Small Business

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  • Interactive music video gets viewers talking about depression

    Springwise
    Springwise
    27 Jan 2015 | 4:55 am
    Add / Remove There are over 350 million people living with depression, but the very nature of the illness can often make sufferers feel isolated and alone. While helplines such as Samaritans have long offered invaluable support to those in need, we have recently seen organizations capitalizing on the anonymity that the internet can offer, to engage people in discussion about difficult subjects. Launched last week, on “Blue Monday”, Replace the Face is an interactive music video which brings viewers together to watch an evocative short film simultaneously. It assigns each viewer a…
  • How to Manage Your Freelance Content Providers

    Content Marketing Institute
    Neil Patel
    23 Jan 2015 | 3:00 am
    One of the most-outsourced tasks in the digital marketing world is content creation. If you ever posted a job on Craigslist, you know exactly about which I speak. Within two minutes of clicking the “post” button, you have 300 applicants all claiming to be the best writer in the business. But once you’ve identified the best writers who can contribute to your organization’s success, the biggest challenge is managing them. They’re not employees, which creates a unique angle to management. They’re usually remote, leaving you without the insight of face-to-face interaction. All…
  • How to Painlessly Plan Your Next Business Project

    Fizzle
    Barrett Brooks
    13 Jan 2015 | 5:00 am
    Why don’t entrepreneurs just get started on the projects they talk about all the time? We hear from aspiring and current business owners all the time who have dreams of taking on projects big and small, often times hearing from them multiple times about the same project. The answer is simple: fear. It’s fun to talk about a project and see the reaction on people’s faces when they acknowledge how brave you are to take on such an awesome project. But then, when we sit down at our computers or in our workshop or behind the microphone, that evil voice of self-doubt reminds us to…
  • 15 Tips for Instilling Leadership Skills in Children

    YoungEntrepreneur.com
    John Rampton
    23 Jan 2015 | 4:00 am
    Parents have many opportunities in the ordinary course of family life to teach the life skills that lead to success and fulfillment.
  • 10 Income Tax Facts You Didn’t Know

    Business Pundit
    Merrill Cook
    19 Jan 2015 | 12:02 pm
    Image Source Yes it’s that dreaded time of year again, worse still if you’re a business owner or self employed. So why not at least pepper the mood with a few absurdities from the past, some interesting history lessons, and some facts about some of the ridiculous numbers surrounding taxes today. Check out our 10 favorite income tax facts that you probably don’t know.
 
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    Fast Company

  • Taylor Swift's YouTube Channel Also--Possibly!--Hacked With Unsettling Video

    David Lumb
    27 Jan 2015 | 2:55 pm
    A bad day for Tay.Earlier today, Taylor Swift's Twitter and Instagram accounts were hacked—and now it seems her YouTube account has also fallen to hacking, as a video was posted on her official Vevo channel showing an earlier interview clearly dubbed over with a track from Phoenix, Arizona-based "music miscreants" Man-Cat.Read Full Story
  • Apple Finished 2014 On A Record High Note

    Ainsley O'Connell
    27 Jan 2015 | 2:36 pm
    Expect the Apple Watch to ship in April, a confident Tim Cook said TuesdayDuring Apple's first-quarter earnings call Tuesday evening, CEO Tim Cook announced that the Apple Watch smartwatch would begin shipping in April.Read Full Story
  • Yahoo Will Spin Off Alibaba Stake Into A Separate Company

    Tyler Hayes
    27 Jan 2015 | 1:45 pm
    Yahoo announces its fourth-quarter earnings.On Tuesday, Yahoo announced mixed fourth-quarter earnings of $1.18 billion in revenue; analysts expected $1.19 billion. The company, however, beat predicted earnings per share at $0.30, compared to the expected $0.29. The more interesting news was that it would create a new investment company to spin off its stake in Chinese e-commerce giant Alibaba. The new company is being referred to as "SpinCo."Read Full Story
  • The Drone That Crashed On White House Lawn Was Piloted By A Drunk Defense Employee

    Luke Dormehl
    27 Jan 2015 | 12:30 pm
    The dangers of drinking and droning.Turns out the drone that circumvented White House radar detection and crashed into a tree on the presidential South Lawn yesterday was piloted by none other than a National Geospatial-Intelligence Agency government official. Woops!Read Full Story
  • Taylor Swift's Twitter Account Hacked!

    Luke Dormehl
    27 Jan 2015 | 11:15 am
    'Cause the "hackers gonna hack, hack, hack, hack, hack."Taylor Swift's relationship with social media was far from a love story today, as the pop star's Twitter and Instagram accounts were apparently hacked by a person referring to him-or-herself as the "leader" of hacking group the Lizard Squad—someone she almost certainly would have known was trouble before he-or-she walked in.Read Full Story
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    VISANOW Global Immigration

  • Five Questions to Expect at the Interview for a Marriage Based Green Card

    Aneesah Ali
    26 Jan 2015 | 9:05 am
    A primary purpose of the marriage based Green Card interview is to determine the legitimacy of your marriage. You will be asked a series of questions. Prior to interview, please review the information you submitted; the immigration officer may base a few questions from that information. Here are five questions to expect at your interview for a marriage based Green Card: How did you and your spouse meet? Give a detailed description of how you met. Specify if you met online, in person, through a friend, etc. What do the two of you have in common? Here, discuss what interests, perspectives, and…
  • Alternatives to Affidavit of Support Income Requirements

    Aneesah Ali
    19 Jan 2015 | 1:08 pm
    If you are sponsoring a Green Card or fiancé visa, there are income requirements you must meet for the affidavit of support. To determine if your income qualifies, refer to the federal poverty guideline chart. If you do not meet the income requirements for the affidavit of support, you may be able to use assets to meet the income requirements. Requirements for an Eligible Asset The asset must be able to be converted into cash within one year and in doing so, not cause financial hardship to the owner of the asset. The value of the assets is determined by the sale price as opposed to purchased…
  • The February 2015 Visa Bulletin Has Been Released

    Jake VanKersen
    13 Jan 2015 | 11:06 am
    The February 2015 Visa Bulletin continues the advancement trend that we saw both in December and January. Family-Based As a reminder, the categories for Green Card petitions are as follows: F1: The unmarried sons and daughters of U.S. citizens. F2A: Spouses and Children of LPRs. F2B: Unmarried Adult Children of LPRs. F3: Married sons and daughters of U.S. citizens. F4: Brothers and sisters of adult U.S. citizens. Each and every category saw an advancement of their priority dates. Employment-Based   The priority dates for employment-based visa are organized into the following categories:…
  • How Long Does it Take to Get a Fiance Visa?

    Aneesah Ali
    5 Jan 2015 | 8:42 am
    As you start the fiance visa process, you might be wondering how long does it take to get a fiance visa. Generally, it takes 6 to 12 months to complete the two necessary steps to get a fiance visa. Step 1: Filing the K-1 Fiance Visa Form with United States Citizenship and Immigration Services (USCIS) First, you will need to file forms and documents with USCIS. If information/documents are missing or deficient in your application, USCIS may issue a Request for Evidence, which will lengthen the processing time. To look up the most recent processing times, please click here. Step 2: Applying…
  • What You Need to Know About Applying for a Visitor Visa Extension

    Aneesah Ali
    23 Dec 2014 | 5:00 am
    At some point during their stay, some visitors to the U.S. decide they want to stay longer than what was allotted for on their original I-94 arrival-departure document. If you are a visiting the U.S. and want to stay longer, then you will need to apply for a visitor visa extension. Here’s what you should know before applying for a B2 visitor visa extension. B2 Visitor Visa Extension Requirements: You must have entered the U.S. lawfully on a nonimmigrant visa. If you needed a passport when you were admitted into the United States, you need to maintain the validity of your passport while in…
 
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    Small Business Labs

  • Digital Nomad Trend Taking Off

    Steve
    27 Jan 2015 | 1:00 am
    Tanya Mohn's New York Times article Coworking on Vacation: A Desk in Paradise hit a cord with readers. It lit up social media with thousands of tweets and Facebook posts.  The article focuses on coworking facilities in exotic or tourist oriented locations that also provide accommodations. These spaces are targeted at people who want to take "workations". Key quote: These new centers are an offshoot of co-working spaces, which offer the benefits of an office environment on a temporary basis. But they also provide a place to sleep, have fun and mingle with colleagues…
  • Uber Study - Drivers Satisfied, Like the Flexibility

    Steve
    26 Jan 2015 | 1:00 am
    Uber released a survey of their drivers last week.  As with all things Uber, it's being widely covered. The key findings, at least from my perspective, are: 78% of Uber drivers are satisfied with their experience driving for Uber. 74% reported Uber has made their lives better by giving them more flexibility with their schedule. 81% of the drivers work part-time as Uber drivers As of December 2014, Uber had 162,037 active drivers on its platform. Not surprisingly, the satisfaction numbers echo the what we've consistently found in the many years we've been studying…
  • Sources of Contingent Talent Shifting

    Steve
    22 Jan 2015 | 1:00 am
    DCRTrendline's New Sources of Talent covers research by Ardent Partners showing that hiring firms are shifting how they locate and hire contingent talent (freelancers, contractors, etc.). The Ardent Partners chart below from the article shows survey data on this shift. According to the article, the big shift is away from traditional staffing firms and towards: Private Talent Pools This source of talent is something that is already known to employers. It consists of alumni and former workers, retirees, and past contingent workers. Private talent pools are able to provide workers who…
  • Book Review: The Future of Work

    Steve
    20 Jan 2015 | 1:00 am
    I'm more than a bit behind on my book reviews, which is why it's taken me so long to get to Jacob Morgan's excellent book, The Future of Work. Morgan is one of the leading futurists examining work, so it comes as no surprise he does a great job of describing the forces that are changing work and explaining how organizations and their leaders can successfully respond to these changes. The book begins by covering "The Five Trends Shaping the World of Work", which are major megatrends impacting business, society and, of course, work.  The rest of the book…
  • The Internet of Pets

    Steve
    19 Jan 2015 | 1:00 am
    The giant, annual Consumer Electronics Show held last week in La Vegas was a major coming out party for new products with sensors, advanced network connectivity and products related to the emerging Internet of Things.  Internet products for pets were a part of this and Popular Science's article CES 2015: The Internet of Pets covers several connected pet products. Key quote: A new breed of connected technology aims to boost Sparky's health and safety, and help him have a little bit of fun, too. My favorite new product by far is the Scout 5000.  Here's…
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    Planning, Startups, Stories

  • Don’t Be Fooled By Mismanaged Data

    Tim Berry
    14 Jan 2015 | 9:01 am
    Here’s another great example of why you don’t blindly trust research. This illustration comes from this Gizmodo post. Post author Jesus Diaz is not saying this means what it seems to say (see his conclusion below). But here you are with another example of how easy it is to get the wrong conclusions, especially when the research is summarized to easy conclusions. Gizmodo author Jesus Diaz doesn’t say where this data comes from, nor does he define the terms, which is fine with me because the data makes the point. And I like the way he concludes: p.s. If you take this seriously,…
  • Q&A: What Do I Include in a 1-Page Business Plan

    Tim Berry
    7 Jan 2015 | 12:09 pm
    I received this question overnight from my ask-me-a-question page: I am entering a competition that is asking for a one page business plan and I am having a hard time trying to determine what to put on it and what not to include. What information is absolutely required? To answer this well I’d need to know the criteria set up for the competition. Some are more concrete than others. Some are more about the idea, but most emphasize investment potential. I think of what I want to see as I review submissions to an angel investment group. These are essential to me: The problem you solve. This is…
  • Q&A: Winning Business Plan for a Competition

    Tim Berry
    5 Jan 2015 | 8:09 am
    How do you do a winning business plan for a business plan competition? I’m glad you asked. I’m a frequent judge of these competitions so it’s in my interest to help you improve your chances by developing a better business plan, pitch presentation, summary, and elevator speech. So that you know, I’m answering this question with reference to the mainstream high-profile business plan competitions I’ve judged many times, including the University of Texas’ Global Venture Labs Investment Competition, the Rice Business Plan Competition, and the University of Oregon’s…
  • Do We Want Our News Crowdsourced?

    Tim Berry
    17 Dec 2014 | 7:08 am
    And what do we do if the Internet doesn’t disappear? Whether we want our news crowdsourced, or not, I don’t think we have a choice. The steady onslaught of rapid information via the new technologies – digital, social media, et. al. – is happening. In the background, traditional news media get less attention (readers, viewers, web traffic) and that means less money to pay for traditional journalism. And traditional journalism costs money. What real reporters do is work. I recently ran across Can Silicon Valley disrupt journalism if journalists hate being disrupted? by Emily Bell…
  • How do I make a good pitch deck for investors?

    Tim Berry
    5 Dec 2014 | 7:56 am
    This is my answer to How do I make a good pitch deck for investors? on Quora. First you need to differentiate between the pitch deck you leave behind for its information value – which has more words – and the pitch deck you use when you are there talk, which should be much more pictures than words, ideally just a title and a compelling photograph. Don’t confuse the two: A pitch to be read must be very different from a pitch that supports a live presentation with you talking. Different media, different styles. In either case, what you want to show is something like this (but be…
 
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    Copyblogger

  • How to Learn From Your Mistakes

    Jerod Morris
    27 Jan 2015 | 6:00 am
    Everybody makes mistakes. And everybody should make mistakes. They are unavoidable when we step outside of our comfort zones. Avoiding mistakes means avoiding growth. But we can’t repeat our mistakes. We need to learn from them. When we do, we turn negatives into positives and move forward. When we don’t, we simply run in place. In this episode of The Lede, Demian and I share personal stories of mistakes we’ve made — some big and some small — and how we learned from them, and we describe the thought process necessary to do so consistently. We discuss: Recovering…
  • Trolls, Unkind Words, and How to Know You’re on the Right Track

    Sonia Simone
    26 Jan 2015 | 6:00 am
    At the end of the day, I just find your persona incredibly grating. Funny that I can still remember that comment word-for-word. It’s from an unsubscribe note to my email list dating back at least seven years now. I heard lots of good things back then, too. I was helping people, sharing what I knew in a way that was useful to my (then tiny) audience. But I don’t remember any of the good comments verbatim. Even back then, though, the note made me laugh. (Ruefully.) Because I knew that it was a signpost. A signal that I was headed in the right direction. The Internet is full of…
  • Three Ways to Grow Your Curated Email Newsletter Faster

    Brian Clark
    22 Jan 2015 | 6:00 am
    Note: This is the second of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the first episode here: Position Your Content Curation for Success With These 5 Essential Elements. A key aspect of last week’s episode was identifying the purpose of any smart content curation project – audience building. Specifically, building an audience asset in the form of an email list. This week we’re focusing exactly on that essential element. After smartly positioning your curation project, you want to do everything you can…
  • 10 Key Factors That Will Determine the Future of Google+

    Eric Enge
    21 Jan 2015 | 6:00 am
    Google+ seems to be the social network that people love to hate. The industry almost has an internal clock about when to print the next article about Google+ dying. So what’s the real story here? Is Google+ going to die soon? Should you invest time in it? I will outline the way I look at it in today’s post, and while I will bring in many discussion points, bear in mind that for Google it’s all about the data. Whether or not Google+ lives or dies will be determined by its utility as a data source, because data is money for Google. Read on for all the details of this story.
  • Why Creating Your First Blockbuster Online Product Is Easier Than You Think

    Danny Iny
    20 Jan 2015 | 6:00 am
    Imagine you’ve just launched your first product. It’s a short little course, just a few weeks long, that teaches the “DIY” version of the topics you help people with every day. You built it once, delivered it online, and now it works for you while you’re off doing other activities you love. This online course has been a transformative force in your life. You’ve found financial freedom, because you’re no longer constrained by the economics of trading time for money. And you’ve multiplied your impact, making the world a better place for dozens,…
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    The Franchise King®

  • The Problem I Have With Franchise Rankings

    The Franchise King®
    26 Jan 2015 | 12:14 pm
    Franchise industry insiders…the people who are actually in franchising, look at franchise rankings in a much different way than say, prospective franchise owners. Take me, for instance: I hardly ever take franchise rankings seriously. Most franchise professionals don’t either-but you won’t be able to easily get them to admit as much, publicly. Let’s dig in to franchise rankings a bit…and my feelings about them.   Franchise Rankings: Locker Room Conversations Some of the conversations I’ve had about franchise rankings-with other franchise…
  • How To Experience The Thrill Of Franchise Ownership

    The Franchise King®
    20 Jan 2015 | 7:06 am
      Reading about franchise ownership isn’t thrilling. It’s interesting…even entertaining at times. But, it’s not thrilling. We’re talking about business articles here, not Stephen King novels. Out of the close to 2000 articles on franchising I’ve written over the years, I can’t think of one that I’d call “thrilling.” Admittedly, I’m an average writer. But, I’m better than I used to be thanks to people like Ann, Chris, Jon and Sonia-who have taught me how to be a better writer. Maybe someday I’ll be able to…
  • Buying A Franchise? Doing This Will Make You Look Like An Amateur

    The Franchise King®
    16 Jan 2015 | 12:53 pm
    You’re excited. Pumped. Ready to rock! That’s because you’ve found it. You found The One…the best franchise around. And, you can’t wait to see it in action. An up and running franchise of the business concept you want in on. I mean you really can’t wait. So you don’t. Big mistake. Keep reading.   You Don’t Have To Look Like An Amateur Do you really want to look like an amateur? The definition of an amateur: A person who does something poorly : a person who is not skillful at a job or other activity. Like buying a franchise. Granted, if…
  • Finally! A Way To Predict If A Franchise Location Will Be Successful

    The Franchise King®
    14 Jan 2015 | 1:29 pm
      (Sponsored Post) Technology won’t help you succeed at a bad franchise location; nothing will. It’s no secret that franchisees (and franchisors) live or die when they choose their location. That’s retail… and nothing will change that. Nevertheless, there’s something I want to share with you.   A Food Franchise Location Story Last year a smart new food franchise with about a dozen locations and serious ambitions for rapid growth invested in one of those “enterprise style” site location services to help them with their site selections. They found a franchise…
  • Franchise Interviews: HandyPro Handyman Services | Senior Modifications

    The Franchise King®
    12 Jan 2015 | 6:17 am
        Keith A. Paul, the founder and CEO of HandyPro International, LLC, was kind enough to answer a few questions for me about his unique and ready-for-prime time, franchise opportunity. But, before we dig in-and find out about HandyPro-from the CEO’s perspective, please read my introduction.   HandyPro Is Very Different I was pretty excited when I first learned about HandyPro. I always get pumped when I find out about a franchise opportunity in a huge sector that’s really, really different. The sector in this case: Senior Care. The sector within the sector: Handyman…
 
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    SmallBizTechnology

  • Building Business Class Websites That Work! [Video]

    Carolyn Crummey
    27 Jan 2015 | 7:30 am
    As a small business owner, a website is crucial to your business.  For most of us, the most difficult part of creating a business website is figuring out where to start. With technology constantly on-the-go it can be overwhelming to try to figure out what tools to use to build your website. Eric Mason, from WIX however, shares with us that sometimes we are better off “less taught, more reminded.” In this presentation from the 2014 Small Business Summit, Eric shares a few of the core things that make a great website: 1. “To thine own self be true”.  Build your…
  • Use These Free Image Tools to Boost Social Shares and Arouse Interest

    ChamberofCommerce
    23 Jan 2015 | 8:07 am
    In the spirit of the “there’s no such thing as a dumb question” maxim, let me ask you this: What do you notice first on a webpage or blog: the first paragraph, the headline, or the main graphic? It’s never the first paragraph and more often than not, it’s the graphic that catches your eye. Unfortunately, many bloggers and others who depend on readership fail to bother with a good graphic at the top of their articles. There’s really no excuse for this because there are many easy and free ways to create graphics that combine illustrations and words for your website. Making a habit…
  • How to Write Marketing Copy That Gets the Results You Want [VIDEO]

    Carolyn Crummey
    23 Jan 2015 | 7:00 am
    Writing engaging and informative marketing copy for your business can be a struggle. Finding the right words that convey who you are, what you do and target your ideal client can be a challenge. At the 2014 Small Business Summit, Jean Tang, founder of MarketSmiths - a creative copywriting agency located in Brooklyn – shared tips and strategies on how to write marketing copy that gets the results you want for your business. Jean says, “copy is a story.” Using text is one of the most fundamental ways to understand and sell by guiding, informing and captivating your…
  • Hackers Are Targeting Small Business and the ‘Free’ Security Methods of Old Days Just Won’t Protect You

    Ramon Ray
    22 Jan 2015 | 7:30 am
    Protecting small business from cyber threats is vital, so I’ve teamed up with Norton on their ‘Take the Pledge’ campaign (#CSPledge) to help educate small business on how to better protect against cybercrime. The threat to businesses, large and small, is so much more than it was 20 years ago, and the ‘free’ protection so many of us are used to having on our systems just won’t cut it any longer. Let me tell you why. The Evolution of Cyber Crime I recently spoke with Brian Burch, Vice President of Product Marketing, Norton. We discussed the evolution of cybercrime and cybersecurity…
  • Why Customer Education Beats Sales in a Mobile, Local and Distracted World

    Carolyn Crummey
    20 Jan 2015 | 7:00 am
    As we all know, social media has become a core part of most businesses when it comes to marketing and engaging with customers.  Some companies use Facebook, others use Twitter, some use every social media platform that there is out there, but how do you know which ones are effective for your business? At the 2014 Small Business Summit, Megan Berry, Head of Social Product and Community at RebelMouse talks about why customer education is essential in today’s mobile, local and distracted world and how you can catch the attention of your target audience. One of the key points that Megan…
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    Small Business Trends

  • 6 Reasons Customers Come to Your Store

    Rieva Lesonsky
    27 Jan 2015 | 2:30 pm
    Even though the buzz in retail is all about mobile and and online shopping, brick-and-mortar stores still account for more than 93 percent of overall retail purchases made in the U.S. Clearly, consumers still prefer brick-and-mortar stores to online shopping. When online shopping offers speed, comfort and convenience, however, brick-and-mortar retailers who want to stay relevant have to ask why customers come to their stores. Below are some of the reasons — and how you can use them to boost sales. Read Full Story
  • Google and Lending Club Kick Off New Business Loan Program

    Joshua Sophy
    27 Jan 2015 | 12:30 pm
    Google Partners now have a new source from which to get some extra capital. Google and Lending Club have launched a low-interest loan program specifically designed for Google Partners. Right now, the loans are only available to entrepreneurs or businesses that partner with Google to offer the company’s cloud-based services like Gmail, Hangouts, Google Drive, and more to other companies. Under the terms of the partnership between Google and Lending Club, Google Partners are allowed to borrow up to $600,000 for a term of two years on the loan, Re/Code reports. Read Full Story
  • 3 Simple, Yet Genius Productivity Systems to Try This Year

    Ann Smarty
    27 Jan 2015 | 10:00 am
    There’s something very personal about productivity: What makes someone productive may actually work the other way around for you, making you lost and overwhelmed. I’ve seen this many times. I have been multi-tasking for years but I never argue with people who claim multi-tasking generally kills productivity. I realize it actually may be overwhelming. That’s also the reason why I never recommend multi-tasking as the generic productivity tactic. It’s not for everyone. I am taking personal productivity very seriously. Read Full Story
  • Strictly Bicycles Offers Much More Than Its Name Suggests

    Aubrielle Billig
    27 Jan 2015 | 7:30 am
    Strictly Bicycles, a brick and mortar shop in Fort Lee, New Jersey, is anything but. The retail outlet has offered customers much more than just bicycles for the past two decades. And that is part of the reason for the company’s success. Today the shop, often mistaken for a cafe by passersby, gets an estimated 1,000 customers a day. People come through to grab a quick snack while cycling, check out the bikes or just use the restroom. It’s become more than just a bike shop. Read Full Story
  • Human Resource and Accounting Colleagues Make Great Big Data Teams

    Angela Nadeau
    27 Jan 2015 | 5:00 am
    It seems that while CFOs and chief human resource officers (CHROs) manage two of the most strategic enterprise resources — financial capital and human capital — CEOs focus their technology investments in other directions. According to the Harvard Business Review, this suggests that today’s CFOs and CHROs may want to join forces in the pursuit of big data agendas. Creating new ways to gather and analyze big data is no longer the domain of marketing, sales and product development. Read Full Story
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    Seth Godin's Blog on marketing, tribes and respect

  • Your mood vs. your reality

    Seth Godin
    27 Jan 2015 | 1:57 am
    Who is happy? Are rock stars, billionaires or recently-funded entrepreneurs happier? What about teenagers with clear skin? Either what happens changes our mood... or our mood changes the way we narrate what happens. This goes beyond happiness economics and the understanding that a certain baseline of health and success is needed for many people to be happy. The question worth pondering is: are you seeking out the imperfect to justify your habit of being unhappy? Does something have to happen in the outside world for you to be happy inside? Or, to put it differently, Is there a narrative…
  • Fear of public speaking

    Seth Godin
    26 Jan 2015 | 2:40 am
    Very few people are afraid of speaking. It's the public part that's the problem. What makes it public? After all, speaking to a waiter or someone you bump into on the street is hardly private. I think we define public speaking as any group large enough or important enough or fraught enough that we're afraid of it. And that makes the solution straightforward (but not easy). Instead of plunging into these situations under duress, once a year or once a decade, gently stretch your way there. Start with dogs. I'm not kidding. If you don't have one, go to the local animal shelter and take one for a…
  • Advice or criticism?

    Seth Godin
    25 Jan 2015 | 1:50 am
    It's quite natural to be defensive in the face of criticism. After all, the critic is often someone with an agenda that's different from yours. But advice, solicited advice from a well-meaning and insightful expert? If you confuse that with criticism, you'll leave a lot of wisdom on the table. Here's a simple way to process advice: Try it on. Instead of explaining to yourself and to your advisor why an idea is wrong, impossible or merely difficult, consider acting out what it would mean. Act as if, talk it through, follow the trail. Turn the advice into a new business plan, or a presentation…
  • Two kinds of hustle

    Seth Godin
    24 Jan 2015 | 1:56 am
    There's the hustle of always asking, of putting yourself out there, of looking for discounts, shortcuts and a faster way. This is the hustle of it it doesn't hurt to ask, of what you don't know won't hurt you, of the ends justifying the means. This hustler propositions, pitches and works at all times to close a sale, right now. This kind of hustler always wants more for less. This kind of hustler will cut corners if it helps in getting picked. Then there's the hustle that's actually quite difficult and effective. This is the hustle of being more generous than you need to be, of speaking…
  • How loud and how angry?

    Seth Godin
    23 Jan 2015 | 2:07 am
    Professionals are able to get their work done without using emotion to signify urgency. When a surgeon asks the nurse for a scalpel, she doesn't have to raise her voice, stamp her foot or even make a face. She merely asks. When a pilot hits a tough spot, he's not supposed to start yelling at air traffic control. He describes the situation and gets the help he needs. And despite what you may have seen in the movies, successful stock traders don't have to start screaming when there's more money on the line. Compare this to the amateur world of media, of customer service and of marketing.
 
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    HBR Blog Network - Harvard Business Review » Rita Gunther McGrath

  • Investors Fawning over Uber Should Recall AOL’s Stumbles

    Rita Gunther McGrath
    9 Jan 2015 | 6:52 am
    Digital start-ups aren’t always as “transformative” as they seem.
  • To Make Better Decisions, Combine Datasets

    Rita Gunther McGrath
    4 Sep 2014 | 6:00 am
    A complicated system is somewhat like a complicated recipe. You know what the outcome will be because you understand what will cause what — combine a given number of ingredients together in a certain way, put them in the oven, and the results will be consistent as long as you repeat the same procedure each time. In a complex system, however, elements can potentially interact in different ways each time because they are interdependent. Take the airline control system—the outcomes it delivers vary tremendously by weather, equipment availability, time of day, and so on. So being able to…
  • Management’s Three Eras: A Brief History

    Rita Gunther McGrath
    30 Jul 2014 | 8:00 am
    Organization as machine – this imagery from our industrial past continues to cast a long shadow over the way we think about management today. It isn’t the only deeply-held and rarely examined notion that affects how organizations are run. Managers still assume that stability is the normal state of affairs and change is the unusual state (a point I particularly challenge in The End of Competitive Advantage). Organizations still emphasize exploitation of existing advantages, driving a short-term orientation that many bemoan. (Short-term thinking has been charged with no less than a chronic…
  • The Origins of Discovery-Driven Planning

    Rita Gunther McGrath
    29 May 2014 | 6:00 am
    When HBR asked us to write about the origins of discovery-driven planning, we had to laugh. It all started back in the mid-1990s, with Rita’s “flops” file – her collection of projects that had lost their parent company at least US$50 million. (Perfume from the people who make cheap plastic pens, anyone? How about vegetable-flavored Jello?) As we studied those failures, a pattern became clear to us. The projects were all being planned as if they were incremental innovations in a predictable setting: The assumption was that the organizations launching them had a rich platform of…
  • Research: Most Large Companies Can’t Maintain Their Revenue Streams

    Rita Gunther McGrath
    26 Dec 2013 | 6:00 am
    My research finds strong evidence that the majority of large companies do not successfully maintain their current revenue streams, let alone grow them over time. My “growth outliers” project looked at publicly traded firms with market capitalizations of greater than US 1 Billion as of 2009, using data from Capital IQ.  I found that in the period from 2000 to 2009, over half of the firms in the sample shrunk their revenue by 10% or more in at least one of those years, clear evidence of eroding competitive advantage. In that same study, there is also striking evidence of the rise of global…
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    Small Business Marketing Blog from Duct Tape Marketing

  • Weekend Favs January Twenty Four

    John Jantsch
    24 Jan 2015 | 6:17 am
    Weekend Favs January Twenty Four written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: earthpages via photopin cc Good stuff I found this week: ToutApp – Sales tool with email tracking, templates, and analytics…
  • 6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google

    Guest Post
    23 Jan 2015 | 5:27 am
    6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Dan Olson – Enjoy! photos credit: Business strategy with seo concept © Ximagination | Dreamstime.com Small businesses today, more than ever, rely on agencies to help with organic search and local results to drive business in their local markets. The challenge for most is ranking in the top spots to be noticed and attract the right customers. As…
  • The Power of Gratitude in Marketing

    Guest Post
    23 Jan 2015 | 5:19 am
    The Power of Gratitude in Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Nicole Kohler – Enjoy! photo credit: pixabay As a business owner, you probably say the phrase “thank you” multiple times a day without thinking about it. You thank your employees for their hard work, your customers or clients for working with you, or potential leads for getting in touch with you. Saying “thank you” is probably automatic for you at this point. But what if…
  • 5 Tools that Changed the Way I Do Business

    John Jantsch
    21 Jan 2015 | 4:40 am
    5 Tools that Changed the Way I Do Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I write about lots of tools, but mostly tools that help you do a better job with marketing or social media or SEO. Today I want to spend some time sharing tools I use to run my business. Like so many folks these days, I’ve assembled a team that includes in office staff, remote staff and third party collaborators for projects and specific business services. I’ve spent  many years juggling communication and managing projects in what could only be…
  • Weekend Favs January Seventeen

    John Jantsch
    17 Jan 2015 | 6:39 am
    Weekend Favs January Seventeen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: Mr. Muskrat via photopin cc Good stuff I found this week: Achievo – Goal setting and sharing app to help you stay on track…
 
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    Andy Sernovitz | Damn, I Wish I'd Thought of That!

  • Leslie Drate on how NVIDIA builds passionate social communities with great content

    Andy Sernovitz
    27 Jan 2015 | 1:00 pm
    This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. We’re proud to call Leslie Drate a member of SocialMedia.org since 2011 as a Team Lead of Global Digital and Social Media at Cisco Systems, and now as a Social Media Strategist at NVIDIA. For this story, she sat down with us to talk about NVIDIA’s content strategy and amazing social media fans. Here are a few numbers from Facebook you don’t hear often: 979 likes on a comment for a post with over 6,800 likes and 535…
  • 3 one-sentence word of mouth wonders

    Andy Sernovitz
    23 Jan 2015 | 1:00 pm
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Short is sweet when it comes to word of mouth topics. Why? Because word of mouth is lazy. To get people to talk about your stuff, don’t ask them to remember long messages and don’t make them explain something complicated. Instead, give them something portable — something they can say in one sentence. Here are some simple word of mouth topics to inspire you: 1. “They put everything on a donut.” 2. “They hand it to you upside…
  • Newsletter: #1021: The “Lessons from a Podcast” Issue

    Andy Sernovitz
    22 Jan 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some experts think podcasts are experiencing a kind of renaissance. And it seems even more true now that so many people are downloading and binge-listening to Serial, a story about a mysterious murder case told in weekly episodes over the course of a season. Besides being a spinoff of the even more popular podcast, This American Life, Serial has a lot of things going for it that has made it a…
  • Ike Pigott, Communications Strategist for Alabama Power at Southern Company

    Andy Sernovitz
    20 Jan 2015 | 1:00 pm
    This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This member profile comes from Ike Pigott, Communications Strategist for Alabama Power Company, a division of Southern Company. We’re thrilled to have had him as a member of SocialMedia.org since 2011. “When I first came to the company there was no social media role. The hiring manager knew I had social media experience in my background and knew that the company would eventually need it. But I was hired for a completely…
  • 3 word of mouth marketing tips for startups

    Andy Sernovitz
    16 Jan 2015 | 1:00 pm
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Launching a business? We know that means you have a tight budget and an even tighter schedule. So we’ll get right to it: 1. Make great partnerships 2. Don’t overlook the right talkers 3. Try new things often 1. Make great partnerships Partnerships can help you share fans with other businesses and find new and better ways to serve your customers. For example, Parking Panda, a startup for helping people find places to park, worked with Federal Parking, a…
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    The Get Smart Blog

  • Social Media Management: Monitoring Management

    Get Smart Web Crew
    22 Jan 2015 | 1:50 pm
    6 Great Tools For Managing Your Social Media Accounts Social media is great for businesses because it allows for better customer service and drives brand building. Social media helps businesses manage their reputations and helps increase trust amongst their customers, clients, and target audiences. When using social media for your business, you can promoteyour content while engaging with your customers. Today, to be a successful business it is almost always necessary to be on social media platforms, but with so many social networks to sift through, it can be tough to manage them all in an…
  • Digital Wallets | Purchase With Power

    Bridget Ayers
    4 Nov 2014 | 10:20 am
    Is your wallet getting a little heavy these days? It’s all those business cards, credit cards, receipts, cash, family photos, drivers license, gift cards, insurance cards… it all adds up. All of it, confined in the traditional worn and torn leather square holding in all the important and unimportant things you need on a daily basis. If any of this applies to you, check out the digital wallet. You’re probably asking, what is a digital wallet? For those of you who are unfamiliar with the term digital wallet- it’s exactly what is sounds like. Take a look at these 9…
  • Atlas by Facebook Changes Advertising for Business

    Bridget Ayers
    17 Oct 2014 | 3:43 pm
    Need some tips on marketing? Did you know that Facebook has the most users of any social media platform? In fact, over 74% of online adults use it monthly. Facebook has recently improved its marketing capabilities using an application called Atlas, which is designed to improve how marketers target their audience and even measure the effectiveness of the ads they use. (Information Source) See also: Visit The Facebook Atlas Page Positive Changes for Facebook 1. No cookies? No problem. Since cookies do not work on mobile devices, it’s difficult for marketers to track the interests of…
  • Powerhouse Password Protectors

    Bridget Ayers
    9 Oct 2014 | 3:01 pm
    There’s no time like the present to protect yourself from online security breaches. Whether you need to protect personal information or business files, it is important to have a manage your passwords safely. We have found 3 password managers, Dashlane, 1Password and LastPass, that may be the best fit for you. Read on to find out. 1Password For the mobile users out there, 1Password is a great tool for you. What’s nice about 1Password is that the software allows users to synchronize data locally through Wifi, iCloud and/or Dropbox. 1Password allows you to store data on your…
  • Kickstarter + creative technology to produce clean energy for Kenya

    Bridget Ayers
    5 Aug 2014 | 12:54 pm
    We’ve heard that a good band can “light up a stage” or that music is powerful. Thanks to Sudha Kheterpal, music has become a legitimate option as a source for alternative energy with the SPARK percussion shaker. About Just by enjoying a simple jam session, SPARK produces enough clean energy to power a light or charge a mobile phone for communities without electricity. Due to a rechargeable battery inside the SPARK prototype, just 12 minutes of shaking the SPARK will provide an hour of electricity for these uses. The battery also stores power, making it unnecessary to shake for 12…
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    Signal vs. Noise

  • Asking why

    Jonas Downey
    26 Jan 2015 | 12:48 pm
    Last week I asked a question on Twitter: If you have a personal website, why do you have it? Some people used their site as a hub that collects their online identities. Others liked to fiddle with web tech or writing. Several treated it as a showcase for their professional work, to possibly get a job. Everyone else, it seems, didn’t have a reason aside from a general feeling of obligation. I think that last group indicates a sea change. In the early days of the web, your site was a big part of your identity. It was one of the best places to share information, prove your geek mettle, and…
  • Lead Android at Basecamp!

    Nick
    26 Jan 2015 | 9:57 am
    We’re looking for a programmer to lead us on Android and push us further into the platform. This is a unique opportunity: we don’t hire often! We’ve got a serious foothold in the ecosystem, and we want you to take us to the next level. Here’s a little preview of Basecamp for Android right now: We’re happy to welcome applicants based anywhere around the world. Our office is based in Chicago, but our team is spread out over multiple countries and time zones. You can work from anywhere! We’re so serious about working remotely that we even wrote a book about it. Basecamp offers…
  • Effort in the Application: sites that got our attention and got Basecampers their jobs

    Mig Reyes
    23 Jan 2015 | 10:23 am
    We’re really proud of the small-but-mighty team we’ve built here at Basecamp. Hiring is hard. Likewise, landing a great job is hard. In a sea of resumes, effort rises to the top. Here are a few of the websites and commissioned challenges that helped these Basecampers score their job here. Note: our company was called 37signals before we became Basecamp in 2014. Ryan Singer (Designer, Product Manager) was one of a few designer candidates that Jason picked in 2003 for a chance to join 37signals to work on client projects. The design challenge? Redesign the Verizon Wireless homepage. Ryan…
  • Sometimes there really is an easy button

    Noah
    21 Jan 2015 | 9:38 am
    For a long time, I was frankly somewhat dogmatic about the tools I used to analyze data: Give me a SQL connection, R, and my trusty calculator and that’s all I need. If I need to make a report, I’ll just use Rails and HTML. Open source or bust. For most of my four years here at Basecamp, that was mostly how I worked, and it was fine. I think I was reasonably productive (or at least productive enough to stay gainfully employed). I built a lot of tooling and reporting for the rest of the company, and I did some analyses that I’m proud of. These tools were all I needed, but it…
  • One of Basecamp's Water Coolers is a chatroom dedicated to pets

    Kristin
    20 Jan 2015 | 11:40 am
    As you can see from Dan’s post, lots of us are animal lovers. Back when I lived in Chicago, a few of us would take turns hosting a workday that we would call “Bring Your Work to [Pet’s Name] Day.” When Ann, Sam, and Trevor came to my apartment for “Bring Your Work to Clementine Horsetooth Day,” we worked from my couch and enjoyed the occasional interruption by Clementine, my elderly Siamese cat. She strutted around flirting with the newcomers: stretching and yawning and shaking her tail. At “Bring Your Work to Hector Day,” a bunch of us holed up in Sam’s loft with his…
 
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    Small Biz Survival

  • Empty hospital building now home to Innovation Lab

    Small Biz Survival
    26 Jan 2015 | 4:36 am
    InnovationLab helps rural businesses in Sonora, CA Guest post by Greg Falken Tuolumne General Hospital opened its doors in 1849, serving miners in the gold fields of California. By some accounts, the town of Sonora – now the county seat – was founded to address the miners’ urgent need for health care. TGH had six different homes over the years, from the canvas tent in which it began, to its final location in a three story brick building close to downtown Sonora. However, after over one hundred and fifty years of service, the hospital itself was dying. In 2007, with competition…
  • 19 things you can do with a building that has no roof

    Becky McCray
    19 Jan 2015 | 4:18 am
    A news story from Garland, Texas, got me thinking about what you can do with a roofless building. We came up with a lot of ideas for empty buildings, so I knew we could do something with roofless buildings, too. You probably have one in your downtown. Maybe a building burned, or maybe the roof just fell in. These things happen. Now you have an empty space, maybe with walls, or maybe just an open lot. What can you do with a roofless building? The standard answer for small town governments has been to make a pocket park: a little green space, a bench or two, and that’s about it. Maybe a…
  • Brag basket on the road

    Becky McCray
    17 Jan 2015 | 10:50 am
    The Brag Basket is open! This one is for January 16-31, 2015. Bring your good news to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places How do you join in? Below this post is the comment section. Add your good news there. Don’t like to brag? Just share some good news for yourself or a friend. Just don’t make it an ad. I delete the ads that people stick in here. If you talk more about the people involved than the things, you’ll be fine.
  • Do Your Homework Before Buying a Business

    Glenn Muske
    15 Jan 2015 | 8:16 am
    Photo (CC) Diana Parkhouse, on Flickr Buying a business can be a great way to get started. You already know if the business can make it, plus you already have an existing market base who know you exist. Before going too far into examining the business, you, as the prospective owner, need to consider what is prompting this decision to buy.   – Is the business in an area where you have a passion or some special talents?   – What is your current financial situation?   – How well do you tolerate risk? If your answers are positive and you still want to go ahead, it is time to…
  • How to cut down on the nasty surprises in business

    Becky McCray
    12 Jan 2015 | 4:02 am
    The Inuit had a pretty good idea of what was coming up in each month and each season. Your business should, too.Photo (CC) by Mike Beauregard, of a chart posted at the Auyuittuq NP Visitor Center, Pangnirtung, Nunavut, Canada.   I hate surprises in my liquor store business. “Oh, no! We’re almost out of sacks!” “We need to come up with money to cover the insurance payment!” “Why didn’t you remember to order the Oktoberfest last month?!” No one likes surprises like that, so I started using a perpetual calendar. Hanging above the current…
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    Superinnovators

  • Success - What's the big secret?

    Bill Burnett
    20 Jan 2015 | 9:47 am
    Success - It's always people!Inc. economist-in-residence and consultant Gary Kunkle launched a research study of more than 100,000 U.S.-based midsize businesses (those with 85 to 999 employees). Conducted throughout 2013.  What the study showed:1% of companies produced 75% of job growth in a region.These 1% evidenced sustained incredmental growth all the time, vs sporatic growth."What do these companies have in common? Well, let's first take a look at what they don't. First off, these companies don't look much alike. They don't cluster in predictable industries or geographic locations.
  • Who's better off, US consumer or European consumer?

    Bill Burnett
    10 Jan 2015 | 5:14 am
    Which consumer is better off due to the drop in oil prices, a person in the USA or a person in Europe?Since the start of the summer oil prices have dropped from $105 to under $50.At the same time, the US Dollar has strengthened significantly against the Euro.The price of oil is expressed in US Dollar terms.  Thus from a European perspective, the strengthening dollar has reduced the degree of drop in oil prices from the Euro perspective.  For the US consumer the price of oil has dropped 53%, while for the European consumer it’s dropped just 46%.  If you’re a US consumer…
  • Hitting the nail on the ...

    Bill Burnett
    4 Nov 2014 | 4:57 pm
    Sometimes the example you choose gets it right... In my latest book Behave! I talk about getting people to be great problem solvers by accessing their discretionary thinking: "To continue to get employees to give you their discretionary thinking and deliver ideas that boost margin, you must empower them to implement their ideas…For a CEO this can be scary stuff. What happens if an employee gets an idea to build a perpetual motion machine! Do you let that employee pursue an obviously flawed idea? The answer to that question is the marketing answer: “It depends!” Sometimes the…
  • Michael Porter Takes Regional Economic Development to Task

    Bill Burnett
    13 Oct 2014 | 9:42 am
    Speaking at the University of Minnesota where on Sept 30th Harvard launched its new Cluster Mapping tool, Michael Porter talked about the focus of Regional Economic Development offices. He suggest these activities are typically low yield activities. He concludes, in this 4 minute snippet, that we need to focus on something else. Here is the graphic he used: Here is the video snippet that goes along with the slide: In the book "Advantage: Business Competition in the New Normal" it starts out saying, "What makes a company a competitive powerhouse is how well it solves a customer problem…Being…
  • Change the Thinking, or Change the Behavior?

    Bill Burnett
    15 Aug 2014 | 11:28 am
    Captain David Marquet needed to turn around the thinking on the nuclear submarine Santa Fe.  U.S. Navy photo by Christina ShawAnd he needed it done in about seven days. How do you turn around the thinking of a group of people? Captain Marquet realized they didn’t have time to let his thinking percolate down through the ranks. Instead, he recognized that all he really wanted was a change in behavior. It turns out, all you have to do is ask for the change in behavior. You have to be specific. But when you are, the behavior is observable and people can readily give you that behavior. It…
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    Marketing Practice

  • Brand Update : Moods wants you to Play It Right

    Harish B
    10 Jan 2015 | 7:26 am
    After around three years, Moods have come out with another campaign. The new campaign themed " Play it Right" is also a sort of repositioning for the brand. In the last campaign, the brand adopted a naughty " Your Time, Your Place " positioning.The new campaign   themed around the man who is playing it right takes the focus back to the man. In one of the earlier campaign - My Man, the campaign put the focus on the women which made the campaign standout from the rest of the crowd. The " Your time, your place " was a clutter-breaking campaign with a touch of humor. The new campaign -…
  • Pril : Nurturing Relationship by Washing Dishes Together !

    Harish B
    4 Jan 2015 | 10:03 pm
    Brand : PrilCompany : Jyothy LaboratoriesBrand Analysis Count : # 553Pril is the brand which created the dishwash liquid category in the Indian market. A brand globally owned by Henkel  was created in 1951. Sold in over 22 countries, the brand was launched in India in 1999. At that time, the brand was owned by Henkel India which was the subsidiary of Henkel AG. In 2011, Henkel India sold its brands ( in India) to Jyothy Laboratories Ltd. Pril was the pioneer in the liquid diswash category. The Rs 10,000 crore Indian dishwash category was dominated by the dishwash bar product-form.
  • Brand Update : Where is Fastrack heading ?

    Harish B
    22 Dec 2014 | 10:01 am
    afaqs! today carried an interesting piece about Fastrack's new OOH campaign titled " Sorry for What".The new bold campaign features various models showing their shaven heads, unshaven armpits, guys wearing thongs and with nipples pierced . The campaign has the theme " Sorry for What ".  Over the last few years , the brand has been trying to project itself as an iconoclastic brand. I think the brand is trying little too hard in driving its message. While the attempts are creatively nice and clutter breaking, the brand seems desperately trying to create controversy propelled image probably…
  • SKINN : Every Day French Perfumes

    Harish B
    9 Dec 2014 | 10:09 am
    Brand : SKINNCompany : Titan CompanyBrand Analysis : # 552Titan Company has forayed into the Rs 2000 crore Indian perfume market with the brand SKINN. This is the first launch from Titan after the company has rebranded itself as  Titan Company. The launch of SKINN is a smart move because in my personal opinion, Indian perfume market is at a nascent stage with very little penetration.Business Line puts the penetration at 4%.SKINN as a brand is launched with an endorsement from Titan. It was wise for Titan not to launch this brand as a sub-brand like Titan SKINN, rather SKINN is…
  • Brand Update : Dear Engage, Parent in me requests - can you move on please !

    Harish B
    25 Nov 2014 | 9:08 am
    Engage, the deo from ITC has made a quick impact in the Indian market. Within a year, the brand has claimed second spot in the India deo market with a volume market share of 8.1% ( source : ET). The brand playing on the " attraction " theme has taken it to the next level.This season, the brand has come out with the new campaign for the "zero gas" cologne spray version.Watch it here : Engage DeoThe brand's ads have always forced parents like me who have little kids to scramble for the remote to change channels. The new ad takes the " attraction" to the next level. While the rise of the…
 
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    Mobile Marketing Watch

  • What Do Developers Want to See in 2015? Cross-Device Marketing, Programmatic, Tablet Apps

    Michael Essany
    27 Jan 2015 | 7:00 am
    Millennial Media’s “State of the Apps 2015 Industry Snapshot,” a report that explores the future and current state of the app economy, makes it clear that developers and publishers aren’t going to slow down in the New Year. “Through a survey of app developers and publishers worldwide, the report features insights into monetization and design trends, as well as developers’ goals and priorities for the coming year,” notes the mobile ad network. The overwhelming theme of this year’s findings, according to independent mobile ad marketplace Millennial Media,…
  • Could Trumblr Corner the Creative Market? Company Launches ‘Creatrs Network’ to Unite Artists and Advertisers

    Michael Essany
    27 Jan 2015 | 6:45 am
    What’s Tumblr mixing up now? While it’s true that the social media site has been a boon to millions of artists and creators who’ve used the platform to build followings, now Tumblr “wants to help those people become commercial successes in the real world, too.” “Today, Tumblr announced the launch of the Creatrs Network, a sort of creative agency for Tumblr bloggers that will help connect them with brands and other organizations that want to use Tumblr artist content in their ads and marketing,” according to a post at Wired. “The new division, which…
  • Parks Associates Report: Broadband Households More Inclined to Cancel Pay-TV When OTT Available

    Mike Randazzo
    27 Jan 2015 | 6:30 am
    It’s long been the dream of some consumers that, instead of buying a package of programming that includes a whole lot they don’t want, more a la carte — and cost-efficient — solutions would become available. That’s backed up by a new Parks Associates video research study revealing that 17 percent of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO — and that at least half of the 91 percent who are also pay-TV subscribers would cancel their pay-TV package as a result. The study, “Market Focus Consumer…
  • Has the Time Come for Touting Apps on the Telly?

    J. Barton
    27 Jan 2015 | 6:15 am
    Is TV a good place to market apps? Quaid Media thinks so. The firm, experienced in app advertising, just launched “Burst TV.” It’s an “all-in-one service that brings together the creative production of TV ads, media planning and buying, and proven tactics from the world of mobile user acquisition to create the first TV advertising package that’s specifically designed to drive up app installs.” That “burst” in the gambit’s moniker is there for a reason. “In the same way that app developers have found that the best way to drive…
  • Image is Everything in Marketing and PhotoShelter Gets It

    Mike Randazzo
    27 Jan 2015 | 6:00 am
    On Monday, MMW was briefed by the team at PhotoShelter on the debut of Libris, a new offering from the company that aims to bring image asset management to businesses. With more than 70% of B2B marketers creating more content this year and over 27 million pieces of content being shared each day, PhotoShelter says businesses of all sizes must now communicate with images on a daily basis, “but many are struggling to effectively manage and capitalize on their image assets.” Organizations, the firm says, need to work faster and smarter to meet escalating content marketing needs, yet…
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    Branding Strategy Insider

  • Why Price Establishes The Brand Experience

    Mark Di Somma
    26 Jan 2015 | 12:10 am
    What’s the difference between a budget airline and a pig? Pigs fly more often – and on time. Harsh perhaps, but it’s a reminder that in a market, there is always a price to pay, and the price is not just about money down. Some people will be happy with budget. It’s worth a cancelled flight or two for the savings they make. For others, that’s far too high a price to pay for a few dollars saved. Years ago, I was in a workshop where three people in the group were asked to make the business case for luxury over economy. The team made their case in a pointed and dramatic way. First, they…
  • Every Brand Price Point Needs A Story

    Mark Di Somma
    23 Jan 2015 | 12:10 am
    The temptation is to see story as a luxury item: something that brands implement to lift their margin. There’s nothing wrong with that of course – it’s powerful and it works. At The Blake Project we don’t think that story is just a top-end nice-to-have. Our view is that most brands, no matter where they are priced in the marketplace, need a storyline. To understand why, first let’s think about the alternative. Without a storyline, a product is just that. It has everything it needs (hopefully) to do what it’s being bought for but that also means it’s just another detergent, car…
  • 9 Characteristics Of Brands That Work As Assets

    Mark Di Somma
    22 Jan 2015 | 12:10 am
    A lot of people talk a lot about brands as impressions: brands are how you are talked about when you are not in the room; your brand is the sum of the prompted and unprompted associations that people have of you; your brand is expressed in the ways that you are remembered. All of these definitions accurately describe the associative advantages of a powerful brand. But the critical aspect for me is that a brand today must not only look the part, it must also function as an asset – by definition that means it must be “Something valuable that an entity owns, benefits from, or has use of,…
  • When Branding Projects Require Rebranding

    Derrick Daye
    21 Jan 2015 | 12:10 am
    Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Ken, a VP of Marketing in Boston, Massachusetts who writes… “I’m trying to get internal buy-in for an extensive re-brand. The terms brand or branding are not well received here. How else can I talk about this project?” Thanks for your question Ken. As brand consultants we have seen this situation before and the reasons vary. Those less marketing oriented or less appreciative…
  • Telling The Short Brand Story

    Mark Di Somma
    20 Jan 2015 | 12:10 am
    Everyone has a story to tell. Not everyone feels they have the time to listen. Which is why brands need to become adept at the short story form. Increasingly, the messages that pass between brands and their customers will need to be articulated in 140 characters, 6 seconds, a shot, an update… But brevity is not the full answer – and those who believe they can communicate exclusively in such formats will risk selling themselves short. To master short form storytelling, marketers will need to know the long form version of their brand story better than ever. (You can’t edit what you…
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    Men with Pens

  • How to Turn a Prospect into a Paying Customer

    James Chartrand
    26 Jan 2015 | 8:11 am
    Click here to read the full article →Another rocking post from Men With Pens! How to Turn a Prospect into a Paying Customer first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
  • Enter to Win Your Spot in the Damn Fine Words Writing Course

    James Chartrand
    16 Jan 2015 | 6:00 am
    It's that time of year again: The Damn Fine Words writing course opens to new students on February 2, 2015. This writing course is changing the game for business owners around the world, because it teaches effective content-creation techniques that help cut down your writing time, make it twice as productive, boost your confidence, and target the right readers, with the right message. This writing course works. It’ll change your writing, your business – maybe even your life. As always, each time I prepare for a new session of Damn Fine Words, I also open up a writing contest that anyone…
  • 3 Success-Killer Mistakes to Avoid this Year

    James Chartrand
    12 Jan 2015 | 10:06 am
    Click here to read the full article →Another rocking post from Men With Pens! 3 Success-Killer Mistakes to Avoid this Year first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
  • The Truth about Content-Writing Mastery

    James Chartrand
    5 Jan 2015 | 6:00 am
    We all know how we'd like to feel when we write. We want to be transcendent. We want to craft breathtakingly compelling content that brings us piles of comments and eager new clients. We want words to flow from our fingers and magically appear on the page, dashing genius from our brows after four hours of taking dictation from gods on high. We just don’t want to do the work it takes to get there. That's the problem with writers. I can’t tell you how many people in my writing course, Damn Fine Words, tell me that they want to use the class to elevate their writing. To master it. To bend…
  • 6 Strategies for a Powerful About Page

    James Chartrand
    16 Dec 2014 | 6:00 am
    Click here to read the full article →Another rocking post from Men With Pens! 6 Strategies for a Powerful About Page first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
 
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    IttyBiz

  • Success Generally Happens After This Part

    Naomi Dunford
    9 Jan 2015 | 12:00 am
    A few weeks ago a client brought us two domain names and asked which one he should choose. Both names were perfectly fine – one was a little more geared towards SEO keywords, and the other leaned towards being better for personal branding. Which one to choose? What choice would give better results? The answer is: It kind of doesn’t matter. People’s first tendency – and I mean all people, not “those stupid ones who are nothing like you and me” – is to overestimate the importance of a single decision. We like to believe in the power of fate and how one specific choice determines…
  • How We Launch, Part 9!

    Naomi Dunford
    7 Jan 2015 | 12:00 am
    Is that a light at the end of the tunnel? Indeed it is. We have reached the very last part in our behind-the-scenes series on some of our biggest launches, and we’re capping it off with something a little more real-time. So, we’ve told you about eight of our big launches. We told you why and how we made our decisions, what our deciding factors were, and how the behind-the-scenes played out. What are we doing today?  Today, we’re going to do the same with the launch of our BIG LAUNCH class. The one you’re seeing right now. From start to finish, we’re going to tell you how…
  • How We Launch, Part 8: Launching over a holiday

    Naomi Dunford
    6 Jan 2015 | 12:00 am
    This is part 8 of a 9-part behind the scenes series on how we ran our biggest launches.  You can start at the beginning right here. Today we’re going to talk about the Your Next Six Months class. This was one of my favorite classes to run because it had a lot of the classic IttyBiz flavor to it: Do something no one else is doing, at the weirdest possible time, and name it something obvious. It happened to be coming up on June (right at Memorial Day weekend), and we had been thinking about what we were going to be doing for the next six months. We’d also had a lot of recent clients…
  • How We Launch, Part 7: In which we sell 3 unrelated things and it actually worked.

    Naomi Dunford
    5 Jan 2015 | 12:00 am
    This is part 7 of a 9-part behind the scenes series on how we ran our biggest launches. You can start at the beginning right here. Spring was rolling around and it was time to release a few new products. Since Dave and I had started working together, we had so many products in the production queue that it was a tough call to figure out when to release them and in what order. We had more products than we had launch slots, and the backlog was getting worse instead of better. We had three ebooks in particular we wanted to release next, though, and we wanted them out as quickly as possible. (You…
  • How We Launch, Part 6: The Launch That Kind Of Wasn’t A Launch.

    Naomi Dunford
    4 Jan 2015 | 12:00 am
    This is part 6 of a 9-part behind the scenes series on how we ran our biggest launches. You can start at the beginning right here. Sometimes figuring out how to launch your stuff only comes to you at the last minute. Today we’ll talk about the launch that was actually a relaunch, and a pretty poor example of even that, but which still sold many hundreds of copies. This is where we learn that if you build enough loyalty and authority, you can totally suck and still make money. But first, we’ll flash back. Beginning of 2008, and I didn’t have any products. I had just started consulting…
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    All You Need Is A Good Idea!

  • Everyone knows what to say

    Jay H. Heyman
    26 Jan 2015 | 6:45 am
    After you’ve been running a business for three, six, ten, years, you certainly know what your customers want to hear. You know the buzzwords, their concerns, and their needs. When you meet them and give your sales pitch, or create your website, you know exactly what they want to hear.  Stuff like low prices, great service, expertise, satisfied customers, etc. So that’s what you stress. But your problems begin when you make promises based on what customers want, rather than what you are actually best able to do for them. So instead of suggesting to them what they might actually need, you…
  • See the package. Sing the song.

    Jay H. Heyman
    22 Jan 2015 | 8:19 am
    I am certain that big data could tell us the exact demographics of the age, geographical dispersion, income, marital status, and sex of all those who know the song, “Oh, My Darling Clementine.” You can find out more than you would ever want to know about the song at http://en.wikipedia.org/wiki/Oh_My_Darling,_Clementine (bad link, copy and paste) So I really like the name chosen for this brand of Clementines. And I am willing to bet, if I have any money left after the Super Bowl, that the company did not use focus groups, expensive research or surveys to decide to use the name. It is a…
  • The worst executive philosophies I have ever read.

