Small Business

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  • Small Business Finds The Internet… It Only Took Two Decades [Survey]

    Business.com B2B Online Marketing Blog
    Shayna Marks
    27 Jan 2015 | 10:53 am
    Where would we be without the Internet? We’d still be using paper maps, calling restaurants to make reservations, listening to CDs and reading newspapers. And Business.com, like millions of other companies, wouldn’t be around. Clearly, the Internet isn’t going anywhere, but it’s taken quite some time for the mom and pop shops of America to really get their heads (and wallets) around marketing on this juggernaut. Year over year, small business Internet marketing spend increases, and according to the SMB Internet Marketing Survey by BrightLocal and Chamberofcommerce.com, 37% of these…
  • Here’s What Happened in Mobile Marketing This Week

    Mobile Marketing Watch
    Michael Essany
    30 Jan 2015 | 6:30 am
    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. A Stark Reminder That Not All Players Survive the Game of Mobile Marketing on Their Own Despite the enormous opportunities for growth in mobile marketing today, stark reminders emerge every now and then that serve to reiterate a sober reality for some — not all players survive the challenging game of mobile marketing by playing alone. What Do Developers Want to See in 2015? Cross-Device Marketing, Programmatic, Tablet Apps Millennial Media’s “State of the Apps…
  • A Guide to Choosing the Right Web Design Company

    Small-Business
    Susan Wilson Solovic
    30 Jan 2015 | 8:00 am
    Your website is at the center of every piece of marketing that you do. 95 percent of people turn to your website before even calling you. Ensuring that your website is done right and is effective at grabbing the attention of your audience and getting them to take action is pivotal to your marketing success. Your website success starts with choosing the right web design company to work with. Choosing a web design company makes them an extended part of your marketing team, and therefore the task should be just as important as hiring an employee. With so many web design companies to choose from,…
  • On topic: Tech news to know now

    SiliconBeat
    Levi Sumagaysay
    30 Jan 2015 | 10:39 am
    Here are your end-of-the-week tech news links. Google agrees to better inform users about its catch-all privacy policy, which Britain’s data protection regulator says is too vague. East Coast...
  • Google Now Will Finally Pull In Data From Your Other Apps

    Fast Company
    Luke Dormehl
    30 Jan 2015 | 1:50 pm
    With services like Airbnb, Lyft, and Pandora, Google Now just got a lot better.Google's various services have long been more partner-friendly than those of Apple and others, but today the company announced that Google Now—its smart personal assistant—will now support close to 40 different third-party apps.Read Full Story
 
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    Fast Company

  • The Quantified Player Comes To Super Bowl XLIX

    Matt Hartigan
    30 Jan 2015 | 3:00 pm
    Along with adding a whole new layer of quant nerdiness to the Big Game, the technology could help the NFL figure out how to make football safer.When the Seattle Seahawks take to the field against the New England Patriots this Sunday, the players' every move will be quantified like never before. That's because their shoulder pads will have sensors embedded inside that beam statistics—including field position, speed, distance traveled, acceleration and relative proximity to other players—to "receiver tags" placed around the stadium. The data, which is gathered in real time, will then be…
  • Snapchat's First In-App Web Series Is Coming Tomorrow

    John Paul Titlow
    30 Jan 2015 | 2:03 pm
    Eager to erect a profitable business model, Snapchat is taking a page from Netflix's playbook.Snapchat is about to start feeling a bit more like Netflix. At least, that's what the company is aiming for with the arrival of its first in-app episodic video series. If the gamble works, you (or your teenage kids) will soon be spending a lot more time staring into the app.Read Full Story
  • Google Now Will Finally Pull In Data From Your Other Apps

    Luke Dormehl
    30 Jan 2015 | 1:50 pm
    With services like Airbnb, Lyft, and Pandora, Google Now just got a lot better.Google's various services have long been more partner-friendly than those of Apple and others, but today the company announced that Google Now—its smart personal assistant—will now support close to 40 different third-party apps.Read Full Story
  • Vine Launches New Video Service Aimed At Kids

    Luke Dormehl
    30 Jan 2015 | 1:04 pm
    To ease parental concerns, there will be a curation process for "appropriate" content.No matter which business you're in, if you can hook your audience young, you've got it made! So is the case with Vine, which has just launched a junior version of its looping video app.Read Full Story
  • Newly Decoded Tattoos Show Ancient Mummy Was Clearly A Goth

    Sophie Weiner
    30 Jan 2015 | 11:30 am
    Ötzi, the 5,000-year-old mummy, has 61 tattoos all over his body. Marco Samadeli/EURAC via io9 A team of anthropologists was finally able to decode the 61 tattoos on the body of Ötzi, the Iceman, a mummy who died around 3,300 BC. Ötzi was found in the Alps on the border of Austria and Italy 1991, but until now, scientists haven't been able to make out his tattoos, due in part to his age-darkened skin. These tattoos are among the oldest ever found on humans.Read Full Story
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    VISANOW Global Immigration

  • Employment Based Green Card Tip: Determining Your Employment based Green Card Category

    Aneesah Ali
    30 Jan 2015 | 3:32 pm
    If you are a foreign national working or planning to work in the United States, you may be eligible to apply for or be sponsored by your employer for an employment-based Green Card. Per year, a maximum of 140,000 immigrants are granted employed-based Green Cards. Employment-based Green Cards are divided into five Green Card categories, each having its own specific requirements and processing times. Employment-Based Green Card Categories EB-1 EB-1 beneficiaries have the highest preference category, which means they also generally have a “current” priority date and fast processing time.
  • Five Questions to Expect at the Interview for a Marriage Based Green Card

    Aneesah Ali
    26 Jan 2015 | 9:05 am
    A primary purpose of the marriage based Green Card interview is to determine the legitimacy of your marriage. You will be asked a series of questions. Prior to interview, please review the information you submitted; the immigration officer may base a few questions from that information. Here are five questions to expect at your interview for a marriage based Green Card: How did you and your spouse meet? Give a detailed description of how you met. Specify if you met online, in person, through a friend, etc. What do the two of you have in common? Here, discuss what interests, perspectives, and…
  • Alternatives to Affidavit of Support Income Requirements

    Aneesah Ali
    19 Jan 2015 | 1:08 pm
    If you are sponsoring a Green Card or fiancé visa, there are income requirements you must meet for the affidavit of support. To determine if your income qualifies, refer to the federal poverty guideline chart. If you do not meet the income requirements for the affidavit of support, you may be able to use assets to meet the income requirements. Requirements for an Eligible Asset The asset must be able to be converted into cash within one year and in doing so, not cause financial hardship to the owner of the asset. The value of the assets is determined by the sale price as opposed to purchased…
  • The February 2015 Visa Bulletin Has Been Released

    Jake VanKersen
    13 Jan 2015 | 11:06 am
    The February 2015 Visa Bulletin continues the advancement trend that we saw both in December and January. Family-Based As a reminder, the categories for Green Card petitions are as follows: F1: The unmarried sons and daughters of U.S. citizens. F2A: Spouses and Children of LPRs. F2B: Unmarried Adult Children of LPRs. F3: Married sons and daughters of U.S. citizens. F4: Brothers and sisters of adult U.S. citizens. Each and every category saw an advancement of their priority dates. Employment-Based   The priority dates for employment-based visa are organized into the following categories:…
  • How Long Does it Take to Get a Fiance Visa?

    Aneesah Ali
    5 Jan 2015 | 8:42 am
    As you start the fiance visa process, you might be wondering how long does it take to get a fiance visa. Generally, it takes 6 to 12 months to complete the two necessary steps to get a fiance visa. Step 1: Filing the K-1 Fiance Visa Form with United States Citizenship and Immigration Services (USCIS) First, you will need to file forms and documents with USCIS. If information/documents are missing or deficient in your application, USCIS may issue a Request for Evidence, which will lengthen the processing time. To look up the most recent processing times, please click here. Step 2: Applying…
 
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    Small Business Labs

  • Why "Total Talent Management" is Important to Freelancers

    Steve
    29 Jan 2015 | 1:00 am
    One of key trends we follow is the growing awareness of the importance of contingent talent by corporate HR departments.  Long viewed by HR departments simply as a way to save money, the independent workforce (freelancers, contractors, independent consultants, etc.) is starting to be be seen as a strategic resource. Corporations large and small are increasingly turning to independent workers to improve workforce agility and flexibility, provide specialized and/or hard to find skills and as a way to add competitive advantage. This shift in thinking is leading HR departments to change how…
  • NBC Comedy to Look at Life in a Coworking Space

    Steve
    28 Jan 2015 | 1:00 am
    According to Variety, NBC has ordered a pilot of the comedy "Sharing", which it describes as: “Sharing” is a single-camera entry from Universal TV about disparate groups of people who work side-by-side in a shared office space. Jeremy Bronson wrote the pilot and exec produces with Jimmy Fallon and Rick Schwartz. Damian Lanigan is a co-exec producer. I wonder if Fallon has ever worked in a coworking space?
  • Digital Nomad Trend Taking Off

    Steve
    27 Jan 2015 | 1:00 am
    Tanya Mohn's New York Times article Coworking on Vacation: A Desk in Paradise hit a cord with readers. It lit up social media with thousands of tweets and Facebook posts.  The article focuses on coworking facilities in exotic or tourist oriented locations that also provide accommodations. These spaces are targeted at people who want to take "workations". Key quote: These new centers are an offshoot of co-working spaces, which offer the benefits of an office environment on a temporary basis. But they also provide a place to sleep, have fun and mingle with colleagues…
  • Uber Study - Drivers Satisfied, Like the Flexibility

    Steve
    26 Jan 2015 | 1:00 am
    Uber released a survey of their drivers last week.  As with all things Uber, it's being widely covered. The key findings, at least from my perspective, are: 78% of Uber drivers are satisfied with their experience driving for Uber. 74% reported Uber has made their lives better by giving them more flexibility with their schedule. 81% of the drivers work part-time as Uber drivers As of December 2014, Uber had 162,037 active drivers on its platform. Not surprisingly, the satisfaction numbers echo the what we've consistently found in the many years we've been studying…
  • Sources of Contingent Talent Shifting

    Steve
    22 Jan 2015 | 1:00 am
    DCRTrendline's New Sources of Talent covers research by Ardent Partners showing that hiring firms are shifting how they locate and hire contingent talent (freelancers, contractors, etc.). The Ardent Partners chart below from the article shows survey data on this shift. According to the article, the big shift is away from traditional staffing firms and towards: Private Talent Pools This source of talent is something that is already known to employers. It consists of alumni and former workers, retirees, and past contingent workers. Private talent pools are able to provide workers who…
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    Planning, Startups, Stories

  • Don’t Be Fooled By Mismanaged Data

    Tim Berry
    14 Jan 2015 | 9:01 am
    Here’s another great example of why you don’t blindly trust research. This illustration comes from this Gizmodo post. Post author Jesus Diaz is not saying this means what it seems to say (see his conclusion below). But here you are with another example of how easy it is to get the wrong conclusions, especially when the research is summarized to easy conclusions. Gizmodo author Jesus Diaz doesn’t say where this data comes from, nor does he define the terms, which is fine with me because the data makes the point. And I like the way he concludes: p.s. If you take this seriously,…
  • Q&A: What Do I Include in a 1-Page Business Plan

    Tim Berry
    7 Jan 2015 | 12:09 pm
    I received this question overnight from my ask-me-a-question page: I am entering a competition that is asking for a one page business plan and I am having a hard time trying to determine what to put on it and what not to include. What information is absolutely required? To answer this well I’d need to know the criteria set up for the competition. Some are more concrete than others. Some are more about the idea, but most emphasize investment potential. I think of what I want to see as I review submissions to an angel investment group. These are essential to me: The problem you solve. This is…
  • Q&A: Winning Business Plan for a Competition

    Tim Berry
    5 Jan 2015 | 8:09 am
    How do you do a winning business plan for a business plan competition? I’m glad you asked. I’m a frequent judge of these competitions so it’s in my interest to help you improve your chances by developing a better business plan, pitch presentation, summary, and elevator speech. So that you know, I’m answering this question with reference to the mainstream high-profile business plan competitions I’ve judged many times, including the University of Texas’ Global Venture Labs Investment Competition, the Rice Business Plan Competition, and the University of Oregon’s…
  • Do We Want Our News Crowdsourced?

    Tim Berry
    17 Dec 2014 | 7:08 am
    And what do we do if the Internet doesn’t disappear? Whether we want our news crowdsourced, or not, I don’t think we have a choice. The steady onslaught of rapid information via the new technologies – digital, social media, et. al. – is happening. In the background, traditional news media get less attention (readers, viewers, web traffic) and that means less money to pay for traditional journalism. And traditional journalism costs money. What real reporters do is work. I recently ran across Can Silicon Valley disrupt journalism if journalists hate being disrupted? by Emily Bell…
  • How do I make a good pitch deck for investors?

    Tim Berry
    5 Dec 2014 | 7:56 am
    This is my answer to How do I make a good pitch deck for investors? on Quora. First you need to differentiate between the pitch deck you leave behind for its information value – which has more words – and the pitch deck you use when you are there talk, which should be much more pictures than words, ideally just a title and a compelling photograph. Don’t confuse the two: A pitch to be read must be very different from a pitch that supports a live presentation with you talking. Different media, different styles. In either case, what you want to show is something like this (but be…
 
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    Copyblogger

  • Do Lower Prices Lead to More Sales?

    Sean D'Souza
    29 Jan 2015 | 6:00 am
    Let’s say you’re choosing between three photography courses covering similar topics. The prices are stacked like this: $200 $250 $2,000 What’s going through your mind right now? Curiosity floods your brain. Even if you’re not sure you can afford the $2,000 course, you want to know why it’s so expensive, compared to the other photography courses. If we were truly happy with lower prices, we would simply snap up the $200 workshop, right? We wouldn’t so much as take a glance at the rest. But that’s not how we’re built as human beings. Many years…
  • 5 Traffic Strategies That Build Your Curation Audience

    Brian Clark
    28 Jan 2015 | 9:00 am
    Note: This is the third of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the initial two episodes here: Position Your Content Curation for Success 3 Ways to Grow Your Curated Email Newsletter Faster Now we tackle the eternal question: how do you get traffic to your curation site so you can build an email list? Should we start building a war chest for advertising? Not yet. First we’re going to apply some creativity and sweat into driving traffic. Some of these methods are tried and true, but need to be executed…
  • Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy

    Jerod Morris
    28 Jan 2015 | 6:00 am
    Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough. That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform. According to the study, only 39 percent of B2B small business marketers have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent). Here’s why this matters…
  • How to Learn From Your Mistakes

    Jerod Morris
    27 Jan 2015 | 6:00 am
    Everybody makes mistakes. And everybody should make mistakes. They are unavoidable when we step outside of our comfort zones. Avoiding mistakes means avoiding growth. But we can’t repeat our mistakes. We need to learn from them. When we do, we turn negatives into positives and move forward. When we don’t, we simply run in place. In this episode of The Lede, Demian and I share personal stories of mistakes we’ve made — some big and some small — and how we learned from them, and we describe the thought process necessary to do so consistently. We discuss: Recovering…
  • Trolls, Unkind Words, and How to Know You’re on the Right Track

    Sonia Simone
    26 Jan 2015 | 6:00 am
    At the end of the day, I just find your persona incredibly grating. Funny that I can still remember that comment word-for-word. It’s from an unsubscribe note to my email list dating back at least seven years now. I heard lots of good things back then, too. I was helping people, sharing what I knew in a way that was useful to my (then tiny) audience. But I don’t remember any of the good comments verbatim. Even back then, though, the note made me laugh. (Ruefully.) Because I knew that it was a signpost. A signal that I was headed in the right direction. The Internet is full of…
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    The Franchise King®

  • McDonald’s Is Officially In A Slump: CEO Is History

    The Franchise King®
    29 Jan 2015 | 6:44 am
    (Image from Flicker-www.flickr.com/photos/42353480@N02/8301882207) For the first time in 30 years, McDonald’s revenue numbers waned compared to the year before. This ends the longest positive sales run of a domestic restaurant chain ever. 2014 was a tough year for the fast food franchise empire. It was only a matter of time that a shake-up at the top would happen. The CEO, Don Thompson, had been at the helm for 3 years, and during that time, things went from lousy to terrible. Just ask McDonald’s franchisees.   McDonald’s Problems I pointed out one of McDonald’s…
  • The Problem I Have With Franchise Rankings

    The Franchise King®
    26 Jan 2015 | 12:14 pm
    Franchise industry insiders…the people who are actually in franchising, look at franchise rankings in a much different way than say, prospective franchise owners. Take me, for instance: I hardly ever take franchise rankings seriously. Most franchise professionals don’t either-but you won’t be able to easily get them to admit as much, publicly. Let’s dig in to franchise rankings a bit…and my feelings about them.   Franchise Rankings: Locker Room Conversations Some of the conversations I’ve had about franchise rankings-with other franchise…
  • How To Experience The Thrill Of Franchise Ownership

    The Franchise King®
    20 Jan 2015 | 7:06 am
      Reading about franchise ownership isn’t thrilling. It’s interesting…even entertaining at times. But, it’s not thrilling. We’re talking about business articles here, not Stephen King novels. Out of the close to 2000 articles on franchising I’ve written over the years, I can’t think of one that I’d call “thrilling.” Admittedly, I’m an average writer. But, I’m better than I used to be thanks to people like Ann, Chris, Jon and Sonia-who have taught me how to be a better writer. Maybe someday I’ll be able to…
  • Buying A Franchise? Doing This Will Make You Look Like An Amateur

    The Franchise King®
    16 Jan 2015 | 12:53 pm
    You’re excited. Pumped. Ready to rock! That’s because you’ve found it. You found The One…the best franchise around. And, you can’t wait to see it in action. An up and running franchise of the business concept you want in on. I mean you really can’t wait. So you don’t. Big mistake. Keep reading.   You Don’t Have To Look Like An Amateur Do you really want to look like an amateur? The definition of an amateur: A person who does something poorly : a person who is not skillful at a job or other activity. Like buying a franchise. Granted, if…
  • Finally! A Way To Predict If A Franchise Location Will Be Successful

    The Franchise King®
    14 Jan 2015 | 1:29 pm
      (Sponsored Post) Technology won’t help you succeed at a bad franchise location; nothing will. It’s no secret that franchisees (and franchisors) live or die when they choose their location. That’s retail… and nothing will change that. Nevertheless, there’s something I want to share with you.   A Food Franchise Location Story Last year a smart new food franchise with about a dozen locations and serious ambitions for rapid growth invested in one of those “enterprise style” site location services to help them with their site selections. They found a franchise…
 
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    SmallBizTechnology

  • New Service Return Saver Offers a Solution to Online Shopping Returns

    Jennifer Peaslee
    30 Jan 2015 | 12:15 pm
    With all the advantages of online shopping, returns are an inconvenience that just won’t seem to go away. Some businesses offer solutions such as in-store returns for items purchased online, or free returns paid by the business itself. However many businesses don’t have a physical store, and free returns are not financially possible for most small business online retailers. As a result, the cost of returns often gets pushed onto the customer. With current online shopping levels and the projected growth, it would seem that customers don’t really mind online shipping returns – that is,…
  • How Retailers and Small Businesses Can Grow With Less [Video]

    Carolyn Crummey
    29 Jan 2015 | 9:30 am
    In the past ten years, the functionality of work offices has changed drastically.  Gone are the days of notebooks and filing cabinets and here are the days of cloud computing and using new technology and apps to run your business.  In this presentation from the 2014 Small Business Summit, Jason Richelson, founder of ShopKeep, gives us the ins and outs of using cloud computing for your business. What is cloud computing?  In simple terms, Jason explains that cloud computing is taking your server or database and putting it in a cloud service center. The software is then accessed through a…
  • Modern Technology Debunks Small Business Myths

    Ramon Ray
    28 Jan 2015 | 11:31 am
    There are a whole lot of small business myths out there that are just no longer true in today’s technologically advanced world. In order to debunk these myths, I’ve teamed up with Microsoft to create a series of videos that will help educate and inform small business owners. What kind of myths are we talking about? Well, myths like: Upgrading to new technology is too expensive. Only big companies need to invest in data security Employees are only productive when in the office None of these statements are true in today’s world and we’re going to show you why!
  • Cyber Security Myths Small Businesses Need to Know About

    Ramon Ray
    28 Jan 2015 | 7:30 am
    I’m teaming up with Norton to help small businesses resolve to be better about their cybersecurity in 2015. Experts have repeatedly cautioned businesses of all sizes against the dangers of leaving data unprotected, leading to tightened security measures across the country. Professionals still aren’t sure they’ve done everything they can to protect their networks, since many business owners and department managers would never claim to be tech experts. Small businesses are especially concerned about network safety. Industry publications and blogs are filled with warnings about cyber…
  • Building Business Class Websites That Work! [Video]

    Carolyn Crummey
    27 Jan 2015 | 7:30 am
    As a small business owner, a website is crucial to your business.  For most of us, the most difficult part of creating a business website is figuring out where to start. With technology constantly on-the-go it can be overwhelming to try to figure out what tools to use to build your website. Eric Mason, from WIX however, shares with us that sometimes we are better off “less taught, more reminded.” In this presentation from the 2014 Small Business Summit, Eric shares a few of the core things that make a great website: 1. “To thine own self be true”.  Build your…
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    Small Business Trends

  • Sell Local Think Global is Loaded With Creative Marketing Ideas for Small Business

    Ivana Taylor
    31 Jan 2015 | 6:00 am
    I live in a small, “Norman Rockwell” town. We have a gazebo and a whole group of retailers nestled around the square. Beyond the square, almost hidden from sight and across the railroad tracks, are several industrial parks with even more manufacturers and technology companies than you can count. You can call these local businesses. Some are more local than others. But all of them are a contribution to our local and global economy. Read Full Story
  • Google and Lending Club Team Up, Online Lenders Gain Steam

    Small Business Editor
    30 Jan 2015 | 2:30 pm
    Getting small business loans can be difficult, particularly in today’s economic climate. But in recent years, some new options have completely changed the way some businesses go after financing. And this week, Google and Lending Club unveiled another option for small businesses seeking capital. Read about this and other small business news from the past week, in our weekly Small Business Trends news and information roundup. Finance Google and Lending Club Kick Off New Business Loan Program Google Partners now have a new source from which to get some extra capital. Read Full Story
  • These Are the Most Popular Days for Kickstarter Donations

    Annie Pilon
    30 Jan 2015 | 12:30 pm
    Considering starting a crowdfunding campaign? You’ll need to know the best ways to promote it. That means knowing the best times to do so. Luckily, Kickstarter just released some insights from its 2014 campaigns, The Year in Kickstarter, that reveal the days and times when people were most likely to donate. The site found that people were generally more inclined to donate during work hours. But the most popular day of the week was Wednesday, followed by Thursday and Tuesday. And in terms of timing, the hours between 11 a.m. and 3 p.m. Read Full Story
  • Keurig’s Recent Misstep Shows How To Destroy a Brand

    Tabby McFarland
    30 Jan 2015 | 10:00 am
    When Keurig came out with its new Keurig 2.0 coffee makers the company apparently saw it as the next step for its brand. But not all customers are seeing it that way. The issue is the new Keurig 2.0 coffee makers will no longer accept older K-cups, third party coffee pods, or reusable pods. And the backlash is making this look like a big misstep for the Keurig brand. One of the things customers loved about Keurig coffee makers was the single-serve K-Cups.
  • Facebook Super Bowl Ads to be Sold On-the-Spot in Real Time

    Joshua Sophy
    30 Jan 2015 | 7:30 am
    The Super Bowl is as much about the advertising as it is about the game. That’s nothing groundbreaking but this year’s game will have a new wrinkle. Facebook is planning to sell ads in real time during the game. According to a report from The Toronto Sun, the social media site will be selling ads on-the-spot to its customers. Facebook Super Bowl ads that are sold will be based on what Facebook users share during the Super Bowl. Read Full Story
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    Seth Godin's Blog on marketing, tribes and respect

  • The end of geography

    Seth Godin
    31 Jan 2015 | 2:42 am
    Some of the most important inventions of the last hundred years: Air conditioning--which made it possible to do productive work in any climate Credit cards--which enabled transactions to take place at a distance Television--which homogenized 150 world cultures into just a few Federal Express and container ships--which made the transport of physical goods both dependable and insanely cheap The internet--which moved information from one end of the world to the other as easily as across the room Cell phones--which cut the wires If you're still betting on geography, on winning merely because…
  • What do you want?

    Seth Godin
    30 Jan 2015 | 2:00 am
    The industrialist and the one in power would like you to choose from a list, multiple choice. To interview with the companies that come to the placement office, to select from what's on offer, to ask, 'what do you have?' This is the world of "If we don't sell it, you don't want it." But in revolutionary times, when the number of options is exploding, the opportunities go to someone who can describe something that's not in stock, that perhaps has never even been described before. Custom-made does you no good if you don't know what you want.        
  • Various updates

    Seth Godin
    29 Jan 2015 | 2:01 pm
    Late in 2014, I invited IOS app developers to submit information for a lightweight list for people seeking professional help. Thanks to Jessica and the generous folks at New York Tech Meetup, it's free and ready for you to use or share. There's a worldwide list and one focused on New York as well. Go make something. The Your Turn Challenge just finished, and it was a phenomenon. More than 4,500 posts came in from nearly a thousand people getting in the habit of shipping daily. Plus tweets. Well done, Winnie. What To Do When It's Your Turn continues to spread, inspiring stories like this…
  • The truth about admissions

    Seth Godin
    29 Jan 2015 | 2:00 am
    One in five applicants to Harvard and Stanford are completely qualified to attend—perhaps 20% of those that send in their applications have the smarts, guts and work ethic to thrive at these schools and to become respected alumni. These schools further filter this 20% by admitting only 5% of their applicants, or about one in four of those qualified. And they spend a huge amount of time sorting and ranking and evaluating to get to the final list. They do this even though there is zero correlation between the students they like the most and any measurable outcomes. The person they let in off…
  • The best laid plans

    Seth Godin
    28 Jan 2015 | 2:40 am
    As your plans get more detailed, it's also more and more likely that they won't work exactly as you described them. Certainly, it's worth visualizing the thing you're working to build. When it works, what's it going to be like? Even more important, though, is being able to describe what you're going to do when the plan doesn't work. Because it won't. Not the way you expect, certainly. Things will break, be late, miss the spec. People will let you down, surprise you or change their minds. Sales won't get made, promises will be broken, formulas will change. All part of the plan that includes…
 
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    HBR Blog Network - Harvard Business Review » Rita Gunther McGrath

  • Investors Fawning over Uber Should Recall AOL’s Stumbles

    Rita Gunther McGrath
    9 Jan 2015 | 6:52 am
    Digital start-ups aren’t always as “transformative” as they seem.
  • To Make Better Decisions, Combine Datasets

    Rita Gunther McGrath
    4 Sep 2014 | 6:00 am
    A complicated system is somewhat like a complicated recipe. You know what the outcome will be because you understand what will cause what — combine a given number of ingredients together in a certain way, put them in the oven, and the results will be consistent as long as you repeat the same procedure each time. In a complex system, however, elements can potentially interact in different ways each time because they are interdependent. Take the airline control system—the outcomes it delivers vary tremendously by weather, equipment availability, time of day, and so on. So being able to…
  • Management’s Three Eras: A Brief History

    Rita Gunther McGrath
    30 Jul 2014 | 8:00 am
    Organization as machine – this imagery from our industrial past continues to cast a long shadow over the way we think about management today. It isn’t the only deeply-held and rarely examined notion that affects how organizations are run. Managers still assume that stability is the normal state of affairs and change is the unusual state (a point I particularly challenge in The End of Competitive Advantage). Organizations still emphasize exploitation of existing advantages, driving a short-term orientation that many bemoan. (Short-term thinking has been charged with no less than a chronic…
  • The Origins of Discovery-Driven Planning

    Rita Gunther McGrath
    29 May 2014 | 6:00 am
    When HBR asked us to write about the origins of discovery-driven planning, we had to laugh. It all started back in the mid-1990s, with Rita’s “flops” file – her collection of projects that had lost their parent company at least US$50 million. (Perfume from the people who make cheap plastic pens, anyone? How about vegetable-flavored Jello?) As we studied those failures, a pattern became clear to us. The projects were all being planned as if they were incremental innovations in a predictable setting: The assumption was that the organizations launching them had a rich platform of…
  • Research: Most Large Companies Can’t Maintain Their Revenue Streams

    Rita Gunther McGrath
    26 Dec 2013 | 6:00 am
    My research finds strong evidence that the majority of large companies do not successfully maintain their current revenue streams, let alone grow them over time. My “growth outliers” project looked at publicly traded firms with market capitalizations of greater than US 1 Billion as of 2009, using data from Capital IQ.  I found that in the period from 2000 to 2009, over half of the firms in the sample shrunk their revenue by 10% or more in at least one of those years, clear evidence of eroding competitive advantage. In that same study, there is also striking evidence of the rise of global…
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    Small Business Marketing Blog from Duct Tape Marketing

  • How to Incorporate Quizzes To Amp Up Your Content Marketing Reach

    Guest Post
    30 Jan 2015 | 12:03 pm
    How to Incorporate Quizzes To Amp Up Your Content Marketing Reach written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing When you put together your annual content marketing strategy, you may not have incorporated quizzes — and that’s okay. However, that doesn’t mean it’s too late to update your content calendar with a quiz or two, because they are easy to put together using quiz software, and they generally require no help from your development team. Where Does a Quiz Fit Into My Strategy?  Before you decide which channels to promote your quiz,…
  • 5 Content Metrics Every Marketer Needs to Analyze

    Alex Boyer
    30 Jan 2015 | 6:20 am
    5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing Today’s guest post comes from Campbell Macdonald – Enjoy! Nearly every marketing initiative involves a healthy dose of trial and error; it’s the only way to know what works and which areas need improvement. But without the right information guiding your content decisions — or none at all — you could seriously derail your content marketing strategy.  Still, many B2B marketers rely on assumptions to inform their content decisions. In…
  • What Customers Want

    Guest Post
    29 Jan 2015 | 4:52 am
    What Customers Want written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Mark Kirkpatrick– Enjoy! photo credit: shutterstock The only consistent in the wants and needs of internet users is change. This has less to do with finicky temperaments and more to do with the change of the infrastructure of the internet itself. The gap in demands of internet users now compared to ten years ago is just as vast as that between the technologies of each of these two eras. For online…
  • Weekend Favs January Twenty Four

    John Jantsch
    24 Jan 2015 | 6:17 am
    Weekend Favs January Twenty Four written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: earthpages via photopin cc Good stuff I found this week: ToutApp – Sales tool with email tracking, templates, and analytics…
  • 6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google

    Guest Post
    23 Jan 2015 | 5:27 am
    6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Dan Olson – Enjoy! photos credit: Business strategy with seo concept © Ximagination | Dreamstime.com Small businesses today, more than ever, rely on agencies to help with organic search and local results to drive business in their local markets. The challenge for most is ranking in the top spots to be noticed and attract the right customers. As…
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    Andy Sernovitz | Damn, I Wish I'd Thought of That!

  • Be an advocate for your customers

    Andy Sernovitz
    30 Jan 2015 | 1:00 pm
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of service one step further by becoming an advocate for your customers? Phone system provider Grasshopper does just that with their “Tell Us Your Story” form. They ask their clients for information like how many employees they have, what makes their business unique, and which…
  • Newsletter: #1022: The “Great Stuff in the Mail” Issue

    Andy Sernovitz
    29 Jan 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Mail puts something physical in people’s hands — something most marketing can’t do. It’s also one of the oldest forms of marketing, and while part of that means people are trained to ignore it, it also means there are huge opportunities to do it in a way that’s never been done before. Here are three remarkable things companies are sending in the mail: 1. Scissors…
  • Leslie Drate on how NVIDIA builds passionate social communities with great content

    Andy Sernovitz
    27 Jan 2015 | 1:00 pm
    This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. We’re proud to call Leslie Drate a member of SocialMedia.org since 2011 as a Team Lead of Global Digital and Social Media at Cisco Systems, and now as a Social Media Strategist at NVIDIA. For this story, she sat down with us to talk about NVIDIA’s content strategy and amazing social media fans. Here are a few numbers from Facebook you don’t hear often: 979 likes on a comment for a post with over 6,800 likes and 535…
  • 3 one-sentence word of mouth wonders

    Andy Sernovitz
    23 Jan 2015 | 1:00 pm
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Short is sweet when it comes to word of mouth topics. Why? Because word of mouth is lazy. To get people to talk about your stuff, don’t ask them to remember long messages and don’t make them explain something complicated. Instead, give them something portable — something they can say in one sentence. Here are some simple word of mouth topics to inspire you: 1. “They put everything on a donut.” 2. “They hand it to you upside…
  • Newsletter: #1021: The “Lessons from a Podcast” Issue

    Andy Sernovitz
    22 Jan 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some experts think podcasts are experiencing a kind of renaissance. And it seems even more true now that so many people are downloading and binge-listening to Serial, a story about a mysterious murder case told in weekly episodes over the course of a season. Besides being a spinoff of the even more popular podcast, This American Life, Serial has a lot of things going for it that has made it a…
 
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    The Get Smart Blog

  • Social Media Management: Twitter Tools

    Get Smart Web Crew
    28 Jan 2015 | 11:51 am
    Social media platforms have increased greatly in popularity and only continue to do so at rapid speed. One of the most popular social media platforms is Twitter. There are over 232 million active users on Twitter worldwide. With so many followers, it can be hard to get your brand and business out there. If you are having trouble finding the right tools to help you manage your Twitter, keep reading because this is for you. We have found the best Twitter tools for all your social media management needs.   To Help Find Followers: wefollow - Looking for new users to follow in businesses…
  • Social Media Management: Monitoring Management

    Get Smart Web Crew
    22 Jan 2015 | 1:50 pm
    6 Great Tools For Managing Your Social Media Accounts Social media is great for businesses because it allows for better customer service and drives brand building. Social media helps businesses manage their reputations and helps increase trust amongst their customers, clients, and target audiences. When using social media for your business, you can promoteyour content while engaging with your customers. Today, to be a successful business it is almost always necessary to be on social media platforms, but with so many social networks to sift through, it can be tough to manage them all in an…
  • Digital Wallets | Purchase With Power

    Bridget Ayers
    4 Nov 2014 | 10:20 am
    Is your wallet getting a little heavy these days? It’s all those business cards, credit cards, receipts, cash, family photos, drivers license, gift cards, insurance cards… it all adds up. All of it, confined in the traditional worn and torn leather square holding in all the important and unimportant things you need on a daily basis. If any of this applies to you, check out the digital wallet. You’re probably asking, what is a digital wallet? For those of you who are unfamiliar with the term digital wallet- it’s exactly what is sounds like. Take a look at these 9…
  • Atlas by Facebook Changes Advertising for Business

    Bridget Ayers
    17 Oct 2014 | 3:43 pm
    Need some tips on marketing? Did you know that Facebook has the most users of any social media platform? In fact, over 74% of online adults use it monthly. Facebook has recently improved its marketing capabilities using an application called Atlas, which is designed to improve how marketers target their audience and even measure the effectiveness of the ads they use. (Information Source) See also: Visit The Facebook Atlas Page Positive Changes for Facebook 1. No cookies? No problem. Since cookies do not work on mobile devices, it’s difficult for marketers to track the interests of…
  • Powerhouse Password Protectors

    Bridget Ayers
    9 Oct 2014 | 3:01 pm
    There’s no time like the present to protect yourself from online security breaches. Whether you need to protect personal information or business files, it is important to have a manage your passwords safely. We have found 3 password managers, Dashlane, 1Password and LastPass, that may be the best fit for you. Read on to find out. 1Password For the mobile users out there, 1Password is a great tool for you. What’s nice about 1Password is that the software allows users to synchronize data locally through Wifi, iCloud and/or Dropbox. 1Password allows you to store data on your…
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    Signal vs. Noise

  • Asking why

    Jonas Downey
    26 Jan 2015 | 12:48 pm
    Last week I asked a question on Twitter: If you have a personal website, why do you have it? Some people used their site as a hub that collects their online identities. Others liked to fiddle with web tech or writing. Several treated it as a showcase for their professional work, to possibly get a job. Everyone else, it seems, didn’t have a reason aside from a general feeling of obligation. I think that last group indicates a sea change. In the early days of the web, your site was a big part of your identity. It was one of the best places to share information, prove your geek mettle, and…
  • Lead Android at Basecamp!

    Nick
    26 Jan 2015 | 9:57 am
    We’re looking for a programmer to lead us on Android and push us further into the platform. This is a unique opportunity: we don’t hire often! We’ve got a serious foothold in the ecosystem, and we want you to take us to the next level. Here’s a little preview of Basecamp for Android right now: We’re happy to welcome applicants based anywhere around the world. Our office is based in Chicago, but our team is spread out over multiple countries and time zones. You can work from anywhere! We’re so serious about working remotely that we even wrote a book about it. Basecamp offers…
  • Effort in the Application: sites that got our attention and got Basecampers their jobs

    Mig Reyes
    23 Jan 2015 | 10:23 am
    We’re really proud of the small-but-mighty team we’ve built here at Basecamp. Hiring is hard. Likewise, landing a great job is hard. In a sea of resumes, effort rises to the top. Here are a few of the websites and commissioned challenges that helped these Basecampers score their job here. Note: our company was called 37signals before we became Basecamp in 2014. Ryan Singer (Designer, Product Manager) was one of a few designer candidates that Jason picked in 2003 for a chance to join 37signals to work on client projects. The design challenge? Redesign the Verizon Wireless homepage. Ryan…
  • Sometimes there really is an easy button

    Noah
    21 Jan 2015 | 9:38 am
    For a long time, I was frankly somewhat dogmatic about the tools I used to analyze data: Give me a SQL connection, R, and my trusty calculator and that’s all I need. If I need to make a report, I’ll just use Rails and HTML. Open source or bust. For most of my four years here at Basecamp, that was mostly how I worked, and it was fine. I think I was reasonably productive (or at least productive enough to stay gainfully employed). I built a lot of tooling and reporting for the rest of the company, and I did some analyses that I’m proud of. These tools were all I needed, but it…
  • One of Basecamp's Water Coolers is a chatroom dedicated to pets

    Kristin
    20 Jan 2015 | 11:40 am
    As you can see from Dan’s post, lots of us are animal lovers. Back when I lived in Chicago, a few of us would take turns hosting a workday that we would call “Bring Your Work to [Pet’s Name] Day.” When Ann, Sam, and Trevor came to my apartment for “Bring Your Work to Clementine Horsetooth Day,” we worked from my couch and enjoyed the occasional interruption by Clementine, my elderly Siamese cat. She strutted around flirting with the newcomers: stretching and yawning and shaking her tail. At “Bring Your Work to Hector Day,” a bunch of us holed up in Sam’s loft with his…
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    Small Biz Survival

  • Moving From Idea to Being in Business Not Easy

    Glenn Muske
    29 Jan 2015 | 7:47 am
      Photo (CC) by Lauren, on Flickr A common assumption among people wanting to start a business is that coming up with the idea is the hardest part. When you talk with people already in business, though, they often comment that the business idea was the easiest step to take. Small-business owners mention that they didn’t realize how hard it would be to move from the idea stage to opening the doors. As you go through your daily life, you see lots of new ideas every day. The hard part is knowing which ideas really are opportunities, then examining and understanding the opportunities that…
  • Empty hospital building now home to Innovation Lab

    Small Biz Survival
    26 Jan 2015 | 4:36 am
    InnovationLab helps rural businesses in Sonora, CA Guest post by Greg Falken Tuolumne General Hospital opened its doors in 1849, serving miners in the gold fields of California. By some accounts, the town of Sonora – now the county seat – was founded to address the miners’ urgent need for health care. TGH had six different homes over the years, from the canvas tent in which it began, to its final location in a three story brick building close to downtown Sonora. However, after over one hundred and fifty years of service, the hospital itself was dying. In 2007, with competition…
  • 19 things you can do with a building that has no roof

    Becky McCray
    19 Jan 2015 | 4:18 am
    A news story from Garland, Texas, got me thinking about what you can do with a roofless building. We came up with a lot of ideas for empty buildings, so I knew we could do something with roofless buildings, too. You probably have one in your downtown. Maybe a building burned, or maybe the roof just fell in. These things happen. Now you have an empty space, maybe with walls, or maybe just an open lot. What can you do with a roofless building? The standard answer for small town governments has been to make a pocket park: a little green space, a bench or two, and that’s about it. Maybe a…
  • Brag basket on the road

    Small Biz Survival
    17 Jan 2015 | 10:50 am
    The Brag Basket is open! This one is for January 16-31, 2015. Bring your good news to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places How do you join in? Below this post is the comment section. Add your good news there. Don’t like to brag? Just share some good news for yourself or a friend. Just don’t make it an ad. I delete the ads that people stick in here. If you talk more about the people involved than the things, you’ll be fine.
  • Do Your Homework Before Buying a Business

    Glenn Muske
    15 Jan 2015 | 8:16 am
    Photo (CC) Diana Parkhouse, on Flickr Buying a business can be a great way to get started. You already know if the business can make it, plus you already have an existing market base who know you exist. Before going too far into examining the business, you, as the prospective owner, need to consider what is prompting this decision to buy.   – Is the business in an area where you have a passion or some special talents?   – What is your current financial situation?   – How well do you tolerate risk? If your answers are positive and you still want to go ahead, it is time to…
 
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    Superinnovators

  • Success - What's the big secret?

    Bill Burnett
    20 Jan 2015 | 9:47 am
    Success - It's always people!Inc. economist-in-residence and consultant Gary Kunkle launched a research study of more than 100,000 U.S.-based midsize businesses (those with 85 to 999 employees). Conducted throughout 2013.  What the study showed:1% of companies produced 75% of job growth in a region.These 1% evidenced sustained incredmental growth all the time, vs sporatic growth."What do these companies have in common? Well, let's first take a look at what they don't. First off, these companies don't look much alike. They don't cluster in predictable industries or geographic locations.
  • Who's better off, US consumer or European consumer?

    Bill Burnett
    10 Jan 2015 | 5:14 am
    Which consumer is better off due to the drop in oil prices, a person in the USA or a person in Europe?Since the start of the summer oil prices have dropped from $105 to under $50.At the same time, the US Dollar has strengthened significantly against the Euro.The price of oil is expressed in US Dollar terms.  Thus from a European perspective, the strengthening dollar has reduced the degree of drop in oil prices from the Euro perspective.  For the US consumer the price of oil has dropped 53%, while for the European consumer it’s dropped just 46%.  If you’re a US consumer…
  • Hitting the nail on the ...

    Bill Burnett
    4 Nov 2014 | 4:57 pm
    Sometimes the example you choose gets it right... In my latest book Behave! I talk about getting people to be great problem solvers by accessing their discretionary thinking: "To continue to get employees to give you their discretionary thinking and deliver ideas that boost margin, you must empower them to implement their ideas…For a CEO this can be scary stuff. What happens if an employee gets an idea to build a perpetual motion machine! Do you let that employee pursue an obviously flawed idea? The answer to that question is the marketing answer: “It depends!” Sometimes the…
  • Michael Porter Takes Regional Economic Development to Task

    Bill Burnett
    13 Oct 2014 | 9:42 am
    Speaking at the University of Minnesota where on Sept 30th Harvard launched its new Cluster Mapping tool, Michael Porter talked about the focus of Regional Economic Development offices. He suggest these activities are typically low yield activities. He concludes, in this 4 minute snippet, that we need to focus on something else. Here is the graphic he used: Here is the video snippet that goes along with the slide: In the book "Advantage: Business Competition in the New Normal" it starts out saying, "What makes a company a competitive powerhouse is how well it solves a customer problem…Being…
  • Change the Thinking, or Change the Behavior?

    Bill Burnett
    15 Aug 2014 | 11:28 am
    Captain David Marquet needed to turn around the thinking on the nuclear submarine Santa Fe.  U.S. Navy photo by Christina ShawAnd he needed it done in about seven days. How do you turn around the thinking of a group of people? Captain Marquet realized they didn’t have time to let his thinking percolate down through the ranks. Instead, he recognized that all he really wanted was a change in behavior. It turns out, all you have to do is ask for the change in behavior. You have to be specific. But when you are, the behavior is observable and people can readily give you that behavior. It…
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    Marketing Practice

  • Jolly Rancher : Banking on Fruits

    Harish B
    30 Jan 2015 | 10:33 am
    Brand : Jolly RancherCompany : HersheysBrand Analysis Count : 554Hershey has launched its iconic confectionery brand Jolly Rancher in India recently. This interesting because in the 65 year history of the brand, India is the first market outside North America where Jolly Rancher is launched.Jolly Rancher has an iconic status in the North American market and is famous for the bold fruity flavors. In India, the brand has launched its lollipop products. The Jolly Rancher lollipops are available in three flavors - Mango, Green Apple and Water Melon.Globally , Jolly Rancher is famous for its…
  • Brand Update : Moods wants you to Play It Right

    Harish B
    10 Jan 2015 | 7:26 am
    After around three years, Moods have come out with another campaign. The new campaign themed " Play it Right" is also a sort of repositioning for the brand. In the last campaign, the brand adopted a naughty " Your Time, Your Place " positioning.The new campaign   themed around the man who is playing it right takes the focus back to the man. In one of the earlier campaign - My Man, the campaign put the focus on the women which made the campaign standout from the rest of the crowd. The " Your time, your place " was a clutter-breaking campaign with a touch of humor. The new campaign -…
  • Pril : Nurturing Relationship by Washing Dishes Together !

    Harish B
    4 Jan 2015 | 10:03 pm
    Brand : PrilCompany : Jyothy LaboratoriesBrand Analysis Count : # 553Pril is the brand which created the dishwash liquid category in the Indian market. A brand globally owned by Henkel  was created in 1951. Sold in over 22 countries, the brand was launched in India in 1999. At that time, the brand was owned by Henkel India which was the subsidiary of Henkel AG. In 2011, Henkel India sold its brands ( in India) to Jyothy Laboratories Ltd. Pril was the pioneer in the liquid diswash category. The Rs 10,000 crore Indian dishwash category was dominated by the dishwash bar product-form.
  • Brand Update : Where is Fastrack heading ?

    Harish B
    22 Dec 2014 | 10:01 am
    afaqs! today carried an interesting piece about Fastrack's new OOH campaign titled " Sorry for What".The new bold campaign features various models showing their shaven heads, unshaven armpits, guys wearing thongs and with nipples pierced . The campaign has the theme " Sorry for What ".  Over the last few years , the brand has been trying to project itself as an iconoclastic brand. I think the brand is trying little too hard in driving its message. While the attempts are creatively nice and clutter breaking, the brand seems desperately trying to create controversy propelled image probably…
  • SKINN : Every Day French Perfumes

    Harish B
    9 Dec 2014 | 10:09 am
    Brand : SKINNCompany : Titan CompanyBrand Analysis : # 552Titan Company has forayed into the Rs 2000 crore Indian perfume market with the brand SKINN. This is the first launch from Titan after the company has rebranded itself as  Titan Company. The launch of SKINN is a smart move because in my personal opinion, Indian perfume market is at a nascent stage with very little penetration.Business Line puts the penetration at 4%.SKINN as a brand is launched with an endorsement from Titan. It was wise for Titan not to launch this brand as a sub-brand like Titan SKINN, rather SKINN is…
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    Mobile Marketing Watch

  • Facebook Reports 69% Climb in Mobile Ad Revenues, But Google Still King of the Hill with Lion’s Share of Total

    J. Barton
    30 Jan 2015 | 7:00 am
    Let’s hear it for Moneybook … oops … we mean Facebook. The social media megalith now commands 7.5 percent of global digital spending. Facebook recently reported a 53 percent YOY increase in quarterly revenue, 69 percent of which came from its moves into mobile advertising. “The social media giant has continued to pursue its digital ad strategy on top of a daily active user base of 890 million in Q4 of 2014,” according to Marketing-Interactive. “During the period, revenue from advertising was US$3.6 billion, a 58 percent increase from the same quarter last…
  • Gartner: Mobile Engagement Behavior Will Drive Mobile Commerce Revenue to New Heights

    ChristaH
    30 Jan 2015 | 6:45 am
    This week, Gartner issued a new report pointing to how the “rampant interest” in mobile payments among U.S. consumers will impact online shopping in the coming years. Looking at strong growth patterns in mobile commerce, Gartner predicts that by 2017, U.S. customers’ mobile engagement behavior will drive domestic mobile commerce revenue to 50 percent of U.S. digital commerce revenue. A recent Gartner survey found that mobile commerce currently generates 22 percent of digital commerce revenue. “Some sectors will migrate more quickly than others to accepting mobile…
  • Here’s What Happened in Mobile Marketing This Week

    Michael Essany
    30 Jan 2015 | 6:30 am
    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. A Stark Reminder That Not All Players Survive the Game of Mobile Marketing on Their Own Despite the enormous opportunities for growth in mobile marketing today, stark reminders emerge every now and then that serve to reiterate a sober reality for some — not all players survive the challenging game of mobile marketing by playing alone. What Do Developers Want to See in 2015? Cross-Device Marketing, Programmatic, Tablet Apps Millennial Media’s “State of the Apps…
  • Mobile, Online Streaming Finally Profitable Against All Odds for One Company

    Mike Randazzo
    30 Jan 2015 | 6:15 am
    They said he couldn’t do it. They said he shouldn’t try it. But he did try it. And he did do it. And now, the success of Vince McMahon’s WWE Network may inspire more entertainment firms, digital publications and sports companies to launch online mobile-ready streaming content. This week, World Wrestling Entertainment — or WWE —  announced that WWE Network has surpassed 1 million subscribers just 11 months after launch. The company says this makes WWE Network “the fastest-growing digital subscription service.” These results represent a 37 percent…
  • Mobile Phone Shipments Score New Quarterly Record

    Emma Martin
    30 Jan 2015 | 6:00 am
    As if we need yet another example of the unprecedented growth of mobile phone shipments, the latest research from Strategy Analytics indicates that global mobile phone shipments grew 7 percent annually to reach 515 million units in the fourth quarter of 2014. The research giant says it was the first time worldwide mobile phone shipments blew past the half-billion-unit threshold. The big winner for the quarter, among vendors, was Apple. The iDevice maker secured a record 14 percent marketshare, due to strength in the US and China. Apple reported on Tuesday that it sold nearly 75 million…
 
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    Branding Strategy Insider

  • Brand Strategy And The Power Of Surprise

    Mark Di Somma
    30 Jan 2015 | 12:10 am
    Markets today operate in a vicious circle of increasing assumption. The more companies deliver, the more customers expect. Business as expected is all the things you must do to confirm your place in the crowd. All that effort doesn’t inspire loyalty, it doesn’t even change the relationship, because it doesn’t change the way you’re seen. And yet it’s a critical underpin. If this part isn’t right, nothing works. We could probably debate how important this “constant and consistent improvement” element is, and it probably varies according to sectors, but I’m going to suggest…
  • 7 Ways To Craft A Brand Counter Story

    Mark Di Somma
    29 Jan 2015 | 12:10 am
    Stories add to the humanity of brands. They help consumers think through and act upon a narrative that is fundamentally rooted in human truths. Stories generate empathy. We see ourselves in the tale. Or we see a side of ourselves. Or we see the ‘me’ that we would like to be. Without that narrative, everything is dominated by features, data and discounts. Consumers compare offers and in so doing they inevitably compare stories. They look for how brands fit the story of their life that they are telling themselves. Sadly, the stories that brands tell often focus on the world as they see it.
  • 9 Factors That Help Anchor Your Brand Price

    Mark Di Somma
    28 Jan 2015 | 12:10 am
    Behavioral economists refer to the decision making process brands use to set a price in the minds of consumers, especially when those buyers are dealing with something that is unfamiliar to them, as “anchoring”. Anchoring provides a reference point from which to perceive and negotiate “worth”. Brands looking to set a high value on what they offer anchor highly; brands looking to position themselves as accessible and everyday do the opposite. De Beers anchored the value of their rings around “two months’ salary”. The message to purchasers – in this case, men in a jewelry store…
  • 21Different Types Of Brand

    Mark Di Somma
    27 Jan 2015 | 12:10 am
    We often talk about “brand” as if it is one thing. It’s not of course -  in fact, the meaning and the use of the term differs, quite markedly, depending on the context. By my reckoning, brand is categorized in at least 18 different ways. (So much for the single minded proposition!). In no particular order: 1. Personal brand – Otherwise known as individual brand. The brand a person builds around themselves, normally to enhance their career opportunities. Often associated with how people portray and market themselves via media. The jury’s out on whether this should be called a form…
  • Why Price Establishes The Brand Experience

    Mark Di Somma
    26 Jan 2015 | 12:10 am
    What’s the difference between a budget airline and a pig? Pigs fly more often – and on time. Harsh perhaps, but it’s a reminder that in a market, there is always a price to pay, and the price is not just about money down. Some people will be happy with budget. It’s worth a cancelled flight or two for the savings they make. For others, that’s far too high a price to pay for a few dollars saved. Years ago, I was in a workshop where three people in the group were asked to make the business case for luxury over economy. The team made their case in a pointed and dramatic way. First, they…
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    Men with Pens

  • How to Turn a Prospect into a Paying Customer

    James Chartrand
    26 Jan 2015 | 8:11 am
    Click here to read the full article →Another rocking post from Men With Pens! How to Turn a Prospect into a Paying Customer first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
  • Enter to Win Your Spot in the Damn Fine Words Writing Course

    James Chartrand
    16 Jan 2015 | 6:00 am
    It's that time of year again: The Damn Fine Words writing course opens to new students on February 2, 2015. This writing course is changing the game for business owners around the world, because it teaches effective content-creation techniques that help cut down your writing time, make it twice as productive, boost your confidence, and target the right readers, with the right message. This writing course works. It’ll change your writing, your business – maybe even your life. As always, each time I prepare for a new session of Damn Fine Words, I also open up a writing contest that anyone…
  • 3 Success-Killer Mistakes to Avoid this Year

    James Chartrand
    12 Jan 2015 | 10:06 am
    Click here to read the full article →Another rocking post from Men With Pens! 3 Success-Killer Mistakes to Avoid this Year first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
  • The Truth about Content-Writing Mastery

    James Chartrand
    5 Jan 2015 | 6:00 am
    We all know how we'd like to feel when we write. We want to be transcendent. We want to craft breathtakingly compelling content that brings us piles of comments and eager new clients. We want words to flow from our fingers and magically appear on the page, dashing genius from our brows after four hours of taking dictation from gods on high. We just don’t want to do the work it takes to get there. That's the problem with writers. I can’t tell you how many people in my writing course, Damn Fine Words, tell me that they want to use the class to elevate their writing. To master it. To bend…
  • 6 Strategies for a Powerful About Page

    James Chartrand
    16 Dec 2014 | 6:00 am
    Click here to read the full article →Another rocking post from Men With Pens! 6 Strategies for a Powerful About Page first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
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    IttyBiz

  • Success Generally Happens After This Part

    Naomi Dunford
    9 Jan 2015 | 12:00 am
    A few weeks ago a client brought us two domain names and asked which one he should choose. Both names were perfectly fine – one was a little more geared towards SEO keywords, and the other leaned towards being better for personal branding. Which one to choose? What choice would give better results? The answer is: It kind of doesn’t matter. People’s first tendency – and I mean all people, not “those stupid ones who are nothing like you and me” – is to overestimate the importance of a single decision. We like to believe in the power of fate and how one specific choice determines…
  • How We Launch, Part 9!

    Naomi Dunford
    7 Jan 2015 | 12:00 am
    Is that a light at the end of the tunnel? Indeed it is. We have reached the very last part in our behind-the-scenes series on some of our biggest launches, and we’re capping it off with something a little more real-time. So, we’ve told you about eight of our big launches. We told you why and how we made our decisions, what our deciding factors were, and how the behind-the-scenes played out. What are we doing today?  Today, we’re going to do the same with the launch of our BIG LAUNCH class. The one you’re seeing right now. From start to finish, we’re going to tell you how…
  • How We Launch, Part 8: Launching over a holiday

    Naomi Dunford
    6 Jan 2015 | 12:00 am
    This is part 8 of a 9-part behind the scenes series on how we ran our biggest launches.  You can start at the beginning right here. Today we’re going to talk about the Your Next Six Months class. This was one of my favorite classes to run because it had a lot of the classic IttyBiz flavor to it: Do something no one else is doing, at the weirdest possible time, and name it something obvious. It happened to be coming up on June (right at Memorial Day weekend), and we had been thinking about what we were going to be doing for the next six months. We’d also had a lot of recent clients…
  • How We Launch, Part 7: In which we sell 3 unrelated things and it actually worked.

    Naomi Dunford
    5 Jan 2015 | 12:00 am
    This is part 7 of a 9-part behind the scenes series on how we ran our biggest launches. You can start at the beginning right here. Spring was rolling around and it was time to release a few new products. Since Dave and I had started working together, we had so many products in the production queue that it was a tough call to figure out when to release them and in what order. We had more products than we had launch slots, and the backlog was getting worse instead of better. We had three ebooks in particular we wanted to release next, though, and we wanted them out as quickly as possible. (You…
  • How We Launch, Part 6: The Launch That Kind Of Wasn’t A Launch.

    Naomi Dunford
    4 Jan 2015 | 12:00 am
    This is part 6 of a 9-part behind the scenes series on how we ran our biggest launches. You can start at the beginning right here. Sometimes figuring out how to launch your stuff only comes to you at the last minute. Today we’ll talk about the launch that was actually a relaunch, and a pretty poor example of even that, but which still sold many hundreds of copies. This is where we learn that if you build enough loyalty and authority, you can totally suck and still make money. But first, we’ll flash back. Beginning of 2008, and I didn’t have any products. I had just started consulting…
 
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    All You Need Is A Good Idea!

  • Too much truth in advertising?

    Jay H. Heyman
    29 Jan 2015 | 7:58 am
    Above is an actual sign from a game reserve in South Africa. I am sure it is posted for legal reasons, but considering it cautions visitors about venomous snakes, malaria and wandering wild animals, while accepting no responsibility for injury or death, I would be surprised if their occupancy rate was above 1 per cent. Actually, I think they are doing just fine, but I find the sign to be worthy of a chuckle on this cold winter’s day. Related articles Your Daily Elephants Rhino That Survived Poachers Gives Birth in South Africa Cheetah facts within Africa
  • Everyone knows what to say

    Jay H. Heyman
    26 Jan 2015 | 6:45 am
    After you’ve been running a business for three, six, ten, years, you certainly know what your customers want to hear. You know the buzzwords, their concerns, and their needs. When you meet them and give your sales pitch, or create your website, you know exactly what they want to hear.  Stuff like low prices, great service, expertise, satisfied customers, etc. So that’s what you stress. But your problems begin when you make promises based on what customers want, rather than what you are actually best able to do for them. So instead of suggesting to them what they might actually need, you…
  • See the package. Sing the song.

