring: How David Can Beat Goliath At Finding The Best Employees appeared first on Fit Small Business.
  • 28 Press Release Examples From The Pros

    Jaqueline Thomas
    23 Apr 2015 | 8:49 am
    Writing a great press release can be intimidating if you’ve never done one before. What should you say? How should you format it? What’s important to include and what should you always avoid?  Keep reading for our tips and 28 real live press release examples from other professionals. (Pro Tip: Want to know who’s the […] The post 28 Press Release Examples From The Pros appeared first on Fit Small Business.
  • Patriot Payroll Review

    Jeremy Marsan
    22 Apr 2015 | 9:51 am
      What is it? Small business payroll software. How Popular is it? Patriot Software is a small company with under 50 employees. Similar Products? ZenPayroll What does it do well? Offers basic payroll at a very affordable price. What does it not do well? Add ons like Time & Attendance, Accounting and HR Software are […] The post Patriot Payroll Review appeared first on Fit Small Business.
  • Intuit Payroll Review

    Jeremy Marsan
    22 Apr 2015 | 9:51 am
      What is it? Small business payroll software How Popular is it? Over 1 million small businesses use Intuit Payroll services. Similar Products? ZenPayroll What does it do well? You get a high level of control over payroll. You can setup multiple pay schedules, split direct deposit across 2 accounts, accrue vacation/sick days and more. […] The post Intuit Payroll Review appeared first on Fit Small Business.
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    The Shoeboxed Blog

  • Our New Home in American Underground

    Emily Farrar
    10 Apr 2015 | 8:25 am
    A few weeks ago, we packed up our office of five years and moved to our new headquarters at American Underground @ Main, an awesome coworking and office space for startups located in the heart of downtown Durham. We couldn’t be more excited to join this community of bright, enthusiastic entrepreneurs! Here’s what a few of our team members had to say about the move, along with some photos of our new home: “The proximity to and density of other companies working hard and solving real problems has an unparalleled effect on our ability to do the same. From learning and…
  • Last minute tax season questions? Ask a pro!

    Michael Hourigan
    2 Apr 2015 | 8:13 am
    Do you have questions about filing for a tax extension or just want to make sure you get off on the right foot in 2015? You’re in luck! Shoeboxed is sponsoring a last minute tax season webinar hosted by Tax Alli. Tax Alli’s CEO, Zach Olson, will be answering Shoeboxed users’ tax-related questions. A little bit more about Zach and Tax Alli: Zach Olson is the Founder and CEO of TaxAlli.com. Tax Alli pairs you with one of their in-house accounting teams and provides you with software, which allows you to easily collaborate with their accounting team. Simply connect your bank…
  • Our Android App Just Got an Update!

    Emily Farrar
    23 Mar 2015 | 8:52 am
    A new version of the Shoeboxed Receipt & Mileage Tracker for Android is now available in the Google Play Store.  Go get it! The new app pulls in all receipts from your Shoeboxed account so you can easily search for receipts from any source – app, Magic Envelope or email – on the go from anywhere. Please note that once you download the new version, you’ll need to log in again. We apologize for any inconvenience, and we hope that you enjoy the upgraded Shoeboxed experience on Android! As always, feel free to let us know if you have any questions about the new Android…
  • New Filters Show Already Exported Receipts

    Emily Farrar
    18 Mar 2015 | 9:16 am
    You asked, we built it! We recently added new filters to our receipt tables so you can see which receipts have (and have not) been exported to different programs and report formats. If you use any of our awesome integrations like QuickBooks or Xero, you can quickly use the new filters to show (or exclude) receipts that have already been exported to those programs. The filters also work for our PDF and CSV exports so your expense reports are sure to include every reimbursable receipt! If you have any feedback on the new filters, reach us 24/7 at help@team.shoeboxed.com or @ShoeboxedHelp.
  • Our New QuickBooks Online Integration is Here

    Emily Farrar
    17 Feb 2015 | 6:45 am
    Do you use QuickBooks Online with Shoeboxed? Well, we’ve got some great news for you! We’re thrilled to announce that our brand new integration with QuickBooks Online is live and available for use in your online account. The updated integration features a brand new app that connects Shoeboxed with QuickBooks Online using our new API, which is awesome because: You don’t need to wait for the export to complete! We’ll email you when it’s done (or if there were any errors) so you can get back to your to-do list in the meantime. We now keep track of which receipts…
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    BoostSuite

  • Why Accept Bitcoin as a Payment Method for Your Business?

    Aaron Houghton
    27 Apr 2015 | 12:10 pm
    Today’s guest post comes to us from Neil Andrew of piccana.co.uk. Here at BoostSuite we accept payment for our paid subscription plans from multiple credit card providers. But all of our customers pay us in US dollars via one of our major credit card issuers: Discover, Visa, MasterCard, or American Express. Another currency type – Bitcoin – is gaining popularity and causing us to consider accepting a different type of payment from our customers. Neil shares his perspective on BitCoin and how any business can take advantage of this trend in automated online payments. Why…
  • Creating the right sort of content to share on BoostSuite

    EJ Greaves
    20 Apr 2015 | 5:45 am
    Some initial things that potential online marketers tend to think about when promoting their business online are “how can I make my business sound phenomenal?” and “how can I make the descriptions of my products stand out?”.  With online marketing in general these are prime questions to keep in mind, but when it comes to the symbiotic relationships you foster via co-marketing with the BoostSuite application, the thought process has to change gears slightly in order for your shared content to be useful for all involved in the process. Considering you are endeavoring to not only share…
  • 12 Fantastic Tools to Keep Your Productivity Level Up

    Megan Ritter
    17 Apr 2015 | 5:49 am
    Staying productive in today’s digital age is challenging since data and information seems to be coming at us from all different angles. Most clever content marketers have already heard about or are already using Google Drive, Hootsuite, Trello and WordPress, but there are some other, lesser known online tools out there that are worthy of our consideration. Some of them stand alone and others can connect with features that we are already using, so without any further adieu, here are twelve productivity apps and sites that can help us keep moving and shaking: #1 – 1-3-5 List This online…
  • Why Co-Marketing Is More Tempting Than Cinnabon

    Daniel Smith
    10 Apr 2015 | 12:01 pm
    Stop Following Your Nose & Follow The Profits Instead! We know, every time you’re caught walking through a mall, you do the Cinnabon jerk with your whole body. The sudden act of sticking your nose in the air and inhaling deeply the sugary buttery goodness that is the aroma of Cinnabon. Well, we’ve got news and bad news. The bad news, goodness pretty much stops at the smell with Cinnabon. What’s the good news? It’s understandable that the idea of a yummy Cinnabon is great, but we’ve got something better: Co-Marketing. Imagine developing a network with businesses that complement…
  • Five Top Search Engine Optimization Priorities for Sustainable Ranking Results

    Aaron Houghton
    8 Apr 2015 | 1:37 pm
    Written by Matt Clark of blinkadvert.com. Blinkadvert.com is home to Blink Digital, a full service advertising agency in Louisville, Kentucky. We offer an innovative, sales and data driven approach to your marketing needs. We advocate simple and proven strategies to improve your website’s ranking on major search engines. Many decision makers become frustrated on the receiving end of numerous SEO solicitations, all of which guarantee instant, top placement on Google. We often run across damaged websites which are penalized by search engines and rank much lower than their potential, due to…
 
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    Changescape Web

  • In a Micro-Moment Everything Can Change

    ken tucker
    13 Apr 2015 | 9:06 am
    Google has just released a new report that shows the importance for having a total online presence, including Google AdWords and YouTube video ads. Google’s research on micro-moments shows that people now consume media in a fundamentally different way – in “numerous short bursts of digital activity throughout the day”.  This has major implications for businesses and the importance of being found online. Micro-moments are those moments “when we act on a need—to learn something, do something, discover something, watch something or buy something”. Two things immediately come to…
  • Small Business Tools for Social Media, sCRM, and Email

    ken tucker
    13 Mar 2015 | 7:30 am
    We’ve done the work finding tools that work for small businesses! Small businesses need tools that fit their business requirements and their budgets.  As a small business, Changescape Web knows the challenges many small businesses face when it comes to finding tools that help you run your and grow your business.  This is a post that will be a continuing series on Small Business Tools and Solutions.   Heyo – An easy way to create mobile and social campaigns that will drive traffic, leads, and sales. Tons of templates and a drag and drop editor makes creating Facebook apps,…
  • Marketing as a System

    ken tucker
    9 Mar 2015 | 3:33 pm
    Most businesses have systems for their most important business processes.  Yet many businesses do not have a marketing system in place, even though it may arguably be the most important thing to achieve business growth. So it is important for businesses to view marketing as a system. The Duct Tape Marketing System is an easy to understand and implement marketing system. It focuses on Strategy before Tactics, developing your Marketing Hourglass, Publishing Educational Content, creating a Total Online Presence, what to use for Lead Generation and Lead Nurturing, and creating a Marketing…
  • 2 New Reasons to Use Twitter for Business

    ken tucker
    9 Mar 2015 | 8:53 am
    Two big announcements regarding Twitter have hit the news lately, and they have big implications for using Twitter for business. Twitter Google Partnership means a Return to the Real Time Search Twitter and Google announced a partnership that is very important for both Twitter and Google.  Twitter has long been a source for the real time web, meaning that public tweets are immediately visible online once they have been posted.  Most tweets are public, the exception being those that are Direct Messages. As a result, Twitter has become a great source for breaking news and for following…
  • Small Business Tools for Accounting, Social Media, and Landing Pages

    ken tucker
    9 Jan 2015 | 5:38 am
    We’ve done the work finding tools that work for small businesses! Small businesses need tools that fit their business requirements and their budgets.  As a small business, Changescape Web knows the challenges many small businesses face when it comes to finding tools that help you run your and grow your business.  This is the first post that will be a continuing series on Small Business Tools and Solutions. Accounting FreshBooks – Accounting made for the non-accountant! Simplify your business accounting using the cloud. Create estimates and invoices, track time and expenses, get paid…
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    The Best Direct Sales Companies

  • The 10 Best Products to Sell From Home

    Angie
    26 Apr 2015 | 10:33 pm
    Selling products from home has become increasingly popular in recent years. Direct sales companies have made available endless opportunities to those that have the entrepreneurial itch but maybe not the skills or investment capital to start a business from scratch. If you are looking for products to sell from home, here are 10 industries to consider. Candles & Home Fragrance There are two main categories to consider when looking to sell from home; products that are consumable and non-consumable goods. Consumable goods are those products that are used and need replaced on a regular basis.
  • Make Money from Home as a Phuse Glam Consultant

    Angie
    19 Apr 2015 | 2:34 pm
    There are few companies in the direct sales industry focusing solely on salon quality hair care products. Phuse is a ground floor opportunity doing just that. In addition to their hair care line and styling tools, a full line of makeup brushes is also available for Glam Consultants to promote. This is currently a ground floor opportunity. Secure your territory spot today. Compensation:  Glam Consultants earn 20% to 35% commission on personal sales. Start-Up Costs: Phuse Beauty Kits start at $97.50. A Phuse Hair Care Sample Share Kit is also available for just $80.10. Inventory Requirements:…
  • Sell Boutique Children’s Clothing from Home with Dakomoda

    Angie
    9 Apr 2015 | 10:31 pm
    The following message has been sponsored by Dakomoda. Dakomoda is a direct selling children’s fashion company that offers a nationwide, flexible, home-based business opportunity where independent Brand Partners can earn an income through marketing premium kid’s boutique clothing to others. We offer organic pima cotton layette and baby clothes, luxurious Japanese cotton dresses, Pima tees and polos, Pima boy’s shirts and girl’s dresses and much more! With exclusive timeless designs, high-quality and great value clothing to offer, sales are a breeze. With all of this combined, our…
  • April Direct Sales Signup Specials

    Angie
    2 Apr 2015 | 2:45 pm
    It’s time for our monthly roundup of signup specials available during the month of April. A lot of great home party plans are hoping this will be the month you enroll! Contact your consultant for details. Steeped Tea – Join during the month of April and receive a Matcha Bowl & Bamboo Whisk Set ($35 value). The Traveling Vineyard – Spring Fever Promotion! Join Today for $184, which includes everything you need to start your wine tasting business including the wine! Have $700 in volume your first 60 days and celebrate with 5 free bottles of wine. Have $1400 in the first…
  • I Thought of You Consultant Opportunity

    Angie
    28 Mar 2015 | 10:28 pm
    The following is an interview with Mandy Nagel, Founder of new direct sales company I Thought of You. I Thought of You is a woman-owned business committed to spreading joy and prosperity through socially-conscious work. Our Curators sell Fair Trade goods that are not only beautiful, but also have beautiful stories behind them. Earn a generous commission (up to 40%) on each piece sold while bringing lasting change to hardworking people in developing countries. We know you’ll enjoy selling products that support a great cause, while earning an income and helping communities around the globe.
 
