Small Business

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  • 60 Ways to Screw Up the Customer Experience

    Small Business Marketing Blog from Duct Tape Marketing
    John Jantsch
    3 Mar 2015 | 11:16 am
    60 Ways to Screw Up the Customer Experience written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I rarely lead with the negative, but sometimes it’s the best way to get someone’s attention. photo credit: Untitled via photopin (license) When I present marketing strategy to groups I’ll often ask them to identify the characteristics of their ideal customers, and they can’t seem to narrow their thinking beyond people with money. But when I ask them to tell me who they “don’t” want to work with, many characteristics leap to mind.
  • Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015

    Copyblogger
    Scott Brinker
    4 Mar 2015 | 6:00 am
    I’m looking forward to speaking at the Authority Rainmaker conference this May in Denver, Colorado. As a longtime Copyblogger fan, it’s a great privilege, and I can’t wait to meet many of you. The title of my talk will be: How to Design Interactive Content — Moving Beyond Button Clicks and Form Fills. Which begs the question, what exactly is interactive content? Most content that we’re familiar with — blog posts, ebooks, reports, webinars, infographics, podcasts, etc. — is designed to be passively consumed by our audiences. They read, watch, or listen…
  • How Word of Mouth Marketing Works

    Small Business Marketing Blog from Duct Tape Marketing
    John Jantsch
    4 Mar 2015 | 5:00 am
    How Word of Mouth Marketing Works written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ted Wright photo credit: Fizzy Purple Grape Soda via photopin (license) So, what exactly is Word of Mouth Marketing? I asked my guest for this week’s episode of the Duct Tape Marketing Podcast – Ted Wright, CEO of word of mouth marketing firm Fizz, speaker and author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth that question and here is how he defined it. Word of mouth marketing is the encouragement…
  • Scientists Use Robot Penguins to Spy on the Real Thing

    Small Business Labs
    Steve
    28 Feb 2015 | 1:00 am
    Popular Mechanics has a great story about robot penguins being used to study Emperor penguin colonies in their natural habitat without disturbing them. After discovering tagging penguins with bands around their flippers was harmful—it impaired their survival and the number of their offspring, presumably by reducing their speed in the water - scientists switched to implanted RFID tags. This presented the challenge of getting close enough to the penguins to read the tags - a distance of roughly 2 feet - without disturbing them. The solution was robot penguins, which can maneuver…
  • Sequencing: Learn This First on LinkedIn

    Jill Konrath's Fresh Sales Strategies
    3 Mar 2015 | 6:00 am
    Agile Selling Mini-Course Video #4 Hey! You’re already getting smarter. By now, you’ve discovered rapid learning requires you to do things a whole lot differently from your normal ways. Shoot, your old high school teachers would really be impressed at how organized you are now. Now that you’ve completed your Chunking exercise, it’s time to move to a crucial next step – Sequencing.
 
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    Fast Company

  • Ad Legend Alex Bogusky Partners With Fusion: The Complicated Backstory

    Danielle Sacks
    4 Mar 2015 | 10:45 am
    The man who once fronted for Burger King and Coca-Cola will now spearhead the social impact engine for the new millennial media company.Alex Bogusky, the ad world's agile master of reinvention, has now paired up with new media outfit, Fusion, which itself hopes to reinvent media. Fearless, as Bogusky and Fusion's "full-service social impact agency platform" is called, will work with companies, foundations and nonprofits looking to court Fusion's millennial audience through socially-minded campaigns that span TV, digital, and social. The agency will execute everything from concept to media…
  • Budget Smartphone Upstart Xiaomi Invades Europe--Without Phones

    David Lumb
    4 Mar 2015 | 9:45 am
    Xiaomi plans to open an accessories store in Europe offering headphones and fitness bands, but no phones yet.In the barely five years since its founding, Chinese smartphone manufacturer Xiaomi has aggressively carved out a space for itself in the smartphone market with low-cost, feature-rich phones sold at razor-thin margins. Today at the Mobile World Conference in Barcelona, Xiaomi announced plans to open its first online store for Europe—stocked with accessories only, no phones—and it's just the kind of strategic move to expect from Xiaomi.Read Full Story
  • Private Spaceflight Gets A New Boost From Silicon Valley

    Neal Ungerleider
    4 Mar 2015 | 7:00 am
    If BVP's investment is successful, satellites could be launched for the price of a not-particularly-luxurious Manhattan apartment.One of Silicon Valley's best-known venture capital companies is making a big bet on outer space. Bessemer Venture Partners (BVP), which manages more than $4 billion in capital and primarily invests in cybersecurity and enterprise technology firms, announced a new aerospace investment practice this week. The launch coincides with the appointment of satellite industry veteran Scott Smith as a part-time partner and an undisclosed Series B funding round in New Zealand…
  • What A Pong-Beating Robot Says About Where Silicon Valley Is Taking AI

    Luke Dormehl
    4 Mar 2015 | 6:00 am
    Google DeepMind's breakthrough hints at the possibilities of multipurpose artificial intelligence.Back in 1975, two young computer hackers named Steve Jobs and Steve Wozniak helped create a game called Breakout. Inspired by the popular paddle-and-ball game Pong, Breakout asked players to use a similar setup to smash bricks on a screen by bouncing a ball back and forth. While slightly derivative, the presence of the two future Apple cofounders at a critical stage in their careers underscores just how significant video games have been in the history of groundbreaking high-tech.Read Full Story
  • Meet Henri, A Box For Designing The Screenless Interfaces Of Tomorrow

    John Brownlee
    4 Mar 2015 | 5:15 am
    Created by Method, the Henri will help designers invent UIs out of light and sound.Smart devices have created new problems for designers to solve, not least of which is interface: how does a gadget or appliance communicate to you when it doesn't have a screen? That's a problem that brand and design firm Method has been thinking a lot about lately, so much so that they created the Henri, an interactive gizmo that makes it easier for designers to explore the ambient UIs of future gadgets.Read Full Story
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    VISANOW Global Immigration

  • The Difference Between a Global Business Visa and a Global Work Permit

    Gabrielle Gottfried
    20 Feb 2015 | 9:30 am
    The Difference Between a Global Business Visa and a Global Work Permit Whether you’re an aspiring international fashion designer, attending a business summit overseas, or a company sending an employee overseas for a work project, knowing which visa is needed can be hard to figure out. Two common visas for doing business outside of the country are the global business visa and the global work permit, determining which one is needed, is the tricky part. What is the Difference between a Work Permit and a Business Visa? The fundamental difference between a global business visa and a global work…
  • How to Get a U.S. Green Card for a Spouse from Inside the U.S.

    Aneesah Ali
    2 Feb 2015 | 2:11 pm
    If your spouse is currently inside the U.S., you may be considering sponsoring your spouse for a Green Card. Applying for a U.S. Green Card for a spouse from inside the U.S. is a complicated process. There are lots of forms and documents that need to be filed. Here is what you need to know: Qualifications: You are the spouse of a U.S. citizen or your priority date is current. Your spouse must have entered the U.S. legally. You must meet the financial requirements established by USCIS. How the Process Works: You must complete all required forms for the Green Card process and provided all…
  • Employment Based Green Card Tip: Determining Your Employment based Green Card Category

    Aneesah Ali
    30 Jan 2015 | 3:32 pm
    If you are a foreign national working or planning to work in the United States, you may be eligible to apply for or be sponsored by your employer for an employment-based Green Card. Per year, a maximum of 140,000 immigrants are granted employed-based Green Cards. Employment-based Green Cards are divided into five Green Card categories, each having its own specific requirements and processing times. Employment-Based Green Card Categories EB-1 EB-1 beneficiaries have the highest preference category, which means they also generally have a “current” priority date and fast processing time.
  • Five Questions to Expect at the Interview for a Marriage Based Green Card

    Aneesah Ali
    26 Jan 2015 | 9:05 am
    A primary purpose of the marriage based Green Card interview is to determine the legitimacy of your marriage. You will be asked a series of questions. Prior to interview, please review the information you submitted; the immigration officer may base a few questions from that information. Here are five questions to expect at your interview for a marriage based Green Card: How did you and your spouse meet? Give a detailed description of how you met. Specify if you met online, in person, through a friend, etc. What do the two of you have in common? Here, discuss what interests, perspectives, and…
  • Alternatives to Affidavit of Support Income Requirements

    Aneesah Ali
    19 Jan 2015 | 1:08 pm
    If you are sponsoring a Green Card or fiancé visa, there are income requirements you must meet for the affidavit of support. To determine if your income qualifies, refer to the federal poverty guideline chart. If you do not meet the income requirements for the affidavit of support, you may be able to use assets to meet the income requirements. Requirements for an Eligible Asset The asset must be able to be converted into cash within one year and in doing so, not cause financial hardship to the owner of the asset. The value of the assets is determined by the sale price as opposed to purchased…
 
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    Small Business Labs

  • Same Day Delivery and the Uberfication of Logistics

    Steve
    3 Mar 2015 | 1:00 am
    Seems like everyone is getting into logistics. Same day delivery services are being offered by Amazon, Ebay and Google in a variety of geographies.  In addition to Internet companies, traditional retailers are also starting to offer same day delivery, with Macy's and Ace Hardware as diverse examples. Even the U.S. Postal Service is experimenting with same day delivery. As a side note, I really like Google's same day logo (pictured to the right). It reminds of the futuristic way things are delivered in the Hunger Game movies. A number of…
  • What is the Great Decoupling?

    Steve
    2 Mar 2015 | 1:00 am
    The Great Decoupling is a term some economists use to describe the economic decoupling of productivity, wages, jobs and GDP growth. These 4 factors used to move more or less in unison. But as the chart below shows, starting around 2000 the growth in labor productivity "decoupled" from job growth.   But the decoupling is even broader. As the hard-to-read (sorry) chart below shows, labor productivity and GDP growth has also decoupled from median household income (it's the bottom line starting about 1990). In other words, a growing economy and increases in labor productivity…
  • Scientists Use Robot Penguins to Spy on the Real Thing

    Steve
    28 Feb 2015 | 1:00 am
    Popular Mechanics has a great story about robot penguins being used to study Emperor penguin colonies in their natural habitat without disturbing them. After discovering tagging penguins with bands around their flippers was harmful—it impaired their survival and the number of their offspring, presumably by reducing their speed in the water - scientists switched to implanted RFID tags. This presented the challenge of getting close enough to the penguins to read the tags - a distance of roughly 2 feet - without disturbing them. The solution was robot penguins, which can maneuver…
  • Cats Drive 15% of All Internet Traffic

    Steve
    26 Feb 2015 | 1:00 am
    Regular readers know we like pet trends. But I admit our coverage has been slanted towards dogs, mostly because I like dogs.  But cats are more popular with online audiences. In fact, according to Bloomberg's The Magazine Trying to Bring the Web's Cat Obsession Offline, cats drive almost 15 percent of all Web traffic. There are also about 30 million Google searches per month for the search term “cat". Despite cats dominating web traffic, a few dogs and other animals also do well online. The article picture below shows a mix of animal Internet…
  • The Backlash Against Sharing Economy Jobs

    Steve
    24 Feb 2015 | 1:00 am
    Over the past month or so there's been a crescendo of negative press on the sharing economy, with sharing economy jobs being the primary target. The negative press tends to focus on Uber, which has established itself as the company everyone - except Uber users - hates due to their rough and tumble business practices. Adding to the negative press is a growing litany of complaints by sharing economy "providers", which is the industry's term for their workers. The vast majority of providers are independent contractors. A few examples of negative press include: Former labor…
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    Guy Kawasaki

  • The Art of Simple Questions: How Simple Questions Lead to Great Innovations

    Guy Kawasaki
    3 Mar 2015 | 7:00 am
    There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, my observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies: Therefore, what? This question arises when you spot or predict a trend and wonder about its consequences. It works like this: “Everyone will have a smartphone with a camera and Internet access.” Therefore, what? “They will be able to take pictures and share…
  • Top 10 Ways to Capture Attention

    Guy Kawasaki
    2 Mar 2015 | 7:16 am
    This is a guest post by Ben Parr, the author of Captivology. You probably deal with attention issues every day. How do I get the attention of new customers? How do I retain the attention of existing clients? How do I captivate my boss or my upcoming date? It’s a hard problem to solve, especially since very few people understand how attention fundamentally works. Writing my new book Captivology: The Science of Capturing People’s Attention, I combed through more than a thousand research studies and interviewed dozens of scientists, PhDs, business leaders, and luminaries to understand why we…
  • The Meaning of Meaning

    Guy Kawasaki
    1 Mar 2015 | 10:39 pm
    When I was a venture capitalist, I noticed that entrepreneurs whose primary goal was to make money usually failed. This is because this kind of entrepreneur attracts other people who want to make money, and then when the company doesn’t pay out big bucks immediately (and no startup does), these folks look for greener pastures. To combat the problem of ill-suited people pursuing entrepreneurship, experts often recommend rigorous self-examination before starting a company. However, most people  ask themselves the wrong questions: Can I work long hours at low wages? Can I deal with…
  • The Art of the Business Model

    Guy Kawasaki
    24 Feb 2015 | 3:03 pm
    A good business model forces you to answer two simple questions: “Who has your money in their pockets?” And “How are you going to get it into your pocket?” These questions may lack subtlety, but making money isn’t a subtle process. More elegantly stated, the first question involves identifying your customer and the need that she feels. The second question creates a sales mechanism to ensure that your revenues exceed your costs. You’ll tweak your business model constantly–in fact, it’s scary if you don’t change your model or do some major tweaking along the way. Here are some…
  • Wanted: Reviews of The Art of the Start 2.0

    Guy Kawasaki
    24 Feb 2015 | 9:51 am
    I’m looking for people to review The Art of the Start 2.0. If you’re interested, please complete this short form. Space is limited, so when the spots are gone, they’re gone! Once the application process is completed, readers will be selected and will receive an email with a digital copy via Net Galley of The Art of the Start 2.0 to review. Thank you in advance for your help. Solid book reviews help a book and the author very much. The post Wanted: Reviews of The Art of the Start 2.0 appeared first on Guy Kawasaki.
 
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    Planning, Startups, Stories

  • Strategy Is Useless Without Execution

    Tim Berry
    4 Mar 2015 | 7:31 am
    In the last two weeks I’ve posted a three-part series on I’ve posted a series on setting and executing strategy on the Amex OPEN forum in the last two weeks. I’m happy to see the first of these showing up on top of the trending list there. Here’s a summary: Start with Strategy The post is How a Simple Story can Improve Your Business. Here’s the main idea: It’s simple. Just imagine the story of somebody who has a problem or wants something, finds your business and buys from you. Pretend for a moment that you’re writing a story or talking to a friend about your company.
  • A Case Study on Startup Equity

    Tim Berry
    2 Mar 2015 | 7:42 am
    I had an interesting exchange over the weekend. Shane Diffily tweeted: @Timberry HI Tim. So what was your answer to How Not to Divide Ownership? It’s v.similar to a situation I am in & I’d love to see your ideas. Tx! — Web Governance (@diffily) February 26, 2015 Setting the Scene Shane was referring there to a post on startup equity I did a while back, highlighting the problems that happen all too often as founders fail to define their own functions and ownership, in writing, in time. The situation I described was a hypothetical. Here’s a quick summary of that post for…
  • Where Startups Get Their Money

    Tim Berry
    23 Feb 2015 | 7:28 am
    Where do young companies get money? I ran into this three-minute video over the weekend. It’s a great summary. If you’re not already up to speed on the range of startup options from personal savings to venture capital, just watch this: (Note: Here is the link to the original on YouTube: https://www.youtube.com/watch?v=U470xXKfDyE) My thanks to the Kauffman Foundation for providing this, and kudos to narrator Paul Kedrosky, a well-known expert on venture capital.  It does, however, skip over the influence of angel investment, which stands somewhere between friends and family and…
  • Don’t Be Fooled By Mismanaged Data

    Tim Berry
    14 Jan 2015 | 9:01 am
    Here’s another great example of why you don’t blindly trust research. This illustration comes from this Gizmodo post. Post author Jesus Diaz is not saying this means what it seems to say (see his conclusion below). But here you are with another example of how easy it is to get the wrong conclusions, especially when the research is summarized to easy conclusions. Gizmodo author Jesus Diaz doesn’t say where this data comes from, nor does he define the terms, which is fine with me because the data makes the point. And I like the way he concludes: p.s. If you take this seriously,…
  • Q&A: What Do I Include in a 1-Page Business Plan

    Tim Berry
    7 Jan 2015 | 12:09 pm
    I received this question overnight from my ask-me-a-question page: I am entering a competition that is asking for a one page business plan and I am having a hard time trying to determine what to put on it and what not to include. What information is absolutely required? To answer this well I’d need to know the criteria set up for the competition. Some are more concrete than others. Some are more about the idea, but most emphasize investment potential. I think of what I want to see as I review submissions to an angel investment group. These are essential to me: The problem you solve. This is…
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    Copyblogger

  • Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015

    Scott Brinker
    4 Mar 2015 | 6:00 am
    I’m looking forward to speaking at the Authority Rainmaker conference this May in Denver, Colorado. As a longtime Copyblogger fan, it’s a great privilege, and I can’t wait to meet many of you. The title of my talk will be: How to Design Interactive Content — Moving Beyond Button Clicks and Form Fills. Which begs the question, what exactly is interactive content? Most content that we’re familiar with — blog posts, ebooks, reports, webinars, infographics, podcasts, etc. — is designed to be passively consumed by our audiences. They read, watch, or listen…
  • Dan Pink on How to Succeed in the New Era of Selling

    Jerod Morris
    3 Mar 2015 | 6:00 am
    Selling isn’t what it used to be. And for most of us, that’s a good thing. Gone are the days of alpha males who are “always closing.” Today, in the new era of selling that has dawned, many of us are spending much more of our time selling than we even realize. This is the subject of Authority Rainmaker keynote speaker Dan Pink’s latest book, To Sell Is Human: The Surprising Truth About Moving Others, and he gives us an inside look — describing the tools and traits that are required (many of which you probably have already) — in the latest episode of…
  • How to Crowd-Publish Your Content Without Asking for Money

    Matthew Turner
    2 Mar 2015 | 6:00 am
    If you read the headline, “Portland Entrepreneur Raises $13 Million by Enticing 62,000 People to Buy His Cooler,” which part fascinates you? How about, “7,000 Hungry Folks Raise $55,000 for Potato Salad Project?” I imagine, if you’re anything like the majority, those large amounts of money stand out. After all, $13 million is a gigantic amount of cash, as is $55,000 for potato salad. But whenever I come across crowdfunding campaigns like these, it is the crowd of people who band together that captures my attention. As a content creator, imagine what you could…
  • Three Misconceptions About Modern SEO That Confuse Content Marketers

    Brian Clark
    26 Feb 2015 | 6:00 am
    What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land, CMO of Third Door Media (producers of the popular SMX conferences), and a veteran search engine expert of 20 years. Today’s show is just a warmup to Danny’s presentation at Authority Rainmaker 2015, May 13-15 in…
  • A Brief Guide to Fixing Your Old, Neglected, and Broken Content

    Demian Farnworth
    25 Feb 2015 | 6:00 am
    One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why we encourage you to audit your site. But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of the expired content. What exactly is expired content? It’s those old sales pages, obsolete product pages, and other outdated content. The pages you’ve forgotten about in your archives that desperately need some attention. You’ll know where some of this content is off the top of…
 
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    The Franchise King®

  • The One Thing New Franchisors Need To Avoid At All Costs

    The Franchise King®
    3 Mar 2015 | 6:28 am
      New franchisors have it tough these days. First off, they have to be really different. I mean really different. They have to stand out with their products, services, or their way of doing business. Or, all three. Then they have to compete with thousands of other franchisors who think their offerings are the bomb, too… on franchise portals and franchise directories. But, other franchisors aren’t their only competition. They have to compete for attention; the attention of all sorts of people who have a desire to be their own boss. And, getting their attention is getting…
  • Tutor Doctor® Franchise Owner Secures $4 Million Deal

    The Franchise King®
    27 Feb 2015 | 2:44 pm
    I love reporting on good franchise business news. I just found this story…a good franchise business news story-online. It’s the first I heard of it, and felt it was worth sharing. Maybe you’ll be motivated to take a shot at becoming a franchise owner yourself after reading it. _______________________________________________________________ Since opening in 2011, Bob Rosedale’s franchise business has provided 14,000+ tutoring sessions to more than 500 families. That’s a lot of tutoring! But, as you’ll see, Bob is just warming up.   Tutor Doctor®…
  • New LinkedIn Group Started: How To Buy A Franchise

    The Franchise King®
    23 Feb 2015 | 1:22 pm
      Are you interested in owning a franchise? Or, are you interested in at least learning about becoming a franchise owner? If so, I just started something that I hope you’ll find useful. And, it’s free for you to get involved with.   New LinkedIn Group Started: How To Buy A Franchise I just started a group on LinkedIn. It’s the… How To Buy A Franchise Group It’s my first real foray into creating and running a group. I decided to create this LinkedIn Group because I wanted to have a central place for people interested in franchise ownership to meet, ask…
  • Please Take This Short Franchise Ownership Survey

    The Franchise King®
    19 Feb 2015 | 8:04 am
    So, you’re thinking that franchise ownership could be the route for you to take. Why? Why do you want to buy a franchise? When would you like to be in business-in a perfect world? What types of franchises are you going to investigate? Please Take This Short Franchise Ownership Survey I’m in franchising. Have been for a long time. I have my own take on franchising as an industry. I have my own ideas as to what today’s prospective franchise owners want in a business of their own. Now I want your take. In addition, I want to know more about what you’d like to see covered…
  • Maybe You Should Look At Buying An Existing Franchise

    The Franchise King®
    15 Feb 2015 | 4:55 pm
    One option-if you’re on the hunt for a franchise to buy, is to buy an existing franchise. An already-operating franchise business. It’s one way to go, and there are definite advantages. In a moment, I’ll show you a few advantages of *buying an existing franchise. *I recently asked subscribers of my free VIP Franchise Newsletter for their suggestions on what they’d like me to write about here. Information on buying an existing franchise was one of the topics that came up. Have you subscribed to my newsletter yet?   Why Not Look At An Existing Franchise? If you…
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    SmallBizTechnology

  • 3 Ways to Bridge the Gap Between Small Businesses and Retail Giants

    Carolyn Crummey
    2 Mar 2015 | 8:48 am
    Amazon is known for being one of the largest online retailers in the eCommerce world however, despite their many resources, it seems that small businesses still have a fighting chance to compete with them and all the other big dogs. Amazon, along with other retail giants, create stiff competition for small businesses, but there are some unique opportunities that smaller retailers can take advantage of to bridge the gap between themselves and larger retail stores. In a recent article posted by Endicia, provider of online postage and shipping solutions for small businesses, “3…
  • New HP Officejet X Series Changes The Way We Look At Business Printing

    Ramon Ray
    23 Feb 2015 | 12:31 pm
    When thinking about efficiency and productivity in your business and areas you can easily improve, you might first think about your employees, software, and apps. But when was the last time you thought about your printer? It may not be the first thing to pop into your mind, but it’s time to change that thinking, as HP has recently introduced the HP Officejet X Series of printers… and they are changing the way we look at business printing and productivity. Research shows that printing is an often neglected part of running a business. For example: 90% of business don’t keep track of what…
  • Can You Get Too Many Followers? Yes, Absolutely.

    ChamberofCommerce
    23 Feb 2015 | 11:56 am
    We love to measure our worth by numbers. When we’re younger it may be our high school or college grade point average; when we’re older it’s probably our salary. The value of professional athletes is measured in things like RBIs, TDs and field goal percentage. More often than not, the higher the better. The equivalent in social media marketing is usually the number of followers, and again the higher the better. However, if you have the wrong kind of follower, a bigger number isn’t better; in fact it’s worse. Singers seldom need graphic artists An acquaintance of mine was trying to…
  • Simplify Facebook Ad Design with Social Postcards from Vistaprint

    Carolyn Crummey
    23 Feb 2015 | 9:05 am
    If you are a small business who understands the power of Facebook marketing and advertising, but just hasn’t been able to make it work for your business because designing the ads is too difficult, then you are in luck. Vistaprint, a global e-commerce brand empowering more than 16 million micro business owners to professionally promote their business with quality printed and digital marketing products at an affordable price, just released a new solution called ‘Social Postcards”, which allows you to transform your printed postcards into great looking Facebook Ads. Vistaprint…
  • Main Street Forum Hosts 5 Small Business Leaders. 9 Challenges Of Small Business Success

    Ramon Ray
    21 Feb 2015 | 1:10 pm
    Last week’s Main Street Forum (NYC) focused on the challenges small business owners face in growing and running their businesses. The resounding themes of the forum were - what is the definition of a small business and how can companies selling small business services make running a small business easier. The Main Street Forum, hosted by Infusionsoft, brought together executives from companies and organizations focused on providing solutions to small businesses: American Express, OnDeck, Wix and SCORE participated. Also in attendance were a media focused on small business success,…
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    Small Business Trends

  • Finally, the Small Business EMV Assistance Program is Here

    Joshua Sophy
    4 Mar 2015 | 12:30 pm
    Your business may be ready to upgrade to an EMV card reader. The cost of doing this may be curbing your ambition, though. But now, small businesses can get some help to defray that cost, with the introduction of the Small Merchant EMV Assistance Program from American Express. To recap, EMV cards are sometimes called chip cards or chip-and-PIN cards. The U.S. has been slow in adopting these cards. Not much different in appearance to credit and debit cards already used by U.S. consumers, EMVs are dipped into a reader instead of being swiped like current cards. Instead of a magnetic strip, the…
  • Spotlight: Former Russian Ballerina Develops Yuve Nutritional Products

    Annie Pilon
    4 Mar 2015 | 10:00 am
    When Russian ballerina Lola Sherunkova moved to the U.S., the transition took a bit of a toll on her health. Since she wasn’t keeping up the same level of physical activity, she felt the need to improve her nutrition. After consulting with nutritionists, Sherunkova came up with a better way to consume all of the essential ingredients the body requires to sustain health and youthfulness. Her company and product is called Yuve. Read more about the product and Sherunkova’s journey to entrepreneurship in this week’s Small Business Spotlight. What the Business Does Sells nutritional shakes…
  • Black Friday for Lawn and Garden Coming March 21

    Annie Pilon
    4 Mar 2015 | 7:30 am
    March 21 is the equivalent of Black Friday for businesses selling lawn and garden supplies. With spring just beginning, consumers are more likely to head out to stores or browse online to look for that missing element for their outdoor space. And businesses, both local and online, should know how to best reach those customers. Bing Ads created a presentation about the home and garden industry, which included some statistics and trends that could be especially relevant to those selling lawn and garden supplies. Last year, the industry as a whole saw $29.5 billion in sales. That works out to…
  • With BigPicture, Spreadsheets Come to Life with Visuals

    Matt Mansfield
    4 Mar 2015 | 5:00 am
    Being introduced to BigPicture is like peeling an onion – there are a lot of layers inside, each one adding depth and functionality to this new Excel add-on. While you may not love onions (or onion metaphors), by the time you reach the center of BigPicture, you’re going to wonder how you ever lived without it. BigPicture was created by Palisade, a maker of risk and decision analysis tools, most of which live in Excel, for more than 30 years. Until now, Palisade’s products have been very quantitative in nature, running piles of data through different types of simulations to…
  • 9 Big Obstacles Small Businesses Face and Some Solutions

    Small Biz Technology
    4 Mar 2015 | 2:30 am
    Last week’s Main Street Forum (NYC) focused on the challenges small business owners face in growing and running their businesses. The resounding themes of the forum were — what is the definition of a small business and how can companies selling small business services make running a small business easier. The Main Street Forum, hosted by Infusionsoft, brought together executives from companies and organizations focused on providing solutions to small businesses: American Express, OnDeck, Wix and SCORE participated. Also in attendance were a media focused on small business success,…
 
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    Seth Godin's Blog on marketing, tribes and respect

  • Labor unions in a post-industrial age

    Seth Godin
    4 Mar 2015 | 2:00 am
    The us/them mindset of the successful industrialist led to the inevitable and essential creation of labor unions. If, as Smith and Marx wrote, owning the means of production transfers maximum value to the factory owner, the labor union provided a necessary correction to an inherently one-sided relationship. Industrialism is based on doing a difficult thing (making something) ever cheaper and more reliably. The union movement is the result of a group of workers insisting that they be treated fairly, despite the fact that they don't own the means of production. Before globalism, unions had the…
  • The circus is coming to town

    Seth Godin
    3 Mar 2015 | 2:12 am
    Too often, we wait. We wait to get the gig, or to make the complex sale, or to find the approval we seek. Then we decide it's time to get to work and put on our show. The circus doesn't work that way. They don't wait to be called. They show up. They show up and sell tickets. When you transform the order of things, the power shifts. "The circus is going to be here tomorrow, are you going?" That's a very different question than, "are you willing to go out on a limb and book the circus? If you are, we'll come to town..." People respond to forward motion. Auctions are always more exciting than…
  • Stupid is the brand killer

    Seth Godin
    2 Mar 2015 | 2:00 am
    When you make your customer feel stupid, you've given him no choice. He needs to blame you. Some ways to make people feel stupid: Charge different prices at different outlets and shrug your shoulders when you get found out. Insist that the warranty ends precisely the day you said it would.  Give new customers a great discount for signing up, but tell long-term customers that they're out of luck. Make your expensive items less networked, less powerful and less reliable than your cheaper ones. Give your customers a product, idea or service that causes them to be ridiculed or shamed by…
  • Sorry confusion

    Seth Godin
    1 Mar 2015 | 2:00 am
    There are two kinds of, "I'm sorry." The first kind is the apology of responsibility, of blame and of litigation. It is the four-year old saying to his brother, "I'm sorry I hit you in the face." And it is the apology of the surgeon who forgot to insert sterile dressings and almost killed you. The other kind of sorry is an expression of humanity. It says, "I see you and I see your pain." This is the sorry we utter at a funeral, or when we hear that someone has stumbled.  You don't have to be in charge to say you're sorry. You don't even have to be responsible. All you need to do is…
  • If you want...

    Seth Godin
    28 Feb 2015 | 2:44 am
    If you want employees to go job hunting in order to leverage you into giving them a raise to keep them, then by all means, only give them a raise when they go job hunting. If you want vendors to nickel and dime you for the last penny, then by all means, stretch out their payments and use them as a free source of cash. If you want the home seller or the art dealer or the agent to put their goods up for auction to maximize the price you'll have to pay, then definitely punish those that don't have auctions by seeking to pay them as little as possible. If you want internet companies to auction…
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    HBR Blog Network - Harvard Business Review » Scott Anthony

  • How Singapore Became an Entrepreneurial Hub

    Scott Anthony
    27 Feb 2015 | 12:36 pm
    Things are heating up in the former “Singa-bore.”
  • The Chief Innovation Officer’s 100-Day Plan

    Scott Anthony
    17 Sep 2014 | 10:00 am
    Congratulations! Your energy and track record of successfully launching high-impact initiatives scored you a plum role heading up innovation. Expectations are high, but some skeptics in the organization feel that innovation is an overhyped buzzword that doesn’t justify being a separate function. So, what can you do in your first 100 days to set things off on the right track? Over the past decade we’ve helped dozens of leaders through their first 100 days. Based on our experience, augmented by in-depth interviews with a few of the most seasoned practitioners with which we have worked, we…
  • How to Market Test a New Idea

    Scott Anthony
    3 Sep 2014 | 5:00 am
    “So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the end of a meeting reviewing progress on a promising initiative to bring a new health service to apartment dwellers in crowded, emerging-market cities. A significant portion of customers who had been shown a brochure describing the service had expressed interest in it. But would they actually buy it?  To find out, the company decided to test market the service in three roughly comparable apartment complexes over a 90-day period. Before the test began, team members working on the idea had built a…
  • Why Would Amazon Want to Sell a Mobile Phone?

    Scott Anthony
    16 Jun 2014 | 12:06 pm
    If you believe the rumors, Amazon.com is going to enter the mobile phone business this week, with most pundits guessing that a mysterious video suggest that it will release a phone with novel 3-D viewing capabilities. There are obvious reasons for Amazon to be eying the category. The mobile phone industry is massive, with close to 2 billion devices shipped annually and total spending on wireless-related services of more than $1.6 trillion across the world. As mobile devices increasingly serve as the center of the consumer’s world, their importance to a range of companies is increasing. What…
  • No Innovation Is Immediately Profitable

    Scott Anthony
    13 Jun 2014 | 8:00 am
    The meeting was going swimmingly.  The team had spent the past two months formulating what it thought was a high-potential disruptive idea. Now it was asking the business unit’s top brass to invest a relatively modest sum to begin to commercialize the concept. Team members had researched the market thoroughly. They had made a compelling case:  The idea addressed an important need that customers cared about. It used a unique asset that gave the company a leg up over competitors. It employed a business model that would make it very difficult for the current market leader to respond. The…
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    Small Business Marketing Blog from Duct Tape Marketing

  • Free Webinar – How to Make Marketing Darn Easy

    John Jantsch
    4 Mar 2015 | 8:37 am
    Free Webinar – How to Make Marketing Darn Easy written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing If you’re one of those folks that says things like, “I’m no good at marketing” or “marketing is just so darn hard” – I’ve got good news – neither is actually true. It’s not that you’re not good at marketing, it’s that you are thinking about it all wrong. Here’s the deal – Marketing is a System. And just like every other system in your business, once you know how to build it, document it, and…
  • How Word of Mouth Marketing Works

    John Jantsch
    4 Mar 2015 | 5:00 am
    How Word of Mouth Marketing Works written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ted Wright photo credit: Fizzy Purple Grape Soda via photopin (license) So, what exactly is Word of Mouth Marketing? I asked my guest for this week’s episode of the Duct Tape Marketing Podcast – Ted Wright, CEO of word of mouth marketing firm Fizz, speaker and author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth that question and here is how he defined it. Word of mouth marketing is the encouragement…
  • 60 Ways to Screw Up the Customer Experience

    John Jantsch
    3 Mar 2015 | 11:16 am
    60 Ways to Screw Up the Customer Experience written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I rarely lead with the negative, but sometimes it’s the best way to get someone’s attention. photo credit: Untitled via photopin (license) When I present marketing strategy to groups I’ll often ask them to identify the characteristics of their ideal customers, and they can’t seem to narrow their thinking beyond people with money. But when I ask them to tell me who they “don’t” want to work with, many characteristics leap to mind.
  • 6 Ways to Develop Repeat Customers

    Guest Post
    2 Mar 2015 | 7:50 am
    6 Ways to Develop Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today’s Guest Post is by Duct Tape Marketing’s own Kala Linck – Enjoy! You may have heard us talk about the Marketing Hourglass. The Marketing Hourglass refers to the entire customer journey, from when they first hear about your brand, to when they decide to purchase from your brand, to when they become a loyal customer and refer your brand to other potential customers. This technique, we’ve found, is the best way to find and secure business. The…
  • Weekend Favs February Twenty Eight

    John Jantsch
    28 Feb 2015 | 8:21 am
    Weekend Favs February Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Goofing around in Ft Lauderdale following Entrepreneur Growth Summit Good stuff I found this week: Startup Stash - Curated resources for…
 
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    Andy Sernovitz | Damn, I Wish I'd Thought of That!

  • Newsletter #1026: The “Lessons from Virgin Hotels” Issue

    Andy Sernovitz
    26 Feb 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] From a record label to an airline, credit cards, phone services, and even healthcare, Virgin’s famous for their wide range of brand extensions. Yet somehow, their stuff stays true to the same irreverent, playful flavor that makes the brand remarkable. Their new hotels are no different. Here are some clever marketing lessons we can learn from Virgin’s newest venture: 1. Earn…
  • Newsletter #1025: The “Lessons from Ice Cream” Issue

    Andy Sernovitz
    19 Feb 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Think you don’t have a lot in common with an ice cream company? Maybe. But if you have tight margins, lots of competition, or a small budget, there might be more similarities than you think. Here’s how these ice cream brands are overcoming those challenges: 1. Give them a weird experience 2. Be yourself — even if that’s “bad” 3. Put it on a stick 4. Check…
  • Newsletter #1024: The “Lessons from a Movie Theater that’s Still Got It” Issue

    Andy Sernovitz
    12 Feb 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In an era of Netflix, Redbox, and homebody culture, Alamo Drafthouse is completely reinventing the movie theater experience. They serve awesome food and beer, have comfy seats and affordable tickets, and they’ll kick your ass out if you talk or text during the movie. But it’s more than just food, beer, and a strict talking policy that make the Alamo so beloved and successful. Here…
  • Who sent me this amazing gift?

    Andy Sernovitz
    11 Feb 2015 | 7:00 am
    So you bought someone a nice, expensive gift on Amazon. You checked the gift option, wrote them a special note, and it was super thoughtful and very sweet. Problem is, the recipient has no idea who it came from. There’s no card, no name, no label. Oh, wait. There it is: a tiny slip of crappily printed receipt tape with your name and gift message on it from Amazon. The poor execution doesn’t make your gift any less thoughtful or sweet, but it does distract from it. Even worse, as the gift giver, you’ll have no idea that’s how it arrived. When your customers pay for…
  • Just because Google does it, it isn’t necessarily better

    Andy Sernovitz
    9 Feb 2015 | 8:00 am
    I often rant that Google’s “search only” view of the world doesn’t work for most people, and that folks need visible structure to understand where things go. We want folders and to know where stuff is. Techies tend to object and say, “Just search — it’s all there. Why put it in a folder?” The latest Google Drive upgrade has clear folder-style breadcrumbs, indicating a move to traditional hierarchy. There are some bigger lessons here: Just because Silicon Valley does something, it doesn’t make it right for the rest of the world. They are a…
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    Signal vs. Noise

  • Welcome Jay Ohms, programmer

    Jason Z.
    2 Mar 2015 | 8:54 am
    Today we’re excited to announce the latest addition to the Basecamp team: Jay Ohms joins us as our lucky 13th programmer. He’ll be working with our mobile team on Basecamp for Android. Android enthusiasts will know Jay as the one part of the duo behind Press, the popular Android RSS reader. Press arrived at a time when great design was hard to find on the platform. Jay’s focus on quality and eye for detail made Press a favorite and caught our attention, too. After spending a week working with our Chicago-based Android team on a trial project we knew Jay, who also happens to live in…
  • VIDEO: Did y’all know you can share stuff…

    Shaun
    27 Feb 2015 | 2:55 pm
    Did y’all know you can share stuff directly to Basecamp from apps like Paper? Resident illustrator, Nate Otto shows it off.
  • Behind the scenes: From Herding Cats to Finishing a Project Together

    Jamie
    27 Feb 2015 | 9:53 am
    Nate Otto and I made a new Basecamp homepage illustration based on a vector drawing I made in Adobe Illustrator. Initially I didn’t intend it to be hand drawn. I thought I’d refine the vector drawing. Somewhere in the middle it turned into “herding cats”. In the end the spirit of the concept was intact, but the result very different from what I’d envisioned. Here’s how we got to the final idea: Basecamp helps you wrangle people with different roles, responsibilities, and objectives toward a common goal: Finishing a project together. First pass: Basecamp is…
  • Solo

    Nate Otto
    20 Feb 2015 | 1:31 pm
    About five years ago I consciously willed an art career into existence. At that point I had been working a social services job for about five years. I initially took the job because it wasn’t specifically art related. It was a job I could feel good about — helping people with disabilities — but it wouldn’t tap my creative juices. I had learned many years before when I got a job doing graphic design that being creative at work drained my creative life bars during my down time. This social services job would leave me with enough creative energy to work on my art when I got home, but in…
  • When Disaster Strikes

    Taylor
    19 Feb 2015 | 11:16 am
    Nearly 3 years ago we asked “What would happen if a truck crashed into the datacenter?” The resulting discussion could be summarized as “Well we would probably be offline for days, if not weeks or months. We wouldn’t have many happy customers by the time Basecamp was back online.” No one was satisfied with that answer and, in fact, we were embarrassed. So we worked really hard to be prepared with an answer that made us proud. This past Sunday, February 15th 2015, we demonstrated that answer in public. With one command we moved Basecamp’s live traffic out of…
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    Small Biz Survival

  • Truck your good news over to the Brag Basket

    Becky McCray
    3 Mar 2015 | 4:13 am
    You’re welcome to truck in your good news to share in our Brag Basket. Photo by Rex Hammock.   The Brag Basket is open! This one is for March 1-15, 2015. Bring your good news to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places How do you join in? Below this post is the comment section. Add your good news there. Don’t like to brag? Just share some good news for yourself or a friend. Just don’t make it an ad. I delete the ads that…
  • How do you say no to donation requests?

    Becky McCray
    2 Mar 2015 | 4:44 am
    Small business supports many community activities, but no business can support them all. Photo by Becky McCray.   Over on our Facebook page, Michelle K. Sholund asked: “Hey! I have an issue I want to propose. I am an owner of a small business – a gift shop that happens to handmake our own candles in the shop – in Maryland. We are getting bombarded with requests for donations anywhere from 2-5 a day for church silent auctions, charity fundraisers, fraternities, PTA, etc. The requests come in all directions – private messages via Facebook, email and the wonderful…
  • Tips for Running Your Home-based Businesses

    Glenn Muske
    26 Feb 2015 | 9:02 am
    Photo (CC) by LPHR Group, on Flickr More people have a home-based business than you might think. On average, one of every 10 households is operating one or more home-based businesses. In rural areas, that number is often higher.  And these numbers typically do not take into account farm and ranch operations which, by most definitions, would be considered a home-based business. Home-based businesses are nothing new. If you think about it, our country’s economic system was based nearly entirely on home-based businesses in its early years and in the frontier areas of our country. Today the…
  • Your weekly appointment with your business

    Becky McCray
    23 Feb 2015 | 4:02 am
    Today, you have unprecedented support available to help you build and improve your business and to survive any economic conditions. No matter how small a town or isolated an area you live in, internet access connects you to astounding resources. You can read advice from experts, including those in your own field. You can connect personally with mentors, consultants, and many other types of support online directly and through social networks. You can access in-depth guides, ebooks and college courses on any small business issue, some for free, others for an affordable price. All that’s…
  • Finding Your Startup Funding

    Glenn Muske
    19 Feb 2015 | 8:46 am
    Photo (CC) OTA Photos, on Flickr Starting a business means a need for money to help pay for a variety of things from registration fees to getting the store ready for customers to buying initial inventory. Potential business owners often struggle to find those first dollars. Asking for help to find grants, or ‘free money,’ is a common request. While there may be some small grants, these are not common and the bottom line is that the business owner needs to have funds available to invest in his or her business idea. So how does the business owner get the cash he or she needs? Bootstrapping…
 
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    Superinnovators

  • Why Export? Six great reasons, the last two are surprising…here is the third of the six.

    Bill Burnett
    27 Feb 2015 | 1:15 pm
    Exporters are better able to leverage their production than non-exporters.  In the Milwaukee 7 region this is influence by manufacturing dominating our exports.  Nationally, over the past several decades, manufacturing has been growing, while manufacturing productivity has been growing even faster.  That's meant fewer jobs in manufacturing.  Exports tend to compound this productivity.  Thus, for M7 the export strategy is not a direct jobs strategy.4 Small and Medium-Sized Enterprises: Characteristics and Performance,  United States International Trade Commission,…
  • Exporting over the OCEAN BLUE

    Bill Burnett
    22 Feb 2015 | 2:43 pm
    In the March 2015 Harvard Business Review, the authors of The Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne suggest that competitiveness and market expansion are the keys to long term success.  In the Milwaukee 7 Global Cities Export Initiative, overcoming a shortfall in competitiveness is identified as key to economic success. The Blue Ocean authors say, “But long-term success will not be achieved through competitiveness alone.  Increasingly, it will depend on the ability to generate new demand and create and capture new markets1Exporting is the capturing of new markets…
  • Why Export? Six great reasons, the last two are surprising…here is the second of the six.

    Bill Burnett
    19 Feb 2015 | 1:15 pm
    Exporters are better able to weather shifts in the economy and during the recent deep recession they were able to continue to grow while non-exporters who survived, shrank.2  Small and Medium-Sized Enterprises: Characteristics and Performance,  United States International Trade Commission, Publication 4189, November 2010, Washington, DC,xii
  • Why Export? Six great reasons, the last two are surprising…here is the first of the six.