    Jay H. Heyman
    22 Jan 2015 | 8:19 am
    I am certain that big data could tell us the exact demographics of the age, geographical dispersion, income, marital status, and sex of all those who know the song, “Oh, My Darling Clementine.” You can find out more than you would ever want to know about the song at http://en.wikipedia.org/wiki/Oh_My_Darling,_Clementine (bad link, copy and paste) So I really like the name chosen for this brand of Clementines. And I am willing to bet, if I have any money left after the Super Bowl, that the company did not use focus groups, expensive research or surveys to decide to use the name. It is a…
  • The worst executive philosophies I have ever read.

    Jay H. Heyman
    19 Jan 2015 | 7:02 am
    When I read the viewpoints of high-level executives I usually find them worthy of note and worth pondering. But in The New York Times I recently read  the thoughts of a C.E.O. whose views were so opposite mine that I thought I’d share them and see which side you come out on. The C.E.O. will not be identified, to protect the possibly guilty. Let’s start with her view on an individual’s importance to a company: “If you leave, someone will replace you. The circle will close and it just doesn’t matter.” Boy, that certainly will make an employee feel important and show how much their…
  • What’s the worst mistake a creative can make?

    Jay H. Heyman
    15 Jan 2015 | 7:27 am
    English: Sir Winston Churchill. (Photo credit: Wikipedia) There are lots of things, small and otherwise, that can be distracting in an ad or commercial. Such as…TYPOS. A typo or two always hurts your pitch. And though it is surprising how much easier they are to find in someone else’s work, they always create the illusion of carelessness, which certainly impacts on credibility.YELLING. Having the announcer holler to makes his point never really works, unless you are selling megaphones. And repeating a phone number six times in a thirty second commercial may be responsive to the…
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    Starting Your Own Business with Erica Douglass

  • Week 2: “How Do I Start A Business When I Don’t Have Any Time?”

    Erica
    26 Jan 2015 | 2:54 pm
    It’s week 2 of my adventure in 2015 to start a business. I started out last week not knowing what kind of business I wanted to start. This week, I’m taking an introspective look at another common issue people have when they want to start a business–and one that plagues me as well! It’s all about the feeling of not having enough time to start a business. Technically, I work part-time right now; I’m wrapping up a 3-month consulting gig with Help.com, building their launch plan, website copy, an ebook, and more. (My work will be live on Help.com soon!) But, when you…
  • “What Kind of Business Should I Start?” A Surprising Answer from A Successful Entrepreneur

    Erica
    19 Jan 2015 | 1:10 pm
    I often get asked what you might think is a simple question: “What kind of business should I start?” For the first time in many years, I find myself in the same boat as the folks who ask me that question. I (surprisingly) don’t have a concrete answer to this question for myself right now–but, as I’ll show you in this post, I have a way to figure it out. After I sold my software company last year, I did a ton of soul-searching. I coached other successful entrepreneurs, and ended 2014 by taking a 3-month, part-time marketing consulting gig for Help.com, a funded…
  • Why “Charge Less” is Almost Always the Wrong Advice

    Erica
    15 Sep 2014 | 12:47 pm
    When I decided to become a coach in July, I sought out several experienced coaches for advice. After all, if I was going to make this my new business, I wanted to know what to do–and what not to do–to make my business successful! One coach I spoke to advised me, “Charge less so you can build up a client base.” At the time, I had an almost visceral reaction to it. I replied, “No, I’m going to charge more.” She looked at me with surprise. “Charge less so you can build up a client base.” It’s seductively simple advice that, no matter…
  • Ask Erica: “Why Did You Decide to Coach Full-Time?”

    Erica
    1 Sep 2014 | 3:23 am
    In mid-July, I announced my new direction: coaching successful entrepreneurs full-time. By far, the most popular question I’ve gotten is “Why did you decide to coach full-time?” The answer, while simple, took me a while to get to. If you’re feeling stuck on your current path, keep reading, as the conclusion I came to (and how I figured it out) may help you, as well! The Question That Changed Everything The most motivating factor in my new career path as a CEO coach is contained within my answer to this question: “What’s the most exciting moment you’ve…
  • My Experience at YC Hacks (Y Combinator’s First Hackathon)

    Erica
    11 Aug 2014 | 1:36 pm
    I wasn’t quite sure what to expect. At 33 years old, I knew I’d probably be older than the vast majority of the 400+ people attending Y Combinator’s first YC Hacks hackathon. But other than that, I didn’t have many expectations. YC Hacks was my first real hackathon. Many years ago, I went to the first SuperHappyDevHouse (and then 19 out of the first 20 of them), but I never had built and launched a web app in a weekend. Even though I’ve held down full-time jobs as a developer, I still have trouble telling people “I’m a developer.” I’m not…
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    Bplans Blog

  • SWOT Analysis Challenge Day 5: Turning Your SWOT Analysis into Actionable Strategies

    Lisa Furgison
    30 Jan 2015 | 4:30 am
    Welcome to the final day of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. By conducting a SWOT analysis of your business, you’re starting your year off right. Our 5 Day SWOT challenge was designed to give entrepreneurs a... The post SWOT Analysis Challenge Day 5: Turning Your SWOT Analysis into Actionable Strategies appeared first on Bplans Blog. [Click the title above to read more and comment]
  • 4 Easy Steps to Increase Your Business’s Online Security

    Marc Prosser
    29 Jan 2015 | 7:30 am
    Cyber theft is no longer just a big-business problem, and the conversation concerning cyber security can be confusing and complex. The important question really is: What can you do to protect your business from cyber threats? Here are four easy steps you can take to make your business more secure and protect your customers’ sensitive... The post 4 Easy Steps to Increase Your Business’s Online Security appeared first on Bplans Blog. [Click the title above to read more and comment]
  • SWOT Analysis Challenge Day 4: How to Identify Threats

    Lisa Furgison
    29 Jan 2015 | 4:30 am
    Welcome to Day 4 of our 5 Day SWOT Analysis Challenge! Sign up for our daily updates during the challenge and complete your own SWOT Analysis. Click here to join the challenge for FREE. Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. Small business owners... The post SWOT Analysis Challenge Day 4: How to Identify Threats appeared first on Bplans Blog. [Click the title above to read more and comment]
  • SWOT Analysis Challenge Day 3: How to Identify Opportunities

    Lisa Furgison
    28 Jan 2015 | 4:30 am
    Welcome to Day 3 of our 5 Day SWOT Analysis Challenge! Sign up for our daily updates during the challenge and complete your own SWOT Analysis. Click here to join the challenge for FREE. Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. A good entrepreneur... The post SWOT Analysis Challenge Day 3: How to Identify Opportunities appeared first on Bplans Blog. [Click the title above to read more and comment]
  • Starting a New Business? Here’s What You Can and Can’t Deduct

    Cameron McCool
    27 Jan 2015 | 7:30 am
    If you’re planning to use your personal savings to launch a new business, you’ll be happy to hear that many of the costs you’ll incur are tax deductible. In this article, we’ll go through what you can and can’t deduct during the startup phase of a business, to help you spend strategically and get a... The post Starting a New Business? Here’s What You Can and Can’t Deduct appeared first on Bplans Blog. [Click the title above to read more and comment]
 
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    SiliconBeat

  • Does this Newsweek cover hurt women in tech?

    Michelle Quinn
    30 Jan 2015 | 12:09 pm
    If you are a girl standing in line at the grocery store and see the above Newsweek cover, chances are you don’t think, “I can’t wait to go to Silicon Valley when I grow up and start...
  • Apple stock soars to new high

    Julia Love
    30 Jan 2015 | 11:15 am
    Still riding high on its stellar earnings, Apple’s stock soared to a new intraday record Friday morning. Shortly after the markets opened, Apple’s stock climbed to more than $120,...
  • The top IPOs of 2015 (Spoiler: they include Uber and your favorite Greek yogurt)

    Heather Somerville
    30 Jan 2015 | 11:09 am
    With Box soaring 66 percent in its long-awaited debut this month, and Shake Shack, the New York burger chain, opening trading this week at an astonishing 131 percent above its offer price, 2015 is...
  • On topic: Tech news to know now

    Levi Sumagaysay
    30 Jan 2015 | 10:39 am
    Here are your end-of-the-week tech news links. Google agrees to better inform users about its catch-all privacy policy, which Britain’s data protection regulator says is too vague. East Coast...
  • Quoted: Comparing Apple and Microsoft

    Levi Sumagaysay
    30 Jan 2015 | 10:24 am
    “You have to acknowledge that Microsoft has been successful and it still is. But clearly, they’ve struggled over how to protect the Windows franchise while not having that hold them back in...
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    BizSugar / Published News

  • How To Create Content That Actually Deserves To Rank

    erikemanuelli
    31 Jan 2015 | 6:28 am
    There was a time when SEO was all about helping the search engines to understand your content (you know, by including the right keywords in the right places etc…) and nudging them to rank you top by showing them loads of juicy, if not always high quality links. But times have changed. What SE16 Vote(s)
  • Become the Master of Your Email Domain With Inbox Zero

    ShannonW
    31 Jan 2015 | 5:20 am
    Want to reclaim your email, your attention, and your life? Then you need Inbox Zero. Learn what this simple but effective methodology can do for you. 18 Vote(s)
  • How \"lean planning\" can help you start and grow your business quickly SmartBlogs

    PASjonathan
    31 Jan 2015 | 4:53 am
    While you may eventually need a business plan in order to apply for a loan or obtain funding, do you really need to get all your ideas in perfect order before you start up? What if you're still testing different ideas and what if you're bootstrapping your business? Enter "lean planning..."17 Vote(s)
  • Who You Should Be Marketing To & Why Entrepreneurs Should Learn Multiple Languages by OPEN Forum - YouTube

    Rieva Lesonsky
    31 Jan 2015 | 4:40 am
    Each week MSNBC's Your Business features experts to share their secrets for improving your business. In this week's Top Two Tips, Alfred Edmond, senior vice president and chief content officer for Black Enterprise, and GrowBiz Media CEO & Founder Rieva Lesonsky, join us. Why entrepreneurs should le17 Vote(s)
  • Are You A Relationship Manager?

    SellBetter
    31 Jan 2015 | 4:20 am
    Relationships are only as good as the sales they are built on, as a manager you need to look past relationships if you are to lead your team to success. 17 Vote(s)
 
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    Small Biz Daily

  • 5 Ways for Introverted Business People to Become Leaders

    Rieva Lesonsky
    30 Jan 2015 | 12:01 pm
    By Dixie Somers You might think that an introverted personality will never make it in the business world. Not every business-savvy person is great at talking to people and giving their business pitch to someone they just met. However, it takes diverse personality types to run a business, and there is always room for an introvert—even as a leader. Reserved, quiet, and introverted people have many strengths that lend to being a powerful leader, manager or boss. If you consider yourself to be somewhat introverted and worry about being assertive enough to become an influential and effective…
  • College Degrees, Crafting Success and More

    Rieva Lesonsky
    30 Jan 2015 | 6:30 am
    Reading List 1.30.15 By Rieva Lesonsky The life of a business owner is a busy one. If I had my way, days would be 30 hours long—and there’d be, like the Beatles sang: “8 days a week.” But there aren’t. So to help you stay on top of important small business news, information and advice essential to running your business, here’s my weekly Reading List. If you have articles you’d like to share, get them to me by end of day Wednesday every week. Best Practices Does a college degree hurt or help young entrepreneurs? Inspiring! From technology to knitting, how one entrepreneur crafted…
  • The Jobless Economy

    Rieva Lesonsky
    29 Jan 2015 | 12:01 pm
    By Cliff Ennico I should really stop reading newspapers. All they do is get you depressed. And angry. When you write a column like this, you read a lot. An awful lot. You have to stay on top of just about every development having anything to do with the world of entrepreneurship and small business. And when you read so much, you sometimes see patterns between stories that most people would think have nothing to do with each other. As an example, here are several recent news stories, each from a different newspaper or news source: Amazon.com plans to lobby Congress and the Federal Aviation…
  • Small Business Spotlight: SpaceWays

    Rieva Lesonsky
    29 Jan 2015 | 6:30 am
    SpaceWays is an on-demand storage service founded by three friends, Rob Rebholz, Martin Twellmeyer and David Fuchs, offering city-dwellers flexible and affordable storage without even leaving their apartment. The company was launched in July 2014 in London and is already live in four countries, with more in the pipeline. We spoke to Rob (pictured) about the company’s journey. Where did SpaceWays come from? The three of us met at college and have been firm friends ever since. Though we all took different career paths that led us to far-flung corners of the world, the desire to build a…
  • Your 2015 Resolutions Should Include Better Cyber Security

    Rieva Lesonsky
    28 Jan 2015 | 12:01 pm
    By Timothy Zeilman The New Year brings a fresh start and new opportunities for your business. It’s also the time to make improving data security part of your 2015 resolutions. With cyber attacks and data breaches increasing, it should be a critical part of your business plan. Think it won’t happen to you? Think again. The Ponemon Institute surveyed small business owners nationwide for HSB and found that 55 percent had experienced a data breach. Almost one-third also had a cyber attack such as a computer virus in the previous year and 72 percent were not able to fully restore their…
 
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    OnStartups

  • Overcoming The Odds: 10 Tips For Getting Into A Top Accelerator

    5 Jan 2015 | 9:06 am
    Just as the CEO is the investor’s interface to a business, the application process and form is your interface into top accelerators like Techstars and Y Combinator. The best programs are super-selective--less than 1% of applicants get in, making them pickier than Harvard, Stanford and MIT. So as our New Year’s present to you, here is the scoop on how to improve your odds of getting in. We can’t speak directly for any programs other than TechStars Boston, which the two of us have known and been involved in for years, but these hints should improve your chances significantly just about…
  • 8 Unconventional Lessons From Quitting My Job At HubSpot

    29 Dec 2014 | 10:31 am
    The following article is a guest post by Ellie Mirman.  Ellie is the VP Marketing at Toast.  Check out her blog or follow her on twitter: @ellieeille. Three months ago, I told my manager I was going to look for a new job. My parents thought I was crazy. But I knew I was lucky to be in a unique scenario. I had been at HubSpot for seven years and had built an amazing network -- one that I knew I would lean on, both internally and externally, as part of my search. There are all sorts of risks in telling your boss you’re ready to go — getting kicked out on…
  • A Few Funny Characters You'll Find In Silicon Valley

    15 Dec 2014 | 12:17 pm
    The following is a guest post by Nathan Beckord.  Nathan is co-founder and CEO of Foundersuite, a San Francisco-based company developing the ultimate collection of software tools and templates for entrepreneurs.   I’ve worked in Silicon Valley for quite awhile now, and a lot has changed—SaaS and social have supplanted silicon as the medium of choice for starting new companies; San Francisco has usurped Palo Alto as the center of the startup universe; and the 280, long a delightful drive to Sand Hill Road, is now almost as traffic clogged as the 101. But one thing that has…
  • The Day I Had To Wear Pants To Ring The IPO Bell

    20 Nov 2014 | 11:05 am
    It's #TBT. It's been a busy and exciting several months. Earlier this year, HubSpot decided to publicly file our S1 document as part of the IPO process.  On October 9th 2014, after our IPO roadshow, I had the thrill of joining a few HubSpotters and ringing the bell on the NYSE.  $HUBS (NYSE:HUBS) was off to the races. Note: I'm the guy in the middle.  I'm easy to pick out because I'm the calmest one of the bunch.  That's not because I'm cool and collected, but because I'm a bit overwhelmed by it all. In the intervening time between the S1 filing and the IPO, I was in what…
  • 10 Tips For A Successful Startup Job Search

    23 Oct 2014 | 7:26 am
    This following article is a guest post by Rick Burnes.  Rick is the VP of Content Products at BookBub.  You can follow him on twitter: @rickburnes. Startup job searches are hard. There’s more risk (most startups fail!), there’s less information and the best opportunities are sometimes hidden and hard to find. So how do you navigate a startup job search successfully?   I learned about this over the last six months. Earlier this month, after six months speaking with Boston-area startups about new opportunities, I left HubSpot to begin a job at the Cambridge book…
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    Content Marketing Institute

  • This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On

    Joe Pulizzi
    31 Jan 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this episode, Robert and I discuss YouTube’s Super Bowl halftime play, why it represents a defensive maneuver by Google, and what the implications are for brands. In addition, we take a closer look at an excellent new primer on native advertising, and explore whether or not LinkedIn’s plans to launch corporate communication tools make sense for enterprises. Our rants and raves this week center on a comparison of CMS and ad management systems and Jon Favreau’s insights into…
  • Society of Grownups Designed to Delight and Educate Audience

    Clare McDermott
    30 Jan 2015 | 3:00 am
    A few months ago, MassMutual quietly opened up the most ambitious, exciting content project we’ve seen in a long time. The Society of Grownups teaches classes, hosts supper clubs, and offers one-on-one financial advice … all with a bohemian vibe. On a Saturday evening in November, I walked into an airy retail space in a hip neighborhood outside Boston. Inside, the converted storefront is part library, part bar, and part modern classroom outfitted with the latest technologies. The interior would make any design junkie swoon. I was there to take a class about couples and money, along with…
  • The Pivot: Tim Washer Laughs on the Way to Cisco

    Pamela Muldoon
    29 Jan 2015 | 9:00 am
    Not many podcast interviews happen at 30,000 feet, but in this episode of The Pivot, that is exactly what host Todd Wheatland accomplishes. On a flight from Los Angeles to Sydney, Todd uses the time to sit down with the funny and talented Tim Washer, Cisco Senior Marketing Manager, who shares his journey as a comedy writer and video content creator. Grab a seat and join them on this unique podcast flight, and please excuse the ambient noise. Listen to Todd’s full interview with Tim Washer here: What may surprise you Tim credits his dad, a Presbyterian minister, for his sense of humor and…
  • The Critical Importance of “Segment Thinking” in Content Marketing

    Jay Acunzo
    29 Jan 2015 | 3:00 am
    Here’s my nominee for the Most Obvious Statement of the Year award: Lots of businesses today create and market “content.” I know, I know – stop the presses, right? (Or, more accurately, stop the CMSes.) But have you ever really stopped to consider the imagery that the word “content” brings to mind? What do you see? Lots of individual items flying around all over the place, no? We as content marketers interpret content to mean unique projects perhaps based on URLs or headlines, but definitely packaged as individual entities. We even like to say “pieces” of…
  • B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]

    Joe Pulizzi
    28 Jan 2015 | 3:00 am
    Since October, we’ve been sharing the results of our annual content marketing research, and today we focus on B2B small-business marketers (10-99 employees) based in North America. B2B Small Business Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America, sponsored by Rainmaker Platform by Copyblogger Media, shows how small-business marketers have changed their content marketing practices over the last year. It also contains new insights based on questions added to the survey this year. Let’s look at some of the findings. Many are focused on improving website…
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    Mario Sanchez Carrion

  • Work the System - Book Review

    25 Jan 2015 | 4:00 pm
    I decided to read Work The System when it was highly recommended by two respected business thinkers that I follow online: Josh Kaufman and Sebastian Marshall. Also, because I've been very busy lately and a deep understanding of systems, standardization and automation will bring more control, less stress, and more time for value-adding activities like thinking, strategizing, and keeping healthy. The book didn't disappoint, and left me with plenty of actionable steps. I hereby summarize the main tenets of the book: The systems of the world work perfectly 99.9% of the time: Everyday…
  • Should I Buy or Lease a Car?

    21 Oct 2014 | 5:00 pm
    One of the questions I hear more often from co-workers who have just relocated to Miami from other countries is this: should I buy or lease a car? There is no easy answer, and every pundit seems to have his own opinion. My intention with this post is to try to get an answer purely from a cashflow standpoint. The better option will be the one that requires the lowest cash outlay. Let's assume that we want to get a new car that costs around $25,000, and that we're trying to decide if we should buy it or lease it. The numbers for the lease (based on an actual deal I saw in the paper…
  • How To Build Your Brand

    23 Jun 2014 | 5:00 pm
    In the paragraphs below I am outlining a basic roadmap you can follow to build your small business brand. You will still have to put out a lot of work, but it will help you clarify the process and ask better questions along the way. What Does a Brand Do? There are as many definitions of brand as there are branding experts. However, there is probably just one thing you need to remember: a brand helps us say something about ourselves. Take, for example, people who drive Toyota Prius. What do you think they're trying to communicate? Would it be, perhaps, that they care about the environment?
  • Sam's Rules for Building a Business

    2 Dec 2013 | 4:00 pm
    A few years ago, during a trip to Bentonville, Arkansas, I had the chance to visit Walmart’s first store (originally called Walton’s 5-10), and picked up a leaflet containing Sam Walton’s 10 rules for building a successful business. Pearls of wisdom, straight from the man who built the world’s most successful retailer out of nothing. Since I haven't been able to find a link to it on the Internet, I am transcribing them below (all of them are great, but I especially like #7, #9 and #10): Rule 1: Commit to your business Believe in it more than anybody else. I think I…
  • How To Use Gmail With Your Own Domain

    23 Jul 2013 | 5:00 pm
    Many people, including me, use Gmail as their default email client. With Gmail, you can send email from (and receive email at) your own branded domain. For example, instead of using yourname@gmail.com you can use you@yourname.com. It is not hard to set this up. It just takes a few steps that I will describe below: Go to any domain registrar (like Godaddy or Namecheap) and register the domain name you want to use. Then, in your control panel you should be able to find the Email Forwarding feature. This is where you will create your new you@yourname.com email address and forward it to…
 
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    Jill Konrath's Fresh Sales Strategies

  • Performance-Based Goals vs. Getting Better Goals

    22 Jan 2015 | 4:00 am
    It‘s time for more straight talk today on goal setting. So let me ask you this: What IS your quota this year? How about your revenue goal? I‘ll bet it hasn‘t gone down. Performance-Based Goals Can be motivating – if you have the skills to achieve them. In sales we‘re usually dealing with performance-based goals like, achieving 120% of quota or earning $200,000. Sometimes these types of goals can be extraordinarily motivating – especially if you‘re confident that you have the knowledge and skills to achieve them.
  • How to Avoid Falling Short of Your Sales Goal This Year

    13 Jan 2015 | 6:27 am
      You know, everyone wants to achieve their goals, and everyone expects that they will. But let’s be honest here: Typically about 50 % of salespeople fail to meet their sales quota. And as for you entrepreneurs, I’d suspect that an equal percentage aren’t bringing in the revenue you’d like. So why do we so often fall short of reaching our sales goals and what can we do to change this?
  • No One Talks About This Key Factor in Sales Goal Achievement

    8 Jan 2015 | 6:39 am
    It’s that time of year again when we all have a fresh start. And, everyone’s talking about goal setting – which is why I thought I’d chip in with a series of videos about what it takes to achieve them. Right now, you might be thinking about how much money you’d like to earn. Or, you may even be staring at a comp plan that looks incredibly challenging to achieve. But what no one talks about is one factor that can be a total game changer.
  • My Top 6 Sales Blog Posts in 2014

    6 Jan 2015 | 10:46 am
    At the end of each year, I always take a look back to see what content really resonated with my readers. Here's a summary of the most viewed and commented on blog posts in 2014. Enjoy!
  • Is This Really Good Service?

    31 Dec 2014 | 2:56 pm
    I'm trying to get my newsletter done so I can send it early next week. Unfortunately, I'm having trouble. No internet service at our condo. We got here yesterday -- and my husband immediately called to get hooked up.  Ha ha! The earliest they can do it is NEXT Thursday. A week from today. It reminds me of this Brian Regan video.
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    Bill Caskey

  • The One Question

    Travis
    30 Jan 2015 | 9:17 am
    What’s the question you want answered? It’s not the answers that you receive, the power is in the questions you ask. The clearer you are with the prospect, the better you can help their pain. The post The One Question appeared first on Bill Caskey.
  • Are You an Amateur or a Pro? Here is a Simple Checklist

    Travis
    29 Jan 2015 | 8:56 am
    I’ve been reading a lot of Steven Pressfield lately. He’s written a couple of books that are really good – namely “Turning Pro” and “The War of Art.” If you’re a client of mine, I’ve probably sent you one of those books to help you grow your business. If you’re not a client, then I urge you to go to Amazon and purchase them both immediately, especially if you are interested in creating a new future for your business. Most of the readers of my blog are sales or business development people and I thought I would create a very simple…
  • Prospecting System

    Travis
    23 Jan 2015 | 11:48 am
    Have you ever heard of system thinking or checklist thinking? I think you should have a checklist for everything meaningful in your life. What more powerful tool can you have than the effective mechanics of how to do something? The post Prospecting System appeared first on Bill Caskey.
  • Are You In Your Element?

    Travis
    21 Jan 2015 | 10:57 am
    Sir Ken Robinson wrote a book called “Finding Your Element” that I recommend to all sales leaders I work with. You can find it here.   The essence of it is that all of us have that specific area that we are uniquely competent in. (Dan Sullivan, The Strategic Coach, calls it your “unique ability.”) Robinson says it’s where “natural talent meets personal passion.” This notion came to mind recently, when I watched a series of sales presentations given by a sales team. They were presenting their 2015 Business Plans, which by the way, is an awesome way to give people practice at…
  • Off Track Thinking

    Travis
    12 Dec 2014 | 10:39 am
    Have you ever felt derailed? What is the track you are on? What do you want out of life? If you can determine what your track is, it is much easier to obtain your goals. The post Off Track Thinking appeared first on Bill Caskey.
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    B2B Lead Blog

  • 15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)

    info@meclabs.com
    26 Jan 2015 | 12:59 am
    TweetTo kick off the new year, I’m sharing 15 ideas on improving your lead management. I have so much to share that I’ve split this post into three parts (you can read Part 1, with tips 1-5, here and Part 2, with tips 6-10, here), and today will be the final Part 3, with tips 11-15. As you’ll see, this series isn’t just about getting more leads but about generating better and higher quality leads. These 15 tips (across all three blog posts) will help make your lead management more effective. Without further ado, here is the final Part 3 of this three-part series, featuring tips 11-15:…
  • 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

    info@meclabs.com
    19 Jan 2015 | 12:01 am
    TweetFor the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here), and today is Part 2, featuring tips 6-10. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. These 15 tips (across all three blog posts) will help make your lead management more effective. So, without further ado, here is Part 2 of the three part series, featuring tips 6-10:   6. Define lead nurturing — and which leads…
  • 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

    info@meclabs.com
    12 Jan 2015 | 12:01 am
    TweetIt’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. Why? Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t. It’s not about more leads; it’s about doing better with the ones you already have. Here’s how In this extended post, I’ll share 15 ideas on how to make your lead management more effective. Because there’s so much…
  • Lead nurturing via email series and content marketing

    info@meclabs.com
    5 Jan 2015 | 12:01 am
    TweetLead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program. However, the key channel for lead nurturing is email — particularly using email to send a series of relevant content pieces or offers to prospects as they move through the buying funnel. In previous B2B Lead Roundtable Blog posts, I’ve offered a group of MarketingSherpa case studies based around a particular…
  • Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

    info@meclabs.com
    29 Dec 2014 | 12:01 am
    TweetThe holiday season is always a time of reflection for what we have and what we have accomplished over the past year. However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. You can utilize this information to better inform your 2015 strategy.   Topic #1 — Lead generation is king Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead…
 
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    Innovation Management

  • Adaptability and Collaboration for Sustainable Business Growth

    Langdon Morris
    28 Jan 2015 | 9:53 pm
    The four simple axioms in the “The Manifesto for Agile Software Development” express the core values for getting work done efficiently. In the last chapter excerpt of Agile Innovation we looked at individuals and interactions as well how to create a rapid working prototype. Today we’ll continue discussing the next elements: collaboration and carrying out change in a corporate setting.
  • Intermediários de Inovação Aberta: Eles São Importantes?

    Tradução por Filipe Costa
    27 Jan 2015 | 9:15 pm
    O sucesso de Inovação Aberta depende de muitos aspectos organizacionais como discutido amplamente no fórum MOOI nos últimos meses e continuará sendo feito. A partir do início do próximo ano, começaremos a co-criar o nosso e-book sobre Gestão e Organização de Inovação Aberta, em um esforço conjunto com os membros do fórum MOOI.
  • 3 Ways To Scale Up Your Business In 2015

    Becky Wilcox
    26 Jan 2015 | 8:23 pm
    In 2014, you did all the right things and your business began to take off like a Harrier Jump Jet. However, now that you’ve been cruising at a high altitude for awhile, you can either choose to stay on course or go to a new level of elite performance.
  • Becoming Agile Rapidly and Painlessly

    Langdon Morris
    25 Jan 2015 | 11:39 pm
    To take advantage of today’s and tomorrow’s unique opportunities, and to rise above the intense existential challenges your firm will face in the months and years ahead, it will be supremely helpful and confer enormous advantages if your operations embody the Agile essence: quick, responsive, dynamic, innovative. You’ve got to learn to recognize opportunities and to act on them faster than your competitors do. In this chapter excerpt of Agile Innovation Langdon Morris explores what Agile means in detail, with a focus on the roots of the Agile movement and its many insights and…
  • The Secret Sauce of Innovation

    Langdon Morris
    21 Jan 2015 | 9:21 pm
    Could it be that today’s pervasive bad news, the news that causes everyone else to moan and complain—the economic malaise, the chaos that the digital revolution created, the impacts of outsourcing, political instability, global competition—can offer amazing opportunities to out- distance your competition? In this second chapter excerpt from the new book, Agile Innovation, Langdon Morris explores innovation-under-duress.
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    The Global Small Business Blog

  • Fundamental Things Like Home

    31 Jan 2015 | 5:05 am
    Photo courtesy:  Robert Marovich, Journal of Gospel Music"The more one does and sees and feels, the more one is able to do, and the more genuine may be one's appreciation of fundamental things like home, and love, and understanding companionship." - Emelia EarhartPhoto courtesy:  Bob Marovich, Journal of Gospel Music (Riverdale, Illinois).  All rights reserved.
  • A World Without Borders and Boundaries

    30 Jan 2015 | 2:40 am
    ©iStock/Takahashi_keiAlibaba founder Jack Ma has big plans to expand his company's global reach and become a global powerhouse.  What's his vision?As technology spreads and lifestyles change, perhaps it is time to start thinking seriously about a trade architecture that supports global payments and logistics in online shopping. Ma, a man who knows a thing or two about e-commerce, is already mulling such a global vision. Maybe others should do the same.According to the Global Times, "While the Internet has made the world smaller in many ways, online consumers and sellers are still very…
  • Chinese Companies to Watch: Tencent, Huawei and Xiaomi

    28 Jan 2015 | 11:30 pm
    ©iStock/AwdebenhamStep aside Alibaba. There's bigger fish to fry in 2015 when it comes to Chinese companies looking to become as big or bigger than Alibaba and known worldwide.Chinese tech companies are poised to make a huge splash this year as they push beyond their borders and invest heavily in international expansion.  Here are three Chinese tech companies to watch in 2015.
  • Business Blogs to Watch in 2015

    28 Jan 2015 | 12:15 am
    ©iStock/Alex SkopjeWe are honored that our Global Small Business Blog is one of the winners of the Business Blogs to Watch in 2015.  Our goal [Broadview Networks] is to provide a comprehensive list, nominated by readers and staff, which will help our clients and partners glean the most knowledgeable and insightful analysis of business trends on the web.   We want everyone to succeed in 2015, one way that we can help is to make sure you’re on top of the latest news and trends, that’s why we’re looking for the Business Blogs to Watch in 2015!Read:  Business Blogs to Watch…
  • Dream It. Source It.

    27 Jan 2015 | 1:02 am
    ©iStock/Maria 17Are you dreaming about a great product idea that you'd like to import? That's 99 percent of the most difficult part of the import process - coming up with something nobody else has thought of yet everybody wants.  The other 1 percent involves sourcing it.  How do you find a manufacturer who makes the product you have in mind? Here are some ideas that will inspire an import product revolution!
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    Art Biz Blog

  • How to Use Facebook Interest Lists for Your Art Business

    Alyson Stanfield
    29 Jan 2015 | 4:00 am
    Doesn’t it just get your goat that Facebook is keeping your business page posts from your fans? Doesn’t it drive you batty that you don’t see posts from your favorite businesses in your feed anymore? The reason for both of these is that Facebook thinks businesses should pay for exposure. I get that: Facebook is trying to run a business. I’ve ponied up more than a few bucks myself to the big blue F. At the same time Facebook is keeping my business posts out of my followers’ feeds, they are making it hard for me to follow the businesses I love. Facebook is also making it more…
  • Is Your Artist Brand Missing You?

    Alyson Stanfield
    22 Jan 2015 | 4:00 am
    At the mastermind retreats with my coach and mentor, everyone in the group receives a “hot seat,” where we are given the opportunity to tackle one big issue in our businesses. For my hot seat, I chose to talk about my brand. I drop a cat photo every so often as I share peeks of my everyday life. Dharma is exploring her new cat cave, but can’t quite commit to being all in. Are you all in on your brand? To prepare the group, I reminded them of some of the websites and programs associated with my business: Art Biz Coach (website and business name since 2002) Art Biz Blog (blog since 2004)…
  • Curate a Solo Show of Your Art

    Alyson Stanfield
    15 Jan 2015 | 4:00 am
    Are you still diddling around with juried shows or exhibitions with your art group? There’s nothing wrong with either one of these as a starting point, but there comes a time when you have to leave the nest. You have to plan a solo exhibition. Your career will grow rapidly when you start having solo exhibitions of your art. Dora Ficher’s solo show “El Balle de Colores” at Gold Standard Café in Philadelphia, PA. Solo shows are the pinnacle of an artist’s career, but in most artists’ dreams they usually take place at fine galleries and museums. Those prestigious venues will happen…
  • Boost Your Art Business Income

    Alyson Stanfield
    8 Jan 2015 | 4:00 am
    If you would like to increase your income in 2015, you must take charge of your art business. You have to stop waiting for things to happen and start putting all of the pieces into place, so that the good stuff can settle in. Liz Crain, Clay Dollars. Dollar bills, clay slip, underglazes and underglaze pencils, electric oxidation, 2.5 x 6 x .25 inches. Used with permission. Money doesn’t just appear when you need it. You have to work for it. [Tweet this.] In my experience, one of the best things you can do to improve your chances of making more money is to create a plan: an income-boosting…
  • Prepare for 2015: 5 Things to Do Right Now

    Alyson Stanfield
    1 Jan 2015 | 4:00 am
    It’s time to tie a bow around 2014 and prepare for 2015 by organizing your systems. The ideas here should take you less than 1 hour, and they will bring peace of mind to your New Year. 1. Update the copyright notices on your website, blog, and newsletter. Too many sites have old copyright dates on them. I’ve seen some as old as 2007! Blogging platforms will automatically update your copyright, but static sites need your attention now. I’m not talking about the copyright notice on individual images. I’m referring to the copyright statement on the site, which is typically located in…
 
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    Capital Solutions Bancorp » Blog

  • How to Avoid an Audit (and Why You’re Less Likely to Get One This Year Anyway)

    Rob Oskins
    19 Jan 2015 | 10:33 am
    Budget cuts have led to some big changes for the IRS in the 2014 tax season, including fewer audits due to lack of employees. But that doesn’t give you carte blanche to claim anything and everything on your taxes. Here are some filing faux pas you should avoid to keep the tax man from knocking on your door. Come on … you’re not THAT charitable The IRS has calculated the average yearly charitable donation for each income range. So if yours far exceeds that, you’re likely to get some extra unwanted attention from the IRS. You’ll need receipts for all your donations if they total more…
  • 4 New Tips to Avoid Burnout (and 1 You’ve Heard Before But Refuse to Actually Do)

    Rob Oskins
    15 Jan 2015 | 8:50 am
    When you’re on the verge of a meltdown, your business suffers. Follow these 5 tips to avoid burnout. What do business owners and new parents have in common? Exhaustion, being constantly surrounded by people who can’t seem to anything themselves, never having enough time, and having to multitask a million different things at once every waking hour of the day. It’s no wonder business owners and new parents burn out. Unfortunately for you, you can’t call a babysitter to watch your business when you’re on the verge of a breakdown. But there ARE some things you can do to avoid…
  • How to Be a Better Leader

    Rob Oskins
    8 Jan 2015 | 1:37 pm
    How to be a better leader and reap the rewards Unless you’re a one-person operation, you need to consider one thing that many CEOs don’t think about nearly often enough that can make or break your business. How are you leadership skills? Being a good leader means more than waving the company flag and patting people on the back with a “good job” at the end of the day. Great leadership has tangible results that calculate to dollars and success for your business. Some benefits of great leadership within a company Reduced employee turnover, which means less dollars and time wasted…
  • How To Figure Working Capital Needs

    Rob Oskins
    12 Dec 2014 | 6:30 am
    Working capital is the money your business uses to pay for day-to-day expenses. Eventually, every business runs short on occasion and will need a business line of credit or working capital funding to fill in the gaps. This post discusses how to figure working capital so you can decide if your business needs working capital funding from an outside source. The working capital cycle The working capital cycle is the amount of time it takes to turn your goods/services into cash. The shorter it is, the better it is for your business. There are four parts to the working capital cycle: Cash (liquid…
  • How to Improve Cash Flow without Drastically Changing Your Business to Survive the Recession

    Rob Oskins
    24 Nov 2014 | 4:00 am
    The good news is that we’re technically out of the recession. The bad news is, money is still not falling out of the sky. Every business and every market goes through fluctuations. Whether it’s a competitor opening down the street or a country-wide shift in the marketplace, the tide can turn on your business at any time, and frequently does. But there are plenty of things you can do other than grin and bear market changes. The way you structure your cash flow can make a HUGE impact on your business’ immunity to market fluctuations. Here are some ways to improve your cash flow without…
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    Business of Software US

  • 5 lessons from our Hangout with Steve Johnson

    Joe Glover
    30 Jan 2015 | 3:05 am
    “It’s easier to find technology for people you know, than it is to find people for technology you know” On Thursday 22nd January we hosted Steve Johnson of Under 10 consulting for a hangout, focused on his talk BoS talk ‘Have we leaned too far?’. If you didn’t join us for the chance to chat with him live, you missed out. Never fear however, we’ve summarised some of the main points into five snippets for you. Here are five key points from his talk: 1. Lean has it’s positives, but how people apply it often has its flaws: – There is a lot of good in lean…
  • Joe’s First Blog: Review of Rob Walling – ‘The Number one goal of your website’

    Joe Glover
    21 Jan 2015 | 2:17 am
    Hello dear reader. I’m Joe, I’m a 23 year old former SAP consultant and present day marketing nerd who has recently had the pleasure of joining The BLN. I’ve already had the pleasure of meeting some of the BLN community, and I’m very much looking forward to meeting more in the future. If we haven’t met, please say hi! As part of my assimilation into the BLN, one of my first tasks was to explore some of the content produced over the years by The BLN and BoS. I started with ‘The Number One Goal of Your Website’, delivered by a croaky one man analytical mastermind – Rob…
  • Steve Johnson of Under 10 Consulting: Have we leaned too far?

    Joe Glover
    19 Jan 2015 | 5:59 am
    This is the link to register, and view Steve’s hangout after the event, the Google Hangout with Steve Johnson of Under10 to discuss his Business of Software Conference USA talk, ‘Have we leaned too far?’ on Thursday 22nd January 2015 at 15.00 GMT. Once the hangout is live you ask questions in two ways – either view the hangout in Google + and use the Q&A feature or use #BoS2015 to chip in on Twitter. Send us your questions on Twitter today and we’ll put them at the top of the queue. Watch the original Business of Software talk on Product Strategy here…
  • Google Hangout with Des Traynor: Recap and Highlights

    Joe Glover
    12 Jan 2015 | 7:28 am
    “Nothing scales like technical debt” Last Thursday we had the pleasure of Des Traynor’s (Founder of Intercom and Product Strategy Genius) company for nearly an hour on a Google Hangout discussing his talk, ‘Product Strategy is about saying No’. Mark fielded questions to Des on a wide array of issues, whilst our audience also contributed questions using #BoS2015 on Twitter. The talk was informative and provided some deep insight from an expert in the field of product strategy. Des raised some great points which would have no doubt resonated with those attempting to create…
  • Have we Leaned too Far? Steve Johnson at BoS Conference USA 2014

    Mark Littlewood
    7 Jan 2015 | 11:11 pm
    Steve Johnson was once described by my most cynical (and perhaps consequently most competent) product manager friend as the only product management guru worth listening too. All together now: Define, Design, Deliver, Refine. He shares a wealth of experience, in this talk where he questions the notion that Lean Methods work, not least because most people haven’t read the book… “With today’s methods, we can build the wrong product faster than ever.” Transcript below and slide deck here if you are short of time.   We will be ‘hanging out’ with Steve…
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    Rise of the Innerpreneur

  • A (Creative) Culture in Motion

    Tara Joyce
    27 Jan 2015 | 3:37 pm
    I received this intriguing question recently from a reader; “Do you know where this (Cultural Creative) concept stands today?” Where do we, the Cultural Creatives, stand today? From what I observe, we, and our ways of being and doing, are growing quietly. More and more of us are learning about “Cultural Creativity” and resonating with it, and feeling inspired to more deeply connect with their values and others who share them. I notice that “Cultural Creativity” seems to have grown far larger than the words Paul Ray used (in 2000) to describe this growing culture and…
  • James Cervelloni: Innerpreneur Spotlight

    Tara Joyce
    13 Jan 2015 | 5:33 am
    JAMES CERVELLONI Co-Founder, Partner and Certified Transformational Coach at Mindopoly Center for Personal and Professional Change in Rochester, NY Mindopoly Centre for Change @Mindopoly I am: a certified Changework professional with over 20 years of experience, specializing in Educational and Transformational Coaching. My passion is for: helping people discover who they really are behind the small story they have of themselves, and to find the One Thing they want most in life but rarely, if ever, get to have. I believe that the relentless quest for this One Thing is what drives everything…
  • Holding the Light

    Tara Joyce
    7 Jan 2015 | 9:18 am
    You make a difference by being what you truly are. You change your world by being the light you naturally are and by holding onto it, no matter what externally flies your way. In living your True Nature, you support others in realizing theirs. Another can hurt you, or attempt to, but in knowing and holding your light, their is no need to reduce yourself in reaction to them — despite their desire for you to do so. Reacting to them with fear only results in you holding less of your light and in you feeling less than. The cycle of fear and of drama continues. When you can accept the pain you…
  • Joyful Holiday Wishes for You

    Tara Joyce
    23 Dec 2014 | 1:56 pm
    I love the magical feeling this season brings. While it may be snowing and storming (literally and metaphorically) outside our windows, within we have our love to keep us warm. May you enjoy and share in the warmth and cheer this magical season brings! All my love and my warmest wishes for a joyful and abundant 2015, Ho, Ho, Ho! photo credit: Bud Would you like to advertise on Rise of the Innerpreneur and reach new Cultural Creative business owners? Other articles that might tickle your fancy: Sending You Holiday Love A Magical Time of Year The Shape of Things @ElasticMind
 
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    Dr Jeff Cornwall

  • Finding a Focused Niche Market

    Jeff Cornwall
    21 Jan 2015 | 5:32 am
    The Entrepreneurial Mind : Floyd DePalma- DePalma Studios TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Finding a Focused Niche Market appeared first on Dr Jeff Cornwall.
  • Entrepreneur Aids Inmate Reform

    Jeff Cornwall
    20 Jan 2015 | 5:29 am
    The Entrepreneurial Mind : Turner Nashe- Innertainment Delivery Systems TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Entrepreneur Aids Inmate Reform appeared first on Dr Jeff Cornwall.
  • Transition from Programmer to Entrepreneur

    Jeff Cornwall
    19 Jan 2015 | 5:27 am
    The Entrepreneurial Mind : Ken Raetz- Think Data Insights. The transition from programmer to entrepreneur. TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Transition from Programmer to Entrepreneur appeared first on Dr Jeff Cornwall.
  • Student Start-up Gains Traction

    Jeff Cornwall
    16 Jan 2015 | 7:26 am
    The Entrepreneurial Mind : Ben McIntyre, Belmont Student Entrepreneur TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Student Start-up Gains Traction appeared first on Dr Jeff Cornwall.
  • Transitioning from Working in a Job to Starting a Business

    Jeff Cornwall
    15 Dec 2014 | 10:20 am
    The Entrepreneurial Mind : Cameron Powell talks about building a runway with a day job as a way to bootstrap a startup TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Transitioning from Working in a Job to Starting a Business appeared first on Dr Jeff Cornwall.
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    The Small Business Watchdog

  • Federal Agency Compliance with the Regulatory Flexibility Act Saved Small Businesses at Least $4.8 Billion in FY 2014

    BrookeNelson
    23 Jan 2015 | 8:46 am
    The Office of Advocacy has released the Report on the Regulatory Flexibility Act FY 2014. The report is a requirement of the Regulatory Flexibility Act (RFA), which directs the Chief Counsel for Advocacy to monitor federal agency compliance with the RFA and report on it at least annually. This year’s report finds that the Office of Advocacy’s efforts at ensuring RFA compliance helped save small entities at least $4.8 billion in first-year regulatory costs in FY 2014, while ensuring that agencies were able to meet their regulatory goals. The report can be found here: Report on the…
  • January 2015 Issue of The Small Business Advocate Newsletter Released

    BrookeNelson
    20 Jan 2015 | 8:59 am
    The Office of Advocacy has released the January 2015 issue of The Small Business Advocate newsletter. This edition features a roundup of the new leadership of the Congressional small business committees. The message from Chief Counsel for Advocacy Winslow Sargeant details his accomplishments during his tenure at the Office of Advocacy. In addition, a recent SBREFA panel on infectious diseases submits its final report to OSHA. The newsletter can be found on Advocacy’s website here. In This Issue: Legislative News New Congress Brings New Leadership to Small Business Committee, 1 Message…
  • Office of Advocacy Releases the Annual Report of the Office of Economic Research, FY 2014

    BrookeNelson
    15 Jan 2015 | 8:51 am
    The Office of Advocacy has released the Annual Report of the Office of Economic Research, FY 2014. In fiscal year 2014, Advocacy produced 23 contract and internal research reports on a variety of topics including access to capital, employment, environment, minority-and women-owned businesses, procurement, retirement, taxation and veterans. This annual report provides details about and a link to each of OER’s publications from FY 2014. The full report can be found on Advocacy’s website here.
  • November-December 2014 Issue of The Small Business Advocate Newsletter Released

    BrookeNelson
    18 Dec 2014 | 8:30 am
    The Office of Advocacy has released the November-December 2014 issue of The Small Business Advocate newsletter. This edition features a recent trip to the Denver Biz Tech Expo where Chief Counsel for Advocacy Winslow Sargeant was the keynote speaker. Also covered is Region III Advocate Ngozi Bell’s recent visit to West Virginia for the Women and Technology Conference. In addition, Assistant Chief Counsel Kevin Bromberg received an award from the EPA recognizing him for his work with the agency on underground storage tanks. We also look at two recently-released economic studies and…
  • Small Business Lending Report Released

    BrookeNelson
    16 Dec 2014 | 12:33 pm
    The Office of Advocacy released its annual report on small business lending.  Small Business Lending in the United States, 2013 describes trends in the small business lending market in general.It also provides data on more than 6,000 U.S. lenders, showing the emphasis on small business lending in their portfolios. The report covers the time period June 2012 to June 2013 using Call Report data from the FDIC, and supplements this with Community Reinvestment Act data from 2012. During this period, small business lending improved, but at a slower pace than large business lending. Soon afterward,…
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    PaySimple Blog

  • Reads of the Week – Jan 29th

    Amy Wigginton
    30 Jan 2015 | 7:30 am
    We know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments. _______________ We’re just a few days away from Super Bowl XLIX and like half of the expected 100 million American viewers, you’ll probably be tuning in primarily to watch the commercials. Nor ready to risk all of your annual advertising spend on one 30-second ad? Here are five top lessons small businesses can learn from this year’s high-priced Super Bowl ads. After sitting on the…
  • 6 Simple Steps to Foolproof Your Invoices

    Mark Pickart
    29 Jan 2015 | 7:30 am
    One of the most common things I hear small-business owners complain about is invoicing. The complaints range from how much time it takes to manage and track the invoices to frustrations from trying to get paid on time. This concern impacts small and medium business owners across many industries and a recent survey reported SMBs spend over 6 hours each month simply sending, reviewing, and responding to requests related to invoices. To further underscore this frustration, a recent industry report found that more than $2 trillion dollars is locked up in late payments in the U.S. at any point in…
  • Have Your Passwords Been Compromised? Find Out Here.

    Lisa Hephner
    27 Jan 2015 | 6:00 am
    It seems like every day we read about another big company falling victim to a hacking or malware attack that results in the compromise of massive amounts of customer information. In fact, according to an Identity Theft Resource Center report, in 2014 there were 783 data breach incidents, which accounted for the compromise of 85,611,528 records. In another study from May of 2014, it is estimated that 47% of U.S. adults have had their personal information exposed by hackers. That’s quite a bit of compromised personal information! Now, take a moment to think about all of the online accounts…
  • Reads of the Week – Jan 23rd

    Kristin Piccirillo
    23 Jan 2015 | 7:30 am
    We know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments. _______________ Tuesday evening was President Obama’s 6th State of the Union and Wednesday morning as people reflected, they counted how many times he talked about different topics and also started to dive into the effects on different sectors of the US. This article from CNBC started to look at the small business sector and how legislation around taxes, sick pay, and wages might be…
  • 5 Tips to Ask Questions to Deliver the Best Service

    Jeff Olson
    22 Jan 2015 | 7:30 am
    In our professional and personal lives we ask questions every day – but are we asking them in the most effective manner? Have you thought about how the way you ask a question influences the answer? Strong communication is essential for any business and it begins with asking the questions to get the answers that will be actionable and informative. How do you master the art of asking good questions? According to the Wall Street Journal, “Good questioners try to look at the world around them with a curious, observant eye and a ‘beginner’s mind,’ taking time to wonder about things…
 
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    The Shoeboxed Blog

  • How can I get my documents to Shoeboxed? A 2015 Refresher

    Emily Farrar
    20 Jan 2015 | 8:25 am
    As we head into a new year, we know that your workflows may have changed. Whether you live for inbox zero or are always on the go, we have a method of getting your documents to us quickly and easily. We constantly strive to offer new solutions to make your life easier and more productive! Here’s a quick recap of all the ways you can send your documents to Shoeboxed for processing. Gmail Receipt Sync: The first set-it-and-forget-it, automatic receipt processor! Simply link your Gmail account to Shoeboxed, and we’ll spot incoming receipts and automatically process them into…
  • Win $1,000 & Other Great Prizes with the 15 for ’15 Receipt Challenge!

    Emily Farrar
    20 Jan 2015 | 6:21 am
    Looking for a better solution to track your receipts in 2015? Enter the 15 for ’15 Receipt Challenge sponsored by Shoeboxed! The challenge is this: Submit 15 receipts to Shoeboxed by April 15, 2015 (Tax Day). You’ll be automatically entered to win one of three great prizes: $1,000 A ScanSnap iX100 Scanner One year of Shoeboxed The contest will run from January 15, 2015, through April 15, 2015 at 11:59p.m. To be eligible to win, you must have created a Shoeboxed account and submitted a minimum of 15 receipts during the entry period. Go here to enter! You’ll have a chance to select…
  • 3 Quick Improvements to Receipt Tables

    Emily Farrar
    14 Jan 2015 | 7:59 am
    This week, we released three quick user-requested upgrades to our receipt tables. Here’s what’s new: We fixed a bug that wouldn’t allow a receipt to be saved if the date field wasn’t filled in. We certainly recommend entering the date on every receipt, but if for some reason it’s blank, you can still save the receipt in your account. In the Vendor filter, all vendors are now sorted alphabetically to make finding what you’re looking for even easier. We’ve corrected the total of all receipts shown at the bottom of the receipt table. So if you apply a…
  • 6 Ways to Define Your Workspace at Home

    Shoeboxed Contributor
    13 Jan 2015 | 8:13 am
    If you work from home even part of the time, chances are, you struggle with distractions. You’re certainly not alone. While some distraction is perfectly natural, if it’s getting in the way of a productive day, it’s time to make a change. A home office that promotes concentration and creativity and protects you from diversions is simpler than you think—and we’ve got six tips to get you there. 1. Make room for work Of course, distraction is an issue at the office, too, but it’s more manageable because the entire space is dedicated to work and efficiency. You…
  • Download our new iPhone app today!

    Emily Farrar
    6 Jan 2015 | 6:39 am
    A new version of the Shoeboxed Receipt & Mileage Tracker for iOS was released to the App Store just a few hours ago – go get it! In this new release, we’ve expanded the options you can take after submitting a receipt through the app. So, you take a picture of a receipt (same as always), and now what? Swipe right to bring up new actions! For documents that haven’t been processed yet: Process automatically: Have our famously fast team of data verification experts enter the receipt details for you! DIY data entry: If you need the receipt immediately or want to use the…
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    Business Pundit

  • 10 Innovative 3D Printing Applications

    Merrill Cook
    29 Jan 2015 | 10:18 am
    Image Source 3D printing is set to turn a number of industries on their head. The ability turn whatever you can imagine design into a reality, and with a number of substances–plastic, concrete, glass, metal, even food particles and cells–is at the center of a movement towards open-sourced creation and customizability. While the use of 3D printing is redefining itself rapidly, here are some of the most innovative uses of 3D printing around today.
  • 10 Highly Successful Businesspeople Given Up By Their Parents in Childhood

    Julian
    28 Jan 2015 | 5:15 pm
    Image Source Making it in business isn’t easy. Hard work, perseverance, passion and that key idea are no guarantee of success. Good fortune can play a part, too, of course. But as several industry leaders have shown, it’s possible to make a great deal of money even when the odds are arguably stacked against you from the start. These ten highly accomplished businesspeople didn’t have the easiest of times in early life, having been given up by their parents at birth or in childhood. However, their subsequent successes ought to serve as proof that anyone can rise to the top, regardless of…
  • He’s Under Arrest [Cartoon]

    Jerry King
    27 Jan 2015 | 1:35 pm
    “Yes, he’s under arrest. His PowerPoint presentation was so bad, six people had to be hospitalized for extreme boredom.” Hope they all make a swift recovery!
  • 10 Inspiring Vertical Gardens Growing in Offices

    Julian
    26 Jan 2015 | 4:17 pm
    Image Source Forward-thinking companies like Google and Red Bull seem to do everything they can to break the mold and enhance the working environment for their many employees. Indeed, now offices can be fun, inspiring and, in the following cases, revitalizing spaces in which to spend the business day. The addition of a lush vertical garden, or living wall, can literally help employees breathe easier while also improving their emotional state and possibly offsetting “sick building syndrome.” French botanist Patrick Blanc has perfected the concept, which uses a metal framework, PVC sheets,…
  • The 10 Greenest Industry Giants

    Merrill Cook
    23 Jan 2015 | 3:10 pm
    Image Source Eighty-eight of the 100 largest US companies now disclose their greenhouse gas and energy metrics, an amazing fact considering most countries don’t hold corporations subject to mandatory disclosure of these metrics. Pressure from stockholders, the public, and CDP, a non-profit focused on environmental disclosure who helps to advise investors with a total of $87 trillion in assets are largely to thank for this development. In a day and age where consumers and investors want to know exactly where their products come from, whose hands they pass through, and the amount of any…
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    Small Biz Bee

  • How to Optimize Facebook for Business

    smallbizbee
    27 Jan 2015 | 9:23 am
    Social media is one of the most valuable places you can communicate with customers and prospective customers, and research says that individuals are more likely to purchase a service or a product when recommended by a friend. That said, Facebook is a great opportunity for social sharing and exposure, so don’t dismiss it quite yet as just a place for friends and family to share silly photos or articles. Yes, you can use it to expand your personal reach with ease, but why not use it to expand your business’ reach? Take Advantage of the Opportunity Create a business profile for…
  • It’s Time to Pick a WordPress Theme

    smallbizbee
    20 Jan 2015 | 8:50 am
    At this point, more than 60 million people and businesses use the WordPress platform to power and design their website. Not only that, but it is one of the largest self-hosted blogging tools in the world seen by tens of millions of people every day. WordPress integrates with thousands of plugins and themes available to make the software work for your business. With so many options out there, how do you pick the theme that is best for you and your business? You start by deciding what site you want to get your theme from. There are thousands of sites that offer WordPress themes on the web, but…
  • What Can Membership Sites Do For You?

    smallbizbee
    8 Jan 2015 | 10:26 am
    Everyone has dreams of being able to work from anywhere that they want, to be able to run a business but be able to run while on vacation in another country, or on an island, while not having to worry much about still making money. That’s they great thing about membership sites. They don’t require anyone to be physically present for them to work and make money, and require a small amount of upkeep to maintain a recurring income stream. When membership sites are successful, it is because they combined the right technology with the right content and a sales funnel that…
  • Time is the Enemy

    smallbizbee
    29 Dec 2014 | 11:14 am
    For all entrepreneurs and small business owners, there is one concept that holds true: there is not enough time in a day to get everything done, and more importantly, get everything done the right way, the first time. So how does this happen? The answer is easy, things can get done by a deadline and done right the first time simply by properly delegating. If done right, delegating can save you time and money, and put you on the path to managerial success. Not only that, but you also have the ability to empower your employees to be better and work harder, leading them to accomplish more. How…
  • How To Sell Online The Right Way

    smallbizbee
    19 Dec 2014 | 8:00 am
      So you’ve decided you are ready to sell your products online and open yourself up to more opportunity and reward yourself for all the hard work and dedication you have put into your business. There are a few key topics to become knowledgeable on in order to completely understand all your options available and most importantly, how to sell online. For instance, there are a lot of options out there for merchant accounts and payment gateways, and the different choices you have for credit card processors. It is crucial to know how each different option works in order to choose the best…
 
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    Home Office Envy

  • Home Depot Credit Card

    cakrux4
    24 Jan 2015 | 2:24 am
    Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card
  • Home Office Chairs Reviews

    cakrux4
    24 Jan 2015 | 2:16 am
    Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews
  • How To Decorate A Home Office On A Budget

    cakrux4
    24 Jan 2015 | 12:11 am
    How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget
  • Cool Home Office Organization Ideas

    cakrux4
    23 Jan 2015 | 9:11 pm
    Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas
  • Home Depot Store Hours

    cakrux4
    23 Jan 2015 | 6:46 pm
    Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours
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    Triple Pundit: People, Planet, Profit

  • Will China’s Mining of the Moon Make It the Indisputable Global Power?