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    The Consultant Killers

  • AdWords Success for Physio Clinic

    Dave Gillen
    6 Apr 2015 | 4:30 pm
    Zest Physiotherapy, Everton Hills, Brisbane Problem Karina and Shaun O’Leary tried advertising on Google as a way to get clients for their specialist physiotherapy practice (Zest Physiotherapy), but had not been able to get any results for their DIY Adwords campaign. Solution There were two opportunities for us to improve their Adwords campaign. 1. Adwords expertise – Google has strict guidelines that dictate how your ads should be set up, and that help you run better ads. Our Adwords specialist was also able to find more customer segments, better keywords, and cheaper clicks. 2.
  • WordPress Website for Holiday House

    Dave Gillen
    6 Apr 2015 | 4:17 pm
    Casuarina Cove 19, Hamilton Island Holiday House Brief Create a standalone website to promote the client’s holiday home on Hamilton Island, with the goal of increasing the number of bookings. The property was previously only listed on a booking site with hundreds of other Hamilton Island properties, so even though it’s a superior place it was difficult to stand out and get its fair share of bookings. The clients are busy professionals and wanted someone to design the project based on a these goals, without a lot of input from them except for providing photos and a basic…
  • Complete Online Business Setup

    Dave Gillen
    6 Apr 2015 | 4:06 pm
    My Retirement Umbrellas, Kenmore, Brisbane The Brief David had been planning an online business for several months, but with so much to learn about websites, marketing, traffic and so on, he was getting stuck in an endless planning phase. He needed someone to build his website and assemble all the elements of his online business. The Site We helped to take David’s ideas and strategies and turn them into a crystal clear business model, so that the website could be designed specifically for his business objectives. The final product was a clean, modern-looking site with a focus on lead…
  • Website Ideas for Wintech

    Dave Gillen
    15 May 2014 | 4:22 pm
    Hi Irene! Here are my suggestions for improving your site, with a view to generating customers. 1. Text Editing If the intended audience is English-speaking, I would have the text read and edited throughout the site to correct grammar and spelling. Your credibility will improve if the information is more nicely written. 2. Services If you’re offering multiple services, you need to publish one dedicated page for each service. Each service page should outline the way your service works, how you approach each job, what kind of customer your service is suited to, and link to the specific…
  • Website Ideas for Medicine Music

    Dave Gillen
    30 Apr 2014 | 10:02 pm
    Hi Vicki! Your Medicine Music site is very striking and stylish I think. Since it’s already looking great, we can move our thoughts onto getting more customers. 1. Primary Message Let’s first consider the first five seconds when someone first reaches your site. Personally it took me a lot of browsing through the different sections of your site to get a feel for what you’re offering. Now the average customer won’t go researching “just in case there’s something here for me”. In order to stick around, a customer needs a strong signal immediately that…
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    FUSE - CFO Services and Financial Consulting

  • How to Use Customer Segmentation to Drive Higher Profits

    David Worrell
    24 Apr 2015 | 10:00 am
    Like it or not, customers are not all created equal.  Are they all equally profitable?  No. Can your business afford to service  every customer?  No.  Shouldn’t you treat them all the same?  No. No. No. If you think all your customers are the same, wake up and smell the customer segmentation. In almost every business,  just 20% of customers account for 80% of profits.  And many businesses would be better off if they simply did not have to serve the bottom 80% at all!  (That’s known as the “Pareto principle” or the “80/20” rule.) But before you go out and fire 4…
  • Raising Venture Capital: Big Headlines Hide the Ugly Truth

    David Worrell
    24 Mar 2015 | 2:01 pm
    Dataminr, Inc. is celebrating. The company just announced a feat that a lot of small business owners would love to claim: a new $130 million investment from leading angels and VC… on top of $50 million raised since opening their doors in 2009. The latest investment values the company north of $700 million. Dazzled? Jealous? Stories like this make you think that raising venture capital is the easiest, fastest – and sexiest – option for funding your small business. Think again. Behind the headlines are 4 tough truths about raising venture capital and private equity. Raising Venture…
  • Hire an Accounting Wizard Without Trying (Part 2)

    David Worrell
    1 Mar 2015 | 9:05 am
    Last week when I finally decided to hire an accountant, I was up to my ankles in alligators.  The last thing I wanted was the administrative nightmare of responding to resumes, scheduling interviews and sorting skillful accountants from the merely competent. If you read last week’s post, then you already know how to attract the best accountants to apply for a job at your company.  Now you need to pick the best one and hire them as quickly and efficiently as possible. Here’s 2 tricks — and 1 fail — I found that made the process smooth, short and amazingly…
  • Small Business Fraud: 5 Things You Must Do to Protect Your Business Now

    David Worrell
    23 Feb 2015 | 9:31 am
    Every year, two out of three small businesses fall victim to some level of fraud. Not all of them know it. Some never will.  The damage may be small and contained … or it may still be growing. We’ve written a lot about embezzlement and fraud by employees inside the company, but 80% of attempted small business fraud comes from outside of the organization.  That means that your company’s financial data is most at risk after it leaves your office. How big of a problem is this?  The average small business fraud victim lost $23,100 in 2013. (According to the 2014 Association…
  • How to Hire an Accounting Wizard (Part 1)

    David Worrell
    19 Feb 2015 | 7:11 am
    I recently set out to hire an accountant to join our staff at Fuse Financial Partners. It’s a task that I had been dreading for months — imagining that a flood of resumes would drown me in endless choices, and that communicating with candidates would be an administrative nightmare. According to employment specialists at ERE.net, every job posting will receive between 200 and 250 applications.  So, if I were to spend just 3 minutes giving each resume a fair review, sorting it into a “call back” pile, and comparing it to the others… well, that’s more…
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    waypointsg.com

  • You’ll Like These 5 Tips to Increase Clicks and Shares

    kutenda support
    24 Apr 2015 | 8:52 am
    Making a post or tweet ‘go viral’ has become the internet equivalent of the Philosopher’s Stone. Just as medieval alchemists labored over bubbling jars trying to find the magic formula to transmute base metal into gold, so modern marketers struggle over bubbling keyboards (OK,not quite) to find the right combination of words, images and ideas that makes people want to share content with everyone they know online. But we have things medieval alchemists didn’t have, like soap and teeth, but also like collaborations between analyser BuzzSumo and Content Marketers Fractl, who got together…
  • Cyber Security and Small Business

    Patrick Scully
    23 Apr 2015 | 8:51 am
    Foodie-Call.com, a Charlotte, NC small business, suffered a data breach twice in 2014. Owner Anu Mehra was left with the bill for $10,000 in fraudulent transactions, and may lose her business if hackers strike again. She told WSOC-TV: “I’m a local business owner. I don’t have partners. I don’t have a franchise. There’s no deep pockets for me to go to and have some help with this.” According to the North Carolina Attorney General’s office, 2014 saw 17 reported data breaches in Charlotte, affecting 3,370 persons. The Charlotte metro area saw an additional 14 data breaches…
  • How SMBs Can Use Cloud To Act Big

    kutenda support
    22 Apr 2015 | 1:29 am
    SMBs often shy away from big tech changes more than their larger counterparts: after all, they can’t afford even a single Ford Edsel moment. The risks inherent in betting on unknown outcomes is higher. But cloud isn’t some dream of how computing could be. It’s not the future like jetpacks, it’s the future like central locking. And it carries far more benefits for the SMB than for larger enterprises. Why?Because large enterprises are benefitting from services they generate in-house,which smaller businesses often have to simply do without. With a good cloud provider you can contract out…
  • The 5 Tech Trends SMBs Should Follow

    kutenda support
    17 Apr 2015 | 11:15 am
    There’s a million trends in tech for business. Not only could you not follow them, most of them are,by the law of averages, going to lead nowhere. Remember Iridium, or Microsoft Bob? No? Exactly. But some of the trends we’re watching now are actually seismic shifts in the way the tech landscape supports business. Here are five that deserve to have you on board. 1: Lock the Door! …before the horse bolts. In a world where malware and cyber-attacks are the rule not the exception, you will be attacked, so get prepared. Verizon found in a survey earlier this year that the most popular…
  • Facebook’s Plans To Shoot Internet at You From the Skies

    kutenda support
    15 Apr 2015 | 7:30 am
    At the F8 conference in Fort Mason, San Francisco on Thursday, Facebook’s chief technology officer, Mike Schroepfer, announced plans to roll out a new piece of hardware. Codenamed ‘Aquila,’ for the eagle the Greek god Zeuss rode across the sky (really!), the innovative piece of tech Facebook announced on Thursday is a drone designed to beam the internet down to millions of people worldwide,allowing the company to effectively supply its own infrastructure to difficult-to-reach areas. Aquila has the same wingspan as a 747 but is constructed of ultra-lightweight materials and is mostly…
 
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    Orlando Realty Consultants

  • TOR 010 : How To Interview A Realtor To Sell Your Orlando Home

    John Conde
    27 Apr 2015 | 12:21 pm
    In today’s episode of the TOP ORLANDO REALTORS podcast  I’ll be going over some tips on how to interview a listing agent when you need to sell a house.You’ve finally made the decision to sell your Orlando home and you’re ready to hire a realtor,… Now it gets real. Hiring the right realtor is a crucial step when listing your house for sale. Hiring the wrong agent can turn your home selling experience into a nightmare With over 8,000 active real estate agents in Orlando and picking a good one can be a task all by itself.When interviewing an agent, you have to…
  • TOR 010 : How To Interview A Realtor

    John Conde
    27 Apr 2015 | 11:30 am
    Orlando has over 8,000 active real estate agents and selecting the right one to sell your Orlando home can be a task all on it’s own. In this episode I’ll be going over the best tips on how to interview a listing agent when you need to sell a house. * Hiring the right Realtor is a crucial step when listing your house for sale.* Stay clear of lazy agents, they can cost you valuable time on the market and make you lose thousands!* You must ask the right questions.* Stay in control, remember…Your the boss! Not the agent.* Part-time Realtors will only be focused on…
  • Hunters Creek Homes For Sale

    John Conde
    24 Apr 2015 | 12:20 pm
    Hunters Creek Real Estate | Homes For Sale | Orlando RealtyHunters Creek, located in South Orlando is one of Central Florida’s premier neighborhoods and voted the 21st best place to live in the US by CNN’s Money Magazine. With gorgeous and elegant well maintained homes and common areas, A rated schools and beautiful parks Hunters Creek is the perfect place to raise a family.This community has a wide variety of properties to offer and can cater to the family lifestyle. As a resident of Hunters creek since 2005 I can personally attest to this. Since then we’ve become experts…
  • Will Online Search Tools Make Realtors Obsolete?

    John Conde
    23 Apr 2015 | 9:23 am
    Free online home search tools have completely changed the way that Americans search for a place to call home. In the not so distant past, you would have to contact a local real estate agent in the area where you wanted to buy and wait for them to send you a list of  homes for sale.Top real estate brokerages know that providing great customer these days means incorporating the latest home search technology in addition to everything else expected from a real estate professional. That’s why more and more brokerages provide their website visitors with the freedom and power to search the…
  • Orlando Home Buyers Get A Head Start

    Jenny Zamora
    20 Apr 2015 | 11:57 am
    Summertime is the busiest season of the year when it comes to buying and selling Orlando real estate with Spring coming in at a close 2nd place. Most families prefer to move when their kids are on Summer break so they don’t interrupt the school year. Real estate savvy homeowners that want to sell, will usually wait until the end of Spring before putting their home on the market. They know that home buyers will be out large numbers scrambling to try and get their families moved in to a new home before the school year starts.Buyers competition can get pretty fierce once the Summer has…
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    The Pulse Australia

  • Are you maintaining your most important business asset?

    Ailsa Page
    26 Apr 2015 | 10:01 pm
    Accountants and insurance brokers often advise business owners to “look after your assets”. They are usually referring to machinery and equipment, which they suggest you maintain and have regularly serviced. But in small business, often the most important asset is the business owner. Do we look after ourselves as though we are a valuable piece of equipment? Usually not! Most business owners look after everything else and leave ourselves last. After all, we are optimists so we assume we won’t get sick or have any sort of injuries that will prevent us from working. Is this a wise plan?
  • Why am I making profit but have no cash?

    Jan Barned
    22 Apr 2015 | 5:13 pm
    Cash flow is often a problem in small businesses, but it’s even harder to understand if your business is profitable. In fact, many profitable businesses will go out of business because they don’t have enough cash to fund the business. Profit does not equal cash: it is as simple as that! Profit is made after you have made sales and paid all expenses. Of course, you will have to pay tax on the profit as well. The remaining amount is then reinvested back into the business or distributed the owners. Cash is what the business needs to operate every day. Cash can come from different sources —…
  • 5 signs of a thriving service business

    Liam Shorte
    20 Apr 2015 | 4:13 pm
    I benefit from being in a small business networking group made up of mostly service-orientated businesses. It has become very clear which ones work like a well-oiled machine and which are struggling. It’s difficult to identify what led to those outcomes, but here are some of the common traits that I notice in the successful service businesses. 1. Present a strong customer service offering Most of the successful firms have very well established service offerings, but more importantly, it’s not just marketing — they follow through on whatever they promise with every new client. For…
  • Top online tools for retail and hospitality

    Jan Barned
    15 Apr 2015 | 6:10 pm
    Running a retail or hospitality business is all about your customers. But to make the business a success, you also need to balance the books and ensure that all other elements of your business run smoothly. Just finding time to do all these things can be a little overwhelming, so I have some advice to help you get back your customers while your business operates with ease. The cloud has made things a lot easier for business owners. We now are spoilt for choice on mobile apps that can simplify the drudgery of keeping business records. There are many apps for running POS systems that will…
  • One login to rule them all with MYOB Logins

    Alistair Nestor
    14 Apr 2015 | 4:58 pm
    Are you using MYOB Accountants Office or Accountants Enterprise in your practice? There’s a rather exciting addition to the software that I think will make your business life just that teeny bit more easier! Introducing MYOB Logins We’re connecting our various products and services under a single-sign-in called MYOB Logins. Why? To make it easier for your MYOB practice software to talk to our cloud-based products and services. What will MYOB Logins do for you? In the short term, it offers added convenience. Once you’re logged into your practice software, you can switch…
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    Industry Edge