    Bill Burnett
    13 Feb 2015 | 8:24 am
     You can point to six great reasons to become an exporting company.  The first has to do with comparing otherwise similar companies. 1  Small and Medium-Sized Enterprises: Characteristics and Performance,  United States International Trade Commission, Publication 4189, November 2010, Washington, DC,xii
  • America’s Mittelstand

    Bill Burnett
    5 Feb 2015 | 3:46 pm
    “Mittelstand” is a German word used to designate small and medium sized manufacturers who employ 70% of Germany’s workforce1  These firms are “achieving unprecedented efficiencies by designing a business model with a razor-thin focus and learning to do the one thing really wellTo compensate for their razor-thin focus ... they diversify internationally and enjoy great economies of scalethese characteristics make these companies perfect examples of focused business models, which seem to thrive even in harshest economic conditions2  When you read about the characteristics…
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    Marketing Practice

  • Milso : The ( Goat) Milk Soap

    Harish B
    4 Mar 2015 | 1:46 am
    Brand : MilsoCompany : Good Buy Soaps and CosmeticsBrand analysis count : # 556This post is about a soap brand from my state of Kerala. It feels good when some one from a predominantly consumer state like Kerala dives into the world of marketing with a brand. Milso is a " Made in India" brand of soap from a little known firm - Good Buy Soaps and Cosmetics. According to reports, the company which began operations in 2007 has been marketing soaps in the rural markets. This is the first foray into the branded urban consumer space.Milso soap's USP is that it is made from goat's milk. According to…
  • Oris : The Better Switch

    Harish B
    20 Feb 2015 | 1:57 am
    Brand : OrisCompany : L&TBrand Analysis Count : # 555L&T which is one of the largest player in the construction and infrastructure industry  launched their brand Oris on the consumer electrical space in 2013.  It was recently that the brand has started making noise in the media.Indian switches and distribution boards market in India is worth around Rs 2400 crore . The home segment itself is around Rs 1400 crore. The market is dominated by Anchor Electricals but now the market is flooded with national and international brands.Switches has now moved from functional to…
  • Brand Update : Alpenliebe creates new category with Juzt Jelly

    Harish B
    6 Feb 2015 | 9:49 pm
    Perfetti, who is the market leader in candy category of the Indian confectionery market ,successfully created a new category of jelly confectionery through the brand Juzt Jelly. Launched in 2012, Juzt Jelly was able to catch the attention of the Indian consumers. The success of Juzt Jelly also prompted ITC to launch the challenging brand Candyman Jellicious.Juzt Jelly is launched as a sub-brand of Alpenliebe. Alpenliebe launched in 1995 has moved from a sugar candy brand to an umbrella brand endorsing wide range of confectionery products ranging from lollipops,eclairs and jelly .Juzt Jelly…
  • Jolly Rancher : Banking on Fruits

    Harish B
    30 Jan 2015 | 10:33 am
    Brand : Jolly RancherCompany : HersheysBrand Analysis Count : 554Hershey has launched its iconic confectionery brand Jolly Rancher in India recently. This interesting because in the 65 year history of the brand, India is the first market outside North America where Jolly Rancher is launched.Jolly Rancher has an iconic status in the North American market and is famous for the bold fruity flavors. In India, the brand has launched its lollipop products. The Jolly Rancher lollipops are available in three flavors - Mango, Green Apple and Water Melon.Globally , Jolly Rancher is famous for its…
  • Brand Update : Moods wants you to Play It Right

    Harish B
    10 Jan 2015 | 7:26 am
    After around three years, Moods have come out with another campaign. The new campaign themed " Play it Right" is also a sort of repositioning for the brand. In the last campaign, the brand adopted a naughty " Your Time, Your Place " positioning.The new campaign   themed around the man who is playing it right takes the focus back to the man. In one of the earlier campaign - My Man, the campaign put the focus on the women which made the campaign standout from the rest of the crowd. The " Your time, your place " was a clutter-breaking campaign with a touch of humor. The new campaign -…
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    Mobile Marketing Watch

  • SXSW Banks on iBeacons for Ultra Engaging New SXSW GO App

    Emma Martin
    4 Mar 2015 | 7:00 am
    Next week South by Southwest will kick off in Austin, Texas, welcoming tens of thousands of attendees to the leading cultural and entertainment festival in the world. This year, however, SXSW will also represent the single largest deployment of iBeacons (more than 1,000) for any single event. To make it happen, South by Southwest (SXSW) teamed with Eventbase, a mobile event platform, to release an update of the official 2015 SXSW GO app. The freshly deployed technology is designed to change the way people experience the festival. This year’s app will offer an unparalleled event…
  • Plumbing the Depths of Programmatic: MMA and Fuksu Team Up for Webinar on Mobile Marketing

    J. Barton
    4 Mar 2015 | 6:45 am
    What’s one way to stay on top of the ever-changing mobile ecosystem? Programmatic, according to experts with mobile app marketing platform Fiksu and the Mobile Marketing Association. “The mobile ecosystem is large, fragmented, and subject to volatility,” according to the organizations. “Traffic channels that work one day may not prove effective the next. And over time, many marketers struggle to consistently identify the most efficient ways to reach the right audiences. Programmatic marketing solves these challenges, helping marketers target precise audiences…
  • GSMA Touts Winners of the 2015 Global Mobile Awards

    Emma Martin
    4 Mar 2015 | 6:30 am
    On Tuesday, the GSMA announced the winners of the 20th Global Mobile Awards, which were presented yesterday at the GSMA Mobile World Congress in Barcelona. “We warmly congratulate all those honored today,” John Hoffman, CEO of the GSMA, said during the ceremony. “The GSMA is very proud to be celebrating the 20th anniversary of the Global Mobile Awards, which provide an outstanding platform to recognise world leaders in mobile innovation and diversity. It is an incredible achievement to have been announced as a Global Mobile Award winner today, as the high calibre of entries is a true…
  • A Sobering Smartphone Stat for the Global Mobile World

    ChristaH
    4 Mar 2015 | 6:15 am
    Gartner this week published a new report indicating that worldwide sales of smartphones to end users had a record fourth quarter of 2014 (with an increase of 29.9 percent from the fourth quarter of 2013). All told, last quarter smartphone shipments clocked in at 367.5 million units. Arguably, the bigger story is that “Samsung lost the No. 1 spot to Apple in the global smartphone market in the fourth quarter of 2014,” Gartner’s report summary reads. Samsung had retained the top spot since 2011. In 2014, sales of smartphones to end users totaled 1.2 billion units, up 28.4…
  • Op-Ed: Why You Shouldn’t Leave Your Social Media to a Niece or Nephew

    Michael Essany
    4 Mar 2015 | 6:00 am
    The following is a guest contributed post to MMW from Jay York, a social media strategist at EMSI Public Relations. It’s true that millennials are massive users of social media, but does that mean any young friend or family member has the background to be enlisted to give your business’ social media campaign the attention it needs? Probably not. Let’s take a look at several good reasons to put your social media marketing in the hands of a pro. Experience and education. Simply put, unless one of your family members has a background in marketing and – more specifically – digital…
 
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    Branding Strategy Insider

  • Branding For A New Dimension

    Chris Wren
    3 Mar 2015 | 12:10 am
    I’ve written a few times about the increasing popularity of a trend called mindful living. This trend is continuing to grow, along with rising awareness of what brands are and how consumers see themselves in the brand’s story. This awareness may allow consumers to become what JWT Intelligence calls “micropreneur stewards” of brands over time. With desire as the driving emotion in the marketplace, some emerging trends are shedding new light on what we might actually desire – and what that might mean for brands. One-For-One; The New Way Commerce The evolution of the social web has put…
  • Brand Trust And Its Role In Brand Differentiation

    Mark Di Somma
    2 Mar 2015 | 12:10 am
    Brand trust resides in different places in different markets. The location and nature of that trust should directly influence how you compete. Category – in highly regarded categories, such as the NGO (Non Governmental Organization) sector, most if not all brands are trusted and seen as reputable. It’s hard to gain distinction in such circumstances because all/the vast majority of participants are viewed as ethical, and therefore there is little or no reputational distinction. Equally, if you are part of a sector with a bad reputation, it’s very hard to break away from the overwhelming…
  • When Focus Hurts Brands

    Mark Ritson
    27 Feb 2015 | 12:10 am
    I remember it like it was yesterday. On a cold, crisp October afternoon my girlfriend and I skipped school and drove for an hour to Kendal. It was the sort of thing you do when you’re 17, bored out of your mind and one of you has just passed their driving test but has nowhere in particular to drive to. I can’t remember the drive but I can remember why we picked Kendal. It had a McDonald’s – the only one in Cumbria. And so we spent an entirely exotic afternoon trying our first-ever Big Macs and slurping down Cokes while dreaming of a future far away from school and all the other…
  • Brand Leadership: The New Brand Management

    Derrick Daye
    26 Feb 2015 | 12:10 am
    Top tier marketers today have made one career-changing decision that has extended the reach of their success. They’ve elected to lead rather than manage. Those seven words represent the new requirement for high performance in an age where the customer drives the conversation about brands and where the proactive thrive. Don’t Manage. Lead. To manage means to bring about, to accomplish a task, to be responsible for a deliverable. Brand management mattered when the rules were set and when repetition formed the crux for success. But today’s marketplace is so much more dynamic and today’s…
  • Stay True To Your Brand Positioning

    Mark Ritson
    25 Feb 2015 | 12:10 am
    A few years ago, I was working as a consultant for a luxury brand. After a long and fruitful week of branding meetings across Europe, we ended the week in Paris and I visited the brand’s biggest boutique with one of its senior executives. Enamored after five days of working for this lovely brand, I decided to buy one of their nice bags for my wife. Unfortunately, when I went to pay for the bag, my HSBC credit card was rejected. The immaculate sales assistant tried to process it several times but eventually, as a line formed behind me, I was politely informed that my card had been rejected…
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    Men with Pens

  • Why You Need to Choose Between Success and Popularity

    James Chartrand
    3 Mar 2015 | 6:32 am
    Click here to read the full article →Another rocking post from Men With Pens! Why You Need to Choose Between Success and Popularity first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
  • The Book Launch Strategy that Creates a Win

    James Chartrand
    4 Feb 2015 | 7:06 am
    Click here to read the full article →Another rocking post from Men With Pens! The Book Launch Strategy that Creates a Win first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
  • How to Turn a Prospect into a Paying Customer

    James Chartrand
    26 Jan 2015 | 8:11 am
    Click here to read the full article →Another rocking post from Men With Pens! How to Turn a Prospect into a Paying Customer first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
  • Enter to Win Your Spot in the Damn Fine Words Writing Course

    James Chartrand
    16 Jan 2015 | 6:00 am
    It's that time of year again: The Damn Fine Words writing course opens to new students on February 2, 2015. This writing course is changing the game for business owners around the world, because it teaches effective content-creation techniques that help cut down your writing time, make it twice as productive, boost your confidence, and target the right readers, with the right message. This writing course works. It’ll change your writing, your business – maybe even your life. As always, each time I prepare for a new session of Damn Fine Words, I also open up a writing contest that anyone…
  • 3 Success-Killer Mistakes to Avoid this Year

    James Chartrand
    12 Jan 2015 | 10:06 am
    Click here to read the full article →Another rocking post from Men With Pens! 3 Success-Killer Mistakes to Avoid this Year first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.
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    IttyBiz

  • How big should my list incentive be?

    Naomi Dunford
    2 Mar 2015 | 12:00 am
    A lovely reader asks: “You recommend having an incentive be your “best work” and gave the example of making something “product quality” to attract the most people to your list. I’ve heard others say that the “cookie” should be “bite size” so that it’s not something that people download and get overwhelmed by and don’t complete – make it short and sweet. Wanted to get thoughts on that and whether you suggest a certain length for incentives?”   Great question. Here’s what we’d say. As far as incentive length, our…
  • How soon should you follow up with people?

    Naomi Dunford
    26 Feb 2015 | 12:00 am
    Ingrid asks this question: “I’m wondering if there is a good number of days I should wait before I follow up with someone who requests information about my services. I have a brochure that I email out with pricing and package details, and I don’t know if there is a field-tested “right” number of days I should hold off before contacting them again. How soon is too soon, and how long is too long?”   Good question, Ingrid. Here’s what we can tell you. The answer to this question depends heavily on at least three factors. Factor #1 – The industry you’re in and…
  • Is it dangerous to have faith in a positive outcome?

    Naomi Dunford
    23 Feb 2015 | 7:11 pm
    Every now and again, a topic comes up that just won’t die. You get into a conversation about it with your lover over a bottle of wine, and then it comes up at the coffee shop, and then it comes up in a book you’re reading, and soon enough Steve Harvey’s talking about it on Family Feud. For the last couple weeks around here, that topic has been faith. Mr. Slick Sunglasses and I have been having a lot of conversations about a lot of topics, and sooner or later, they’re all coming back to faith (which seems optional) versus worry (which seems mandatory). Does worry serve…
  • On Learning and Keeping Stuff

    Naomi Dunford
    19 Feb 2015 | 9:39 am
    Every now and again, because I am cosmopolitan and widely read and worldly, I run across something that has nothing to do with business that might be of use to your fine self. (Like this one, which incidentally received several thousand votes for a Best of IttyBiz reader survey we ran in 2010. I wasn’t sure whether I should be delighted or offended. I’m still not sure, but I’ve moved on.) Anyway, speaking of moving on, I present you with an excerpt from The Life Changing Magic of Tidying Up, by Japanese cleaning consultant Marie Kondo. It seems to me that there are readers of this blog…
  • Should you pay for referrals?

    Naomi Dunford
    12 Feb 2015 | 9:50 pm
    Susan asks this question via the Request Line: “Should I pay people for referrals? I have a fairly new coaching practice and I’m not sure what the best way is to get people to refer other clients to me. I have a few clients so far but I always feel awkward asking them for referrals and I was thinking that offering something like a commission might be a way to get them motivated. Help?” Good questions, Susan. Let’s see what we can do. Paying people for referrals seems like a simple idea on the surface, but it has a few tricky factors you have to take into consideration.
 
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    All You Need Is A Good Idea!

  • Write a headline. Win my book.

    Jay H. Heyman
    19 Feb 2015 | 7:02 am
    (Photo credit: Wikipedia) Yep, it’s the annual “let’s see how good your ideas really are” contest. The ground rules are easy, the rewards—at least emotionally—enormous. Here’s the brief: You own a coffee company, Howards. The good, old-fashioned ground coffee in a can product. However, those new-fangled K-cup machines are starting to hurt your business. But you have no intention of following that path. You believe that coffee truly tastes richer and is more enjoyable when brewed in a coffee maker, rather than spewed from a small plastic cup. Your assignment, then, is to persuade…
  • No love for this Valentine’s Day ad

    Jay H. Heyman
    16 Feb 2015 | 7:45 am
    When I first saw this advertisement, I thought it was a good idea. I had never heard of chocolate flavored sparkling wine, but if there was any event that should be fitting for promoting it, it was indeed Valentine’s Day. But then I looked closer. And though the wine seemed interesting, in truth it was simply a sparkling red wine. Nothing wrong with that, but certainly not what I was led to believe. Yes, I think I get what they are trying to say; for Valentine’s Day, chocolate goes well with this wine and the occasion. But it now becomes borrowed interest, rather than a unique claim. They…
  • If you don’t know it’s wrong, how can you fix it?

    Jay H. Heyman
    12 Feb 2015 | 7:52 am
    (Photo credit: Wikipedia) When you know something you have written is incorrect, it is easy to fix. Use “too” instead of “to,” or “advice” rather than “advise” and hopefully you will catch your error. The real problem is, of course, that spell check can’t help you with mistakes like that. And if it seems right to you and you just don’t know that it’s wrong, why would you try to correct it? Same goes for figuring out your target audience, or what your one compelling marketing reason is, or what your actual acquisition costs are. If you think you know, if you think…
  • Four important writing tips

    Jay H. Heyman
    9 Feb 2015 | 7:23 am
    Basic writing (Photo credit: Wikipedia) My most recent blog, about the overuse of exclamation points (I fixed the broken link!), somehow led me to today’s post. The article discusses four basic writing principles you can use everyday; and using “principles” correctly gives it extra credibility to me. The major points are Show, don’t tell Simplicity is better than flowery Read a lot, learn from everything Focus by learning what not to do Among my favorite suggestions mentioned is “One of the really bad things you can do to your writing is to dress up the vocabulary.” Write like you…
  • What’s the point of an exclamation point?

    Jay H. Heyman
    5 Feb 2015 | 7:54 am
    When I came up with the name for my book, All You Need Is A Good Idea! I used an exclamation point as part of the title. I was hoping it would make it seem more exciting, and give emphasis to the fact that I was claiming how easy it is once you have a good idea. But later I read this quote, by F. Scott Fitzgerald: “An exclamation point is like laughing at your own joke.” And I realized how true it was. I have tried to resist using them, except when absolutely necessary (which never seems to be the case). Take a look at this chart, which helps you to decide if you should use an…
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    Starting Your Own Business with Erica Douglass

  • Week 5: What Do You Really Want to Do With Your Life?

    Erica
    19 Feb 2015 | 9:52 am
    I haven’t posted in a few weeks, though, as you’re about to find out, I have a really good reason for that! Also in this post, I share with you a (somewhat embarrassing) story about how I figured out what I really wanted to do most in my life. My boyfriend, John, owns a retail store called 1Up Repairs. He fixes cell phones, Xboxes, PS3s, and computers for a living. I’ve been helping him out with it for the past few weeks, and it’s been an eye-opening experience, as you’re about to find out. For the entire time I’ve known John, his store has been located in…
  • Week 2: “How Do I Start A Business When I Don’t Have Any Time?”

    Erica
    26 Jan 2015 | 2:54 pm
    It’s week 2 of my adventure in 2015 to start a business. I started out last week not knowing what kind of business I wanted to start. This week, I’m taking an introspective look at another common issue people have when they want to start a business–and one that plagues me as well! It’s all about the feeling of not having enough time to start a business. Technically, I work part-time right now; I’m wrapping up a 3-month consulting gig with Help.com, building their launch plan, website copy, an ebook, and more. (My work will be live on Help.com soon!) But, when you…
  • “What Kind of Business Should I Start?” A Surprising Answer from A Successful Entrepreneur

    Erica
    19 Jan 2015 | 1:10 pm
    I often get asked what you might think is a simple question: “What kind of business should I start?” For the first time in many years, I find myself in the same boat as the folks who ask me that question. I (surprisingly) don’t have a concrete answer to this question for myself right now–but, as I’ll show you in this post, I have a way to figure it out. After I sold my software company last year, I did a ton of soul-searching. I coached other successful entrepreneurs, and ended 2014 by taking a 3-month, part-time marketing consulting gig for Help.com, a funded…
  • Why “Charge Less” is Almost Always the Wrong Advice

    Erica
    15 Sep 2014 | 12:47 pm
    When I decided to become a coach in July, I sought out several experienced coaches for advice. After all, if I was going to make this my new business, I wanted to know what to do–and what not to do–to make my business successful! One coach I spoke to advised me, “Charge less so you can build up a client base.” At the time, I had an almost visceral reaction to it. I replied, “No, I’m going to charge more.” She looked at me with surprise. “Charge less so you can build up a client base.” It’s seductively simple advice that, no matter…
  • Ask Erica: “Why Did You Decide to Coach Full-Time?”

    Erica
    1 Sep 2014 | 3:23 am
    In mid-July, I announced my new direction: coaching successful entrepreneurs full-time. By far, the most popular question I’ve gotten is “Why did you decide to coach full-time?” The answer, while simple, took me a while to get to. If you’re feeling stuck on your current path, keep reading, as the conclusion I came to (and how I figured it out) may help you, as well! The Question That Changed Everything The most motivating factor in my new career path as a CEO coach is contained within my answer to this question: “What’s the most exciting moment you’ve…
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    Bplans Blog

  • How to Create a Productive Office Space

    Louise Dickens
    4 Mar 2015 | 11:32 am
    A recent analysis from the World Green Building Council concluded that there is “overwhelming evidence” linking office design with productivity and wellness. But that’s nothing new, right? There has long been evidence to suggest that this is the case. We all know that our productivity levels drop when we feel uncomfortable—whether it’s the temperature, the... The post How to Create a Productive Office Space appeared first on Bplans Blog. [Click the title above to read more and comment]
  • Power to the People: How to Create a Profitable Social Enterprise

    Nina Cresswell
    2 Mar 2015 | 4:30 am
    What is it about a job that fans the flame inside you? The obvious answer is money—a healthy bank deposit at the end of the month is a primary motive for working. For others it’s about achieving something meaningful; helping society and feeling rewarded in passion, not pounds or dollars or whatever currency you get... The post Power to the People: How to Create a Profitable Social Enterprise appeared first on Bplans Blog. [Click the title above to read more and comment]
  • Top 15 Tips to Be a More Successful Young Leader

    Paula Green
    27 Feb 2015 | 4:30 am
    The best way to become a more successful young leader is to disregard it as your goal and focus on your learning journey. That includes a combination of your everyday experience at work, with experiences of your own making. I started my career as an intern in Colgate-Palmolive and was eventually promoted to a position... The post Top 15 Tips to Be a More Successful Young Leader appeared first on Bplans Blog. [Click the title above to read more and comment]
  • 3 Strategies to Inspire Your Social Media Marketing

    Nick Rojas
    26 Feb 2015 | 4:30 am
    Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. Social media channels offer businesses a cost-effective way to promote their companies, to increase brand awareness, and... The post 3 Strategies to Inspire Your Social Media Marketing appeared first on Bplans Blog. [Click the title above to read more and comment]
  • How to Manage Labor Costs for Your New Restaurant

    Ezra Adler
    25 Feb 2015 | 4:30 am
    Whether you’re about to open a restaurant or have been running your place for a few months already, there’s no doubt that the process will be expensive. Alongside food and beverages, labor is one of the most costly factors in the equation, but cutting wages isn’t the answer. While you have a limited budget, you... The post How to Manage Labor Costs for Your New Restaurant appeared first on Bplans Blog. [Click the title above to read more and comment]
 
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    SiliconBeat

  • TiVo to tap Aereo name, customer lists to promote new DVR

    Troy Wolverton
    4 Mar 2015 | 12:17 pm
    TiVo is hoping to use Aereo to boost its new Roamio. At Aereo’s bankruptcy auction last week, TiVo purchased trademarks, domain names and customer lists of the now-defunct company, which streamed broadcast TV over the Internet. The San Jose DVR maker plans to use Aereo’s assets to promote its latest product, a DVR that’s designed primarily to record over-the-air television, TiVo CEO Tom Rogers told Bloomberg Tuesday. That device, dubbed the Roamio OTA, is targeted at cord cutters, consumers who don’t subscribe to pay television services. Aereo’s name and…
  • Apple, Google, others boost offshore profits

    Levi Sumagaysay
    4 Mar 2015 | 11:13 am
    American tech companies added $69 billion to their overseas stashes in the past year, with Apple, Google and Microsoft leading the way, Bloomberg News reports. Apple, which added $15 billion to its stash in 2014, now holds about $70 billion in profits outside the United States. Microsoft has $93 billion, topped only by General Electric, which has $119 billion parked overseas. Altogether, American companies are holding $2.10 trillion in profits overseas to avoid paying taxes in the United States. Bloomberg notes that the United States requires companies to pay a 35 percent corporate tax on…
  • Apple, A123 explore settlement in poaching case

    Julia Love
    4 Mar 2015 | 11:06 am
    Apple is trying to settle a suit that claims it raided a Massachusetts company’s engineers for a large-scale battery project, according to a court filing. Apple asked a federal judge on Tuesday for more time to file a brief in the case, saying it was exploring a resolution with A123 Systems, which makes batteries for electric cars. The request was granted later that day. Last month, A123 Systems sued Apple claiming the tech giant lured a handful of key engineers who specialize in large-scale batteries, bolstering rumors that the Cupertino-based company is working on an car. A123…
  • Alibaba opens data center in Silicon Valley

    Pete Carey
    4 Mar 2015 | 10:52 am
    Memo to Amazon: China’s e-commerce giant Alibaba is opening a data center in Silicon Valley to support its cloud computing services in its first expansion overseas. The center, operated by Alibaba’s cloud computing subsidiary Aliyun, will start by serving Chinese businesses in the U.S. but will include international clients in the second half of the year — a challenge to U.S. based e-commerce giant Amazon, which is also a major data center operator. “There’s lots of room for us to grow outside of China, we just need to grow in a careful way,” Sicheng Yu, vice…
  • Smithsonian to visitors: Put down that selfie stick

    Michelle Quinn
    4 Mar 2015 | 10:23 am
    Who doesn’t want the perfect shot leaning into the skeletal but still fearsome jaws of a T-Rex? Or standing in front of a space craft that has been on the moon? But alas, the killjoys rule. The Smithsonian museum has joined other museums nationwide in banning the selfie stick. According to the policy update on its website, the Smithsonian is prohibiting the use of these “monopods” for the safety of visitors and collections. The Smithsonian’s move follows similar steps taken by other museums nationwide, even though the bans appear to be a “pre-emptive…
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    BizSugar / Published News

  • Subscription Business Models Are Startup Favorites

    martinzwilling
    4 Mar 2015 | 7:38 am
    Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (l17 Vote(s)
  • Top 5 Reasons SMS Marketing is Smart for Small Business

    ivanpw
    4 Mar 2015 | 7:25 am
    What we have learned about SMS marketing shows that it is a viable and valuable marketing option for virtually any small business or organization.17 Vote(s)
  • Why Setting Goals Is Not Enough (And What To Do About It)

    highperformance
    4 Mar 2015 | 7:18 am
    Setting goals is one the staples of productivity, time management and success in general. You want to achieve something, set a goal and it will (almost magically) happen! You know that is not the way the world works, yet so many people keep on setting goals, hoping for the best, just to reali17 Vote(s)
  • Interview with an Expert: Advice to Grow Your Business Part 1

    inventoryninja
    4 Mar 2015 | 5:38 am
    The economy is in growth mode, hiring is on the rise, and consumer spending is up - it seems small business owners have a lot to look forward to in 2015. "Most of the business owners that I talk to … they're looking for 2015 to be a good year," says Gene Marks, best-selling author and columnist fo22 Vote(s)
  • How to Better Leverage Your Assets

    tathan
    4 Mar 2015 | 3:49 am
    It is a difficult period to live in and it becomes even more demanding, by day! You need time, energy, knowledge, skills and every possible assets you might own, just to cope effectively with every day problems, either at personal or at professional level. And some times, all these assets, are not 17 Vote(s)
 
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    Entrepreneurship Resources | ZDNet

  • Throw App

    Throw
    2 Mar 2015 | 3:55 pm
    Throw is a mobile-only social network that empowers people to convert the currency of ideas to the currency of output. On Throw, you...
  • Coursera

    Coursera
    2 Mar 2015 | 5:18 am
    Universal access to the worlds best education.With Coursera, education is free, open, online - and now mobile!Coursera connects students,...
  • Dingman Center for Entrepreneurship

    OpenConcept Systems, Inc.
    1 Mar 2015 | 4:32 am
    The DingmanCenter app gives you access to the latest information from the Dingman Center for Entrepreneurship. This app will also be...
  • Enterprise software marketing: Sell the value, not the box

    Michael Krigsman
    29 Jan 2014 | 7:38 am
    Many startups (and even large software companies) focus on features instead of customers. Stanford professor, Steve Blank, redefines how a software startup should approach... everything.
  • Biggest Brazilian tech fest kicks off

    28 Jan 2014 | 6:00 am
    This year's Campus Party is focused on entrepreneurship and expects 160,000 visitors
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    Chief Home Officer Home Office, Home-Based Business, Remote Work, Telework & Cloud Computing

  • Hey Home Officer, Forget HAL: Somebody’s Really Watching You

    Jeff Zbar
    26 Feb 2015 | 6:31 pm
    [RANT ON] From 1984 to 2001 to 2015, Big Brother truly is watching you in the home office, cyber cafe – maybe even on your smart phone, tablet or laptop. In a frightening convergence of technological ubiquity and consumer blithe, we’ve set ourselves up for what easily could be the most intrusive, pervasive and pernicious invasion of personal privacy. And we’re co-conspirators in the whole process. First, to 2015: This month, someone actually read the user manual for the new Samsung’s Smart TV, which can use voice commands to control its functions, and came across a…
  • Home Office / Small Business Truths: Death to the Old School Database

    Jeff Zbar
    11 Feb 2015 | 10:22 am
    I was going through one of my home office desk drawers this morning and stumbled upon a relic from a long-lost era: my little black book. Actually, it’s a little brown book, filled with names and numbers for people who once upon a time were important enough to me to require their names be scribbled into a pocket-sized address book. As I flipped through it, I realized that many were in my Gmail contacts, and most of the others were easily searchable on the Internet. So I asked myself: Why do I still have an address book? Isn’t Google, Contacts, Gmail and the whole of the cloud my…
  • Cleaning the Inbox – Even With 100 Gigs of Home Office Data Storage

    Jeff Zbar
    7 Feb 2015 | 5:40 am
    Active Gmail users know the lament: After almost a decade on Google’s email service primarily used for my home-based writing and small business consulting company, I’ve been watching the ticker of data capacity grow at the bottom of my inbox, and the corresponding percentage remaining dwindle. It left me to wonder: What will I do once I hit the max? My solution was to buy additional Gmail storage. But the mental machinations that got me there provide a worthy tale of how we treat online services, the data we keep, what we’re willing to pay to keep even more, and where the…
  • Home Office Efficiency: Turn the Simple Calendar into a Project Management Power Tool

    Jeff Zbar
    2 Feb 2015 | 7:14 am
    So a client emailed me this week to ask about a project’s status. Her question hinted at it being late. I knew otherwise – at least I thought I did. I was driving – stuck in my virtual office (the seat of my car) and now verging on panic that had nothing virtual to do with it. How could I know for certain who was right? After all, the project name and deadline were written on the white board hanging on my home office wall, but no one was home to confirm the deadline. I called the client. Voicemail. I emailed her. No immediate reply. A call to the client’s business…
  • Home Office Hack: A Portable ‘Pocket Billboard’ Protector

    Jeff Zbar
    12 Dec 2014 | 4:58 am
    As a freelance journalist and corporate copywriter bitten by the Spartan bug infected with frugaluenza, I’m not one to invest in frilly or superfluous stuff. My favorite laptop bag is a 10-year-old Oakley knapsack I’d just as soon take to a four-day music festival as I would to a client meeting. I don’t carry a $1,000 Macbook, instead preferring my $249 Chromebook. And don’t get me started on my business suit (note the singular). I’m also a lover of home office hacks that improve the workspace. I’ve written about designing the perfect desk and shot a video…
 
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    Small Biz Daily

  • Want to Achieve Your New Year’s Business Resolutions? Plan to Fail

    Rieva Lesonsky
    4 Mar 2015 | 12:01 pm
    By Dan Gregory and Kieran Flanagan The first few weeks of a new year are always an optimistic time. It’s a clean slate, a chance to put the mistakes of the previous year behind us and to boldly stride in the direction of our business dreams. Typically as we write our new year’s business resolutions, we focus solely on what we hope to gain, expect to achieve or even what we wish to change. However, one of the things business owners rarely do, when outlining their business goals for the year, is to focus on failure and this kind of scenario planning that is critical to the success of any…
  • Why Every Entrepreneur Needs a Business Mentor

    Rieva Lesonsky
    4 Mar 2015 | 6:30 am
    By John Meyer Whether entrepreneurs choose to admit it or not, a large part of the startup mentality is predicated on ego — a sense that one can go it alone, without institutional support or the constraints of the standard corporate hierarchy. Such an admission is, in fact, a hallmark of possessing a strong ego, as it acknowledges one’s commitment to being free, without shame or regret. A powerful entrepreneurial ego is essential towards one’s drive and success, but it should not get in the way of seeking help as necessary. Part of Entrepreneurism 101 should include a unit on The…
  • Cloud Accounting vs. Traditional Accounting Software

    Rieva Lesonsky
    3 Mar 2015 | 12:01 pm
    By Parker Hansen Every day, more and more businesses are turning to cloud computing. From connected appliances to Internet-based education programs, people all over the world are utilizing the cloud as a way of connecting with customers and making their own business practices more effective. One business practice than an increasing number of businesses are turning to Internet-based technology for is accounting. Today, small businesses across the globe are taking advantage of the cloud when it comes to managing their finances, and fewer and fewer startups now depend on a hard drive to…
  • 9 Tax Scams Every Small Business Should Beware

    Karen Axelton
    3 Mar 2015 | 6:30 am
    Sbd030315 By Rieva Lesonsky It’s coming up on tax time, and for small business owners, that means time to watch out for tax scams. Con artists have small business owners in their sights this year. Fortunately, the IRS is letting entrepreneurs know about some common tax tricks that could trip you up. Watch out for what the IRS says are this year’s big tax scams: Scam phone calls: The IRS has seen an increase in phone scams in the past few months. Con artists impersonating IRS agents will call you and make threats including having your business license revoked, being arrested and more. By…
  • Amplifying your Content Marketing

    Rieva Lesonsky
    2 Mar 2015 | 12:01 pm
    By Jessica Davis In 2013, more than two billion people used social media networks- from social media evangelists, companies, governments, non-governmental organizations, professionals, normal people and even terrorists. By 2017, the number of users is expected to rise to 2.5 billion. Even then, it is found that a small company is unlikely to use social media for marketing and public relations and those that have made the plunge are not so enthusiastic about it. In the middle of 2013, not even one in four small companies had a social media strategy. Why is this happening? The simplest answer…
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    OnStartups

  • 5 Mistakes Founders Make When Hiring Their First Salesperson

    24 Feb 2015 | 9:30 pm
    Your MVP is complete. Some seed funding is in the bank, or maybe even a Series A. You’re anxious to see if your product flies off the shelf. It’s time to make that first sales hire. This is a big step. The right call can establish the rocket-ship revenue chart every founder dreams of. The wrong call can be bring down the company. At HubSpot, I hired over 200 salespeople. I made a lot of mistakes. I figured a few things out. Over the years, I have leveraged this experience to help dozens of startups with this critical first sales hire decision. Here are five mistakes I see many founders…
  • Overcoming The Odds: 10 Tips For Getting Into A Top Accelerator

    5 Jan 2015 | 9:06 am
    Just as the CEO is the investor’s interface to a business, the application process and form is your interface into top accelerators like Techstars and Y Combinator. The best programs are super-selective--less than 1% of applicants get in, making them pickier than Harvard, Stanford and MIT. So as our New Year’s present to you, here is the scoop on how to improve your odds of getting in. We can’t speak directly for any programs other than TechStars Boston, which the two of us have known and been involved in for years, but these hints should improve your chances significantly just about…
  • 8 Unconventional Lessons From Quitting My Job At HubSpot

    29 Dec 2014 | 10:31 am
    The following article is a guest post by Ellie Mirman.  Ellie is the VP Marketing at Toast.  Check out her blog or follow her on twitter: @ellieeille. Three months ago, I told my manager I was going to look for a new job. My parents thought I was crazy. But I knew I was lucky to be in a unique scenario. I had been at HubSpot for seven years and had built an amazing network -- one that I knew I would lean on, both internally and externally, as part of my search. There are all sorts of risks in telling your boss you’re ready to go — getting kicked out on…
  • A Few Funny Characters You'll Find In Silicon Valley

    15 Dec 2014 | 12:17 pm
    The following is a guest post by Nathan Beckord.  Nathan is co-founder and CEO of Foundersuite, a San Francisco-based company developing the ultimate collection of software tools and templates for entrepreneurs.   I’ve worked in Silicon Valley for quite awhile now, and a lot has changed—SaaS and social have supplanted silicon as the medium of choice for starting new companies; San Francisco has usurped Palo Alto as the center of the startup universe; and the 280, long a delightful drive to Sand Hill Road, is now almost as traffic clogged as the 101. But one thing that has…
  • The Day I Had To Wear Pants To Ring The IPO Bell

    20 Nov 2014 | 11:05 am
    It's #TBT. It's been a busy and exciting several months. Earlier this year, HubSpot decided to publicly file our S1 document as part of the IPO process.  On October 9th 2014, after our IPO roadshow, I had the thrill of joining a few HubSpotters and ringing the bell on the NYSE.  $HUBS (NYSE:HUBS) was off to the races. Note: I'm the guy in the middle.  I'm easy to pick out because I'm the calmest one of the bunch.  That's not because I'm cool and collected, but because I'm a bit overwhelmed by it all. In the intervening time between the S1 filing and the IPO, I was in what…
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    Content Marketing Institute

  • New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?

    Joe Pulizzi
    4 Mar 2015 | 3:00 am
    Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing. That’s just one of the findings in our second annual report sponsored by Fathom. This year’s research shows that manufacturing marketers have made numerous other changes since last year. But here’s the kicker: In many cases, there’s disconnect between what they are doing and what works. Let’s take a look. Sales is a top goal, but only 48% use sales as a metric Eighty-five percent of manufacturing marketers cite sales as a goal for content…
  • Robert Rose Says Content-driven Experiences Are the Next Era

    Pamela Muldoon
    3 Mar 2015 | 9:00 am
    To prep you for the Intelligent Content Conference March 23-25 in San Francisco, Content Marketing NEXT is speaking with a few of ICC’s speakers. Interviewing CMI’s Chief Strategy Officer Robert Rose is always a treat. His approach to content as an industry, an art form, and a science is engaging and insightful. In this interview for Content Marketing NEXT, Robert provides some great nuggets as he gets ready for the launch of his new book, co-authored with Carla Johnson, Experiences: The 7th Era of Marketing. Listen to Pamela’s full interview with Robert here: Download this…
  • Get the Biggest SEO Bang for Your Content Marketing Buck

    Michael Brenner
    3 Mar 2015 | 3:00 am
    One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketers, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. You don’t have to create it all. You don’t have to use paid distribution to drive all your traffic. So how does a brand publish regularly and consistently to obtain the highest possible search-engine rankings at the lowest cost? We always…
  • Is Content A Sustainable Competitive Advantage?

    Robert Rose
    2 Mar 2015 | 3:00 am
    Is content a sustainable competitive advantage? No. It’s not. And, now let me tell you why. A reporter was interviewing me a couple of weeks ago for our upcoming book launch and he asked if he could “push back” a little on a word that I used. It was a word that, in his mind anyway, was one that we marketers tend to throw around a lot. I said “sure, push away.” The word was “strategy.” He said, “Tell me – what is strategy?” OK, yeah, time to go get a cocktail. But, the good news is that I didn’t have to come up with a great definition of “business strategy” (because,…
  • The Next Generation of Content Marketing: 6 Insights About Intelligent Content

    Michele Linn
    1 Mar 2015 | 3:00 am
    In a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days? While I’m constantly interested in and thinking about content, one of the ideas that excites me most is intelligent content and the conversation that surrounds it. Yes, it may seem like the company line, as Content Marketing Institute recently purchased Intelligent Content Conference, but I’ll be honest. When I heard the acquisition news, I wasn’t all that excited. I thought the topic of intelligent content would be boring –…
 
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    Mario Sanchez Carrion

  • The Evolution Of My Digital Presence

    18 Feb 2015 | 4:00 pm
    I've always been fascinated by the Internet. The idea of having a publishing platform capable of instantly reaching anybody in the world, with no gatekeepers, for free, is still mind boggling to me. Today, of course, everybody has a digital presence, although for most people that means a profile in one or more of the ubiquitous social networks that have taken the Internet by storm. When I talk about a having a digital presence, though, I'm not talking about being a tenant in Zuck's massive apartment complex, but rather of building and owning our own digital home: a website that we…
  • Unsolicited Financial Advice

    2 Feb 2015 | 4:00 pm
    In this short post I will try to summarize what I would do to start building wealth if I were just starting out. Your circumstances may be different, so proceed with caution and don't take this as gospel. Here we go: First, if your employer offers a 401K plan with a match, I would contribute up to the maximum amount matched. Some companies match your contribution dollar for dollar. Others match 50%. Either way, that's an instant 100% or 50% return on your money. You won't get that kind of return anywhere else (that I know). Plus, your money will grow tax free until you're…
  • Practical Minimalism

    29 Jan 2015 | 4:00 pm
    There's a lot of talk about minimalism these days, and much confusion about what it means. While I'm far from being an authority on the subject (I consider myself a minimalist-in-training) I'm going to throw in my two cents and explain what minimalism means to me. Minimalism doesn't mean that we have to turn into some sort of Buddhist monk going through life with six or seven worldly possessions. Getting rid of stuff is not the goal here, but rather the consequence of choosing to live in a more deliberate way. Minimalism starts by understanding that everything we surround…
  • Work the System - Book Review

    25 Jan 2015 | 4:00 pm
    I decided to read Work The System when it was highly recommended by two respected business thinkers that I follow online: Josh Kaufman and Sebastian Marshall. Also, because I've been very busy lately and a deep understanding of systems, standardization and automation will bring more control, less stress, and more time for value-adding activities like thinking, strategizing, and keeping healthy. The book didn't disappoint, and left me with plenty of actionable steps. I hereby summarize the main tenets of the book: The systems of the world work perfectly 99.9% of the time: Everyday…
  • Should I Buy or Lease a Car?

    21 Oct 2014 | 5:00 pm
    One of the questions I hear more often from co-workers who have just relocated to Miami from other countries is this: should I buy or lease a car? There is no easy answer, and every pundit seems to have his own opinion. My intention with this post is to try to get an answer purely from a cashflow standpoint. The better option will be the one that requires the lowest cash outlay. Let's assume that we want to get a new car that costs around $25,000, and that we're trying to decide if we should buy it or lease it. The numbers for the lease (based on an actual deal I saw in the paper…
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    Jill Konrath's Fresh Sales Strategies

  • Sequencing: Learn This First on LinkedIn

    3 Mar 2015 | 6:00 am
    Agile Selling Mini-Course Video #4 Hey! You’re already getting smarter. By now, you’ve discovered rapid learning requires you to do things a whole lot differently from your normal ways. Shoot, your old high school teachers would really be impressed at how organized you are now. Now that you’ve completed your Chunking exercise, it’s time to move to a crucial next step – Sequencing.
  • Use Chunking to Make Sense Out of LinkedIn Chaos

    26 Feb 2015 | 4:00 am
    Agile Selling Mini-Course Video #3 I’m glad you’re here. Our goal today is to make sense of all that LinkedIn chaos you created after reading my last article: How to Rapidly Master LinkedIn. But first, a quick story. For many years, I worked as a consultant, helping companies to jumpstart sales of their new products and services. In just three months, I had to learn about their offering, customer, sales process and more. Then, I created a special training program, playbooks and PPTs on “how to sell this new stuff.” There were some years that I did this a dozen times. Because of…
  • How to Rapidly Master LinkedIn

    24 Feb 2015 | 9:19 am
    AGILE SELLING Mini-Course Video #2 Welcome back. Today we’re going to look at how to use agile selling strategies to quickly master LinkedIn. Now, we’re not going to turn you into an overnight expert. However, in just 30 days we can get you up-and-running, so that you’re getting some real value out of it. Why did I choose to tackle LinkedIn? Because whenever I speak to a group or do a workshop, I discover that the majority of reps only use a small fraction of what’s available – and they don’t do it very well. I believe that everyone needs to learn more about LinkedIn. It's a…
  • What's Your Sales Acceleration Formula?

    23 Feb 2015 | 4:30 am
    Last February I was in serious discussions with Mark Roberge, Chief Revenue Officer at HubSpot, about co-authoring a book. At my request, he sent me several lengthy articles he’d written. The minute I saw them, I realized the man was brilliant – and needed to write a book of his own. And he has – The Sales Acceleration Formula just came out! Here’s the fascinating part. Mark’s an engineer and MIT grad. He’s never been in sales. Yet HubSpot’s two founders brought him in to develop “scalable, predictable revenue growth.” In just a few short years, this start-up grew to $100…
  • Crucial Sales Skill Every Salesperson Needs (It's Not What You Think)

    19 Feb 2015 | 4:31 am
    Agile Selling Mini-Course Video #1 Welcome to my new 7-part series on how to use agile selling strategies to master LinkedIn. This program is based on my newest book, AGILE SELLING – which is all about how to quickly get up to speed in today’s ever-changing sales world. After writing SNAP Selling, which reveals how to sell to today’s crazy-busy prospects, tons of salespeople came up to me (or emailed me) and said, “I’m crazy-busy too, Jill. Can you help me?” Initially, I didn’t have an answer for them. It sounded like they needed a time management course – which has never been…
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    Bill Caskey

  • The Stress of High Achievement – Observe the Shmita

    Travis
    4 Mar 2015 | 11:52 am
    Can year after year growth wear teams out? Just got off the phone with a client who has experienced unbelievable growth in the last 5 years – I mean 25%/year – in a $15,000,000 firm. He just gave everyone the numbers for 2015 and then called me saying, “My people seemed stressed.” Rightfully so. Twenty five percent (25%) growth on revenues of $1,500,000 is a whole lot different than 25% on $15,000,000. And if the growth percentage stays at 25% every year, you will have issues. My Simple, Biblical Answer My answer was simple: “On the 7th day, God rested.” Or, as my…
  • Making An Acquaintance

    Travis
    27 Feb 2015 | 8:46 am
    It seems like making another’s acquaintance is the ultimate in the beginning of the lead generation process. We can get really wrapped up in social media, LinkedIn, and all the other clever technologies but how does one make an acquaintance?   That is the question I’ll deal with in today’s audio tip. The post Making An Acquaintance appeared first on Bill Caskey.
  • When You’re in a Dip, Do These 7 Things

    Bill Caskey
    25 Feb 2015 | 7:08 am
    Since I coach people, I’m privy to their psychology. Often, my coaching clients come to me in a bad state of mind. They’re in what I call, “a dip.” Let’s get this straight, the dip is a signal that your state of mind is off. You are out of sync. There is nothing wrong with you. There IS something wrong with the conditions you’ve created. Oh, and something else – I am not a psychiatrist. If your dip lasts longer than a few weeks, probably should get professional help. But for most of us these few ideas can get us started. Here are seven ideas I gave to…
  • Always Begin Your Sales Meetings With This

    Travis
    20 Feb 2015 | 11:17 am
    I’ve been in three sales meetings in the last month where this very simple approach wasn’t used – and it caused the meeting to be ‘less than’ what it could have been. When you hear what it is, you’ll be shocked that not everyone does this. But even if you do it, I give you a couple of other ideas on how to make it even better! The post Always Begin Your Sales Meetings With This appeared first on Bill Caskey.
  • 7 Tips For Becoming The WORST Sales Person

    Bill Caskey
    18 Feb 2015 | 7:26 am
    OK, you caught me on a bad day. You caught me on a day where I don’t really want to give “tips on excellence.” I’d much rather give tips on how to be the WORST Sales Person. That’s right. How can you be mediocre at selling? Here they are: Have No Vision & No Goals. Stop with the goal setting. It’s all a scam. You don’t need goals. Just go out and do it, do it, do it. Pay no attention to your personal goals. Your prospect doesn’t care about your goals, so why should you? Just work extra hard. It’ll all work out. Be Overly Enthusiastic.
 
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    B2B Lead Blog

  • Lead Nurturing: Unique tracks and impactful tests

    info@meclabs.com
    2 Mar 2015 | 12:01 am
    TweetI was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. Here are a couple of questions they asked me that ended up on the editing room floor that I want to include here in the B2B Lead Roundtable Blog:   What is one of the most unique lead nurturing tracks you have heard of someone creating? Paradoxically, the most “unique” nurturing tracks are the most basic and have been executed long before the concept…
  • A/B Testing: How adding a second CTA increased clickthrough 291%

    info@meclabs.com
    23 Feb 2015 | 12:01 pm
    TweetHow do you serve “ready to buy” customers and “just looking” prospects on the same page? You don’t want to alienate one group while speaking to the other. However, you still need to offer both sets of customers the next step they need no matter their level of interest. To answer that question and more for one B2B SaaS nonprofit, Jon Powell, Senior Executive Research and Development Manager, MECLABS Institute, worked with Shari Tishman, Director of Engagement, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch. VolunteerMatch was selected as the “client”…
  • Lead Generation: How an insurance company reduced acquisition costs in purchased leads

    info@meclabs.com
    16 Feb 2015 | 12:01 am
    TweetGenerating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales. However, when you start supplementing organic leads with purchased leads from a third party, how can you be sure you are getting the most bang for your buck? According to the Salesforce 2015 State of Marketing report, lead quality is the No. 2 most pressing business challenge for marketers today. Plymouth Rock,…
  • Content Marketing Tips for Lead Nurturing

    info@meclabs.com
    9 Feb 2015 | 12:01 am
    TweetI was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing to consistently execute for two reasons: Lack of content No plan for consistency I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. My advice is to start accumulating and building your lead nurturing library now.   How do you build your library of relevant lead nurturing content? A lead nurturing program can leverage…
  • How Much is Your Address Book Worth?

    info@meclabs.com
    2 Feb 2015 | 12:01 am
    TweetHow much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. I can remember when my father had a sturdy metal rolodex sitting on his office desk that contained all of his priceless contact numbers. I would sit at his desk and spin the cards around like I was a contestant on “The Price is Right.” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications…
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    Innovation Management

  • Overcoming the Challenges to Successful Open Innovation

    Peter von Dyck
    2 Mar 2015 | 8:18 pm
    Before any organization can reap the economic benefits of open innovation, it must overcome a number of legal, operational and cultural challenges. In this article Peter von Dyck addresses the top three obstacles to open innovation: managing intellectual property issues and other legal risks, processing ideas quickly and establishing an efficient internal structure.
  • Innovation is not always nice to have. Unless you play-to-win!

    Laura-Adelina Vaduvescu
    1 Mar 2015 | 11:56 pm
    Because of today’s business hype for innovation we encounter situations where there can be too much of a good thing going on and successful companies tend to be aware of this potential pitfall. As much as a complete lack of innovation will lead to failure in an organization, left unmanaged, too many innovative ideas can cloud the judgement on which ideas are truly great. Innovation management therefore is crucial in the success of any organisation.
  • How a Safe Workplace Can Lead to More Innovation

    Tom Reddon
    23 Feb 2015 | 8:06 pm
    Maintaining a safe workplace is obviously very important if you want to avoid costly accidents and injuries on the job, but it has several other benefits as well. In this article, Tom Reddon highlights a few reasons why keeping a safe workplace makes good business sense.
  • An Innovation Portal…I Can Do That Myself

    Campbell Lockhart
    22 Feb 2015 | 10:59 pm
    Innovation portals have taken an important place in the open innovation landscape. Expectations are great in portal performance but often, for purely budgetary reasons, these portals are launched and managed internally by corporates themselves, to discover that they generate a number of community management issues that they are not used to coping with. Prior to launching a corporate portal it is a good idea to ask a few specific questions on whether to do this internally or through experienced third party innovation providers. Using external resources can often avoid pitfalls and align the…
  • Outside / Inside Innovation: Combining Open Innovation with Employee Networks to Drive Success

    Anthony Ferrier
    19 Feb 2015 | 1:03 am
    As business leaders seek additional impact from Innovation Programs, new ways to leverage and scale existing resources are being explored. One approach is to link externally sourced ideas with networks of innovation-minded employees, to generate additional business impact.
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    The Global Small Business Blog

  • Can Global Travel Make You a Better Leader?

    4 Mar 2015 | 5:25 am
    ©iStock/Funny CreatureDo any of these scenarios sound like you?  You push yourself to visit a customer in Thailand because you know the business will be good.  You must examine a manufacturing facility in China to ensure product quality is maintained.  You have to see first-hand how natives of Japan store ice cream, if at all, in their homes because your next market entry move is Japan and it's to export your latest ice cream flavor, green tea. What all these scenarios have in common is this:  Once you are on the ground in unknown territory, you are forced to adapt and…
  • Operating Across Borders

    3 Mar 2015 | 6:48 am
    ©iStock/Bet_NoireFind out what happened when an Italian retail company wanted to send an employee to the U.S. to oversee the rollout of new locations in the New Jersey region.  Think it was hassle-free? Read:  Going Global:  International clients create a growing niche
  • Today in Global Small Business: Capital for Globalizing Firms

    2 Mar 2015 | 6:52 am
    ©iStock/ZzvetWhat's affecting me, my clients, my colleagues and other global small business owners:Ten years from now, 75 percent of Americans will have Internet access as fast as ...How to profit from China's super consumers.How to steer a global buyer to a payment site from a tweet.Why West Coast ports are no longer the Gateway to America.Do your homework if you want to succeed overseas.Start up loans for companies and capital for globalizing firms.
  • Snowwoman in Chicago

    28 Feb 2015 | 4:36 am
    ©2015 Laurel J. Delaney.  All rights reserved.Don't ask me how I know it's a snowwoman as opposed to a snowman. She just is.  I took this photograph at Delaware and Michigan Avenue, Chicago.  Somebody was in a creative mood.  Thank goodness!
  • Watch for Disruption in the Global Accounting Software Space

    27 Feb 2015 | 6:46 am
    ©iStock/ChaginWho hasn't heard of American software company Intuit?  They've been around since 1983 doing a great job providing easy and convenient accounting solutions to businesses of all sizes.  Now comes the disruptive part and enough that Intuit better not ignore.  It's clear that Intuit CEO Brad Smith is already on it with his recent article "Intuit's CEO on Building a Design-Driven Company," in the January/February 2015 - Harvard Business Review.Now there's New Zealand-based software company Xero that develops 'beautiful' cloud-based accounting software for small…
 
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    Art Biz Blog

  • Revitalize Old Content On Your Blog

    Alyson Stanfield
    26 Feb 2015 | 4:00 am
    This blog is more than ten years old. Blogs were different in 2004 before social media took off. In the early years, I posted a lot of little snippets before Facebook and Twitter were the place for these. That means there’s a lot of crap on my blog. (I won’t link to it here because it’s going away, as you’ll see.) If you’ve had a blog for a while, you might be faced with the same dilemma: What to do about old posts that have outlived their usefulness? I started looking for posts that would either 1) embarrass me if someone landed on them or 2) lead readers astray with…
  • Art Critics Really Said This

    Alyson Stanfield
    19 Feb 2015 | 4:01 am
    Last week I sat in the audience and listened to husband-and-wife art critics Roberta Smith (New York Times) and Jerry Saltz (New York Magazine). They were in town at the invitation of Denver’s Clyfford Still Museum. (The photo here was taken from my seat.) What struck me most was not just how much art they see (a ton), but the wide variety of art that interests them. They go to show after show after show, and then they want to see more. They never tire of looking at art. Saltz confessed to looking for all-night galleries to satisfy their obsession. You might be tempted to discount critics,…
  • I Love Your Art But It’s Not For Me

    Alyson Stanfield
    12 Feb 2015 | 4:00 am
    You know the type. She attends your show and tells you what a wonderful artist you are. This makes you feel good. You’re happy for people to connect with your work this way. She comes to the next opening and gushes in a way that makes you blush. She raves repeatedly about your art. I love your work! she says. Yet, she never buys. She’s implying, I love your art, but it’s not for me. What gives? Exercise Your Courage Muscle Who knows why people don’t buy. Maybe they don’t dig that yellow speck in the lower left. Or maybe they just emptied their bank account to pay for a root canal.
  • Why Aren’t You Motivated?