    Leon Kaye
    22 Jan 2015 | 3:00 am
    The Chinese space exploration program, now targeting the moon, has some enthusiasts excited over the viability of mining helium-3 as a safe form of energy.
  • Solar PV: Own or Lease?

    Andrew Burger
    22 Jan 2015 | 2:30 am
    The U.S. Department of Energy's National Renewable Energy Laboratory tackles the issue in two new studies.
  • Why This Top College Apparel Company Pays Living Wages

    Nayelli Gonzalez
    22 Jan 2015 | 2:00 am
    In an industry that manufactures most of its apparel in developing countries at unlivable wages, Alta Gracia Apparel – a clothing factory in the Dominican Republic that pays employees 300 percent above the legal minimum wage – is a one-of-a-kind social enterprise.
  • Marketing for Good: The (Often Overlooked) Power of Design

    3p Contributor
    22 Jan 2015 | 2:00 am
    Good design makes complicated things simple. Great design does it while inspiring us. Think of the first time you spun an iPod thumb wheel and realized you wouldn’t need instructions to figure this thing out. These experiences stop us in our tracks with the realization there are smart people out there using their powers for good.
  • U.N. Global Compact Expels Hundreds for Non-Compliance

    Jan Lee
    22 Jan 2015 | 1:45 am
    The U.N. Global Compact, the United Nations' sustainability initiative, won some and lost some at the end of 2014 -- literally. While its membership is now up to more than 8,000, it is still having a problem with ensuring that members file the very reports that show whether the UNGC is succeeding in its goals. The expulsions for 2014 amount to just under 8 percent of UNGC's total membership.
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    Solo Entrepreneur marketing and business growth resources

  • | Karen Cappello | @karencappello

    Karen Cappello
    31 Jan 2015 | 3:00 am
    Figuring out a niche is perhaps one of the most perplexing and nerve-wracking things for a new coach. Some marketing experts will say you choose a niche. Others say to decide on a niche.  And still others say you must find your niche. I’d like to take another perspective here.  I’d like to request that you let your niche find you, or that you receive your niche.  Unless you are very clear about who you want to coach, it can be premature to decide on a niche as a new coach. A niche consists of a group of people who have a specific challenge.  Having a niche makes marketing your…
  • | Meredith Eisenberg | @meredithe

    Meredith Eisenberg
    30 Jan 2015 | 3:00 am
    The number one tip our guests give to aspiring entrepreneurs is to get a mentor early on. The trouble is that good coaches are not inexpensive – and a lot of times a coach will cover overarching strategy or mindset – but not actual implementation. Then, people see some success but don’t keep the support. Without the accountability they suffer. Our guest today in Mary Lyn Miller. Mary Lyn has been a coach for 25 years and in this interview she gives some very valuable tips on how entrepreneurs can get the help and mentoring they need without breaking the bank. She also shows how people…
  • | Michele A Scism | @ResultsLady

    Michele A Scism
    29 Jan 2015 | 10:00 am
    Ah… January.  A New Year, a new outlook, a clean slate.  Anything is possible.  This is the time of year for resolutions. And, I have to tell you that your normal, garden-variety resolutions (i.e. Lose Weight, Make More Money) don’t work.  According to Forbes 92% of people who set goals don’t ever reach time.  My guess is that about half of the time, it is because the goals are bad affirmation statements rather than actual goals.  Vowing to lose weight is never going to make you thinner – vowing to track what you eat – just might. It’s all about the choices you make on a…
  • | Michele Pariza Wacek (Michele PW) | @michelepw

    Michele Pariza Wacek (Michele PW)
    29 Jan 2015 | 3:00 am
    My 2015 theme is Play/Fun. (And this is a super scary, super big stretch for me, which you can also read about here.) So, my first question to you is do you have a theme for the year? If you do — fabulous. (I have another test for you in a bit so keep reading.) If you don’t, I would love to give you a gentle nudge right now to create one for 2015. (Trust me, it’s not too late.) To get your juices flowing, here are a few examples of themes I’ve heard: * Abundance * Romance * Creativity * Enough * Love * Self love Or more of a sentence or phrase of what you want to experience in your…
  • | Krista Martin | @mymcoaching

    Krista Martin
    28 Jan 2015 | 7:00 am
    Alright, it’s the first of the year and you have your resolutions. Your goals are set high. You’ve chosen a word that is not only inspirational but embodies who you are going to BE in 2015. You are all set, right? Unfortunately, no. Chances are pretty (well, let’s be honest, they are VERY) high that you won’t ever reach the goals that you set for yourself nor will you follow through on your plan. Wanna know why? (And more importantly, what to do instead?) Watch the video below and I’ll see you in the comments.   Click here to view the embedded video.
 
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  • Former Disney attraction once featured bikinis

    31 Jan 2015 | 6:37 am
    Former Disney attraction once featured bikinisAlamyFrom 1965 to 1967, Disneyland employed scantily-clad women to swim around a themed water ride.Sexy ride that no longer existsMore from Mom.meSnaps of people on scary ridesWorld's wackiest theme parks
  • Serena Williams wins sixth Australian Open

    31 Jan 2015 | 6:37 am
    Serena Williams wins sixth Australian OpenGettyThe superstar continued her domination of the tennis world and rival Maria Sharapova despite a hacking cough Saturday night.Sharapova's kind words for winnerIn other sports news What Super Bowl tickets look likeKaty Perry on halftime performance
  • Actress shares secret about her first name

    31 Jan 2015 | 6:37 am
    Actress shares secret about her first nameAPYou know her as Keira Knightley -- but that's only because her mom made a mistake when she registered her daughter's birth.Error that upset the star's fatherMore to seeBlake Shelton scores movie role?Smith responds to harsh words
  • Long-distance ballooners plan to land Saturday

    31 Jan 2015 | 6:37 am
    Long-distance ballooners plan to land Saturday GettyA pair of American and Russian pilots beat the 'holy grail' of ballooning achievements, and are now ready to land.Place they've selected to end journeyIn other news NYC to pay for 'Mafia cops' casePhotos of the week
  • Former German president dies

    31 Jan 2015 | 6:37 am
    Former German president dies GettyRichard von Weizsaecker had a 10-year tenure that spanned the reunification of west and east died Saturday at 94.'He stood for a federal republic that faces up to its past'In other newsBan on welfare cards in pot shops?Thousands protest at Vienna ball
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  • Former Disney attraction once featured bikinis

    31 Jan 2015 | 6:37 am
    Former Disney attraction once featured bikinisAlamyFrom 1965 to 1967, Disneyland employed scantily-clad women to swim around a themed water ride.Sexy ride that no longer existsMore from Mom.meSnaps of people on scary ridesWorld's wackiest theme parks
  • Serena Williams wins sixth Australian Open

    31 Jan 2015 | 6:37 am
    Serena Williams wins sixth Australian OpenGettyThe superstar continued her domination of the tennis world and rival Maria Sharapova despite a hacking cough Saturday night.Sharapova's kind words for winnerIn other sports news What Super Bowl tickets look likeKaty Perry on halftime performance
  • Actress shares secret about her first name

    31 Jan 2015 | 6:37 am
    Actress shares secret about her first nameAPYou know her as Keira Knightley -- but that's only because her mom made a mistake when she registered her daughter's birth.Error that upset the star's fatherMore to seeBlake Shelton scores movie role?Smith responds to harsh words
  • Long-distance ballooners plan to land Saturday

    31 Jan 2015 | 6:37 am
    Long-distance ballooners plan to land Saturday GettyA pair of American and Russian pilots beat the 'holy grail' of ballooning achievements, and are now ready to land.Place they've selected to end journeyIn other news NYC to pay for 'Mafia cops' casePhotos of the week
  • Former German president dies

    31 Jan 2015 | 6:37 am
    Former German president dies GettyRichard von Weizsaecker had a 10-year tenure that spanned the reunification of west and east died Saturday at 94.'He stood for a federal republic that faces up to its past'In other newsBan on welfare cards in pot shops?Thousands protest at Vienna ball
  • add this feed to my.Alltop

  • Former Disney attraction once featured bikinis

    31 Jan 2015 | 6:37 am
    Former Disney attraction once featured bikinisAlamyFrom 1965 to 1967, Disneyland employed scantily-clad women to swim around a themed water ride.Sexy ride that no longer existsMore from Mom.meSnaps of people on scary ridesWorld's wackiest theme parks
  • Serena Williams wins sixth Australian Open

    31 Jan 2015 | 6:37 am
    Serena Williams wins sixth Australian OpenGettyThe superstar continued her domination of the tennis world and rival Maria Sharapova despite a hacking cough Saturday night.Sharapova's kind words for winnerIn other sports news What Super Bowl tickets look likeKaty Perry on halftime performance
  • Actress shares secret about her first name

    31 Jan 2015 | 6:37 am
    Actress shares secret about her first nameAPYou know her as Keira Knightley -- but that's only because her mom made a mistake when she registered her daughter's birth.Error that upset the star's fatherMore to seeBlake Shelton scores movie role?Smith responds to harsh words
  • Long-distance ballooners plan to land Saturday

    31 Jan 2015 | 6:37 am
    Long-distance ballooners plan to land Saturday GettyA pair of American and Russian pilots beat the 'holy grail' of ballooning achievements, and are now ready to land.Place they've selected to end journeyIn other news NYC to pay for 'Mafia cops' casePhotos of the week
  • Former German president dies

    31 Jan 2015 | 6:37 am
    Former German president dies GettyRichard von Weizsaecker had a 10-year tenure that spanned the reunification of west and east died Saturday at 94.'He stood for a federal republic that faces up to its past'In other newsBan on welfare cards in pot shops?Thousands protest at Vienna ball
 
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  • Former Disney attraction once featured bikinis

    31 Jan 2015 | 6:37 am
    Former Disney attraction once featured bikinisAlamyFrom 1965 to 1967, Disneyland employed scantily-clad women to swim around a themed water ride.Sexy ride that no longer existsMore from Mom.meSnaps of people on scary ridesWorld's wackiest theme parks
  • Serena Williams wins sixth Australian Open

    31 Jan 2015 | 6:37 am
    Serena Williams wins sixth Australian OpenGettyThe superstar continued her domination of the tennis world and rival Maria Sharapova despite a hacking cough Saturday night.Sharapova's kind words for winnerIn other sports news What Super Bowl tickets look likeKaty Perry on halftime performance
  • Actress shares secret about her first name

    31 Jan 2015 | 6:37 am
    Actress shares secret about her first nameAPYou know her as Keira Knightley -- but that's only because her mom made a mistake when she registered her daughter's birth.Error that upset the star's fatherMore to seeBlake Shelton scores movie role?Smith responds to harsh words
  • Long-distance ballooners plan to land Saturday

    31 Jan 2015 | 6:37 am
    Long-distance ballooners plan to land Saturday GettyA pair of American and Russian pilots beat the 'holy grail' of ballooning achievements, and are now ready to land.Place they've selected to end journeyIn other news NYC to pay for 'Mafia cops' casePhotos of the week
  • Former German president dies

    31 Jan 2015 | 6:37 am
    Former German president dies GettyRichard von Weizsaecker had a 10-year tenure that spanned the reunification of west and east died Saturday at 94.'He stood for a federal republic that faces up to its past'In other newsBan on welfare cards in pot shops?Thousands protest at Vienna ball
  • add this feed to my.Alltop

  • Former Disney attraction once featured bikinis

    31 Jan 2015 | 6:37 am
    Former Disney attraction once featured bikinisAlamyFrom 1965 to 1967, Disneyland employed scantily-clad women to swim around a themed water ride.Sexy ride that no longer existsMore from Mom.meSnaps of people on scary ridesWorld's wackiest theme parks
  • Serena Williams wins sixth Australian Open

    31 Jan 2015 | 6:37 am
    Serena Williams wins sixth Australian OpenGettyThe superstar continued her domination of the tennis world and rival Maria Sharapova despite a hacking cough Saturday night.Sharapova's kind words for winnerIn other sports news What Super Bowl tickets look likeKaty Perry on halftime performance
  • Actress shares secret about her first name

    31 Jan 2015 | 6:37 am
    Actress shares secret about her first nameAPYou know her as Keira Knightley -- but that's only because her mom made a mistake when she registered her daughter's birth.Error that upset the star's fatherMore to seeBlake Shelton scores movie role?Smith responds to harsh words
  • Long-distance ballooners plan to land Saturday

    31 Jan 2015 | 6:37 am
    Long-distance ballooners plan to land Saturday GettyA pair of American and Russian pilots beat the 'holy grail' of ballooning achievements, and are now ready to land.Place they've selected to end journeyIn other news NYC to pay for 'Mafia cops' casePhotos of the week
  • Former German president dies

    31 Jan 2015 | 6:37 am
    Former German president dies GettyRichard von Weizsaecker had a 10-year tenure that spanned the reunification of west and east died Saturday at 94.'He stood for a federal republic that faces up to its past'In other newsBan on welfare cards in pot shops?Thousands protest at Vienna ball
  • add this feed to my.Alltop

  • Former Disney attraction once featured bikinis

    31 Jan 2015 | 6:37 am
    Former Disney attraction once featured bikinisAlamyFrom 1965 to 1967, Disneyland employed scantily-clad women to swim around a themed water ride.Sexy ride that no longer existsMore from Mom.meSnaps of people on scary ridesWorld's wackiest theme parks
  • Serena Williams wins sixth Australian Open

    31 Jan 2015 | 6:37 am
    Serena Williams wins sixth Australian OpenGettyThe superstar continued her domination of the tennis world and rival Maria Sharapova despite a hacking cough Saturday night.Sharapova's kind words for winnerIn other sports news What Super Bowl tickets look likeKaty Perry on halftime performance
  • Actress shares secret about her first name

    31 Jan 2015 | 6:37 am
    Actress shares secret about her first nameAPYou know her as Keira Knightley -- but that's only because her mom made a mistake when she registered her daughter's birth.Error that upset the star's fatherMore to seeBlake Shelton scores movie role?Smith responds to harsh words
  • Long-distance ballooners plan to land Saturday

    31 Jan 2015 | 6:37 am
    Long-distance ballooners plan to land Saturday GettyA pair of American and Russian pilots beat the 'holy grail' of ballooning achievements, and are now ready to land.Place they've selected to end journeyIn other news NYC to pay for 'Mafia cops' casePhotos of the week
  • Former German president dies

    31 Jan 2015 | 6:37 am
    Former German president dies GettyRichard von Weizsaecker had a 10-year tenure that spanned the reunification of west and east died Saturday at 94.'He stood for a federal republic that faces up to its past'In other newsBan on welfare cards in pot shops?Thousands protest at Vienna ball
 
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  • Former Disney attraction once featured bikinis

    31 Jan 2015 | 6:37 am
    Former Disney attraction once featured bikinisAlamyFrom 1965 to 1967, Disneyland employed scantily-clad women to swim around a themed water ride.Sexy ride that no longer existsMore from Mom.meSnaps of people on scary ridesWorld's wackiest theme parks
  • Serena Williams wins sixth Australian Open

    31 Jan 2015 | 6:37 am
    Serena Williams wins sixth Australian OpenGettyThe superstar continued her domination of the tennis world and rival Maria Sharapova despite a hacking cough Saturday night.Sharapova's kind words for winnerIn other sports news What Super Bowl tickets look likeKaty Perry on halftime performance
  • Actress shares secret about her first name

    31 Jan 2015 | 6:37 am
    Actress shares secret about her first nameAPYou know her as Keira Knightley -- but that's only because her mom made a mistake when she registered her daughter's birth.Error that upset the star's fatherMore to seeBlake Shelton scores movie role?Smith responds to harsh words
  • Long-distance ballooners plan to land Saturday

    31 Jan 2015 | 6:37 am
    Long-distance ballooners plan to land Saturday GettyA pair of American and Russian pilots beat the 'holy grail' of ballooning achievements, and are now ready to land.Place they've selected to end journeyIn other news NYC to pay for 'Mafia cops' casePhotos of the week
  • Former German president dies

    31 Jan 2015 | 6:37 am
    Former German president dies GettyRichard von Weizsaecker had a 10-year tenure that spanned the reunification of west and east died Saturday at 94.'He stood for a federal republic that faces up to its past'In other newsBan on welfare cards in pot shops?Thousands protest at Vienna ball
  • add this feed to my.Alltop

  • Former Disney attraction once featured bikinis

    31 Jan 2015 | 6:37 am
    Former Disney attraction once featured bikinisAlamyFrom 1965 to 1967, Disneyland employed scantily-clad women to swim around a themed water ride.Sexy ride that no longer existsMore from Mom.meSnaps of people on scary ridesWorld's wackiest theme parks
  • Serena Williams wins sixth Australian Open

    31 Jan 2015 | 6:37 am
    Serena Williams wins sixth Australian OpenGettyThe superstar continued her domination of the tennis world and rival Maria Sharapova despite a hacking cough Saturday night.Sharapova's kind words for winnerIn other sports news What Super Bowl tickets look likeKaty Perry on halftime performance
  • Actress shares secret about her first name

    31 Jan 2015 | 6:37 am
    Actress shares secret about her first nameAPYou know her as Keira Knightley -- but that's only because her mom made a mistake when she registered her daughter's birth.Error that upset the star's fatherMore to seeBlake Shelton scores movie role?Smith responds to harsh words
  • Long-distance ballooners plan to land Saturday

    31 Jan 2015 | 6:37 am
    Long-distance ballooners plan to land Saturday GettyA pair of American and Russian pilots beat the 'holy grail' of ballooning achievements, and are now ready to land.Place they've selected to end journeyIn other news NYC to pay for 'Mafia cops' casePhotos of the week
  • Former German president dies

    31 Jan 2015 | 6:37 am
    Former German president dies GettyRichard von Weizsaecker had a 10-year tenure that spanned the reunification of west and east died Saturday at 94.'He stood for a federal republic that faces up to its past'In other newsBan on welfare cards in pot shops?Thousands protest at Vienna ball
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    Business News Headlines - Yahoo! News

  • Germany, ECB play hard ball with Greece

    31 Jan 2015 | 6:08 am
    By Paul Carrel and Jussi Rosendahl BERLIN/HELSINKI (Reuters) - German Chancellor Angela Merkel ruled out a debt writedown for Greece on Saturday, and a European Central Bank policymaker threatened to cut off funding to Greek banks if Athens does not agree to renew its bailout package. The euro zone's paymaster and the ECB are both taking a tough line with Greece's new leftist government, whose leader swept to victory last Sunday promising that five years of austerity, "humiliation and suffering" were over. Alexis Tsipras has also promised to renegotiate agreements with the…
  • Energy may see further weakness as key names report

    31 Jan 2015 | 5:56 am
    The group has been falling alongside crude oil prices, which are down about 60 percent since June. For the full year, earnings are seen down almost 45 percent, nearly twice the decline of 23.3 percent forecast on Jan. 1.
  • How social media wins the #SuperBowl

    31 Jan 2015 | 5:00 am
    As social media's prowess continues to grow, advertisers are coming up with more way to capitalize on your dedication to watching the big game.>
  • Top Android news of the week: Cyanogen, Office and Outlook, LibreOffice coming

    31 Jan 2015 | 5:00 am
    Big news this week in Android: Cyanogen wants to take Android from Google, Microsoft rolled out Office and Outlook for Android, and LibreOffice to hit soon.
  • Insomniacs, now you can spray sleep right onto your skin

    31 Jan 2015 | 4:00 am
    Mist melatonin on yourself until you slowly drift off to dream of a world filled with spray-on love, money and power, too.>
 
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    The Retail Doctor Blog

  • Best Suggestive Selling Tips and Techniques for Luxury Retail Stores

    29 Jan 2015 | 7:33 am
    You want fries with that? is probably the most derided add-on question ever asked. And at that time, the most valuable. Just by training their employees to ask everyone the same question, McDonalds increased their sales dramatically. Authors Jeffrey Stamp and Doug Hall  revealedin their book, Meaningful Marketing, that  “volume per purchase is 3.4 times more important than frequency of purchase in explaining the total amount that a customer purchases each year.” In other words, get more from the customers you have before you try to get them to come back more often or try to…
  • 5 Steps to Closing a Retail Sale Quickly

    27 Jan 2015 | 6:00 am
    Back in the 80’s when I was creating my own retail sales training techniques, I heard a sales trainer say that as soon as the customer is in front of you, you should be trying to close the sale.   Funny, in a time when customers had more time, retail salespeople were encouraged to quickly get them closed and back out of the store. It was believed that volume was the most important factor back then, and the way to success was by getting as many customers checked out as possible. This pushy sales technique has been showcased in any movie about a car salesman, electronics salesman, or bad…
  • Email Marketing: Do You Know Why Hotmail, AOL And Others Are Bad For Business?

    25 Jan 2015 | 9:05 am
    Are you doing everything you can when you are marketing your small business? If you still use Hotmail or other free email providers, I would suggest not. Most people use a @Hotmail.com, @Yahoo.com, @AOL.com or similar account because it’s free and they’ve had it a long time.   And while you may have had a happening mullet hairstyle in the 90’s, just because you got it then, doesn’t mean you should keep it now. The idea for this post came from someone who was trying to download a piece of content from my site, and when it wouldn’t let her register because it was @hotmail.com…
  • 4 Ways To Improve Your Retail Customer Experience and Sales

    22 Jan 2015 | 5:24 am
    Many retail stores offer the same or similar products as you do. And anything is available online. If the only thing your customers can hope for is a product, then you’re in direct competition with every other retailer online or down the street. That puts you in a bidding war, that in the long run, you can’t hope to win. And once you have to rely on discounts to set yourself apart, it’s a quick spiral to low margins and insolvency. So how do you approach customers who are looking for a particular product? You make the product secondary to their overall shopping experience. 
  • How To Build The Best Retail Loyalty Program

    20 Jan 2015 | 5:30 am
    You have a customer who prefers your brands, your service and your retail store. How do you reward that loyal customer? For too many retailers, the solution is some type of frequent-shopper discount program. Like all other discounts and markdowns, this is a losing proposition for your store and doesn’t really benefit your customers.
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    Business Insider

  • 11 quotes that show Richard Sherman is America's greatest trash talker

    Tony Manfred
    31 Jan 2015 | 6:16 am
    Richard Sherman's path to becoming a household name began when he taunted Tom Brady off the field after a win over the Patriots in 2012. At the time Sherman was a rookie on a mediocre team that few outside the NFL world knew about, and Tom Brady was Tom Brady. Since that game Sherman has turned himself into the NFL's best cornerback on the field, and a national treasure off the field. He talks trash to his opponents and rips the league for everything from player safety to brand-related absurdities, and does it with a sense of joy that's lacking in rest of the NFL. As he prepares to meet Brady…
  • Asia's mounting debt pile is terrifying and it's only getting worse

    Mike Bird
    31 Jan 2015 | 6:00 am
    Morgan Stanley just came out with a fresh chartbook looking through Asia's debt situation again. It's safe to say that it's still looking grim. While all eyes are on Europe, falling inflation (and the threat of full-blown deflation) are major hazards in Asia, too. When economies grow more slowly, if they can't slow their debt accumulation down by the same pace, those liabilities get bigger and bigger in comparison to GDP. Paired with rocketing corporate debt,  it looks very ugly.  Morgan Stanley's analysts looked at 10 countries in Asia ex-Japan (AXJ) - Singapore, China,…
  • Wanna cheat? Use these apps to make sure you don't get caught

    Jillian D'Onfro
    31 Jan 2015 | 5:40 am
    Your smartphone could be encouraging you to cheat. A survey conducted by affairs and dating site Victoria Milan revealed that 45% of people have either cheated — or contemplated cheating — on their partner because the other person pays too much attention to their phone. And that's not the only way that our smartphones goad our unfaithful tendencies. The App Store and Google Play are both crawling with skeezy apps designed to help you get away with cheating.  Obviously, we're not condoning deceitful behavior — but it is interesting to see how so many apps have popped up to…
  • Russia's economy to shrink by 3% in 2015: minister

    31 Jan 2015 | 5:34 am
    Moscow (AFP) - Russia's economy minister on Saturday said GDP is expected to shrink by three percent in 2015 with oil prices at $50 a barrel, while capital flight is estimated to be $115 billion.The government previously predicted the contraction at 0.8 percent. Inflation predictions have also been revised for the current year from 7.5 percent to 12 percent, minister Alexei Ulyukayev said, news agencies reported.Join the conversation about this story »
  • Here's how good Tim Cook has been for Apple in one chart (AAPL)

    Sam Colt
    31 Jan 2015 | 5:31 am
    Apple just announced a record-breaking quarter, selling 74.5 million iPhones over the holidays. But Tim Cook has pulled off an equally impressive feat since becoming CEO: he's more than doubled Apple's stock price. When Cook took over the top job at Apple on August 24, 2011, Steve Jobs' health was deteriorating. Some doubted that Cook could lead the company as well has Jobs had.  And while it may be too early to judge the products Apple has made under Cook, the company's stock had soared since he became CEO. Last April, Apple announced a 7:1 stock split on its shares.
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    HBR.org

  • Why the Keystone Pipeline Is the Wrong U.S. Energy Debate

    Andrew Winston
    30 Jan 2015 | 9:58 am
    The Keystone XL — a proposed addition to a network of pipelines running from the Canadian oil sands to refineries in Texas — has become the political football of the moment. It was the first issue that Sen. Joni Ernst addressed in her response to last week’s State of the Union address, and yesterday the Senate passed a bill forcing its approval. President Obama, however, has said he’ll veto Keystone, and he should. Putting aside the divisive politics, let’s consider the pipeline on its merits, as an investment choice for the United States. In the short…
  • How to Really Listen to Your Employees

    Sara Stibitz
    30 Jan 2015 | 9:00 am
    Let’s face it: strong leaders tend to be characterized by their strong opinions, decisive action, and take-no-prisoners attitude. These are important traits, but it’s equally important for managers to stand down and listen up. Yet many leaders struggle to do this, in part because they’ve become more accustomed to speaking than listening. So, how can you develop this muscle? What are the barriers to good listening and how do you overcome them? What the Experts Say “As a leader, you need to have a strong voice and you need to know when it’s time to listen,”…
  • The Decline of the Rural American Hospital and How to Reverse It

    Nathan T. Washburn
    30 Jan 2015 | 8:00 am
    There are two kinds of health-care innovation: more-for-more and more-for-less. The American health-care system exemplifies the first kind, offering more and more value at higher and higher costs. If you have the money and can travel, the U.S. is the place to take advantage of the latest innovations such as proton-beam cancer-radiation therapy, for which the equipment and facilities cost about $1 billion. Despite these high-cost innovations (American consumers spend more on health care than their counterparts anywhere else), U.S. life expectancy ranks 34th in the world, and infant mortality…
  • Google Glass Failed Because It Just Wasn’t Cool

    Umair Haque
    30 Jan 2015 | 7:00 am
    It was hailed as the greatest product since the iPod … the wheel … the car. Instead, it turned out to be more like New Coke or the Segway. So what went wrong with Google Glass? It’s not that Google Glass looked absurd — people wear silly fashions every day. It’s not that it was overpriced — people collect luxury watches and handbags every day, too. Google Glass’s failure was a story of a visionary product utterly failing to be cool. Cool is not trivial. As Apple, Warby Parker, Net a Porter, and Shinola all know: Cool is perhaps the crucial factor…
  • Accomplish More by Committing to Less

    Elizabeth Grace Saunders
    30 Jan 2015 | 6:00 am
    Believing that more is always more is a dangerous assumption. There’s a cost to complexity. Every time you commit to something new, you not only commit to doing the work itself, but also remembering to do the work, dealing with the administrative overhead, and to getting it all done in the time constraints involved. The unfortunate result of taking on everything that comes your way is that you end up spend more of your time managing the work and less time investing in truly immersing yourself in what’s most important and satisfying. Many people in large organizations…
 
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    Free Small & Medium Business Magazines and Downloads from alltop.tradepub.com

  • 10-Minute Guide to Increasing Supply Chain Visibility

    22 Jan 2015 | 4:50 pm
    With unpredictable economic shifts, natural disasters, and other potential supply chain disruptions, it is now more important than ever to implement visibility strategies targeted to your organization’s needs and investment resources. Supply chain technology advancements help you automate work processes, collaborate with suppliers, and manage data within the four walls (materials, manufacturing, shipping) and at your supplier sites across the globe.Download this eBook for guidance to create an integrated visibility system that delivers maximum global visibility, partner collaboration…
  • Hacker Monthly -- Elon Musk on Entrepreneurship

    30 Jun 2014 | 9:50 am
    In this issue of Hacker Monthly, we’ve pulled together the need-to-know information from hackernews.com to form an eye-catching compilation of the hottest stories on the internet. Elon Musk, business magnate, inventor and investor, graces the cover while divulging secrets of his success within.  As you read on, you’ll enjoy articles on startups, programming and some just for fun.  So kick back, relax, and enjoy the read!  Also included in this issue are the following additional stories: Why You’ll Always Think Your Product Is Shit What Good Is Experience?
  • Hacker Monthly -- Startup Stories

    30 Jun 2014 | 9:50 am
    This special issue of Hacker Monthly features 9 true stories of struggles and triumphs of running startups. Handpicked from Hacker News’ top submissions and written by the founders themselves, this edition is one you won't want to miss. Inside this issue you’ll find the following stories: Trainyard: How to Make a Popular iPhone App Viximo: The Power of Core Peer Groups Traysoft: From Big Idea to Thriving Business RunKeeper: When Giant Arrives Plus 5 other stories Every month, we select from the top voted articles on Hacker News and curate them in magazine format. The submission…
  • Choosing the Right Time to Outsource Payroll for Your Growing Small Business

    13 Jun 2014 | 2:20 pm
    While it may seem advisable, as a small to medium business manager, to handle payroll yourself, you should carefully weigh the costs of such a choice. Payroll accounting entails some of the most time consuming tasks involved in operating a business. It is also the least strategic area of business. What it will do is consume a great deal of your time with mundane tasks that will need to be repeated for every pay period. Your time as a manager is best spent on strategic planning in areas of your business that can produce growth and a return on your investment.To help you make the right…
  • The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales--Free Sample Chapter

    6 May 2014 | 12:50 pm
    Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated…
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    NASE Staff Blog

  • Prospecting Isn't an Event; It's a Campaign!

    16 Jan 2015 | 11:53 am
    <p><strong> By&nbsp;Marc Wayshak (NASE Guest Blog post) <br /> <br /> <br /> Prospecting Isn't an Event; It's a Campaign</strong></p> <p>Bill is responsible for sales at his company and considers himself a tenacious worker. Whenever he discovers a new prospect, he enters him or her into the system. From there, he will attempt to contact that person by phone, through email and even via office visit if possible. However, after a number of failed attempts, Bill is likely to toss the person into the sea of dead prospects. </p>…
  • The New Approach to Get Customers Banging on Your Door

    14 Oct 2014 | 11:44 am
    By&nbsp;Marc Wayshak (NASE Guest Blog post)<br /> <br /> An interview with HubSpot&rsquo;s founder, Brian Halligan as he shows us how to market in the digital age.&nbsp;<br /> <br /> As the first inside salesperson for PTC, a Needham, Mass.-based software company, Brian Halligan got his start cold calling until his &ldquo;fingers bled,&rdquo; he quipped during a recent interview with me. Later, when a venture capitalist enlisted him to bring the PTC playbook to a host of portfolio companies, he realized that old industry standbys needed a drastic…
  • Overcoming Overload Through Classification

    29 Sep 2014 | 11:31 am
    By Jeff Davidson, MBA, CMC (NASE Guest Blog Post)<br /> <a href="http://breathingspace.com/">breathingspace.com</a><br /> <br /> You do your best as a self-employed professional, but some days you are simply swamped by too much competing for your attention. When a flood of items compete for your attention, each item can loom larger in importance than it actually is. Here is a classification system to help you maintain perspective:<br /> <br /> Classifying Communication<br /> <br /> Bits: The lowest level of input, bits are single…
  • Small Business Is All Around Us

    18 Aug 2014 | 9:57 am
    <p > My best guess is that you may not even believe me in this week&rsquo;s blog post, but here it is.&nbsp; I was on a plane from Los Angeles to Dallas today after a very long week.&nbsp; I was actually answering an NASE TaxTalk question about S Corporations right on line with the help of American Airlines&rsquo; in-flight internet connection.&nbsp; (Love technology, btw)</p> <p><span style="line-height: 1.5;">The lady sitting next to me was a graphics designer and owner of her own small business and noticed the NASE logo on the screen of…
  • Entrepreneurial Spirit

    11 Aug 2014 | 7:30 am
    <p>I love small business owners.&nbsp; I know this sounds kind of sappy, and as the President of the National Association for the Self Employed I probably notice this kind of thing more than most, but it really makes me proud when I see that entrepreneurial spirit.&nbsp; I was out this past weekend and saw a local high school band having a car wash.&nbsp; I pulled in and let them do their best.&nbsp; But that wasn&rsquo;t the sappy part.&nbsp; There were three kids, maybe 8 years old, who had set up lemonade and iced tea stand.&nbsp; Right there in the…
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    Women Entrepreneurs GROW Global

  • National Women’s Business Council Helps Build Bridges for Women

    Laurel J. Delaney
    24 Jan 2015 | 2:42 pm
    The National Women’s Business Council (NWBC) has released its 2014 Annual Report, “Building Bridges: Leveraging Research and Relationships to Impact the Business Climate for Women.” This report is a synthesis of our research and the implications of our findings for the women’s entrepreneurship ecosystem. Our [NWBC] research confirms that the full economic participation of women and their success in business can significantly contribute to job growth in this country and is critical to the continued economic recovery. But, they also highlight the disparities and…
  • Bounce Back From Whatever Challenges Come Your Way

    Laurel J. Delaney
    17 Jan 2015 | 7:29 pm
    Debra Engelhardt-Nash Debra Engelhardt-Nash was named one of the “The Top 25 Women in Dentistry,” amongst other extraordinary dentists, lab technicians, and researchers and educators recognized by Dental Products Report. In addition, she is the recipient of the 2015 Gordon Christensen Award, which acknowledges top lecturers in the dental industry.  But her life wasn’t an easy road to success. For Nash, “a lot of extraordinary experiences” runs the gamut from childhood, when she and her mother were homeless and living out of a car, to adulthood, when she recovered fully from…
  • Global Air Freight Market to Outpace World Trade Growth in 2015

    Laurel J. Delaney
    10 Jan 2015 | 2:36 pm
    Increase of cross-border trade has been indicated to be one of the major drivers for cargo traffic in the year.  According to the International Air Transport Association (IATA), it expects global air freight markets to expand by 4.5% in 2015, outpacing the projected growth for world trade of 4%. As an importer or exporter, you have a choice to ship by air or by ocean.  If you need to move product fast, air is a top choice. Read:  Global air freight market to grow by 4.5% in 2015, says IATA Photo Credit: caribb Posted by:  Laurel DelaneyFiled under: Logistics/transportation Tagged: global…
  • Sizzle and Sparkle on SME Exports

    Laurel J. Delaney
    3 Jan 2015 | 7:26 pm
    Laurel Delaney has published a book on exporting. Photo courtesy: Richard Chapman/Chicago Sun-Times. A big thanks to reporter Sandra Guy (@SandraGuy) at the Chicago Sun-Times for the wonderful interview she did with Laurel Delaney:  The Sitdown:  Laurel Delaney see plenty of sparkle for Chicago exports. Be sure to read the the first part of the interview that starts with We are converting … because it involves Women Entrepreneurs Grow Global (WEGG)! Can’t wait to share what we have in store for WEGG.  Stay tuned.  Happy 2015! Photo courtesy:  Richard Chapman/Chicago…
  • Due to Challenges in India, Women Become Entrepreneurs

    Laurel J. Delaney
    28 Dec 2014 | 9:56 am
    An all-women fish-pickle unit based in Chennai-India, operated and owned by Sea Dot, a self-help group of female fish workers whose communities were shattered by the tsunami of Dec. 26, 2004, has become a way to build back lives for the women’s families after the destruction of their houses and fishing boats. Many of the women involved in Sea Dot have no other skills then to do what they are doing so the thought of losing their jobs is scary but not as frightening as what they have already been through with the tsunami. What the women have learned in the course of rebuilding their…
 
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    Forbes - Entrepreneurs

  • India's Status As An Art Hub Began With An Airline Sick Bag

    Ambika Behal
    31 Jan 2015 | 5:45 am
    This entrepreneur wanted to bring connoisseurs of the art world to India, so she did.
  • NFL Announcement That It Will Hire A Chief Medical Officer A No Brainer

    Nicole Fisher
    31 Jan 2015 | 5:23 am
    During his annual state of the league press conference, NFL Commissioner Roger Goodell announced yesterday afternoon that the NFL would be hiring a chief medical officer (CMO). He used the press conference to highlight the importance of player safety, but did not lay out specifics of what the new role would entail. This announcement just one day after the health and safety report that concussions in the NFL were down 25% from the previous season and the International Coalition for Brain Health’s annual board meeting that includes former NFL players proves the league can no longer look…
  • LatestFreeStuff.co.uk 'Freeganism' Site Is Coming To America! Its Founder Tells All

    Edmund Ingham
    31 Jan 2015 | 5:14 am
    The very best entrepreneurs are successful because they love what they do. There really is no substitute for a passionate founder, so perhaps that’s why Deepak Tailor has succeeded in building a site that receives more than 400k hits per month, with 75,000 email subscribers, simply by recommending the products he loves most, free samples.
  • Is PR The Newest Target Of Disruptive Start-ups?

    Freddie Dawson
    31 Jan 2015 | 4:46 am
    PR could become the next sector facing 'disruptive' competitors as a new start-up looks to change the way the old guard work and at the same time make PR more accessible to other start-ups.
  • Why We're All Scared to Death of Uber--and What to Do About It

    Elaine Pofeldt
    31 Jan 2015 | 4:26 am
    Will an aggressive Silicon Valley alpha personality take over your industry and completely disrupt it? Could the livelihood you spent the last 5, or 10 or 20 years building become unprofitable overnight? All of the backseat driving many of us are doing about Uber reflects something huge that is coming
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    23 Jan 2015 | 2:23 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • Should you offer a payment plan for your online course?

    David Siteman Garland
    14 Nov 2014 | 1:13 pm
    Great question! First of all, I’ve done it (and seen it done) EVERY way under the sun. Payment plans can be great for bringing in new customers (buyers LOVE spreading out payments) but also come with some additional work (i.e. the few bad apples that will try to screw you). Overall, having a payment plan option (including our big 12 pay option for Create Awesome Online courses over 12 months) has been a huge success for us (mixed with a headache or 5). That being said, whether YOU should do a payment plan for your course depends on a few factors. Here are a few tip-a-roos: 1. If you are…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
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    Business.com B2B Online Marketing Blog

  • Small Business Finds The Internet… It Only Took Two Decades [Survey]

    Shayna Marks
    27 Jan 2015 | 10:53 am
    Where would we be without the Internet? We’d still be using paper maps, calling restaurants to make reservations, listening to CDs and reading newspapers. And Business.com, like millions of other companies, wouldn’t be around. Clearly, the Internet isn’t going anywhere, but it’s taken quite some time for the mom and pop shops of America to really get their heads (and wallets) around marketing on this juggernaut. Year over year, small business Internet marketing spend increases, and according to the SMB Internet Marketing Survey by BrightLocal and Chamberofcommerce.com, 37% of these…
  • An Intro to Paid Search by Business.com’s SEM Analyst

    Thomas Li
    10 Dec 2014 | 12:12 pm
    Search engine marketing is an important focus for us at Business.com. In an effort to make sure everyone in the company understands what it really is, I presented an overview of paid search during one of our lunchtime learning sessions. So I figured, why not share it with all of you as well? This presentation was designed for people who have heard about SEM but do not have direct knowledge about it. We explored the very basics of how search engine marketing works, and all the basic tenants of paid search. Here’s the rundown. What is paid search? Paid search, or search engine marketing, is…
  • Future Selling: The Role of Ad Tech and Programmatic in B2B Media

    Tony Uphoff
    3 Dec 2014 | 2:00 pm
    Two weeks ago, I spoke at the Business Information & Media Summit on the impact of ad technology and programmatic buying on B2B media. The title of my talk: “Future Selling in B2B Media: Yes, there is a future.” To give you a sense of perspective, #BIMS14 brought together 400 senior executives from business media, information, data and software companies ranging from some of the largest in the world, to start ups. Related Article: B2B Marketing in 2014: The Trends, Successes and More It was an audience of smart, experienced professionals, many of whom are still struggling with the…
  • Content Marketing Metrics: Write, Measure, Repeat

    Shayna Marks
    18 Nov 2014 | 12:00 pm
    Content marketing is all sorts of huge, with only 12% of companies NOT focusing on it. But how do you know if your content is successful? In three words, successful content marketing has to have the following: write, measure, repeat. The new Business.com is a content-centric approach to our mission: to help people grow their businesses. Every day, we publish multiple pieces of content daily that all have that exact goal, but that’s just where it starts. In order to learn if our efforts are working, it is imperative that we dig into the analytics and to find out. Below are the content…
  • 3 Insights On How Brands Can Create Disruption for a #BrighterFuture

    Betsy Scuteri
    5 Nov 2014 | 9:00 am
    I recently attended the iMedia Brand Summit where top brands from around the country come together to share insights, trends and tips. The theme of the conference was “Marketing in an Always-On World,” and couldn’t be a more accurate statement about the landscape brands and marketers are in today.The good news? The scene is set for marketers and brands to really step up. As marketers, there are a few challenges we are currently facing: Tackling the content conundrum How to master the art of storytelling Great companies not only tell a story, but whenever they can, appeal to…
 
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    MyWifeQuitHerJob.com

  • MWQHJ 052: How Carole Rains Leverages Pinterest To Drive Sales To Her Rustic Furniture Store

    Steve C
    28 Jan 2015 | 10:03 pm
    I met Carole Rains at the Ecommerce Fuel Live conference and I’m happy that we met. Carole runs 2 online stores, RusticArtistry.com and EmuBliss.com, and she uses Pinterest heavily to promote her products. In this interview, you will get an in depth tutorial on how to maximize your Pinterest account and how to leverage Pinterest to promote your products. What You’ll Learn How Carole decide on the niche for her online store How Carole found dropshippers for her online furniture shop How Carole gets vendors to dropship for her What the logistics are like when selling handcrafted…
  • Year End Report: How Our Online Store Performed In 2014

    Steve C
    27 Jan 2015 | 6:56 am
    My wife just closed the books on 2014 and our online store continued its trend of double digit year over year revenue growth! As I mentioned in our mid year report, 2014 was the year of outsourcing our business and I’m happy to say that our little business can now run on its own and my wife has even more flexibility than before. Having a flexible schedule is crucial when raising kids because the number of activities they take part in continues to grow at an exponential rate. Not only are both of my kids in different schools across town but they also have to be dropped off at piano,…
  • MWQHJ 051: How Mike Crowley Created The 94Fifty Sensor Basketball – A Top 25 Invention Of The Year

    Steve C
    21 Jan 2015 | 8:55 pm
    Mike Crowley is the founder of 94Fifty.com, a company that produces sensor basketballs and is perhaps the coolest technology that I’ve seen come out in a long time. Here’s a video below of how his product works. In this podcast, you’ll learn how Mike developed this product and how he leveraged Kickstarter to generate massive buzz. Enjoy! What You’ll Learn How Mike came up with the idea to create a basketball training tool How Mike raised over 130,000 in a kickstarter campaign for his product How to use Kickstarter to improve the visibility of your business How to…
  • How To Do A Small Scale Kickstarter Project The Lazy And Crappy Way And Still Make A Profit

    Steve C
    19 Jan 2015 | 10:17 pm
    This post was written by Lars Hundley, who runs several ecommerce stores and recently started launching Kickstarter campaigns for his products. What I like about Lars is that he’s constantly trying new things and he’s here to share his Kickstarter experiences with us today. Incidentally, Lars and I share very similar philosophies. You don’t have to swing for the fences. You can simply go for base hits which eventually lead to something bigger. Enjoy the post. Do you want to have the coolest Kickstarter of all time, or do you simply want to make a reasonable amount of money…
  • MWQHJ 050: How Brandon Eley Makes Millions Catering To A Small Niche In A Huge Market

    Steve C
    14 Jan 2015 | 9:27 pm
    I met Brandon Eley at the Ecommerce Fuel conference and I can honestly say that he was one of the most well-spoken and intelligent entrepreneurs that I’ve ever met. Brandon runs 2BigFeet.com, which is an online store that sells shoes specifically catering to people with big feet. Not only does his store make 7 figures but Brandon also runs a successful blog at BrandonEley.com and is a prolific speaker specializing in online marketing and ecommerce. Don’t miss this interview! What You’ll Learn Brandon’s biggest early mistake with his shop How to properly outsource…
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    Flyte New Media

  • How Do I Set Up a Facebook Ad Manager Account for My Client?

    Katrina Crowell
    15 Jan 2015 | 1:40 pm
    ….When they don’t have an existing Facebook Ad Manager account?? Recently, I was helping a client launch a Facebook Advertising campaign that I was going be managing. Eager to get the campaign launched, I shared with our client the usual instructions for adding a new Ad Manager to your Facebook account, which is simple as adding a new user under your Ad Manager Settings.  But in this particular case, our client was brand new to Facebook Advertising. So, they didn’t have a Facebook Ad Manager account to which they could add me. To add to the trickiness of the situation, Facebook is…
  • Hashtags Explained: The Complete Guide to Hashtags in Social Media

    Rich Brooks
    19 Dec 2014 | 8:45 am
    Or, everything you ever wanted to know about hashtags but were afraid to ask your teenager. Let me guess: you’re reading this post because you just did a search on “hashtags explained” or “how to use hashtags in social media.”  You see other people and businesses tossing around hashtags like #seo, #smallbiz, or #b2bchat, and in your mind it’s as accessible as juggling chainsaws. #donttrythisathome There’s probably no easier way to tell a digital native from a digital naïve than their ability to use the hashtag. Trying to use hashtags when you…
  • 32 Marketing Experts Share Tips That Never Go Out of Style

    Katrina Crowell
    3 Dec 2014 | 4:39 am
    Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics. It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind. But the truth is, the more things change, the more they stay the same. So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style. OK, we included ourselves,…
  • How to Measure Social Media ROI

    Katrina Crowell
    13 Nov 2014 | 2:13 pm
    Proving the efficiency of time or money spent on any given activity is a critical component of any marketing campaign. This is especially true of social media marketing campaigns, where the true value of time and money spent isn’t always immediately recognizable. So, how do you prove to your clients, or boss, or your own bottom line that there’s actual value for you in social media? That you aren’t just throwing your money away spaghetti on the wall and hoping something sticks? By establishing a clear way to measure and track social media ROI. And here’s how to do just that. Define…
  • Anonymous Apps: Whisper, Secret, and Yik Yak

    Rich Brooks
    8 Nov 2014 | 8:10 am
    Want to take some of the social out of social media? Want to share your deepest secrets with the world…anonymously? Then you may want to check out Whisper, Secret, and & Yik Yak, among others. It had been a little while, but I was back on 207 the other day, talking about a category of apps that allow you to hide behind a veil of anonymity.  While tools like Facebook and LinkedIn want to link profiles to real people, there is a popular movement to allow people to post and share without revealing their identity. In this session we look at three apps in this category, and talk about…
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    Diamond Website Conversion » Blog

  • How to link Webmaster Tools with Google Analtyics

    Marty Diamond
    18 Jan 2015 | 5:46 pm
    You can link Webmaster Tools with Google Analytics? Why yes you can! In doing so, it allows you to integrate all the services of each into one big tool to measure the behavior of your site’s traffic. This allows you to dig deeper into how people are searching your website so you can see what they are looking for the most. Aside from their capabilities, the great thing about having both of these tools are that they are absolutely free. The only thing you need to do in order to take advantage of them, are to sync them together. This article will show you how to link Webmaster Tools with…
  • How Important are Pageviews for Bloggers?

    Marty Diamond
    21 Nov 2014 | 3:49 pm
    If you’re a new blogger or have been around the block some, pageviews are really important. If you’re not paying attention to your website’s stats, then you’re missing out on a lot of things that could make you money. Money or any return on investment is important for a lot of bloggers, whether the blogger is a professional or writing on a website as a hobby. In this article, we’ll cover how important are pageviews for bloggers. How Important are Pageviews for Bloggers? What is a Pageview? In many web analytics platforms, pageviews is a statistic that is commonly…
  • Google Analytics: How to Set Up a Simple Goal

    Marty Diamond
    23 Sep 2014 | 10:33 pm
    Google Analytics provides a great feature for website owners to be able to track specific campaigns, also called a goal. It can be places on pages, forms, or anything you are wanting to track for to see if a campaign has an effective website conversion. It also tracks how the visitor arrived to the area you want to convert. This works great after you’ve tried A/B Testing so you can verify the results from live traffic. In this article, you’ll learn how to set up a simple goal in Google Analytics. Google Analytics: How to Set Up a Simple Goal Please note, if you haven’t added…
  • Average Session Duration – What is it and Why Bloggers Should Care

    Marty Diamond
    21 Aug 2014 | 12:02 pm
    In Google Analytics, one of the statistics measures is average session duration. In simple terms, this is the amount of the time that a person spends on your website. This article will help you understand average session duration and if you’re a blogger, perhaps persuade you to take a better look into this piece of information. As an extra goodie, there will be a few brief tips to hopefully get those visitors to stay longer. Average Session Duration – What is it and Why Bloggers Should Care As mentioned before, the average session duration is the average time of all the time spent…
  • Getting a Handle on Site Speed

    Marty Diamond
    1 Aug 2014 | 1:35 am
    One of my greatest challenges has been to convince clients that they have a slow loading site AND that a slow loading website reduces the number of sales or leads they can expect to get. I’ve shown them the pretty waterfall charts that show that their site loads in 6.7 seconds – only to have their eyes glaze over. I touch on it when we’re reviewing their Google Analytics and pointed out that page load times are now part of Google’s search algorythm – and still no response. Then I discovered a secret weapon….the video of a site loading from webpagetest.org. There is nothing like…
 
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    Blog@PixelCrayons™

  • Trends and challenges for Enterprise Mobility in 2015

    Mark Wilston
    27 Jan 2015 | 5:05 am
    When it comes to enterprise mobility, the shift from the computer dominated environment to total connectivity is a significant change, where IoT (Internet of Things) and BYOD (Bring-Your-Own-Device) made their presence. As the mission for connecting the world is taking a shape, experts are pretty sure that 2015 will bring a change in Enterprise Mobility Scenario. Market for […]
  • WordPress 4.1 – ‘DINAH’

    Mark Wilston
    22 Jan 2015 | 9:41 pm
    On December 18th 2014, WordPress had released all new WordPress version 4.1, named after a popular Jazz singer Dinah Washington as ‘Dinah’. This new version is available as a manual download and as an update in the WordPress dashboard. All new features that are available in the WordPress 4.1 : 1. New default theme : […]
  • UX, UI and Web Trends for 2015

    Mark Wilston
    20 Jan 2015 | 3:39 am
    Internet is filled with the article predicting 2015 with different designing trends which are going to dominate the market. In regards to the designs I hate the trends. Trend define itself by its name “trendy”. No one remembers the gone things. For example: If in the present scenario we see a web 2.0 Website what […]
  • CakePHP – Best platform for building large scale web application

    Mark Wilston
    16 Jan 2015 | 1:14 am
    Web developers all over the internet have opted CakePHP as the best framework for developing web applications that runs on diverse internet enabled services. For improving the performance you can also use some open source PHP tools. Some of the best features of CakePHP have made it such a huge framework. Let’s go through them […]
  • How PhoneGap App development service helps your business?

    Mark Wilston
    12 Jan 2015 | 3:39 am
    PhoneGap is one of the most popular platforms which is used for the development of mobile apps. It is open source and helps developers to code ‘Hybrid applications’ for all mobile devices. HTML5, CSS3 and JavaScript is used to code in it. PhoneGap application development service provides excellent solution to earn benefits. About PhoneGap App […]
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    Business Credit

  • Prepaid Business Cards are Lifesavers for Small Businesses

    Marco Carbajo
    28 Jan 2015 | 8:14 am
    Prepaid Business Cards for Small Business Are you worried about the potential misuse or abuse of a company credit card that you issue to employees? Unfortunately, credit card abuse among employees is not only a problem for small business owners. It’s a problem that major corporations and even government agencies are facing today. For years, […] The post Prepaid Business Cards are Lifesavers for Small Businesses appeared first on Business Credit.
  • The FICO SBSS Business Score Revealed

    Marco Carbajo
    7 Jan 2015 | 11:38 am
    FICO SBSS Business Score Do you know FICO® small business scores are being widely used today? I’m guessing that you just did a double take when you saw that your business has a FICO® score. Although you’re probably no stranger to your own personal FICO® Scores, did you know that business scores issued by FICO® […] The post The FICO SBSS Business Score Revealed appeared first on Business Credit.
  • Fastest Way to Research a Business Idea for Online Profitability

    Marco Carbajo
    26 Dec 2014 | 1:37 pm
    Research Business Idea How do you test the viability of a business idea? Somewhere between jotting down your idea and naming your business on a piece of paper and actually starting a business, there’s research you should do that may help determine either the success or failure of your concept. Doing the proper research helps […] The post Fastest Way to Research a Business Idea for Online Profitability appeared first on Business Credit.
  • How to Get a Business Cash Advance that Builds Biz Credit

    Marco Carbajo
    5 Dec 2014 | 9:52 am
    How to Get a Business Cash Advance In today’s lending climate, finding traditional business loans with bad credit or no credit and little or no collateral is next to impossible. The good news is because of this tight credit market some alternative financing sources have spawned new opportunities for business owners to get access to […] The post How to Get a Business Cash Advance that Builds Biz Credit appeared first on Business Credit.
  • Do I Build Business Credit? Five Reasons Why You Should

    Marco Carbajo
    26 Nov 2014 | 10:32 am
    Do I Build Business Credit In a recent post for the Small Business Administration (SBA) I covered five key reasons to start building business credit for your startup or existing business. If you have been following my blog for some time I know we’ve talked about this at length, but there have been a few […] The post Do I Build Business Credit? Five Reasons Why You Should appeared first on Business Credit.
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    The Work at Home Woman

  • What Should I Do First? 7 Ways to Get Your Self-Employment Ducks in a Row

    wahanelson
    28 Jan 2015 | 10:00 pm
    By Diana Schneidman If you are overwhelmed by your to-do list, be smart and take a few minutes upfront to prioritize. It takes only moments at the start of your workday, but you will accomplish what most needs to be done while enjoying peace of mind. When you work at home as a freelancer or […]
  • How Much Money Can You Make as a CAbi Consultant?