  • Hide-away Objects, Secret Doors and More

    Miranda Metheny
    27 Apr 2015 | 11:51 am
    Help your customers conceal their valuables in the coolest way possible with these secret doors and hide-away objects from National Hardware Show® exhibitors. Hide-aways are a great way to conceal valuables, get organized or just make a house look cool. Secret Doors from Murphy Door Hiding a door behind an elegant bookshelf is both practical and fun. National Hardware Show® exhibitor Murphy Door (Booth 5709) builds furniture-grade bookcases and hidden doors. It offers flush-mount, surface-mount and new French-door styles, available in a variety of sizes, woods and finishes. Murphy doesn’t…
  • Spring Black Fridays and Cyber Weeks

    Miranda Metheny
    27 Apr 2015 | 4:00 am
    Hardware retailers seek to tap holiday buying rush in March and April. What’s called Black Friday and works like Black Friday, but isn’t actually the day after Thanksgiving? Spring Black Friday, of course. Spring Black Friday combines hardware’s biggest season with the excitement of the biggest general retail event of the year. In a growing trend, retailers are trying to spread a bit of Black Friday buying throughout the year, with spring sales events playing on established preholiday nomenclature. Matt Townsend at Bloomberg Business reports that Home Depot “keeps trying to…
  • Flyte — The Floating Light

    Miranda Metheny
    24 Apr 2015 | 12:04 pm
    A Swedish designer’s inductive maglev lamp is making lightbulbs fly. A surprising number of design ideas involve ill-conceived levitating components that would never make it from paper to prototype. But Flyte isn’t just theoretical. This levitating light is real, and it works. The Flyte levitating light is real, and it works. Flyte’s fantastic look is achieved by the clever combination of two fairly well-known technologies. A magnet powers the levitation— just like a maglev train — while tan inductive coil powers the LED light. Add low-tech, natural style with a base carved from…
  • How and Why to Hold a Summer Workshop for Kids

    Melissa Willets
    24 Apr 2015 | 4:00 am
    You may be surprised to learn how much your store can benefit from a family-friendly, in-store event. Store owners, how can you accomplish all of the following important goals at once? Summer is a great time to plan a family-oriented workshop. Engage current customers. Build customer loyalty. Increase return business. Strengthen community relationships. Attract future customers. Provide customers with a tangible, shareable experience. According to Snap Retail, holding in-store events, such as workshops for kids, is the way to do it. And with kids soon getting out of school for summer break,…
  • 8 Inventive Products at the National Hardware Show

    Julia Haskins
    23 Apr 2015 | 12:15 pm
    Check out these unusual, but undoubtedly useful, products in Las Vegas. The National Hardware Show® is the event of the year when it comes to cool hardware gadgets and hot home-improvement products. If you’re not already registered for the 2015 show, register here for free You won’t want to miss these inventive products. You won’t want to miss these inventive products. 1. SUNHEAT Cool Zone Ultrasonic CZ500 Misting Fan with Mosquito Repellent The Cool Zone CZ500 is jam-packed with features that make this fan anything but ordinary. Bluetooth technology with speakers and an aromatherapy…
 
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    Small Business Sense

  • 12 Tools and Resources to Help You Grow Your Social Media Following

    Kim George
    14 Apr 2015 | 6:07 am
    Are you new to social media and are looking for ways to grow your following? Or are you currently active on social media but want to attract more loyal and raving fans?   Either way, I’ve written this blog post just for you. Since starting this blog, social media (more specifically Twitter and Facebook) have been the primary platforms that I have used to establish relationships and connect with fellow entrepreneurs small business owners and peers from all around the world.   In terms of business…as of 2015, both social platforms combined have more than 1 BILLION active users and…
  • 11 of My Favorite Go-To Resources for Keeping up with Industry Trends

    Kim George
    7 Apr 2015 | 7:07 am
    It’s no secret that as a small business blogger and entrepreneur that it is imperative to stay on top of the latest and greatest trends in this industry.  Believe me when I tell you, this is not an easy thing to do. Fortunately, there are a few tried and true resources that I use repeatedly whenever I want to stay on top of different topics ranging from social media marketing to search engine optimization. One of the main reasons that I frequent these blogs often is that they contain actionable tips and tricks that I can take away and use immediately in my entrepreneurial endeavors. My…
  • Monthly Small Business Roundup (March 2015)

    Kim George
    26 Mar 2015 | 6:07 am
    Hey peeps!  Here are some of the latest and greatest in small business news and entrepreneurship from around the web. Enjoy! Entrepreneurship  Here is a look at How To Start a Subscription Business Great read on 7 Tips for Staying Balanced in Business and Life Here are 5 Weekend Habits of Successful Entrepreneurs   Marketing and Sales Here is a great list of 10 Simple Web Copywriting Tips for Increasing Conversions Struggling with marketing?  Here are 5 Signs That It’s Time to Outsource Your Marketing A great list of 25 Simple Ways to Grow Your Email List Social Media Here are…
  • 7 Common Obstacles that Entrepreneurs Struggle with in their Businesses

    Kim George
    19 Mar 2015 | 10:18 am
    Over the last few weeks, I have been running a survey to get a better understanding of what entrepreneurs are struggling with these days.  The results – which came in thanks to responses from fellow entrepreneurs and small business owners via Google Plus, Twitter and my current subscribers were different– yet one common issue seemed to crop up the most: Administrative tasks and duties.  Here are the results from the survey:   Challenges Entrepreneurs Struggle With in Business Administrative Duties Email Management of Staff Answering calls and checking voicemail Invoicing and…
  • Your Public Awaits: 4 Ways to Create a Compelling Personal Brand

    Kim George
    17 Mar 2015 | 6:07 am
    To keep the ball rolling with the “Branding”theme from last week, I bring you a post from the great folks at Ontraport- the creators of an all-in-one small business management platform that integrates all the software tools an entrepreneur needs to start, systematize and scale his or her business. Here’s a shocker: people would rather do business with you than with your company. No matter how well your small business is run, you can get a lot of mileage out of bringing your personal story front and center. Prospects and customers want to feel connected to your brand and…
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    blog.hotspotshield.com

  • Get Lower Skype Calling Rates with Hotspot Shield

    Peter Nguyen
    27 Apr 2015 | 3:00 pm
    Do you use Skype to make international calls? While there are other Internet telecommunication apps, Skype is one of the most popular. Skype is free when making calls through the app, but you’d need to pay a subscription fee to call landline or mobile numbers. Additionally, the calling rates are different for each country. So, if the country you live in has high international calling rates, then it’s a high likelihood that your Skype international calling rates will be high as well. However, if you’re living in the U.S., then your rates would be on the low end. So the question is if…
  • ‘Fight215′: Call Congress to End NSA Mass Surveillance

    Levent Sapci
    24 Apr 2015 | 8:22 am
    What is section 215? It’s the authority that the National Security Agency (NSA), with the FBI’s help, has interpreted to allow the U.S. government to vacuum up the call records of millions of innocent people. What is fight 215? Spearheaded by the Electronic Frontier Foundation (EFF), a coalition of 34 organizations from across the political spectrum recently launched Fight215.org to help concerned individuals contact lawmakers and demand an end to NSA’s unconstitutional mass surveillance under the Patriot Act. After Snowden first disclosed documents concerning the government’s use…
  • Living, and Illuminating, Peace: A Message from Global Security Institute’s President

    Jonathan Granoff
    23 Apr 2015 | 9:28 am
    The necessity of human solidarity must not be trumped by the divisiveness of nuclear weapons. This was part of the historic message expressing the ideas of His Holiness Pope Francis shared at the recent conference in Vienna on the humanitarian consequences of nuclear weapons. The World Evangelical Alliance, representing over 600,000,000 Christians, is similarly calling for moral sanity. Other religious voices are beginning to voice their support for the new humanitarian movement to rid the world of nuclear weapons. Parliamentarians across the world over are similarly speaking out. But when…
  • Identity Theft 101 | Few Tips To Protect Yourself

    Robert Siciliano
    21 Apr 2015 | 9:20 am
    What’s it called if, for example, someone runs up your credit card line without your permission? Identity theft. ID theft isn’t necessarily someone going around impersonating you. But it is considered someone taking over your accounts. Account takeover is also someone hacking into your computer and getting the password for your PayPal account, then sucking it dry. ID theft is an extremely common occurrence. The damage incurred by ID theft runs along a continuum, from light to heavy. At its worst it can: Cost thousands of dollars to repair the fallout Take months to fix this Destroy…
  • Yahoo! Screen, Access This Free Streaming Service From Any Country

    Peter Nguyen
    19 Apr 2015 | 8:36 am
    Thanks to the Internet, we now have access to endless entertainment options without having to leave our home. Most of you are familiar with on-demand streaming services like Netflix, Hulu Plus, and Amazon Prime. But have you heard of Yahoo! Screen? Yahoo! Screen is Yahoo’s on-demand streaming  service for TV shows, movies, and web series. Here are some notable content available on Yahoo! Screen: The 6th season of the show, Community, is exclusively available on Yahoo! Screen The complete video archives of Saturday Night Live (SNL) skits Sporting events such as NFL football and college…
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    The Blog from Instore

  • Why Standalone Restaurant Technology Systems Won’t Survive

    Matt Niehaus
    26 Apr 2015 | 5:00 pm
    Consider a mobile phone that only makes calls — no texting, no Internet access, and certainly no Angry Birds. Sounds pretty outdated, doesn’t it? Stand-alone consumer technology is becoming a thing of the past — and so is stand-alone commercial technology for the restaurant industry. Currently many systems such as POS, loyalty, online ordering and mobile payments are typically purchased separately, but this results in siloed data and substandard outcomes for business owners and consumers alike. Merchants want and deserve a single platform to manage all aspects of their business,…
  • What to Look for in an mPOS Software Solution

    Matt Niehaus
    14 Apr 2015 | 5:00 pm
    mPOS (mobile point of sale) software is increasingly becoming the norm in restaurants, cafes, and other retail establishments. There are lots of benefits to bringing mPOS functionality into your business, including speedier service and faster throughput, more payment options, integrated features to help you grow your business, and more. If you are considering upgrading your old-school point of sale system in favor of an mPOS, make sure you do your homework to maximize the upgrade benefits for your business. Here are some questions to ask when evaluating mPOS software: Is it user-friendly? A…
  • Will the Restaurant Industry Move to Digital Currency?

    Matt Niehaus
    12 Apr 2015 | 5:00 pm
    We don’t have to tell you that cash is no longer king. From credit cards to Apple Pay, consumers are increasingly using digital methods to pay for their transactions. But digital currency is different: it refers to an alternative to traditional money. The most well-known digital currency is Bitcoin, which is a peer-to-peer payment network. That means there is no central authority or middleman brokering the exchange. Though still a niche payment system, it’s already widely accepted by many major online retailers, including eBay, Target, Amazon and Overstock. Many restaurant owners are on…
  • Seasonal to Year-Round

    Matt Niehaus
    31 Mar 2015 | 5:00 pm
    You might serve up the tastiest dishes in town, but when you’re running a traditionally seasonal food business, such as an ice cream shop or seafood shack in a beach town, it can be a tough sell during the off-season. However, there are ways to maximize your down time and increase your business during your slowest periods if you’re clever and willing to try new things. Here are a few strategies that seasonal restaurants can try adopting in order to give the bottom line a boost, and enjoy year-round success. Play to the locals. If your restaurant relies on tourists during busy season,…
  • How to Be Profitable Without a Liquor License

    Matt Niehaus
    22 Mar 2015 | 5:00 pm
    As most restaurant owners will tell you, obtaining a liquor license is a huge investment that, over time, allows for a big payoff. However, not all dining establishments are able to afford a liquor license right away, or in some regions, they may not be able to get one at all. That doesn’t mean that the profits can’t come pouring in, however. You just might have to shake up a concoction of creativity to lure in diners. If a liquor license isn’t in the cards for you, take a page from some of the restaurants below to stir up your profits. BYOB Appeal For many BYOB (bring your own bottle)…
 
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    Premier Business Centers - Office Space

  • How Shared Office Space Can Help or Hurt Your Irvine Business

    20 Apr 2015 | 12:55 pm
    By Jeff Reinstein The way we work has been changing for many years now. Ever since the recession that began in late 2007, the United States has worked hard to get back on its feet and recover from the damage done. We’ve come a long way since then. But we have not come away unchanged. How we choose to work and where we work has greatly evolved. And this has created the rise of the coworking space, along with an ever increasing desire for businesses to be a part of a greater, local community. One example has been the increase in shared office space in Irvine, California. This is ultimately no…
  • What to Look For When Negotiating Your Office Space Lease

    30 Jan 2015 | 12:37 pm
    By Jeff Reinstein Ready to move out of your home office? Or just looking for a new space that better represents your company? Finding the right office space is already difficult, but actually negotiating the lease can be even more complex and overwhelming. Especially if you’ve never done so before. A carefully selected lease is vitally important to the health and growth of your company. First, Identify Your Needs Before you can begin shopping office space it is important to determine what you can and cannot live without in your office. At first this may seem a bit challenging, especially if…
  • Century City Office Space

    CBrown
    6 Sep 2013 | 10:02 am
    Enjoy Flexibility & Professional Appearance with our Century City Office Space Plans Want to conduct business in Century City? Office space by Premier Business Centers offers flexible plans that fit almost every situation and budget. Our Century City office spaces are priced reasonably and are available immediately. Compare the expense of hiring your own receptionist; setting up a telephone system with voicemail, and buying other needed office equipment to our Century City office space rentals. You’ll find a steep capital payout is needed to start an office from scratch in Century City.
  • California Shared Office Space

    CBrown
    6 Sep 2013 | 9:59 am
    Northern and Southern California Temporary Office Space Our Southern California temporary office space and Northern California executive office space are both available for rent with very flexible terms to allow office sharing. Our Southern California shared office space allows leasing by the hour, day, week, or month to meet any need. Our Northern California shared office space offers similar flexibility near the beautiful San Francisco Bay. Both our Northern and Southern California shared office spaces offer a variety of floor plans, conference facilities, and administrative support.
  • Locating Your Office Space in the San Fernando Valley