    Alyson Stanfield
    5 Feb 2015 | 4:00 am
    I want to help you with your art business. Each blog post, class lesson, consultation, or live event is designed to help you get one step closer to your dream. In these formats … I can teach you what you should be doing to promote your art. I can teach you how to do things. I can teach you why it’s good to be doing these things. I can teach you about other artists getting good results. But … I cannot teach you how to get motivated to do the work. ©2014 Diane Gabriel, Young Girl With Icon, Nah Trang, Viet Nam. Pigment print. Used with permission. I’d go so far as to say that I…
  • Art Business Interest List on Facebook

    Alyson Stanfield
    1 Feb 2015 | 2:42 pm
    While you’re creating interest lists on Facebook to help you stay connected, how about adding an interest list for staying up-to-date on your art business. You could start by adding the Art Biz Coach page. Just sayin’. Here are the business pages on my art business interest list (just click that link to follow my list), though note that I also have individual profiles on my list as well. Please leave your favorite art business pages on Facebook in a comment here.
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    Cash Flow Analysis

  • Introducing SurvivalWare 2015

    survivalware
    18 Feb 2015 | 10:57 am
    The latest and greatest version of SurvivalWare has just been released! Thanks to all who attended the webinar, we hope you enjoyed it. For those who couldn’t make it, we put it online for you to watch and download. As always, contact us with any questions! 703-780-2044 http://www.survivalware.com/webinars.html
  • The A-3 Targets Exercise

    survivalware
    30 Sep 2014 | 4:30 am
    The A-3 Targets exercise is a great way to bring some discipline to your financial planning function.  A-3 is short for “Annual” and “3 Months”. Philip Campbell describes the process in a recent blog post.  
  • Financial Forecasting Webinar – October 14, 2014

    survivalware
    26 Sep 2014 | 6:20 am
            I’m excited to announce a brand new, free webinar on the power of financial forecasting. You will learn how to use financial forecasts and projections to enhance confidence, credibility and trust with everyone interested in (and invested in) the financial success of your company. Creating the forward looking view of financial performance is a surprisingly effective way for entrepreneurs (and CFOs) to play a more strategic and vital role in the future of your organization. Here’s what happens when you create clarity and insight using forecasts: You…
  • Small Data, Big Results

    survivalware
    24 Sep 2014 | 5:05 am
    It seems like you can’t turn around without reading yet another article about Big Data and how it is transforming our lives as business people and entrepreneurs.  Big Data is everywhere:  page views, visitors, clicks, eyeballs, cookies, the Twitter fire hose,  cross referenced databases – you name it – we are inundated.  A month or so ago there was an article in the Wall Street Journal about Data Scientists – the next Big Thing in occupations you wished you had gone into when you were first starting out.  Companies are paying $200,000 to $300,000 a year for the…
  • DrillDown – an essential tool for financial analysis

    survivalware
    8 Jul 2014 | 9:58 am
    It’s true that you don’t really appreciate something until it is taken away from you.  I experienced that earlier today with the DrillDown feature of SurvivalWare.  I’m working with a new customer to automate the loading of financial data for 60 to 70 freestanding locations.  We are using the Simple model as a first step, and as a result, each SurvivalWare line item has several accounts mapped to it.  I am using this customer as a test case to improve the ability of SurvivalWare to accept financial data from sources other than QuickBooks.  So in the course of fixing a…
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    dmiracle

  • 10 Clear Signs Your Website Needs Redesigning

    Dawud Miracle
    22 Feb 2015 | 2:54 pm
    It can be confusing to know exactly when your website needs redesigning. Yet, I’ve often found that if you’re even thinking about a new website, then it’s probably time. You’re well aware that your website is often the first thing people see and experience about your business. That’s certainly true if they find your through Google or social media. But it’s just as true if you’re getting referrals from past clients. Your website will almost always be the first thing people see about you and your business. Your website needs redesigning when you have…
  • 4 Simple Steps to Create Headlines People Will Read

    Dawud Miracle
    14 Aug 2014 | 10:50 am
    How do you write headlines people will read? Whether you’re writing blog posts, titles for your website pages or sales headlines for your landing page, you want to write headlines people will read. The reason should be simple – if your headlines don’t connect with them, they won’t ready the rest of your copy. Well, my friends over at QuickSprout created an excellent infographic to help you create headlines people will read. Think of this as your formula for writing great headlines. I want to point out a few things that will help you in creating headlines people will…
  • Do You Charge What You’re Worth?

    Dawud Miracle
    12 Aug 2014 | 7:47 am
    Charging what you’re worth can be a challenging thing. But does that mean you shouldn’t charge what you’re worth? This morning I had a conversation with a good friend who’s a life coach. I know him and his work very well and I’ve given him a lot of advice over the years. His business is successful – he’s nearly full with clients every month. Yet, he struggles to get his head above water financially. Now knowing his work I know that he’s grossly under charging for his coaching. Yet he’s torn about raising his prices. On the one hand, he…
  • Do You Do What You Do Because You Love What You Do?

    Dawud Miracle
    10 Aug 2014 | 9:49 pm
    I feel fortunate. I love what I do. And I get to work with people who love what I can do for them. Do you love what you do? Loving what I do is literally the cornerstone of my business. I can’t do it any other way. In times that I’ve tried to work in promising ventures that I don’t love I find my heart isn’t in it. When my heart’s not in it then I’m not going to do it well and my promising venture becomes a dud. If I’m not in love with what I do I can’t do it well. Dawud, what do you mean by ‘love?’ It begins when I get out of bed…
  • Website Owners: What’s Your Quiet Desperation?

    Dawud Miracle
    9 Aug 2014 | 3:54 am
    In Walden, Thoreau famously wrote: “The mass of men lead lives of quiet desperation. What is called resignation is confirmed desperation. From the desperate city you go into the desperate country, and have to console yourself with the bravery of minks and muskrats. A stereotyped but unconscious despair is concealed even under what are called the games and amusements of mankind. There is no play in them, for this comes after work. But it is a characteristic of wisdom not to do desperate things.” I recently reread Walden. And since I’m so often thinking about websites and…
 
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    Business of Software US

  • A Bumper Week of Google Hangouts | Derek Sivers and Jeff Szczepanski

    Joe Glover
    24 Feb 2015 | 10:11 am
    Following on from the successful Rand Fishkin Google Hangout, we have TWO Hangouts during the week commencing the 2nd March. The First Hangout will be on 3rd March 9AM GMT we host Derek Sivers – programmer, writer, entrepreneur, and student — though not in that order. He delivered a talk for the ages on ‘Philosophy of Customer Service’ which can be viewed below. It will be a fantastic opportunity to ask Derek anything related to giving a great customer experience. Join us here. The Second Hangout will be on 5th March, 3PM GMT. Jeff Szczepanski, COO at Stack Exchange,…
  • Jeff Szczepanski- The Developer’s Guide To Running Sales Teams

    Tanya Bobeckyj
    24 Feb 2015 | 7:48 am
    The second of two video releases in a day! Jeff ‘Tall Jeff’ Szczepanski from Stack Exchange delivers a talk on his experiences of what happens when you think about and manage sales like you would manage a great development team. We’re hosting Jeff and Paul Kenny for a Google Hangout on 5th March 2015 at 3PM GMT. Join us then for an opportunity to ask him anything as part of a live audience. Transcript below and slide deck here if you are short of time. ?   BoS in your inbox. Don't miss any more updates! Leave your email address (unsub anytime and we'll never sell your…
  • Derek Sivers – Philosophy of Customer Service

    Tanya Bobeckyj
    24 Feb 2015 | 7:01 am
    Derek Sivers delivers. Rhyming out of the way, Founder of CD Baby, Derek delivers a unique talk for BoS on the Philosophy six great mindsets for customer service, and how it can reap dividends, as it did for him at his own company. Derek will be having a Google Hangout with us on the 3rd March at 9 AM GMT. Don’t miss out! Transcript below BoS in your inbox. Don't miss any more updates! Leave your email address (unsub anytime and we'll never sell your details). CD Baby had lots of well funded competitors but after a few years they were all gone and we kind of dominated our niche of…
  • Lessons from Rand Fishkin: SEO, Social Media and Entrepreneurship | Google Hangout Summary

    Joe Glover
    19 Feb 2015 | 9:58 am
    “The days of build it and they will come… they are long gone” Sifting through the unsurmountable mountain of SEO content is hard. And confusing. This week we hosted Rand Fishkin, Co-Founder of Moz and Inbound.org, for a Google Hangout. In conjunction with our Co-Host, Dave Collins of Software Promotions, highlight after highlight of actionable SEO tips was delivered in what was an interesting, wide reaching conversation. This article summarises some of the key points, but be warned, this only touches the tip of the iceberg, check of the full video below to hear more about…
  • How To Launch Successful Products in 12 Hours | Video | Mikael Runhem

    Joe Glover
    18 Feb 2015 | 8:25 am
    The brilliant Mikael Runhem, CEO of Pergite Software AB and owner of the world’s best business cards spoke at BoS UK on ‘How to Launch Successful Products in 12 hours’. Listen to Mikael if you want new methods to build and test your products fast and thoroughly, and to reduce your exposure to duff ideas. Transcript below BoS in your inbox. Don't miss any more updates! Leave your email address (unsub anytime and we'll never sell your details). Mikael: Hi, my name is Mikael Runhem, and I’m not from around here. Any guesses where I’m from? Mikael: … Sweden! That’s not…
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    Rise of the Innerpreneur

  • Competing for a Better Me

    Tara Joyce
    26 Feb 2015 | 3:35 pm
    Can competing not help to better me, without needing to create conflict in my inner self and my outer world? It’s not competition itself that creates conflict in my inner being, but rather the intention behind that competition. Competing because I desire victory, and being a winner at the hands of another being a loser, undoubtedly creates conflict. For I have unconsciously decided that I am not enough, and that I’ll be more if someone else is less. Competition, in this intention, is an act of being better than others, and reducing myself. It’s an ego concept that invariably creates…
  • Fixed In Place

    Tara Joyce
    20 Feb 2015 | 9:33 am
    My lower mind is the part of my mental construct that demands for me to be a fixed thing. It desires definition and certainty. It desires to pin ME down. Whereas my higher mind understands the freedom I receive from being nobody. My higher mind sees the value of having no sense of self that is fixed. It has no desire to define ME. When I am free from this burden of desire, I am more wholly me. I am who I AM. Whereas my lower mind needs to attach to certain attributes; fortifying and grounding me — in my expertise, in my knowledgability, and in my desirability. It relishes defining me as a…
  • The Missing Pieces (of Poverty)

    Tara Joyce
    9 Feb 2015 | 11:01 am
    We’ve created a culture of leaving people feeling as though they’re missing something. We’ve created a collective belief that, as a community and as an individual, we are not whole, nor okay. We’ve created a commercial system that grows fat and comfortable on promoting these feelings of lack and fragmentation. We’ve bought the idea that we can consume something or someone that can leave us feeling more whole. In the midst of our chaos of un-wholeness, we’ve created deep poverty. More than lacking material resources, deep poverty lives in our feelings and…
  • A (Creative) Culture in Motion

    Tara Joyce
    27 Jan 2015 | 3:37 pm
    I received this intriguing question recently from a reader; “Do you know where this (Cultural Creative) concept stands today?” Where do we, the Cultural Creatives, stand today? From what I observe, we, and our ways of being and doing, are growing quietly. More and more of us are learning about “Cultural Creativity” and resonating with it, and feeling inspired to more deeply connect with their values and others who share them. I notice that “Cultural Creativity” seems to have grown far larger than the words Paul Ray used (in 2000) to describe this growing culture and…
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    Dr Jeff Cornwall

  • Architect as Entrepreneur

    Jeff Cornwall
    3 Mar 2015 | 6:44 am
    The Entrepreneurial Mind : Jamie Pfeffer- Pfeffer Torode Architecture TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Architect as Entrepreneur appeared first on Dr Jeff Cornwall.
  • From Wall Street to Social Entrepreneur

    Jeff Cornwall
    20 Feb 2015 | 7:09 am
    The Entrepreneurial Mind : Mia Howard- Intrepid College Prep TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post From Wall Street to Social Entrepreneur appeared first on Dr Jeff Cornwall.
  • Finding a Niche in a Mature Industry

    Jeff Cornwall
    19 Feb 2015 | 7:06 am
    The Entrepreneurial Mind : Matt Tant- Relode TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Finding a Niche in a Mature Industry appeared first on Dr Jeff Cornwall.
  • Bootstrapping Entrepreneur in the Music Industry

    Jeff Cornwall
    18 Feb 2015 | 7:05 am
    The Entrepreneurial Mind : Ben Cooper, Ben Cooper Productions, bootstraps his way through the music industry TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Bootstrapping Entrepreneur in the Music Industry appeared first on Dr Jeff Cornwall.
  • Virtual Company

    Jeff Cornwall
    17 Feb 2015 | 6:34 am
    The Entrepreneurial Mind : Luke Stokes, co-founder of FoxyCart, talks about building a virtual company with a global reach. TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Virtual Company appeared first on Dr Jeff Cornwall.
 
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    The Small Business Watchdog

  • February 2015 Issue of The Small Business Advocate Newsletter Released

    BrookeNelson
    20 Feb 2015 | 8:57 am
    The Office of Advocacy has released the February 2015 issue of The Small Business Advocate newsletter. This edition features Advocacy’s newly released Small Business Profiles for the States and Territories, and includes the United States profile in full. In addition, the newsletter contains regulatory news and a summary of the Report on the Regulatory Flexibility Act FY 2014. The newsletter can be found on Advocacy’s website here. In This Issue: Economic News Small Business Profiles Offer Valuable Insight into States’ Economies, 1 U.S. Small Business Profile, 3 Regulatory News…
  • Small Business Profiles Offer Valuable Insight into States’ Economies

    BrookeNelson
    2 Feb 2015 | 10:26 am
    The Office of Advocacy released a new report, Small Business Profiles for the States and Territories, an annual snapshot of state-level small business activity which includes information on the number of firms, employment, demographics and other topics using the most recently available government data. “The United States’ 28.4 million small businesses play a vital role in our economy,” said Christine Kymn, Advocacy’s chief economist and director of economic research. “Small businesses represent 99.7 percent of all U.S. businesses with employees and employ about 56…
  • Federal Agency Compliance with the Regulatory Flexibility Act Saved Small Businesses at Least $4.8 Billion in FY 2014

    BrookeNelson
    23 Jan 2015 | 8:46 am
    The Office of Advocacy has released the Report on the Regulatory Flexibility Act FY 2014. The report is a requirement of the Regulatory Flexibility Act (RFA), which directs the Chief Counsel for Advocacy to monitor federal agency compliance with the RFA and report on it at least annually. This year’s report finds that the Office of Advocacy’s efforts at ensuring RFA compliance helped save small entities at least $4.8 billion in first-year regulatory costs in FY 2014, while ensuring that agencies were able to meet their regulatory goals. The report can be found here: Report on the…
  • January 2015 Issue of The Small Business Advocate Newsletter Released

    BrookeNelson
    20 Jan 2015 | 8:59 am
    The Office of Advocacy has released the January 2015 issue of The Small Business Advocate newsletter. This edition features a roundup of the new leadership of the Congressional small business committees. The message from Chief Counsel for Advocacy Winslow Sargeant details his accomplishments during his tenure at the Office of Advocacy. In addition, a recent SBREFA panel on infectious diseases submits its final report to OSHA. The newsletter can be found on Advocacy’s website here. In This Issue: Legislative News New Congress Brings New Leadership to Small Business Committee, 1 Message…
  • Office of Advocacy Releases the Annual Report of the Office of Economic Research, FY 2014

    BrookeNelson
    15 Jan 2015 | 8:51 am
    The Office of Advocacy has released the Annual Report of the Office of Economic Research, FY 2014. In fiscal year 2014, Advocacy produced 23 contract and internal research reports on a variety of topics including access to capital, employment, environment, minority-and women-owned businesses, procurement, retirement, taxation and veterans. This annual report provides details about and a link to each of OER’s publications from FY 2014. The full report can be found on Advocacy’s website here.
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    PaySimple Blog

  • Does Your Small Business Practice Secure Email?

    Lisa Hephner
    3 Mar 2015 | 6:00 am
    Email mistakes happen, and they happen to all of us. Who can truly say that they have never replied to all instead of to an individual, accidentally selected the wrong auto-fill email address, mistakenly included confidential personal information in an email, or made a typo that completely changed (for the worse!) the meaning of the message. According to a recent SilverSky study, just about everyone can say it, but that doesn’t actually make it true. The report found that 98% of employees surveyed thought that their email habits were as secure as or more secure than their colleagues. The…
  • As We Let Our Own Light Shine

    Eric Remer
    2 Mar 2015 | 8:01 am
    I was recently in a meeting with a group of trusted friends and we were directed by the group moderator to tell one person in the room “when you do x it inspires me, and when you do y it does the exact opposite.” When it was my turn I chose one of the guys in the group with whom I am very close and deeply admire.  I told him how much I appreciate our open, honest and completely real conversations.  Regardless of the subject, I know I can share anything with him and get amazing feedback with no judgment and no bullshit. I finished my feedback by letting him know that although he…
  • Reads of the Week – Feb 27th

    Kristin Piccirillo
    27 Feb 2015 | 8:00 am
    We know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments. ________________ We are deep in the midst of tax season for businesses and personal returns, so this first article is top of mind for many. How to lower your business tax bill has some great considerations for every business owner and options many can take advantage of. Taxes take time and your time is valuable to you and your business. Here are 7 core beliefs of time managers and how to…
  • Highlights of the February 2015 Small Business Administration Report on the Current State of Small Business Activity

    Lisa Hephner
    24 Feb 2015 | 6:00 am
    The Office of Advocacy, an independent division of the U.S Small Business Administration (SBA), recently release the February 2015 edition of their Small Business Profiles for the States and Territories report. The report provides data about the overall U.S. economy, data on U.S. small businesses as a whole, and reports on small businesses in each U.S state, territory, and the District of Columbia. The report provides interesting statistics on small business activity, including job creation, leading small business industries, small business exporting, and small business demographics. (The…
  • What Do You Really Want?

    Eric Remer
    23 Feb 2015 | 9:58 am
    As I was driving my 6-year-old son to his soccer practice, I asked him if he wanted to play professional soccer one day.  I preempted his answer with a well-intended “fatherly statement.” Me:  You really can do absolutely anything you want in this journey. Son:  No I can’t dad. Me:   Actually you can. Son:  No dad, actually I can’t.  Can I play Xbox all day, eat junk food, say bad words, and hit my sister? Me: Well… Son:  No dad.  I can’t.  So I can’t do anything I want. Outside of the fact that I was completely and impressively outsmarted by a…
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    The Shoeboxed Blog

  • Our New QuickBooks Online Integration is Here

    Emily Farrar
    17 Feb 2015 | 6:45 am
    Do you use QuickBooks Online with Shoeboxed? Well, we’ve got some great news for you! We’re thrilled to announce that our brand new integration with QuickBooks Online is live and available for use in your online account. The updated integration features a brand new app that connects Shoeboxed with QuickBooks Online using our new API, which is awesome because: You don’t need to wait for the export to complete! We’ll email you when it’s done (or if there were any errors) so you can get back to your to-do list in the meantime. We now keep track of which receipts…
  • We’re Moving!

    Emily Farrar
    16 Feb 2015 | 10:39 am
    Today, we’re thrilled to share some exciting news: We’re moving from our current location to an awesome new office that will allow us to to continue to grow! American Underground @ Main. Our office is still under construction, but stay tuned for photos once we’ve moved in! Our sales, marketing, product, customer support and executive teams will be moving to the American Underground at Main Street as the anchor tenant of their largest hub in downtown Durham. We can’t wait to join the awesome community of entrepreneurs and startups and thrive on the energy that American…
  • Announcing Our New CSV Export

    Emily Farrar
    12 Feb 2015 | 11:40 am
    We just released a brand new CSV export that we think you’re going to love! This new export works the same way as our updated PDF export. Here’s how to do it: From your receipt table, select the receipts you want to include in the report. Click Export Selected then choose CSV. Enter your email address (or the email address of whoever you want to send the report to) and click Export to CSV. And that’s it! The report will be sent to the email address(es) you entered – and we’ll even remember who you sent it to for next time. Once you’ve received the…
  • How One High-Growth Startup Uses Shoeboxed to Sustain Their Momentum

    Emily Farrar
    4 Feb 2015 | 2:00 pm
    With Shoeboxed, there has never been one “best” way to use our service to stay organized. And after processing over a billion dollars of expense data since 2007, we say that from years of firsthand experience! Shoeboxed takes enormous pride in serving clients from around the country and across the globe, all of whom use our service in a myriad of ways to fulfill a whole host of organizational needs in both their personal and professional lives. As attorneys, our product is time, and Shoeboxed helps us save money by saving us time. -Brandon Gaines Introducing: Brandon Gaines…
  • How can I get my documents to Shoeboxed? A 2015 Refresher

    Emily Farrar
    20 Jan 2015 | 8:25 am
    As we head into a new year, we know that your workflows may have changed. Whether you live for inbox zero or are always on the go, we have a method of getting your documents to us quickly and easily. We constantly strive to offer new solutions to make your life easier and more productive! Here’s a quick recap of all the ways you can send your documents to Shoeboxed for processing. Gmail Receipt Sync: The first set-it-and-forget-it, automatic receipt processor! Simply link your Gmail account to Shoeboxed, and we’ll spot incoming receipts and automatically process them into…
 
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    Business Pundit

  • Laid Off [Cartoon]

    Jerry King
    4 Mar 2015 | 1:29 pm
    “When this company lays you off, you leave everything at the front desk. And I mean everything.”
  • 10 States Where Tourism is Big Business

    Gerri
    2 Mar 2015 | 11:50 am
    Image Source Travel plays a huge role in the American economy. Spring is right around the corner and for parents of school children and college students alike, that often means a Spring Break trip is looming in the future. It seems in the blink of an eye after that summer vacation is on the horizon, and that is another huge travel opportunity for a lot of people. Of course these, and other holidays, are only a small portion of the travel industry. There’s also business travel which helps keep the hotels, airlines, car rentals, and gas stations doing business. Lets check out which states…
  • A Ton of Coffee [Cartoon]

    Jerry King
    26 Feb 2015 | 8:17 am
    “No, I didn’t gain weight. To get me through the day, I drank a ton of coffee.”
  • Fortune 500 Company [Cartoon]

    Jerry King
    24 Feb 2015 | 8:02 pm
    “I consider this a Fortune 500 company. Mainly because we only made $500 last year.”
  • One Man’s Trash Is Another Man’s Business Opportunity

    Gerri
    23 Feb 2015 | 9:10 am
    Image Source Many people remember making play telephones from two empty soup cans with a string connecting them during childhood. Perhaps it’s this kind of creativity with what was normally garbage served as a business inspiration for some of these later resurrected garbage goods. It’s time to get trashy and check out ten awesome trash to cash moneymakers.
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    Triple Pundit: People, Planet, Profit

  • Ford Announces E-Bikes for Urban Commutes

    Jan Lee
    4 Mar 2015 | 3:00 am
    Ford's new e-bike prototypes do just about everything but steer the bike and serve you coffee. The two models, which were unveiled at the Mobile World Congress this week, are designed for commutes that rely on more than one mode of transport. Riders type in the destination and the preferences, and the bike figures the route. Getting to work sustainably just keeps getting easier and easier...
  • New Partnership Promises Biodegradable Microbeads

    Leon Kaye
    4 Mar 2015 | 2:30 am
    The plastic microbeads used in many personal care products harm marine life and have already been banned in three states. Metabolix and Honeywell are working on manufacturing microbeads that biodegrade and release no toxins into the environment.
  • Three Megatrends That Suggest the ‘Time is Now’ for Clean Tech

    3p Contributor
    4 Mar 2015 | 2:00 am
    "The Winning of the Carbon War" will be downloadable for free and released in a 10-part series month-by-month through to the last day of the Paris climate summit in December 2015.
  • The Renewable Energy Juggernaut Gains Momentum

    3p Contributor
    4 Mar 2015 | 2:00 am
    The Fraunhofer Institute for Solar Energy Systems, a think tank based in Freiberg, Germany, sees solar energy on track to become cheaper than coal- or natural-gas fired electricity in many countries by 2025.
  • Healthy Corners Program Tackles Urban Food Deserts

    Leon Kaye
    4 Mar 2015 | 1:45 am
    The Healthy Corners program distributes fresh produce to small corner stores in 'food deserts' that can try selling it at a profit with almost no financial risk. Although the program is poised to have a big impact on D.C., some question whether or not food deserts -- or areas lacking grocery stores -- really affect residents' health.
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  • Two little words on a t-shirt changed her life

    4 Mar 2015 | 1:41 pm
    Two little words on a t-shirt changed her lifeFree AgencyYael Cohen Braun designed a special top for her mom who was suffering from breast cancer -- and her powerful message caught on.Controversial language she usedMore from MAKERSMAKERS launches in CanadaDr. Malhotra, 'Angel of the North'
  • US makes final decision in Ferguson case

    4 Mar 2015 | 1:41 pm
    US makes final decision in Ferguson caseAPThe Justice Department said Wednesday whether it would prosecute former police officer Darren Wilson in the killing of Michael Brown.Scathing report also released More headlines Man taunts police on FacebookA look at Pasco police protests
  • Lisa Rinna lunges at co-star's throat

    4 Mar 2015 | 1:41 pm
    Lisa Rinna lunges at co-star's throat APA vicious fight broke out on Tuesday night's 'RHOBH' episode that makes Teresa Giudice's table-flipping look mild-mannered. Co-star's words that enraged her More to see'Shark Tank' star gets divorcedClooney admits Amal is smarter
  • New details emerge in death of Buddy Holly

    4 Mar 2015 | 1:41 pm
    New details emerge in death of Buddy HollyAlamyThe National Transportation Safety Board could reopen its probe into the 1959 plane crash that killed the legendary musician.Possibilities they may exploreMore to seeCatwoman revealed as bisexualCee Lo Green is off probation
  • Court's ruling could raise cost of health care

    4 Mar 2015 | 1:41 pm
    Court's ruling could raise cost of health careGettyThe Supreme Court heard a crucial case Wednesday, and its decision may wildly change Obamacare and increase prices for millions. Four words entire case hinges onMore to readPutin called 'stone-cold killer'Pakistani man guilty in bomb plot
 
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  • Two little words on a t-shirt changed her life

    4 Mar 2015 | 1:41 pm
    Two little words on a t-shirt changed her lifeFree AgencyYael Cohen Braun designed a special top for her mom who was suffering from breast cancer -- and her powerful message caught on.Controversial language she usedMore from MAKERSMAKERS launches in CanadaDr. Malhotra, 'Angel of the North'
  • US makes final decision in Ferguson case

    4 Mar 2015 | 1:41 pm
    US makes final decision in Ferguson caseAPThe Justice Department said Wednesday whether it would prosecute former police officer Darren Wilson in the killing of Michael Brown.Scathing report also released More headlines Man taunts police on FacebookA look at Pasco police protests
  • Lisa Rinna lunges at co-star's throat

    4 Mar 2015 | 1:41 pm
    Lisa Rinna lunges at co-star's throat APA vicious fight broke out on Tuesday night's 'RHOBH' episode that makes Teresa Giudice's table-flipping look mild-mannered. Co-star's words that enraged her More to see'Shark Tank' star gets divorcedClooney admits Amal is smarter
  • New details emerge in death of Buddy Holly

    4 Mar 2015 | 1:41 pm
    New details emerge in death of Buddy HollyAlamyThe National Transportation Safety Board could reopen its probe into the 1959 plane crash that killed the legendary musician.Possibilities they may exploreMore to seeCatwoman revealed as bisexualCee Lo Green is off probation
  • Court's ruling could raise cost of health care

    4 Mar 2015 | 1:41 pm
    Court's ruling could raise cost of health careGettyThe Supreme Court heard a crucial case Wednesday, and its decision may wildly change Obamacare and increase prices for millions. Four words entire case hinges onMore to readPutin called 'stone-cold killer'Pakistani man guilty in bomb plot
  • add this feed to my.Alltop

  • Two little words on a t-shirt changed her life

    4 Mar 2015 | 1:41 pm
    Two little words on a t-shirt changed her lifeFree AgencyYael Cohen Braun designed a special top for her mom who was suffering from breast cancer -- and her powerful message caught on.Controversial language she usedMore from MAKERSMAKERS launches in CanadaDr. Malhotra, 'Angel of the North'
  • US makes final decision in Ferguson case

    4 Mar 2015 | 1:41 pm
    US makes final decision in Ferguson caseAPThe Justice Department said Wednesday whether it would prosecute former police officer Darren Wilson in the killing of Michael Brown.Scathing report also released More headlines Man taunts police on FacebookA look at Pasco police protests
  • Lisa Rinna lunges at co-star's throat

    4 Mar 2015 | 1:41 pm
    Lisa Rinna lunges at co-star's throat APA vicious fight broke out on Tuesday night's 'RHOBH' episode that makes Teresa Giudice's table-flipping look mild-mannered. Co-star's words that enraged her More to see'Shark Tank' star gets divorcedClooney admits Amal is smarter
  • New details emerge in death of Buddy Holly

    4 Mar 2015 | 1:41 pm
    New details emerge in death of Buddy HollyAlamyThe National Transportation Safety Board could reopen its probe into the 1959 plane crash that killed the legendary musician.Possibilities they may exploreMore to seeCatwoman revealed as bisexualCee Lo Green is off probation
  • Court's ruling could raise cost of health care

    4 Mar 2015 | 1:41 pm
    Court's ruling could raise cost of health careGettyThe Supreme Court heard a crucial case Wednesday, and its decision may wildly change Obamacare and increase prices for millions. Four words entire case hinges onMore to readPutin called 'stone-cold killer'Pakistani man guilty in bomb plot
  • add this feed to my.Alltop

  • Two little words on a t-shirt changed her life

    4 Mar 2015 | 1:41 pm
    Two little words on a t-shirt changed her lifeFree AgencyYael Cohen Braun designed a special top for her mom who was suffering from breast cancer -- and her powerful message caught on.Controversial language she usedMore from MAKERSMAKERS launches in CanadaDr. Malhotra, 'Angel of the North'
  • US makes final decision in Ferguson case

    4 Mar 2015 | 1:41 pm
    US makes final decision in Ferguson caseAPThe Justice Department said Wednesday whether it would prosecute former police officer Darren Wilson in the killing of Michael Brown.Scathing report also released More headlines Man taunts police on FacebookA look at Pasco police protests
  • Lisa Rinna lunges at co-star's throat

    4 Mar 2015 | 1:41 pm
    Lisa Rinna lunges at co-star's throat APA vicious fight broke out on Tuesday night's 'RHOBH' episode that makes Teresa Giudice's table-flipping look mild-mannered. Co-star's words that enraged her More to see'Shark Tank' star gets divorcedClooney admits Amal is smarter
  • New details emerge in death of Buddy Holly

    4 Mar 2015 | 1:41 pm
    New details emerge in death of Buddy HollyAlamyThe National Transportation Safety Board could reopen its probe into the 1959 plane crash that killed the legendary musician.Possibilities they may exploreMore to seeCatwoman revealed as bisexualCee Lo Green is off probation
  • Court's ruling could raise cost of health care

    4 Mar 2015 | 1:41 pm
    Court's ruling could raise cost of health careGettyThe Supreme Court heard a crucial case Wednesday, and its decision may wildly change Obamacare and increase prices for millions. Four words entire case hinges onMore to readPutin called 'stone-cold killer'Pakistani man guilty in bomb plot
 
  • add this feed to my.Alltop

  • Two little words on a t-shirt changed her life

    4 Mar 2015 | 1:41 pm
    Two little words on a t-shirt changed her lifeFree AgencyYael Cohen Braun designed a special top for her mom who was suffering from breast cancer -- and her powerful message caught on.Controversial language she usedMore from MAKERSMAKERS launches in CanadaDr. Malhotra, 'Angel of the North'
  • US makes final decision in Ferguson case

    4 Mar 2015 | 1:41 pm
    US makes final decision in Ferguson caseAPThe Justice Department said Wednesday whether it would prosecute former police officer Darren Wilson in the killing of Michael Brown.Scathing report also released More headlines Man taunts police on FacebookA look at Pasco police protests
  • Lisa Rinna lunges at co-star's throat

    4 Mar 2015 | 1:41 pm
    Lisa Rinna lunges at co-star's throat APA vicious fight broke out on Tuesday night's 'RHOBH' episode that makes Teresa Giudice's table-flipping look mild-mannered. Co-star's words that enraged her More to see'Shark Tank' star gets divorcedClooney admits Amal is smarter
  • New details emerge in death of Buddy Holly

    4 Mar 2015 | 1:41 pm
    New details emerge in death of Buddy HollyAlamyThe National Transportation Safety Board could reopen its probe into the 1959 plane crash that killed the legendary musician.Possibilities they may exploreMore to seeCatwoman revealed as bisexualCee Lo Green is off probation
  • Court's ruling could raise cost of health care

    4 Mar 2015 | 1:41 pm
    Court's ruling could raise cost of health careGettyThe Supreme Court heard a crucial case Wednesday, and its decision may wildly change Obamacare and increase prices for millions. Four words entire case hinges onMore to readPutin called 'stone-cold killer'Pakistani man guilty in bomb plot
  • add this feed to my.Alltop

  • Two little words on a t-shirt changed her life

    4 Mar 2015 | 1:41 pm
    Two little words on a t-shirt changed her lifeFree AgencyYael Cohen Braun designed a special top for her mom who was suffering from breast cancer -- and her powerful message caught on.Controversial language she usedMore from MAKERSMAKERS launches in CanadaDr. Malhotra, 'Angel of the North'
  • US makes final decision in Ferguson case

    4 Mar 2015 | 1:41 pm
    US makes final decision in Ferguson caseAPThe Justice Department said Wednesday whether it would prosecute former police officer Darren Wilson in the killing of Michael Brown.Scathing report also released More headlines Man taunts police on FacebookA look at Pasco police protests
  • Lisa Rinna lunges at co-star's throat

    4 Mar 2015 | 1:41 pm
    Lisa Rinna lunges at co-star's throat APA vicious fight broke out on Tuesday night's 'RHOBH' episode that makes Teresa Giudice's table-flipping look mild-mannered. Co-star's words that enraged her More to see'Shark Tank' star gets divorcedClooney admits Amal is smarter
  • New details emerge in death of Buddy Holly

    4 Mar 2015 | 1:41 pm
    New details emerge in death of Buddy HollyAlamyThe National Transportation Safety Board could reopen its probe into the 1959 plane crash that killed the legendary musician.Possibilities they may exploreMore to seeCatwoman revealed as bisexualCee Lo Green is off probation
  • Court's ruling could raise cost of health care

    4 Mar 2015 | 1:41 pm
    Court's ruling could raise cost of health careGettyThe Supreme Court heard a crucial case Wednesday, and its decision may wildly change Obamacare and increase prices for millions. Four words entire case hinges onMore to readPutin called 'stone-cold killer'Pakistani man guilty in bomb plot
  • add this feed to my.Alltop

  • Two little words on a t-shirt changed her life

    4 Mar 2015 | 1:41 pm
    Two little words on a t-shirt changed her lifeFree AgencyYael Cohen Braun designed a special top for her mom who was suffering from breast cancer -- and her powerful message caught on.Controversial language she usedMore from MAKERSMAKERS launches in CanadaDr. Malhotra, 'Angel of the North'
  • US makes final decision in Ferguson case

    4 Mar 2015 | 1:41 pm
    US makes final decision in Ferguson caseAPThe Justice Department said Wednesday whether it would prosecute former police officer Darren Wilson in the killing of Michael Brown.Scathing report also released More headlines Man taunts police on FacebookA look at Pasco police protests
  • Lisa Rinna lunges at co-star's throat

    4 Mar 2015 | 1:41 pm
    Lisa Rinna lunges at co-star's throat APA vicious fight broke out on Tuesday night's 'RHOBH' episode that makes Teresa Giudice's table-flipping look mild-mannered. Co-star's words that enraged her More to see'Shark Tank' star gets divorcedClooney admits Amal is smarter
  • New details emerge in death of Buddy Holly

    4 Mar 2015 | 1:41 pm
    New details emerge in death of Buddy HollyAlamyThe National Transportation Safety Board could reopen its probe into the 1959 plane crash that killed the legendary musician.Possibilities they may exploreMore to seeCatwoman revealed as bisexualCee Lo Green is off probation
  • Court's ruling could raise cost of health care

    4 Mar 2015 | 1:41 pm
    Court's ruling could raise cost of health careGettyThe Supreme Court heard a crucial case Wednesday, and its decision may wildly change Obamacare and increase prices for millions. Four words entire case hinges onMore to readPutin called 'stone-cold killer'Pakistani man guilty in bomb plot
 
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  • Two little words on a t-shirt changed her life

    4 Mar 2015 | 1:41 pm
    Two little words on a t-shirt changed her lifeFree AgencyYael Cohen Braun designed a special top for her mom who was suffering from breast cancer -- and her powerful message caught on.Controversial language she usedMore from MAKERSMAKERS launches in CanadaDr. Malhotra, 'Angel of the North'
  • US makes final decision in Ferguson case

    4 Mar 2015 | 1:41 pm
    US makes final decision in Ferguson caseAPThe Justice Department said Wednesday whether it would prosecute former police officer Darren Wilson in the killing of Michael Brown.Scathing report also released More headlines Man taunts police on FacebookA look at Pasco police protests
  • Lisa Rinna lunges at co-star's throat

    4 Mar 2015 | 1:41 pm
    Lisa Rinna lunges at co-star's throat APA vicious fight broke out on Tuesday night's 'RHOBH' episode that makes Teresa Giudice's table-flipping look mild-mannered. Co-star's words that enraged her More to see'Shark Tank' star gets divorcedClooney admits Amal is smarter
  • New details emerge in death of Buddy Holly

    4 Mar 2015 | 1:41 pm
    New details emerge in death of Buddy HollyAlamyThe National Transportation Safety Board could reopen its probe into the 1959 plane crash that killed the legendary musician.Possibilities they may exploreMore to seeCatwoman revealed as bisexualCee Lo Green is off probation
  • Court's ruling could raise cost of health care

    4 Mar 2015 | 1:41 pm
    Court's ruling could raise cost of health careGettyThe Supreme Court heard a crucial case Wednesday, and its decision may wildly change Obamacare and increase prices for millions. Four words entire case hinges onMore to readPutin called 'stone-cold killer'Pakistani man guilty in bomb plot
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    Business News Headlines - Yahoo! News

  • What to Say to Get Your Way

    4 Mar 2015 | 1:33 pm
    We talk a lot about nonverbal techniques at Science of People, but there are some amazing verbal strategies you can use to master your people skills.Whether we realize it or not we are constantly pitching. We are pitching our ideas to colleagues, projects to clients or elevator pitches to others at networking events.We want our pitches to be...
  • NVIDIA's got a new GPU monster, and it's called Titan X

    4 Mar 2015 | 1:31 pm
    NVIDIA just announced the Titan X, its latest powerhouse graphics card, at Epic Game's GDC session this morning. And boy, it sounds like a monster: According to NVIDIA CEO Jen-Hsun Huang, it's now the ...
  • Valve's final Steam Controller is still missing something

    4 Mar 2015 | 1:20 pm
  • U.S. oil rises, Brent pares losses on Iran news

    4 Mar 2015 | 1:16 pm
    By Barani Krishnan NEW YORK (Reuters) - U.S. oil futures rose on Wednesday and benchmark Brent pared losses as OPEC member Iran stressed that it opposed a timeline for a freeze on nuclear activities, news that helped crude rebound from an early slide tied to swelling U.S. stockpiles. Comments from Saudi Arabia's oil minister that prices ought to stabilize from the selloff of recent months also helped put a floor under prices, dealers said. Some drew encouragement from the Federal Reserve's Beige Book report anticipating cuts in capital expenditure for oil and gas producers in…
  • FBN Picks Up Second Season of Hit New Show 'Strange Inheritance'

    4 Mar 2015 | 1:15 pm
    FOX Business Network (FBN) has picked up a second season of the hit new primetime program Strange Inheritance, announced Bill Shine, senior executive vice president of FBN and FOX News Channel (FNC).
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    The Retail Doctor Blog

  • Customer Service Is About Listening To Customers, Not Throwing Money At Them

    24 Feb 2015 | 5:30 am
    It’s a long slog from Albany to Vegas, even with upgraded flights.
  • Best Cross Selling Sales Tips for Retailers

    19 Feb 2015 | 5:30 am
    Cross selling is the art of suggesting additional, complementary items to someone who has already decided on a purchase.
  • Retail Success Within Reach: Why CEOs Must Embrace Sales Training

    18 Feb 2015 | 5:30 am
    If you’re the CEO of a retail chain, the sales environment looks pretty scary right now. Hardly a week goes by without news of another once-successful chain closing its doors. Last week it was Jack Spade, the 22-year old offshoot of Kate Spade. The chains that remain open are still reporting sluggish sales, despite an improving economy. While many solutions have been suggested, a lot of them are impractical or simply fail to address the underlying problems. And those problems are best summed up with the title of the 90's movie...
  • 3 UpSelling Tips for Retailers

    17 Feb 2015 | 5:30 am
    Upselling is about challenging customer preconceptions and getting them to see the value behind every product you sell. Most customers aren’t cheap, they’ve simply adopted a mindset that most products are of comparable quality. A shirt is a shirt. A pair of jeans is a pair of jeans. An umbrella is an umbrella. That is until those shirt buttons break when being fastened, or the jeans shrink after one wash, or the umbrella falls apart in a heavy downpour. After customers have had these types of experiences, they turn to more expensive brand name items, not because of the name, but because…
  • Are You Desperately Marketing Your Business With Daily Deals Like Groupon? Stop It

    15 Feb 2015 | 12:37 pm
    I received an email the other day regarding marketing that said, “I've been doing business with Groupon and they've basically become my partner. I am trying to find ways to convert referrals to customers, but can't seem to find the right bait. Its been exhausting. I was hoping you could give some advice and help save my business from the daily deals. When we started the business several years ago it seemed like a really good idea, but since then it is though we can’t escape their grasp.” As I read it I thought, aren’t we done with daily deals yet? Groupon just reported it’s…
 
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    Business Insider

  • How a 40-year-old radio DJ from Florida became a Snapchat star

    Maya Kosoff
    4 Mar 2015 | 1:56 pm
    YouTube, Vine, and Instagram all have super-famous stars, people that have leveraged the platform to gain a following and even make money.  Snapchat users recently started to follow suit. One of these people is Mark Kaye, the host of the first-ever Snapchat talk show. Kaye's show, Talkin' Snap, airs every Monday and Thursday on his Snapchat Story at 5 pm EST. He uses the show to interview famous Snapchat artists, including Shaun McBride (better known on Snapchat by his username, Shonduras) and Evan Garber, as well as musical artists that come through the radio station where Kaye DJs, in…
  • 12 things you should tell your kids about their family budget

    Guerrilla Parenting
    4 Mar 2015 | 1:53 pm
    This post is a first look at the new book Guerrilla Parenting: How to Raise An Entrepreneur, available on March 12.So much is gained by your children seeing your struggle and your effort to organize the home finances. These are real things, real issues that kids need to experience and understand how ever they possibly can. By doing this they can become more sensitive to how money is spent, what things cost, and that money does not grow on trees. Yes, I know many parents tell their kids that money doesn't grow on trees, but how many really explain it with a little…
  • This legend of venture capital just explained how to become a VC

    Sam Colt
    4 Mar 2015 | 1:52 pm
    John Doerr has some counterintuitive advice for aspiring VCs: Don't join a venture capital firm. Doerr was testifying in Ellen Pao's gender discrimination suit against Kleiner Perkins. After testimony, the jury asked him questions to figure out how easy it is to learn to be a VC, and whether there's a class you can take or training you can get. "My advice for people who want to be in the VC industry is to forget about it," he said. Doerr — who has led investments in companies like Netscape, Google, Amazon, and Twitter — is one of the best VCs ever. He's up there with…
  • 10 things Samsung's new Galaxy phones can do that the iPhone can't

    Lisa Eadicicco
    4 Mar 2015 | 1:52 pm
    Samsung took a totally different approach with its new Galaxy S6 phones. Rather than cramming tons of new features into the phones, the company improved on a few core elements like design, build quality, the fingerprint sensor, and more.  Samsung may not have added as many new features to its latest Galaxy phones as it has with previous devices, but there are quite a few things the S6 and S6 Edge can do that the iPhone can't.1. You can use the Galaxy S6 and S6 Edge to make payments at any store with a credit card reader using Samsung Pay. Apple Pay, which is compatible with the iPhone 6…
  • Stock market valuations don't matter until they matter

    Jonathan Garber
    4 Mar 2015 | 1:50 pm
    FA Insights is a daily newsletter from Business Insider that delivers the top news and commentary for financial advisors. Stocks are rallying despite the drop in earnings expectations (Charles Schwab) Charles Schwab Chief Investment Strategist Liz Ann Sonders notes, "History shows that market valuation doesn’t necessarily matter…until it does." S&P 500 forward earnings-per-share growth has turned negative in part because of the strong dollar, the drop in oil prices (for energy companies), and an uptick in wages. While this typically happens in recessions, Sonders says, "I…
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    HBR.org

  • Your Coaching Is Only as Good as Your Follow-Up Skills

    Harvard Business Review Staff
    4 Mar 2015 | 8:00 am
    No matter how successful a coaching session feels while it’s underway, if it doesn’t lead to change after it’s over, it hasn’t been effective. Unfortunately, too many managers don’t adequately follow through and thereby squander the important time they’ve invested in coaching. You can make the process more effective by adopting these practices after every session. Use this list of tips and questions to help you track the progress of everyone you’re coaching. It will help you offer meaningful support in follow-up meetings, as well…
  • Zombie Projects: How to Find Them and Kill Them

    Scott Anthony
    4 Mar 2015 | 7:00 am
    “You will never find them,” said a senior leader in a multibillion-dollar IT company. The “them” the leader was referring to were zombie projects: the nefarious enemies of well-intentioned innovation efforts around the globe. Zombies are projects that, for any number of reasons, fail to fulfill their promise and yet keep shuffling along, sucking up resources without any real hope of having a meaningful impact on the company’s strategy or revenue prospects.   We had suggested that at least one reason why the company was struggling to successfully…
  • Team Leaders Need Better Data, Faster

    Marcus Buckingham
    4 Mar 2015 | 6:00 am
    Study performance inside any organization and one finding leaps out at you. It’s one of those revelations that is at once obvious and surprising, the sort of discovery that’s as clear as day, and yet makes you realize that you’ve never seen it written about in the business press. This discovery is range—that is, variation in performance between two teams in the same organization doing precisely the same kind of work. Whether that performance is measured as per-person productivity, quality, employee engagement, customer satisfaction, accidents on the job, or lost…
  • What To Do When the Boss Gives You Baseless Feedback

    Jack Zenger
    4 Mar 2015 | 5:00 am
    Suppose you’re a customer service manager and you’re getting chewed out by your boss, the head of customer service. He’s heard from a key customer who’s unhappy about answers he’s received to a request for product modifications. Naturally, he’s not pleased to be on that end of the call. He probably hasn’t made any inquiries into what might have gone wrong. Nevertheless, he assumes it’s your fault, that you’ve treated the customer poorly and now have seriously damaged the company’s relationship with him. You don’t agree. From…
  • 7 Ways to Capture Someone’s Attention

    Ben Parr
    3 Mar 2015 | 9:00 am
    Your long-term success depends on winning the attention of others. If your boss doesn’t notice your work, how will you get a promotion? If your team doesn’t listen to you, how can you lead effectively? And if you can’t capture the attention of clients, how does your business or career survive? “Attention is the most important currency that anybody can give you,” Steve Rubel of Edelman once told me. “It’s worth more than money, possessions or things.” But very few people know the science behind captivating others. That’s why I spent two…
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    Women Entrepreneurs GROW Global

  • Women Who Export Earn More, Employ More and Are More Productive

    Laurel J. Delaney
    28 Feb 2015 | 8:31 am
    Our mission with Women Entrepreneurs GROW Global (WEGG) is to educate women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.  We are thrilled that The White House is also working to enable women business owners to export their products: It is important for women-owned businesses and firms to be able to export their products. Why? Studies have found that women-owned firms that export not only earn more, but also employ more people and are, on average, more…
  • Women Are in Power in the Chinese Year of the Sheep

    Laurel J. Delaney
    22 Feb 2015 | 3:30 pm
    Out with the Year of the Galloping Horse (that’s my year by the way), and in with the Year of the Sheep, timid, with new hopes, new dreams and new aspirations.  What does the Year of the Sheep have in store for women?  According to The Philippine Star: • This is the year of womanpower, what with the southwest direction (signifying women) being lucky. The gentle loving hands that rock the cradle will surely rule the world. Female energy is at its peak, which may point to a woman ruling the presidential race in 2016 in a possible scenario of last-minute changes. What else does the…
  • Brilliant Female Foreign Policy Minds Exist. Let’s Unearth Them.