    Jay H. Heyman
    19 Jan 2015 | 7:02 am
    When I read the viewpoints of high-level executives I usually find them worthy of note and worth pondering. But in The New York Times I recently read  the thoughts of a C.E.O. whose views were so opposite mine that I thought I’d share them and see which side you come out on. The C.E.O. will not be identified, to protect the possibly guilty. Let’s start with her view on an individual’s importance to a company: “If you leave, someone will replace you. The circle will close and it just doesn’t matter.” Boy, that certainly will make an employee feel important and show how much their…
  • What’s the worst mistake a creative can make?

    Jay H. Heyman
    15 Jan 2015 | 7:27 am
    English: Sir Winston Churchill. (Photo credit: Wikipedia) There are lots of things, small and otherwise, that can be distracting in an ad or commercial. Such as…TYPOS. A typo or two always hurts your pitch. And though it is surprising how much easier they are to find in someone else’s work, they always create the illusion of carelessness, which certainly impacts on credibility.YELLING. Having the announcer holler to makes his point never really works, unless you are selling megaphones. And repeating a phone number six times in a thirty second commercial may be responsive to the…
  • The cilantro lesson

    Jay H. Heyman
    12 Jan 2015 | 7:05 am
    English: Fresh Cilantro (Photo credit: Wikipedia) So there you are. At a table for four in a Mexican restaurant. And in a fancy touch, the guacamole, which you have just ordered, is going to be prepared tableside. The server asks, “how spicy would you like it?” And everyone, at the same moment, says, “Very spicy. “ “Mild.” “Medium.” “Slightly hot.” But you manage to get through this culinary crisis. The votes for mild win, as everyone realizes they can add more hot sauce to their own portions, if they wish. But then comes the cilantro question; to add, or not to add. And…
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    Starting Your Own Business with Erica Douglass

  • Week 2: “How Do I Start A Business When I Don’t Have Any Time?”

    Erica
    26 Jan 2015 | 2:54 pm
    It’s week 2 of my adventure in 2015 to start a business. I started out last week not knowing what kind of business I wanted to start. This week, I’m taking an introspective look at another common issue people have when they want to start a business–and one that plagues me as well! It’s all about the feeling of not having enough time to start a business. Technically, I work part-time right now; I’m wrapping up a 3-month consulting gig with Help.com, building their launch plan, website copy, an ebook, and more. (My work will be live on Help.com soon!) But, when you…
  • “What Kind of Business Should I Start?” A Surprising Answer from A Successful Entrepreneur

    Erica
    19 Jan 2015 | 1:10 pm
    I often get asked what you might think is a simple question: “What kind of business should I start?” For the first time in many years, I find myself in the same boat as the folks who ask me that question. I (surprisingly) don’t have a concrete answer to this question for myself right now–but, as I’ll show you in this post, I have a way to figure it out. After I sold my software company last year, I did a ton of soul-searching. I coached other successful entrepreneurs, and ended 2014 by taking a 3-month, part-time marketing consulting gig for Help.com, a funded…
  • Why “Charge Less” is Almost Always the Wrong Advice

    Erica
    15 Sep 2014 | 12:47 pm
    When I decided to become a coach in July, I sought out several experienced coaches for advice. After all, if I was going to make this my new business, I wanted to know what to do–and what not to do–to make my business successful! One coach I spoke to advised me, “Charge less so you can build up a client base.” At the time, I had an almost visceral reaction to it. I replied, “No, I’m going to charge more.” She looked at me with surprise. “Charge less so you can build up a client base.” It’s seductively simple advice that, no matter…
  • Ask Erica: “Why Did You Decide to Coach Full-Time?”

    Erica
    1 Sep 2014 | 3:23 am
    In mid-July, I announced my new direction: coaching successful entrepreneurs full-time. By far, the most popular question I’ve gotten is “Why did you decide to coach full-time?” The answer, while simple, took me a while to get to. If you’re feeling stuck on your current path, keep reading, as the conclusion I came to (and how I figured it out) may help you, as well! The Question That Changed Everything The most motivating factor in my new career path as a CEO coach is contained within my answer to this question: “What’s the most exciting moment you’ve…
  • My Experience at YC Hacks (Y Combinator’s First Hackathon)

    Erica
    11 Aug 2014 | 1:36 pm
    I wasn’t quite sure what to expect. At 33 years old, I knew I’d probably be older than the vast majority of the 400+ people attending Y Combinator’s first YC Hacks hackathon. But other than that, I didn’t have many expectations. YC Hacks was my first real hackathon. Many years ago, I went to the first SuperHappyDevHouse (and then 19 out of the first 20 of them), but I never had built and launched a web app in a weekend. Even though I’ve held down full-time jobs as a developer, I still have trouble telling people “I’m a developer.” I’m not…
 
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    Bplans Blog

  • Starting a New Business? Here’s What You Can and Can’t Deduct

    Cameron McCool
    27 Jan 2015 | 7:30 am
    If you’re planning to use your personal savings to launch a new business, you’ll be happy to hear that many of the costs you’ll incur are tax deductible. In this article, we’ll go through what you can and can’t deduct during the startup phase of a business, to help you spend strategically and get a... The post Starting a New Business? Here’s What You Can and Can’t Deduct appeared first on Bplans Blog. [Click the title above to read more and comment]
  • SWOT Analysis Challenge Day 2: How to Identify Weaknesses

    Lisa Furgison
    27 Jan 2015 | 4:30 am
    Welcome to Day 2 of our 5 Day SWOT Analysis Challenge! Sign up for our daily updates during the challenge and complete your own SWOT Analysis. Click here to join the challenge for FREE. Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. Whether you’re new... The post SWOT Analysis Challenge Day 2: How to Identify Weaknesses appeared first on Bplans Blog. [Click the title above to read more and comment]
  • How to Start a Franchise Business

    Angelique O'Rourke
    26 Jan 2015 | 7:30 am
    A lot of people are drawn to franchising. If it’s right for you, it can be a road map to profitable business ownership. You can get in on a great idea or successful business that has a track record of success and a strong brand, and still run the business yourself. Franchise expert Joel Libava... The post How to Start a Franchise Business appeared first on Bplans Blog. [Click the title above to read more and comment]
  • SWOT Analysis Challenge Day 1: How to Identify Strengths

    Lisa Furgison
    26 Jan 2015 | 4:30 am
    Welcome to Day 1 of our 5 Day SWOT Analysis Challenge! Sign up for our daily updates during the challenge and complete your own SWOT Analysis. Click here to join the challenge for FREE. Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. As an entrepreneur,... The post SWOT Analysis Challenge Day 1: How to Identify Strengths appeared first on Bplans Blog. [Click the title above to read more and comment]
  • Cats With Your Coffee? What Entrepreneurs Can Learn From Purringtons Cat Cafe

    Briana Morgaine
    22 Jan 2015 | 4:30 am
    Over a year ago, I first heard the rumor that a cat cafe had opened in London. To me, it seemed a whimsical, storybook sort of place, where one could get a cup of tea and pet a cat at the same time. Charming, I thought, but a bit unbelievable—did such an establishment really exist?... The post Cats With Your Coffee? What Entrepreneurs Can Learn From Purringtons Cat Cafe appeared first on Bplans Blog. [Click the title above to read more and comment]
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    SiliconBeat

  • Wolverton: Maybe we should just call the company ‘Apple Phone’

    Troy Wolverton
    27 Jan 2015 | 2:33 pm
    The ballooning growth of Apple's phone business -- coupled with the diminishment or relative stagnation of its other product lines -- has reached the point where you could say that Apple is basically...
  • Facebook says outage was self-inflicted, denies cyberattack

    Queenie Wong
    27 Jan 2015 | 11:49 am
    Facebook denied hackers brought down its website Monday night, saying instead an internal change sparked the outage. “This was not the result of a third-party attack but instead occurred after...
  • Number of U.S. STEM graduates rises slightly in past decade

    Michelle Quinn
    27 Jan 2015 | 11:09 am
    Updated below with comments from a researcher. If you listen to politicians and tech leaders, the country is in dire need of more people trained in science, technology, engineering and math, the...
  • EFF outlines plan to stop mass spying

    Levi Sumagaysay
    27 Jan 2015 | 11:05 am
    The Electronic Frontier Foundation, a San Francisco-based civil-liberties group, has shared its plan to stop global mass surveillance. The plan includes keeping pressure on tech companies to protect...
  • FTC urges gadget makers to be careful with consumer data

    Steve Johnson
    27 Jan 2015 | 10:10 am
    The Federal Trade Commission on Tuesday urged businesses to take a variety of measures to insure that the smart gadgets they make, which are flooding the so-called Internet of Things, won’t...
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    BizSugar / Published News

  • 51 Of The Best Motivational Business Quotes

    StuartJDavidson
    27 Jan 2015 | 12:24 pm
    Here are my top 51 business quotes that will motivate you to get up out of your chair and get ready to take on the world! More motivational business quotes.16 Vote(s)
  • 5 Necessary Digital Marketing Tasks For Online Retailers In 2015

    Sian Phillips
    27 Jan 2015 | 12:08 pm
    By Barrie Smith The eCommerce marketplace is fiercely competitive and with the number of online purchase having increased by 18% in 2014 (to £131.2 billion worth), there's no surprise online is the place where most retailers want to be. With that in mind, now is the time to make sure that your w16 Vote(s)
  • How to Get a Fresh Start on Lead Generation

    tuckerleroy
    27 Jan 2015 | 11:58 am
    Many business owners and sales managers start a new year with big goals and high hopes. If you're trying to get bigger sales and better lead generation results, here's are a few key ideas and insights to consider.16 Vote(s)
  • Knowing SEO doesn\'t Make you an SEO Expert

    ivanpw
    27 Jan 2015 | 11:25 am
    I am not an SEO expert. I am an SEO practitioner. You and I should not claim to be an SEO expert if we cannot show positive and credible track records.16 Vote(s)
  • The Right Marketing For A New Business Costs Least

    martinzwilling
    27 Jan 2015 | 10:55 am
    The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need t16 Vote(s)
 
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    Entrepreneurship Resources | ZDNet

  • Gate

    F Hurt
    25 Jan 2015 | 4:39 am
    Gate connects you to the people and topics that matter most.Gates are feeds made by anyone for the sake of anything (clubs, classes,...
  • Hamburg Area High School

    Hamburg Business Class
    23 Jan 2015 | 6:22 pm
    This application was created to inform students and parents/guardians of Hamburg Area High School about important information such...
  • NorthWood Athletics

    Global Touch Marketing
    14 Jan 2015 | 9:11 pm
    The NorthWood Athletics app was created by the NorthWood High School entrepreneurship class in partnership with the NorthWood Athletics...
  • Biggest Brazilian tech fest kicks off

    28 Jan 2014 | 2:00 pm
    This year's Campus Party is focused on entrepreneurship and expects 160,000 visitors
  • Self-employment on the rise for tech professionals: is this a good thing?

    Joe McKendrick
    23 Dec 2013 | 5:45 pm
    In today's crazy economy, self-employment or entrepreneurship may be the best way for IT professionals to go.
 
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    Small Biz Daily

  • Metrics You Should Be Tracking After Your Event

    Rieva Lesonsky
    27 Jan 2015 | 12:01 pm
    By Robert Cordray Capitalizing on Your Event Metrics If you are not making good use of your event analytics, then you are just keeping yourself busy. On the other hand, If you are taking advantage of the wealth of information collected from all the effort and expense, then you are on the winning side of planning future events to your best possible advantage in gaining and converting solid leads. It is possible to drill way down on the information gathered from both the event and the revenue gained from leads obtained as a result of an event. Careful study and analysis of the data collected,…
  • Are You a Tech Leader, or a Follower?

    Rieva Lesonsky
    27 Jan 2015 | 6:30 am
    By Rieva Lesonsky Are you a technology leader, a follower or a lag-behind? If you’re lagging behind, it’s time to catch up. According to a new study from the Boston Consulting Group for Microsoft, small and midsized businesses that truly tap into the power of cloud technology can experience growth far outstripping those who just “follow the crowd.” Specifically, the study says, small and midsized companies that led in adoption of cloud technology increased annual sales 15 percentage points faster than companies that didn’t adopt new technology. They also created jobs almost twice as…
  • How Do You Deal With These 4 Customer Types?

    Rieva Lesonsky
    26 Jan 2015 | 12:01 pm
    By Tracy Vides How cool would it be if all our customers were like Apple fan boys! Make your phone screen a little bigger and they’re falling over themselves to grab one. Add a nifty little feature and sales shoot through the roof. Tragically, the large majority of us don’t have customers who behave as uniformly and predictably as Apple’s customers. Most businesses are typically faced with a mixed bag of awesome, awful and ho-hum customers, and have to make the best of the hand that they have been dealt. Dealing with differentiated customer types begins with identifying each customer…
  • Bare Bones

    Rieva Lesonsky
    26 Jan 2015 | 6:30 am
    By Rieva Lesonsky The latest miracle beverage goes back to caveman days. Who among us didn’t grow up with some type of soup touted as a cure-all?  It seems every ethnicity has its own flavor guaranteed to make us feel better. But all soups have something in common—and it starts with the broth. According to a recent article in The New York Times, today’s hot broth (sorry, couldn’t resist) is bone broth, bolstered by the popularity of the numerous Paleo diet plans. Paleo (a kind of back-to-caveman-type eating) devotees and others, says The Times, have made bone broth “a trend…
  • What’s in Store for 2015?

    Rieva Lesonsky
    24 Jan 2015 | 9:48 am
    What’s in store for 2015? It’s going to be a “cloudy” year. But SMBs are happy. And be careful of dumpster divers. 13 Things Entrepreneurs Should Know By Rieva Lesonsky 1) Things are Looking Up… New research from Kabbage, Inc., a leading online provider of small business loans, shows small business optimism is at a three-year high. Almost all (95 percent) of Kabbage small business owners surveyed expect to increase sales in 2015, and half say they’ll grow by more than 20 percent. Despite this optimism, 50 percent are concerned about cash flow management and access to capital. How…
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    OnStartups

  • Overcoming The Odds: 10 Tips For Getting Into A Top Accelerator

    5 Jan 2015 | 9:06 am
    Just as the CEO is the investor’s interface to a business, the application process and form is your interface into top accelerators like Techstars and Y Combinator. The best programs are super-selective--less than 1% of applicants get in, making them pickier than Harvard, Stanford and MIT. So as our New Year’s present to you, here is the scoop on how to improve your odds of getting in. We can’t speak directly for any programs other than TechStars Boston, which the two of us have known and been involved in for years, but these hints should improve your chances significantly just about…
  • 8 Unconventional Lessons From Quitting My Job At HubSpot

    29 Dec 2014 | 10:31 am
    The following article is a guest post by Ellie Mirman.  Ellie is the VP Marketing at Toast.  Check out her blog or follow her on twitter: @ellieeille. Three months ago, I told my manager I was going to look for a new job. My parents thought I was crazy. But I knew I was lucky to be in a unique scenario. I had been at HubSpot for seven years and had built an amazing network -- one that I knew I would lean on, both internally and externally, as part of my search. There are all sorts of risks in telling your boss you’re ready to go — getting kicked out on…
  • A Few Funny Characters You'll Find In Silicon Valley

    15 Dec 2014 | 12:17 pm
    The following is a guest post by Nathan Beckord.  Nathan is co-founder and CEO of Foundersuite, a San Francisco-based company developing the ultimate collection of software tools and templates for entrepreneurs.   I’ve worked in Silicon Valley for quite awhile now, and a lot has changed—SaaS and social have supplanted silicon as the medium of choice for starting new companies; San Francisco has usurped Palo Alto as the center of the startup universe; and the 280, long a delightful drive to Sand Hill Road, is now almost as traffic clogged as the 101. But one thing that has…
  • The Day I Had To Wear Pants To Ring The IPO Bell

    20 Nov 2014 | 11:05 am
    It's #TBT. It's been a busy and exciting several months. Earlier this year, HubSpot decided to publicly file our S1 document as part of the IPO process.  On October 9th 2014, after our IPO roadshow, I had the thrill of joining a few HubSpotters and ringing the bell on the NYSE.  $HUBS (NYSE:HUBS) was off to the races. Note: I'm the guy in the middle.  I'm easy to pick out because I'm the calmest one of the bunch.  That's not because I'm cool and collected, but because I'm a bit overwhelmed by it all. In the intervening time between the S1 filing and the IPO, I was in what…
  • 10 Tips For A Successful Startup Job Search

    23 Oct 2014 | 7:26 am
    This following article is a guest post by Rick Burnes.  Rick is the VP of Content Products at BookBub.  You can follow him on twitter: @rickburnes. Startup job searches are hard. There’s more risk (most startups fail!), there’s less information and the best opportunities are sometimes hidden and hard to find. So how do you navigate a startup job search successfully?   I learned about this over the last six months. Earlier this month, after six months speaking with Boston-area startups about new opportunities, I left HubSpot to begin a job at the Cambridge book…
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    Content Marketing Institute

  • Don’t Get Spooked: Ghostbloggers Can Fuel Your Company Blog

    Linda Dessau
    27 Jan 2015 | 3:00 am
    You want to produce more content. You have a tremendous amount of thought leadership and expertise within your organization. The problem? Your experts aren’t writers. The solution? Ghostbloggers. Some companies look to in-house or freelance writing professionals to turn subject matter expertise into valuable marketing collateral that can be viewed, enjoyed, and shared on multiple online platforms. Ghostbloggers work closely with individual subject matter experts (SME) to capture their insight and shape it into cohesive content formatted for optimal results as a blog post. Let’s look at…
  • How to Use Seed Content to Build Relationships with Influencers

    Devesh Khanal
    26 Jan 2015 | 3:00 am
    How do I get influencers to share my content? Content marketers are forever seeking an answer to this question. You know that successfully partnering with influencers in your field could turn your great content into viral content. But too many of us never connect with influencers because we’re stuck on this nagging question: “How will I ever get this famous/busy person to give me the time of day?” The answer, of course, is: Add value. But we’ve heard that answer too many times. The real question is how do you add value? Sending generic emails to busy people asking them to share your…
  • 7 Content Marketing Tools to Improve Your Productivity

    Ian Cleary
    25 Jan 2015 | 3:00 am
    Content marketing can be time-consuming. With a good plan you can become more effective, and using the right tools should be an important part of that. These seven tools will help make a big difference in your content marketing productivity.     1. SEMrush – Identify how your competitor is ranking on Google SEMrush is a great tool to help you assess the traffic a competitor gets on Google and the keywords for which they are ranking. Enter your competitor’s web address and SEMrush shows a list of the keywords for which it ranks on Google. With a free registered account, SEMrush…
  • This Week in Content Marketing: Why is Marketing Still Subservient to Sales?

    Joe Pulizzi
    24 Jan 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this episode, Robert and I discuss why an innovative hybrid ad that integrates existing content from The New York Times with Google Maps isn’t really native advertising. Next, we explore the evolving roles of marketing and sales and debate what it’s going to take to bring them closer together. We also ponder what’s behind the decision to end consumer sales of Google Glass, and talk about Facebook’s launch of Work, a collaboration tool for enterprises (which we’ve…
  • How to Manage Your Freelance Content Providers

    Neil Patel
    23 Jan 2015 | 3:00 am
    One of the most-outsourced tasks in the digital marketing world is content creation. If you ever posted a job on Craigslist, you know exactly about which I speak. Within two minutes of clicking the “post” button, you have 300 applicants all claiming to be the best writer in the business. But once you’ve identified the best writers who can contribute to your organization’s success, the biggest challenge is managing them. They’re not employees, which creates a unique angle to management. They’re usually remote, leaving you without the insight of face-to-face interaction. All…
 
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    Mario Sanchez Carrion

  • Work the System - Book Review

    25 Jan 2015 | 4:00 pm
    I decided to read Work The System when it was highly recommended by two respected business thinkers that I follow online: Josh Kaufman and Sebastian Marshall. Also, because I've been very busy lately and a deep understanding of systems, standardization and automation will bring more control, less stress, and more time for value-adding activities like thinking, strategizing, and keeping healthy. The book didn't disappoint, and left me with plenty of actionable steps. I hereby summarize the main tenets of the book: The systems of the world work perfectly 99.9% of the time: Everyday…
  • Should I Buy or Lease a Car?

    21 Oct 2014 | 5:00 pm
    One of the questions I hear more often from co-workers who have just relocated to Miami from other countries is this: should I buy or lease a car? There is no easy answer, and every pundit seems to have his own opinion. My intention with this post is to try to get an answer purely from a cashflow standpoint. The better option will be the one that requires the lowest cash outlay. Let's assume that we want to get a new car that costs around $25,000, and that we're trying to decide if we should buy it or lease it. The numbers for the lease (based on an actual deal I saw in the paper…
  • How To Build Your Brand

    23 Jun 2014 | 5:00 pm
    In the paragraphs below I am outlining a basic roadmap you can follow to build your small business brand. You will still have to put out a lot of work, but it will help you clarify the process and ask better questions along the way. What Does a Brand Do? There are as many definitions of brand as there are branding experts. However, there is probably just one thing you need to remember: a brand helps us say something about ourselves. Take, for example, people who drive Toyota Prius. What do you think they're trying to communicate? Would it be, perhaps, that they care about the environment?
  • Sam's Rules for Building a Business

    2 Dec 2013 | 4:00 pm
    A few years ago, during a trip to Bentonville, Arkansas, I had the chance to visit Walmart’s first store (originally called Walton’s 5-10), and picked up a leaflet containing Sam Walton’s 10 rules for building a successful business. Pearls of wisdom, straight from the man who built the world’s most successful retailer out of nothing. Since I haven't been able to find a link to it on the Internet, I am transcribing them below (all of them are great, but I especially like #7, #9 and #10): Rule 1: Commit to your business Believe in it more than anybody else. I think I…
  • How To Use Gmail With Your Own Domain

    23 Jul 2013 | 5:00 pm
    Many people, including me, use Gmail as their default email client. With Gmail, you can send email from (and receive email at) your own branded domain. For example, instead of using yourname@gmail.com you can use you@yourname.com. It is not hard to set this up. It just takes a few steps that I will describe below: Go to any domain registrar (like Godaddy or Namecheap) and register the domain name you want to use. Then, in your control panel you should be able to find the Email Forwarding feature. This is where you will create your new you@yourname.com email address and forward it to…
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    Jill Konrath's Fresh Sales Strategies

  • Performance-Based Goals vs. Getting Better Goals

    22 Jan 2015 | 4:00 am
    It‘s time for more straight talk today on goal setting. So let me ask you this: What IS your quota this year? How about your revenue goal? I‘ll bet it hasn‘t gone down. Performance-Based Goals Can be motivating – if you have the skills to achieve them. In sales we‘re usually dealing with performance-based goals like, achieving 120% of quota or earning $200,000. Sometimes these types of goals can be extraordinarily motivating – especially if you‘re confident that you have the knowledge and skills to achieve them.
  • How to Avoid Falling Short of Your Sales Goal This Year

    13 Jan 2015 | 6:27 am
      You know, everyone wants to achieve their goals, and everyone expects that they will. But let’s be honest here: Typically about 50 % of salespeople fail to meet their sales quota. And as for you entrepreneurs, I’d suspect that an equal percentage aren’t bringing in the revenue you’d like. So why do we so often fall short of reaching our sales goals and what can we do to change this?
  • No One Talks About This Key Factor in Sales Goal Achievement

    8 Jan 2015 | 6:39 am
    It’s that time of year again when we all have a fresh start. And, everyone’s talking about goal setting – which is why I thought I’d chip in with a series of videos about what it takes to achieve them. Right now, you might be thinking about how much money you’d like to earn. Or, you may even be staring at a comp plan that looks incredibly challenging to achieve. But what no one talks about is one factor that can be a total game changer.
  • My Top 6 Sales Blog Posts in 2014

    6 Jan 2015 | 10:46 am
    At the end of each year, I always take a look back to see what content really resonated with my readers. Here's a summary of the most viewed and commented on blog posts in 2014. Enjoy!
  • Is This Really Good Service?

    31 Dec 2014 | 2:56 pm
    I'm trying to get my newsletter done so I can send it early next week. Unfortunately, I'm having trouble. No internet service at our condo. We got here yesterday -- and my husband immediately called to get hooked up.  Ha ha! The earliest they can do it is NEXT Thursday. A week from today. It reminds me of this Brian Regan video.
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    Bill Caskey

  • Prospecting System

    Travis
    23 Jan 2015 | 11:48 am
    Have you ever heard of system thinking or checklist thinking? I think you should have a checklist for everything meaningful in your life. What more powerful tool can you have than the effective mechanics of how to do something? The post Prospecting System appeared first on Bill Caskey.
  • Are You In Your Element?

    Travis
    21 Jan 2015 | 10:57 am
    Sir Ken Robinson wrote a book called “Finding Your Element” that I recommend to all sales leaders I work with. You can find it here.   The essence of it is that all of us have that specific area that we are uniquely competent in. (Dan Sullivan, The Strategic Coach, calls it your “unique ability.”) Robinson says it’s where “natural talent meets personal passion.” This notion came to mind recently, when I watched a series of sales presentations given by a sales team. They were presenting their 2015 Business Plans, which by the way, is an awesome way to give people practice at…
  • Off Track Thinking

    Travis
    12 Dec 2014 | 10:39 am
    Have you ever felt derailed? What is the track you are on? What do you want out of life? If you can determine what your track is, it is much easier to obtain your goals. The post Off Track Thinking appeared first on Bill Caskey.
  • Why Do You Do The Work You Do?

    Bill Caskey
    10 Dec 2014 | 2:57 am
    In my training and coaching practice, I have frequent occasions to question new clients as they’re on-boarded into my program. A question that I always ask – and am never quite satisfied with the answer – is “Why do you do what you do?” Usually, I get answers like: “I want to build my assets for ‘retirement.'” “My family is important and I want to provide for them.” “My father taught me to work hard so that’s what I do.” “I’m afraid to be unemployed.” “I needed a job and they needed a…
  • Fallen Short Of Your Vision

    Bill Caskey
    5 Dec 2014 | 7:15 am
    As you look at your life, have you fallen short or gone beyond the vision you had for yourself? If your vision is clear, you are much less likely to fall short. It’s time to take charge of your life. The post Fallen Short Of Your Vision appeared first on Bill Caskey.
 
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    B2B Lead Blog

  • 15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)

    info@meclabs.com
    26 Jan 2015 | 12:59 am
    TweetTo kick off the new year, I’m sharing 15 ideas on improving your lead management. I have so much to share that I’ve split this post into three parts (you can read Part 1, with tips 1-5, here and Part 2, with tips 6-10, here), and today will be the final Part 3, with tips 11-15. As you’ll see, this series isn’t just about getting more leads but about generating better and higher quality leads. These 15 tips (across all three blog posts) will help make your lead management more effective. Without further ado, here is the final Part 3 of this three-part series, featuring tips 11-15:…
  • 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

    info@meclabs.com
    19 Jan 2015 | 12:01 am
    TweetFor the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here), and today is Part 2, featuring tips 6-10. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. These 15 tips (across all three blog posts) will help make your lead management more effective. So, without further ado, here is Part 2 of the three part series, featuring tips 6-10:   6. Define lead nurturing — and which leads…
  • 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

    info@meclabs.com
    12 Jan 2015 | 12:01 am
    TweetIt’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. Why? Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t. It’s not about more leads; it’s about doing better with the ones you already have. Here’s how In this extended post, I’ll share 15 ideas on how to make your lead management more effective. Because there’s so much…
  • Lead nurturing via email series and content marketing

    info@meclabs.com
    5 Jan 2015 | 12:01 am
    TweetLead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program. However, the key channel for lead nurturing is email — particularly using email to send a series of relevant content pieces or offers to prospects as they move through the buying funnel. In previous B2B Lead Roundtable Blog posts, I’ve offered a group of MarketingSherpa case studies based around a particular…
  • Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

    info@meclabs.com
    29 Dec 2014 | 12:01 am
    TweetThe holiday season is always a time of reflection for what we have and what we have accomplished over the past year. However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. You can utilize this information to better inform your 2015 strategy.   Topic #1 — Lead generation is king Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead…
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    Innovation Management

  • 3 Ways To Scale Up Your Business In 2015

    Becky Wilcox
    26 Jan 2015 | 8:23 pm
    In 2014, you did all the right things and your business began to take off like a Harrier Jump Jet. However, now that you’ve been cruising at a high altitude for awhile, you can either choose to stay on course or go to a new level of elite performance.
  • Becoming Agile Rapidly and Painlessly

    Langdon Morris
    25 Jan 2015 | 11:39 pm
    To take advantage of today’s and tomorrow’s unique opportunities, and to rise above the intense existential challenges your firm will face in the months and years ahead, it will be supremely helpful and confer enormous advantages if your operations embody the Agile essence: quick, responsive, dynamic, innovative. You’ve got to learn to recognize opportunities and to act on them faster than your competitors do. In this chapter excerpt of Agile Innovation Langdon Morris explores what Agile means in detail, with a focus on the roots of the Agile movement and its many insights and…
  • The Secret Sauce of Innovation

    Langdon Morris
    21 Jan 2015 | 9:21 pm
    Could it be that today’s pervasive bad news, the news that causes everyone else to moan and complain—the economic malaise, the chaos that the digital revolution created, the impacts of outsourcing, political instability, global competition—can offer amazing opportunities to out- distance your competition? In this second chapter excerpt from the new book, Agile Innovation, Langdon Morris explores innovation-under-duress.
  • Driving Innovation in Middle-Market Companies

    Anthony Ferrier
    21 Jan 2015 | 12:20 am
    For those of you who read my articles on a regular basis, you will know that I tend to focus on driving innovative activities and cultures within large, corporate organizations. Today however, I would like to focus on the value of innovation to growing, mid-market companies. For the purposes of this article I will consider mid-market companies as anywhere from 300 – 3,000 employees. This is just an arbitrary number, but it provides context for our discussion.
  • Starting at Sprint Zero: A Better Way to Innovate

    Langdon Morris
    19 Jan 2015 | 2:08 am
    How is Agile changing the world? Let’s begin with a bit of background. If you are new to Agile Software technique, then the term sprint zero, as used in the title of this chapter, may not mean much to you, but for Agile practitioners it means the initial phase of work where you sort the project out to make sure you start properly when you’re about to tackle a large programming endeavor.
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    The Global Small Business Blog

  • Dream It. Source It.

    27 Jan 2015 | 1:02 am
    ©iStock/Maria 17Are you dreaming about a great product idea that you'd like to import? That's 99 percent of the most difficult part of the import process - coming up with something nobody else has thought of yet everybody wants.  The other 1 percent involves sourcing it.  How do you find a manufacturer who makes the product you have in mind? Here are some ideas that will inspire an import product revolution!
  • Today in Global Small Business: The Ford Mustang Is Officially Global

    26 Jan 2015 | 1:58 am
    ©iStock/Hayes PhotographyWhat's affecting me, my clients, my colleagues and other global small business owners:Ford is exporting the pony car from the plant in Flat Rock, Michigan to markets around the world.Unearthing the importance of small business success in international trade.How to determine when it pays to outsource your production?Why international trade is a big deal for our economy.How to do business in the top two U.S. export markets - Canada and Mexico.Why most SMEs expect to go global in a big way.
  • Skate Your Troubles Away

    24 Jan 2015 | 4:24 am
    ©2015 Laurel J. Delaney.  All rights reserved."Style is that which indicates how the writer takes himself and what he is saying.  It is the mind skating circles around itself as it moves forward." - Robert FrostPictured:  The magnificent new Maggie Daley Park Skating Ribbon in Chicago.
  • Is Going Global a Goal For You in 2015?

    23 Jan 2015 | 3:52 am
    ©iStock/MakauleWith 23 days into a new year, have you set going global as one of your top goals for your business?Mark Murphy, author of Hard Goals: The Secret to Getting from Where You Are to Where You Want to Be offers a great test to assess whether your goals are too tough or lame by asking the following five questions.  Think of each of these as it relates to taking your business global:Totally within my comfort zone. (“I could do it with my eyes closed.”)Pretty much within my comfort zone. (“My eyes are open, but I’m not excited.”)A little outside my comfort zone.
  • International Trade Plays a Key Role in Small Business Success

    21 Jan 2015 | 11:30 pm
    ©iStock/Lee Yiu TungWhy does trade matter for small businesses, entrepreneurs, and for our country?While many think trade is the domain of big business, 98 percent of the 300,000 American companies that export are small and medium-sized businesses. These firms account for one-third of U.S. merchandise exports, according to the U.S. Department of Commerce. The number of small and mid-sized companies that export has nearly tripled over the past two decades.The fact of the matter is that international trade plays a key role in small business success.Read the entire article:  The…
 
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    Art Biz Blog

  • Is Your Artist Brand Missing You?

    Alyson Stanfield
    22 Jan 2015 | 4:00 am
    At the mastermind retreats with my coach and mentor, everyone in the group receives a “hot seat,” where we are given the opportunity to tackle one big issue in our businesses. For my hot seat, I chose to talk about my brand. I drop a cat photo every so often as I share peeks of my everyday life. Dharma is exploring her new cat cave, but can’t quite commit to being all in. Are you all in on your brand? To prepare the group, I reminded them of some of the websites and programs associated with my business: Art Biz Coach (website and business name since 2002) Art Biz Blog (blog since 2004)…
  • Curate a Solo Show of Your Art

    Alyson Stanfield
    15 Jan 2015 | 4:00 am
    Are you still diddling around with juried shows or exhibitions with your art group? There’s nothing wrong with either one of these as a starting point, but there comes a time when you have to leave the nest. You have to plan a solo exhibition. Your career will grow rapidly when you start having solo exhibitions of your art. Dora Ficher’s solo show “El Balle de Colores” at Gold Standard Café in Philadelphia, PA. Solo shows are the pinnacle of an artist’s career, but in most artists’ dreams they usually take place at fine galleries and museums. Those prestigious venues will happen…
  • Boost Your Art Business Income

    Alyson Stanfield
    8 Jan 2015 | 4:00 am
    If you would like to increase your income in 2015, you must take charge of your art business. You have to stop waiting for things to happen and start putting all of the pieces into place, so that the good stuff can settle in. Liz Crain, Clay Dollars. Dollar bills, clay slip, underglazes and underglaze pencils, electric oxidation, 2.5 x 6 x .25 inches. Used with permission. Money doesn’t just appear when you need it. You have to work for it. [Tweet this.] In my experience, one of the best things you can do to improve your chances of making more money is to create a plan: an income-boosting…
  • Prepare for 2015: 5 Things to Do Right Now

    Alyson Stanfield
    1 Jan 2015 | 4:00 am
    It’s time to tie a bow around 2014 and prepare for 2015 by organizing your systems. The ideas here should take you less than 1 hour, and they will bring peace of mind to your New Year. 1. Update the copyright notices on your website, blog, and newsletter. Too many sites have old copyright dates on them. I’ve seen some as old as 2007! Blogging platforms will automatically update your copyright, but static sites need your attention now. I’m not talking about the copyright notice on individual images. I’m referring to the copyright statement on the site, which is typically located in…
  • Top Art Biz Blog Posts of 2014

    Alyson Stanfield
    23 Dec 2014 | 8:05 am
    At year’s end, a look back at the top posts here from the past year. Top 6 Most-Commented-On Posts Yep, It’s Art and It’s for Sale ©Patricia Coulter, Jubilant. Acrylic on gallery wrapped stretch canvas, 48 x 42 inches. Used with permission. Many artists seem are shocked when people don’t understand that your work is for sale. And, yet, you’re not doing enough to clue them in. Your Job Is in the Studio A perennial favorite! This is my annual reminder that if you don’t make art, you have nothing to promote or build a career on. Turn On Your Cell Phones Take…
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    Capital Solutions Bancorp » Blog

  • How to Avoid an Audit (and why you’re less likely to get one this year anyway)

    Rob Oskins
    19 Jan 2015 | 10:33 am
    Budget cuts have led to some big changes for the IRS in the 2014 tax season, including fewer audits due to lack of employees. But that doesn’t give you carte blanche to claim anything and everything on your taxes. Here are some filing faux pas you should avoid to keep the tax man from knocking on your door. Come on … you’re not THAT charitable The IRS has calculated the average yearly charitable donation for each income range. So if yours far exceeds that, you’re likely to get some extra unwanted attention from the IRS. You’ll need receipts for all your donations if they total more…
  • 4 New Tips to Avoid Burnout (and 1 you’ve heard before but refuse to actually DO)

    Rob Oskins
    15 Jan 2015 | 8:50 am
    When you’re on the verge of a meltdown, your business suffers. Follow these 5 tips to avoid burnout. What do business owners and new parents have in common? Exhaustion, being constantly surrounded by people who can’t seem to anything themselves, never having enough time, and having to multitask a million different things at once every waking hour of the day. It’s no wonder business owners and new parents burn out. Unfortunately for you, you can’t call a babysitter to watch your business when you’re on the verge of a breakdown. But there ARE some things you can do to avoid…
  • How to be a better leader

    Rob Oskins
    8 Jan 2015 | 1:37 pm
    How to be a better leader and reap the rewards Unless you’re a one-person operation, you need to consider one thing that many CEOs don’t think about nearly often enough that can make or break your business. How are you leadership skills? Being a good leader means more than waving the company flag and patting people on the back with a “good job” at the end of the day. Great leadership has tangible results that calculate to dollars and success for your business. Some benefits of great leadership within a company Reduced employee turnover, which means less dollars and time wasted…
  • How To Figure Working Capital Needs

    Rob Oskins
    12 Dec 2014 | 6:30 am
    How to Figure Working Capital Working capital is the money your business uses to pay for day-to-day expenses. Eventually, every business runs short on occasion and will need a business line of credit or working capital funding to fill in the gaps. Today we’ll be discussing how to figure working capital so you can decide if your business needs working capital funding from an outside source. The working capital cycle The working capital cycle is the amount of time it takes to turn your goods/services into cash. The shorter it is, the better it is for your business. There are four parts to the…
  • Survive the Recession

    Rob Oskins
    24 Nov 2014 | 4:00 am
    How to Improve Cash Flow without Drastically Changing Your Business The good news is that we’re technically out of the recession. The bad news is, money is still not falling out of the sky. Every business and every market goes through fluctuations. Whether it’s a competitor opening down the street or a country-wide shift in the marketplace, the tide can turn on your business at any time, and frequently does. But there are plenty of things you can do other than grin and bear market changes. The way you structure your cash flow can make a HUGE impact on your business’ immunity to market…
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    Business of Software US

  • Joe’s First Blog: Review of Rob Walling – ‘The Number one goal of your website’

    Joe Glover
    21 Jan 2015 | 2:17 am
    Hello dear reader. I’m Joe, I’m a 23 year old former SAP consultant and present day marketing nerd who has recently had the pleasure of joining The BLN. I’ve already had the pleasure of meeting some of the BLN community, and I’m very much looking forward to meeting more in the future. If we haven’t met, please say hi! As part of my assimilation into the BLN, one of my first tasks was to explore some of the content produced over the years by The BLN and BoS. I started with ‘The Number One Goal of Your Website’, delivered by a croaky one man analytical mastermind – Rob…
  • Steve Johnson of Under 10 Consulting: Have we leaned too far?

    Joe Glover
    19 Jan 2015 | 5:59 am
    This is the link to register, and view Steve’s hangout after the event, the Google Hangout with Steve Johnson of Under10 to discuss his Business of Software Conference USA talk, ‘Have we leaned too far?’ on Thursday 22nd January 2015 at 15.00 GMT. Once the hangout is live you ask questions in two ways – either view the hangout in Google + and use the Q&A feature or use #BoS2015 to chip in on Twitter. Send us your questions on Twitter today and we’ll put them at the top of the queue. Watch the original Business of Software talk on Product Strategy here…
  • Google Hangout with Des Traynor: Recap and Highlights

    Joe Glover
    12 Jan 2015 | 7:28 am
    “Nothing scales like technical debt” Last Thursday we had the pleasure of Des Traynor’s (Founder of Intercom and Product Strategy Genius) company for nearly an hour on a Google Hangout discussing his talk, ‘Product Strategy is about saying No’. Mark fielded questions to Des on a wide array of issues, whilst our audience also contributed questions using #BoS2015 on Twitter. The talk was informative and provided some deep insight from an expert in the field of product strategy. Des raised some great points which would have no doubt resonated with those attempting to create…
  • Have we Leaned too Far? Steve Johnson at BoS Conference USA 2014

    Mark Littlewood
    7 Jan 2015 | 11:11 pm
    Steve Johnson was once described by my most cynical (and perhaps consequently most competent) product manager friend as the only product management guru worth listening too. All together now: Define, Design, Deliver, Refine. He shares a wealth of experience, in this talk where he questions the notion that Lean Methods work, not least because most people haven’t read the book… “With today’s methods, we can build the wrong product faster than ever.” Transcript below and slide deck here if you are short of time.   We will be ‘hanging out’ with Steve…
  • Des Traynor Intercom Product Strategy is about saying No Hangout

    Mark Littlewood
    7 Jan 2015 | 6:33 am
    This is the link to sign up for, and view after the event, the Google Hangout with Des Traynor of Intercom to discuss his Business of Software Conference USA talk, Product Strategy is about saying, ‘No!’ on Thursday 8th January 2015 at 13.00 GMT. Once the hangout is live you ask questions in two ways – either view the hangout in Google + and use the Q&A feature (well hidden in the top right corner  of the hangout screen under the set of ‘google blocks’) or use the hashtag #BoS2015 to chip in on Twitter. Send us your questions on Twitter today and…
 
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    Rise of the Innerpreneur

  • A (Creative) Culture in Motion

    Tara Joyce
    27 Jan 2015 | 3:37 pm
    I received this intriguing question recently from a reader; “Do you know where this (Cultural Creative) concept stands today?” Where do we, the Cultural Creatives, stand today? From what I observe, we, and our ways of being and doing, are growing quietly. More and more of us are learning about “Cultural Creativity” and resonating with it, and feeling inspired to more deeply connect with their values and others who share them. I notice that “Cultural Creativity” seems to have taken on a life far larger than the words Paul Ray used (in 2000) to describe this growing…
  • James Cervelloni: Innerpreneur Spotlight

    Tara Joyce
    13 Jan 2015 | 5:33 am
    JAMES CERVELLONI Co-Founder, Partner and Certified Transformational Coach at Mindopoly Center for Personal and Professional Change in Rochester, NY Mindopoly Centre for Change @Mindopoly I am: a certified Changework professional with over 20 years of experience, specializing in Educational and Transformational Coaching. My passion is for: helping people discover who they really are behind the small story they have of themselves, and to find the One Thing they want most in life but rarely, if ever, get to have. I believe that the relentless quest for this One Thing is what drives everything…
  • Holding the Light

    Tara Joyce
    7 Jan 2015 | 9:18 am
    You make a difference by being what you truly are. You change your world by being the light you naturally are and by holding onto it, no matter what externally flies your way. In living your True Nature, you support others in realizing theirs. Another can hurt you, or attempt to, but in knowing and holding your light, their is no need to reduce yourself in reaction to them — despite their desire for you to do so. Reacting to them with fear only results in you holding less of your light and in you feeling less than. The cycle of fear and of drama continues. When you can accept the pain you…
  • Joyful Holiday Wishes for You

    Tara Joyce
    23 Dec 2014 | 1:56 pm
    I love the magical feeling this season brings. While it may be snowing and storming (literally and metaphorically) outside our windows, within we have our love to keep us warm. May you enjoy and share in the warmth and cheer this magical season brings! All my love and my warmest wishes for a joyful and abundant 2015, Ho, Ho, Ho! photo credit: Bud Would you like to advertise on Rise of the Innerpreneur and reach new Cultural Creative business owners? Other articles that might tickle your fancy: Sending You Holiday Love A Magical Time of Year The Shape of Things @ElasticMind
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    Dr Jeff Cornwall

  • Finding a Focused Niche Market

    Jeff Cornwall
    21 Jan 2015 | 5:32 am
    The Entrepreneurial Mind : Floyd DePalma- DePalma Studios TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Finding a Focused Niche Market appeared first on Dr Jeff Cornwall.
  • Entrepreneur Aids Inmate Reform

    Jeff Cornwall
    20 Jan 2015 | 5:29 am
    The Entrepreneurial Mind : Turner Nashe- Innertainment Delivery Systems TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Entrepreneur Aids Inmate Reform appeared first on Dr Jeff Cornwall.
  • Transition from Programmer to Entrepreneur

    Jeff Cornwall
    19 Jan 2015 | 5:27 am
    The Entrepreneurial Mind : Ken Raetz- Think Data Insights. The transition from programmer to entrepreneur. TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Transition from Programmer to Entrepreneur appeared first on Dr Jeff Cornwall.
  • Student Start-up Gains Traction

    Jeff Cornwall
    16 Jan 2015 | 7:26 am
    The Entrepreneurial Mind : Ben McIntyre, Belmont Student Entrepreneur TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Student Start-up Gains Traction appeared first on Dr Jeff Cornwall.
  • Transitioning from Working in a Job to Starting a Business

    Jeff Cornwall
    15 Dec 2014 | 10:20 am
    The Entrepreneurial Mind : Cameron Powell talks about building a runway with a day job as a way to bootstrap a startup TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Transitioning from Working in a Job to Starting a Business appeared first on Dr Jeff Cornwall.
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    The Small Business Watchdog

  • Federal Agency Compliance with the Regulatory Flexibility Act Saved Small Businesses at Least $4.8 Billion in FY 2014

    BrookeNelson
    23 Jan 2015 | 8:46 am
    The Office of Advocacy has released the Report on the Regulatory Flexibility Act FY 2014. The report is a requirement of the Regulatory Flexibility Act (RFA), which directs the Chief Counsel for Advocacy to monitor federal agency compliance with the RFA and report on it at least annually. This year’s report finds that the Office of Advocacy’s efforts at ensuring RFA compliance helped save small entities at least $4.8 billion in first-year regulatory costs in FY 2014, while ensuring that agencies were able to meet their regulatory goals. The report can be found here: Report on the…
  • January 2015 Issue of The Small Business Advocate Newsletter Released

    BrookeNelson
    20 Jan 2015 | 8:59 am
    The Office of Advocacy has released the January 2015 issue of The Small Business Advocate newsletter. This edition features a roundup of the new leadership of the Congressional small business committees. The message from Chief Counsel for Advocacy Winslow Sargeant details his accomplishments during his tenure at the Office of Advocacy. In addition, a recent SBREFA panel on infectious diseases submits its final report to OSHA. The newsletter can be found on Advocacy’s website here. In This Issue: Legislative News New Congress Brings New Leadership to Small Business Committee, 1 Message…
  • Office of Advocacy Releases the Annual Report of the Office of Economic Research, FY 2014

    BrookeNelson
    15 Jan 2015 | 8:51 am
    The Office of Advocacy has released the Annual Report of the Office of Economic Research, FY 2014. In fiscal year 2014, Advocacy produced 23 contract and internal research reports on a variety of topics including access to capital, employment, environment, minority-and women-owned businesses, procurement, retirement, taxation and veterans. This annual report provides details about and a link to each of OER’s publications from FY 2014. The full report can be found on Advocacy’s website here.
  • November-December 2014 Issue of The Small Business Advocate Newsletter Released

    BrookeNelson
    18 Dec 2014 | 8:30 am
    The Office of Advocacy has released the November-December 2014 issue of The Small Business Advocate newsletter. This edition features a recent trip to the Denver Biz Tech Expo where Chief Counsel for Advocacy Winslow Sargeant was the keynote speaker. Also covered is Region III Advocate Ngozi Bell’s recent visit to West Virginia for the Women and Technology Conference. In addition, Assistant Chief Counsel Kevin Bromberg received an award from the EPA recognizing him for his work with the agency on underground storage tanks. We also look at two recently-released economic studies and…
  • Small Business Lending Report Released

    BrookeNelson
    16 Dec 2014 | 12:33 pm
    The Office of Advocacy released its annual report on small business lending.  Small Business Lending in the United States, 2013 describes trends in the small business lending market in general.It also provides data on more than 6,000 U.S. lenders, showing the emphasis on small business lending in their portfolios. The report covers the time period June 2012 to June 2013 using Call Report data from the FDIC, and supplements this with Community Reinvestment Act data from 2012. During this period, small business lending improved, but at a slower pace than large business lending. Soon afterward,…
 
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    PaySimple Blog

  • Have Your Passwords Been Compromised? Find Out Here.

    Lisa Hephner
    27 Jan 2015 | 6:00 am
    It seems like every day we read about another big company falling victim to a hacking or malware attack that results in the compromise of massive amounts of customer information. In fact, according to an Identity Theft Resource Center report, in 2014 there were 783 data breach incidents, which accounted for the compromise of 85,611,528 records. In another study from May of 2014, it is estimated that 47% of U.S. adults have had their personal information exposed by hackers. That’s quite a bit of compromised personal information! Now, take a moment to think about all of the online accounts…
  • Reads of the Week – Jan 23rd

    Kristin Piccirillo
    23 Jan 2015 | 7:30 am
    We know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments. _______________ Tuesday evening was President Obama’s 6th State of the Union and Wednesday morning as people reflected, they counted how many times he talked about different topics and also started to dive into the effects on different sectors of the US. This article from CNBC started to look at the small business sector and how legislation around taxes, sick pay, and wages might be…
  • 5 Tips to Ask Questions to Deliver the Best Service

    Jeff Olson
    22 Jan 2015 | 7:30 am
    In our professional and personal lives we ask questions every day – but are we asking them in the most effective manner? Have you thought about how the way you ask a question influences the answer? Strong communication is essential for any business and it begins with asking the questions to get the answers that will be actionable and informative. How do you master the art of asking good questions? According to the Wall Street Journal, “Good questioners try to look at the world around them with a curious, observant eye and a ‘beginner’s mind,’ taking time to wonder about things…
  • The Art and Economics of Delegating: Help for the Small Business Superhero

    Lisa Hephner
    20 Jan 2015 | 6:00 am
    Small business owners are superheroes! Ask a small business owner how many hats she wears and you’re likely to get an earful. However, no matter how much you can do, you probably can’t do everything required to effectively run and grow a small business all by yourself. And, you probably don’t want to. After all, most entrepreneurs begin with a passion and turn it into a business—and that passion is probably not for the daily ins-and-outs of actually running a business. Luckily, there are highly talented people out there who do have great passion for things like accounting, and taxes,…
  • Reads of the Week – January 16th

    Amanda Jurgens
    16 Jan 2015 | 7:30 am
    We know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments. _______________ Trying to combine your love of travel and your drive to build a startup? Take inspiration from this article where a co-founder and CEO actually reduced his cost of living while exploring the world and feeding his creativity. Concerned you don’t speak the language? Google’s got your back with their new translation app. Facebook at Work? Soon the social media platform may…
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    The Shoeboxed Blog

  • How can I get my documents to Shoeboxed? A 2015 Refresher

    Emily Farrar
    20 Jan 2015 | 8:25 am
    As we head into a new year, we know that your workflows may have changed. Whether you live for inbox zero or are always on the go, we have a method of getting your documents to us quickly and easily. We constantly strive to offer new solutions to make your life easier and more productive! Here’s a quick recap of all the ways you can send your documents to Shoeboxed for processing. Gmail Receipt Sync: The first set-it-and-forget-it, automatic receipt processor! Simply link your Gmail account to Shoeboxed, and we’ll spot incoming receipts and automatically process them into…
  • Win $1,000 & Other Great Prizes with the 15 for ’15 Receipt Challenge!

    Emily Farrar
    20 Jan 2015 | 6:21 am
    Looking for a better solution to track your receipts in 2015? Enter the 15 for ’15 Receipt Challenge sponsored by Shoeboxed! The challenge is this: Submit 15 receipts to Shoeboxed by April 15, 2015 (Tax Day). You’ll be automatically entered to win one of three great prizes: $1,000 A ScanSnap iX100 Scanner One year of Shoeboxed The contest will run from January 15, 2015, through April 15, 2015 at 11:59p.m. To be eligible to win, you must have created a Shoeboxed account and submitted a minimum of 15 receipts during the entry period. Go here to enter! You’ll have a chance to select…
  • 3 Quick Improvements to Receipt Tables

    Emily Farrar
    14 Jan 2015 | 7:59 am
    This week, we released three quick user-requested upgrades to our receipt tables. Here’s what’s new: We fixed a bug that wouldn’t allow a receipt to be saved if the date field wasn’t filled in. We certainly recommend entering the date on every receipt, but if for some reason it’s blank, you can still save the receipt in your account. In the Vendor filter, all vendors are now sorted alphabetically to make finding what you’re looking for even easier. We’ve corrected the total of all receipts shown at the bottom of the receipt table. So if you apply a…
  • 6 Ways to Define Your Workspace at Home

    Shoeboxed Contributor
    13 Jan 2015 | 8:13 am
    If you work from home even part of the time, chances are, you struggle with distractions. You’re certainly not alone. While some distraction is perfectly natural, if it’s getting in the way of a productive day, it’s time to make a change. A home office that promotes concentration and creativity and protects you from diversions is simpler than you think—and we’ve got six tips to get you there. 1. Make room for work Of course, distraction is an issue at the office, too, but it’s more manageable because the entire space is dedicated to work and efficiency. You…
  • Download our new iPhone app today!

    Emily Farrar
    6 Jan 2015 | 6:39 am
    A new version of the Shoeboxed Receipt & Mileage Tracker for iOS was released to the App Store just a few hours ago – go get it! In this new release, we’ve expanded the options you can take after submitting a receipt through the app. So, you take a picture of a receipt (same as always), and now what? Swipe right to bring up new actions! For documents that haven’t been processed yet: Process automatically: Have our famously fast team of data verification experts enter the receipt details for you! DIY data entry: If you need the receipt immediately or want to use the…
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    Business Pundit

  • He’s Under Arrest [Cartoon]

    Jerry King
    27 Jan 2015 | 1:35 pm
    “Yes, he’s under arrest. His PowerPoint presentation was so bad, six people had to be hospitalized for extreme boredom.” Hope they all make a swift recovery!
  • 10 Inspiring Vertical Gardens Growing in Offices

    Julian
    26 Jan 2015 | 4:17 pm
    Image Source Forward-thinking companies like Google and Red Bull seem to do everything they can to break the mold and enhance the working environment for their many employees. Indeed, now offices can be fun, inspiring and, in the following cases, revitalizing spaces in which to spend the business day. The addition of a lush vertical garden, or living wall, can literally help employees breathe easier while also improving their emotional state and possibly offsetting “sick building syndrome.” French botanist Patrick Blanc has perfected the concept, which uses a metal framework, PVC sheets,…
  • The 10 Greenest Industry Giants

    Merrill Cook
    23 Jan 2015 | 3:10 pm
    Image Source Eighty-eight of the 100 largest US companies now disclose their greenhouse gas and energy metrics, an amazing fact considering most countries don’t hold corporations subject to mandatory disclosure of these metrics. Pressure from stockholders, the public, and CDP, a non-profit focused on environmental disclosure who helps to advise investors with a total of $87 trillion in assets are largely to thank for this development. In a day and age where consumers and investors want to know exactly where their products come from, whose hands they pass through, and the amount of any…
  • Sinking Company [Cartoon]

    Jerry King
    20 Jan 2015 | 12:06 pm
    “What a relief! When you said our company was sinking, I assumed you meant financially.” A sinking company is never a great thing, but look at the bright side.
  • 10 Income Tax Facts You Didn’t Know

    Merrill Cook
    19 Jan 2015 | 12:02 pm
    Image Source Yes it’s that dreaded time of year again, worse still if you’re a business owner or self employed. So why not at least pepper the mood with a few absurdities from the past, some interesting history lessons, and some facts about some of the ridiculous numbers surrounding taxes today. Check out our 10 favorite income tax facts that you probably don’t know.
 