    CBrown
    6 Sep 2013 | 9:56 am
    By Mark Burge Finding the perfect location for your business to be able to grow can be a challenge. There are multiple factors that have to be considered before making a final decision, including population, talent availability, as well as the ability to find the space you need to grow successfully and still present a highly professional appearance. One option to consider is renting San Fernando Valley executive suites. This Valley is located in in the northern section of Los Angeles and is made up of several independent cities besides Los Angeles, including Glendale, San Fernando, Hidden…
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    DP Marketing Services

  • Inbound Marketing: Where Are We Heading? (Part VI)

    Richard Dannenberg
    24 Apr 2015 | 7:55 am
    Where’s the destination? For several weeks, we’ve been talking about the details of inbound marketing for small businesses. We’ve used a train trip metaphor that’s persisted through several blog articles in this series: Why Inbound Marketing is a Good Idea for Small Businesses How Inbound Marketing Works How to Build An Inbound Marketing Strategy Where the Content Comes from How to Measure Progress If you’re building an inbound marketing program for your business and have come along on the trip, hopefully you’ve picked up a few ideas and now have a good…
  • Inbound Marketing: How to Measure Progress (Part V)

    Richard Dannenberg
    8 Apr 2015 | 6:12 am
    Our inbound marketing train is running steadily forward, but the engineer is hearing a peculiar hiss and a slight ping from a piston as the locomotive chugs along. We’re not up to speed and it’s obvious that we need more steam. Let’s check the gauges and adjust a valve or two and see if we can keep the train running smoothly and on schedule. In today’s post, we’ll talk about measuring and adjusting your inbound marketing program. Maybe it’s an odd comparison, but the steam train analogy that we’ve been using over the past few weeks for our primer on inbound marketing has held up…
  • Special News Brief: Amendment to HR 997 Could Benefit Printers

    Richard Dannenberg
    31 Mar 2015 | 10:38 pm
    “Politics makes strange bedfellows” is a quotation from famous White House correspondent Helen Thomas. Today’s post breaks a personal rule never to write about politics in a blog post, but the proposed legislation is so fascinating and potentially important for the printing industry that I can’t resist reporting about it. Please accept this request for forgiveness, if not permission. HR 997, the English Unity Act of 2015, isn’t a new piece of legislation. It’s been submitted before by Representative Steve King (R, Iowa), but it usually dies in committee. The thrust of the…
  • Inbound Marketing: Where Do the Ideas Come From? (Part IV)

    Richard Dannenberg
    18 Mar 2015 | 3:56 am
    What Fuels the Engine? The train is leaving the station and it’s time to stoke up the boiler and build a head of steam. This is number 4 in a series of articles about Inbound Marketing for small business. In the first article we discussed why content marketing makes sense for small businesses. Next came a couple of posts about nuts and bolts: How Inbound Marketing Works and Inbound Marketing Strategy. Today, we’re starting the journey, but we need fuel for the engine. In the heyday of the railroads, fast steam engines were powered by coal. Later these were replaced with streamlined diesel…
  • Inbound Marketing: What’s Your Strategy? (Part III)

    Richard Dannenberg
    5 Mar 2015 | 6:33 am
    How Powerful is the Engine? The town of Macon, GA, where I grew up was once a booming rail center. The old Terminal Station remains at the end of Cherry Street and Southern Railroad still operates a large switching yard behind the old station. The roundhouse is gone, but there are still a few relics remaining from the days of steam engines. Building trains was (and is) a complicated endeavor, and it’s wonderful to wander around the area and imagine what it might have looked like in the days when rail transportation ruled. Old Central of GA RR water and coal hopper. Courtesy Jim Kissel.
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    VerticalResponse Blog

  • The 4 Emails Retailers Should Send for Mother’s Day

    Contributing Author
    27 Apr 2015 | 6:00 am
    This year, Mother’s Day is May 10 and if you don’t already have a plan in place to reach out to your customers by email, it’s not too late to get started. As a retailer, Mother’s Day isn’t a holiday you want to miss out on. Take a look at these stats from Statistic Brain: • There are 85.4 million moms in the U.S. • The average American will spend $168.94 on mom for Mother’s Day. • 28.5% of Mother’s Day gifts are bought online. With stats like that, you’ll want to kick your email marketing into high gear. We recommend that you start marketing at least two weeks before…
  • A Beginner’s Guide to Creating a Must-See SlideShare Presentation

    Lisa Furgison
    24 Apr 2015 | 6:00 am
    You’re effectively using Facebook for your business and you can tweet with the best of them, so what social channel should you conquer next? SlideShare. This social media network, which helps you create and share presentations, is perfect for businesses.  SlideShare averages 60 million unique visitors a month. By creating and sharing presentations you could boost your exposure, brand awareness and sales. The network has ready-made templates, color schemes, easy-to-populate charts and a simple editor so you don’t need a lot of experience to create great presentations. But, we…
  • How to Remove the VerticalResponse Footer Logo from Your Emails

    Jill Bastian
    23 Apr 2015 | 9:56 am
    Here in the VerticalResponse office we have lots of things with our logo on them - cups, banners, heaps of awards, tote bags, and of course t-shirts. We even designed a shirt for dogs. Turns out, our furry friends love wearing a purple tee with a big V on the back. It’s possible though, that not everyone is as enamored with our logo as we are, so we’ve made it easy to remove the logo from the footer of the emails you send through our system. Here’s how to remove the logo from your VerticalResponse emails: Go to Profile in the top right corner of your account Select My…
  • What Do Facebook’s News Feed Updates Mean for You?

    Derek Overbey
    23 Apr 2015 | 6:00 am
    In an effort to the find the right mix of content for people’s News Feed, Facebook announced three updates. While the updates aim to improve the experience for most users, these changes could have a negative impact on business pages. While many brands and marketers have become immune to Facebook’s frequent algorithm updates, it’s still a good idea to understand them. To help you do that, we’ll break down these recent changes and how they might impact you. 1. Improving the experience for people with limited content Before this update, users with a smaller group of…
  • 7 Tips to Creating a Memorable Slogan

    Contributing Author
    22 Apr 2015 | 6:00 am
    What makes a slogan memorable? If you’re creating a new slogan for your business or product, you want something that represents your brand and is easy to remember. According to The Washington Post, the top four most recalled slogans are: Just do it! (Nike) I’m lovin’ it (McDonald’s) Have it your way (Burger King) Melts in your mouth, not in your hand (M&Ms) To help you create a memorable slogan for your business, here are seven tips to get your creative juices flowing: 1. Keep it short and simple If Las Vegas had tried to use “Whatever you do while…
 
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    Matt's Chat

  • Accelerating Results with Big Data and Influencer Marketing

    1 Apr 2015 | 10:22 am
    Were you there?  Did you see it?  Our webinar today with our good friends at BuzzSumo was jam-packed with insights and know-how.  Ever fancied taking your small business on a big journey, with next to no marketing spend?  here about how BuzzSumo themselves did just that, and how you can use their very own tool to find key influencers in your own industry. 
  • 5 Best Practices for Landing Page Optimisation

    25 Mar 2015 | 1:39 am
    You’ve managed to capture the attention of a potential lead. So what now? Is it a case of sending them to the relevant product page and showing them the ‘buy now’ button?
  • A 10 step guide to finding your online competitors

    18 Mar 2015 | 2:04 am
    Measuring your own traffic, conversion rates and visitor demographics is only part of the story. To really know how your business is shaping up, you need the knowledge on the competition. Who are they? What is their strategy? How can I compete?
  • Exploring the optimum mix of gated and ungated marketing content

    11 Mar 2015 | 2:30 am
    Brand awareness v lead nurturing: the conflict… What comes top of your list of marketing objectives? Brand awareness will be a key concern. If you’ve researched your market and come to understand what’s involved in the buyer process, you’ve probably also come to realise the importance of lead nurturing.
  • 5 ways to use Twitter DM groups in your social media strategy

    4 Mar 2015 | 2:00 am
    Group Direct Messaging has just been rolled out on Twitter. Does it bring anything new to the table when it comes to connecting with your customers? How can a Twitter marketing strategy be put to work in your business? We take a look…
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    Kim Yuhl

  • What’s Your Excuse?

    Kim
    27 Apr 2015 | 8:02 am
    Do you feel the need to give an excuse when you say no? I know I sure do. That is why I love this week’s quote: I am not sure when the need to make up an excuse every time I say no started, but it’s there. I have been working on this one for […] The post What’s Your Excuse? appeared first on Kim Yuhl.
  • Happy for No Reason; 7 Steps to Being Happy from the Inside Out [My Notes]

    Kim
    25 Apr 2015 | 2:38 pm
    This book is where my happiness journey began. It was almost five years ago now when I realized I was not very happy. I had all the trappings of a happy life: a nice home, a handsome husband, money to spend, wonderful boys and a business I loved but still something was missing. I came […] The post Happy for No Reason; 7 Steps to Being Happy from the Inside Out [My Notes] appeared first on Kim Yuhl.
  • What I Learned From Reading 70 Books on Happiness

    Kim
    21 Apr 2015 | 11:36 am
    It was almost 5 years ago now that I began my “Happy For No Reason” quest. Little did I know the ups and downs of life that I would travel to get to today. “Happy For No Reason” was the title of the first book I read and I felt it summed up perfectly what […] The post What I Learned From Reading 70 Books on Happiness appeared first on Kim Yuhl.
  • When Happy People are Unhappy

    Kim
    13 Apr 2015 | 11:00 am
    This weekend was a tough one. In case you didn’t hear through the millions of photos posted on Facebook and Twitter, Friday was National Siblings Day. There were literally tons of siblings celebrating each other through photos. It was pretty awesome. This is the picture I shared:   It’s so surreal to look at this […] The post When Happy People are Unhappy appeared first on Kim Yuhl.
  • Please Don’t Call Me a Life Coach

    Kim
    8 Apr 2015 | 8:01 am
    Since the release of my book, Embracing Happy, last week, everyone seems to want to give me a title.  Personally, I tell people I write. It’s simple, to the point and it is what I do. Apparently though, that isn’t good enough for most and eventually they call me a life coach. Let’s be clear, I […] The post Please Don’t Call Me a Life Coach appeared first on Kim Yuhl.
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    Sprout Geek

  • Rabbit Farming Terminologies: The Complete List for Farmers

    Sprout Geek
    23 Apr 2015 | 11:11 pm
    Rabbit farming terminologies is difficult for any newcomer to the industry to understand. Are you a newcomer? Don’t worry and continue scrolling. You will find a list of rabbit-related jargons that you will come across while running your rabbit farm business. They are sorted according to the types of discussion that they are most likely to make an appearance. After completing this guide, you have no problem blending into a crowd of rabbit farmers and start conversations like a rabbit expert. Must Know Do not call yourself a rabbit farmer if you have no idea what these words mean. Buck…
  • Accounts Receivable Financing: The Essential Guide

    Sprout Geek
    19 Apr 2015 | 5:34 am
    Do you want to apply for accounts receivable financing? Continue reading, and learn everything you need to know about it. Accounts receivable financing is for businesses with customers on credit terms. You can leverage it to grow your business, or to get over a rough financial patch. Imagine yourself in going through the scenario below? Your business is doing well. Sales are coming in for your business, but the bank account balance is not increasing. Customers who owe you money stopped answering your calls. On the other hand, suppliers are chasing ferociously for payment. Before you know it,…
  • Restaurant Menu Makers: The Complete List for Restaurateurs

    Wayne Liew
    3 Jan 2015 | 1:51 am
    Hiring a menu designer is expensive. Want to save some money by using a restaurant menu maker instead? A menu forms the first impression of a restaurant together with the shopfront and interior. Thus, restaurant owners must not take it lightly. Other than cost savings, some of the benefits of a restaurant menu maker include: Complete ownership over menu design. Faster turnaround time. Make design changes without incurring revision fees. Create menus for print, web, and mobile devices at the same time. In this guide, you are going to read about every restaurant menu makers out there. You will…
  • Restaurant Equipment Leasing: The Complete Guide for Restaurateurs

    Sprout Geek
    29 Dec 2014 | 10:33 am
    Want to make a well-informed decision on whether to take up a restaurant equipment lease? You have a growing restaurant, and you need additional equipment to support the growth. Everything seems fine now, but what if the economy turns sour and people stop turning up at your restaurant? What should you do to the new equipments? You are probably asking yourself these questions, and that is why you are here for more information on restaurant equipment leasing. In a nutshell, leasing is like renting. With a restaurant equipment lease, you get to use the equipment and in return, you pay a monthly…
  • Restaurant Target Markets: The Essential List for Restaurants

    Sprout Geek
    22 Dec 2014 | 5:03 am
    Starting a new restaurant is risky. Despite that, some restaurant owners are still able to pull it off. Do you know what makes a restaurant stands a better chance of succeeding? What factors set it apart from others? The answer is to have a good grasp of your restaurant’s target market. The target market of a restaurant influences everything from food concepts to marketing. Nail it down before anything else. In this guide, you are going to learn about different restaurant target markets. When you have this knowledge, the plan you have for your upcoming restaurant becomes clearer. By Age…
 
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    pbsfranklin.com

  • April is Financial Literacy Month

    24 Apr 2015 | 5:16 pm
        So what does this mean for your small business? By now you’ve probably got at a least general idea of how your business financials work, especially if you have a Franklin, TN CPA on your payroll. But small businesses fail all the time, and the reason usually has something to do with mismanagement of funds. Financial Literacy Month aims to remind all Americans of the value of being smart about money, and we’re here to use this reminder month to spark some financial review for our Franklin, TN small business readers.   What is Financial Literacy Month? So April is a month…
  • What Last-Minute Filers Don’t Know

    2 Apr 2015 | 9:23 am
        Ok, so you own your own business. It’s in Franklin, TN and you have a Franklin, TN CPA at your disposal. It’s tax season. You know you need to gather all your business records from 2014 and turn them in. But you hate paperwork. You really hate doing taxes. So what do you do? You let the April 15 deadline be your guide, and don’t touch a single receipt until April arrives. You’ve got 2 weeks, right? Uh-oh…   Busy Accountants The later you wait to get your tax act together, the more the snowball grows for your Franklin, TN accountant. What do we mean by that?
  • Why Taxes Should Be Your Biggest Problem

    30 Mar 2015 | 9:23 am
        If you’re a small business owner in Franklin, TN that is. Don’t just take our word for it—ask your Franklin, TN CPA to confirm it. When taxes are your small business bane, it means you’re doing something right. According to a Bloomberg Business article, there are four major issues that small businesses should be concerned with: labor quality, sales, interest rates & finance, and taxes. During the economic crisis of 2008, small businesses were clamoring for more sales. Which makes sense. But what the article points out is that during the business boom of the 1990s,…
  • Do You Follow a Yearly Budget?