    Laurel J. Delaney
    15 Feb 2015 | 8:03 am
    As the New York Times article Binders Full of women Foreign Policy Experts states, “brilliant female foreign policy minds exist in spades — it’s just a matter of how we get them on the op-ed page and on television talking about their expertise on a level equal to men. The stakes are high, not only for gender parity, but for our perceptions of the world.” Let’s work together to break barriers for women — whether in the media, taking a business global or elsewhere.  We need to own our expertise and go after whatever we want to accomplish in life. Are you with me?
  • What It’s Like to Be a Global Woman Entrepreneur

    Laurel J. Delaney
    7 Feb 2015 | 6:56 pm
    Anisha Singh, Founder and CEO of MyDala.com, provides five pointers for women entrepreneurs in the making: Be proud to be a woman entrepreneur — stand out rather than be a part of the crowd. Believe in yourself — if you doubt yourself, so will others. Don’t quit — never, ever give up. Innovate constantly — innovation is the spice (and growth) of a business. Avoid distraction – focus on what you are good at and put blinders on to everything else. Read the entire article:  Five Tips for Start-ups Photo courtesy:  MyDala.com Posted by:  Laurel DelaneyFiled…
  • Advice On Starting a Business: Start Small and Do Not Extend Your Resources

    Laurel J. Delaney
    1 Feb 2015 | 5:04 pm
    Laura Dunn, Social Media and Communications Professional, Founder and Editor of Political Style, Director of LED Media, Journalist and Author, interviews Martine Ilana, Founder of La Mer Collections.  I’ve extrapolated two key points from the interview (for those pressed for time): What advice can you offer to women who want to start their own business? Start small and do not over extend your resources. What do you want La Mer to accomplish in the next year? My ultimate vision for La Mer Collections is to create a internationally recognized lifestyle oriented accessory brand that is…
 
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    Big Red Tomato Company

  • Why your business needs a website

    Matthew Needham
    15 Feb 2015 | 9:00 pm
      Why your business needs a website In this post we look at why your business needs a website and what you need to do to get started quickly. Whenever I look to buy anything, a car, holiday,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Why 90 Day Goals Get Better Results

    Matthew Needham
    8 Feb 2015 | 9:00 pm
    Most business owners know that in order to be successful, they’ve got to set goals.  But despite this, many business owners don’t actually set them.  As Lewis Carroll wrote in Alice in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Overview – How To Make Your Business Plan Lift Off

    Matthew Needham
    29 Jan 2015 | 9:00 pm
    The Step by Step Guide To Writing A Successful Business Plan “If you’re an entrepreneur and getting ready to lunch your own business, this is a great book at a cheap price to make sure... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Two Step Process For Setting Goals You Will Achieve

    Matthew Needham
    4 Jan 2015 | 10:00 am
    When it comes to books on setting goals, the book I recommend time and time again to business owners is Think and Grow Rich by Napoleon Hill. Think and Grow Rich is a business classic. It ... The... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Year of Posts

    Matthew Needham
    1 Jan 2015 | 4:01 am
    I don’t write everyday and sometimes it’s a few weeks between each post, but that doesn’t mean that I don’t think about stuff to write. In fact I’ve got dozens of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • Congrats to David Newman on his online course launch!

    David Siteman Garland
    26 Feb 2015 | 8:51 am
    I LOVEEEEEEE hearing success stories from my Create Awesome Online Courses Students! This morning I heard from David Newman (one of the nicest guys out there BTW…pictured left) who just    launched his new course: The Speaker Marketing Workshop. All about how to maximize your reach and revenue as an expert who speaks professionally. Anyhow…the results speak for themselves in this photo. Over 20k in sales…and an iPhone blowing up with alerts (money coming in …the type of alert you want). The big takeaway: All this awesome is happening for him because he puts in the…
  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    23 Jan 2015 | 2:23 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • Should you offer a payment plan for your online course?

    David Siteman Garland
    14 Nov 2014 | 1:13 pm
    Great question! First of all, I’ve done it (and seen it done) EVERY way under the sun. Payment plans can be great for bringing in new customers (buyers LOVE spreading out payments) but also come with some additional work (i.e. the few bad apples that will try to screw you). Overall, having a payment plan option (including our big 12 pay option for Create Awesome Online courses over 12 months) has been a huge success for us (mixed with a headache or 5). That being said, whether YOU should do a payment plan for your course depends on a few factors. Here are a few tip-a-roos: 1. If you are…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
 
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    Mimiran

  • 3 Tips for Never Discounting Again

    Reuben Swartz
    3 Mar 2015 | 6:19 am
    Sales guru Marc Wayshak has some great tips on avoiding discounting. Check out the whole post, but #3 is a highlight: “#3. When you cut price, cut out deliverables.”
  • The Biggest Mistake Small Businesses Make Selling to Large Businesses

    Reuben Swartz
    27 Feb 2015 | 9:14 am
    You’ve landed the big meeting with the huge prospect that can catapult your small business to the next level. Your presentation goes well and they ask for a proposal. Don’t make the common, painful, sometimes fatal mistake that many small … Read More
  • New Snippets to Make Your Sales Proposals Pop

    Reuben Swartz
    15 Feb 2015 | 6:44 pm
    There’s nothing wrong with simple text in a proposal. But sometimes you want to make your proposal stand out a little more. Here are 2 new public snippets you can use set off your headers. Both include images, a dark … Read More
  • 5 Ways to Sell More at Higher Prices

    Reuben Swartz
    12 Feb 2015 | 7:41 am
    Marc Wayshak of Game Plan Selling fame posted some great tips on selling more, and at higher prices. Go check it out. I’ll add some bonus ideas: Give prospects more than one option. Sometimes, we don’t know exactly what we … Read More
  • Don’t Sell, Help

    Reuben Swartz
    10 Feb 2015 | 1:59 pm
    I always hated “sales”. The stereotypical sliminess. The used car salesman trying to push junk on someone at an information disadvantage. When I joined the software world, I found plenty of these people. But I also found that the most … Read More
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    MyWifeQuitHerJob.com

  • Pai Gow Poker And My Own Personal Formula For Financial Success

    Steve C
    2 Mar 2015 | 11:13 pm
    If you ever go with me to the casino, you’ll often find me playing cards at the Pai Gow poker table. Now Pai Gow is definitely NOT the sexiest game at the casino, nor is it one that draws a huge crowd. But those who appreciate Pai Gow love the game for its simplicity, its longevity and its potential for a large payout. In fact, I love the game so much that I’ve pretty much modeled my entire entrepreneurial career based on a simple card game. Here’s what I mean. How Does Pai Gow Work Below is a quick 1 paragraph description of how the game works. You and the dealer are dealt…
  • MWQHJ 056: How JD Roth Started GetRichSlowly And Inspired A Personal Finance Blogging Revolution

    Steve C
    25 Feb 2015 | 7:44 pm
    Today’s interview is a very special to me because this person is someone who inspired me to start my own blog back in 2009. JD Roth is the founder of GetRichSlowly.org and he was one of my blogging idols early on. Today, he writes at JDRoth.com and his blog is still one of the very few that I read on a regular basis. He’s an amazing writer and I love how he can make even mundane topics interesting through the power of storytelling. Enjoy the interview! What You’ll Learn How JD Roth got the idea for GetRichSlowly.org The key to creating a successful blog Why JD ultimately…
  • MWQHJ 055: How Steve Scott Makes 6 Figures Selling Non Fiction Kindle Ebooks

    Steve C
    18 Feb 2015 | 11:16 pm
    Steve Scott is a very prolific writer on the Amazon Kindle platform and he makes anywhere from 20-60K per month selling ebooks. In this interview, he reveals the exact methods he uses to sell hundreds of books a day and the right way to sell on the Amazon Kindle platform. Also, be sure to check out his blog at SteveScottSite.com What You’ll Learn How Steve makes 20-60K per month selling books How Steve sells hundreds of books a day on the Kindle platform How to gather email addresses from people who buy your ebook How to find a lucrative topic to write about How Steve gets his books up…
  • How To Incorporate A Business In The United States From A Foreign Country

    Steve C
    16 Feb 2015 | 9:24 pm
    I was checking my Google Analytics the other day and discovered that 32% of my blog traffic is from a country outside of the United States. That’s almost a third! And if you look at the students in my Create A Profitable Online Store Course, 25% of my members are from different countries as well. Anyway recently, I’ve been receiving a lot of questions from entrepreneurs who want to set up shop in the United States from a foreign country. After all, the United States is one of the largest markets in the world but the problem is that selling into the US is very difficult unless you…
  • MWQHJ 054: How Spencer Haws Created Long Tail Pro – My Favorite Tool For Keyword Research

    Steve C
    12 Feb 2015 | 7:05 am
    I’ve been following Spencer’s blog, NichePursuits.com, for quite some time now and I’ve always been a huge fan. Not only does Spencer have a ton of experience with building out niche sites and keyword research but he has also created the best keyword research tool on the market with Long Tail Pro In this interview, you’ll learn about what’s working with SEO and how Spencer created a leading software product with no technical experience at all! What You’ll Learn How and why Spencer diversified his business Why Spencer moved away from using private blog…
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    Optimal Digital Marketing

  • Google Voice and Hangouts – Complete and Up-To-Date Guide

    Jeremy Scholz
    13 Feb 2015 | 8:34 am
    Google Voice is an incredibly useful and powerful IP-based phone service provided by Google and currently has well over 3.5 million users. With Google Voice and Hangouts, you can text and call using your computer and it will all sync with your iPhone, iPad, Android phone or tablet! The best news of all…Hangouts and Google Voice native apps, plugins and extensions now enable you to call over wifi, text and call internationally for free on iPhone, Android, Mac or Windows. Communicate Easily and for Free I was an early adopter and have used Google Voice as my primary phone number ever…
  • Digital Marketing Survey Request

    Claire Westlie
    2 Feb 2015 | 6:58 am
    By now, you’ve probably heard of digital marketing. If you’re in the marketing field, you’re probably wondering how digital marketing will impact traditional marketing campaigns in the next year or two. We’ve been wondering the same thing! Our OMS team put together a short survey and would like feedback from those in the marketing field. If you are in a marketing position, we would love your response! If you have friends and colleagues in the marketing field, pass this along to them as well. Everyone who fills out the survey receives a free eBook The Elements of Content Strategy and a…
  • Why We Ended the Year with a Mini Hack Week

    Claire Westlie
    31 Dec 2014 | 12:21 pm
      Optimal Digital Marketing During Hack Week 2014 At the beginning of October, Optimal took a week to focus on team bonding, education, and strengthening our strategies. It was a great week and we even flew in our remote team to join the fun! We had all-staff discussions, we played games, and we took the time to really hone in on education. After that week, we felt refreshed and ready to go back to the grindstone. If we had such a great hack week in October, why did we have a mini hack week at the end of December? Hack Week Avoids Burnout and Refocuses Us We’ve had a great year at…
  • How and Why to Set Up a Public Webcam on Your Site

    Jeremy Scholz
    30 Dec 2014 | 7:06 pm
    Why to Set Up a Public Webcam People love high quality video, especially when it’s something they’re curious about.  By the end of 2014, 84% of Internet traffic will be video (according to Cisco and other numerous sources). Weather, events and parades are just a few things people might be curious about and want to watch remotely. A high quality live video feed is also a great way to get links back to your business and website! Which Webcam Should You Get? Here are some things to look for in a webcam: Sharp high definition video quality, especially in low light situations Easy and…
  • Competitive Link Research – How Your Competitors Can Help You

    Jeremy Scholz
    24 Sep 2014 | 11:55 pm
    I’m willing to bet you have a pretty great product or service and you want to rank well for your key terms. It’s quite likely that you’re going to have some competition. If you have the tools and the know-how, then you can use your competitors’ efforts to your advantage, both for learning and for getting some really good links. If you’re doing any sort of SEO, I’m sure you’ve come across the need for backlinks. Backlinks will always be a very important part of SEO, and Google has by no means ruled out their importance. Horizontal Link Analysis We…
 
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    Flyte New Media

  • How to Capture Emails from Your Twitter Followers

    Rich Brooks
    17 Feb 2015 | 4:36 am
    Having a big following on Twitter is great, but turning your followers into email subscribers will generate far more leads and sales for your small business.  Bonus: this title is misleading. With the approach below you can capture emails from anyone on Twitter, whether they follow you or not! I’ve been asked many times how you can capture email addresses from your Twitter followers. Thankfully, Twitter doesn’t share email addresses with other users. However, there are ways in which you can turn not just your followers, but any Twitter user into an opt-in subscriber to your email list.
  • Three Content Curation Tools You Should Be Using

    Katrina Crowell
    4 Feb 2015 | 11:41 am
    For the past few years, those of us who are in the digital marketing field have heard the phrase, “content is king” pretty much relentlessly. And probably for good reason – within your website great content can help you woo customers and search engines alike. Outside of your website, in social media or email marketing, high quality content can help drive people to your website and also solidify you as a thought leader in your industry – an engaged, informed member of your industry community. Enter Content Curation This is where content curation becomes important. That is, sharing…
  • How Do I Set Up a Facebook Ad Manager Account for My Client?

    Katrina Crowell
    15 Jan 2015 | 1:40 pm
    ….When they don’t have an existing Facebook Ad Manager account?? Recently, I was helping a client launch a Facebook Advertising campaign that I was going be managing. Eager to get the campaign launched, I shared with our client the usual instructions for adding a new Ad Manager to your Facebook account, which is simple as adding a new user under your Ad Manager Settings.  But in this particular case, our client was brand new to Facebook Advertising. So, they didn’t have a Facebook Ad Manager account to which they could add me. To add to the trickiness of the situation, Facebook is…
  • Hashtags Explained: The Complete Guide to Hashtags in Social Media

    Rich Brooks
    19 Dec 2014 | 8:45 am
    Or, everything you ever wanted to know about hashtags but were afraid to ask your teenager. Let me guess: you’re reading this post because you just did a search on “hashtags explained” or “how to use hashtags in social media.”  You see other people and businesses tossing around hashtags like #seo, #smallbiz, or #b2bchat, and in your mind it’s as accessible as juggling chainsaws. #donttrythisathome There’s probably no easier way to tell a digital native from a digital naïve than their ability to use the hashtag. Trying to use hashtags when you…
  • 32 Marketing Experts Share Tips That Never Go Out of Style

    Katrina Crowell
    3 Dec 2014 | 4:39 am
    Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics. It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind. But the truth is, the more things change, the more they stay the same. So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style. OK, we included ourselves,…
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    Blog@PixelCrayons™

  • What Can You Do to Make Your App More Marketable

    Mark Wilston
    2 Mar 2015 | 4:25 am
    With the growing mobile phone user base, the app developers are invading the marketplace with new and exciting mobile applications on a daily basis. However, the battle to lure users is becoming more and fiercer, and developers need to focus on the ways of getting more users to popularize their apps. Here are a few […]
  • A Helpful List of JavaScript Frameworks that a Mobile App Developer Must Know About

    Mark Wilston
    26 Feb 2015 | 2:25 am
    Today, the mobile application development is a hot sector and there are several JavaScript Frameworks available that a developer can take help to create engaging mobile apps. A developer can find a JavaScript Framework truly helpful in building an app with exceptional features. However, it is important to choose the right framework for a specific […]
  • The Questions That You Must Put Up While Redesigning Your Website

    Mark Wilston
    22 Feb 2015 | 11:45 pm
    First impression is the last impression. This old age adage couldn’t be any true for most businesses of today. For a customer, the first impression of a company comes from its website & by simply gazing at the site they can make instant decision on whether opting your services or escaping from them. Bearing this […]
  • Why Outsource to India ?

    Mark Wilston
    19 Feb 2015 | 1:54 am
    Business leaders of many western companies have to solve one complex problem – Whether to outsource or not. However when they decide the former, the most preferred location is India. Outsourcing of IT and ITES services have been in India for over 2 decades now and are poised to grow at a tremendous growth rate […]
  • 15 jQuery Plugins to Create Highly Functional Dynamic Grid Layouts

    Mark Wilston
    16 Feb 2015 | 11:44 pm
    The website design tools and technologies have greatly evolved in the last few years. Today, the designers have the liberty to move beyond the conventional layout options they are forced to select the grid columns. There is a lot of flexibility given to the developers for designing custom paths when the pages are scrolled through. […]
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    Business Credit

  • Business Credit Building Made Easy: Free Blueprint for SMBs

    Marco Carbajo
    26 Feb 2015 | 9:01 am
    Business Credit Building Building a creditworthy business is essential for small business owners today. As you know the strength of your FICO® score impacts your ability to acquire personal credit. But did you know the FICO® SBSS Score, Paydex® Score, Experian Business Credit Score℠ and Equifax Business Credit Risk Score℠ impacts your ability to obtain […] The post Business Credit Building Made Easy: Free Blueprint for SMBs appeared first on Business Credit.
  • How to Get Business Credit Cards Without Personal Guarantees

    Marco Carbajo
    19 Feb 2015 | 8:52 am
    Business Credit Cards Without Personal Guarantees Are you surprised that in your search for business credit cards, everywhere you look a personal guarantee is required? Why is it that the majority of lenders, banks and credit card issuers require a personal guarantor? Bottom line it’s all about minimizing risk. Let’s look at it from a […] The post How to Get Business Credit Cards Without Personal Guarantees appeared first on Business Credit.
  • Make a Simple Profit and Loss Statement: Knowing Numbers

    Marco Carbajo
    11 Feb 2015 | 11:52 am
    Simple Profit and Loss Statement Do the majority of small businesses fail because of lack of capital? According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. That’s a whopping 80%! But why? What can you learn from all of those failing companies that you can apply to […] The post Make a Simple Profit and Loss Statement: Knowing Numbers appeared first on Business Credit.
  • Net 30 Business Credit Accounts Are Online Everywhere, Choose Wisely

    Marco Carbajo
    3 Feb 2015 | 7:59 am
    Net 30 Business Credit Accounts Don’t apply for net 30 accounts for your business until you read this post. Now I know you can easily search on Google to find business credit accounts online; in particular net 30 accounts, but the reality is not all the results you see will truly help build up your […] The post Net 30 Business Credit Accounts Are Online Everywhere, Choose Wisely appeared first on Business Credit.
  • Prepaid Business Cards are Lifesavers for Small Businesses

    Marco Carbajo
    28 Jan 2015 | 8:14 am
    Prepaid Business Cards for Small Business Are you worried about the potential misuse or abuse of a company credit card that you issue to employees? Unfortunately, credit card abuse among employees is not only a problem for small business owners. It’s a problem that major corporations and even government agencies are facing today. For years, […] The post Prepaid Business Cards are Lifesavers for Small Businesses appeared first on Business Credit.
 
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    The Work at Home Woman

  • 10 Quick and Easy Tips for Conquering Your To-Do List

    Holly - The Work at Home Woman
    3 Mar 2015 | 10:00 pm
    By Jan Pinnington The dishes are piling up, the dog needs his shots, you can’t find two socks that match, your garbage can stinks, and the dentist office just called to find out if you are still coming in today for your appointment that started 10 minutes ago. Sound familiar? This may sound like a […]
  • 5 Ways Blogging Can Contribute to Your Self Growth

    Holly - The Work at Home Woman
    2 Mar 2015 | 10:00 pm
    By Tasia Gonsalves-Barriero We all have them. Bad habits, mindsets, learned helplessness that we may not be aware of. We’ve gotten quite accustomed to them that they feel a part of us. Developing good blogging habits should allow you to confront some of these habits and make decisions about them that will be beneficial. If […]
  • Working From Home as Ghostwriter – Interview with Anne Violette

    wahanelson
    1 Mar 2015 | 10:00 pm
    Tell us a little bit about your ghostwriting journey. I took the road less traveled … Unlike many ghostwriters, I did not obtain a degree in journalism or English. My journey began as a child, when I first won an award for writing. It was just a natural, God-given talent. I excelled in high school […]
  • You’re Invited to the #WEareCAbi Twitter Chat

    Holly - The Work at Home Woman
    26 Feb 2015 | 10:00 pm
    By Holly Reisem Hanna It’s no secret that I’ve been a long time CAbi fan and advocate. Not only do they have great clothing, a fun and lucrative business opportunity for women, but they’re also a company with a huge heart. Since its inception in 2005, the Heart of CAbi Foundation has donated more than […]
  • The Ups and Downs of Depression and Working at Home

    Holly - The Work at Home Woman
    25 Feb 2015 | 10:00 pm
    By Emily Belcher Disclaimer: I am not a doctor. This post is in regards to a serious medical problem that requires help from a licensed health professional. If you are currently depressed, please seek help from your doctor immediately. Working from home has it’s benefits. In fact, I realized that I would be much happier […]
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    Leader Networks blog

  • Joining the Customer Journey Using Online Communities

    Vanessa DiMauro
    25 Feb 2015 | 12:43 pm
    Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase. These firms are now scrambling to find and engage with those customers while they are still on the move and before they arrive at a sales destination decision. But I gotta tell you, this is not news to those of us in the online community world. In…
  • An Interview With Rahul Sachdev, CEO of Get Satisfaction

    Vanessa DiMauro
    7 Feb 2015 | 7:17 pm
    As part of our ongoing interview series,  I had a chance to speak with Rahul Sachdev, CEO of Get Satisfaction, about his role, and vision of the future of online communities. He also shared some examples of exciting communities and what they can accomplish when customers and companies work together to solve problems and innovate. Here’s what he had to say… Vanessa:  Can you tell me about your background? Rahul:  I joined Get Satisfaction as CEO in February 2014 but I took an interesting path to get here. At heart, I am a technology guy who loves entrepreneurial environments and…
  • Community Manager Appreciation Day 2015: Looking Ahead and Back

    Vanessa DiMauro
    24 Jan 2015 | 8:30 am
    It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world. As anyone who has ever taken on the role can tell you, the online community manager’s job is one of the most demanding and most misunderstood in the knowledge work world. You can see for yourself by doing a job search on “online community manager.” The variety of tasks, responsibilities, requirements, skill sets and educational attainments…
  • How to Build the Online Community that Builds Trust

    Vanessa DiMauro
    15 Jan 2015 | 6:52 am
    Recently, I had the honor of being interviewed by Barry Feldman about online communities and how they can be a powerful trust-building vehicle when they are done well – which ain’t always easy to do.  An expert interviewer, Barry is able to pull great ideas out of his victims  interviewees to make for an informative and (entertaining) content.  I hope you enjoy reading it as much as I enjoyed being interviewed! This article originally appeared on KISSMetrics blog. ___________________________________________________________________ Want to build an online community? When you…
  • Building the Business Case for Community

    Vanessa DiMauro
    17 Nov 2014 | 7:30 pm
    In every corner of an organization, the idea of having an online community is brought up. But often, the idea remains just that – an idea – because starting the journey seems daunting. How should we begin to build the business case for it? How can we translate the hard-to-explain-and-grasp benefits of community into a comprehensive and convincing plan? What lessons can be learned from others who have succeeded? How can we report the value in business terms? Your business case process is not simply a way to get approval for your community project. When well done, it is the outline for an…
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    Small Biz Daily

  • Want to Achieve Your New Year’s Business Resolutions? Plan to Fail

    Rieva Lesonsky
    4 Mar 2015 | 12:01 pm
    By Dan Gregory and Kieran Flanagan The first few weeks of a new year are always an optimistic time. It’s a clean slate, a chance to put the mistakes of the previous year behind us and to boldly stride in the direction of our business dreams. Typically as we write our new year’s business resolutions, we focus solely on what we hope to gain, expect to achieve or even what we wish to change. However, one of the things business owners rarely do, when outlining their business goals for the year, is to focus on failure and this kind of scenario planning that is critical to the success of any…
  • Why Every Entrepreneur Needs a Business Mentor

    Rieva Lesonsky
    4 Mar 2015 | 6:30 am
    By John Meyer Whether entrepreneurs choose to admit it or not, a large part of the startup mentality is predicated on ego — a sense that one can go it alone, without institutional support or the constraints of the standard corporate hierarchy. Such an admission is, in fact, a hallmark of possessing a strong ego, as it acknowledges one’s commitment to being free, without shame or regret. A powerful entrepreneurial ego is essential towards one’s drive and success, but it should not get in the way of seeking help as necessary. Part of Entrepreneurism 101 should include a unit on The…
  • Cloud Accounting vs. Traditional Accounting Software

    Rieva Lesonsky
    3 Mar 2015 | 12:01 pm
    By Parker Hansen Every day, more and more businesses are turning to cloud computing. From connected appliances to Internet-based education programs, people all over the world are utilizing the cloud as a way of connecting with customers and making their own business practices more effective. One business practice than an increasing number of businesses are turning to Internet-based technology for is accounting. Today, small businesses across the globe are taking advantage of the cloud when it comes to managing their finances, and fewer and fewer startups now depend on a hard drive to…
  • 9 Tax Scams Every Small Business Should Beware

    Karen Axelton
    3 Mar 2015 | 6:30 am
    Sbd030315 By Rieva Lesonsky It’s coming up on tax time, and for small business owners, that means time to watch out for tax scams. Con artists have small business owners in their sights this year. Fortunately, the IRS is letting entrepreneurs know about some common tax tricks that could trip you up. Watch out for what the IRS says are this year’s big tax scams: Scam phone calls: The IRS has seen an increase in phone scams in the past few months. Con artists impersonating IRS agents will call you and make threats including having your business license revoked, being arrested and more. By…
  • Amplifying your Content Marketing

    Rieva Lesonsky
    2 Mar 2015 | 12:01 pm
    By Jessica Davis In 2013, more than two billion people used social media networks- from social media evangelists, companies, governments, non-governmental organizations, professionals, normal people and even terrorists. By 2017, the number of users is expected to rise to 2.5 billion. Even then, it is found that a small company is unlikely to use social media for marketing and public relations and those that have made the plunge are not so enthusiastic about it. In the middle of 2013, not even one in four small companies had a social media strategy. Why is this happening? The simplest answer…
 
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    MLM Blog - Network Marketing Blog

  • My WordPress Internet Marketing Blog Theme Reviewed

    ty@tribble.org (Ty Tribble)
    4 Mar 2015 | 9:00 am
    I just saw a sweet review for my new WordPress Internet Marketing Theme… Check it: For years I have used the free WordPress themes available on my dashboard. It seemed good enough…at least until Ty shattered my little delusional bubble. When he demonstrated the benefits and features of his Internet Marketing Blog theme, I was hooked. And by the way, I am not affiliated with the theme designers in anyway…nor do I get paid to tell you about it. When I thought about it, I realized my biggest fear in buying a premium WordPress theme ($37 one time fee) was not about the money, but about…
  • List Building With A Blog

    ty@tribble.org (Ty Tribble)
    3 Mar 2015 | 11:53 am
    Over the last 5 years, I have critiqued roughly one blog per month for my video column at What’s Working Now and in that time the biggest glaring mistake bloggers make is the lack of list building. No matter how many experts and gurus suggest that email marketing is dead, the money is still in your list. In fact, for every dollar spent on email marketing, $41 is generated on average, driving over $600 Billion in estimated sales last year alone. If you haven’t heard it said before… If you are wondering where your leads are…they are actually right there on your blog,…
  • MLM Blog Show # 2: Learn Facebook Recruiting With Darren Little

    ty@tribble.org (Ty Tribble)
    20 Feb 2015 | 9:26 am
    Today on the MLMBlog Show, I interview the one and only MLM Super Hero, Darren Little. Here’s what you will learn: How Darren Uses Science To Get Himself Ready To Conquer The Day Creating Your Own TV Station On Social Media Rejection Free Facebook Recruiting How To Get A New Person Started & How To Bring Up Leaders On Your Team Using Facebook Groups For Team Building How To Never Talk About Your Company & Still Pull Down Over $7,000 In A Single Day Check out this weeks podcast here: Show Links: Darren Little’s New Blog: MindMastery.tv Speed Recruiting with Darren Little…
  • How To Drive Traffic To Your Blog Using Social Media

    ty@tribble.org (Ty Tribble)
    16 Feb 2015 | 2:47 pm
    In today’s video I talk about how to drive traffic to your blog by using Social Media. Learn about the free tool you can use to create cool graphics and images. How to “sell” your content with benefits The 70/30 Rule of Blogging 8 Places To Promote Your Blog The Secret of Compounding Traffic I also mention the new Internet Marketing Blog Theme, the WordPress theme specifically designed for Internet Marketers, Small Business and Online Marketers. This video is part of a new line up here at MLM Blog. Monday: Video Blog Wednesday: In Depth Blog Post Friday: MLM Blog Show…
  • How To Create Great Content – MLMBlog Show 001

    ty@tribble.org (Ty Tribble)
    13 Feb 2015 | 6:30 am
    Welcome to episode # 1 of the MLMBlog Show. Today’s episode gives an introduction to the new MLMBlog Show Podcast, offers a little history and some insight into the new format. The second part of the show talks about creating great content for your blog (even if you are a crappy writer). Links: Internet Marketing Blog Theme (THE blog theme for Internet and Network Marketers) Valik Rudd (my partner in WordPress crime) Notes: Well, I am not really happy with my podcast production…lots to work on in that area, but I wanted to get the ball rolling so it is what it is. But I am happy…
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    Springwise

  • Water brand turns old couches into custom running shoes

    Springwise
    3 Mar 2015 | 8:00 am
    Add / Remove We’ve seen countless initiatives designed to encourage exercise — through either rewards or punishments — and now French bottled water brand Vittel is getting in on the act as well. The Vittel Couch Converter service is a marketing campaign aimed at curbing the amount of time Europeans spend lazing around on their couches — by transforming customers’ old sofas into pairs of personalized running shoes. To begin, customers upload a photo of their sofa to Vittel’s website and send in a cut of the fabric. A team of designers and shoemakers then use the fabric…
  • In Finland, decorative solar panels work indoors

    Springwise
    3 Mar 2015 | 5:22 am
    Add / Remove So far, developments in solar energy have mainly concentrated on exterior panelling, designed to collect large amounts of energy from the natural light of the sun. However, recent research in Finland has produced another option — decorative solar panels that can be placed on interior surfaces, producing energy from indoor lighting as well as the sun’s rays. The VTT Technical Research Centre has developed a mass production printing method which can produce up to 100 metres of organic, solar panelling a minute. The flexible photovoltaic panels are approximately 0.2mm thick…
  • Converted shipping container acts as a portable makerspace

    Springwise
    3 Mar 2015 | 1:00 am
    Add / Remove We have seen a number of great initiatives transforming unused buildings and spaces into creative hubs. 3Space recently turned an old bank vault into a community makerspace, and now Betaversity is converting shipping containers into portable prototyping spaces called BetaBoxes. A BetaBox is a custom prototyping lab, kitted out with 3D printers, laser cutters, scanners and other cutting edge design equipment to encourage and enable entrepreneurial creativity among students. The self-contained makerspaces can currently be found on campuses across North Carolina, where Betaversity…
  • Platform helps bosses remember names, birthdays and favorite snacks

    Springwise
    2 Mar 2015 | 8:31 am
    Add / Remove There are an enourmous number of apps and devices which can help management organize, monitor and reward their workforce, but one of the simplest ways to get the best work from employees is to make sure they feel recognized, valued and connected. Something as small as remembering a team member’s birthday can go a long way. In that vein, Awesome Boss is a start-up that aims to help management engage with and motivate their teams, with a more personal touch. The online platform enables users to create a comprehensive database of personal details about their employees — such…
  • Romanian bikes come in the color of the rider’s city

    Springwise
    2 Mar 2015 | 4:45 am
    Add / Remove Many great designers have turned to urban landscapes as a source of inspiration, and now Romanian bike brand Pegas is encouraging its customers to do likewise with the Pegas Culoare Urbana — Pegas Urban Color — project. Pegas is enabling customers to submit a color scheme for a bicycle drawn from the world around them, making the possibilities for shades and variants virtually limitless. Customers can download the Pegas Urban Color app and take photos of hues that catch their eye. Then, using the in-app dropper tool, they take a digital color swab. Whether it is a…
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    PR Newswire: Business Technology

  • InsideIQ Member Enables Pennsylvania School to Reduce Energy Costs

    4 Mar 2015 | 1:33 pm
    HARRISBURG, Pa., March 4, 2015 /PRNewswire/ -- The Sinking Springs Elementary School in York, Pa., part of the Central York School District, is saving $170,000 annually after completing energy efficiency upgrades. InsideIQ Building Automation Alliance member NRG Controls, Inc., of...
  • ProQuest Advances Genealogical Research with HeritageQuest Online

    4 Mar 2015 | 1:28 pm
    ANN ARBOR, Mich., March 4, 2015 /PRNewswire/ -- ProQuest is advancing the research experience for family history enthusiasts and genealogical experts with a new version of its popular HeritageQuest® Online http://bit.ly/1Dv5beg, a treasury of high quality genealogical and historical...
  • General Dynamics Board Increases Dividend

    4 Mar 2015 | 1:19 pm
    FALLS CHURCH, Va., March 4, 2015 /PRNewswire/ -- The board of directors of General Dynamics (NYSE: GD) today declared a regular quarterly dividend of 69 cents per share on the company's common stock, payable May 8, 2015, to shareholders of record on April 10. The dividend represents...
  • Xueda Education Group Reports Fourth Quarter and Full-Year 2014 Financial Results

    4 Mar 2015 | 1:15 pm
    BEIJING, March 4, 2015 /PRNewswire/ -- Xueda Education Group (NYSE: XUE) ("Xueda" or the "Company"), a leading national provider of personalized tutoring services for primary and secondary school students in China, today announced its unaudited financial results for the fourth quarter and...
  • EMC Stands Up New Network Functions Virtualization Technology Group

    4 Mar 2015 | 1:15 pm
    HOPKINTON, Mass., March 4, 2015 /PRNewswire/ -- http://pulseblog.emc.com/2015/03/03/emc-stands-up-new-network-functions-virtualization-technology-group/ The trends of cloud, mobile, social media and Big Data are driving organizations in every industry to adapt to shifting competitive...
 
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    Jeff Korhan

  • Content Warfare: Writing a Marketing Anthem

    Jeff Korhan
    27 Feb 2015 | 3:31 pm
    Listen to the Episode Below (0:40:16) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 30 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome Ryan Hanley back as our first repeat guest. If you have considered writing a book, you’ll be interested in learning the unique approach Ryan used to self-publish Content Warfare, his first book. There’s more. You’ll learn Ryan’s storytelling process and how to use it to change…
  • Human Content Curation: How It Builds Your Business Brand

    Jeff Korhan
    23 Feb 2015 | 1:26 am
    In addition to redesigning your original content to meet the varied needs of your audience, you should strongly consider curating content from other sources that are also recognized authorities in your space. We’ve all learned to ignore automated “set it and forget it” methods of content curation. However, a trend you should be aware of is using human curation to give your audience more of what it has come to expect from your business. Every business has its limits. Therefore, even major media outlets are practicing this. For example, USA Today online tends to report the mainstream…
  • Podcasting for Events: How to Create Valuable Content and Networking

    Jeff Korhan
    20 Feb 2015 | 1:43 am
    Listen to the Episode Below (0:42:18) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 29 of This Old New Business weekly business podcast with Jeff Korhan. Craig Price has been a podcaster since the days when most people couldn’t even figure out how to download a podcast to their mobile device. Now that podcasting is cool again, it’s interesting to learn how the pros have managed and evolved with their shows over time. As a professional speaker, Craig Price learned from the…
  • How to Go The Distance with Your Content Marketing

    Jeff Korhan
    16 Feb 2015 | 6:21 am
    Artists know you have to persevere to create your best art. It’s much more than a great idea; you also have to do the work. The same holds true in athletics. You may be gifted with talent and train hard, but it always comes down to your performance in a competitive event. Artists and athletes go the distance because stopping just a little short is enough to compromise the result – winning versus losing. In the world of marketing, the winners are the ones that not only create outstanding content, but then find new outlets for going the distance with it. Take Your Content Up, Down and…
  • Planning is Everything: How to Improve Business Performance

    Jeff Korhan
    12 Feb 2015 | 6:26 am
    Listen to the Episode Below (00:33:59) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 28 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome bestselling business author and Hall of Fame speaker Joe Calloway to the show to help you improve your business performance. Joe has a knack for getting down to what matters most, and that includes undertanding how to better plan your business to advance its mission and be more confident about next…
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    SmartCEO

  • Does your company have a unique way of doing things?

    Vincent Dajani
    26 Feb 2015 | 12:06 pm
    Thought Leadership on Igniting Growth in Stuck Companies presented by Relationship Impact. This afternoon a client CEO suggested that I read an article from today’s Washington Post Sport’s section titled “The Carroll Way: Seahawks coach stays true to himself and wins.” He mentioned that the piece was more management focused than sports focused and that it had valuable insights into leading a growing company. Boy was he right! In short, the article profiles how Pete Carroll came to articulate the underlying principles he has used throughout his professional coaching career. The lesson…
  • 5 pieces of a successful content strategy

    Vincent Dajani
    26 Feb 2015 | 11:11 am
    Thought Leadership on Content Strategy presented by Carousel30 This is part one of a six-part series on how to create an effective content strategy, a critical piece of marketing for businesses of all kinds. Having an effective content strategy and content marketing plan can yield great benefits that reach audiences you might not otherwise reach. Let’s first be clear about what exactly we’re talking about here. Content strategy is not just about a single channel such as a website, social media, or thought leadership writing. An effective content strategy takes all of your channels into…
  • Do buyers trust you?

    Vincent Dajani
    26 Feb 2015 | 9:30 am
    Thought Leadership on Outsourced Sales presented by United Sales Resources. It may not come as a surprise to hear that trust is a practically universal decision making criterion for buyers, but you may be surprised to learn how often it is the factor that tips the scales in favor of one supplier over another. In 2014, my company surveyed 800 people, asking them questions about significant buying decisions they had made within the last two years. First, we asked if they made a significant purchase of a product or service from a supplier who was not the lowest price provider for that product…
  • Protecting your brand against adverse social media

    Vincent Dajani
    26 Feb 2015 | 7:14 am
    Thought Leadership on Property & Casualty/Risk & Insurance Management presented by Commercial Insurance Managers. What happens to your brand when social media turns toxic? Over one billion people worldwide use at least one form of social media on a daily basis. Most businesses realize that social media is a useful way to build a brand and reach customers where they are—online. It’s easy to interact with customers via social media if your company has a positive image. But what if one of your employees posts a customer’s private information on Twitter or uploads a video to…
  • How asset-based lending can help your business

    Vincent Dajani
    25 Feb 2015 | 12:11 pm
    Thought Leadership on Business Insights presented by Sterling National Bank. Small businesses are constantly in need of financial resources to help manage their cash flow. But despite the improvement in the economy, many businesses are still finding it difficult to get the financing they need. This is a trend that’s happening across all industries, as many businesses are being forced to choose between either paying a high interest rate on a bank loan or receiving an insufficient line of credit. What many don’t realize, however, is that there is another option—asset-based lending.
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    Roundpeg | Indianapolis | Web Design | Social Media | Marketing

  • Integrate Typecast into Your Web Design Workflow

    Sara Bouchard
    4 Mar 2015 | 4:00 am
    Typography selection is one of the most important considerations for any web designer. There are so many fonts available for use on the web it can be a daunting task to choose an appropriate typeface for everything from the largest headline to the smallest body copy or caption. This is where Typecast becomes a great resource, making the task of choosing fonts a hassle-free, enjoyable process. How Typecast works Typecast’s interface is fairly intuitive and fun to work with. Simply paste existing web page content into the work space or start from scratch. If you need inspiration for a…
  • How to Fail at Being Funny on Social Media

    Anne
    3 Mar 2015 | 4:00 am
    Everyone needs a good laugh now and then, so why not use your social media accounts to provide a little bit of humor throughout the workday? There is always something to laugh about at the Roundpeg office. Whether we are sharing a silly picture of the cats or a funny quote one of our team members said, we like to add a bit of humor to our different social media channels. But should your company do the same? And how far is too far when it comes to making jokes on the Internet? Everyone’s sense of humor is different so there aren’t always hard and fast rules for this sort of thing,…
  • Long Home Pages: Too Much of a Good Thing

    Lorraine
    2 Mar 2015 | 4:00 am
    Just a few years ago, I was talking to clients about “the fold.” The imaginary line on the web site separating information viewed as soon as the page loaded from less important information lower down on the page. We carefully constructed web sites with all critical information and calls to action strategically placed “above the fold.” Rotating banners became popular because they allowed us to present multiple messages without requiring visitors to scroll. That concept made sense when all computer monitors were relatively the same size. Then monitors got larger and the…
  • Use Your Website to Close Sales and Get to Work Faster

    Peter
    27 Feb 2015 | 4:00 am
    Customers have a lot of questions to ask before signing up for your services. Those questions are friction. Get their signature faster by answering the questions early and often, greasing the wheels. Start with a smart and simple call to action. Give clear instructions Imagine your customer’s at home, looking at their work notes. They just decided to spend money with you and they’re on your website. There should be an easy to spot call to action designed for them. See how Flywheel positions their sign up button? Even if you don’t do online signups, put your Contact Us…
  • Pictures. Put Them on Everything.

    Natalia Welch
    26 Feb 2015 | 4:00 am
    Mary-Kate and Ashley Olsen have an OH SO MEMORABLE video from their days of “You’re Invited to Mary-Kate and Ashley’s” series called “Gimme Pizza.” Naturally this video needs to be re-watched and remembered by all of us millennial girls (click here for “Gimme Pizza” gold). If you don’t remember it, or don’t have time to watch, the main idea is if something is in the fridge, why not put it on the pizza? That is exactly how I feel about using pictures and other images in your online marketing. Pictures, ranging from photographs to designed graphics are so…
 
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    The Thriving Small Business

  • Protecting Your Organization in the Event of a Disaster

    Patricia Lotich
    4 Mar 2015 | 7:29 am
    I was awoken last week at 3:30 am by a minor earthquake that occurred several hundred miles from my home. When I woke up, the house was shaking and I momentarily feared that what I was feeling was an earthquake.  The morning news confirmed my fear and I was suddenly reminded of the importance of having a disaster plan. Read the Full Article →The post Protecting Your Organization in the Event of a Disaster appeared first on The Thriving Small Business. You Might Also Like: Is Your Organization at Risk of a Quality Disaster? Disaster Recovery Plan – 3 Phases of Emergency Management…
  • 6 Tips For Safeguarding Electronic Data When Employees Leave

    Patricia Lotich
    25 Feb 2015 | 8:46 am
    With the advent of the internet, laptops and trends toward work life balance, employees are more often working from home or at an offsite location. This new method of work creates unique problems for organizations trying to maintain control of their confidential company data. New technologies make it quick and easy to transfer or copy data electronically. Read the Full Article →The post 6 Tips For Safeguarding Electronic Data When Employees Leave appeared first on The Thriving Small Business. You Might Also Like: 5 Tips to Help Employees With Work Life Balance Are Employment Headhunters…
  • 6 Human Resource File Audits You Should Be Making

    Patricia Lotich
    18 Feb 2015 | 6:09 am
    Human resource management has become a very complex specialty. There are many laws that govern how an organization manages its human capital. Having a well-defined process to audit the human resource function is imperative in safeguarding the organization from legal liability issues. Organizations are liable for improper human resource record keeping and file maintenance. Read the Full Article →The post 6 Human Resource File Audits You Should Be Making appeared first on The Thriving Small Business. You Might Also Like: What Does a Human Resource Assistant Do? Articles on Human Resource…
  • 11 Common Mistakes Small Business Owners Make

    Patricia Lotich
    10 Feb 2015 | 10:18 am
    Running a small business requires wearing many hats and being many things to lots of people. When an entrepreneur embarks on the journey of creating and growing a business they are susceptible to making mistakes. Mistakes are part of the learning process but when it comes to owning or running a small business some mistakes, made at the wrong time, could threaten the long term viability of the organization.   Read the Full Article →The post 11 Common Mistakes Small Business Owners Make appeared first on The Thriving Small Business. You Might Also Like: Setting Goals – 9 Common…
  • Free Tuition Reimbursement Policy Sample

    Patricia Lotich
    4 Feb 2015 | 5:19 am
    Continuing education and providing educational assistance to employees is an important part of a comprehensive employee benefits package. Many organizations have realized the many benefits of training employees, and a tuition reimbursement policy clarifies the details of that benefit. A tuition reimbursement policy should include things like eligibility, what expenses are reimbursed, level of education covered and specifics on course accreditation. Read the Full Article →The post Free Tuition Reimbursement Policy Sample appeared first on The Thriving Small Business. You Might Also Like:…
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    Fizzle

  • 50+ Sites for Free Images, Fonts & Icons for Your Blog

    Chase Reeves
    3 Mar 2015 | 5:00 am
    You want images on your website and social media because you need to stand out and entice people to your website. You want to know how to make great images because humans — no matter how smart — have multiple senses, and, in the world of multimedia, we get to play on and tempt multiple senses. You want great images for your blog and social interactions because your ideas, your prose, your copy, your content is good but keeps getting overlooked in the cesspool of modern media. No one argues anymore about how important eye-catching images are to your social media strategy —…
  • Hey, Could I Ask You a Few Questions? The Art of Surveys (FS094)

    Chase Reeves
    27 Feb 2015 | 5:00 am
    So many answers to current problems are in talking to your customers. That’s why we make guides and courses on defining your target market one of the first orders of business here at Fizzle. And yet, it’s a weapon even successful entrepreneurs forget to use. Recently Corbett and I helped Scott Dinsmore with the design of a new website. The first step for me in a project like this is to figure out the heart and soul of his business. So we sent Scott off to record some interviews. I wanted to hear it from the horses’ mouths. In all honesty, he set out on that task dragging his…
  • Fear and Loathing in My Second Startup

    Jason Glaspey
    24 Feb 2015 | 5:00 am
    Six and a half years ago I started a company that would become my first success. In less than two years, it allowed me to support my family without any other income. The business was a simple meal planner called Paleo Plan. It was my 6th attempt at an online business. After several years of fizzled ideas and false peaks I had finally quit my job and truly become my own boss. Note from Chase: This is an article from a Jason Glaspey, a guy I’ve taken a lot of great business advice from over the years. When Jason talks I listen, and this sincere story from him is no exception. Enjoy! When I…
  • Take Your Brick and Mortar Business Online With These Terribly Important Questions (FS093)

    Chase Reeves
    20 Feb 2015 | 5:00 am
    On the show today we answer a great question from a listener who wants to bring his brick and mortar business online. What should he be thinking about? What are the common roadblocks and challenges? What are some unfair advantages brick and mortar businesses could take advantage of? Our answers to those questions on the show today. If you’ve got a local business you definitely want to pay attention to this one. Enjoy! It’s better to listen on the go!    Subscribe on iTunes  Subscribe: (how to) iTunes, Soundcloud, Stitcher, RSS, Download Take your brick and…
  • Business Ideas we Love (+ current events) (FS092)

    Chase Reeves
    13 Feb 2015 | 5:00 am
    Buttered coffee, infographic research tips, the importance of LinkedIn profiles and what podcast to listen to next… all this and more covered on the show today. I’m curious, what are some new businesses you’ve fallen in love with recently? Tell me in the comments. It’s better to listen on the go!    Subscribe on iTunes  Subscribe: (how to) iTunes, Soundcloud, Stitcher, RSS, Download Barrett got asked to go to Davos because of his LinkedIn profile!?Tweet This Show Notes 3:30 How Bulletproof Coffee Shoots You in The Foot | The Healthy Home…
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    The Sales Lion by Marcus Sheridan

  • Mad Marketing #46: How to Motivate Your Employees to Produce Content

    Marcus Sheridan
    1 Mar 2015 | 7:28 am
    Well it’s podcast time again everyone, and in this episode of Mad Marketing we, as always, cover quite a few topics: -How Atlanta is the most paranoid “snow” state in the country. -A mistake I made speaking to an audience of 500 people this past week, and what I should have done instead -The proper [...]
  • How to Interview and Hire the Right Content Marketing Manager for Your Company

    Marcus Sheridan
    27 Feb 2015 | 5:30 am
    When it comes to content marketing, I firmly believe that, other than “buy in” from management, the most important factor that will impact your ability to have incredible success comes down to the position of “content marketing manager.” Granted, this position has many names in the business world, especially because it didn’t really exist a [...]
  • The Hubcast #31: Is Google Making us Stupid & How to Start an Inbound Agency

    George Thomas
    25 Feb 2015 | 10:00 am
    The Hubcast Podcast Episode 031       Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Inbound 2015 News Bold Talks / Event Discount There is only a [...]
  • Why Content Marketing Never Has Been Nor Ever Will Be “Fair”

    Marcus Sheridan
    24 Feb 2015 | 6:56 am
    If Edgar Allen Poe had been alive during the days of the internet, would we say his lack of success was due such factors as “content shock” or “Google making us dumb?” I ask this question upon reading the recent  thoughts of two men (as well as others) I greatly respect and admire–Mark Schaefer and Seth Godin. [...]
  • Transforming your Old Website into an Inbound Lead Generating Machine [Video Interview Angela Hicks ]

    George Thomas
    21 Feb 2015 | 6:45 am
    In today’s interview I get a chance to talk to Angela Hicks who works for HubSpot as part of their academy team. We discuss how important it is for companies to transform their old websites into lead generating machines. Angela and I talk about how you can build a “Frankensystem” by bolting platforms together to [...]
 