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    Small Biz Bee

  • How to Optimize Facebook for Business

    smallbizbee
    27 Jan 2015 | 9:23 am
    Social media is one of the most valuable places you can communicate with customers and prospective customers, and research says that individuals are more likely to purchase a service or a product when recommended by a friend. That said, Facebook is a great opportunity for social sharing and exposure, so don’t dismiss it quite yet as just a place for friends and family to share silly photos or articles. Yes, you can use it to expand your personal reach with ease, but why not use it to expand your business’ reach? Take Advantage of the Opportunity Create a business profile for…
  • It’s Time to Pick a WordPress Theme

    smallbizbee
    20 Jan 2015 | 8:50 am
    At this point, more than 60 million people and businesses use the WordPress platform to power and design their website. Not only that, but it is one of the largest self-hosted blogging tools in the world seen by tens of millions of people every day. WordPress integrates with thousands of plugins and themes available to make the software work for your business. With so many options out there, how do you pick the theme that is best for you and your business? You start by deciding what site you want to get your theme from. There are thousands of sites that offer WordPress themes on the web, but…
  • What Can Membership Sites Do For You?

    smallbizbee
    8 Jan 2015 | 10:26 am
    Everyone has dreams of being able to work from anywhere that they want, to be able to run a business but be able to run while on vacation in another country, or on an island, while not having to worry much about still making money. That’s they great thing about membership sites. They don’t require anyone to be physically present for them to work and make money, and require a small amount of upkeep to maintain a recurring income stream. When membership sites are successful, it is because they combined the right technology with the right content and a sales funnel that…
  • Time is the Enemy

    smallbizbee
    29 Dec 2014 | 11:14 am
    For all entrepreneurs and small business owners, there is one concept that holds true: there is not enough time in a day to get everything done, and more importantly, get everything done the right way, the first time. So how does this happen? The answer is easy, things can get done by a deadline and done right the first time simply by properly delegating. If done right, delegating can save you time and money, and put you on the path to managerial success. Not only that, but you also have the ability to empower your employees to be better and work harder, leading them to accomplish more. How…
  • How To Sell Online The Right Way

    smallbizbee
    19 Dec 2014 | 8:00 am
      So you’ve decided you are ready to sell your products online and open yourself up to more opportunity and reward yourself for all the hard work and dedication you have put into your business. There are a few key topics to become knowledgeable on in order to completely understand all your options available and most importantly, how to sell online. For instance, there are a lot of options out there for merchant accounts and payment gateways, and the different choices you have for credit card processors. It is crucial to know how each different option works in order to choose the best…
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    Home Office Envy

  • Home Depot Credit Card

    cakrux4
    24 Jan 2015 | 2:24 am
    Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card Home Depot Credit Card
  • Home Office Chairs Reviews

    cakrux4
    24 Jan 2015 | 2:16 am
    Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews Home Office Chairs Reviews
  • How To Decorate A Home Office On A Budget

    cakrux4
    24 Jan 2015 | 12:11 am
    How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget How To Decorate A Home Office On A Budget
  • Cool Home Office Organization Ideas

    cakrux4
    23 Jan 2015 | 9:11 pm
    Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas Cool Home Office Organization Ideas
  • Home Depot Store Hours

    cakrux4
    23 Jan 2015 | 6:46 pm
    Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours Home Depot Store Hours
 
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  • Half of woman's face is covered in tattoos

    27 Jan 2015 | 3:32 pm
    Half of woman's face is covered in tattoosYouTubeYou might be horrified to learn that Samira Omar got half of her face tattooed, but her ink isn't repulsive at all -- and she's not the only one.Stunning artistry you must seeMore from UpworthyReal reason cocaine was bannedTeen debates ill-mannered host
  • Medics shocked by what they found in X-ray

    27 Jan 2015 | 3:32 pm
    Medics shocked by what they found in X-rayHuffPost VODRadiologists got the surprise of a lifetime when they examined a 16-month-old's X-ray images. 'Smiling face' that was 'staring right back at them'More to seeKitten rescued from car engineRobots and humans make music
  • Blizzard spares some, leaves others reeling

    27 Jan 2015 | 3:32 pm
    Blizzard spares some, leaves others reelingAPA howling blizzard with wind gusts over 70 mph brought severe devastation to parts of the New England area on Tuesday.Startling images of nature's wrathRelated coverageHaunting photos capture storm'Sasquatch' prowls neighborhood
  • Plus-size model inspires a movement

    27 Jan 2015 | 3:32 pm
    Plus-size model inspires a movementInstagramTess Holliday is a size 22, and she's not apologizing -- in fact, it's landed her a modeling contract that's inspired a movement in beauty and fashion.Photos illustrate her gorgeous styleIn other newsFidel Castro issues a statementInside famous actor's stag party
  • Michelle Obama breaks protocol in Saudi Arabia

    27 Jan 2015 | 3:32 pm
    Michelle Obama breaks protocol in Saudi ArabiaAPThe first lady joined her husband Tuesday as they paid respects to the late King Abdullah, but she didn't conform to the typical style.Way she stood out from the packMore to see Obama opens up offshore drillingPalin hints at 2016 plans
  • add this feed to my.Alltop

  • Half of woman's face is covered in tattoos

    27 Jan 2015 | 3:32 pm
    Half of woman's face is covered in tattoosYouTubeYou might be horrified to learn that Samira Omar got half of her face tattooed, but her ink isn't repulsive at all -- and she's not the only one.Stunning artistry you must seeMore from UpworthyReal reason cocaine was bannedTeen debates ill-mannered host
  • Medics shocked by what they found in X-ray

    27 Jan 2015 | 3:32 pm
    Medics shocked by what they found in X-rayHuffPost VODRadiologists got the surprise of a lifetime when they examined a 16-month-old's X-ray images. 'Smiling face' that was 'staring right back at them'More to seeKitten rescued from car engineRobots and humans make music
  • Blizzard spares some, leaves others reeling

    27 Jan 2015 | 3:32 pm
    Blizzard spares some, leaves others reelingAPA howling blizzard with wind gusts over 70 mph brought severe devastation to parts of the New England area on Tuesday.Startling images of nature's wrathRelated coverageHaunting photos capture storm'Sasquatch' prowls neighborhood
  • Plus-size model inspires a movement

    27 Jan 2015 | 3:32 pm
    Plus-size model inspires a movementInstagramTess Holliday is a size 22, and she's not apologizing -- in fact, it's landed her a modeling contract that's inspired a movement in beauty and fashion.Photos illustrate her gorgeous styleIn other newsFidel Castro issues a statementInside famous actor's stag party
  • Michelle Obama breaks protocol in Saudi Arabia

    27 Jan 2015 | 3:32 pm
    Michelle Obama breaks protocol in Saudi ArabiaAPThe first lady joined her husband Tuesday as they paid respects to the late King Abdullah, but she didn't conform to the typical style.Way she stood out from the packMore to see Obama opens up offshore drillingPalin hints at 2016 plans
 
  • add this feed to my.Alltop

  • Half of woman's face is covered in tattoos

    27 Jan 2015 | 3:32 pm
    Half of woman's face is covered in tattoosYouTubeYou might be horrified to learn that Samira Omar got half of her face tattooed, but her ink isn't repulsive at all -- and she's not the only one.Stunning artistry you must seeMore from UpworthyReal reason cocaine was bannedTeen debates ill-mannered host
  • Medics shocked by what they found in X-ray

    27 Jan 2015 | 3:32 pm
    Medics shocked by what they found in X-rayHuffPost VODRadiologists got the surprise of a lifetime when they examined a 16-month-old's X-ray images. 'Smiling face' that was 'staring right back at them'More to seeKitten rescued from car engineRobots and humans make music
  • Blizzard spares some, leaves others reeling

    27 Jan 2015 | 3:32 pm
    Blizzard spares some, leaves others reelingAPA howling blizzard with wind gusts over 70 mph brought severe devastation to parts of the New England area on Tuesday.Startling images of nature's wrathRelated coverageHaunting photos capture storm'Sasquatch' prowls neighborhood
  • Plus-size model inspires a movement

    27 Jan 2015 | 3:32 pm
    Plus-size model inspires a movementInstagramTess Holliday is a size 22, and she's not apologizing -- in fact, it's landed her a modeling contract that's inspired a movement in beauty and fashion.Photos illustrate her gorgeous styleIn other newsFidel Castro issues a statementInside famous actor's stag party
  • Michelle Obama breaks protocol in Saudi Arabia

    27 Jan 2015 | 3:32 pm
    Michelle Obama breaks protocol in Saudi ArabiaAPThe first lady joined her husband Tuesday as they paid respects to the late King Abdullah, but she didn't conform to the typical style.Way she stood out from the packMore to see Obama opens up offshore drillingPalin hints at 2016 plans
  • add this feed to my.Alltop

  • Half of woman's face is covered in tattoos

    27 Jan 2015 | 3:32 pm
    Half of woman's face is covered in tattoosYouTubeYou might be horrified to learn that Samira Omar got half of her face tattooed, but her ink isn't repulsive at all -- and she's not the only one.Stunning artistry you must seeMore from UpworthyReal reason cocaine was bannedTeen debates ill-mannered host
  • Medics shocked by what they found in X-ray

    27 Jan 2015 | 3:32 pm
    Medics shocked by what they found in X-rayHuffPost VODRadiologists got the surprise of a lifetime when they examined a 16-month-old's X-ray images. 'Smiling face' that was 'staring right back at them'More to seeKitten rescued from car engineRobots and humans make music
  • Blizzard spares some, leaves others reeling

    27 Jan 2015 | 3:32 pm
    Blizzard spares some, leaves others reelingAPA howling blizzard with wind gusts over 70 mph brought severe devastation to parts of the New England area on Tuesday.Startling images of nature's wrathRelated coverageHaunting photos capture storm'Sasquatch' prowls neighborhood
  • Plus-size model inspires a movement

    27 Jan 2015 | 3:32 pm
    Plus-size model inspires a movementInstagramTess Holliday is a size 22, and she's not apologizing -- in fact, it's landed her a modeling contract that's inspired a movement in beauty and fashion.Photos illustrate her gorgeous styleIn other newsFidel Castro issues a statementInside famous actor's stag party
  • Michelle Obama breaks protocol in Saudi Arabia

    27 Jan 2015 | 3:32 pm
    Michelle Obama breaks protocol in Saudi ArabiaAPThe first lady joined her husband Tuesday as they paid respects to the late King Abdullah, but she didn't conform to the typical style.Way she stood out from the packMore to see Obama opens up offshore drillingPalin hints at 2016 plans
  • add this feed to my.Alltop

  • Half of woman's face is covered in tattoos

    27 Jan 2015 | 3:32 pm
    Half of woman's face is covered in tattoosYouTubeYou might be horrified to learn that Samira Omar got half of her face tattooed, but her ink isn't repulsive at all -- and she's not the only one.Stunning artistry you must seeMore from UpworthyReal reason cocaine was bannedTeen debates ill-mannered host
  • Medics shocked by what they found in X-ray

    27 Jan 2015 | 3:32 pm
    Medics shocked by what they found in X-rayHuffPost VODRadiologists got the surprise of a lifetime when they examined a 16-month-old's X-ray images. 'Smiling face' that was 'staring right back at them'More to seeKitten rescued from car engineRobots and humans make music
  • Blizzard spares some, leaves others reeling

    27 Jan 2015 | 3:32 pm
    Blizzard spares some, leaves others reelingAPA howling blizzard with wind gusts over 70 mph brought severe devastation to parts of the New England area on Tuesday.Startling images of nature's wrathRelated coverageHaunting photos capture storm'Sasquatch' prowls neighborhood
  • Plus-size model inspires a movement

    27 Jan 2015 | 3:32 pm
    Plus-size model inspires a movementInstagramTess Holliday is a size 22, and she's not apologizing -- in fact, it's landed her a modeling contract that's inspired a movement in beauty and fashion.Photos illustrate her gorgeous styleIn other newsFidel Castro issues a statementInside famous actor's stag party
  • Michelle Obama breaks protocol in Saudi Arabia

    27 Jan 2015 | 3:32 pm
    Michelle Obama breaks protocol in Saudi ArabiaAPThe first lady joined her husband Tuesday as they paid respects to the late King Abdullah, but she didn't conform to the typical style.Way she stood out from the packMore to see Obama opens up offshore drillingPalin hints at 2016 plans
 
  • add this feed to my.Alltop

  • Half of woman's face is covered in tattoos

    27 Jan 2015 | 3:32 pm
    Half of woman's face is covered in tattoosYouTubeYou might be horrified to learn that Samira Omar got half of her face tattooed, but her ink isn't repulsive at all -- and she's not the only one.Stunning artistry you must seeMore from UpworthyReal reason cocaine was bannedTeen debates ill-mannered host
  • Medics shocked by what they found in X-ray

    27 Jan 2015 | 3:32 pm
    Medics shocked by what they found in X-rayHuffPost VODRadiologists got the surprise of a lifetime when they examined a 16-month-old's X-ray images. 'Smiling face' that was 'staring right back at them'More to seeKitten rescued from car engineRobots and humans make music
  • Blizzard spares some, leaves others reeling

    27 Jan 2015 | 3:32 pm
    Blizzard spares some, leaves others reelingAPA howling blizzard with wind gusts over 70 mph brought severe devastation to parts of the New England area on Tuesday.Startling images of nature's wrathRelated coverageHaunting photos capture storm'Sasquatch' prowls neighborhood
  • Plus-size model inspires a movement

    27 Jan 2015 | 3:32 pm
    Plus-size model inspires a movementInstagramTess Holliday is a size 22, and she's not apologizing -- in fact, it's landed her a modeling contract that's inspired a movement in beauty and fashion.Photos illustrate her gorgeous styleIn other newsFidel Castro issues a statementInside famous actor's stag party
  • Michelle Obama breaks protocol in Saudi Arabia

    27 Jan 2015 | 3:32 pm
    Michelle Obama breaks protocol in Saudi ArabiaAPThe first lady joined her husband Tuesday as they paid respects to the late King Abdullah, but she didn't conform to the typical style.Way she stood out from the packMore to see Obama opens up offshore drillingPalin hints at 2016 plans
  • add this feed to my.Alltop

  • Half of woman's face is covered in tattoos

    27 Jan 2015 | 3:32 pm
    Half of woman's face is covered in tattoosYouTubeYou might be horrified to learn that Samira Omar got half of her face tattooed, but her ink isn't repulsive at all -- and she's not the only one.Stunning artistry you must seeMore from UpworthyReal reason cocaine was bannedTeen debates ill-mannered host
  • Medics shocked by what they found in X-ray

    27 Jan 2015 | 3:32 pm
    Medics shocked by what they found in X-rayHuffPost VODRadiologists got the surprise of a lifetime when they examined a 16-month-old's X-ray images. 'Smiling face' that was 'staring right back at them'More to seeKitten rescued from car engineRobots and humans make music
  • Blizzard spares some, leaves others reeling

    27 Jan 2015 | 3:32 pm
    Blizzard spares some, leaves others reelingAPA howling blizzard with wind gusts over 70 mph brought severe devastation to parts of the New England area on Tuesday.Startling images of nature's wrathRelated coverageHaunting photos capture storm'Sasquatch' prowls neighborhood
  • Plus-size model inspires a movement

    27 Jan 2015 | 3:32 pm
    Plus-size model inspires a movementInstagramTess Holliday is a size 22, and she's not apologizing -- in fact, it's landed her a modeling contract that's inspired a movement in beauty and fashion.Photos illustrate her gorgeous styleIn other newsFidel Castro issues a statementInside famous actor's stag party
  • Michelle Obama breaks protocol in Saudi Arabia

    27 Jan 2015 | 3:32 pm
    Michelle Obama breaks protocol in Saudi ArabiaAPThe first lady joined her husband Tuesday as they paid respects to the late King Abdullah, but she didn't conform to the typical style.Way she stood out from the packMore to see Obama opens up offshore drillingPalin hints at 2016 plans
  • add this feed to my.Alltop

  • Half of woman's face is covered in tattoos

    27 Jan 2015 | 3:32 pm
    Half of woman's face is covered in tattoosYouTubeYou might be horrified to learn that Samira Omar got half of her face tattooed, but her ink isn't repulsive at all -- and she's not the only one.Stunning artistry you must seeMore from UpworthyReal reason cocaine was bannedTeen debates ill-mannered host
  • Medics shocked by what they found in X-ray

    27 Jan 2015 | 3:32 pm
    Medics shocked by what they found in X-rayHuffPost VODRadiologists got the surprise of a lifetime when they examined a 16-month-old's X-ray images. 'Smiling face' that was 'staring right back at them'More to seeKitten rescued from car engineRobots and humans make music
  • Blizzard spares some, leaves others reeling

    27 Jan 2015 | 3:32 pm
    Blizzard spares some, leaves others reelingAPA howling blizzard with wind gusts over 70 mph brought severe devastation to parts of the New England area on Tuesday.Startling images of nature's wrathRelated coverageHaunting photos capture storm'Sasquatch' prowls neighborhood
  • Plus-size model inspires a movement

    27 Jan 2015 | 3:32 pm
    Plus-size model inspires a movementInstagramTess Holliday is a size 22, and she's not apologizing -- in fact, it's landed her a modeling contract that's inspired a movement in beauty and fashion.Photos illustrate her gorgeous styleIn other newsFidel Castro issues a statementInside famous actor's stag party
  • Michelle Obama breaks protocol in Saudi Arabia

    27 Jan 2015 | 3:32 pm
    Michelle Obama breaks protocol in Saudi ArabiaAPThe first lady joined her husband Tuesday as they paid respects to the late King Abdullah, but she didn't conform to the typical style.Way she stood out from the packMore to see Obama opens up offshore drillingPalin hints at 2016 plans
 
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    Business News Headlines - Yahoo! News

  • VPN blocks exist to keep internet 'healthy': Chinese official

    27 Jan 2015 | 3:24 pm
    Responding to recent move to block virtual private network services in the world's most populated country, a Chinese official said on Tuesday that it will uphold scrutiny in order to keep pace with the rapid development of the internet.
  • Apple still sold more iPhones in US than China. But for how long?

    27 Jan 2015 | 3:24 pm
    As it turns out, Apple can still say the U.S. buys more iPhones than China. Whoops.
  • One Step Ahead

    27 Jan 2015 | 3:06 pm
    "Yesterday's fairy tale is today's fact. The magician is only one step ahead of his audience."-- Anne Morrow Lindbergh, North To The OrientHow many times have you picked up a magazine on a flight or while sitting with a hard-won five minutes peace and quiet, and seen a brilliant idea -- and realized that your first reaction wasn't "Wow, I wish...
  • Ask the Etiquette Expert: 7 Steps to Changing Your Career

    27 Jan 2015 | 3:04 pm
    Q: Dear Diane, I'm finally ready to take the leap into a different job market. Any tips on how to make the switch? Sincerely, T.A. A: Dear T.A., Prior to starting my career in etiquette, I spent several years as a fundraiser for a non-profit. In a community that associated me in one role, I found it challenging to convince people I was going...
  • Oil jumps on weaker dollar; traders wary of stock build

    27 Jan 2015 | 2:48 pm
    By Barani Krishnan NEW YORK (Reuters) - Oil jumped as much as 3 percent on Tuesday as a weak dollar propped up commodities, but crude prices came off their highs in post-settlement trading on signs of another big U.S. supply build last week. Oil prices were up most of the day, tracking the dollar, despite concerns about rising U.S. inventories.
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    The Retail Doctor Blog

  • 5 Steps to Closing a Retail Sale Quickly

    27 Jan 2015 | 6:00 am
    Back in the 80’s when I was creating my own retail sales training techniques, I heard a sales trainer say that as soon as the customer is in front of you, you should be trying to close the sale.   Funny, in a time when customers had more time, retail salespeople were encouraged to quickly get them closed and back out of the store. It was believed that volume was the most important factor back then, and the way to success was by getting as many customers checked out as possible. This pushy sales technique has been showcased in any movie about a car salesman, electronics salesman, or bad…
  • Email Marketing: Do You Know Why Hotmail, AOL And Others Are Bad For Business?

    25 Jan 2015 | 9:05 am
    Are you doing everything you can when you are marketing your small business? If you still use Hotmail or other free email providers, I would suggest not. Most people use a @Hotmail.com, @Yahoo.com, @AOL.com or similar account because it’s free and they’ve had it a long time.   And while you may have had a happening mullet hairstyle in the 90’s, just because you got it then, doesn’t mean you should keep it now. The idea for this post came from someone who was trying to download a piece of content from my site, and when it wouldn’t let her register because it was @hotmail.com…
  • 4 Ways To Improve Your Retail Customer Experience and Sales

    22 Jan 2015 | 5:24 am
    Many retail stores offer the same or similar products as you do. And anything is available online. If the only thing your customers can hope for is a product, then you’re in direct competition with every other retailer online or down the street. That puts you in a bidding war, that in the long run, you can’t hope to win. And once you have to rely on discounts to set yourself apart, it’s a quick spiral to low margins and insolvency. So how do you approach customers who are looking for a particular product? You make the product secondary to their overall shopping experience. 
  • How To Build The Best Retail Loyalty Program

    20 Jan 2015 | 5:30 am
    You have a customer who prefers your brands, your service and your retail store. How do you reward that loyal customer? For too many retailers, the solution is some type of frequent-shopper discount program. Like all other discounts and markdowns, this is a losing proposition for your store and doesn’t really benefit your customers.
  • Retailers: Looking To Add Locations? 5 Lessons From Target Closings

    18 Jan 2015 | 11:02 am
    When I was Chief Marketing Officer for the 135 It’s A Grind Coffeehouses, we opened franchise locations 3000 miles from our home office. Where competitors like Starbucks and Dunkin’ Donuts were opening clusters of stores to dominate a market, we might only have one. When they were the first one in a new area, there were no economies of scale - no shared distribution, no marketing overlap, and worst of all, no brand recognition. Big boxes can also struggle with opening new markets too...
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    Business Insider

  • This Woman Endures Horrifying Rape And Death Threats For Exposing Sexism In Video Games

    Julie Bort
    27 Jan 2015 | 3:29 pm
    This never ceases to be shocking. If you are a woman talking about sexism in video games, you will be showered with the most horrific threats, particularly via Twitter. Anita Sarkeesian is part of a two-person team running Feminist Frequency, a video web series that explores sexism in pop culture. For the past two years, she's been documenting how women appear in video games and how female video game characters are very often portrayed as sexual objects, damsels in distress, or disposable murder victims. And because she's been talking about this, she's been subject to untold threats. On a…
  • Here's Why Rand Paul Might Be The 'Frontrunner' In The 2016 GOP Primary

    Colin Campbell and Hunter Walker
    27 Jan 2015 | 3:16 pm
    Sen. Rand Paul (R-Kentucky) thinks Mitt Romney, New Jersey Gov. Chris Christie (R), and former Florida Gov. Jeb Bush (R) might actually help him win the 2016 GOP presidential primary.  And Paul isn't the only one who thinks his trio of high-powered rivals could give him an edge. In a recent conversation with Business Insider, a close ally of one of the other candidates went so far as to say the current likely composition of the Republican field gives Paul the best shot at a victory. "Based on where the primary electorate is right now, if there's a frontrunner in this race from an…
  • Check Out Apple's Gorgeous New Store In China

    Madeline Stone
    27 Jan 2015 | 3:15 pm
    Apple just had the most profitable quarter of any company in history. China was a major part of the company's success — according to recent estimates by UBS, China is quickly becoming one of the company's largest markets for iPhones. The company's ultimate goal is to have 40 stores operating in China by the end of 2016, and to start they're opening five locations in just five weeks. Apple started its flurry of activity with the opening of its store in Hangzhou, Zhejiang province this weekend. Situated over two large levels of retail space, the new Apple store is one of…
  • This Insane Video Of What Happens When You Strap A Camera To A Human-Sized Squid

    Pierre Bienaimé
    27 Jan 2015 | 3:13 pm
    Researchers working out of California's Monterey Bay have released footage from their use of "Crittercams" attached to one of the Pacific Ocean's most elusive creatures: the Humboldt squid. Also known as the jumbo flying squid, the cephalopod can grow to more than six feet in length and about a hundred pounds in weight. The Humboldt squid has eight arms, two tooth-studded tentacles, and a parrot-like beak for breaking up prey. Anecdotes and studies have even found the squid to cannibalize: A marine biologist working out of Mexico analyzed the stomach contents of more than 500 Humboldt squid,…
  • Ghana and Algeria keep title dream alive

    Andy Scott
    27 Jan 2015 | 3:06 pm
    Malabo (Equatorial Guinea) (AFP) - A late diving header by Andre Ayew took Ghana through to the quarter-finals of the Africa Cup of Nations on Tuesday alongside favourites Algeria in a dramatic denouement to Group C.Ghana came from behind to beat South Africa 2-1 in Mongomo to secure their berth in the quarter-finals as winners of the group, having looked set to finish bottom with barely 20 minutes to play.Meanwhile, the Algerians beat Senegal 2-0 in Malabo thanks to a goal in each half from Premier League stars Riyad Mahrez and Nabil Bentaleb to go through in second place at the expense of…
 
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    HBR.org

  • If Your Boss Thinks You’re Awesome, You Will Become More Awesome

    Jack Zenger
    27 Jan 2015 | 9:00 am
    If your boss thinks you’re awesome, will that make you more awesome?  This question came to us recently, when we were working with the top three levels of management in a multinational.  When asked to rate their direct reports on 360 evaluations, some managers consistently rated everyone higher, and others consistently lower, than the average. We wondered if this was a result of bias, and what effect it had on the people who worked for them. To understand this better we looked at a larger set of 360 data to identify 50 of the company’s managers who rated their direct…
  • Start-ups Should Sell to Small Businesses, Not Big Enterprises

    Thomas Bartman
    27 Jan 2015 | 8:00 am
    Business-to-business start-ups are an important segment of the entrepreneurial landscape, but many founders hamstring themselves by focusing on the wrong initial customers. They focus on large enterprises, hoping to gain legitimacy from “anchor” customers. This focus can make their path much more difficult, and dramatically reduce their chance of success. Instead, B2B entrepreneurs should focus their efforts on small businesses. The traditional line against targeting small businesses is that they’re costly to sell to. That’s short-sighted. Selling to small businesses…
  • Match Your Productivity Approach to the Way You Work

    Carson Tate
    27 Jan 2015 | 7:00 am
    Within weeks of starting my first job out of college, I was sent to the in-house time management training program. I dutifully attended the class and used the planner as instructed. But as the weeks went by, I noticed that my productivity hadn’t improved. And I wasn’t the only one. As I looked around at my colleagues, I noticed that many of them were really struggling with the system. The reason is simple: there is no one-size-fits-all approach to productivity. Time management programs focus almost entirely on how to plan and exercise control over the minutes, hours, and days you…
  • How to Handle Losing a Major Client

    Karen Firestone
    27 Jan 2015 | 6:00 am
    You never want to receive an unexpected email from a very important client that reads “I need to talk to you at 2:30 today.” Particularly if he’s never sent you anything like that before.  But one morning last month, that was the message that landed in my inbox. My heartbeat quickening, I replied, “Of course, I’ll be here.” In my profession, investment management, we are judged on one of two metrics: performance and professionalism. As CEO, I am our firm’s toughest critic, but I know from examining published data from my peers that our…
  • Get More Done During Your Commute

    Peter Bregman
    27 Jan 2015 | 5:00 am
    By now, we all know multitasking doesn’t work. Our brains are incapable of focusing on more than one thing at a time. We might think we’re multitasking as we scan our email while on a conference call, but we’re not. We’re actually switch-tasking – quickly shifting attention from one thing to another and then back again — diluting our focus and losing precious seconds each time we switch. Those seconds add up to many hours of wasted time every week. So why do so many of us still try to multitask? We’re too busy with too much to do and too little…
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    NASE Staff Blog

  • Prospecting Isn't an Event; It's a Campaign!

    16 Jan 2015 | 11:53 am
    <p><strong> By&nbsp;Marc Wayshak (NASE Guest Blog post) <br /> <br /> <br /> Prospecting Isn't an Event; It's a Campaign</strong></p> <p>Bill is responsible for sales at his company and considers himself a tenacious worker. Whenever he discovers a new prospect, he enters him or her into the system. From there, he will attempt to contact that person by phone, through email and even via office visit if possible. However, after a number of failed attempts, Bill is likely to toss the person into the sea of dead prospects. </p>…
  • The New Approach to Get Customers Banging on Your Door

    14 Oct 2014 | 11:44 am
    By&nbsp;Marc Wayshak (NASE Guest Blog post)<br /> <br /> An interview with HubSpot&rsquo;s founder, Brian Halligan as he shows us how to market in the digital age.&nbsp;<br /> <br /> As the first inside salesperson for PTC, a Needham, Mass.-based software company, Brian Halligan got his start cold calling until his &ldquo;fingers bled,&rdquo; he quipped during a recent interview with me. Later, when a venture capitalist enlisted him to bring the PTC playbook to a host of portfolio companies, he realized that old industry standbys needed a drastic…
  • Overcoming Overload Through Classification

    29 Sep 2014 | 11:31 am
    By Jeff Davidson, MBA, CMC (NASE Guest Blog Post)<br /> <a href="http://breathingspace.com/">breathingspace.com</a><br /> <br /> You do your best as a self-employed professional, but some days you are simply swamped by too much competing for your attention. When a flood of items compete for your attention, each item can loom larger in importance than it actually is. Here is a classification system to help you maintain perspective:<br /> <br /> Classifying Communication<br /> <br /> Bits: The lowest level of input, bits are single…
  • Small Business Is All Around Us

    18 Aug 2014 | 9:57 am
    <p > My best guess is that you may not even believe me in this week&rsquo;s blog post, but here it is.&nbsp; I was on a plane from Los Angeles to Dallas today after a very long week.&nbsp; I was actually answering an NASE TaxTalk question about S Corporations right on line with the help of American Airlines&rsquo; in-flight internet connection.&nbsp; (Love technology, btw)</p> <p><span style="line-height: 1.5;">The lady sitting next to me was a graphics designer and owner of her own small business and noticed the NASE logo on the screen of…
  • Entrepreneurial Spirit

    11 Aug 2014 | 7:30 am
    <p>I love small business owners.&nbsp; I know this sounds kind of sappy, and as the President of the National Association for the Self Employed I probably notice this kind of thing more than most, but it really makes me proud when I see that entrepreneurial spirit.&nbsp; I was out this past weekend and saw a local high school band having a car wash.&nbsp; I pulled in and let them do their best.&nbsp; But that wasn&rsquo;t the sappy part.&nbsp; There were three kids, maybe 8 years old, who had set up lemonade and iced tea stand.&nbsp; Right there in the…
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    Women Entrepreneurs GROW Global

  • National Women’s Business Council Helps Build Bridges for Women

    Laurel J. Delaney
    24 Jan 2015 | 2:42 pm
    The National Women’s Business Council (NWBC) has released its 2014 Annual Report, “Building Bridges: Leveraging Research and Relationships to Impact the Business Climate for Women.” This report is a synthesis of our research and the implications of our findings for the women’s entrepreneurship ecosystem. Our [NWBC] research confirms that the full economic participation of women and their success in business can significantly contribute to job growth in this country and is critical to the continued economic recovery. But, they also highlight the disparities and…
  • Bounce Back From Whatever Challenges Come Your Way

    Laurel J. Delaney
    17 Jan 2015 | 7:29 pm
    Debra Engelhardt-Nash Debra Engelhardt-Nash was named one of the “The Top 25 Women in Dentistry,” amongst other extraordinary dentists, lab technicians, and researchers and educators recognized by Dental Products Report. In addition, she is the recipient of the 2015 Gordon Christensen Award, which acknowledges top lecturers in the dental industry.  But her life wasn’t an easy road to success. For Nash, “a lot of extraordinary experiences” runs the gamut from childhood, when she and her mother were homeless and living out of a car, to adulthood, when she recovered fully from…
  • Global Air Freight Market to Outpace World Trade Growth in 2015

    Laurel J. Delaney
    10 Jan 2015 | 2:36 pm
    Increase of cross-border trade has been indicated to be one of the major drivers for cargo traffic in the year.  According to the International Air Transport Association (IATA), it expects global air freight markets to expand by 4.5% in 2015, outpacing the projected growth for world trade of 4%. As an importer or exporter, you have a choice to ship by air or by ocean.  If you need to move product fast, air is a top choice. Read:  Global air freight market to grow by 4.5% in 2015, says IATA Photo Credit: caribb Posted by:  Laurel DelaneyFiled under: Logistics/transportation Tagged: global…
  • Sizzle and Sparkle on SME Exports

    Laurel J. Delaney
    3 Jan 2015 | 7:26 pm
    Laurel Delaney has published a book on exporting. Photo courtesy: Richard Chapman/Chicago Sun-Times. A big thanks to reporter Sandra Guy (@SandraGuy) at the Chicago Sun-Times for the wonderful interview she did with Laurel Delaney:  The Sitdown:  Laurel Delaney see plenty of sparkle for Chicago exports. Be sure to read the the first part of the interview that starts with We are converting … because it involves Women Entrepreneurs Grow Global (WEGG)! Can’t wait to share what we have in store for WEGG.  Stay tuned.  Happy 2015! Photo courtesy:  Richard Chapman/Chicago…
  • Due to Challenges in India, Women Become Entrepreneurs

    Laurel J. Delaney
    28 Dec 2014 | 9:56 am
    An all-women fish-pickle unit based in Chennai-India, operated and owned by Sea Dot, a self-help group of female fish workers whose communities were shattered by the tsunami of Dec. 26, 2004, has become a way to build back lives for the women’s families after the destruction of their houses and fishing boats. Many of the women involved in Sea Dot have no other skills then to do what they are doing so the thought of losing their jobs is scary but not as frightening as what they have already been through with the tsunami. What the women have learned in the course of rebuilding their…
 
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    Forbes - Entrepreneurs

  • 2015 Design Trend to Watch: Responsive Storytelling

    Propoint
    27 Jan 2015 | 2:44 pm
      We’ve spent a lot of time here at Propoint thinking about the new year and what it means for the world of information presentation, visualization, and design. And while there are a number of interesting aesthetic trends worth exploring, we’re a content-driven agency always interested in new ways to more effectively tell your story. Responsive storytelling is one that we think will be particularly important in 2015.   What is it?   The phrase “responsive storytelling” isn’t new. Denise Jacobs, a creative evangelist, used the term back in 2012…
  • Lockitron's Shift Shows Challenges Facing Wi-Fi In The Smart Home

    Michael Wolf
    27 Jan 2015 | 2:36 pm
    A high profile smart lock company just dropped Wi-Fi, claiming the technology was too power hungry for its battery operated device. What does this mean for Wi-Fi in the smart home?
  • How To Succeed In Smartphone Capitalism

    Panos Mourdoukoutas
    27 Jan 2015 | 2:33 pm
      Smartphone Capitalism success is quite simple. Develop business models that help people have a voice as consumers. D eal directly with sellers as buyers. Cut-off market brokers. Disrupt the cozy relations between union bosses, professional guilds, and government bureaucrats. Be part of a peaceful revolution that is about to replace crony capitalism with smartphone capitalism. Smartphone capitalism, a modern version of the old free enterprise American system, is restoring consumers at the center of the economic universe—a space that used to be occupied by union bosses, business…
  • Communication Lessons From A Sales Trainer: Stop Talking And Start Listening

    Amy Morin
    27 Jan 2015 | 2:00 pm
    A lot of problems could be prevented by reminding ourselves that we have two ears and only one mouth.
  • The Dark Side Of Open Data: It's Not Only How Much You Publish, But How And Why

    Federico Guerrini
    27 Jan 2015 | 12:13 pm
    It wouldn't hurt to strip out the grandiose rhetoric that surrounds them, and look at the contexts and motivations that lead to their disclosure.
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    23 Jan 2015 | 2:23 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • Should you offer a payment plan for your online course?

    David Siteman Garland
    14 Nov 2014 | 1:13 pm
    Great question! First of all, I’ve done it (and seen it done) EVERY way under the sun. Payment plans can be great for bringing in new customers (buyers LOVE spreading out payments) but also come with some additional work (i.e. the few bad apples that will try to screw you). Overall, having a payment plan option (including our big 12 pay option for Create Awesome Online courses over 12 months) has been a huge success for us (mixed with a headache or 5). That being said, whether YOU should do a payment plan for your course depends on a few factors. Here are a few tip-a-roos: 1. If you are…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
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    Online sales proposals | Mimiran

  • What Should You Do When a Prospect Wants a Price Upfront?

    Reuben
    9 Jan 2015 | 9:42 am
    Have you ever tried to buy something and found a sales rep would not give you a price or even an estimate before you jumped through a bunch of hoops? How pleasant was that? Yet, so many companies don’t want to talk price, at all, until after the prospect meets some set of criteria. Charles Green has some advice for this scenario. (I’m spoiling the reveal below, but read the whole piece.) Q. What should you say when the potential customer says, “Before we start discussions, I need you to tell me your price.” A. Tell them your price. What a concept. There’s nothing like…
  • 4 Rules for Pricing Proposals

    Reuben
    14 Dec 2014 | 7:59 pm
    One of the most important (and stressful) parts of the proposal, for both the buyer and the seller, is the price. As the seller, you get to decide on the price you offer, although you can’t always dictate the final price. How you price the proposal, and how you present that price are big factors in whether you win the deal, and, if so, how much money you make. How important is the price? Let’s look at an illustrative example— a software development company plans to bid on a project that they estimate will take 10 person-months of work. To keep the math simple, let’s imagine that the…
  • Ever Put the Wrong Customer Name in a Proposal?

    Reuben
    5 Dec 2014 | 8:22 am
    I have. I was sending off a proposal to a very large manufacturer. I read and re-read and edited and re-read the proposal. I thought everything looked good. (Looking back, I’m cringing at how awful the proposal probably was, even without the big faux pas.) Then I realized I forgot something. I copied and pasted some legalese from a different proposal. It was close to midnight. I glanced at the pasted text. Everything looked good. It was until I pulled up the proposal the next day to prepare for a follow up conversation that I got that awful sinking feeling in my stomach. Why did I have…
  • Learning to Say No, So You Can Say Yes

    Reuben
    20 Nov 2014 | 8:04 am
    Most people want to say “yes”, to be helpful, most of the time. In sales, there’s a lot of pressure to say “yes” to the prospect. However, sometimes saying “yes” not only kills the deal, it means you’ve actually said “no” to more important things. So, how do you know what to say? First, you have to know what’s important, what really matters. If you don’t know this, in a sales cycle, in your business, in your life, the rest of it doesn’t matter. As the cliché goes, if you don’t know where you’re going,…
  • Bad Corporate Writing, Again

    Reuben
    13 Nov 2014 | 1:06 pm
    John Gruber over at @daringfireball points out the absurdity of Twitter’s corporate strategy statement: Twitter’s New ‘Strategy Statement’ “Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.” That’s 220 characters. If any company should be able to fit its strategy into a single tweet, it’s Twitter. [emphasis added] So clunky. Worrisome that they can’t express themselves clearly. I can just see…
 
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    Business.com B2B Online Marketing Blog

  • Small Business Finds The Internet… It Only Took Two Decades [Survey]

    Shayna Marks
    27 Jan 2015 | 10:53 am
    Where would we be without the Internet? We’d still be using paper maps, calling restaurants to make reservations, listening to CDs and reading newspapers. And Business.com, like millions of other companies, wouldn’t be around. Clearly, the Internet isn’t going anywhere, but it’s taken quite some time for the mom and pop shops of America to really get their heads (and wallets) around marketing on this juggernaut. Year over year, small business Internet marketing spend increases, and according to the SMB Internet Marketing Survey by BrightLocal and Chamberofcommerce.com, 37% of these…
  • An Intro to Paid Search by Business.com’s SEM Analyst

    Thomas Li
    10 Dec 2014 | 12:12 pm
    Search engine marketing is an important focus for us at Business.com. In an effort to make sure everyone in the company understands what it really is, I presented an overview of paid search during one of our lunchtime learning sessions. So I figured, why not share it with all of you as well? This presentation was designed for people who have heard about SEM but do not have direct knowledge about it. We explored the very basics of how search engine marketing works, and all the basic tenants of paid search. Here’s the rundown. What is paid search? Paid search, or search engine marketing, is…
  • Future Selling: The Role of Ad Tech and Programmatic in B2B Media

    Tony Uphoff
    3 Dec 2014 | 2:00 pm
    Two weeks ago, I spoke at the Business Information & Media Summit on the impact of ad technology and programmatic buying on B2B media. The title of my talk: “Future Selling in B2B Media: Yes, there is a future.” To give you a sense of perspective, #BIMS14 brought together 400 senior executives from business media, information, data and software companies ranging from some of the largest in the world, to start ups. Related Article: B2B Marketing in 2014: The Trends, Successes and More It was an audience of smart, experienced professionals, many of whom are still struggling with the…
  • Content Marketing Metrics: Write, Measure, Repeat

    Shayna Marks
    18 Nov 2014 | 12:00 pm
    Content marketing is all sorts of huge, with only 12% of companies NOT focusing on it. But how do you know if your content is successful? In three words, successful content marketing has to have the following: write, measure, repeat. The new Business.com is a content-centric approach to our mission: to help people grow their businesses. Every day, we publish multiple pieces of content daily that all have that exact goal, but that’s just where it starts. In order to learn if our efforts are working, it is imperative that we dig into the analytics and to find out. Below are the content…
  • 3 Insights On How Brands Can Create Disruption for a #BrighterFuture

    Betsy Scuteri
    5 Nov 2014 | 9:00 am
    I recently attended the iMedia Brand Summit where top brands from around the country come together to share insights, trends and tips. The theme of the conference was “Marketing in an Always-On World,” and couldn’t be a more accurate statement about the landscape brands and marketers are in today.The good news? The scene is set for marketers and brands to really step up. As marketers, there are a few challenges we are currently facing: Tackling the content conundrum How to master the art of storytelling Great companies not only tell a story, but whenever they can, appeal to…
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    MyWifeQuitHerJob.com

  • Year End Report: How Our Online Store Performed In 2014

    Steve C
    27 Jan 2015 | 6:56 am
    My wife just closed the books on 2014 and our online store continued its trend of double digit year over year revenue growth! As I mentioned in our mid year report, 2014 was the year of outsourcing our business and I’m happy to say that our little business can now run on its own and my wife has even more flexibility than before. Having a flexible schedule is crucial when raising kids because the number of activities they take part in continues to grow at an exponential rate. Not only are both of my kids in different schools across town but they also have to be dropped off at piano,…
  • MWQHJ 051: How Mike Crowley Created The 94Fifty Sensor Basketball – A Top 25 Invention Of The Year

    Steve C
    21 Jan 2015 | 8:55 pm
    Mike Crowley is the founder of 94Fifty.com, a company that produces sensor basketballs and is perhaps the coolest technology that I’ve seen come out in a long time. Here’s a video below of how his product works. In this podcast, you’ll learn how Mike developed this product and how he leveraged Kickstarter to generate massive buzz. Enjoy! What You’ll Learn How Mike came up with the idea to create a basketball training tool How Mike raised over 130,000 in a kickstarter campaign for his product How to use Kickstarter to improve the visibility of your business How to…
  • How To Do A Small Scale Kickstarter Project The Lazy And Crappy Way And Still Make A Profit

    Steve C
    19 Jan 2015 | 10:17 pm
    This post was written by Lars Hundley, who runs several ecommerce stores and recently started launching Kickstarter campaigns for his products. What I like about Lars is that he’s constantly trying new things and he’s here to share his Kickstarter experiences with us today. Incidentally, Lars and I share very similar philosophies. You don’t have to swing for the fences. You can simply go for base hits which eventually lead to something bigger. Enjoy the post. Do you want to have the coolest Kickstarter of all time, or do you simply want to make a reasonable amount of money…
  • MWQHJ 050: How Brandon Eley Makes Millions Catering To A Small Niche In A Huge Market

    Steve C
    14 Jan 2015 | 9:27 pm
    I met Brandon Eley at the Ecommerce Fuel conference and I can honestly say that he was one of the most well-spoken and intelligent entrepreneurs that I’ve ever met. Brandon runs 2BigFeet.com, which is an online store that sells shoes specifically catering to people with big feet. Not only does his store make 7 figures but Brandon also runs a successful blog at BrandonEley.com and is a prolific speaker specializing in online marketing and ecommerce. Don’t miss this interview! What You’ll Learn Brandon’s biggest early mistake with his shop How to properly outsource…
  • How Much I Made Blogging And The Actions I Took To Double Revenues This Past Year

    Steve C
    13 Jan 2015 | 6:32 am
    My wife just closed the books on MyWifeQuitHerJob.com’s earnings, and I’m thrilled to say that 2014 was a blowout year for my blog! Whereas in early September I was forecasting revenues in the range of $300K, a late year surge including a single magical day where I made over $35,000 in 24 hrs allowed me to significantly exceed that number. Here are the highlights for 2014. Year over year traffic increased by 66% The MyWifeQuitHerJob podcast launched to over 30K downloads per month My email list more than doubled despite a cleanse of several thousand inactive subs I increased the…
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    Optimal Digital Marketing

  • Why We Ended the Year with a Mini Hack Week

    Claire Westlie
    31 Dec 2014 | 12:21 pm
      Optimal Digital Marketing During Hack Week 2014 At the beginning of October, Optimal took a week to focus on team bonding, education, and strengthening our strategies. It was a great week and we even flew in our remote team to join the fun! We had all-staff discussions, we played games, and we took the time to really hone in on education. After that week, we felt refreshed and ready to go back to the grindstone. If we had such a great hack week in October, why did we have a mini hack week at the end of December? Hack Week Avoids Burnout and Refocuses Us We’ve had a great year at…
  • How and Why to Set Up a Public Webcam on Your Site

    Jeremy Scholz
    30 Dec 2014 | 7:06 pm
    Why to Set Up a Public Webcam People love high quality video, especially when it’s something they’re curious about.  By the end of 2014, 84% of Internet traffic will be video (according to Cisco and other numerous sources). Weather, events and parades are just a few things people might be curious about and want to watch remotely. A high quality live video feed is also a great way to get links back to your business and website! Which Webcam Should You Get? Here are some things to look for in a webcam: Sharp high definition video quality, especially in low light situations Easy and…
  • Competitive Link Research – How Your Competitors Can Help You

    Jeremy Scholz
    24 Sep 2014 | 11:55 pm
    I’m willing to bet you have a pretty great product or service and you want to rank well for your key terms. It’s quite likely that you’re going to have some competition. If you have the tools and the know-how, then you can use your competitors’ efforts to your advantage, both for learning and for getting some really good links. If you’re doing any sort of SEO, I’m sure you’ve come across the need for backlinks. Backlinks will always be a very important part of SEO, and Google has by no means ruled out their importance. Horizontal Link Analysis We…
  • On-Page SEO is the New Off-Page SEO

    Bartosz Góralewicz
    16 Sep 2014 | 10:00 am
    You are probably tired of listening to all the Penguin news, the talk that SEO is dead, and that link building is over. Good, me too. I personally think that talking about all of the changes in Google and ranking penalties have blocked the SEO community from seeing what has remained unchanged. What changed then? I will start with the most interesting part (I think) of the latest trends in on-page SEO. New trends in on-page SEO On-page factors and technical SEO have not really changed as much as some of you may have thought in the last few years. I think it is safe to say that Google is slowly…
  • Digital PR and Why Your Brand Needs It

    Claire Westlie
    27 Aug 2014 | 1:30 am
    What is Digital PR? Public Relations (PR) is building and maintaining a brand’s reputation by making sure the right information gets passed from the organization to the public. This includes organizing events, announcing new hires and construction, and promoting sponsorships – just to name a few. Digital PR is still passing information from the organization to the public, but its tools have evolved to encompass Search Engine Optimization (SEO), social media, content marketing, link building and online promotion of your brand. It seems simple enough, but there’s dedicated work behind…
 
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    Flyte New Media

  • How Do I Set Up a Facebook Ad Manager Account for My Client?

    Katrina Crowell
    15 Jan 2015 | 1:40 pm
    ….When they don’t have an existing Facebook Ad Manager account?? Recently, I was helping a client launch a Facebook Advertising campaign that I was going be managing. Eager to get the campaign launched, I shared with our client the usual instructions for adding a new Ad Manager to your Facebook account, which is simple as adding a new user under your Ad Manager Settings.  But in this particular case, our client was brand new to Facebook Advertising. So, they didn’t have a Facebook Ad Manager account to which they could add me. To add to the trickiness of the situation, Facebook is…
  • Hashtags Explained: The Complete Guide to Hashtags in Social Media

    Rich Brooks
    19 Dec 2014 | 8:45 am
    Or, everything you ever wanted to know about hashtags but were afraid to ask your teenager. Let me guess: you’re reading this post because you just did a search on “hashtags explained” or “how to use hashtags in social media.”  You see other people and businesses tossing around hashtags like #seo, #smallbiz, or #b2bchat, and in your mind it’s as accessible as juggling chainsaws. #donttrythisathome There’s probably no easier way to tell a digital native from a digital naïve than their ability to use the hashtag. Trying to use hashtags when you…
  • 32 Marketing Experts Share Tips That Never Go Out of Style

    Katrina Crowell
    3 Dec 2014 | 4:39 am
    Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics. It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind. But the truth is, the more things change, the more they stay the same. So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style. OK, we included ourselves,…
  • How to Measure Social Media ROI

    Katrina Crowell
    13 Nov 2014 | 2:13 pm
    Proving the efficiency of time or money spent on any given activity is a critical component of any marketing campaign. This is especially true of social media marketing campaigns, where the true value of time and money spent isn’t always immediately recognizable. So, how do you prove to your clients, or boss, or your own bottom line that there’s actual value for you in social media? That you aren’t just throwing your money away spaghetti on the wall and hoping something sticks? By establishing a clear way to measure and track social media ROI. And here’s how to do just that. Define…
  • Anonymous Apps: Whisper, Secret, and Yik Yak

    Rich Brooks
    8 Nov 2014 | 8:10 am
    Want to take some of the social out of social media? Want to share your deepest secrets with the world…anonymously? Then you may want to check out Whisper, Secret, and & Yik Yak, among others. It had been a little while, but I was back on 207 the other day, talking about a category of apps that allow you to hide behind a veil of anonymity.  While tools like Facebook and LinkedIn want to link profiles to real people, there is a popular movement to allow people to post and share without revealing their identity. In this session we look at three apps in this category, and talk about…
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    Diamond Website Conversion » Blog

  • How to link Webmaster Tools with Google Analtyics

    Marty Diamond
    18 Jan 2015 | 5:46 pm
    You can link Webmaster Tools with Google Analytics? Why yes you can! In doing so, it allows you to integrate all the services of each into one big tool to measure the behavior of your site’s traffic. This allows you to dig deeper into how people are searching your website so you can see what they are looking for the most. Aside from their capabilities, the great thing about having both of these tools are that they are absolutely free. The only thing you need to do in order to take advantage of them, are to sync them together. This article will show you how to link Webmaster Tools with…
  • How Important are Pageviews for Bloggers?

    Marty Diamond
    21 Nov 2014 | 3:49 pm
    If you’re a new blogger or have been around the block some, pageviews are really important. If you’re not paying attention to your website’s stats, then you’re missing out on a lot of things that could make you money. Money or any return on investment is important for a lot of bloggers, whether the blogger is a professional or writing on a website as a hobby. In this article, we’ll cover how important are pageviews for bloggers. How Important are Pageviews for Bloggers? What is a Pageview? In many web analytics platforms, pageviews is a statistic that is commonly…
  • Google Analytics: How to Set Up a Simple Goal

    Marty Diamond
    23 Sep 2014 | 10:33 pm
    Google Analytics provides a great feature for website owners to be able to track specific campaigns, also called a goal. It can be places on pages, forms, or anything you are wanting to track for to see if a campaign has an effective website conversion. It also tracks how the visitor arrived to the area you want to convert. This works great after you’ve tried A/B Testing so you can verify the results from live traffic. In this article, you’ll learn how to set up a simple goal in Google Analytics. Google Analytics: How to Set Up a Simple Goal Please note, if you haven’t added…
  • Average Session Duration – What is it and Why Bloggers Should Care

    Marty Diamond
    21 Aug 2014 | 12:02 pm
    In Google Analytics, one of the statistics measures is average session duration. In simple terms, this is the amount of the time that a person spends on your website. This article will help you understand average session duration and if you’re a blogger, perhaps persuade you to take a better look into this piece of information. As an extra goodie, there will be a few brief tips to hopefully get those visitors to stay longer. Average Session Duration – What is it and Why Bloggers Should Care As mentioned before, the average session duration is the average time of all the time spent…
  • Getting a Handle on Site Speed

    Marty Diamond
    1 Aug 2014 | 1:35 am
    One of my greatest challenges has been to convince clients that they have a slow loading site AND that a slow loading website reduces the number of sales or leads they can expect to get. I’ve shown them the pretty waterfall charts that show that their site loads in 6.7 seconds – only to have their eyes glaze over. I touch on it when we’re reviewing their Google Analytics and pointed out that page load times are now part of Google’s search algorythm – and still no response. Then I discovered a secret weapon….the video of a site loading from webpagetest.org. There is nothing like…
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    Blog@PixelCrayons™

  • Trends and challenges for Enterprise Mobility in 2015

    Mark Wilston
    27 Jan 2015 | 5:05 am
    When it comes to enterprise mobility, the shift from the computer dominated environment to total connectivity is a significant change, where IoT (Internet of Things) and BYOD (Bring-Your-Own-Device) made their presence. As the mission for connecting the world is taking a shape, experts are pretty sure that 2015 will bring a change in Enterprise Mobility Scenario. Market for […]
  • WordPress 4.1 – ‘DINAH’

    Mark Wilston
    22 Jan 2015 | 9:41 pm
    On December 18th 2014, WordPress had released all new WordPress version 4.1, named after a popular Jazz singer Dinah Washington as ‘Dinah’. This new version is available as a manual download and as an update in the WordPress dashboard. All new features that are available in the WordPress 4.1 : 1. New default theme : […]
  • UX, UI and Web Trends for 2015

    Mark Wilston
    20 Jan 2015 | 3:39 am
    Internet is filled with the article predicting 2015 with different designing trends which are going to dominate the market. In regards to the designs I hate the trends. Trend define itself by its name “trendy”. No one remembers the gone things. For example: If in the present scenario we see a web 2.0 Website what […]
  • CakePHP – Best platform for building large scale web application

    Mark Wilston
    16 Jan 2015 | 1:14 am
    Web developers all over the internet have opted CakePHP as the best framework for developing web applications that runs on diverse internet enabled services. For improving the performance you can also use some open source PHP tools. Some of the best features of CakePHP have made it such a huge framework. Let’s go through them […]
  • How PhoneGap App development service helps your business?

    Mark Wilston
    12 Jan 2015 | 3:39 am
    PhoneGap is one of the most popular platforms which is used for the development of mobile apps. It is open source and helps developers to code ‘Hybrid applications’ for all mobile devices. HTML5, CSS3 and JavaScript is used to code in it. PhoneGap application development service provides excellent solution to earn benefits. About PhoneGap App […]
 
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    Business Credit

  • The FICO SBSS Business Score Revealed

    Marco Carbajo
    7 Jan 2015 | 11:38 am
    FICO SBSS Business Score Do you know FICO® small business scores are being widely used today? I’m guessing that you just did a double take when you saw that your business has a FICO® score. Although you’re probably no stranger to your own personal FICO® Scores, did you know that business scores issued by FICO® […] The post The FICO SBSS Business Score Revealed appeared first on Business Credit.
  • Fastest Way to Research a Business Idea for Online Profitability

    Marco Carbajo
    26 Dec 2014 | 1:37 pm
    Research Business Idea How do you test the viability of a business idea? Somewhere between jotting down your idea and naming your business on a piece of paper and actually starting a business, there’s research you should do that may help determine either the success or failure of your concept. Doing the proper research helps […] The post Fastest Way to Research a Business Idea for Online Profitability appeared first on Business Credit.
  • How to Get a Business Cash Advance that Builds Biz Credit

    Marco Carbajo
    5 Dec 2014 | 9:52 am
    How to Get a Business Cash Advance In today’s lending climate, finding traditional business loans with bad credit or no credit and little or no collateral is next to impossible. The good news is because of this tight credit market some alternative financing sources have spawned new opportunities for business owners to get access to […] The post How to Get a Business Cash Advance that Builds Biz Credit appeared first on Business Credit.
  • Do I Build Business Credit? Five Reasons Why You Should

    Marco Carbajo
    26 Nov 2014 | 10:32 am
    Do I Build Business Credit In a recent post for the Small Business Administration (SBA) I covered five key reasons to start building business credit for your startup or existing business. If you have been following my blog for some time I know we’ve talked about this at length, but there have been a few […] The post Do I Build Business Credit? Five Reasons Why You Should appeared first on Business Credit.
  • The Best Way to Build Business Credit (Part 2 of 2)

    Marco Carbajo
    11 Nov 2014 | 9:30 am
    Best Way to Build Business Credit In Part 1 of the Best Way to Building Business Credit we covered credit listings, creditworthiness, credit categories, and Tier 1. Part 2 of this series we’ll cover the remaining tiers of the structure. As a quick recap, Tier 1 should consist of 4-5 reporting trade lines made up […] The post The Best Way to Build Business Credit (Part 2 of 2) appeared first on Business Credit.
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    The Work at Home Woman

  • When Work is a Family Affair

    Holly - The Work at Home Woman
    26 Jan 2015 | 10:00 pm
    By Christy Schutz I am in the midst of a professional transition. I left my advertising gig the end of December and decided to start the New Year at my husband’s small business. I am helping him do some general office management, accounting and process improvement stuff, but, more importantly, am focused on upping the […]
  • Interview with Susan Wenner Jackson – Co-founder of Working Moms Against Guilt

    wahanelson
    25 Jan 2015 | 10:00 pm
    Tell us a little bit about your blogging journey. I started blogging way back in 2006, soon after our first child was born. As an advertising copywriter, I used Working Moms Against Guilt as both an outlet for my own personal writing as well as a way to connect with other women who were new […]
  • 6 Reasons Why YOU Should Create an eBook

    Holly - The Work at Home Woman
    22 Jan 2015 | 10:00 pm
    By Anneke Steenkamp The past few weeks I’ve been assisting a client in the editing and proofing phase of creating his eBook. Although eBooks have been around for ages, I’ve never really considered writing my own. For some reason I’m still seeing myself as a ‘beginner’ when in fact I’ve advanced quite a bit in […]
  • 9 Chat Agent Jobs You Can Do From Home

    Holly - The Work at Home Woman
    20 Jan 2015 | 10:00 pm
    By Holly Reisem Hanna Back when I was in college, I worked for a telemarketing company. While the gig itself was flexible with it’s hours and it paid well, it totally exhausted me. More often than not, people did not want to converse on the phone (which I totally get), so I would have to […]
  • How to Be the Puppet Master of Your Own Life

    wahanelson
    19 Jan 2015 | 10:00 pm
    By Janice Walker Pinnington Having to manage your time and tasks can either be your closest friend or fiercest enemy, depending on your organizational abilities, discipline, and execution. As a busy working stay-at-home mom, business owner, wife, friend, neighbor, sister, daughter, (and numerous other roles), there were many times in my life where I ran […]
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    Leader Networks blog

  • Community Manager Appreciation Day 2015: Looking Ahead and Back

    Vanessa DiMauro
    24 Jan 2015 | 8:30 am
    It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world. As anyone who has ever taken on the role can tell you, the online community manager’s job is one of the most demanding and most misunderstood in the knowledge work world. You can see for yourself by doing a job search on “online community manager.” The variety of tasks, responsibilities, requirements, skill sets and educational attainments…
  • How to Build the Online Community that Builds Trust

    Vanessa DiMauro
    15 Jan 2015 | 6:52 am
    Recently, I had the honor of being interviewed by Barry Feldman about online communities and how they can be a powerful trust-building vehicle when they are done well – which ain’t always easy to do.  An expert interviewer, Barry is able to pull great ideas out of his victims  interviewees to make for an informative and (entertaining) content.  I hope you enjoy reading it as much as I enjoyed being interviewed! This article originally appeared on KISSMetrics blog. ___________________________________________________________________ Want to build an online community? When you…
  • Building the Business Case for Community

    Vanessa DiMauro
    17 Nov 2014 | 7:30 pm
    In every corner of an organization, the idea of having an online community is brought up. But often, the idea remains just that – an idea – because starting the journey seems daunting. How should we begin to build the business case for it? How can we translate the hard-to-explain-and-grasp benefits of community into a comprehensive and convincing plan? What lessons can be learned from others who have succeeded? How can we report the value in business terms? Your business case process is not simply a way to get approval for your community project. When well done, it is the outline for an…
  • The Social Consumer Study and What It Means To Customer Service Professionals

    Vanessa DiMauro
    30 Oct 2014 | 5:11 am
    “The pen is mightier than the sword” wrote Edward George Bulwer-Lytton in 1839. Little did he know what was to come with the advent of social media? Around the globe, customers – friend and foe alike – share their experiences using indelible digital characters all across the social channel. We are experiencing a customer-driven revolution where companies are no longer defined only by what they say about themselves. Rather, customer experiences are a major force defining the strongest brands, and the Achilles heel of firms which fail to deliver on customer expectations. In the summer…
  • Why Listening Communities Belong in Your Marketing Strategy

    Vanessa DiMauro
    20 Oct 2014 | 2:29 pm
    Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone won’t stop talking — it’s very hard to stay engaged. Have you tried listening to your audience instead? Online communities are primordial (pre-web, even) discussion, content-sharing, and collaboration applications. While many brands use online communities for bottom-line-focused activities such as lead generation, others focus on listening, which helps them uncover powerful sources of customer insights, content, and industry…
 
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    Small Biz Daily

  • Metrics You Should Be Tracking After Your Event

    Rieva Lesonsky
    27 Jan 2015 | 12:01 pm
    By Robert Cordray Capitalizing on Your Event Metrics If you are not making good use of your event analytics, then you are just keeping yourself busy. On the other hand, If you are taking advantage of the wealth of information collected from all the effort and expense, then you are on the winning side of planning future events to your best possible advantage in gaining and converting solid leads. It is possible to drill way down on the information gathered from both the event and the revenue gained from leads obtained as a result of an event. Careful study and analysis of the data collected,…
  • Are You a Tech Leader, or a Follower?