    6 Mar 2015 | 3:03 pm
        If not, you’re in for an awakening in this article. And if you’re located in Franklin, TN then you know that your Franklin, TN CPA is going to give you a sound lecture on the value of a yearly budget. If you’re a sole proprietor small business owner, you know that sticking to your budget is key for avoiding debt. But you might only have a per-month budget. or maybe you do have a yearly budget, but you deviate from it so often that it’s not useful to you. Sound familiar?   More Accurate One reason taking time each year to plan out your 12-month budget is that it’s…
  • 4 Easy Tips for Small Business Tax Prep

    20 Feb 2015 | 3:03 pm
        There are lots of articles out there offering tips for small business tax preparation. Which ones are the most effective? That’s what we’re here to tell you. If you have an accountant in Franklin, TN then you know how valuable tax tips can be. They can keep the IRS from red flagging your return, potentially prevent an audit, and they can keep you from getting overwhelmed during tax season. It’s wise not to leave everything up to the accountant—the more prepared you are, the less it will cost you to have your taxes prepared.    1.    Keep Personal and Business…
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    MAQTOOB

  • Lebanon Part I: Out of the Frying Pan Into the Fire

    Kristyna Zapletalova
    15 Apr 2015 | 4:25 pm
      I learned one thing that day. When your luggage is delayed, it's bad. Yet, when the person you're waiting for at the arrival gate doesn't show up, your common sense leaves you completely.   On April 3rd, a taxi took me to the airport in Brussels, just in time to pick up Adil, co-founder of our startup, with whom I was about to set off on a bold one-year tour around the world. In approximately 3 hours, we were supposed to get on the plane to Beirut. As I waited, I was browsing my Twitter feed only to discover a TechCrunch article, published that very day, on Lebanon's bright future…
  • The Complete Beginner’s Guide: Developing A Solid Marketing Strategy in Less Than 24 Hours [infographic]

    Kristyna Zapletalova
    24 Mar 2015 | 7:46 am
      You have identified a specific need – a gap in the market, an unresolved issue, a sorely missed solution to a problem – and you can provide something that will satisfy that need, ideally much better than anybody else. Good. You’ve managed arguably the most difficult part of running a successful business.   Now, there’s still a long way to go as a) many of your potential customers have so far been quite happy with what your competition has to offer, b) most people have as of yet no idea that they would eventually prefer using your product or service, c) most…
  • Startup On The Move: Leaving The Garage

    Kristyna Zapletalova
    11 Mar 2015 | 10:49 am
      They say remarkable startups tend to be born in a garage. Most often in sunny California, the proverbial cradle of new technologies.   As I write these words, I do sit on a tiny IKEA couch in a small garage. Except, I don't work here. It's where me and one of my co-founders live. And it's not in Silicon Valley, but under the cloud-laden London skies.   The average rent for a standard apartment was beyond our means so we found a refurbished room that, in better times, used to serve as a car park. We moved here to participate in a 3-month startup accelerator, which, more than…
  • 5 Videos To Make You Feel Good Before Your Next Presentation

    Kristyna Zapletalova
    4 Mar 2015 | 5:16 am
      Once in a while, we all need to give a presentation, deliver a public speech, or pitch our business idea. And when we are asked to do that, our feelings usually fall into one of these categories:   FEAR   PANIC   ANGER   RESIGNATION   But fear not and watch these videos. They will alleviate any stress you migh have from failing in front of a large group of people.   1.Who says presentations need to be boring?     2. If she made it through, you can too     3. You can hardly make a mistake worse than this     4.
  • Top 5 Business Apps of Bear Douglas

    Kristyna Zapletalova
    25 Feb 2015 | 7:45 am
      Get inspired by those who dared. In our new series, we ask successful entrepreneurs to share their top 5 apps that help them grow their businesses. This time with:   Bear Douglas Senior Manager, Developer Advocacy at Twitter     1. HipChat – Bring your team to life   "It helps me keep in touch with my team 1:1 and in group chat rooms while on the move. Works on mobile better than many other enterprise-focused chat clients."       2. 1Password – Simple, convenient security   "It keeps…
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    Godot Media

  • Gated Content: An Unresolved Debate

    Godot
    28 Apr 2015 | 3:25 am
    To gate or not to gate? This has been a much debated marketing question, subject to oscillating public and professional opinions over the last decade. Most businesses might have already given in to the practice of putting high-value content behind opt-in forms that require users to provide some information about themselves. Still, there is no denying the fact that making your content freely accessible to the users results in a greater number of downloads and better brand recognition. One of the main reasons why the debate on gated content remains unresolved is because it’s tough to…
  • 5 Mistakes to Avoid in Keyword Research

    Godot
    2 Apr 2015 | 4:15 am
    Keywords are an important aspect of your SEO campaign. The problem, however, is that you are spoiled for choices. So, it is not inconceivable that you can make mistakes while choosing keywords. What’s worse is that you may not even be aware that you are erring. Below are five common mistakes that should be avoided while choosing keywords: Not understanding how people search: While you may know what your customers need, your customers may only have a very vague idea. Using head terms (keywords that are only one or two words long) made up of industry jargon will not give you the best…
  • Brand Journalism: An Emerging Trend

    Godot
    20 Mar 2015 | 3:30 am
    In the year 2004, McDonald’s employed a new marketing strategy that Larry Light, its chief marketing officer, called “brand journalism”. But, what is brand journalism and its relation to marketing?According to Light, it was not possible for brands to communicate what they represented to their customers through means of just a single ad. It was also not possible to approach marketing with a one size fits all strategy. What was needed was the segmentation of their customer base to appeal to each group separately. In other words, provide each potential customer with what they want,…
  • Key Trends in Search Marketing for 2015

    Godot Media
    17 Feb 2015 | 4:05 am
    Here are a few key emerging trends for search marketing in 2015 along with some handy with tips for brands and businesses: Marketers will go mobile: Mobile search is getting bigger by the day and it is quite visible in customer acquisition numbers for brands and businesses. Businesses in 2015 will be spending a lot more on mobile search marketing than they did last year, as the consumption of mobile media increases at a burning pace. Optimization of mobile search campaigns would be key as the consumption behavior on mobile is different than web, and not accounting for this distinction can…
  • Facebook 101: Native Scheduling vs 3rd Party Apps

    Godot Media
    3 Feb 2015 | 8:40 pm
    Facebook lets you schedule posts up to six months in advance (this is called Native scheduling), so why all the fuss around third-party scheduling apps (like Swayy and DrumUp)? That’s because third-party apps come with several added features that you’ll find extremely useful as a social media marketer. What you can do on Facebook, and what you can’t If you’re scheduling posts natively on Facebook all you can do is set the date and time when you want your post to go public. You’ll still have to spend a considerable amount of time creating or curating the content…
 
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    CIPHR

  • 10 Job Hunting Tactics You Should Know

    Barry
    28 Apr 2015 | 1:30 am
    Getting ahead of the crowd in your job hunting efforts is what everyone should try to do. There are certain things that you should know and do that most other applicants won’t. 1) Companies still recruit in December (but many applicants assume otherwise) Contrary to popular belief (and the belief of many applicants), brands do still recruit in December. New skill requirements, resignations and retirements don’t simply cease during this part of the year and companies need to fill those gaps. In many cases, managers are under pressure to be prepared and have a full complement of…
  • Dyslexia Action recommend CIPHR

    admin
    22 Apr 2015 | 3:07 am
    Dyslexia Action is a charity that has been around for about 40 years, supporting children and adults with dyslexia as well as literacy and numeracy difficulties and other special learning issues. The post Dyslexia Action recommend CIPHR appeared first on CIPHR.
  • 6 Reasons Why Taking Breaks Is Good For You AND Your Employer

    Barry
    21 Apr 2015 | 1:30 am
    Breaks are scientifically proven to boost focus and productivity. A 2008 University of Illinois study found that the brain’s attentional resources drop after a long period of focusing on a single task, decreasing our focus and hindering performance. But even brief diversions, the study found, could significantly increase one’s ability to focus on that task for prolonged periods of time. Though breaks might seem counterproductive, they’re more important than ever in the 24/7 workplace of constant connectivity and non-stop streams of emails. We’re constantly checking and…
  • How To Answer THOSE Interview Questions

    Barry
    14 Apr 2015 | 1:30 am
    There’s a certain number of questions that get asked by employers at every interview. These questions may seem cliche, but they are as important as ever when it comes to making or breaking your chances of getting hired – knowing how to answer them can be the key to success. What would your manager and colleagues say about you? This question should be seen as an opportunity to sell your skills and promote yourself through others. One way to answer this is to quote your previous/current managers comments from your last appraisal/performance review. By quoting, you’re not in…
  • 6 Ways To Make A Better Office Today

    Barry
    8 Apr 2015 | 1:30 am
    If you’ve browsed the various articles online that list, what they consider to be, the ‘best offices in the world’, most will have a number of elements in common. This isn’t due to a quirky designer that’s just gone mad with the budget, it’s to improve office productivity, wellbeing and ultimately revenue. There are a number of steps you can take, today, that will make your office environment a better place for your employees to spend their day. As a result, you’ll likely have happier, healthier and more productive and engaged employees, who are…
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    Wasp Buzz

  • Barcode: The Ultimate Guide to Barcodes

    Jason Sentell
    21 Apr 2015 | 6:00 am
    Every time we purchase something we interact with a barcode, but rarely do we give them much notice. Yet barcodes play a crucial role in the effective and efficient operation of our economy, from small businesses to large multinational conglomerates. What is a barcode? A barcode is “A machine-readable code in the form of numbers [...]
  • Avoiding a School Budget Crisis with Asset Management

    Jason Sentell
    16 Apr 2015 | 3:27 am
    When you have limited resources and funds and thousands of young minds to educate every day, how do you make it work? This is a question school districts all over the nation ask themselves every day. In most districts, budgets have been dwindling for years, but standardized testing isn’t going away. Students need to pass [...]
  • How 2D Barcode Scanners Improve Healthcare

    Brian Sutter
    14 Apr 2015 | 7:11 am
    You may not associate 2D Barcode technology with saving lives in the field of medicine, but the truth is barcodes and 2D barcode scanners play an increasingly important role in the healthcare industry and have been responsible for saving thousands of lives. Barcodes are so essential to the proper delivery of medicine that in 2009 [...]
  • How to Implement Best Practices for School Technology Asset Tracking

    Jason Sentell
    9 Apr 2015 | 7:01 am
    Last year, an audit of Los Angeles Unified School District’s computer inventory revealed 230 devices, worth nearly $200,000, had been stolen or were missing. In addition, school officials weren’t able to account for another 3,105 laptops, desktops, and iPads. In 2013, an audit in the School District of Philadelphia found that 67% of the inventory selected [...]
  • As an Inventory Manager, What Can I Learn from The Walking Dead?