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    Head Startup

  • VIRTUAL ASSISTANT- A BLOOMING CARRIER

    admin
    15 Feb 2015 | 2:52 pm
      Toady educational field is growing very fast all the new inventions and current technologies which are used are introduced in the curriculum and they also introduced many new subjects in the syllabus which are very interesting and useful for our carrier. Today’s students have an option to choose their carrier grow in that field and their parents are also supportive for their decision. In man’s life he follow a particular life cycle that is born study work and die but the thing is what we are going to study, what kind of field I am going to choose and how to mould my carrier. These…
  • The honest reviews about real estate companies support residents

    admin
    24 Jan 2015 | 2:42 pm
      Today, many house owners are willing to sell their property because many reasons like immediate finance needs. It is very helpful to approach real estate companies as soon as the house owners have decided to sell their home. Residents in Auckland can sell house fast with the help of real estate Auckland companies. Some homeowners think that marketing is very important for the house sale. It is a fact, but marketing is not necessary when the homeowners are hiring the best buying companies. The experts in these buying companies will help house owners to get the best deals on their house…
  • Public trusts to serve poor people

    admin
    1 Dec 2014 | 1:30 am
      Nowadays, there are a number of hospitals and other service based organizations available in Ngati Paoa. Most of these organizations were profit based and private sectors that is only motivated to get more profits. But the Ngati Paoa Trust (Public trust) is the service based organization that is not motivated to get profits. The only mission of these kinds of trusts is to serve the poor people with what they needs. The charitable trusts and hospitals were useful for the poor people to get extensive care without any issues. The trusts were helpful for the poor people to get…
  • Best ways to get more income online

    admin
    18 Nov 2014 | 1:17 pm
      Nowadays, most of the people were interested to learn the language English because of its popularity. And if you are fluent in the language and able to teach it to others trough the internet then you can get more income in your free time. The only thing people have to do is Teach English overseas in their free time through the internet. The educational institutes were hiring professionals to teach their students. One can get sources of income with the help of their English language skills and talents. Any person can become as a teacher in the reputed institute and get their salaries…
  • Consider a few important things before choosing SEO service provider online

    admin
    17 Nov 2014 | 1:20 pm
      Do you have desires to use SEO services to promote your business online effectively?  You have to be careful while choosing companies that provide search engine optimization services. Many companies have started to provide these services without professional expertise and trained staff members. You have to choose the most reputable SEO Company online to get the desired support to make use of professional services at competitive prices. It is time to use the most advanced services from experts in the SEO. You have to be sure that you have a valid reason and goal to use a service from a…
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    The Shoeboxed Blog

  • Our New QuickBooks Online Integration is Here

    Emily Farrar
    17 Feb 2015 | 6:45 am
    Do you use QuickBooks Online with Shoeboxed? Well, we’ve got some great news for you! We’re thrilled to announce that our brand new integration with QuickBooks Online is live and available for use in your online account. The updated integration features a brand new app that connects Shoeboxed with QuickBooks Online using our new API, which is awesome because: You don’t need to wait for the export to complete! We’ll email you when it’s done (or if there were any errors) so you can get back to your to-do list in the meantime. We now keep track of which receipts…
  • We’re Moving!

    Emily Farrar
    16 Feb 2015 | 10:39 am
    Today, we’re thrilled to share some exciting news: We’re moving from our current location to an awesome new office that will allow us to to continue to grow! American Underground @ Main. Our office is still under construction, but stay tuned for photos once we’ve moved in! Our sales, marketing, product, customer support and executive teams will be moving to the American Underground at Main Street as the anchor tenant of their largest hub in downtown Durham. We can’t wait to join the awesome community of entrepreneurs and startups and thrive on the energy that American…
  • Announcing Our New CSV Export

    Emily Farrar
    12 Feb 2015 | 11:40 am
    We just released a brand new CSV export that we think you’re going to love! This new export works the same way as our updated PDF export. Here’s how to do it: From your receipt table, select the receipts you want to include in the report. Click Export Selected then choose CSV. Enter your email address (or the email address of whoever you want to send the report to) and click Export to CSV. And that’s it! The report will be sent to the email address(es) you entered – and we’ll even remember who you sent it to for next time. Once you’ve received the…
  • How One High-Growth Startup Uses Shoeboxed to Sustain Their Momentum

    Emily Farrar
    4 Feb 2015 | 2:00 pm
    With Shoeboxed, there has never been one “best” way to use our service to stay organized. And after processing over a billion dollars of expense data since 2007, we say that from years of firsthand experience! Shoeboxed takes enormous pride in serving clients from around the country and across the globe, all of whom use our service in a myriad of ways to fulfill a whole host of organizational needs in both their personal and professional lives. As attorneys, our product is time, and Shoeboxed helps us save money by saving us time. -Brandon Gaines Introducing: Brandon Gaines…
  • How can I get my documents to Shoeboxed? A 2015 Refresher

    Emily Farrar
    20 Jan 2015 | 8:25 am
    As we head into a new year, we know that your workflows may have changed. Whether you live for inbox zero or are always on the go, we have a method of getting your documents to us quickly and easily. We constantly strive to offer new solutions to make your life easier and more productive! Here’s a quick recap of all the ways you can send your documents to Shoeboxed for processing. Gmail Receipt Sync: The first set-it-and-forget-it, automatic receipt processor! Simply link your Gmail account to Shoeboxed, and we’ll spot incoming receipts and automatically process them into…
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    Home Based Business Ideas

  • The Very Best Scissor Set – Great for House – Workplace – Arts & Crafts Projects

    DanielNBrown
    17 Feb 2015 | 9:43 pm
    I found that a great pair of scissors is constantly a terrific thing to have around the work environment and home. When I first used them at a pal's home I was shocked at how well they worked. With three various sizes I recognized I can have them in various places in our home as [...]
  • Guidelines on How to Sell Your Property

    DanielNBrown
    25 Sep 2014 | 9:43 pm
    If you’re a seller in this industry, you are probably asking numerous questions. “What’s the correct price to sell my real estate? How fast will it sell? What can I do to raise the value of my real estate?” This write-up can help you answer some of these questions. Below are several suggestions for sellers [...]
  • Suggestions on How to Sell Your Home

    DanielNBrown
    25 Sep 2014 | 9:43 pm
    If you are a seller in this marketplace, you are almost certainly asking a lot of questions. “What is the correct price to sell my real estate? How fast will it sell? What can I do to raise the value of my real estate?” This write-up can help you answer some of these concerns. Below [...]
  • Four Pieces Violet Silicone Coasters Perfect Home & Kitchen Decoration idea 100% Peace of Mind Guarantee!

    DanielNBrown
    19 Sep 2014 | 9:43 pm
    Lavender colored things are all the rage at the minute. They are in publications, brochures, brochures and interior design shops. Possibly it's the ethereal look or the way the color makes you feel but these absolutely lovely lavender 3d petal clover coasters are to die for. They are a really scrummy, inviting and a beautiful [...]
  • Four pieces Brown Silicone Coasters Hollow Out Design Good Grip- 100% Satisfaction Guarantee!

    DanielNBrown
    13 Sep 2014 | 9:43 pm
    Don't you believe that these coasters are the most wonderful and sophisticated coasters available on the market today? We would describe them as the most elegant pieces of art; you might ever set your eyes on. They're just superb. They're made of silicone obviously, and now with the improvement of technology, they do mimic crocheted [...]
 
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    Business Done Now

  • Hello world!

    JasonBDNWP
    18 Feb 2015 | 3:25 pm
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    ReachLocal Blog

  • The Secret To Converting More Customers [Free Download]

    Tara Banda
    2 Mar 2015 | 1:56 pm
    What’s the first thing you do after a potential customer calls or emails your business? Does your staff provide excellent customer service and ask the right questions to qualify the lead? Do you record their contact information, product or service of interest, and phase they’re at in the buying cycle? Do you reply personally to voicemails and emails with timely and helpful information and continue to follow up as they make a their decision? Whatever you do with a new prospect, there’s probably a lot of manual work involved. And while you may already have a process that is good enough,…
  • Are These 5 Search Advertising Keyword Types Wrecking Your Campaign?

    Leslie Whittaker
    26 Feb 2015 | 2:33 pm
    Like a fine recipe, search advertising campaigns (also known as pay per click campaigns) require specific ingredients combined in a precise method to get good results: the right keywords, ad copy, landing pages, and so on. And when done correctly, you can end up with a masterpiece that will appeal to your target audience, driving visits to your business. But the wrong mix of ingredients can also result in a flop for your search advertising campaigns and cost you advertising dollars. One of the most important ingredients in search advertising – your search advertising keywords – can be…
  • 18 Lead Conversion Terms You Need to Know

    Amy Neeley
    23 Feb 2015 | 4:32 pm
    While getting a visit to your website or a contact from a prospect is great, those visits and contacts don’t mean much if you don’t use lead conversion best practices to turn them into new customers. So what is lead conversion, anyway? It’s everything a business needs to do to turn prospects into leads and leads into customers. Check out this glossary of 18 important lead conversion terms every small business needs to know. 1. Lead Source: This is the source that directed a lead to contact your business and may include any offline or online marketing effort such as print advertising,…
  • No Mobile Site? It’ll Cost You in Google’s Mobile Search Results

    Tamara Weintraub
    20 Feb 2015 | 2:14 pm
    In the past, you may have received visits to your non-mobile website from consumers who were using Google to search for your products or services on their mobile devices. But now, not having a mobile website can drastically affect how many people visit it from the search results, for a variety of reasons. First, Google now displays a “mobile-friendly” tag on links for sites that display optimally on a mobile screen. This means that mobile searchers will be more inclined to click links to load pages that they know will work well on the device they are searching from. Plus, if your site…
  • Net Neutrality: It’s Essential to Our Economy and to Local Businesses’ Success

    Sharon Rowlands
    19 Feb 2015 | 7:42 am
    The FCC will vote on Net Neutrality Feb. 26. I’m the CEO of a company that works  with small- and medium-sized businesses – helping them grow their customer-base using the Internet. Based on my experience with these businesses, I have no doubt that the FCC will do irreparable harm to our entire economy if they block Net Neutrality. America has always been known for fostering the dreams of entrepreneurs and small businesses. Our nation is better because innovators like Walt Disney truly believe that the U.S. is a place where “if you can dream you can do it.” An open…
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    Women Unlimited Worldwide

  • How small businesses are taking on the ‘big’ guys!

    Simon Davis
    4 Mar 2015 | 1:00 am
    Is it really possible for a small business to operate with the same efficiency as a Fortune 500 corporation? Many proponents of big business claim that keeping up is a numbers game: if a business doesn’t have the money to rank among the top in their industry, there will be a noticeable lack of efficiency in their operations and processes. However, recent technological trends and advancements have been shown to bridge the gap between the ‘big business picture’ of global co-operation and the small business struggle to keep up. The importance of global communication Today, being…
  • Does your business have a purpose beyond profit?

    Michelle Hawkins
    2 Mar 2015 | 1:00 am
    Let me ask you these 4 questions! What is your business’ purpose? Have you set a growth target for next year? At what point will you have grown enough? What is the social and environmental implication of you growing an extra 1%? Most people I meet struggle first of all to articulate their business’ purpose in a sentence. If they do define the purpose, it’s usually a bland statement along the lines of “to be number one in such and such marketplace”. They will then quote their growth target, and tell me all their underpinning assumptions before defining “too much growth” as when…
  • The most amazing female leaders that the history books forgot!

    Jayne Ryan
    1 Mar 2015 | 6:36 am
    This amazing infographic was brought to you by Richard Madison – Marketing Executive at the Brighton School of Business & Management
  • How to stop making these top 5 mistakes with your pricing

    Alison Bradford
    27 Feb 2015 | 1:00 am
    When working with a new client who wants to start making more money in their business, without putting in more hours, one of the first areas I’ll be prying into is their pricing strategy. And time and time again I see the same 5 mistakes cropping up, holding their business back from becoming more profitable. But the brilliant news is that these mistakes are so easy to sort out, and are certainly faster and easier to fix, than trying to go and find lots of new customers for your business. So, if you want to increase the profit in your business, I strongly suggest you start here, and work…
  • Customer avatars: Do you know who you’re talking to?

    Deborah Rowe
    26 Feb 2015 | 1:00 am
    Do you know the things in life they’re hoping for? If not, why not? Having a complete picture of a specific ‘ideal customer’, or persona, can help you to develop the right products and services just for them. If you know exactly who it is that you are dealing with, your business can be much more strategic in its approach to catering for their needs. Understanding their values, and what drives them, will make it easier to present them with solutions that fit their daily lives. Basically, you want to have a clear picture of each of your ideal customers – what’s important to them, and…
 
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    Small Business Advertising

  • earn More Income Through Pay Per Click Management Services Company in Australia

    SmallBizMIN
    4 Feb 2015 | 4:59 pm
    If you are another association and need to get activity without getting into lengthy website streamlining in a customary manner, pay every click administration is only for you. In any case, in a short compass of time pay every click administrations or PPC in short has risen as a profoundly compelling promoting device for new sites. Also, as different web indexes offer PPC promoting apparatuses for sponsors, you have different choices also. On the other hand, as the most well known being Google Ad words, you must spotlight on this specific web crawler. This gets to be much more sensible when…
  • Get Professional Insight For Publishing Classified Advertisements

    SmallBizMIN
    4 Feb 2015 | 4:51 pm
    Advertising and marketing strategies and their performance has actually been a subject matter of curiosity for numerous statisticians from many years now. Marketing and advertising approach in the 21st century took a turn to something brand-new, something absolutely extreme, with the initiation of the net. A growing number of folks are considering web as vital part of their life and also businesses began to agitate out advertisements online, therefore began the age of e-commerce and also brought revolution in advertising and marketing, however the decade long traditions of tweeting, blogging,…
  • Online Classified Advertisements Absolutely free

    SmallBizMIN
    4 Feb 2015 | 4:18 pm
    Classified ads are called so because they are classified under headings like \’Available\’, \’Really wanted\’,\’ Services\’, and so on in the newspapers. In the print media they are generally one-line sentences as they are billed per word. This is a major reason for the shift of such advertisements into the web in big numbers as the charges online are negligible and even totally free of expense. Additionally the net has a wider extent, the variety of users being many times the audience of a newspaper.The arena of on-line classified ads is expanding at an…
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    Firefly Coaching

  • Keith Keller Interviews Marketing Coach Stephanie Ward for The Global Spotlight

    Stephanie Ward
    23 Feb 2015 | 8:48 am
    Keith Keller an Australian and owner of Global Social Media Coaching interviewed me for his podcast, The Global Spotlight recently. We discussed how I got started with my business, advice I have for other coaches, currents treands and many other interesting tidbits. And what’s really fun is how we met. I saw a Tweet from Nicholla Henderson that mentioned my friend Andrea Martins, and I was curious. So I looked Nicholla up and loved what she was doing and got in touch. Nicholla is orginally English and is based in Abu Dhabi. She interviewed me about how to create your Marketing Message…
  • 3 Ways You Can Use Webinars to Grow Your Business

    Stephanie Ward
    20 Feb 2015 | 1:03 am
    You know webinars are an amazing way to reach a lot more people. But are you stuck about how to get started and what on earth to do on a webinar? Watch this short video to get the skinny on how you can use webinars to grow your business. Click here to view the embedded video. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:   The webinar service I mentioned in the video is BigMarker. For more options, download your free copy of: How to Create and Promote Winning Webinars. And for even more information about how you can use webinars…
  • 5 Ways to Avoid Alienating Your Website Visitors

    Stephanie Ward
    6 Feb 2015 | 1:22 am
    As a service-based business owner you have to work a little harder to communicate what you’re all about. How do you sell the invisible? And how do you sell the invisible on a website? If someone has never met you in person and she visits your website, what will her impression of you and your business be? Will she easily know what it is you do and who you do it for? How will she know you are the right person to help her? People work with people they know, like, and trust. The idea is that if a website visitor feels a connection with you, at the very least she will take the next smallest step…
  • Marketing Tips for Small Business Owners from Bas Welling on How to Stand Out and Be Visible

    Stephanie Ward
    23 Jan 2015 | 5:32 am
    Bas Welling of Wefilm shares his top marketing tips for small business owners. Click here to view the embedded video.   Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:   Curiuos about the kind of work Bas and his brother create, check out this video. What’s your biggest take away? What will you do differently in your business? Share your thoughts in the comments section below. Marketing Tips for Small Business Owners from Bas Welling on How to Stand Out and Be Visible is a post from: Firefly Coaching
  • Small Business Owners: This App Will Revolutionize Your Writing

    Stephanie Ward
    16 Jan 2015 | 12:59 am
    As a business owner you know that writing is part of the gig. There’s your website copy, emails, blog posts, event descriptions and more. You may love writing, you may feel indifferent about it, or it could be that you rather loathe writing. No matter what your take on writing is, I’m going to share a sweet tool that’s gonna rock your world and make you write more than you ever have before. Click here to view the embedded video. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below: Dragon Dictation is available in many langauges. Download…
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • 7 Easy Ways To Get Customers To Buy Again

    Sydni Craig-Hart
    16 Feb 2015 | 4:00 am
    It is 5-10x cheaper to engage a past client than it is a new one. On average existing clients spend 67% more than a new one! Here's how to stay in touch authentically with your clients and build repeat business. Our FREE toolkit will help you with the details: http://smartsimplemarketing.com/baybiz The post 7 Easy Ways To Get Customers To Buy Again appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Why Planning Is The Most Important Step In Your Website Design Journey

    Sydni Craig-Hart
    20 Jan 2015 | 6:00 am
    You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case. The problem is that most small business owners take a “looks” approach when they start their website design. They pick the colors, they have a vision for ideas that they want to convey with imagery, and they have some ideas for sweet doohickies that will make it all cutting edge… and that’s it. What they’re missing is the functionality and strategy that needs to go into…
  • How to Get New Clients…When You Didn’t Follow Up Like You Should Have

    Sydni Craig-Hart
    15 Jan 2015 | 6:22 am
    It's happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball. All is not lost! Here's how to re-capture the opportunity and turn a mis-step into a win! What do you think of these 5 steps? Share your thoughts with me below! The post How to Get New Clients…When You Didn’t Follow Up Like You Should Have appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • 5 Simple Steps To More Clients Within 90 Days

    Sydni Craig-Hart
    8 Jan 2015 | 6:41 am
    Problem: “I don’t have enough clients” Solution: Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic. Instead of allowing fear to paralyze you, use your energy to take these action steps: Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients.Not working on increasing your Twitter followers.Not showing up at your local community chamber of commerce event “just…
  • Goal Setting That Actually Works: How To Achieve More In 2015 (Part 3)

    Sydni Craig-Hart
    24 Dec 2014 | 8:00 am
    Why do so many small business owners set goals and fail to accomplish them? As we’ve seen in Part 1 and Part 2 of our goal-setting series, one of the biggest reasons for failure has to do with setting goals that are simply too big. Instead of declaring what you’d like to achieve in 2015 over the course of 12 months, it’s much more effective to break up goals into manageable 90-day cycles. Once you’ve set 90-day goals as recommended in Part 1, and broken those goals down into manageable action steps as recommended in Part 2, the next step is monitoring your results. In Part 3 of our…
 
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    Perfect Balance Marketing

  • My top 5 digital marketing tools for small businesses (hint: they’re all free)

    Lucy Thornton
    1 Mar 2015 | 1:43 pm
    Business rates, wages, supplies, rent, stock – the list of outgoings for a small business can be extensive, making cash flow an issue when making marketing decisions. But there are some incredibly powerful marketing tools out there to ensure your marketing is platinum standard, even if your budget isn’t. 1. Mailchimp Email marketing is one […]
  • Ocean Blue apartments – digital marketing campaign

    Lucy Thornton
    1 Mar 2015 | 9:02 am
    Ocean Blue luxury Apartments near Padstow, Cornwall, offer five star accommodation on the beautiful white sands of Treyarnon Bay. Lucy worked with the team at Ocean Blue to develop and implement a digital marketing strategy which incorporated social media and e-marketing to drive bookings.  The results were impressive with a significant growth in online audience, […]
  • Cornwall Apprenticeships Campaign

    Lucy Thornton
    1 Mar 2015 | 8:55 am
    Cornwall Apprenticeships Campaign is a county-wide initiative to improve awareness of Apprenticeships amongst key target groups of young people, parents, teachers and employers. Lucy worked with the project co-ordinator to implement regular e-marketing, social media and content marketing that generated a 2x increase in email subscribers, the launch of a successful weekly Twitter chat and social […]
  • Indulgence Yacht Charter – website & social media campaign

    Lucy Thornton
    1 Mar 2015 | 8:48 am
    Indulgence Yacht Charters offers a luxury 35m yacht for hire in the Western Mediterranean. As part of a wider marketing strategy to raise awareness of the yacht’s service amongst key decision-makers in the conference and events industry, Lucy developed a new website and social media strategy for the company which has already brought bookings for […]
  • Naturally Learning – marketing strategy

    Lucy Thornton
    23 Feb 2015 | 1:04 pm
    Childcare professionals Mandy Richardson and Judith Chapman opened two nurseries in quick succession before seeking further expansion to meet growing demand. With a website and a powerful message at the ready, they needed strategic marketing guidance to maintain their growth and communicate their brand values. Lucy worked closely with Naturally Learning over a period of 12 months […]
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    Women Entrepreneurs - The Secrets of Success blog

  • "How to go From BooHoo to WooHoo in 90 Days" with Coach Cassandra James on Women Entrepreneurs Radio™

    4 Mar 2015 | 4:00 am
    Cassandra James is a Life Coach, workshop presenter, and author of the book "How to go From BooHoo to WooHoo in 90 Days."Cassandra is the founder of How To WooHoo, a life coaching solution developed to support her audiences in their journey of inner transformation.  Having transformed her own suicidal tendencies, she is on a mission to help others do the same.   Cassandra has appeared on "Over
  • Learn Empowering Life Principles that Transform Your Spirit

    3 Mar 2015 | 4:00 am
    Develop an unbreakable spirit that empowers you to overcome life’s greatest challengesIn Get Up! I Can’t. I Will. I Did…Here’s How!, author Rodney Flowers delivers a true-life account of his own inspirational recovery from a paralyzing high school football injury in 1993. You’ll learn how to overcome obstacles and challenges in your own life, so you can fulfill your true purpose and achieve
  • Quotes that Pack a Wallop!

    26 Feb 2015 | 8:47 am
    by Mickie Kennedy "My attempt was to say in the time that he mentioned it, it was a distraction, because it was the decriminalization, legalization," said Mayor Rawlings-Blake. You've seen this kind of quote before, right? It doesn't make for very interesting reading, nor does it make Mayor Rawlings-Blake sound particularly insightful -- but unless Mayor Rawlings-Blake is talking reelection,
  • Book Review: Emergence: Seven Steps for Radical Life Change

    24 Feb 2015 | 4:00 am
    Emergence: Seven Steps for Radical Life Change by Derek Rydall My rating: 4 of 5 stars A perfect book for those who want to merge practical action steps with metaphysical principles. Author Derek Rydall is not shy about sharing his own journey, and never sets himself up as a "guru." His examples are very much rooted in the real world, and understandable to anyone who's searching for more meaning
  • 5 Easy Ways to Give Your Niche Something New

    20 Feb 2015 | 4:00 am
    by Alicia Forest, MBAThe Business Shifter™ One of the ways my business had been successful over the years has been by repeating what's worked. And then there comes a time when my market and I are ready for something fresh, something new to re-ignite the fires or to advance together into a new level of growth. This also helps keep your list interested, and it helps you stay on the cutting
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    Image Design Blog

  • Bottega Veneta - Emotion of Sound

    John Simoudis
    20 Feb 2015 | 10:08 am
    For “Emotion of Sound,” Bottega Veneta gave a group of creatives carte blanche to take ambient noise from its atelier and craft a visual story around it. The film is intended to “emotionally engage and indulge the senses” of Bottega Veneta’s audience.Bottega Veneta keeps art at the forefront of its campaigns, offering different perspectives of its collections through creative partnerships. Each year, for every season of looks, Bottega Veneta offers consumer’s a different perspective with a different guest photographer for the campaign. Starting with the fall/winter 2002-2003…
  • Ralph Gibson at Leica

    John Simoudis
    21 Jan 2015 | 6:01 am
    Ralph Gibson - Live at Leitz Park from Leica Camera on Vimeo.Visit me at: www.simoudis.com
  • How to create a compelling presentation.

    John Simoudis
    12 Jan 2015 | 6:58 am
    Yesterday I sat down with a colleague who is thinking of pitching a new project to a couple of companies. He is in the middle of a career change and the last few months he has been undergoing a soul-searching process that is familiar to those who are between projects or positions. He asked me to look at his deck and propose some ways to polish it.My first instinct is to always go through the content of a presentation in its present form and see if it captures my interest. My friend’s concept was intriguing but his verbal explanation of it did not match the content that was written for it so…
  • Danny Macaskill: The Ridge

    John Simoudis
    19 Dec 2014 | 1:58 pm
    An amazing piece of adventure cinematography and daredevil bicycle riding. It will leave you breathless.Visit me at: www.simoudis.com
  • The mentor, the master - Harry Pearson, 1937-2014

    John Simoudis
    14 Nov 2014 | 6:41 am
    I'm sitting down to write my thoughts about HP, and this photo of him by Joseph Weiss does not do him justice. Harry, infinitely inquisitive, must have been trying to get to know more about the photographer than reveal of himself. Yet there is still that Pearson sly smile just about to appear.To think of Harry physically gone seems like a scientific impossibility. Harry inhabited the ether better than anyone I have ever known. He would appear out of nowhere and disappear just as fast.There was the 4am email with a celestial transit or a link to an article about a new artist about to appear at…
 
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    Small-Business

  • THE Small Business Expert

    Susan Wilson Solovic
    4 Mar 2015 | 10:07 am
    It looks like we have a neutral net now – whether it’s good or bad, time will tell – but both sides are presented below. I hope it makes us more productive, but in any case, this weeks’ edition includes a lot of productivity tips you can use right now. Leadership, Management and Productivity I […] Continue Reading: This Week in Small Business: Floyd Mayweather, Ben and Jerry, and Net Neutrality →
  • Entrepreneneurship – Where Business & Marketing Collide with Human Nature

    Michael Hartzell
    4 Mar 2015 | 10:06 am
    Don’t miss thenext one,free updatesby email: Recent Posts: Connect with us via social media: Most Popular Posts How to Buy Renewable Energy Certificates and Get Credit for Going Green Do you think having more of our electricity come from green renewable sources is important? Did you know there is an easy and cost-effective way to help ensure that happens? Read More 6 Great Ways to Lose Customers You just might be making a mistake or two that’s costing you customers! Just a 5% increase in customer retention can increase profits up to 95%, so it makes sense to find your problem and…
  • 8 Steps For Entrepreneurs To Avoid The Ego Trap

    Martin Zwilling
    4 Mar 2015 | 12:00 am
    In my years of mentoring entrepreneurs, a problem I have seen too often is low self-esteem, and over-compensating through arrogance and ego. These entrepreneurs find it hard to respect customers or team members, and their ventures usually fail. As a team member, low self-esteem leads to low confidence, poor productivity, and no job satisfaction. Fortunately, both can be fixed. Organizational change expert Paul Meshanko, in his classic book “The Respect Effect,” explores the human science behind these issues, confirming that people with a healthy self-esteem perform at their best…
  • #315 Sales, Cybersecurity, Hap Klopp, Happiness

    Barry Moltz
    3 Mar 2015 | 7:01 am
    March 03, 2015 | By Courtney Deruy In this episode, we welcome back after 6 years, the founder of North Face Hap Klopp who will show us that success in business is really a series of linked recoveries. We are also going to talk about one of the biggest threats to your small business that you aren’t doing much about: cyber security! We’ll also discuss the myths of sales and discuss the role of the modern day sales person. Finally, we will talk about shiny object syndrome and reveal how to pursue true happiness as a small business owner. Listen and Enjoy:  1:10…
  • Increase Your Profits With Customer Retention Strategies

    Andrew Wise
    2 Mar 2015 | 3:53 pm
    We are compensated for reviewing and featuring items on this blog. For more information on our full disclosure policy, please visit this link. Customer retention is often viewed as a product of exceptional customer service; however, there is more to keeping your existing customers than simply providing great service. Believe it or not, your plan for customer retention should start with the first meeting between your business and your customer and provide guidance for your business’s actions for the duration of the relationship. In some cases, it may even extend well past the time of the…
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    Constant Contact Blogs

  • 20 Ideas to WOW Your Customers, Improve Loyalty, and Get People Talking About Your Business

    Ryan Pinkham
    4 Mar 2015 | 10:11 am
    If you’ve visited our blog or received our Hints & Tips newsletter recently, you may have noticed that we’ve been talking a lot about the different ways small businesses can WOW! their customers. A WOW! moment is an experience that leaves a lasting impression on your customers. In some cases, a WOW moment will involve a well thought out marketing campaign designed to increase loyalty and boost repeat business. But many of these moments will also happen during the smaller interactions you have with customers — whether through a positive interaction with your staff, or a helpful tip…
  • [New Data] How the Amount of Text and Images Impact Email Click-Through Rates

    Jason Fidler
    3 Mar 2015 | 6:54 am
    Email click-through rates are one of the most valuable pieces of data when it comes to measuring the effectiveness of your email campaign. While open rates tell you how many people are seeing your email in the inbox and deciding to open, your click-through rate tells you how many of those people are acting on the content you send out. Depending on the goal of your email marketing, a high click-through rate could mean more people visiting your website, redeeming your offer, or registering for an upcoming event. Recently, we set out to learn more about what type of content works best for…
  • Take the #CCPhotoADay Instagram Challenge!

    Miranda Paquet
    2 Mar 2015 | 7:30 am
    Visual content is one of the easiest and most effective ways to connect with your audience online. Whether you’re showing off a new product or taking people behind-the-scenes of your business, images can help you connect with your audience and show them what makes your business unique. Best of all, sharing photos and videos has never been easier. With social networks like Instagram, you can share great looking images quickly, right from your mobile device. If you’re on Instagram, hopefully you’ve already seen how effective it can be in showcasing your business and connecting with…
  • How to Become a Paperless Business

    Dave Anderson
    27 Feb 2015 | 7:00 am
    Business and paper traditionally go hand and hand — but recently companies are increasingly choosing to go paperless. It’s good for the environment, can lower costs, and might reduce the clutter around your office. However, going paperless is often easier said than done. Even though technology offers plenty of alternatives, many businesses just can’t seem to shake their affinity for paper. Transitioning to a paperless office doesn’t have to happen right away; your employees might need some time to adopt new habits or realize the advantages of working without paper. Here are ten steps…
  • Why Repeat Business Is Not an Accident

    Christopher M. Litster
    26 Feb 2015 | 6:56 am
    Editor’s Note: Here at Constant Contact, helping small businesses succeed is the motivation behind everything we do. We believe small businesses have a real advantage and we’re committed to your success. As part of our commitment to you, we created The Promise. This year we’re taking a closer look at what this promise really means, and providing advice to set your business up for success. The following is the latest post in The Promise series. While a customer may find your business by accident, whether or not they return is a conscious decision. These days, when there…
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    UBC - a place of mind

  • New Wilden Creativity Award will recognize an emerging UBC artist

    4 Mar 2015 | 11:35 am
    Funding rewards UBC Okanagan’s talented visual artists for courage and insight.
  • With Help From Partner, UBC Startup Brings Ventilated Door to Market

    4 Mar 2015 | 8:17 am
    This article was originally written in the Globe and Mail on February 24, 2015. THE CHALLENGE Before Vick Yau could even print his business cards, there were orders coming in for his company’s product: an interior door that provides both ventilation and acoustic separation. Mr. Yau, co-founder of VanAir Design, had the designs and materials needed […]
  • Weekend Reading: Incubation Nation

    4 Mar 2015 | 8:15 am
    This article was written by Strategy Online on February 13, 2015 Phrases like “startup mentality” and “entrepreneurial thinking” have found their way into the “about” sections of so many agency websites that they’re beginning to feel a bit hollow. But finding startups to incubate can encourage staff to think creatively outside the confines of a […]
  • Valentine’s Day in Hell

    3 Mar 2015 | 11:01 pm
    Last weekend’s excursion was to Hell’s Gate National Park, whose terrain had been the inspiration for the Lion King. I had started off the day bright and early, meeting my friend Joshua in Ayany before beginning the journey to Hell’s … Continue reading → Continue reading →
  • Also known as “Phylogenetic Analysis of Magical Creatures.” A Harry Potter themed phylogenomics paper.

    3 Mar 2015 | 5:56 pm
    Attention to detail is pretty cool. One of my favourite parts (apart from the phylogenetic tree itself) is the post note that says: “Genetic sequences for all genes will be provided upon request. Due to magical laws, we are unable to publish them on GenBank.”
 
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    makemoneyhomebusinesscenter.com

  • Fraud, Slavery, and Online Dating: The Tragic Case of Dr. Chang

    admin
    4 Mar 2015 | 2:38 am
    My fraud presentation for Auditing. Doing it big since 2010. The logistics management system is developed based on SuperMap Cloud Services. The logistics management system consists of the delivery region management module, delivery region auditing module, delivery region correction module, and order distribution module. Video Rating: 0 / 5
  • Complete Mlm System SOLAVEI (Prepaid Phone)

    admin
    9 Feb 2015 | 4:04 pm
    Phone plans comparison home based business opportunities for women learn how to make money online work at home for expecting moms best new job best home. 1-800-676-9942 JOIN SOLAVEI UNLIMITED 4G Mobile Phone Service UNLIMITED CALLS UNLIMITED SMS / TXT UNLIMITED DATA UNLIMITED 4G cutyourmobilephonebill.com http Free phones without plans money making home based business cheap phones start make money from home online entrepreneurs make extra money free phones no. Marketing home based business income protection generate quality homes business leads make money at home fast businesses for women at…
  • Feed the Beast Sever IP Plugins soon

    admin
    31 Jan 2015 | 7:12 am
    This is my feed The Beast server. *PM to get whitelisted i will have this feature until i install plugins* IP: 25.169.22.206 Rules: No greifing no trolling no all caps rage no spam no advertising other servers etc. build away from spawn *failure to follow these rules means Banned for 1 week second offense banned forever* Video Rating: 5 / 5
  • Visalus Products and Business Opportunities LOCALLY in Tampa! The Body by Vi 90 Day Challenge!

    admin
    28 Jan 2015 | 2:23 am
    If you are looking for a local representative for Visalus products in Tampa, you can go to ProductsByVi.com Also, the business itself is one of the fastest growing in North America, and YOU have the capabilities of getting involved! Go to http for more info! If you are looking for a local representative for Visalus products in Clearwater, you can go to ProductsByVi.com Also, the business itself is one of the fastest growing in North America, and YOU have the capabilities of getting involved! Go to http for more info! Video Rating: 0 / 5
  • Work From Home – $200 to $6000 In 1 Week

    admin
    15 Jan 2015 | 6:50 am
    Work From Home, CLICK HERE: is.gd Work From Home – 0 to 00 In 1 Week There are many ways to stay at home and still make money. In fact the Internet has made this a real possibility for many people. If you haven’t ever taken the opportunity to search for stay at home employment opportunities online, you probably should. You will discover hundreds of pages offering advice on how to stay home and earn money. If you are stick and tired of going to work day after day and are ready to start working on your own, consider taking advantage of the unique situation available. Plus, with the…
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    Cash Protection Agency Ltd

  • Govt Launches New Legislation For Late Payment By Public Bodies

    admin
    4 Mar 2015 | 1:00 am
    Photo Credit: Gamma Man via Compfight cc New legislation brought into effect on February 25th means late payment by public bodies should be reduced, and invoices that go beyond their agreed payment terms will become a matter of public record. The rules, brought in as part of a broader update of public procurement, extend the existing commitment to 30-day payment terms and prompt settlement of accounts. Under the changes made on February 25th, everyone working in a government supply chain – from the government itself, to suppliers and sub-contractors – must adhere to 30-day payment…
  • Can the EU Late Payment Directive cover my costs?

    admin
    2 Mar 2015 | 1:00 am
    Photo Credit: acme london via Compfight cc The EU Late Payment Directive came into force on March 16th 2013, and its full name is European Directive 2011/7/EU. It covers certain rights granted to creditors who are paid later than the agreed deadline, designed to prevent them from being left out of pocket by overdue payments. Importantly, it is not really intended to penalise the debtor, beyond repaying what they owe with reasonable costs and interest on top. One significant aspect of the EU Late Payment Directive is that, for the first time, it introduced the right to reclaim debt recovery…
  • Is it harder to recover old debts?

    admin
    27 Feb 2015 | 1:00 am
    Photo Credit: djking via Compfight cc There are plenty of valid reasons why you might not choose to chase a debt immediately – if it seems unlikely that the debtor will pay, and you are facing cash flow problems as a result, it is entirely understandable to focus your energies on simple survival in the short term. But that should not mean you let the debtor off the hook forever, and if you have ageing debts outstanding, it might not be too late to chase for payment; and depending on your agreed payment terms at the time, it might be particularly lucrative to do so. First of all, the…
  • Should reporting late payments be mandatory?

    admin
    25 Feb 2015 | 1:00 am
    Photo Credit: Anders Adermark via Compfight cc Late payments are undeniably a major problem for many companies, yet many choose not to aggressively pursue overdue invoices due to concerns that it might harm relationships with prompt-paying customers too, or simply the view that it’s better to be paid late than never. But this has created a Catch-22 situation, in which the government is forced to try and tackle late payment culture using legislation that many companies ultimately choose not to enforce – and few would truly support the notion of mandatory penalties and inescapable…
  • Suppliers banned from cutting off failing customers

    admin
    23 Feb 2015 | 1:00 am
    Photo Credit: Eugene Kaspersky via Compfight cc Proposals due to come into force in October ban ‘essential’ suppliers from cutting off business customers while they are in administration, in an attempt to give them more chance of being successfully rescued. The plans apply primarily to the essential utilities and IT services needed to continue trading, although there are suggestions from insolvency trade body R3 that the scope should be expanded to include even more suppliers. In short, it means that affected suppliers, if a business customer goes into administration, will be…
 
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    Small Business Bliss

  • SEO on your radar? Make content your best friend

    Martina Iring
    13 Feb 2015 | 11:03 am
    Looks like 2015 is going to be a year of SEO. I’ve had so many projects and queries around keyword research and site optimization! Since it seems that SEO is on the marketing radar for many a small business this year, I thought it was a good time to talk about search in a blog post. First and foremost, let’s address what SEO is exactly. It’s an acronym that many small business owners will see, but may not know exactly what this is. SEO stands for Search Engine Optimization. Basically, this means making whatever you have online the best it can be for search engine results…
  • Get in touch with your inner Spielberg & start making your own online videos

    Martina Iring
    22 Jan 2015 | 9:50 am
    This is a guest post from Colette Nichol of Story Envelope Media. The magic tool If you knew for a certainty that there was a tool that had the incontrovertible power to help you connect on a deeper level with your customers and make you stand out in their memory, would you use it? What if that same tool would, over time, result in more sales and more of exactly the type of customers you want? Then would you use it? Maybe you would. Or then again, maybe you wouldn’t. As creatures of habit, we humans can often find ourselves suffering under the weight of a deep-seated aversion to change. So…
  • Intention setting and up-shifting into the New Year

    Martina Iring
    11 Jan 2015 | 1:14 pm
    “You are the master of your life – you are the master of your mind – you have the power to change the way you think and feel. You have the power in you to achieve your goals, to become the person you want to be, and to live the life of your dreams.”   ~ Zlatoslava Petrak, 
Author Last year, I decided that instead of setting New Year’s resolutions in the typical way, I would choose intentions that would guide my actions and act as the grounding force for all that I was looking to accomplish. (You can see the post about that here). By doing this, I found that I…
  • My fav posts of 2014 to power your small business journey

    Martina Iring
    10 Dec 2014 | 8:16 am
    2014. A year with a lot of changes with online marketing and social media. Perhaps, a year with a lot of changes in your small business. Beyond that, maybe even a year with a lot of changes for you personally. The tides are soon approaching to wash away 2014, and bring new waves of change for 2015. The dawn of a new year is always a great time for reflection and for planning ahead. Being the busy small business owner that you are, you may have missed some of these posts throughout the past year. I’ve compiled a round-up to get you caught up and ready to move on into the new year…
  • How to talk about yourself on social media (or how to sell without selling)

    Martina Iring
    3 Dec 2014 | 4:33 pm
    What is the point of being on social media? Many business owners will be quick to reply – to make money! And while that is certainly a valid goal, direct sales cannot stand as the be-all and end-all reason for getting social. Some other goals for social media might include: Driving traffic to your site Increasing awareness about your business and your services or products Establishing yourself as a credible specialist in your field and educating fans about your industry Keeping your business top of mind so that when someone needs your service or offering, they think of you Creating and…
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    creativecommons.org

  • How to Buy Renewable Energy Certificates and Get Credit for Going Green

    ask@michaelhartzell.com (Michael Hartzell)
    18 Feb 2015 | 7:58 pm
    Do you think having more of our electricity come from green renewable sources is important? Did you know there is an easy and cost-effective way to help ensure that happens? People may quibble over some of the details, but most everyone agrees that renewable is a superior concept. The corollary is that most of us have no idea what to do to help that concept become reality. And even if we personally feel it is important to support the growth of renewable energy, as business owners and entrepreneurs we may not know what the business case is for utilizing green power. What is Renewable Energy…
  • 6 Great Ways to Lose Customers

    ask@michaelhartzell.com (Michael Hartzell)
    26 Nov 2014 | 4:03 pm
    You just might be making a mistake or two that’s costing you customers! Just a 5% increase in customer retention can increase profits up to 95%, so it makes sense to find your problem and implement a solution before your business takes a hit. 1. Problem: Using an outdated email list for campaigns. An outdated list may wind up costing you more than a few undelivered emails. If your domain is spam listed, every email you send could wind up in your customer’s spam folder. And if you continue emailing someone who tries to opt-out, you can be penalized or fined. A spammy reputation is hard to…
  • What is your churn policy?

    ask@michaelhartzell.com (Michael Hartzell)
    25 Nov 2014 | 9:28 am
    Do you have a churn policy? Is it "Good riddance"? Or as Mr. Wonderful on Shark Tank would say "You are dead to me"?  It is easy to give up on people who have given up on you. Not knowing what it is that caused them to reject you will not help you know where to improve. "Complaints" are the most valuable type of feedback but if the complaint is in the form of "walk away" or "unsubscribe", no amount of guessing will help you turn it around. Does it matter? You continue to add new contacts and as long as the number of new contacts is growing faster than those who are unfriending, unliking,…
  • Catching fish with strawberries and cream

    ask@michaelhartzell.com (Michael Hartzell)
    21 Nov 2014 | 11:48 am
    They look the other way, ignore your Facebook page, delete your email without reading, discount your interview and while your business is very visible, it might be also very ignored. This is hurtful and you take it personally because you took hours picking the exact photos for your website, the faucet for your AirBnB rental, the perfect font for your landing page. Perfection is ignored and it is all personal. Entrepreneurs blend personal and business, there is little separation.  This blur between personal and business warps judgment and what appears to be so important may not be so.
  • More valuable than a list is a rating with an analysis

    ask@michaelhartzell.com (Michael Hartzell)
    17 Nov 2014 | 1:28 pm
    You can offer a spreadsheet or a list and humans are certainly going to be interested as many love to hoard more information. A list of software gives people a “Choice” and does save time to research. You can find the best The Best Email Marketing Services List for Business on the Planet but the size of the list makes it unhelpful. More interesting than a list is your final decision about which are the best and why.  You can find A Great List of 13 Online Scheduling Software Programs but more importantly you will know which is my favorite and why.  One…
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    Surefire Social

  • The Basics of PPC: Tips from the Pros

    Brian Seskin
    2 Mar 2015 | 3:30 am
    For businesses in highly competitive industries, it can seem nearly impossible to land at the top of local search results pages. Search engine optimization, while effective, sometimes takes months or even years to have an impact on your bottom line. Fortunately, businesses can turn to pay-per-click, or PPC, advertising for a quick boost in search engine rankings. Here are a few tips to help you get started with PPC advertising: Understanding the Basics of PPC First, it’s important to understand how PPC advertising works. As long as you bid high enough for the ads, they will be displayed…
  • How Improving Your SEO Will Get You Better Leads

    Bob Sheehan
    26 Feb 2015 | 3:30 am
    For small and mid-sized businesses, there are hundreds of ways to spend your marketing budget. You could hire a public relations firm, buy commercial space, or even invest heavily in social media ads. But don’t forget about search engine optimization (SEO), which is completely free! Google handles 3.3 billion search queries every day, and if your business can secure one of the top spots on the search results page, you’ll be reaching more leads than you could imagine. Although there may be some upfront costs to optimizing your website for search engines, such as hiring experts and…
  • How Franchises Can Stand Out From the Crowd at the Local Level

    Chris Marentis
    24 Feb 2015 | 3:00 am
    Now that there are so many local franchises promoting their business online, it’s becoming more difficult than ever to stand out amongst the crowd. That’s why it’s critical for franchises to develop an effective local internet marketing strategy, and an important part of that strategy is search engine optimization. Create Unique Content If you’re looking to make your franchise get noticed, the first step is to create unique content for each specific franchise location. While all of your local pages should contain the keyword along with the location, it’s important to remember that…
  • What’s the #1 Way for Franchisors to Create Happy Franchisees

    Glen Hellman
    23 Feb 2015 | 5:00 am
    It’s as old a story as the birds and the bees, yet adapted for the Zoors and the Zees. The number 1 priority of an entrepreneur for starting a business is to feed the family. I know, I know not an earth shattering revelation. Now this is where I’m going to apply some radically, novel thinking so hold on to your seats! A franchise needs to turn a profit if the franchisee is going to feed the family. According to what I picked up 30 years ago in my undergraduate Accounting 101 course I’m going to theorize that profits require either revenue or alchemy and since we can’t count on a…
  • The Importance of Dashboards and Marketing Automation

    Sean Kidder
    20 Feb 2015 | 3:00 am
    Most local internet marketing professionals are involved in a variety of projects, from social media to print ads to special events. Despite all this activity, it can be difficult for your company’s owners and managers to understand what their marketers are doing and how their actions are affecting the bottom line. View a Snapshot of Your Performance Thanks to a well-organized dashboard, however, your company’s executives can see a snapshot of your marketing strategy. With an at-a-glance look at your performance, everyone is able to recognize strengths and weaknesses in your marketing…
 
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    The Entrepreneurs Club of America

  • The Warm Blooded Shark

    Kasey Marlow
    4 Mar 2015 | 9:01 am
    She’s known as the Queen of QVC. She’s an inventor and now a judge on Shark Tank. In fact, she’s called “the warm blooded shark.”
  • Inspirational Quotes for the Small Business Owner and Entrepreneur

    Kasey Marlow
    1 Mar 2015 | 9:15 am
    “Great entrepreneurship is in the execution.” –  Eric Paley   “Working on the right thing is more important than working hard.”   –Caterina Fake, co-founder of Flickr “The question isn’t who’s going to let me; it’s who’s going to stop me.” – Ayn Rand “We need to accept that we won’t always make the right decisions
  • America’s First Self Made Female Millionaire

    Kasey Marlow
    27 Feb 2015 | 9:12 am
    She was the first self-made female millionaire in America. Born Sarah Breedlove, but known as Madame C J Walker, she was an African American product of the South in the late 1800’s.
  • Turning Down the Sharks

    Kasey Marlow
    25 Feb 2015 | 9:08 am
    He went on ABC’s Shark Tank to raise capital for his company, SCOTTeVEST. It ended up to be quite a brawl with Scott Jordan turning down a million dollars from the distinguished panel of investors. Yes, he actually turned them down! They wanted too big a piece of his company.
  • Entrepreneurs Club Radio – Tuesday March 3, 2015 Our guest is Jenny Q. Ta, founder of Squiqqee

    Kasey Marlow
    24 Feb 2015 | 2:14 pm
    Next week’s guest is Jenny Q. Ta, founder of Squiqqee, the first of its kind social  networthing® platform.  Find out the success secrets of the first Vietnamese America to found two investment banking firms.  Author of “The Wall Street Cinderella”, about her path to starting five companies. Discover the meaning of her new term, social
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     Vistage Executive Street Blog

  • How a 1914 Antarctic Expedition Can Help You Engage and Motivate Your Teams

    Jackie Robles
    4 Mar 2015 | 9:11 am
    Our employees are more than just the number we pay them. As we know from some of our Fridays With Vistage seminars, attracting and keeping Read MoreThe post How a 1914 Antarctic Expedition Can Help You Engage and Motivate Your Teams appeared first on  Vistage Executive Street Blog.
  • Why Thinking Stupid is a Smart Strategy

    Dan Gregory and Kieran Flanagan
    3 Mar 2015 | 9:03 am
    Ok, we know what you’re thinking: “It doesn’t sound like a smart strategy!” But stay with us and we’ll explain how thinking stupid can transform Read MoreThe post Why Thinking Stupid is a Smart Strategy appeared first on  Vistage Executive Street Blog.
  • No Strategic Plan Survives its Collision with Reality

    Marc Emmer
    2 Mar 2015 | 9:00 am
    As a strategic planning practitioner I have heard every conceivable rationalization about why strategic planning is a bad idea. It takes too long; the world Read MoreThe post No Strategic Plan Survives its Collision with Reality appeared first on  Vistage Executive Street Blog.
  • Tracking the Cold Season: M’Lou Arnett of Matrixx Initiatives (Maker of Zicam)

    Vistage Staff
    27 Feb 2015 | 9:00 am
    Editor’s note: In our new Voice of Small Business series, we highlight a handful of the more than 19,000 business leaders that represent the best Read MoreThe post Tracking the Cold Season: M’Lou Arnett of Matrixx Initiatives (Maker of Zicam) appeared first on  Vistage Executive Street Blog.
  • What Does CEO Optimism Really Tell Us?