    Rieva Lesonsky
    27 Jan 2015 | 6:30 am
    By Rieva Lesonsky Are you a technology leader, a follower or a lag-behind? If you’re lagging behind, it’s time to catch up. According to a new study from the Boston Consulting Group for Microsoft, small and midsized businesses that truly tap into the power of cloud technology can experience growth far outstripping those who just “follow the crowd.” Specifically, the study says, small and midsized companies that led in adoption of cloud technology increased annual sales 15 percentage points faster than companies that didn’t adopt new technology. They also created jobs almost twice as…
  • How Do You Deal With These 4 Customer Types?

    Rieva Lesonsky
    26 Jan 2015 | 12:01 pm
    By Tracy Vides How cool would it be if all our customers were like Apple fan boys! Make your phone screen a little bigger and they’re falling over themselves to grab one. Add a nifty little feature and sales shoot through the roof. Tragically, the large majority of us don’t have customers who behave as uniformly and predictably as Apple’s customers. Most businesses are typically faced with a mixed bag of awesome, awful and ho-hum customers, and have to make the best of the hand that they have been dealt. Dealing with differentiated customer types begins with identifying each customer…
  • Bare Bones

    Rieva Lesonsky
    26 Jan 2015 | 6:30 am
    By Rieva Lesonsky The latest miracle beverage goes back to caveman days. Who among us didn’t grow up with some type of soup touted as a cure-all?  It seems every ethnicity has its own flavor guaranteed to make us feel better. But all soups have something in common—and it starts with the broth. According to a recent article in The New York Times, today’s hot broth (sorry, couldn’t resist) is bone broth, bolstered by the popularity of the numerous Paleo diet plans. Paleo (a kind of back-to-caveman-type eating) devotees and others, says The Times, have made bone broth “a trend…
  • What’s in Store for 2015?

    Rieva Lesonsky
    24 Jan 2015 | 9:48 am
    What’s in store for 2015? It’s going to be a “cloudy” year. But SMBs are happy. And be careful of dumpster divers. 13 Things Entrepreneurs Should Know By Rieva Lesonsky 1) Things are Looking Up… New research from Kabbage, Inc., a leading online provider of small business loans, shows small business optimism is at a three-year high. Almost all (95 percent) of Kabbage small business owners surveyed expect to increase sales in 2015, and half say they’ll grow by more than 20 percent. Despite this optimism, 50 percent are concerned about cash flow management and access to capital. How…
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    MLM Blog - Network Marketing Blog

  • How to Get Heard as an MLM’er

    ty@tribble.org (Ty Tribble)
    12 Jan 2015 | 8:32 pm
    There are many routes to success when it comes to MLM and all have their merits. However, refining one single strategy and using it for your own gain isn’t always possible. Finding the strategies that work for you and your particular brand is crucial, but we think there is one marketing option that virtually anyone can utilize. Although risky and something that needs to be handled with care, an outspoken attitude is one that can generate a big audience and, therefore, lead to a larger following. Essentially, your goal as an MLM’er is to get as many people as possible to listen to…
  • MLMBlog Will Cease To Exist?

    ty@tribble.org (Ty Tribble)
    5 Jan 2015 | 2:04 pm
    First, I want to thank you for reading MLM Blog.  When I launched MLMBlog.net in October of 2003, I never thought it would grow into what it has become.  The many rewards have been amazing. Connecting with hundreds of Network Marketing company and field leaders Having my first book published by Wiley & Sons Joint Ventures and product launches (including MLM Blog Secrets) with top leaders I first launched MLMBlog as my “thoughts and opinions” about the Network Marketing industry and I mostly wrote about my experience with Amway/Quixtar. If you look into the archives, you…
  • 2015: High Goals and Attitude Positive

    ty@tribble.org (Ty Tribble)
    5 Jan 2015 | 12:11 pm
    Seattle Mariners, Edgar Martinez is arguably the best designated hitter of all time.  In fact, Major League Baseball named the yearly outstanding designated hitter award after him. Not long ago, Edgar was on an airplane flight sitting next to a top high school baseball player, Jacob Prater. Edgar spoke to the young man about about baseball and life and even took the time to write in Jacob’s notebook. The notes that Edgar left for Jacob apply not just to baseball, but business and life as well. One thing I noticed right away is that 3 of the lessons have to do with positive attitude.
  • 7 Business Killing Mistakes Network Marketers Make Online

    ty@tribble.org (Ty Tribble)
    18 Dec 2014 | 5:34 pm
    I was checking out Facebook the other day and saw something so terrible, something to awful that I am still trying to get the picture out of my head. Someone had posted an ad (in their timeline) for an MLM product that had something to do with curing fat and cellulite. Like you, I really don’t want to see someone’s cellulited up booty so early in the morning. However, the cellulite booty inspired me to head to into the factory and create 7 videos that discuss the biggest business killing mistakes Network Marketers make online. Kind of ironic that someone would go online…
  • Bo Short Interview: # 31 All Time Network Marketing Income Earner

    ty@tribble.org (Ty Tribble)
    12 Dec 2014 | 11:48 am
    Bo Short is ranked # 31 on the BusinessForHome.org list of the Top 250 Lifetime Income Earners.
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    Springwise

  • App gives friendship advice based on user’s heart rate

    Springwise
    27 Jan 2015 | 9:49 am
    Add / Remove Weird Of The Week: This is part of a series of articles that looks at some of the most bizarre and niche business ideas we see here at Springwise. The majority of people are capable of working out which of their companions make them happiest and which get on their nerves, but just in case anyone out there is struggling, a new app called pplkpr is offering to help users work it out. Pplkpr — pronounced people keeper — is a smartphone app, synched with a wearable device, which monitors the user’s physical and emotional responses to the people they are hanging out with. It…
  • Smart device tells waiting staff when to serve customers

    Springwise
    27 Jan 2015 | 7:49 am
    Add / Remove Good service can make or break a dining experience and restauranteurs rely heavily on their waiting staff to represent them with friendly and appropriate service. However, the restaurant floor is often a chaotic and fast moving environment, making it difficult to provide the level of service even the staff themselves aspire to. To help, Omni Brain Lab in Spain have developed the Owl — a discreet, smart device — to help restauranteurs improve communication between themselves and their customers and improve efficiency in hectic hospitality businesses. One Owl is placed on each…
  • Interactive music video gets viewers talking about depression

    Springwise
    27 Jan 2015 | 4:55 am
    Add / Remove There are over 350 million people living with depression, but the very nature of the illness can often make sufferers feel isolated and alone. While helplines such as Samaritans have long offered invaluable support to those in need, we have recently seen organizations capitalizing on the anonymity that the internet can offer, to engage people in discussion about difficult subjects. Launched last week, on “Blue Monday”, Replace the Face is an interactive music video which brings viewers together to watch an evocative short film simultaneously. It assigns each viewer a…
  • Self-destructing book vanishes after 24 hours

    Springwise
    26 Jan 2015 | 10:56 am
    Add / Remove The online world is a wonderful maze of distractions, and consumers could be forgiven for allowing their attention to wander from whatever it was they picked up their tablets and smartphones to do in the first place. But multi-million selling author James Patterson decided he wasn’t going to let anything divert readers’ eyes from his latest novel Private Vegas. Over the last five days, Patterson has released 1000 advance digital copies of the thriller, dubbed the self-destructing book, complete with a 24-hour digital timer: when the time runs out, the book vanishes.
  • Two squirts of Sprayable Sleep will help insomniacs catch some zzzs

    Springwise
    26 Jan 2015 | 7:09 am
    Add / Remove This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding. For those who like to quickly check Facebook or catch a short Netflix episode on their tablet before they go to bed, doctors have some bad news — it's messing with your sleep. Devices emitting blue light affect levels of melatonin, a key ingredient for a good night's rest. Add in jetlag from business trips and constant city noise and that's a lot of consumers…
 
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    PR Newswire: Business Technology

  • Blizzard of 2015: Verizon Keeping Customers Connected

    27 Jan 2015 | 3:15 pm
    NEW YORK, Jan. 27, 2015 /PRNewswire/ -- While people may be rushing to get their "I Survived the Blizzard of '15" T-shirts at local stores, at Verizon we are focused in the Northeast on making sure that our communications networks remain up and running (which they are), and that our...
  • Former Congressman Mike Rogers Joins Hudson Institute

    27 Jan 2015 | 3:05 pm
    WASHINGTON, Jan. 27, 2015 /PRNewswire-USNewswire/ -- Hudson Institute announced today that the Hon. Mike Rogers, former U.S. Representative for Michigan's 8th Congressional District and Chairman of the Permanent Select Committee on Intelligence, has joined Hudson as a Distinguished...
  • Rockwell Razors Integrates Celery Pre-Commerce Platform

    27 Jan 2015 | 3:00 pm
    TORONTO, Jan. 27, 2015 /PRNewswire/ -- Rockwell Razors, creators of the Rockwell 6S customizable safety razor, enhance their online store with "pre-commerce" platform Celery. As Rockwell Razors begins its second phase of production, Celery enables customers to reserve Rockwell 6S...
  • Email Marketing - Global Strategic Business Report

    27 Jan 2015 | 2:59 pm
    DUBLIN, January 27, 2015 /PRNewswire/ -- Dublin - Research and Markets (http://www.researchandmarkets.com/research/882x3g/email_marketing) has announced the addition of the "Email Marketing - Global Strategic Business Report" report to their offering.      (Logo:...
  • Global Automotive Software - Strategic Business Report 2015

    27 Jan 2015 | 2:59 pm
    DUBLIN, January 27, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/vvlfpw/automotive) has announced the addition of the "Automotive Software - Global Strategic Business Report" report to their offering.      (Logo:...
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    Jeff Korhan

  • Modern Media: How to Build Your Business Reputation

    Jeff Korhan
    19 Jan 2015 | 12:05 pm
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 26 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich and I had a great conversation about the evolution of modern media in this episode, from the days when it was predominantly self-serving to where we are today. Being truthful, most of us will admit we’re still getting comfortable with learning to tell better stories and how to help our target audience, while of course…
  • Business Communication: How to Build Relationships with Technology

    Jeff Korhan
    13 Jan 2015 | 3:03 pm
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 25 of This Old New Business weekly business podcast with Jeff Korhan. You’ll find this episode to be an easy listen because Terry Brock is a natural storyteller. In addition to being a Hall of Fame speaker, Terry is known for discovering useful technologies, but more important, he has a knack for finding creative ways for using them well. You should also be ready to take notes too because Terry shares…
  • Business Podcasting: How To Start a Podcast

    Jeff Korhan
    3 Jan 2015 | 11:36 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 24 of This Old New Business weekly business podcast with Jeff Korhan. This is the 2nd of a two-part series on business podcasting. Last week we discussed How Every Business Can Benefit from Podcasting. In this episode we go into detail on how to get started. Note: There are some affiliate links associated with a few of the recommended resources within these notes, but only for products and services that I…
  • Business Podcast: How Every Business Can Benefit from Podcasting

    Jeff Korhan
    27 Dec 2014 | 12:52 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 23 of This Old New Business weekly business podcast with Jeff Korhan.  In this episode we dive into why every business should be podcasting – and how to get started. My journey with podcasting started long before our launch on July 26th, 2014. Many of my friends said: You have to start podcasting! After 23 episodes I now understand their enthusiasm. If anything, I would say they undersold the…
  • Buyers Seek Solutions to Meaningful Problems

    Jeff Korhan
    22 Dec 2014 | 2:58 am
    If your business is not enjoying the growth it deserves, then your buyers may not fully understand the meaning of the problems for which your products and services are the solution. I know, because my business recently made breakthroughs in this area. Action is the Result of Understanding Relationships between buyers and sellers develop when there is a mutual understanding. Many sellers assume the buyer understands his or her problem, and they therefore focus on the solution. It is vital to help people understand their current condition, and what happens if they do nothing. This can be…
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    SmartCEO

  • CPXi

    Vincent Dajani
    27 Jan 2015 | 11:29 am
    CPXi Mike Seiman Founder, CEO and Chairman of the Board Location: New York, NY Founded: 2000 Industry: Advertising technology TEAMWORK MAKES THE DREAM WORK CPXi is a global digital media holding company providing technology, services and processes that make digital more efficient and effective. The company has several distinct divisions, including: bRealTime, offering programmatic solutions for both demand- and supply-side partners; AdReady, delivering programmatic creative, media technology and services for agencies and marketers; and Consumed Media, creating unique content opportunities…
  • How to recover from CEO burn out

    SmartCEO
    26 Jan 2015 | 2:08 pm
    Almost by definition, CEO’s of growing companies are energetic, confident, hard working, creative, and passionate.  CEO’s are also human and at times they get frustrated, but then they work through the challenge of the day and regain their energy and passion. Unfortunately, if unchecked this energy and passion can erode and symptoms of burn out can emerge.  The Webster dictionary defines burnout as “the condition of someone who has become very physically and emotionally tired after doing a difficult job for a long time.”Below are some of the symptoms of…
  • The HR tipping point what Google already knows

    SmartCEO
    26 Jan 2015 | 1:28 pm
    Thought Leadership on Workplace Management presented by Levy Employment Law, LLC andRealHR Solutions. Often, we are asked by business owners why and when to invest in Human Resources. If you believe, as Google does, that building a remarkable brand requires attracting and retaining the right talent, developing employees and motivating performance, then the tipping point for you is now. Although the value of Human Resources has been debated for years, in the current business climate, there are increasingly more reasons to commit to a HR function, all of which have significant…
  • Ntiva, Inc.

    Vincent Dajani
    26 Jan 2015 | 8:47 am
    Ntiva, Inc. Steven Freidkin President Location: McLean, VA Founded: 2004 Industry: IT Two-Time Winner SCALING THE CHALLENGES OF GROWTH The founding vision for Ntiva, Inc. was to provide IT solutions for small and mid-sized businesses, and fashion an environment that stimulated growth for the company and for employees. Ntiva’s mission is preserved by hiring employees who fit the culture and have the same core values that Ntiva has created. Those values are also maintained through monthly meetings, corporate events, public recognition and a management team that leads by example. Quick Tip:…
  • Europ Assistance USA Inc.

    Vincent Dajani
    26 Jan 2015 | 8:17 am
    Europ Assistance USA Inc. Guillaume Deybach President and CEO Location: Bethesda, MD Founded: 1981 Industry: Travel Two-Time Winner MAKING THE RIGHT CHOICES A few years ago, Europ Assistance USA Inc. acquired a San Diego-based company that distributes and provides travel insurance solutions to leisure travelers. Leveraging that acquisition, and the enhanced distribution and service capabilities that came with it, has enabled the company to double its top line and triple its bottom line. The main lesson learned was that the cultural fit between companies is as important as the strategic fit of…
 
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    Roundpeg | Indianapolis | Web Design | Social Media | Marketing

  • What’s the Best Way to Reach You?

    Natalia Welch
    27 Jan 2015 | 4:00 am
    Once upon a time obtaining a phone number was the key to the castle. A simple phone number could lead to a Friday night date, a new friend or the beginning of a business connection. Now the castle has about 20 different passwords just to say hi. Where do you even begin with communication? “Friend me on Facebook” “Connect with me on LinkedIn” “Text me” “Here’s my email”. AHHH OVERLOAD. Wishing you had a magical letter delivering owl? I certainly am right now. Let’s dissect communication among new professional contacts and not let anyone sneak in your DM’s. Facebook Just…
  • Great Hero Images Without Photography

    Lorraine
    26 Jan 2015 | 4:00 am
    The current style for web design is to lead the page with a giant image. Strong visuals combined with just a little text pull the visitor in. When you look at a site like the one we designed for Artemis RX the image fills the entire screen with very little text to add to the story.  The bottom line, if you want to feel like this guy, push the button and get started. This design trend is great if you have the one terrific image, but what if you don’t? If your brand doesn’t tell its story with pictures how do you fill the space? Subtle and Professional This was the challenge we…
  • Networking in the New Year

    Anne
    23 Jan 2015 | 4:00 am
    It’s a new year (duh) which means it’s time to set new goals for yourself and your business. One thing you can do which will positively impact both is networking. Networking is a great way to build brand awareness and make new business connections, but you probably already knew that. Here are some easy tips to help put networking at the top of your to-do list for 2015. Define Your Goals Don’t go into a networking event without a plan. In an ideal world it would be great if you could just stroll into an event and talk to every person in the room and make tons of valuable…
  • Cool Tools for Digital Meetings

    Jarred
    22 Jan 2015 | 4:00 am
    Meetings don’t have to take place face to face anymore. The internet is filled with awesome conferencing software to make meetings possible over long distances or between users in different time zones. Google+ Hangouts: Google+ launched as a free and public social media platform in 2011 as a way for Google to compete with big players like Facebook and Twitter. While the platform itself has yet to gain wide acceptance as a social network, its video conference software called Hangout is one of the most streamlined pieces of communication software on the web. All you need is a Gmail…
  • Create a Brand Presence on Pinterest

    Natalia Welch
    21 Jan 2015 | 4:00 am
    Pinterest is a blast of beauty. It evokes desires, dreams and creativity to each of its users. So as a business owner, how do you create brand presence amidst the flurry of bright colors? And even further, what does creating a presence even entail? Simply stated, your Pinterest presence should look exactly like your business. It should evoke the same message you write within your core values and strive to inspire within your employees and customers. The only difference is, it’s not a written bullet point list, but rather a visual representation of your brand’s values and goals.
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    The Thriving Small Business

  • 6 Tips for Writing Press Releases

    Patricia Lotich
    21 Jan 2015 | 6:25 am
    This is a guest post by Mickie Kennedy, founder of eReleases. The Lost Art of Writing for Humans  For a long, long time, Google’s search algorithm could be manipulated using SEO techniques. This was a bane for anyone who wanted to publish a unique, journalistically appealing article – like a press release. Read the Full Article →The post 6 Tips for Writing Press Releases appeared first on The Thriving Small Business. You Might Also Like: Tips for Writing and Giving Performance Appraisals 7 Advantages to Writing Business Policies and Procedures Are Employment Headhunters…
  • 7 Things to Consider When Developing a Compensation Strategy

    Patricia Lotich
    13 Jan 2015 | 5:52 am
    A compensation strategy defines how an organization views and manages employee pay and benefits. The strategy serves as a guide and should be defined in a written document that clearly articulates the organization’s approach to compensation management. An effective compensation strategy serves to motivate current employees and attract new ones. Some people think of compensation as merely salary but the real cost of total compensation includes every aspect of employee benefits. Read the Full Article →The post 7 Things to Consider When Developing a Compensation Strategy appeared first on…
  • 11 Commonalities Among Successful Change Efforts

    Patricia Lotich
    7 Jan 2015 | 6:52 am
    Organizations reorganize internal structures and processes to better align with changing conditions and business demands or perhaps because of a crisis that affects the organization. This is done by stepping back and looking at the organization from a strategic perspective and making a plan for realignment and adjustments. The goal being, to get the organization closer to where it should be in terms of increased revenues, improved productivity, enhanced quality, cost savings and improved customer experience. Read the Full Article →The post 11 Commonalities Among Successful Change…
  • 7 Steps to Creating a Customer Service Strategy

    Patricia Lotich
    31 Dec 2014 | 6:50 am
    Thinking through and planning a customer service strategy is critical to the development of a strong service culture. Organizations need to incorporate customer service into their business goals and those strategies should be incorporated into employee goals to help the organization reach their customer service objectives. Employees only perform at the level they are managed and it takes great leadership to help employees understand the importance of the customer experience.   Read the Full Article →The post 7 Steps to Creating a Customer Service Strategy appeared first on The…
  • Thanks for Subscribing! -Merry Christmas!

    Patricia Lotich
    23 Dec 2014 | 8:56 am
    I love this time of year and thought I would share a couple of fun Christmas videos to get you in the spirit! The first one is: Mary Did You Know Little Drummer Boy! Great Christmas flash mob by the United States Air Force Band at the Smithsonian’s National Air and Space Museum. Read the Full Article →The post Thanks for Subscribing! -Merry Christmas! appeared first on The Thriving Small Business. You Might Also Like: Merry Christmas! Free IRS Business Training Videos Give to Others: What an Idea!
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    Fizzle

  • Why You Can’t Afford to Be a Generalist

    Corbett Barr
    27 Jan 2015 | 5:45 am
    If you consider yourself a generalist, here’s the good news: doing great work in the future will require the skills of a generalist, especially if you work independently or on a small team. And more and more of us are working independently these days. 40% of American workers will be freelancers by 2020 (and according to Freelancer’s Union, 33% of us already are) and freelancers need to be generalists to be successful. You have to know a little bit of everything. Company founders need to be generalists too. Running a business requires wearing so many hats! But here’s the…
  • Do Podcasters have to Blog? (FS089)

    Chase Reeves
    23 Jan 2015 | 5:00 am
    Adam is a podcaster. He’s good at it. He enjoys it. He also follows all the blogs and gurus you’re supposed to, and they all tell him: you’ve got to blog, got to tweet, got to facebook, got to be everywhere! He’s tired. He’s trying to do it all, and it’s time to hear our answer to his question: do I have to do everything? This question and 2 others from listeners on the show today. Enjoy! It’s better to listen on the go!    Subscribe on iTunes  Subscribe: (how to) iTunes, Soundcloud, Stitcher, RSS, Download Dear podcasters…
  • Blog Strategy 101: The 14 Step Video Guide

    Chase Reeves
    20 Jan 2015 | 5:00 am
    Below is a blog roadmap that not only attracts a thriving audience, but also has the path to a product built right into the strategy. The video below is one that many Fizzle members consider the most helpful video in our entire library. (Fizzle has over 430 lessons at the time of writing.) It comes from a course on the Essentials of Web Design for Business Builders. A few of the references are specific to course concepts (resource pages, C.R.A.F.T. method, etc), so don’t worry about those (or try Fizzle for $1 and cancel when you’re done). The video is an honest-to-god sharing of…
  • 27 Ways to Stumble on Unbeatable Content Ideas (FS088)

    Chase Reeves
    16 Jan 2015 | 5:00 am
    You may not feel like it, but you are absolutely skillful enough to create high performing and impactful stuff. (We’re talking about blog posts, podcasts, infographics, products, etc.) You’re capable of it, but if you’re like many of us indie entrepreneurs, you haven’t yet. The ideas are in your head, you want them to come out, you want to click “publish” and watch them spread, but they won’t come out on their own. They also won’t come out by staring within your own brain. You’ve got to knock them loose. In this episode you hear 27 ways to…
  • How to Painlessly Plan Your Next Business Project

    Barrett Brooks
    13 Jan 2015 | 5:00 am
    Why don’t entrepreneurs just get started on the projects they talk about all the time? We hear from aspiring and current business owners all the time who have dreams of taking on projects big and small, often times hearing from them multiple times about the same project. The answer is simple: fear. It’s fun to talk about a project and see the reaction on people’s faces when they acknowledge how brave you are to take on such an awesome project. But then, when we sit down at our computers or in our workshop or behind the microphone, that evil voice of self-doubt reminds us to…
 
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    The Sales Lion by Marcus Sheridan

  • 5 Reasons Social Media May be Totally Screwing Up Your Content Marketing

    Marcus Sheridan
    26 Jan 2015 | 7:33 am
    Before I go on my little diatribe here about social media and how it’s thwarting the content marketing efforts of businesses around the globe, let me just make one thing clear: I’m not anti-social media. I like it. I understand its uses. I’ve used it to generate business. So there, now that we’ve gotten that [...]
  • HubSpot Social Media Tool Deep Dive Interview with Lars Osterberg – HubSpot

    George Thomas
    24 Jan 2015 | 5:00 am
    In today’s interview we get to do a deep dive into the HubSpot social media tool. HubSpot’s very own Lars Osterberger  talks with us about what makes the HubSpot tool different than options like HootSuite and Buffer. We also look at the 3 main areas of the social media tool: Publishing Monitoring Reporting Yep, you read [...]
  • The Hubcast #26: Company Workshop Do’s & Don’ts for Successful Cultural Buy-In

    George Thomas
    21 Jan 2015 | 10:00 am
    The Hubcast Podcast Episode 026       Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Super excited about a possible future HubSpot item. I had one of [...]
  • Mad Marketing #43: The Key to Sales Departments Embracing Content Marketing

    Marcus Sheridan
    19 Jan 2015 | 5:09 am
    Well it’s that time again my friends. In this episode of the Mad Marketing Podcast we, as always, tackle a variety of marketing and life topics, many of which I’m sure you’ll find either rather funny or at least quite informative In this episode, we’ll discuss: Life as a professional speaker and the ups and [...]
  • The Hubcast #25: Sales Pipeline & Lead Generation Tips for Businesses

    George Thomas
    15 Jan 2015 | 5:00 am
    The Hubcast Podcast Episode 025       Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Marcus has been traveling all over the place. For a second week [...]
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    Head Startup

  • The honest reviews about real estate companies support residents

    admin
    24 Jan 2015 | 2:42 pm
      Today, many house owners are willing to sell their property because many reasons like immediate finance needs. It is very helpful to approach real estate companies as soon as the house owners have decided to sell their home. Residents in Auckland can sell house fast with the help of real estate Auckland companies. Some homeowners think that marketing is very important for the house sale. It is a fact, but marketing is not necessary when the homeowners are hiring the best buying companies. The experts in these buying companies will help house owners to get the best deals on their house…
  • Public trusts to serve poor people

    admin
    1 Dec 2014 | 1:30 am
      Nowadays, there are a number of hospitals and other service based organizations available in Ngati Paoa. Most of these organizations were profit based and private sectors that is only motivated to get more profits. But the Ngati Paoa Trust (Public trust) is the service based organization that is not motivated to get profits. The only mission of these kinds of trusts is to serve the poor people with what they needs. The charitable trusts and hospitals were useful for the poor people to get extensive care without any issues. The trusts were helpful for the poor people to get…
  • Best ways to get more income online

    admin
    18 Nov 2014 | 1:17 pm
      Nowadays, most of the people were interested to learn the language English because of its popularity. And if you are fluent in the language and able to teach it to others trough the internet then you can get more income in your free time. The only thing people have to do is Teach English overseas in their free time through the internet. The educational institutes were hiring professionals to teach their students. One can get sources of income with the help of their English language skills and talents. Any person can become as a teacher in the reputed institute and get their salaries…
  • Consider a few important things before choosing SEO service provider online

    admin
    17 Nov 2014 | 1:20 pm
      Do you have desires to use SEO services to promote your business online effectively?  You have to be careful while choosing companies that provide search engine optimization services. Many companies have started to provide these services without professional expertise and trained staff members. You have to choose the most reputable SEO Company online to get the desired support to make use of professional services at competitive prices. It is time to use the most advanced services from experts in the SEO. You have to be sure that you have a valid reason and goal to use a service from a…
  • Earthquake

    admin
    6 Nov 2014 | 7:46 pm
    Who can prevent the tragedy of Tangshan occur? Xiong Shukai yesterday afternoon, Wenchuan County in Sichuan province took place 7.8-magnitude earthquake. This is the second 32Years ago, the Tangshan earthquake and again after the worst natural disaster. Premier Wen Jiabao rushed to the scene, organizing rescue work. Despite heavy rainfall, causing landslides, traffic jams, brought great difficulties to the rescue work. But armed police officers, soldiers, medical staff and in all industries have launched an emergency plan, at full speed, most urgent sense of investment went into the rescue…
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    Ventureneer - Small Business

  • How Equity Crowdfunding Stands to Help Women in Business

    Guest Blogger
    19 Jan 2015 | 6:30 am
    By Clark Buckner Female entrepreneurs face certain obstacles that their male counterparts may never have to consider. For instance, according to Ventureneer Founder and President Geri Stengel, women in business typically “start with about half of the capital” that male entrepreneurs do. In her upcoming report on equity crowdfunding for women in business, Stengel hopes to reverse that trend. Rewards-Based Crowdfunding vs. Equity Crowdfinding Stengel notes the differences between the most well-known crowdfunding platform, Kickstarter, and equity crowdfunding platforms. Kickstarter…
  • How To Ensure An Angel Or VC Is The Right Match For You

    Geri Stengel
    20 May 2014 | 9:00 pm
    Like marriage, the relationship between an entrepreneur and her investor can go wrong. The relationship is more than just money and it’s important to know if you’re compatible. “You may not be getting married forever, but you are shacking up for a long time,” said Lori Hoberman, Chair of the Emerging Companies / Venture Capital practice, Chadbourne & Parke. read more
  • 8 Entrepreneurial Lessons From A Two-Time Olympic Champion

    Geri Stengel
    18 May 2014 | 12:31 pm
    Bet you didn’t know that playing sports frequently lays the foundation for women’s entrepreneurial success, according to From elite female athletes to exceptional leaders: For all the places sport will take you. Participation in sports correlates with leadership success. A whopping 80% of women executives played sports growing up, and 69% said sports helped them develop leadership skills that contributed to their professional success, according to From the Locker Room to the Boardroom: A Survey on Sports in the Lives of Women Business Executives. read more
  • How To Learn To Speak 'Entrepreneur' Like A Native

    Geri Stengel
    18 May 2014 | 12:26 pm
    Julia Pimsleur grew up speaking both English and French. No surprise, her parents developed the highly regarded Pimsleur Method of teaching foreign languages for adults. She knew the benefits of being bilingual — better memory, analytic abilities, and problem-solving skills. She also recognized the value of being multilingual in an increasingly integrated global economy. read more
  • Money's There If Small Businesses Know Where To Look

    Geri Stengel
    18 May 2014 | 12:20 pm
    The number of women starting businesses is soaring — it’s 50% higher than the overall rate of startup businesses. But the percentage of women-owned businesses that break through the $1 million glass ceiling is less than one third the rate for  businesses led by men. read more
 
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    The Shoeboxed Blog

  • How can I get my documents to Shoeboxed? A 2015 Refresher

    Emily Farrar
    20 Jan 2015 | 8:25 am
    As we head into a new year, we know that your workflows may have changed. Whether you live for inbox zero or are always on the go, we have a method of getting your documents to us quickly and easily. We constantly strive to offer new solutions to make your life easier and more productive! Here’s a quick recap of all the ways you can send your documents to Shoeboxed for processing. Gmail Receipt Sync: The first set-it-and-forget-it, automatic receipt processor! Simply link your Gmail account to Shoeboxed, and we’ll spot incoming receipts and automatically process them into…
  • Win $1,000 & Other Great Prizes with the 15 for ’15 Receipt Challenge!

    Emily Farrar
    20 Jan 2015 | 6:21 am
    Looking for a better solution to track your receipts in 2015? Enter the 15 for ’15 Receipt Challenge sponsored by Shoeboxed! The challenge is this: Submit 15 receipts to Shoeboxed by April 15, 2015 (Tax Day). You’ll be automatically entered to win one of three great prizes: $1,000 A ScanSnap iX100 Scanner One year of Shoeboxed The contest will run from January 15, 2015, through April 15, 2015 at 11:59p.m. To be eligible to win, you must have created a Shoeboxed account and submitted a minimum of 15 receipts during the entry period. Go here to enter! You’ll have a chance to select…
  • 3 Quick Improvements to Receipt Tables

    Emily Farrar
    14 Jan 2015 | 7:59 am
    This week, we released three quick user-requested upgrades to our receipt tables. Here’s what’s new: We fixed a bug that wouldn’t allow a receipt to be saved if the date field wasn’t filled in. We certainly recommend entering the date on every receipt, but if for some reason it’s blank, you can still save the receipt in your account. In the Vendor filter, all vendors are now sorted alphabetically to make finding what you’re looking for even easier. We’ve corrected the total of all receipts shown at the bottom of the receipt table. So if you apply a…
  • 6 Ways to Define Your Workspace at Home

    Shoeboxed Contributor
    13 Jan 2015 | 8:13 am
    If you work from home even part of the time, chances are, you struggle with distractions. You’re certainly not alone. While some distraction is perfectly natural, if it’s getting in the way of a productive day, it’s time to make a change. A home office that promotes concentration and creativity and protects you from diversions is simpler than you think—and we’ve got six tips to get you there. 1. Make room for work Of course, distraction is an issue at the office, too, but it’s more manageable because the entire space is dedicated to work and efficiency. You…
  • Download our new iPhone app today!

    Emily Farrar
    6 Jan 2015 | 6:39 am
    A new version of the Shoeboxed Receipt & Mileage Tracker for iOS was released to the App Store just a few hours ago – go get it! In this new release, we’ve expanded the options you can take after submitting a receipt through the app. So, you take a picture of a receipt (same as always), and now what? Swipe right to bring up new actions! For documents that haven’t been processed yet: Process automatically: Have our famously fast team of data verification experts enter the receipt details for you! DIY data entry: If you need the receipt immediately or want to use the…
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    ReachLocal Blog

  • 5 Things You Should Be Saying to Prospects When They Call

    Tamara Weintraub
    26 Jan 2015 | 9:02 am
    A phone call is the number one conversion many local businesses want from their prospects. But, when they do call you, does someone answer the phone? And when your staff does speak to prospects, are they asking the right questions to qualify them and move them toward a purchase? Here are the five things every local business should say to prospects when they call. 1.) Hello. The simplest answer is often the right one. Simply answer the phone when it rings, and you’re already ahead of the game. But too often, local businesses phones go unanswered, letting them ring and ring. Or, they send…
  • Get The Guide: Power Your Advertising with Retargeting Technology

    Amy Neeley
    22 Jan 2015 | 12:40 pm
    You’ve invested a lot in organic and paid advertising to drive visitors to your website. So wouldn’t you like to stay top of mind with a website visitor after they’ve left, but may not have contacted you? Or, have you ever wondered how you can create brand awareness for your business with consumers who’ve used search terms related to your products or services but didn’t find you? Retargeting advertising can help you to accomplish both – and help bring these lost consumers back to your website. This free guide explains how ReachRetargeting uses the power of both search and site…
  • The Small Business Twitter List

    Tiffany Monhollon
    20 Jan 2015 | 8:00 am
    Looking for some fresh insights into local marketing or small business to add more knowledge to your Twitter stream? We present The Small Business Twitter List of great accounts for local businesses to follow, with insights on small business, entrepreneurship, technology, digital marketing, and more. Follow these accounts to kickstart your business and online marketing in this year. Have someone you’d nominate to add? Scroll down and share your submission! Small Business & Entrepreneurship Melinda Emerson: Author of Become Your Own Boss and host of #smallbizchat, Melinda offers small…
  • 7 of the Most Essential Marketing Tips for Legal Services

    Tara Banda
    16 Jan 2015 | 9:18 am
    When it comes to getting new clients, attorneys and other businesses providing legal services rely heavily on timeliness. From making sure that prospective clients find them quickly to having the tools in place to respond to people as soon as possible, being the first to call back can be what signs new clients. In this infographic from Google, you’ll learn how people use the web to find legal businesses like yours and stats that prove it. Plus, we provide a few marketing tips based on these insights for legal service providers to make sure that you’re the one consumers choose. Stat: 74%…
  • Local Businesses Need Software WITH Service – Not SaaS

    Sharon Rowlands
    15 Jan 2015 | 1:14 pm
    As we put an old year behind us and start fresh with a new one, I want to talk about an issue that touches on the very core of local business’ ability to successfully employ digital marketing technology, or, for that matter, any software. In 2015, I believe we will see Software with Service take hold over the traditional Software as a Service (SaaS) technology model. This new model – aimed at time-starved local businesses – acknowledges that the do-it-yourself approach to integrating technology into local business is failing far too many organizations. It recognizes that…
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    Women Unlimited Worldwide

  • Ep30: The author entrepreneur business model with Steve Scott

    Julie Hall
    27 Jan 2015 | 5:34 am
    In episode 30 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Steve Scott, an author and entrepreneur who has written over 40+ books on Internet Marketing, Self-Publishing and Productivity, including his most successful books Habit Stacking and The Daily Entrepreneur. We talked about his business model and also his successful internet marketing history that eventually led him to his self-publishing career. Listen below or go to iTunes or Stitcher to Subscribe and download it to your smart phone play pause mute unmute Update Required To play…
  • The future of business is the “mesh”: Inspiring Ted Talks

    Jayne Ryan
    26 Jan 2015 | 1:05 am
    This is a really interesting Ted Talk by Lisa Gansky – Entrepreneur. Lisa gives us her insights into the future of business and technology from the point of view that ‘sharing trumps ownership’, as a way for customers to consume services and products. Worth a listen (even if you’re not a tech head!)…and could well be a conversation starter if you’re brainstorming ideas for a new business or enterprise. Lisa Gansky, author of “The Mesh,” talks about a future of business that’s about sharing all kinds of stuff, either via smart and…
  • Ep29: Mike Southon on how to create a successful microbusiness

    Julie Hall
    22 Jan 2015 | 1:32 am
    In episode 29 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Mike Southon. Mike is a serially successful entrepreneur, best-selling business author and one of the world’s top business keynote speakers on entrepreneurship, intrapreneurship and sales. Listen below or go to iTunes or Stitcher to Subscribe and download it to your smart phone play pause mute unmute Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin. This week’s guest Mike is co-author with Chris West of The…
  • Is branding really essential for a business as small as mine?

    Karen Hardie
    20 Jan 2015 | 1:15 am
    In my business, I always get asked…What is branding and is it really essential for a business as small as mine? When small business owners approach me after hearing that I’m a Branding Consultant, they will often ask me to design a logo for them or re-design their website. ‘But they are just visual representations of your brand you understand?’ I say ‘What’s your strategy, what’s your brand all about?’ To which I’m often met with blank faces. Coming from a corporate background myself, having worked for some of London’s biggest advertising agencies and with some of the…
  • The dos and don’ts of increasing your prices

    Carole Bozkurt
    19 Jan 2015 | 1:00 am
    Have you been charging the same price for the past few years? Are your clients telling you how amazing your work is? If either of these are ringing bells for you, then it could be time to think about increasing your prices. This, however, can be one of the toughest steps to take as a small business operator. In fact, even big companies are hesitant to increase their prices in case it ends up costing them in the long run. Keeping clients on side The main reason why boosting your prices can be tricky, is that once your clients are accustomed to paying a certain amount, it can be difficult to…
 
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    Firefly Coaching

  • Marketing Tips for Small Business Owners from Bas Welling on How to Stand Out and Be Visible

    Stephanie Ward
    23 Jan 2015 | 5:32 am
    Bas Welling of Wefilm shares his top marketing tips for small business owners. Click here to view the embedded video.   Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:   Curiuos about the kind of work Bas and his brother create, check out this video. What’s your biggest take away? What will you do differently in your business? Share your thoughts in the comments section below. Marketing Tips for Small Business Owners from Bas Welling on How to Stand Out and Be Visible is a post from: Firefly Coaching
  • Small Business Owners: This App Will Revolutionize Your Writing

    Stephanie Ward
    16 Jan 2015 | 12:59 am
    As a business owner you know that writing is part of the gig. There’s your website copy, emails, blog posts, event descriptions and more. You may love writing, you may feel indifferent about it, or it could be that you rather loathe writing. No matter what your take on writing is, I’m going to share a sweet tool that’s gonna rock your world and make you write more than you ever have before. Click here to view the embedded video. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below: Dragon Dictation is available in many langauges. Download…
  • Two Ways Your Website Might Be Letting You Down

    Stephanie Ward
    19 Dec 2014 | 12:46 am
    Your website is your home. It’s the place where you connect with people and where you sell your products and services. You wouldn’t want people to drop by and find your house a mess. Or worse, if you invited them to visit and they got lost because you unknowingly gave them the wrong directions. That’s what happens when links on your website don’t work. If you haven’t checked your website in a while you could be missing out on two important things, connections and sales. Watch this short video to find out what you can do to prevent this from happening to you.
  • How to Build an Engaged Community, Marieke Hart’s Practical Marketing Tips

    Stephanie Ward
    9 Dec 2014 | 3:14 am
        Marieke Hart is the co-founder of Thuisafgehaald, a Dutch platform that lets people share their meals with their neighbors. The English language version of their platform is Shareyourmeal. What a wonderful concept that connects people and helps people express their passion for cooking. The sharing economy has emerged and is growing. I love this quote that Marieke shared during a recent talk. “Technology connects us, humanity unites us.” Lisa Gansky Click to Tweet I asked Marieke to share her top marketing tips and they may surprise you. It’s all about going…
  • You Probably Have No Idea You’re Making This Promotion Blunder

    Stephanie Ward
    5 Dec 2014 | 1:23 am
        On a daily basis I see a lot of business owners making one big mistake when they announce and promote their latest creation. It happens frequently on Facebook and other social media platforms as well. It also happens in ezines, blogs, videos, website copy, sales pages, and during speaking engagements. Basically, it can happen on any platform or in any situation where you can communicate. The blunder these business owners are making is that they make the message all about them instead of making it about the people they are serving. I don’t think it’s intentional. And I truly…
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Why Planning Is The Most Important Step In Your Website Design Journey

    Sydni Craig-Hart
    20 Jan 2015 | 6:00 am
    You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case. The problem is that most small business owners take a “looks” approach when they start their website design. They pick the colors, they have a vision for ideas that they want to convey with imagery, and they have some ideas for sweet doohickies that will make it all cutting edge… and that’s it. What they’re missing is the functionality and strategy that needs to go into…
  • How to Get New Clients…When You Didn’t Follow Up Like You Should Have

    Sydni Craig-Hart
    15 Jan 2015 | 6:22 am
    It's happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball. All is not lost! Here's how to re-capture the opportunity and turn a mis-step into a win! What do you think of these 5 steps? Share your thoughts with me below! The post How to Get New Clients…When You Didn’t Follow Up Like You Should Have appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • 5 Simple Steps To More Clients Within 90 Days

    Sydni Craig-Hart
    8 Jan 2015 | 6:41 am
    Problem: “I don’t have enough clients” Solution: Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic. Instead of allowing fear to paralyze you, use your energy to take these action steps: Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients.Not working on increasing your Twitter followers.Not showing up at your local community chamber of commerce event “just…
  • Goal Setting That Actually Works: How To Achieve More In 2015 (Part 3)

    Sydni Craig-Hart
    24 Dec 2014 | 8:00 am
    Why do so many small business owners set goals and fail to accomplish them? As we’ve seen in Part 1 and Part 2 of our goal-setting series, one of the biggest reasons for failure has to do with setting goals that are simply too big. Instead of declaring what you’d like to achieve in 2015 over the course of 12 months, it’s much more effective to break up goals into manageable 90-day cycles. Once you’ve set 90-day goals as recommended in Part 1, and broken those goals down into manageable action steps as recommended in Part 2, the next step is monitoring your results. In Part 3 of our…
  • Goal Setting That Actually Works: How To Achieve More In 2015 (Part 2)

    Sydni Craig-Hart
    17 Dec 2014 | 6:00 am
    In Part 1 of our 3-part series on goal setting in 2015, we covered the importance of creating 90-day cycles in order to achieve your goals throughout the year. Remember that for most small business owners, huge, sweeping goals and/or changes don’t stand the test of time. Goals are much more likely to be realized when approached in smaller 3-month cycles. In Part 2 of our series on goal setting in 2015, we’ll show you how to break 90-day goals down into prioritized action steps. Breaking Goals into Action Steps In Part 1 of this series, we used the big goal of publishing a book as an…
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    Perfect Balance Marketing

  • Top 9 ways to optimise ecommerce landing pages

    Lucy Thornton
    9 Jan 2015 | 1:23 am
    by natalieschochwp.
  • Facebook Business pages get a new look

    Lucy Thornton
    14 Mar 2014 | 4:03 am
    If you are one of the millions of business pages using Facebook to connect with customers, build loyalty, drive web traffic, research your audience and make sales, then you’ll want to read this…. The only constant is change, and never is that more true than with Facebook, which makes little changes to its design and […]
  • Facebook introduces ‘Trending’ topics

    Lucy Thornton
    26 Jan 2014 | 3:28 am
    Facebook has recently introduced a ‘Trending’ section to individual Facebook pages, similar to Twitter’s ‘trending’ panel. Chris Struhar, Engineering Manager at Facebook, explains: Today we’re announcing Trending, a new product that’s designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook. As with a lot […]
  • 10 Holiday Marketing Tips

    Lucy Thornton
    22 Nov 2013 | 2:59 am
    The weeks leading up to Christmas offer valuable opportunities for businesses to boost sales, get noticed and and build long-lasting relationships with customers that continue into 2014. Here are ten Holiday Marketing Tips that you can put into practice today to see results tomorrow and beyond.
  • 14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC]

    Lucy Thornton
    5 Nov 2013 | 9:04 am
    If you’re reading this, then you’re online (duh) and you probably have a company website.  Maybe you have a Facebook page, a Twitter account, a LinkedIn company page…. maybe even a blog. Social media is essential to many businesses looking to connect with customers and reach new markets…. But what will next year hold for […]
 
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    Women Entrepreneurs - The Secrets of Success blog

  • My #1 Secret to Productivity: Batching

    26 Jan 2015 | 4:00 am
    by Ali BrownOne of the most exciting parts of starting and growing a business for most of us is the freedom that comes with being an entrepreneur. No one else dictating our schedule, how we work, or even what we’re working on. I remember those first days after I walked out of my last real job in NYC, practically singing “Born Free”!But then the following week, I was humming a different tune…
  • Book Review: The Art of War for Small Business

    23 Jan 2015 | 4:00 am
    The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu by Becky Sheetz-Runkle My rating: 5 of 5 stars There are a lot of advantages to running a small business over a larger one, though often small business owners may feel overwhelmed when they try to keep up with the big players. The Art of War for Small Business by Becky
  • 5 Creative Ways To Achieve Your Goals In 2015

    21 Jan 2015 | 4:00 am
    by Miata Edoga I’m sure by now you’ve heard the acronym SMART when referring to goals. That means that your goals should be: Specific Measurable Actionable Realistic Time-Sensitive Example: Instead of, I’d love to lose some weight this year, a SMART goal would be: I’ll lose 15 pounds by July 1st. My Problem With SMART GoalsReally, I don’t have so much of a problem with them….as much as I
  • Martin Luther King Jr Day - A Day of Service

    19 Jan 2015 | 4:00 am
    "Whatever affects one directly, affects all indirectly. I can never be what I ought to be until you are what you ought to be. This is the interrelated structure of reality." -Martin Luther King, Jr. Rev. Dr. Martin Luther King, Jr. was a vital figure of the modern era and a pivotal figure in the Civil Rights Movement. His lectures and dialogues stirred the concern and sparked the conscience
  • How to Prioritize All the Stuff You Have to Do

    16 Jan 2015 | 4:00 am
    by Christine KaneWhen you start your business, you’ll eventually get overwhelmed by all there is to do. You’ll wonder how entrepreneurs get it all done. You’ll wonder if something is wrong with you.If you’re jumping from a job to entrepreneurship? Well, then the overwhelm might be multiplied, especially if you had a job that allowed you to stay strictly in your skillset and “let marketing
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    Image Design Blog

  • Ralph Gibson at Leica

    John Simoudis
    21 Jan 2015 | 6:01 am
    Ralph Gibson - Live at Leitz Park from Leica Camera on Vimeo.Visit me at: www.simoudis.com
  • How to create a compelling presentation.

    John Simoudis
    12 Jan 2015 | 6:58 am
    Yesterday I sat down with a colleague who is thinking of pitching a new project to a couple of companies. He is in the middle of a career change and the last few months he has been undergoing a soul-searching process that is familiar to those who are between projects or positions. He asked me to look at his deck and propose some ways to polish it.My first instinct is to always go through the content of a presentation in its present form and see if it captures my interest. My friend’s concept was intriguing but his verbal explanation of it did not match the content that was written for it so…
  • Danny Macaskill: The Ridge

    John Simoudis
    19 Dec 2014 | 1:58 pm
    An amazing piece of adventure cinematography and daredevil bicycle riding. It will leave you breathless.Visit me at: www.simoudis.com
  • The mentor, the master - Harry Pearson, 1937-2014

    John Simoudis
    14 Nov 2014 | 6:41 am
    I'm sitting down to write my thoughts about HP, and this photo of him by Joseph Weiss does not do him justice. Harry, infinitely inquisitive, must have been trying to get to know more about the photographer than reveal of himself. Yet there is still that Pearson sly smile just about to appear.To think of Harry physically gone seems like a scientific impossibility. Harry inhabited the ether better than anyone I have ever known. He would appear out of nowhere and disappear just as fast.There was the 4am email with a celestial transit or a link to an article about a new artist about to appear at…
  • AlienSkin Exposure 6 - Review

    John Simoudis
    8 Jul 2014 | 9:32 am
    Alien Skin introduced Exposure, its film simulation Photoshop plugin a few years ago. It was one of the first - if not the first - plugin that allowed photographers to simulate popular film stocks in Photoshop.I am a huge fan of Polaroid films and I have used many plugins and actions over the years that tried to simulate those emulsions, some more successfully than others. When I used Exposure 3 (the first version I owned) I instantly fell in love with the way it rendered some of Type55 film emulsions.Now in its 6th version, Exposure is a very mature mature plugin that has so many tricks up…
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    Small-Business

  • 6 Panda-Friendly Tips for Press Release Success

    Susan Wilson Solovic
    27 Jan 2015 | 8:00 am
    In Wild West days of the world wide web, if an entrepreneur could manage to send out enough filled with relevant keywords linking back to her website, then her job was done. Her website ranked high for key search terms, business boomed, and everyone was happy. Well, that is, except for everyday web users who were simply looking for relevant information and not a press release stuffed with keywords. Everyone was learning how to use the Internet for optimal effect back in those days, but times have changed. Search engines like Google have realized that they need to provide the best search…
  • #310 Advice from John Sculley, Melinda Emerson, Charles Archer, and Robert Rich

    Barry Moltz
    27 Jan 2015 | 7:02 am
    Episode 310 of Business Insanity Talk Radio features a very special guest. Mr. John Sculley, former CEO of Apple and Pepsi, is on the show to share advice for small business owners, including his lessons learned from a very successful career. Next, the small biz lady shares how to transition from a job to becoming your own boss. With Charles Archer we talk about how to get a team working together. Finally, we tell you about the solution to buying something and then seeing it for less somewhere else. Check Out Business Podcasts at Blog Talk Radio with Barry J…
  • Will Your Office Pool Score a Touchdown or Will You Get Called for a Penalty?

    Susan Wilson Solovic
    27 Jan 2015 | 6:47 am
    Those office football pool signup sheets that get circulated may be one of the earliest forms of workplace social media. We post our guesses and look at what spaces all of our friends have claimed. And along with being a way to bring people together in a shared experience, workplace football betting pools have another common trait with modern social media: They can be terrible for office productivity. Is this even legal? That’s one of the issues we need to sort out as SuperBowl Sunday looms large on the horizon. Other major issues are the legality of workplace betting and your…
  • What Every Small Business Needs to Stop Doing in 2015

    Susan Wilson Solovic
    26 Jan 2015 | 8:01 am
    To successfully market their business and drive new leads, small businesses need to keep pace with the evolution in digital marketing. But, doing so can be a challenge for time-strapped business owners. How can you make sure your marketing is still effective? Here are three things small businesses need to stop doing in 2015 to make sure they’re getting the most out of their marketing. 1) Ignoring the Importance of the Mobile Web One big mistake small businesses need to stop making in 2015 is ignoring the mobile web. In a recent reader poll at ReachLocal, we found that this was , with 30…
  • This Week in Small Business: News and information to boost the financial state of the union

    Susan Wilson Solovic
    26 Jan 2015 | 7:52 am
    While President Obama and the Republican Congress argue over who has the best plan for the middle class, small business owners and aspiring entrepreneurs continue to take matters into their own hands. If you’re in that group, some of these articles and news stories from this week should help you achieve your goals. Find the topics that concern and interest you most, then dig in. Leadership and Inspiration Are you looking to pick up some college coursework to boost your small business success, or need to give college degree advice to a family member or friend. Here are five degrees . And…
 
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    Constant Contact Blogs

  • Master the Mobile Marketing Challenge for Your Small Business

    Susan Solovic
    27 Jan 2015 | 8:00 am
    Right now in marketing there is quite a lot of “blurring” between mobile marketing and local marketing. It’s easy to understand because there is a large area where these two categories overlap. Much mobile marketing is local and much local marketing gets consumed on mobile devices. Further, we’ve seen how successful mobile marketers have scored big in e-commerce shopping. I could list several bullet points of tips, but I think there’s one big concept that dictates almost everything else when it comes to marketing on mobile devices to boost local — and ecommerce — sales. That…
  • How to Interpret Your Survey Data and Make Smart Business Decisions

    Rachel Krug
    26 Jan 2015 | 9:00 am
    When you conduct an online survey, it’s important to have a plan in place to interpret your results. After all, what good is collecting feedback from your customers if you’re not going to be able to use it? With so much going on, it can be difficult to find the time to sit down and review your results. But if you’re not taking the time to review the feedback you’ve received, you could be missing out on a valuable opportunity to grow your business and improve the experience you’re offering customers. Consider this example: An alumni association is planning an event for its members.
  • What is CASL?