    Brian Sutter
    7 Apr 2015 | 8:03 am
    We all know the Zombie Apocalypse is going to happen – frankly, it’s overdue. We just don’t know exactly when the world-as-we-know-it will cease to exist. It could happen tomorrow or decades down the road. Not having a firm undead deadline is bothersome, but don’t use this as an excuse to delay preparations. Logic tells [...]
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    online marketing - Google News

  • Predictive analytics could change online marketing for good - Memeburn

    27 Apr 2015 | 10:11 pm
    Predictive analytics could change online marketing for goodMemeburnSome of these are investment risk management, education and entertainment (in form of personalized movie recommendations, for example), while online marketing certainly remains one of the most lucrative ones. Here, these technologies are increasingly ...
  • Forbes contributor: What entrepreneurs, businesses can learn from LDS ... - Deseret News

    27 Apr 2015 | 1:22 pm
    Deseret NewsForbes contributor: What entrepreneurs, businesses can learn from LDS Deseret News"As a member of this religious community and someone who makes his living from consulting with businesses regarding digital marketing, I have been more than curious to learn from the campaigns the LDS Church has engaged in to get their message out," ...and more »
  • 4 Online Marketing Tools To Enhance Your Brand - Business 2 Community

    27 Apr 2015 | 12:08 pm
    Business 2 Community4 Online Marketing Tools To Enhance Your BrandBusiness 2 CommunityNowadays, marketing is more than cold calling or direct mail campaigns. To really make an impression, you need to establish a solid online presence and a high level of engagement with your audience. This involves leveraging social media, blogging
  • The top 14 skills in the red hot market for marketing jobs - VentureBeat

    26 Apr 2015 | 2:01 pm
    VentureBeatThe top 14 skills in the red hot market for marketing jobsVentureBeatAccording to the Bureau of Labor Statistics, marketing jobs are not only expected to grow from now to 2022, but the creative and marketing sector is seeing an average starting salary growth of 3.9 percent. Even more encouraging, US News reports that Brands as Publishers: Success Follows Successful Content MarketingEntrepreneurall 3 news articles »
  • Digital Marketing Executive - miPRO

    24 Apr 2015 | 4:52 am
    Digital Marketing ExecutivemiPROWe're looking for an ambitious, proactive Online Marketing Professional to help grow our business. You'll be the key contact for all online marketing activity. You'll be responsible for managing multiple revenue streams through the online marketing
 
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    Business marketing - Google News

  • Pinterest extends business offer with new marketing tool - The Drum

    28 Apr 2015 | 2:58 am
    The DrumPinterest extends business offer with new marketing toolThe DrumIn a blog post Pinterest's Jyri Kidwell wrote: “We're excited to work with these Marketing Developer Partners and to support businesses on Pinterest. We also think it's important that our Pinners have the best possible experience on Pinterest and Ahalogy Joins the Pinterest Marketing Developer Partners ProgramBusiness Wire (press release)Pinterest courts interest with slew of new brand marketing toolsallvoicesPinterest Looks To Developers To Bring Brands Better Tools And…
  • Email marketing tools still not being used adequately by most businesses - AGBeat

    27 Apr 2015 | 8:04 pm
    AGBeatEmail marketing tools still not being used adequately by most businessesAGBeatThe way companies are using email marketing these days leaves much room for improvement, according to a study by marketing research and consulting firm, The Relevancy Group. The study revealed that email marketers are not adequately using ...
  • Fortunis Resources to update on option over digital marketing business - Proactive Investors Australia

    27 Apr 2015 | 6:33 pm
    Proactive Investors AustraliaFortunis Resources to update on option over digital marketing businessProactive Investors AustraliaFortunis requested the halt pending an announcement in relation to an update on the option to acquire Livelynk Group Pty Ltd, operator of the Mpire digital marketing business. The halt will remain in place until the opening of trade on Thursday 30th and more »
  • Women in Business: Katie Peek, VP of Brand Marketing, Slim Lizzy's - Huffington Post

    27 Apr 2015 | 7:31 am
    Women in Business: Katie Peek, VP of Brand Marketing, Slim Lizzy'sHuffington PostWith a career grounded in marketing, Katie brings her extensive knowledge and expertise to lead successful marketing campaigns for Slim Lizzy's. A two-year veteran at Slim Lizzy's, Katie oversees company-wide integrated marketing efforts, which include ...
  • Small Business and Content Marketing: Opportunities Abound but Strategy is Key - EContent (press release)

    27 Apr 2015 | 6:21 am
    EContent (press release)Small Business and Content Marketing: Opportunities Abound but Strategy is KeyEContent (press release)Content Marketing Institute's 2015 "Small Business Marketing Trends-North America" study, sponsored by Copyblogger Media's Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some ...5 Fascinating Insights From The 2015 Content Marketing ReportBusiness 2 Communityall 2 news articles »
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    GetHow Newsletter

  • Unemployment in Mumbai Decreasing Due to Huge Job Opportunities

    Atul Kumar Pandey
    18 Apr 2015 | 2:15 am
    Mumbai is a business and mechanical center point of India with the most elevated rate of job. The city offers PC administrator work in Mumbai, BPO occupations in Mumbai and different other fields....
  • End of Year Tips for Teachers of Primary Grades

    Atul Kumar Pandey
    16 Apr 2015 | 10:25 am
    As the school year comes to a close, most teachers begin thinking of ways to close up their classrooms so that everything will be in order come fall. With budgets being lowered by the day, most...
  • Technology Plus Polish Equals Passion

    Atul Kumar Pandey
    7 Apr 2015 | 12:18 pm
    Everybody loves a little bit of inspiration when it comes to the latest technology. However, there is a boundary, a line that can be crossed, when it comes to interest in a particular subject, and...
  • Smart Ways to Run Your Small Business

    Atul Kumar Pandey
    1 Apr 2015 | 12:24 pm
    This year, try to focus on working smart instead of hard. These strategies will show you six smart ways to run your small business. Get Free Publicity from Local Media Image via Flickr by NASA...
  • A Few Words On Movavi Screen Capture

    Atul Kumar Pandey
    26 Mar 2015 | 7:37 am
    The virtual sector comes up with live streaming videos every now and then. There are how-to tutorials, educational or business webinars, entertainment videos and so on. But the problem is that the...
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    Blogroll

  • Unique Ways to Show Appreciation to Your Team

    1 Apr 2015 | 6:00 am
    Though you probably appreciate your employees a great deal, often in the course of a day you likely fail to show them. Here are some unique ways to show your employees appreciation, keep them motivated and loyal, and help your business continue to move forward successfully. Compliment Your Staff. Offer a verbal compliment whenever appropriate during the work day whenever you notice hard work, a project well-done or ahead of schedule, excellent teamwork and more. Verbal acknowledgement from you, particularly in front of peers, is a wonderful motivator.  How many times have you done that…
  • Marketing To Your Perfect Customer – Using Your Customer Profile

    25 Mar 2015 | 11:12 pm
    Let’s do a quick review of your customer profile and then move on to how to take that data and market to your perfect customer. You’ve gathered information and built your customer profiles based on the defining characteristics of your customers. You’ve included geographics (regions, cities), demographics (gender, language, age, income), psychographics (personality, lifestyle) and behaviours (actions, attitudes, the where, why, and how they buy). Now you are ready to take this information and market your perfect customer. Every effort you make to reach your customer from…
  • The Numbers Every Business Owner Needs To Know

    18 Mar 2015 | 6:00 am
    Let’s be honest - a crystal ball would be so much better than a business coaching expert when starting a new business venture. The ability to predict the outcome would remove a significant amount of stress that burdens small business owners. But, even without psychic powers, it can still be possible to get a good look into the future if you simply look at the numbers. Most coaching experts would argue that there are 7 significant numbers that should be on your radar: Working Capital/Cash Flow. This is the lifeblood of the business and should never go unnoticed. Want to stay out of the red?
  • How to Deliver Bad News

    11 Mar 2015 | 6:00 am
    Delivering bad news is never easy, but there are some things you can do to soften the blow and give the message tactfully and empathetically. Ideally your bad news will be delivered with skill so that the recipient ultimately continues in a positive relationship and supports the decision. Bad news should never be a surprise, nor should it be on a delay. If the bad news is related to poor performance, an employee should be apprised and offered the opportunity to improve. If they haven’t been told, the situation will likely escalate from bad to worse. Problems with clients or lack of…
  • Five Tips to Become a Better Negotiator

    4 Mar 2015 | 5:00 am
    Negotiation is a skill that every business professional needs to learn and practice in order to achieve success. Here are five tips to help you become a better negotiator. Tip 1: Know what you want! It is important that you know what you hope to gain from the negotiation. Understand your position, how far you are willing to go and when you plan to walk away. If you are negotiating price, salary, etc. it’s important that you know the current comps in the category. Tip 2: Be Prepared. Understand the strengths and weaknesses of the other party. If price is in the mix, know the prevailing…
 
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    Small Business Ideas Blog

  • Content Marketing Guide: How 10 Startups Became Thought Leaders & Generated Massive Revenue Growth

    Brian Lang
    31 Mar 2015 | 5:49 am
    Content marketing has been around for a very long time, but has grown sharply in popularity in recent years. Google’s crack down on just about every easy link building tactic and the growth of social media marketing have made content marketing a compelling choice for growing a business. Content marketing can benefit just about anyRead More The post Content Marketing Guide: How 10 Startups Became Thought Leaders & Generated Massive Revenue Growth appeared first on Small Business Ideas Blog.
  • Content Creation Strategies

    Brian Lang
    31 Mar 2015 | 5:48 am
    One of the biggest challenges for content marketers is coming up with ongoing ideas for content creation. Many businesses that are failing with content marketing are just creating content on the fly without a plan. When developing a content creation strategy, you need to: 1. Create content that will drive quality leads to your website -Read More The post Content Creation Strategies appeared first on Small Business Ideas Blog.
  • Promotion and Conversion Tactics for Content Marketing

    Brian Lang
    31 Mar 2015 | 5:48 am
    Creating content is only one aspect of content marketing. You will also need to develop a good promotion strategy and a strategy to convert your new leads into paying customers.   Promotion Tactics Asides from a good content creation strategy, you will also need a promotion strategy that complements it. Here are a few ideas:Read More The post Promotion and Conversion Tactics for Content Marketing appeared first on Small Business Ideas Blog.
  • Content Marketing Audit Template

    Brian Lang
    31 Mar 2015 | 5:47 am
    Before getting into content marketing, you should do a content marketing audit. Even if you haven’t created any content yet and are just getting started, planning out and systematizing your content marketing will improve your effectiveness. Below are some questions that you should ask yourself when planning out a content strategy.   1. What isRead More The post Content Marketing Audit Template appeared first on Small Business Ideas Blog.
  • Content Marketing Tools

    Brian Lang
    31 Mar 2015 | 5:47 am
    To be efficient with content marketing, you need to pick the right tools. There are many tools that can you can use to help with content creation, promotion and management. Selecting the right tools can make your job a lot easier, so it’s worth spending some time planning out which tools you want to useRead More The post Content Marketing Tools appeared first on Small Business Ideas Blog.
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    Active Business

  • Bring Your Own Device… The price of freedom

    clientsfirst
    27 Apr 2015 | 5:00 am
    This is the last in our series of articles examining the growth in modern workplaces of Bring Your Own Device (BYOD) and the issues it raises for managers and IT professionals. We’ve had a lot of interest and feedback about this subject and our final article looks at the most asked questions and some of the answers.One single thing has become crystal clear during discussions of this issue with our clients and that is the need for professional advice and support at all stages of the planning and implementation of any IT strategy. You can’t rely on your pal in the pub, unless your pal in…
  • The Rise of O2’s Network

    Active_Business
    14 Apr 2015 | 2:52 am
    As we move into the age of the 4G network (and beyond!), investment and growth from the major networks continues to improve mobile services across the UK.Recent figures released by O2 indicate the scale of network performance investment currently under way. The communications giant has invested £1 Billion pounds over the last two years into the development and improvement of their network, and will continue to invest into the future at a rate of £1.5 million a day! The investment level is to ensure that the existing 2G and 3G networks are upgraded to the new standard to give a better…
  • Get to know… Dom

    Active_Business
    13 Apr 2015 | 8:56 am
    Dominic CarterAccount Development ManagerHi Dom, let’s start with work; what does a ‘normal’ day constitute for you? If I’m in the office, it’s a 1 hour 15 minute commute before charging up with coffee whilst checking my emails. Then it’s a mix of account reviews, and general checking that my clients have everything they need in terms of products and solutions before hitting the tea in the afternoon.How long have you been with the company? How did you get started? I’ve been with Active for nearly five years, starting in Telesales after my Business Management and Finance Degree…
  • Members of Active IT team to attempt gruelling London to Berlin bike ride

    Active_Business
    8 Apr 2015 | 1:07 am
    Two members of the Active IT team, Simon Tilsley and Shaun Park, together with their friend Adam Woods, will be taking part in a gruelling bike ride from London to Berlin this May, in support of two charities.The three friends will not only be cycling the entire 1,315 kilometre (817 mile) route but they will be doing so without support vehicles, carrying their entire load of kit and supplies. The ride, which encompasses five countries, will take them a full 10 days.Beginning in London on May 2nd, Simon, Shaun and Adam will first head to the coast and across the channel to Calais, before…
  • Bring Your Own Device – COLD or COPE…..What’s it all about?

    clientsfirst
    25 Mar 2015 | 5:00 am
    Our last article looking at Bring Your Own Device (BYOD) generated a lot of interest and feedback from readers. We’ve had lots of questions about issues including liability for accidental damage and wear and tear, payment and tax implications, restrictions on personal use and data security. In short, all of the issues that make this a hot topic in the IT community.Before we start to address these issues, we’ll look at some of the alternatives to BYOD to enable you to understand how thinking around this issue is developing. What are my options outside of BYOD?A number of organisations…
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    8a Certification, HUBZone Certification and Women Owned Small Business Certification Blog

  • How to get 8(a) Certified if your firm has been in business for less than two years.

    cloveer.com
    27 Apr 2015 | 1:45 am
    The SBA may waive the 2 year requirement if you meet each of the following conditions: Condition 1: The individual or individuals upon whom eligibility is based have substantial business management experience. In order to prove that the applicant and other key individuals of the business concern meet this condition, the individual or individuals resumes and past employment history must exhibit significant management experience either; a. previously employed performing management duties (VP, CFO, President, Director) with a firm that operated in the primary industry or NAICS code  that the…
  • Do you meet the 70% Economic Dependency Rule?