    Holly - The Work at Home Woman
    27 Jan 2015 | 10:00 pm
    By Holly Reisem Hanna It’s no secret that I adore CAbi. I fell in love with the brand in July of 2010 when I attended my very first CAbi Scoop (their bi-annual fashion show that reveals the new season’s line of clothing). At first it was the clothing and the high energy fashion show that […]
  • When Work is a Family Affair

    Holly - The Work at Home Woman
    26 Jan 2015 | 10:00 pm
    By Christy Schutz I am in the midst of a professional transition. I left my advertising gig the end of December and decided to start the New Year at my husband’s small business. I am helping him do some general office management, accounting and process improvement stuff, but, more importantly, am focused on upping the […]
  • Interview with Susan Wenner Jackson – Co-founder of Working Moms Against Guilt

    wahanelson
    25 Jan 2015 | 10:00 pm
    Tell us a little bit about your blogging journey. I started blogging way back in 2006, soon after our first child was born. As an advertising copywriter, I used Working Moms Against Guilt as both an outlet for my own personal writing as well as a way to connect with other women who were new […]
  • 6 Reasons Why YOU Should Create an eBook

    Holly - The Work at Home Woman
    22 Jan 2015 | 10:00 pm
    By Anneke Steenkamp The past few weeks I’ve been assisting a client in the editing and proofing phase of creating his eBook. Although eBooks have been around for ages, I’ve never really considered writing my own. For some reason I’m still seeing myself as a ‘beginner’ when in fact I’ve advanced quite a bit in […]
 
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    Leader Networks blog

  • Community Manager Appreciation Day 2015: Looking Ahead and Back

    Vanessa DiMauro
    24 Jan 2015 | 8:30 am
    It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world. As anyone who has ever taken on the role can tell you, the online community manager’s job is one of the most demanding and most misunderstood in the knowledge work world. You can see for yourself by doing a job search on “online community manager.” The variety of tasks, responsibilities, requirements, skill sets and educational attainments…
  • How to Build the Online Community that Builds Trust

    Vanessa DiMauro
    15 Jan 2015 | 6:52 am
    Recently, I had the honor of being interviewed by Barry Feldman about online communities and how they can be a powerful trust-building vehicle when they are done well – which ain’t always easy to do.  An expert interviewer, Barry is able to pull great ideas out of his victims  interviewees to make for an informative and (entertaining) content.  I hope you enjoy reading it as much as I enjoyed being interviewed! This article originally appeared on KISSMetrics blog. ___________________________________________________________________ Want to build an online community? When you…
  • Building the Business Case for Community

    Vanessa DiMauro
    17 Nov 2014 | 7:30 pm
    In every corner of an organization, the idea of having an online community is brought up. But often, the idea remains just that – an idea – because starting the journey seems daunting. How should we begin to build the business case for it? How can we translate the hard-to-explain-and-grasp benefits of community into a comprehensive and convincing plan? What lessons can be learned from others who have succeeded? How can we report the value in business terms? Your business case process is not simply a way to get approval for your community project. When well done, it is the outline for an…
  • The Social Consumer Study and What It Means To Customer Service Professionals

    Vanessa DiMauro
    30 Oct 2014 | 5:11 am
    “The pen is mightier than the sword” wrote Edward George Bulwer-Lytton in 1839. Little did he know what was to come with the advent of social media? Around the globe, customers – friend and foe alike – share their experiences using indelible digital characters all across the social channel. We are experiencing a customer-driven revolution where companies are no longer defined only by what they say about themselves. Rather, customer experiences are a major force defining the strongest brands, and the Achilles heel of firms which fail to deliver on customer expectations. In the summer…
  • Why Listening Communities Belong in Your Marketing Strategy

    Vanessa DiMauro
    20 Oct 2014 | 2:29 pm
    Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone won’t stop talking — it’s very hard to stay engaged. Have you tried listening to your audience instead? Online communities are primordial (pre-web, even) discussion, content-sharing, and collaboration applications. While many brands use online communities for bottom-line-focused activities such as lead generation, others focus on listening, which helps them uncover powerful sources of customer insights, content, and industry…
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    Small Biz Daily

  • 5 Ways for Introverted Business People to Become Leaders

    Rieva Lesonsky
    30 Jan 2015 | 12:01 pm
    By Dixie Somers You might think that an introverted personality will never make it in the business world. Not every business-savvy person is great at talking to people and giving their business pitch to someone they just met. However, it takes diverse personality types to run a business, and there is always room for an introvert—even as a leader. Reserved, quiet, and introverted people have many strengths that lend to being a powerful leader, manager or boss. If you consider yourself to be somewhat introverted and worry about being assertive enough to become an influential and effective…
  • College Degrees, Crafting Success and More

    Rieva Lesonsky
    30 Jan 2015 | 6:30 am
    Reading List 1.30.15 By Rieva Lesonsky The life of a business owner is a busy one. If I had my way, days would be 30 hours long—and there’d be, like the Beatles sang: “8 days a week.” But there aren’t. So to help you stay on top of important small business news, information and advice essential to running your business, here’s my weekly Reading List. If you have articles you’d like to share, get them to me by end of day Wednesday every week. Best Practices Does a college degree hurt or help young entrepreneurs? Inspiring! From technology to knitting, how one entrepreneur crafted…
  • The Jobless Economy

    Rieva Lesonsky
    29 Jan 2015 | 12:01 pm
    By Cliff Ennico I should really stop reading newspapers. All they do is get you depressed. And angry. When you write a column like this, you read a lot. An awful lot. You have to stay on top of just about every development having anything to do with the world of entrepreneurship and small business. And when you read so much, you sometimes see patterns between stories that most people would think have nothing to do with each other. As an example, here are several recent news stories, each from a different newspaper or news source: Amazon.com plans to lobby Congress and the Federal Aviation…
  • Small Business Spotlight: SpaceWays

    Rieva Lesonsky
    29 Jan 2015 | 6:30 am
    SpaceWays is an on-demand storage service founded by three friends, Rob Rebholz, Martin Twellmeyer and David Fuchs, offering city-dwellers flexible and affordable storage without even leaving their apartment. The company was launched in July 2014 in London and is already live in four countries, with more in the pipeline. We spoke to Rob (pictured) about the company’s journey. Where did SpaceWays come from? The three of us met at college and have been firm friends ever since. Though we all took different career paths that led us to far-flung corners of the world, the desire to build a…
  • Your 2015 Resolutions Should Include Better Cyber Security

    Rieva Lesonsky
    28 Jan 2015 | 12:01 pm
    By Timothy Zeilman The New Year brings a fresh start and new opportunities for your business. It’s also the time to make improving data security part of your 2015 resolutions. With cyber attacks and data breaches increasing, it should be a critical part of your business plan. Think it won’t happen to you? Think again. The Ponemon Institute surveyed small business owners nationwide for HSB and found that 55 percent had experienced a data breach. Almost one-third also had a cyber attack such as a computer virus in the previous year and 72 percent were not able to fully restore their…
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    MLM Blog - Network Marketing Blog

  • How to Get Heard as an MLM’er

    ty@tribble.org (Ty Tribble)
    12 Jan 2015 | 8:32 pm
    There are many routes to success when it comes to MLM and all have their merits. However, refining one single strategy and using it for your own gain isn’t always possible. Finding the strategies that work for you and your particular brand is crucial, but we think there is one marketing option that virtually anyone can utilize. Although risky and something that needs to be handled with care, an outspoken attitude is one that can generate a big audience and, therefore, lead to a larger following. Essentially, your goal as an MLM’er is to get as many people as possible to listen to…
  • MLMBlog Will Cease To Exist?

    ty@tribble.org (Ty Tribble)
    5 Jan 2015 | 2:04 pm
    First, I want to thank you for reading MLM Blog.  When I launched MLMBlog.net in October of 2003, I never thought it would grow into what it has become.  The many rewards have been amazing. Connecting with hundreds of Network Marketing company and field leaders Having my first book published by Wiley & Sons Joint Ventures and product launches (including MLM Blog Secrets) with top leaders I first launched MLMBlog as my “thoughts and opinions” about the Network Marketing industry and I mostly wrote about my experience with Amway/Quixtar. If you look into the archives, you…
  • 2015: High Goals and Attitude Positive

    ty@tribble.org (Ty Tribble)
    5 Jan 2015 | 12:11 pm
    Seattle Mariners, Edgar Martinez is arguably the best designated hitter of all time.  In fact, Major League Baseball named the yearly outstanding designated hitter award after him. Not long ago, Edgar was on an airplane flight sitting next to a top high school baseball player, Jacob Prater. Edgar spoke to the young man about about baseball and life and even took the time to write in Jacob’s notebook. The notes that Edgar left for Jacob apply not just to baseball, but business and life as well. One thing I noticed right away is that 3 of the lessons have to do with positive attitude.
  • 7 Business Killing Mistakes Network Marketers Make Online

    ty@tribble.org (Ty Tribble)
    18 Dec 2014 | 5:34 pm
    I was checking out Facebook the other day and saw something so terrible, something to awful that I am still trying to get the picture out of my head. Someone had posted an ad (in their timeline) for an MLM product that had something to do with curing fat and cellulite. Like you, I really don’t want to see someone’s cellulited up booty so early in the morning. However, the cellulite booty inspired me to head to into the factory and create 7 videos that discuss the biggest business killing mistakes Network Marketers make online. Kind of ironic that someone would go online…
  • Bo Short Interview: # 31 All Time Network Marketing Income Earner

    ty@tribble.org (Ty Tribble)
    12 Dec 2014 | 11:48 am
    Bo Short is ranked # 31 on the BusinessForHome.org list of the Top 250 Lifetime Income Earners.
 
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    Springwise

  • Platform lets businesses swap freebies for artist endorsements

    Springwise
    30 Jan 2015 | 6:00 am
    Add / Remove The last decade has seen record sales decrease at an alarming rate and pop stars have often turned to product endorsements as a fruitful alternative income. While a partnership with Pepsi can earn big stars millions of dollars, new app Patrons hopes to bring together touring musicians and companies on a smaller scale — enabling businesses to ‘patronize’ the arts while providing artists with unique opportunities throughout their tours. Currently in Beta, Patrons posits itself as a middleman between art and business. It provides a platform, in the form of a smartphone…
  • Wearable sensors gamify physical therapy

    Springwise
    30 Jan 2015 | 5:19 am
    Add / Remove The Valedo is a Swiss invention, consisting of two sensors, which a user can temporarily attach to themselves and sync with a companion app via bluetooth. The app then gamifies a series of 45 motivational, therapeutic exercises designed to improve movement awareness, fine muscle control, stretching, balance and spinal stability. Of course, there are already products such as LUMOback on the market which promise to monitor and improve a user’s back and posture. The Valedo improves upon earlier offerings, however, by requiring short bursts of activity rather than long periods…
  • Service uses smartphone data to improve mental health treatment

    Springwise
    30 Jan 2015 | 4:51 am
    Add / Remove There are four billion phones on the planet constantly communicating their users’ social, physical and mental status. Developments in behavioural analytics now mean there are valuable insights to be found not only in users’ direct communication, but also in their actions. Our moods directly impact our smartphone usage, however subtlety, and when someone is suffering from depression their behavioural patterns can change dramatically from day to day. Ginger.io is a health care start-up which uses the big data collected from users’ smartphones — alongside…
  • The dead can now pass on Bitcoin and Twitter followers in their will

    Springwise
    29 Jan 2015 | 9:16 am
    Add / Remove Vast areas of people’s lives are now lived out in the digital world. Social media profiles, financial accounts and professional and personal emails are now regarded as digital assets and they are closely protected in life by passwords and access codes. But these protective measures can become unwelcome obstacles when someone dies, leaving behind a complicated and confusing digital legacy. Often relatives and friends don’t know how much their loved ones have locked up in their e-wallets and PayPal accounts. But the UK’s Planned Departure is now offering users a…
  • Dudr turns smartphone photography into a 24-hour social game

    Springwise
    29 Jan 2015 | 8:57 am
    Add / Remove There are now so many photo-sharing apps that it’s hard to get too excited about yet another one hitting the market. However, a recent tendency for product developers to harken back to old processes in the digital age is producing interesting results. We recently wrote about PrintSnap, which uses barebones tech to mimic the functions of the classic Polaroid instant cameras, and now Dudr is a smartphone app which recalls the fun and spontaneity of the disposable camera. Developed by a German startup, the app requires users — usually groups of friends or guests of an event…
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    Jeff Korhan

  • International Selling: How to Be Ready for The Next Opportunity

    Jeff Korhan
    30 Jan 2015 | 11:09 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 27 of This Old New Business weekly business podcast with Jeff Korhan. Martin Limbeck is an international selling expert with extensive experience working with both American and European companies. Regardless of apparent differences such as language and culture, we’re all human beings. This is why Martin likes to say: selling is selling. So, if you want to learn practical and uncomplicated ways to…
  • Modern Media: How to Build Your Business Reputation

    Jeff Korhan
    19 Jan 2015 | 12:05 pm
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 26 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich and I had a great conversation about the evolution of modern media in this episode, from the days when it was predominantly self-serving to where we are today. Being truthful, most of us will admit we’re still getting comfortable with learning to tell better stories and how to help our target audience, while of course…
  • Business Communication: How to Build Relationships with Technology

    Jeff Korhan
    13 Jan 2015 | 3:03 pm
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 25 of This Old New Business weekly business podcast with Jeff Korhan. You’ll find this episode to be an easy listen because Terry Brock is a natural storyteller. In addition to being a Hall of Fame speaker, Terry is known for discovering useful technologies, but more important, he has a knack for finding creative ways for using them well. You should also be ready to take notes too because Terry shares…
  • Business Podcasting: How To Start a Podcast

    Jeff Korhan
    3 Jan 2015 | 11:36 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 24 of This Old New Business weekly business podcast with Jeff Korhan. This is the 2nd of a two-part series on business podcasting. Last week we discussed How Every Business Can Benefit from Podcasting. In this episode we go into detail on how to get started. Note: There are some affiliate links associated with a few of the recommended resources within these notes, but only for products and services that I…
  • Business Podcast: How Every Business Can Benefit from Podcasting

    Jeff Korhan
    27 Dec 2014 | 12:52 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 23 of This Old New Business weekly business podcast with Jeff Korhan.  In this episode we dive into why every business should be podcasting – and how to get started. My journey with podcasting started long before our launch on July 26th, 2014. Many of my friends said: You have to start podcasting! After 23 episodes I now understand their enthusiasm. If anything, I would say they undersold the…
 
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    SmartCEO

  • Bitcoins: The reality of taxing virtual reality

    Vincent Dajani
    30 Jan 2015 | 12:22 pm
    Thought Leadership on Real Estate Accounting presented by Friedman LLP.  Anyone craving emerging technology has surely seen the enormous interest generated by and surrounding Bitcoins. In just five years the little-known virtual currency has gone from being worth pennies to thousands of dollars apiece. And many speculators have been cashing in on them. Bitcoins are an online digital currency created at a predetermined rate by an open-source computer program. Bitcoins are not a paper currency. Each Bitcoin consists of a coded Internet address that can be stored in an online “wallet” that…
  • Network security for the SMB: Is it futile or crucial?

    SmartCEO
    29 Jan 2015 | 1:53 pm
    Thought Leadership on Managed IT Services presented by SecurElement Infrastructure Solutions.  One of my favorite pastimes is reading the police blotter in my local weekly paper which often leaves me shaking my head in disbelief at all the dumb stuff people do, and I’m always surprised when I see a write up about a burglary that states something like “the perpetrator entered through an unlocked door” or “the complainant reported the vehicle was left unlocked.” Before I get the eye roll and the “in my neighborhood we all leave our doors unlocked because it’s so safe and nothing…
  • 5 questions to asses your potential for your own venture

    Vincent Dajani
    29 Jan 2015 | 1:41 pm
    Thought Leadership on Shared Office Environment presented by American Executive Centers.  Starting your own business is without a doubt a tremendous leap, especially when you have monthly expenses and a family to provide for, and then add to that stream, expenses for computer equipment to office space to business insurance…and the list goes on. So, while your motive might be clear as day as to why you want to become an entrepreneur, before you take the leap and the first steps to launching your own business, you first need to determine whether starting your own venture is right for you.
  • What if nobody came?

    Vincent Dajani
    29 Jan 2015 | 1:10 pm
    Thought Leadership on Office Space presented by Colliers International: Baltimore region.  What if you had invested a lot of time, energy, and enthusiasm in planning and throwing a big party, and nobody came? By way of example, you planned a fish fry for friends who were eliminating fried foods from their diet. Or you had a bull roast planned but inadvertently invited your vegan friends. A big problem – right? Well instead of a throwing a party, think about the person or company that owns an office building constructed 30 – 40 years ago. They have an asset – or a location –…
  • IT A-teams: the truth about finding yours

    Vincent Dajani
    29 Jan 2015 | 12:02 pm
    Thought Leadership on Using Technology to Grow presented by Atruent A few years ago, I was courting a then-prospective (now current) client, and it was during that time that I really latched on to an “A-Team” mentality. Locked into a long-term contract with their current IT vendor, this client was dissatisfied with the level of service being provided. It was a gradual decline: What had begun as a relationship with solely top-tier members of the vendor’s team, or their A-Team, had deteriorated to interaction with a newly introduced “B-Team,” and then finally “C-Team” members…
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    Roundpeg | Indianapolis | Web Design | Social Media | Marketing

  • Casing Your Local Markets

    Jarred
    30 Jan 2015 | 4:00 am
    No, I don’t mean casing in the traditional law enforcement sense. I’m referring to writing local case studies- telling your local business success stories to your audience to gain search traction wherever you offer your services. By writing about the benefits of your products and services in a local sense, you’re sending signals to Google that you serve those areas (meaning you show up more often in those areas) and you’re proving to your audience you do great work. Start With the Case Studies You Have Are you keeping a record of your best business experiences with…
  • iPack-IMC

    Roundpeg
    29 Jan 2015 | 7:21 am
  • Should You Split Up With Your Sidebar?

    Peter
    29 Jan 2015 | 4:00 am
    There’s this thing where people remove the sidebar space from their blog site. People do it for design reasons. They do it for hipness reasons. Some sidebars simply melt into extra footer spaces, others are divvied up and integrated into other spaces. Others simply disappear. What does this trend look like? Should you think about taking out your own sidebar? Sidebars That Suck Typically, blog sidebars catch the calls to action, advertisements and other information that doesn’t fit the true body of the page content. They take up one-fourth to one-third of the page width on the…
  • Seminar: Customers for Life: Feb 3

    Roundpeg
    28 Jan 2015 | 2:59 pm
    Making a Sale is the Beginning, Not the End Let’s face it, getting an existing customer to buy more is significantly easier than finding new customers.  Unfortunately, all too often we don’t spend enough of our marketing efforts on these valuable prospects. In this lively marketing seminar  you will learn the lifetime value of a customer, communication strategies for the customer life cycle, and how critical conversations after the sale drive your bottom line for the long term. Join Amy Woodall from  Sandler Training, Trustpointe and Lorraine Ball of Roundpeg as they discuss…
  • Get Spammers Out of Your Website

    Jarred
    28 Jan 2015 | 4:00 am
    Sometimes shady characters pop onto your website to test loading their links, reroute their unscrupulous sites through links back to yours and build a database of URLs to spam with worthless info. You can tell they are visiting when you see them appear in your reporting data or when they post odd comments to your blog posts. Luckily, you can use a few easy tricks to set rules and tools to block bad guys from trashing up your metrics and confounding your data. Tighten Up Your .htaccess File In simple terms, your .htaccess file is a document hidden in your website which lets you set rules for…
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    The Thriving Small Business

  • What is Benchmarking?

    Patricia Lotich
    28 Jan 2015 | 6:47 am
    Benchmarking is the process of going outside an organization to look at how high performers are doing things in other industries.  The concept is to identify and learn from best practices. Organizations use benchmarking as part of their Quality Management System to gain insight into ways to improve what they do. Read the Full Article →The post What is Benchmarking? appeared first on The Thriving Small Business. You Might Also Like: Will Toyota Recover? 12 Steps to Implementing a Quality Management System Blogs in Business
  • 6 Tips for Writing Press Releases

    Patricia Lotich
    21 Jan 2015 | 6:25 am
    This is a guest post by Mickie Kennedy, founder of eReleases. The Lost Art of Writing for Humans  For a long, long time, Google’s search algorithm could be manipulated using SEO techniques. This was a bane for anyone who wanted to publish a unique, journalistically appealing article – like a press release. Read the Full Article →The post 6 Tips for Writing Press Releases appeared first on The Thriving Small Business. You Might Also Like: Tips for Writing and Giving Performance Appraisals 7 Advantages to Writing Business Policies and Procedures Are Employment Headhunters…
  • 7 Things to Consider When Developing a Compensation Strategy

    Patricia Lotich
    13 Jan 2015 | 5:52 am
    A compensation strategy defines how an organization views and manages employee pay and benefits. The strategy serves as a guide and should be defined in a written document that clearly articulates the organization’s approach to compensation management. An effective compensation strategy serves to motivate current employees and attract new ones. Some people think of compensation as merely salary but the real cost of total compensation includes every aspect of employee benefits. Read the Full Article →The post 7 Things to Consider When Developing a Compensation Strategy appeared first on…
  • 11 Commonalities Among Successful Change Efforts

    Patricia Lotich
    7 Jan 2015 | 6:52 am
    Organizations reorganize internal structures and processes to better align with changing conditions and business demands or perhaps because of a crisis that affects the organization. This is done by stepping back and looking at the organization from a strategic perspective and making a plan for realignment and adjustments. The goal being, to get the organization closer to where it should be in terms of increased revenues, improved productivity, enhanced quality, cost savings and improved customer experience. Read the Full Article →The post 11 Commonalities Among Successful Change…
  • 7 Steps to Creating a Customer Service Strategy

    Patricia Lotich
    31 Dec 2014 | 6:50 am
    Thinking through and planning a customer service strategy is critical to the development of a strong service culture. Organizations need to incorporate customer service into their business goals and those strategies should be incorporated into employee goals to help the organization reach their customer service objectives. Employees only perform at the level they are managed and it takes great leadership to help employees understand the importance of the customer experience.   Read the Full Article →The post 7 Steps to Creating a Customer Service Strategy appeared first on The…
 
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    Fizzle

  • How to Pick the Right Domain Name (+ 11 Domain Name Tools, FS090)

    Chase Reeves
    30 Jan 2015 | 5:00 am
    “I’m struggling to settle on a domain name! The one I want is already taken. Are hyphens ok? What about using a .biz or .net or .co? Help!” Have you ever asked questions like these? We get them in the forums and emails all the time. It’s time we shared our honest advice and stories on it. In this episode we get into all the important domain name issues like choosing a TLD (.com, .co, .net, etc.), dealing with trademarks, choosing registrars, hosting, competitive research, etc. And below I list off a bunch of topics (and the time in the podcast we mention them) as well…
  • Why You Can’t Afford to Be a Generalist

    Corbett Barr
    27 Jan 2015 | 5:45 am
    If you consider yourself a generalist, here’s the good news: doing great work in the future will require the skills of a generalist, especially if you work independently or on a small team. And more and more of us are working independently these days. 40% of American workers will be freelancers by 2020 (and according to Freelancer’s Union, 33% of us already are) and freelancers need to be generalists to be successful. You have to know a little bit of everything. Company founders need to be generalists too. Running a business requires wearing so many hats! But here’s the…
  • Do Podcasters have to Blog? (FS089)

    Chase Reeves
    23 Jan 2015 | 5:00 am
    Adam is a podcaster. He’s good at it. He enjoys it. He also follows all the blogs and gurus you’re supposed to, and they all tell him: you’ve got to blog, got to tweet, got to facebook, got to be everywhere! He’s tired. He’s trying to do it all, and it’s time to hear our answer to his question: do I have to do everything? This question and 2 others from listeners on the show today. Enjoy! It’s better to listen on the go!    Subscribe on iTunes  Subscribe: (how to) iTunes, Soundcloud, Stitcher, RSS, Download Dear podcasters…
  • Blog Strategy 101: The 14 Step Video Guide

    Chase Reeves
    20 Jan 2015 | 5:00 am
    Below is a blog roadmap that not only attracts a thriving audience, but also has the path to a product built right into the strategy. The video below is one that many Fizzle members consider the most helpful video in our entire library. (Fizzle has over 430 lessons at the time of writing.) It comes from a course on the Essentials of Web Design for Business Builders. A few of the references are specific to course concepts (resource pages, C.R.A.F.T. method, etc), so don’t worry about those (or try Fizzle for $1 and cancel when you’re done). The video is an honest-to-god sharing of…
  • 27 Ways to Stumble on Unbeatable Content Ideas (FS088)

    Chase Reeves
    16 Jan 2015 | 5:00 am
    You may not feel like it, but you are absolutely skillful enough to create high performing and impactful stuff. (We’re talking about blog posts, podcasts, infographics, products, etc.) You’re capable of it, but if you’re like many of us indie entrepreneurs, you haven’t yet. The ideas are in your head, you want them to come out, you want to click “publish” and watch them spread, but they won’t come out on their own. They also won’t come out by staring within your own brain. You’ve got to knock them loose. In this episode you hear 27 ways to…
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    The Sales Lion by Marcus Sheridan

  • Happier Marketing, Sales, & Service Automation with Zapier ~ Interview Wade Foster

    George Thomas
    31 Jan 2015 | 6:00 am
    Okay folks, let’s cover 1st base before we hit a homerun. You may have looked at the title of this post and thought to yourself, what is Zapier? Great question. What Is Zapier? Zapier lets you connect the web apps you are already using, to make it easy to automate those tedious tasks we all [...]
  • The Hubcast #27: Best Way to Rank for Competitive Short Tail Keywords

    George Thomas
    28 Jan 2015 | 5:30 am
    The Hubcast Podcast Episode 027       Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: HubSpot Strategy In this weeks Hubcast strategy section we answer the question: What [...]
  • 5 Reasons Social Media May be Totally Screwing Up Your Content Marketing

    Marcus Sheridan
    26 Jan 2015 | 7:33 am
    Before I go on my little diatribe here about social media and how it’s thwarting the content marketing efforts of businesses around the globe, let me just make one thing clear: I’m not anti-social media. I like it. I understand its uses. I’ve used it to generate business. So there, now that we’ve gotten that [...]
  • HubSpot Social Media Tool Deep Dive Interview with Lars Osterberg – HubSpot

    George Thomas
    24 Jan 2015 | 5:00 am
    In today’s interview we get to do a deep dive into the HubSpot social media tool. HubSpot’s very own Lars Osterberger  talks with us about what makes the HubSpot tool different than options like HootSuite and Buffer. We also look at the 3 main areas of the social media tool: Publishing Monitoring Reporting Yep, you read [...]
  • The Hubcast #26: Company Workshop Do’s & Don’ts for Successful Cultural Buy-In

    George Thomas
    21 Jan 2015 | 10:00 am
    The Hubcast Podcast Episode 026       Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Super excited about a possible future HubSpot item. I had one of [...]
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    Head Startup

  • The honest reviews about real estate companies support residents

    admin
    24 Jan 2015 | 2:42 pm
      Today, many house owners are willing to sell their property because many reasons like immediate finance needs. It is very helpful to approach real estate companies as soon as the house owners have decided to sell their home. Residents in Auckland can sell house fast with the help of real estate Auckland companies. Some homeowners think that marketing is very important for the house sale. It is a fact, but marketing is not necessary when the homeowners are hiring the best buying companies. The experts in these buying companies will help house owners to get the best deals on their house…
  • Public trusts to serve poor people

    admin
    1 Dec 2014 | 1:30 am
      Nowadays, there are a number of hospitals and other service based organizations available in Ngati Paoa. Most of these organizations were profit based and private sectors that is only motivated to get more profits. But the Ngati Paoa Trust (Public trust) is the service based organization that is not motivated to get profits. The only mission of these kinds of trusts is to serve the poor people with what they needs. The charitable trusts and hospitals were useful for the poor people to get extensive care without any issues. The trusts were helpful for the poor people to get…
  • Best ways to get more income online

    admin
    18 Nov 2014 | 1:17 pm
      Nowadays, most of the people were interested to learn the language English because of its popularity. And if you are fluent in the language and able to teach it to others trough the internet then you can get more income in your free time. The only thing people have to do is Teach English overseas in their free time through the internet. The educational institutes were hiring professionals to teach their students. One can get sources of income with the help of their English language skills and talents. Any person can become as a teacher in the reputed institute and get their salaries…
  • Consider a few important things before choosing SEO service provider online

    admin
    17 Nov 2014 | 1:20 pm
      Do you have desires to use SEO services to promote your business online effectively?  You have to be careful while choosing companies that provide search engine optimization services. Many companies have started to provide these services without professional expertise and trained staff members. You have to choose the most reputable SEO Company online to get the desired support to make use of professional services at competitive prices. It is time to use the most advanced services from experts in the SEO. You have to be sure that you have a valid reason and goal to use a service from a…
  • Earthquake

    admin
    6 Nov 2014 | 7:46 pm
    Who can prevent the tragedy of Tangshan occur? Xiong Shukai yesterday afternoon, Wenchuan County in Sichuan province took place 7.8-magnitude earthquake. This is the second 32Years ago, the Tangshan earthquake and again after the worst natural disaster. Premier Wen Jiabao rushed to the scene, organizing rescue work. Despite heavy rainfall, causing landslides, traffic jams, brought great difficulties to the rescue work. But armed police officers, soldiers, medical staff and in all industries have launched an emergency plan, at full speed, most urgent sense of investment went into the rescue…
 
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    Ventureneer - Small Business

  • How Equity Crowdfunding Stands to Help Women in Business

    Guest Blogger
    19 Jan 2015 | 6:30 am
    By Clark Buckner Female entrepreneurs face certain obstacles that their male counterparts may never have to consider. For instance, according to Ventureneer Founder and President Geri Stengel, women in business typically “start with about half of the capital” that male entrepreneurs do. In her upcoming report on equity crowdfunding for women in business, Stengel hopes to reverse that trend. Rewards-Based Crowdfunding vs. Equity Crowdfinding Stengel notes the differences between the most well-known crowdfunding platform, Kickstarter, and equity crowdfunding platforms. Kickstarter…
  • How To Ensure An Angel Or VC Is The Right Match For You

    Geri Stengel
    20 May 2014 | 9:00 pm
    Like marriage, the relationship between an entrepreneur and her investor can go wrong. The relationship is more than just money and it’s important to know if you’re compatible. “You may not be getting married forever, but you are shacking up for a long time,” said Lori Hoberman, Chair of the Emerging Companies / Venture Capital practice, Chadbourne & Parke. read more
  • 8 Entrepreneurial Lessons From A Two-Time Olympic Champion

    Geri Stengel
    18 May 2014 | 12:31 pm
    Bet you didn’t know that playing sports frequently lays the foundation for women’s entrepreneurial success, according to From elite female athletes to exceptional leaders: For all the places sport will take you. Participation in sports correlates with leadership success. A whopping 80% of women executives played sports growing up, and 69% said sports helped them develop leadership skills that contributed to their professional success, according to From the Locker Room to the Boardroom: A Survey on Sports in the Lives of Women Business Executives. read more
  • How To Learn To Speak 'Entrepreneur' Like A Native

    Geri Stengel
    18 May 2014 | 12:26 pm
    Julia Pimsleur grew up speaking both English and French. No surprise, her parents developed the highly regarded Pimsleur Method of teaching foreign languages for adults. She knew the benefits of being bilingual — better memory, analytic abilities, and problem-solving skills. She also recognized the value of being multilingual in an increasingly integrated global economy. read more
  • Money's There If Small Businesses Know Where To Look

    Geri Stengel
    18 May 2014 | 12:20 pm
    The number of women starting businesses is soaring — it’s 50% higher than the overall rate of startup businesses. But the percentage of women-owned businesses that break through the $1 million glass ceiling is less than one third the rate for  businesses led by men. read more
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    The Shoeboxed Blog

  • How can I get my documents to Shoeboxed? A 2015 Refresher

    Emily Farrar
    20 Jan 2015 | 8:25 am
    As we head into a new year, we know that your workflows may have changed. Whether you live for inbox zero or are always on the go, we have a method of getting your documents to us quickly and easily. We constantly strive to offer new solutions to make your life easier and more productive! Here’s a quick recap of all the ways you can send your documents to Shoeboxed for processing. Gmail Receipt Sync: The first set-it-and-forget-it, automatic receipt processor! Simply link your Gmail account to Shoeboxed, and we’ll spot incoming receipts and automatically process them into…
  • Win $1,000 & Other Great Prizes with the 15 for ’15 Receipt Challenge!

    Emily Farrar
    20 Jan 2015 | 6:21 am
    Looking for a better solution to track your receipts in 2015? Enter the 15 for ’15 Receipt Challenge sponsored by Shoeboxed! The challenge is this: Submit 15 receipts to Shoeboxed by April 15, 2015 (Tax Day). You’ll be automatically entered to win one of three great prizes: $1,000 A ScanSnap iX100 Scanner One year of Shoeboxed The contest will run from January 15, 2015, through April 15, 2015 at 11:59p.m. To be eligible to win, you must have created a Shoeboxed account and submitted a minimum of 15 receipts during the entry period. Go here to enter! You’ll have a chance to select…
  • 3 Quick Improvements to Receipt Tables

    Emily Farrar
    14 Jan 2015 | 7:59 am
    This week, we released three quick user-requested upgrades to our receipt tables. Here’s what’s new: We fixed a bug that wouldn’t allow a receipt to be saved if the date field wasn’t filled in. We certainly recommend entering the date on every receipt, but if for some reason it’s blank, you can still save the receipt in your account. In the Vendor filter, all vendors are now sorted alphabetically to make finding what you’re looking for even easier. We’ve corrected the total of all receipts shown at the bottom of the receipt table. So if you apply a…
  • 6 Ways to Define Your Workspace at Home

    Shoeboxed Contributor
    13 Jan 2015 | 8:13 am
    If you work from home even part of the time, chances are, you struggle with distractions. You’re certainly not alone. While some distraction is perfectly natural, if it’s getting in the way of a productive day, it’s time to make a change. A home office that promotes concentration and creativity and protects you from diversions is simpler than you think—and we’ve got six tips to get you there. 1. Make room for work Of course, distraction is an issue at the office, too, but it’s more manageable because the entire space is dedicated to work and efficiency. You…
  • Download our new iPhone app today!

    Emily Farrar
    6 Jan 2015 | 6:39 am
    A new version of the Shoeboxed Receipt & Mileage Tracker for iOS was released to the App Store just a few hours ago – go get it! In this new release, we’ve expanded the options you can take after submitting a receipt through the app. So, you take a picture of a receipt (same as always), and now what? Swipe right to bring up new actions! For documents that haven’t been processed yet: Process automatically: Have our famously fast team of data verification experts enter the receipt details for you! DIY data entry: If you need the receipt immediately or want to use the…
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    ReachLocal Blog

  • 12 Small Business Marketing Predictions for 2015 [Infographic]

    Tiffany Monhollon
    29 Jan 2015 | 2:44 pm
    What’s in store for small business marketing in 2015? At ReachLocal, we asked a dozen of the industry’s top experts to share their predictions for what small businesses can expect this year. From technology enabling better business and marketing capabilities for SMBs to the impact of consumer trends in social and mobile to the demand for content marketing, these experts share some of the top trends for small businesses to start thinking about as we head into 2015. Take a look at their insights in this infographic: Many thanks to the following experts for sharing their insights and…
  • 5 Things You Should Be Saying to Prospects When They Call

    Tamara Weintraub
    26 Jan 2015 | 9:02 am
    A phone call is the number one conversion many local businesses want from their prospects. But, when they do call you, does someone answer the phone? And when your staff does speak to prospects, are they asking the right questions to qualify them and move them toward a purchase? Here are the five things every local business should say to prospects when they call. 1.) Hello. The simplest answer is often the right one. Simply answer the phone when it rings, and you’re already ahead of the game. But too often, local businesses phones go unanswered, letting them ring and ring. Or, they send…
  • Get The Guide: Power Your Advertising with Retargeting Technology

    Amy Neeley
    22 Jan 2015 | 12:40 pm
    You’ve invested a lot in organic and paid advertising to drive visitors to your website. So wouldn’t you like to stay top of mind with a website visitor after they’ve left, but may not have contacted you? Or, have you ever wondered how you can create brand awareness for your business with consumers who’ve used search terms related to your products or services but didn’t find you? Retargeting advertising can help you to accomplish both – and help bring these lost consumers back to your website. This free guide explains how ReachRetargeting uses the power of both search and site…
  • The Small Business Twitter List

    Tiffany Monhollon
    20 Jan 2015 | 8:00 am
    Looking for some fresh insights into local marketing or small business to add more knowledge to your Twitter stream? We present The Small Business Twitter List of great accounts for local businesses to follow, with insights on small business, entrepreneurship, technology, digital marketing, and more. Follow these accounts to kickstart your business and online marketing in this year. Have someone you’d nominate to add? Scroll down and share your submission! Small Business & Entrepreneurship Melinda Emerson: Author of Become Your Own Boss and host of #smallbizchat, Melinda offers small…
  • 7 of the Most Essential Marketing Tips for Legal Services

    Tara Banda
    16 Jan 2015 | 9:18 am
    When it comes to getting new clients, attorneys and other businesses providing legal services rely heavily on timeliness. From making sure that prospective clients find them quickly to having the tools in place to respond to people as soon as possible, being the first to call back can be what signs new clients. In this infographic from Google, you’ll learn how people use the web to find legal businesses like yours and stats that prove it. Plus, we provide a few marketing tips based on these insights for legal service providers to make sure that you’re the one consumers choose. Stat: 74%…
 
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    Women Unlimited Worldwide

  • The rise of the micro-entrepreneur

    Jayne Ryan
    29 Jan 2015 | 12:40 am
    Hi everyone, this morning I wanted to share this TEDx talk about the rise of the micro-entrepreneur, that Julie did at UCL back in 2013. It’s a testament to how much work Julie does behind the scenes of Women Unlimited, whether it’s speaking, judging awards, mentoring micro-business owners or spreading her message of ‘you can do it too!’ I love this talk, because it shows not only Julie’s journey, but it gives us ‘real world’ examples of people who have built a successful business by simply taking an idea (in their own small corner of the…
  • 5 Strategies for avoiding ‘Business Owner Burn Out’ or BOBO

    Wendy Kerr
    28 Jan 2015 | 1:30 am
    Michelle is in tears during our first mentoring session. “I’m just so tired” she says, her voice wavering. “I have tried everything, and I’m working so hard but nothing seems to be making a difference. I never thought running my own business would be so hard.” Sadly Michelle is experiencing BOBO – Business Owner Burn Out. This is something I see all too regularly with new clients, who are frustrated that there is little correlation between their effort and results. BOBO is a dangerous place to be for any business owner, especially those in the first few years of their business.
  • Ep30: The author entrepreneur business model with Steve Scott

    Julie Hall
    27 Jan 2015 | 5:34 am
    In episode 30 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Steve Scott, an author and entrepreneur who has written over 40+ books on Internet Marketing, Self-Publishing and Productivity, including his most successful books Habit Stacking and The Daily Entrepreneur. We talked about his business model and also his successful internet marketing history that eventually led him to his self-publishing career. Listen below or go to iTunes or Stitcher to Subscribe and download it to your smart phone play pause mute unmute Update Required To play…
  • The future of business is the “mesh”: Inspiring Ted Talks

    Jayne Ryan
    26 Jan 2015 | 1:05 am
    This is a really interesting Ted Talk by Lisa Gansky – Entrepreneur. Lisa gives us her insights into the future of business and technology from the point of view that ‘sharing trumps ownership’, as a way for customers to consume services and products. Worth a listen (even if you’re not a tech head!)…and could well be a conversation starter if you’re brainstorming ideas for a new business or enterprise. Lisa Gansky, author of “The Mesh,” talks about a future of business that’s about sharing all kinds of stuff, either via smart and…
  • Ep29: Mike Southon on how to create a successful microbusiness

    Julie Hall
    22 Jan 2015 | 1:32 am
    In episode 29 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Mike Southon. Mike is a serially successful entrepreneur, best-selling business author and one of the world’s top business keynote speakers on entrepreneurship, intrapreneurship and sales. Listen below or go to iTunes or Stitcher to Subscribe and download it to your smart phone play pause mute unmute Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin. This week’s guest Mike is co-author with Chris West of The…
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    Firefly Coaching

  • Marketing Tips for Small Business Owners from Bas Welling on How to Stand Out and Be Visible

    Stephanie Ward
    23 Jan 2015 | 5:32 am
    Bas Welling of Wefilm shares his top marketing tips for small business owners. Click here to view the embedded video.   Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:   Curiuos about the kind of work Bas and his brother create, check out this video. What’s your biggest take away? What will you do differently in your business? Share your thoughts in the comments section below. Marketing Tips for Small Business Owners from Bas Welling on How to Stand Out and Be Visible is a post from: Firefly Coaching
  • Small Business Owners: This App Will Revolutionize Your Writing

    Stephanie Ward
    16 Jan 2015 | 12:59 am
    As a business owner you know that writing is part of the gig. There’s your website copy, emails, blog posts, event descriptions and more. You may love writing, you may feel indifferent about it, or it could be that you rather loathe writing. No matter what your take on writing is, I’m going to share a sweet tool that’s gonna rock your world and make you write more than you ever have before. Click here to view the embedded video. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below: Dragon Dictation is available in many langauges. Download…
  • Two Ways Your Website Might Be Letting You Down

    Stephanie Ward
    19 Dec 2014 | 12:46 am
    Your website is your home. It’s the place where you connect with people and where you sell your products and services. You wouldn’t want people to drop by and find your house a mess. Or worse, if you invited them to visit and they got lost because you unknowingly gave them the wrong directions. That’s what happens when links on your website don’t work. If you haven’t checked your website in a while you could be missing out on two important things, connections and sales. Watch this short video to find out what you can do to prevent this from happening to you.
  • How to Build an Engaged Community, Marieke Hart’s Practical Marketing Tips

    Stephanie Ward
    9 Dec 2014 | 3:14 am
        Marieke Hart is the co-founder of Thuisafgehaald, a Dutch platform that lets people share their meals with their neighbors. The English language version of their platform is Shareyourmeal. What a wonderful concept that connects people and helps people express their passion for cooking. The sharing economy has emerged and is growing. I love this quote that Marieke shared during a recent talk. “Technology connects us, humanity unites us.” Lisa Gansky Click to Tweet I asked Marieke to share her top marketing tips and they may surprise you. It’s all about going…
  • You Probably Have No Idea You’re Making This Promotion Blunder

    Stephanie Ward
    5 Dec 2014 | 1:23 am
        On a daily basis I see a lot of business owners making one big mistake when they announce and promote their latest creation. It happens frequently on Facebook and other social media platforms as well. It also happens in ezines, blogs, videos, website copy, sales pages, and during speaking engagements. Basically, it can happen on any platform or in any situation where you can communicate. The blunder these business owners are making is that they make the message all about them instead of making it about the people they are serving. I don’t think it’s intentional. And I truly…
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Why Planning Is The Most Important Step In Your Website Design Journey

    Sydni Craig-Hart
    20 Jan 2015 | 6:00 am
    You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case. The problem is that most small business owners take a “looks” approach when they start their website design. They pick the colors, they have a vision for ideas that they want to convey with imagery, and they have some ideas for sweet doohickies that will make it all cutting edge… and that’s it. What they’re missing is the functionality and strategy that needs to go into…
  • How to Get New Clients…When You Didn’t Follow Up Like You Should Have

    Sydni Craig-Hart
    15 Jan 2015 | 6:22 am
    It's happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball. All is not lost! Here's how to re-capture the opportunity and turn a mis-step into a win! What do you think of these 5 steps? Share your thoughts with me below! The post How to Get New Clients…When You Didn’t Follow Up Like You Should Have appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • 5 Simple Steps To More Clients Within 90 Days

    Sydni Craig-Hart
    8 Jan 2015 | 6:41 am
    Problem: “I don’t have enough clients” Solution: Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic. Instead of allowing fear to paralyze you, use your energy to take these action steps: Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients.Not working on increasing your Twitter followers.Not showing up at your local community chamber of commerce event “just…
  • Goal Setting That Actually Works: How To Achieve More In 2015 (Part 3)

    Sydni Craig-Hart
    24 Dec 2014 | 8:00 am
    Why do so many small business owners set goals and fail to accomplish them? As we’ve seen in Part 1 and Part 2 of our goal-setting series, one of the biggest reasons for failure has to do with setting goals that are simply too big. Instead of declaring what you’d like to achieve in 2015 over the course of 12 months, it’s much more effective to break up goals into manageable 90-day cycles. Once you’ve set 90-day goals as recommended in Part 1, and broken those goals down into manageable action steps as recommended in Part 2, the next step is monitoring your results. In Part 3 of our…
  • Goal Setting That Actually Works: How To Achieve More In 2015 (Part 2)

    Sydni Craig-Hart
    17 Dec 2014 | 6:00 am
    In Part 1 of our 3-part series on goal setting in 2015, we covered the importance of creating 90-day cycles in order to achieve your goals throughout the year. Remember that for most small business owners, huge, sweeping goals and/or changes don’t stand the test of time. Goals are much more likely to be realized when approached in smaller 3-month cycles. In Part 2 of our series on goal setting in 2015, we’ll show you how to break 90-day goals down into prioritized action steps. Breaking Goals into Action Steps In Part 1 of this series, we used the big goal of publishing a book as an…
 
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    Perfect Balance Marketing

  • Top 9 ways to optimise ecommerce landing pages

    Lucy Thornton
    9 Jan 2015 | 1:23 am
    by natalieschochwp.
  • Facebook Business pages get a new look

    Lucy Thornton
    14 Mar 2014 | 4:03 am
    If you are one of the millions of business pages using Facebook to connect with customers, build loyalty, drive web traffic, research your audience and make sales, then you’ll want to read this…. The only constant is change, and never is that more true than with Facebook, which makes little changes to its design and […]
  • Facebook introduces ‘Trending’ topics

    Lucy Thornton
    26 Jan 2014 | 3:28 am
    Facebook has recently introduced a ‘Trending’ section to individual Facebook pages, similar to Twitter’s ‘trending’ panel. Chris Struhar, Engineering Manager at Facebook, explains: Today we’re announcing Trending, a new product that’s designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook. As with a lot […]
  • 10 Holiday Marketing Tips

    Lucy Thornton
    22 Nov 2013 | 2:59 am
    The weeks leading up to Christmas offer valuable opportunities for businesses to boost sales, get noticed and and build long-lasting relationships with customers that continue into 2014. Here are ten Holiday Marketing Tips that you can put into practice today to see results tomorrow and beyond.
  • 14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC]

    Lucy Thornton
    5 Nov 2013 | 9:04 am
    If you’re reading this, then you’re online (duh) and you probably have a company website.  Maybe you have a Facebook page, a Twitter account, a LinkedIn company page…. maybe even a blog. Social media is essential to many businesses looking to connect with customers and reach new markets…. But what will next year hold for […]
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    Women Entrepreneurs - The Secrets of Success blog

  • MergeLane Accelerator Announces First Class of Women-led Startups

    30 Jan 2015 | 4:00 am
    MergeLane, an accelerator that targets women-led startups, announced their first cohort of eight exceptional startups today for the 2015 program beginning February 2nd. Each participating company has at least one female founder, market traction, and a unique position in a significant sector. MergeLane companies were selected through an open application process that began in October.  Last
  • Monique Rodriguez, CEO of Mielle Organics on Women Entrepreneurs Radio™

    28 Jan 2015 | 4:00 am
    Monique Rodriguez is the CEO of Mielle Organics , a hair and skin care company that uses all natural ingredients. As a mother and Registered Nurse, Monique developed a passion for healthy living and was determined to share her knowledge and enthusiasm about growing and maintaining healthy hair.In May of 2014, founder, Monique Rodriguez, was inspired to share her regimen of healthy,
  • My #1 Secret to Productivity: Batching

    26 Jan 2015 | 4:00 am
    by Ali BrownOne of the most exciting parts of starting and growing a business for most of us is the freedom that comes with being an entrepreneur. No one else dictating our schedule, how we work, or even what we’re working on. I remember those first days after I walked out of my last real job in NYC, practically singing “Born Free”!But then the following week, I was humming a different tune…
  • Book Review: The Art of War for Small Business

    23 Jan 2015 | 4:00 am
    The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu by Becky Sheetz-Runkle My rating: 5 of 5 stars There are a lot of advantages to running a small business over a larger one, though often small business owners may feel overwhelmed when they try to keep up with the big players. The Art of War for Small Business by Becky
  • 5 Creative Ways To Achieve Your Goals In 2015

    21 Jan 2015 | 4:00 am
    by Miata Edoga I’m sure by now you’ve heard the acronym SMART when referring to goals. That means that your goals should be: Specific Measurable Actionable Realistic Time-Sensitive Example: Instead of, I’d love to lose some weight this year, a SMART goal would be: I’ll lose 15 pounds by July 1st. My Problem With SMART GoalsReally, I don’t have so much of a problem with them….as much as I
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    Image Design Blog

  • Ralph Gibson at Leica

    John Simoudis
    21 Jan 2015 | 6:01 am
    Ralph Gibson - Live at Leitz Park from Leica Camera on Vimeo.Visit me at: www.simoudis.com
  • How to create a compelling presentation.

    John Simoudis
    12 Jan 2015 | 6:58 am
    Yesterday I sat down with a colleague who is thinking of pitching a new project to a couple of companies. He is in the middle of a career change and the last few months he has been undergoing a soul-searching process that is familiar to those who are between projects or positions. He asked me to look at his deck and propose some ways to polish it.My first instinct is to always go through the content of a presentation in its present form and see if it captures my interest. My friend’s concept was intriguing but his verbal explanation of it did not match the content that was written for it so…
  • Danny Macaskill: The Ridge

    John Simoudis
    19 Dec 2014 | 1:58 pm
    An amazing piece of adventure cinematography and daredevil bicycle riding. It will leave you breathless.Visit me at: www.simoudis.com
  • The mentor, the master - Harry Pearson, 1937-2014

    John Simoudis
    14 Nov 2014 | 6:41 am
    I'm sitting down to write my thoughts about HP, and this photo of him by Joseph Weiss does not do him justice. Harry, infinitely inquisitive, must have been trying to get to know more about the photographer than reveal of himself. Yet there is still that Pearson sly smile just about to appear.To think of Harry physically gone seems like a scientific impossibility. Harry inhabited the ether better than anyone I have ever known. He would appear out of nowhere and disappear just as fast.There was the 4am email with a celestial transit or a link to an article about a new artist about to appear at…
  • AlienSkin Exposure 6 - Review

    John Simoudis
    8 Jul 2014 | 9:32 am
    Alien Skin introduced Exposure, its film simulation Photoshop plugin a few years ago. It was one of the first - if not the first - plugin that allowed photographers to simulate popular film stocks in Photoshop.I am a huge fan of Polaroid films and I have used many plugins and actions over the years that tried to simulate those emulsions, some more successfully than others. When I used Exposure 3 (the first version I owned) I instantly fell in love with the way it rendered some of Type55 film emulsions.Now in its 6th version, Exposure is a very mature mature plugin that has so many tricks up…
 
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    Small-Business

  • A Guide to Choosing the Right Web Design Company

    Susan Wilson Solovic
    30 Jan 2015 | 8:00 am
    Your website is at the center of every piece of marketing that you do. 95 percent of people turn to your website before even calling you. Ensuring that your website is done right and is effective at grabbing the attention of your audience and getting them to take action is pivotal to your marketing success. Your website success starts with choosing the right web design company to work with. Choosing a web design company makes them an extended part of your marketing team, and therefore the task should be just as important as hiring an employee. With so many web design companies to choose from,…
  • How Introverts Like Mark Zuckerberg Build A Startup

    Martin Zwilling
    30 Jan 2015 | 5:30 am
    You can’t win as an entrepreneur working alone. You need to have business relationships with team members, investors, customers, and a myriad of other support people. That doesn’t mean you have to be a social butterfly to succeed, or introverts need not apply. It does mean that you need to look, listen, and participate in the business world around you, and network through all available channels, like business-oriented social networks online (LinkedIn), local business organizations (Chamber of Commerce), and events or conferences in your school or industry. I hope all this seems…
  • Pay Hikes, Bonuses or Added Perks: Which are Best For Your Business?

    Susan Wilson Solovic
    30 Jan 2015 | 4:23 am
    A colleague used to work for a major corporation where the two founders – who started the company in their garage – were still at the helm. In the early days they gave all their employees Thanksgiving turkeys. They continued the tradition even when they employed several thousand people. It was seen as a pleasant perk and also a connection to the roots of the company. Another business “tradition” is the Christmas bonus or in the more secular parlance, the year-end bonus. No matter what you call it, the day they’re handed out is certainly a popular event at many…
  • Low Fuel Prices Are Good For Small Business

    Barry Moltz
    29 Jan 2015 | 9:46 am
    Fuel prices have dropped to their lowest level in five years. At a national average of $2.04 a gallon, regular gas is down 45 percent from its 2014 peak of $3.70. Consumers are saving at the gas pump, and small businesses are benefitting as well. SurePayroll recently conducted a survey of small businesses with fewer than 100 employees to see how they are benefiting from the recent decrease in the price of oil. The survey turned up the following: 20 percent of small business owners note they are already reaping the benefits of lower gas prices.46 percent are saving money on the cost…
  • Five Traits of People Who Make a Positive Difference

    Susan Wilson Solovic
    29 Jan 2015 | 8:00 am
    When I think about organizations my thoughts are built on a single premise that says: Most people want to make a positive difference in their organization, and any person, regardless of his or her title, can make a positive difference in an organization of any size. Traits of Difference Makers Since some people become positive difference-makers and others don’t and we can’t determine based on their labels who is going to be in which group, what is it that causes some to make a positive difference and others to not? I think the difference between the two groups consists of internal…
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    Constant Contact Blogs

  • What to Consider When Shopping for a Cloud Provider

    Dave Anderson
    30 Jan 2015 | 6:57 am
    More and more small businesses are choosing to run their business in the cloud. And it’s for good reason. Teams can work more collaboratively simply by having access to software and data hosted online. However, finding the right cloud-based solution can be quite an undertaking. Almost every software market is ripe with a number of young cloud providers. While features and functionality might seem similar, there are a handful of other factors worth considering. If you’re shopping for a particular cloud-based system for your business, keep the five points below front-of-mind when weighing…
  • Rain or Shine…or Blizzard: How 8 Small Businesses Stayed Connected with Customers During Winter Storm Juno

    Ryan Pinkham
    28 Jan 2015 | 12:32 pm
    Here in the Northeast, we are starting to dig out from Winter Storm Juno which dropped almost three feet of snow in areas of New England and New York. Harsh winter weather offers a valuable reminder about the importance of being prepared — at home and at work. It also reminds us of the importance of strong communication. As a small business, you’ve never had more opportunities to keep your audience informed and up-to-date. With tools like email marketing and social media, you’re able to build an effective communication plan that can help strengthen customer relationships and keep your…
  • How to Interpret Your Email Marketing Results (Without Spending All Day Doing It)

    Miranda Paquet
    28 Jan 2015 | 8:20 am
    Let’s face it: interpreting your results isn’t exactly the most exciting part of marketing your business. You like seeing people opening your emails and value the increased traffic and new business that comes from using email marketing, but you really don’t have the time to get into the nitty gritty details. You’re not alone. When we surveyed 1,200 small business owners and asked what obstacles keep them from using marketing data: 49 percent say they don’t know where to begin and 40 percent say they just don’t have the time. Using reporting and analytics to your advantage…
  • Master the Mobile Marketing Challenge for Your Small Business

    Susan Solovic
    27 Jan 2015 | 8:00 am
    Right now in marketing there is quite a lot of “blurring” between mobile marketing and local marketing. It’s easy to understand because there is a large area where these two categories overlap. Much mobile marketing is local and much local marketing gets consumed on mobile devices. Further, we’ve seen how successful mobile marketers have scored big in e-commerce shopping. I could list several bullet points of tips, but I think there’s one big concept that dictates almost everything else when it comes to marketing on mobile devices to boost local — and ecommerce — sales. That…
  • How to Interpret Your Survey Data and Make Smart Business Decisions

    Rachel Krug
    26 Jan 2015 | 9:00 am
    When you conduct an online survey, it’s important to have a plan in place to interpret your results. After all, what good is collecting feedback from your customers if you’re not going to be able to use it? With so much going on, it can be difficult to find the time to sit down and review your results. But if you’re not taking the time to review the feedback you’ve received, you could be missing out on a valuable opportunity to grow your business and improve the experience you’re offering customers. Consider this example: An alumni association is planning an event for its members.
 