    Ryan Pinkham
    24 Jan 2015 | 6:00 am
    CASL is short for the Canadian Anti-Spam Legislation that went into effect on July 1, 2014. What is CASL? CASL intends to protect electronic commerce in Canada by deterring damaging and deceptive forms of spam, such as: Identity theft Phishing Spyware What does CASL require from businesses? CASL requires all business to obtain and document consent to send commercial emails to Canadians. This means that if you have Canadian email addresses in your email marketing database, the law is applicable to you even if your business is based in the U.S. or any other country outside of Canada. What do…
  • Email Marketing Explained By My 5-Year-Old

    Tammy Kahn Fennell
    23 Jan 2015 | 6:09 am
    Recently, the word “engineer” came up while I was driving in the car with my 5-year-old son. I asked him what an engineer is and from the rear view mirror I could see him thinking for a second. Then he said confidently: “An engineer fixes problems that need to be solved.” Wow, I thought, that was pretty good. “So,” I asked “do you think you would ever be an engineer? “Well, Mommy, I have been already!” he exclaimed. Confused at what my 5 year old was getting up to while I was at work, I asked him what he meant. He replied “At the science museum Daddy and I had to design a…
  • We Believe You Have a Real Advantage Over Big Business

    Gail Goodman
    22 Jan 2015 | 6:30 am
    Here at Constant Contact, helping small businesses succeed is the motivation behind everything we do. We feel so strongly about our mission that we created the Promise (you can view the Promise video at the end of this post). With the Promise we are holding ourselves accountable — to ourselves and to you. The Promise’s message isn’t new. It’s something Constant Contact has believed and lived for years. But what is new is that by “going public” with our Promise, we’re putting ourselves on the line — the same way you put yourself and your business on the line for your customers…
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    UBC - a place of mind

  • New Year, new research offers hope for curbing old habits

    27 Jan 2015 | 11:51 am
    UBC prof. provides five tactics for sticking with a healthy exercise routine.
  • Arbutus Medical Invited to New Social Accelerator

    27 Jan 2015 | 9:45 am
    Arbutus Medical, a team of UBC biomedical engineers and recent graduates of entrepreneurship@UBC’s Lean LaunchPad program, is one of five teams to receive a placement with Coast Capital Savings Innovation Hub. The Innovation Hub, run by the Sauder School of Business Centre for Social Innovation & Impact Investing, will provide each enterprise with expert coaching, […]
  • What we talk about when we talk about fishers

    27 Jan 2015 | 9:35 am
    Posted by:  Xiong Zhang Blog-Xiong.png There is a tendency in marine science and conservation to overlook the wisdom and experience of fishers. We have a lot to learn from fishers. There is a tendency in marine science and conservation — particularly in China, where I work, but in many countries — to overlook the wisdom and experience of these people who actually spend the most time on the water, working with fish. Instead we must look to the “experts,” the biologists and ecologists. Or so the thinking goes. Image Thumb - Square (used in Newsroom listing): …
  • CFP – Visions of The Sixties (11.1)

    26 Jan 2015 | 1:25 pm
    Deadline for draft submissions: March 6, 2015. The Sixties was a period of radical change, revolution, and major political and social upheaval. Following Arthur Marwick’s definition of the period as one that extends from...
  • The rise of phobias, from spiders to beards to zombies

    26 Jan 2015 | 11:48 am
    The Province Sun Jan 25 2015 By: Paul Luke Link to full text A growing number of North Americans are suffering from phobias, experts say. Ingrid Söchting, director of UBC’s psychology clinic, says stress can drive phobias. In costly cities such as Vancouver, the potential for phobias is high due to huge financial pressures. “All […]
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    Cash Protection Agency Ltd

  • UK individual debtors owe 12 weeks’ wages

    admin
    26 Jan 2015 | 3:30 am
    Photo Credit: Dave McLear via Compfight cc The average individual debtor in the UK would have to devote nearly three months’ wages to servicing their debts in order to clear them completely, according to figures from R3. In their latest report, the Association of Business Recovery Professionals list the average individual debt in the UK at £5,534, excluding mortgages and student loans. For comparison, R3 cite average weekly earnings of £481 for a typical UK employee, and rent of £770 per month. Combining these figures together, it would take 12 weeks for the typical debt to be…
  • Bankruptcy reforms change low-value debt recovery

    admin
    23 Jan 2015 | 1:00 am
    Photo Credit: mjtmail (tiggy) via Compfight cc Alterations to the rules surrounding bankruptcy and Debt Relief Orders could change the way low-value debt recovery takes place on behalf of creditors, according to R3. The Association of Business Recovery Professionals’ president Giles Frampton explains that the proposed changes include raising the minimum threshold for creditor bankruptcy petitions from £750 to £5,000. Doing so corrects the anomaly caused by the threshold not rising with inflation during the past 30 years, which has led to it being a relatively low amount to force…
  • Debt recovery tips

    admin
    21 Jan 2015 | 1:00 am
    Photo Credit: B4bees via Compfight cc   The debt recovery landscape has changed a lot in recent months, with new EU legislation and initiatives like the Prompt Payment Code – so what are the newest debt recovery tips? Here are just a few suggestions that might help you to make the most of the latest tools at your disposal. 1. Terms and Conditions With all the new legislation in place, it’s smarter than ever to make sure you have clear payment terms and conditions that all of your customers sign up to. But you can’t just bring these out when you send your invoice –…
  • 1,000 Scottish firms face insolvency

    admin
    19 Jan 2015 | 4:50 am
    Photo Credit: via Compfight cc The coming 12 months are likely to see 1,000 Scottish companies enter into insolvency proceedings, with a possible 12,000 individuals facing bankruptcy, according to BDO. A report from the business advisor suggests that despite a generally improving UK economy and optimism in some sectors, north of the border the economic shocks are not yet over. BDO business restructuring partner Bryan Jackson said: “For many companies and individuals there is the prospect of another year of standing still as profits remain flat and incomes are static. “The…
  • Working with CPA – how do we work?

    admin
    16 Jan 2015 | 1:00 am
    Photo Credit: thetaxhaven via Compfight cc If you’re thinking of working with CPA, you might want to know more about how we work, and particularly what it’s like to have us working on your behalf. We’re proud of our commitment to our customers, so we’re always happy to share more information about our approach – and how it differs from some other debt recovery agencies. First of all, although we’re a one-stop shop for credit control and debt recovery, we do not offer a cookie-cutter service – each debt is measured on its own merits, and each debtor is…
 
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    Small Business Bliss

  • Get in touch with your inner Spielberg & start making your own online videos

    Martina Iring
    22 Jan 2015 | 9:50 am
    This is a guest post from Colette Nichol of Story Envelope Media. The magic tool If you knew for a certainty that there was a tool that had the incontrovertible power to help you connect on a deeper level with your customers and make you stand out in their memory, would you use it? What if that same tool would, over time, result in more sales and more of exactly the type of customers you want? Then would you use it? Maybe you would. Or then again, maybe you wouldn’t. As creatures of habit, we humans can often find ourselves suffering under the weight of a deep-seated aversion to change. So…
  • Intention setting and up-shifting into the New Year

    Martina Iring
    11 Jan 2015 | 1:14 pm
    “You are the master of your life – you are the master of your mind – you have the power to change the way you think and feel. You have the power in you to achieve your goals, to become the person you want to be, and to live the life of your dreams.”   ~ Zlatoslava Petrak, 
Author Last year, I decided that instead of setting New Year’s resolutions in the typical way, I would choose intentions that would guide my actions and act as the grounding force for all that I was looking to accomplish. (You can see the post about that here). By doing this, I found that I…
  • My fav posts of 2014 to power your small business journey

    Martina Iring
    10 Dec 2014 | 8:16 am
    2014. A year with a lot of changes with online marketing and social media. Perhaps, a year with a lot of changes in your small business. Beyond that, maybe even a year with a lot of changes for you personally. The tides are soon approaching to wash away 2014, and bring new waves of change for 2015. The dawn of a new year is always a great time for reflection and for planning ahead. Being the busy small business owner that you are, you may have missed some of these posts throughout the past year. I’ve compiled a round-up to get you caught up and ready to move on into the new year…
  • How to talk about yourself on social media (or how to sell without selling)

    Martina Iring
    3 Dec 2014 | 4:33 pm
    What is the point of being on social media? Many business owners will be quick to reply – to make money! And while that is certainly a valid goal, direct sales cannot stand as the be-all and end-all reason for getting social. Some other goals for social media might include: Driving traffic to your site Increasing awareness about your business and your services or products Establishing yourself as a credible specialist in your field and educating fans about your industry Keeping your business top of mind so that when someone needs your service or offering, they think of you Creating and…
  • Honour your flow

    Martina Iring
    19 Nov 2014 | 8:08 am
    A lot of the advice that I’ve read for business success and productivity revolves around the idea of motivation and dedication to getting stuff done, no matter the weather. On some level, this definitely resonates with me. Sometimes, you do need to push yourself a little. If you always followed your ‘I don’t feel like working’ whims, you most likely would get a lot less done, am I right? I know that for me, I can often push through the road blocks by just getting started. Like with this blog post – I didn’t really feel like writing when I woke up this morning, but let me tell…
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    Surefire Social

  • New Years Resolutions That Set Up Your Marketing Strategy for Disappointment

    Chris Marentis
    19 Jan 2015 | 6:52 am
    While every day is a new opportunity for positive change, there is something particularly inspiring about January 1st. Whether it’s the marketing strategy your business has or focusing on sustainability, New Year’s resolutions are great ways to set goals for the coming year. Unfortunately, it’s easy to set goals that are just plain unrealistic. Don’t waste your resolution; make it achievable to set yourself up for the most successful year yet. Here are four common resolutions to avoid. Overcommitting What would you do if you had ten extra hours in the day? Most of us would probably…
  • Which Does Your Online Marketing Strategy Need More: Website vs. Social Media

    Chris Marentis
    7 Jan 2015 | 12:40 pm
    Although there is no one-size-fits-all formula for a winning online marketing strategy, there are some general guidelines to follow that can help you determine where to invest your efforts. While ideally your company should have both a great website and the social media content to supplement it, it really comes down to knowing your business and which platforms serve it best. Here are some of the pros and cons of investing your marketing efforts in a professional website versus social media content.   Websites The greatest advantage to curating the perfect website is that you have total…
  • Google My Business Updates Can Help Your Online Marketing Plan

    Chris Marentis
    23 Dec 2014 | 7:00 am
    Thanks to recent updates from Google, it’s now easier than ever for consumers to find local businesses in their area. Now marketers can use Google My Business as a component of their online marketing plan to enable customers to zero in on your business in their neighborhoods. Overall, the product is great for small neighborhood businesses that are looking to attract more walk-in traffic. Best of all, the additional web traffic that Google My Business generates has no monetary cost; all it takes is some time and effort to set up. How to Get Started with Google My Business Almost any local…
  • Most Effective Marketing Strategies for 2015

    Chris Marentis
    18 Dec 2014 | 7:00 am
    Now that 2014 is winding down, it may be a good idea to start crafting your strategic marketing plan for 2015—if you haven’t already. Although the principles of effective marketing never change, there are always some changes in technology and the way consumers interact with businesses online that may change the way you want to approach marketing next year when it comes to your marketing strategies. Consumers now expect to interact with your company on a variety of devices, including wearable technology. Here are some of our favorite tips for attracting more online consumers next year:…
  • Google Wants Websites to Have a Responsive Web Design

    Sean Kidder
    12 Dec 2014 | 12:05 pm
    Now that more and more of your customers are using their mobile devices to find local businesses, it’s more important than ever for internet marketers to make sure their websites are mobile friendly with a responsive web design. Google knows the importance of mobile friendly websites, too. Without mobile users, it would lose more than half of its user base. That’s why it’s practically begging businesses to make sure their websites are mobile friendly. How to Determine Whether Your Website Is Mobile Friendly Not sure if your website is mobile friendly? Helpful as always, Google has…
 
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    The Entrepreneurs Club of America

  • Outlook Effects Outcome

    Kasey Marlow
    23 Jan 2015 | 9:37 am
    It’s that time of year when we start forecasting overall expectations for 2015. What is the outlook for your business, personal and family goals for next year? Is it positive or negative?
  • Entrepreneurs Club Radio – Monday January 26, 2015 – Guests Scott Sofer and Dian Helbig

    Kasey Marlow
    23 Jan 2015 | 7:11 am
    Scott Sofer – President of Bickford Flavors and Barron Hydraulics Will be talking about our STS/Shark Tank Meetings at the Willoughby Brew Pub. Anyone with a product or startup idea can present it to the group for feed back. Several companies have been started with the STS help. Diane Helbig, founder of Seize This Day Coaching
  • Richard and Betty James – Slinky

    Kasey Marlow
    21 Jan 2015 | 9:35 am
    In 1944 he was a Navy tool worker and she was a homemaker. One night they saw a spring coil fall off a table and had one of those moments of destiny. The kind that can change your life forever. Why not make a spring coil toy?
  • Inspirational Quotes for the Entrepreneur

    Kasey Marlow
    18 Jan 2015 | 9:02 am
    “Your smile is your logo, your personality is your business card, how you leave others feeling after an experience with you becomes your trademark.”  Jay Danzie “It takes less time to do a thing right than to explain why you did it wrong.”— Henry Wadsworth Longfellow It is our hypocrisy and self-focus that drains us.
  • Just Listen

    Kasey Marlow
    16 Jan 2015 | 9:08 am
    Marvin Montgomery, The Sales Doctor has forgotten more about selling skills than most of us know. Here is a wonderful, short tip on personal selling.  The best sales professionals are the best listeners!  Enjoy! Just Listen I recently had the opportunity to hear Paul Dolan, chairman and CEO of the Cleveland Indians, speak at the
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    Blog

  • What Is Search Engine Optimization (also referred to as SEO)

    26 Jan 2015 | 5:58 am
    What Is Search Engine Optimization (also referred to as SEO) In this podcast we explain in simple terms what search engine optimization is, how it is done, our philosophy towards SEO, and what kind of return on investment you can expect from search engine optimization. If after listening to the podcast and reading this article you determine that your business might be able to benefit from our SEO services feel free to send us and email to discuss further if our services would be a good fit for your business or not.  
  • SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads

    10 Oct 2014 | 5:58 am
    SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads In this podcast I discuss which of SEO vs PPC gets the better ROI. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. From this podcast I think you will get valuable information that will help you determine how to best allocate your marketing budget.    
  • Web Marketing Agency Myths

    26 Aug 2014 | 7:58 am
    Web Marketing Agency Myths In this podcast I discuss the most common web marketing myths we come across that people believe that are just wrong. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. After listening to this I think you will be surprised and also see how you could be easily deceived by these myths. 
  • Marketing ROI by Marketing Method & Cost Per Impression

    1 Aug 2014 | 3:58 am
    Marketing ROI by Marketing Method & Cost Per Impression In this podcast I discuss the ROI we have seen over the past four years by marketing method for our own business and our clients. If after you listen to this information you want to have a discussion, we would be happy to talk, just send us an email or give us a call. In this podcast I review and explain the results, I list the 5 best marketing methods for ROI and also highlight the worst 5 marketing methods that you will want to avoid.
  • Find The Top SEO Companies The Easy And Quick Way

    27 Jun 2014 | 10:43 am
    Find The Top SEO Companies The Easy And Quick Way The top SEO companies on the market may not be who you think they are. This podcast outlines very clearly how to determine who the best companies are. If you think we might be the best SEO company for your business feel free to contact us to see if we would be a good fit for you. Even if you don't choose to contact us hopefully we have helped you find a better SEO company that will deliver a positive return on investment for your business. Be sure to read the bottom on this article as well where it shows how to calculate the ROI for your SEO…
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     Vistage Executive Street Blog

  • Brewing innovation: Mark Goodman of Boyer Coffee Company

    Vistage Staff
    27 Jan 2015 | 11:04 am
      Editor’s note: In our new Voice of Small Business series, we highlight a handful of the more than 18,000 business leaders that represent the Read MoreThe post Brewing innovation: Mark Goodman of Boyer Coffee Company appeared first on  Vistage Executive Street Blog.
  • HR 2015…It’s Not About Compliance

    Hunter Lott
    23 Jan 2015 | 10:04 am
    HR should not be about compliance for compliance sake. You can be 100% compliant and still make lousy business decisions. As an example I give Read MoreThe post HR 2015…It’s Not About Compliance appeared first on  Vistage Executive Street Blog.
  • What is the Long-Term Economic Outlook for 2015 and Beyond?

    Leon Shapiro
    22 Jan 2015 | 8:19 am
    U.S. leading indicators show: Employment is rising, banks are lending, retail sales are up, non-residential construction is improving, and while deficit spending continues, there is Read MoreThe post What is the Long-Term Economic Outlook for 2015 and Beyond? appeared first on  Vistage Executive Street Blog.
  • Nothing Less Than The Best: How To Create a Better Business for the Future

    Vistage Staff
    21 Jan 2015 | 12:56 pm
    How prepared is your company for the uncertain future? In this special edition of the Vistage podcast series, hear from Ford Motor Company futurist and Read MoreThe post Nothing Less Than The Best: How To Create a Better Business for the Future appeared first on  Vistage Executive Street Blog.
  • A Day to Celebrate Middle Market CEOs

    Mary Ellen Sheehy
    20 Jan 2015 | 1:11 pm
    The middle market employs close to 50 million Americans, boasts a growth rate double that of the S&P, and is focused on expanding, innovating, and Read MoreThe post A Day to Celebrate Middle Market CEOs appeared first on  Vistage Executive Street Blog.
 
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    The Deluxe Blog

  • Nebraska-based Papermaker Joins the Small Business Revolution

    Cameron Potts<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/11/Cam-Potts-150x150.jpg" alt="Cameron Potts" class="avatar" width='50' height='50'/>
    27 Jan 2015 | 5:30 am
    There are a lot of stories of successful small business owners who followed a passion and a dream. People who decided that their love of fabrics or numbers or food would translate into the best job they ever had. Of course, for every business that succeeds, numerous more fail. There is no magic formula for why businesses succeed. They succeed with hard work, vision, more hard work and maybe even sometimes luck. As Deluxe tells the stories of unique businesses throughout the year at Smallbusinessrevolution.org, we explore what makes businesses thrive and succeed, especially in specialized…
  • 6 Reasons Why a Strong Brand is Important for Your Small Business

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/01/Deluxe-Thumbnail.jpg" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    26 Jan 2015 | 8:28 am
    Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?  The short answer is: everything. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer…
  • 4 Easy Ways Your Small Business Can Monetize Its Online Presence

    Paul Stainton<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/02/Paul-Stainton_Profile.jpg" alt="Paul Stainton" class="avatar" width='50' height='50'/>
    22 Jan 2015 | 8:38 am
    There’s a reason why most people create a website and online presence — to help make money.  Yes, there are some who do so for completely altruistic reasons such as sharing their knowledge, experience or insights without any plan for financial gain.  But that is, indeed, a minority on the World Wide Web. Most are there to – in some way or another – make money, and there’s nothing wrong with that.  A person should be reasonably compensated for providing a service, even if that service is useful online tips on how to fix their kitchen sinks or how to properly chop an…
  • How to Choose from 4 Types of Company Logo Designs

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/01/Deluxe-Thumbnail.jpg" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    20 Jan 2015 | 10:10 am
    A great logo design not only helps your business become recognizable, it also helps you establish credibility and stand out in the marketplace. In addition to selecting the right colors, deciding what type of overall design is just as important.  Here are four different types of logo design to consider:  1. Wordmark Logo Design The most widely used of all logo types, the wordmark focuses on text and typeface but can incorporate other elements as well. A wordmark may be best suited for companies whose name effectively describes what they do (Office Max, Home Depot). Without graphical…
  • 7 Great Reasons to File W-2s and 1099s Electronically Using eFile

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/01/Deluxe-Thumbnail.jpg" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    19 Jan 2015 | 10:38 am
    As soon as the bustle of the holidays dies down, small business owners plunge into a new pressure cooker called tax season. Monthly filing deadlines for different tax forms loom until the end of April. Now is the perfect time to make sure you’re equipped to meet deadlines and regulatory obligations. Missing a deadline or making a mistake can have significant consequences for your business, so it make sense to use every tool available to ensure you’re compliant. The IRS offers a helpful page of Employment Tax Due Dates to keep you on track and meeting deadlines. Plus, the agency…
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    Loftis Consulting Business Blog

  • Quick Primer on Financial Projections

    Loftis Consulting
    26 Jan 2015 | 6:00 am
    All business plans require financial projections.  Financial projections should be based on your business’ specific needs not some generic plan pulled from the internet and are needed for both for profit and not for profit businesses since all businesses, no matter the type, need cash to operate. When I talk about financial projections it is not numbers thrown on a page but financial statement projections in the form of an Income Statement, Balance Sheet and Cash Flow Statement.  An investor or lender needs to understand how the business will make money, how the business will use the…
  • Stiff Tax Penalties for Non-Profits for Late Filing of Form 990

    Loftis Consulting
    20 Jan 2015 | 6:00 am
    Most non-profits rely on donations in order to fulfill their mission.  It would be a shame if monies raised went paying tax penalties rather than providing client services.  It is critical that Form 990 is filed annually with the IRS on a timely basis. This article, “Form 990, Late Penalty Abatement“, by the Journal of Accountancy highlights the penalties, ramifications and possible solutions to filing Form 990 late.  
  • 2015 Mileage Standard Rates

    Loftis Consulting
    12 Jan 2015 | 6:00 am
    Beginning January 1, 2015, the IRS recommended mileage rates for businesses for tax purposes is 57.5 cents slightly up from 2014′s 56 cents.  If your business uses the IRS recommended rates be prepared to adjust for 2015.
  • JOBS Act Update: 2 Years Later, Where Are We Now

    Loftis Consulting
    5 Jan 2015 | 6:00 am
    Rules under the JOBS act are still not finalized. The Washington Post article, “Companies, Congress grow anxious as the wait for crowdfunding continues“, updates us on the status of the JOBS act.
  • How Does Your Accounts Payable Aging Stack Up Against Others

    Loftis Consulting
    8 Sep 2014 | 7:00 am
    Sageworks recently published an article regarding its findings on what industries pay their bills due the fastest.  The quickest payers are all in service industries that do not primarily rely on the reselling of inventory or construction/manufacture of an item or building to earn its revenue.  The article, “Which Client Pays the Fastest” lists child day care services, doctor offices and dentist practices among the top 3.
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    QuickBooks

  • How to Get Government Contracts for Your Small Business

    Suzanne Kearns
    19 Jan 2015 | 11:00 am
    The U.S. government purchases an astonishing volume of products and services each year, and luckily for small-business owners, 23 percent of the $500 billion in yearly contracts are legally required to go to small companies. So why don’t all small businesses work to get government contracts? Because it’s not easy. For starters, the government requires small-business owners to step through a rigid qualification process. But once you qualify, you’ll be eligible to take a piece of the almost $125 billion pie. Here’s how the process works. Determine Whether You’re a…
  • 4 Challenges Every Solopreneur Faces and How to Solve Them

    Michael Ansaldo
    19 Jan 2015 | 1:00 am
    Working for and by yourself has become synonymous with a “freedom lifestyle,” but the truth is solopreneurship has its share of challenges, many of which other small-business owners may never face. Here are four of the most common and how to meet them head on. 1. Feeling Overwhelmed One of the upsides of working for someone else is you have a relatively narrow scope of responsibilities that can be completed within defined business hours. There’s no such luxury for a solopreneur. As a team of one, you wear every hat in a juggle that can quickly have you trying to do…
  • Looking to Sell Your Business? Don’t Fall Victim to These 5 Obstacles

    April Maguire
    16 Jan 2015 | 3:52 pm
    Thinking of selling your business this year? You may be surprised to learn that only 20 to 25% of small businesses are actually sold. From unqualified buyers, to unenthusiastic employees, there are many issues that can affect your ability to sell a small business for a profit. Overcoming the odds requires you to anticipate roadblocks and make plans to present your company to buyers in the best possible light. Here are some of the biggest obstacles to a successful business sale, as well as some tips for overcoming them. 1. Low Gross Margins Gross profit is a measure of a company’s total…
  • A New Year’s Resolution for All Entrepreneurs: “2015 Will Be the Year I Get on Top of My Finances”

    Julie DeLong
    16 Jan 2015 | 3:03 pm
    I always look forward to the start of a new year. It’s exciting to think of new possibilities and set new goals—it gives me new energy and enthusiasm for the year ahead. I usually have at least one resolution that looks something like this: “This year will be the year I finally get around to [insert something I have been procrastinating on for a long time].” I know I’m not alone in this, because every single January, I get at least a few calls and emails from people who have resolved to finally deal with their backlog of undone bookkeeping and are asking for help.
  • 4 Ways for Women Tech Entrepreneurs to Break the Glass Ceiling

    Laura McCamy
    16 Jan 2015 | 11:00 am
    “When I started 1-Page three years ago, 1 percent of venture capital went to women,” says Joanna Weidenmiller, CEO and co-founder of the recruiting startup, which screens applicants based on their responses to relevant challenges rather than resumes. While 30 percent of businesses in the U.S. are women-owned, they only account for 6 percent of U.S. employment, Weidenmiller adds. She believes this is due in part to lack of access to capital. Weidenmiller took a practical approach to secure venture capital to fund her own startup, targeting her pitches to VCs who specialized in…
 
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    ChrisReimer.com

  • Happywork TV Episode 33: Thank You Designers!

    Chris Reimer
    23 Jan 2015 | 3:47 am
      In Episode 33 of Happywork TV, I say thank you to three artists who helped me with the design and look of my book Happywork. Steve Hartman (@creativille on Twitter) did the front cover design of my book. Judging from the reviews I’ve been hearing, it turned out well! I used to work with […] The post Happywork TV Episode 33: Thank You Designers! appeared first on ChrisReimer.com.
  • Happywork TV Episode 32: Thank You Proofreaders!

    Chris Reimer
    21 Jan 2015 | 4:25 am
    In Episode 32 of Happywork TV, I say thank you to some people who lent me a huge hand as I was working to finish my book. Thank you to my proofreaders: Jenn Cloud, Greg Bussmann, Dave Gray, Eliot Frick, Mary Steinau, my mom, and my wife. Thank you also goes to my editor at […] The post Happywork TV Episode 32: Thank You Proofreaders! appeared first on ChrisReimer.com.
  • Happywork Pre-Sale Book Launch is a GO!

    Chris Reimer
    19 Jan 2015 | 3:56 am
    In what might be the worst-kept secret ever, my book Happywork is debuting in less than a month (as of the time of this posting). FREAK. OUT! February 17 is the big day, the countdown clock is on, and I’m nervous, excited, and ready. I can’t wait to get this book in your hands! Even […] The post Happywork Pre-Sale Book Launch is a GO! appeared first on ChrisReimer.com.
  • Book Review: Zombie Loyalists by Peter Shankman

    Chris Reimer
    15 Jan 2015 | 8:31 am
    Companies often churn through customers. Terrible and scary, but true. Through bad customer service (along with lousy product, weak branding, and a host of other challenges), the good customers leave, and new ones have to be harvested. In fact, one of the most important metrics you’ll often hear a publicly traded company cite is their […] The post Book Review: Zombie Loyalists by Peter Shankman appeared first on ChrisReimer.com.
  • Happywork TV Episode 31: Mr Employer, NO You Can’t Have My Social Media Passwords

    Chris Reimer
    13 Jan 2015 | 4:54 am
      In Episode 31 of Happywork TV, I present the next commitment in The Happywork Agreement, the work code of conduct I’ve written to help bring happiness to the sorriest workplaces. And this one is a doozy. It goes like this: “I will not ask prospective or current employees for their social media passwords, nor […] The post Happywork TV Episode 31: Mr Employer, NO You Can’t Have My Social Media Passwords appeared first on ChrisReimer.com.
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    Blue Kite Marketing blog

  • 8 Important Steps to Successfully Implement Your Marketing Plan

    Laura Click
    26 Jan 2015 | 5:53 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • 6 Valuable Social Media Lessons to Help You Drive Success

    Laura Click
    21 Jan 2015 | 7:14 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • Why Social Media Can’t Fix Your Business Problems

    Laura Click
    19 Jan 2015 | 6:01 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • Erik Qualman Discusses How Social Media is Changing (And The One Thing That Hasn’t)

    Laura Click
    14 Jan 2015 | 6:06 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • 3 Guiding Principles for 2015

    Laura Click
    12 Jan 2015 | 6:27 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
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    Barry Moltz

  • #310 Advice from John Sculley, Melinda Emerson, Charles Archer, and Robert Rich

    Courtney Deruy
    27 Jan 2015 | 7:02 am
    Episode 310 of Business Insanity Talk Radio features a very special guest. Mr. John Sculley, former CEO of Apple and Pepsi, is on the show to share advice for small business owners, including his lessons learned from a very successful career. Next, the small biz lady shares how to transition from a job to becoming your own boss. With Charles Archer we talk about how to get a team working together. Finally, we tell you about the solution to buying something and then seeing it for less somewhere else. Check Out Business Podcasts at Blog Talk Radio with Barry J Moltz on BlogTalkRadio John…
  • Guest Post: 3 Steps to Identifying and Protecting Against Risks

    Courtney Deruy
    22 Jan 2015 | 9:03 am
    Risks are inevitable in the world of business. One thing that separates a truly successful business from the competition is not an ability to completely avoid risks, but an ability to anticipate them and do what is necessary to protect against them. After all, in business, nothing ventured is nothing gained. A business’s ability to manage the risks it is exposed to could be the difference between an unexpected event being a minor inconvenience, and the business needing to close for an extended period of time. Being reactionary is not enough; a proactive attitude is needed to look ahead and…
  • #309 Marketing Plans, Credit Lines, and Non-Compete Agreements

    Courtney Deruy
    20 Jan 2015 | 7:15 am
    Episode 309 of Business Insanity Talk Radio covers a wide variety of topics affecting small businesses. First, what are you doing to update your marketing plans for the new year? We talk about the key marketing activities you need to do this year. Next, we share how you can get cash for your business without asking the bank. Finally, we discuss non-compete agreements and answer the question: are they really enforceable? Check Out Business Podcasts at Blog Talk Radio with Barry J Moltz on BlogTalkRadio About the Guests: Jeff Federman is Senior Vice President/General Manager in YP’s…
  • Get a Head Start on Important Business Meetings with Software Startup Charlie

    Courtney Deruy
    16 Jan 2015 | 8:26 am
    Imagine you have several important business meetings coming up with people whom you’ve never met. You’d like to know more about these people–their company, their job function, their interests–so you can more easily build a relationship and make a great impression, but you just don’t have time to do the research. Enter Charlie, the Chicago-based startup that delivers one-page reports on the attendees of your upcoming meetings. Charlie connects with your calendar and syncs with your social media accounts. It then uses the names of the meeting participants found in the calendar…
  • Can a Printer Really Increase Your Productivity?

    Barry Moltz
    15 Jan 2015 | 1:13 pm
    This post is one in a series of tips designed to help small business owners better-navigate the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup crafted to help small business owners increase productivity so that they can focus on everything else that matters. For more information about the Canon MAXIFY printer lineup visit at usa.canon.com/MAXIFY.  For the last 30 years, I have heard that as a result of computers and all things digital, the entire business world is going paperless. This is one of those urban myths. According to The…
 
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    Free Enterprise

  • Small Business 101: What Is 'Equity' in a Company?

    Daniel Taylor, Esq.
    27 Jan 2015 | 9:52 am
    As you know, starting and operating a business takes money. And one of the many tough decisions business owners must make is whether that money should come from debt or from equity. Most people are probably familiar with debt, whether from credit cards, car loans or home mortgages. A business loan is no different: You borrow money in exchange for the promise to repay it under agreed-upon conditions. Loans allow a business owner to maintain complete control over a business, but also require regular payments regardless of how the business is doing; they also often require a business owner to…
  • Should You Change Your Registered Agent?

    Andrew Chow, Esq.
    26 Jan 2015 | 3:25 pm
    As a business owner, should you change your registered agent? As you probably know, every corporation is required to have a registered agent. This person (or entity, in some cases) is the one who accepts important legal documents (such as lawsuits) on the business' behalf. But after designating a particular person, company, or even yourself as your business' registered agent, you may face a need to change that designation. Here are a few common scenarios when that might be necessary: You don't want to do it yourself anymore. With limited resources, some small business owners name themselves…
  • SkyMall Files for Bankruptcy: 5 Lessons for Business Owners

    Andrew Chow, Esq.
    23 Jan 2015 | 12:45 pm
    Say it ain't so! SkyMall, the ubiquitous in-flight shopping catalog, filed for bankruptcy protection Friday. While seat-back pockets will never be the same, the company's ordeal offers some legal lessons for business owners. SkyMall's parent company, Phoenix-based Xhibit Corp., "suspended its retail catalog operations" last week, Reuters reports. Staff layoffs, meetings with creditors, and court hearings are on the itinerary as the company makes its way through the bankruptcy process. What can small business owners learn from SkyMall's bankruptcy filing? Here are five takeaways: What is a…
  • Ex-McDonald's Employees Sue Company Over Franchisee's Actions

    Mark Wilson, Esq.
    22 Jan 2015 | 3:52 pm
    Following closely on news that the National Labor Relations Board (NLRB) intends to sue McDonald's as a "joint employer" along with its franchisees, 10 former McDonald's employees in Virginia are suing the franchisee and McDonald's for employment discrimination under the Civil Rights Act. The ex-employees claim that they were subject to racially charged language and that supervisors at their McDonald's fired black and Hispanic employees because they didn't "fit the profile." What does this mean for franchisees and corporations? Who Is a Joint Employer? Not a whole lot yet. The jury is still…
  • What Is Trademark Tacking?

    Mark Wilson, Esq.
    21 Jan 2015 | 5:31 pm
    A unanimous U.S. Supreme Court on Wednesday decided in Hana Financial, Inc. v. Hana Bank that the issue of "trademark tacking" was a question for a jury, not a judge. We all know (hopefully) what a trademark is, but what is "trademark tacking"? How Tacky Trademarks protect a unique design, whether it's a logo or a made-up word. Trademarks are useful only as far as they allow consumers to identify products associated with the trademark; for example, the Nike "swoosh" identifies a particular product as being associated with Nike. Trademarks, however, can lose their enforceability, either if…
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    Noobpreneur.com

  • How to Turn Difficult Customers Into Partners

    Deborah Sweeney
    27 Jan 2015 | 5:00 am
    We’ve all dealt with “problem customers.” Whether a problem arises in the midst of a transaction, or they just walk in angry, it’s pretty easy to spot these guys and situations from a mile away. Now what if I told you that you could flip around a negative transaction like that so drastically that the two of you could end up working together (even in a small way)?… Continue reading » The post How to Turn Difficult Customers Into Partners appeared first on Noobpreneur.com.
  • What is SIP Trunking (and Why Should I Care About it)?

    Ivan Widjaya
    26 Jan 2015 | 10:30 pm
    Session Initiation Protocol (SIP Trunking) is generally the use of VoIP (voice over IP) to facilitate a private branch exchange (PBX) connection to the internet. In this case, the internet replaces the trunk of a conventional telephone, allowing a company to communicate with mobile and fixed telephone subscribers across the world.… Continue reading » The post What is SIP Trunking (and Why Should I Care About it)? appeared first on Noobpreneur.com.
  • 5 Tips for Getting Rid of Your Debt in 2015

    Ivan Widjaya
    26 Jan 2015 | 7:52 am
    The new year is always a good time to reassess your finances and get a handle on where you are with your money, where you’d like to be, and set up a plan to get you there. One of the most important components of new year financial planning is examining your debt levels and working out ways to get rid of some of the least beneficial – or the most expensive – debts on your books.… Continue reading » The post 5 Tips for Getting Rid of Your Debt in 2015 appeared first on Noobpreneur.com.
  • 3 Important Questions When Comparing VoIP Providers for Your Small Business

    Diana Chu
    26 Jan 2015 | 12:15 am
    Shopping around for a VoIP phone system can be a daunting task when there are so many different services out there with so many different options. Before you settle with any one provider and get stuck with lengthy service contracts, which we all know are a huge pain in the ass to get out of, here are three important questions to help you decide which service is right for your small business.… Continue reading » The post 3 Important Questions When Comparing VoIP Providers for Your Small Business appeared first on Noobpreneur.com.
  • Email is Officially Middle Aged! An Overview of The History of Email

    Ivan Widjaya
    23 Jan 2015 | 5:30 am
    It’s official- email is over the hill. This year, email is celebrating its 44th birthday, and to celebrate, Reachmail collected all of email’s most significant moments through the course of its history. Let’s take a trip down memory lane. Email made its official debut in 1971, when computer engineer Ray Tomlinson sent the first electronic mail message (he’s since forgotten what it said).… Continue reading » The post Email is Officially Middle Aged! An Overview of The History of Email appeared first on Noobpreneur.com.
 
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    Big Brand System

  • Here’s Why I’m Singing in the Rain on the New Big Brand System

    Pamela Wilson
    15 Jan 2015 | 3:00 am
    Last July, I joined the team at Copyblogger Media. And within a few days of starting, I got my first glimpse behind-the-scenes at our newest product, the Rainmaker Platform. When I first saw it, it was still in beta form. It was a little like seeing a baby who’s learning to walk: you can see the potential, and see it not meeting its potential at the same time. Luckily, we have an amazing team working hard to make the Rainmaker Platform great It’s not the same product I saw last July. It’s a robust, powerful, easy-to-use solution for online businesses. And week by week, I got…
  • You Have Something to Offer: Let’s Get It Noticed

    Pamela Wilson
    31 Dec 2014 | 3:00 am
    Why are you in business? I mean, seriously, why would you take the risk of running your own business? It’s not like it’s easy. I’ll tell you why I did it. Maybe you have a similar story? Back in 1992, I was at the beginning of my career as a graphic designer. I got a job right out of college working at a design studio in Miami. Five years later, I found myself newly married. I had just given birth to my first child. And I couldn’t imagine going back into the office. I tried to fathom putting this helpless baby into the arms of someone else, and returning to my drafting table and…
  • Why You Need an Impact Table to Write Better Copy (Waaay Faster)

    Amy Harrison
    17 Dec 2014 | 3:00 am
    I’m so pleased to have Amy Harrison back on the pages of Big Brand System. Today, Amy shares a powerful secret for creating persuasive  copy that resonates with your prospects. And, she’s sharing a free, downloadable worksheet you can use every time you need to write copy that’s compelling and convincing … and that converts. Find your free worksheet at the bottom of this post. –Pamela As a smart marketer, you know there’s no such thing as a magic button for creating mesmerizing copy, right? Compelling content that attracts, engages and converts only comes after shedding blood,…
  • 16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead

    Pamela Wilson
    3 Dec 2014 | 3:00 am
    Your big brand doesn’t just happen. It’s not a fluke. It’s the result of deliberate actions, taken consistently over time. But what should you focus on first? And how should you go about getting things done? In today’s post, I’m sharing sixteen ways you can whip your brand (and your business) into shape. Take this list, and use it as: Your to-do list for the upcoming new year Your growth plan for the near future Your motivation to get the items mentioned done, once and for all Your reading and resource list to learn more about areas you struggle with The first area of focus is (as…
  • The 5 Essential Keys to a Tantalizing ‘About’ Page

    Henneke
    19 Nov 2014 | 3:00 am
    It’s an easy mistake. Once you know it, you’ll see it happening on most websites. Let me ask you: What’s the purpose of your about page? That’s obvious, isn’t it? It’s about your company. Your history. Your products. Maybe some stuff about you personally. That’s it. Right? Not quite. That shouldn’t be the main focus. The about page on your website is a “sales” page, encouraging readers to get in touch or join your newsletter. And like every sales page, your about page should focus on your readers, engaging and inspiring them. Let’s look at the five essential…
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    Bulldog Drummond - Uncommon Sense

  • BULLDOG DESIGNS: TYO

    Bulldog Drummond
    26 Jan 2015 | 8:02 am
    Christopher Rutgers began Outdoor Outreach with the goal of helping at-risk teens in San Diego experience the incredible transformative power of the outdoors. Fifteen years later, it’s one of the most successful regional outdoor programs in the U.S. But Chris realized there was still a huge gap to fill and an entire generation of youth desperately in need of the types of transformation he was able to achieve regionally. That’s why he started Transforming Youth Outdoors—an online community that exists to equip passionate outdoor enthusiasts around the country to better serve the teens in…
  • The Campaign That Got People Talking And 5 Year Olds Swearing

    Bulldog Drummond
    22 Jan 2015 | 7:09 am
  • Live Adventurously

    Bulldog Drummond
    20 Jan 2015 | 8:24 am
    At Italy’s biggest slackline festival, attendees (or slackers, as they’re called) showed their adventures spirits and stunning balance hanging above the Italian Alps in tightropes.
  • Why Strategists Should Lift Weights to Learn About Making Shit Happen

    Bulldog Drummond
    19 Jan 2015 | 7:35 am
    Written by Tom Donald “The goal is not the thing itself. Talking about it is not execution. Please stop confusing goals and plans with the actual doing of things.” -@GymJones Too often, developing strategy is a bookish, quasi-academic exercise. Purple Cows are thrown into Blue Oceans to find the Tipping Point that will Nudge the Herd to Eat The Big Fish. And, self-proclaimed strategists are often aloof, elite and too removed from the reality of closing sales and making shit actually happen. Too few marketing strategists have actually made anything, sold anything or been hands-on…
  • Lessons From A Start-Up As They Happen

    Bulldog Drummond
    16 Jan 2015 | 8:53 am
    Chapter 3: The Engine Written by Erika McKellar and Elisa Hills As founders of a startup, our challenge is to build a fuel-efficient engine from the onset to efficiently gain the most power and the furthest distance. To meet the challenge we’ve transformed our greatest weakness into our greatest opportunities, leading us to create an honest 360-degree picture of our business in the market. It hasn’t been easy to call our own baby ugly, but it’s necessary for a successful launch and to generate sustainable brand awareness. Every business has weaknesses—it’s harnessing them that…
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    EpicLaunch

  • The value of icebreaker games and motivating employees

    EpicLaunch
    24 Jan 2015 | 11:36 pm
    Team building and icebreaker activities and games are the best way to engage employees or your audience, and these can help people to feel comfortable and ready to work with one another. There are specialist companies that can help with this, ensuring they will be great fun as well as hugely valuable to the employees and company’s growth.   In order for people to work well together and be productive, they will need to be engaged and feel like part of a team. People work best when they work with other people and feel comfortable about doing so, and this is particularly important in…
  • Everything you need for molecular bonding with a plastic welding kit

    EpicLaunch
    24 Jan 2015 | 11:36 pm
    When creating plastic structures it is best to use plastic welding to create a join, as this will create a join which is strong, reliable and will not deteriorate in quality over time. There are hot air tools and welding kits which will give you everything you need, no matter what the application is. When joining plastics together to create new structures there are a few ways in which this can be done. There is the option of chemical bonding, where adhesives or solvents are used to create a join, and there is also mechanical joins to consider, which use screws and snap fits to join the…
  • Communicate with your target audience with the best video production London has

    EpicLaunch
    24 Jan 2015 | 11:36 pm
    All businesses need to communicate with their target audience, as this is how you advertise and increase brand awareness. The best form of media to do this with is film, as you can combine video and audio elements to create an engaging, informative and entertaining piece. Production companies can help with this, creating high quality videos that communicate your desired message. The way in which a business communicates with its target audience will have a direct impact on their success. How you communicate will determine your reputation as a brand, and this is particular true in the modern…
  • How You Can Use Cloud Technology to Meet the Growing Demands of your Business

    EpicLaunch
    24 Jan 2015 | 11:29 pm
    Technology in its many forms is an invaluable part of most businesses. From data storage, to communications and analysis there are programs and software tools available to make these processes as efficient as possible. One particularly useful, and relatively recent, technology however is proving to be an ideal choice for many firms as they look to improve and expand – namely, Cloud technology. For the uninitiated, Cloud tech is essentially a means of hosting information and different services externally from your business via the internet, which can be accessed at a time to suit you. The…
  • How’s Your Business Smell?

    EpicLaunch
    24 Jan 2015 | 11:29 pm
    Industrial facilities dealing in wastewater such as treatment plants, sewers, and pumping stations, can be the cause of various unpleasant odours. Under the 1990 Environmental Protection Act (EPA), all business and trade centres dealing in such premises are required to control their odour levels. Read on to find out if your business is on the right track. Risks to the Public Odours that are normally of a pleasant nature can become intolerable after repeated exposure high levels of wastewater. This can result in members of the public suffering from nausea. While there are not known to be any…
 
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    Web Marketing Therapy Blog

  • Facebook’s New Feature: Calls-to-Action

    Katherine L. Garcia
    21 Jan 2015 | 1:22 pm
    Facebook has a new feature, which allows page admins to add a call-to-action button to Facebook’s pages. Page admins can select from a group of call-to-action buttons to add to the top of their business page. The calls-to-action available are: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video Calls-to-action tell users where to go. When people visit your homepage, you can tell site visitors to sign up for a newsletter, call the company,  etc., by your calls-to-action. The new calls-to-action feature on Facebook is a smart way to lure people into your site, app, game,…
  • The Comfort Zone is No Place for Marketing

    virtualwordspecialist
    7 Jan 2015 | 7:07 pm
    It’s unhealthy in marketing to get comfortable. As the web evolves (and it does often), we must evolve if we want to keep up and remain relevant. Get motivated! Here’s to healthy marketing decisions in 2015.      
  • New Year’s Marketing Resolution

    Lorrie Thomas
    5 Jan 2015 | 1:15 pm
    What Marketing Resolutions CAN you make? Ok, now make them happen!!
  • Happy Holidays!

    Katherine L. Garcia
    22 Dec 2014 | 3:49 pm
  • Stop Sniveling Over New Facebook Business Page News Feed Rules

    Lorrie Thomas
    4 Dec 2014 | 2:46 pm
    The recent WSJ article New Facebook Rules Will Sting Entrepreneurs has been generating a bit of buzz in the small business and entrepreneur crowd. While Facebook plans to remove unpaid business plugs in user news feeds mid January 2015, we can’t look at this as a sting.  Business owners need to stop sniveling and look at this realistically: 1. Facebook business pages are FREE. Get over entitlement issues. You get what you pay for (or in this case, what you don’t pay for). If something seems too good to be true, it usually is (or all good things must come to an…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    23 Jan 2015 | 2:23 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • Should you offer a payment plan for your online course?

    David Siteman Garland
    14 Nov 2014 | 1:13 pm
    Great question! First of all, I’ve done it (and seen it done) EVERY way under the sun. Payment plans can be great for bringing in new customers (buyers LOVE spreading out payments) but also come with some additional work (i.e. the few bad apples that will try to screw you). Overall, having a payment plan option (including our big 12 pay option for Create Awesome Online courses over 12 months) has been a huge success for us (mixed with a headache or 5). That being said, whether YOU should do a payment plan for your course depends on a few factors. Here are a few tip-a-roos: 1. If you are…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
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    Launch Grow Joy

  • Are you making these mistakes with your product line?

    launchgrowjoy
    13 Jan 2015 | 12:00 pm
    I hope 2015 is off to a great start for you! I’m starting 2015 full of excitement and I can’t wait to share what I have in store for you… But first I wanted to share a story with you…... The post Are you making these mistakes with your product line? appeared first on Launch Grow Joy.
  • More than 50 Facebook marketing tips for entrepreneurs

    launchgrowjoy
    12 Jan 2015 | 10:41 am
    With Facebook’s ever changing algorithms and rules, it’s even tougher to get noticed when you are trying to market your business on Facebook and connect with your audience. Did you know that less than 10% of what you post on... The post More than 50 Facebook marketing tips for entrepreneurs appeared first on Launch Grow Joy.
  • More than 25 tips on how to overcome challenges as an entrepreneur with handmade products

    launchgrowjoy
    6 Jan 2015 | 9:37 am
    Are you an entrepreneur with handmade products? If so, there are some unique challenges that you might be facing that other entrepreneurs with factory-made products might not encounter. The biggest challenge is the time factor – if you are making... The post More than 25 tips on how to overcome challenges as an entrepreneur with handmade products appeared first on Launch Grow Joy.
  • Three lessons I learned in 2014 and what’s ahead for 2015

    launchgrowjoy
    31 Dec 2014 | 11:21 am
    Wow, it’s been an amazing year! With the launch of this podcast and Get Media Happy, as well as a few other projects, I’ve definitely been busy, but I also had time to take a summer vacation and much needed... The post Three lessons I learned in 2014 and what’s ahead for 2015 appeared first on Launch Grow Joy.
  • Two MUST-HAVE tools for an amazing 2015!

    launchgrowjoy
    18 Dec 2014 | 9:04 am
    Do you feel overwhelmed in your business? If so, you’re definitely not alone! When I first started my t-shirt business in 2007 I felt like things were going great at first and I had everything “under control.” I was able... The post Two MUST-HAVE tools for an amazing 2015! appeared first on Launch Grow Joy.
 
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    The Metropreneur Columbus

  • Opal Stackhouse Builds Couch Bike for New Belgium Brewery

    Susan Post
    27 Jan 2015 | 5:00 am
    Columbus is getting a new beer and it’s very own couch bike. Yes, a couch bike is a thing and it’s here to introduce Fort Collins-based New Belgium Brewery’s Slow Ride Session Ale. While the brewery isn’t from Columbus, local reinvention specialists at Opal Stackhouse were tasked with creating the love-seat-sized contraption that will travel […]
  • Urban Nature Creating Community Development Strategies

    Susan Post
    26 Jan 2015 | 5:00 am
    There is certainly no shortage of urban development happening in Columbus. Mixed-use buildings and housing developments are cropping up in practically every neighborhood in the core of the city. But with each new building comes a change to the community in which it’s located. How is a building going to fit into an existing community? […]
  • OSU Forms University-Wide Initiative Focused on Innovation and Entrepreneurship

    Susan Post
    23 Jan 2015 | 9:00 am
    Universities are recognizing the rise of entrepreneurship and the value of innovative thinking in any industry or business. The Ohio State University Fisher College of Business announced the marriage of two of its centers of excellence – the Center for Entrepreneurship and the Innovation Initiative – into the Center for Innovation and Entrepreneurship. The Center […]
  • Fulcrum Creatives Awarded B Corp Status

    Susan Post
    23 Jan 2015 | 5:00 am
    Fulcrum Creatives is the first marketing and branding company in Ohio, and one of only eight businesses statewide, to earn the prestigious B Corporation designation from international nonprofit, B Lab. With a goal to redefine success in business, B Lab recognizes companies that “meet rigorous standards of social and environmental performance, accountability and transparency.” B […]
  • Blu Olive “Pops-Up” at Hey Hey Bar & Grill

    Kevin Brennan
    22 Jan 2015 | 5:00 am
    The pop-up restaurant concept is nothing new to Columbus. You may have paid a visit to Little Eater’s pop-up at The Hills Market Downtown this past fall. Chances are you have heard about Hot Chicken Takeover’s pop-up success in Olde Towne East. Pop-ups allow food entrepreneurs to grow their business without having to invest hundreds […]
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    Blogtrepreneur - For Busy Entrepreneurs

  • Press Release Success in a Post-Panda World

    Blogtrepreneur
    13 Jan 2015 | 7:00 am
    There’s no shortage of guides out there that will tell you how to format you press release or offer strategies on pushing out catchy headlines to catch the eyes of journalists. I should know, I wrote a pretty good one myself. Likewise, there’s also no shortage of advice out there about filling your release with keywords so as to positively influence search results and place your content higher up in Google’s rankings. I should know, I’ve been railing against such advice for years. But most sites aren’t to blame for this bad advice – nine times out of ten, they just have old…
  • 4 AdSense Alternatives Every Webmaster Should Use

    Blogtrepreneur
    11 Jan 2015 | 7:00 am
    Google AdSense is the best known method for generating an income from a website or blog. Google uses the browsing history and cookies in the browsers of your visitors to automatically display ads based on the interests of your visitors. Sites that optimize the placement and coloring of AdSense ad blocks to increase clicks can make more money from them through increased impressions and elevated click through rates. The more traffic you drive to your site, the more money you can make. Even if you are driving as many impressions as possible and have tested different placements for your ad…
  • 3 Social Media Icon Design Styles that Add Flavor to Your Website

    Blogtrepreneur
    9 Jan 2015 | 7:00 am
    Site visitors make snap judgments about you within seconds of loading your pages. They're likely to notice what your brand is all about, what your website's niche is and even what your take on your industry's hottest topics are. But the biggest things that will stand out are the visuals – your site's design, your logo and the images you use as illustrations and navigation cues. Humans process imagery far more efficiently than text. In today's web browsing culture of "bounce in, bounce out," you've only got so many milliseconds to grab people's attention and help them feel that they've…
  • Interview with Olivia Fabian, Founder of OFabz Swimwear

    Blogtrepreneur
    7 Jan 2015 | 7:00 am
    Entrepreneur: Olivia FabianCompany: OFabz; http://www.ofabz.com/Age: 26Location: Fort Wayne, IndianaOlivia Fabian is the owner of OFabz Swimwear, manufacturer of cutie, retro swimwear sold at boutiques across the U.S., Australia, and Western Europe. This company, formed in 2010, is committed to its “made in the USA” label and designs and manufactures its swimwear lines from its Fort Wayne headquarters. Tell us a little about yourself and how you got started in the fashion business? My interest in fashion began with my mother. She made figure skating costumes for competitive figure skaters…
  • Interview with Anton Babich, Founder of Anton Alexander Menswear

    Blogtrepreneur
    26 Dec 2014 | 7:09 am
    Entrepreneur: Anton BabichCompany: Anton Alexander; http://antonalexander.com/Age: 28Location: Fort Wayne, IndianaAnton Babich launched the Anton Alexander line in 2011 for men seeking an edgier look. His shirts are bold and vibrant, yet top quality – incorporating innovative materials that keep the body dry. The custom clothing is handmade at his Fort Wayne production facility and ships within one day of ordering. Anton recently funded 130 percent of his operations by submitting his apparel ideas to Kickstarter.com, the world’s largest crowd source funding website. Tell us a little about…
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    That Bookkeeper

  • A Preview of What's to Come

    Eric Matthews
    5 Jan 2015 | 4:00 am
    I want to start by welcoming everyone to 2015. No matter how good or how bad 2014 was, my wish is that we can make this year even better. One thing I believe is important in business is to regularly improve your skills. This year, I'd like to make this site a great resource for anyone wanting to get better at their company's bookkeeping. Much of the information I have provided here has been big picture topics, but I'm going to be spending more time working on practical lessons on bookkeeping, bookkeeping software, and the other essential tools you use everyday to run your small business. One…
  • Thanks for another great year!

    Eric Matthews
    22 Dec 2014 | 4:00 am
    Almost 5 years ago I decided to buy thatbookkeeper.com and figure out how I could move some of my business online. I’m sure the mistakes made far exceeds the lessons learned but it’s been a great experience. I really want to thank all of you. It’s so great getting to interact with all of you throughout the year. Your emails and comments are always insightful. I have a few ideas for 2015 that I’m really excited about. I want to create more instructional material next year, and expand beyond text-based content. That’s not to say I won’t also publish regular blog posts as…
  • Improve productivity by taking time off

    Eric Matthews
    15 Dec 2014 | 4:00 am
    December is the month where being an entrepreneur really hits home for me.As a child this was the greatest time of year. I mentally checked out of school early in the month, and for the most part my teachers accounted for that and let the class coast into the holidays.As an employee it wasn’t much different. When I was pumping gas or selling computers, the workload was more intense around the holidays, but only physically. It was easy to spend the 8 hours daydreaming at most of those early jobs. Even if the work was hard, it wasn’t my business. As soon as my feet left the building my mind…
  • Fighting the winter blues

    Eric Matthews
    27 Nov 2014 | 4:00 am
    The days are getting shorter. Although we were blessed with an unusually warm Halloween this year, November was quick to throw snow on the ground and it hasn't looked back since. When you combine that with the clock going back an hour, we're now in that part of the year where it's dark when the kids leave for school, and it's dark again when the clock strikes supper. I thought I'd take a minute to talk about SAD (seasonal affective disorder). Why? Well, I'm guessing a lot of my readers work in offices (probably a lot of home offices too), and spend a lot of time in front of a computer. When…
  • Just Get Started

    Eric Matthews
    25 Nov 2014 | 4:30 am
    Have no fear of perfection - you'll never reach it. -Salvador Dali Being a perfectionist can be dangerous. You're never going to achieve it. Some people do end up achieving greatness along the way to perfection, but more often than not people just don't bother getting started because they know that they'll never do it "perfectly". This is very true about running a small business. Heck, just getting started in the first place is where most would-be entrepreneurs fall down. How many people tell you about their great idea for a business? How many of them actually do it? Just get started... I…
 
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    Barbara’s Blog

  • What to Do About Sec. 179 Uncertainty

    Barbara Weltman
    22 Jan 2015 | 1:00 am
    Follow @BarbaraWeltman Here’s the catch-22 for businesses: in order to increase their capital good, equipment is necessary, but to get the equipment, businesses may lack the capital and need tax incentives to help pay for it … and those incentives are currently up in the air. The extension of the favorable dollar limit on first-year expensing (the so-called Sec. 179 deduction), which was enacted on December 19, 2014, has already expired! The $500,000 limit that was extended for 2014 no longer applies; instead the dollar limit is set at $25,000, unless Congress takes action. Businesses…
  • Are You Prepared for … ?

    Barbara Weltman
    15 Jan 2015 | 1:00 am
    Follow @BarbaraWeltman Donald Rumsfeld, Secretary of Defense under Bush 2, said: “There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. These are things we don’t know we don’t know.” In business things are constantly changing, because of technology, legal developments, and Mother Nature, creating a never-ending pool of unknown unknowns. Here’s what we know so far and should prepare for (i.e., how to deal with the known unknowns). Virtual currency…
  • Ideas for Protecting Sensitive Employee and Contractor Data Before E-File Season

    Barbara Weltman
    8 Jan 2015 | 1:00 am
    Follow @BarbaraWeltman Privacy laws and common sense dictate that you take action to protect information about your employees and independent contractors. As the deadline approaches for providing W-2s or 1099s to workers, it’s important to safeguard keep security of their Social Security numbers and other sensitive information. eFile4Biz, an IRS-authorized e-file provider for online processing of 1099s and W-2s, shares these guidelines: Keep only the information you need. Eliminate or archive older data. Set routine procedures for tasks, such as when/how to dispose of tools that contain…
  • Five New Year’s Resolutions

    Barbara Weltman
    1 Jan 2015 | 1:00 am
    Follow @BarbaraWeltman While few keep them, it doesn’t stop us from making them every year. Here are my five favorites. (This is adapted from an article published in Big Ideas for Small Business® in 2011.) 1. Listen better There are a variety of reasons why people fail to listen when other people talk: they’d rather talk, they get distracted, they are preoccupied with their own thoughts and conclusions, or they find the other person boring. Still, other people, especially your staff and customers, may have something valuable to say and you need to listen carefully. Become an…
  • Good Wishes

    Barbara Weltman
    25 Dec 2014 | 1:00 am
    Follow @BarbaraWeltman Today is a federal holiday in the U.S. and a religious holiday for many people around the world. It’s a time to express good wishes. In today’s PC world, doing this in a business context can be tricky. Holiday etiquette I have no idea what is the right thing to say or do. There are lots of opinions on this topic. See what some of the experts say: American Management Association Emily Post Fast Company’s perspective Email etiquette For work-related email, whether for the holidays or any other reason, be sure to follow etiquette. Mailtime, an app that makes email on…
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    Small Business Marketing Blog

  • 3 ways small businesses can stay productive on snow days

    brafton
    26 Jan 2015 | 7:30 am
    Snow days occupy a special place in many consumers' minds. Some might think back to their days in elementary school spent looking out the window and waiting for the radio to call out school closures, while others conjure images of their neighborhoods transformed into idyllic winter wonderlands.  While this kind of daydreaming may be fine for most people, small-business owners may get a little nervous at the prospect of a storm that can shut down an entire city for several days. If your business thrives on in-store traffic and sales, you might shudder at the thought of a…
  • How to manage problematic employees

    brafton
    20 Jan 2015 | 3:43 am
    As a small-business owner, you're probably well aware of how much you need to stretch every penny. When resources are tight, it's up to you to find new revenue for that next project or room in the budget for more promotional products. Depending on your team, your employees might be your most valuable resource, but what happens when you can't get them to work to the best of their abilities? Problematic employees can cause large corporations to stumble over otherwise sound business plans, and the effect is magnified when you have fewer people in a smaller office. If you see any…
  • 3 ways to boost likes and shares on Facebook

    brafton
    19 Jan 2015 | 4:31 am
    Social media was once a place for friends to hang out with each other in a digital space, but with so many consumers communicating with each other, retail businesses couldn't resist entering the world of Facebook, too. Just like email marketing and television advertising before it, social media has become an integral part of any comprehensive outreach strategy. While Facebook allows businesses to pay for their posts and pages to be promoted on users' news feeds, small businesses likely don't have the financial wiggle room to simply buy more customers. However, that doesn't…
  • What do guerrilla marketing and National Opposite Day have in common?

    brafton
    16 Jan 2015 | 4:18 am
    When it comes to marketing campaigns, most small businesses opt for the safer route. Maybe this means posting only once a week to a Twitter account or purchasing a limited number of promotional products. While you might fall into this category, it's not too late to break your small business out of its marketing shell and try some new disruptive strategies to increase revenue. Though you probably haven't thought about "Opposite Day" since your time on the school playground, January 25 marks National Opposite Day. This whimsical day isn't all about pranks and…
  • How much is employee turnover costing your small business?

    brafton
    15 Jan 2015 | 2:42 am
    Small businesses traditionally have smaller margins for error than larger organizations. While big-box stores might have enough capital in reserve to survive a period of poor sales, your independently run company might never be able to recover from falling just a few steps behind your competitors. In fact, this razor-thin line between solvency and bankruptcy is affected by more than just the volume of product you push. While your customers might value the products and services that you sell, your employees are the real drivers of economic growth within your small business. If you've been…
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    codelessinteractive.com

  • How Do You Create Marketing Strategies and Tactics? [Video]

    Brad Smith
    21 Jan 2015 | 3:00 am
    If you asked 10 different people what a marketing strategy is, then you’d get 10 different answers. How do you figure out who knows what they’re talking about and who’s full of it? In this video, we’ll explain what it is, and why it’s important. (Note: This was one of our first videos in this style, so please the forgive poor sound. These issues have been fixed in new videos.) Here’s a still image of the whiteboard for reference: Video Transcription for “What is a Marketing Strategy” If you asked 10 people, 10 different people what a marketing…
  • What are Landing Pages? An Introductory Guide

    Brad Smith
    19 Jan 2015 | 7:05 am
    Well-designed, optimized landing pages are absolutely crucial when it comes to generating leads. A landing page is a web page that a visitor can arrive at or “land” on, typically by clicking a link from that website’s home page or directly from some other promotional material (i.e. email campaign or advertisement). And according to research done by Hubspot, companies who increased their number of landing pages from 10 to 15 saw a 55% increase in lead generation. Companies with 40 or more landing pages saw an even higher spike in leads. When we think about the purpose and function of a…
  • How to Cure Low Sales (And S@!**Y Conversions) [Video]

    Brad Smith
    7 Jan 2015 | 3:00 am
    Many companies treat all visitors the same, which usually results in terrible conversion rates and low sales. In this video, we’re going to walk you through some examples of how to break down your website, and segment different users to pinpoint problem areas and quickly address “low hanging fruit”. (Note: This was one of our first videos in this style, so please forgive bad lighting & sound. These issues have been fixed in new videos.) Here’s a still image of the whiteboard for reference: Video Transcription for Cure Low Sales Hello, and thank you for checking…
  • 3 Website Traffic Tips to 2X Your Growth

    Brad Smith
    17 Dec 2014 | 2:00 am
    Most companies know how to grow their website traffic 10% year over year. But how do you grow it exponentially? One of the most common questions we get when speaking directly to business owners, or to the entire management teams (CEOs, CMOs, VPs and Directors of Marketing) is how to prioritize their promotional efforts. They more or less know where the traffic’s coming from currently. And they might know how to get it up 10% or 20%. But how do you really start growing 50%, 100%, 200% year over year? There are many different ways to answer this, but one of the ways we personally like is…
  • How to Get Started Creating Inbound Marketing Campaigns

    Brad Smith
    10 Dec 2014 | 3:00 am
    You know what inbound marketing is. You’re also familiar with personas and how they influence things like content, social media, and every other aspect of the inbound marketing methodology. But just knowing and understanding these things isn’t quite enough. And if you have any interest in turning strangers into devoted customers (which you probably do, as that’s kind of the whole point of this stuff), these important inbound marketing elements need to work with one another, perfectly intertwined and carefully executed. An inbound marketing campaign is a specific, defined series of…
 
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    Adrian Swinscoe

  • Proactive customer service will pay back ten fold – Interview with Matt Lautz of Corvisa

    adrianswinscoe
    23 Jan 2015 | 10:42 am
    View image | gettyimages.com Today’s interview is with Matt Lautz, President and CIO of CorvisaCloud, a provider of call centre software and a cloud based enterprise communications platform. Matt joins me today to talk about B2B customer service and customer experience, why it needs to improve, what lessons B2B can learnt from B2C and a […]
  • How To Avoid Damaging The Customer Experience During Hold Time

    adrianswinscoe
    21 Jan 2015 | 1:55 am
    This is a guest post from Alison Brattle, Marketing Manager at AchieveGlobal. Customer service is an increasingly difficult job: consumers expect prompt service and a timely resolution to their problem—and they do not like delays. Most of all, customers hate being put on hold; unfortunately, however, it’s a situation that’s largely unavoidable. Learning how to […]
  • Startupland – Zendesk’s journey from a kitchen table in Denmark to the NYSE – Interview with Mikkel Svane

    adrianswinscoe
    18 Jan 2015 | 11:05 am
    Today’s interview is with Mikkel Svane, Chief Executive Officer and Founder of Zendesk, a fast growing and recently listed (NYSE) cloud based customer service platform. Mikkel joins me today to talk about: Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business – his new book that tells the story of […]
  • Customer experience, self service and the wrong type of apologies

    adrianswinscoe
    13 Jan 2015 | 6:49 am
    Here’s a story from a recent visit to the local branch of my bank to pay in a cheque. Remember them? Cheques, that is. Anyway, it’s a while since I’ve visited the bank and on entering I noticed that they have gone through a bit of a refurbishment. This has meant that they have removed […]
  • Do you know if you are irritating your customers? – Interview with Melvin Brand Flu of Livework

    adrianswinscoe
    9 Jan 2015 | 5:48 am
    Today’s interview is with Melvin Brand Flu, Partner and Director of Strategy and Business Design at Livework, a leading service design company. Melvin joins me today to talk about the work that Livework do and some of the research that they are doing around irritation curves. This interview follows on from my recent interview: Customer […]
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    EnMast

  • The 2015 Guide to Using LinkedIn

    EnMast Editor
    27 Jan 2015 | 9:42 am
    To watch the 2015 Guide to Using LinkedIn webinar, enter in password “Jan2015″: Note: This video will only be available until February 9th, 2015.           The post The 2015 Guide to Using LinkedIn appeared first on EnMast.
  • The ULTIMATE Small Business Hiring Guide: Everything you need to know about hiring an employee

    Brad Farris
    26 Jan 2015 | 12:57 pm
    Small business hiring is an essential (and often challenging) facet of entrepreneurship. Any business owner who’s made a bad hire (and most of us have) can tell you the pain of realizing your mistake and trying again and again to “fix” the bad hire, before you finally fire them. Not to mention the money and time you’ve spent interviewing, training them, and then fixing their errors! It’s no doubt that bad hires are expensive. Image via grasshopper.com So, to save you all that heartache, toil, and money, we’d like to share our 8 step process for hiring with you. You’ll find that…
  • How to ask good interview questions: Be skeptical!