    Leon Shapiro
    26 Feb 2015 | 3:18 pm
    After about 10 years of analyzing data from our Vistage CEO Confidence Index (a quarterly survey of our Vistage CEO members), University of Michigan’s Dr. Read MoreThe post What Does CEO Optimism Really Tell Us? appeared first on  Vistage Executive Street Blog.
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    The Deluxe Blog

  • 4th Graders Share Entrepreneurial Dreams via Junior Achievement

    Julie Gordon<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2015/02/Julie_Gordon_Profile.jpg" alt="Julie Gordon" class="avatar" width='50' height='50'/>
    4 Mar 2015 | 9:09 am
    The entrepreneurial spirit has played an important role for centuries in America, and continues to inspire our country to start businesses at all stages in life. While few of us actually take the plunge, 65% of adults believe entrepreneurship is a good career choice. And nowhere is that “dream of independence” more alive than in our classrooms. One of the reasons our youth continue to be inspired is due to the work of Junior Achievement – the world’s largest organization dedicated to educating students about workforce readiness, entrepreneurship and financial literacy.  For…
  • 5 Free Tools to Create Your Small Business Marketing Plan

    Brian Morris<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/01/Brian-Morris-Profile-150x150.jpg" alt="Brian Morris" class="avatar" width='50' height='50'/>
    3 Mar 2015 | 7:18 am
    Every passing year holds the promise of greater gains in life and business. If you want to grow your business you have to plan for growth, and that starts with crafting a comprehensive marketing plan. Though several companies offer paid marketing plan development software, many small businesses don’t need – or have time for – overcomplicated applications, especially when marketing funds are limited. In fact, you can create a formidable marketing strategy using the following five free tools for making your marketing plan. 1. Freemind Freemind isn’t dedicated marketing plan…
  • Listing Your Business on Google is Vital, But Don’t Forget About Bing

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2015/02/Deluxe_enterprise_logo_cropped-150x28.png" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    26 Feb 2015 | 3:09 pm
    Every community has its “hot spots” – the places where everyone goes to see and be seen. Similarly, online communities have hot spots, too. Is your business being seen in the right ones? Recently, we shared how one local business is leveraging its listing on Yelp to drive new and repeat business. Bing, Microsoft’s search engine, is another great place for online customers to connect to your business. While Google represents roughly two-thirds of desktop searches, Bing continues to scratch away in second place, with nearly 20% of total search market share. Microsoft launched Bing in…
  • Fighting a Cyber Attack Before One Happens to Your Small Business

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2015/02/Deluxe_enterprise_logo_cropped-150x28.png" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    24 Feb 2015 | 10:08 am
    Cyber crooks are equal-opportunity criminals. They’re just as willing to try hacking the systems of a small business as they are a retail giant. In fact, they could be even more eager to go after a small business, because they’re well aware that most small companies don’t have the defenses and resources bigger players do. If it takes a big company months to detect a cyber attack, how much longer might it take for a small organization to discover it’s been the victim of an attack? And do you have that much time – and money – to spare? Fortunately, says blogger Eugene Bekker, author…
  • The Inside Scoop on How People Search Online for Local Businesses

    Sue Anderson<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/01/Sue_Anderson_Profile-150x150.jpg" alt="Sue Anderson" class="avatar" width='50' height='50'/>
    20 Feb 2015 | 10:15 am
    As a business owner, one of the keys to getting found on the web is understanding the nuances of how your customers search online. It seems everyone is vying for the precious few top spots on Google – so how does one truly outpace others to rank higher? We believe the answer starts with “the search”.  Here are just a few insights our web team at Deluxe has uncovered: Insight #1: Local searches are 2x as likely to lead to a purchase. Optimizing your website and popular directory listings like Yelp with your business’s physical location gives you a fantastic opportunity to gain new…
 
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    Loftis Consulting Business Blog

  • When Can I Start Paying Myself?

    Loftis Consulting
    16 Feb 2015 | 6:00 am
    Entrepreneur.com has a great article on “When Should You Start Paying Yourself?”  The article highlights the key reasons why as a business owner you should pay themselves at market rate; however, it does not focus on the key indicators of when you should start paying yourself despite its title.  To get a deeper understanding of the when and not the why of paying yourself check out my blog post “Why Can’t I Pay Myself This Month?“
  • How to Start a Business with Customer Cash

    Loftis Consulting
    9 Feb 2015 | 6:00 am
    The Wall Street Journal had a great article on “How to Start a Business With Very Little Money”.  The article highlights ways a start-up can garner cash flow by getting customers to pay upfront as one recommendation instead of depending on loans or investments from others.  In reality, many great businesses were started with a little money from the business founders.  The types of businesses that can be bootstrapped tend to not be capital intensive.  Some examples of customer upfront models not mentioned in the article are: Gift certificates if your business is consumer…
  • Review of 2014 IPOs

    Loftis Consulting
    2 Feb 2015 | 6:00 am
    The New York Times and Deal Book have an excellent article, “Investors Bought Into Nearly $250 Billion in Global I.P.O.s in 2014“,  that highlights the major initial public offerings in 2014.  It is also names some companies that are expected to go public in 2015.
  • Quick Primer on Financial Projections

    Loftis Consulting
    26 Jan 2015 | 6:00 am
    All business plans require financial projections.  Financial projections should be based on your business’ specific needs not some generic plan pulled from the internet and are needed for both for profit and not for profit businesses since all businesses, no matter the type, need cash to operate. When I talk about financial projections it is not numbers thrown on a page but financial statement projections in the form of an Income Statement, Balance Sheet and Cash Flow Statement.  An investor or lender needs to understand how the business will make money, how the business will use the…
  • Stiff Tax Penalties for Non-Profits for Late Filing of Form 990

    Loftis Consulting
    20 Jan 2015 | 6:00 am
    Most non-profits rely on donations in order to fulfill their mission.  It would be a shame if monies raised went paying tax penalties rather than providing client services.  It is critical that Form 990 is filed annually with the IRS on a timely basis. This article, “Form 990, Late Penalty Abatement“, by the Journal of Accountancy highlights the penalties, ramifications and possible solutions to filing Form 990 late.  
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    ChrisReimer.com

  • Chris Reimer is Available For Hire

    Chris Reimer
    4 Mar 2015 | 10:05 am
    I don’t mean to darken your day, but I have some important news to share. Starting very soon, I’ll no longer be employed by Kaldi’s Coffee. Sad face emoji. I had been hired to be Marketing Director of both Kaldi’s Coffee and a sister company, Honolulu Coffee (they have common ownership). Since my hire, needs […] The post Chris Reimer is Available For Hire appeared first on ChrisReimer.com.
  • Happywork TV Episode 38: Don’t Haze or Hate on Departing Employees

    Chris Reimer
    25 Feb 2015 | 3:43 am
      In Episode 38 of Happywork TV, we talk about the next commitment in the work code of conduct I’ve created called “The Happywork Agreement.” This is a commitment that employers are going to make to their employees. Here it is: “If an employee resigns, I will not make it hard on them. There’s no […] The post Happywork TV Episode 38: Don’t Haze or Hate on Departing Employees appeared first on ChrisReimer.com.
  • Happywork TV Episode 37: Happywork Has Launched!

    Chris Reimer
    17 Feb 2015 | 12:09 pm
      Thanks to all who have played a role in bringing my art to the marketplace. Today, February 17, 2015, Happywork hits the streets, and I’m thrilled and honored. The post Happywork TV Episode 37: Happywork Has Launched! appeared first on ChrisReimer.com.
  • Happywork is On The Shelves At Barnes & Noble

    Chris Reimer
    16 Feb 2015 | 11:39 am
    My book is now on the shelves at select Barnes & Noble stores nationwide. I stopped by the one near my house (170 & Ladue in St. Louis). They now have two autographed copies! Use BN.com to check in-store stock in your area (use the zip code field on the right side of the screen). The post Happywork is On The Shelves At Barnes & Noble appeared first on ChrisReimer.com.
  • The #Happywork Hashtag is Looking Good!

    Chris Reimer
    13 Feb 2015 | 10:22 am
    The post The #Happywork Hashtag is Looking Good! appeared first on ChrisReimer.com.
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    Blue Kite Marketing blog

  • 3 Ways Content Marketing Can Be Your Most Powerful Sales Tool

    Laura Click
    4 Mar 2015 | 4:00 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • 4 Key Components of a Solid Brand Foundation

    Laura Click
    25 Feb 2015 | 7:04 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Reasons Why Your Marketing Efforts Fail

    Laura Click
    23 Feb 2015 | 5:11 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • How Much Should Your Business Budget for Marketing?

    Laura Click
    4 Feb 2015 | 4:00 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • How to Win the Battle for Attention with Ryan Hanley {Podcast}

    Laura Click
    29 Jan 2015 | 5:37 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
 
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    Barry Moltz

  • #315 Sales, Cybersecurity, Hap Klopp, Happiness

    Courtney Deruy
    3 Mar 2015 | 7:01 am
    In this episode, we welcome back after 6 years, the founder of North Face Hap Klopp who will show us that success in business is really a series of linked recoveries. We are also going to talk about one of the biggest threats to your small business that you aren’t doing much about: cyber security! We’ll also discuss the myths of sales and discuss the role of the modern day sales person. Finally, we will talk about shiny object syndrome and reveal how to pursue true happiness as a small business owner. Listen and Enjoy:  1:10 Segment 1: Martin Limbeck is an international sales…
  • #314 Small Biz Expert Susan Solovic, Infusionsoft, For Goods, Cupid’s Cronies

    Courtney Deruy
    24 Feb 2015 | 6:38 am
    On episode 314 of Business Insanity Talk Radio, my first guest, Susan Solovic, is going to look into her crystal ball and tell us the worries and opportunities for small business in 2015. Next, most small biz owners do not spend the time and money to put together a systematic marketing plan. Well, that stops today. Did you know that only 24% of Americans volunteer every year? My next guest has the solution to increasing that number. Dating is difficult for busy professionals, but learn how my final guest makes it a whole lot easier. Check Out Business Podcasts at Blog Talk Radio with…
  • What does it really cost to build an iPhone App?

    Courtney Deruy
    19 Feb 2015 | 12:40 pm
    Ever wondered how much it would cost to build the mobile app of your dreams? There’s an app for that. It’s called How Much to Make an App. In order to determine how much your app will cost, it asks a series of questions regarding: Platform: Will your app be iOS, Android, or both? Login: Will users login with an email address or social network profile? Profiles: Will users be entering information about themselves that may be viewed publicly? Monetization: Will the app be free, paid, or with in-app purchases? Reviews: Will users be rating and reviewing things? Integration: Will your app…
  • #313 Advice from Adam Cheyer, David Pottruck, Dan Gregory and Alex Wemple

    Courtney Deruy
    17 Feb 2015 | 7:01 am
    On episode 313 of Business Insanity Talk Radio, we first talk to Adam Cheyer, the creator of Siri. He shares the story of Siri’s success with Apple and what he’s working on now. Next, the former CEO of Charles Schwab shows us how to lead breakthrough change against any odds. The following guest describes small business owners as scared, selfish & stupid and he doesn’t mean it as an insult. Finally, learn how you can save money by preventing the spread of germs in your office. Check Out Business Podcasts at Blog Talk Radio with Barry J Moltz on BlogTalkRadio About the…
  • #312 Money, Mindfulness, Incorporating and Sales Leads

    Courtney Deruy
    10 Feb 2015 | 7:01 am
    Episode 312 of Business Insanity Talk Radio tackles money management, practicing mindfulness, incorporating your business, and following up with sales leads. First, learn how to wisely manage your wealth and make a plan for the money in your business. Next, learn more about the word that is really making its way into the small business owners lexicon this year: mindfulness. We discuss what it is and how it can help your business. We then discuss what type of business entrepreneurs should incorporate as, how much it will cost, and where to go for help. Finally, learn how to maximize your…
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    Free Enterprise

  • Using Personal Email for Work? 4 Concerns for Business Owners

    Le Trinh, Esq.
    3 Mar 2015 | 1:31 pm
    Former Secretary of State Hillary Clinton is in hot water for using a personal email account for work purposes. What can business owners learn from this news? During her time at the State Department, Hillary Clinton broke protocol and used a personal email account rather than a government email account to conduct her correspondence. This may have violated a federal requirement that all official correspondences must be retained as government records, CNN Money reports. Do you have a rule prohibiting employees using personal email accounts for work? If not, here are four reasons why it's…
  • With Office Slides and Play Areas, Beware Injury Risks

    Christopher Coble, Esq.
    27 Feb 2015 | 11:23 am
    We all want to have workspaces that our employees enjoy, but sometimes we can take it a bit too far. And a couple of recent stories illustrate the injury risk of office play areas. So read on before you install your company carousel in the lobby. Slip 'n Slide 'n Hospitalized Last Christmas, an Australian travel company's holiday party got the summer fun treatment when it built a makeshift slip-and-slide past a row of cubicles. Flight Centre's legendary slide competition took a bad turn, though, when one employee was rushed to the hospital after being knocked unconscious. Paul Gaffney told…
  • Walmart, EEOC Settle Age, Disability Discrimination Case: 3 Lessons

    Le Trinh, Esq.
    25 Feb 2015 | 2:20 pm
    Walmart has settled a lawsuit brought by the EEOC on behalf of David Moorman, a former manager at a Walmart store in Keller, Texas. The suit alleged age and disability discrimination in violation of the Age Discrimination in Employment Act (ADEA) and the Americans with Disabilities Act (ADA). According to Moorman's claims, his direct supervisors frequently called him "old man" and "old food guy". After he was diagnosed with diabetes, he requested reassignment from a manager position to an assistant manager position. Moorman alleged that Walmart refused to consider his request for a reasonable…
  • 2 Employment Forms You May Want to Provide in Spanish

    Christopher Coble, Esq.
    24 Feb 2015 | 2:16 pm
    Our workplaces are becoming more diverse, a reflection of changing national demographics and federal and state anti-discrimination statutes. And employers can help facilitate diversity in the workplace by providing certain employment forms in Spanish. Two of the most important forms you can provide Spanish-speaking prospective employees are an employment application and an independent contractor agreement. Employment Application (Solicitud de Empleo) The first step to workplace diversity is your hiring process. And while there is no legal requirement that an employment application be in an…
  • 5 Things Not to Do After a Slip-and-Fall at Your Store

    Christopher Coble, Esq.
    23 Feb 2015 | 10:41 am
    As wintry conditions persist across the country, we've all heard the warnings about trying to avoid slip-and-fall injuries in our stores. But nobody's perfect. So what happens if someone does slip and fall on your business' premises? While we might know what to do to prevent slip-and-fall injuries from happening, we may not be up to speed on what to do after a slip-and-fall happens -- and especially what not to do after a slip and fall at your place of business.So here are a few tips to consider, to keep an escalator slip from escalating into a lawsuit: 1. Don't Ignore Hazards. While you'll…
 
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    BuzzBooster Marketing Advisors: Shahar and Nash

  • What is the new normal for baby boomers?

    buzz@buzzbooster.com (Buzz Booster)
    23 Feb 2015 | 7:50 pm
    From 79 million baby boomers in the US, 43 million of us are taking care of someone older than 50. Baby boomers are also not getting any younger. Every day 10,000 boomers hit 65 years of age and since all boomers want to live forever, they are conscious about their health and consume more supplements than any other group, they might as well become the first generation to take care of its parents for as long as it cared for its children. But they want to do it their way. Care giving is really becoming a common word in any boomer vocabulary. Even though care giving might be the right word, many…
  • How Network Marketing Can Save Baby Boomers From The Retirement Crisis

    buzz@buzzbooster.com (Buzz Booster)
    1 Oct 2014 | 1:36 pm
    There are 90 million baby boomers between US and Canada (baby boomers are people born between 1946 and 1964.) Although this generation is known to spend 2 trillion a year and is said to have a disposable income of $24,000 a year, a significant part of this population is in trouble when it comes to retirement. Yes, baby boomers want to live forever, we are entering middle age kicking and screaming, and we say we never want to retire because we love to be active but reality shows that many boomers wouldn’t be able to retire even if they wanted to. First we are big spenders. We like to…
  • Who Are America’s Affluents, And What Are Their Top Spending Categories?

    buzz@buzzbooster.com (Buzz Booster)
    27 Sep 2014 | 6:39 am
    Some 67.5 million American adults lived in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the adult population can be classified as affluent, as can 23% of all US households. So who are these affluents? While Millennials (18-32) comprise 22% share of affluents, roughly two-thirds of affluent Millennials qualify on the basis of their parents’ income rather than their own. (The definition of affluence is based on living in a household with…
  • Millennials Mostly Talk About Brands Offline.

    buzz@buzzbooster.com (Buzz Booster)
    25 Sep 2014 | 1:37 pm
    Online recommendations might be as influential as in-person ones, but the vast majority of word-of-mouth (W-O-M) impressions about brands occur offline, at least among Millennials (18-34). That’s according to new figures released by the Keller Fay Group, which show that some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of face-to-face conversations (versus just 3% over social media). Not surprisingly, digital media acts as more of a W-O-M driver for Millennials than for other adults, referenced in 25% and 19% of impressions,…
  • Advertising to Baby Boomers

    buzz@buzzbooster.com (Buzz Booster)
    11 Sep 2014 | 6:03 am
    There’s tremendous logic in advertising to Baby Boomers in the US: they control by far the largest share of discretionary spending of any generation, and they are heavily reliant on advertising as a product information source. Yet only a small portion of advertising dollars are targeted to them, with many Americans complaining that advertisers fail to cater to aging consumers. Marketers must also overcome obstacles, such as Baby Boomers’ skepticism about advertisers’ trustworthiness. A report released in late 2012 by Nielsen and BoomAgers estimated that less than 5% of advertising…
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    Noobpreneur.com

  • Career Hack: Moving Away From Redundancy to Irreplaceability

    Ivan Widjaya
    4 Mar 2015 | 8:17 am
    Five words that no employee ever wants to hear are “your position has become redundant”. Like a knife stabbed into your heart, you’ve basically been told that all those years of hard work essentially mean nothing to your employer. Perhaps you’re eligible for a tidy severance + redundancy pay, or you can collect unemployment benefits while you reinvent yourself.… Continue reading » The post Career Hack: Moving Away From Redundancy to Irreplaceability appeared first on Noobpreneur.com.
  • Staying Relevant in the Ever-Changing World of Freelance

    Ivan Widjaya
    3 Mar 2015 | 10:00 pm
    People around the world are stepping into the world of freelance as they create their own personal blogs or web pages. It can be difficult to stay relevant and continue to find work in the changing world of freelance. Here are five tips you can make use of for maintaining your competitiveness in the tough freelance market: 1.… Continue reading » The post Staying Relevant in the Ever-Changing World of Freelance appeared first on Noobpreneur.com.
  • 5 Quotes Entrepreneurs Must Know and Practice Often

    Herby Fabius
    3 Mar 2015 | 5:00 am
    As an entrepreneur, one of the hardest things you’ll struggle with is motivation. When we’re motivated, we are just unstoppable. No matter the obstacle, you can always persevere and push through. But what happens when you hit the wall, and slowly start losing motivation?… Continue reading » The post 5 Quotes Entrepreneurs Must Know and Practice Often appeared first on Noobpreneur.com.
  • What’s the Best Way to Market an Online Business?

    Ivan Widjaya
    2 Mar 2015 | 8:50 pm
    Promoting your business via the Internet may become a more difficult task in the near future. Recent studies have shown that most of promotional activities are happening in social media. People are looking for unique business ideas, partners for joint business, staff, business sponsors and, of course, for possible ways to market their projects online.… Continue reading » The post What’s the Best Way to Market an Online Business? appeared first on Noobpreneur.com.
  • Don’t wait for April 15th – 5 Tips for New Entrepreneurs at Tax Time

    Ivan Widjaya
    2 Mar 2015 | 5:30 am
    Starting a new business can be stressful enough without taking the time to think about filing taxes. However, the IRS takes tax payments and filing deadlines seriously making it important for new and old hat entrepreneurs alike to ensure they file their taxes on time, and pay any money owing.… Continue reading » The post Don’t wait for April 15th – 5 Tips for New Entrepreneurs at Tax Time appeared first on Noobpreneur.com.
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    Big Brand System

  • What “Authentic” Audience Building Means [Audio]

    Pamela Wilson
    25 Feb 2015 | 3:00 am
    You’ve heard it many times: the best way to market your business is to “develop an authentic relationship with your prospects and customers.” But what does authentic marketing look like now? And what’s the difference between doing this for a brick-and-mortar business vs. an online business? These are the questions my new Nashville friend Nancy VanReece and I pondered a few weeks ago with Clark Buckner of TechnologyAdvice. We met at Chago’s Cantina in Nashville, and over the sounds of a busy Mexican restaurant, we hashed out how to build an authentic relationship…
  • Free Stock Photos: My Favorite Resources Today

    Pamela Wilson
    11 Feb 2015 | 3:00 am
    On a world wide web full of words, images cut through the noise and get to the point. A well-chosen image will enhance what your words say, and add meaning to your communication. The good news is that finding great stock photos — even free stock photos — is easier than ever. There are dozens of websites that offer free stock images. Their business models vary: Some are supported by advertising Some are supported by user donations Some serve as portfolios for a photographer’s work The free stock photo image resources here — as of this writing — allow you to use their images for…
  • Demystifying the Art of Action Planning

    Karyn Greenstreet
    28 Jan 2015 | 3:00 am
    Do you have an area in your business where you want to grow, change, be more successful? Sometimes it feels like you can’t get there fast enough. Setting goals can seem intimidating until you realize goals are simply stated outcomes: be more profitable, finish a big project, launch a new service, or help more clients. It’s more than a mere wish list; it’s stating what you want from life. The trick is to get from goal setting to goal attainment. That’s where we hit potholes and brick walls. Being a planner rather than a jumper will get you results quicker. Start with Big Picture Goals…
  • Here’s Why I’m Singing in the Rain on the New Big Brand System

    Pamela Wilson
    15 Jan 2015 | 3:00 am
    Last July, I joined the team at Copyblogger Media. And within a few days of starting, I got my first glimpse behind-the-scenes at our newest product, the Rainmaker Platform. When I first saw it, it was still in beta form. It was a little like seeing a baby who’s learning to walk: you can see the potential, and see it not meeting its potential at the same time. Luckily, we have an amazing team working hard to make the Rainmaker Platform great It’s not the same product I saw last July. It’s a robust, powerful, easy-to-use solution for online businesses. And week by week, I got…
  • You Have Something to Offer: Let’s Get It Noticed

    Pamela Wilson
    31 Dec 2014 | 3:00 am
    Why are you in business? I mean, seriously, why would you take the risk of running your own business? It’s not like it’s easy. I’ll tell you why I did it. Maybe you have a similar story? Back in 1992, I was at the beginning of my career as a graphic designer. I got a job right out of college working at a design studio in Miami. Five years later, I found myself newly married. I had just given birth to my first child. And I couldn’t imagine going back into the office. I tried to fathom putting this helpless baby into the arms of someone else, and returning to my drafting table and…
 
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    EpicLaunch

  • Know Your Rights as a Commercial Tenant

    EpicLaunch
    3 Mar 2015 | 9:25 am
    Real estate experts Homelet recently reported how the UK government is revamping its laws regarding tenancies in response to a recent swathe of so-called “revenge evictions.” Given how common it is for companies to rent office space, it’s crucial that you, as the tenant, are aware of both your rights and the rights of your landlord. Signing the Lease When you sign the lease to your office, or other business premises, you are generally committing to a fixed period of years. This lease term can only be ended early if you had an agreement with your landlord to do this. If this isn’t the…
  • How to Turn Your Carpentry Business into a Success

    EpicLaunch
    3 Mar 2015 | 9:25 am
    If woodworking is a hobby that you want to turn into a fulltime business, then there are lots of things that you need to consider before going full steam ahead. The Pros and Cons of Running a Woodworking Business The main pro of running a woodworking business is that you’ll get to do something that you love and people will appreciate it – and pay for it. You can schedule your own hours, work in your own home (if you have the space) and generally enjoy the flexibility of being your own boss. If you’ve already been using the equipment that you need to do the work, then setting up a…
  • Why Multi-Channel Customer Service is Increasingly Important

    EpicLaunch
    21 Feb 2015 | 11:53 am
    How do you prefer to talk to other people? Over the phone? Through e-mail? On social media? Chances are you have different preferences depending on the time of day, your location, and what you’re talking about. The same goes for your customers and how they prefer to communicate with your company. Some customers may prefer picking up the phone, while others would rather send a quick tweet to get their issue resolved. The variety of communication preferences within your customer base means that every one of your customer service channels needs to meet your customers’ expectations. Here’s…
  • Should You Really Fire a Problem Employee? Here’s How to Know When It’s Time

    EpicLaunch
    21 Feb 2015 | 11:49 am
    It’s not always easy to tell when it’s time to fire an employee, especially since the decision for termination typically only comes after you’ve tried everything possible to resolve issues with the employee. If an employee has a good attitude and is a hard worker, you may want to keep putting in some effort to help the employee improve. But if your problem employee’s bad attitude is affecting morale, hampering overall productivity, or garnering complaints from customers or vendors, it may be time to show the person the door — especially if the bad behavior keeps getting worse and…
  • Anatomy of a Successful Text Message Marketing Campaign

    EpicLaunch
    21 Feb 2015 | 11:46 am
    Text message marketing is being touted as the latest, greatest means of reaching customers since the advent of the Internet. After all, more than 50 percent of all adults have smartphones (and that number jumps to 80 percent for adults between the ages of 18 and 34) and most open text messages within an hour of receiving them. However, just because people have the capability to receive messages and will read them doesn’t mean that your text message marketing campaign is guaranteed to be successful. There are a number of factors that can torpedo your campaign before it even starts, and if…
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    Web Marketing Therapy Blog

  • Think education when you think marketing!

    Lorrie Thomas
    23 Feb 2015 | 11:31 am
    The best advice I ever received (and applied) as a teacher was to “teach to the best students in the room.” The exact same advice is what I attribute my marketing success to, both for my company’s success as well as the clients we support marketing-wise at Web Marketing Therapy. Why focus on students who don’t care to claim their education when you can give your all to the ones who count?  The same applies to marketing!  When you elevate your efforts to focus on your ideal audience, you attract more of the folks you want, you weed out the ones you don’t…
  • Things Looking Down Marketing-Wise? Look Up!

    Web Marketing Therapy
    19 Feb 2015 | 12:37 am
      My marketing therapy couch hosts a lot of small business owners and entrepreneurs who need to talk about their marketing problems.  Helping get passionate professionals on the right marketing path is what I am all about. I am all about breaking down issues to help pave the way for breakthroughs… …but there has to be a desire by the business owner to have a breakthrough! If you want to have positive marketing results, you have to look up and be positive. Professionals who do not get the results they are looking suffer from a common disorder – they are too down…
  • How to Make Facebook Posts Look Pro With Power Editor

    Katherine L. Garcia
    18 Feb 2015 | 10:25 am
    Facebook business page users have a secret gem they can use (it’s so secret, most folks don’t know about it!)I’d like to share a new Web Marketing Rx: Facebook’s Power Editor. It was created for business who are buying ads but we’ve figured out a way to loop around it. The Power Editor tool allows you add calls-of-action to Facebook posts, customize posts with an image or video, and more. See Learn More call-to-action button in the Facebook post photo below? You can change it to Shop Now, Sign Up, Book Now, or Download. You can also create a post as a link,…
  • Love All…

    Web Marketing Therapy
    12 Feb 2015 | 10:49 am
  • Shape Up Your Marketing Efforts in 2015

    virtualwordspecialist
    10 Feb 2015 | 3:23 pm
    I recently noticed that the gym parking lot is emptier. Sadly, according some sources, only 59% percent of the Americans who made resolutions to get fit in 2014 kept their word. The problem is that making changes takes a plan (goals), making exercise a priority, being consistent and willing to stick to it no matter what to get the results. The same is true for marketing. Busy entrepreneurs and small business owners are so overloaded. “Bettering marketing” projects dive to the bottom of “to do” lists where most things never get done….just like fitness resolutions. You…
 
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • Congrats to David Newman on his online course launch!

    David Siteman Garland
    26 Feb 2015 | 8:51 am
    I LOVEEEEEEE hearing success stories from my Create Awesome Online Courses Students! This morning I heard from David Newman (one of the nicest guys out there BTW…pictured left) who just    launched his new course: The Speaker Marketing Workshop. All about how to maximize your reach and revenue as an expert who speaks professionally. Anyhow…the results speak for themselves in this photo. Over 20k in sales…and an iPhone blowing up with alerts (money coming in …the type of alert you want). The big takeaway: All this awesome is happening for him because he puts in the…
  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    23 Jan 2015 | 2:23 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • Should you offer a payment plan for your online course?

    David Siteman Garland
    14 Nov 2014 | 1:13 pm
    Great question! First of all, I’ve done it (and seen it done) EVERY way under the sun. Payment plans can be great for bringing in new customers (buyers LOVE spreading out payments) but also come with some additional work (i.e. the few bad apples that will try to screw you). Overall, having a payment plan option (including our big 12 pay option for Create Awesome Online courses over 12 months) has been a huge success for us (mixed with a headache or 5). That being said, whether YOU should do a payment plan for your course depends on a few factors. Here are a few tip-a-roos: 1. If you are…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
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    Launch Grow Joy

  • How to choose between 25 popular ecommerce platforms for your online store

    launchgrowjoy
    25 Feb 2015 | 12:55 pm
    There are lots of ways to sell your products online. You can use Craigslist, Etsy, Ebay, Amazon, SmugMug, and similar ecommerce platforms. Or, you can create your own online store, which we recommend. In this guide, we will show you... The post How to choose between 25 popular ecommerce platforms for your online store appeared first on Launch Grow Joy.
  • Marie Forleo B-school – My review and bonus for entrepreneurs with products

    launchgrowjoy
    17 Feb 2015 | 10:50 am
    Are you thinking of joining the Marie Forleo B-school program, but are wondering if it’s the right fit for you because you have a product-based business (whether it’s jewelry, apparel, food, home decor, baby products, beauty products, eco products and... The post Marie Forleo B-school – My review and bonus for entrepreneurs with products appeared first on Launch Grow Joy.
  • How to price a product [PODCAST]

    launchgrowjoy
    13 Feb 2015 | 9:03 am
    If you’ve been struggling with how to price a product – whether your product is handmade or manufactured in a factory – today’s episode is for you! This episode is especially geared towards Etsy sellers who often try to compete... The post How to price a product [PODCAST] appeared first on Launch Grow Joy.
  • How to increase sales on your ecommerce site with affiliate marketing [PODCAST]

    launchgrowjoy
    4 Feb 2015 | 11:23 am
    Affiliate marketing is a great way to get more traffic to your e-commerce site, but it’s not as easy as just recruiting affiliates and having them put up banners for your products on their website. There’s so much more that... The post How to increase sales on your ecommerce site with affiliate marketing [PODCAST] appeared first on Launch Grow Joy.
  • How to use Facebook ads for your product-based business with @RickMulready [PODCAST]

    launchgrowjoy
    29 Jan 2015 | 7:18 pm
    Are you thinking of investing in Facebook ads because your Facebook reach is A LOT lower than it has ever been? Unfortunately, if you want want to get in front of your existing fans (and connect with some new ones),... The post How to use Facebook ads for your product-based business with @RickMulready [PODCAST] appeared first on Launch Grow Joy.
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    The Metropreneur Columbus

  • APTE Summit Brings Social Entrepreneurs Together, Fosters Discussion

    Susan Post
    4 Mar 2015 | 11:55 am
    The sixth annual Alleviating Poverty Through Entrepreneurship Summit brought social entrepreneurs from Columbus and across the globe together to discuss this emerging industry on Saturday, February 28. Seven entrepreneurs shared stories of their ventures, while also taking a look at big-picture questions surrounding social entrepreneurship. So what does social entrepreneurship even mean? Parts of the […]
  • Great River Organics Looks to Build Name for Organic Produce in Central Ohio

    Susan Post
    3 Mar 2015 | 5:00 am
    Collaboration can go a long way when you are a small business owner. It means more – more resources and more ways to reach your customers. As the movement to eat local and organic continue to grow, a group of eight Central Ohio farms are banding together to form Great River Organics. “Great River [Organics] […]
  • Columbus Crowdfunding Roundup – March 2015

    Susan Post
    2 Mar 2015 | 5:00 am
    Each month continues to show the diverse range of ideas coming from Columbus’ entrepreneurial minds, and just how many different things crowdfunding can be used for. An artist looks to expand her services. A group youngsters wants to get students interested in math again, and the musical techies will have fun with MIDIWidget. The life […]
  • Startups.Co Building All-in-One Startup Launch Platform

    Susan Post
    27 Feb 2015 | 5:00 am
    Funding is just one piece of the startup puzzle. A lot has to happen before funding should really even be addressed, and, there’s much to consider after. Columbus-based crowdfunding platform Fundable found themselves to be in the middle of this startup chain of command. Since its inception in May of 2012, “We’ve helped raise over $150 […]
  • Columbus Set to Launch Pilot Program Bringing Food Trucks & Carts to the Hungry Masses

    Kevin Brennan
    26 Feb 2015 | 5:00 am
    This spring, you may notice a change in downtown Columbus. As city dwellers hustle to their offices, a new sight and smell might stop them in their paths. Columbus-ites will be able to enjoy a quick bite, on the go, without worrying about the rollercoaster of emotions that go hand-in-hand with typical fast food offerings: […]
 
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    Blogtrepreneur - For Busy Entrepreneurs

  • 8 Surefire Ways to Get More Work Done Today

    Donny Gamble
    4 Mar 2015 | 12:58 am
    Credit: https://www.flickr.com/photos/demibrooke/2994169884/ Raise your hand if you wish there were more hours in the day. Entrepreneurs—I’m guessing you have both hands raised. Running a business in today’s digital world is time-consuming, as the internet never sleeps. According to Wells Fargo / Gallup Small Business Index, entrepreneurs work an average of 52 hours per week, with 57 percent working at least six days per week. If only there were more hours in the day, right? Well, while the days will never be longer than 24 hours, there are ways you can accomplish more in that small…
  • What Are The Best Laptops Under $500 in 2015?

    Blogtrepreneur
    3 Mar 2015 | 5:03 am
    We could all use some tips for saving money. And not just generic money saving techniques like stop eating take-out, but useful information on ways to buy something that you need for a mind-blowing price. Didn’t think it was possible to get a quality laptop under $500? This video guide will prove you wrong and hopefully save you some money in the process. Not only can you buy a quality laptop for less than $500, but you should still have money left over to order take-out for dinner. Asus Transformer Book T200 & T100 Asus Transformer Book T200 This Windows 8 hybrid 2-in-1 easily takes…
  • The Best Carry On Luggage For Men

    Blogtrepreneur
    2 Mar 2015 | 5:17 am
    Image Source: Pixabay If packing effectively be the art-form then luggage is the canvas. Luggage will make or break a travelers business trip. Thousands of business travelers opt to take their carry-on with them through countless airports saving valuable time waiting at baggage claim carousels and ticket counters. Given that the business traveler can carry his luggage for hundreds of miles, a year carry-on luggage needs to meet a certain set of requirements. The Carry On Luggage Basics Size Does Matter The ideal carry-on must be able to fit into an overhead compartment. More to the point, it…
  • Review of the Best Web Hosting Companies

    Blogtrepreneur
    1 Mar 2015 | 2:39 am
    Image Source: Stuart Miles, FreeDigitalPhotos.net What is Web Hosting and Why Does it matter? Every business- whether it be a brick-and-mortar store, or an online-only web company, needs a website. Before you dive into making a slick design or writing SEO optimized content for your site, you need to decide where you are going to host it. What is web hosting, you ask? It’s the server that houses your website. It serves your site up to the world wide web, and makes it available from all over the world. In short, it connects your website to the internet. It also makes publishing content and…
  • How To Write A Book In 30 Days or Less!

    Blogtrepreneur
    27 Feb 2015 | 9:20 pm
    Congratulations! You are just 30 days away from writing a book that you can be proud of. If you are like 90% of the people I know you have dreams of one day calling yourself an author, authority, or expert and being able to prove it with your very own published book. Maybe you have started several projects but have failed to complete any of them or, maybe you haven’t mustered up the courage to even attempt writing a book yet. Wherever you are in your journey to become a published author I can help you learn how to write a book and how to get it done fast! I am going to teach you the three…
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    Barbara’s Blog

  • Legal Protections for Independent Contractors?

    Barbara Weltman
    26 Feb 2015 | 1:00 am
    Follow @BarbaraWeltman Employees enjoy various legal and financial protections: minimum wage and overtime rules, employee benefits (health coverage; retirement savings), unemployment insurance and workers’ compensation, and various anti-discrimination laws. Independent contractors have virtually no legal or financial protections (in some states they can opt in for workers’ compensation). Should there be legal and financial protections for independent contractors, given a prediction that within the next five years or so about half of the entire workforce will be independent contractors?
  • Office Pools — Good or Bad Idea?

    Barbara Weltman
    19 Feb 2015 | 1:00 am
    Offices across the U.S. were abuzz with the Super Bowl on Sunday, February 1. March Madness begins on March 17.  Throughout the year there are fantasy teams as well as events and occasions (e.g., the birth of an employee’s child) that trigger a betting pool among employees. Office pools may be present in two-thirds of all companies. Should you allow or ban pools at your company? Positive effects It’s believed that office pools foster morale and bonding among staff members. There’s no actual outlay for the company, even though it can have positive effects for the company. Negative…
  • Valentine’s Day at Your Business

    Barbara Weltman
    12 Feb 2015 | 1:00 am
    Follow @BarbaraWeltman For some small businesses, such as jewelry stores, restaurants, flower shops, candy shops, and card stores, Valentine’s Day (a Saturday this year) means serious business. For example, this day is the third biggest holiday for jewelers (after Christmas and Mother’s Day); consumers are expected to spend a total of $4.8 billion on jewelry this year. But the holiday on February 14 raises a couple issues for all small businesses. Here’s what comes to mind: Using the holiday for marketing. The day can be used to show appreciation to customers. This can be reflected in…
  • The President’s Tax Proposals

    Barbara Weltman
    5 Feb 2015 | 1:00 am
    Follow @BarbaraWeltman In the President’s State of the Union Address on January 20, 2015, he laid out some tax proposals designed to raise revenues to fund a number of new federal programs (e.g., free tuition for everyone at community colleges). I don’t want to appear political, but I’m compelled to comment on two provisions that gave me a strong “been there done that” feeling. Carryover basis for inherited property The President suggests that we eliminate the stepped-up basis rule that applies for inherited property. This rule effectively wipes out any untaxed capital gain that the…
  • The Entrepreneur Track

    Barbara Weltman
    29 Jan 2015 | 1:00 am
    Follow @BarbaraWeltman When I was in high school in the mid-60s, the New York City school system had three tracks: academic (for those planning to go to college), commercial (for those planning to become secretaries and bookkeepers), and general (for everyone else; those planning to go into the trades or automotive, or join the military). I think there are three tracks for startups as well: lifestyle businesses, scalable businesses, and businesses that change the world. Let me explain what these are and why it’s important to know this at the outset: Lifestyle businesses Lifestyle businesses…
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    Small Business Marketing Blog

  • 3 ways to show some love during National Employee Appreciation Day

    brafton
    4 Mar 2015 | 6:42 am
    As a small-business owner, you probably have your own way of managing your specific group of employees. Some may respond to strict guidelines, while others need a bit of a light touch to get the best out of them. Whatever your management style, it's unlikely that acting the overbearing boss all the time will lead you to much success. Instead, why not take a second March 6 to celebrate National Employee Appreciation Day and show your employees that they're worth more to you than dollar signs. In fact, small-business owners who make sure their workers are satisfied with their…
  • Save the Date! May’s Top Health Observances

    mmilla
    3 Mar 2015 | 1:51 pm
    May is one of the year’s busiest months for raising awareness of health problems and encouraging fitness and well-being. It’s hard to get a heads-up on every special day out there, so we did the work for you. Here’s your cheat sheet! Month long Observances Arthritis Awareness Month Better Hearing and Speech Month Food Allergy Action Month Global Employee Health and Fitness Month Global Youth Traffic Safety Month Healthy Vision Month Hepatitis Awareness Month Melanoma/Skin Cancer Detection and Prevention Month Mental Health Month National Asthma and Allergy Awareness Month National…
  • 4 Secrets of successful health fairs

    mmilla
    3 Mar 2015 | 1:39 pm
    May 3-9 is North American Occupational Safety and Health Week. Why not host a wellness event for your employees and community members? We’ve gathered the four biggest secrets for making a health fair a huge success–a business-booster, too. Offer free screenings. Staying in good health can make people more resistant to on- and off-the-job mishaps. So make a few health tests available at your fair–free of charge! Blood-pressure and body-fat checks are always popular, and so are quick chair massages. Help attendees unwind on their own, too, with the gift of Myron’s Custom Star…
  • Get ready for National Nurses’ Week!

    mmilla
    3 Mar 2015 | 12:27 pm
    Ever wonder why National Nurses Week always falls on May 6-12? It’s a tribute to the May 12th birthday of Florence Nightingale, who founded modern nursing. She was a true heroine, but so is every nurse, every day. Show your appreciation for the nurses within your organization with some simple gestures. Make their mealtimes easier It’s tough for nurses to go grab something healthy to eat–they’re busy tending to others’ health. Myron’s Koozie Fun Lunch Cooler makes it simple to bring meals and snacks from home, and its insulated lining keeps it all fresh. Help them stay hydrated…
  • Fatten up your sales with some Mardi Gras marketing

    brafton
    9 Feb 2015 | 5:26 am
    Small-business owners can try some fun and engaging marketing techniques that larger organizations may be too afraid to put their capital into. And what screams "fun" more than Mardi Gras, New Orleans' and possibly the country's most famous public get-together? Forgetting its seedier side, Mardi Gras is a great chance to show your customers that your small business knows how to have fun in addition to providing stellar service. With a bit of planning, you can throw an in-store Mardi Gras party for all of your customers. Get your customers into the store with Mardi…
 
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    Firmology

  • The Right Time to Fire an Employee

    Miles Alters
    25 Feb 2015 | 6:00 am
    If you asked company owners “What are the keys to your success?” you’re going to hear quite a few of the same answers: their company’s vision, their well-developed and executed plans, their consistency, their perseverance, etc. What’s odd, though, is how infrequently you’ll hear the phrase “our employees.” I haven’t encountered many businesses that gross a million dollars with only the founder as the workforce. Entrepreneurs starting out quickly realize the importance of at least one key player to have in his or her backcourt. No matter the industry, businesses do…
  • Meet & Greet: Sameer Maggon of Measured Search

    Sameer Maggon
    24 Feb 2015 | 9:00 am
    Firmology’s Meet & Greet series takes an inside look at the technology and resources available to startup entrepreneurs and small business owners, straight from the founders who built them. Name: Sameer Maggon Title: Founder Company: Measured Search Company One Liner: Better Search Service for your eCommerce Store Location: Los Angeles, CA Tell us about yourself and your background. I am an engineer by design and love to build high tech products & solutions that solve a real world need. I grew up in India and started tinkering with computers when I was 10 years old and went to…
  • How to Start a Business Without Wrecking Your Personal Finances and Retirement Plan

    Layton Cox
    19 Feb 2015 | 6:00 am
    Two pillars of American life have been changing in the background of our day to day lives. Much like weight loss (or weight gain), it’s happened a tiny bit at a time, and no one has noticed. The path to prosperity and retirement have completely changed in the last few decades. The Old Path to Prosperity and Retirement: Pensions A few generations ago, the path to prosperity was pretty simple: Get an education Get a job Work for 40 years Retire and accept pension Income taxes were low, the stock market was high, life was easy. You could become wealthy working for a name brand corporation.
  • 3 Delegation Problems and How to Fix Them

    David J.P. Fisher
    18 Feb 2015 | 8:17 am
    Ask any plumber and they’ll tell you: leaky pipes are bad news. They lead to decreased intensity, wasted resources, and slower delivery. There’s a good chance that if you’re leading a team, there are a lot of leaks in your delegation “pipes.” In my work with small business owners and entrepreneurs, I’ve found that one of their biggest hurdles comes down to delegating tasks to their team. They’ve moved past the point where they can do all of the work themselves and need to spread activities around. Often, instead of taking responsibilities off of…
  • Meet & Greet: Rafi Cohen, Co-Founder of Orders2me, Online Ordering for Restaurants

    Rafi Cohen
    17 Feb 2015 | 4:00 am
    Firmology’s Meet & Greet series takes an inside look at the technology and resources available to small business owners and entrepreneurs, straight from the founders who built them. Name: Rafi Cohen Title: Co-Founder Company Name: Orders2me Company One Liner: No-Fee Online Ordering System for Restaurants Location: Brooklyn, NY Tell us about yourself and your background: I graduated Baruch College with a BA in Business Administration and a focus on Operations Management. I’ve been working with restaurants owners for almost two years now and have developed a deep understanding…
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    Time To Startup!

  • Beware of “Annual Records” Scams!

    Juan Gonzalez
    26 Feb 2015 | 10:09 am
    By Marcia Richards Suelzer, M.A., J.D. It is unfortunate, but there is always someone ready to use trickery or deception to make a fast buck off of virtually every aspect of daily life. You’ll see fake charities pop up after every disaster, and most of us have received at least one email asking for us [...] The post Beware of “Annual Records” Scams! appeared first on Time To Startup!.
  • Four Facts You Must Know About Annual Reports

    Juan Gonzalez
    23 Feb 2015 | 9:42 am
    By Marcia Richards Suelzer, M.A., J.D. When you formed your LLC or incorporated your company, your business became an official entity in the eyes of the state. This status as a separate entity is what protects your personal assets from business creditors and liability. But, this separate existence also creates ongoing compliance responsibilities in the [...] The post Four Facts You Must Know About Annual Reports appeared first on Time To Startup!.
  • After Anthem and Turbo Tax: Four Tips to Avoid Identity Theft During Tax Season

    BizFilings Team
    13 Feb 2015 | 8:18 am
    By Marcia Richards Suelzer, M.A., J.D. As the world grows evermore interconnected and dependent on technology, the risks of identity theft and diversion of personal (and company) assets increases as well. And, it seems that there is always an uptake in these nefarious activities around the holiday season and around tax time. That’s right: tax [...] The post After Anthem and Turbo Tax: Four Tips to Avoid Identity Theft During Tax Season appeared first on Time To Startup!.
  • Sales Tax Takes a Holiday

    Marcia Suelzer
    1 Aug 2014 | 9:27 am
    Where has the summer gone? It’s already “back to school” time with many school districts set to reconvene classes in only a few weeks. In many states, “back to school” means “sales tax holiday” which provide a (very) short-term exemption from sales tax on many school-related items.  If you are in one of the states [...] The post Sales Tax Takes a Holiday appeared first on Time To Startup!.
  • National Small Business Week Honors Entrepreneurs

    Marcia Suelzer
    12 May 2014 | 9:09 am
    Today is the start of National Small Business Week.  The Small Business Administration, corporations and non-profits are hosting live events and webinars throughout the week to applaud the accomplishments of small business owners and to equip them to achieve even greater success.  You can find the details of the events on the SBA website. If [...] The post National Small Business Week Honors Entrepreneurs appeared first on Time To Startup!.
 