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    Cash Protection Agency Ltd

  • Debt woes spike in January

    admin
    30 Jan 2015 | 1:00 am
    Photo Credit: jypsygen via Compfight cc Hard-up Brits have been moaning in their millions during January, with a report entitled #Cashtags from peer-to-peer lending service Zopa highlighting just how much worse off many of us are in the wake of the Christmas holiday season. In analysis of social media posts, Zopa found two thirds of money worries shared online come from men, evidence once again of their greater likelihood to fall into debt difficulties. But across the board, mentions of money in a negative sense were up in early January, with terms like ‘debt’,…
  • Store cards drive 1 in 5 into arrears

    admin
    28 Jan 2015 | 1:00 am
    Photo Credit: Dani Rubio via Compfight cc Store cards and catalogue shopping might sound like outdated concepts to some people, but to others they continue to create a daily debt headache that urgently needs attention. According to figures from the Debt Advisory Centre, a fifth of people who use either method of shopping are in arrears on their accounts. Men are more likely than women to fall behind on their payments, with a quarter of men and only an eighth of women currently in arrears. And among younger people, aged 25-34, one in three store card users or catalogue shoppers are over a…
  • UK individual debtors owe 12 weeks’ wages

    admin
    26 Jan 2015 | 3:30 am
    Photo Credit: Dave McLear via Compfight cc The average individual debtor in the UK would have to devote nearly three months’ wages to servicing their debts in order to clear them completely, according to figures from R3. In their latest report, the Association of Business Recovery Professionals list the average individual debt in the UK at £5,534, excluding mortgages and student loans. For comparison, R3 cite average weekly earnings of £481 for a typical UK employee, and rent of £770 per month. Combining these figures together, it would take 12 weeks for the typical debt to be…
  • Bankruptcy reforms change low-value debt recovery

    admin
    23 Jan 2015 | 1:00 am
    Photo Credit: mjtmail (tiggy) via Compfight cc Alterations to the rules surrounding bankruptcy and Debt Relief Orders could change the way low-value debt recovery takes place on behalf of creditors, according to R3. The Association of Business Recovery Professionals’ president Giles Frampton explains that the proposed changes include raising the minimum threshold for creditor bankruptcy petitions from £750 to £5,000. Doing so corrects the anomaly caused by the threshold not rising with inflation during the past 30 years, which has led to it being a relatively low amount to force…
  • Debt recovery tips

    admin
    21 Jan 2015 | 1:00 am
    Photo Credit: B4bees via Compfight cc   The debt recovery landscape has changed a lot in recent months, with new EU legislation and initiatives like the Prompt Payment Code – so what are the newest debt recovery tips? Here are just a few suggestions that might help you to make the most of the latest tools at your disposal. 1. Terms and Conditions With all the new legislation in place, it’s smarter than ever to make sure you have clear payment terms and conditions that all of your customers sign up to. But you can’t just bring these out when you send your invoice –…
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    Small Business Bliss

  • Get in touch with your inner Spielberg & start making your own online videos

    Martina Iring
    22 Jan 2015 | 9:50 am
    This is a guest post from Colette Nichol of Story Envelope Media. The magic tool If you knew for a certainty that there was a tool that had the incontrovertible power to help you connect on a deeper level with your customers and make you stand out in their memory, would you use it? What if that same tool would, over time, result in more sales and more of exactly the type of customers you want? Then would you use it? Maybe you would. Or then again, maybe you wouldn’t. As creatures of habit, we humans can often find ourselves suffering under the weight of a deep-seated aversion to change. So…
  • Intention setting and up-shifting into the New Year

    Martina Iring
    11 Jan 2015 | 1:14 pm
    “You are the master of your life – you are the master of your mind – you have the power to change the way you think and feel. You have the power in you to achieve your goals, to become the person you want to be, and to live the life of your dreams.”   ~ Zlatoslava Petrak, 
Author Last year, I decided that instead of setting New Year’s resolutions in the typical way, I would choose intentions that would guide my actions and act as the grounding force for all that I was looking to accomplish. (You can see the post about that here). By doing this, I found that I…
  • My fav posts of 2014 to power your small business journey

    Martina Iring
    10 Dec 2014 | 8:16 am
    2014. A year with a lot of changes with online marketing and social media. Perhaps, a year with a lot of changes in your small business. Beyond that, maybe even a year with a lot of changes for you personally. The tides are soon approaching to wash away 2014, and bring new waves of change for 2015. The dawn of a new year is always a great time for reflection and for planning ahead. Being the busy small business owner that you are, you may have missed some of these posts throughout the past year. I’ve compiled a round-up to get you caught up and ready to move on into the new year…
  • How to talk about yourself on social media (or how to sell without selling)

    Martina Iring
    3 Dec 2014 | 4:33 pm
    What is the point of being on social media? Many business owners will be quick to reply – to make money! And while that is certainly a valid goal, direct sales cannot stand as the be-all and end-all reason for getting social. Some other goals for social media might include: Driving traffic to your site Increasing awareness about your business and your services or products Establishing yourself as a credible specialist in your field and educating fans about your industry Keeping your business top of mind so that when someone needs your service or offering, they think of you Creating and…
  • Honour your flow

    Martina Iring
    19 Nov 2014 | 8:08 am
    A lot of the advice that I’ve read for business success and productivity revolves around the idea of motivation and dedication to getting stuff done, no matter the weather. On some level, this definitely resonates with me. Sometimes, you do need to push yourself a little. If you always followed your ‘I don’t feel like working’ whims, you most likely would get a lot less done, am I right? I know that for me, I can often push through the road blocks by just getting started. Like with this blog post – I didn’t really feel like writing when I woke up this morning, but let me tell…
 
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    Surefire Social

  • Why I Don’t Invest In My Website, Excuse #233

    Glen Hellman
    29 Jan 2015 | 8:28 am
    Why I’m not investing more on my company’s web presence, Excuse #233: “We tried it once and it didn’t work.” Well Michael Jordan once tried to shoot a basket and missed but that didn’t stop him. He went on to score 32,292 points in the NBA….that’s a lot of baskets. I started playing hockey as an adult. I took a shot on goal a few times and missed. That didn’t stop me from trying. In fact, I hired a coach. Practiced my technique and then once….in a magical moment of the most memorable game of my life, I scored a goal and you know what people say about me today when they see…
  • New Years Resolutions That Set Up Your Marketing Strategy for Disappointment

    Chris Marentis
    19 Jan 2015 | 6:52 am
    While every day is a new opportunity for positive change, there is something particularly inspiring about January 1st. Whether it’s the marketing strategy your business has or focusing on sustainability, New Year’s resolutions are great ways to set goals for the coming year. Unfortunately, it’s easy to set goals that are just plain unrealistic. Don’t waste your resolution; make it achievable to set yourself up for the most successful year yet. Here are four common resolutions to avoid. Overcommitting What would you do if you had ten extra hours in the day? Most of us would probably…
  • Which Does Your Online Marketing Strategy Need More: Website vs. Social Media

    Chris Marentis
    7 Jan 2015 | 12:40 pm
    Although there is no one-size-fits-all formula for a winning online marketing strategy, there are some general guidelines to follow that can help you determine where to invest your efforts. While ideally your company should have both a great website and the social media content to supplement it, it really comes down to knowing your business and which platforms serve it best. Here are some of the pros and cons of investing your marketing efforts in a professional website versus social media content.   Websites The greatest advantage to curating the perfect website is that you have total…
  • Google My Business Updates Can Help Your Online Marketing Plan

    Chris Marentis
    23 Dec 2014 | 7:00 am
    Thanks to recent updates from Google, it’s now easier than ever for consumers to find local businesses in their area. Now marketers can use Google My Business as a component of their online marketing plan to enable customers to zero in on your business in their neighborhoods. Overall, the product is great for small neighborhood businesses that are looking to attract more walk-in traffic. Best of all, the additional web traffic that Google My Business generates has no monetary cost; all it takes is some time and effort to set up. How to Get Started with Google My Business Almost any local…
  • Most Effective Marketing Strategies for 2015

    Chris Marentis
    18 Dec 2014 | 7:00 am
    Now that 2014 is winding down, it may be a good idea to start crafting your strategic marketing plan for 2015—if you haven’t already. Although the principles of effective marketing never change, there are always some changes in technology and the way consumers interact with businesses online that may change the way you want to approach marketing next year when it comes to your marketing strategies. Consumers now expect to interact with your company on a variety of devices, including wearable technology. Here are some of our favorite tips for attracting more online consumers next year:…
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    The Entrepreneurs Club of America

  • The Entrepreneur and Startup School

    Kasey Marlow
    30 Jan 2015 | 9:13 am
    Brandon and Jarred Smith were professional hockey players and fanatic workout enthusiasts. When they worked out it wasn’t just a mile run. They would cap off their extreme workouts with that mile run
  • The Entrepreneur and Community Service

    Kasey Marlow
    28 Jan 2015 | 9:09 am
    Roger Sustar bought a tiny manufacturing company for only $4,000. On borrowed money! Now with great leadership, Fredon Corporation is a multi-million dollar organization manufacturing parts for thousands of companies across America.
  • Outlook Effects Outcome

    Kasey Marlow
    23 Jan 2015 | 9:37 am
    It’s that time of year when we start forecasting overall expectations for 2015. What is the outlook for your business, personal and family goals for next year? Is it positive or negative?
  • Entrepreneurs Club Radio – Monday January 26, 2015 – Guests Scott Sofer and Dian Helbig

    Kasey Marlow
    23 Jan 2015 | 7:11 am
    Scott Sofer – President of Bickford Flavors and Barron Hydraulics Will be talking about our STS/Shark Tank Meetings at the Willoughby Brew Pub. Anyone with a product or startup idea can present it to the group for feed back. Several companies have been started with the STS help. Diane Helbig, founder of Seize This Day Coaching
  • Richard and Betty James – Slinky

    Kasey Marlow
    21 Jan 2015 | 9:35 am
    In 1944 he was a Navy tool worker and she was a homemaker. One night they saw a spring coil fall off a table and had one of those moments of destiny. The kind that can change your life forever. Why not make a spring coil toy?
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    Blog

  • What Is Search Engine Optimization (also referred to as SEO)

    26 Jan 2015 | 5:58 am
    What Is Search Engine Optimization (also referred to as SEO) In this podcast we explain in simple terms what search engine optimization is, how it is done, our philosophy towards SEO, and what kind of return on investment you can expect from search engine optimization. If after listening to the podcast and reading this article you determine that your business might be able to benefit from our SEO services feel free to send us and email to discuss further if our services would be a good fit for your business or not.  
  • SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads

    10 Oct 2014 | 5:58 am
    SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads In this podcast I discuss which of SEO vs PPC gets the better ROI. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. From this podcast I think you will get valuable information that will help you determine how to best allocate your marketing budget.    
  • Web Marketing Agency Myths

    26 Aug 2014 | 7:58 am
    Web Marketing Agency Myths In this podcast I discuss the most common web marketing myths we come across that people believe that are just wrong. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. After listening to this I think you will be surprised and also see how you could be easily deceived by these myths. 
  • Marketing ROI by Marketing Method & Cost Per Impression

    1 Aug 2014 | 3:58 am
    Marketing ROI by Marketing Method & Cost Per Impression In this podcast I discuss the ROI we have seen over the past four years by marketing method for our own business and our clients. If after you listen to this information you want to have a discussion, we would be happy to talk, just send us an email or give us a call. In this podcast I review and explain the results, I list the 5 best marketing methods for ROI and also highlight the worst 5 marketing methods that you will want to avoid.
  • Find The Top SEO Companies The Easy And Quick Way

    27 Jun 2014 | 10:43 am
    Find The Top SEO Companies The Easy And Quick Way The top SEO companies on the market may not be who you think they are. This podcast outlines very clearly how to determine who the best companies are. If you think we might be the best SEO company for your business feel free to contact us to see if we would be a good fit for you. Even if you don't choose to contact us hopefully we have helped you find a better SEO company that will deliver a positive return on investment for your business. Be sure to read the bottom on this article as well where it shows how to calculate the ROI for your SEO…
 
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     Vistage Executive Street Blog

  • No Comparison between Landing Big Deals and Winning the Super Bowl

    Tom Searcy
    31 Jan 2015 | 6:40 am
    Contrary to the popular expression, in the world of sports, winning isn’t everything. It turns out coming in second isn’t bad either. When you come Read MoreThe post No Comparison between Landing Big Deals and Winning the Super Bowl appeared first on  Vistage Executive Street Blog.
  • Secrets of a Top Gen Y Employer: Sandy Marsico of Sandstorm Design

    Vistage Staff
    30 Jan 2015 | 12:13 pm
    Vistage member Sandy Marsico started her company Sandstorm Design at age 24 with six employees. It’s now Chicago’s leading marketing, user experience, and web design  Read MoreThe post Secrets of a Top Gen Y Employer: Sandy Marsico of Sandstorm Design appeared first on  Vistage Executive Street Blog.
  • Learning Realized: Staying Ahead of the Latest Learning and Development Trends

    Leon Shapiro
    29 Jan 2015 | 2:13 pm
    A few weeks ago, in Crossing the Street in 2015, I talked about the shrinking workforce, the need to fill skilled positions with the Read MoreThe post Learning Realized: Staying Ahead of the Latest Learning and Development Trends appeared first on  Vistage Executive Street Blog.
  • An Inside Look at Cuba: Potential for Emerging Businesses

    Norma Rosenberg
    28 Jan 2015 | 3:29 pm
    As U.S. relations open up with Cuba, more and more Vistage members and Chairs will be exposed to developments there and may see potential business Read MoreThe post An Inside Look at Cuba: Potential for Emerging Businesses appeared first on  Vistage Executive Street Blog.
  • Brewing innovation: Mark Goodman of Boyer Coffee Company

    Vistage Staff
    27 Jan 2015 | 11:04 am
      Editor’s note: In our new Voice of Small Business series, we highlight a handful of the more than 18,000 business leaders that represent the Read MoreThe post Brewing innovation: Mark Goodman of Boyer Coffee Company appeared first on  Vistage Executive Street Blog.
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    The Deluxe Blog

  • Nebraska-based Papermaker Joins the Small Business Revolution

    Cameron Potts<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/11/Cam-Potts-150x150.jpg" alt="Cameron Potts" class="avatar" width='50' height='50'/>
    27 Jan 2015 | 5:30 am
    There are a lot of stories of successful small business owners who followed a passion and a dream. People who decided that their love of fabrics or numbers or food would translate into the best job they ever had. Of course, for every business that succeeds, numerous more fail. There is no magic formula for why businesses succeed. They succeed with hard work, vision, more hard work and maybe even sometimes luck. As Deluxe tells the stories of unique businesses throughout the year at Smallbusinessrevolution.org, we explore what makes businesses thrive and succeed, especially in specialized…
  • 6 Reasons Why a Strong Brand is Important for Your Small Business

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/01/Deluxe-Thumbnail.jpg" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    26 Jan 2015 | 8:28 am
    Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?  The short answer is: everything. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer…
  • 4 Easy Ways Your Small Business Can Monetize Its Online Presence

    Paul Stainton<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/02/Paul-Stainton_Profile.jpg" alt="Paul Stainton" class="avatar" width='50' height='50'/>
    22 Jan 2015 | 8:38 am
    There’s a reason why most people create a website and online presence — to help make money.  Yes, there are some who do so for completely altruistic reasons such as sharing their knowledge, experience or insights without any plan for financial gain.  But that is, indeed, a minority on the World Wide Web. Most are there to – in some way or another – make money, and there’s nothing wrong with that.  A person should be reasonably compensated for providing a service, even if that service is useful online tips on how to fix their kitchen sinks or how to properly chop an…
  • How to Choose from 4 Types of Company Logo Designs

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/01/Deluxe-Thumbnail.jpg" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    20 Jan 2015 | 10:10 am
    A great logo design not only helps your business become recognizable, it also helps you establish credibility and stand out in the marketplace. In addition to selecting the right colors, deciding what type of overall design is just as important.  Here are four different types of logo design to consider:  1. Wordmark Logo Design The most widely used of all logo types, the wordmark focuses on text and typeface but can incorporate other elements as well. A wordmark may be best suited for companies whose name effectively describes what they do (Office Max, Home Depot). Without graphical…
  • 7 Great Reasons to File W-2s and 1099s Electronically Using eFile

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/01/Deluxe-Thumbnail.jpg" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    19 Jan 2015 | 10:38 am
    As soon as the bustle of the holidays dies down, small business owners plunge into a new pressure cooker called tax season. Monthly filing deadlines for different tax forms loom until the end of April. Now is the perfect time to make sure you’re equipped to meet deadlines and regulatory obligations. Missing a deadline or making a mistake can have significant consequences for your business, so it make sense to use every tool available to ensure you’re compliant. The IRS offers a helpful page of Employment Tax Due Dates to keep you on track and meeting deadlines. Plus, the agency…
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    Loftis Consulting Business Blog

  • Quick Primer on Financial Projections

    Loftis Consulting
    26 Jan 2015 | 6:00 am
    All business plans require financial projections.  Financial projections should be based on your business’ specific needs not some generic plan pulled from the internet and are needed for both for profit and not for profit businesses since all businesses, no matter the type, need cash to operate. When I talk about financial projections it is not numbers thrown on a page but financial statement projections in the form of an Income Statement, Balance Sheet and Cash Flow Statement.  An investor or lender needs to understand how the business will make money, how the business will use the…
  • Stiff Tax Penalties for Non-Profits for Late Filing of Form 990

    Loftis Consulting
    20 Jan 2015 | 6:00 am
    Most non-profits rely on donations in order to fulfill their mission.  It would be a shame if monies raised went paying tax penalties rather than providing client services.  It is critical that Form 990 is filed annually with the IRS on a timely basis. This article, “Form 990, Late Penalty Abatement“, by the Journal of Accountancy highlights the penalties, ramifications and possible solutions to filing Form 990 late.  
  • 2015 Mileage Standard Rates

    Loftis Consulting
    12 Jan 2015 | 6:00 am
    Beginning January 1, 2015, the IRS recommended mileage rates for businesses for tax purposes is 57.5 cents slightly up from 2014′s 56 cents.  If your business uses the IRS recommended rates be prepared to adjust for 2015.
  • JOBS Act Update: 2 Years Later, Where Are We Now

    Loftis Consulting
    5 Jan 2015 | 6:00 am
    Rules under the JOBS act are still not finalized. The Washington Post article, “Companies, Congress grow anxious as the wait for crowdfunding continues“, updates us on the status of the JOBS act.
  • How Does Your Accounts Payable Aging Stack Up Against Others

    Loftis Consulting
    8 Sep 2014 | 7:00 am
    Sageworks recently published an article regarding its findings on what industries pay their bills due the fastest.  The quickest payers are all in service industries that do not primarily rely on the reselling of inventory or construction/manufacture of an item or building to earn its revenue.  The article, “Which Client Pays the Fastest” lists child day care services, doctor offices and dentist practices among the top 3.
 
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    QuickBooks

  • How to Get Government Contracts for Your Small Business

    Suzanne Kearns
    19 Jan 2015 | 11:00 am
    The U.S. government purchases an astonishing volume of products and services each year, and luckily for small-business owners, 23 percent of the $500 billion in yearly contracts are legally required to go to small companies. So why don’t all small businesses work to get government contracts? Because it’s not easy. For starters, the government requires small-business owners to step through a rigid qualification process. But once you qualify, you’ll be eligible to take a piece of the almost $125 billion pie. Here’s how the process works. Determine Whether You’re a…
  • 4 Challenges Every Solopreneur Faces and How to Solve Them

    Michael Ansaldo
    19 Jan 2015 | 1:00 am
    Working for and by yourself has become synonymous with a “freedom lifestyle,” but the truth is solopreneurship has its share of challenges, many of which other small-business owners may never face. Here are four of the most common and how to meet them head on. 1. Feeling Overwhelmed One of the upsides of working for someone else is you have a relatively narrow scope of responsibilities that can be completed within defined business hours. There’s no such luxury for a solopreneur. As a team of one, you wear every hat in a juggle that can quickly have you trying to do…
  • Looking to Sell Your Business? Don’t Fall Victim to These 5 Obstacles

    April Maguire
    16 Jan 2015 | 3:52 pm
    Thinking of selling your business this year? You may be surprised to learn that only 20 to 25% of small businesses are actually sold. From unqualified buyers, to unenthusiastic employees, there are many issues that can affect your ability to sell a small business for a profit. Overcoming the odds requires you to anticipate roadblocks and make plans to present your company to buyers in the best possible light. Here are some of the biggest obstacles to a successful business sale, as well as some tips for overcoming them. 1. Low Gross Margins Gross profit is a measure of a company’s total…
  • A New Year’s Resolution for All Entrepreneurs: “2015 Will Be the Year I Get on Top of My Finances”

    Julie DeLong
    16 Jan 2015 | 3:03 pm
    I always look forward to the start of a new year. It’s exciting to think of new possibilities and set new goals—it gives me new energy and enthusiasm for the year ahead. I usually have at least one resolution that looks something like this: “This year will be the year I finally get around to [insert something I have been procrastinating on for a long time].” I know I’m not alone in this, because every single January, I get at least a few calls and emails from people who have resolved to finally deal with their backlog of undone bookkeeping and are asking for help.
  • 4 Ways for Women Tech Entrepreneurs to Break the Glass Ceiling

    Laura McCamy
    16 Jan 2015 | 11:00 am
    “When I started 1-Page three years ago, 1 percent of venture capital went to women,” says Joanna Weidenmiller, CEO and co-founder of the recruiting startup, which screens applicants based on their responses to relevant challenges rather than resumes. While 30 percent of businesses in the U.S. are women-owned, they only account for 6 percent of U.S. employment, Weidenmiller adds. She believes this is due in part to lack of access to capital. Weidenmiller took a practical approach to secure venture capital to fund her own startup, targeting her pitches to VCs who specialized in…
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    ChrisReimer.com

  • Happywork TV Episode 33: Thank You Designers!

    Chris Reimer
    23 Jan 2015 | 3:47 am
      In Episode 33 of Happywork TV, I say thank you to three artists who helped me with the design and look of my book Happywork. Steve Hartman (@creativille on Twitter) did the front cover design of my book. Judging from the reviews I’ve been hearing, it turned out well! I used to work with […] The post Happywork TV Episode 33: Thank You Designers! appeared first on ChrisReimer.com.
  • Happywork TV Episode 32: Thank You Proofreaders!

    Chris Reimer
    21 Jan 2015 | 4:25 am
    In Episode 32 of Happywork TV, I say thank you to some people who lent me a huge hand as I was working to finish my book. Thank you to my proofreaders: Jenn Cloud, Greg Bussmann, Dave Gray, Eliot Frick, Mary Steinau, my mom, and my wife. Thank you also goes to my editor at […] The post Happywork TV Episode 32: Thank You Proofreaders! appeared first on ChrisReimer.com.
  • Happywork Pre-Sale Book Launch is a GO!

    Chris Reimer
    19 Jan 2015 | 3:56 am
    In what might be the worst-kept secret ever, my book Happywork is debuting in less than a month (as of the time of this posting). FREAK. OUT! February 17 is the big day, the countdown clock is on, and I’m nervous, excited, and ready. I can’t wait to get this book in your hands! Even […] The post Happywork Pre-Sale Book Launch is a GO! appeared first on ChrisReimer.com.
  • Book Review: Zombie Loyalists by Peter Shankman

    Chris Reimer
    15 Jan 2015 | 8:31 am
    Companies often churn through customers. Terrible and scary, but true. Through bad customer service (along with lousy product, weak branding, and a host of other challenges), the good customers leave, and new ones have to be harvested. In fact, one of the most important metrics you’ll often hear a publicly traded company cite is their […] The post Book Review: Zombie Loyalists by Peter Shankman appeared first on ChrisReimer.com.
  • Happywork TV Episode 31: Mr Employer, NO You Can’t Have My Social Media Passwords

    Chris Reimer
    13 Jan 2015 | 4:54 am
      In Episode 31 of Happywork TV, I present the next commitment in The Happywork Agreement, the work code of conduct I’ve written to help bring happiness to the sorriest workplaces. And this one is a doozy. It goes like this: “I will not ask prospective or current employees for their social media passwords, nor […] The post Happywork TV Episode 31: Mr Employer, NO You Can’t Have My Social Media Passwords appeared first on ChrisReimer.com.
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    Blue Kite Marketing blog

  • How to Win the Battle for Attention with Ryan Hanley {Podcast}

    Laura Click
    29 Jan 2015 | 5:37 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • 8 Important Steps to Successfully Implement Your Marketing Plan

    Laura Click
    26 Jan 2015 | 5:53 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • 6 Valuable Social Media Lessons to Help You Drive Success

    Laura Click
    21 Jan 2015 | 7:14 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • Why Social Media Can’t Fix Your Business Problems

    Laura Click
    19 Jan 2015 | 6:01 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • Erik Qualman Discusses How Social Media is Changing (And The One Thing That Hasn’t)

    Laura Click
    14 Jan 2015 | 6:06 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
 
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    Barry Moltz

  • Low Fuel Prices Are Good For Small Business

    Courtney Deruy
    29 Jan 2015 | 9:46 am
    Fuel prices have dropped to their lowest level in five years. At a national average of $2.04 a gallon, regular gas is down 45 percent from its 2014 peak of $3.70. Consumers are saving at the gas pump, and small businesses are benefitting as well. SurePayroll recently conducted a survey of small businesses with fewer than 100 employees to see how they are benefiting from the recent decrease in the price of oil. The survey turned up the following: 20 percent of small business owners note they are already reaping the benefits of lower gas prices. 46 percent are saving money on the cost of…
  • #310 Advice from John Sculley, Melinda Emerson, Charles Archer, and Robert Rich

    Courtney Deruy
    27 Jan 2015 | 7:02 am
    Episode 310 of Business Insanity Talk Radio features a very special guest. Mr. John Sculley, former CEO of Apple and Pepsi, is on the show to share advice for small business owners, including his lessons learned from a very successful career. Next, the small biz lady shares how to transition from a job to becoming your own boss. With Charles Archer we talk about how to get a team working together. Finally, we tell you about the solution to buying something and then seeing it for less somewhere else. Check Out Business Podcasts at Blog Talk Radio with Barry J Moltz on BlogTalkRadio John…
  • Guest Post: 3 Steps to Identifying and Protecting Against Risks

    Courtney Deruy
    22 Jan 2015 | 9:03 am
    Risks are inevitable in the world of business. One thing that separates a truly successful business from the competition is not an ability to completely avoid risks, but an ability to anticipate them and do what is necessary to protect against them. After all, in business, nothing ventured is nothing gained. A business’s ability to manage the risks it is exposed to could be the difference between an unexpected event being a minor inconvenience, and the business needing to close for an extended period of time. Being reactionary is not enough; a proactive attitude is needed to look ahead and…
  • #309 Marketing Plans, Credit Lines, and Non-Compete Agreements

    Courtney Deruy
    20 Jan 2015 | 7:15 am
    Episode 309 of Business Insanity Talk Radio covers a wide variety of topics affecting small businesses. First, what are you doing to update your marketing plans for the new year? We talk about the key marketing activities you need to do this year. Next, we share how you can get cash for your business without asking the bank. Finally, we discuss non-compete agreements and answer the question: are they really enforceable? Check Out Business Podcasts at Blog Talk Radio with Barry J Moltz on BlogTalkRadio About the Guests: Jeff Federman is Senior Vice President/General Manager in YP’s…
  • Get a Head Start on Important Business Meetings with Software Startup Charlie

    Courtney Deruy
    16 Jan 2015 | 8:26 am
    Imagine you have several important business meetings coming up with people whom you’ve never met. You’d like to know more about these people–their company, their job function, their interests–so you can more easily build a relationship and make a great impression, but you just don’t have time to do the research. Enter Charlie, the Chicago-based startup that delivers one-page reports on the attendees of your upcoming meetings. Charlie connects with your calendar and syncs with your social media accounts. It then uses the names of the meeting participants found in the calendar…
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    Free Enterprise

  • 'Mark of the Beast' Accommodation Lawsuit: Lessons for Employers

    Mark Wilson, Esq.
    28 Jan 2015 | 4:19 pm
    The Equal Opportunity Employment Commission (EEOC) prevailed earlier this week in a lawsuit that pitted a religious employee against an employer that wouldn't give him a reasonable accommodation. Well, it's really more complicated than that. The employee claimed that the employer's biometric hand-scanning system, used for time tracking, would brand him with the Biblical "Mark of the Beast." He quit after neither he nor the employer could come to an agreement; later, he got the EEOC involved. This case is certainly an outlier, but it does bring up the issue of religious accommodation in the…
  • Small Business 101: What Is 'Equity' in a Company?

    Daniel Taylor, Esq.
    27 Jan 2015 | 9:52 am
    As you know, starting and operating a business takes money. And one of the many tough decisions business owners must make is whether that money should come from debt or from equity. Most people are probably familiar with debt, whether from credit cards, car loans or home mortgages. A business loan is no different: You borrow money in exchange for the promise to repay it under agreed-upon conditions. Loans allow a business owner to maintain complete control over a business, but also require regular payments regardless of how the business is doing; they also often require a business owner to…
  • Should You Change Your Registered Agent?

    Andrew Chow, Esq.
    26 Jan 2015 | 3:25 pm
    As a business owner, should you change your registered agent? As you probably know, every corporation is required to have a registered agent. This person (or entity, in some cases) is the one who accepts important legal documents (such as lawsuits) on the business' behalf. But after designating a particular person, company, or even yourself as your business' registered agent, you may face a need to change that designation. Here are a few common scenarios when that might be necessary: You don't want to do it yourself anymore. With limited resources, some small business owners name themselves…
  • SkyMall Files for Bankruptcy: 5 Lessons for Business Owners

    Andrew Chow, Esq.
    23 Jan 2015 | 12:45 pm
    Say it ain't so! SkyMall, the ubiquitous in-flight shopping catalog, filed for bankruptcy protection Friday. While seat-back pockets will never be the same, the company's ordeal offers some legal lessons for business owners. SkyMall's parent company, Phoenix-based Xhibit Corp., "suspended its retail catalog operations" last week, Reuters reports. Staff layoffs, meetings with creditors, and court hearings are on the itinerary as the company makes its way through the bankruptcy process. What can small business owners learn from SkyMall's bankruptcy filing? Here are five takeaways: What is a…
  • Ex-McDonald's Employees Sue Company Over Franchisee's Actions

    Mark Wilson, Esq.
    22 Jan 2015 | 3:52 pm
    Following closely on news that the National Labor Relations Board (NLRB) intends to sue McDonald's as a "joint employer" along with its franchisees, 10 former McDonald's employees in Virginia are suing the franchisee and McDonald's for employment discrimination under the Civil Rights Act. The ex-employees claim that they were subject to racially charged language and that supervisors at their McDonald's fired black and Hispanic employees because they didn't "fit the profile." What does this mean for franchisees and corporations? Who Is a Joint Employer? Not a whole lot yet. The jury is still…
 
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    Noobpreneur.com

  • 3 Most Overlooked Steps to Customer Loyalty

    Sandra Faleris
    30 Jan 2015 | 7:00 am
    Getting customers to try your products or service the first time is the result of a well-strategized and implemented marketing/sales plan. Getting them to continue to purchase your goods repetitively is another thing. Good branding can help, but branding is only skin deep if customers are not satisfied during every, single encounter with your business.… Continue reading » The post 3 Most Overlooked Steps to Customer Loyalty appeared first on Noobpreneur.com.
  • How to Get the Good Guys to Come to You

    Tara Miller
    30 Jan 2015 | 3:30 am
    Everybody knows that if you want to build the best business, you need to have the best team. Now, it’s true: some of these team members can operate remotely. But just because you can hire remote workers doesn’t mean you have to hire remote workers.… Continue reading » The post How to Get the Good Guys to Come to You appeared first on Noobpreneur.com.
  • Five Benefits of Using a Logistics Specialist

    Ivan Widjaya
    29 Jan 2015 | 11:38 pm
    The desire to have full control of all aspects of your business is a common motivation to starting your own company. Entrepreneurs with big ideas often don’t feel like a regular nine-to-five job satisfies their creative outlets. This doesn’t mean that outsourcing should be looked upon with hesitation though.… Continue reading » The post Five Benefits of Using a Logistics Specialist appeared first on Noobpreneur.com.
  • Why Choosing a Charity to Support Can Be Great for Business

    Ivan Widjaya
    29 Jan 2015 | 8:02 pm
    If you run a small business, then having a charity you support can offer lots of benefits – as well as just the satisfaction of helping a good cause. With philanthropy a big deal in the social media age, charitable giving can allow you to gain some good publicity, perform interesting marketing activities, and also build good relationships within the local or wider community.… Continue reading » The post Why Choosing a Charity to Support Can Be Great for Business appeared first on Noobpreneur.com.
  • Using the Big Five to Start Your Entrepreneurial Project

    Ivan Widjaya
    29 Jan 2015 | 6:28 am
    There is no doubt that the world economy has undergone some dramatic and fundamental changes over the past decade. Jobs and careers which were once viewed as incredibly stable have become less so. Previously solid corporations have become vulnerable. One of the offshoots of the economic upheaval is the rethinking of the traditional and somewhat time honored definition of “having a career.” The number of individuals opting out of the traditional career path continues to grow.… Continue reading » The post Using the Big Five to Start Your Entrepreneurial Project appeared…
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    Big Brand System

  • Demystifying the Art of Action Planning

    Karyn Greenstreet
    28 Jan 2015 | 3:00 am
    Do you have an area in your business where you want to grow, change, be more successful? Sometimes it feels like you can’t get there fast enough. Setting goals can seem intimidating until you realize goals are simply stated outcomes: be more profitable, finish a big project, launch a new service, or help more clients. It’s more than a mere wish list; it’s stating what you want from life. The trick is to get from goal setting to goal attainment. That’s where we hit potholes and brick walls. Being a planner rather than a jumper will get you results quicker. Start with Big Picture Goals…
  • Here’s Why I’m Singing in the Rain on the New Big Brand System

    Pamela Wilson
    15 Jan 2015 | 3:00 am
    Last July, I joined the team at Copyblogger Media. And within a few days of starting, I got my first glimpse behind-the-scenes at our newest product, the Rainmaker Platform. When I first saw it, it was still in beta form. It was a little like seeing a baby who’s learning to walk: you can see the potential, and see it not meeting its potential at the same time. Luckily, we have an amazing team working hard to make the Rainmaker Platform great It’s not the same product I saw last July. It’s a robust, powerful, easy-to-use solution for online businesses. And week by week, I got…
  • You Have Something to Offer: Let’s Get It Noticed

    Pamela Wilson
    31 Dec 2014 | 3:00 am
    Why are you in business? I mean, seriously, why would you take the risk of running your own business? It’s not like it’s easy. I’ll tell you why I did it. Maybe you have a similar story? Back in 1992, I was at the beginning of my career as a graphic designer. I got a job right out of college working at a design studio in Miami. Five years later, I found myself newly married. I had just given birth to my first child. And I couldn’t imagine going back into the office. I tried to fathom putting this helpless baby into the arms of someone else, and returning to my drafting table and…
  • Why You Need an Impact Table to Write Better Copy (Waaay Faster)

    Amy Harrison
    17 Dec 2014 | 3:00 am
    I’m so pleased to have Amy Harrison back on the pages of Big Brand System. Today, Amy shares a powerful secret for creating persuasive  copy that resonates with your prospects. And, she’s sharing a free, downloadable worksheet you can use every time you need to write copy that’s compelling and convincing … and that converts. Find your free worksheet at the bottom of this post. –Pamela As a smart marketer, you know there’s no such thing as a magic button for creating mesmerizing copy, right? Compelling content that attracts, engages and converts only comes after shedding blood,…
  • 16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead

    Pamela Wilson
    3 Dec 2014 | 3:00 am
    Your big brand doesn’t just happen. It’s not a fluke. It’s the result of deliberate actions, taken consistently over time. But what should you focus on first? And how should you go about getting things done? In today’s post, I’m sharing sixteen ways you can whip your brand (and your business) into shape. Take this list, and use it as: Your to-do list for the upcoming new year Your growth plan for the near future Your motivation to get the items mentioned done, once and for all Your reading and resource list to learn more about areas you struggle with The first area of focus is (as…
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    Bulldog Drummond - Uncommon Sense

  • BULLDOG DESIGNS: TYO

    Bulldog Drummond
    26 Jan 2015 | 8:02 am
    Christopher Rutgers began Outdoor Outreach with the goal of helping at-risk teens in San Diego experience the incredible transformative power of the outdoors. Fifteen years later, it’s one of the most successful regional outdoor programs in the U.S. But Chris realized there was still a huge gap to fill and an entire generation of youth desperately in need of the types of transformation he was able to achieve regionally. That’s why he started Transforming Youth Outdoors—an online community that exists to equip passionate outdoor enthusiasts around the country to better serve the teens in…
  • The Campaign That Got People Talking And 5 Year Olds Swearing

    Bulldog Drummond
    22 Jan 2015 | 7:09 am
  • Live Adventurously

    Bulldog Drummond
    20 Jan 2015 | 8:24 am
    At Italy’s biggest slackline festival, attendees (or slackers, as they’re called) showed their adventures spirits and stunning balance hanging above the Italian Alps in tightropes.
  • Why Strategists Should Lift Weights to Learn About Making Shit Happen

    Bulldog Drummond
    19 Jan 2015 | 7:35 am
    Written by Tom Donald “The goal is not the thing itself. Talking about it is not execution. Please stop confusing goals and plans with the actual doing of things.” -@GymJones Too often, developing strategy is a bookish, quasi-academic exercise. Purple Cows are thrown into Blue Oceans to find the Tipping Point that will Nudge the Herd to Eat The Big Fish. And, self-proclaimed strategists are often aloof, elite and too removed from the reality of closing sales and making shit actually happen. Too few marketing strategists have actually made anything, sold anything or been hands-on…
  • Lessons From A Start-Up As They Happen

    Bulldog Drummond
    16 Jan 2015 | 8:53 am
    Chapter 3: The Engine Written by Erika McKellar and Elisa Hills As founders of a startup, our challenge is to build a fuel-efficient engine from the onset to efficiently gain the most power and the furthest distance. To meet the challenge we’ve transformed our greatest weakness into our greatest opportunities, leading us to create an honest 360-degree picture of our business in the market. It hasn’t been easy to call our own baby ugly, but it’s necessary for a successful launch and to generate sustainable brand awareness. Every business has weaknesses—it’s harnessing them that…
 
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    EpicLaunch

  • An Interview with Joseph J Sherman: Leadership and Personal Development for Entrepreneurs

    EpicLaunch
    28 Jan 2015 | 12:51 am
    Today we’re talking with Joseph J Sherman, a marketing strategist with a hunger for spreading his knowledge to eager young entrepreneurs. Joseph lecturers on Leadership and Personal Development at Ohr Somayach Tanenbaum College in Jerusalem, Israel. The course is based on The Rebbe of Piaseczna’s Chovas HaTalmidim, with case studies from Harvard Business School. By teaching these students the ways of becoming a powerful leaders, he believes he is giving them lifelong tools to be successful entrepreneurs. How and where did you get the idea for your course? Rabbi Issamar Ginzberg…
  • Supply Chain Management

    EpicLaunch
    28 Jan 2015 | 12:49 am
    Getting your MBA is the first step toward a multitude of new career opportunities, perhaps some that you hadn’t even considered before. Supply Chain Management (SCM) is one such opportunity . Described simply, SCM involves improving efficiencies and coordinating production, inventory, location and transportation among the participants in a supply chain, but there is a lot more to this rapidly growing sector. Based on a new MHI report, the logistics/supply chain business will be looking to fill 1.4 million jobs, or roughly 270,000 jobs per year through 2018. The major in greatest demand for…
  • A Latest Technology Used to the Secret of Success in Your Workplace

    EpicLaunch
    28 Jan 2015 | 12:47 am
    Productivity is a must when you are running your business or your own company. If you have employees to deal with and you want to be sure that they are being productive , you would do your best to make sure that they are actually doing their job. You are their boss and it is only right that you know if they are really working or just fooling around the computer. Now you ask, is there a way for you to find out if they are diligent enough in doing their work? Well great news because the answer to that is yes. What Is Spytector and What Exactly Does It Do? We all want productivity to happen in…
  • Modern Machines: Can a Barcode Scanner System Boost Your Business?

    EpicLaunch
    28 Jan 2015 | 12:45 am
    Believe it or not, there was a time and place when mail, products, and other consumer goods had to be sorted manually. Today, barcode scanners have made it easier for businesses to manage inventory and track letters. However, many businesses view barcodes as a simple necessity to help make business easier to do on a daily basis. In reality, barcode scanners can provide your business with numerous benefits. Greater Accuracy Without barcode scanners, your business and its employees would be forced to manually enter information about packages that arrive or products that are sold. In the…
  • Why You Should Still File for a PPI Claim

    EpicLaunch
    28 Jan 2015 | 12:43 am
    The question that is lately on the minds of consumers is whether it still makes sense to claim for mis-sold PPI now that it is already 2015. The answer is a definite yes. Don’t fall into the trap of believing that just because this PPI scandal has been going on for so along already that by now the banks have done their part to right all their wrongs. In spite of the millions of victims that have been successful with their claims, there are still millions that have either been unfairly rejected or have yet to realize that they are legible to make a claim. Banks Have Not Been So Willing…
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    Web Marketing Therapy Blog

  • Digital Marketing Dysfunction: Hoarding

    Lorrie Thomas
    28 Jan 2015 | 8:24 am
    A common diagnosis I identify when treating marketing dysfunction is hoarding disorder. Most of us have seen the TV shows about people who have houses overrun with clutter, but many entrepreneurs and small business owners don’t realize that what horrifies them on TV might be something they suffer from in their business practices. Hoarding in Marketing Hoarding is a disorder. It is a difficulty of discarding or parting with possessions. In simpler terms, hoarding is clutter. It has been popularized by TV shows that involve extreme hoarding, where people have so much stuff piled up all…
  • Facebook’s New Feature: Calls-to-Action

    Katherine L. Garcia
    21 Jan 2015 | 1:22 pm
    Facebook has a new feature, which allows page admins to add a call-to-action button to Facebook’s pages. Page admins can select from a group of call-to-action buttons to add to the top of their business page. The calls-to-action available are: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video Calls-to-action tell users where to go. When people visit your homepage, you can tell site visitors to sign up for a newsletter, call the company,  etc., by your calls-to-action. The new calls-to-action feature on Facebook is a smart way to lure people into your site, app, game,…
  • The Comfort Zone is No Place for Marketing

    virtualwordspecialist
    7 Jan 2015 | 7:07 pm
    It’s unhealthy in marketing to get comfortable. As the web evolves (and it does often), we must evolve if we want to keep up and remain relevant. Get motivated! Here’s to healthy marketing decisions in 2015.      
  • New Year’s Marketing Resolution

    Lorrie Thomas
    5 Jan 2015 | 1:15 pm
    What Marketing Resolutions CAN you make? Ok, now make them happen!!
  • Happy Holidays!

    Katherine L. Garcia
    22 Dec 2014 | 3:49 pm
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    23 Jan 2015 | 2:23 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • Should you offer a payment plan for your online course?

    David Siteman Garland
    14 Nov 2014 | 1:13 pm
    Great question! First of all, I’ve done it (and seen it done) EVERY way under the sun. Payment plans can be great for bringing in new customers (buyers LOVE spreading out payments) but also come with some additional work (i.e. the few bad apples that will try to screw you). Overall, having a payment plan option (including our big 12 pay option for Create Awesome Online courses over 12 months) has been a huge success for us (mixed with a headache or 5). That being said, whether YOU should do a payment plan for your course depends on a few factors. Here are a few tip-a-roos: 1. If you are…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
 
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    Launch Grow Joy

  • How to use Facebook ads for your product-based business with @RickMulready

    launchgrowjoy
    29 Jan 2015 | 12:42 pm
    Are you thinking of investing in Facebook ads because your Facebook reach is A LOT lower than it has ever been? Unfortunately, if you want want to get in front of your existing fans (and connect with some new ones),... The post How to use Facebook ads for your product-based business with @RickMulready appeared first on Launch Grow Joy.
  • Are you making these mistakes with your product line?

    launchgrowjoy
    13 Jan 2015 | 12:00 pm
    I hope 2015 is off to a great start for you! I’m starting 2015 full of excitement and I can’t wait to share what I have in store for you… But first I wanted to share a story with you…... The post Are you making these mistakes with your product line? appeared first on Launch Grow Joy.
  • More than 50 Facebook marketing tips for entrepreneurs

    launchgrowjoy
    12 Jan 2015 | 10:41 am
    With Facebook’s ever changing algorithms and rules, it’s even tougher to get noticed when you are trying to market your business on Facebook and connect with your audience. Did you know that less than 10% of what you post on... The post More than 50 Facebook marketing tips for entrepreneurs appeared first on Launch Grow Joy.
  • More than 25 tips on how to overcome challenges as an entrepreneur with handmade products

    launchgrowjoy
    6 Jan 2015 | 9:37 am
    Are you an entrepreneur with handmade products? If so, there are some unique challenges that you might be facing that other entrepreneurs with factory-made products might not encounter. The biggest challenge is the time factor – if you are making... The post More than 25 tips on how to overcome challenges as an entrepreneur with handmade products appeared first on Launch Grow Joy.
  • Three lessons I learned in 2014 and what’s ahead for 2015

    launchgrowjoy
    31 Dec 2014 | 11:21 am
    Wow, it’s been an amazing year! With the launch of this podcast and Get Media Happy, as well as a few other projects, I’ve definitely been busy, but I also had time to take a summer vacation and much needed... The post Three lessons I learned in 2014 and what’s ahead for 2015 appeared first on Launch Grow Joy.
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    The Metropreneur Columbus

  • Alpha Suit Outfitting Columbus’ Young Professionals

    Susan Post
    30 Jan 2015 | 8:35 am
    A well-fitting suit is iconic and timeless, but “Off the rack clothing is made for everybody so it doesn’t fit anybody,” so says the owner of Alpha Suit, a new custom men’s clothier. Sean McKee brings over 20 years of experience serving high-end clients to the venture that aims to make custom suits more affordable […]
  • Boline Apothecary Headed to New Location with Expanded Services

    Susan Post
    29 Jan 2015 | 5:00 am
    Clintonville herb shop Boline Apothecary is headed to new digs at 15 W Dunedin Rd. right behind Global Gallery in the heart of the neighborhood. For a store that opened in April of last year, an early move is a bit of an unexpected twist, but Proprietor Lily Shahar Kunning is turning it into an […]
  • 10Xelerator Company Panopticon Lands New CEO

    Susan Post
    28 Jan 2015 | 5:00 am
    A strategic new hire means big things for one of the companies spurring from the Founder’s Factory 10Xelerator program. Video game security software specialists Panopticon Labs recently brought former Director of Information Security, Risk and Security Architecture for Cardinal Health Mark Tomallo on as CEO. “I met Matt [Cook] and Amy [Szabo] (Panopticon founders) as part of the […]
  • Opal Stackhouse Builds Couch Bike for New Belgium Brewery

    Susan Post
    27 Jan 2015 | 5:00 am
    Columbus is getting a new beer and it’s very own couch bike. Yes, a couch bike is a thing and it’s here to introduce Fort Collins-based New Belgium Brewery’s Slow Ride Session Ale. While the brewery isn’t from Columbus, local reinvention specialists at Opal Stackhouse were tasked with creating the love-seat-sized contraption that will travel […]
  • Urban Nature Creating Community Development Strategies

    Susan Post
    26 Jan 2015 | 5:00 am
    There is certainly no shortage of urban development happening in Columbus. Mixed-use buildings and housing developments are cropping up in practically every neighborhood in the core of the city. But with each new building comes a change to the community in which it’s located. How is a building going to fit into an existing community? […]
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    Blogtrepreneur - For Busy Entrepreneurs

  • Press Release Success in a Post-Panda World

    Blogtrepreneur
    13 Jan 2015 | 7:00 am
    There’s no shortage of guides out there that will tell you how to format you press release or offer strategies on pushing out catchy headlines to catch the eyes of journalists. I should know, I wrote a pretty good one myself. Likewise, there’s also no shortage of advice out there about filling your release with keywords so as to positively influence search results and place your content higher up in Google’s rankings. I should know, I’ve been railing against such advice for years. But most sites aren’t to blame for this bad advice – nine times out of ten, they just have old…
  • 4 AdSense Alternatives Every Webmaster Should Use

    Blogtrepreneur
    11 Jan 2015 | 7:00 am
    Google AdSense is the best known method for generating an income from a website or blog. Google uses the browsing history and cookies in the browsers of your visitors to automatically display ads based on the interests of your visitors. Sites that optimize the placement and coloring of AdSense ad blocks to increase clicks can make more money from them through increased impressions and elevated click through rates. The more traffic you drive to your site, the more money you can make. Even if you are driving as many impressions as possible and have tested different placements for your ad…
  • 3 Social Media Icon Design Styles that Add Flavor to Your Website

    Blogtrepreneur
    9 Jan 2015 | 7:00 am
    Site visitors make snap judgments about you within seconds of loading your pages. They're likely to notice what your brand is all about, what your website's niche is and even what your take on your industry's hottest topics are. But the biggest things that will stand out are the visuals – your site's design, your logo and the images you use as illustrations and navigation cues. Humans process imagery far more efficiently than text. In today's web browsing culture of "bounce in, bounce out," you've only got so many milliseconds to grab people's attention and help them feel that they've…
  • Interview with Olivia Fabian, Founder of OFabz Swimwear

    Blogtrepreneur
    7 Jan 2015 | 7:00 am
    Entrepreneur: Olivia FabianCompany: OFabz; http://www.ofabz.com/Age: 26Location: Fort Wayne, IndianaOlivia Fabian is the owner of OFabz Swimwear, manufacturer of cutie, retro swimwear sold at boutiques across the U.S., Australia, and Western Europe. This company, formed in 2010, is committed to its “made in the USA” label and designs and manufactures its swimwear lines from its Fort Wayne headquarters. Tell us a little about yourself and how you got started in the fashion business? My interest in fashion began with my mother. She made figure skating costumes for competitive figure skaters…
  • Interview with Anton Babich, Founder of Anton Alexander Menswear

    Blogtrepreneur
    26 Dec 2014 | 7:09 am
    Entrepreneur: Anton BabichCompany: Anton Alexander; http://antonalexander.com/Age: 28Location: Fort Wayne, IndianaAnton Babich launched the Anton Alexander line in 2011 for men seeking an edgier look. His shirts are bold and vibrant, yet top quality – incorporating innovative materials that keep the body dry. The custom clothing is handmade at his Fort Wayne production facility and ships within one day of ordering. Anton recently funded 130 percent of his operations by submitting his apparel ideas to Kickstarter.com, the world’s largest crowd source funding website. Tell us a little about…
 
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    That Bookkeeper

  • A Preview of What's to Come

    Eric Matthews
    5 Jan 2015 | 4:00 am
    I want to start by welcoming everyone to 2015. No matter how good or how bad 2014 was, my wish is that we can make this year even better. One thing I believe is important in business is to regularly improve your skills. This year, I'd like to make this site a great resource for anyone wanting to get better at their company's bookkeeping. Much of the information I have provided here has been big picture topics, but I'm going to be spending more time working on practical lessons on bookkeeping, bookkeeping software, and the other essential tools you use everyday to run your small business. One…
  • Thanks for another great year!

    Eric Matthews
    22 Dec 2014 | 4:00 am
    Almost 5 years ago I decided to buy thatbookkeeper.com and figure out how I could move some of my business online. I’m sure the mistakes made far exceeds the lessons learned but it’s been a great experience. I really want to thank all of you. It’s so great getting to interact with all of you throughout the year. Your emails and comments are always insightful. I have a few ideas for 2015 that I’m really excited about. I want to create more instructional material next year, and expand beyond text-based content. That’s not to say I won’t also publish regular blog posts as…
  • Improve productivity by taking time off

    Eric Matthews
    15 Dec 2014 | 4:00 am
    December is the month where being an entrepreneur really hits home for me.As a child this was the greatest time of year. I mentally checked out of school early in the month, and for the most part my teachers accounted for that and let the class coast into the holidays.As an employee it wasn’t much different. When I was pumping gas or selling computers, the workload was more intense around the holidays, but only physically. It was easy to spend the 8 hours daydreaming at most of those early jobs. Even if the work was hard, it wasn’t my business. As soon as my feet left the building my mind…
  • Fighting the winter blues

    Eric Matthews
    27 Nov 2014 | 4:00 am
    The days are getting shorter. Although we were blessed with an unusually warm Halloween this year, November was quick to throw snow on the ground and it hasn't looked back since. When you combine that with the clock going back an hour, we're now in that part of the year where it's dark when the kids leave for school, and it's dark again when the clock strikes supper. I thought I'd take a minute to talk about SAD (seasonal affective disorder). Why? Well, I'm guessing a lot of my readers work in offices (probably a lot of home offices too), and spend a lot of time in front of a computer. When…
  • Just Get Started

    Eric Matthews
    25 Nov 2014 | 4:30 am
    Have no fear of perfection - you'll never reach it. -Salvador Dali Being a perfectionist can be dangerous. You're never going to achieve it. Some people do end up achieving greatness along the way to perfection, but more often than not people just don't bother getting started because they know that they'll never do it "perfectly". This is very true about running a small business. Heck, just getting started in the first place is where most would-be entrepreneurs fall down. How many people tell you about their great idea for a business? How many of them actually do it? Just get started... I…
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    Barbara’s Blog

  • The Entrepreneur Track

    Barbara Weltman
    29 Jan 2015 | 1:00 am
    Follow @BarbaraWeltman When I was in high school in the mid-60s, the New York City school system had three tracks: academic (for those planning to go to college), commercial (for those planning to become secretaries and bookkeepers), and general (for everyone else; those planning to go into the trades or automotive, or join the military). I think there are three tracks for startups as well: lifestyle businesses, scalable businesses, and businesses that change the world. Let me explain what these are and why it’s important to know this at the outset: Lifestyle businesses Lifestyle businesses…
  • What to Do About Sec. 179 Uncertainty

    Barbara Weltman
    22 Jan 2015 | 1:00 am
    Follow @BarbaraWeltman Here’s the catch-22 for businesses: in order to increase their capital good, equipment is necessary, but to get the equipment, businesses may lack the capital and need tax incentives to help pay for it … and those incentives are currently up in the air. The extension of the favorable dollar limit on first-year expensing (the so-called Sec. 179 deduction), which was enacted on December 19, 2014, has already expired! The $500,000 limit that was extended for 2014 no longer applies; instead the dollar limit is set at $25,000, unless Congress takes action. Businesses…
  • Are You Prepared for … ?

    Barbara Weltman
    15 Jan 2015 | 1:00 am
    Follow @BarbaraWeltman Donald Rumsfeld, Secretary of Defense under Bush 2, said: “There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. These are things we don’t know we don’t know.” In business things are constantly changing, because of technology, legal developments, and Mother Nature, creating a never-ending pool of unknown unknowns. Here’s what we know so far and should prepare for (i.e., how to deal with the known unknowns). Virtual currency…
  • Ideas for Protecting Sensitive Employee and Contractor Data Before E-File Season

    Barbara Weltman
    8 Jan 2015 | 1:00 am
    Follow @BarbaraWeltman Privacy laws and common sense dictate that you take action to protect information about your employees and independent contractors. As the deadline approaches for providing W-2s or 1099s to workers, it’s important to safeguard keep security of their Social Security numbers and other sensitive information. eFile4Biz, an IRS-authorized e-file provider for online processing of 1099s and W-2s, shares these guidelines: Keep only the information you need. Eliminate or archive older data. Set routine procedures for tasks, such as when/how to dispose of tools that contain…
  • Five New Year’s Resolutions

    Barbara Weltman
    1 Jan 2015 | 1:00 am
    Follow @BarbaraWeltman While few keep them, it doesn’t stop us from making them every year. Here are my five favorites. (This is adapted from an article published in Big Ideas for Small Business® in 2011.) 1. Listen better There are a variety of reasons why people fail to listen when other people talk: they’d rather talk, they get distracted, they are preoccupied with their own thoughts and conclusions, or they find the other person boring. Still, other people, especially your staff and customers, may have something valuable to say and you need to listen carefully. Become an…
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    Small Business Marketing Blog

  • 3 ways small businesses can stay productive on snow days

    brafton
    26 Jan 2015 | 7:30 am
    Snow days occupy a special place in many consumers' minds. Some might think back to their days in elementary school spent looking out the window and waiting for the radio to call out school closures, while others conjure images of their neighborhoods transformed into idyllic winter wonderlands.  While this kind of daydreaming may be fine for most people, small-business owners may get a little nervous at the prospect of a storm that can shut down an entire city for several days. If your business thrives on in-store traffic and sales, you might shudder at the thought of a…
  • How to manage problematic employees

    brafton
    20 Jan 2015 | 3:43 am
    As a small-business owner, you're probably well aware of how much you need to stretch every penny. When resources are tight, it's up to you to find new revenue for that next project or room in the budget for more promotional products. Depending on your team, your employees might be your most valuable resource, but what happens when you can't get them to work to the best of their abilities? Problematic employees can cause large corporations to stumble over otherwise sound business plans, and the effect is magnified when you have fewer people in a smaller office. If you see any…
  • 3 ways to boost likes and shares on Facebook

    brafton
    19 Jan 2015 | 4:31 am
    Social media was once a place for friends to hang out with each other in a digital space, but with so many consumers communicating with each other, retail businesses couldn't resist entering the world of Facebook, too. Just like email marketing and television advertising before it, social media has become an integral part of any comprehensive outreach strategy. While Facebook allows businesses to pay for their posts and pages to be promoted on users' news feeds, small businesses likely don't have the financial wiggle room to simply buy more customers. However, that doesn't…
  • What do guerrilla marketing and National Opposite Day have in common?

    brafton
    16 Jan 2015 | 4:18 am
    When it comes to marketing campaigns, most small businesses opt for the safer route. Maybe this means posting only once a week to a Twitter account or purchasing a limited number of promotional products. While you might fall into this category, it's not too late to break your small business out of its marketing shell and try some new disruptive strategies to increase revenue. Though you probably haven't thought about "Opposite Day" since your time on the school playground, January 25 marks National Opposite Day. This whimsical day isn't all about pranks and…
  • How much is employee turnover costing your small business?

    brafton
    15 Jan 2015 | 2:42 am
    Small businesses traditionally have smaller margins for error than larger organizations. While big-box stores might have enough capital in reserve to survive a period of poor sales, your independently run company might never be able to recover from falling just a few steps behind your competitors. In fact, this razor-thin line between solvency and bankruptcy is affected by more than just the volume of product you push. While your customers might value the products and services that you sell, your employees are the real drivers of economic growth within your small business. If you've been…
 
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    codelessinteractive.com

  • How Do You Create Marketing Strategies and Tactics? [Video]

    Brad Smith
    21 Jan 2015 | 3:00 am
    If you asked 10 different people what a marketing strategy is, then you’d get 10 different answers. How do you figure out who knows what they’re talking about and who’s full of it? In this video, we’ll explain what it is, and why it’s important. (Note: This was one of our first videos in this style, so please the forgive poor sound. These issues have been fixed in new videos.) Here’s a still image of the whiteboard for reference: Video Transcription for “What is a Marketing Strategy” If you asked 10 people, 10 different people what a marketing…
  • What are Landing Pages? An Introductory Guide

    Brad Smith
    19 Jan 2015 | 7:05 am
    Well-designed, optimized landing pages are absolutely crucial when it comes to generating leads. A landing page is a web page that a visitor can arrive at or “land” on, typically by clicking a link from that website’s home page or directly from some other promotional material (i.e. email campaign or advertisement). And according to research done by Hubspot, companies who increased their number of landing pages from 10 to 15 saw a 55% increase in lead generation. Companies with 40 or more landing pages saw an even higher spike in leads. When we think about the purpose and function of a…
  • How to Cure Low Sales (And S@!**Y Conversions) [Video]

    Brad Smith
    7 Jan 2015 | 3:00 am
    Many companies treat all visitors the same, which usually results in terrible conversion rates and low sales. In this video, we’re going to walk you through some examples of how to break down your website, and segment different users to pinpoint problem areas and quickly address “low hanging fruit”. (Note: This was one of our first videos in this style, so please forgive bad lighting & sound. These issues have been fixed in new videos.) Here’s a still image of the whiteboard for reference: Video Transcription for Cure Low Sales Hello, and thank you for checking…
  • 3 Website Traffic Tips to 2X Your Growth

    Brad Smith
    17 Dec 2014 | 2:00 am
    Most companies know how to grow their website traffic 10% year over year. But how do you grow it exponentially? One of the most common questions we get when speaking directly to business owners, or to the entire management teams (CEOs, CMOs, VPs and Directors of Marketing) is how to prioritize their promotional efforts. They more or less know where the traffic’s coming from currently. And they might know how to get it up 10% or 20%. But how do you really start growing 50%, 100%, 200% year over year? There are many different ways to answer this, but one of the ways we personally like is…
  • How to Get Started Creating Inbound Marketing Campaigns

    Brad Smith
    10 Dec 2014 | 3:00 am
    You know what inbound marketing is. You’re also familiar with personas and how they influence things like content, social media, and every other aspect of the inbound marketing methodology. But just knowing and understanding these things isn’t quite enough. And if you have any interest in turning strangers into devoted customers (which you probably do, as that’s kind of the whole point of this stuff), these important inbound marketing elements need to work with one another, perfectly intertwined and carefully executed. An inbound marketing campaign is a specific, defined series of…
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    Adrian Swinscoe

  • Why Relying Only On Reactive Customer Service Is No Longer Good Enough

    adrianswinscoe
    29 Jan 2015 | 8:24 am
    Or Transform Your Customer Experience By Making Your Customer Service Proactive – Part 1 Over the course of the last year, I’ve written a few times about the opportunity that proactive customer service offers. However, on review, the articles have only offered a partial view of the opportunity, the business case, the impact on customer […]
  • Proactive customer service will pay back ten fold – Interview with Matt Lautz of Corvisa

    adrianswinscoe
    23 Jan 2015 | 10:42 am
    View image | gettyimages.com Today’s interview is with Matt Lautz, President and CIO of CorvisaCloud, a provider of call centre software and a cloud based enterprise communications platform. Matt joins me today to talk about B2B customer service and customer experience, why it needs to improve, what lessons B2B can learnt from B2C and a […]
  • How To Avoid Damaging The Customer Experience During Hold Time

    adrianswinscoe
    21 Jan 2015 | 1:55 am
    This is a guest post from Alison Brattle, Marketing Manager at AchieveGlobal. Customer service is an increasingly difficult job: consumers expect prompt service and a timely resolution to their problem—and they do not like delays. Most of all, customers hate being put on hold; unfortunately, however, it’s a situation that’s largely unavoidable. Learning how to […]
  • Startupland – Zendesk’s journey from a kitchen table in Denmark to the NYSE – Interview with Mikkel Svane

    adrianswinscoe
    18 Jan 2015 | 11:05 am
    Today’s interview is with Mikkel Svane, Chief Executive Officer and Founder of Zendesk, a fast growing and recently listed (NYSE) cloud based customer service platform. Mikkel joins me today to talk about: Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business – his new book that tells the story of […]
  • Customer experience, self service and the wrong type of apologies

    adrianswinscoe
    13 Jan 2015 | 6:49 am
    Here’s a story from a recent visit to the local branch of my bank to pay in a cheque. Remember them? Cheques, that is. Anyway, it’s a while since I’ve visited the bank and on entering I noticed that they have gone through a bit of a refurbishment. This has meant that they have removed […]
 
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    EnMast

  • Hottest small business articles | January 2015

    Devan Perine
    30 Jan 2015 | 9:52 am
    For small business owners, the new year often means a lot of new stuff: new budgets, new goals, and new employees. So we focussed on hiring in January. We wanted you to be enlightened and equipped to navigate the murky waters of hiring.  We even gave away one of our most powerful tools, The Business Owner’s Guide for Employee Interviews! (Still free for download until February 1st!)  AND we hosted a fantastic webinar with Dave Delaney: The 2015 Guide to Using LinkedIn. It was such a huge hit that we’re offering it again in April. (Register here!) We have just a few more slots…
  • The key to organic business growth: Don’t let your business get stagnant

    Brad Farris
    29 Jan 2015 | 6:00 am
    This article originally published at Anchor Advisors. “What is the difference between a living thing and a dead thing? In the medical world, a clinical definition of death is a body that does not change. Change is life. Stagnation is death. If you don’t change, you die. It’s that simple. It’s that scary.” – Leonard Sweet Let’s face it. The last four or five years have not been boom years for small business. If your business is growing; well done. You are beating the averages. But for most businesses with 20 or fewer employees, while we are back to…
  • 4 ways to include your team in the hiring process

    Kaleigh Moore
    28 Jan 2015 | 6:00 am
    It might be tempting to approach the hiring process in a do-it-yourself fashion. After all, as the leader of your business, you know what you’re looking for. You have the details of the role you’re hiring for and likely have an ideal candidate in mind, too. But often times, including your team in the hiring process means a you’ll achieve a more well-rounded approach to hiring. Getting outside perspective from your team not only shows you trust and respect their opinions, but means they will be more on board with the new hire when the final decision is made. There 4 are main…
  • The 2015 Guide to Using LinkedIn

    EnMast Editor
    27 Jan 2015 | 9:42 am
    To watch the 2015 Guide to Using LinkedIn webinar, enter in password “Jan2015″: Note: This video will only be available until February 9th, 2015.           The post The 2015 Guide to Using LinkedIn appeared first on EnMast.
  • The ULTIMATE Small Business Hiring Guide: Everything you need to know about hiring an employee

    Brad Farris
    26 Jan 2015 | 12:57 pm
    Small business hiring is an essential (and often challenging) facet of entrepreneurship. Any business owner who’s made a bad hire (and most of us have) can tell you the pain of realizing your mistake and trying again and again to “fix” the bad hire, before you finally fire them. Not to mention the money and time you’ve spent interviewing, training them, and then fixing their errors! It’s no doubt that bad hires are expensive. Image via grasshopper.com So, to save you all that heartache, toil, and money, we’d like to share our 8 step process for hiring with you. You’ll find that…
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    Small Business Bonfire

  • Bonfire Buzz: Small Business Roundup, Jan. 25-31

    Small Business Bonfire Community
    31 Jan 2015 | 2:30 am
    Happy Saturday, fellow small business owners! The Bonfire team has been scouring the web to find the most useful, interesting, and relevant articles for you. Here is a visual collection of some of the best small business articles we found online this week, January 25-31. Enjoy!         You're reading: Bonfire Buzz: Small Business Roundup, Jan. 25-31 from the Small Business Bonfire. If you enjoyed this post, make sure you follow us on Twitter, Facebook and Google+. You may also want to join our free small business social network.
  • How to Maximize the ROI of Time

    Veronika Tondon
    29 Jan 2015 | 2:45 am
    By Veronika Tondon Times are changing and so is the technology that runs businesses. Well, this may be more like everything is getting simplified. But there are some interesting implications of the dynamic cloud-centric world. In a world of tools, content and mobility the commodity that becomes most scarce is time. As as an entrepreneur, I may have access to global technology, workforce and of course capital. But, I may run out of one critical resource. That resource is today’s ever more competitive world, is time. How does that hold true? Let’s take an example. In a 20-hour week,…
  • 8 Ways to Resuscitate Dead and Buried Blog Posts

    Alyssa Gregory
    28 Jan 2015 | 3:39 am
    By Alyssa Gregory If you blog regularly, one common challenge you likely face is coming up with blog topics to write about on a consistent basis. This article on where to find blog post topic ideas can help with that. Another way to keep interesting content on your blog is to refresh blog posts written a long time ago. These forgotten posts can be very useful, especially if they didn’t make that big of a splash the first time around. Here’s how to do it. 1. Update the Content of the Post Time passes and things change. You learn more and experience more. And maybe even your perspective…
  • 7 Ways to Bridge the Gap Between Slow and Busy Seasons

    Meredith Wood
    27 Jan 2015 | 2:32 am
    By Meredith Wood Does your business feel the rush of certain seasons and the slump of others? Around the holidays things couldn’t be more hectic, then comes January and it all feels like it comes to a screeching halt? Without money constantly streaming in, you may have to stretch the funds you brought in during three months of activity to last a year. As a business owner, you can intelligently prepare for the busy season and make the most out of your slow season. Here’s how to manage this ebbs and flows naturally found in any seasonal business. 1. Spend Your Money Carefully When you have…
  • How to Promote an Employee

    Emily Suess
    26 Jan 2015 | 4:21 am
    By Emily Suess You might think that employee promotion is a simple event where smiles, good wishes, and pats on the back abound. That is, unless you’ve ever worked in any business environment where three or more people are employed. The truth is that promoting small business employees can turn into a sticky situation that leads to hurt feelings and resentment. If not handled in the right way, negative emotions like jealousy can slow, or even completely halt, the gears that keep your business moving forward. To minimize the fallout, be fair and consistent. Set Minimum Standards All employees…
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    B2B CFO® Metro NY/NJ

  • Planning for Increased Cash? Focus on Business Performance!