    Brad Farris
    23 Jan 2015 | 7:57 am
    It’s always painful to have an opening on your team. Often, the person you’re missing was someone you relied on; someone who got stuff done! Now they aren’t there; and who’s getting that stuff done? It’s probably you (in one way or another). That open position is dragging you down. It’s no wonder that you want nothing more than to fill it! Fill it now! I believe this feeling of urgency — the desire to get a position filled now– is the root cause of many bad hires. When we bring the “I want to fill this now,” mind to an interview, we…
  • The phone screen interview: What questions should I ask?

    Brad Farris
    22 Jan 2015 | 12:34 pm
    If you’ve got a good job posting out there, and know clearly what you need to pay, you should have a solid batch of resumes to sift through. Pick out the best, and let’s set up some phone screen interviews. But wait. Do I know what questions to ask? What do I need to know at the phone screen stage? On second thought, why am I even doing a phone screen interview? Phone screen interviews give you a chance to talk with a number of candidates and shrink your pool of candidates before you commit to meeting someone face-to-face. It’s a quick check, and it works. Even just getting…
  • How to write a job posting that attracts great applicants (and repels the ones you DON’T want)

    Brad Farris
    14 Jan 2015 | 6:00 am
    The job posting is the most fundamental tool that you have to attract great talent to a job opening, yet many business owners fail to use it effectively. A well written job posting acts like a shining beacon to attract talented folks who share your values and are looking for a terrific opportunity, while at the same time discouraging applicants who are “just looking for a job“. I’ve outlined the important features of a good job posting below. Read on if you’d like to learn how to write a job posting that WORKS. Write about the candidate The primary purpose of the job…
 
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    Small Business Bonfire

  • 7 Ways to Bridge the Gap Between Slow and Busy Seasons

    Meredith Wood
    27 Jan 2015 | 2:32 am
    By Meredith Wood Does your business feel the rush of certain seasons and the slump of others? Around the holidays things couldn’t be more hectic, then comes January and it all feels like it comes to a screeching halt? Without money constantly streaming in, you may have to stretch the funds you brought in during three months of activity to last a year. As a business owner, you can intelligently prepare for the busy season and make the most out of your slow season. Here’s how to manage this ebbs and flows naturally found in any seasonal business. 1. Spend Your Money Carefully When you have…
  • How to Promote an Employee

    Emily Suess
    26 Jan 2015 | 4:21 am
    By Emily Suess You might think that employee promotion is a simple event where smiles, good wishes, and pats on the back abound. That is, unless you’ve ever worked in any business environment where three or more people are employed. The truth is that promoting small business employees can turn into a sticky situation that leads to hurt feelings and resentment. If not handled in the right way, negative emotions like jealousy can slow, or even completely halt, the gears that keep your business moving forward. To minimize the fallout, be fair and consistent. Set Minimum Standards All employees…
  • 6 Tips for a Beautifully Organized Home Office

    Kerrie Kelly
    23 Jan 2015 | 2:19 am
    By Kerrie Kelly, ASID If we’re not careful, our home offices can get cluttered up pretty quickly. Since we can close that office door, it’s easy to use our home office as something like a giant “In” basket. We end up with piles of work papers, to-do lists, and all kinds of clutter behind that door. Now is a perfect time to get that clutter under control and put systems in place to make it easier to keep things looking good all through 2015. The secret to keeping your home office tidy and organized is to focus on the work surfaces. Keep the paperwork from gathering on…
  • 4 Ways to Stay on Top of Business Trends Without Investing a Ton of Time

    Alyssa Gregory
    22 Jan 2015 | 6:56 am
    By Alyssa Gregory As a business owner, you need to keep your thumb on the pulse of your industry and remain aware of what’s happening in the world of business. There are many ways you can keep yourself up to date, but some of them — like attending business conferences and events on a regular basis, or tracking industry data and statistics — are not exactly practical for an over-scheduled business owner. Here are four ideas to keep you in the loop on business news and trends for just a little bit of dedicated time. 1. Use an RSS Reader Despite the hubbub created in 2013 when Google…
  • 7 Secrets to Setting Prices

    Emily Suess
    21 Jan 2015 | 8:47 am
    By Emily Suess To keep your small business running, you need to find the sweet spot for pricing your products or services. If you give pricing the consideration it deserves ahead of time, you should be able to hone in that number from day one. Use the following seven tips to make sure the price is right. 1. Gather Pricing Data Plenty of organizations, trade groups, and data compilers can help you get your hands on industry standard pricing for your market. Make sure your information offers a regional breakdown. What sells for $5 in Oklahoma might sell for $15 in California. 2. Base Prices on…
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    B2B CFO® Metro NY/NJ

  • Planning for Increased Cash? Focus on Business Performance!

    Keith Simmons
    17 Jan 2015 | 7:53 pm
    Check Out Business Podcasts at Blog Talk Radio with YPI Consultants LLC on BlogTalkRadio with P|E|A|K Radio on BlogTalkRadio Considering ways to improve business performance can be a complex task. Often there are a variety of factors involved. How do you determine where to begin when more than one issue is present?… Read more >The post Planning for Increased Cash? Focus on Business Performance! appeared first on B2B CFO® Metro NY/NJ.
  • Certified Business Transition Expert

    Jerry Snearly
    20 Dec 2014 | 4:00 am
    A great article about the Company and its drive to be on the forefront of what our clients want. With millions of privately owned business being run by baby boomers, many of these businesses will be sold in the next ten years.… Read more >The post Certified Business Transition Expert appeared first on B2B CFO® Metro NY/NJ.
  • 7 Habits of Chronically Unhappy People

    Stu Lipkin
    3 Dec 2014 | 12:17 am
    A very interesting article for those who see the glass as being half empty/full.  How many of these traits do you possess? 7 Habits of Chronically Unhappy People I often teach about happiness and what has become exceedingly clear is this: There are seven qualities chronically unhappy people have mastered.… Read more >The post 7 Habits of Chronically Unhappy People appeared first on B2B CFO® Metro NY/NJ.
  • The Absolutely Best Time to Borrow Money

    Rick Canonaco
    24 Nov 2014 | 1:00 am
    Ami Kassar makes a very simple point in his article published on Inc.com: Consider taking out a business loan when you least expect you’ll need it. As Ami goes on to say in his article, when business is good and your company is profitable, financial institutions will line-up to loan you money.… Read more >The post The Absolutely Best Time to Borrow Money appeared first on B2B CFO® Metro NY/NJ.
  • Tips for Winning the Compensation Game

    Stu Lipkin
    19 Nov 2014 | 12:00 am
    In today’s job market, competitive dynamics are changing rapidly. As a result, business owners must be willing to share the wealth just to stay in the game. What does it take to attract and retain a loyal and talented staff?… Read more >The post Tips for Winning the Compensation Game appeared first on B2B CFO® Metro NY/NJ.
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    CorporationCentre.ca Small Business Blog

  • Guidelines for Pitching to the Media

    CorporationCentre.ca
    21 Jan 2015 | 12:06 pm
    There is arguably no form of advertising more effective than a favourable news story, broadcast segment, or article in an industry publication. The endorsement of a trusted media professional can expand your prospective market, and engender public trust and goodwill toward you and your business. Many businesspeople appreciate the importance of effective media relations, but there is a right way, and countless wrong ways, to communicate with media outlets.This post will recommend some general best practices for business marketing communications with the media, and detail a few “pet peeves”…
  • Professional Corporations

    CorporationCentre.ca
    14 Jan 2015 | 7:31 am
    A professional corporation is a corporation engaged in providing professional services where a member of a profession governed by its professional body allows its members to practice through a corporation as opposed to a sole proprietorship or partnership. Each professional governing body may have its own set of rules requiring certain formalities to be respected. Below are the typical requirements of professional corporations. However, it is suggested that you contact your governing body before you proceed with the incorporation of a professional corporation.Which professions can incorporate…
  • Begin your work day on a productive note

    CorporationCentre.ca
    15 Dec 2014 | 8:29 am
    Every entrepreneur, business owner, and manager aspires to enhanced productivity. The reasons for this are obvious: greater productivity is conducive to not only increased profits, but diminished stress and more free time too—highly esteemed desiderata for most people. But, like community engagement, leadership or employee morale, productivity is not necessarily an easy concept to pin down. In the abstract, we all want it. But if we are serious about realizing it (and enjoying its many benefits), we need a clear process and concrete steps by which to make it happen.One of the simplest and…
  • Post Date Your Incorporation for January 1st 2015

    CorporationCentre.ca
    3 Dec 2014 | 9:05 am
    Did you know that you can choose the incorporation date of your business? Many people choose a specific date of incorporation for personal or financial reasons. So why not make your date of incorporation the first day of the year?Order your business incorporation through CorporationCentre.ca from now until December 29th to request a January 1st 2015 incorporation date. We’ll do the paperwork as you relax during the holidays. Simply make a note in the order comments that you want a January 1st 2015 incorporation date (or any other post-date you’d prefer). Please see the table below…
  • The Large and Small of the Canadian Video Game Industry

    CorporationCentre.ca
    27 Nov 2014 | 8:39 am
    Matthew Jackson has been working in video games ever since he graduated from Montreal’s National Animation and Design Centre (Centre NAD), but he admits that it’s his passion for video games that has made him successful in the business – a quality he believes is an absolute requirement for anybody working in a collaborative and creative environment like video games.Like a lot of people working in the video game industry, Matthew got his start working on various projects for some of the larger video game producers with offices in Quebec such as EA and Behaviour Interactive – companies…
 
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    The Biz Adviser

  • Are You A Micro-Manager or a Mentor to your Sales Team?

    Mike Major
    5 Jan 2015 | 8:14 am
    The best kind of boss is one that helps people grow in their job, by developing their skills and mentoring their development. When I worked at Ogilvy & Mather advertising, our manuals included a dictum from founder and advertising legend David Ogilvy, who said: “If we hire people better than us, we will become a company of giants.” Sadly, many business owners and sales managers instead try to “manage people” in every aspect of their work. Here are six ‘red flags’ which suggest you might be in danger of micro-managing your sales team. You monitor and manage tasks instead of…
  • How Mark Cuban Turned Trouble Into Triumph

    Charles Gaudet
    5 Dec 2014 | 1:36 pm
    “I hate to lose.” Four little words… But for billionaire entrepreneur Mark Cuban, they spelled trouble – and in typical Cuban-style, a brand new business opportunity too… When Cuban was investigated by the SEC (the charges were later dropped), one of the pieces of information that the government focused on was that short statement… That the message was in reference to a Mavericks game was considered less important. The SEC believed that because Cuban “hated to lose,” he must logically be willing to do anything to win…. Including insider trading. To Cuban, it illustrated…
  • When Old is Better Than New

    Mike Major
    26 Nov 2014 | 8:43 am
    Strange as it may seem, this is where most entrepreneurs fail miserably: encouraging previous customers to buy again. It’s easy to spend so much time focused on getting new customers that you forget about previous buyers. And before you know it, they’ve forgotten about you too. Yet retention tactics are usually the easiest, most effective and least expensive to implement. After all, you don’t have to tell past clients who you are, or explain the value of what you offer. That’s because they’ve already discovered it for themselves. And if they were happy the first…
  • How to Transfer a Call

    Mike Major
    21 Nov 2014 | 11:29 am
    I get it. You clicked to read this because you wonder what’s the big deal about transferring a phone call, right? In that case, you need to read on! As Michael Gerber points out in his E-myth books, there should be a system for every part of your operation – even for how the phone is answered and calls are transferred. This may seem too simple, even unnecessary, but in fact a telephone call is often the first contact a customer has with your business. You’ve probably heard it said “you only get one chance to make a first impression.” That may be a joke, but…
  • The Mental Ladder

    Mike Major
    17 Nov 2014 | 11:01 am
    In your area, are you the best at what you do? It’s only normal for business owners to be mighty proud of their product or service, of course, and they’re often terribly disappointed when I tell them: it doesn’t matter! Marketing professors Jack Trout and Al Ries wrote, over 30 years ago, that business is a battle of perceptions not of products. So it’s how your prospective customers see you that determines whether or not you get their business. Consumers build a “Mental Ladder” of suppliers for any products or services they need. The ladder will…
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    SBA 504 Loan Blog

  • Beginning Again

    Trey
    23 Jan 2015 | 11:25 am
    Even though January’s almost over already, we still want to wish you a Happy New Year! Time flies when you’re having fun and/or working like crazy on small business commercial real estate loans, and that’s exactly what we’ve been doing. Both things — getting SBA 504 loans closed and having plenty of fun in the process. More on that in a minute. We’ve also been busy getting things ready for our pending merger with IBERIABANK. So far, any changes coming down the pike only look to be positive. We’ll have more resources at our disposal and being part of a…
  • Our Last Blog Post…

    Trey
    23 Dec 2014 | 7:30 am
    In all likelihood, this is our last blog post until next year. The holidays are upon us and 2015 is coming quick, whether we like it or not. You should be spending time with friends and family, and wrapping up the year properly…not reading blogs from us about commercial real estate financing. That’s not to say we’re closing up shop until next year. No way. We’re still working on getting SBA 504 loans approved, closed, and funded. We’re still here to help answer any questions you have about smarter commercial real estate financing, 504 loans, commercial…
  • Construction 101: New Construction vs. Renovations

    Trey
    26 Nov 2014 | 9:52 am
    For some businesses, simply purchasing a commercial building and just moving in works alright. Others, however, may have specific requirements for the spaces they occupy. Maybe there’s custom equipment, or a certain layout that gives a competitive advantage. When business owners want to customize their commercial facilities, there are two basic options: building something new (ground-up construction) or renovate an existing property. There are pros and cons to both, and we’re good at both because every SBA 504 project we work on is different. Here’s Shannon to explain a bit:…
  • Commercial Finance Update – November 2014

    Trey
    14 Nov 2014 | 11:33 am
    Giving Thanks (and eating a bunch of food) Thank You. We say it all the time, and we mean it. We can’t do what we do without the help and good work of others. When real estate brokers, mortgage brokers, other lenders, and past clients refer new clients to us, we’re thankful. When a small business owner chooses us to finance one of the biggest purchases he or she will ever make, we’re thankful. When the other parties involved in our projects work hard to meet deadlines and track down documents and keep the ball rolling, we’re thankful. We get to work with some amazing…
  • We do a lot of construction loans…

    Trey
    31 Oct 2014 | 8:02 am
    We’ve seen something of a small business construction boom in terms of our loan production in the last few years. Because we have so many construction projects under our collective belt, we think maybe we can say that we’re small business construction loan experts. It’s a very subjective judgement on our part, but we would never say something like that without having some evidence to back it up. Shannon Marks, our President and COO, has graciously answered a few questions about Mercantile’s collective experience in construction financing. Take a look… Mercantile…
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    RunApptivo

  • Advantages of going paperless for small businesses

    Maya Pillai
    19 Jan 2015 | 3:35 am
    Generally small businesses have to struggle harder for financial success and growth as compared to the larger players. Going paperless is an effective and useful strategy to help small businesses compete in the marketplace today. We look at some of the advantages of going paperless. Saving Space Real estate is costly today especially in large cities. Substituting electronic documentation for the existing physical documentation ensures that a substantial amount of office space is saved. The result is   that more money is available to invest in core business areas. Environment friendly Many…
  • Small Business Events 2015

    Maya Pillai
    5 Jan 2015 | 7:33 am
    With the New Year around the corner, you as an entrepreneur would have already made your resolutions, strategies and other relevant plans to take your business to the next level. There are many who would be planning to venture into business and those who would like to diversify their business. There are many small business events that give an insight into various businesses. These events happen throughout the year and are considered to be the right place to get an idea about the latest developments and trends in a particular industry, and the demand for the concerned product. These events…
  • Top 5 Digital Marketing Trends to watch out for in 2015

    Maya Pillai
    15 Dec 2014 | 4:11 am
    In a couple of weeks’ time 2014 will draw to a close. Startups and established businesses would be burning the midnight oil to figure out various marketing and advertising strategies for next year. Though the basics of marketing has not changed much, the landscape of marketing has changed drastically. It’s an era of digital marketing. Therefore digital marketing has to be innovative enough to capture the product’s market share.  Here we have put together five trends of digital marketing that you can look out for in the year 2015. Content will be given more importance than ever- It’s…
  • Advantages of partnering with other businesses today

    Maya Pillai
    13 Nov 2014 | 5:30 am
    Today the business environment is very competitive. Organizations need considerable financial strength and constant innovation to both survive and thrive. It may be a wise move for firms to partner with other businesses to stay competitive and boost business prospects. We look at the benefits of doing the same. Increased strength and credibility – When companies partner with other successful businesses, their strength in different domains improve. There are increased financial and human resources available. Stronger marketing campaigns and better infrastructure can be realized.
  • Tips on Business Etiquette

    Maya Pillai
    11 Nov 2014 | 6:24 am
    Today, business is more than just generating more revenue and profits.  It is also about establishing and nurturing goodwill and relationships. We look at what business etiquette to follow in the workplace. Get up on your feet – Don’t follow the laidback attitude by remaining seated when being introduced to somebody new. You need to show at least the basic respect and courtesy by standing up while greeting others. Try to genuinely respect and show interest in the other person. Some people may take offence if others don’t stand up to greet or acknowledge them. To be regarded as…
 
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    Best Small Biz Help

  • How to Value an Offer- ABC Shark Tank

    Dawn Fotopulos
    18 Jan 2015 | 4:38 pm
    Bello Verde should be called Bruto Nero the way he handled himself. Here is the exchange with Daymond John. How do you know if an offer for your company is worth it? The owner wants $360K for 6% ownership in the company Daymond offers him his “sweet deal” at $360 for 33% ownership. They are miles […]
  • The Future of Small Business – Keynote Address at Wingate University

    Dawn Fotopulos
    14 Jan 2015 | 11:39 am
    Why is small business so important to any economy? What happens to our communities if small businesses close their doors? I answer these questions and more in my keynote address at Wingate University.
  • Three Ways to Cut Expenses

    Dawn Fotopulos
    30 Dec 2014 | 9:32 pm
    I’m on a mission to cut expenses this year. Truth be told, I’ve been sloppy and have not paid attention to fees and charges in 2014 like I should have. I was racing around the country promoting Accounting for the Numberphobic; A Survival Guide for Small Business Owners. Now it’s time to save money. One of […]
  • 6 Holiday Marketing Tips for Small Businesses

    Dawn Fotopulos
    13 Dec 2014 | 6:16 pm
    It’s the peak of the holiday season and small businesses are looking forward to finishing the year strong. Although your customers are excited about spreading cheer, they’re also looking for the perfect gifts this season. According to National Retail Federation, it’s expected for 2014 holiday sales to be $616.9 billion, which is a 4.1 percent […]
  • Shop Small All Year- Here’s Why

    Dawn Fotopulos
    11 Dec 2014 | 4:06 pm
    It was so much fun being on Doug Stephan’s Good Day Show last week talking about Small Business Saturday. The AMEX Open folks started this movement in 2010 to encourage shoppers to make their purchases with locally owned small businesses. According to Verizon Small Business, it matters for three reasons: The multiplier effect in your […]
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    Solopreneur Solutions

  • Social Media Frustration

    Donna Amos
    17 Jan 2015 | 6:28 am
    I love helping small business owners and often I am assisting clients with their social media efforts. The challenge is their expectations. Social media is not a quick fix for slow sales. Social media is one more tool to put in your marketing tool belt, not a magic pill. So we both become frustrated: they because they want results immediately and I because I want them to understand that it takes time. You don’t ask the girl to marry you on the first date! You get to know her and romance her, first. Then, if all goes well, you ask her to marry you. Social media is the same way: You have to…
  • How to Choose a Name Your Business

    Donna Amos
    3 Jan 2015 | 3:08 pm
  • Want Visual Impact? Here’s How To Stand Out in 2015!

    Donna Amos
    1 Jan 2015 | 2:35 pm
    How will you stand out visually in the market place in 2015? I recently read a statistic that reminded me how important graphics are to our marketing strategies. Twitter started in March of 2006 and they have 285 million users. Instagram began in 2010 and they have 300 million users. I believe this demonstrates how important imagery is. It is true that a picture is worth a 1000 words. A trend that will continue to take center stage in marketing and it is important that we find ways to bring our brand to life with images. To help I wanted to share some great resources. 1. Design…
  • A Few of My Favorite Things for Blogging

    Donna Amos
    30 Dec 2014 | 2:47 pm
    This Listly is a few of my favorite things for blogging. If you have one that you use please share in the comments. A Few of My Favorite Things for Blogging View more lists from Donna Amos
  • Starting a New Business Or Growing an Existing One?

    Donna Amos
    11 Dec 2014 | 2:39 pm
    Starting a New Business or Re-energizing Your Current Business. I started my first business in 1981 with a friend and it was a dismal failure. I started my second business in 1986 and it took me three years to turn a profit, but I finally figured it out. Maybe you find yourself confronting some of the same challenges I have faced: How are you going to prepare for the journey? Do you find yourself on the edge of succeeding at something and then all of a sudden everything falls apart? It’s called self-sabotage and it kills thousands of dreams everyday. Have you struggled with knowing you are…
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    Funding Gates Community

  • 4 Important Changes to Small Business Tax Deductions for 2015

    Diana Mackie
    23 Jan 2015 | 9:49 am
    Small business tax deductions- they may feel complicated at times, but I think we can all agree they are ultimately, a force for good. The main point of most government tax deduction programs is to help small businesses help themselves, with economic incentives for researching how to improve your business, going green, providing more advanced education and training your employees, improving your business’ facilities- and so much more. We always advise our small business customers to work very closely with their accountant to make sure they are taking advantage of all the legal deductions…
  • Small Business News: New Accommodations May Be Required For Pregnant Workers

    Funding Gates Blog
    22 Jan 2015 | 10:27 am
    Currently, all business must abide by the Pregnancy Discrimination Act, but does the law allow for too many loopholes? What IS the legal responsibility of the employer to accommodate a pregnant worker? SCOTUS will soon be making a judgement on just that- in the case of Young v. UPS. This case specifically questions the legality and scope of the Pregnancy Discrimination Act (PDA for short)—a law enacted by Congress in 1978 to address the inclusion of pregnancy and childbirth under employers’ disability coverage. The arguments heard this month will discuss whether the scope of that law…
  • Increase Your Sign-Ups —The Art of the Sign-Up Form

    Funding Gates Blog
    20 Jan 2015 | 12:19 pm
    Subscriptions. Calls to action. The classic Sign-up form. They are the heart and soul of your small business’ marketing strategy—to gain information about potential prospects and begin the process of conversion to a sale. Without an effective call to action, your entire content marketing effort is in vain. Without a winning sign up form design, you are kissing potential leads goodbye! The sign-up form is the most important factor to a potential customer committing, or turning away- so let’s get it right! How do you make a more effective call to action and increase your sign ups? Here…
  • 12 Marketing Buzz Words to Grab Customer Attention

    Diana Mackie
    15 Jan 2015 | 11:27 am
    My favorite thing to write about is small business marketing tips! To kick off 2015, I am going to introduce you all to the concept of “buzzwords”. In the marketing and advertising world, buzzwords are key signifiers of what consumers are most interested in, and what they value the most. They are the things that were most discussed or shared by consumers.  By making sure your small business is in line with these popular concepts and themes, you’ll increase attention and preference for your products and services.  Scouring the web (and data!), I’ve compiled…
  • Are You Packaging Your Goods Correctly?

    Funding Gates Blog
    13 Jan 2015 | 7:54 am
    Is your packaging design setting the best possible tone with your customers for what they can expect from your product?  When a consumer walks into a store or clicks onto a website to make a purchase, they’re met with a first line of defense—your product’s packaging. This is your big opportunity to make a first impression with your potential buyer that will stand out from the crowd. Is your packaging design setting the best possible tone with your customers for what they can expect from your product? Are you inviting new customers to take notice of your product and maintaining brand…
 
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    On Our Bikes

  • With a little help from my friends

    Jon Stow
    26 Jan 2015 | 3:34 am
    Joe Cocker (Photo credit: Wikipedia) Joe Cocker died recently, and although he was a prolific recording artist, he is best remembered for his cover of the Lennon-McCartney song “With A Little Help From My Friends”, which they wrote for Ringo Starr. Joe tailored the song to his style and made a very memorable song one so good that most of us will always remember his interpretation. He was friends with the Beatles and they did help each other more than we knew back then. In a business context, most of us have not been fortunate enough to discover a product or service that is unique, and it…
  • The leaky tap – are your customers happy?

    Jon Stow
    17 Dec 2014 | 5:18 am
    We all try to do the best for our customers, but do we know if they are happy? There might be something which they see as having gone wrong with our service, and we do not even know about it. We cannot put it right if we don’t know. As someone who has many landlords as clients, I take an interest in the property rental market. Sooner or later, if a house or flat is being let, something will go wrong. Maybe the stair carpet is coming loose, maybe there is a damp patch, and perhaps there is a dripping tap which might not just be annoying but do damage. Most tenants would tell the landlord…
  • Small business and swimming out of your depth

    Jon Stow
    27 Nov 2014 | 3:59 am
      The Beatles wave to fans after arriving at Kennedy Airport. (Photo credit: Wikipedia) A week or so back I was watching an antiques and collectible show on the TV. It was one of those where people bring along some item in the hope that one of the dealers on the show will buy it for cash. These programmes are quite interesting and one can learn a lot about antiques sitting in one’s armchair. On this particular episode a woman brought in what purported to be all four of the Beatles’ signatures. These were on a torn-out diary page which had a couple of entries for November…
  • The value resold

    Jon Stow
    24 Nov 2014 | 3:27 am
    A few months ago I advised a client on some potential tax issues he was concerned about. It took a while to research; well mainly to check as I had good knowledge of the issues. It is always important to check one’s memory against the latest legislation and case law as things can change. What my client was looking for was not a tax scheme – I don’t do those – but the answers to a series of questions. It was a “what if?” sort of project. When I was asked to quote in the first place, as always I thought about the value to the client. How valuable could it be to him in terms…
  • Ignoring the signs

    Jon Stow
    13 Nov 2014 | 3:47 am
    Some signs people ignore It is great when our businesses are running smoothly. It is easy to take our eye off the ball, and not think about the future. It might be that there is plenty of income coming in, but are we relying too much on too few customers? We do not know how fickle those customers might be, no matter how hard we work on their accounts. Are our suppliers creeping their prices up faster than they deserve, and can we sustain those higher costs? Should we be shopping around? Is our admin work becoming too much of a burden? Should we get assistance before it gets in the way of our…
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    Planning, Startups, Stories

  • Don’t Be Fooled By Mismanaged Data

    Tim Berry
    14 Jan 2015 | 9:01 am
    Here’s another great example of why you don’t blindly trust research. This illustration comes from this Gizmodo post. Post author Jesus Diaz is not saying this means what it seems to say (see his conclusion below). But here you are with another example of how easy it is to get the wrong conclusions, especially when the research is summarized to easy conclusions. Gizmodo author Jesus Diaz doesn’t say where this data comes from, nor does he define the terms, which is fine with me because the data makes the point. And I like the way he concludes: p.s. If you take this seriously,…
  • Q&A: What Do I Include in a 1-Page Business Plan

    Tim Berry
    7 Jan 2015 | 12:09 pm
    I received this question overnight from my ask-me-a-question page: I am entering a competition that is asking for a one page business plan and I am having a hard time trying to determine what to put on it and what not to include. What information is absolutely required? To answer this well I’d need to know the criteria set up for the competition. Some are more concrete than others. Some are more about the idea, but most emphasize investment potential. I think of what I want to see as I review submissions to an angel investment group. These are essential to me: The problem you solve. This is…
  • Q&A: Winning Business Plan for a Competition

    Tim Berry
    5 Jan 2015 | 8:09 am
    How do you do a winning business plan for a business plan competition? I’m glad you asked. I’m a frequent judge of these competitions so it’s in my interest to help you improve your chances by developing a better business plan, pitch presentation, summary, and elevator speech. So that you know, I’m answering this question with reference to the mainstream high-profile business plan competitions I’ve judged many times, including the University of Texas’ Global Venture Labs Investment Competition, the Rice Business Plan Competition, and the University of Oregon’s…
  • Do We Want Our News Crowdsourced?

    Tim Berry
    17 Dec 2014 | 7:08 am
    And what do we do if the Internet doesn’t disappear? Whether we want our news crowdsourced, or not, I don’t think we have a choice. The steady onslaught of rapid information via the new technologies – digital, social media, et. al. – is happening. In the background, traditional news media get less attention (readers, viewers, web traffic) and that means less money to pay for traditional journalism. And traditional journalism costs money. What real reporters do is work. I recently ran across Can Silicon Valley disrupt journalism if journalists hate being disrupted? by Emily Bell…
  • How do I make a good pitch deck for investors?

    Tim Berry
    5 Dec 2014 | 7:56 am
    This is my answer to How do I make a good pitch deck for investors? on Quora. First you need to differentiate between the pitch deck you leave behind for its information value – which has more words – and the pitch deck you use when you are there talk, which should be much more pictures than words, ideally just a title and a compelling photograph. Don’t confuse the two: A pitch to be read must be very different from a pitch that supports a live presentation with you talking. Different media, different styles. In either case, what you want to show is something like this (but be…
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    Scentsy Blog

  • Scentsy Leadership 2015: Thoughts

    Christine
    23 Jan 2015 | 2:11 am
    So its been a few weeks since I returned from the Scentsy Leadership Retreat in Cancun Mexico at the Moon Palace Resort and Spa.  I was a Can Do Cancun Trip Winner so I didn't have to pay anything for my trip.  In fact I figured it out and only ended up spending a grand total of £90 and that included an unexpected night in Canada with -30 degree weather and an excursion on my last day in Mexico. Travel has always been an important part of my life.  I love getting off the beaten track although I do love the pampering as well.  The trip was quite short, I spent more…
  • #LoveMonth2015

    Christine
    21 Jan 2015 | 12:48 pm
    Instagram Photo Challenges, I'm not sure if you've heard of them but they are super fun and a great way to meet new people and create a sense of community.  I've always played along with others challenges but have always wanted to try my own....So come February going to play.  How do you participate?  Take a picture that you think fits the photo prompt and post it on instagram with the hashtag #LoveMonth2015.  You dont win anything, and it doesnt cost anything but will give a shout out on my Scentsy profile of the pics I like each week on my profile @ldnwickless. …
  • Scentsy Leadership 2015: Cancun Mexico (In Pictures)

    Christine
    17 Jan 2015 | 10:13 am
        Just got back a 5 star all expenses paid trip to Cancun Mexico.  If you follow me on Facebook you'll see more pictures but these are all film piccys I took with my vintage Yashica Mat 124g.  Going to write about the trip soon but wanted to share with you these pictures.  So grateful to Scentsy for this incredible experience that I would have never been able to afford otherwise.
  • Great Ormond Street Scentsy Buddy Appeal

    Christine
    21 Nov 2014 | 2:45 am
      I've done this since 2011, collected Scentsy Buddies for Great Ormond Street Childrens Hospital and their Christmas Toy Appeal.  Last Year I was able to give quite a few but this year I've started later so worried about being able to donate as many.  When you shop online with me you'll see a little link....Shop as Normal when you click on the link and 25% of the proceeds from these orders will go to get Buddies. You can also send me Buddies---direct.  You can order some and have them delivered to:   Christine Jolley16 Colgate HouseArmoury RoadLondon, SE8 4LG  …
  • Scentsy Christmas Shipping Dates 2014

    Christine
    20 Nov 2014 | 12:33 pm
    Behind on your Christmas shopping? Want to know last date for ordering Scentsy to ensure delivery to put under the tree for Santa?   14 December for the UK/Europe   Other Scentsy Regions: -11 December Canada -18 December USA -11 December 2014 (in Australia) for orders shipped to the following postal codes: Queensland 4600 to 4999, Western Australia 6200 to 6999, and Northern Territory 0800 to 0899 -14 December 2014 (in Australia) for orders shipped to the rest of Australia   Outside of Europe/UK you cant order from me, but you can join my global Team as a consultant.  If…
 
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    Small & Midsized Business Reviews

  • Credit Card Processing Basics

    SMB Reviews
    21 Jan 2015 | 6:56 am
    A lot of merchants who take up credit card processing f […] The post Credit Card Processing Basics appeared first on Small & Midsized Business Reviews.
  • Things to Consider When Choosing A Merchant Account

    SMB Reviews
    14 Jan 2015 | 5:53 am
    The first step to opening a merchant account is to choo […] The post Things to Consider When Choosing A Merchant Account appeared first on Small & Midsized Business Reviews.
  • The Benefits Of A Merchant Account

    SMB Reviews
    5 Jan 2015 | 2:49 am
    Opening a merchant account will allow you to start acce […] The post The Benefits Of A Merchant Account appeared first on Small & Midsized Business Reviews.
  • Why You Should Invest In A Merchant Account?

    SMB Reviews
    28 Dec 2014 | 1:59 am
    Running your own business definitely sounds to be an ex […] The post Why You Should Invest In A Merchant Account? appeared first on Small & Midsized Business Reviews.
  • A Beginner’s Guide to eCommerce

    SMB Reviews
    18 Dec 2014 | 11:09 pm
    Ecommerce challenges any businessperson, especially tho […] The post A Beginner’s Guide to eCommerce appeared first on Small & Midsized Business Reviews.
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    The Reveal: Web Design + Marketing + Website Performance Improvement

  • Flash Website Design KILLS Web Traffic (Not Just from SEO)

    H. T. Major
    21 Jan 2015 | 3:55 am
    It’s been stressed for over a decade that flash website design is a really bad idea:  It severely limits chances of getting people to your website via search engines, like Google.  (You can investigate that fact here, from one of the Web’s premier search engine experts. We’ll also address that briefly below.) Today, we’ll share yet another major wrench flash Web design throws into your marketing works. Let’s explore. Expect Maximum Website Traffic from Social Media Marketing? Flash Website Design is Folly. ^Tweet that. But why? Flash is a sort of…
  • How Mediocre Company Websites Harm Your Online Rep

    H. T. Major
    16 Jan 2015 | 12:06 pm
    On the Internet, your company website is your first impression—and you only get one shot. Does it say things about your company culture, goals, and values that contradict your actual brand? If you’re still in the market for a quality Web design firm, perfect—this article will help your company know what to take to that first meeting with your designer. Is Your Company Website Design Strategy Disjointed? Is your company website design strategy missing a few vital pieces? All too often, small businesses approach Web design firms with preconceived notions of exactly what they…
  • Need to Hire Web Site Designers? Prevent Unneeded Fees

    H. T. Major
    7 Jan 2015 | 9:00 pm
    Without the proper aforethought, hiring web site designers can become an expense your company may never have expected, from both initial charges and long-term fees. Thankfully, you have more control over those costs than you realize. The #1 reason some companies end up overpaying web site designers is lack of proper planning for future growth  of the business. You don’t expect that your company’s Web presence will stay the same for the next five years, do you? Well, if you do, that’s a bigger matter than this article addresses ;), but… Failing to plan for…
  • Increase Website Conversions: 3 Ways to Influence ACTION

    H. T. Major
    5 Jan 2015 | 9:00 pm
    What does it mean to increase website conversions? Put simply: To increase website conversions, your website must do a better job at converting a casual BROWSER (visitor) into a qualified LEAD, who acts. Although the specific “action” you’d like prospects to take depends on your website’s goals, of course, and the type of site it is (blog or informational, direct sales, e-commerce shop, etc.), understand this: You can only consider your website 'effective' (profitable!) if it achieves its intended GOAL.Click To Tweet And that’s key. I’m redundantly…
  • Linkedin for Business: Season’s Greetings eCards & Other Flubs

    H. T. Major
    31 Dec 2014 | 4:14 pm
    Many small business owners use Linkedin for business in ALL the wrong ways. Here are three very specific flubs that may be destroying your connections before they’ve begun. Linkedin for Business Flub #1: Linkedin greeting cards. T’is the season for… an overwhelming abundance of Linkedin greeting cards. There is little more aggravating to a supremely busy executive than an inbox filled weekly with dozens of “season’s greetings e-cards” from dozens and dozens of random strangers. My guess is that an “expert” or three claimed it was a…
 
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    PowerHomeBiz.com

  • 4 Easy but Powerful Ways to Create More Success in Your Business in Less Time

    Alicia Forest
    27 Jan 2015 | 8:39 am
    Article from PowerHomeBiz.com As a home-based entrepreneur, it is important to know how to get the most important things done while still being able to focus the majority of your time on your family. Learn 4 easy but powerful ways to create more success in your business in less time This article was written by Alicia Forest for PowerHomeBiz.com - PowerHomeBiz.com Related posts: Creative Ways to Manage Your Time, Reduce Stress and Get More Done How to Create the Best Odds for Success in 2013 How Greeting Cards Can Be a Powerful Marketing Tool for Your Business
  • What to Do When You Feel Stuck as an Entrepreneur

    Alicia Forest
    25 Jan 2015 | 8:57 am
    Article from PowerHomeBiz.com Many business owners feel that they're stuck, like they're spinning their wheels and staying in one place instead of moving forward. Here are the top 4 ways business owners get stuck and how to avoid them This article was written by Alicia Forest for PowerHomeBiz.com - PowerHomeBiz.com Related posts: Do You Have to be Insane to be an Entrepreneur? Finding Motivation: What To Do When You Don’t Feel Like Doing Anything Pursuing Your Dream of Becoming an Entrepreneur
  • How to Make Money Doing Data Entry

    Jenny Fulbright
    24 Jan 2015 | 9:15 am
    Article from PowerHomeBiz.com If you want to earn money from home, there are a variety of data entry tasks that you can do. Learn how to make money doing data entry. This article was written by Jenny Fulbright for PowerHomeBiz.com - PowerHomeBiz.com Related posts: 5 “Easy” Ways to Earn Money Online for Extra Cash Website Editing: How to Make Money Finding Typos Tips on How to Earn Money from Home
  • How to Become CEO: The Rules for Rising to the Top of Any Organization

    Isabel Isidro
    19 Jan 2015 | 7:03 am
    Article from PowerHomeBiz.com Book Excerpt Always Take the Job That Offers the Most Money After you have decided what you want to do–whether it is banking, advertising, manufacturing, or something else–go to work for the company that offers you the most money. If you have not decided what kind of career or industry is for you, then take […] This article was written by Isabel Isidro for PowerHomeBiz.com - PowerHomeBiz.com Related posts: How to Become CEO: The Rules for Rising to the Top of Any Organization CEO Material: How to Be a Leader in Any Organization (Book Review)…
  • Startup Costs and Income Potential of an Errand and Concierge Business

    Jenny Fulbright
    18 Jan 2015 | 8:36 am
    Article from PowerHomeBiz.com Learn the startup costs and income potential of an errand and concierge business. This article was written by Jenny Fulbright for PowerHomeBiz.com - PowerHomeBiz.com Related posts: How to Start an Errand or Concierge Business Startup Costs and Pricing an Event and Meeting Planning Business Home Businesses with High Income Potential
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    Sweet Dreamz Design » Blog

  • Creative inspiration can come from anywhere…

    Barbara Austin
    26 Jan 2015 | 3:49 pm
    So, usually I ramble on and on about biz/tech stuff (you know: getting started with WordPress, honing your brand identity, etc.) But this week, there’ll be none of that. Today, I’m simply sharing some things—sources of visual inspiration—that I’ve been looking at lately. You might not think about it, but the work I do doesn’t […]
  • WordPress vs. SquareSpace :: Why WP is Still King in My Book

    Barbara Austin
    20 Jan 2015 | 3:15 pm
    Hey, Sweet Dreamer! Usually, when I write about WordPress (.org, not .com), I go on and on about why it’s so awesome, but I rarely ever mention how it stacks up against the competition. Perhaps that’s due to my unwillingness to “go there”—and maybe also because until lately, there just weren’t any competing website platforms […]
  • CASE STUDY: Tying It All Together With WordPress :: Pamela Wamala’s Artist Portfolio

    Barbara Austin
    13 Jan 2015 | 2:47 pm
    You’ve heard me say it before: WordPress is all kinds of awesome! It is, in my humble opinion, the best website platform for small business—because it puts you in control, and you can do EVERYTHING with it! Blog to your heart’s content, sell your fabulous products, create a private community or a subscription service, manage […]
  • Sweet Brand! The Fantastic Ways Willo O’Brien Rocks the Creative Business ‘Sphere

    Barbara Austin
    5 Jan 2015 | 3:17 pm
    {The Sweet Brand! series appears on the 1st Monday of each month, and features awesome niche brands, small companies, solo businesswomen, and even celebrity brand personalities. The purpose of this series is to introduce you to businesses that are kickin’ it in their brand, and to point out what they’re doing right—principles that you can […]
  • Refresh Your Business Mojo for the New Year

    Barbara Austin
    16 Dec 2014 | 11:13 am
    Sometimes, business can be tougher than usual. And it gets us down in the dumps. Crickets chirp. We lose our creative mojo. And sometimes, we have loads of exciting stuff planned, lots of great ideas, but can’t seem to scrape up the motivation to follow through and get it done. (That’s the boat I’m in […]
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    WebStartToday Blog

  • 2015 Digital Marketing Trends

    wst-web-access
    20 Jan 2015 | 5:14 am
    With over 3 billion internet users in the world, which makes it a lucrative 40% population of the world, and further expanding every second, to say the least, Digital Marketing has become an integral part of any organization’s marketing strategy. Digital marketing has become an inevitable tool if a brand wishes to grow globally and increase its visibility and credibility in the online world. While there are various tools and avenues to market your brand online, following are some trends which shall rule the digital world in 2015: Marketing Analytics If the stats are to be believed,…
  • Tips to Build a Google-Friendly Website

    wst-web-access
    15 Jan 2015 | 4:47 am
    While a website is definitely one of organizational necessity in digitally charged world of today, but what makes it a real asset is its Google-friendliness. Your website’s Google search ranking is what makes it shine in front of your prospects and make them come to your website. Well, yes there are various others search engines as well but Google tops the popularity chart and hence the need to do well on Google. So what all does it take to build a Google-friendly website, lets list it out here: Content & Keywords: Research and analyze the kind of things, keywords, or phrases prospects…
  • Is Your Business 2015 Ready

    wst-web-access
    6 Jan 2015 | 5:42 am
    Before you start getting involved and busy with your 2015 targets, lets hold down for a while and check if your business is 2015 ready? Is it all brushed up with the latest strategies and technologies to woo the target audience, is it ready for  an impressive impression in coming year, or it needs to take a fresh re-look? Let’s check it here: Assess Yourself: We are sure you did your balance sheet well but then there is more to it. Some questions you need to ask yourself to understand where your business is heading to v/s how you plan to drive it. For instance: Did you reach your goals?
  • Social Media Trends to Cash on This Holiday Season

    wst-web-access
    30 Dec 2014 | 3:06 am
    If the stats are to be believed, there are over 1 billion active Facebook users, approx. 800 million Google+ active users, and another 300 million active users on Twitter. Social Media is indisputably the mass influencer and a great platform to reach out to global audience. And festive season is one of the best times to engage your target audience and be a part of their decisions. Let’s see how: Tell Them a Story Stories have charmed people for years, beyond the bounds of age, caste, and location. We all have had our favorite stories and stories we can or wish to relate to. Try to rope in…
  • Social Media & Holiday Season: Blending the Best of Both

    wst-web-access
    23 Dec 2014 | 4:51 am
    Social Media has evolved from a brand amasser, which helped them create visibility, reach out to wider audience, and gather brand fans & followers; to social commerce stop. And holiday season acts as the perfect topping on this social retail icing. While a lot of businesses come out with great deals and offers to make most out of this festive season but quite a lot of them forget to leverage the most raging tool – Social Media. We, as a business owner need to understand the reach and power social media can bring to any business. And holiday season amongst all, is a great time to…
 
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    SucceedAsYourOwnBoss.com

  • What You Need to Know About SEO as a Small Business Owner

    Melinda Emerson
    27 Jan 2015 | 1:30 am
    Guest Article If you’re a business owner ready to make a big splash in the online world, then you need to know a thing or two about SEO. Maybe you already know that SEO is good for your website because it can get your business more leads. But there’s a few key details you need to understand if you want to maximize your SEO efforts. Otherwise, you might be disappointed when you don’t get the awesome benefits you originally expected. I’ll make this quick and simple so you can get started on it today. 1. SEO stands for search engine optimization When people say they’re doing SEO,…
  • 10 Bible Verses Every Small Business Owner Needs for 2015

    Melinda Emerson
    26 Jan 2015 | 1:30 am
    Since 2010, each year I have selected a set of bible verses to help inspire the small business community and myself. I am so blessed by the fact that so many people have shared this information around the world. My pastor recently shared a thought, “The only hands that God has is our hands.” We are truly supposed to be representative of him. Each day, I try to be an example of God’s light and love, and I pray that these words encourage you in your entrepreneurial journey. 1 Thessalonians 5:16-18 (NIV) Rejoice always,Pray continually, Give thanks in all circumstances; for this is…
  • How to Improve Cyber Security in Your Small Business

    Melinda Emerson
    22 Jan 2015 | 1:30 am
    Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Brian Moran @brianmoran. As the Founder & CEO of Brian Moran & Associates, Brian is dedicated to helping entrepreneurs to run better businesses. Brian is leveraging his 20+ years of experience in publishing magazines for business owners (The Wall Street Journal, Inc. magazine, Entrepreneur magazine) to assist entrepreneurs with everything from social media to accessing…
  • Three Ways to Increase Ecommerce Customer Engagement

    Melinda Emerson
    20 Jan 2015 | 1:30 am
    Guest Article Since its inception, online shopping has been steadily gaining market share. Analysts credit a better overall online shopping experience and savvy promotions for the steady increase in sales for ecommerce sites. While the upswing in online shopping is good news for ecommerce merchants, it’s also true that competition levels are increasing, both from pure ecommerce operations and brick-and-mortar retailers who are devoting more resources to online commerce. That means ecommerce website owners need to find new ways to engage customers and compete in a heavily saturated online…
  • A 12-Month Plan for Starting a Business in 2015

    Melinda Emerson
    19 Jan 2015 | 1:30 am
    Starting a business takes time, and that’s something newbie entrepreneurs don’t realize. In fact, in my newly updated book, Become Your Own Boss in 12 MonthsI give you a full year to get everything lined up in your new business endeavor so you’re set up for success. Here, let’s develop an easy plan so that every month of 2015 you’re focusing on something for your new business. January: Create Your Life Plan With the fresh start of a new year, you’ve got nothing but possibilities in front of you. It’s the ideal time to establish what you want to accomplish in the coming months…
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    Write Money Incorporated

  • The guy I met at the gym

    admin
    19 Jan 2015 | 12:29 pm
    By Rhonda Campbell I was proud of myself for taking off for the gym as early as I did, especially considering the fact that I stayed up late last night watching The Vow and All Is Lost on DVD. Little did I know that a great lesson was waiting for me at the gym. Getting in a good workout at the gym Treadmill, jogging on the gym floor, riding the exercise bike and pumping iron were on the agenda, in that order. As I was nearing my jog, a guy entered the gym. By appearances, he was in his mid-60s with a head full of salt and pepper hair. He  had on sneakers, sweat pants and a sweat jacket. Like…
  • Find out if you’re resilient enough to freelance full-time

    admin
    17 Jan 2015 | 5:08 pm
    By Rhonda Campbell Freelancing is becoming increasingly popular, but the gig is not for the faint at heart. You’re not going to get a regular paycheck simply because you spent eight hours sitting in an office. Land the wrong clients, and you burn through 16 hours of back breaking work only to hear “Can you do one more revision?” from the client, followed by, “We’ll pay you after you do another revision.” Yet, those downsides aren’t taking the sexy out of contract work. Already, about one in three Americans freelance. If employers continue to send jobs…
  • Save your hard earned money during snowy winter travel

    admin
    10 Jan 2015 | 2:12 pm
    By Rhonda Campbell Plans to stay indoors on snowy, winter days don’t always pan out. After several days, not venturing outside starts to bring on feelings that travelers feel while they’re stranded on a deserted island. Despite the best intentions, it’s not easy to limit yourself to the living room sofa, basement recreation area or den for a week or longer. As any submarine sailor knows, cabin fever starts to set in. Tracking winter weather conditions before traveling Client meetings, faraway visits home to see family and face-to-face management discussions could also pull…
  • Get the job you’ll really love this year

    admin
    4 Jan 2015 | 2:25 pm
    By Ericka Simpson If you’re like many American adults, losing weight isn’t the only resolution that you’ve set for the new year. You’re also committed to getting a new job, a job that brings you closer to your ultimate career goals. You could post your resume on every major job board and hope that luck strikes, search company websites aimlessly and apply for dozens of jobs a day. But, don’t be surprised if that approach wears you out, leaving you frustrated, angry and jaded. Improve your chances of getting the best job Do yourself a favor and cut down on the time…
  • Should you pursue a hot, steamy office romance?

    admin
    24 Dec 2014 | 3:24 pm
    By Eric Bradford If you have hot, romantic feelings (the kind that feel too strong to fight) for a colleague, you are not alone. Happy Worker reports that 42% of adults have had a relationship with a colleague. Another 50% of adults have had a secret crush on a colleague. When you think about it, it makes perfect sense. Where else do you see people as regularly as you do at work? Even if you work at a factory that requires employees to wear ugly, bland uniforms, there’s bound to be someone who you find attractive. If the attraction if purely physical, it’s a good idea to take…
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    Attention Getting Marketing

  • Marketing Dos and Don’ts from Last Night’s Celebrity Apprentice

    Gail Oliver, Marketing Consultant
    27 Jan 2015 | 11:49 am
    by Gail Oliver, Marketing Consultant There were two marketing challenges last night on the Celebrity Apprentice – one was adding entertainment to a one-hour New York City boat tour and the other was creating a visual showcase exhibit for Trump’s new golf resort in Miami. So here is my take on what marketing ideas you can use for your small business, based on last night’s tasks. How to Keep Customers Entertained During a One-Hour Boat Tour  The goal of this marketing task was not to change the type of tour being offered (a by-pass of Ellis Island and the Statue of Liberty), it…
  • Today’s Home Office Inspiration

    Gail Oliver, Marketing Consultant
    26 Jan 2015 | 11:12 am
    by Gail Oliver, Marketing Consultant A creative workspace always helps, and I love this one below, that first appeared on Country Living Magazine as part of their 2012 Home of the Year. Be sure to follow my Pinterest board, Home Office Ideas, for more inspiration!   From the rustic slap, built-in desk to the plexiglass chairs to the white washed floors and all of the other vintage, farmhouse type accessories, I could definitely work here! Check back tomorrow for my post on tonight’s Celebrity Apprentice. ‘Til then, Gail.  © 2012-2015 GAIL OLIVER ALL RIGHTS RESERVEDFiled…
  • Weekend Reading List

    Gail Oliver, Marketing Consultant
    24 Jan 2015 | 5:32 am
    by Gail Oliver, Marketing Consultant Below is a list of informative business blog posts and news articles from the week that make for great weekend reading. Enjoy! How Two College Friends Reinvented the Online Shopping Experience (Mashable.com) Beyonce Scares the Crap Out of Etsy – Don’t Screw With My Name (tmz.com) 20 New Ideas for a Subscription Business (Inc.com) Expect More Casualties in Retail as “Fast Fashion” Takes Over Teen Market (Forbes.com) The Spa Industry is Now Targeting Children (The New York Times) H&M Links with Coachella for Festival Fare (wwd.com)…
  • Hot Business Idea: Instead of Just Selling Your Products, Allow Customers to Rent

    Gail Oliver, Marketing Consultant
    22 Jan 2015 | 1:25 pm
    by Gail Oliver, Marketing Consultant There has been a growing movement towards consumers renting and not buying certain types of merchandise. Renting houses and cars has long been a common occurrence, but new types of products are now making an impact in the rental market. The success of the online shop, Rent the Runway has encouraged the renting of pricey, trendy clothing that tends to go out of style faster than people can afford. It makes sense that with technology and styles constantly changing, and or limited space to house items, consumers may not want to invest in items that…
  • Marketing Dos & Don’ts From Last Night’s Celebrity Apprentice

    Gail Oliver, Marketing Consultant
    20 Jan 2015 | 5:48 am
    by Gail Oliver, Marketing Consultant Last night’s Celebrity Apprentice involved two interesting marketing tasks. One was to create a mobile display for Ikanka Trump’s shoe line at Nordstrom. The other was to create a viral video for a coffee company that is launching their new single serving packages. Here is my marketing take on each task and what you should do if considering one of these marketing vehicles. A Mobile Display Unit A mobile display unit involves taking something that resembles a food truck, embellishing the exterior with your branding, park it in a heavy traffic…
 
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    Paychex BuildMyBiz

  • The 5 Steps to Hiring your Intern

    21 Jan 2015 | 6:30 am
    As we dive head first into 2015, college students everywhere are getting ready to start their spring semesters. That means a fresh crop of interns! If your business is looking to hire an intern for the spring/summer seasons, here are five ways to turn that intern into your company’s next MVP. Step one: hiring. It can be tempting to just fill an open spot with a fresh face without much thought behind it. But remember that every intern that passes through your company doors could very well be your next full-time employee. When you’re going over the resumes and cover letters of potential…
  • Keep the passion alive while making your small business successful

    19 Jan 2015 | 5:14 am
    Keeping a small business focused can be tough when you’re wrapped up in following your passion. It might be overwhelming to be in control of a company, since you can make all the decisions and do nearly anything you want with it. With something so customizable and complicated, you may need some small business tips to help your business stay on track. Focus on customers As Business 2 Community put it, success all depends on the customers. Any decisions must always come down to how they affect the consumer. It can be difficult to predict what he or she will like, but the source…
  • How data insight and customer information can make for creative decisions

    13 Jan 2015 | 5:24 am
    Sometimes, there’s just something missing. Some owners who haven’t kept up with small business trends and new technology may feel as though financial aspects of the company are holding them back, but are uncertain about what solutions are available. Entrepreneur recommended owners use technology to make better and more creative decisions. Data-driven insights are becoming popular with companies both big and small. Some smaller enterprises may find the idea of using analytics intimidating, but programs have become easier to use for those who don’t consider themselves…
  • 3 budgeting tricks for personal and business finances

    7 Jan 2015 | 12:04 pm
    lmenDrawing a line between personal and professional finances can be difficult. After all, a company is a major part of the owner’s life, especially if the business is his or her passion. Here are three small business finance tips to ensure that budgets are kept separate: 1. Physical separation between budgets Entrepreneur suggested having separate bank accounts for different funds. Not only will this attain a clear-cut divide, but it can provide structure to companies. Any document management software used for the business should also have separate accounts for both personal and…
  • The ongoing survival of brick-and-mortar retail

    5 Jan 2015 | 12:17 pm
    Brick-and-mortar retail has become a venture that many potential entrepreneurs are afraid to attempt with the Internet looming over their heads. But is the physical storefront really something to fear in the modern world? Forbes claimed that the rumor of brick-and-mortar stores dying is just that – a rumor. The state of the physical storefront  According to eMarketer, retail sales peaked at $4 trillion in 2013, while and ecommerce brought in $40 billion. In addition to retail in brick-and-mortar doing fine cash-wise, it is evolving along with the expectations customers have for…
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    Small Biz Viewpoints

  • Infographic: How to Land your Dream Job by Creating an Effective Career Portfolio

    SmallBizViewpoints
    26 Jan 2015 | 8:02 pm
    An effective career portfolio can help job seekers land their dream jobs by showing the work from past experience. How to create a career portfolio. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Why do you Need to Obtain Premium Domain Name for your Online Business

    SmallBizViewpoints
    26 Jan 2015 | 7:42 pm
    A premium domain name can attract large number of visitors and generate significant sales for online business. The benefits of having a premium domain name. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Create Marketing Portfolio that Attracts Attention