    cloveer.com
    24 Apr 2015 | 1:53 am
    Economic Dependence is a significant obstacle to the eligibility of many applicants desiring to gain 8(a) Certification for their firms. In fact, it is currently the issue for which we have to turn the greatest number of potential applicants away, until the issue is resolved. Here is a simple flow chart that will help you determine if economic dependency applies to your business. Click on the chart below to see a larger image. Economic Dependency Chart Need assistance with your 8(a) Application? With 14 years and over 2,000 successful applications under our belt, we can assure you that no…
  • Important Fact about 8(a) Adjusted Net Worth Requirements

    cloveer.com
    6 Oct 2014 | 5:59 am
    As you may be aware, the applicant for 8(a) Certification must have an adjusted net worth of less than $250,000 to get 8(a) Certified. However, here is an important fact that you must also consider. If the applicant is married, the SBA will consider the spouse’s financial situation also in determining whether the applicant’s access to capital and credit is diminished where the spouse has a role in the business (e.g. an officer, employee or director) or has lent money to, provided credit support to, or guaranteed a loan to the business. See CFR part 13: §124.104   Who is…
  • Active SBA 8(a) Certified Firms as of July 1, 2014 by Location

    cloveer.com
    1 Jul 2014 | 6:58 am
    There are 7,078 active SBA 8(a) Certified firms as of July 1, 2014. Below is an info graphic showing the location by state and number of active SBA 8(a) Certified firms. The source of this information is the SBA Dynamic Small Business database. 8(a) Certified Firms as of July 1, 2014 The top five states with 8(a) Certified Firms are: 1. Virginia – 880 2. California – 789 3. Maryland – 668 4. Texas – 605 5. Florida – 441 The top five states or US territories with the lowest number of 8(a) Certified firms are: 1. Vermont – 2 2. U.S. Virgin Islands – 3…
  • 8(a) Program. Ownership vs. Control

    cloveer.com
    11 Jun 2014 | 8:15 am
    Control is not the same as ownership. For example a disadvantaged individual may own 51% of the business that is applying for 8(a) Certification but they may be found to not unconditionally control the company by the SBA. As defined by the SBA in CFR 124.106, the SBA regards control as including both the strategic policy setting exercised by boards of directors and the day-to-day management and administration of business operations of the business. In order to be found to control the business, here are the following requirements. 1. The disadvantaged individual must manage the daily business…
 
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    THE Small Business Expert

  • How To Know For Sure That You’re Ready For Remote Employees

    Raymond Manley
    28 Apr 2015 | 3:30 am
    http://www.susansolovic.com/2015/04/how-to-know-for-sure-that-youre-ready-for-remote-employees/It’s almost impossible to read articles about small business, startups or productivity today without quickly hitting one that discusses the virtues of remote employees or adding long-distance freelancers to your team. The benefits are unassailable. Here are just a few: A recent ConnectSolutions survey reports that 77 percent of employees working remotely say they are more productive. Small businesses can add skills and talents that they cannot find or afford in the local market. Remote employees…
  • Small Business Juggling

    Raymond Manley
    27 Apr 2015 | 8:29 am
    http://www.susansolovic.com/2015/04/small-business-juggling-2/You are an entrepreneur. You have chosen the thrill and exhilaration of taking a risk in order to provide the life you want for you and your family. You have said “no” to the idea of working for someone else for the rest of your life. You have finally realized that you would rather shave the bosses face (or legs) than kiss the bosses… well… you know… foot! You have visualized the future of your business and have seen it clearly. You have a sales team that is outstanding. They are phenomenal at attracting new customers to…
  • Proven Strategies For Boosting Sales With Powerful Customer Testimonies

    Raymond Manley
    27 Apr 2015 | 12:45 am
    http://www.susansolovic.com/2015/04/proven-strategies-for-boosting-sales-with-powerful-customer-testimonies/We recently looked at the big picture of “social proof” and discussed how powerful it can be as part of your marketing efforts. Customer testimonials are one of the most important social proofs you can deploy to boost your business, and there are two critical steps you need to accomplish to be successful. You must: Collect the testimonials, and Get the testimonials in front of your prospects. Let’s look at some strategies for encouraging, gathering and deploying testimonials.
  • This Week in Small Business: Avoid cyber crime, market smart and find out where the economy is headed.

    Raymond Manley
    26 Apr 2015 | 6:41 am
    http://www.susansolovic.com/2015/04/this-week-in-small-business-avoid-cyber-crime-market-smart-and-find-out-where-the-economy-is-headed/Can you actually launch an Instagram marketing campaign in two hours? Are startups running down? Is ransomware the next “killer” app? Inquiring minds want to know, and that’s why they check out all of these great articles. Leadership, management and productivity Lessons in how to run a startup and small business are always being taught in Silicon Valley. These 11 tips will work in virtually any setting. “Ransomware” is a specific growing threat for…
  • To Hire or Not to Hire Your First Employee? That is the Question.

    RoastedPixel
    24 Apr 2015 | 5:37 am
    http://www.susansolovic.com/2015/04/to-hire-or-not-to-hire-your-first-employee-that-is-the-question-2/Small businesses usually start-off as a one-man show.  When you are the founder of a business, you do everything from emptying the trash to collecting the cash.  As your business grows, however, it can reach a point where the volume of work is overwhelming.  That’s not a bad thing in terms of your business success, but it can cause you to become stressed out and burned out.  There are only 24 hours in every day and there’s only so much one person can accomplish. Reaching this point in…
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    Customer Service Guru » Articles

  • Halfords Auto Centre User Had A Customer Service Nightmare

    Dan Sarath
    24 Apr 2015 | 4:30 am
    A Halfords auto centre customer got the service of his nightmares after he took his car in for a regular MOT. It is a reminder of what happens when an employee steps way beyond what’s acceptable as a representative of that organistion and breaks the trust between customer and business. Shaun Ingram, from Saltash in Cornwall, booked his Ford Focus ST into the Halfords garage in Plymouth for a service and MOT. When he returned to collect his vehicle, and paid them £255 for the service, he was surprised to discover that he had left his dashboard camera on the car. The dashboard camera had…
  • Has Ryanair’s New Customer Policy Turned Business Around?

    Dan Sarath
    20 Apr 2015 | 2:37 am
    Ryan Air has not exactly been famous for its reputation. The frequently shamed airline has been a media headline grabber for a number of controversial incidents. There was the time a steward screamed obscenities at a passenger who was disappointed his crisps cost £4.20; there was the time its CEO Michael O’Leary called overweight customers ‘fat bastards'; and there was another time when Leary, in no certain terms, told refund hunters where to go. It doesn’t take an expert to see their customer service isn’t particularly great. However, the airline has recently seen…
  • 5 Misleading Food Advertising Tricks You May Not Have Known

    Dan Sarath
    13 Apr 2015 | 5:57 am
    Most of us will probably understand that advertising can be misleading. Much has been made – especially over the last few years – about the way fashion and beauty brands manipulate their photos of models to distort how they are presented to viewers. But manipulation doesn’t just involve Photoshopping and airbrushing models. In fact, food is just as commonly manipulated in an attempt to make products look more mouthwatering and delicious. Some of the small ways that advertisers manipulate food to make it look more photogenic are understandable. Fast food brands, for example,…
  • Here’s How Npower Are Cleaning Up Their Bad Reputation

    Kathryn Kearns
    10 Apr 2015 | 7:17 am
    After being labelled worst company in the UK in 2014, gas and electricity company, Npower was forced to improve its services by April 2015 or face a multi-million pound fine. Well… their time is now up. Npower took a fair beating in early 2014 when regulator Ofgem intervened due to a staggering back log of over 400,000 problems. Npower failed to deliver customer bills, issued incorrect bills, and due to serious issues with direct-debit payments, some customers were owed hundreds of pounds. If that wasn’t enough, customers also complained of terrible customer service and unhelpful…
  • 8 Unusual Easter Eggs You’ll Want To Try At Least Once

    Adele Halsall
    2 Apr 2015 | 4:52 am
    Like most other celebrations, Easter is a time that takes consumerism by storm. Whether its indulging in feasts of the savoury kind, buying that essential Easter outfit or spending ridiculous amounts on Easter eggs for the family, it seems to make us open our wallets much more frequently and indulge in all the kinds of foods we don’t eat on a regular basis. But where things really get crazy is when food brands start pulling out all the stops to make an Easter Egg you’d never expect. Check out this list of unusual Easter eggs you’ll just HAVE to try at least once. 1. Marmite…
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    Yola

  • Responsive Templates make for beautiful mobile browsing and added SEO value

    Yola
    15 Apr 2015 | 2:04 pm
    It’s no secret that the mobile market is ever expanding. And with the much-anticipated Mobilegeddon, web browsing from any device will be easier than ever. What’s Mobilegeddon you ask? On April 21st, Google will release their latest algorithm, prioritizing responsive websites ahead of those that aren’t. Bearing this in mind, the Yola team would like to ensure you that each of our Templates featured in the Template Gallery incorporate responsive design. But these responsive enhancements go beyond adding additional SEO value. They make for easy intuitive browsing on any device. These…
  • Featured Website: Going visual with Signature Interiors

    Yola
    10 Apr 2015 | 11:52 am
    Signature Interiors offers elegant and sophisticated design services which site owner Liz Cox was able to convey on her business website at a glance. Liz selected “Serendipity,” one of our recommended styles, because it allowed her to display numerous photographs and videos with ease. This is vital to her business as visual images are a critical component to showcase the services and quality of work Signature Interiors provides. Liz took advantage of a full bleed background image which creates a fresh and modern look for her homepage. Customizing the opacity settings in the Sitebuilder…
  • Video: Create your own membership application for your business website

    Yola
    8 Apr 2015 | 2:57 pm
    One frequently asked question from our users is how to build a membership directory where site visitors can register, manage their profile, and connect with others. Such a system gives website owners many advantages – it allows them to build an online community, test new ideas, and potentially open up more revenue opportunities. Traditionally, building a custom membership application is both costly and complex. However, with Caspio’s cloud database platform, you can easily create your own membership application and modify it on-the-fly as your needs evolve. A Caspio-powered membership…
  • Yola partners with Parallels to offer white-labeled web presence services

    Yola
    18 Mar 2015 | 3:11 pm
    The Yola team is excited to announce that we’ve partnered with Parallels to offer a white-labeled web presence service – Web Business Builder powered by Yola. This integration gives Parallels channel partners the opportunity to offer an award winning drag-and-drop site builder fully branded as their own. Web Business Builder comes fully equipped with built-in features for SMBs to build a professional online presence, featuring end-to-end eCommerce powered by Ecwid, as well as premium SEM analytics through SiteWit. “This exciting partnership enables us to further leverage the investment…
  • Crystal clear: Three essential messages for your small business website

    Yola
    17 Mar 2015 | 11:30 am
    Guest article written by Megan Totka, Chief Editor for ChamberofCommerce.com. Small business owners wear a lot of hats, especially in a day and age where the lines between business roles quickly become blurred. The modern entrepreneur is expected to be smart and savvy when it comes to both running and marketing a business. Yet when roles come to mind for today’s busy business owners, a “messenger” probably isn’t high up on our lists. Think about it, though. SMBs are constantly sending and receiving messages. Whether through emails, handshakes or our latest tweet,…
 
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    Business Unleashed | Real life business skills for Consultants, Creatives and Coaches.

  • EP031 – Get Paid What You’re Worth

    Chris Green
    7 Apr 2015 | 6:51 am
    Ryan Stewman is known as the Hardcore Closer and he pulls no punches. He’s the founder of Break Free Academy and he’s well known for getting people paid what they’re worth from the marketplace. For many of us, selling was something we had to learn as we went along, so I grill Ryan on how we can go from where we are now, to getting the clients we really want. Many of the questions came from members of the Business Unleashed Facebook group. Make sure you join us there to discuss everything from this episode. In this episode you’ll learn: Focus on the outcomes. Position…
  • EP030 – Selling After the No

    Chris Green
    1 Apr 2015 | 12:48 am
    What happens after a prospect has said they’re not ready to go with your offer? What happens when they decide to use someone else? Both myself and John Logar have worked with clients that have previously said no. The challenge is that most consultants and coaches give up at the no and miss out on a load of work. In this episode you’ll learn: Why clients say no to you. The no pile is your biggest asset. How to nurture clients that aren’t ready yet. Making periodical offers. Building your follow up process. Also, we have an offer on right now to work one on one with John…
  • EP029 – Adventure, Wealth and Freedom with Tim Conley

    Chris Green
    15 Feb 2015 | 1:17 pm
    Tim Conley is known as one of the top direct response marketing consultants in the startup and online entrepreneurship communities. In this episode of Business Unleashed, Tim tells us how to grow a profitable business you will enjoy and avoid a success that you will hate. In this episode Tim covers: Know what you want to create in your life and business. When to say yes and when to say no. Build more profitable capabilities. Why little hinges swing big doors. Being clear about who you want to work with. Understanding your value you deliver to clients. Links and Resources Mentioned in This…
  • EP028 – Building a Design Business with Greg Merrilees

    Chris Green
    24 Jan 2015 | 3:43 am
    This week’s guest is designer and founder of Studio1 Design, Greg Merrilees. Greg takes us through his journey in building a design agency and a t-shirt business. Some of it accidental, all of it creative. In this episode Greg covers: Building trust with people with big lists. To have a friend, you need to be a friend. Add value to others. Building a virtual team. Working with a mentor. Get results for clients. Setting yourself apart. Communicating directly to your audience. Links and Resources Mentioned in This Episode: www.studio1design.com www.successshirt.com Get a 10% discount on…
  • EP027 – Protect Yourself and Protect Your Business

    Chris Green
    11 Jan 2015 | 11:38 am
    This week’s guest Jeff Hollis helps us understand the most important legal considerations you need to have in our businesses. It’s important that you don’t have any misunderstandings when you’re delivering results and outcomes with your clients. What happens when you outsource the client work and it’s not up to satisfaction? How are you covered? In this episode Jeff covers: Having contracts in your business. Protect yourself from things that can go wrong. Stay compliant. Don’t get caught up in a court fight. Protecting yourself when your outsourcing. Using…
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    ServiceMaster of St. Paul and Maple Grove