    Keith Simmons
    17 Jan 2015 | 7:53 pm
    Check Out Business Podcasts at Blog Talk Radio with YPI Consultants LLC on BlogTalkRadio with P|E|A|K Radio on BlogTalkRadio Considering ways to improve business performance can be a complex task. Often there are a variety of factors involved. How do you determine where to begin when more than one issue is present?… Read more >The post Planning for Increased Cash? Focus on Business Performance! appeared first on B2B CFO® Metro NY/NJ.
  • Certified Business Transition Expert

    Jerry Snearly
    20 Dec 2014 | 4:00 am
    A great article about the Company and its drive to be on the forefront of what our clients want. With millions of privately owned business being run by baby boomers, many of these businesses will be sold in the next ten years.… Read more >The post Certified Business Transition Expert appeared first on B2B CFO® Metro NY/NJ.
  • 7 Habits of Chronically Unhappy People

    Stu Lipkin
    3 Dec 2014 | 12:17 am
    A very interesting article for those who see the glass as being half empty/full.  How many of these traits do you possess? 7 Habits of Chronically Unhappy People I often teach about happiness and what has become exceedingly clear is this: There are seven qualities chronically unhappy people have mastered.… Read more >The post 7 Habits of Chronically Unhappy People appeared first on B2B CFO® Metro NY/NJ.
  • The Absolutely Best Time to Borrow Money

    Rick Canonaco
    24 Nov 2014 | 1:00 am
    Ami Kassar makes a very simple point in his article published on Inc.com: Consider taking out a business loan when you least expect you’ll need it. As Ami goes on to say in his article, when business is good and your company is profitable, financial institutions will line-up to loan you money.… Read more >The post The Absolutely Best Time to Borrow Money appeared first on B2B CFO® Metro NY/NJ.
  • Tips for Winning the Compensation Game

    Stu Lipkin
    19 Nov 2014 | 12:00 am
    In today’s job market, competitive dynamics are changing rapidly. As a result, business owners must be willing to share the wealth just to stay in the game. What does it take to attract and retain a loyal and talented staff?… Read more >The post Tips for Winning the Compensation Game appeared first on B2B CFO® Metro NY/NJ.
 
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    CorporationCentre.ca Small Business Blog

  • How to Acquire a New Skill

    CorporationCentre.ca
    28 Jan 2015 | 11:36 am
    We are blessed to live in an extraordinary epoch of human history. At our fingertips is a repository of information (the internet) that most of our ancestors could scarcely have imagined. On the other hand, ours in an era in which the aptitudes demanded by employers and businesses is in near-constant flux. The ability to adapt and acquire new skills is a necessity for anyone who aspires to get ahead in the modern economy.But the benefits of acquiring a new skill extend far beyond the professional realm. By picking up a new hobby, learning a new language, or mastering a new technique, you can…
  • Guidelines for Pitching to the Media

    CorporationCentre.ca
    21 Jan 2015 | 12:06 pm
    There is arguably no form of advertising more effective than a favourable news story, broadcast segment, or article in an industry publication. The endorsement of a trusted media professional can expand your prospective market, and engender public trust and goodwill toward you and your business. Many businesspeople appreciate the importance of effective media relations, but there is a right way, and countless wrong ways, to communicate with media outlets.This post will recommend some general best practices for business marketing communications with the media, and detail a few “pet peeves”…
  • Professional Corporations

    CorporationCentre.ca
    14 Jan 2015 | 7:31 am
    A professional corporation is a corporation engaged in providing professional services where a member of a profession governed by its professional body allows its members to practice through a corporation as opposed to a sole proprietorship or partnership. Each professional governing body may have its own set of rules requiring certain formalities to be respected. Below are the typical requirements of professional corporations. However, it is suggested that you contact your governing body before you proceed with the incorporation of a professional corporation.Which professions can incorporate…
  • Begin your work day on a productive note

    CorporationCentre.ca
    15 Dec 2014 | 8:29 am
    Every entrepreneur, business owner, and manager aspires to enhanced productivity. The reasons for this are obvious: greater productivity is conducive to not only increased profits, but diminished stress and more free time too—highly esteemed desiderata for most people. But, like community engagement, leadership or employee morale, productivity is not necessarily an easy concept to pin down. In the abstract, we all want it. But if we are serious about realizing it (and enjoying its many benefits), we need a clear process and concrete steps by which to make it happen.One of the simplest and…
  • Post Date Your Incorporation for January 1st 2015

    CorporationCentre.ca
    3 Dec 2014 | 9:05 am
    Did you know that you can choose the incorporation date of your business? Many people choose a specific date of incorporation for personal or financial reasons. So why not make your date of incorporation the first day of the year?Order your business incorporation through CorporationCentre.ca from now until December 29th to request a January 1st 2015 incorporation date. We’ll do the paperwork as you relax during the holidays. Simply make a note in the order comments that you want a January 1st 2015 incorporation date (or any other post-date you’d prefer). Please see the table below…
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    The Biz Adviser

  • Are You A Micro-Manager or a Mentor to your Sales Team?

    Mike Major
    5 Jan 2015 | 8:14 am
    The best kind of boss is one that helps people grow in their job, by developing their skills and mentoring their development. When I worked at Ogilvy & Mather advertising, our manuals included a dictum from founder and advertising legend David Ogilvy, who said: “If we hire people better than us, we will become a company of giants.” Sadly, many business owners and sales managers instead try to “manage people” in every aspect of their work. Here are six ‘red flags’ which suggest you might be in danger of micro-managing your sales team. You monitor and manage tasks instead of…
  • How Mark Cuban Turned Trouble Into Triumph

    Charles Gaudet
    5 Dec 2014 | 1:36 pm
    “I hate to lose.” Four little words… But for billionaire entrepreneur Mark Cuban, they spelled trouble – and in typical Cuban-style, a brand new business opportunity too… When Cuban was investigated by the SEC (the charges were later dropped), one of the pieces of information that the government focused on was that short statement… That the message was in reference to a Mavericks game was considered less important. The SEC believed that because Cuban “hated to lose,” he must logically be willing to do anything to win…. Including insider trading. To Cuban, it illustrated…
  • When Old is Better Than New

    Mike Major
    26 Nov 2014 | 8:43 am
    Strange as it may seem, this is where most entrepreneurs fail miserably: encouraging previous customers to buy again. It’s easy to spend so much time focused on getting new customers that you forget about previous buyers. And before you know it, they’ve forgotten about you too. Yet retention tactics are usually the easiest, most effective and least expensive to implement. After all, you don’t have to tell past clients who you are, or explain the value of what you offer. That’s because they’ve already discovered it for themselves. And if they were happy the first…
  • How to Transfer a Call

    Mike Major
    21 Nov 2014 | 11:29 am
    I get it. You clicked to read this because you wonder what’s the big deal about transferring a phone call, right? In that case, you need to read on! As Michael Gerber points out in his E-myth books, there should be a system for every part of your operation – even for how the phone is answered and calls are transferred. This may seem too simple, even unnecessary, but in fact a telephone call is often the first contact a customer has with your business. You’ve probably heard it said “you only get one chance to make a first impression.” That may be a joke, but…
  • The Mental Ladder

    Mike Major
    17 Nov 2014 | 11:01 am
    In your area, are you the best at what you do? It’s only normal for business owners to be mighty proud of their product or service, of course, and they’re often terribly disappointed when I tell them: it doesn’t matter! Marketing professors Jack Trout and Al Ries wrote, over 30 years ago, that business is a battle of perceptions not of products. So it’s how your prospective customers see you that determines whether or not you get their business. Consumers build a “Mental Ladder” of suppliers for any products or services they need. The ladder will…
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    SBA 504 Loan Blog

  • Two Billion or Bust!

    Trey
    29 Jan 2015 | 9:10 am
    As of 12/31/14, we’ve closed loans worth $1.56 billion in total project costs. It’s taken almost 13 years and a lot of hard work by our entire team to get this far. Now we’re setting our sights on $2 billion, and we’re aiming to do it in just two years. Maybe it’s New Year optimism, maybe it’s excitement over our merger with IBERIABANK, maybe we’re just a little nuts (likely), but we’re setting a goal of getting to $2 billion in total project costs financed by the end of 2016…and we’ll need your help. There’s $438 million…
  • Beginning Again

    Trey
    23 Jan 2015 | 11:25 am
    Even though January’s almost over already, we still want to wish you a Happy New Year! Time flies when you’re having fun and/or working like crazy on small business commercial real estate loans, and that’s exactly what we’ve been doing. Both things — getting SBA 504 loans closed and having plenty of fun in the process. More on that in a minute. We’ve also been busy getting things ready for our pending merger with IBERIABANK. So far, any changes coming down the pike only look to be positive. We’ll have more resources at our disposal and being part of a…
  • Our Last Blog Post…

    Trey
    23 Dec 2014 | 7:30 am
    In all likelihood, this is our last blog post until next year. The holidays are upon us and 2015 is coming quick, whether we like it or not. You should be spending time with friends and family, and wrapping up the year properly…not reading blogs from us about commercial real estate financing. That’s not to say we’re closing up shop until next year. No way. We’re still working on getting SBA 504 loans approved, closed, and funded. We’re still here to help answer any questions you have about smarter commercial real estate financing, 504 loans, commercial…
  • Construction 101: New Construction vs. Renovations

    Trey
    26 Nov 2014 | 9:52 am
    For some businesses, simply purchasing a commercial building and just moving in works alright. Others, however, may have specific requirements for the spaces they occupy. Maybe there’s custom equipment, or a certain layout that gives a competitive advantage. When business owners want to customize their commercial facilities, there are two basic options: building something new (ground-up construction) or renovate an existing property. There are pros and cons to both, and we’re good at both because every SBA 504 project we work on is different. Here’s Shannon to explain a bit:…
  • Commercial Finance Update – November 2014

    Trey
    14 Nov 2014 | 11:33 am
    Giving Thanks (and eating a bunch of food) Thank You. We say it all the time, and we mean it. We can’t do what we do without the help and good work of others. When real estate brokers, mortgage brokers, other lenders, and past clients refer new clients to us, we’re thankful. When a small business owner chooses us to finance one of the biggest purchases he or she will ever make, we’re thankful. When the other parties involved in our projects work hard to meet deadlines and track down documents and keep the ball rolling, we’re thankful. We get to work with some amazing…
 
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    RunApptivo

  • Advantages of going paperless for small businesses

    Maya Pillai
    19 Jan 2015 | 3:35 am
    Generally small businesses have to struggle harder for financial success and growth as compared to the larger players. Going paperless is an effective and useful strategy to help small businesses compete in the marketplace today. We look at some of the advantages of going paperless. Saving Space Real estate is costly today especially in large cities. Substituting electronic documentation for the existing physical documentation ensures that a substantial amount of office space is saved. The result is   that more money is available to invest in core business areas. Environment friendly Many…
  • Small Business Events 2015

    Maya Pillai
    5 Jan 2015 | 7:33 am
    With the New Year around the corner, you as an entrepreneur would have already made your resolutions, strategies and other relevant plans to take your business to the next level. There are many who would be planning to venture into business and those who would like to diversify their business. There are many small business events that give an insight into various businesses. These events happen throughout the year and are considered to be the right place to get an idea about the latest developments and trends in a particular industry, and the demand for the concerned product. These events…
  • Top 5 Digital Marketing Trends to watch out for in 2015

    Maya Pillai
    15 Dec 2014 | 4:11 am
    In a couple of weeks’ time 2014 will draw to a close. Startups and established businesses would be burning the midnight oil to figure out various marketing and advertising strategies for next year. Though the basics of marketing has not changed much, the landscape of marketing has changed drastically. It’s an era of digital marketing. Therefore digital marketing has to be innovative enough to capture the product’s market share.  Here we have put together five trends of digital marketing that you can look out for in the year 2015. Content will be given more importance than ever- It’s…
  • Advantages of partnering with other businesses today

    Maya Pillai
    13 Nov 2014 | 5:30 am
    Today the business environment is very competitive. Organizations need considerable financial strength and constant innovation to both survive and thrive. It may be a wise move for firms to partner with other businesses to stay competitive and boost business prospects. We look at the benefits of doing the same. Increased strength and credibility – When companies partner with other successful businesses, their strength in different domains improve. There are increased financial and human resources available. Stronger marketing campaigns and better infrastructure can be realized.
  • Tips on Business Etiquette

    Maya Pillai
    11 Nov 2014 | 6:24 am
    Today, business is more than just generating more revenue and profits.  It is also about establishing and nurturing goodwill and relationships. We look at what business etiquette to follow in the workplace. Get up on your feet – Don’t follow the laidback attitude by remaining seated when being introduced to somebody new. You need to show at least the basic respect and courtesy by standing up while greeting others. Try to genuinely respect and show interest in the other person. Some people may take offence if others don’t stand up to greet or acknowledge them. To be regarded as…
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    Best Small Biz Help

  • DrumPants Misses Big Beats on ABC SharkTank

    Dawn Fotopulos
    28 Jan 2015 | 7:30 pm
    What do you get when you strap on a few sensors fed by WiFi?  You get the ability to slap yourself in odd places to create percussive sounds; hence the name “DrumPants”.  Tyler, one of the founders, is a drummer and after working with musicians, tech developers and read to wear designers, he and his partner […]
  • How to Value an Offer- ABC Shark Tank

    Dawn Fotopulos
    18 Jan 2015 | 4:38 pm
    Bello Verde should be called Bruto Nero the way he handled himself. Here is the exchange with Daymond John. How do you know if an offer for your company is worth it? The owner wants $360K for 6% ownership in the company Daymond offers him his “sweet deal” at $360 for 33% ownership. They are miles […]
  • The Future of Small Business – Keynote Address at Wingate University

    Dawn Fotopulos
    14 Jan 2015 | 11:39 am
    Why is small business so important to any economy? What happens to our communities if small businesses close their doors? I answer these questions and more in my keynote address at Wingate University.
  • Three Ways to Cut Expenses

    Dawn Fotopulos
    30 Dec 2014 | 9:32 pm
    I’m on a mission to cut expenses this year. Truth be told, I’ve been sloppy and have not paid attention to fees and charges in 2014 like I should have. I was racing around the country promoting Accounting for the Numberphobic; A Survival Guide for Small Business Owners. Now it’s time to save money. One of […]
  • 6 Holiday Marketing Tips for Small Businesses

    Dawn Fotopulos
    13 Dec 2014 | 6:16 pm
    It’s the peak of the holiday season and small businesses are looking forward to finishing the year strong. Although your customers are excited about spreading cheer, they’re also looking for the perfect gifts this season. According to National Retail Federation, it’s expected for 2014 holiday sales to be $616.9 billion, which is a 4.1 percent […]
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    Solopreneur Solutions

  • Social Media Frustration

    Donna Amos
    17 Jan 2015 | 6:28 am
    I love helping small business owners and often I am assisting clients with their social media efforts. The challenge is their expectations. Social media is not a quick fix for slow sales. Social media is one more tool to put in your marketing tool belt, not a magic pill. So we both become frustrated: they because they want results immediately and I because I want them to understand that it takes time. You don’t ask the girl to marry you on the first date! You get to know her and romance her, first. Then, if all goes well, you ask her to marry you. Social media is the same way: You have to…
  • How to Choose a Name For Your Business

    Donna Amos
    3 Jan 2015 | 3:08 pm
  • Want Visual Impact? Here’s How To Stand Out in 2015!

    Donna Amos
    1 Jan 2015 | 2:35 pm
    How will you stand out visually in the market place in 2015? I recently read a statistic that reminded me how important graphics are to our marketing strategies. Twitter started in March of 2006 and they have 285 million users. Instagram began in 2010 and they have 300 million users. I believe this demonstrates how important imagery is. It is true that a picture is worth a 1000 words. A trend that will continue to take center stage in marketing and it is important that we find ways to bring our brand to life with images. To help I wanted to share some great resources. 1. Design…
  • A Few of My Favorite Things for Blogging

    Donna Amos
    30 Dec 2014 | 2:47 pm
    This Listly is a few of my favorite things for blogging. If you have one that you use please share in the comments. A Few of My Favorite Things for Blogging View more lists from Donna Amos
  • Starting a New Business Or Growing an Existing One?

    Donna Amos
    11 Dec 2014 | 2:39 pm
    Starting a New Business or Re-energizing Your Current Business. I started my first business in 1981 with a friend and it was a dismal failure. I started my second business in 1986 and it took me three years to turn a profit, but I finally figured it out. Maybe you find yourself confronting some of the same challenges I have faced: How are you going to prepare for the journey? Do you find yourself on the edge of succeeding at something and then all of a sudden everything falls apart? It’s called self-sabotage and it kills thousands of dreams everyday. Have you struggled with knowing you are…
 
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    Funding Gates Community

  • 4 Important Changes to Small Business Tax Deductions for 2015

    Diana Mackie
    23 Jan 2015 | 9:49 am
    Small business tax deductions- they may feel complicated at times, but I think we can all agree they are ultimately, a force for good. The main point of most government tax deduction programs is to help small businesses help themselves, with economic incentives for researching how to improve your business, going green, providing more advanced education and training your employees, improving your business’ facilities- and so much more. We always advise our small business customers to work very closely with their accountant to make sure they are taking advantage of all the legal deductions…
  • Small Business News: New Accommodations May Be Required For Pregnant Workers

    Funding Gates Blog
    22 Jan 2015 | 10:27 am
    Currently, all business must abide by the Pregnancy Discrimination Act, but does the law allow for too many loopholes? What IS the legal responsibility of the employer to accommodate a pregnant worker? SCOTUS will soon be making a judgement on just that- in the case of Young v. UPS. This case specifically questions the legality and scope of the Pregnancy Discrimination Act (PDA for short)—a law enacted by Congress in 1978 to address the inclusion of pregnancy and childbirth under employers’ disability coverage. The arguments heard this month will discuss whether the scope of that law…
  • Increase Your Sign-Ups —The Art of the Sign-Up Form

    Funding Gates Blog
    20 Jan 2015 | 12:19 pm
    Subscriptions. Calls to action. The classic Sign-up form. They are the heart and soul of your small business’ marketing strategy—to gain information about potential prospects and begin the process of conversion to a sale. Without an effective call to action, your entire content marketing effort is in vain. Without a winning sign up form design, you are kissing potential leads goodbye! The sign-up form is the most important factor to a potential customer committing, or turning away- so let’s get it right! How do you make a more effective call to action and increase your sign ups? Here…
  • 12 Marketing Buzz Words to Grab Customer Attention

    Diana Mackie
    15 Jan 2015 | 11:27 am
    My favorite thing to write about is small business marketing tips! To kick off 2015, I am going to introduce you all to the concept of “buzzwords”. In the marketing and advertising world, buzzwords are key signifiers of what consumers are most interested in, and what they value the most. They are the things that were most discussed or shared by consumers.  By making sure your small business is in line with these popular concepts and themes, you’ll increase attention and preference for your products and services.  Scouring the web (and data!), I’ve compiled…
  • Are You Packaging Your Goods Correctly?

    Funding Gates Blog
    13 Jan 2015 | 7:54 am
    Is your packaging design setting the best possible tone with your customers for what they can expect from your product?  When a consumer walks into a store or clicks onto a website to make a purchase, they’re met with a first line of defense—your product’s packaging. This is your big opportunity to make a first impression with your potential buyer that will stand out from the crowd. Is your packaging design setting the best possible tone with your customers for what they can expect from your product? Are you inviting new customers to take notice of your product and maintaining brand…
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    On Our Bikes

  • Don’t be shy. Be positive.

    Jon Stow
    29 Jan 2015 | 6:57 am
    I met a very go-ahead sort of guy recently, who needed my immediate help. In the longer term I felt that one of my business friend’s offerings would be a better fit. I told my client of my recommendation, spoke to my friend, and introduced them by email, giving them each the other’s contact details. My business friend then sent my client an email listing his businesses generic services. “We can offer… etc.” Goodness me! I give my friend a new client “on a plate” and instead of taking the initiative, telephoning and introducing himself, and proposing a meeting, he gives a rather…
  • With a little help from my friends

    Jon Stow
    26 Jan 2015 | 3:34 am
    Joe Cocker (Photo credit: Wikipedia) Joe Cocker died recently, and although he was a prolific recording artist, he is best remembered for his cover of the Lennon-McCartney song “With A Little Help From My Friends”, which they wrote for Ringo Starr. Joe tailored the song to his style and made a very memorable song one so good that most of us will always remember his interpretation. He was friends with the Beatles and they did help each other more than we knew back then. In a business context, most of us have not been fortunate enough to discover a product or service that is unique, and it…
  • The leaky tap – are your customers happy?

    Jon Stow
    17 Dec 2014 | 5:18 am
    We all try to do the best for our customers, but do we know if they are happy? There might be something which they see as having gone wrong with our service, and we do not even know about it. We cannot put it right if we don’t know. As someone who has many landlords as clients, I take an interest in the property rental market. Sooner or later, if a house or flat is being let, something will go wrong. Maybe the stair carpet is coming loose, maybe there is a damp patch, and perhaps there is a dripping tap which might not just be annoying but do damage. Most tenants would tell the landlord…
  • Small business and swimming out of your depth

    Jon Stow
    27 Nov 2014 | 3:59 am
      The Beatles wave to fans after arriving at Kennedy Airport. (Photo credit: Wikipedia) A week or so back I was watching an antiques and collectible show on the TV. It was one of those where people bring along some item in the hope that one of the dealers on the show will buy it for cash. These programmes are quite interesting and one can learn a lot about antiques sitting in one’s armchair. On this particular episode a woman brought in what purported to be all four of the Beatles’ signatures. These were on a torn-out diary page which had a couple of entries for November…
  • The value resold

    Jon Stow
    24 Nov 2014 | 3:27 am
    A few months ago I advised a client on some potential tax issues he was concerned about. It took a while to research; well mainly to check as I had good knowledge of the issues. It is always important to check one’s memory against the latest legislation and case law as things can change. What my client was looking for was not a tax scheme – I don’t do those – but the answers to a series of questions. It was a “what if?” sort of project. When I was asked to quote in the first place, as always I thought about the value to the client. How valuable could it be to him in terms…
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    Planning, Startups, Stories

  • Don’t Be Fooled By Mismanaged Data

    Tim Berry
    14 Jan 2015 | 9:01 am
    Here’s another great example of why you don’t blindly trust research. This illustration comes from this Gizmodo post. Post author Jesus Diaz is not saying this means what it seems to say (see his conclusion below). But here you are with another example of how easy it is to get the wrong conclusions, especially when the research is summarized to easy conclusions. Gizmodo author Jesus Diaz doesn’t say where this data comes from, nor does he define the terms, which is fine with me because the data makes the point. And I like the way he concludes: p.s. If you take this seriously,…
  • Q&A: What Do I Include in a 1-Page Business Plan

    Tim Berry
    7 Jan 2015 | 12:09 pm
    I received this question overnight from my ask-me-a-question page: I am entering a competition that is asking for a one page business plan and I am having a hard time trying to determine what to put on it and what not to include. What information is absolutely required? To answer this well I’d need to know the criteria set up for the competition. Some are more concrete than others. Some are more about the idea, but most emphasize investment potential. I think of what I want to see as I review submissions to an angel investment group. These are essential to me: The problem you solve. This is…
  • Q&A: Winning Business Plan for a Competition

    Tim Berry
    5 Jan 2015 | 8:09 am
    How do you do a winning business plan for a business plan competition? I’m glad you asked. I’m a frequent judge of these competitions so it’s in my interest to help you improve your chances by developing a better business plan, pitch presentation, summary, and elevator speech. So that you know, I’m answering this question with reference to the mainstream high-profile business plan competitions I’ve judged many times, including the University of Texas’ Global Venture Labs Investment Competition, the Rice Business Plan Competition, and the University of Oregon’s…
  • Do We Want Our News Crowdsourced?

    Tim Berry
    17 Dec 2014 | 7:08 am
    And what do we do if the Internet doesn’t disappear? Whether we want our news crowdsourced, or not, I don’t think we have a choice. The steady onslaught of rapid information via the new technologies – digital, social media, et. al. – is happening. In the background, traditional news media get less attention (readers, viewers, web traffic) and that means less money to pay for traditional journalism. And traditional journalism costs money. What real reporters do is work. I recently ran across Can Silicon Valley disrupt journalism if journalists hate being disrupted? by Emily Bell…
  • How do I make a good pitch deck for investors?

    Tim Berry
    5 Dec 2014 | 7:56 am
    This is my answer to How do I make a good pitch deck for investors? on Quora. First you need to differentiate between the pitch deck you leave behind for its information value – which has more words – and the pitch deck you use when you are there talk, which should be much more pictures than words, ideally just a title and a compelling photograph. Don’t confuse the two: A pitch to be read must be very different from a pitch that supports a live presentation with you talking. Different media, different styles. In either case, what you want to show is something like this (but be…
 
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    Scentsy Blog

  • Scentsy Leadership 2015: Thoughts

    Christine
    23 Jan 2015 | 2:11 am
    So its been a few weeks since I returned from the Scentsy Leadership Retreat in Cancun Mexico at the Moon Palace Resort and Spa.  I was a Can Do Cancun Trip Winner so I didn't have to pay anything for my trip.  In fact I figured it out and only ended up spending a grand total of £90 and that included an unexpected night in Canada with -30 degree weather and an excursion on my last day in Mexico. Travel has always been an important part of my life.  I love getting off the beaten track although I do love the pampering as well.  The trip was quite short, I spent more…
  • #LoveMonth2015

    Christine
    21 Jan 2015 | 12:48 pm
    Instagram Photo Challenges, I'm not sure if you've heard of them but they are super fun and a great way to meet new people and create a sense of community.  I've always played along with others challenges but have always wanted to try my own....So come February going to play.  How do you participate?  Take a picture that you think fits the photo prompt and post it on instagram with the hashtag #LoveMonth2015.  You dont win anything, and it doesnt cost anything but will give a shout out on my Scentsy profile of the pics I like each week on my profile @ldnwickless. …
  • Scentsy Leadership 2015: Cancun Mexico (In Pictures)

    Christine
    17 Jan 2015 | 10:13 am
        Just got back a 5 star all expenses paid trip to Cancun Mexico.  If you follow me on Facebook you'll see more pictures but these are all film piccys I took with my vintage Yashica Mat 124g.  Going to write about the trip soon but wanted to share with you these pictures.  So grateful to Scentsy for this incredible experience that I would have never been able to afford otherwise.
  • Great Ormond Street Scentsy Buddy Appeal

    Christine
    21 Nov 2014 | 2:45 am
      I've done this since 2011, collected Scentsy Buddies for Great Ormond Street Childrens Hospital and their Christmas Toy Appeal.  Last Year I was able to give quite a few but this year I've started later so worried about being able to donate as many.  When you shop online with me you'll see a little link....Shop as Normal when you click on the link and 25% of the proceeds from these orders will go to get Buddies. You can also send me Buddies---direct.  You can order some and have them delivered to:   Christine Jolley16 Colgate HouseArmoury RoadLondon, SE8 4LG  …
  • Scentsy Christmas Shipping Dates 2014

    Christine
    20 Nov 2014 | 12:33 pm
    Behind on your Christmas shopping? Want to know last date for ordering Scentsy to ensure delivery to put under the tree for Santa?   14 December for the UK/Europe   Other Scentsy Regions: -11 December Canada -18 December USA -11 December 2014 (in Australia) for orders shipped to the following postal codes: Queensland 4600 to 4999, Western Australia 6200 to 6999, and Northern Territory 0800 to 0899 -14 December 2014 (in Australia) for orders shipped to the rest of Australia   Outside of Europe/UK you cant order from me, but you can join my global Team as a consultant.  If…
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    Small & Midsized Business Reviews

  • Credit Card Processing Basics

    SMB Reviews
    21 Jan 2015 | 6:56 am
    A lot of merchants who take up credit card processing f […] The post Credit Card Processing Basics appeared first on Small & Midsized Business Reviews.
  • Things to Consider When Choosing A Merchant Account

    SMB Reviews
    14 Jan 2015 | 5:53 am
    The first step to opening a merchant account is to choo […] The post Things to Consider When Choosing A Merchant Account appeared first on Small & Midsized Business Reviews.
  • The Benefits Of A Merchant Account

    SMB Reviews
    5 Jan 2015 | 2:49 am
    Opening a merchant account will allow you to start acce […] The post The Benefits Of A Merchant Account appeared first on Small & Midsized Business Reviews.
  • Why You Should Invest In A Merchant Account?

    SMB Reviews
    28 Dec 2014 | 1:59 am
    Running your own business definitely sounds to be an ex […] The post Why You Should Invest In A Merchant Account? appeared first on Small & Midsized Business Reviews.
  • A Beginner’s Guide to eCommerce

    SMB Reviews
    18 Dec 2014 | 11:09 pm
    Ecommerce challenges any businessperson, especially tho […] The post A Beginner’s Guide to eCommerce appeared first on Small & Midsized Business Reviews.
 
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    The Reveal: Web Design + Marketing + Website Performance Improvement

  • Flash Website Design KILLS Web Traffic (Not Just from SEO)

    H. T. Major
    21 Jan 2015 | 3:55 am
    It’s been stressed for over a decade that flash website design is a really bad idea:  It severely limits chances of getting people to your website via search engines, like Google.  (You can investigate that fact here, from one of the Web’s premier search engine experts. We’ll also address that briefly below.) Today, we’ll share yet another major wrench flash Web design throws into your marketing works. Let’s explore. Expect Maximum Website Traffic from Social Media Marketing? Flash Website Design is Folly. ^Tweet that. But why? Flash is a sort of…
  • How Mediocre Company Websites Harm Your Online Rep

    H. T. Major
    16 Jan 2015 | 12:06 pm
    On the Internet, your company website is your first impression—and you only get one shot. Does it say things about your company culture, goals, and values that contradict your actual brand? If you’re still in the market for a quality Web design firm, perfect—this article will help your company know what to take to that first meeting with your designer. Is Your Company Website Design Strategy Disjointed? Is your company website design strategy missing a few vital pieces? All too often, small businesses approach Web design firms with preconceived notions of exactly what they…
  • Need to Hire Web Site Designers? Prevent Unneeded Fees

    H. T. Major
    7 Jan 2015 | 9:00 pm
    Without the proper aforethought, hiring web site designers can become an expense your company may never have expected, from both initial charges and long-term fees. Thankfully, you have more control over those costs than you realize. The #1 reason some companies end up overpaying web site designers is lack of proper planning for future growth  of the business. You don’t expect that your company’s Web presence will stay the same for the next five years, do you? Well, if you do, that’s a bigger matter than this article addresses ;), but… Failing to plan for…
  • Increase Website Conversions: 3 Ways to Influence ACTION

    H. T. Major
    5 Jan 2015 | 9:00 pm
    What does it mean to increase website conversions? Put simply: To increase website conversions, your website must do a better job at converting a casual BROWSER (visitor) into a qualified LEAD, who acts. Although the specific “action” you’d like prospects to take depends on your website’s goals, of course, and the type of site it is (blog or informational, direct sales, e-commerce shop, etc.), understand this: You can only consider your website 'effective' (profitable!) if it achieves its intended GOAL.Click To Tweet And that’s key. I’m redundantly…
  • Linkedin for Business: Season’s Greetings eCards & Other Flubs

    H. T. Major
    31 Dec 2014 | 4:14 pm
    Many small business owners use Linkedin for business in ALL the wrong ways. Here are three very specific flubs that may be destroying your connections before they’ve begun. Linkedin for Business Flub #1: Linkedin greeting cards. T’is the season for… an overwhelming abundance of Linkedin greeting cards. There is little more aggravating to a supremely busy executive than an inbox filled weekly with dozens of “season’s greetings e-cards” from dozens and dozens of random strangers. My guess is that an “expert” or three claimed it was a…
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    PowerHomeBiz.com

  • There’s No Such Thing As “Business” Ethics: There’s Only One Rule for Making Decisions

    Isabel Isidro
    28 Jan 2015 | 12:29 pm
    Article from PowerHomeBiz.com People want to know: Why is ethics in such a terrible state? Read an excerpt from the book "There's No Such Thing As "Business" Ethics: There's Only One Rule for Making Decisions" This article was written by Isabel Isidro for PowerHomeBiz.com - PowerHomeBiz.com Related posts: Ethics 101: What Every Leader Needs To Know No AssHole Rule: Building a Civilized Workplace and Surviving One That Isn’t No AssHole Rule: Building a Civilized Workplace and Surviving One That Isn’t
  • Tech Products that Every Entrepreneur Needs

    George Rodriguez
    28 Jan 2015 | 9:30 am
    Article from PowerHomeBiz.com The advancement in technology has provided home business entrepreneurs with tools to become more efficient and productive, even on the go. Here are tech products that every entrepreneur needs This article was written by George Rodriguez for PowerHomeBiz.com - PowerHomeBiz.com Related posts: Why Your Online Business Needs to be Mobile Ready Business Ideas 2014: Trends for the Home-Based Entrepreneur How to Use Business Cards as an Effective Marketing Tool
  • 4 Easy but Powerful Ways to Create More Success in Your Business in Less Time

    Alicia Forest
    27 Jan 2015 | 8:39 am
    Article from PowerHomeBiz.com As a home-based entrepreneur, it is important to know how to get the most important things done while still being able to focus the majority of your time on your family. Learn 4 easy but powerful ways to create more success in your business in less time This article was written by Alicia Forest for PowerHomeBiz.com - PowerHomeBiz.com Related posts: Creative Ways to Manage Your Time, Reduce Stress and Get More Done How to Create the Best Odds for Success in 2013 How Greeting Cards Can Be a Powerful Marketing Tool for Your Business
  • What to Do When You Feel Stuck as an Entrepreneur

    Alicia Forest
    25 Jan 2015 | 8:57 am
    Article from PowerHomeBiz.com Many business owners feel that they're stuck, like they're spinning their wheels and staying in one place instead of moving forward. Here are the top 4 ways business owners get stuck and how to avoid them This article was written by Alicia Forest for PowerHomeBiz.com - PowerHomeBiz.com Related posts: Do You Have to be Insane to be an Entrepreneur? Finding Motivation: What To Do When You Don’t Feel Like Doing Anything Pursuing Your Dream of Becoming an Entrepreneur
  • How to Make Money Doing Data Entry

    Jenny Fulbright
    24 Jan 2015 | 9:15 am
    Article from PowerHomeBiz.com If you want to earn money from home, there are a variety of data entry tasks that you can do. Learn how to make money doing data entry. This article was written by Jenny Fulbright for PowerHomeBiz.com - PowerHomeBiz.com Related posts: 5 “Easy” Ways to Earn Money Online for Extra Cash Website Editing: How to Make Money Finding Typos Tips on How to Earn Money from Home
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    Sweet Dreamz Design » Blog

  • Creative inspiration can come from anywhere…

    Barbara Austin
    26 Jan 2015 | 3:49 pm
    So, usually I ramble on and on about biz/tech stuff (you know: getting started with WordPress, honing your brand identity, etc.) But this week, there’ll be none of that. Today, I’m simply sharing some things—sources of visual inspiration—that I’ve been looking at lately. You might not think about it, but the work I do doesn’t […]
  • WordPress vs. SquareSpace :: Why WP is Still King in My Book

    Barbara Austin
    20 Jan 2015 | 3:15 pm
    Hey, Sweet Dreamer! Usually, when I write about WordPress (.org, not .com), I go on and on about why it’s so awesome, but I rarely ever mention how it stacks up against the competition. Perhaps that’s due to my unwillingness to “go there”—and maybe also because until lately, there just weren’t any competing website platforms […]
  • CASE STUDY: Tying It All Together With WordPress :: Pamela Wamala’s Artist Portfolio

    Barbara Austin
    13 Jan 2015 | 2:47 pm
    You’ve heard me say it before: WordPress is all kinds of awesome! It is, in my humble opinion, the best website platform for small business—because it puts you in control, and you can do EVERYTHING with it! Blog to your heart’s content, sell your fabulous products, create a private community or a subscription service, manage […]
  • Sweet Brand! The Fantastic Ways Willo O’Brien Rocks the Creative Business ‘Sphere

    Barbara Austin
    5 Jan 2015 | 3:17 pm
    {The Sweet Brand! series appears on the 1st Monday of each month, and features awesome niche brands, small companies, solo businesswomen, and even celebrity brand personalities. The purpose of this series is to introduce you to businesses that are kickin’ it in their brand, and to point out what they’re doing right—principles that you can […]
  • Refresh Your Business Mojo for the New Year

    Barbara Austin
    16 Dec 2014 | 11:13 am
    Sometimes, business can be tougher than usual. And it gets us down in the dumps. Crickets chirp. We lose our creative mojo. And sometimes, we have loads of exciting stuff planned, lots of great ideas, but can’t seem to scrape up the motivation to follow through and get it done. (That’s the boat I’m in […]
 
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    WebStartToday Blog

  • How to Create a Successful Online Store for Free

    wst-web-access
    28 Jan 2015 | 6:17 am
    Launching an online store can be a daunting as well as an overwhelming experience. It could further outshine if the eStore platform you choose has conveniences like ease-of-use, intuitive user interface that allows you to add, hide, or delete products as per your needs; or it might just get worse if the platform you chose doesn’t allow you to conveniently update the products, add some discounts or promotional activities. Hence we share 5 vital tips to lead you to your successful online store: • Simple, easy-to-use, yet intuitive and smart This might sound asking a lot to some but with Web…
  • 2015 Digital Marketing Trends

    wst-web-access
    20 Jan 2015 | 5:14 am
    With over 3 billion internet users in the world, which makes it a lucrative 40% population of the world, and further expanding every second, to say the least, Digital Marketing has become an integral part of any organization’s marketing strategy. Digital marketing has become an inevitable tool if a brand wishes to grow globally and increase its visibility and credibility in the online world. While there are various tools and avenues to market your brand online, following are some trends which shall rule the digital world in 2015: Marketing Analytics If the stats are to be believed,…
  • Tips to Build a Google-Friendly Website

    wst-web-access
    15 Jan 2015 | 4:47 am
    While a website is definitely one of organizational necessity in digitally charged world of today, but what makes it a real asset is its Google-friendliness. Your website’s Google search ranking is what makes it shine in front of your prospects and make them come to your website. Well, yes there are various others search engines as well but Google tops the popularity chart and hence the need to do well on Google. So what all does it take to build a Google-friendly website, lets list it out here: Content & Keywords: Research and analyze the kind of things, keywords, or phrases prospects…
  • Is Your Business 2015 Ready

    wst-web-access
    6 Jan 2015 | 5:42 am
    Before you start getting involved and busy with your 2015 targets, lets hold down for a while and check if your business is 2015 ready? Is it all brushed up with the latest strategies and technologies to woo the target audience, is it ready for  an impressive impression in coming year, or it needs to take a fresh re-look? Let’s check it here: Assess Yourself: We are sure you did your balance sheet well but then there is more to it. Some questions you need to ask yourself to understand where your business is heading to v/s how you plan to drive it. For instance: Did you reach your goals?
  • Social Media Trends to Cash on This Holiday Season

    wst-web-access
    30 Dec 2014 | 3:06 am
    If the stats are to be believed, there are over 1 billion active Facebook users, approx. 800 million Google+ active users, and another 300 million active users on Twitter. Social Media is indisputably the mass influencer and a great platform to reach out to global audience. And festive season is one of the best times to engage your target audience and be a part of their decisions. Let’s see how: Tell Them a Story Stories have charmed people for years, beyond the bounds of age, caste, and location. We all have had our favorite stories and stories we can or wish to relate to. Try to rope in…
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    SucceedAsYourOwnBoss.com

  • Who is on #SmallBizChat February 2015

    Melinda Emerson
    31 Jan 2015 | 1:30 am
    #SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss.  Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter.  Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join the conversation.  Here is a list of who is on #SmallBizChat in February: February 4th: How to Write Your Book FAST! (Even if you’re super-busy, flunked English, or hate to write), @BizBookWriter Julie Anne Eason has…
  • Collaboration to End Small Business Failure

    Melinda Emerson
    30 Jan 2015 | 1:30 am
    I’m taking my book and advice on the road with Sam’s Club, which recently launched great savings on a suite of SMB services including HR, payroll and legal solutions. Sam’s Club has always saluted my core mission: to end small business failure. I will visit seven Sam’s Club locations for public book signings and presentations to educate local small business owners on ways to save time and money. I want to meet you! Register to attend on my site. Here is the full press release from Sam’s Club. NEWS RELEASE CONTACT: Carrie Foster Moore, Sam’s Club Media Relations Phone…
  • How Small Businesses Can Increase Their Level of Service

    Melinda Emerson
    29 Jan 2015 | 1:30 am
    Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @MichelFalcon – Michel Falcon is a customer and employee experience coach and professionally represented keynote speaker. He works with organizations who aspire to recreate or refine the service they deliver to their customers and employees. By creating and deploying customer and employee focused initiatives, he helps companies grow their revenue and become admired brands.
  • What You Need to Know About SEO as a Small Business Owner

    Melinda Emerson
    27 Jan 2015 | 1:30 am
    Guest Article If you’re a business owner ready to make a big splash in the online world, then you need to know a thing or two about SEO. Maybe you already know that SEO is good for your website because it can get your business more leads. But there’s a few key details you need to understand if you want to maximize your SEO efforts. Otherwise, you might be disappointed when you don’t get the awesome benefits you originally expected. I’ll make this quick and simple so you can get started on it today. 1. SEO stands for search engine optimization When people say they’re doing SEO,…
  • 10 Bible Verses Every Small Business Owner Needs for 2015

    Melinda Emerson
    26 Jan 2015 | 1:30 am
    Since 2010, each year I have selected a set of bible verses to help inspire the small business community and myself. I am so blessed by the fact that so many people have shared this information around the world. My pastor recently shared a thought, “The only hands that God has is our hands.” We are truly supposed to be representative of him. Each day, I try to be an example of God’s light and love, and I pray that these words encourage you in your entrepreneurial journey. 1 Thessalonians 5:16-18 (NIV) Rejoice always,Pray continually, Give thanks in all circumstances; for this is…
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    Write Money Incorporated

  • The guy I met at the gym

    admin
    19 Jan 2015 | 12:29 pm
    By Rhonda Campbell I was proud of myself for taking off for the gym as early as I did, especially considering the fact that I stayed up late last night watching The Vow and All Is Lost on DVD. Little did I know that a great lesson was waiting for me at the gym. Getting in a good workout at the gym Treadmill, jogging on the gym floor, riding the exercise bike and pumping iron were on the agenda, in that order. As I was nearing my jog, a guy entered the gym. By appearances, he was in his mid-60s with a head full of salt and pepper hair. He  had on sneakers, sweat pants and a sweat jacket. Like…
  • Find out if you’re resilient enough to freelance full-time

    admin
    17 Jan 2015 | 5:08 pm
    By Rhonda Campbell Freelancing is becoming increasingly popular, but the gig is not for the faint at heart. You’re not going to get a regular paycheck simply because you spent eight hours sitting in an office. Land the wrong clients, and you burn through 16 hours of back breaking work only to hear “Can you do one more revision?” from the client, followed by, “We’ll pay you after you do another revision.” Yet, those downsides aren’t taking the sexy out of contract work. Already, about one in three Americans freelance. If employers continue to send jobs…
  • Save your hard earned money during snowy winter travel

    admin
    10 Jan 2015 | 2:12 pm
    By Rhonda Campbell Plans to stay indoors on snowy, winter days don’t always pan out. After several days, not venturing outside starts to bring on feelings that travelers feel while they’re stranded on a deserted island. Despite the best intentions, it’s not easy to limit yourself to the living room sofa, basement recreation area or den for a week or longer. As any submarine sailor knows, cabin fever starts to set in. Tracking winter weather conditions before traveling Client meetings, faraway visits home to see family and face-to-face management discussions could also pull…
  • Get the job you’ll really love this year

    admin
    4 Jan 2015 | 2:25 pm
    By Ericka Simpson If you’re like many American adults, losing weight isn’t the only resolution that you’ve set for the new year. You’re also committed to getting a new job, a job that brings you closer to your ultimate career goals. You could post your resume on every major job board and hope that luck strikes, search company websites aimlessly and apply for dozens of jobs a day. But, don’t be surprised if that approach wears you out, leaving you frustrated, angry and jaded. Improve your chances of getting the best job Do yourself a favor and cut down on the time…
  • Should you pursue a hot, steamy office romance?

    admin
    24 Dec 2014 | 3:24 pm
    By Eric Bradford If you have hot, romantic feelings (the kind that feel too strong to fight) for a colleague, you are not alone. Happy Worker reports that 42% of adults have had a relationship with a colleague. Another 50% of adults have had a secret crush on a colleague. When you think about it, it makes perfect sense. Where else do you see people as regularly as you do at work? Even if you work at a factory that requires employees to wear ugly, bland uniforms, there’s bound to be someone who you find attractive. If the attraction if purely physical, it’s a good idea to take…
 
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    Attention Getting Marketing

  • Weekend Reading List

    Gail Oliver, Marketing Consultant
    30 Jan 2015 | 4:57 am
    by Gail Oliver, Marketing Consultant The news you need to know from the past week. Enjoy! How This Husband and Wife Team Took Photography to New Heights (Entrepreneur.com) The 10 Best Food Instagrammers in the Country (Thrillest.com) What Does 2015 Have In Store for Online Businesses? (Techradarpro.com) Super Bowl Ads That Are Already Going Viral (Inc.com) Katy Perry to Hawk Products Online during her Super Bowl Halftime Show (Variety.com) Half of US Shopping Malls Expected to Close by 2030 (abcnews.com) How I Went Broke Trying to Become a Yoga Teacher (thebillfold.com) Valentine’s…
  • How to Tell if Someone Really Is a Social Media Marketing Expert

    Gail Oliver, Marketing Consultant
    29 Jan 2015 | 10:12 am
    by Gail Oliver, Marketing Consultant Don’t you love people who try to sell their social media marketing skills based on their number of followers? A lot of people have even taken their allegedly huge list of followers and used it to become product influencers and ambassadors. Before you fall for some of these claims, here is how you find out the truth. Use Taylor Swift as an Example Take our girl, Taylor Swift. Taylor has 51,500,000 Twitter followers and I seriously doubt she had to buy any of them (trust me, many people do). When she sends out a tweet, it will show right in the…
  • Marketing Dos and Don’ts from Last Night’s Celebrity Apprentice

    Gail Oliver, Marketing Consultant
    27 Jan 2015 | 11:49 am
    by Gail Oliver, Marketing Consultant There were two marketing challenges last night on the Celebrity Apprentice – one was adding entertainment to a one-hour New York City boat tour and the other was creating a visual showcase exhibit for Trump’s new golf resort in Miami. So here is my take on what marketing ideas you can use for your small business, based on last night’s tasks. How to Keep Customers Entertained During a One-Hour Boat Tour  The goal of this marketing task was not to change the type of tour being offered (a by-pass of Ellis Island and the Statue of Liberty), it…
  • Today’s Home Office Inspiration

    Gail Oliver, Marketing Consultant
    26 Jan 2015 | 11:12 am
    by Gail Oliver, Marketing Consultant A creative workspace always helps, and I love this one below, that first appeared on Country Living Magazine as part of their 2012 Home of the Year. Be sure to follow my Pinterest board, Home Office Ideas, for more inspiration!   From the rustic slap, built-in desk to the plexiglass chairs to the white washed floors and all of the other vintage, farmhouse type accessories, I could definitely work here! Check back tomorrow for my post on tonight’s Celebrity Apprentice. ‘Til then, Gail.  Need Marketing Advice? Click Here to Learn More…
  • Weekend Reading List

    Gail Oliver, Marketing Consultant
    24 Jan 2015 | 5:32 am
    by Gail Oliver, Marketing Consultant Below is a list of informative business blog posts and news articles from the week that make for great weekend reading. Enjoy! How Two College Friends Reinvented the Online Shopping Experience (Mashable.com) Beyonce Scares the Crap Out of Etsy – Don’t Screw With My Name (tmz.com) 20 New Ideas for a Subscription Business (Inc.com) Expect More Casualties in Retail as “Fast Fashion” Takes Over Teen Market (Forbes.com) The Spa Industry is Now Targeting Children (The New York Times) H&M Links with Coachella for Festival Fare (wwd.com)…
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    Paychex BuildMyBiz

  • 3 ways business owners can successfully network

    28 Jan 2015 | 6:04 am
    It goes without saying that you must have connections to get anywhere in business. Knowing other business owners and having the ability to make small talk can lead to inspiration, opportunities, and greater success. Here are some tips for those looking to expand their network: 1. Communicate and keep up the small talk PCMag suggested owners always schmooze with their contacts. Checking in with colleagues on how a project of theirs is going or sending them an article that relates to their field has the ability to create a lasting connection. The source recommended an app called Cloze,…
  • The 5 Steps to Hiring your Intern

    21 Jan 2015 | 6:30 am
    As we dive head first into 2015, college students everywhere are getting ready to start their spring semesters. That means a fresh crop of interns! If your business is looking to hire an intern for the spring/summer seasons, here are five ways to turn that intern into your company’s next MVP. Step one: hiring. It can be tempting to just fill an open spot with a fresh face without much thought behind it. But remember that every intern that passes through your company doors could very well be your next full-time employee. When you’re going over the resumes and cover letters of potential…
  • Keep the passion alive while making your small business successful

    19 Jan 2015 | 5:14 am
    Keeping a small business focused can be tough when you’re wrapped up in following your passion. It might be overwhelming to be in control of a company, since you can make all the decisions and do nearly anything you want with it. With something so customizable and complicated, you may need some small business tips to help your business stay on track. Focus on customers As Business 2 Community put it, success all depends on the customers. Any decisions must always come down to how they affect the consumer. It can be difficult to predict what he or she will like, but the source…
  • How data insight and customer information can make for creative decisions

    13 Jan 2015 | 5:24 am
    Sometimes, there’s just something missing. Some owners who haven’t kept up with small business trends and new technology may feel as though financial aspects of the company are holding them back, but are uncertain about what solutions are available. Entrepreneur recommended owners use technology to make better and more creative decisions. Data-driven insights are becoming popular with companies both big and small. Some smaller enterprises may find the idea of using analytics intimidating, but programs have become easier to use for those who don’t consider themselves…
  • 3 budgeting tricks for personal and business finances

    7 Jan 2015 | 12:04 pm
    lmenDrawing a line between personal and professional finances can be difficult. After all, a company is a major part of the owner’s life, especially if the business is his or her passion. Here are three small business finance tips to ensure that budgets are kept separate: 1. Physical separation between budgets Entrepreneur suggested having separate bank accounts for different funds. Not only will this attain a clear-cut divide, but it can provide structure to companies. Any document management software used for the business should also have separate accounts for both personal and…
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    Small Biz Viewpoints

  • Virtualization vs. Private Cloud: What’s the Difference?

    SmallBizViewpoints
    29 Jan 2015 | 7:47 pm
    Server virtualization and private cloud provide similar benefits of reduced cost and higher utilization to small business owners, but there are few important differences. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Importance of Workplace Safety for Small Business Owners

    SmallBizViewpoints
    29 Jan 2015 | 7:36 pm
    Workplace safety should be high priority for small businesses to avoid getting in legal hot water. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Quickbooks vs. Xero – What about bank reconciliations?