    SmallBizViewpoints
    25 Jan 2015 | 5:31 pm
    Getting the attention of potential customers is one of the biggest challenges for small business owners. How to use marketing tools effectively to achieve this. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Infographic: Measuring Online PR Effectiveness

    SmallBizViewpoints
    22 Jan 2015 | 7:54 pm
    What gets measure gets done! This Infographic explains the crucial aspects of measuring the effectiveness of public relations programs. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How can Small Businesses Achieve Success with Strategic Outsourcing

    SmallBizViewpoints
    20 Jan 2015 | 5:30 pm
    Outsourcing non essential tasks enables small businesses to focus on their core competence. Read how strategic outsourcing can help you succeed. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Point Blank | Direct Capital

  • How to: Create a Great Place to Work

    Alex Myers
    26 Jan 2015 | 7:00 am
    Treat Everyone With Respect and Understanding It’s easy for you to be enthusiastic about your company. You built it, probably from the ground up. The hard part is getting the same passion and zeal out of your employees. A Gallup poll showed that only about 30% of American workers are engaged at work. This means, then, that roughly 70% of U.S. workers aren’t reaching their full potential, “a problem that has significant implications for the economy and the individual performance of American companies.” Why? Because, the report states, engaged workers are the bread and butter of an…
  • 9 Tips for Running a Restaurant from Restaurateur Brian Duffy

    Alex Myers
    23 Jan 2015 | 7:00 am
    Here’s How This Famous Chef Can Help Restaurant Owners Like You Being a culinary expert on Spike’s popular TV show “Bar Rescue” is no easy feat. Chef Brian Duffy has worked his way up the ranks, starting as a young child cooking up meals in the kitchen with his big Irish-Italian family. Eventually studying at Philadelphia’s The Restaurant School at Walnut Hill College and working under James Beard Award winner Chef Jean Marie LaCroix, he now is a consultant and Executive Chef at Seafood American developing products for grocery chains globally. But why are we – Direct Capital,…
  • Top 50 Machine Shop and Job Shop Software Tools

    Scott Lynch
    21 Jan 2015 | 6:06 am
    Machine and job shops are limited to small-scale manufacturing, such as single-production units and prototyping – in other words, manufacturing and production processes with paper-thin profit margins. As such, a successful machine shop is usually the shop that strikes the best balance between inventory management, production cycle, and customer satisfaction. So how does your machine shop become a success story? The answer lies partly in technology: software and tools that facilitate, enable, track and organize a factory machine shop. Most of these tools fall into the categories of…
  • 10 Tips for Success Every Small Business Owner Needs to Know

    Alex Myers
    16 Jan 2015 | 7:00 am
    Our Top 10 Best Pieces of Advice for Business Owners Like You We know – the title of this article is a bit broad. Small business tips on what? How to make more money? How to be a better leader? How to stay ahead of the competition? The answer is yes – all of the above. At Direct Capital, we want to help your small business see success in all facets – whether it’s by providing financing or giving expert advice to help with consistent growth and increased revenue. What better way to accomplish this – to help you and your business – than providing a list of our favorite business tips…
  • Top 10 LinkedIn Groups for Small Business Owners

    Alex Myers
    14 Jan 2015 | 7:00 am
    Becoming an Active Group Member Can Increase Business Exposure These days, you cannot avoid social media. It has become an important aspect of small business marketing that can no longer be overlooked. And while not all social platforms work for every business, there is one that will: LinkedIn. Of all the networks out there, LinkedIn is by far the most professional platform. In fact, the first thing you read when you visit their About Page is, “Welcome to LinkedIn, the world’s largest professional network.” With over 300 million members, and growing, LinkedIn is the one place business…
 
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    WP Curve

  • How we effectively use Trello for project management

    Kyle Gray
    21 Jan 2015 | 3:50 pm
    Trello is an incredibly versatile tool for project management. It’s flexibility allows for it to be a simple tool for personal organization or a powerful engine for product development with large teams. In this article we share how we use Trello, along other interesting use cases from different startups. How @WPCurve effectively uses @Trello for project management. goo.gl/AjgogW #trello #projectmanagement #trellochat – CLICK TO TWEET Basic Trello overview Trello is a task management app that gives you a visual overview of what is being worked on and who is working on it. It used the…
  • Managing remote teams: key lessons on hiring, culture, and productivity from 4 top startups

    Dan Virgillito
    18 Jan 2015 | 8:54 pm
    Kyle’s note: This is a guest post from Dan Virgillito. I asked Dan to examine and compare how some leading startups are managing their remote teams. Remote work is becoming an attractive option for both employees and businesses. I have been learning first hand how to best contribute to a remote team in my first few months at WP Curve. It’s a large change from traditional office culture, but I find it suits me much better. Managing remote teams: key lessons on hiring, culture, and productivity from 4 top startups goo.gl/673BcI @WPCurve – CLICK TO TWEET There are many…
  • 35 business tools that help us run our WordPress support machine

    Kyle Gray
    12 Jan 2015 | 6:47 pm
    With our growing team of 30+ around the world, we rely on many different tools to keep our business running smoothly. In this post we have listed them all and split them into different categories to help you understand how we use them. Take a look and see if any of these tools could solve a problem your business is currently facing. 35 tools that @WPCurve uses every day for a growing business, happy customers, and productive team. #WordPress goo.gl/CmLCti – CLICK TO TWEET Marketing Infusionsoft: Infusionsoft is a powerful tool to organize and manage clients and email lists, create…
  • Headlines matter: A simple formula for high performance headline writing

    Ross Beard
    4 Jan 2015 | 6:52 pm
    Your headline can make or break your blog post, email or landing page. We’ve all been there – we’ve spent five hours writing a killer blog post and popped in a quick headline without giving it much thought. Low and behold, the headline wasn’t catchy and the article fuzzed out and didn’t get the distribution or promotion we wanted. A step-by-step formula by marketing and copywriting experts to help you create top-performing headlines @wpcurve goo.gl/pYsNUz – CLICK TO TWEET This is a story I’m all too familiar with. In the past, I would use a generic headline that accurately…
  • 8% growth $56,321 monthly revenue – December 2014 monthly report

    Kyle Gray
    4 Jan 2015 | 6:51 pm
    Happy new year! December was a relatively quiet month for us, but October and November were tough acts to follow with the book launch an army of new customers. Let’s take a look at what happened in December. 8% growth $56,321 monthly revenue - @WPCurve December 2014 monthly report #WordPress http://goo.gl/5sKj8f – CLICK TO TWEET 8% growth to $56,319 monthly revenue We missed our 10% monthly growth goal in December increasing from $52,328 to $56,319 (8%). This is only the second month we have missed that goal since our launch. However it’s higher than we expected with most…
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    Tanya Smith Online » Tanya Smith Online - Helping Service Providers Share and Stand Out

  • A Closer Look at the Big 5 Social Networks

    Tanya Smith
    27 Jan 2015 | 4:30 am
    This is the 3rd of 5 articles in my Snack Sized Social Media Content Strategy series. Let’s answer the questions… Where Should You Post Your Social Content? What is Right for Your Business?  You might find that some of those networks fit perfectly in with what you’re doing, but if you’re really trying to think […]
  • The Social Media Sales Funnel

    Tanya Smith
    14 Jan 2015 | 4:34 am
    For anyone marketing content on social media, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. Instead, your social media post gets shared out into the wild, wild internet […]
  • An Intro to Snack Sized Social Media Content Strategy

    Tanya Smith
    1 Jan 2015 | 5:00 am
    Prefer to listen? Click here: If there’s one thing that has stood out in the world of online business in the past few years, it’s been the focus on content shared through social media. There’s no doubt social media content has an impact on the lives of many and has become the way many people […]
  • How to Find Your Audience on Social Media

    Tanya Smith
    19 Dec 2014 | 10:49 am
    Would You Rather Listen To This Post? Click Here: Sharing content on social media is an excellent and highly effective way to grow your followers and subsequently, to build your email list. In fact, one of the most frequent questions I get about growing an audience these days is – “Where do I find them?” So I decided to put […]
  • [Slides] Get Engaged on Social Media Without Being Salesy

    Tanya Smith
    10 Dec 2014 | 5:00 am
    I created a new slide series from my tips on Instagram. You can view it here or on Slideshare. Apply these tips to post responsibly and don’t miss the opportunity to engage with others in a way that is mutually beneficial. See ya next time. Remember…share awesome stuff!
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    Small Business Blog | Hiscox

  • 3 ways to combat the winter blues in your business

    Hiscox Blog
    22 Jan 2015 | 3:00 am
    Whether you call them the winter blues, cold weather blahs, or winter doldrums, the shorter days and colder temperatures of winter are likely having a negative effect on your mood and productivity – and that can impact your business. But you don’t have to patiently suffer until the flowers bloom again this Spring. Here are three ideas to help you combat the negative effects of winter. Have a company morale-building excursion Five days a week of fluorescent lighting and stale air can really take a toll on moods and attitudes. Bust out of the rut with an afternoon off every other week, for…
  • Top Small Business Webinars To Attend in The New Year

    Hiscox Blog
    21 Jan 2015 | 1:57 pm
    Online webinars are great small business resources to increase your knowledge about topics related to your industry and running a small business. Supplementing your knowledge of the general consumer landscape can help you identify potential opportunities for growth. Register for one of the upcoming webinars below and solidify techniques to grow your small business in the New Year. Tuesday, January 6th How to Grow Your Business in 2015 Organize your business plan to make sure that it’s in line with your vision for your company, and adjust your business plan to meet your business goals in…
  • “Spotting” your personal training business with small business insurance

    Hiscox Blog
    20 Jan 2015 | 6:06 am
    Personal trainers are always spotting others. As a personal trainer with your own small business, your goal is to help clients meet their fitness goals through customized exercise routines. A big part of those routines is protection – keeping clients as safe from injury as possible with built-in breaks, staggered amounts of exertion, and direction on when they need a spotter. But what about your personal training business? Are you keeping it as safe as possible with personal trainer insurance? Liability insurance for personal trainers is like spotting for your business – there to step…
  • Don’t Get Snowed Over: Why Snow Removal Professionals Need General Liability Insurance

    Hiscox Blog
    15 Jan 2015 | 6:30 am
    The winter months are when snow removal professionals can build up their bank in the cold months helping  businesses and home owners keep their properties clear and accessible. The risks associated with this kind of work are both obvious and hidden. Sure, you’re aware of the risks of injury that comes with trudging through waist-deep snow and climbing up ladders, and you know that the heavy machinery you use to clear out snow that at clients’ properties could break down and need repair. But you may not be as aware of the liability insurance you need to protect your business. General…
  • How independent contractor insurance can help your small business

    Hiscox Blog
    9 Jan 2015 | 9:58 am
    Contractors are a great way to grow your small business. Having contractor insurance can help protect you and your staff, and ensure that you’re not taking on more risk when you use them. You’ve built a healthy consulting business and understand that there comes a time when it’s not possible for you to do everything as well as it needs to be done.  Business development, operations, marketing, fulfillment, project delivery – try being the only one doing all this, and sleep will quickly become a thing of the past. The answer for many start-up entrepreneurs is to outsource work.  Once…
 
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    Rabid Office Monkey for Business

  • Is Your Business Disaster Ready?

    From Around the Web
    27 Jan 2015 | 7:00 am
    The latest from Rabid Office Monkey: Many small business owners don’t take proper precautions to protect their businesses in the event of a natural disaster. No matter where you live, there is the possibility that a natural disaster could impact your business. Are you ready? Take a look at this infographic from Eastern Kentucky University’s Online Master’s in Safety, Security and Emergency Management program for insights into how these events threaten businesses in the United States. Eastern Kentucky University Online The post Is Your Business Disaster Ready? appeared…
  • Business Psychology 101: How to get Your Customers to Buy More of Your Products

    Contributor
    27 Jan 2015 | 5:30 am
    The latest from Rabid Office Monkey: Building a well-known brand and business is never easy, especially when you are new to the market or industry altogether. When you are looking to build production and sales for the products you represent there are a few tips and tricks to consider before moving forward with any company you own or have in mind. Build a Recognizable Brand Getting customers to invest in products requires a recognizable and well-received brand message. Building a brand requires visual appeal and an understanding of the market you are trying to reach. Ensuring your brand and…
  • Does Your Business and Employee Insurance Cover Enough?

    Marlena Stoddard
    26 Jan 2015 | 5:30 am
    The latest from Rabid Office Monkey: In the litigious society we live in today, it is vital that all business owners properly insure both their business and its employees. Despite the many precautions you may take, however, there is simply never a way to know when unfortunate circumstances may present themselves. Surely no one expects a flood or fire to wipeout their entire “brick and mortar” business or a devious employee to slowly embezzle away the company’s funds, but unfortunately these things do happen—and often to those who least expect it. For this reason, it is essential that…
  • What to Look for in a Bookkeeper

    Contributor
    25 Jan 2015 | 7:00 am
    The latest from Rabid Office Monkey: Many young business owners at the beginning of their careers believe that they can do everything themselves. The fact is that they are successful for a reason, and they have their own set of qualities, but it will not take them long to realize that owning your own company is more than one person can take. Because you are doing it in order to make some profit, first and most important employee you need to hire is a bookkeeper. However, when it comes to money, you cannot hire just anyone of the street, and here we have a list of things you should check in…
  • Business Buy Out: How to Make Sense of This Year’s Finances

    Brooke Chaplan
    24 Jan 2015 | 5:30 am
    The latest from Rabid Office Monkey: With the start of a new year, many individuals make an effort to re-assess their financial standing, and the same holds true of business owners. You may be taking a closer look at your own company’s finances and making plans to strategically improve your situation. For some, this may mean buying out a business partner. For others, it may mean selling the company, selling a division, or even acquiring another company or division. If you are planning a business buyout of any kind, consider a few points. Work With an Accountant Initially, you should…
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    JDR Group's 'Digital Prosperity' Blog

  • Evaluating Inbound Marketing - Does It Really Work?

    26 Jan 2015 | 3:00 am
    The internet empowers consumers on a scale unlike any other innovation or invention that’s come along. The web is an infinite source of information on every subject under the sun and beyond, and that has changed the behaviour patterns of buyers. No longer are they content with making decisions based on information pushed onto them by marketers. Instead, consumers now proactively search out the information, products and services that they want and need online. That is where inbound marketing enters the picture.
  • 10 Content Creation Ideas to Keep Your Readers Hooked

    22 Jan 2015 | 11:45 pm
    Quality content provides a number of crucial benefits for businesses. Among other perks, it can help a business with its brand building efforts, and establish it as an industry thought leader. Content creation is also a critical tool used in inbound marketing strategies that have the end goal of converting site visitors to paying customers. But, if the content isn’t interesting and informative, or if it doesn’t elicit the desired emotion, the reader will not convert because he isn’t going to stick around long enough to make any headway through the sales funnel.
  • What Is 'Inbound Marketing', What Does It Mean, And Why Should I Care?

    14 Jan 2015 | 12:56 am
    The term ‘inbound marketing’ has been floating around long enough that it is well past the buzzword stage, and has now taken a prominent role in nearly every online marketing strategy. It even has its own evolving marketing niche, aptly titled “inbound marketing strategy” . So, what does its current incarnation look like, and why should you care? Let’s start with a definition.
  • What is a Long Tail Keyword and Why Should I Care?

    13 Jan 2015 | 5:30 am
    In the crowded world of competing online marketing strategies, keywords still remain a proven way to get visitors to your business website. Search engines may change their criteria, and consumers may alter their interests, but keywords will always be a viable door through which a consumer can find a business online. So, how keywords are utilised in a marketing strategy is critical to the business being found online among all of its competitors.
  • What NOT to Put on Your Facebook Page

    13 Jan 2015 | 12:54 am
      According to statistics released by social media giant Facebook in September 2014, they had 1.35 billion active monthly users. To put it into perspective, that number represents nearly one out of every five people in the world. If you’re a marketing or sales manager who is trying to help small business owners grow their brands online, you already know that setting up a Facebook business page, or Fan Page, is an absolute must. But, aside from potential exposure, why is it so critical, and what are the best practices? Here’s a look.
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    Blog | Harbor Compliance

  • Arizona Benefit Corporation & Entity Restructuring Act

    James
    20 Jan 2015 | 8:08 am
    On January 1st, 2015, the Arizona state legislature made three big announcements affecting corporate entities. This post will cover: the brand new Arizona benefit corporation, the Arizona Entity Restructuring Act, and new Arizona state forms for corporate filings. Arizona Benefit … Read more >> The post Arizona Benefit Corporation & Entity Restructuring Act appeared first on Blog | Harbor Compliance.
  • Business Name Availability

    James
    19 Jan 2015 | 1:13 pm
    Congratulations – you’ve thought long and hard, and have come up with the perfect name for your new business! But wait! Before you start purchasing business cards, designing logos, and signing contracts, you need to make sure your name is … Read more >> The post Business Name Availability appeared first on Blog | Harbor Compliance.
  • Ready, Set, Hire! An Overview of Legal Issues in the Hiring Process for Businesses (Part 6 of 6)

    Eric Stark
    13 Jan 2015 | 9:09 am
    Discrimination in the Hiring Process During the first five installments of this series, we discussed legal issues in the hiring process, including insurance, compliance posters, post-offer/pre-employment physical examinations, background checks and social media. We also established that State and Federal … Read more >> The post Ready, Set, Hire! An Overview of Legal Issues in the Hiring Process for Businesses (Part 6 of 6) appeared first on Blog | Harbor Compliance.
  • 2015 Corporate Filing Changes in Connecticut

    James
    9 Jan 2015 | 9:09 am
    Effective January 1, 2015, there are a number of corporate filing changes in Connecticut, per Public Act 14-154. First, it is now mandatory for entities to provide an email address on ALL formation documents and annual report forms. Second, new … Read more >> The post 2015 Corporate Filing Changes in Connecticut appeared first on Blog | Harbor Compliance.
  • Massachusetts is No Longer Accepting FEIN

    James
    7 Jan 2015 | 8:02 am
    Beginning January 1, 2015, the Corporations Division in Massachusetts is no longer accepting FEIN numbers (federal tax IDs) on business formation documents. The following notice was posted on the Corporations Division website: “As of January 1, 2015, the Corporations … Read more >> The post Massachusetts is No Longer Accepting FEIN appeared first on Blog | Harbor Compliance.
 
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    THE RESOURCEFUL CEO™

  • 50 Ways to Generate More Sales

    Tiffany C. Wright
    27 Jan 2015 | 8:00 am
    Sometimes we all need a brainstorming session to generate ideas that will help us drive more sales. Well, I’ve provided the results of one such brainstorming session to you. All of these do not apply to all businesses. For example, if you generate the overwhelming majority of your sales online, over the phone or in […]
  • Part 1: Tips to Protect Personal Information for Businesses

    Tiffany C. Wright
    19 Jan 2015 | 1:18 pm
       In light of all the media attention accorded to what happened at Home Depot (where hackers gained access through a small business subcontractor’s insecure site), Target, Sony, and other large companies, I thought it appropriate and timely to feature an article by Corey Rogan about protecting your business and personal information on company hardware […]
  • Show Me the Money!: The Inspired Works Podcast

    Tiffany C. Wright
    12 Jan 2015 | 1:10 pm
    I had the pleasure of being interviewed by Chuck Wang, the broadcaster of The Inspired Works podcast, a few months ago (September, I believe). That interview is now live and available on The Inspired Works website and for download on iTunes. I’ve included the links below, to help you get there faster! The Inspired Works […]
  • Balancing Life as a Business Owner

    Tiffany C. Wright
    9 Jan 2015 | 8:00 am
    This article is a departure from my more typical articles on issues facing small and medium businesses and their owners/founders. Occasionally, it is very important, I’d say wise, to take a step back and view the big picture of your business and your life as a whole to gain perspective. This is not solely a […]
  • Happy New Year 2015!

    Tiffany C. Wright
    3 Jan 2015 | 1:50 pm
    As an Ohio State alum (B.S., Industrial & Systems Engineering), and a big football fan, I am a HUGE Ohio State football fan. HUGE!! So my 2015 started off with a bang. Literally. I arrived in New Orleans and was on my way to pick up my rental car when the fireworks started along the […]
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    Small Business Heroes

  • How to self-brand your business in the right way

    The Small Business Heroes Team
    27 Jan 2015 | 2:10 am
    When you start a business, whether you are an individual or a firm with multiple employees, you also create a brand. Your brand is what your clients engage with before they even make that first phone call and if you don’t put in the effort to define your brand, then you could appear wishy-washy or under established. So how to self-brand your business? Read on. Do 1. Have a brand strategy If you fail to plan, then you plan to fail. You need to know what you want your brand to encompass, what it will say to your customers and how you are going to go about it. Take a read of this great…
  • How to thrive as a local SME

    The Small Business Heroes Team
    23 Jan 2015 | 2:34 am
    The use of aggressive sales tactics has always been a major bugbear with genuine business owners who prefer to build customer loyalty through fair pricing of their products. Taking liberties with customers by charging extortionate amounts of money for the work they do is not a sure-fire way to help build customer loyalty and keep the revenue coming in. Today, in business, reputation is everything. Customers have the power to make or break a new business. From the reviews they submit to online business directories such as FreeIndex and comments they post on social media platforms, to…
  • Top tips and brilliant apps to help you stay focused at work

    The Small Business Heroes Team
    20 Jan 2015 | 3:01 am
    The modern workplace is rife with distractions killing your and your employees’ productivity. Whether it’s taking a break to browse the internet, responding to seemingly urgent phone calls or chatting to a co-worker popping over to your desk with the latest news from the grapevine, there’s always something demanding your attention. There will always be some form of distraction on a daily basis, but how well you manage it is key. Don’t fret, we’re not suggesting you sit at your desk with your eyes fixed to the computer screen for 8 hours. There are ways to increase your productivity…
  • Hosting for ‘the Kate Effect’

    The Small Business Heroes Team
    16 Jan 2015 | 5:17 am
    On 15th January we saw another small British business fall victim to ‘the Kate effect’, when the Duchess of Cambridge stepped out in the £450 navy ‘Naomi’ shift dress by Madderson London. British maternity line Madderson were totally unprepared for the honour and the rush on its website caused it to almost immediately go down. As a UK provider of web hosting services I find this incredibly frustrating to hear. There’s no excuse for websites being unable to handle traffic, this is after all what cloud computing is all about, the ability to scale resources up and down…
  • What we’ve learned from exhibiting

    The Small Business Heroes Team
    16 Jan 2015 | 2:18 am
    When you consider exhibiting yourself, it’s a huge step for your business. There’s unparalleled access to potential clients who have already announced their interest in your product area (because they bought tickets to get in) – great. But the major downside is that it’s a huge investment, and it’s difficult to know if your business (or your team) is ready to undertake the time and effort required. Over the years, my employer Vufold has attended many exhibitions and we’re now in a place where we are attended 10 exhibitions in 2014 alone. And in that time there are several…
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    OPEN Forum

  • Smart Upgrades That Can Improve Your Blog

    Erika Napoletano
    27 Jan 2015 | 11:30 am
    If your blog consists of a title, words after the title, a comment section and social media sharing, congrats for doing the bare minimum. But if you’re interested in making your blog one of your brand’s hardest working (and most powerful) employees, there are some beyond-the-bare-minimum upgrades you can make to your blog today that will help you build your subscriber base, keep visitors on your site longer and make everything your create more sharable than ever. Blog Upgrades to Build Your Email List Admit it—you want the email addresses. When you’ve done what you’re supposed to…
  • Small Businesses Shovel Up Opportunity in Winter Storm Juno

    Kelly Spors
    27 Jan 2015 | 10:30 am
    Winter Storm Juno is wreaking havoc for many small businesses. The storm forced many businesses to close on Tuesday due to blizzard conditions and heavy snowfall across much of New York and New England.  Despite the widespread pain, though, some small businesses found opportunity in the storm. Restaurants that decided to stay open were among the potential beneficiaries of the bad weather. Restaurant owner Danny Meyer offered customers free corkage at all of his New York City restaurants on Monday and Tuesday evening, while other restaurants doled out everything from happy hour prices to…
  • The Cheers Effect: Using Personalization to Attract Customers

    Rieva Lesonsky
    27 Jan 2015 | 7:00 am
    Small businesses have always relied on the personal touch to sell products and services. But today, technology is enabling businesses off all sizes to take personalization to new levels. That means both opportunity and threats for small businesses. Here’s what you need to know about personalization. Why is personalization so important to consumers? Everyone likes to patronize businesses where they’re treated like an old friend, where the sales clerks know their name and the waiter asks, “The usual?” That personal touch has long been one way a small business can compete against the big…
  • The Key Financial Services You Should Expect From Your Accountant

    Nicole Cober, Esq.
    26 Jan 2015 | 11:30 am
    Tax season should not be the only time you reach out to tax professionals. Meetings with the very people who understand the financial landscape of your business should be frequent and informative rather than an annual drudgery. The right accountant for your small business should have many more tools than just filing taxes in their arsenal. And while important, tax preparation alone won’t help your company grow. Norm Brodsky writes in Inc. that a big problem with accountants is that they leave financial management services on the proverbial table—to the owner’s peril. Brodsky…
  • A Small-Business Guide to Early-Stage IPO Planning

    Phaedra Hise
    26 Jan 2015 | 9:30 am
    The upcoming Shake Shack IPO highlights an increasingly festive atmosphere in today’s IPO market, and smaller businesses are being invited to the party. There were more IPOs in 2014 than in the past 14 years, and the average size has decreased, indicating a growing appetite for smaller deals. “The IPO market is more accepting of companies that, it doesn’t matter the size, but they better be earning money,” says Kathleen S. Smith, principal at Renaissance Capital, which manages IPO portfolios for newly public companies. “Or they need to have growth and show a path to earnings.” …
 
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    Great Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories

  • 10 Reasons For Why You Should Quit Your Job Now

    Entrepreneur Writer
    8 Jan 2015 | 11:54 pm
    Most of the people spend (sell) most of their lives working for somebody else, living somebody else’s dread and making somebody else rich. Most people can’t even imagine life without having a 9-5 job… And you know what? Such a life is just wonderful, I know it from my own experience. And that you will be free is not the only cool thing about...You can also check these cool business articles:Chris Gardner – From Homeless to a MillionaireDave Weiner Quit His Job As A CEO To Pursue A Childhood DreamGreat Business Ideas, Entrepreneurs, Start Ups &…
  • This Kid Has Made $300 000 Trading Penny Stocks

    Entrepreneur Writer
    7 Jan 2015 | 2:01 pm
    Have you tried trading stocks? Well, I have and it’s really tough and risky. But it seems it’s not like this for everyone, especially for a New Jersey kid, who turned $10 000 into a $300 000 in a matter of a year. We are talking about an enormous return on investment here. This growth is also impressive, because most of the hedge fund...You can also check these cool business articles:What Is Financial Leverage?Stock Markets For DummiesGreat Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories
  • Moziah Bridges Is Just 12 And He Already Has A $150k Business

    Entrepreneur Writer
    7 Jan 2015 | 12:52 pm
    Moziah Bridges is one of the most amazing kids I have ever read about. Currently he is the CEO and the founder of Mo’s Bows and he is just 12 years old. This little entrepreneur started his bow ties selling business when he was just 9, when he came up with the business idea. He found out that there were no places, where cool...You can also check these cool business articles:LinkedIn’s HistoryMichael Dell Founded Dell with Only $1000Great Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories
  • Stock Markets For Dummies

    Entrepreneur Writer
    6 Jan 2015 | 11:43 pm
    Stock markets are crucial for business. For many years, the markets have been one of the main sources of financing for companies and in the same time a main source for wealth for many individuals. In today’s world, it’s really important to know how the stock market work, not only because there are attractive investment opportunities there, but also to understand how modern economies...You can also check these cool business articles:What Is Financial Leverage?This Kid Has Made $300 000 Trading Penny StocksGreat Business Ideas, Entrepreneurs, Start Ups &…
  • What Company Type You Should Choose For Your Start Up

    Entrepreneur Writer
    2 Jan 2015 | 2:13 pm
    You have a great business idea and you are ready to build a business around it. You know how to make a great product or service, but are you wondering what type of a company should you register? Should it be a LLC? Or should you choose to start a sole proprietorship? These are some standard questions every starting entrepreneur should ask herself. The...You can also check these cool business articles:How To Incorporate Yourself/Your Business In The USAHow to Start a Small BusinessGreat Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories
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    How to Write a Business Proposal

  • Client Tales: Jump Up Marketing Get’s a Leg Up with Quote Roller

    Quote Roller Team
    6 Jan 2015 | 12:45 pm
    If you’re in sales, either in management or on the front lines, you’ve created proposals. You’ve spent hours crafting that perfect document with the persuasive language, images, and the right structure. You’ve sent the proposal as an attachment to a professional and compelling email only to never hear back from the prospect. Or even worse, received the “thanks, we’ll compare it to the other four offers we’re looking at” response. Does that sound at all familiar? I know it did for me. I have been in sales and business development for over 14 years. Until last year I was a Word…
  • Client Tales: How A Personal Touch Helps Contentful Sell to Enterprise

    Sajad Ghanizada
    3 Jul 2014 | 7:05 am
    “Quote Roller makes it really easy for us to create, send, and sign proposals. It gives a professional impression to our enterprise clients.” – Contentful Contentful is a content management API that makes content strategists weak in the knees! This company allows individuals and teams to create content once and distribute it across different media in a custom and adaptable way. You know those articles and information your company shares across the web and various apps? Yeah, those posts that look perfect on your website but cut off on Android devices and look terrible on…
  • Quote Roller and Intuit QuickBooks Online, Cash In On Proposals

    Jennifer Riggins
    4 Jun 2014 | 7:05 am
    First, we let you sync your QuickBooks Online contacts with Quote Roller, now we’ve kicked it up a few notches with a deeper integration, allowing you invoice using QuickBooks Online (QBO) from a Quote Roller proposal. In this blog post, we’re going to teach you to close out your deals by doing what you do best, get paid! Intuit QuickBooks Online How to Login Using Intuit Credentials We’ve integrated with Intuit, allowing you to have a single sign-in for both products. If you’re already an Intuit user, follow these simple steps to authorize your integration and start…
  • Acquiring New Business By Solving Your Clients’ Problems (Instead of Pitching Them Your Product)

    Jeremy Girard
    27 May 2014 | 7:05 am
    “A man who buys a drill doesn’t want a drill. He wants a hole.” This saying, which is attributed to Theodore Levitt – an American economist and professor at Harvard Business School, is one that you frequently hear during sales seminars and trainings. The principal behind this idea is that people do not want the product or service we can sell them – they want the outcome of that service.   Clients don’t hire a web designer or an agency because they want to engage in the process of a website redesign, as enjoyable as we may try to make it for them. They don’t hire us…
  • Seven Tips to help you JUICE your business proposal acceptance rate

    Todd Spear
    19 May 2014 | 10:08 am
    How would you like to juice your bid acceptance rate? That’s right, you are reading this correctly. I did say “juice.” Before you discredit me out-of-hand, allow me to explain what the heck I’m talking about. I’m talking about radically rethinking something important: the things that you’re doing wrong. I’m not asking you to buy snake oil, read a book, or anything other than alter what’s not working in your business proposal process. And that can mean a lot of things. Here, we’ll go through 10 things to consider changing today to juice up your business proposal acceptance…
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    Strategy Lab Marketing

  • There is Always a Smarter Way

    Jeph
    26 Jan 2015 | 9:22 am
    There is always a smarter way. You just have to come to grips that it’s not going to be your idea at the centre of it. The number one thing that holds most organizations back is ego, the attitude at the top, leadership believing they are the smartest in the room. When you finally realize that the people connected around you are much, MUCH smarter at solving problems, finishing projects, and finding new solutions, that’s when you can start actually running your business. The trick is to assume your connected team is smarter than any individual on the team, then start getting…
  • Be Kind To Others (Especially When It’s Not Expected)

    Jeph
    16 Jan 2015 | 3:33 pm
    Character is doing the right thing when nobody is looking. Character is about treating people like a friend of family even when they are a complete stranger. To me, few things in life are more important than building your own personal character.   10 years ago I was at my first conference (I attended 13) in University, it was at the DeGroote School of Business in Hamilton, Ontario. 100+ students were at a pub in Hamilton and they shut down the bar because the guest speaker was about to take the stage.   I was a second year University student, you don’t close the bar on a…
  • Who Are The Top 2,001 People on Twitter in Regina? [Searchable Local Twitter list]

    Jeph
    8 Jan 2015 | 2:33 pm
    I’ve been there too, sitting alone on a Friday night wondering; how many people are actually on Twitter in Regina? Well thanks to a wonderful tool called FollowerWonk we can now find out! Followerwonk allows you to do searches for people on Twitter. You can search by location, by a word or phrase in the bio or by several different factors. Below the list is made up of people who have self selected their location to include the word “Regina”. The list is ranked by Social Authority. Social Authority is a metric developed by Moz that helps cut through the vanity metrics out…
  • 21 Quotes On Bumblebees, Obstacles, Superpowers and the F-Word

    Jeph
    6 Jan 2015 | 8:02 am
    1. I remind 8 year olds trying out Volleyball for the first time this very lesson. ANYTHING you try for the first time is going to be hard, don’t let that discourage you. Remember, you just need to stay in the game longer than everyone else and you’ll be the default winner. Keep treading water, keep above the water line. Another day alive is another day closer to your goal.   2. In Richard Branson’s “The Virgin Way” he tells a brilliant little story about the Bumblebee. For decades scientists have been stumped by the Bumblebee. When you take into account…
  • Why Having ADHD Is Like Having a Superpower

    Jeph
    29 Dec 2014 | 12:19 am
    If the movie Man of Steel taught us anything it’s Superheros have a lot going on in their heads.   Think about it. People (it’s not just kids for your big fat information) who have a lot going on in their heads have a hard time paying attention to things that don’t interest them. There is far too many things to think about and do than to be wasting time on boring things.   I don’t like when I hear a parent say, my son or daughter has ADHD and it’s affected them in school. I’m pretty sure in highschool I could never sit still, I talked way too much…
 
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    Fit Small Business

  • How Much Does A Patent Cost?

    Jason Rueger
    27 Jan 2015 | 6:54 am
    If you are a small business owner who is wondering how much getting a patent costs, you have come to the right place. There are many online sites like LegalZoom advertising patent filing services for the nice and low price of $200 or so. The problem is, these kinds of patent filings rarely provide you […] The post How Much Does A Patent Cost? appeared first on Fit Small Business.
  • Time Tracking Software – Who’s The Best?

    Jeremy Marsan
    26 Jan 2015 | 6:26 am
    This guide to the best time tracking software is for freelancers and small business owners who work online and need software to track the time they spend on projects. If you’re looking for employee scheduling software, check out our employee scheduling software buyer’s guide. We looked at the top 3 time tracking software programs for […] The post Time Tracking Software – Who’s The Best? appeared first on Fit Small Business.
  • Free Business Email Address: Where To Get One And How To Set It Up

    David Waring
    24 Jan 2015 | 4:30 pm
    In our last article we continued our series on how to start a successful business with a look at how to setup a website for your small business in 4 easy steps. Now that you have a website it’s time to setup your free business email address, which is the topic of today’s article. How […] The post Free Business Email Address: Where To Get One And How To Set It Up appeared first on Fit Small Business.
  • IdealSpot Helps You Find A Business Location

    Jason Rueger
    23 Jan 2015 | 7:48 am
    How do I know whether a location is right for my business? A startup called IdealSpot has taken on tackling this question. For a couple hundred dollars, they will provide a business a detailed location report. I talked with co-founder and CMO of IdealSpot, Bryan Eisenberg to learn about how they determine if a location […] The post IdealSpot Helps You Find A Business Location appeared first on Fit Small Business.
  • The Top 20 Small Business Accounting Websites

    Marc Prosser
    22 Jan 2015 | 8:37 am
    We reviewed almost 200 different accounting websites for this article and found most of these sites had similar content. I cannot tell you how many times I saw an article on the IRS raising the mileage deduction. The blogs included stand out from the pack because they are well written, informative, and cover useful topics. 1) […] The post The Top 20 Small Business Accounting Websites appeared first on Fit Small Business.
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    The Shoeboxed Blog

  • How can I get my documents to Shoeboxed? A 2015 Refresher

    Emily Farrar
    20 Jan 2015 | 8:25 am
    As we head into a new year, we know that your workflows may have changed. Whether you live for inbox zero or are always on the go, we have a method of getting your documents to us quickly and easily. We constantly strive to offer new solutions to make your life easier and more productive! Here’s a quick recap of all the ways you can send your documents to Shoeboxed for processing. Gmail Receipt Sync: The first set-it-and-forget-it, automatic receipt processor! Simply link your Gmail account to Shoeboxed, and we’ll spot incoming receipts and automatically process them into…
  • Win $1,000 & Other Great Prizes with the 15 for ’15 Receipt Challenge!

    Emily Farrar
    20 Jan 2015 | 6:21 am
    Looking for a better solution to track your receipts in 2015? Enter the 15 for ’15 Receipt Challenge sponsored by Shoeboxed! The challenge is this: Submit 15 receipts to Shoeboxed by April 15, 2015 (Tax Day). You’ll be automatically entered to win one of three great prizes: $1,000 A ScanSnap iX100 Scanner One year of Shoeboxed The contest will run from January 15, 2015, through April 15, 2015 at 11:59p.m. To be eligible to win, you must have created a Shoeboxed account and submitted a minimum of 15 receipts during the entry period. Go here to enter! You’ll have a chance to select…
  • 3 Quick Improvements to Receipt Tables

    Emily Farrar
    14 Jan 2015 | 7:59 am
    This week, we released three quick user-requested upgrades to our receipt tables. Here’s what’s new: We fixed a bug that wouldn’t allow a receipt to be saved if the date field wasn’t filled in. We certainly recommend entering the date on every receipt, but if for some reason it’s blank, you can still save the receipt in your account. In the Vendor filter, all vendors are now sorted alphabetically to make finding what you’re looking for even easier. We’ve corrected the total of all receipts shown at the bottom of the receipt table. So if you apply a…
  • 6 Ways to Define Your Workspace at Home

    Shoeboxed Contributor
    13 Jan 2015 | 8:13 am
    If you work from home even part of the time, chances are, you struggle with distractions. You’re certainly not alone. While some distraction is perfectly natural, if it’s getting in the way of a productive day, it’s time to make a change. A home office that promotes concentration and creativity and protects you from diversions is simpler than you think—and we’ve got six tips to get you there. 1. Make room for work Of course, distraction is an issue at the office, too, but it’s more manageable because the entire space is dedicated to work and efficiency. You…
  • Download our new iPhone app today!

    Emily Farrar
    6 Jan 2015 | 6:39 am
    A new version of the Shoeboxed Receipt & Mileage Tracker for iOS was released to the App Store just a few hours ago – go get it! In this new release, we’ve expanded the options you can take after submitting a receipt through the app. So, you take a picture of a receipt (same as always), and now what? Swipe right to bring up new actions! For documents that haven’t been processed yet: Process automatically: Have our famously fast team of data verification experts enter the receipt details for you! DIY data entry: If you need the receipt immediately or want to use the…
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    BoostSuite

  • How 3 Minutes A Day In Google Analytics Can Make A Difference

    Daniel Smith
    22 Jan 2015 | 12:56 pm
    Who doesn’t have 3 minutes in a day to make their online marketing run a little more effectively? Google Analytics is an extremely useful tool that is used by companies to gauge the performance of their website site traffic and use that data to help improve effectiveness. What’s that you say? You’re not an analytics buff? That’s just fine because with these simple steps you can use the basics of Google Analytics to enhance the user experience of your customers. Before you can understand where everything needs to be, you’ll need to set up your Google Analytics account and see how…
  • Considering Options for Selling Your Online Store?

    Aaron Houghton
    14 Jan 2015 | 8:39 pm
    Have you ever considered selling your online store? Selling your business can be a rewarding way to cash out from all of your hard work. But who can help you complete this huge life milestone? We have answers below. Today’s guest post comes from Kenneth Marks of www.highrockpartners.com. Kenneth is lead author of the Handbook of Financing Growth… Advisor, Speaker & Expert in Financing, Turnarounds & Growth of companies. Kenneth is a Managing Partner of High Rock Partners, Inc. Hiring the right team is always important, and no different when considering the purchase or…
  • 5 Key Rules for Asking for an Introduction

    Aaron Houghton
    14 Jan 2015 | 8:27 pm
    Today’s post comes from Erik Severinghaus, Founder and CEO of www.simplerelevance.com. Erik Severinghaus is an accomplished entrepreneur who specializes in leading disruptive innovation in enterprises both large and small. SimpleRelevance helps companies optimize their email marketing with automatically personalized content (think product recommendations) in every email. Throughout my years as an entrepreneur, I’ve had the fortune to meet with several people who have made significant impact on the national and Chicago tech communities, but most importantly, on my company and…
  • Co-Marketing: Big Brands Share Lessons Small Business Can Use

    Daniel Smith
    11 Jan 2015 | 9:44 am
    In a “mini-podcast” from Forrester analyst Ryan Skinner, the use of branded content marketing was discussed. Examples included Target and Volkswagen. Now while the analysis was about co-marketing and content marketing from a big brand perspective, there are several points that small businesses can use: 1. Share Your Audience In the podcast, it was pointed out that several brands “recognized that they were competing for attention, but not on their offerings (one did marketing automation, another video hosting, a third webinar tools and so on). So they worked together. And it worked…
  • The #1Concern For Small Business Owners In 2015: Attracting New Customers

    Daniel Smith
    4 Jan 2015 | 11:00 pm
    In an article published last month in eMarketer, data from Gallup and Wells Fargo shows that 31% of US small business owners thought the operating environment for their business this year would be better than 2014, compared with 23% a year ago. Just 15% thought it would be worse. But there are also concerns: Respondents ranked attracting customers, targeting business opportunities, and finding work and new business as the most important challenge. So if you’re a small business owner, how do you address these concerns? How do you attract new customers and increase your business? Co-Marketing…
 
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    The Best Direct Sales Companies

  • Endless Xpressions: Start a Direct Sales Business for Just $10

    Angie
    25 Jan 2015 | 5:25 am
      Endless Xpressions offers a ground floor direct sales opportunity selling floating lockets and personalized jewelry and handbags. Compensation:  Endless Xpressions Representatives earn 30% commission on personal sales. Team building opportunities are also available and earn 5% on First Level, 3% on Second Level sales. Commissions are paid twice monthly on the 1st and 15th with a $20 minimum. Start-Up Costs: Get started for as little as $10. This option includes no kit or product samples. A $49.95 kit is also available and include some of Endless Expressions’ most popular items.
  • Quick Guide to Zendigo: Loose Leaf Tea Direct Sales Opp

    Angie
    18 Jan 2015 | 10:01 am
    Zendigo is a brand new direct sales company selling high quality loose leaf tea and tea accessories. Zendigo has a mission – to empower others to achieve their dreams and have a taste of the good life! The incredible health benefits of our tea are emphasized. Customers purchase tea at Tea Experiences, through the consultants’ replicated website and through our Tea Lover’s Club.  Strong corporate structure and systems provide thorough training and support for all consultants and leaders. This is an incredible ground floor opportunity with a delicious product and great…
  • 9 Direct Sales Food Companies to Consider this Year

    Angie
    11 Jan 2015 | 10:00 am
    Direct sales companies offering food products are always a big hit with soon-to-be consultants. The products are consumable meaning repeat sales. The product line is usually updated frequently. And, we all have to eat after all! If you are looking for a direct sales food company, here are a few options to consider. Tastefully Simple is the original home-tasting company in the U.S. It was founded in 1995. The product line primarily consists of mixes, seasonings and sauces – both sweet and savory. Consultants earn 30% commission on retail sales and the opportunity to build a team exists as…
  • 7 Direct Sales Companies Offering Natural Products

    Angie
    4 Jan 2015 | 1:58 pm
    January is a notoriously busy month for direct sellers. This is especially the case for those offering healthy living products as the majority of Americans set New Year’s Resolutions that involve things like going organic, cutting out chemicals and losing weight. Today we are looking at seven direct sales companies that offer natural or organic personal care, wellness and home products. H20 at Home is a company brought to the U.S. from France in 2009. They offer three product lines; Natural Home Care, Organic Personal Care and Natural Home Fragrance. Chiffonnettes are one of their most…
  • KEEP Collective: The Newest Addition to the Stella & Dot Family

    Angie
    3 Jan 2015 | 5:36 pm
    KEEP Collective announced their beta launch in Fall 2014. This company falls under the Stella & Dot family. The product line is customizable jewelry featuring “Keepers,” which are necklaces and bracelets, and “Keys,” which are charms. KEEP Designers are able to sell in-person, at home parties and online. During the beta launch KEEP Designers will be hand-selected by the company. You must complete an application and commit to four KEEP Socials in your first month if chosen. These founding Designers will help shape the official launch of KEEP Collective. While Stella & Dot…
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    All About eCommerce - RetailEMall's Official Blog

  • 10 Tips to Upgrade Your Checkout Process

    Csaba Zajdo
    21 Jan 2015 | 12:05 am
    Upgrading your checkout process can get your customers to the finish line faster. One of the main challenges in ecommerce today is cart abandonment. Improving your checkout process can help your customers feel more secure from the beginning to the end of the checkout process and reduce the number of people who abandon their cart. By using best practices in your checkout you can ensure a trouble-free experience for your customers and give them another reason to shop at your store again. Let’s take a look at 10 tips to upgrade your checkout process and improve sales on your ecommerce…
  • 10 Tips to Run Business on WordPress & Blogger

    Gaurav Dhiman
    25 Feb 2014 | 9:38 pm
    Blogging has significantly changed over the past few years. In the past, blogging was purely to satisfy a passion. Individuals established blogs according to their interests in various subjects. Almost accidently, once they had an audience they realized they could monetize their blogs through programs like Adsense and Clickbank by leveraging the traffic. Now a blogger can not only blog about their passion, but can also be a solopreneur and make much more than just royalties paid by various marketing affiliate programs.  The principal thing for a solopreneur is to begin with a solid,…
  • Consumer Psychology and E-Commerce Checkout

    Gaurav Dhiman
    18 Feb 2014 | 2:46 am
    The internet is flooded with tips and tricks on 'How to attract the customer to your webs portal', but ever wondered what will make the customers 'stay'? Rather than attracting the customers, a major and a bigger problem posed by E-commerce websites is to keep the customers from abandoning the website while making the purchase.  The customer is happily browsing your website and exploring the services and products you offer. Finalizing on what all he wants to purchase, he selects the items and adds them to the cart. Proceeding towards the checkout, the process of purchase…
  • Mobile Phones Sales Statistics Usage Trends

    Gaurav Dhiman
    20 Jan 2014 | 8:12 pm
    The advent of mobile phones in our day to day lives has given a sudden boost to the level of ease in our chores and activities. Be it communicating, event scheduling, entertainment or even shopping, smart phones have all our needs centered at just a simple single tap on the phone screen. To make things easier, let us consider your own personal social circle. Without any effort or mind-boggling, you can easily name a number of friends who are absolute phone addicts. It’s no surprise that you might be one yourself too! Mobile-phones, or more specifically, smart phones connect with every…
  • 10 Tips for eCommerce Remarketing: Follow Your Potential Customers Everywhere

    Carly Chodosh
    14 Jan 2014 | 7:44 am
    We live in an online world; from college classes to dating and especially shopping, much of our social and professional lives exists more on the Internet than they do in reality. For an eCommerce business owner, this can be a dream, but also requires a lot of work, especially with millions of stores available at only the push of a button. Remarketing towards your target market is a fabulous way to gain repeat exposure and repeat customers. It’s easy, really: remarketing is done through Google Adwords and your already existing social sites to target potential customers, abandoned…
 
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    CFO Services and Financial Consulting

  • Why Mergers Fail: The CFO Role can Make or Break an M&A Deal

    David Worrell
    20 Jan 2015 | 7:30 am
    [by guest blogger Jim Szakacs] At a recent executive networking event, I recognized several high-flying CFOs I envied years ago. These were the dealmakers, the financiers that were sought after by the private equity firms and investment bankers. But here they were trying to expand their networks as they explained that they were “in transition”. After a big “deal” many of them found themselves being offered a “package” by a disillusioned board and/or impatient investment sponsor. What went wrong and why was the CFO shown the door? Deals, Deals, and more Deals According to…
  • What You Must Know to Protect Trade Secrets

    David Worrell
    15 Dec 2014 | 3:05 pm
    Are you protecting the value you’ve built in your business? Lately we’ve talked a lot about employee theft and embezzlement. But what about the value that you can’t put in the bank?  Trade secrets are hard to place a value on, but can be a vital part of your competitiveness and profitability. In the USA, companies lost nearly $300 billion to trade secret theft last year.  Is your business at risk? Trade Secret Laws Your strategies, processes and unique ways of doing business do not have to be patented to qualify as a trade secret.  Your “secret sauce” is protected under the…
  • 7 Keys to Preventing Fraud in the Workplace

    David Worrell
    4 Dec 2014 | 5:15 am
    In small business accounting, honest mistakes happen. Dishonest mistakes happen too – all too frequently. Both can be prevented with the proper processes and procedures for cash handling and accounting … but only if you are on the lookout. Think it couldn’t happen to you?  Think again: most fraud happens in smaller companies, because they lack the controls and procedures to prevent it.  In fact, more than 31% of companies with fewer than 100 employees will experience some kind of embezzlement or check fraud, the highest rate of any business size category. (Association of Certified…
  • Infographic: How Better Accounting can Help You Qualify for a Surety Bond or Contractor Bond

    David Worrell
    5 Nov 2014 | 2:20 pm
    General contractors have long been required to purchase construction bonds to qualify for federal public works projects. These days, the practice is spreading to private projects too.  Now its more important than ever to qualify for a surety bond (or general contractor bond) no matter who your clients are. How can a GC qualify for a (larger) surety bond? By keeping a strong financial position — and the documents to prove it! — will give you the best chance at a favorable general contractor bond. Surety companies are now taking a good, hard look at financial statements and…
  • 5 Terms You Need to Know Before Selling Stock to Angels… or Sharks

    David Worrell
    24 Sep 2014 | 7:14 am
    If you’re hoping to sell stock to Angel Investors (or Sharks!), be sure you know the law.  The JOBS Act has shifted the landscape a bit, but there are basics that still apply.  Here’s a quick primer on the 5 key concepts you should know before moving forward with any equity investor or stock sale.  Follow the links in each definition to get more detail, or call your CFO for more. 1 Exemptions Small businesses who need to raise funds may qualify for exemptions which allow them offer securities via private sales to small groups of accredited investors, intrastate sales, and…
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    waypointsg.com

  • Don’t Let Your Competitors Set Your Agenda

    kutenda support
    21 Jan 2015 | 4:48 pm
    Even the biggest tech powerhouses make the occasional business mistake. And one of the most frequent? They let their competitors set their agendas. Take Google. Google remains the undisputed search engine king. It’s also one of the most powerful companies in the world, but that hasn’t stopped Google from trying unsuccessfully to become the next Facebook. Facebook takes Google to school Facebook has already established itself as the leading force in social media. Google thought that it should hold that title, so it launched Google+, its own social networking program. Now,…
  • Living With Lync: 2014 In Review, 2015 Ahead

    waypointblog
    21 Jan 2015 | 1:31 pm
    Waypoint can help you utilize this new and effective tool! This article excerpt, by Kevin Kieller, originally appeared here: http://ubm.io/1AZQH5S Microsoft Lync has had a good year in 2014, with a reported 5 million Lync voice seats now deployed and an ecosystem expanding around the tool. This isn’t to say there aren’t challenges ahead, though, especially as Microsoft moves ahead on its Skype for Business rebranding initiative. Let’s take a closer look at this year’s highlights and next year’s intentions. As noted, Microsoft has reported deployment of some 5…
  • Part 2: Outsourcing IT Services: What to Look for in an Outsourcing Provider

    Patrick Scully
    19 Jan 2015 | 5:04 pm
    One of the greatest things about owning and running a small business is the knowledge that you are in control and that it is your expertise that keeps things going. The bad news in this is that despite our best efforts, some parts of a business are often too big or too unfamiliar to handle on our own. For these types of situations, frequently the best course of action is to outsource the job to an outsider, but which one? Before you entrust your business’s equipment and data to an outsider, you should make sure that not only is that provider good at what he does, but can also protect…
  • Why Outsourcing IT is a Good Idea for Small Businesses

    Patrick Scully
    19 Jan 2015 | 10:26 am
    To support communication, data management and other aspects of a business, most small enterprises find that they have to make use of various information technology (IT) services. Managing these services however more often than not proves to be a challenge, requiring plenty of labor, expertise and high management costs. This is why some small businesses are opting to outsource IT services. Outsourcing IT support has several advantages that make the investment more than worth it. 1. Lower costs When you handle all IT support in-house, you must allocate a fixed budget towards it. This tends to…
  • Getting the Most out of Gmail

    kutenda support
    15 Jan 2015 | 5:19 pm
    Gmail, Google’s e-mail system, is steadily growing in popularity. This isn’t a surprise; Google hasn’t developed too many products that prove unpopular with consumers. But are you using Gmail to its fullest potential? You aren’t if you’re not using these tips to get the most out of your Gmail account: Label your messages: Is your e-mail inbox overflowing with messages from friends, co-workers, bosses, and family members? It can prove difficult to keep track of these messages. Fortunately, Gmail allows you to add brightly colored labels to your messages to better…
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    Orlando Realty Consultants

  • TOR 003: How Does The Bank Decide The Value Of A Short Sale?

    John Conde
    27 Jan 2015 | 12:28 pm
    Top Orlando Realtors Podcast Episode:003Diego Fontana in the BVL area of Kissimmee asks…”How do they decide the value of a Short Sale property“The valuation of a property, in my opinion is the single most important factor of the whole short sale process. Here’s the way it works. We start by submitting an offer to the bank, the bank will then order what’s called a BPO on the house AKA a Brokers price opinion.In some cases, the bank orders a full on appraisal, but most of the time it’s going be a BPO The person that does the BPO is usually a local realtor…
  • Another Orlando Foreclosure Stopped In A Nick Of Time!

    Jenny Zamora
    26 Jan 2015 | 12:22 pm
    This is the story of Veronica from Hunters Creek, FL. I’m not using her real name or address because this short sale is still being processed. However, that fact that we’ve stopped the foreclosure sale a total of five times in past two years I felt was worth writing about.   It’s the typical short sale stuff you hear from lenders. “We didn’t get the file”, “the financials need to be updated”,”the BPO came in too high”, “we’re still waiting to hear from the investors”, you name…on this file,…
  • New Listing In Kissimmee, Price Reduced!! | 4703 Windwood Dr.

    Jenny Zamora
    26 Jan 2015 | 12:12 pm
    New Listing In Kissimmee! 4703 Windwood Dr. Kissimmee, FL 34746We just acquired this hot new listing in the much sought after subdivision of  Windward Cay! Move in Ready!   This is a Beautiful 4 Bedroom, 2 Bath Home. Big, Spacious, Open Floor Plan. Property HighlightsFenced in Back YardGarage Conversion Large PoolScreened In Porch & Patio Deck Great for BBQ’sAll Appliances Included Located close to all Disney Parks and Attractions, Restaurants and Shopping.You must see. PRICED TO SELL FAST!!!!Call us at 407-902-7750 to schedule a showing!   The post New…
  • A Beautiful Day In Hunters Creek, FL. Come Join Me!

    John Conde
    22 Jan 2015 | 12:06 pm
    I wake up to a dense mist over the pond in my backyard, the only things I see moving are the deer grazing in the open field. It gives me the feeling of living deep in the forest as I notice the tops of the  tall pines tower above. Throughout the day I get regular visits by a wide variety of native birds that swoop into the fish filled pond to grab their meal for the day. This is a common site to see in Hunters Creek, FL. my favorite neighborhood in the whole world. It’s a crisp and peaceful winter morning as bicyclists and joggers make their way through the many nature trails…
  • Bidding in a Hot Market

    Jenny Zamora
    19 Jan 2015 | 12:16 pm
     Buyers looking for that perfect home in Orlando are finding out that they need to prepare for a fight. Because of a hot market causing lower than normal inventory, hungry buyers are engaging in bidding wars everyday. Bidding in a hot market can be a fight and lately, it’s been all about who’s quicker to the punch.In a sellers market, homes sell super fast once they’re listed on the MLS. Getting your offer approved amidst all the competition can be a huge challenge. In this situation, many factors are just out of your control. However, there are certain steps that you…
 
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    The Pulse Australia

  • What should I do with my profits?

    Liam Shorte
    22 Jan 2015 | 2:26 pm
    So your business has being doing well and you have a decent, consistent profit at last. Then you look at the options of taking more salary or a dividend, and you see the tax man wants his share. Even if you leave the profits in the business, the ATO will still want a share of the pie. I see so many clients who react to this situation by wasting funds — either by taking too much out of the business and being taxed heavily, or reinvesting it within the business in areas that add no value. How many people upgrade the office and do revised shop fit-outs on their vehicles and IT just because it…
  • What every business owner should know about payroll

    Jenny Nedanovski
    20 Jan 2015 | 3:09 pm
    Payroll, often conducted by a payroll specialist, ensures that every employee is paid accurately and on time. But what level of experience is needed to conduct payroll? With a growing number of businesses adopting payroll software, it’s sometime the business owner themselves who make the pay runs. Having said this, some business owners can be overwhelmed by the responsibilities that come with payroll and look to hiring a payroll specialist. Among businesses hiring for a payroll specialist, 67% of job listings say that applicants are either required or preferred to have prior experience with…
  • Six secrets to thinking like an accountant – and why that’s a good thing!