  • Don't Give Up on Dingy Carpets, Upholstery or Grout Before Calling a Pro

    ServiceMaster St. Paul
    22 Apr 2015 | 6:30 pm
    Are you tempted to give up on soiled carpet, upholstery or tile work in your home because you think it is beyond repair? Before you spend money on a replacement, get the opinion of a professional cleaning company first. A trained cleaning technician can inspect the damage and help you determine whether or not the damage can be repaired. Carpet Cleaning Company Professional cleanings can help protect the value and longevity of your rugs and wall-to-wall carpeting. A commercial-grade, hot-water extraction cleaning machine used by the pros loosens and lifts ground-in dirt, bacteria and other…
  • Springtime Hazards For Your Carpet

    ServiceMaster St. Paul
    8 Apr 2015 | 6:36 pm
    Spring showers not only bring May flowers, they can also damage the carpeting in your home. The following guide explains three primary types of carpet damage that commonly happen during spring. Mold Growth Mold growth in your carpeting is bad news. Exposure to mold spores is responsible for a number of allergic reactions, including skin rash and hay fever-like symptoms. Mold allergies are quite common and particularly dangerous for anyone with asthma. Mold spores are known to cause asthma attacks in asthmatics also allergic to mold. Mold spores are everywhere, including the air in your home.
  • New Furry Family Member In The Household? Carpet And Upholstery Cleaning For Pet Owners

    ServiceMaster St. Paul
    2 Apr 2015 | 6:19 pm
    Damage to your home’s carpeting or furniture upholstery caused by pets can be difficult to restore. The good news is that you can likely avoid permanent damage by calling the experts. A professional carpet and upholstery cleaning service can get your home smelling fresh again and bring back the original beauty of your rugs and fabrics. Pet Urine Cleaning Pet urine may permanently damage carpets or upholstery if proper steps aren’t taken to remove all traces of it. If Fido has an accident inside your home, it's much easier to clean up while the urine is still fresh because of its…
  • Cleaning Your Soft Upholstered Furniture

    ServiceMaster St. Paul
    26 Mar 2015 | 8:06 pm
    Life is rough on your upholstered furniture. After a few years, your once beautiful sofa ends up as a collection of spills and spots which even your dog does not want to sit on anymore. Don’t waste money replacing your stained furniture, add years to its life with professional upholstery cleaning by ServiceMaster by Hedden of Maple Grove. ServiceMaster by Hedden of Maple Grove has been cleaning up messes in Minnesota for over 30 years. It is a multi-generational, family-owned business which is dedicated to exceeding customer expectations. The truth is, most people don’t spend a…
  • Let Us Handle Your Spring Cleaning!

    ServiceMaster St. Paul
    19 Mar 2015 | 8:01 pm
    The spring thaw is coming. As temperatures rise, many homeowners are beginning to think about getting their homes back in shape for the new year. If you are considering a deep Spring cleaning, but don’t have the time to do it yourself, let the home cleaning experts at ServiceMaster by Hedden do it for you. ServiceMaster by Heddenof Maple Grove has been serving happy customers for over 30 years. The company is dedicated to offering a range of environmentally safe cleaning services to make any home look great. Tile and grout line cleaning service: The build up of dirt on tiles and grout…
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    Inspiration and Marketing Strategies for Entrepreneurs

  • Marketing Strategies – Survive or Thrive in Your Business?

    Tammy Hawk-Bridges
    2 Apr 2015 | 6:14 am
    Very often I will get asked by a business owner, “How can my business survive in today’s marketplace?” My heart breaks a little when I hear the question, I find it painful that one has the goal of merely surviving. I want every business owner to have the goal of thriving. It’s possible! You’ll first need to understand why the marketplace is so tough, then its matter of coming up with a marketing strategy and plan of attack. Let’s determine the reasoning behind the more difficult economy. First, it’s important to understand that most everything that…
  • How to Use Presentation Platforms to Increase Website Traffic

    Tammy Hawk-Bridges
    25 Feb 2015 | 8:37 am
    Let’s face it, coming up with a social media marketing strategy is overwhelming. There’s so many moving parts, you probably don’t know how to use it or more importantly why to use it. First, let’s talk about what a social media strategy should be about – it’s about growing your followers AND driving traffic to your website. Social media platforms are amazing for increasing website traffic. Post Google updates (Penguin, Hummingbird etc.) organic traffic (Traffic that comes from the result of people typing into the search engine a certain phrase or keyword…
  • Have a Small Business Idea? Here’s Some Considerations

    Tammy Hawk-Bridges
    19 Feb 2015 | 6:38 am
    One of the worst things you can do? Create a business with absolutely no foundation other than it seems like a cool idea. When I left corporate America and entered into the world of entrepreneurship I thought that being a smart business woman gave me a leg up. Boy, was I stupid! I had a very cool idea, all my friends and family said so! But I did no research on my market. I didn’t know who my buyer was, and what’s worse I couldn’t reach enough of them to support my business. So guess what? 13 months, tons of lost time, tons of lost money, lots of tears later – big…
  • Marketing is a Verb – That Means Action

    Tammy Hawk-Bridges
    11 Feb 2015 | 7:05 pm
    If you want to grow your reach and make more money in your business the process by which you make that happen is called marketing. 1 million new micro businesses start up every year (A micro business is made up of 1 or 2 people.). 80% of those 1 million businesses won’t break 50K in annual revenue (Notice I didn’t say profit- I said revenue). Why? There are lots of reasons but in many cases marketing is the missing piece. They’re too small minded about their business. (Sorry, I’m not trying to be mean here, just honest :-).) Small Mind = Small Profits Most people will get…
  • Entrepreneur Education – Declutter To Make More Money in Your Business

    Tammy Hawk-Bridges
    5 Feb 2015 | 7:14 am
    You know what’s really cool about what I do? I get to tell people how to make more money. If they have a valid business idea, I can tell them how to build a process to bridge the gaps and be more profitable. Given the right person that’s willing to roll up their sleeves and get really serious, I can succeed every time. However, one of the things I learned first as a sales trainer back in my corporate days that still holds true today in my life as an entrepreneur mentor is that people who are messy and unorganized will struggle. You cannot build profitability in chaos. When I was a…
 
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    Dex Media

  • 7 Content Ideas from the Best Doctor Blogs

    Jeff B. Copeland
    27 Apr 2015 | 10:34 am
    Good doctor blogging is a lot like good doctoring: Listen to patients and try to meet their needs. Extra points for being funny, warm, thoughtful and, most of all, engaging. Try some or all of these patient-friendly content types on your medical practice blog: 1. Answer frequently asked questions Howard J. Luks, an orthopedic surgeon in...continue reading … The post 7 Content Ideas from the Best Doctor Blogs appeared first on Dex Media.
  • New Forecast Predicts Major Growth for Mobile Advertising by 2019

    Laura Monroe
    27 Apr 2015 | 6:30 am
    An advanced peek at the forthcoming BIA/Kelsey “U.S. Local Media Forecast 2015 Update,” April 2015, reveals that mobile advertising is projected to grow into the fourth largest local media platform by the year 2019. In fact, the research firm BIA/Kelsey predicts that location targeted mobile advertising revenues in the United States are likely to grow...continue reading … The post New Forecast Predicts Major Growth for Mobile Advertising by 2019 appeared first on Dex Media.
  • Making the Most of Hashtags on Instagram

    Christine Landry
    24 Apr 2015 | 11:00 am
    Hashtags walk a fine line between being helpful and being annoying. On top of that, they’re not as helpful on some social platforms as others. But one place where you shouldn’t fear them: Instagram. They’re wildly useful there. One of the biggest benefits of using hashtags is they turn words you’ve hashtagged into live links....continue reading … The post Making the Most of Hashtags on Instagram appeared first on Dex Media.
  • Do You Effectively Use Customer Data to Implement Change?

    Jen Whitten
    24 Apr 2015 | 6:30 am
    According to a poll conducted in March of this year by Econsultancy and ResponseTap, nearly all client-side marketers (in-house marketing team) reported that their data was important to understanding their customers. Unfortunately, the collection and management of this data has proven to be a challenge. In fact, only about 33% of client-side respondents said they...continue reading … The post Do You Effectively Use Customer Data to Implement Change? appeared first on Dex Media.
  • Avoid These Press Release Blunders

    Chris Irby
    23 Apr 2015 | 1:45 pm
    A well-written press release can generate good buzz for your small business. However, just one poorly-written sentence or sloppy editing mistake can undo that hard work. Best case scenario, a bad press release will be ignored or overlooked by the general public. Worst case, it could end up embarrassing your business or even damaging its...continue reading … The post Avoid These Press Release Blunders appeared first on Dex Media.
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    Small Business Pool

  • McDonalds – Brothers in Business

    Small Business Pool
    17 Apr 2015 | 10:28 pm
    Richard McDonald and his brother Maurice McDonald were the founders and pioneers of America’s biggest fast food chain – McDonalds. In the 1920’s the brothers moved to California, where they opened their first hot dog stand in Pasadena. It was a typical drive-in setup and one of its kinds in that era, where drivers parked their cars and carhops came to take their orders. In the late 1940’s they closed the hotdog stand and opened a larger restaurant in San Bernardino. This was apparently the official McDonalds restaurant. Brief History The McDonalds family moved from to Hollywood in the…
  • Poland – The Land of Business Oppertunity

    Small Business Pool
    15 Feb 2015 | 5:16 am
    Poland is a country with a strong cultural and economic background that has benefited with the post-communist economic liberalization. The political freedom seen in past few years has let the country in becoming the 22nd largest globally by GDP. With much of Europe still struggling to recuperate from the impact of the 2008 financial crisis, Poland stands out as a territory of economic success, a place where companies and individuals plan for growth rather than decline. The reasons are simple: a large internal economy, a business-friendly political class, and the dynamic potential of a…
  • Resolution 2015: Try to be more LIKEABLE

    Small Business Pool
    15 Jan 2015 | 3:53 am
    It is not about the looks but the attitude you carry that makes you likable. Such people are more likely to become leaders, make more money, get better opportunities, and attract other positive people as mates. Look around, and you will find that the most likable people make it their business to stay attractive regardless of how life shines upon them. Here are the top five things you could do today to become more likeable: 1. Listen Active listening is the key! Most likeable people have mastered the art of listening. We come across many people who are always preoccupied with themselves and…
  • Top 5 books to read this holiday season

    Small Business Pool
    26 Dec 2014 | 10:56 pm
    The end of the year holiday season is considered the best time for businesses to shut shops and re-look at their objectives for the coming year. The holiday season acts as a boon for many entrepreneurs, as business is a slow and this is the time when you can focus on redefining or re-engineering your business for the coming year. The time is best to rejuvenate your mind and the best way to do it is to indulge in some good read for learning and inspiration. Here is a list of the top 5 books that will inspire you and get you geared for the coming year: 1. The Human Age: The World Shaped by Us…
  • What is your competitive advantage?

    Small Business Pool
    6 Dec 2014 | 12:30 am
    If you think you are the only one selling a certain kind of product or offering a niche services, then think again! If you look around you would see that there are many entrepreneurs and business owners that are constantly trying to do things differently, or trying to solve a problem in the most innovative ways. So how does one get an edge over their competitors in the market? Though you might be offering the same product or service, but how can you stand apart in the competition and also get noticed? With the changing global economy, finding your businesses’ competitive advantage has…
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    Zoomp Creative

  • Introducing Managed Websites: Ongoing support services for your website

    Felipe Rinaldi
    12 Apr 2015 | 8:02 am
    What is Managed Websites? Managed Websites was created by Zoomp Creative and it is a monthly website support and maintenance program. We’ve been noticing an increase in requests for changes and updates by many of our clients lately. Their looking to create new landing pages, increase conversion, change up the structure of their website and the list goes on. But we also know that our clients are always trying to save money and cut costs whenever they can. It got us thinking and we decided to create a simple and balanced support plan for just that: changes and updates. But we love our…
  • Quote of the day: Everything you want is just outside your comfort zone

    Felipe Rinaldi
    22 Feb 2015 | 4:47 pm
        The post Quote of the day: Everything you want is just outside your comfort zone appeared first on Zoomp Creative.
  • 3 Dangerous Link Building Habits You Need to Kick Today

    Felipe Rinaldi
    9 Dec 2014 | 2:19 pm
    Ahh, link builders, you had a good run! Remember when you could submit your URL once and get more than 100 backlinks within an hour? A fond memory, but those days are long gone. Unfortunately, the bad linking habits of many website owners and SEOs still exist—and they may be causing irreparable damage to your rankings and your reputation. Here are three very, very bad linking habits you need to quit right now. Paid Text Links In a pre-Penguin world, digital marketers could (and did) pay for keyword-specific anchor text links back to their pages. And they did it in droves—if 10 was good,…
  • 10 Things I Want to Say to the Hipsters

    Paul Lalonde
    1 Nov 2014 | 3:01 pm
    Paul Lalonde is a Toronto-based writer and a friend of Zoomp Creative. His blog posts will appear in this spot from time-to-time. There’s a scene in Martin Scorcese’s Taxi Driver where Robert DeNiro mutters to Harvey Keitel, “I’m hip.” Keitel snorts his reply. “You don’t look hip.” I know the feeling. At age 44 I don’t fool myself into thinking that any of the young hipsters around me think I’m cool. But it’s not for lack of trying. When I left the corporate world and started freelancing, I left behind blue suits, button down shirts and certainly the neckties. I’ve…
  • Quick tips for better WordPress security

    Felipe Rinaldi
    1 Sep 2014 | 3:25 pm
    I wanted to share some of the things we do for our clients’ websites in order to keep them more secure. We use WordPress a lot and, as you probably know, WordPress is constantly targeted by hackers all over the world as a way of taking control over your server for malicious purposes. Those hackers are well aware of the security breaches of famous content management system and they know how to use it to their advantage. The number one and most important tip is: 1. Keep up with the updates! This is crucial! Not updating WordPress or a plugin when a new version has come out can leave you wide…