    SmallBizViewpoints
    28 Jan 2015 | 8:06 pm
    Comparison of Quickbooks and Xero accounting software for small business from bank reconciliation perspective. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Must Read Guide to Show-Stopping Store Displays

    SmallBizViewpoints
    27 Jan 2015 | 7:57 pm
    A store display is literally a window to your business. An eye catching display can convert window shoppers to paying customers. Here are ideas for great store displays. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Recruit the Best Candidates for Your Business

    SmallBizViewpoints
    27 Jan 2015 | 7:48 pm
    A great employee is 10x more valuable than an average one. Finding and hiring a great one is not easy. Here are tips on how to go about finding the best employee. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Point Blank | Direct Capital

  • Modernize Your Business with a POS System

    Alex Myers
    30 Jan 2015 | 7:00 am
    Provide Better Customer Service with Updated Systems Attention experienced small business owners: The times are a’changing. No longer is it enough to have a cash register for your business. Shocking, right? A cash register seems like it’s the only thing your business needs, as it holds the cash and processes every transaction. You may have other systems and procedures in place to handle the rest of the business needs – tracking inventory and purchases, handling scheduling and attendance, among many other things. You do it the way you’ve been comfortable with for all these years,…
  • The 50 Best Mobile Apps for Small Business Owners

    Scott Lynch
    29 Jan 2015 | 6:33 am
    Small business owners often have more responsibilities than CEOs and CIOs of large corporations because they don’t have teams of people to which they can delegate the day-to-day tasks associated with running their businesses. The good news is that several developers and tech companies have created mobile apps to help small business owners work more productively and efficiently by getting more organized, handling finances and accounting, communicating and collaborating with their teams, and more. All of us here at Direct Capital have chosen apps that are highly rated by users themselves…
  • Benefits of Digital Menu Boards at the Drive-Thru

    Alex Myers
    28 Jan 2015 | 7:00 am
    Quicker Service Means Happier Customers Being a Quick Service Restaurant (QSR) means you provide quick, easy service for customers that don’t always have time to sit down and eat a meal. Eating on the go is becoming increasingly popular as life for professionals, students, parents, and everyone in between continues to get busier. A 2014 report from QSR Magazine proved that wait times at the drive-thru are rising, hitting an average of 203 seconds per service. And, if more and more people are using drive-thrus, wait times will continue to increase which is bad for your business. The solution…
  • How to: Create a Great Place to Work

    Alex Myers
    26 Jan 2015 | 7:00 am
    Treat Everyone With Respect and Understanding It’s easy for you to be enthusiastic about your company. You built it, probably from the ground up. The hard part is getting the same passion and zeal out of your employees. A Gallup poll showed that only about 30% of American workers are engaged at work. This means, then, that roughly 70% of U.S. workers aren’t reaching their full potential, “a problem that has significant implications for the economy and the individual performance of American companies.” Why? Because, the report states, engaged workers are the bread and butter of an…
  • 9 Tips for Running a Restaurant from Restaurateur Brian Duffy

    Alex Myers
    23 Jan 2015 | 7:00 am
    Here’s How This Famous Chef Can Help Restaurant Owners Like You Being a culinary expert on Spike’s popular TV show “Bar Rescue” is no easy feat. Chef Brian Duffy has worked his way up the ranks, starting as a young child cooking up meals in the kitchen with his big Irish-Italian family. Eventually studying at Philadelphia’s The Restaurant School at Walnut Hill College and working under James Beard Award winner Chef Jean Marie LaCroix, he now is a consultant and Executive Chef at Seafood American developing products for grocery chains globally. But why are we – Direct Capital,…
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    WP Curve

  • Trello vs CoSchedule: Editorial calendar review for content marketers

    Kyle Gray
    28 Jan 2015 | 2:00 am
    Trello and CoSchedule are two tools that at first glance don’t seem to be direct competitors, but with Trello’s calendar power-up, they both can make powerful editorial calendars and content planning tools. Each of these tools are easy to learn and have excellent user experiences. Why have an editorial calendar? When you get started with content marketing, you may only be posting once or twice a week. You probably don’t need a calendar and can get by with a simple system such as a notebook, Evernote, or Google Calendar. As you create more content, particularly if you want to set…
  • How we effectively use Trello for project management

    Kyle Gray
    21 Jan 2015 | 3:50 pm
    Trello is an incredibly versatile tool for project management. It’s flexibility allows for it to be a simple tool for personal organization or a powerful engine for product development with large teams. In this article we share how we use Trello, along other interesting use cases from different startups. How @WPCurve effectively uses @Trello for project management. goo.gl/AjgogW #trello #projectmanagement #trellochat – CLICK TO TWEET Basic Trello overview Trello is a task management app that gives you a visual overview of what is being worked on and who is working on it. It used the…
  • Managing remote teams: key lessons on hiring, culture, and productivity from 4 top startups

    Dan Virgillito
    18 Jan 2015 | 8:54 pm
    Kyle’s note: This is a guest post from Dan Virgillito. I asked Dan to examine and compare how some leading startups are managing their remote teams. Remote work is becoming an attractive option for both employees and businesses. I have been learning first hand how to best contribute to a remote team in my first few months at WP Curve. It’s a large change from traditional office culture, but I find it suits me much better. Managing remote teams: key lessons on hiring, culture, and productivity from 4 top startups goo.gl/673BcI @WPCurve – CLICK TO TWEET There are many…
  • 35 business tools that help us run our WordPress support machine

    Kyle Gray
    12 Jan 2015 | 6:47 pm
    With our growing team of 30+ around the world, we rely on many different tools to keep our business running smoothly. In this post we have listed them all and split them into different categories to help you understand how we use them. Take a look and see if any of these tools could solve a problem your business is currently facing. 35 tools that @WPCurve uses every day for a growing business, happy customers, and productive team. #WordPress goo.gl/CmLCti – CLICK TO TWEET Marketing Infusionsoft: Infusionsoft is a powerful tool to organize and manage clients and email lists, create…
  • Headlines matter: A simple formula for high performance headline writing

    Ross Beard
    4 Jan 2015 | 6:52 pm
    Your headline can make or break your blog post, email or landing page. We’ve all been there – we’ve spent five hours writing a killer blog post and popped in a quick headline without giving it much thought. Low and behold, the headline wasn’t catchy and the article fuzzed out and didn’t get the distribution or promotion we wanted. A step-by-step formula by marketing and copywriting experts to help you create top-performing headlines @wpcurve goo.gl/pYsNUz – CLICK TO TWEET This is a story I’m all too familiar with. In the past, I would use a generic headline that accurately…
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    Tanya Smith Online » Tanya Smith Online - Helping Service Providers Share and Stand Out

  • A Closer Look at the Big 5 Social Networks

    Tanya Smith
    27 Jan 2015 | 4:30 am
    This is the 3rd of 5 articles in my Snack Sized Social Media Content Strategy series. Let’s answer the questions… Where Should You Post Your Social Content? What is Right for Your Business?  You might find that some of those networks fit perfectly in with what you’re doing, but if you’re really trying to think […]
  • The Social Media Sales Funnel

    Tanya Smith
    14 Jan 2015 | 4:34 am
    For anyone marketing content on social media, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. Instead, your social media post gets shared out into the wild, wild internet […]
  • An Intro to Snack Sized Social Media Content Strategy

    Tanya Smith
    1 Jan 2015 | 5:00 am
    Prefer to listen? Click here: If there’s one thing that has stood out in the world of online business in the past few years, it’s been the focus on content shared through social media. There’s no doubt social media content has an impact on the lives of many and has become the way many people […]
  • How to Find Your Audience on Social Media

    Tanya Smith
    19 Dec 2014 | 10:49 am
    Would You Rather Listen To This Post? Click Here: Sharing content on social media is an excellent and highly effective way to grow your followers and subsequently, to build your email list. In fact, one of the most frequent questions I get about growing an audience these days is – “Where do I find them?” So I decided to put […]
  • [Slides] Get Engaged on Social Media Without Being Salesy

    Tanya Smith
    10 Dec 2014 | 5:00 am
    I created a new slide series from my tips on Instagram. You can view it here or on Slideshare. Apply these tips to post responsibly and don’t miss the opportunity to engage with others in a way that is mutually beneficial. See ya next time. Remember…share awesome stuff!
 
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    Small Business Blog | Hiscox

  • 3 ways to combat the winter blues in your business

    Hiscox Blog
    22 Jan 2015 | 3:00 am
    Whether you call them the winter blues, cold weather blahs, or winter doldrums, the shorter days and colder temperatures of winter are likely having a negative effect on your mood and productivity – and that can impact your business. But you don’t have to patiently suffer until the flowers bloom again this Spring. Here are three ideas to help you combat the negative effects of winter. Have a company morale-building excursion Five days a week of fluorescent lighting and stale air can really take a toll on moods and attitudes. Bust out of the rut with an afternoon off every other week, for…
  • Top Small Business Webinars To Attend in The New Year

    Hiscox Blog
    21 Jan 2015 | 1:57 pm
    Online webinars are great small business resources to increase your knowledge about topics related to your industry and running a small business. Supplementing your knowledge of the general consumer landscape can help you identify potential opportunities for growth. Register for one of the upcoming webinars below and solidify techniques to grow your small business in the New Year. Tuesday, January 6th How to Grow Your Business in 2015 Organize your business plan to make sure that it’s in line with your vision for your company, and adjust your business plan to meet your business goals in…
  • “Spotting” your personal training business with small business insurance

    Hiscox Blog
    20 Jan 2015 | 6:06 am
    Personal trainers are always spotting others. As a personal trainer with your own small business, your goal is to help clients meet their fitness goals through customized exercise routines. A big part of those routines is protection – keeping clients as safe from injury as possible with built-in breaks, staggered amounts of exertion, and direction on when they need a spotter. But what about your personal training business? Are you keeping it as safe as possible with personal trainer insurance? Liability insurance for personal trainers is like spotting for your business – there to step…
  • Don’t Get Snowed Over: Why Snow Removal Professionals Need General Liability Insurance

    Hiscox Blog
    15 Jan 2015 | 6:30 am
    The winter months are when snow removal professionals can build up their bank in the cold months helping  businesses and home owners keep their properties clear and accessible. The risks associated with this kind of work are both obvious and hidden. Sure, you’re aware of the risks of injury that comes with trudging through waist-deep snow and climbing up ladders, and you know that the heavy machinery you use to clear out snow that at clients’ properties could break down and need repair. But you may not be as aware of the liability insurance you need to protect your business. General…
  • How independent contractor insurance can help your small business

    Hiscox Blog
    9 Jan 2015 | 9:58 am
    Contractors are a great way to grow your small business. Having contractor insurance can help protect you and your staff, and ensure that you’re not taking on more risk when you use them. You’ve built a healthy consulting business and understand that there comes a time when it’s not possible for you to do everything as well as it needs to be done.  Business development, operations, marketing, fulfillment, project delivery – try being the only one doing all this, and sleep will quickly become a thing of the past. The answer for many start-up entrepreneurs is to outsource work.  Once…
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    Rabid Office Monkey for Business

  • 4 Summer Sales Jobs that Let You Rake in the Profits

    Anica Oaks
    31 Jan 2015 | 5:30 am
    The latest from Rabid Office Monkey: Image courtesy of stockimages / FreeDigitalPhotos.net If you have that uncanny ability to sell and you are in search of a way for some much-needed summer cash, why not find a seasonal job where you can put your sales skills to use? Companies with quality products and services are always looking to recruit talent so that they can rake in the profits with the salesperson. You should always look for sales positions in industries where the audience is growing and the product is high in demand. Here are four types of sales jobs that would be perfect to help you…
  • Is Your Business Making These Common Legal Mistakes?

    Contributor
    30 Jan 2015 | 5:30 am
    The latest from Rabid Office Monkey: Many business owners try to cut costs wherever possible, which is more than understandable. The overhead on running even a small business can make generating profits a challenge. One of the first corners to be cut is often legal advice. Some entrepreneurs deem it an unnecessary expense. The fact is, however, that failing to follow the letter of the law can end up being a lot more expensive than an attorney’s fees. As your business grows and operations expand, it is quite common for business owners to find that the legal complexities have increased…
  • How to Form a Digital Marketing Strategy

    Contributor
    29 Jan 2015 | 7:00 am
    The latest from Rabid Office Monkey: The importance of digital marketing is clear in this age. It can prove to be the main differentiating feature between the businesses that are successful and the one that aren’t doing so well. The implementation of digital marketing techniques require proper planning and the formulation of a strategy, otherwise, its benefits will be minimal or perhaps ineffective. Some marketers choose to start using social media channels before formulating a strong plan. This might produce some benefit but it might backfire as well. Also, the company might not be able to…
  • Office Layouts: Which One Works Best?

    Contributor
    29 Jan 2015 | 5:30 am
    The latest from Rabid Office Monkey: The layout of the office has changed much over time.  From open floor spaces to seemingly endless cubicles and then back again, employers have to balance factors such as productivity, job structure and employee satisfaction in order to get the best result.  Even to this day, the concept of the ideal office layout is still hotly debated, with introverts, extroverts, managers and CEOs putting in their two cents.  But which one works best, really? The Introduction of Open Office Spaces Frederick Taylor is considered a pioneer of the modern approach to…
  • 5 Pointers for a Better Marketing Program for Your Business

    Contributor
    28 Jan 2015 | 5:30 am
    The latest from Rabid Office Monkey: New businesses pop up each day, from local storefronts to online boutiques. It seems that everyone has a product or service to sell these days, but most businesses can’t make it past the one year mark. Marketing prowess is the key to success. Today’s competitive world is more than just billboards and flyers, however. Use some clever pointers to improve your business marketing program and watch profits rise quickly. SEO Content Marketing SEO or Search Engine Optimization is still a critical concept to growing businesses. To see your website…
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    JDR Group's 'Digital Prosperity' Blog

  • Evaluating Inbound Marketing - Does It Really Work?

    26 Jan 2015 | 3:00 am
    The internet empowers consumers on a scale unlike any other innovation or invention that’s come along. The web is an infinite source of information on every subject under the sun and beyond, and that has changed the behaviour patterns of buyers. No longer are they content with making decisions based on information pushed onto them by marketers. Instead, consumers now proactively search out the information, products and services that they want and need online. That is where inbound marketing enters the picture.
  • 10 Content Creation Ideas to Keep Your Readers Hooked

    22 Jan 2015 | 11:45 pm
    Quality content provides a number of crucial benefits for businesses. Among other perks, it can help a business with its brand building efforts, and establish it as an industry thought leader. Content creation is also a critical tool used in inbound marketing strategies that have the end goal of converting site visitors to paying customers. But, if the content isn’t interesting and informative, or if it doesn’t elicit the desired emotion, the reader will not convert because he isn’t going to stick around long enough to make any headway through the sales funnel.
  • What Is 'Inbound Marketing', What Does It Mean, And Why Should I Care?

    14 Jan 2015 | 12:56 am
    The term ‘inbound marketing’ has been floating around long enough that it is well past the buzzword stage, and has now taken a prominent role in nearly every online marketing strategy. It even has its own evolving marketing niche, aptly titled “inbound marketing strategy” . So, what does its current incarnation look like, and why should you care? Let’s start with a definition.
  • What is a Long Tail Keyword and Why Should I Care?

    13 Jan 2015 | 5:30 am
    In the crowded world of competing online marketing strategies, keywords still remain a proven way to get visitors to your business website. Search engines may change their criteria, and consumers may alter their interests, but keywords will always be a viable door through which a consumer can find a business online. So, how keywords are utilised in a marketing strategy is critical to the business being found online among all of its competitors.
  • What NOT to Put on Your Facebook Page

    13 Jan 2015 | 12:54 am
      According to statistics released by social media giant Facebook in September 2014, they had 1.35 billion active monthly users. To put it into perspective, that number represents nearly one out of every five people in the world. If you’re a marketing or sales manager who is trying to help small business owners grow their brands online, you already know that setting up a Facebook business page, or Fan Page, is an absolute must. But, aside from potential exposure, why is it so critical, and what are the best practices? Here’s a look.
 
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    Blog | Harbor Compliance

  • Arizona Benefit Corporation & Entity Restructuring Act

    James
    20 Jan 2015 | 8:08 am
    On January 1st, 2015, the Arizona state legislature made three big announcements affecting corporate entities. This post will cover: the brand new Arizona benefit corporation, the Arizona Entity Restructuring Act, and new Arizona state forms for corporate filings. Arizona Benefit … Read more >> The post Arizona Benefit Corporation & Entity Restructuring Act appeared first on Blog | Harbor Compliance.
  • Business Name Availability

    James
    19 Jan 2015 | 1:13 pm
    Congratulations – you’ve thought long and hard, and have come up with the perfect name for your new business! But wait! Before you start purchasing business cards, designing logos, and signing contracts, you need to make sure your name is … Read more >> The post Business Name Availability appeared first on Blog | Harbor Compliance.
  • Ready, Set, Hire! An Overview of Legal Issues in the Hiring Process for Businesses (Part 6 of 6)

    Eric Stark
    13 Jan 2015 | 9:09 am
    Discrimination in the Hiring Process During the first five installments of this series, we discussed legal issues in the hiring process, including insurance, compliance posters, post-offer/pre-employment physical examinations, background checks and social media. We also established that State and Federal … Read more >> The post Ready, Set, Hire! An Overview of Legal Issues in the Hiring Process for Businesses (Part 6 of 6) appeared first on Blog | Harbor Compliance.
  • 2015 Corporate Filing Changes in Connecticut

    James
    9 Jan 2015 | 9:09 am
    Effective January 1, 2015, there are a number of corporate filing changes in Connecticut, per Public Act 14-154. First, it is now mandatory for entities to provide an email address on ALL formation documents and annual report forms. Second, new … Read more >> The post 2015 Corporate Filing Changes in Connecticut appeared first on Blog | Harbor Compliance.
  • Massachusetts is No Longer Accepting FEIN

    James
    7 Jan 2015 | 8:02 am
    Beginning January 1, 2015, the Corporations Division in Massachusetts is no longer accepting FEIN numbers (federal tax IDs) on business formation documents. The following notice was posted on the Corporations Division website: “As of January 1, 2015, the Corporations … Read more >> The post Massachusetts is No Longer Accepting FEIN appeared first on Blog | Harbor Compliance.
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    THE RESOURCEFUL CEO™

  • 50 Ways to Generate More Sales

    Tiffany C. Wright
    27 Jan 2015 | 8:00 am
    Sometimes we all need a brainstorming session to generate ideas that will help us drive more sales. Well, I’ve provided the results of one such brainstorming session to you. All of these do not apply to all businesses. For example, if you generate the overwhelming majority of your sales online, over the phone or in […]
  • Part 1: Tips to Protect Personal Information for Businesses

    Tiffany C. Wright
    19 Jan 2015 | 1:18 pm
       In light of all the media attention accorded to what happened at Home Depot (where hackers gained access through a small business subcontractor’s insecure site), Target, Sony, and other large companies, I thought it appropriate and timely to feature an article by Corey Rogan about protecting your business and personal information on company hardware […]
  • Show Me the Money!: The Inspired Works Podcast

    Tiffany C. Wright
    12 Jan 2015 | 1:10 pm
    I had the pleasure of being interviewed by Chuck Wang, the broadcaster of The Inspired Works podcast, a few months ago (September, I believe). That interview is now live and available on The Inspired Works website and for download on iTunes. I’ve included the links below, to help you get there faster! The Inspired Works […]
  • Balancing Life as a Business Owner

    Tiffany C. Wright
    9 Jan 2015 | 8:00 am
    This article is a departure from my more typical articles on issues facing small and medium businesses and their owners/founders. Occasionally, it is very important, I’d say wise, to take a step back and view the big picture of your business and your life as a whole to gain perspective. This is not solely a […]
  • Happy New Year 2015!

    Tiffany C. Wright
    3 Jan 2015 | 1:50 pm
    As an Ohio State alum (B.S., Industrial & Systems Engineering), and a big football fan, I am a HUGE Ohio State football fan. HUGE!! So my 2015 started off with a bang. Literally. I arrived in New Orleans and was on my way to pick up my rental car when the fireworks started along the […]
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    Small Business Heroes

  • How to minimise costs as a startup business

    The Small Business Heroes Team
    30 Jan 2015 | 1:55 am
    A new business is at a delicate stage and it is during the start-up period particularly that you need to keep a close eye on costs. While a business in its early stages may be doing well in terms of acquiring new clients, cash flow will often be an issue because you are only at the start of your invoicing cycle. Therefore, the more you can do to keep your overheads low, the better. Here’s how you can minimise startup costs. Start With a Budget It’s easy for expenses to spiral out of control if you don’t have a defined budget. Examine each area of your business and decide what you…
  • How to self-brand your business in the right way

    The Small Business Heroes Team
    27 Jan 2015 | 2:10 am
    When you start a business, whether you are an individual or a firm with multiple employees, you also create a brand. Your brand is what your clients engage with before they even make that first phone call and if you don’t put in the effort to define your brand, then you could appear wishy-washy or under established. So how to self-brand your business? Read on. Do 1. Have a brand strategy If you fail to plan, then you plan to fail. You need to know what you want your brand to encompass, what it will say to your customers and how you are going to go about it. Take a read of this great…
  • How to thrive as a local SME

    The Small Business Heroes Team
    23 Jan 2015 | 2:34 am
    The use of aggressive sales tactics has always been a major bugbear with genuine business owners who prefer to build customer loyalty through fair pricing of their products. Taking liberties with customers by charging extortionate amounts of money for the work they do is not a sure-fire way to help build customer loyalty and keep the revenue coming in. Today, in business, reputation is everything. Customers have the power to make or break a new business. From the reviews they submit to online business directories such as FreeIndex and comments they post on social media platforms, to…
  • Top tips and brilliant apps to help you stay focused at work

    The Small Business Heroes Team
    20 Jan 2015 | 3:01 am
    The modern workplace is rife with distractions killing your and your employees’ productivity. Whether it’s taking a break to browse the internet, responding to seemingly urgent phone calls or chatting to a co-worker popping over to your desk with the latest news from the grapevine, there’s always something demanding your attention. There will always be some form of distraction on a daily basis, but how well you manage it is key. Don’t fret, we’re not suggesting you sit at your desk with your eyes fixed to the computer screen for 8 hours. There are ways to increase your productivity…
  • Hosting for ‘the Kate Effect’

    The Small Business Heroes Team
    16 Jan 2015 | 5:17 am
    On 15th January we saw another small British business fall victim to ‘the Kate effect’, when the Duchess of Cambridge stepped out in the £450 navy ‘Naomi’ shift dress by Madderson London. British maternity line Madderson were totally unprepared for the honour and the rush on its website caused it to almost immediately go down. As a UK provider of web hosting services I find this incredibly frustrating to hear. There’s no excuse for websites being unable to handle traffic, this is after all what cloud computing is all about, the ability to scale resources up and down…
 
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    OPEN Forum

  • Turning Customer Service Into a Powerful Sales Tool

    Shep Hyken
    30 Jan 2015 | 11:30 am
    It’s lunchtime on a busy downtown street corner. People are walking by and you’re conducting a short, one-question survey, asking, “What do you think the purpose of every business is?” I’ll wager the overwhelming majority will answer with the same three words: “to make money.” However, according to Theodore Levitt, marketing professor at Harvard Business School, “The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing or operations expertise can keep a company going.” So the purpose is not to make money,…
  • Roundtable: Is Social Media Even Worth It?

    Anthonia Akitunde
    30 Jan 2015 | 9:00 am
    As the numbers behind social media go up and up (social media advertising is expected to reach upwards of $14 billion by 2018, according to Business Insider), confidence in its value has gone down. Only 2 percent of large brands’ Facebook fans see their posts, meaning you pretty much have to pay for Facebook ads to reach existing and prospective customers. And a 2014 Gallup poll found that social media doesn’t necessarily get customers to buy—apparently only 5 percent of those surveyed said social media had a “great deal of influence” on their purchasing decisions.
  • Why Your PR Team Should Embrace the PESO Model

    Gini Dietrich
    30 Jan 2015 | 6:30 am
    The business world, in the last seven or so years, has been upended with the introduction of social media and access to better data. This is good, but it also means change. And change is hard. Human beings don’t always like change. Sure, we want the latest and greatest gadgets and love to try new restaurants, but when it comes to our daily routines and how we’re accustomed to doing things, it’s not quite as exciting as a new flavor of potato chips. That’s why the PR industry, in particular, has stayed somewhat stagnant. There are industry voices who will say any PR…
  • Jobs Are Back—Make Sure Your Employees Aren’t Ready to Leave

    Kelly Spors
    29 Jan 2015 | 11:30 am
    U.S. jobless claims—the number of Americans on the unemployment rolls—plunged to a 15-year low in January, according to a new government tally. Though the drop may be somewhat exaggerated due to seasonal fluctuations, it’s still a clear sign that the U.S. job market continues to spring back to life.  “The labor market’s in good shape going into 2015 and looks like it will be in good shape for the rest of the year,” Guy Berger, an economist at RBS Securities Inc. told Bloomberg. “There’s nothing wrong and almost everything right with the economy right now.” A separate new…
  • Creating an Effective Social Media Marketing Strategy

    Bruna Martinuzzi
    29 Jan 2015 | 9:00 am
    Have you been been avoiding social media marketing? As a small business, you may be thinking you have enough challenges to deal with in managing your money and time, not to mention fatigue and the stress of hiring and retaining the right people. So being active in social media marketing may be the last thing on your mind. If your business is in a non-technical field, you might also be thinking that involvement in social media marketing requires a steep learning curve. If this describes you, think again. A recent Pew survey shows that 81 percent of American adults are online. More than 50…
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    Great Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories

  • How To Get Inspired? Here Are 21 Ways

    Entrepreneur Writer
    30 Jan 2015 | 12:01 am
    Inspiration in the most powerful force in life. People can do miracles when really inspired. There are thousands examples of this and there will be thousands more. All of the famous and successful people today have got what they have, because they had been inspired. No matter if you are an artist, an entrepreneur, or anything else. You need to find inspiration to do...You can also check these cool business articles:44 Inspiring Quotes For Boosting Your MotivationEven The Most Successful FailGreat Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories
  • 10 Reasons For Why You Should Quit Your Job Now

    Entrepreneur Writer
    8 Jan 2015 | 11:54 pm
    Most of the people spend (sell) most of their lives working for somebody else, living somebody else’s dread and making somebody else rich. Most people can’t even imagine life without having a 9-5 job… And you know what? Such a life is just wonderful, I know it from my own experience. And that you will be free is not the only cool thing about...You can also check these cool business articles:Chris Gardner – From Homeless to a MillionaireDave Weiner Quit His Job As A CEO To Pursue A Childhood DreamGreat Business Ideas, Entrepreneurs, Start Ups &…
  • This Kid Has Made $300 000 Trading Penny Stocks

    Entrepreneur Writer
    7 Jan 2015 | 2:01 pm
    Have you tried trading stocks? Well, I have and it’s really tough and risky. But it seems it’s not like this for everyone, especially for a New Jersey kid, who turned $10 000 into a $300 000 in a matter of a year. We are talking about an enormous return on investment here. This growth is also impressive, because most of the hedge fund...You can also check these cool business articles:What Is Financial Leverage?Stock Markets For DummiesGreat Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories
  • Moziah Bridges Is Just 12 And He Already Has A $150k Business

    Entrepreneur Writer
    7 Jan 2015 | 12:52 pm
    Moziah Bridges is one of the most amazing kids I have ever read about. Currently he is the CEO and the founder of Mo’s Bows and he is just 12 years old. This little entrepreneur started his bow ties selling business when he was just 9, when he came up with the business idea. He found out that there were no places, where cool...You can also check these cool business articles:LinkedIn’s HistoryMichael Dell Founded Dell with Only $1000Great Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories
  • Stock Markets For Dummies

    Entrepreneur Writer
    6 Jan 2015 | 11:43 pm
    Stock markets are crucial for business. For many years, the markets have been one of the main sources of financing for companies and in the same time a main source for wealth for many individuals. In today’s world, it’s really important to know how the stock market work, not only because there are attractive investment opportunities there, but also to understand how modern economies...You can also check these cool business articles:What Is Financial Leverage?This Kid Has Made $300 000 Trading Penny StocksGreat Business Ideas, Entrepreneurs, Start Ups &…
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    How to Write a Business Proposal

  • Client Tales: Jump Up Marketing Get’s a Leg Up with Quote Roller

    Quote Roller Team
    6 Jan 2015 | 12:45 pm
    If you’re in sales, either in management or on the front lines, you’ve created proposals. You’ve spent hours crafting that perfect document with the persuasive language, images, and the right structure. You’ve sent the proposal as an attachment to a professional and compelling email only to never hear back from the prospect. Or even worse, received the “thanks, we’ll compare it to the other four offers we’re looking at” response. Does that sound at all familiar? I know it did for me. I have been in sales and business development for over 14 years. Until last year I was a Word…
  • Client Tales: How A Personal Touch Helps Contentful Sell to Enterprise

    Sajad Ghanizada
    3 Jul 2014 | 7:05 am
    “Quote Roller makes it really easy for us to create, send, and sign proposals. It gives a professional impression to our enterprise clients.” – Contentful Contentful is a content management API that makes content strategists weak in the knees! This company allows individuals and teams to create content once and distribute it across different media in a custom and adaptable way. You know those articles and information your company shares across the web and various apps? Yeah, those posts that look perfect on your website but cut off on Android devices and look terrible on…
  • Quote Roller and Intuit QuickBooks Online, Cash In On Proposals

    Jennifer Riggins
    4 Jun 2014 | 7:05 am
    First, we let you sync your QuickBooks Online contacts with Quote Roller, now we’ve kicked it up a few notches with a deeper integration, allowing you invoice using QuickBooks Online (QBO) from a Quote Roller proposal. In this blog post, we’re going to teach you to close out your deals by doing what you do best, get paid! Intuit QuickBooks Online How to Login Using Intuit Credentials We’ve integrated with Intuit, allowing you to have a single sign-in for both products. If you’re already an Intuit user, follow these simple steps to authorize your integration and start…
  • Acquiring New Business By Solving Your Clients’ Problems (Instead of Pitching Them Your Product)

    Jeremy Girard
    27 May 2014 | 7:05 am
    “A man who buys a drill doesn’t want a drill. He wants a hole.” This saying, which is attributed to Theodore Levitt – an American economist and professor at Harvard Business School, is one that you frequently hear during sales seminars and trainings. The principal behind this idea is that people do not want the product or service we can sell them – they want the outcome of that service.   Clients don’t hire a web designer or an agency because they want to engage in the process of a website redesign, as enjoyable as we may try to make it for them. They don’t hire us…
  • Seven Tips to help you JUICE your business proposal acceptance rate

    Todd Spear
    19 May 2014 | 10:08 am
    How would you like to juice your bid acceptance rate? That’s right, you are reading this correctly. I did say “juice.” Before you discredit me out-of-hand, allow me to explain what the heck I’m talking about. I’m talking about radically rethinking something important: the things that you’re doing wrong. I’m not asking you to buy snake oil, read a book, or anything other than alter what’s not working in your business proposal process. And that can mean a lot of things. Here, we’ll go through 10 things to consider changing today to juice up your business proposal acceptance…
 
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    Strategy Lab Marketing

  • There is Always a Smarter Way

    Jeph
    26 Jan 2015 | 9:22 am
    There is always a smarter way. You just have to come to grips that it’s not going to be your idea at the centre of it. The number one thing that holds most organizations back is ego, the attitude at the top, leadership believing they are the smartest in the room. When you finally realize that the people connected around you are much, MUCH smarter at solving problems, finishing projects, and finding new solutions, that’s when you can start actually running your business. The trick is to assume your connected team is smarter than any individual on the team, then start getting…
  • Be Kind To Others (Especially When It’s Not Expected)

    Jeph
    16 Jan 2015 | 3:33 pm
    Character is doing the right thing when nobody is looking. Character is about treating people like a friend of family even when they are a complete stranger. To me, few things in life are more important than building your own personal character.   10 years ago I was at my first conference (I attended 13) in University, it was at the DeGroote School of Business in Hamilton, Ontario. 100+ students were at a pub in Hamilton and they shut down the bar because the guest speaker was about to take the stage.   I was a second year University student, you don’t close the bar on a…
  • Who Are The Top 2,001 People on Twitter in Regina? [Searchable Local Twitter list]

    Jeph
    8 Jan 2015 | 2:33 pm
    I’ve been there too, sitting alone on a Friday night wondering; how many people are actually on Twitter in Regina? Well thanks to a wonderful tool called FollowerWonk we can now find out! Followerwonk allows you to do searches for people on Twitter. You can search by location, by a word or phrase in the bio or by several different factors. Below the list is made up of people who have self selected their location to include the word “Regina”. The list is ranked by Social Authority. Social Authority is a metric developed by Moz that helps cut through the vanity metrics out…
  • 21 Quotes On Bumblebees, Obstacles, Superpowers and the F-Word

    Jeph
    6 Jan 2015 | 8:02 am
    1. I remind 8 year olds trying out Volleyball for the first time this very lesson. ANYTHING you try for the first time is going to be hard, don’t let that discourage you. Remember, you just need to stay in the game longer than everyone else and you’ll be the default winner. Keep treading water, keep above the water line. Another day alive is another day closer to your goal.   2. In Richard Branson’s “The Virgin Way” he tells a brilliant little story about the Bumblebee. For decades scientists have been stumped by the Bumblebee. When you take into account…
  • Why Having ADHD Is Like Having a Superpower

    Jeph
    29 Dec 2014 | 12:19 am
    If the movie Man of Steel taught us anything it’s Superheros have a lot going on in their heads.   Think about it. People (it’s not just kids for your big fat information) who have a lot going on in their heads have a hard time paying attention to things that don’t interest them. There is far too many things to think about and do than to be wasting time on boring things.   I don’t like when I hear a parent say, my son or daughter has ADHD and it’s affected them in school. I’m pretty sure in highschool I could never sit still, I talked way too much…
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    Fit Small Business

  • Logo Design Inspiration – 25 Ideas From The Pros

    David Waring
    29 Jan 2015 | 6:59 am
    Ready to start designing a logo for a client or your own website? Here are 25 resources for logo design inspiration and ideas the pro’s use. 1) 5 useful logo design tips Everything you need to know about logos in order to find your design inspiration in 5 easy-to-read tips. 2) 7 Killer Tips for Logo Design […] The post Logo Design Inspiration – 25 Ideas From The Pros appeared first on Fit Small Business.
  • Merchant Services: Who’s The Best For Small Business?

    David Waring
    27 Jan 2015 | 4:35 pm
    In this guide we review 3 of the most popular credit card processing companies and give you our pick for the best merchant services provider for small business. Best Merchant Services Provider: Dharma Merchant Services We chose dharma as the best merchant services provider for small businesses because they are one of the good guys […] The post Merchant Services: Who’s The Best For Small Business? appeared first on Fit Small Business.
  • How Much Does A Patent Cost?

    Jason Rueger
    27 Jan 2015 | 6:54 am
    If you are a small business owner who is wondering how much getting a patent costs, you have come to the right place. There are many online sites like LegalZoom advertising patent filing services for the nice and low price of $200 or so. The problem is, these kinds of patent filings rarely provide you […] The post How Much Does A Patent Cost? appeared first on Fit Small Business.
  • Time Tracking Software – Who’s The Best?

    Jeremy Marsan
    26 Jan 2015 | 6:26 am
    This guide to the best time tracking software is for freelancers and small business owners who work online and need software to track the time they spend on projects. If you’re looking for employee scheduling software, check out our employee scheduling software buyer’s guide. We looked at the top 3 time tracking software programs for […] The post Time Tracking Software – Who’s The Best? appeared first on Fit Small Business.
  • Free Business Email Address: Where To Get One And How To Set It Up

    David Waring
    24 Jan 2015 | 4:30 pm
    In our last article we continued our series on how to start a successful business with a look at how to setup a website for your small business in 4 easy steps. Now that you have a website it’s time to setup your free business email address, which is the topic of today’s article. How […] The post Free Business Email Address: Where To Get One And How To Set It Up appeared first on Fit Small Business.
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    The Shoeboxed Blog

  • How can I get my documents to Shoeboxed? A 2015 Refresher

    Emily Farrar
    20 Jan 2015 | 8:25 am
    As we head into a new year, we know that your workflows may have changed. Whether you live for inbox zero or are always on the go, we have a method of getting your documents to us quickly and easily. We constantly strive to offer new solutions to make your life easier and more productive! Here’s a quick recap of all the ways you can send your documents to Shoeboxed for processing. Gmail Receipt Sync: The first set-it-and-forget-it, automatic receipt processor! Simply link your Gmail account to Shoeboxed, and we’ll spot incoming receipts and automatically process them into…
  • Win $1,000 & Other Great Prizes with the 15 for ’15 Receipt Challenge!

    Emily Farrar
    20 Jan 2015 | 6:21 am
    Looking for a better solution to track your receipts in 2015? Enter the 15 for ’15 Receipt Challenge sponsored by Shoeboxed! The challenge is this: Submit 15 receipts to Shoeboxed by April 15, 2015 (Tax Day). You’ll be automatically entered to win one of three great prizes: $1,000 A ScanSnap iX100 Scanner One year of Shoeboxed The contest will run from January 15, 2015, through April 15, 2015 at 11:59p.m. To be eligible to win, you must have created a Shoeboxed account and submitted a minimum of 15 receipts during the entry period. Go here to enter! You’ll have a chance to select…
  • 3 Quick Improvements to Receipt Tables

    Emily Farrar
    14 Jan 2015 | 7:59 am
    This week, we released three quick user-requested upgrades to our receipt tables. Here’s what’s new: We fixed a bug that wouldn’t allow a receipt to be saved if the date field wasn’t filled in. We certainly recommend entering the date on every receipt, but if for some reason it’s blank, you can still save the receipt in your account. In the Vendor filter, all vendors are now sorted alphabetically to make finding what you’re looking for even easier. We’ve corrected the total of all receipts shown at the bottom of the receipt table. So if you apply a…
  • 6 Ways to Define Your Workspace at Home

    Shoeboxed Contributor
    13 Jan 2015 | 8:13 am
    If you work from home even part of the time, chances are, you struggle with distractions. You’re certainly not alone. While some distraction is perfectly natural, if it’s getting in the way of a productive day, it’s time to make a change. A home office that promotes concentration and creativity and protects you from diversions is simpler than you think—and we’ve got six tips to get you there. 1. Make room for work Of course, distraction is an issue at the office, too, but it’s more manageable because the entire space is dedicated to work and efficiency. You…
  • Download our new iPhone app today!

    Emily Farrar
    6 Jan 2015 | 6:39 am
    A new version of the Shoeboxed Receipt & Mileage Tracker for iOS was released to the App Store just a few hours ago – go get it! In this new release, we’ve expanded the options you can take after submitting a receipt through the app. So, you take a picture of a receipt (same as always), and now what? Swipe right to bring up new actions! For documents that haven’t been processed yet: Process automatically: Have our famously fast team of data verification experts enter the receipt details for you! DIY data entry: If you need the receipt immediately or want to use the…
 
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    BoostSuite

  • Online Marketing Is Here To Stay – Part 1

    Daniel Smith
    30 Jan 2015 | 2:03 pm
    There’s no way to get around the fact that online marketing will make a huge impact on any business in the years to come. 2015 is certainly no exception. With so many venues to include in your game plan, it’s important to understand three simple facets that can really make a difference in the way you choose your online marketing program. Whether you’re a beginner or a veteran looking to “remodel” dated expectations and implementations, this series will focus on the beauty and simplicity of Online Marketing when done properly. The three areas of main focus are Content Marketing,…
  • Tips to Produce Viral Content That Drives Enormous Traffic To Your Site

    Megan Ritter
    30 Jan 2015 | 8:55 am
      Image Courtesy of shutterstock.com   Have you ever seen a post that looks like it was written by keeping SEO in mind? Was it great? Did you see lumps of keywords just stuffed for no reason and it provides a dull effect? True! Writing for just stuffing keywords may seem like a good idea, but it will not end up with success. You can better opt on writing for humans! Writing exciting stories for humans will of course make it likable and sharable right? Here are a few ways I like to let you know about how to write viral content that will get sure likes and shares.
  • How 3 Minutes A Day In Google Analytics Can Make A Difference

    Daniel Smith
    22 Jan 2015 | 12:56 pm
    Who doesn’t have 3 minutes in a day to make their online marketing run a little more effectively? Google Analytics is an extremely useful tool that is used by companies to gauge the performance of their website site traffic and use that data to help improve effectiveness. What’s that you say? You’re not an analytics buff? That’s just fine because with these simple steps you can use the basics of Google Analytics to enhance the user experience of your customers. Before you can understand where everything needs to be, you’ll need to set up your Google Analytics account and see how…
  • Considering Options for Selling Your Online Store?

    Aaron Houghton
    14 Jan 2015 | 8:39 pm
    Have you ever considered selling your online store? Selling your business can be a rewarding way to cash out from all of your hard work. But who can help you complete this huge life milestone? We have answers below. Today’s guest post comes from Kenneth Marks of www.highrockpartners.com. Kenneth is lead author of the Handbook of Financing Growth… Advisor, Speaker & Expert in Financing, Turnarounds & Growth of companies. Kenneth is a Managing Partner of High Rock Partners, Inc. Hiring the right team is always important, and no different when considering the purchase or…
  • 5 Key Rules for Asking for an Introduction

    Aaron Houghton
    14 Jan 2015 | 8:27 pm
    Today’s post comes from Erik Severinghaus, Founder and CEO of www.simplerelevance.com. Erik Severinghaus is an accomplished entrepreneur who specializes in leading disruptive innovation in enterprises both large and small. SimpleRelevance helps companies optimize their email marketing with automatically personalized content (think product recommendations) in every email. Throughout my years as an entrepreneur, I’ve had the fortune to meet with several people who have made significant impact on the national and Chicago tech communities, but most importantly, on my company and…
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    The Best Direct Sales Companies

  • Endless Xpressions: Start a Direct Sales Business for Just $10

    Angie
    25 Jan 2015 | 5:25 am
      Endless Xpressions offers a ground floor direct sales opportunity selling floating lockets and personalized jewelry and handbags. Compensation:  Endless Xpressions Representatives earn 30% commission on personal sales. Team building opportunities are also available and earn 5% on First Level, 3% on Second Level sales. Commissions are paid twice monthly on the 1st and 15th with a $20 minimum. Start-Up Costs: Get started for as little as $10. This option includes no kit or product samples. A $49.95 kit is also available and include some of Endless Expressions’ most popular items.
  • Quick Guide to Zendigo: Loose Leaf Tea Direct Sales Opp

    Angie
    18 Jan 2015 | 10:01 am
    Zendigo is a brand new direct sales company selling high quality loose leaf tea and tea accessories. Zendigo has a mission – to empower others to achieve their dreams and have a taste of the good life! The incredible health benefits of our tea are emphasized. Customers purchase tea at Tea Experiences, through the consultants’ replicated website and through our Tea Lover’s Club.  Strong corporate structure and systems provide thorough training and support for all consultants and leaders. This is an incredible ground floor opportunity with a delicious product and great…
  • 9 Direct Sales Food Companies to Consider this Year

    Angie
    11 Jan 2015 | 10:00 am
    Direct sales companies offering food products are always a big hit with soon-to-be consultants. The products are consumable meaning repeat sales. The product line is usually updated frequently. And, we all have to eat after all! If you are looking for a direct sales food company, here are a few options to consider. Tastefully Simple is the original home-tasting company in the U.S. It was founded in 1995. The product line primarily consists of mixes, seasonings and sauces – both sweet and savory. Consultants earn 30% commission on retail sales and the opportunity to build a team exists as…
  • 7 Direct Sales Companies Offering Natural Products

    Angie
    4 Jan 2015 | 1:58 pm
    January is a notoriously busy month for direct sellers. This is especially the case for those offering healthy living products as the majority of Americans set New Year’s Resolutions that involve things like going organic, cutting out chemicals and losing weight. Today we are looking at seven direct sales companies that offer natural or organic personal care, wellness and home products. H20 at Home is a company brought to the U.S. from France in 2009. They offer three product lines; Natural Home Care, Organic Personal Care and Natural Home Fragrance. Chiffonnettes are one of their most…
  • KEEP Collective: The Newest Addition to the Stella & Dot Family

    Angie
    3 Jan 2015 | 5:36 pm
    KEEP Collective announced their beta launch in Fall 2014. This company falls under the Stella & Dot family. The product line is customizable jewelry featuring “Keepers,” which are necklaces and bracelets, and “Keys,” which are charms. KEEP Designers are able to sell in-person, at home parties and online. During the beta launch KEEP Designers will be hand-selected by the company. You must complete an application and commit to four KEEP Socials in your first month if chosen. These founding Designers will help shape the official launch of KEEP Collective. While Stella & Dot…
 
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    All About eCommerce - RetailEMall's Official Blog

  • 10 Tips to Upgrade Your Checkout Process

    Csaba Zajdo
    21 Jan 2015 | 12:05 am
    Upgrading your checkout process can get your customers to the finish line faster. One of the main challenges in ecommerce today is cart abandonment. Improving your checkout process can help your customers feel more secure from the beginning to the end of the checkout process and reduce the number of people who abandon their cart. By using best practices in your checkout you can ensure a trouble-free experience for your customers and give them another reason to shop at your store again. Let’s take a look at 10 tips to upgrade your checkout process and improve sales on your ecommerce…
  • 10 Tips to Run Business on WordPress & Blogger

    Gaurav Dhiman
    25 Feb 2014 | 9:38 pm
    Blogging has significantly changed over the past few years. In the past, blogging was purely to satisfy a passion. Individuals established blogs according to their interests in various subjects. Almost accidently, once they had an audience they realized they could monetize their blogs through programs like Adsense and Clickbank by leveraging the traffic. Now a blogger can not only blog about their passion, but can also be a solopreneur and make much more than just royalties paid by various marketing affiliate programs.  The principal thing for a solopreneur is to begin with a solid,…
  • Consumer Psychology and E-Commerce Checkout

    Gaurav Dhiman
    18 Feb 2014 | 2:46 am
    The internet is flooded with tips and tricks on 'How to attract the customer to your webs portal', but ever wondered what will make the customers 'stay'? Rather than attracting the customers, a major and a bigger problem posed by E-commerce websites is to keep the customers from abandoning the website while making the purchase.  The customer is happily browsing your website and exploring the services and products you offer. Finalizing on what all he wants to purchase, he selects the items and adds them to the cart. Proceeding towards the checkout, the process of purchase…
  • Mobile Phones Sales Statistics Usage Trends

    Gaurav Dhiman
    20 Jan 2014 | 8:12 pm
    The advent of mobile phones in our day to day lives has given a sudden boost to the level of ease in our chores and activities. Be it communicating, event scheduling, entertainment or even shopping, smart phones have all our needs centered at just a simple single tap on the phone screen. To make things easier, let us consider your own personal social circle. Without any effort or mind-boggling, you can easily name a number of friends who are absolute phone addicts. It’s no surprise that you might be one yourself too! Mobile-phones, or more specifically, smart phones connect with every…
  • 10 Tips for eCommerce Remarketing: Follow Your Potential Customers Everywhere

    Carly Chodosh
    14 Jan 2014 | 7:44 am
    We live in an online world; from college classes to dating and especially shopping, much of our social and professional lives exists more on the Internet than they do in reality. For an eCommerce business owner, this can be a dream, but also requires a lot of work, especially with millions of stores available at only the push of a button. Remarketing towards your target market is a fabulous way to gain repeat exposure and repeat customers. It’s easy, really: remarketing is done through Google Adwords and your already existing social sites to target potential customers, abandoned…
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    CFO Services and Financial Consulting

  • Why Mergers Fail: The CFO Role can Make or Break an M&A Deal

    David Worrell
    20 Jan 2015 | 7:30 am
    [by guest blogger Jim Szakacs] At a recent executive networking event, I recognized several high-flying CFOs I envied years ago. These were the dealmakers, the financiers that were sought after by the private equity firms and investment bankers. But here they were trying to expand their networks as they explained that they were “in transition”. After a big “deal” many of them found themselves being offered a “package” by a disillusioned board and/or impatient investment sponsor. What went wrong and why was the CFO shown the door? Deals, Deals, and more Deals According to…
  • What You Must Know to Protect Trade Secrets

    David Worrell
    15 Dec 2014 | 3:05 pm
    Are you protecting the value you’ve built in your business? Lately we’ve talked a lot about employee theft and embezzlement. But what about the value that you can’t put in the bank?  Trade secrets are hard to place a value on, but can be a vital part of your competitiveness and profitability. In the USA, companies lost nearly $300 billion to trade secret theft last year.  Is your business at risk? Trade Secret Laws Your strategies, processes and unique ways of doing business do not have to be patented to qualify as a trade secret.  Your “secret sauce” is protected under the…
  • 7 Keys to Preventing Fraud in the Workplace

    David Worrell
    4 Dec 2014 | 5:15 am
    In small business accounting, honest mistakes happen. Dishonest mistakes happen too – all too frequently. Both can be prevented with the proper processes and procedures for cash handling and accounting … but only if you are on the lookout. Think it couldn’t happen to you?  Think again: most fraud happens in smaller companies, because they lack the controls and procedures to prevent it.  In fact, more than 31% of companies with fewer than 100 employees will experience some kind of embezzlement or check fraud, the highest rate of any business size category. (Association of Certified…
  • Infographic: How Better Accounting can Help You Qualify for a Surety Bond or Contractor Bond

    David Worrell
    5 Nov 2014 | 2:20 pm
    General contractors have long been required to purchase construction bonds to qualify for federal public works projects. These days, the practice is spreading to private projects too.  Now its more important than ever to qualify for a surety bond (or general contractor bond) no matter who your clients are. How can a GC qualify for a (larger) surety bond? By keeping a strong financial position — and the documents to prove it! — will give you the best chance at a favorable general contractor bond. Surety companies are now taking a good, hard look at financial statements and…
  • 5 Terms You Need to Know Before Selling Stock to Angels… or Sharks

    David Worrell
    24 Sep 2014 | 7:14 am
    If you’re hoping to sell stock to Angel Investors (or Sharks!), be sure you know the law.  The JOBS Act has shifted the landscape a bit, but there are basics that still apply.  Here’s a quick primer on the 5 key concepts you should know before moving forward with any equity investor or stock sale.  Follow the links in each definition to get more detail, or call your CFO for more. 1 Exemptions Small businesses who need to raise funds may qualify for exemptions which allow them offer securities via private sales to small groups of accredited investors, intrastate sales, and…
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    waypointsg.com

  • Consumers Demand More from Mobile Web Surfing

    kutenda support
    30 Jan 2015 | 9:07 am
    In an interview with O’Reilly Radar writer Mac Slocum, Joshua Bixby, president of Strangeloop, said that the days in which consumers were happy to just be able to connect to the Web with their mobile devices are long gone. Today, the owners of smart phones and tablets demand that Web pages load quickly on their mobile devices and that these pages include all the bells and whistles of a full Web experience. And, Bixby told Slocum, those companies that can provide this experience are the ones poised to thrive. And those that can’t? They’ll fade away. Web, mobile Web no longer…
  • Mobile Marketing 101: What Your Business Needs to Know

    kutenda support
    28 Jan 2015 | 9:58 am
    Your business already boasts its own interactive Web site. You run a busy blog promoting your company and its services. You Tweet your followers whenever your business is holding special sales or launches a new service or product. Your business’s Facebook page is steadily adding followers. Unfortunately, to reach today’s consumers, all that isn’t enough. You must also master mobile marketing. Mobile marketing matters For time-strapped business owners, this might seem like one too many ways in which to reach consumers. However, today’s customers rely extensively on…
  • Don’t Let Your Competitors Set Your Agenda

    kutenda support
    21 Jan 2015 | 4:48 pm
    Even the biggest tech powerhouses make the occasional business mistake. And one of the most frequent? They let their competitors set their agendas. Take Google. Google remains the undisputed search engine king. It’s also one of the most powerful companies in the world, but that hasn’t stopped Google from trying unsuccessfully to become the next Facebook. Facebook takes Google to school Facebook has already established itself as the leading force in social media. Google thought that it should hold that title, so it launched Google+, its own social networking program. Now,…
  • Living With Lync: 2014 In Review, 2015 Ahead

    waypointblog
    21 Jan 2015 | 1:31 pm
    Waypoint can help you utilize this new and effective tool! This article excerpt, by Kevin Kieller, originally appeared here: http://ubm.io/1AZQH5S Microsoft Lync has had a good year in 2014, with a reported 5 million Lync voice seats now deployed and an ecosystem expanding around the tool. This isn’t to say there aren’t challenges ahead, though, especially as Microsoft moves ahead on its Skype for Business rebranding initiative. Let’s take a closer look at this year’s highlights and next year’s intentions. As noted, Microsoft has reported deployment of some 5…
  • Part 2: Outsourcing IT Services: What to Look for in an Outsourcing Provider

    Patrick Scully
    19 Jan 2015 | 5:04 pm
    One of the greatest things about owning and running a small business is the knowledge that you are in control and that it is your expertise that keeps things going. The bad news in this is that despite our best efforts, some parts of a business are often too big or too unfamiliar to handle on our own. For these types of situations, frequently the best course of action is to outsource the job to an outsider, but which one? Before you entrust your business’s equipment and data to an outsider, you should make sure that not only is that provider good at what he does, but can also protect…
 
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    Orlando Realty Consultants

  • 2015 Tips For De-Cluttering Your Orlando Home

    John Conde
    30 Jan 2015 | 12:02 pm
    With the introduction of the new year resolutions are in full swing. It’s also the best time of the year to do a massive cleaning and de-cluttering of your Orlando home. For our family, the means to donate old toys, outdated furniture, and other objects so that we can utilize the extra space in each room. It’s actually something that I really enjoy doing because it gives me that sense of a new beginning. I don’t know what you’d call the opposite of a hoarder, but that’s me [out with the old, in with the new!].  For some people however, this can be a painful…
  • TOR 003: How Does The Bank Decide The Value Of A Short Sale?

    John Conde
    27 Jan 2015 | 12:28 pm
    Top Orlando Realtors Podcast Episode:003Diego Fontana in the BVL area of Kissimmee asks…”How do they decide the value of a Short Sale property“The valuation of a property, in my opinion is the single most important factor of the whole short sale process. Here’s the way it works. We start by submitting an offer to the bank, the bank will then order what’s called a BPO on the house AKA a Brokers price opinion.In some cases, the bank orders a full on appraisal, but most of the time it’s going be a BPO The person that does the BPO is usually a local realtor…
  • Another Orlando Foreclosure Stopped In A Nick Of Time!

    Jenny Zamora
    26 Jan 2015 | 12:22 pm
    This is the story of Veronica from Hunters Creek, FL. I’m not using her real name or address because this short sale is still being processed. However, that fact that we’ve stopped the foreclosure sale a total of five times in past two years I felt was worth writing about.   It’s the typical short sale stuff you hear from lenders. “We didn’t get the file”, “the financials need to be updated”,”the BPO came in too high”, “we’re still waiting to hear from the investors”, you name…on this file,…
  • New Listing In Kissimmee, Price Reduced!! | 4703 Windwood Dr.

    Jenny Zamora
    26 Jan 2015 | 12:12 pm
    New Listing In Kissimmee! 4703 Windwood Dr. Kissimmee, FL 34746We just acquired this hot new listing in the much sought after subdivision of  Windward Cay! Move in Ready!   This is a Beautiful 4 Bedroom, 2 Bath Home. Big, Spacious, Open Floor Plan. Property HighlightsFenced in Back YardGarage Conversion Large PoolScreened In Porch & Patio Deck Great for BBQ’sAll Appliances Included Located close to all Disney Parks and Attractions, Restaurants and Shopping.You must see. PRICED TO SELL FAST!!!!Call us at 407-902-7750 to schedule a showing!   The post New…
  • A Beautiful Day In Hunters Creek, FL. Come Join Me!

    John Conde
    22 Jan 2015 | 12:06 pm
    I wake up to a dense mist over the pond in my backyard, the only things I see moving are the deer grazing in the open field. It gives me the feeling of living deep in the forest as I notice the tops of the  tall pines tower above. Throughout the day I get regular visits by a wide variety of native birds that swoop into the fish filled pond to grab their meal for the day. This is a common site to see in Hunters Creek, FL. my favorite neighborhood in the whole world. It’s a crisp and peaceful winter morning as bicyclists and joggers make their way through the many nature trails…
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    The Pulse Australia

  • 5 signs you need an accounting system upgrade

    Jan Barned
    27 Jan 2015 | 6:57 pm
    How do you know it’s time to upgrade your car? You might have had it for a while and after driving lots of kilometres, it costs more to run, doesn’t drive as well as it used to, and needs more frequent services. That’s when you know you need to upgrade your car — but how about upgrading your accounting system? At what point is your accounting system holding back the growth of your business? Here are five tell tale signs that you need to upgrade your accounting system: 1. You are spending too much time on financial record keeping, or worse still you aren’t keeping the…
  • What should I do with my profits?

    Liam Shorte
    22 Jan 2015 | 2:26 pm
    So your business has being doing well and you have a decent, consistent profit at last. Then you look at the options of taking more salary or a dividend, and you see the tax man wants his share. Even if you leave the profits in the business, the ATO will still want a share of the pie. I see so many clients who react to this situation by wasting funds — either by taking too much out of the business and being taxed heavily, or reinvesting it within the business in areas that add no value. How many people upgrade the office and do revised shop fit-outs on their vehicles and IT just because it…
  • What every business owner should know about payroll

    Jenny Nedanovski
    20 Jan 2015 | 3:09 pm
    Payroll, often conducted by a payroll specialist, ensures that every employee is paid accurately and on time. But what level of experience is needed to conduct payroll? With a growing number of businesses adopting payroll software, it’s sometime the business owner themselves who make the pay runs. Having said this, some business owners can be overwhelmed by the responsibilities that come with payroll and look to hiring a payroll specialist. Among businesses hiring for a payroll specialist, 67% of job listings say that applicants are either required or preferred to have prior experience with…
  • Six secrets to thinking like an accountant – and why that’s a good thing!