    Colin Dunn
    18 Jan 2015 | 6:42 pm
    First of all, let me get a confession out of the way — I am an accountant! In fact, I am a Chartered Accountant. I know. We’re (supposedly) a boring bunch who wear bowler hats and carry brief cases everywhere. John Cleese has a lot to answer for! I no longer do any day-to-day accounting work —instead for the past 16 years I have worked with accountants in public practice to help them improve their own firms and offer business advisory services that really help their clients. I routinely advise accountants, when they are asked by strangers ‘what do you do?’ to avoid the response…
  • 5 key ways to keep existing customers coming back

    Pete Wargent
    15 Jan 2015 | 5:13 pm
    All Australians should intuitively know that a boomerang is unlikely to come back without the right preparation, tools, execution and experience. (I tried once…and no, it didn’t!) But how often do we think about whether our customers will keep coming back and, more specifically, how we can ensure that they do? A bird in the hand Business owners and the self-employed often focus upon how they can find new clients without equivalent due consideration of how they can guarantee their existing customers return to use their services in the future. One of the salient rules of the focused…
  • Branding your business from the bottom up

    Ailsa Page
    13 Jan 2015 | 6:34 pm
    So you’ve spent money on a visual identity check! You love your logo and you are happy with your business name.  It’s time to get that brand out there, and it doesn’t have to cost you’re a fortune.  One of the most important things is to ensure that your visual identity is consistent across the board.  That means having the same font, colour and logo proportions at all times. Ensure you have the highest possible image resolution so that your logo comes across in quality. A graphic designer can be your best friend in getting all of this right. The more often people see your visual…
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    Industry Edge

  • The First Home-Improvement Product Advertised During Super Bowl in 20 Years

    Martha White
    27 Jan 2015 | 12:00 pm
    Loctite brings glue to the gridiron. Super Glue manufacturer Loctite is going all out for the Super Bowl, and the hardware industry could benefit from the company’s big splurge. Loctite joins more than a dozen other companies showcasing their first-time Super Bowl advertisements, from candy to cruises. (Mars’ Skittles division and Carnival Corp. are both running commercials for the first time this year.) Loctite has the distinction of being the first home-improvement product in two decades to run a Super Bowl ad, according to Advertising Age. “We want to try to change the conversation…
  • Consumer Reports Uncovers the Speediest Kitchen Appliances

    Whitney Richardson
    27 Jan 2015 | 4:40 am
    Find out which ranges, cooktops and dishwashers cook and clean the fastest. Today’s technology has many benefits — one of them being that it cuts down on time spent doing day-to-day tasks. According to MarketWatch, a recent Braun Research survey conducted on behalf of Whirlpool Corp. found that chores cut into family time for nearly half of respondents (48 percent). But new appliances, especially in the kitchen, are helping to alleviate that issue. A recent Braun Research survey conducted on behalf of Whirlpool Corp. found that chores cut into family time for nearly half of respondents…
  • 8 Hot New Pet Products to Stock for Spring

    Melissa Willets
    26 Jan 2015 | 12:00 pm
    All-natural, tech and novelty pet items are sure to impress customers this spring. According to Market Research, pet ownership rose to approximately 66.8 million households in 2013. And Americans are spending more than ever on their pets. CBS News reported that Americans were expected to spend $60 billion on pet products and care in 2014, as people increasingly see pets as part of the family. What that means for you: Pet products are worth stocking. When it comes to customers’ favorite four-legged friends, here’s what’s hot for spring: When it comes to customers’ favorite four-legged…
  • In the News: SkyMall and Home Depot Face Challenges

    Miranda Metheny
    26 Jan 2015 | 4:00 am
    In-flight retailer files for bankruptcy; home improvement retailer faces suit over data breach. Sales for hardware retailers have grown steadily in recent months, but a couple well-known companies are facing considerable financial and legal obstacles. SkyMall declares bankruptcy After 25 years in business, the future of SkyMall is up in the air as its parent company files for Chapter 11 bankruptcy and seeks a quick sale. With the increased use of electronic devices on planes, fewer people browsed the SkyMall in-flight catalog. SkyMall’s revenue fell precipitously, from $33.7 million in 2013…
  • GE announces coffee-brewing refrigerator

    Miranda Metheny
    23 Jan 2015 | 12:00 pm
    The new fridge is the first in the industry to feature a Keurig K-cup brewer to dispense a variety of hot beverages. General Electric Co. has announced a new Café series refrigerator that brews single servings of coffee and dispenses steaming water for instant soups and oatmeal. An industry-first, the French-door fridge could be a great solution for consumers who want to free up counter space and simplify their kitchens by combining versatile appliances. The coffee-brewing refrigerator can save time and valuable counter space. After GE started selling French-door fridges with hot-water…
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    Small Business Sense

  • 6 Digital Marketing Trends to Watch in 2015

    Kim George
    22 Jan 2015 | 7:07 am
    Want to learn what is working in Digital and Online Marketing today? Great!  Take a peek at this infographic courtesy of SmartInsights.com to find out 6 digital marketing trends that you should watch out for this year. What is Digital Marketing? Digital marketing is quite simply the use of mobile and digital devices such as smartphones, tablets, pc’s, social media and etc as a part of your marketing and communications channels in your business. Key takeaways and stats from this infographic are as follows: 1.   40% of the Worlds population is using the Internet 2.   91% of internet…
  • 15 Tips for Fighting Procrastination

    Kim George
    20 Jan 2015 | 7:07 am
    Feeling overwhelmed and overworked in your business?  If so, you are not alone. On a typical 8 hour work day for an independent entrepreneur, it seems as if there are just not enough hours to get things done. So this begs the question…how do you get past the mountain of projects that you need to complete? What is procrastination? Procrastination is simply the act of waiting until the last minute to get things done–and choosing to work on things that you “want” to do. Tell-tale signs of procrastination Not sure if your issues with procrastination have gotten out of hand?  Here…
  • 20 Low Cost Marketing and Advertising Ideas for Frugal Entrepreneurs

    Kim George
    15 Jan 2015 | 7:07 am
    Just because you don’t have a million dollar budget to spend on promoting your business doesn’t mean you can’t still be effective in advertising.  There are many low-cost marketing options available that you can implement and use in your business. What’s even better is that is that a lot of these marketing strategies can be implemented for free.  Low Cost Marketing and Advertising Ideas Here is a list of 20 low cost marketing and promotional ideas that you can use to kick off your marketing campaigns for the New Year: 1.  Canvassing This method involves printing out some…
  • 5 Tips for Using an Autoresponder for Small Business Marketing

    Kim George
    13 Jan 2015 | 7:07 am
    Email Marketing is one of the best strategies that you can use in your business to communicate with your customers on a regular basis and build a list of qualified prospects. One of the must-have features of an email marketing service is an Autoresponder. What is an Autoresponder? Autoresponders are simply a sequence of pre-scheduled email messages that you can send to your email subscribers in a certain order and frequency—that you determine. As one of my favorite blogs Copyblogger stated in one of their posts, “An Autoresponder is the lazy marketer’s best friend”. Tips for Using an…
  • 4 Tips for Hosting Effective Virtual Meetings

    Kim George
    8 Jan 2015 | 7:07 am
    Did you know that the use of virtual meetings have grown more than 80% — and counting. I for one am not the least bit surprised by this statistic.  Using technology to meet with clients and provide services to them from anywhere in the world has huge benefits financially and convenience wise.       Sure, virtual meetings will never replace face-to-face meetings. However, if you want to reach a larger pool of prospective clients and facilitate communication with your current customers wherever you are, then using technology to host virtual meetings may be the way to go. Elements of…
 
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    blog.hotspotshield.com

  • 7 Ways to Celebrate Data Privacy Day

    Peter Nguyen
    22 Jan 2015 | 11:21 pm
    Data Privacy Day takes place on January 28 each year. This day is designated internationally as a time to focus on protecting and respecting privacy, raising awareness about data risks, and empowering consumers to be accountable for how and where their information is used. Celebrate Data Privacy Day this year with the following activities to help yourself and others stay safe. Attend a Data Privacy Day Event You can participate in Data Privacy Day events both online and in person. There are a number of events that can provide valuable information for professionals. In Atlanta, you can attend…
  • Privacy and Security in the Internet Age

    Peter Nguyen
    21 Jan 2015 | 6:15 pm
    Anchorfree’s CEO David Gorodyansky recently published an article on Wired.com, bringing to light the importance of privacy and security in the Internet age. Here are the key points mentioned in the Wired.com article. The Obama Administration is ramping up efforts to strengthen America’s cybersecurity and make it more difficult for hackers to damage our economy and threaten our privacy. The unprecedented demand for mobile devices (more people in the world have access to cell phones than toilets, according to the U.N.), further complicates legal issues when it comes to Internet use…
  • Mobile Malware on the Rise: Tips to Keep Your Android Safe

    Peter Nguyen
    20 Jan 2015 | 12:27 am
    Mobile malware is on the rise in 2015. Read these essential tips to learn how to keep your Android device safe the next time you decide to download. Watch Out for App Clones Pay close attention when you’re downloading a popular app — you could end up with an artful fake designed to deliver malware. Clone apps tend to pop up in greater frequency when their popular namesakes are pulled from the app market. The classic example of this happening is when the creator of the popular app “Flappy Bird” pulled his money-making machine in 2014 at the peak of its popularity.
  • What Could End-to-End Encryption Mean for You?

    Peter Nguyen
    15 Jan 2015 | 10:47 pm
    Encryption is one of the main tools that companies use to gain consumer trust and keep information private. There are different kinds of encryption, each with its own advantages and drawbacks. One form of encryption that is sparking discussion across the board is end-to-end encryption. What exactly is it, and what will its emergence mean for you? Defining End-to-End Encryption End-to-end encryption essentially means that any information you send — whether it is an email, text message, or other form of communication — is virtually impossible to spy on from the time it leaves your device to…
  • How Anomaly Detection Protects Your Data

    Robert Siciliano
    13 Jan 2015 | 11:19 pm
    The  recent Sony hack attack tells us that a data breach could inflict huge damage and embarassment to a company. Investigators haven’t ruled out the possibility of a disgruntled ex-employee behind the attack. One way to prevent your employees from stealing your company’s data is to detect anomalous behavior coming from an employee—online behavior and even offline computer behavior that’s strays outside the line, that’s a little unexpected. This is called anomaly detection, and it can help prevent a data breach. But it’s easier said than done, because this technology is…
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    The Blog from Instore

  • What being a VC taught me about leading a company

    Matt Niehaus
    14 Jan 2015 | 4:00 pm
    Many young CEOs are guided largely by passion and instinct rather than by experience. In some cases, that works wonderfully; in others, it’s the path to a quick failure. VentureBeat
  • Is it Worth Participating in Restaurant Week?

    Matt Niehaus
    12 Jan 2015 | 4:00 pm
    Many cities around the country run “Restaurant Week” or “Dine Around” promotions a few times a year, allowing diners to enjoy a multi-course meal from a fixed menu for a set price. While this can raise your restaurant’s profile and bring more diners in, it’s important to consider whether it will truly benefit your business. Here’s a look at the pros and cons from the restaurant owner’s perspective: Pros A boost in traffic during a slow time of year. Restaurant Weeks often take place during the off-season months, when tourists are scarce and tables are plentiful. If it’s well…
  • How mobile point of sale can speed up service

    Matt Niehaus
    8 Jan 2015 | 4:00 pm
    Mobile point of sale systems are swiftly replacing traditional point of sale systems that cost more and take up more space. It’s estimated that 12 percent of merchants using traditional point of sale systems will switch to mobile point of sale systems within the next two years. An iPad point of sale system can save up to 40 percent compared to a legacy system that requires annual fees, licensing and repair costs. Another key benefit to mobile point of sale systems is that they can facilitate quicker service. Here’s a look at the ways that a mobile point of sale system can help merchants…
  • Inside the Motives of a Gift Card Buyer

    Matt Niehaus
    6 Jan 2015 | 4:00 pm
    understanding why people give gift cards can help merchants, program managers and issuers tailor marketing messages and programs to increase sales. PYMTS
  • 4 Problems With Customer Loyalty Programs

    Matt Niehaus
    29 Dec 2014 | 4:00 pm
    Customer loyalty programs are a popular strategy for restaurants and retailers to keep track of their most frequent customers and provide incentives for customers to return to their businesses. According to a report by Manta and BIA/Kelsey, a repeat customer spends 67 percent more on a given purchase than someone new to your business will, so it’s well worth nurturing relationships with your customers. The problem? Most customer loyalty programs — to put it bluntly — suck. Why? Low adoption rate. More than half of all customer loyalty cards are inactive, and the stats are even…
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    DP Marketing Services

  • Process Thinking and Sales (Part II)

    Richard Dannenberg
    27 Jan 2015 | 8:32 am
    Just over a week ago, we started a conversation about a slight shift in perspective that can produce positive benefits for your printing business. It’s a not so profound change in mindset that moves from project thinking to process thinking. In Part One of this short series, Process Thinking and Marketing, we talked about how the shift from a checklist approach to an understanding of marketing as a continual process can improve the effectiveness of your efforts. Today, the focus shifts from marketing to sales, and we’ll see how a similar perceptual shift can let you apply lessons learned…
  • Act With Audacity – 5 Marketing Lessons from a French Widow

    Richard Dannenberg
    20 Jan 2015 | 3:40 am
    “The world is in perpetual motion, and we must invent the things of tomorrow. One must go before others, be determined and exacting, and let your intelligence direct your life. Act with audacity.” - Mme. Barbe-Nicole Clicquot née Ponsardin You may not have heard of Mme. Clicquot.  Her story is one of those that is just worth telling a couple of times. It’s a study in determination and resourcefulness and an inspiration to any person with an entrepreneurial inclination. A look at her life also illustrates a few instructive lessons for small business owners and marketers. Read on.
  • Process Thinking And Marketing (Part I)

    Richard Dannenberg
    12 Jan 2015 | 8:43 am
    This isn’t going to be one of those profound articles that gives you great aspirations for the new life you’re going to live from this moment on. Nope. But for some of you, it might be important. Today, I’m writing about just a minor change in mindset, a slight alteration to the model that can help keep the machine running and move your printing business forward. Here it is: It’s Process, not Project. Semantics, you might say. Perhaps, but this simple perceptual shift can impact the way your business communicates in a couple of important ways: It can change the way you market your own…
  • Marketing Plans: Why Your Business Doesn’t Need One

    Richard Dannenberg
    31 Dec 2014 | 10:33 am
    Marketing Plans Redux It’s the new year and time for a very quick revisit to an old topic. I’ve written a lot in previous posts about the importance of marketing plans, but today’s short article isn’t going to rehash all of that stuff.  There’s no need to beat you over the head with that again. In fact, today’s post won’t even tell you that a marketing plan is a worthwhile investment. Instead, this is simply meant to encourage all of the small business owners out there who just don’t have the time.  Sure, resolutions and great intentions are…
  • 5 Real Marketing Trends to Examine for 2015

    Richard Dannenberg
    18 Dec 2014 | 10:01 am
    I received some interesting feedback from last week’s tongue-in-cheek post, 6 Absolutely Reliable Marketing Predictions for 2015. As promised, I’m continuing the discussion this week with a few trends that could provide some potentially beneficial areas of consideration for small business marketers as they make their plans for the coming year. Here goes: Engagement and Word of Mouth One of the last week’s comments from Gail Gardner went like this: Small business owners who want to be big often hate engagement. I’ve had a couple who actively avoided actually dealing with customers over…
 
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    VerticalResponse Blog

  • Show Me the Money: 5 Small Business Grants to Consider

    Connie Sung Moyle
    27 Jan 2015 | 6:00 am
    Marty Metro, owner of UsedCardboardBoxes.com and a VerticalResponse email marketing customer since 2006, will never forget the day he found out that his company won a $250,000 small business grant from Chase Bank. “The grant absolutely helped us achieve the next step in our dream,” said Marty. “We’ve been able to hire more staff, purchase more inventory, get specialized machinery. It allowed us to take huge steps forward much much faster.” (Read how UsedCardboardBoxes.com uses email marketing to promote their products, and watch the video profile produced by…
  • 7 Tools to Get Free Publicity for Your Business

    Lisa Furgison
    26 Jan 2015 | 6:00 am
    As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. That’s okay. There are plenty of ways to attract customers online, if you know where to look.  Of course, who has time to sift through websites looking for publicity options? Certainly not a small business owner with 101 items on his or her to-do list. To help, we’ve put together a list of seven free online tools that you can use to publicize your business. 1. Help A Reporter Out (HARO) This…
  • Your Guide to Email Design

    Lisa Furgison
    22 Jan 2015 | 6:00 am
    When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. That’s why we’ve created this handy guide with tips to create effective and well-designed emails. In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. And, at the end of the guide, you’ll find a toolkit with time-saving resources. Email Newsletters…
  • 4 Ways Your Audience Can Provide Content Ideas

    Contributing Author
    21 Jan 2015 | 6:00 am
    You’re ready to write an email, social update or blog post and the blank screen taunts you. Where to get started? Ideas are often best started at the source – your audience. It can be tricky coming up with content ideas. Plus, if you write about something that isn’t of interest to your audience, your content will likely fall flat. So, why not go to the source and ask your audience to provide content ideas? “If you engage your audience and write about the content they want to see, they are more likely to share it and give you content ideas in the future,” says Shawn Hogendorf,…
  • How to Garner Sweet Success on Instagram

    Lisa Furgison
    20 Jan 2015 | 6:00 am
    Facebook and Twitter are no longer the bread and butter of the social media world. Instagram is quickly climbing the food chain as a social media marketing tool. No one knows this better than Fernanda Capobianco, the owner of Manhattan-based bakery, Vegan Divas. The Brazilian owner uses Instagram on a regular basis to communicate with her followers, promote her brand, showcase her work and encourage sales. “Instagram is very important because it gives us global recognition,” Capobianco says. “We have many local followers from NYC, but we also have a lot of followers from all over the…
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    Matt's Chat

  • 3 Strategies for Attracting More Leads to Your Landing Page

    5 Jan 2015 | 7:46 am
    What do we mean by ‘landing page’? When and where do I need one (or more than one)? Quite simply, a landing page is the name for any page that receives traffic from any source other than from another webpage on your site.  It could be from a pay-per click ad. It might be from a ‘how to’ guide. It may also be from a blog post or social media link. Marketers like landing pages because they work. It’s estimated that websites with 30-plus landing pages achieve seven times as many leads as a site with only 10. More than two thirds of B2B businesses use landing pages to get new sales…
  • What Every IT Marketer Should Know About Choosing a Niche Market

    2 Dec 2014 | 3:30 am
    Marketing advice is very easy to dish out. Do you ever get the impression though, that those giving the advice rarely (if ever) have to convince a sceptical CEO or backers to actually accept that advice?
  • The Best Advice I Ever Got on Standing Out from the Crowd

    26 Nov 2014 | 1:03 am
    In business, there will always be competition when it comes to getting noticed and gaining customers. And in no industry is this more the case than in technology, where ever-changing and improving systems and programs mean that there is always going to be a number of companies trying to meet these needs. So for any IT business owner or executive, the question is "How do we stand out from the pack?".
  • The First 6 Things to do About Your Business's Digital Presence

    24 Nov 2014 | 4:21 am
    Standing out from the digital crowd requires a certain finesse; an eloquence in presentation, an elegance of voice, a digital dexterity - that same finesse with which you built your business and plied your wares to the right people, in the right way, at the right time. Digital presence involves more than a static website. Think angle, think approach and remember that managing and maintaining a digital presence is underpinned by a simple, timeless tenet of business success: provide something of value.
  • 3 Simple Ways to Differentiate Yourself from the Competition

    6 Oct 2014 | 8:18 am
    Across industries, the up-turn in Entrepreneurship has seen increased competition in recent times.  Whilst great to see such "green shoots" emerging in the economic sense, many business owners are starting to feel increased pressure to perform in a crowded marketplace.  So how can we ensure that our prospects beat a happy path to our door, rather than our competitors?  If you've ever answered the question "What's your USP" with the response "Great customer service", it's time to get real.  Here are 3 ways you can differentiate in a more sustainable and game-changing way...
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    Kim Yuhl

  • When Justice Finally Comes

    Kim
    27 Jan 2015 | 6:52 am
    In just a few short days, my family, close family friends and I will be in a courtroom awaiting the final sentencing of my brother’s murderer. We have been hoping for justice and waiting for this day for almost two years and now that it is almost here, I can’t help but think, “What happens […]
  • The Hardest Part is Always Starting

    Kim
    22 Jan 2015 | 11:37 am
    Let me start by asking are you a procrastinator? How many times have uttered the phrase: “I’ll start tomorrow?” Or what about “when I get paid,” “when I get promoted,” or “when I lose 5 pounds.” You get the idea. There’s always an excuse for you not to start. I love this quote by Arthur Ashe: […]
  • Overcoming Challenges to Practicing Gratitude

    Kim
    20 Jan 2015 | 10:24 am
    Even though there is a strong movement towards practicing gratitude, it can still be hard to truly feel and practice it. I know I still struggle on days and sometimes that struggle lasts far too long. Those challenges include both psychological and social challenges. Meaning we will talk about our perceptions of gratitude and how others […]
  • The Art of Conscious Consumption

    Kim
    15 Jan 2015 | 3:15 pm
    What is consumerism? According to the dictionary: con·sum·er·ism.  noun. kənˈso͞oməˌrizəm/ The belief that it is good for people to spend a lot of money on goods and services. Basically, consumerism is buying more stuff – the absolute opposite mentality needed for a more simple life. I have asked a lot of people what makes them […]
  • The Importance of Creating Connections

    Kim
    13 Jan 2015 | 3:01 pm
    Social connections and relationships are responsible for the highest scores on a personal happiness survey conducted at the University of Illinois by Ed Diener and Martin Seligman. Their goal was to find the most important characteristics shared by students who were very happy and showed the fewest signs of depression. The overwhelming contributor to their happiness were “their […]
 
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    MAQTOOB

  • 22 Things Digital Nomads Need to Pack While Travelling the World

    Adil Gherib
    23 Jan 2015 | 12:03 pm
      I managed to work and travel around the world for 3 years with these 22 basic but essential things in my backpack. I hope the list will help you once you make the bold decision to set off on the road and make the world your office.   1. Send a scanned copy of your passport, international driver’s license, credit cards, and international health insurance to your email. And of course don't forget to take the originals along.         2. Deuter Traveller 70 + 10 Backpack – a comfortable backpack to carry, with enough space…
  • 19 Places to Get Free Beautiful Photos for Your Blog

    Kristyna Zapletalova
    18 Jan 2015 | 10:55 am
      1. Public Domain Images – New 100% free stock photos, every single week. Everything you need for your creative projects, all public domain images.     2. Life of Pix – Free high-resolution photos, no copyrigths restrictions. Images for personal & commercial use. New photographies added weekly.     3. Pexels – All photos are hand-picked from free image sources. The pictures are free for personal and even for commercial use.     4. Raumrot – Free, handpicked, stockphotos for…
  • 5 Cool Videos No Wannabe Entrepreneur Should Miss

    Kristyna Zapletalova
    11 Jan 2015 | 2:24 pm
      “In the midst of winter, I found there was, within me, an invincible summer.”     (Albert Camus)   Once in a while, all aspiring entrepreneurs find theselves mired in doubt, wondering if the path they are about to embark on is going to lead to success or inevitable doom. Usually, when you feel blue, you may reach for a cup of hot chocolate, buy new clothes, or go running. But what if it feels like you are the only person around who has no clue what she or he is doing? Or what if you get up every morning for the sake of work that feels utterly…
  • Happy Holidays!

    Kristyna Zapletalova
    24 Dec 2014 | 1:43 am
      When we launched MAQTOOB 5 months ago, we could have only dreamt of such an extremely warm reception we got from you. Thanks a ton for all your support and we wish you the most joyful holidays and an even better new year.Kristyna, Tomas and Adil Šťastné a veselé – Joyeux Noël – ميلاد مجيد    
  • Top 5 Business Apps of Dan Martin

    Kristyna Zapletalova
    18 Dec 2014 | 2:57 pm
      Get inspired by those who dared. In our new series, we ask successful entrepreneurs to share their top 5 apps that help them grow their businesses. This time with:   Dan Martin Editor of BusinessZone, UK's leading business community     1. Hootsuite – Get serious about social   "I can’t go anywhere without tweeting so Hootsuite is an essential business tool."       2. Canva – Amazingly simple graphic design   "A brilliant website for creating social media images and other graphics."  …
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    Godot Media

  • Why You Should Focus on Brand Attachment

    Godot
    8 Jan 2015 | 2:15 am
    Can you think of a time when you made a purchase simply because you liked what you saw? Of course you can; we all can. Emotional appeal plays a significant role in influencing consumer behavior. The first step to creating a strong sense of brand attachment is to establish an emotional connect with your buyer. Ads with an emotional appeal work better An analysis of 1400 case studies submitted to the Institute of Practitioners in Advertising (IPA) found that ads with an emotional appeal were more effective than those with a rational appeal, as well as those that took a combined approach. To…
  • Will Mobile Marketing Steal the Show in 2015?

    Godot
    30 Dec 2014 | 4:02 am
    According to a Morgan Stanley Research survey, in 2014, the number of mobile users globally crossed 1,800 million. And this number will only continue to rise through 2015. Let’s look at some more numbers – A Statista survey revealed that 74 per cent of its respondents compared prices on their mobile devices before they visited a store; 53 per cent of them made purchases on retailers’ apps. If you’re still not convinced that mobile marketing is the way to go in 2015, see the full survey report here. Despite quantifiable evidence in favor of the world-is-going-mobile trend,…
  • Content Marketing Trends and Predictions for 2015

    Godot
    16 Dec 2014 | 3:11 am
    Scientists have predicted that 2015 is going to be the warmest year on record and the price of coffee is expected to rise. However, talking purely in terms of relevance, here are some predictions that might be evoke greater interest if you are a content marketing professional: Value Over Volume With social networks having become primary sources of content discovery, some businesses have been fussing over the number of views/likes/followers to assess the effectiveness of online marketing campaigns. Although they aren’t completely wrong in doing so, wise marketers will tell you that…
  • How to Use B2B Content Marketing to Increase Conversions

    Godot
    20 Nov 2014 | 3:57 am
    While content plays a significant role in B2B content marketing, its benefits can only be reaped if it is applied the right way. Content can be used for product or service promotion, lead generation, and making a connection with prospective and existing customers. However, marketers often tend to overlook the potential that content can bring into B2B marketing. Content must be used in a smart way. Instead of taking the sell, sell and sell approach, marketers can use good content to provide vital information about the product or service to the customer. Although a large percentage of B2B…
  • Survey Shows More B2B Marketers Are Turning To Content Marketing

    Godot Media
    14 Oct 2014 | 9:26 pm
    Do you have a content marketing strategy? If yes, is it a documented one? According to a survey conducted by the Content Marketing Institute and MarketingProfs, more and more B2B marketers and organizations are turning to content marketing and making it their primary marketing tool. However, the survey also suggests that while it is quite helpful to have a content marketing strategy in place, it is more beneficial to have a strategy that is documented. Simply put, those who write down their strategy, produce more effective content, and are more successful in their businesses. In the survey,…
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    CIPHR

  • The Case For A Cook Off

    Barry
    27 Jan 2015 | 1:30 am
    Running a fun event such as a cook-off within the company has many benefits both for the business and employees. For little to no expense, business leaders can reap the rewards of such an initiative. I’ve recently arranged a chilli competition here at CIPHR, here’s why: It’s ‘National Chili Day’ in the US on 26th Feb It’s great for the several business reasons I’ve detailed in the following article Everyone likes chilli Collaboration Invitations to enter the competition were open to individuals, but also teams. This encouraged collaboration between…
  • What Top Talent Wants And Why Your Brand Needs To Provide It

    Barry
    22 Jan 2015 | 1:30 am
    Offering an ‘competitive’ salary is no longer enough to attracting top talent. Here’s what top talent wants and why your brand needs to provide it. Brands must prove that they can provide the environment and have the values that applicants are looking for. If business leaders wish to employ and retain the best people then they’ll need to add value to their employment proposition. To be treated as a person, not a resource Employers need to stop seeing their employees as a resource. Each person that’s on the payroll has their own contacts, skills and potential to be a…
  • Which Animal Style Are You In The Office?

    Barry
    20 Jan 2015 | 1:30 am
    In the Chinese martial arts, imagery of the Five Animals: Tiger, Crane, Leopard, Snake and Dragon appears prominently. Each has its own characteristics and strategy, but which animal style are you in the office? Tiger Characteristics: Strength, agility; considered one of the two most powerful animals in Chinese astrology Strategy: Tends to charge and attack directly with brute force, overwhelming the enemy At work, these characteristics could be translated into a confident employee who likes to lead from the front, rather than follow. Quick to take charge and delegate, they will be the…
  • Attract Passive Candidates Or Lose The War On Talent

    Barry
    15 Jan 2015 | 1:30 am
    Finding talent has become an increasing challenge for brands. Your brand needs to attract passive candidates or lose the war on talent. With so many companies trying to hire the best talent, the competition is high and some say it’s become a ‘buyers market’, with candidates in a position of power. According to HRReview, “the best candidates are now receiving multiple offers and counter-offers, as businesses recognise that the talent pool is shrinking.” Passive candidates (those who are not actively looking for a new job, but are open to talking to recruiters) are…
  • What Your Home Office Needs In 2015

    Barry
    13 Jan 2015 | 1:30 am
    Planning to work from home more this year? Here’s what your home office needs in 2015. Wireless phone charger You’re going to be using your phone a lot in 2015. With an app for everything your mobile device really will become your personal assistant, but just with a poor battery. It’s not just productivity apps, most tech savvy brands now use mobile heavily in their marketing and recruiting efforts. Remember when you used your mobile phone to actually call people? Nowadays its all about communication tools that empower teams or groups of people to communicate at once. Apps…
 
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    Wasp Buzz

  • Small Business in 2015: Eight Stats You’ll Want to Share

    Brian Sutter
    27 Jan 2015 | 7:13 am
    Before we went about creating our 2015 State of Small Business Report, we scoured the Internet for concrete numbers that would help us compare our company’s growth and direction to other small businesses – but all we could find were theories. For that reason, we developed a study to collect data directly from other small [...]
  • 4 Reasons Small Businesses Fail

    Brian Sutter
    19 Jan 2015 | 2:50 pm
    Most entrepreneurs start a new business with dreams of success, but the unfortunate fact is, too many of them fail.  The U.S. Census Bureau showed the reality in hard terms – 400,000 small businesses opened and 470,000 SMBs closed their doors just last year. According to the Small Business Administration’s Office of Advocacy, three out of [...]
  • Small Businesses are Bullish on the Economy

    Brian Sutter
    19 Jan 2015 | 11:59 am
    2014 ended with a bang: the stock market finished with near record highs, unemployment rates fell to 5.8% (almost a full point below predictions), and economic growth reached an 11-year high during the third quarter.  As a result, small business leaders are more confident in the economy and have high expectations for 2015. The 2015 [...]
  • 5 Key Benefits of Barcode Software

    Jason Sentell
    15 Jan 2015 | 7:00 am
    From healthcare to education, the uses of barcodes are far-reaching and, as a result, so are the benefits of the software used to create and scan these barcodes. Aren’t using barcode software yet? Here are five key benefits of barcode software that might just make you change your mind: Easily Create Quick Custom Labels Barcode [...]
  • 2015 State of Small Business Report

    Brian Sutter
    12 Jan 2015 | 1:18 pm
    The New Year is a challenging time for all small businesses as we reflect back on the previous year and plan for the future.  At Wasp Barcode, we continue to hear from our small business partners that industry-wide metrics, specific to small and medium sized business, are difficult to find and are not substantiated by [...]
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    online marketing - Google News

  • Jenelle Robertson: The Role of Online Marketing for Santa Barbara Start-ups - Noozhawk

    27 Jan 2015 | 10:59 am
    NoozhawkJenelle Robertson: The Role of Online Marketing for Santa Barbara Start-upsNoozhawkOne of the most crucial factors to the success of any small business is its online marketing. When you're launching in a regional market with a population of around 100,000, you have to quickly learn how to go beyond the charming neighborhoods to scale ...
  • OMG! Interactive Online Marketing Guide for SMBs Launches - Press Release Rocket

    27 Jan 2015 | 6:22 am
    OMG! Interactive Online Marketing Guide for SMBs LaunchesPress Release RocketThe Online Marketing Guide replaces pages of fuzzy marketing speak with simple, large, green buttons. OMG users can navigate through a series of friendly, easy-to-answer questions to identify their industry type and target market. The end result is an ...and more »
  • 9 Must-Read Marketing Ebooks for Every Startup Founder - Entrepreneur

    26 Jan 2015 | 7:35 am
    9 Must-Read Marketing Ebooks for Every Startup FounderEntrepreneurIf you want to grow your startup fast, you have to hit the ground running by launching the right marketing campaigns and making the right decisions for your business from day one. Unfortunately with so much information available online about marketing and more »
  • SEMPO Announces Partnership with Online Marketing Institute (OMI) - Press Release Rocket

    26 Jan 2015 | 12:53 am
    SEMPO Announces Partnership with Online Marketing Institute (OMI)Press Release RocketThe Search Engine Marketing Professionals Organization (SEMPO), the leading international organization for the search and digital marketing profession, today announced details of a new partnership with the Online Marketing Institute (OMI). This
  • 10 Online Marketing Trends to Watch in 2015 - Times of San Diego

    24 Jan 2015 | 3:28 pm
    Times of San Diego10 Online Marketing Trends to Watch in 2015Times of San DiegoContent marketing will become a big player in search engine rankings. So a consistent strategy will be critical. 5. Content Marketing Budgets Reach an All-Time High. Marketing budgets will increase for content such as whitepapers, reports, videos and more »
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    Business marketing - Google News

  • Ship Your Enemies Glitter Was Just One Big Viral Marketing Stunt - Business Insider Australia

    27 Jan 2015 | 9:41 am
    Business Insider AustraliaShip Your Enemies Glitter Was Just One Big Viral Marketing StuntBusiness Insider AustraliaOne of his New Year's resolutions was to work on more side projects in order to improve his marketing skills. Last year he began experimenting with a few different ideas before hitting a success with Ship Your Enemies Glitter. He says he knew topping The 'Ship Your Enemies Glitter' Website Was Just a Big Marketing StuntTIMEExclusive: How This Man Got the Media to Fall for ShipYourEnemiesGlitter StuntNew York Observerall 5 news articles »
  • Advanced Twitter Marketing Tactics For Your Business - Business 2 Community

    27 Jan 2015 | 8:36 am
    Advanced Twitter Marketing Tactics For Your BusinessBusiness 2 CommunityTwitter has become a powerful marketing tool that can help companies develop strong brand identities. However, to get the most out of Twitter you have to go beyond the basics. Try these seven advanced Twitter marketing tactics to see which ones work and more »
  • Cobia Systems Launches Revolutionary Marketing System to U.S. Businesses - Press Release Rocket

    27 Jan 2015 | 3:09 am
    Cobia Systems Launches Revolutionary Marketing System to U.S. BusinessesPress Release RocketToday, the most complete alpha business marketing resource system on earth, is officially launching throughout the U.S. Cobia Systems is a completely automated marketing solution that brings up-to-date insight from local and regional user activity and more »
  • TIIKM Sri Lanka host 'Marketing Business Forum 2015' - The Official Government News Portal of Sri Lanka

    27 Jan 2015 | 2:36 am
    TIIKM Sri Lanka host 'Marketing Business Forum 2015'The Official Government News Portal of Sri LankaMarketing is gaining higher grounds in corporate Sri Lanka as many businesses realize that successful marketing is vital to growth and sustainability. With the theme of redefining art and science of marketing, The International Institute of Knowledge ...
  • What a 6 Year Old Taught Me About Marketing a Business - Huffington Post

    26 Jan 2015 | 2:52 pm
    What a 6 Year Old Taught Me About Marketing a BusinessHuffington PostEven better, there are a lot of lessons to be learned from our little one's about building up a successful business. Here's what my dinner with the Anderson kids reinforced about successful marketing. A six year old shares everything with everyone:and more »
 
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    GetHow Newsletter

  • How to Successfully Utilize Technology for Your Wedding

    Atul Kumar Pandey
    19 Jan 2015 | 7:05 am
    All across the nation brides and grooms are turning to technology in order to make planning their weddings easier and better organized. When a couple makes use of the technology available to them...
  • Need of ERP solution for Educational Institutions

    Atul Kumar Pandey
    9 Jan 2015 | 3:02 am
    Education institutions are currently experiencing hardships globally while attempting to align themselves with stakeholders and students’ expectations. Meanwhile, the education sector is...
  • How to Reach Your Ideal Clients on the Internet

    Atul Kumar Pandey
    23 Dec 2014 | 3:42 am
    While most business owners and entrepreneurs recognize the importance of the internet to their business, many may lack the ability to make it an efficient tool to promote and grow their company....
  • Best Methods of Planning a Trip From Washington, D.C., to New York

    Atul Kumar Pandey
    23 Dec 2014 | 3:39 am
    Whether you find yourself traveling from Washington D.C. to New York frequently for business or if you are new to the area and seeking new methods of making the trip, there are a few tips and tools...
  • What are the Benefits of Getting Microliter MPSS?

    Atul Kumar Pandey
    17 Dec 2014 | 8:18 pm
    Working with costly samples can be an extremely delicate process and you need to make sure to take all proper precautions to ensure that you do not end up losing these precious materials. As with any...
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    Blogroll

  • 7 Signs You are a Bad Communicator

    4 Jan 2015 | 5:00 am
    You are a business owner or key decision maker in your company. But are you truly a good communicator? This is not to be blurred with your ability to brainstorm or crank out incredible new ideas; communication is the ability to share information in a clear and simple way – so that your team and your customers understand completely what you are saying. Here are 7 signs that you are a bad communicator – once recognised, you can work to correct them! You talk too much. You ramble, you interrupt others who are speaking, you don’t allow the other person to talk. Discussion is…
  • Raising Your Prices

    22 Dec 2014 | 5:00 am
    To raise or not to raise your prices, that is the question – and a hard one to answer it is! Let’s walk through the process and discover how you can raise your prices successfully without doing damage to your business and customer base. An important consideration when raising your prices is timing. Is your business seasonal (holidays or tax season)? Raising prices just prior to the season garners less notice than other times of the year. Does your business operate in an identifiable sales cycle (new model year)? When demand is high is the time to raise prices, reasonably, of…
  • Know Your Enemies - Taking On Your Competitors

    16 Dec 2014 | 5:00 am
    While we are not encouraging you to take up espionage as a new hobby; taking an active role in knowing your competition is vital. Knowing your enemy (the competition) is one of the strongest ways to ensure that your business flourishes in a saturated market. Knowledge is half of the battle - being aware of your competitors’ price points, package options, strategic positioning and future projections allows you to utilise innovation, identify their weaknesses and exploit them. Okay, okay, that sounded a bit cutthroat - but wait - the world of small business can often seem that way! If you…
  • Strategy - The Key to Your Success

    9 Dec 2014 | 5:00 am
    Endeavouring to succeed in a small business is much like taking on a massive road trip. Having a map (in our case, a business plan) is a must. It will provide a route and will offer a big-picture view at where you want to go and how you will get there. Along the way, you will encounter the unexpected; potholes, flat tires and detours may come without warning. However, with the right tools and a proactive character (in small businesses this is strategic planning) preparation can save the day. A business plan and a strategic plan are not the same thing, though the two often intertwine along the…
  • Avoiding Appointment Disappointment

    2 Dec 2014 | 5:00 am
    It’s happened to nearly every one; you set up a sales or prospect appointment, only to have the meeting end in disappointment. Obviously, not every appointment is going to end in that huge sales contract or an amazing deal – but here are some business coaching tips on how to make the majority of your appointments result in success rather than disappointment. The first step is to learn from your mistakes, your disappointment and your rejections. It is important to use each failure as a learning experience. When you leave an appointment disappointed, get past the discouraging…
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    Small Business Ideas Blog

  • 2014 Recap: 1380% Traffic Increase, Pinterest Rankings & Plans for 2015

    Brian Lang
    13 Jan 2015 | 7:35 am
    2014 was a good year in terms of traffic improvements to my websites and I also got a #1 Pinterest ranking. Here are some of my top posts and plans to do even better for 2015. The post 2014 Recap: 1380% Traffic Increase, Pinterest Rankings & Plans for 2015 appeared first on Small Business Ideas Blog.
  • Pinterest Marketing: How I Became One of the Top Pinners for “Baby Shower”

    Brian Lang
    2 Dec 2014 | 6:11 am
    Ranking well on Pinterest can greatly improve your ability to gain followers and tap into the traffic potential of this popular social media channel. Here's how I became one of the top ranked pinners for the competitive term "baby shower". The post Pinterest Marketing: How I Became One of the Top Pinners for “Baby Shower” appeared first on Small Business Ideas Blog.
  • GoAnimate Review: Make Your Own Business Videos & Video Infographics Online

    Brian Lang
    27 Oct 2014 | 6:46 am
    Intimidated by online video? GoAnimate is a tool you may want to consider to tap into the effectiveness of online video without breaking your budget. The post GoAnimate Review: Make Your Own Business Videos & Video Infographics Online appeared first on Small Business Ideas Blog.
  • LinkedIn Publishing Study: How Top Writers Get Featured on the Pulse

    Brian Lang
    10 Sep 2014 | 6:27 am
    LinkedIn's publishing platform provides a new way for writers to gain new followers and promote their business. Here's how top writers are getting featured on the Pulse. The post LinkedIn Publishing Study: How Top Writers Get Featured on the Pulse appeared first on Small Business Ideas Blog.
  • How I Got 1265 Visitors from a Channel that Most Marketers Ignore

    Brian Lang
    25 Jun 2014 | 6:22 am
    How LinkedIn spiked my traffic to a post and is one of the most overlooked opportunities. Win in noisy channels by creating epic content. The post How I Got 1265 Visitors from a Channel that Most Marketers Ignore appeared first on Small Business Ideas Blog.
 
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    Active Business

  • Ofcom broadband coverage report presents problems, promises and solutions for UK businesses

    Active_Business
    15 Jan 2015 | 9:50 am
    Ofcom’s recently released report into the quality of broadband services within the UK offers a headline finding that there is ‘a huge gap between the haves and the have-nots’ in the UK broadband market. For businesses, often categorised within the report as a ‘have-not’, this presents a real problem. With small businesses in particular highlighted by Ofcom as losing out on broadband speeds compared to residential properties, just what can be done to correct an issue with its roots at a national network level? From a business performance perspective, fast broadband has long been…
  • Top 3 reasons to outsource IT

    Active_Business
    12 Jan 2015 | 4:42 am
    Every growing company has to face the question of how to cope with the complexity of modern commerce while maintaining maximum focus on the core business. Inevitably, the only sensible answer is to outsource those elements of the business which are not at the core of what you do. Lots of businesses can see the sense in outsourcing legal, accountancy and even marketing and human resource management functions, but still hesitate to make the same obvious change with IT. IT impacts on every element of modern business activity and is so ubiquitous that it seems too risky a move to give up control.
  • An employer’s guide to buying smartphones for hearing impaired employees

    Active_Business
    18 Dec 2014 | 5:58 am
    Smartphones are part of our every day lives but they are in danger of leaving one group of users behind. Despite great advances in technology to improve how we communicate, smartphones still do not cater well for hearing impaired users, and UK legislation is lagging behind US efforts to address the situation. In this guide, we provide you with everything you need as an employer to ensure you are putting the best solution possible in place for your hearing impaired users. Alternatively, if you are hearing impaired yourself then the guide has plenty of useful content on the best handsets and…
  • Reigning In The Cloud

    Active_Business
    28 Oct 2014 | 8:52 am
    Cloud computing has dramatically transformed the way we work, but to really reap the benefits, you need the best applications. When it comes to filesharing, for example, via Smartphone or mobile device, few cloud-based solutions are more geared towards business than Box. When combined with a powerful security application, such as McAfee Multi Access, you’ve got a powerful business tool that can help your business run much more efficiently, improving productivity and cutting costs along the way. Thinking In The Box In what’s becoming a saturated market, Box’s creators are working hard to…
  • Are you worried your Dropbox Account could have been hacked?

    Sara Metcalfe
    15 Oct 2014 | 2:54 am
    A number of newspapers and online news sources have reported that the cloud data storage service Dropbox has been hacked and millions of usernames and passwords stolen. This is not true. So what is going on? It appears that the passwords and user names have been stolen from a variety of third party sites and then applied to DROPBOX on the assumption that some users will be using the same password for multiple sites and accounts. Unfortunately this is true. Despite advice to the contrary, many people continue to insist on using the same password for many or all of their online accounts. This…
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    THE Small Business Expert

  • 6 Panda-Friendly Tips for Press Release Success

    Raymond Manley
    27 Jan 2015 | 8:00 am
    http://www.susansolovic.com/2015/01/6-panda-friendly-tips-for-press-release-success/In Wild West days of the world wide web, if an entrepreneur could manage to send out enough press releases filled with relevant keywords linking back to her website, then her job was done. Her website ranked high for key search terms, business boomed, and everyone was happy. Well, that is, except for everyday web users who were simply looking for relevant information and not a press release stuffed with keywords. Everyone was learning how to use the Internet for optimal effect back in those days, but times…
  • Will Your Office Pool Score a Touchdown or Will You Get Called for a Penalty?

    Raymond Manley
    27 Jan 2015 | 6:47 am
    http://www.susansolovic.com/2015/01/will-your-office-pool-score-a-touchdown-or-will-you-get-called-for-a-penalty/Those office football pool signup sheets that get circulated may be one of the earliest forms of workplace social media. We post our guesses and look at what spaces all of our friends have claimed. And along with being a way to bring people together in a shared experience, workplace football betting pools have another common trait with modern social media: They can be terrible for office productivity. Is this even legal? That’s one of the issues we need to sort out as SuperBowl…
  • What Every Small Business Needs to Stop Doing in 2015

    Raymond Manley
    26 Jan 2015 | 8:01 am
    http://www.susansolovic.com/2015/01/what-every-small-business-needs-to-stop-doing-in-2015/To successfully market their business and drive new leads, small businesses need to keep pace with the evolution in digital marketing. But, doing so can be a challenge for time-strapped business owners. How can you make sure your marketing is still effective? Here are three things small businesses need to stop doing in 2015 to make sure they’re getting the most out of their marketing. 1) Ignoring the Importance of the Mobile Web One big mistake small businesses need to stop making in 2015 is ignoring…
  • This Week in Small Business: News and information to boost the financial state of the union

    Raymond Manley
    26 Jan 2015 | 7:52 am
    http://www.susansolovic.com/2015/01/this-week-in-small-business-news-and-information-to-boost-the-financial-state-of-the-union/While President Obama and the Republican Congress argue over who has the best plan for the middle class, small business owners and aspiring entrepreneurs continue to take matters into their own hands. If you’re in that group, some of these articles and news stories from this week should help you achieve your goals. Find the topics that concern and interest you most, then dig in. Leadership and Inspiration Are you looking to pick up some college coursework to boost…
  • Believe It or Not: South Park Can Teach You Business Lessons

    Raymond Manley
    23 Jan 2015 | 8:00 am
    http://www.susansolovic.com/2015/01/believe-it-or-not-south-park-can-teach-you-business-lessons/They’re vulgar, offensive and childish, but somehow the creators of “South Park” and the hit musical “The Book of Mormon” have managed to enjoy a longevity of business success that’s hard to ignore. In fact, business owners should take a closer look at these comical geniuses to learn how to be more efficient with their own work. Content Is Key The lewd Comedy Central cartoon started out as a Christmas card video spoof, with creators Trey Parker and Matt Stone…
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    Customer Service Guru » Articles

  • If You Live In Any of These Rural Areas, You’ll Now Have Vodafone 3G Coverage

    Adele Halsall
    27 Jan 2015 | 8:37 am
    If you’re a UK resident in Cumbria, Hampshire or the Shetlands, there’s good news: you’ll now be able to access Vodafone 3G connectivity via your smartphone, thanks to the network’s Rural Open Sure Signal programme. The mobile network giant has announced the final 40 counties to be added to its 100-strong shortlist, including many small towns across Scotland and Wales. The final list is slowly being granted installation of Vodafone’s Sure Signal technology, enabling previous ‘notspots’ (local areas that are unable to gain access to 3G internet) to…
  • What Every Small Business Needs to Know To Attract and Keep Customers

    Adele Halsall
    27 Jan 2015 | 4:48 am
    Our latest guest post comes from Hannah Corbett, a writer for small business website Make It Cheaper. For a small business, it’s often hard to compete with the larger companies and corporations out there. Bigger businesses often have advantages, such as offering better prices to customers, or making it more convenient to go with their particular business. But, there’s one area where SMEs almost always come top: customer service. Giving better levels of customer service, and making it easy and hassle-free for customers to deal with you can go a very long way in business. It could even be…
  • Poll: Have Self Service Checkouts Improved Our Shopping Experience?

    Adele Halsall
    26 Jan 2015 | 4:57 am
    Self service checkouts: love them, or hate them? Many brands and businesses are touting the idea of self service as a way to hand more control to the customer, but is this just a way to cut costs? Whether its the incessant demands that there is an “unexpected item in the bagging area”, or impossible reasoning as we try to convince it that we’ve scanned an item already…self service checkouts have proven a bane for many of us. Yet beneath those (somewhat minor) struggles and annoyances, self service checkouts do actually have their uses. Whilst they’re certainly…
  • How To ‘Be More Cat’ When It Comes To Customer Services

    Kathryn Kearns
    24 Jan 2015 | 7:00 am
    House cats know what they want and how to get it from humans. They have a specific set of skills – skills that would make them a nightmare for people like… customer service reps. In contrast, customer service departments can often leave us mere humans feeling stressed and aggravated. When it comes to getting what we want from companies, here’s how we could learn a lot from our crafty feline friends. It’s time to go into cat mode. Be. More. Cat. Learn what works Cats are smart. They learn what works with what person. They know if a certain member of the family is prone…
  • 5 Things Ollivanders Wands Can Teach You About Business

    Dan Sarath
    23 Jan 2015 | 1:33 am
    Move over, Alan Sugar. And Donald who? If you are looking for advice about how to run a successful business from an experienced and world famous leader in their field, you should turn to someone else for wisdom: Mr. Ollivander. As a pioneer of a wand-making enterprise at the forefront of its industry since the fourth century (take your 1535 and shove it, Cambridge University Press) Ollivanders has clearly been doing something right all these years. In fact, with very few faults in his business model (the store is a bit dusty, a little modernisation might be welcome, also the tiny matter of…
 
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    Yola

  • Three steps to improving your Online Store in 2015

    Yola
    26 Jan 2015 | 10:16 am
    A good Online Store is critical to the success of your eCommerce business. And in 2015 there will be even more stores online. Still only 650,000 Online Stores have annual sales of over $1,000; and with the big beasts like Amazon, Overstock and NewEgg, how can small businesses and online retailers compete? The answer is persistence and a little bit of ingenuity. In other words, a little effort and some small tweaks will go a long way in helping your Online Store float above the competition. Step 1: Great category pages Let’s say you’ve got 200 beauty products that you sell on your website.
  • 5 essential factors for a successful email marketing campaign

    Yola
    22 Jan 2015 | 4:15 pm
    Guest post written by Megan Ritter Few digital marketing platforms have endured longer or have proven to be more effective (and cost-effective) than email. The first known email marketing campaign was sent on Arpanet when Jimmy Carter was president. Fastforward more than 35 years, and email marketing is still at the forefront when it comes to cheap, simple methods of reaching the masses. But it is an art. Step 1: Build a Permission-Based Email List Based on Trust, Respect and Mutual Gain Start by offering your customers something of value in exchange for their contact information and…
  • Success in 2015: New Year’s resolutions for your online business

    Yola
    13 Jan 2015 | 4:02 pm
    New Year’s resolutions have become second nature in our society: Another year, another set of goals. These goals, more often than not, tend to be personal resolutions: Lose weight. Get organized. Spend less, and save more. Even Mark Zuckerburg resolved to read a new book every other week. What about resolutions for your business? Statistics show that people who explicitly make resolutions are 10 times more likely to attain their goals. Wouldn’t you like to be ten times more likely to achieve success in 2015? Here are a few ideas to help you get started. Go mobile We’ve said it once…
  • Featured Website: David Baker’s Art Projects and Yola Premier

    Yola
    7 Jan 2015 | 3:10 pm
    David Baker, an award winning artist participating in numerous exhibitions, inquired about setting up a portfolio website with Yola. Having a keen eye for art, David had many ideas about the aesthetic of his business website, but felt strongly that he needed a professional designer to help with the initial set up. Even though David already had a professionally designed website as well as a large web presence, he was signed up for Yola Premier, our complete and professional web design service. David had already gone through the process of listing and describing a vast number of his pieces for…
  • 4 steps to end 2014 and prepare for 2015

    Yola
    18 Dec 2014 | 4:18 pm
    The end of a year always marks a good time for reflection as well as a race to tie up any loose ends, especially for businesses. Here are a few more to do’s to add to the list that will help your business and your website get ready for 2015. Look at the past December is a great month to review the year. Look into your SiteWit or Google Analytics to see if you can determine any seasonality in traffic to your website. Look at the months with highest traffic or had the most sales as well as the ones that didn’t. Take note of what happened during this time so that you can learn from the wins…
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    Business Unleashed | Real life business skills for Consultants, Creatives and Coaches.

  • EP028 – Building a Design Business with Greg Merrilees

    Chris Green
    24 Jan 2015 | 3:43 am
    This week’s guest is designer and founder of Studio1 Design, Greg Merrilees. Greg takes us through his journey in building a design agency and a t-shirt business. Some of it accidental, all of it creative. In this episode Greg covers: Building trust with people with big lists. To have a friend, you need to be a friend. Add value to others. Building a virtual team. Working with a mentor. Get results for clients. Setting yourself apart. Communicating directly to your audience. Links and Resources Mentioned in This Episode: www.studio1design.com www.successshirt.com Get a 10% discount on…
  • EP027 – Protect Yourself and Protect Your Business

    Chris Green
    11 Jan 2015 | 11:38 am
    This week’s guest Jeff Hollis helps us understand the most important legal considerations you need to have in our businesses. It’s important that you don’t have any misunderstandings when you’re delivering results and outcomes with your clients. What happens when you outsource the client work and it’s not up to satisfaction? How are you covered? In this episode Jeff covers: Having contracts in your business. Protect yourself from things that can go wrong. Stay compliant. Don’t get caught up in a court fight. Protecting yourself when your outsourcing. Using…
  • EP026 – The Survey Funnel Formula with Ryan Levesque

    Chris Green
    1 Jan 2015 | 8:35 am
    In this episode of Business Unleashed, John interviews top marketer and ‘Funnel Specialist’ Ryan Levesque. Ryan Levesque generated over 2.8 Million Leads, 175,000 Customers – across 19 different markets, in just the last 23 months alone. Ryan has been called a “conversion genius” by many top marketers and his understanding of the psychology of consumer persuasion is a natural outgrowth of his having studied and taught neuroscience at a leading Ivy League institution (Brown University). In this episode you’ll learn: Your passion isn’t in what you sell, but the process…
  • EP025 – Less Clients, More Profit

    Chris Green
    29 Dec 2014 | 10:37 am
    It’s our last Business Unleashed episode of 2014. So John Logar and I reflect on the year and recap on the most effective marketing and prospecting strategies that have bought us the best clients and most profit. We cover the top strategies you can steal to build your own referral network that will supply you with leads all year long. John also takes us through a new mindset that he calls the “One Client Approach” and how by just focusing on the activities to get one new client can speed up your growth. Let us know your thoughts below and if you’re finding these…
  • EP024 – Put on Your Trousers and Pick Up Some Cash

    Chris Green
    10 Dec 2014 | 2:55 am
    If you’re building a brand, or growing an audience, it’s essential that you get out there and engage with your market. In this episode of Business Unleashed, we share a load of ideas on how to do that intentionally as part of your overall plan to increase your client base. Sometimes, you need to get away from your screen and play in the pond where you market is and listen to the stories and issues they have. That’s where you gain the knowledge and get the advantage over your competition. Also find out how shared working spaces and other corporate gatherings can be utilised to get you…
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    ServiceMaster of St. Paul and Maple Grove

  • 5 Common Questions About Fire Damage

    SuperUser Account
    19 Jan 2015 | 7:11 pm
    Home fires are devastating. When the flames are out, homeowners still have to deal with the fire, smoke and water damage that remains. For many people, the time spent recovering from home fire is very stressful and they have lots of questions about the best ways to restore their homes and get on with their lives. Five of the most common questions after a fire are: Will my insurance pay for the damages? Most homeowner insurance policies cover much of the cost of fire damage to your home. These policies usually cover the policy holder's residence, in addition to the structures on your…
  • Dealing With Water Damage

    ServiceMaster Maple Grove
    5 Jan 2015 | 8:14 am
    Water damage to your home or business is often devastating. Few people can imagine the enormity of the problem until they are faced with slogging through inches of water trying to salvage their water-logged possessions. Restoring your home or business after a natural disaster or plumbing problem requires the assistance of professionals to get your life back to normal as quickly as possible. Why do you need professional restoration for water damage? Water damage is more than just your property getting wet. While property loss is the most immediate problem from a flood, health issues can often…
  • Cleaning Your Grittiest Grout

    ServiceMaster Maple Grove
    30 Dec 2014 | 12:46 am
    No one wants dirty tiles, but no matter how hard you scrub it is difficult to eliminate grime from grout lines. Dirty grout and tiles are not only ugly, but are full of bacteria which can harm you and family members. Clean tiles and grout lines not only make your bathroom look better, but keep your family feeling better, too. Big Health Dangers Hide Deep in Your Grout Lines: Bacteria thrives in the bathroom. Many people assume the toilet is the epicenter of bacteria and spend time scrubbing the commode until it sparkles. But germs are everywhere. That includes deep in your…
  • 3 Reasons To Leave Flood Clean-Up To The Pros

    ServiceMaster Maple Grove
    20 Dec 2014 | 7:42 pm
    Destructive flood water ruins valuable property and poses serious health and safety risks. Attempting to clean it up yourself could end up costing your more time and money in the end. There are several reasons why you should always contact a professional flood damage restoration company after a flood attacks your house. Avoid Unnecessary Secondary Water Damage When your house floods, it’s important to get the wet flooring, drywall and other water-damaged items removed right away to avoid secondary water damage. Secondary water damage occurs when the flood damage isn't handled…
  • It's Time To Get Ready For Winter

    Uriah Suarez
    30 Sep 2014 | 1:00 pm
    The first day of autumn is just a few days away. Now is the time to get your home or business in shape before the cold winter snow and ice locks everything down. Give the floors a new life: Cut the summer crud with deep cleaning of your floors, carpet, upholstery and blinds. We offer tile and hardwood floor cleaning, buffing and waxing. We focus on stain removal and getting rid of all of the dirt from corners, grout, linoleum, tile and wooden floors. Floor Cleaning: Carpet Cleaning: Breath new life into your old carpets with deep carpet cleaning. We pretreat carpets and stains to make the…
 
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    Inspiration and Marketing Strategies for Entrepreneurs

  • Use Blogging to Get Consulting Clients

    Tammy Hawk-Bridges
    26 Jan 2015 | 5:36 pm
    One of the questions I get asked a lot is, “How did you grow your consulting business so fast?” I never mind answering this question because it’s one of my favorite things to talk about! After my first business failed and I lost a ton of money I learned the error of my ways before going into business number two. I made two major mistakes that caused my demise: I didn’t understand marketing. I didn’t have a strategy or plan. I just worked hard all day long hustling with no purpose. So when I went into my next endeavor I prepared to not only play a very serious…
  • Niche Marketing – Who is Your Perfect Customer?

    Tammy Hawk-Bridges
    15 Jan 2015 | 6:26 pm
    Want the secret to huge success and riches? Focus. Laser focus and super-clarity. This is the magic potion that makes dreams come true. People that are incredibly successful are FOCUSED. They know what they’re doing, why they’re doing it, and WHO they’re doing it for. Do you? In this marketing lesson we’re going to talk about your Perfect Customer. This is the person or company that’s the perfect fit for your business. I don’t have