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    Adrian Swinscoe

  • Are you making it hard for your customers to give you feedback? – Interview with Gizlo

    adrianswinscoe
    3 Mar 2015 | 7:12 am
    Today’s interview is with Eetu Raudas, Eemeli Ahonen and Kalle Ek of Gizlo, a software company from Finland that connects retailers and individual shop owners to customers through a platform used for mystery shopping, store audits and consumer surveys by making use of the customers own smartphones. Eetu, Eemeli and Kalle join me today to […]
  • A story about waiting for a prognosis and the patient experience

    adrianswinscoe
    28 Feb 2015 | 1:44 am
    A close friend of mine, let’s call him Peter, is going through a very tough time right now with his health. I will not provide details of his condition as it’s not relevant. However, what I will do is describe a small part of Peter’s experience to illustrate a point that relates both to patient […]
  • Behavioural science is a gold mine for service design and customer experience – Interview with Nicolae Naumof

    adrianswinscoe
    23 Feb 2015 | 9:22 am
    Today’s interview is with Nicolae Naumof, an applied behavioural science specialist, who helps businesses to increase customer satisfaction and increase profitability. Happier Customers & Higher Profitability through Behavioural Science Applied in Service Design is his motto. I came across Nicolae (Nick) following a Twitter exchange between Wim Rampen and Graham Hill regarding ‘applied behavioural economics […]
  • How to implement an effective proactive customer service strategy

    adrianswinscoe
    19 Feb 2015 | 5:26 am
    View image | gettyimages.com   Or Transform Your Customer Experience By Making Your Customer Service Proactive – Part 3 This is the last article in a series of three that that explores proactive customer service in greater depth than I have done previously. The first post (Why Relying Only On Reactive Customer Service Is No […]
  • Customer service, customer experience and millennials – Interview with Micah Solomon

    adrianswinscoe
    12 Feb 2015 | 10:36 am
    View image | gettyimages.com Today’s interview is with Micah Solomon, a speaker, consultant, and bestselling author on customer service, the customer experience, and company culture. He’s also a fellow Forbes contributor and joins me today to talk about his new ebook (Your Customer Is The Star: How To Make Millennials, Boomers And Everyone Else Love […]
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    EnMast

  • Part II: How to build a magnetic company culture

    Devan Perine
    4 Mar 2015 | 6:00 am
    In Part I, I addressed the values of Transparency and Purpose. I hope you’ve taken some time to think about at least one of those values–what it means to you, and how it might be expressed, or not, in your company’s culture. This time I’m talking about enduring values. Values that, when they are part of a company’s core identity, have a significant impact on company culture; an impact that stands the test of time. With that, I’d like to throw another couple ways to build your company’s culture: 3. Invest in your people I’m not just a cog in a machine. And no employee…
  • Part I: How to build a company culture attracts employees in swarms

    Devan Perine
    2 Mar 2015 | 9:17 am
    I’m fascinated by changes in the workforce across generations. I’m particularly interested in how these changes affect company culture. I’ve already written about how different generations of employees like to work, how to attract Millennials, and meeting style preferences across generations. While looking at differences, I’ve found some interesting similarities. Just as there are dynamics that bring people together in any generation, there are also values that will always build a magnetic company culture–a company culture that works for you by attracting people…
  • The Top 5 hottest small business articles February 2015

    Devan Perine
    27 Feb 2015 | 9:04 am
    We really focused on company culture this month at EnMast. Why? Because it’s the boss’s job. Building a company culture does a lot more than make you a ‘cool company'; it makes your team self-governing. What do I mean by self-governing? Well, company culture is rooted in core values. If everyone on your team shares the same core values (those in your company culture), then they will live and work according to them, without much prodding on your part! But first, you have to discover what those core values are, and then you have to communicate them. Interested in…
  • How to discover your company values

    Brad Farris
    23 Feb 2015 | 6:00 am
    Company values can be a powerful force in driving your business success. When we are clear about our values, that’s one thing. When we hire a team who shares those values, that’s another. But when take all of this one step further and we actually reflect those values in our business practices, we create an offering that’s uniquely attractive to customers who share those values — creating a loyalty that can’t be beat. But how do I discover my company values? How do I know what values I want to build into my business and hiring practices? You don’t…
  • The ONE word that will help you achieve your goals

    Brad Farris
    20 Feb 2015 | 6:00 am
    Did you start this year off with big goals? Did you set aggressive growth targets for your sales? Are you thinking about writing a book, working on some speaking topics, or taking a big trip with your family? Well? It’s February. How are you doing on those goals? Have you made significant progress? Enough so you are “on track” to complete or exceed them? If not I’ve got one word for you: NO. That’s right, the word is “No”–and you’d better start using it. Why, Brad? What makes you say that? Well, I could answer that, but I think this quote…
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    Deimar - Business Tips and Strategies for Entrepreneurs

  • How-to Optimize Your Recruitment Process

    Deimar Gutierrez
    3 Mar 2015 | 3:32 am
    Companies spend more time and money on recruiting an employee than on training him. According to Josh Bersin, president and chief executive officer, Bersin & Associates. "US companies are spending an average of $ 3.500 for every new hire brought` into the organization - about three times the amount spent on training per employee." Despite using professional and social networks to lower these costs, there is a clear imbalance in the talent market. Even with the current unemployment rates, companies struggle to find the profiles they need. Given the financial cost of recruitment,…
  • Easing Your Company into the Next Stages of Growth

    Deimar Gutierrez
    22 Dec 2014 | 3:30 am
    During the growth stage, leaders can lose control of their businesses, especially if they have never established the technological, human and financial resources needed to grow properly. You’ve managed a successful start­up and launch of your brand new business. This is something you’ve dreamed of accomplishing for many years, and you’ve made it happen. You did it. However, now you’d like a smooth transition into the growth phase for the business that you've worked so hard to create. It is completely smooth sailing possible considering that most new businesses face a…
  • How Corporate Volunteering Boost Workplace Productivity

    Deimar Gutierrez
    15 Dec 2014 | 3:30 am
    Workplace volunteerism allows a company to increase both their social impact and employee engagement.If giving means doing the “right thing," then doing the right thing has some very practical rewards. Being a “giver” removes you from mediocrity. And that’s not just a flowery virtue shared among amateur philosophers at the coffee shop. It’s a statistically proven fact that givers will appear as both the best and worst performing employees. Yes. I also said “worst." Where you end-up has a lot to do with how and when you give. All things considered, it’s better to be a…
  • 5 Expenses Your Startup Can't Afford to Overlook

    Deimar Gutierrez
    24 Nov 2014 | 3:30 am
    During the planing stage, often startups ignore some costs that are necessary to keep their business a float. These unexpected expenses can be decisive in stability and future of the organization. Learn about them. Getting a startup off the ground today can be very challenging, especially where expenses and budgets are concerned. In a market where 8 out of every 10 businesses fail within the first two years of launching, looking seriously at all necessary expenses before opening the doors is a must in order to secure your business’s financial future.
  • Discovering the Work Habits of the Millennials (Infographic)

    Deimar Gutierrez
    5 Nov 2014 | 4:00 am
    Learn about the work habits of millennials, and how they are shaping how people will work in the future.With more new millennials entering the workforce today, we may actually be seeing less of them in the future. This contradiction is occurring since a growing number of employees will be working off site or telecommuting. Forrester Research forecasts that the 34 million Americans that currently work from home will almost double to a staggering 63 million, or 43% of the US workforce by 2016. Think about that, in just a couple years, almost half of all Americans will be working from their…
 
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    Small Business Bonfire

  • 5 Reasons to Fire a Customer

    Bryan Orr
    4 Mar 2015 | 2:45 am
    By Bryan Orr Is it ever okay NOT to serve a customer and tell them “no?” Yes. Hopefully it’s rare, but there are cases that it’s best for your business to do so. Here are five reasons. 1. You can’t make a profit working for them. There will be times you need to swallow a monetary loss; that is an expected and sometimes necessary part of doing business. But if you find yourself in a position with a customer where you’re losing money with them on every job, it’s time to politely communicate that under the circumstances, you will need to either increase your prices or move on.
  • The History of Email Over 44 Years [Infographic]

    Matt Zajechowski
    3 Mar 2015 | 2:11 am
    By Matt Zajechowski In its first 44 years, email has been used by monarchs and presidential candidates. It’s led to several words being added to the Oxford English Dictionary, as well as new laws and regulations. It’s even been the subject of major motion pictures. Needless to say, email has changed quite a bit since its 1971 debut. To celebrate, Reachmail has created an infographic that takes a look back at the most important moments in email’s storied history. From Ray Tomlinson’s first message to the release of Microsoft Outlook, to what Homer Simpson’s email address is and how…
  • 7 Big Reasons You Should Work for a Small Business

    Emily Suess
    2 Mar 2015 | 2:34 am
    By Emily Suess As high school and college graduates prepare to enter the workforce in a couple of months, many will have their sights set on working for a big name company. However, there are a few reasons why working for the Googles and Amazons of the world might not be the smartest choice for your career, particularly when you’re just starting out. There are plenty of good reasons to work with small businesses and startups. 1. You’ll develop a broader skill set. In small business your chances of seeing a project through from start to finish are much better. Why be just another cog in…
  • Bonfire Buzz: Small Business Link Roundup, Feb. 22-28

    Small Business Bonfire Community
    28 Feb 2015 | 4:53 am
    Happy Saturday, small business owners! Here is this week’s collection of some of the most useful, interesting, and relevant articles we found online this week. Enjoy!         You're reading: Bonfire Buzz: Small Business Link Roundup, Feb. 22-28 from the Small Business Bonfire. If you enjoyed this post, make sure you follow us on Twitter, Facebook and Google+. You may also want to join our free small business social network.
  • How to Train Your Brain to Adopt Good Habits

    Meredith Wood
    27 Feb 2015 | 2:33 am
    By Meredith Wood Habits are powerful, and as an entrepreneur you can teach yourself ways to adopt better habits to succeed in both your professional and personal life. By simply using the power of your brain, you can create pathways to new and healthy habits. By definition, a habit is a sequence of actions that you learn over time and are often done unconsciously. You probably don’t even think about your morning routine anymore: wake up, brush teeth, drink coffee, and so on. Habits help us do things instinctively, and luckily, the brain is capable of re-organizing neural pathways to adapt…
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    B2B CFO® Metro NY/NJ

  • The 4 Digital Advertising Trends That Are Reshaping Advertising

    Anthony Valentino
    27 Feb 2015 | 5:00 am
    I recently read an article on the Entrepreneur web site by Ted Dhanik that explains how advertising is being reshaped with different digital advertising trends.  The article explains four different methods of advertising that can help you reach your target customer.  He explains how to reach them, what content customers will engage with and he answers the four trends that are shaping the industry.  At B2B CFO we partner with business owners in identifying how different marketing campaigns are effecting their bottom line. Is your company ready to make changes in the way it digitally…
  • How To Make Difficult Conversations Easy: 7 Steps From A Clinical Psychologist

    Stu Lipkin
    26 Feb 2015 | 1:31 am
    How often have we become emotionally involved in either a personal or work situation to the point where the discussion gets out of control.  Wish you could take a mulligan on it?  Here are some great tips from Dr Albert Bernstein who is  an expert on the subject to try and reduce those heated arguments before they become a problem.… Read more >The post How To Make Difficult Conversations Easy: 7 Steps From A Clinical Psychologist appeared first on B2B CFO® Metro NY/NJ.
  • Seasonal Business Challenges

    Keith Simmons
    23 Feb 2015 | 11:35 pm
    You own a seasonal business, but now is not the season.  Are you taking the necessary steps to ensure that you are ready for the next busy season?  And what should you be doing during the slow season to ensure that the business operates better and more profitably in the upcoming year?… Read more >The post Seasonal Business Challenges appeared first on B2B CFO® Metro NY/NJ.
  • SMALL BUSINESS OUTLOOK

    Jeffrey Appleman
    23 Feb 2015 | 2:30 am
    Some small business owners are reasonably optimistic on the outlook for the balance of  2015.  Is your business thriving or struggling?      … Read more >The post SMALL BUSINESS OUTLOOK appeared first on B2B CFO® Metro NY/NJ.
  • Financing Your Business

    Rick Canonaco
    23 Feb 2015 | 12:31 am
    Whether you are the owner of a start-up, a growth company or a mature business, financing is always at the top of your “to-do” list. Having access to cash to develop products, implement acquisition strategies or simply manage working capital is a challenge that entrepreneurs face when looking to innovate and beat their competition.… Read more >The post Financing Your Business appeared first on B2B CFO® Metro NY/NJ.
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    CorporationCentre.ca Small Business Blog

  • Perfecting Your Three-second Statement

    CorporationCentre.ca
    26 Feb 2015 | 11:49 am
    In their 2009 book Brand You: Turn Your Unique Talents into a Winning Formula.*, social scientists John Purkiss and David Royston-Lee discuss the concept of the three-second statement: a brief (usually one- or two-sentence) response to the question “What do you do?”Often, people who pose this query expect to hear about your career and professional aspirations. But a three-second statement can communicate more than just what you do for a living—including aspects of your personality, and passions of yours that are unrelated to your vocation.Why is it important?Like an elevator pitch, the…
  • Vulnerability and Self-interest: Qualities of Great Leaders

    CorporationCentre.ca
    19 Feb 2015 | 7:44 am
    What is more important in a leader: the ability to project authority, or a knack for earning the trust of one’s cohort?Surely both qualities are indispensable. But the latter is a precondition for the former. Unless they trust you, your team will be unwilling or unable to recognize your authority as a competent decision-maker. In other words, their confidence in you is a sine qua nonof your effective leadership.What is the source of this confidence?There are many possible answers to that question—depending in part on the individual and the circumstances. However, two important but…
  • The Pros and Cons of Friendships at Work

    CorporationCentre.ca
    11 Feb 2015 | 11:34 am
    Employers who aim to improve the loyalty, efficiency, and engagement of their workforce would do well to focus on employee morale. And one of the surest ways to improve morale is to encourage camaraderie/friendship in the workplace.When employees care about each other, they are more likely to become invested in each others’ success, communicate readily and openly, and cooperate on major projects in a way that capitalizes on their comparative advantages. (For example, “You’re better at writing, and I’m more conversational. So I’ll field phone calls while you take care of e-mails.”)…
  • Your Work Environment Shapes Your Mentality

    CorporationCentre.ca
    5 Feb 2015 | 11:45 am
    Which is better: a tidy, organized workplace, or a cluttered, messy one?For most people, the answer to this question seems glaringly obvious. Clearly organization trumps slovenliness and disarray in the workplace. Or does it?In reality, the answer may be more ambiguous than you’d expect. A 2013 study led by psychologist Kathleen Vohs suggests that clutter and organization both have pros and cons; the former tends to promote creativity, while the latter is more conducive to observing social and ethical norms, following procedures, and getting mundane tasks done.In other words, the choice of…
  • How to Acquire a New Skill

    CorporationCentre.ca
    28 Jan 2015 | 11:36 am
    We are blessed to live in an extraordinary epoch of human history. At our fingertips is a repository of information (the internet) that most of our ancestors could scarcely have imagined. On the other hand, ours in an era in which the aptitudes demanded by employers and businesses is in near-constant flux. The ability to adapt and acquire new skills is a necessity for anyone who aspires to get ahead in the modern economy.But the benefits of acquiring a new skill extend far beyond the professional realm. By picking up a new hobby, learning a new language, or mastering a new technique, you can…
 
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    SBA 504 Loan Blog

  • #tbt Construction Videos

    Trey
    26 Feb 2015 | 10:16 am
    We’ve said it before and we’ll say it again: we do a lot of construction loans for small business owners. In fact, more than half our business involves construction these days (lots of it ground-up), and that’s been the case for the last several years. The reason we’ve done so much of it is that we’re so good at it. That sounds pretty cocky, but we’re not shy about bragging on our people. We believe our construction management team is second-to-none, and you can check with our clients to see if it’s true. We’re really proud of the work they do and we’re glad to be able to…
  • Pro Tip: Get Pre-Approved

    Trey
    20 Feb 2015 | 8:35 am
    So let’s say you’re a small business owner who’s interested in owning commercial real estate for your business. Maybe you’ve found the right property and all you need is a loan to buy it. Or maybe you’re just starting to think and look and plan. Maybe you want to start from scratch and you need a construction loan to make your vision a reality. Wherever you are in this process, it’s never too early to explore your financing options. The first thing to keep in mind is that you should have options (plural). You can very easily go to your business banker and…
  • SBA 504 Update | February 2015

    Trey
    13 Feb 2015 | 10:11 am
    About SBA 504 Loans > Up to 90% loan-to-cost financing for owner-occupied commercial real estate > Office, industrial, medical, flex, daycare, retail, self-storage, and flagged hotel > Total project costs up to $15 million > Less impact on cash flow means greater flexibility for property owners SBA 504 loans have a three-part structure, which is ultimately beneficial for both our small business clients and for third-party lenders we work with. A typical project has a 50-40-10 structure, and we’re dealing with the total project cost which includes the purchase price of land…
  • SBA 504 is the Smart Choice

    Trey
    5 Feb 2015 | 1:11 pm
    We sometimes use the word “SmartChoice” to talk about SBA 504 loans. Maybe you’ve seen it in an email from us, or on our website. Our smartphone app is even called the SmartChoice Commercial Loan Calculator. Well, we’ve come to a decision that calling SBA 504 loans something different is confusing at best and we’re going to use the term SmartChoice a lot less going forward. Here’s some backstory on the matter… Let’s first go all the way back to the beginning. Mercantile was formed in 2002 as a commercial lender that would do only SBA 504 loans.
  • Two Billion or Bust!

    Trey
    29 Jan 2015 | 9:10 am
    As of 12/31/14, we’ve closed loans worth $1.56 billion in total project costs. It’s taken almost 13 years and a lot of hard work by our entire team to get this far. Now we’re setting our sights on $2 billion, and we’re aiming to do it in just two years. Maybe it’s New Year optimism, maybe it’s excitement over our merger with IBERIABANK, maybe we’re just a little nuts (likely), but we’re setting a goal of getting to $2 billion in total project costs financed by the end of 2016…and we’ll need your help. There’s $438 million…
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    RunApptivo

  • Effective social media marketing strategies for small businesses

    Maya Pillai
    27 Feb 2015 | 3:18 am
    Social media is a widely used marketing tool currently and small businesses are no exception. Today, millions of people and potential customers are using social media on a daily basis. Facebook has become a verb pretty much the same way Google became a verb earlier. Spending a few hours on social media has become the norm and not the exception. There is no getting away from the social media phenomenon. We look at how small businesses can harness the power of social media to achieve desired results. Customer is king Unlike conventional thinking, social media is largely about your target…
  • Effective email marketing strategies for small businesses

    Maya Pillai
    17 Feb 2015 | 4:03 am
    Email marketing existed even before social media came of age. This is one of the most cost effective channels of communication that the small business owners used earlier and which is still in vogue to keep in touch with their potential market and current customers. Therefore, small business owners should consider including email strategy into their marketing plans and reach out to those who have shared their contact details with them. This in turn will help small businesses analyze the preferences and tastes of the people of a demographic unit.  The businesses can use this communication to…
  • How to retain your best employees

    Maya Pillai
    3 Feb 2015 | 3:50 am
    Your employees are both the face and engine of your business. Retaining good employees is critical to any organization’s success. We look at ways to retain the best employees. Recognize and appreciate accomplishments – Take the necessary time and effort to recognize and appreciate good work. It doesn’t cost much and raises the morale of the employees. Employees tend to stay longer in firms where they feel useful and valuable. Don’t waste time in rewarding achievements – As soon as any employee performs well, give him the appropriate monetary reward and/or salary raise.As a result…
  • Advantages of going paperless for small businesses

    Maya Pillai
    19 Jan 2015 | 3:35 am
    Generally small businesses have to struggle harder for financial success and growth as compared to the larger players. Going paperless is an effective and useful strategy to help small businesses compete in the marketplace today. We look at some of the advantages of going paperless. Saving Space Real estate is costly today especially in large cities. Substituting electronic documentation for the existing physical documentation ensures that a substantial amount of office space is saved. The result is   that more money is available to invest in core business areas. Environment friendly Many…
  • Small Business Events 2015

    Maya Pillai
    5 Jan 2015 | 7:33 am
    With the New Year around the corner, you as an entrepreneur would have already made your resolutions, strategies and other relevant plans to take your business to the next level. There are many who would be planning to venture into business and those who would like to diversify their business. There are many small business events that give an insight into various businesses. These events happen throughout the year and are considered to be the right place to get an idea about the latest developments and trends in a particular industry, and the demand for the concerned product. These events…
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    Best Small Biz Help

  • Small Business Bill of Rights

    Dawn Fotopulos
    16 Feb 2015 | 6:27 pm
    Small Businesses are the whipping post for tax and spend politicians yet they're the lifeblood of our economy. In New York, when Michael Bloomberg was Mayor, he developed the Small Business Owner’s Bill of Rights, courtesy of NYC Mayor’s Office of Operations. Here's what it said: AS A BUSINESS OWNER, YOU HAVE THE RIGHT TO: […]
  • 6 New Year’s Resolutions for Small Businesses

    Dawn Fotopulos
    16 Feb 2015 | 3:43 pm
    Now that we’re almost two months into 2015, you may have fallen off the path towards meeting your personal New Year’s resolution. If you own a business, there’s still more than three quarters left in the fiscal year to hit your financial goals. It’s time to refocus your energy and make the following New Year’s […]
  • ABC Shark Tank- Victoria’s Kitchen- How to Build a Multi-Million Dollar Brand

    Dawn Fotopulos
    10 Feb 2015 | 1:35 pm
    Deborah and David need to do three things: Buy the Snapple Case from Harvard Business School First, Deborah and David need to go to Harvard Business School Cases and buy the Snapple case for a big hot $9.00 and read it. It's a playbook on how to gain marketshare in a saturated beverage market. They […]
  • How to Save a $6MM Business

    Dawn Fotopulos
    7 Feb 2015 | 7:30 pm
    I love my students. They’re interesting people, hardworking, funny and talented. They come from interesting families too. Three months ago one of them asked me to speak to her parents about their business to see if we could get them on a more profitable path. Here’s the business in a nutshell: The dad sells used […]
  • ABC Shark Tank- Victoria’s Kitchen, Greenbox, Tycoon, PhoneSoap

    Dawn Fotopulos
    31 Jan 2015 | 11:25 am
    Scott Barron, a member of the Job Creator's Network as I am, reached out to do a Google hangout on ABC's Shark Tank from this week. The pitches were really great. Two out of the four pitches got funded. Here's Scott and my take and what they did well and how they could improve their […]
 
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    Solopreneur Solutions, LLC

  • 3 Reasons You Need a Custom WordPress Website Design

    Donna Amos
    28 Feb 2015 | 8:55 am
    The web has evolved from the days of Microsoft Front Page, animated or textured backgrounds, and multi-colored text. If your website looks like something out of the 90s, it might be time for an upgrade. You don’t have to be a master coder or a talented web designer to build a site. If you are […]
  • How to Promote Your Business on Instagram

    Donna Amos
    19 Feb 2015 | 8:25 am
    More and more business owners are finding that Instagram is a great tool to gain customers and promote your business. Using Instagram for business can be a bit different than utilizing other social networking sites because it’s strictly photo based. However, it can be particularly effective because users engage with the site 15 times more […]
  • How to be the best Valentine Ever

    Donna Amos
    14 Feb 2015 | 5:12 am
    When I read this poem I wished I had written it. How can we expect to be great partners, colleagues, parents, friends if we don’t first love ourselves completely. Make this promise to your sweetheart for Valentines…
  • Twitter Does It Again

    Donna Amos
    10 Feb 2015 | 3:05 pm
    The Twitter-sphere has grown massively since it first launched, boasting 288 million active users at the end of 2014 Q4, and still growing. Part of its appeal is the brief nature of its tweets (140 characters) and part of it is the real-time feed of everything your followers are saying. Twitter also offers a direct […]
  • Selling Congruence Means Success

    Donna Amos
    2 Feb 2015 | 2:23 pm
    Selling Congruence Means Success for solopreneurs. I can’t tell you how many times I’ve had a Solopreneur tell me they don’t want to be a pushy sales person, or that selling is not their thing. Here’s the truth: If you are a Solopreneur or micro-business owner, you are responsible for making the sales in your […]
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    Funding Gates Community

  • The Experts Say: The Advantages of Cloud Computing Are Growing Fast

    Funding Gates Blog
    4 Mar 2015 | 9:25 am
    According to a new study from consulting firm Emergent Research and financial software company Intuit, cloud computing is on trend to revolutionize the way America does small business. The study believes the percentage of U.S. small businesses using cloud technology is expected to double by 2020. With the rise of demand and new services, the advantages of cloud computing are rapidly increasing and number. Emerging cloud technology is touted for its ability to improve business efficiency—and entrepreneurs who have adopted cloud computing for the majority of their business processes see it…
  • When Should Your Business Use a Marketing Agency?

    Diana Mackie
    2 Mar 2015 | 12:25 pm
    Marketing. Every business owner knows we can’t survive without it, and yet it can be such a drain on time and resources if it isn’t your primary job. The cherry on top? Many businesses feel that the return on investment tends to feel so unclear. Sometimes, it may be overwhelming worth the cost to leave marketing to the professionals.  We know we surface a lot great marketing ideas here on the blog (coming our professional marketer, Diana no less), but sometimes you may have time periods where you’re just too busy to implement any of our great advice! Whether you’ve…
  • True Story: I Was a Delinquent Payer

    Funding Gates Blog
    25 Feb 2015 | 7:52 am
        All businesses should make sure they’re making it as easy as possible for customers or clients to pay their invoices (Here are some tips!). This blog is the perspective of a delinquent payer, to help you understand why delinquent customers don’t pay, and how to approach your collection communication efforts to result in payment. Note: The following is the true account from a real individual. Names, locations, and other select details have been changed to protect both the innocent and the delinquent. Hi. My name is Jane. And before I tell you my story, I feel like…
  • Creative Accounting or Plain Old Misleading Accounting?

    Diana Mackie
    23 Feb 2015 | 1:21 pm
    Everyone likes creativity, right? From that artfully angled Instagram post of your expertly prepared breakfast to the cleverly worded article on your favorite blog—in the information age, creativity is what makes the world go round. It’s what makes ideas, people, and companies stand out from the crowded web of consumers’ available options and say, “Look at me! I’m different!” But does creativity have a place in a profession as straightforward and serious as accounting? What is creative accounting, and how do you know when you’ve crossed the line into misleading accounting…
  • 7 Things Interns Look For, Explained by an Intern.

    Jonel Boileau
    20 Feb 2015 | 2:19 pm
        If you want to get some quality help into the office, you’re going to need to learn how to attract the best interns. But how? As an intern, I’ll let you in on the secret– here are the top 7 things we’re looking for when applying for internships.   1. A Cool Company and Internship Description Interns like to be proud of where they work. When you have a cool internship and you get asked where you intern, you LOVE the opportunity to tell your friends and family about your new job. It makes you feel like you are finally getting your life together. You…
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    On Our Bikes

  • Mutual trust between client and provider

    Jon Stow
    26 Feb 2015 | 7:24 am
    amateur radio transceiver Collins KWM-2A (Photo credit: Wikipedia) As a young chap I got my amateur (ham) radio license. I passed the exam and took and passed my Morse test at the Post Office Headquarters in London. I was very active while I was still living with my parents and had few responsibilities. When those responsibilities kicked in and I was busy working in Town I did not have time for my hobby, so I stored away all my gear. Recently, I though I would make a come-back in radio. Of course the technology has moved on and I will embrace it. However, there is a particular old radio…
  • Solving the problem. Or not?

    Jon Stow
    23 Feb 2015 | 3:57 am
    The Plumber (Photo credit: Wikipedia) We who provide services are paid to solve problems. aren’t we? If a client comes to me worried about an issue she has, it would not help for me to just say “Oh dear, you are in a mess”. She wants to hear how I am going to fix it, relieve her stress and generally help her feel better. Of course that is what I do, if possible. If I cannot fix it, I will just be honest, and if I am able, help mitigate the pain. Recently we had an issue at home with our heating. It was a minor problem which could be fixed, although we already had another…
  • Don’t be shy. Be positive.

    Jon Stow
    29 Jan 2015 | 6:57 am
    I met a very go-ahead sort of guy recently, who needed my immediate help. In the longer term I felt that one of my business friend’s offerings would be a better fit. I told my client of my recommendation, spoke to my friend, and introduced them by email, giving them each the other’s contact details. My business friend then sent my client an email listing his businesses generic services. “We can offer… etc.” Goodness me! I give my friend a new client “on a plate” and instead of taking the initiative, telephoning and introducing himself, and proposing a meeting, he gives a rather…
  • With a little help from my friends

    Jon Stow
    26 Jan 2015 | 3:34 am
    Joe Cocker (Photo credit: Wikipedia) Joe Cocker died recently, and although he was a prolific recording artist, he is best remembered for his cover of the Lennon-McCartney song “With A Little Help From My Friends”, which they wrote for Ringo Starr. Joe tailored the song to his style and made a very memorable song one so good that most of us will always remember his interpretation. He was friends with the Beatles and they did help each other more than we knew back then. In a business context, most of us have not been fortunate enough to discover a product or service that is unique, and it…
  • The leaky tap – are your customers happy?

    Jon Stow
    17 Dec 2014 | 5:18 am
    We all try to do the best for our customers, but do we know if they are happy? There might be something which they see as having gone wrong with our service, and we do not even know about it. We cannot put it right if we don’t know. As someone who has many landlords as clients, I take an interest in the property rental market. Sooner or later, if a house or flat is being let, something will go wrong. Maybe the stair carpet is coming loose, maybe there is a damp patch, and perhaps there is a dripping tap which might not just be annoying but do damage. Most tenants would tell the landlord…
 
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    Planning, Startups, Stories

  • Strategy Is Useless Without Execution

    Tim Berry
    4 Mar 2015 | 7:31 am
    In the last two weeks I’ve posted a three-part series on I’ve posted a series on setting and executing strategy on the Amex OPEN forum in the last two weeks. I’m happy to see the first of these showing up on top of the trending list there. Here’s a summary: Start with Strategy The post is How a Simple Story can Improve Your Business. Here’s the main idea: It’s simple. Just imagine the story of somebody who has a problem or wants something, finds your business and buys from you. Pretend for a moment that you’re writing a story or talking to a friend about your company.
  • A Case Study on Startup Equity

    Tim Berry
    2 Mar 2015 | 7:42 am
    I had an interesting exchange over the weekend. Shane Diffily tweeted: @Timberry HI Tim. So what was your answer to How Not to Divide Ownership? It’s v.similar to a situation I am in & I’d love to see your ideas. Tx! — Web Governance (@diffily) February 26, 2015 Setting the Scene Shane was referring there to a post on startup equity I did a while back, highlighting the problems that happen all too often as founders fail to define their own functions and ownership, in writing, in time. The situation I described was a hypothetical. Here’s a quick summary of that post for…
  • Where Startups Get Their Money

    Tim Berry
    23 Feb 2015 | 7:28 am
    Where do young companies get money? I ran into this three-minute video over the weekend. It’s a great summary. If you’re not already up to speed on the range of startup options from personal savings to venture capital, just watch this: (Note: Here is the link to the original on YouTube: https://www.youtube.com/watch?v=U470xXKfDyE) My thanks to the Kauffman Foundation for providing this, and kudos to narrator Paul Kedrosky, a well-known expert on venture capital.  It does, however, skip over the influence of angel investment, which stands somewhere between friends and family and…
  • Don’t Be Fooled By Mismanaged Data

    Tim Berry
    14 Jan 2015 | 9:01 am
    Here’s another great example of why you don’t blindly trust research. This illustration comes from this Gizmodo post. Post author Jesus Diaz is not saying this means what it seems to say (see his conclusion below). But here you are with another example of how easy it is to get the wrong conclusions, especially when the research is summarized to easy conclusions. Gizmodo author Jesus Diaz doesn’t say where this data comes from, nor does he define the terms, which is fine with me because the data makes the point. And I like the way he concludes: p.s. If you take this seriously,…
  • Q&A: What Do I Include in a 1-Page Business Plan

    Tim Berry
    7 Jan 2015 | 12:09 pm
    I received this question overnight from my ask-me-a-question page: I am entering a competition that is asking for a one page business plan and I am having a hard time trying to determine what to put on it and what not to include. What information is absolutely required? To answer this well I’d need to know the criteria set up for the competition. Some are more concrete than others. Some are more about the idea, but most emphasize investment potential. I think of what I want to see as I review submissions to an angel investment group. These are essential to me: The problem you solve. This is…
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    Scentsy Blog

  • Goldsmith Scentsy Warmer

    Christine
    4 Mar 2015 | 9:25 am
    Goldsmith Deluxe Scentsy Warmer:  Glamorous and elegant, consider it a statement piece for your nightstand or console. Porcelain with a hammered-effect, metal-plated finish.    Scentsy Spring Summer Catalogue 2015              
  • Urban Luster Scentsy Warmer

    Christine
    4 Mar 2015 | 9:13 am
      Urban Luster Premium Scentsy Warmer:  Perfect with salvaged wood and exposed steel, or soft linens and your grandmother’s antique armoire. Cement-finish stoneware, dipped in metallic-gold glaze.     View the Spring Summer 2015 Scentsy UK & Europe Catalogue
  • Chasing Fireflies Scentsy Warmer

    Christine
    4 Mar 2015 | 1:50 am
    Chasing Fireflies Scentsy Premium Warmer Capture the essence of carefree, playful summer evenings. This pale-blue hand-painted warmer mimics a glass canning jar, complete with a silver ring and “filled” with fireflies.  Based on a Convention talk by the President of Scentsy, Heidi Thompson (See Video below) on always keeping childlike wonder in our lives.      How Chasing Fireflies looks in the dark!
  • Thistle Scentsy Warmer

    Christine
    4 Mar 2015 | 1:40 am
    Thistle Premium Scentsy Warmer:  Sweet purple swirls, with enough personality to adorn a teen’s room or colourful living space.  In the Catalogue it looks a bit on the red side, but its a gorgeous purple with intricate designs all done by hand!!    View more of the Spring Summer Scentsy UK/Europe Catalogue 2015
  • Petal Purple Scentsy Warmer

    Christine
    4 Mar 2015 | 1:23 am
        Petal Purple Scentsy Warmer Each intricate petal is handcrafted, then formed into an open blossom. An organic adornment for your favourite room.  There is a green version of this warmer here.  Each of the petals is hand done so although it looks like an element warmer, its in the Premium Warmer Category due to the time and detail involved in making the warmer.  I love the colour of the Petal Purple, but Purple is my favourite colour so I'm a little biased!   Spring Summer Catalogue 2015
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    The Reveal, by ExcellentPresence.com

  • 4 Features Every Local Business Website Design Needs

    H. T. Major
    3 Mar 2015 | 3:31 am
    No business can afford to waste money on tools that don’t work. Local businesses must be particularly discerning when deciding where to distribute the yearly budget. A useful litmus test for local business website design is whether the website will pay for itself over time. Good design is not decoration. Your company website should look great and make a winning first impression for your business… but looking “great” can’t be the only goal. A cost-efficient local business website serves rather like an “employee” for your company, that helps:…
  • The #1 Reason Most Digital Marketing Campaigns Fail: Pt. 1

    H. T. Major
    26 Feb 2015 | 3:37 am
    All of the most successful digital marketing campaigns have one thing in common: The entire campaign, from initial advertisement to final website landing page, is fully cohesive. Because its components are linked together in a relevant, obvious way, your prospects know what to expect and are therefore satisfied when later stages of the campaign deliver on their expectations. Of course, this increases your credibility and their trust in your organization. Conversely, when even one aspect of your digital marketing campaign is out of whack, the website visitors your organization worked so…
  • How YOUR Company Website May Be Losing You Clients (Hint: Is it “Too Cute”?)

    H. T. Major
    17 Feb 2015 | 3:42 am
    Is YOUR company website so “cute” that it’s … clueless? There’s a saying that women of color share amongst themselves when another woman is acting “too cute” to do anything useful. When you’re “too cute,” you’re so stuck on appearances that nothing else is as important. Can you see how this might relate to business website design? Picture a woman walking down the aisle in a grocery store, shopping for salad dressing, or paper towels, or top round, or Rolaids, but this chick is really working it. I mean full-on, Tyra…
  • How to Retrieve “Unsaved” Excel File Saved with Autosave

    H. T. Major
    16 Feb 2015 | 4:38 pm
    Need to recover an “unsaved” Excel file from your hard drive? Hoping it was saved by your “Autosave” feature? If you haven’t done anything else to the file yet, it should still be there waiting for you. I followed the steps here to retrieve my file. The below post just offers additional tips to ensure you’re able to retrieve unsaved files from your Excel in the future, too. My Scenario: The Unsaved Excel File I downloaded an Excel spreadsheet from my bank, saving it to my computer only once, during the initial download. After working on it for hours and…
  • Content Marketing “Consistency” Not All it’s Cracked Up to Be

    H. T. Major
    12 Feb 2015 | 12:30 am
    “Content marketing” — an exasperating little term, but one I’ve finally grown used to. As one who’s seen marketing strategies come full circle (with new names) so many times in more than a decade and a half, I confess…  I’m sick to death of hearing it. From the late ’90s to late 2000s, we just called “content” marketing “article” marketing. But soon, we began to realize that we produced way more than merely “articles” to promote our businesses online. The content we cranked out ranged from articles (which…
 
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    PowerHomeBiz.com

  • Which Social Media Should You Use? 5 Questions to Ask

    Yvonne Buchanan
    3 Mar 2015 | 9:27 am
    Article from PowerHomeBiz.com Does your small business need to be on all of the social networks? Here are 5 questions to ask to help you choose what social media to use to market your small business. This article was written by Yvonne Buchanan for PowerHomeBiz.com - PowerHomeBiz.com Related posts: Why Your Business Needs a Social Media Policy How Local Businesses Should Use Social Media for Promoting Their Business Top 10 Social Media Tips
  • Ruth Ellen Miller: A Woman Inventor’s Ingenuity and Determination to Succeed

    Isabel Isidro
    1 Mar 2015 | 8:59 am
    Article from PowerHomeBiz.com Read about a woman inventor's ingenuity and determination to succeed. Ruth Ellen Miller is the President of the fiber optic and lighting company NoUVIR Lighting. This article was written by Isabel Isidro for PowerHomeBiz.com - PowerHomeBiz.com Related posts: Small Business Tips from a Successful Entrepreneur Importance of Focus for Inventors and Entrepreneurs Barbara Miller: It’s Never Too Late to Start a Business
  • New Marketing Landscape: Marketing Trends to Watch

    Lee Traupel
    26 Feb 2015 | 9:32 am
    Article from PowerHomeBiz.com Learn some of the real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this increasingly connected economy. This article was written by Lee Traupel for PowerHomeBiz.com - PowerHomeBiz.com Related posts: When to Change Your Marketing Strategy? What is Search Engine Marketing? What to Watch Out for When Joining Affiliate Programs
  • How to Set Your Own Salary as a Small Business Owner

    Bert Seither
    23 Feb 2015 | 9:42 am
    Article from PowerHomeBiz.com The concept of setting your own salary as a business owner is essential. So how can you determine the best amount to write yourself on your own paychecks? This article was written by Bert Seither for PowerHomeBiz.com - PowerHomeBiz.com Related posts: How to Set Salary of Partners in S Corporation Small Business Owner and Unpaid Taxes Taxation Benefits of Incorporating
  • Starting an Online Yard Sale?

    Nach Maravilla
    21 Feb 2015 | 8:30 am
    Article from PowerHomeBiz.com I'm interested in starting an online yard sale. My question is I don't know how to set up an online website to show the items that I have. Any info will be greatly appreciated. This article was written by Nach Maravilla for PowerHomeBiz.com - PowerHomeBiz.com Related posts: How to Accept Payment Online for an Ecommerce Site When to Use Paypal to Accept Online Payments How to Start an Online Jewelry Store
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    Small Businesses Do It Better

  • What’s Behind a Successful Manager

    Carissa Dunphy
    2 Mar 2015 | 10:46 am
    Interests and talent, trust and reputation, diplomacy and guidance – see inside the mind of a successful manager. Infographic courtesy Pepperdine University The post What’s Behind a Successful Manager appeared first on Small Businesses Do It Better.
  • Handling Trespassers on Business Premises

    Carissa Dunphy
    2 Feb 2015 | 10:47 am
    Dealing with trespassers at your place of work can be a tricky business. Contrary to popular belief, the fact that someone has entered your property without permission does not grant you free reign to deal with them as you see fit. There are many different reasons that a person or group of people may trespass on your business premises, from petty vandals and ex-employees to travelers and protesters, and different cases must be handled in different ways. Below, we will highlight some of the things commercial property owners should be aware of when dealing with situations involving trespass.
  • Top 10 Small Business Articles of 2014

    Carissa Dunphy
    29 Dec 2014 | 6:52 pm
    10) 2014 Small Business Marketing Trends Each year small business marketing trends change; some fade away while others take off and create viral content. These are 2014 marketing predictions. 9) 5 Ways to Quit Wasting Time as a Business Owner If you’re like most business owners, there’s never enough time in the day to get what you need to do done. 8) Top 10 List of Business Movies for Entrepreneurs Some of these movies have business lessons while others portray good business ethics and some are just plain inspirational. 7) How Small Businesses can Utilize Celebrity Endorsements Here';s…
  • Improving Your Internet Marketing Skills for 2015

    Carissa Dunphy
    17 Dec 2014 | 7:27 am
    There are plenty of skills that are almost universally recognized for their importance when it comes to internet marketing, and there are some other skills that tend to fly under the radar. One of the skills that tends to fly under the radar is having the ability to negotiate, which is very important when it comes to internet marketing and just about every other area of life, too, in one way or another. Along with negotiation skills, we’ll take a look at some other abilities that are worth focusing on if you’re looking to improve your internet marketing skills – whether…
  • 5 Technology Secrets to Help Build Your Small Business

    Carissa Dunphy
    13 Dec 2014 | 12:19 pm
    It’s nearly impossible to run a small business without getting help from technology. Before you let larger businesses get the upper hand, consider whether these 5 technological secrets could help you compete. 1. Use Inexpensive Point-of-Sale Technology Sometimes, you can only sell your items by going where the customers are. Places like festivals, flea markets, and farmers markets make great places to publicize your small business while making some money. To take advantage of this opportunity, though, you need to accept multiple forms of payment. If you only take cash, you’ll lose…
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    Sweet Dreamz Design » Blog

  • 3 Essentials to Building a Great Website for Your Biz!

    Barbara Austin
    23 Feb 2015 | 2:40 pm
    So, you’ve decided to take the plunge and put up your first business website (or upgrade your existing one)… …and that’s a really BIG deal! Right? I mean, that website is going to be the hub for all your online marketing, your client leads, your product sales, and so on and so forth. It’s not […]
  • What’s your brand style? 3 questions to help you discover it…

    Barbara Austin
    9 Feb 2015 | 2:15 pm
    Sometimes, it’s easy just to pick a color or a design element we like, and run with it… …say, “I love lime green, and art deco is awesome, let’s do that” (okay, maybe that’s an extreme example, but still—it happens!) Hard as it might be, it’s in your best interest to put a bit more […]
  • Sweet Brand: The REAL Way to Be Irresistible

    Barbara Austin
    2 Feb 2015 | 2:45 pm
    In the past few months, I’ve featured some fantastic brands + the things that make them sweet, like creating products that celebrate the values its’ customers hold dear, and exuding confidence. But, what REALLY makes a sweet brand so compelling to its audience? Often, it’s the things that we ALL want as customers. (You know, […]
  • Creative inspiration can come from anywhere…

    Barbara Austin
    26 Jan 2015 | 3:49 pm
    So, usually I ramble on and on about biz/tech stuff (you know: getting started with WordPress, honing your brand identity, etc.) But this week, there’ll be none of that. Today, I’m simply sharing some things—sources of visual inspiration—that I’ve been looking at lately. You might not think about it, but the work I do doesn’t […]
  • WordPress vs. SquareSpace :: Why WP is Still King in My Book

    Barbara Austin
    20 Jan 2015 | 3:15 pm
    Hey, Sweet Dreamer! Usually, when I write about WordPress (.org, not .com), I go on and on about why it’s so awesome, but I rarely ever mention how it stacks up against the competition. Perhaps that’s due to my unwillingness to “go there”—and maybe also because until lately, there just weren’t any competing website platforms […]
 
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    WebStartToday Blog

  • 5 Things Your Competitors Can Teach You about Your Online Presence

    wst-web-access
    9 Feb 2015 | 4:30 am
    They are into similar professional space, sell almost similar products and services. They have same target audiences and may be using similar kind of marketing and website designing tools that you are planning to use. Yes, your competitors, or I would say, your well-wishers too, in case you plan to smartly yet thoroughly analyze your competitors’ strategy. Or allow us here, to help you with some quickies which could guide you about your online presence through your competitors: 1. Branding We are not asking you to spy on them but definitely a close eye and a periodic competitive analysis.
  • How to Create a Successful Online Store for Free

    wst-web-access
    28 Jan 2015 | 6:17 am
    Launching an online store can be a daunting as well as an overwhelming experience. It could further outshine if the eStore platform you choose has conveniences like ease-of-use, intuitive user interface that allows you to add, hide, or delete products as per your needs; or it might just get worse if the platform you chose doesn’t allow you to conveniently update the products, add some discounts or promotional activities. Hence we share 5 vital tips to lead you to your successful online store: • Simple, easy-to-use, yet intuitive and smart This might sound asking a lot to some but with Web…
  • 2015 Digital Marketing Trends

    wst-web-access
    20 Jan 2015 | 5:14 am
    With over 3 billion internet users in the world, which makes it a lucrative 40% population of the world, and further expanding every second, to say the least, Digital Marketing has become an integral part of any organization’s marketing strategy. Digital marketing has become an inevitable tool if a brand wishes to grow globally and increase its visibility and credibility in the online world. While there are various tools and avenues to market your brand online, following are some trends which shall rule the digital world in 2015: Marketing Analytics If the stats are to be believed,…
  • Tips to Build a Google-Friendly Website

    wst-web-access
    15 Jan 2015 | 4:47 am
    While a website is definitely one of organizational necessity in digitally charged world of today, but what makes it a real asset is its Google-friendliness. Your website’s Google search ranking is what makes it shine in front of your prospects and make them come to your website. Well, yes there are various others search engines as well but Google tops the popularity chart and hence the need to do well on Google. So what all does it take to build a Google-friendly website, lets list it out here: Content & Keywords: Research and analyze the kind of things, keywords, or phrases prospects…
  • Is Your Business 2015 Ready

    wst-web-access
    6 Jan 2015 | 5:42 am
    Before you start getting involved and busy with your 2015 targets, lets hold down for a while and check if your business is 2015 ready? Is it all brushed up with the latest strategies and technologies to woo the target audience, is it ready for  an impressive impression in coming year, or it needs to take a fresh re-look? Let’s check it here: Assess Yourself: We are sure you did your balance sheet well but then there is more to it. Some questions you need to ask yourself to understand where your business is heading to v/s how you plan to drive it. For instance: Did you reach your goals?
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    SucceedAsYourOwnBoss.com

  • How to Handle a Pay-Raise Request From an Employee

    Melinda Emerson
    3 Mar 2015 | 1:30 am
    Guest Article Who doesn’t want to be acknowledged as a fair boss to his or her employees! It took years of hard work for you to attain this position, build a team and generate the most you could, for your organization. But isn’t it a human tendency for a person to desire more? Asking for a pay-raise is common amongst employees all across the globe and for you as an employer, you must be prepared to deal with this situation. Here are 7 steps to take in your decision-making: Consider the Request There’s no rush to go for an instant response, but you need to consider the request…
  • Ask SmallBizLady: Do I Need to Pay Sales Tax?