    Colin Dunn
    18 Jan 2015 | 6:42 pm
    First of all, let me get a confession out of the way — I am an accountant! In fact, I am a Chartered Accountant. I know. We’re (supposedly) a boring bunch who wear bowler hats and carry brief cases everywhere. John Cleese has a lot to answer for! I no longer do any day-to-day accounting work —instead for the past 16 years I have worked with accountants in public practice to help them improve their own firms and offer business advisory services that really help their clients. I routinely advise accountants, when they are asked by strangers ‘what do you do?’ to avoid the response…
  • 5 key ways to keep existing customers coming back

    Pete Wargent
    15 Jan 2015 | 5:13 pm
    All Australians should intuitively know that a boomerang is unlikely to come back without the right preparation, tools, execution and experience. (I tried once…and no, it didn’t!) But how often do we think about whether our customers will keep coming back and, more specifically, how we can ensure that they do? A bird in the hand Business owners and the self-employed often focus upon how they can find new clients without equivalent due consideration of how they can guarantee their existing customers return to use their services in the future. One of the salient rules of the focused…
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    Industry Edge

  • Humane Animal Treatment Crucial for Consumers

    Whitney Richardson
    30 Jan 2015 | 12:00 pm
    A recent survey by the American Humane Association indicates that not only do consumers consider humane animal treatment an important factor in their food selections, they’ll also pay more for it. Food safety issues are a real problem: According to federal data, each year, 1 in 6 Americans suffer from foodborne illness and more than 100,000 are hospitalized, Reuters reports. Food safety is overseen by at least two agencies — the Food and Drug Administration (FDA) and the U.S. Department of Agriculture — with Congress now working to streamline oversight to provide stronger safety…
  • Energy efficiency tops list of housing wishes

    Miranda Metheny
    30 Jan 2015 | 4:00 am
    Survey finds households are also concerned about state of repair and age-friendliness of their homes. In 2013, the Demand Institute surveyed over 10,000 households about what factors they found most important in a residence and how those factors were reflected in their own homes by asking them to assign ratings to 52 home and community characteristics. The results were compiled in a report called “The Housing Satisfaction Gap: What People Want, but Don’t Have.” The top concerns identified in the report were energy efficiency, repairs and renovations, and age-friendliness. The top…
  • The Evolution of a Spokesman

    Whitney Richardson
    29 Jan 2015 | 12:18 pm
    See how an iconic character has changed over the years. The Super Bowl is a perfect example of how endorsements by celebrities, or the characters they play, can influence the culture around a particular product or brand. Hardware retailers and manufacturers are no stranger to this concept, as proved by the popularity of the recent Maytag Man reboot and frequent celebrity sightings at the National Hardware Show®. One of the most tenured characters in marketing, Bibendum, commonly known as the Michelin Man, has been around for 115 years. Characters can often be a popular choice for brands as…
  • 3 Innovative Job Site Products

    Miranda Metheny
    29 Jan 2015 | 4:00 am
    An ultra-durable coffeemaker, a magnetic carpenter’s pencil and a toolbox with a bevy of built-in gadgets are among the newest construction inventions. The everyday challenges of the construction zone are fueling a current rush of innovation. These three new job site products promise to make a hard day’s work a little easier.   Coffeeboxx job site coffeemaker The CoffeeBoxx, by Oxx, was designed with the needs of a construction site in mind: speed, portability and durability. To that end, it brews a cup of coffee (8-, 10- or 12-ounce servings from K-Cups, or plain hot water) in under…
  • Lighting Trends for 2015: The International Year of Light

    Miranda Metheny
    28 Jan 2015 | 12:00 pm
    As the United Nations celebrates the International Year of Light, there are four lighting trends worth following. The United Nations has declared 2015 the International Year of Light, shining attention on the science of light and its ramifications throughout the world. “Lighting provides safety and security, provides access to education, enhances architecture, and improves quality of life,” the event website explains. “We take it for granted and often notice it only by its absence.” “The 21st century will depend as much on photonics as the 20th century depended on electronics.”…
 
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    Small Business Sense

  • Monthly Small Business Roundup (January 2015)

    Kim George
    28 Jan 2015 | 7:07 am
    Hey peeps!  Here are some of the latest and greatest in small business news and entrepreneurship from around the web. Enjoy! Entrepreneurship Interested in outsourcing? Here are 10 simple tips for managing freelancers Here’s a great list of 6 best practices for working from home A few tips for being an excellent consultant   Marketing and Sales Here are 9 ways to recycle your blog posts into other content Here is a look at the evolution of slogans Learn how blogging affects your bottom line   Social Media Check out this infographic and network cheat sheet for social media…
  • 6 Digital Marketing Trends to Watch in 2015

    Kim George
    22 Jan 2015 | 7:07 am
    Want to learn what is working in Digital and Online Marketing today? Great!  Take a peek at this infographic courtesy of SmartInsights.com to find out 6 digital marketing trends that you should watch out for this year. What is Digital Marketing? Digital marketing is quite simply the use of mobile and digital devices such as smartphones, tablets, pc’s, social media and etc as a part of your marketing and communications channels in your business. Key takeaways and stats from this infographic are as follows: 1.   40% of the Worlds population is using the Internet 2.   91% of internet…
  • 15 Tips for Fighting Procrastination

    Kim George
    20 Jan 2015 | 7:07 am
    Feeling overwhelmed and overworked in your business?  If so, you are not alone. On a typical 8 hour work day for an independent entrepreneur, it seems as if there are just not enough hours to get things done. So this begs the question…how do you get past the mountain of projects that you need to complete? What is procrastination? Procrastination is simply the act of waiting until the last minute to get things done–and choosing to work on things that you “want” to do. Tell-tale signs of procrastination Not sure if your issues with procrastination have gotten out of hand?  Here…
  • 20 Low Cost Marketing and Advertising Ideas for Frugal Entrepreneurs

    Kim George
    15 Jan 2015 | 7:07 am
    Just because you don’t have a million dollar budget to spend on promoting your business doesn’t mean you can’t still be effective in advertising.  There are many low-cost marketing options available that you can implement and use in your business. What’s even better is that is that a lot of these marketing strategies can be implemented for free.  Low Cost Marketing and Advertising Ideas Here is a list of 20 low cost marketing and promotional ideas that you can use to kick off your marketing campaigns for the New Year: 1.  Canvassing This method involves printing out some…
  • 5 Tips for Using an Autoresponder for Small Business Marketing

    Kim George
    13 Jan 2015 | 7:07 am
    Email Marketing is one of the best strategies that you can use in your business to communicate with your customers on a regular basis and build a list of qualified prospects. One of the must-have features of an email marketing service is an Autoresponder. What is an Autoresponder? Autoresponders are simply a sequence of pre-scheduled email messages that you can send to your email subscribers in a certain order and frequency—that you determine. As one of my favorite blogs Copyblogger stated in one of their posts, “An Autoresponder is the lazy marketer’s best friend”. Tips for Using an…
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    blog.hotspotshield.com

  • How to Download Hotspot Shield on iOS7 and Older Devices

    Levent Sapci
    30 Jan 2015 | 4:46 pm
    If you want to download Hotspot Shield for iOS on your iPhone/iPad/iPod without upgrading to iOS 8, we tell you how to here for existing and new users: For existing users of Hotspot Shield: If you have purchased or downloaded Hotspot Shield from the iOS App Store before onto an Apple device, you can go to the Hotspot Shield store listing in the iOS App Store. You will be provided with an option to download the last compatible version (V2.2.1) of Hotspot Shield for your device. You still must have iOS 4.2 or later or OSX Mountain Lion (10.8) or later to download Hotspot Shield. You can also…
  • How to Watch the Super Bowl Online for Those Living Outside the US

    Peter Nguyen
    28 Jan 2015 | 12:07 pm
    Are you a Seahawks fan or a Patriots fan or just someone who is passionate about American NFL football, but are living abroad? NBC will stream the NFL Super Bowl XLIX live via this page, http://stream.nbcsports.com/liveextra/. But due to broadcasting regulations, NBC is only allowed to show NBC Sports content on the internet in the United States and U.S. Territories. The good news is that there’s a work around to enable you to watch the Super Bowl live online outside of the US. Watch NBC’s Coverage of the Super Bowl from Abroad To watch the live streaming of the Superbowl on the NBC…
  • AnchorFree Releases Hotspot Shield for Android, Version 3.0

    Peter Nguyen
    28 Jan 2015 | 10:31 am
    AnchorFree recently released a new version (version 3.0) of Hotspot Shield for Android, with new features that make personal privacy, Wi-Fi security and access to the world’s information smarter, easier to use and more secure. One of the key changes in version 3.0 is the changes to the protection modes. We now offer three protection modes available: Selected Sites, Smart, and Full. In addition, we now offer 9 virtual locations: US, Japan, United Kingdom, Australia, Canada, Germany, Hong Kong, India and China. Read on to learn more about these different protection modes. Selected Sites…
  • Hotspot Shield for Mac OSX – New Virtual Locations

    Peter Nguyen
    28 Jan 2015 | 10:31 am
    AnchorFree offers two versions of Hotspot Shield available for OSX: Mac (.dmg) and the Mac App. Which now offer 9 virtual locations for both versions:  US, Japan, United Kingdom, Australia, Canada, Germany, Hong Kong, India and China. The key difference between the two applications is as follows: Mac App Mac App has the native Mac Interface. Mac (.dmg) Not a native Mac Interface. Download Hotspot Shield for Mac Click here to Download from the Mac App Store: Click here to Download on Mac (.dmg): The post Hotspot Shield for Mac OSX – New Virtual Locations appeared first on .
  • AnchorFree Releases Hotspot Shield 3.0 for iOS

    Peter Nguyen
    28 Jan 2015 | 10:30 am
    AnchorFree recently released a new version (version 3.0) of the Hotspot Shield app, for Apple iOS 8.0, with new features that make personal privacy, Wi-Fi security and access to the world’s information smarter, easier to use and more secure for iPhone, iPad and Android users. The new Hotspot Shield 3.0 iOS Client has a completely different look and feel! Our goal is to make it as streamlined as possible to offer maximum ease of use, while offering you great protection and access to blocked sites. New Features & Benefits The new Hotspot Shield for iOS 3.0 offers you these features and…
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    The Blog from Instore

  • What being a VC taught me about leading a company

    Matt Niehaus
    14 Jan 2015 | 4:00 pm
    Many young CEOs are guided largely by passion and instinct rather than by experience. In some cases, that works wonderfully; in others, it’s the path to a quick failure. VentureBeat
  • Is it Worth Participating in Restaurant Week?

    Matt Niehaus
    12 Jan 2015 | 4:00 pm
    Many cities around the country run “Restaurant Week” or “Dine Around” promotions a few times a year, allowing diners to enjoy a multi-course meal from a fixed menu for a set price. While this can raise your restaurant’s profile and bring more diners in, it’s important to consider whether it will truly benefit your business. Here’s a look at the pros and cons from the restaurant owner’s perspective: Pros A boost in traffic during a slow time of year. Restaurant Weeks often take place during the off-season months, when tourists are scarce and tables are plentiful. If it’s well…
  • How mobile point of sale can speed up service

    Matt Niehaus
    8 Jan 2015 | 4:00 pm
    Mobile point of sale systems are swiftly replacing traditional point of sale systems that cost more and take up more space. It’s estimated that 12 percent of merchants using traditional point of sale systems will switch to mobile point of sale systems within the next two years. An iPad point of sale system can save up to 40 percent compared to a legacy system that requires annual fees, licensing and repair costs. Another key benefit to mobile point of sale systems is that they can facilitate quicker service. Here’s a look at the ways that a mobile point of sale system can help merchants…
  • Inside the Motives of a Gift Card Buyer

    Matt Niehaus
    6 Jan 2015 | 4:00 pm
    understanding why people give gift cards can help merchants, program managers and issuers tailor marketing messages and programs to increase sales. PYMTS
  • 4 Problems With Customer Loyalty Programs

    Matt Niehaus
    29 Dec 2014 | 4:00 pm
    Customer loyalty programs are a popular strategy for restaurants and retailers to keep track of their most frequent customers and provide incentives for customers to return to their businesses. According to a report by Manta and BIA/Kelsey, a repeat customer spends 67 percent more on a given purchase than someone new to your business will, so it’s well worth nurturing relationships with your customers. The problem? Most customer loyalty programs — to put it bluntly — suck. Why? Low adoption rate. More than half of all customer loyalty cards are inactive, and the stats are even…
 
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    Premier Business Centers - Office Space

  • What to Look For When Negotiating Your Office Space Lease

    MBurge
    30 Jan 2015 | 12:37 pm
    By Mark Burge Ready to move out of your home office? Or just looking for a new space that better represents your company? Finding the right office space is already difficult, but actually negotiating the lease can be even more complex and overwhelming. Especially if you’ve never done so before. A carefully selected lease is vitally important to the health and growth of your company. First, Identify Your Needs Before you can begin shopping office space it is important to determine what you can and cannot live without in your office. At first this may seem a bit challenging, especially if you…
  • Century City Office Space

    CBrown
    6 Sep 2013 | 10:02 am
    Enjoy Flexibility & Professional Appearance with our Century City Office Space Plans Want to conduct business in Century City? Office space by Premier Business Centers offers flexible plans that fit almost every situation and budget. Our Century City office spaces are priced reasonably and are available immediately. Compare the expense of hiring your own receptionist; setting up a telephone system with voicemail, and buying other needed office equipment to our Century City office space rentals. You’ll find a steep capital payout is needed to start an office from scratch in Century City.
  • California Shared Office Space

    CBrown
    6 Sep 2013 | 9:59 am
    Northern and Southern California Temporary Office Space Our Southern California temporary office space and Northern California executive office space are both available for rent with very flexible terms to allow office sharing. Our Southern California shared office space allows leasing by the hour, day, week, or month to meet any need. Our Northern California shared office space offers similar flexibility near the beautiful San Francisco Bay. Both our Northern and Southern California shared office spaces offer a variety of floor plans, conference facilities, and administrative support.
  • Locating Your Office Space in the San Fernando Valley

    CBrown
    6 Sep 2013 | 9:56 am
    Finding the perfect location for your business to be able to grow can be a challenge. There are multiple factors that have to be considered before making a final decision, including population, talent availability, as well as the ability to find the space you need to grow successfully and still present a highly professional appearance. One option to consider is renting San Fernando Valley executive suites. This Valley is located in in the northern section of Los Angeles and is made up of several independent cities besides Los Angeles, including Glendale, San Fernando, Hidden Hills, and…
  • Pasadena Office Space

    CBrown
    6 Sep 2013 | 9:45 am
    Your Pasadena Office Space & the Rose Bowl, a Synergistic Combination Imagine this! Your Pasadena office space only 15 minutes from downtown Los Angeles, surrounded by beautiful rose gardens and extraordinary turn-of-the-century architecture. Sound unbelievable? Not with Pasadena office space. Leasing in our Premier Business Centers’ Class A building will make it happen. You don’t even need a brick and mortar office in Pasadena. Virtual office space provides you with a prestigious address, answering service and mail forwarding options. Pasadena virtual office space gives you a…
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    DP Marketing Services

  • Process Thinking and Sales (Part II)

    Richard Dannenberg
    27 Jan 2015 | 8:32 am
    Just over a week ago, we started a conversation about a slight shift in perspective that can produce positive benefits for your printing business. It’s a not so profound change in mindset that moves from project thinking to process thinking. In Part One of this short series, Process Thinking and Marketing, we talked about how the shift from a checklist approach to an understanding of marketing as a continual process can improve the effectiveness of your efforts. Today, the focus shifts from marketing to sales, and we’ll see how a similar perceptual shift can let you apply lessons learned…
  • Act With Audacity – 5 Marketing Lessons from a French Widow

    Richard Dannenberg
    20 Jan 2015 | 3:40 am
    “The world is in perpetual motion, and we must invent the things of tomorrow. One must go before others, be determined and exacting, and let your intelligence direct your life. Act with audacity.” - Mme. Barbe-Nicole Clicquot née Ponsardin You may not have heard of Mme. Clicquot.  Her story is one of those that is just worth telling a couple of times. It’s a study in determination and resourcefulness and an inspiration to any person with an entrepreneurial inclination. A look at her life also illustrates a few instructive lessons for small business owners and marketers. Read on.
  • Process Thinking And Marketing (Part I)

    Richard Dannenberg
    12 Jan 2015 | 8:43 am
    This isn’t going to be one of those profound articles that gives you great aspirations for the new life you’re going to live from this moment on. Nope. But for some of you, it might be important. Today, I’m writing about just a minor change in mindset, a slight alteration to the model that can help keep the machine running and move your printing business forward. Here it is: It’s Process, not Project. Semantics, you might say. Perhaps, but this simple perceptual shift can impact the way your business communicates in a couple of important ways: It can change the way you market your own…
  • Marketing Plans: Why Your Business Doesn’t Need One

    Richard Dannenberg
    31 Dec 2014 | 10:33 am
    Marketing Plans Redux It’s the new year and time for a very quick revisit to an old topic. I’ve written a lot in previous posts about the importance of marketing plans, but today’s short article isn’t going to rehash all of that stuff.  There’s no need to beat you over the head with that again. In fact, today’s post won’t even tell you that a marketing plan is a worthwhile investment. Instead, this is simply meant to encourage all of the small business owners out there who just don’t have the time.  Sure, resolutions and great intentions are…
  • 5 Real Marketing Trends to Examine for 2015

    Richard Dannenberg
    18 Dec 2014 | 10:01 am
    I received some interesting feedback from last week’s tongue-in-cheek post, 6 Absolutely Reliable Marketing Predictions for 2015. As promised, I’m continuing the discussion this week with a few trends that could provide some potentially beneficial areas of consideration for small business marketers as they make their plans for the coming year. Here goes: Engagement and Word of Mouth One of the last week’s comments from Gail Gardner went like this: Small business owners who want to be big often hate engagement. I’ve had a couple who actively avoided actually dealing with customers over…
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    VerticalResponse Blog

  • How Welcome Emails Increase Engagement [VIDEO]

    Derek Overbey
    30 Jan 2015 | 6:00 am
    Have you ever signed up for an email list only to receive your first email weeks later? By the time you’ve finally received that first email or newsletter, you may have forgotten you even subscribed in the first place. The best way to engage your newest subscribers from the get-go is with an acknowledging welcome email.  To learn more about welcome emails and the positive impact they can have on your engagement, Jill Bastian, Community Education & Training Manager at VerticalResponse, shares her knowledge in our latest episode of Tips in 2. One of the key takeaways shared in…
  • 8 Dos and Don’ts of Networking Follow Up

    Jenny Klimisch
    29 Jan 2015 | 6:00 am
    There are networking opportunities everywhere, whether you’re at a trade show, conference, meetup, or even chatting with someone on your commute. You need to make the most of every opportunity because you never know who you might meet! Here are eight actionable dos and don’ts for following up with someone in a professional way after you’ve connected: DO: Send an invitation to connect on LinkedIn in a timely manor by including a personal note on where you met him or her and something you may have discussed. For example, “It was great meeting you at the ABC Event.
  • 14 Sweet Valentine’s Day Email Subject Lines + 3 Ways to Spice Up Your Emails

    Contributing Author
    28 Jan 2015 | 6:00 am
    Holidays are always great time to jumpstart your email marketing efforts. There are special occasions throughout the year when you can show customers that you value them while promoting your product or service at the same time. What better time than Valentine’s Day? According to the National Retail Federation, the average person plans to spend $133.91 on the holiday. That’s up slightly from $130.97 last year. To capture some of that spending, we’ve put together a list of tips to keep in mind when sending out your Valentine’s Day emails and as an added bonus we have…
  • Show Me the Money: 5 Small Business Grants to Consider

    Connie Sung Moyle
    27 Jan 2015 | 6:00 am
    Marty Metro, owner of UsedCardboardBoxes.com and a VerticalResponse email marketing customer since 2006, will never forget the day he found out that his company won a $250,000 small business grant from Chase Bank. “The grant absolutely helped us achieve the next step in our dream,” said Marty. “We’ve been able to hire more staff, purchase more inventory, get specialized machinery. It allowed us to take huge steps forward much much faster.” (Read how UsedCardboardBoxes.com uses email marketing to promote their products, and watch the video profile produced by…
  • 7 Tools to Get Free Publicity for Your Business

    Lisa Furgison
    26 Jan 2015 | 6:00 am
    As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. That’s okay. There are plenty of ways to attract customers online, if you know where to look.  Of course, who has time to sift through websites looking for publicity options? Certainly not a small business owner with 101 items on his or her to-do list. To help, we’ve put together a list of seven free online tools that you can use to publicize your business. 1. Help A Reporter Out (HARO) This…
 
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    Matt's Chat

  • 3 Strategies for Attracting More Leads to Your Landing Page

    5 Jan 2015 | 7:46 am
    What do we mean by ‘landing page’? When and where do I need one (or more than one)? Quite simply, a landing page is the name for any page that receives traffic from any source other than from another webpage on your site.  It could be from a pay-per click ad. It might be from a ‘how to’ guide. It may also be from a blog post or social media link. Marketers like landing pages because they work. It’s estimated that websites with 30-plus landing pages achieve seven times as many leads as a site with only 10. More than two thirds of B2B businesses use landing pages to get new sales…
  • What Every IT Marketer Should Know About Choosing a Niche Market

    2 Dec 2014 | 3:30 am
    Marketing advice is very easy to dish out. Do you ever get the impression though, that those giving the advice rarely (if ever) have to convince a sceptical CEO or backers to actually accept that advice?
  • The Best Advice I Ever Got on Standing Out from the Crowd

    26 Nov 2014 | 1:03 am
    In business, there will always be competition when it comes to getting noticed and gaining customers. And in no industry is this more the case than in technology, where ever-changing and improving systems and programs mean that there is always going to be a number of companies trying to meet these needs. So for any IT business owner or executive, the question is "How do we stand out from the pack?".
  • The First 6 Things to do About Your Business's Digital Presence

    24 Nov 2014 | 4:21 am
    Standing out from the digital crowd requires a certain finesse; an eloquence in presentation, an elegance of voice, a digital dexterity - that same finesse with which you built your business and plied your wares to the right people, in the right way, at the right time. Digital presence involves more than a static website. Think angle, think approach and remember that managing and maintaining a digital presence is underpinned by a simple, timeless tenet of business success: provide something of value.
  • 3 Simple Ways to Differentiate Yourself from the Competition

    6 Oct 2014 | 8:18 am
    Across industries, the up-turn in Entrepreneurship has seen increased competition in recent times.  Whilst great to see such "green shoots" emerging in the economic sense, many business owners are starting to feel increased pressure to perform in a crowded marketplace.  So how can we ensure that our prospects beat a happy path to our door, rather than our competitors?  If you've ever answered the question "What's your USP" with the response "Great customer service", it's time to get real.  Here are 3 ways you can differentiate in a more sustainable and game-changing way...
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    Kim Yuhl

  • When Justice Finally Comes

    Kim
    27 Jan 2015 | 6:52 am
    In just a few short days, my family, close family friends and I will be in a courtroom awaiting the final sentencing of my brother’s murderer. We have been hoping for justice and waiting for this day for almost two years and now that it is almost here, I can’t help but think, “What happens […]
  • The Hardest Part is Always Starting

    Kim
    22 Jan 2015 | 11:37 am
    Let me start by asking are you a procrastinator? How many times have uttered the phrase: “I’ll start tomorrow?” Or what about “when I get paid,” “when I get promoted,” or “when I lose 5 pounds.” You get the idea. There’s always an excuse for you not to start. I love this quote by Arthur Ashe: […]
  • Overcoming Challenges to Practicing Gratitude

    Kim
    20 Jan 2015 | 10:24 am
    Even though there is a strong movement towards practicing gratitude, it can still be hard to truly feel and practice it. I know I still struggle on days and sometimes that struggle lasts far too long. Those challenges include both psychological and social challenges. Meaning we will talk about our perceptions of gratitude and how others […]
  • The Art of Conscious Consumption

    Kim
    15 Jan 2015 | 3:15 pm
    What is consumerism? According to the dictionary: con·sum·er·ism.  noun. kənˈso͞oməˌrizəm/ The belief that it is good for people to spend a lot of money on goods and services. Basically, consumerism is buying more stuff – the absolute opposite mentality needed for a more simple life. I have asked a lot of people what makes them […]
  • The Importance of Creating Connections

    Kim
    13 Jan 2015 | 3:01 pm
    Social connections and relationships are responsible for the highest scores on a personal happiness survey conducted at the University of Illinois by Ed Diener and Martin Seligman. Their goal was to find the most important characteristics shared by students who were very happy and showed the fewest signs of depression. The overwhelming contributor to their happiness were “their […]
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    pbsfranklin.com

  • Easy Budgeting Tips for the New Year

    28 Jan 2015 | 5:28 pm
        Everyone likes easy tips—especially at the New Year, when we’re all scrambling to return (and hold on!) to healthy habits. So you want to stay out of debt this year? So do we. That’s why we wrote this post. If you live in Franklin, Tennessee, like we do, you know the value of keeping up with your dollars. It can get expensive in Franklin, so you’ve got to get savvy with your income to stay ahead of the game.   Find Your Savings Style Do you ferret away cash in your sock drawer with every paycheck from your job in Franklin? Do you do an electronic transfer to your…
  • 5 Ways to Keep Your Business From Going Under in 2015

    27 Dec 2014 | 1:34 pm
        Ok, so we don’t know if these 5 tricks will definitely keep your business from failing—no one can truly guarantee that. But what they can do is make your finances stay pristine so that the money is easier to manage. Who doesn’t want to find a formula that keeps the dimes and dollars from getting out of control, especially in the upcoming tax season? Keep reading—and then start doing.   The 5 Keys to Financial Organization We found these simple tips from a helpful Forbes.com article written by Kirk Simpson, the co-founder and CEO of Wave Accounting, but we’ll list…
  • Don’t Go Broke in 2015

    18 Dec 2014 | 1:34 pm
        You’re about to see blogs and articles about this topic all over the internet very soon. That’s why we’re writing ours before Christmas—so you can start making a plan even before the year ends. You probably aren’t even thinking about your New Year’s resolutions yet. But here we are, putting the thought in your head before you spend everything on Christmas presents. Let’s look at some strategies for keeping afloat throughout every month next year.   Don’t Go Broke Christmas Shopping The first step toward maintaining a New Year’s resolution about finances is…
  • Spreadsheets, Receipts, Taxes, Oh My!

    25 Nov 2014 | 6:28 am
        There’s a whole lot to understanding accounting. Unless you went to school to become a CPA, you probably don’t get all of it. But that doesn’t mean you can’t have a solid grasp on the field so that you can manage your own business—or make sure you don’t get shorted on your taxes. We’re not going to undertake to explain all the elements of accounting in one blog post. But we can get started by talking about the two types of accounting methods businesses use: accrual and cash-based. Those may sound intimidating at first, but once we break them down, you’ll know…
  • How to Start a Business with Just $2

    14 Nov 2014 | 6:24 am
        You might have heard of this strategy before, but humor us. It’s worth considering how to multiply your dollars if for nothing else than as a refresher for financial investment tips. Did you start your business with a similar limit to cash flow—or are you strapped for cash right now? Not to worry. It is possible to start a business with only $2—really! Let’s take a look.   The Plan Say an investor hands you $2 and tells you to go for your dream. You put up $8 of your own money, and now you have $10 to work with. One business model is to use the $10 to buy brownie…
 
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    MAQTOOB

  • 22 Things Digital Nomads Need to Pack While Travelling the World

    Adil Gherib
    23 Jan 2015 | 12:03 pm
      I managed to work and travel around the world for 3 years with these 22 basic but essential things in my backpack. I hope the list will help you once you make the bold decision to set off on the road and make the world your office.   1. Send a scanned copy of your passport, international driver’s license, credit cards, and international health insurance to your email. And of course don't forget to take the originals along.         2. Deuter Traveller 70 + 10 Backpack – a comfortable backpack to carry, with enough space…
  • 19 Places to Get Free Beautiful Photos for Your Blog

    Kristyna Zapletalova
    18 Jan 2015 | 10:55 am
      1. Public Domain Images – New 100% free stock photos, every single week. Everything you need for your creative projects, all public domain images.     2. Life of Pix – Free high-resolution photos, no copyrigths restrictions. Images for personal & commercial use. New photographies added weekly.     3. Pexels – All photos are hand-picked from free image sources. The pictures are free for personal and even for commercial use.     4. Raumrot – Free, handpicked, stockphotos for…
  • 5 Cool Videos No Wannabe Entrepreneur Should Miss

    Kristyna Zapletalova
    11 Jan 2015 | 2:24 pm
      “In the midst of winter, I found there was, within me, an invincible summer.”     (Albert Camus)   Once in a while, all aspiring entrepreneurs find theselves mired in doubt, wondering if the path they are about to embark on is going to lead to success or inevitable doom. Usually, when you feel blue, you may reach for a cup of hot chocolate, buy new clothes, or go running. But what if it feels like you are the only person around who has no clue what she or he is doing? Or what if you get up every morning for the sake of work that feels utterly…
  • Happy Holidays!

    Kristyna Zapletalova
    24 Dec 2014 | 1:43 am
      When we launched MAQTOOB 5 months ago, we could have only dreamt of such an extremely warm reception we got from you. Thanks a ton for all your support and we wish you the most joyful holidays and an even better new year.Kristyna, Tomas and Adil Šťastné a veselé – Joyeux Noël – ميلاد مجيد    
  • Top 5 Business Apps of Dan Martin

    Kristyna Zapletalova
    18 Dec 2014 | 2:57 pm
      Get inspired by those who dared. In our new series, we ask successful entrepreneurs to share their top 5 apps that help them grow their businesses. This time with:   Dan Martin Editor of BusinessZone, UK's leading business community     1. Hootsuite – Get serious about social   "I can’t go anywhere without tweeting so Hootsuite is an essential business tool."       2. Canva – Amazingly simple graphic design   "A brilliant website for creating social media images and other graphics."  …
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    Godot Media

  • 5 Characteristics of Content that Goes Viral

    Godot Media
    28 Jan 2015 | 11:16 pm
    Everybody wants viral content. The idea that something you created can be shared and seen around the world is flattering. It’s also great for your message or your brand. But, viral content isn’t just a lucky coincidence. There are common characteristics of viral content that you can use to make yours go further. Headlines That Pull In Eyeballs In traditional news, the headlines are very informative, giving readers the gist of the story. But there’s a reason that traditional news stories don’t go viral very much anymore. If a reader thinks they know everything there is to know about…
  • Why You Should Focus on Brand Attachment

    Godot
    8 Jan 2015 | 2:15 am
    Can you think of a time when you made a purchase simply because you liked what you saw? Of course you can; we all can. Emotional appeal plays a significant role in influencing consumer behavior. The first step to creating a strong sense of brand attachment is to establish an emotional connect with your buyer. Ads with an emotional appeal work better An analysis of 1400 case studies submitted to the Institute of Practitioners in Advertising (IPA) found that ads with an emotional appeal were more effective than those with a rational appeal, as well as those that took a combined approach. To…
  • Will Mobile Marketing Steal the Show in 2015?

    Godot
    30 Dec 2014 | 4:02 am
    According to a Morgan Stanley Research survey, in 2014, the number of mobile users globally crossed 1,800 million. And this number will only continue to rise through 2015. Let’s look at some more numbers – A Statista survey revealed that 74 per cent of its respondents compared prices on their mobile devices before they visited a store; 53 per cent of them made purchases on retailers’ apps. If you’re still not convinced that mobile marketing is the way to go in 2015, see the full survey report here. Despite quantifiable evidence in favor of the world-is-going-mobile trend,…
  • Content Marketing Trends and Predictions for 2015

    Godot
    16 Dec 2014 | 3:11 am
    Scientists have predicted that 2015 is going to be the warmest year on record and the price of coffee is expected to rise. However, talking purely in terms of relevance, here are some predictions that might be evoke greater interest if you are a content marketing professional: Value Over Volume With social networks having become primary sources of content discovery, some businesses have been fussing over the number of views/likes/followers to assess the effectiveness of online marketing campaigns. Although they aren’t completely wrong in doing so, wise marketers will tell you that…
  • How to Use B2B Content Marketing to Increase Conversions

    Godot
    20 Nov 2014 | 3:57 am
    While content plays a significant role in B2B content marketing, its benefits can only be reaped if it is applied the right way. Content can be used for product or service promotion, lead generation, and making a connection with prospective and existing customers. However, marketers often tend to overlook the potential that content can bring into B2B marketing. Content must be used in a smart way. Instead of taking the sell, sell and sell approach, marketers can use good content to provide vital information about the product or service to the customer. Although a large percentage of B2B…
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    CIPHR

  • What Fishkeeping Can Teach You About Leadership, Really

    Barry
    29 Jan 2015 | 2:30 am
    Owning an aquarium is more like running a business than you might think, from talent management to company culture. Here’s what fishkeeping can teach you about leadership, really. A fish tank is effectively a micro world where you create a nurture everything within to make it successful, not unlike a leader creating and nurturing a team. The right culture fit You can’t mix a piranha with a guppy, it just doesn’t work. A piranha will devour pretty much anything else in its way and simply isn’t compatible in an aquarium with differing types of fish. Similarly, within…
  • The Case For A Cook Off

    Barry
    27 Jan 2015 | 1:30 am
    Running a fun event such as a cook-off within the company has many benefits both for the business and employees. For little to no expense, business leaders can reap the rewards of such an initiative. I’ve recently arranged a chilli competition here at CIPHR, here’s why: It’s ‘National Chili Day’ in the US on 26th Feb It’s great for the several business reasons I’ve detailed in the following article Everyone likes chilli Collaboration Invitations to enter the competition were open to individuals, but also teams. This encouraged collaboration between…
  • What Top Talent Wants And Why Your Brand Needs To Provide It

    Barry
    22 Jan 2015 | 1:30 am
    Offering an ‘competitive’ salary is no longer enough to attracting top talent. Here’s what top talent wants and why your brand needs to provide it. Brands must prove that they can provide the environment and have the values that applicants are looking for. If business leaders wish to employ and retain the best people then they’ll need to add value to their employment proposition. To be treated as a person, not a resource Employers need to stop seeing their employees as a resource. Each person that’s on the payroll has their own contacts, skills and potential to be a…
  • Which Animal Style Are You In The Office?

    Barry
    20 Jan 2015 | 1:30 am
    In the Chinese martial arts, imagery of the Five Animals: Tiger, Crane, Leopard, Snake and Dragon appears prominently. Each has its own characteristics and strategy, but which animal style are you in the office? Tiger Characteristics: Strength, agility; considered one of the two most powerful animals in Chinese astrology Strategy: Tends to charge and attack directly with brute force, overwhelming the enemy At work, these characteristics could be translated into a confident employee who likes to lead from the front, rather than follow. Quick to take charge and delegate, they will be the…
  • Attract Passive Candidates Or Lose The War On Talent

    Barry
    15 Jan 2015 | 1:30 am
    Finding talent has become an increasing challenge for brands. Your brand needs to attract passive candidates or lose the war on talent. With so many companies trying to hire the best talent, the competition is high and some say it’s become a ‘buyers market’, with candidates in a position of power. According to HRReview, “the best candidates are now receiving multiple offers and counter-offers, as businesses recognise that the talent pool is shrinking.” Passive candidates (those who are not actively looking for a new job, but are open to talking to recruiters) are…
 
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    Wasp Buzz

  • Inventory Management 101

    Jason Sentell
    29 Jan 2015 | 7:06 am
    Almost every business carries inventory, regardless of the organization’s size. Inventory includes raw materials, work-in-progress, and finished goods. No matter which category a business’ current stock falls within, those items need to be counted and tracked. Accuracy determines whether a company has correct levels of stock – a good inventory management system ensures that accuracy. [...]
  • Small Business in 2015: Eight Stats You’ll Want to Share

    Brian Sutter
    27 Jan 2015 | 7:13 am
    Before we went about creating our 2015 State of Small Business Report, we scoured the Internet for concrete numbers that would help us compare our company’s growth and direction to other small businesses – but all we could find were theories. For that reason, we developed a study to collect data directly from other small [...]
  • 4 Reasons Small Businesses Fail

    Brian Sutter
    19 Jan 2015 | 2:50 pm
    Most entrepreneurs start a new business with dreams of success, but the unfortunate fact is, too many of them fail.  The U.S. Census Bureau showed the reality in hard terms – 400,000 small businesses opened and 470,000 SMBs closed their doors just last year. According to the Small Business Administration’s Office of Advocacy, three out of [...]
  • Small Businesses are Bullish on the Economy

    Brian Sutter
    19 Jan 2015 | 11:59 am
    2014 ended with a bang: the stock market finished with near record highs, unemployment rates fell to 5.8% (almost a full point below predictions), and economic growth reached an 11-year high during the third quarter.  As a result, small business leaders are more confident in the economy and have high expectations for 2015. The 2015 [...]
  • 5 Key Benefits of Barcode Software

    Jason Sentell
    15 Jan 2015 | 7:00 am
    From healthcare to education, the uses of barcodes are far-reaching and, as a result, so are the benefits of the software used to create and scan these barcodes. Aren’t using barcode software yet? Here are five key benefits of barcode software that might just make you change your mind: Easily Create Quick Custom Labels Barcode [...]
 
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    GetHow Newsletter

  • Car Suspension: How does it work?

    Atul Kumar Pandey
    30 Jan 2015 | 9:37 am
    Like most people, when you spend a lot of money buying a new car, you would generally want to keep it in good working order in order to get the most out of your investment. There are many systems on...
  • How to Successfully Utilize Technology for Your Wedding

    Atul Kumar Pandey
    19 Jan 2015 | 7:05 am
    All across the nation brides and grooms are turning to technology in order to make planning their weddings easier and better organized. When a couple makes use of the technology available to them...
  • Need of ERP solution for Educational Institutions

    Atul Kumar Pandey
    9 Jan 2015 | 3:02 am
    Education institutions are currently experiencing hardships globally while attempting to align themselves with stakeholders and students’ expectations. Meanwhile, the education sector is...
  • How to Reach Your Ideal Clients on the Internet

    Atul Kumar Pandey
    23 Dec 2014 | 3:42 am
    While most business owners and entrepreneurs recognize the importance of the internet to their business, many may lack the ability to make it an efficient tool to promote and grow their company....
  • Best Methods of Planning a Trip From Washington, D.C., to New York

    Atul Kumar Pandey
    23 Dec 2014 | 3:39 am
    Whether you find yourself traveling from Washington D.C. to New York frequently for business or if you are new to the area and seeking new methods of making the trip, there are a few tips and tools...
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    Blogroll

  • 7 Signs You are a Bad Communicator

    4 Jan 2015 | 5:00 am
    You are a business owner or key decision maker in your company. But are you truly a good communicator? This is not to be blurred with your ability to brainstorm or crank out incredible new ideas; communication is the ability to share information in a clear and simple way – so that your team and your customers understand completely what you are saying. Here are 7 signs that you are a bad communicator – once recognised, you can work to correct them! You talk too much. You ramble, you interrupt others who are speaking, you don’t allow the other person to talk. Discussion is…
  • Raising Your Prices

    22 Dec 2014 | 5:00 am
    To raise or not to raise your prices, that is the question – and a hard one to answer it is! Let’s walk through the process and discover how you can raise your prices successfully without doing damage to your business and customer base. An important consideration when raising your prices is timing. Is your business seasonal (holidays or tax season)? Raising prices just prior to the season garners less notice than other times of the year. Does your business operate in an identifiable sales cycle (new model year)? When demand is high is the time to raise prices, reasonably, of…
  • Know Your Enemies - Taking On Your Competitors

    16 Dec 2014 | 5:00 am
    While we are not encouraging you to take up espionage as a new hobby; taking an active role in knowing your competition is vital. Knowing your enemy (the competition) is one of the strongest ways to ensure that your business flourishes in a saturated market. Knowledge is half of the battle - being aware of your competitors’ price points, package options, strategic positioning and future projections allows you to utilise innovation, identify their weaknesses and exploit them. Okay, okay, that sounded a bit cutthroat - but wait - the world of small business can often seem that way! If you…
  • Strategy - The Key to Your Success

    9 Dec 2014 | 5:00 am
    Endeavouring to succeed in a small business is much like taking on a massive road trip. Having a map (in our case, a business plan) is a must. It will provide a route and will offer a big-picture view at where you want to go and how you will get there. Along the way, you will encounter the unexpected; potholes, flat tires and detours may come without warning. However, with the right tools and a proactive character (in small businesses this is strategic planning) preparation can save the day. A business plan and a strategic plan are not the same thing, though the two often intertwine along the…
  • Avoiding Appointment Disappointment

    2 Dec 2014 | 5:00 am
    It’s happened to nearly every one; you set up a sales or prospect appointment, only to have the meeting end in disappointment. Obviously, not every appointment is going to end in that huge sales contract or an amazing deal – but here are some business coaching tips on how to make the majority of your appointments result in success rather than disappointment. The first step is to learn from your mistakes, your disappointment and your rejections. It is important to use each failure as a learning experience. When you leave an appointment disappointed, get past the discouraging…
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    Small Business Ideas Blog

  • 2014 Recap: 1380% Traffic Increase, Pinterest Rankings & Plans for 2015

    Brian Lang
    13 Jan 2015 | 7:35 am
    2014 was a good year in terms of traffic improvements to my websites and I also got a #1 Pinterest ranking. Here are some of my top posts and plans to do even better for 2015. The post 2014 Recap: 1380% Traffic Increase, Pinterest Rankings & Plans for 2015 appeared first on Small Business Ideas Blog.
  • Pinterest Marketing: How I Became One of the Top Pinners for “Baby Shower”

    Brian Lang
    2 Dec 2014 | 6:11 am
    Ranking well on Pinterest can greatly improve your ability to gain followers and tap into the traffic potential of this popular social media channel. Here's how I became one of the top ranked pinners for the competitive term "baby shower". The post Pinterest Marketing: How I Became One of the Top Pinners for “Baby Shower” appeared first on Small Business Ideas Blog.
  • GoAnimate Review: Make Your Own Business Videos & Video Infographics Online

    Brian Lang
    27 Oct 2014 | 6:46 am
    Intimidated by online video? GoAnimate is a tool you may want to consider to tap into the effectiveness of online video without breaking your budget. The post GoAnimate Review: Make Your Own Business Videos & Video Infographics Online appeared first on Small Business Ideas Blog.
  • LinkedIn Publishing Study: How Top Writers Get Featured on the Pulse

    Brian Lang
    10 Sep 2014 | 6:27 am
    LinkedIn's publishing platform provides a new way for writers to gain new followers and promote their business. Here's how top writers are getting featured on the Pulse. The post LinkedIn Publishing Study: How Top Writers Get Featured on the Pulse appeared first on Small Business Ideas Blog.
  • How I Got 1265 Visitors from a Channel that Most Marketers Ignore

    Brian Lang
    25 Jun 2014 | 6:22 am
    How LinkedIn spiked my traffic to a post and is one of the most overlooked opportunities. Win in noisy channels by creating epic content. The post How I Got 1265 Visitors from a Channel that Most Marketers Ignore appeared first on Small Business Ideas Blog.
 
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    Active Business

  • Active Santa Dash in aid of Zac still accepting sponsorship

    Active_Business
    29 Jan 2015 | 4:19 am
    The time for dressing up as Santa may seem long since passed, but at Active we are still more than happily receiving sponsorship for our Santa Dash, completed on Sunday 7th December. If you have already pledged sponsorship or feel able to contribute to our worthy cause then please get in touch.Throughout the year, Active is delighted to get involved with a variety of charity causes, including our ongoing partnership with Francis House Children’s Hospice. Francis House provides care for children and young adults with life threatening conditions and you can find out more about their work and…
  • Stay connected everywhere with TU Go for O2 clients

    Active_Business
    29 Jan 2015 | 4:06 am
    TU Go is O2’s outstanding new app to help keep you connected no matter where you are, nor which connection issues you happen to be facing. Whether it be a diminishing battery, wishing to save on calls when abroad or occasional poor network coverage, TU Go can help to keep you in touch with your business world.The app allows you to use your mobile phone subscription package across up to five devices, including tablets and laptops over a Wi-Fi connection and provides a solution to all of the above situations you might face whilst out on the move.Has your mobile phone run out of battery? No…
  • Ofcom broadband coverage report presents problems, promises and solutions for UK businesses

    Active_Business
    15 Jan 2015 | 9:50 am
    Ofcom’s recently released report into the quality of broadband services within the UK offers a headline finding that there is ‘a huge gap between the haves and the have-nots’ in the UK broadband market. For businesses, often categorised within the report as a ‘have-not’, this presents a real problem. With small businesses in particular highlighted by Ofcom as losing out on broadband speeds compared to residential properties, just what can be done to correct an issue with its roots at a national network level?From a business performance perspective, fast broadband has long been…
  • Top 3 reasons to outsource IT

    Active_Business
    12 Jan 2015 | 4:42 am
    Every growing company has to face the question of how to cope with the complexity of modern commerce while maintaining maximum focus on the core business. Inevitably, the only sensible answer is to outsource those elements of the business which are not at the core of what you do.Lots of businesses can see the sense in outsourcing legal, accountancy and even marketing and human resource management functions, but still hesitate to make the same obvious change with IT.IT impacts on every element of modern business activity and is so ubiquitous that it seems too risky a move to give up control.
  • An employer’s guide to buying smartphones for hearing impaired employees

    Active_Business
    18 Dec 2014 | 5:58 am
    Smartphones are part of our every day lives but they are in danger of leaving one group of users behind. Despite great advances in technology to improve how we communicate, smartphones still do not cater well for hearing impaired users, and UK legislation is lagging behind US efforts to address the situation.In this guide, we provide you with everything you need as an employer to ensure you are putting the best solution possible in place for your hearing impaired users. Alternatively, if you are hearing impaired yourself then the guide has plenty of useful content on the best handsets and…
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    THE Small Business Expert

  • A Guide to Choosing the Right Web Design Company

    Raymond Manley
    30 Jan 2015 | 8:00 am
    http://www.susansolovic.com/2015/01/a-guide-to-choosing-the-right-web-design-company/Your website is at the center of every piece of marketing that you do. 95 percent of people turn to your website before even calling you. Ensuring that your website is done right and is effective at grabbing the attention of your audience and getting them to take action is pivotal to your marketing success. Your website success starts with choosing the right web design company to work with. Choosing a web design company makes them an extended part of your marketing team, and therefore the task should be just…
  • Pay Hikes, Bonuses or Added Perks: Which are Best For Your Business?

    Raymond Manley
    30 Jan 2015 | 4:23 am
    http://www.susansolovic.com/2015/01/pay-hikes-bonuses-or-added-perks-which-are-best-for-your-business/A colleague used to work for a major corporation where the two founders – who started the company in their garage – were still at the helm. In the early days they gave all their employees Thanksgiving turkeys. They continued the tradition even when they employed several thousand people. It was seen as a pleasant perk and also a connection to the roots of the company. Another business “tradition” is the Christmas bonus or in the more secular parlance, the year-end bonus. No…
  • Five Traits of People Who Make a Positive Difference

    Raymond Manley
    29 Jan 2015 | 8:00 am
    http://www.susansolovic.com/2015/01/five-traits-of-people-who-make-a-positive-difference/When I think about organizations my thoughts are built on a single premise that says: Most people want to make a positive difference in their organization, and any person, regardless of his or her title, can make a positive difference in an organization of any size. Traits of Difference Makers Since some people become positive difference-makers and others don’t and we can’t determine based on their labels who is going to be in which group, what is it that causes some to make a positive difference and…
  • Can Your Small Business Change the Culture? Here’s One That’s Trying

    Raymond Manley
    29 Jan 2015 | 3:27 am
    http://www.susansolovic.com/2015/01/can-your-small-business-change-the-culture-heres-one-thats-trying/In many ways, culture is when a group of people share the same habits. When you are raised within a certain culture, you don’t recognize those habits until you’re dumped into a culture that practices a different set of habits. Today’s question is: Can one small business change the culture? Owners of Bar Marco in Pittsburgh are eliminating tipping at their restaurant. Instead, they are starting their employees at $35,000 a year for a 40-44 hour work week and giving health benefits and…
  • Happy Data Privacy Day!

    Susan Solovic
    28 Jan 2015 | 9:01 am
    http://www.susansolovic.com/2015/01/happy-data-privacy-day/Sorry, folks, I don’t have any cake to share for this celebration, but don’t let that stop you from participating in Data Privacy Day. There are practical things you can do today, and every day, to protect your personal information. Here are a few scenarios where people may share more information than they intend. Scenario 1: At the coffee shop, you decide to use an unsecured Wi-Fi hotspot to check your bank balance with an app. Yikes, I wouldn’t do that! If you send information through sites or apps while connected to an…
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    Customer Service Guru » Articles

  • Infographic: The Importance of Omnichannel

    Adele Halsall
    30 Jan 2015 | 4:06 am
    As we move into 2015, it’s no longer a battle between eCommerce and the high street in terms of gaining dominance and ultimate reign. As we have seen, many brands like River Island, John Lewis, Asda and Argos are all striving to make their customer experience more omnichannel, incorporating both the digital and physical realms to provide a seamless shopping experience. Whether its providing technology in-store to give customers more options, or offering more collect-in-store options after an online purchase is made, brands wishing to survive the digital wave must adapt to integrate…
  • Who Would You Prefer to Get Served By? – Air BnB Nails Contact Centre Design

    Adele Halsall
    29 Jan 2015 | 8:36 am
      Who would you prefer to served by? Image on left: Business Insider Air BnB have recently opened a new contact centre in Portland, Oregon. But quite surprisingly, it doesn’t look like the usual sort of contact centre we’d normally expect. Gone are the block cubicles and regimented desks that line the floors of most contact centres…along with the greyed colour scheme, dated tools and awful plastic coffee cups. Instead, AirBnB’s new CX offering is, quite visually, alive with buzz and collaboration; a bright array of colours and textures giving contact agents a…
  • Changes To E.ON’s Tariffs And What It Means For You

    Kathryn Kearns
    28 Jan 2015 | 5:20 am
    Due to the sliding prices of oil, energy companies have started cutting the prices of their tariffs, (even if took George Osbourne to get them to do so.) E.ON was the first of the ‘Big Six’ gas and electricity suppliers to cut its standard tariff. Here’s what it could mean for you. What Exactly Have They Changed? Thankfully you shouldn’t have to contact E.ON to work out what all their percentage changes actually mean in real money as this time they have been so kind as to provide discounts in actual £’s which gives customers a clearer picture of just how much they’re…
  • If You Live In Any of These Rural Areas, You’ll Now Have Vodafone 3G Coverage

    Adele Halsall
    27 Jan 2015 | 8:37 am
    If you’re a UK resident in Cumbria, Hampshire or the Shetlands, there’s good news: you’ll now be able to access Vodafone 3G connectivity via your smartphone, thanks to the network’s Rural Open Sure Signal programme. The mobile network giant has announced the final 40 counties to be added to its 100-strong shortlist, including many small towns across Scotland and Wales. The final list is slowly being granted installation of Vodafone’s Sure Signal technology, enabling previous ‘notspots’ (local areas that are unable to gain access to 3G internet) to…
  • What Every Small Business Needs to Know To Attract and Keep Customers

    Adele Halsall
    27 Jan 2015 | 4:48 am
    Our latest guest post comes from Hannah Corbett, a writer for small business website Make It Cheaper. For a small business, it’s often hard to compete with the larger companies and corporations out there. Bigger businesses often have advantages, such as offering better prices to customers, or making it more convenient to go with their particular business. But, there’s one area where SMEs almost always come top: customer service. Giving better levels of customer service, and making it easy and hassle-free for customers to deal with you can go a very long way in business. It could even be…
 
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    Yola

  • The secret to converting website visitors into customers

    Yola
    30 Jan 2015 | 4:20 pm
    Searching for products, services and businesses online has become commonplace, and small businesses need to see website visitors as more than just window shoppers. We spend a lot of time and effort to get traffic to our site, what is the secret to getting website visitors to convert into customers? The trick is to view your website as more than a place for people to get your contact information. It’s a place where you can collect sales and leads. In order to do this, you must first shift your perspective and second provide information for this purpose. Ask yourself: What do I want a visitor…
  • Three steps to improving your Online Store in 2015

    Yola
    26 Jan 2015 | 10:16 am
    A good Online Store is critical to the success of your eCommerce business. And in 2015 there will be even more stores online. Still only 650,000 Online Stores have annual sales of over $1,000; and with the big beasts like Amazon, Overstock and NewEgg, how can small businesses and online retailers compete? The answer is persistence and a little bit of ingenuity. In other words, a little effort and some small tweaks will go a long way in helping your Online Store float above the competition. Step 1: Great category pages Let’s say you’ve got 200 beauty products that you sell on your website.
  • 5 essential factors for a successful email marketing campaign

    Yola
    22 Jan 2015 | 4:15 pm
    Guest post written by Megan Ritter Few digital marketing platforms have endured longer or have proven to be more effective (and cost-effective) than email. The first known email marketing campaign was sent on Arpanet when Jimmy Carter was president. Fastforward more than 35 years, and email marketing is still at the forefront when it comes to cheap, simple methods of reaching the masses. But it is an art. Step 1: Build a Permission-Based Email List Based on Trust, Respect and Mutual Gain Start by offering your customers something of value in exchange for their contact information and…
  • Success in 2015: New Year’s resolutions for your online business

    Yola
    13 Jan 2015 | 4:02 pm
    New Year’s resolutions have become second nature in our society: Another year, another set of goals. These goals, more often than not, tend to be personal resolutions: Lose weight. Get organized. Spend less, and save more. Even Mark Zuckerburg resolved to read a new book every other week. What about resolutions for your business? Statistics show that people who explicitly make resolutions are 10 times more likely to attain their goals. Wouldn’t you like to be ten times more likely to achieve success in 2015? Here are a few ideas to help you get started. Go mobile We’ve said it once…
  • Featured Website: David Baker’s Art Projects and Yola Premier

    Yola
    7 Jan 2015 | 3:10 pm
    David Baker, an award winning artist participating in numerous exhibitions, inquired about setting up a portfolio website with Yola. Having a keen eye for art, David had many ideas about the aesthetic of his business website, but felt strongly that he needed a professional designer to help with the initial set up. Even though David already had a professionally designed website as well as a large web presence, he was signed up for Yola Premier, our complete and professional web design service. David had already gone through the process of listing and describing a vast number of his pieces for…
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    Business Unleashed | Real life business skills for Consultants, Creatives and Coaches.

  • EP028 – Building a Design Business with Greg Merrilees

    Chris Green
    24 Jan 2015 | 3:43 am
    This week’s guest is designer and founder of Studio1 Design, Greg Merrilees. Greg takes us through his journey in building a design agency and a t-shirt business. Some of it accidental, all of it creative. In this episode Greg covers: Building trust with people with big lists. To have a friend, you need to be a friend. Add value to others. Building a virtual team. Working with a mentor. Get results for clients. Setting yourself apart. Communicating directly to your audience. Links and Resources Mentioned in This Episode: www.studio1design.com www.successshirt.com Get a 10% discount on…
  • EP027 – Protect Yourself and Protect Your Business

    Chris Green
    11 Jan 2015 | 11:38 am
    This week’s guest Jeff Hollis helps us understand the most important legal considerations you need to have in our businesses. It’s important that you don’t have any misunderstandings when you’re delivering results and outcomes with your clients. What happens when you outsource the client work and it’s not up to satisfaction? How are you covered? In this episode Jeff covers: Having contracts in your business. Protect yourself from things that can go wrong. Stay compliant. Don’t get caught up in a court fight. Protecting yourself when your outsourcing. Using…
  • EP026 – The Survey Funnel Formula with Ryan Levesque

    Chris Green
    1 Jan 2015 | 8:35 am
    In this episode of Business Unleashed, John interviews top marketer and ‘Funnel Specialist’ Ryan Levesque. Ryan Levesque generated over 2.8 Million Leads, 175,000 Customers – across 19 different markets, in just the last 23 months alone. Ryan has been called a “conversion genius” by many top marketers and his understanding of the psychology of consumer persuasion is a natural outgrowth of his having studied and taught neuroscience at a leading Ivy League institution (Brown University). In this episode you’ll learn: Your passion isn’t in what you sell, but the process…
  • EP025 – Less Clients, More Profit

    Chris Green
    29 Dec 2014 | 10:37 am
    It’s our last Business Unleashed episode of 2014. So John Logar and I reflect on the year and recap on the most effective marketing and prospecting strategies that have bought us the best clients and most profit. We cover the top strategies you can steal to build your own referral network that will supply you with leads all year long. John also takes us through a new mindset that he calls the “One Client Approach” and how by just focusing on the activities to get one new client can speed up your growth. Let us know your thoughts below and if you’re finding these…
  • EP024 – Put on Your Trousers and Pick Up Some Cash

    Chris Green
    10 Dec 2014 | 2:55 am
    If you’re building a brand, or growing an audience, it’s essential that you get out there and engage with your market. In this episode of Business Unleashed, we share a load of ideas on how to do that intentionally as part of your overall plan to increase your client base. Sometimes, you need to get away from your screen and play in the pond where you market is and listen to the stories and issues they have. That’s where you gain the knowledge and get the advantage over your competition. Also find out how shared working spaces and other corporate gatherings can be utilised to get you…
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    ServiceMaster of St. Paul and Maple Grove

  • How to Get Your Furniture Looking Like New

    SuperUser Account
    30 Jan 2015 | 8:33 pm
    Life is hard on your furniture. Over time the build up of everyday stains can make your upholstered sofas and chairs appear dingy. Filthy furniture is not only an eyesore, but can make you ill. Food, drink and pet stains are breeding grounds for many types of nasty bacteria. Even if there are no visible spots on your furniture, there are still many hidden health risks. How your furniture can make you sick. Soft furniture traps a variety of bacteria, allergens and pollutants. Each time a person sits down, he transfers these unhealthy particles to his skin and…
  • 5 Common Questions About Fire Damage

    Uriah Suarez
    19 Jan 2015 | 5:11 pm
    Home fires are devastating. When the flames are out, homeowners still have to deal with the fire, smoke and water damage that remains. For many people, the time spent recovering from home fire is very stressful and they have lots of questions about the best ways to restore their homes and get on with their lives. Five of the most common questions after a fire are: Will my insurance pay for the damages? Most homeowner insurance policies cover much of the cost of fire damage to your home. These policies usually cover the policy holder's residence, in addition to the structures on your…
  • Dealing With Water Damage

    ServiceMaster Maple Grove
    5 Jan 2015 | 8:14 am
    Water damage to your home or business is often devastating. Few people can imagine the enormity of the problem until they are faced with slogging through inches of water trying to salvage their water-logged possessions. Restoring your home or business after a natural disaster or plumbing problem requires the assistance of professionals to get your life back to normal as quickly as possible. Why do you need professional restoration for water damage? Water damage is more than just your property getting wet. While property loss is the most immediate problem from a flood, health issues can often…
  • Cleaning Your Grittiest Grout

    ServiceMaster Maple Grove
    30 Dec 2014 | 12:46 am
    No one wants dirty tiles, but no matter how hard you scrub it is difficult to eliminate grime from grout lines. Dirty grout and tiles are not only ugly, but are full of bacteria which can harm you and family members. Clean tiles and grout lines not only make your bathroom look better, but keep your family feeling better, too. Big Health Dangers Hide Deep in Your Grout Lines: Bacteria thrives in the bathroom. Many people assume the toilet is the epicenter of bacteria and spend time scrubbing the commode until it sparkles. But germs are everywhere. That includes deep in your…
  • 3 Reasons To Leave Flood Clean-Up To The Pros

    ServiceMaster Maple Grove
    20 Dec 2014 | 7:42 pm
    Destructive flood water ruins valuable property and poses serious health and safety risks. Attempting to clean it up yourself could end up costing your more time and money in the end. There are several reasons why you should always contact a professional flood damage restoration company after a flood attacks your house. Avoid Unnecessary Secondary Water Damage When your house floods, it’s important to get the wet flooring, drywall and other water-damaged items removed right away to avoid secondary water damage. Secondary water damage occurs when the flood damage isn't handled…
 
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    Inspiration and Marketing Strategies for Entrepreneurs

  • Use Blogging to Get Consulting Clients

    Tammy Hawk-Bridges
    26 Jan 2015 | 5:36 pm
    One of the questions I get asked a lot is, “How did you grow your consulting business so fast?” I never mind answering this question because it’s one of my favorite things to talk about! After my first business failed and I lost a ton of money I learned the error of my ways before going into business number two. I made two major mistakes that caused my demise: I didn’t understand marketing. I didn’t have a strategy or plan. I just worked hard all day long hustling with no purpose. So when I went into my next endeavor I prepared to not only play a very serious…
  • Niche Marketing – Who is Your Perfect Customer?

    Tammy Hawk-Bridges
    15 Jan 2015 | 6:26 pm
    Want the secret to huge success and riches? Focus. Laser focus and super-clarity. This is the magic potion that makes dreams come true. People that are incredibly successful are FOCUSED. They know what they’re doing, why they’re doing it, and WHO they’re doing it for. Do you? In this marketing lesson we’re going to talk about your Perfect Customer. This is the person or company that’s the perfect fit for your business. I don’t have to tell you that marketing a business is not for sissies! This shit is very hard! It’s a ton of hard work and sometimes…
  • Marketing Strategy – Lay the Foundation for 2015

    Tammy Hawk-Bridges
    9 Jan 2015 | 8:10 am
      (Note: This video is broken down into two parts. Part one is for the newcomer entrepreneur who has been in business 3 years or less. The second part is for an entrepreneur that’s