    Melinda Emerson
    2 Mar 2015 | 1:30 am
    I recently got this question from one of my blog readers, and I thought more of you might need this information. Most businesses that sell products have to pay sales tax to the state or city they operate in. This is a tax that you charge your customers and then pay in a lump sum to the appropriate government when it’s due. Currently the only states that don’t require businesses to pay a sales tax are Alaska, Delaware, Hawaii, Montana, New Hampshire, and Oregon. What Items are Exempt from Sales Tax? There are some types of sales that are sales tax-exempt. Check to make sure yours fall into…
  • Who is on #SmallBizChat March 2015

    Melinda Emerson
    27 Feb 2015 | 1:30 am
    #SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss.  Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter.  Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join the conversation.  Here is a list of who is on #SmallBizChat in March: March 4th – How to Get Paid to Speak Professionally – @marshawnevans Marshawn Evans Daniels is a Reinvention Strategist, Influence…
  • How to Handle the Ugly Side of Small Business

    Melinda Emerson
    26 Feb 2015 | 1:30 am
    Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with with @clatemask. Clate Mask is an entrepreneur and co-founder and CEO of Infusionsoft, which makes small business sales and marketing automation software. Mask co-authored Conquer the Chaos, a New York Times best-selling book. Mask has made contributions writing about entrepreneurship for VentureBeat, Entrepreneur and Fast Company. Mask attended Arizona State University, where he…
  • How to Make Working From Home As Great As It Sounds

    Melinda Emerson
    24 Feb 2015 | 1:30 am
    Guest Article Wouldn’t it be wonderful to not have to wake up at the same time every day, listen to the weather forecast, think about what to wear, cram into the metro or waste time stuck in traffic, while you worry about being late? Imagine waking up and taking your time, moving slowly into your daily routine, working from the comfort of your home. They say the grass is always greener on the other side of the fence. But if you’re one of the people who work from home, you know it’s not always as awesome as others make it seem.  But by cultivating good habits and establishing a routine,…
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    Write Money Incorporated

  • How to Succeed as a Self-Published Author

    admin
    28 Feb 2015 | 5:59 pm
                      MEET Valerie J. Lewis Coleman:  Valerie J. Lewis Coleman (PenOfTheWriter.net and QueenVPublishing.com) has helped thousands of women across the world find relational fulfillment. With over twenty years of experience in family and relationships, this expert has given advice on various issues including identifying the four types of male hunters, avoiding seventy percent of men who only want the goody box and winning the heart of Mr. Right-For-You. As she assists others with building strong relationships, she shares how she…
  • Smart content marketing tools and tricks

    admin
    21 Feb 2015 | 10:32 am
    By Eric Bradford We’ve reached a point of content oversaturation. According to Statistic Brain, approximately 190 million Tweets are made each day, over 1.3 billion people are active on Facebook each month (the vote is still out on what percentage of these users are “real” people) and a whopping 92 billion YouTube views are made each month. Standing out in the crowd That’s a lot of text, images, videos and shares. We are neck deep into the data age. Another shift that we are seeing is a greater movement from manufacturing to service oriented business initiatives. The…
  • Stop worrying about your small business

    admin
    14 Feb 2015 | 6:57 pm
    By Rhonda Campbell It’s an illusion that worry leads to success. To grow your small business, find out which action steps lead to a stronger bottom line. Make those action steps a part of your daily habits, not stress and late night floor pacing. It’s not a stretch to say that, after being in business for six months, you found something to worry about. It happened despite your best intentions. Remember how you worried whether or not you’d filed legal business documents correctly? After all, there are enough details in operating agreements, company bylaws, patent and…
  • Find real business success as a solopreneur

    admin
    7 Feb 2015 | 4:45 pm
    By Erica Simpson “Go it alone,” is an oft felt sentiment that you probably feel as a solopreneur. But, you don’t have to go it alone if you take the right approach. In fact, “alone” might be the last thing that you find yourself. The term solopreneur came into vogue during the 21st century. Independent spirits have been starting their own enterprises for much longer. Early inventors and solopreneurs like North African cosmetics architects, Nero Claudius Caesar (created with inventing ice cream) and Cai Lun (noted for inventing paper) didn’t realize the far…
  • College business degree or corporate work experience?

    admin
    31 Jan 2015 | 3:58 pm
    By Rhonda Campbell Which of these two, a business degree or experience working a corporate job, help you most to launch and operate your own successful business? Both come with challenges, including time and financial challenges. Daniel Boorstin said, “Education is learning what you didn’t even know you didn’t know.” If this is true, getting a college business degree is invaluable if you’re starting a business. That could be why the master’s in business administration degree has not lost its luster. About a quarter of all master’s degrees in the…
 
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    Attention Getting Marketing

  • Was #TheDress a Marketing Homerun?

    Gail Oliver, Marketing Consultant
    3 Mar 2015 | 7:37 am
    by Gail Oliver, Marketing Consultant There was a social media phenomenon last Thursday night called #TheDress. It shows the power of social media as within hours everyone was talking about whether you saw white and gold or blue and black when you looked at a photo of this dress. The story made the rounds of every news show and my kids even said everyone on the school bus was debating it that morning. Today the dress owner appeared on Ellen, showing how the story still has legs a few days after the fact. How the Trend Started None of this was intentional. According to Fox News, the…
  • Monday’s Home Office Inspiration

    Gail Oliver, Marketing Consultant
    2 Mar 2015 | 4:57 am
    by Gail Oliver, Marketing Consultation I love today’s home office, courtesy of a beautiful blog called, IamtheLab.com. Saw leg desks are a hot trend and this one seems to have a vintage feel with multi-color drawers. The desk chair is actually leather, and I love all the accessories from the framed New York map to the butterfly shadow box to whatever those brown things are hanging on the wall (anyone know?). Great space! See more on my Pinterest board, Home Office Ideas. Check back on Wednesday for a marketing advice post … ’til then, Gail.  Have an Online Shop?  Want all…
  • Weekend Reading List #FridayReads

    Gail Oliver, Marketing Consultant
    27 Feb 2015 | 4:48 am
    by Gail Oliver, Marketing Consultant Let’s hope this isn’t another cold, winter weekend. Here are some interesting articles from the past week. Enjoy! Examining the Brilliant Strategy Behind Bed, Bath & Beyond (racked.com) Facebook Launches Product Ads (b2c.com) HSN is Crushing Retail with 3 Big Innovations (businessinsider.com) Twitter Launches New Advertising Tool for Small Business (mashable.com) Why Being Positive is the Best Tool in Business (inc.com) 25 Social Media Channels You Are Probably Not Using (smallbiztrends.com) 8 Key Ingredients for a Successful…
  • Quirky Promotional Ideas That Get Attention for Your Small Business

    Gail Oliver, Marketing Consultant
    25 Feb 2015 | 5:18 am
    by Gail Oliver, Marketing Consultant Time for some creativity! Last week the International Culinary Center in New York City recreated 10 of the most iconic Oscar dresses from the last several years in the form of decadent cookies (yes, that is a cookie on the right in the photo below). This idea of theirs got coverage by every major news outlet from USA Today to ABC News because it was timely (the Oscars were in the news) and it was quirky. The media is always looking for these types of stories and it can really help to get attention for your small business if you come up with the…
  • Monday’s Home Office Inspiration

    Gail Oliver, Marketing Consultant
    23 Feb 2015 | 9:36 am
    by Gail Oliver, Marketing Consultant I saw this workspace on a beautiful blog called, Scandinavian | Long Song, and loved the black and white simplicity of the space. The wire grid is pretty awesome for holding items, and that pencil holder literally looks like an oil paint can. The chair has a very cool retro feel with a touch of blue. Love it! Check back tomorrow for a new advice post … Gail. © 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED  Filed under: Home Office Inspiration Tagged: home office ideas, home office ideas photos, home office photos, home workspace, ideas for home…
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    Paychex BuildMyBiz

  • 4 characteristics inspiring business leaders share

    3 Mar 2015 | 5:14 am
    Visionary leaders inspire employees and give them a positive role model to look up to. Here are four aspects of leadership that business owners and managers should try to emulate in order to be successful. 1. Show them how to do it Leading by example is important. It shows workers that their supervisor isn’t just all talk, according to Entrepreneur magazine. Even if a manager showcases a certain employee as an example of what to do right, showing a physical example helps to set the precedent. 2. Communicate Connecting with employees is crucial to encourage respect. Entrepreneur…
  • How to develop marketing strategies for a small business

    27 Feb 2015 | 11:06 am
    There are many ways to advertise in the modern world. Social media has become almost necessary for small business marketing, along with website mobility and open dialog between customers and employees to establish a loyal group of consumers. Entrepreneurs are always looking for new ways to improve their customer retention, and businesspeople who want to do so can improve their marketing and advertising plans to create lasting relationships with their audience. Providing a particular view of the world The Huffington Post discussed a huge factor small businesses often ignore in marketing. In…
  • 4 qualities of successful women entrepreneurs

    24 Feb 2015 | 5:11 am
    While women have different ideas of what prosperity means, successful women entrepreneurs share some common characteristics. Here are four characteristics of female leaders for both current and aspiring women entrepreneurs to emulate: 1. The Ability to Develop Relationships The Huffington Post reported that strong, adaptive women look to foster genuine relationships wherever they go. To become prominent in the workforce, ladies are encouraged to network with others—especially women—to create a safety net for their career. Filmmaker Diablo Cody told The New York Times how her friends…
  • Finding innovative ways to develop meaningful customer relationships

    13 Feb 2015 | 11:14 am
    Owning a small business relies in part on cultivating life-long customer relationships. However, it can be difficult to figure out what approach to take to create this bond through customer service. Here are some small business marketing tips to show customers they’re appreciated: 1. Keep support channels open Forbes suggested companies avoid any kind of automation since customers who want to talk to a real person can become frustrated by it. Having an individual ready to provide customer service will show patrons that the business is going the extra mile for their comfort. The…
  • How to provide successful performance reviews for employees

    10 Feb 2015 | 11:24 am
    Managing small business HR isn’t easy. Dealing with people can be very complicated, and entrepreneurs often struggle to understand them while trying to improve their business. Annual performance reviews can help employees become aware of their skills and what they need to improve. However, business owners also have to know how to approach employees in this context. Here are some small business tips for those looking to provide performance reviews for their workers: 1. Communicate well Business 2 Community had a variety of tips for those looking to use performance reviews successfully.
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    Small Biz Viewpoints

  • Starting a Business? What You Need to Know First

    SmallBizViewpoints
    2 Mar 2015 | 6:39 pm
    What does it take to start a business? Here is 5 step approach to ensure you don't end up losing everything in the process. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Proven Strategies to Give Your Small Business Competitive Edge

    SmallBizViewpoints
    2 Mar 2015 | 11:22 am
    These 3 proven strategies will give your small business boost to be able to compete in the hyper competitive world. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Benefits of Cloud Based Supply Chain Management System for Small Business

    SmallBizViewpoints
    28 Feb 2015 | 9:46 am
    Cloud based supply chain management (SCM) software can reduce the cost while providing the great functionality that small businesses cannot get otherwise. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Infographic: Upcoming Trends in Unified Communications

    SmallBizViewpoints
    27 Feb 2015 | 9:09 am
    Unified communication is improving collaboration and reducing cost for small businesses. Learn what you can expect in the coming months in Unified Communication. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Use LinkedIn for Job Hunting and Hiring

    SmallBizViewpoints
    26 Feb 2015 | 3:16 pm
    LinkedIn is a great resource for job seekers and hiring managers alike. Tips on getting the most out of LinkedIn for businesses. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Point Blank | Direct Capital

  • The 50 Must-Have Technology Tools for Chiropractors

    Scott Lynch
    4 Mar 2015 | 7:10 am
    Chiropractors have specific practice needs because of their high patient volume, return visit schedules, and insurance claim challenges when operating clinics. Plus, the new compliance mandates for 2015 and patient data collection parameters may mean that chiropractic practices need to revamp their office management and billing systems to meet compliance. With options for EMRs, EHRs, appointment and scheduling solutions, and SOAP note documentation tools, chiropractors can find themselves drowning in a sea of technology that is not helping them to streamline their practice management…
  • Top 50 Credit Repair Resources for Individuals and Small Business Owners

    Scott Lynch
    3 Mar 2015 | 7:33 am
    Death, taxes and credit – they’re unavoidable. And when it comes to credit – good or bad, extensive or nonexistent – we all have it. But if you’re like the majority of Americans who struggle with bad credit, debt and collections calls, credit is probably something you wish you could avoid. We feel you. Credit, debt and money are stressful, even under the best of conditions. And when they don’t go as planned, they can cause fiery balls of anxiety to pool in the pit of your stomach: When will the next Past Due notice show up in your mailbox? When will the next…
  • What to Do Before Applying for a Business Loan

    Alex Myers
    3 Mar 2015 | 7:00 am
    Piece the Financing Puzzle Together The SBA reports that over $1 trillion was given to small businesses in 2013 in the form of a small business loan. And there’s plenty more money to give to those who seek it. But, deciding that you want and need a loan is only the first step. What happens next? This is our area of expertise. Direct Capital has been providing businesses with financing since 1993, so it’s safe to say we know the ins and outs of the industry. We enjoy helping businesses grow and succeed, both by providing financing and giving business advice. In this article, you’re…
  • Why You Have Two Different Credit Scores [INFOGRAPHIC]

    Alex Myers
    2 Mar 2015 | 7:00 am
        Your Score vs. The Lender’s Score Ever check your credit score before approaching a lender, only to find that the one you pulled is different than the one they pulled? That’s a common occurrence, and we have your answers to why it happens:   Alex Myers on Google+
  • 6 Things Leonard Nimoy Taught You About Being a Business Owner

    Alex Myers
    27 Feb 2015 | 1:00 pm
    Live Long and Prosper, and Other Lessons to be Learned Hours after the “What color is the dress” situation broke the internet, it was reported that legendary actor Leonard Nimoy passed away at the age of 83. When you think of Nimoy, your mind probably travels (with the help of the Enterprise) to the world of Star Trek. But he was far more than the beloved Vulcan he portrayed on TV. His final tweet before his passing tells all about the type of man he was: “A life is like a garden. Perfect moments can be had, but not preserved, except in memory.” And now we are going to try to preserve…
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    WP Curve

  • 6% growth and a new process for quality – February 2015 monthly report

    Kyle Gray
    2 Mar 2015 | 6:04 pm
    February was a good month for us. We put some new systems in place that should help increase the quantity and quality of our jobs. Let’s dig into what happened. 6% growth to $64,220 USD monthly expected revenue (MER) NOTE: We define MER as our monthly recurring revenue at the end of the month plus any one off jobs throughout the month. We missed our 10% monthly growth goal in February increasing from $60,624 to $64,220 (6%). This is typical for being a slow time of year and a short month. We reached 834 total customers with an increase of 38 customers for the month. We also paused the…
  • Calling all startups: content marketing research

    Kyle Gray
    25 Feb 2015 | 7:44 pm
    A few weeks ago Dan launched a new Facebook group called Content Machine. The group is a community of passionate content marketers interested in improving their skills. Each week they have a content challenge based on a chapter in Dan’s upcoming book Content Machine. An invitation for startups to contribute to content marketing research, and participate in this survey. goo.gl/FyAf6U @WPCurve – CLICK TO TWEET Data driven content has become very popular over the last few years. It can be things like quizzes, running a survey and analyzing the results or combining data from other…
  • A To Z of using Asana for project management

    Dan Virgillito
    25 Feb 2015 | 6:17 pm
    Kyle’s note: We have been talking a lot about Trello recently. We wanted to provide similar perspective on another project management tool, Asana. In this post Dan Virgillito shares his experience with the tool. “Asana is a task-based project management system, well suited for individuals and teams of every size” goo.gl/ofCfHw @WPCurve – CLICK TO TWEET Asana is a task-based project management system, well suited for individuals and teams of every size. For one-man organizations, Asana provides an easy way to plan work and stay on top of pending deadlines. For teams,…
  • 13 startup founders share what keeps them awake at night

    Kyle Gray
    23 Feb 2015 | 7:23 am
    The greatest strength of the entrepreneurial mind is also one of its greatest weaknesses. The energy, creativity and passion that drives most founders can also lead to sleepless nights and distraction. These nagging ideas can be the next brilliant business idea or needless worries. We asked founders 3 questions to find out how they manage these thoughts. “How startup founders deal with ideas and worries that keep them awake at night.” @WPCurve goo.gl/mMm9Ge – CLICK TO TWEET What keeps you awake at night? An opportunity, problem, new idea? How do you confront or manage these…
  • Our content promotion strategy and process

    Kyle Gray
    19 Feb 2015 | 7:39 am
    Creating great content alone is not enough for success in content marketing. You must promote it to get eyes on it. This is especially the case in the early stages of your personal brand or business. Having a process for promotion can make it easier. In this post we’ll share our process and strategy, along with a few tips and ideas for you to design your own. “Stategy, tactics and templates on creating a process for content promotion” @WPCurve goo.gl/aH04AU – CLICK TO TWEET Before you begin driving traffic to your blog, you’ll want to ensure that your site is ready for it.
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    Tanya Smith Online » Tanya Smith Online - Social Content Marketing and Content Strategy for Service Providers

  • Growing Your Highly Targeted Social Media Following

    Tanya Smith
    19 Feb 2015 | 7:17 am
    We’ve all seen profiles on Facebook and Twitter with thousands, and even millions of followers. We’ve seen the same on other social networks. If you’re starting with a small following it may seem a little overwhelming and it probably feels like you’ve got to somehow catch up. But the truth is, numbers don’t always mean a lot when […]
  • Managing Your Social Networking Time Effectively

    Tanya Smith
    5 Feb 2015 | 7:25 am
    Social media by far is one of the most important business communication developments in a long time, but it is arguably also one of the biggest distractions. Social networking often turns into a huge time suck for otherwise productive business owners. That’s why learning to manage your own social networking time will help you leverage all […]
  • A Closer Look at the Big 5 Social Networks

    Tanya Smith
    27 Jan 2015 | 4:30 am
    This is the 3rd of 5 articles in my Snack Sized Social Media Content Strategy series. Let’s answer the questions… Where Should You Post Your Social Content? What is Right for Your Business?  You might find that some of those networks fit perfectly in with what you’re doing, but if you’re really trying to think […]
  • The Social Media Sales Funnel

    Tanya Smith
    14 Jan 2015 | 4:34 am
    For anyone marketing content on social media, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. Instead, your social media post gets shared out into the wild, wild internet […]
  • An Intro to Snack Sized Social Media Content Strategy

    Tanya Smith
    1 Jan 2015 | 5:00 am
    Prefer to listen? Click here: If there’s one thing that has stood out in the world of online business in the past few years, it’s been the focus on content shared through social media. There’s no doubt social media content has an impact on the lives of many and has become the way many people […]
 
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    Gyantastic

  • World’s 5 Best Freelance Websites | 2015

    Ram Shengale
    27 Feb 2015 | 12:15 am
    Freelancing is a great way of working. You can work from anywhere, choose how much you want to work and what time you want to work. You don’t have to worry about waking up early or taking a long holiday. You are your own boss. As the freelance culture grew famous during all these years, hundreds of websites have been launched that provide freelance services. I researched on the web and found out 5 best freelance websites that are really very good and are already established as mega sources of freelancing and outsourcing. 5 Best Freelance Websites (Updated 27th Feb, 2015) 1.
  • WordPress- Is It The Right Choice For Building Your SaaS?

    Ram Shengale
    2 Feb 2015 | 9:28 am
    Holding a rich background of serving as a remarkable web development platform for more than 10 years, WordPress has equally impressed web designers/developers and clients. With more than 50 million websites running on WordPress, the CMS is surely going to witness an incredible increase in its popularity and demand in the coming years. Well-known for being the backbone of content-rich websites, WordPress CMS has also been successfully utilized for developing a wide array of sites related to other domains/verticals. In today’s post, I’ll be throwing some light on key aspects…
  • GetResponse Review 2014 – Now with Responsive Emails And Landing Pages

    Ram Shengale
    1 Jun 2014 | 9:57 am
    I’ve been using GetResponse since the last 3 years and it’s been a great journey so far. I, like all the other internet marketers, try to collect email addresses from people visiting my blogs (I have a couple of small niche blogs) and try to build my lists to make money out of it. After all, you may be well aware about the fact that, according to various surveys conducted in 2012, the ROI in Email Marketing came out to be $40 for every $1 spent, so why loose the opportunity to do business this way? Anyways, in this post I have done an in-depth review of my favorite email…
  • A Basic Step-by-Step Guide on Building Custom WordPress Theme

    Guest Author
    7 May 2014 | 5:23 am
    Disclaimer: This is a guest post by one of our guest author. The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the opinions & views of the me or Gyantastic community as a whole.Have you been planning to start your own WordPress site or blog? Then, most likely your next step will be to search one perfect theme for your site. However, browsing through thousands of WordPress themes out there and picking one that suits your website can be a difficult task. Well, it takes time to search through all the themes and then…
  • 5 Ways to Prevent Google From Indexing Pages on Your Website

    Ram Shengale
    23 Dec 2013 | 6:34 am
    This is a guest post by Kelly Wilson. There are times when you don’t want Google to index some of your website’s web pages. While this may sounds contradictory to the usual search engine optimization strategy where the goal is to make Google index your web page for search, there are some pages on your website that you simply don’t want Google to index it for search for varied reasons. There are good reasons why people don’t like Google from indexing some of their web pages. It could be that websites may have too many links on their content that the search engine will consider it as a…
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    Small Business Blog | Hiscox

  • Certificate of Liability Insurance – What is it and why do I need it?

    Hiscox Blog
    4 Mar 2015 | 3:00 am
    If you own a small business, liability insurance protects you if there’s an accident or injury in your workplace or caused by one of your employees. A certificate of liability insurance (COI) also known as an ACORD certificate of liability insurance and serves as proof of your  insurance coverage. Liability Insurance Liability insurance also known as Commercial insurance protects you in the event you are sued for claims that come within the coverage of your liability insurance policy. There are three types of liability insurances and the type of insurance you choose depends on the…
  • The not-so-magic bullet for SEO success

    Priyanka Agarwal
    25 Feb 2015 | 3:00 am
    Small business owners know that getting website traffic can be a big benefit to their bottom lines.  If you operate an online-only and e-commerce business, it can mean the difference between success or failure. The key to this traffic is SEO, or search engine optimization. While this topic is complex, and mastering it often requires the resources of an SEO consultant, there are a few things any entrepreneur can do to help their website draw more relevant Internet traffic. Use Common Phrases with your keywords : The old tricks of keyword stuffing and link buying don’t work anymore. Google,…
  • MyStartUpStory – Aaron Anderson, A2 Solar Design and Engineering

    Hiscox Blog
    13 Feb 2015 | 3:00 am
    I originally trained to become a CISCO Network Administrator, but decided at the young age of 18 to pursue my original passion of becoming an Architect. After working for a year in Construction, I moved over and became an apprentice electrician in 2005. The electrical company I worked for ended up winning a bid for a commercial building project that year for a local Electrical Engineering Firm. At the end of the project, the owners of the company were so impressed by our work that they offered all of us jobs. So, by the beginning of 2006, I found myself working under a team of 10 engineers as…
  • 5 resources for Small Business Ideas

    Hiscox Blog
    10 Feb 2015 | 1:13 pm
    Small business ideas are highly personal choices. So the industry you pick for launching your small business is predicated in no small part on your interests, skills, and experience. But another important consideration is growth potential. It’s important that there’s demand in the marketplace for what you’re planning to offer, otherwise life could be challenging no matter how much work you put in. Make sure to consider the current growth of the industry, as well as its future growth potential. Here’s some advice from a few reputable small business sources: • Inc.’s list of five of…
  • Going from small to big: Is your small business ready to grow?

    Hiscox Blog
    3 Feb 2015 | 6:11 am
    For many entrepreneurs, growing their small business is a goal. For others, keeping their business small, and their schedule flexible, is preferable. Every business owner has to come to the decision to grow on their own terms and in their own timeframe, and keeping your small business small is absolutely fine if that’s what’s best for you. So how do you know if your entrepreneurial venture is growth-ready? The good news is, it’s always ready! Growth is normally a slow, continuous process that happens organically. Every day that you’re running your business it’s evolving and changing…
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    Rabid Office Monkey for Business

  • Who to Talk to Before Starting a Business

    Contributor
    4 Mar 2015 | 5:30 am
    The latest from Rabid Office Monkey: View image | gettyimages.com Are you thinking of starting your own small business? If so, then you would need to consult with a professional to guide you on how to properly set up your business. The best person to seek advice from is an accountant before anything else. A quick visit to an accounting firm can help you in how to properly setup a business. It is wrong to only seek the services of an accountant when tax time is around. Did you know that an accountant can do a lot more during the establishment stage of your business? First off, an accountant…
  • 5 Things You Didn’t Know About Project Management

    From Around the Web
    4 Mar 2015 | 4:16 am
    The latest from Rabid Office Monkey: Project management is a complex field that entails a number of factors that facilitate its success in any given organisation. Without project management, an organisation might not successfully fulfill its objectives. There are some common factors of project management that are known by nearly everyone. However, here are 5 things we bet you didn’t know about how to be successful in project management; 1. Every Organisation/Department has various unique projects and no two are the same This might sound so obvious, but it is something that not everyone…
  • What Every Business Could Be Doing Differently To Succeed

    Contributor
    3 Mar 2015 | 5:30 am
    The latest from Rabid Office Monkey: These days, there are many business owners who have become interested in optimizing their conversion rates while building their base of loyal customers. If this is your objective, you should know that it’s important to develop success strategies and then implement them systematically in order to see the results that you want. While there are numerous tips and tricks you could utilize to accomplish this objective, the following six strategies can be of great use to you: 1. Buy Better One of the things that business owners should do in order to ensure…
  • Planning a Successful Conference or Event

    Contributor
    2 Mar 2015 | 5:30 am
    The latest from Rabid Office Monkey: There are plenty of specifics associated with the successful organisation and planning of a business conference or event, with time and effort playing an essential role. It is vitally important that you adopt the correct project management skills beforehand so that you are better prepared and more than capable of achieving the goals you have set for your conference or event. You can follow the provided steps below to encourage a well-organised, pragmatic and successful experience for everyone involved. What Is Your Objective? One of the most important…
  • How to Make Sure Your Business is Running at Optimal Efficiency

    Contributor
    1 Mar 2015 | 7:00 am
    The latest from Rabid Office Monkey: Managing a business efficiently requires the ability to optimize your business model and plans both online and off. Ensuring your business is always running at optimal efficiency is not only beneficial to increase sales and revenue, but also provides credibility and a better professional reputation regardless of the industry you are working in and represent. Finding the Right Web Host Using the right web host is essential when you want to take your business or eCommerce store online. Seek out a web host that offers quick speeds, positive reviews and at…
 
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    JDR Group's 'Digital Prosperity' Blog

  • Why Defining Your Buyer Persona is Fundamental to Your Inbound Marketing Campaign

    3 Mar 2015 | 1:30 am
    Every business that sells products and services online is looking for an edge over the competition. It makes sense, too, because in 2013, online spending in the U.K. alone reached £91bn, and it just keeps on growing. November 2014 saw the 20th straight month of sales growth in the U.K., with a 12.9% increase in sales over November 2013. Effective marketing is the key to reaching as many of those consumers as possible, and the buyer persona is the foundation of an effective marketing strategy.
  • 6 Takeaways From Our Latest ‘Why Your Website Designer Isn’t Doing You Any Favours’ Event in Nottingham

    2 Mar 2015 | 9:08 am
    This Tuesday saw us host our third ‘Why Your Website Designer Is Not Doing You Any Favours’ event. It was hosted by David Roberts and myself, Will Williamson. If you have come to one of these before, they are a free two hour workshop designed to help small and medium sized business owners understand how to take their online marketing beyond the ‘brochure’ website.
  • Inbound Marketing – Who's on your team in 2015?

    22 Feb 2015 | 9:30 am
    To start off 2015 you and your business has decided to establish inbound marketing techniques in the business. The great news is that Inbound marketing may be one of the most cost effective ways to market your business, gone are the days of mass flyer drops and standing in exhibition hall after exhibition hall trying to attract leads. But before you consider doing all the work yourself, you must know that inbound marketing takes a lot of time, patience, and effort before it really pays off. If you run  a small to medium-sized business, you need at least four people to handle the most…
  • When Should You Outsource Your Inbound Marketing To An Agency - What Are the Benefits?

    21 Feb 2015 | 3:30 am
    As a small to medium sized company, you are probably inclined to try take on every marketing job yourself. Perhaps this is because, the owner or CEO, haven’t got the funds necessary to hire outside help. Or perhaps you simply don’t trust anyone else to take over. These are both common and legitimate reasons to keep your marketing efforts in house. As your companies demands on the marketing department grow, you will find that a time will come when you are so stretched that the you need to look into outsourcing areas of your marketing efforts.
  • Make Customers Come To You: Marketing Automation Explained

    20 Feb 2015 | 12:54 am
    Today's modern business means that we are go go go all the time with not much time to focus on the details of marketing. As busy marketing departments its essential to now speak to potential and current customers regularly to ensure a successful transition through the buyers journey.  What today's modern marketers face is the challenge of time and how to really get everything done on time. Fortunately for busy marketers, there is a way to ease this time crunch: inbound marketing automation. 
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    Blog | Harbor Compliance

  • Free Registered Agent and Other Shenanigans

    James
    3 Mar 2015 | 9:29 am
    You’ve heard the saying, “Nothing in life is free,” haven’t you? Many registered agent companies offer “free registered agent service” as part of their marketing strategies, or worse, entice you to sign up for cheap service, and really sock you … Read more >> The post Free Registered Agent and Other Shenanigans appeared first on Blog | Harbor Compliance.
  • Delaware Franchise Tax Due March 1

    James
    11 Feb 2015 | 1:44 pm
    Attention Delaware business owners and corporate counsel: Delaware annual reports and franchise taxes for 2014 are due on March 1, 2015. The information you provide, and the tax you owe is dependent on the type of entity you run. LLCs, … Read more >> The post Delaware Franchise Tax Due March 1 appeared first on Blog | Harbor Compliance.
  • PA Nonprofit Property Tax Exemption

    James
    2 Feb 2015 | 8:19 am
    This week, Pennsylvania legislators are voting on an initiative that would change Pennsylvania’s state constitution. And, it has to do with nonprofit property tax exemption – how exciting! The piece of legislation, called Senate Bill 4, was introduced by local … Read more >> The post PA Nonprofit Property Tax Exemption appeared first on Blog | Harbor Compliance.
  • Arizona Benefit Corporation & Entity Restructuring Act

    James
    20 Jan 2015 | 8:08 am
    On January 1st, 2015, the Arizona state legislature made three big announcements affecting corporate entities. This post will cover: the brand new Arizona benefit corporation, the Arizona Entity Restructuring Act, and new Arizona state forms for corporate filings. Arizona Benefit … Read more >> The post Arizona Benefit Corporation & Entity Restructuring Act appeared first on Blog | Harbor Compliance.
  • Business Name Availability

    James
    19 Jan 2015 | 1:13 pm
    Congratulations – you’ve thought long and hard, and have come up with the perfect name for your new business! But wait! Before you start purchasing business cards, designing logos, and signing contracts, you need to make sure your name is … Read more >> The post Business Name Availability appeared first on Blog | Harbor Compliance.
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    THE RESOURCEFUL CEO™

  • 5 Additional Sources of Capital

    Tiffany C. Wright
    4 Mar 2015 | 8:00 am
    To find and procure the business funding you need to operate and grow your business, you must approach your search for financing with the same open mind you adopt when addressing other business issues that you are more comfortable with.  For example, some companies with limited marketing budgets use guerilla marketing tactics to significantly increase […]
  • Insolvency Rates Predicted to Hold Steady into 2015

    Tiffany C. Wright
    2 Mar 2015 | 8:00 am
    With a new year on the horizon, Britain’s economic recovery remains at a standstill. While the government’s fiscal reports may highlight a few successes, they do not paint a complete picture of the current state of the economy in the UK. Many business owners are still facing the same challenges that have plagued them throughout […]
  • 5 Ways to Get Money for Effective Marketing

    Tiffany C. Wright
    24 Feb 2015 | 12:23 pm
    When companies seek funding, marketing is one of the primary uses of that funding. In order to wisely utilize those funds, business owners must engage in effective marketing. To do that, you must precisely determine and describe your market, determine its characteristics, where your prospective customers gather and how best to approach them. Only then […]
  • Business Owners Delay Retirement

    Tiffany C. Wright
    19 Feb 2015 | 8:00 am
    According to a Wall Street Journal (WSJ) article I read not long ago, more business owners are delaying retirement because they cannot sell their companies for what they need to comfortably retire. I ask you, as both a business owner and a business buyer, when did that become the valuation criteria? Fair Market Value The […]
  • The Continuing Importance of Shareholders Agreements- Video

    Tiffany C. Wright
    17 Feb 2015 | 8:00 am
    Shareholders’ agreements (or their limited liability equivalents, operating agreements) will remain essential and timely as long as multiple owner corporations continue to exist. Here is a video I made a few years ago regarding the importance of shareholders’ agreements. I thought it appropriate to pull it out again in order to stress, once again, the […]
 
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    Small Business Heroes

  • Helen Crosby, COO of Geonomics – leading women in gaming

    The Small Business Heroes Team
    4 Mar 2015 | 5:29 am
    Here at Small Business Heroes, we’ve always found it a little ridiculous that over half the population are still underrepresented in business. While women have made great strides over the last fifty years, it’s difficult to get over-excited when a high-achieving female executive like Yahoo CEO Marissa Mayer remains an exception that proves the male-dominated rule. International Women’s Day is this Sunday (8th March), making it prime time for picking the brains of some leading women in business. In the first entry of our interview series, we talk to Helen Crosby, COO of thriving games…
  • The SME and Startup Checklist

    The Small Business Heroes Team
    3 Mar 2015 | 1:26 am
    The rise and rise of small business The SME sector is booming. In fact, according to the Federation of Small Businesses, the vast majority of the private sector is made up of small firms – 99.3%, to be exact. Often when we think of the phrase business it conjures up an image of skyscrapers and large corporations. But looking at the SME statistic above, it quickly becomes apparent that small business is – here in the UK at least – the biggest business out there! And the scale of SME business isn’t going unnoticed, either: in fact, small businesses have even been collectively described…
  • Five Tips for Nailing Your Next Investment Pitch

    The Small Business Heroes Team
    26 Feb 2015 | 2:26 am
    Acquiring funds for your business is always a tricky stage of the start-up process and can continue to be an issue as your business grows. Even the most experienced entrepreneurs have stories about the difficulty of securing an investment and getting that business off the ground. You need to be convincing, your business needs to fill a niche in the market and you need to be able to deliver a well-researched pitch which shows potential investors exactly why they should support your project. This all sounds pretty complicated but it doesn’t need to be. Deconstructing the entire investment…
  • Promoting a “speak-up culture” can help unlock employee potential

    The Small Business Heroes Team
    24 Feb 2015 | 3:58 am
    By Rich Preece, VP and Country Manager, Intuit UK As a small business owner, it’s vital to get the most out of every employee. Open communication and close collaboration is important, but it’s also essential that every staff member is given a platform to voice their ideas and opinions so they can share their experiences and creativity. SMEs have to attract and retain motivated, driven individuals who aren’t content to just go through the motions at work. These employees want to play a significant and valued role within a business and part of the challenge as an owner is to ensure all…
  • Changes to parental leave from 5 April 2015

    The Small Business Heroes Team
    20 Feb 2015 | 7:43 am
    From 5 April 2015, there will be changes to parental leave. Angela Lally, family law specialist at Simpson Sissons & Brooke Solicitors, runs through all you need to know. Parental leave You may not be aware that employment rights for employees are about change in respect of parental leave. The amendment will provide parents with an entitlement to parental leave until a child’s 18th birthday, but an employee will have to have completed one year’s service with their employer to enjoy this right. The new regulations similarly create new rights for couples adopting a child born to…
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    Great Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories

  • This Kids Started A Courier Service Business – The Speedy Sanshez

    Entrepreneur Writer
    25 Feb 2015 | 7:13 am
    Have you heard about the Speedy Sanchez and the story of the Sanchez family? If not, I think this will be an interesting reading for you.  This is a ‘no way out’ story, that actually led to founding a company by a bunch of kids trying to make the ends meet. The family lived in San Diego, USA. Instead of thinking about games and...You can also check these cool business articles:Moziah Bridges Is Just 12 And He Already Has A $150k BusinessRyan Blair – How A Gangster Became A MillionaireGreat Business Ideas, Entrepreneurs, Start Ups & Inspirational Success…
  • 4 Amazing Start Up Stories

    Entrepreneur Writer
    23 Feb 2015 | 8:54 am
    You might be amazed, but many big and successful companies were started almost accidently. Their birth was just a fluke and their founders hadn’t even imagined what they were creating. Sometime business ideas worth billions of dollars just come out of simple things in life an these entrepreneurs not only caught them, but also put them in action and founded some of the greatest...You can also check these cool business articles:What Was the First Job and Career of Some Billionaires?Larry Page, Sergey Brin and Google – HistoryGreat Business Ideas, Entrepreneurs, Start Ups…
  • Your Complete Guide To Online Marketing

    Entrepreneur Writer
    17 Feb 2015 | 6:33 am
    Online marketing has become the difference between success and failure in business. Any company must have an online presence, not only IT stores, everyone. And do you know why? The answer is simply simple! Internet is a huge sales channel, I mean really huge. If you have a high quality product or service, your potential customer is the WORLD. This means around 3 billion...You can also check these cool business articles:30 Online Marketing Facts You May Not Know7 Tips On Increasing Your Online SalesGreat Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories
  • The ‘Aha Moments’ Of Some Famous Entrepreneurs

    Entrepreneur Writer
    6 Feb 2015 | 8:20 am
    How some of the brightest business ideas were born? How some entrepreneurs invented things that have changed our lives forever? Well, actually the answers of these questions is quite simple. You will be even amazed about how simple they are… It’s actually one simple thing all successful entrepreneurs did well to get to where they are. Have you already guessed what it is? It’s...You can also check these cool business articles:The Power Of Taking ActionHow To become An Entrepreneur – The Very First StepsGreat Business Ideas, Entrepreneurs, Start Ups &…
  • How To Get Inspired? Here Are 21 Ways

    Entrepreneur Writer
    30 Jan 2015 | 12:01 am
    Inspiration in the most powerful force in life. People can do miracles when really inspired. There are thousands examples of this and there will be thousands more. All of the famous and successful people today have got what they have, because they had been inspired. No matter if you are an artist, an entrepreneur, or anything else. You need to find inspiration to do...You can also check these cool business articles:44 Inspiring Quotes For Boosting Your MotivationEven The Most Successful FailGreat Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories
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    Strategy Lab Marketing

  • Website Strategy: Be findable. Be trustable. Be remarkable. Episode #3 #InTheLab

    Jeph
    25 Feb 2015 | 11:18 am
    Be Findable Building a website that no one can find and that no ones shares is like putting up a billboard in a wheat field near Davidson. It’s a waste of time and money. Why did you make a website in the first place? Why do you feel you need to be on the world wide web? If you can get your goal down to a simple, measurable, achievable outcome, you can now start working towards that goal. No one really needs a website. They need a place where potential customers can find an address, phone number, specials, menu, hours of operation, who’s working Saturday, community involvement,…
  • Why Your Business Needs To Be More Like A Mexican Restaurant – Episode #2 of #InTheLab

    Jeph
    20 Feb 2015 | 8:06 am
    I’ve never been to Mexico until two weeks ago. I noticed something peculiar about the restaurants we ate at. They always gave you something to start with. Be it bread, oil, and vinegar, or nachos and salsa or chips and guacamole. We rarely ate a meal where we we’re “given” something to start with. I’m a foody, a fatty at heart, I LOVE that stuff! Making people happy through food, I love it. Even breakfast at our hotel they would give you toast to start. It was like every place knew how to treat people and they new how to make your experience just a little bit…
  • What Is a “Brand”? | Episode 1 of #InTheLab

    Jeph
    10 Feb 2015 | 12:53 pm
    We hear this a lot; “Our image is our brand!” “Our logo is our brand!” “That ad is our brand!” “Our name is our brand!” Wait, so what the hell IS your brand? I like Bill Leider’s definition in his amazing book Brand Delusions:  Your brand is a widely held set of beliefs and expectations of what you deliver and how you deliver it, validated by customer experiences. Until communication was put on steroids thanks to the creation of this little thing called the Internet, “your brand” was just a set of beliefs and expectation of…
  • Learning About Nuclear Power, The Record Industry & Overpriced Post Secondary Education

    Jeph
    9 Feb 2015 | 1:43 pm
    Pandora’s Promise Pandora’s Promise is the story of Nuclear energy. It’s from the perspective of people that came from the Anti-Nuclear fight. Scientists that were very much against anything to do with Nuclear power kept learning more and more about the industry. They learned so much that they finally changed their stance on it. True wisdom is taking a topic you have had a strong stance on, and upon the discovery of new facts, change your strong opinion. People with a vested interest in one side of an argument should rarely be trusted. Therein lies the problem, “where…
  • There is Always a Smarter Way

    Jeph
    26 Jan 2015 | 9:22 am
    There is always a smarter way. You just have to come to grips that it’s not going to be your idea at the centre of it. The number one thing that holds most organizations back is ego, the attitude at the top, leadership believing they are the smartest in the room. When you finally realize that the people connected around you are much, MUCH smarter at solving problems, finishing projects, and finding new solutions, that’s when you can start actually running your business. The trick is to assume your connected team is smarter than any individual on the team, then start getting…
 
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    Fit Small Business

  • CRM Software – Popularity, Price & User Reviews

    Jeremy Marsan
    4 Mar 2015 | 2:18 pm
    CRM Software – Popularity, Price and User Reviews from Fit Small Business. Which is the cheapest CRM? Bitrix24* Bitrix24 is free up to 12 users. While being the cheapest, it also ranks the lowest in customer satisfaction. Which is the most popular CRM? Salesforce.com Salesforce.com is almost 3 times more popular than its nearest competitor, […] The post CRM Software – Popularity, Price & User Reviews appeared first on Fit Small Business.
  • Jive Reviews and Pricing

    Jeremy Marsan
    3 Mar 2015 | 8:09 am
      What is it? A small business VoIP phone system. How popular is it? Jive Communications is a medium-sized company with over 300 employees. What does it do well? It gives you a professional phone system you can customize to your liking. Jive also has top-rated customer service. What does it not do well? It […] The post Jive Reviews and Pricing appeared first on Fit Small Business.
  • Ooma Reviews & Pricing

    Jeremy Marsan
    3 Mar 2015 | 6:52 am
      What is it? A basic VoIP phone system for small businesses. How popular is it? Ooma is a medium sized company with around 100 employees. They’re primarily known for their retail product, but they also have a business product. What does it do well? Give you a low cost business phone system with unlimited minutes. […] The post Ooma Reviews & Pricing appeared first on Fit Small Business.
  • 8×8 Reviews – What Their Users Are Saying

    Jeremy Marsan
    3 Mar 2015 | 6:51 am
      What is it? A VoIP phone system for small businesses. How popular is it? 8×8 serves over 40,000 businesses, as of October, 2014. What does it do well? It provides a professional and reliable phone system at a low cost. What does it not do well? You can’t get started immediately like you can with […] The post 8×8 Reviews – What Their Users Are Saying appeared first on Fit Small Business.
  • Phone.com Reviews: What Their Users Are Saying

    Jeremy Marsan
    3 Mar 2015 | 6:50 am
      What is it? A VoIP phone service for small and growing businesses. How popular is it? Phone.com is a small business with about 45 employees. What does it do well? Gets you up and running quickly. It’s also easy to scale from a single phone line with basic functions to a more advanced system with […] The post Phone.com Reviews: What Their Users Are Saying appeared first on Fit Small Business.
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    The Shoeboxed Blog

  • Our New QuickBooks Online Integration is Here

    Emily Farrar
    17 Feb 2015 | 6:45 am
    Do you use QuickBooks Online with Shoeboxed? Well, we’ve got some great news for you! We’re thrilled to announce that our brand new integration with QuickBooks Online is live and available for use in your online account. The updated integration features a brand new app that connects Shoeboxed with QuickBooks Online using our new API, which is awesome because: You don’t need to wait for the export to complete! We’ll email you when it’s done (or if there were any errors) so you can get back to your to-do list in the meantime. We now keep track of which receipts…
  • We’re Moving!

    Emily Farrar
    16 Feb 2015 | 10:39 am
    Today, we’re thrilled to share some exciting news: We’re moving from our current location to an awesome new office that will allow us to to continue to grow! American Underground @ Main. Our office is still under construction, but stay tuned for photos once we’ve moved in! Our sales, marketing, product, customer support and executive teams will be moving to the American Underground at Main Street as the anchor tenant of their largest hub in downtown Durham. We can’t wait to join the awesome community of entrepreneurs and startups and thrive on the energy that American…
  • Announcing Our New CSV Export

    Emily Farrar
    12 Feb 2015 | 11:40 am
    We just released a brand new CSV export that we think you’re going to love! This new export works the same way as our updated PDF export. Here’s how to do it: From your receipt table, select the receipts you want to include in the report. Click Export Selected then choose CSV. Enter your email address (or the email address of whoever you want to send the report to) and click Export to CSV. And that’s it! The report will be sent to the email address(es) you entered – and we’ll even remember who you sent it to for next time. Once you’ve received the…
  • How One High-Growth Startup Uses Shoeboxed to Sustain Their Momentum

    Emily Farrar
    4 Feb 2015 | 2:00 pm
    With Shoeboxed, there has never been one “best” way to use our service to stay organized. And after processing over a billion dollars of expense data since 2007, we say that from years of firsthand experience! Shoeboxed takes enormous pride in serving clients from around the country and across the globe, all of whom use our service in a myriad of ways to fulfill a whole host of organizational needs in both their personal and professional lives. As attorneys, our product is time, and Shoeboxed helps us save money by saving us time. -Brandon Gaines Introducing: Brandon Gaines…
  • How can I get my documents to Shoeboxed? A 2015 Refresher

    Emily Farrar
    20 Jan 2015 | 8:25 am
    As we head into a new year, we know that your workflows may have changed. Whether you live for inbox zero or are always on the go, we have a method of getting your documents to us quickly and easily. We constantly strive to offer new solutions to make your life easier and more productive! Here’s a quick recap of all the ways you can send your documents to Shoeboxed for processing. Gmail Receipt Sync: The first set-it-and-forget-it, automatic receipt processor! Simply link your Gmail account to Shoeboxed, and we’ll spot incoming receipts and automatically process them into…
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    BoostSuite

  • Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites

    Daniel Smith
    3 Mar 2015 | 11:48 am
    Where will your company focus its online marketing efforts this year? The common wisdom the past few years was to base your campaigns around social media sites such a Twitter and Facebook. But with Facebook’s recent announcement that it would be phasing out company web page posts’ organic reach, the tables have shifted. Organic reach? Simply put, before the announcement, a company could create a Facebook page, gain followers, and when the company posted on Facebook its post would appear in its followers’ timelines. This option no longer exists, and now companies must pay to have their…
  • Five Trends in Visual Content Styles for 2015

    Aaron Houghton
    2 Mar 2015 | 11:40 am
    Today’s guest post comes from Stuart Steinberg of www.keywestvideo.com. Key West Video Inc. Is a corporate video production company in Toronto. For over 25 years Key West Video has produced videos for large corporations, small business, and non-profits. Style is something that comes and goes, and then comes back again. Some styles can be seen as classic, while the majority are simply trends. Shutterstock created an infographic of what they think to be the top creative trends in 2015, and we have whittled down their list to our top five. With the list of trends below, a few have been…
  • Five Tips for Building a Successful IT Services Company

    Aaron Houghton
    20 Feb 2015 | 8:33 am
    I think there is nothing harder than building a great technology services business. I know because ten years ago I ran one myself. Today Scott shares some tips that I think every professional services business owner can learn from. We’ve used the SMART methodology ourselves and find it to be a nice framework for evaluating a business and the quality of its goals and operations. Now, here’s Scott. Written by Scott Aveda of www.tm-infotech.com. Scott Aveda is Chief Manager of Information Technology at TM Infotech. Five Tips for Building a Successful IT Services Company Planning…
  • 10 Email Marketing Tips for Small Business Owners

    Aaron Houghton
    19 Feb 2015 | 8:25 am
    Today’s guest post comes from David Rose of prsonas.com. David Rose an entrepreneur, music lover, tech enthusiast, mountain biker and the CEO at PRSONAS. Follow David on Twitter @davidbrose. Have you waded through your own inbox lately? The water’s rising at an alarming rate. And in the inbox, your customers don’€™t care that you’€™re a small business. At that moment of decision, when cursors are poised between open and delete, the playing field is completely level. You’€™re fighting for eyes with Amazon and all the other mega players. Here are 10 tips…
  • How Online Marketing Can Trigger Your Offline Sales

    Aaron Houghton
    19 Feb 2015 | 6:22 am
    Generally owners of brick-and-mortar stores do not expect big results from online marketing. Many misunderstand online marketing it as a strategy strictly meant for online businesses while others look at it with a great deal of skepticism. So, does online marketing influence in-store sale? Yes, it does. According to studies by Forrester Research, Yahoo, and comScore, almost 92% of purchases take place offline following online consumer activity. An Accenture study showed a similar trend. The right digital marketing strategy can put your products right in front of your customers and…
 
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    The Best Direct Sales Companies

  • Home Party Plan Success Stories: Katie Fox, Northern Clover Founding Director

    Angie
    3 Mar 2015 | 5:25 am
    This week’s home party plan success story comes from Katie Fox. Katie is a Founding Director and the top rep at Northern Clover. Today she shares her motivation to get into direct sales and how she got where she is today. Tell us a little about yourself and your motivation to enroll in a direct sales opportunity. I am a wife, mother of two small children and a nurse.  I have been a nurse for 20 years and had been thinking about a career change.  I wanted to find something fun but still had the potential to keep me home as much as possible with my two children and earn an income.  I…
  • Sell Handcrafted Accessories with Arova

    Angie
    28 Feb 2015 | 10:29 pm
    Arova is a home party plan company offering handcrafted jewelry and accessories. Their products are fair trade and eco-friendly, supporting women crafters around the world. This is a ground floor opportunity offering a generous commission. Founding Consultants can earn up to $2,000 in retail credit while spaces remain. Compensation:  Commission is 25-30% on personal sales. Earn residual income by recruiting new consultants to your team. Start-Up Costs: Business kits start at $198. Inventory Requirements: Trunk shows are at the heart of the Arova business model. The company does not create…
  • Direct Sales Success Stories: Susan Rendina, Zendigo Leader

    Angie
    26 Feb 2015 | 11:52 am
    We are starting a new series in which we share the success stories of direct sales consultants making it happen. First up is Susan Rendina. She was the first consultant to reach Leader status with Zendigo. Tell us a little about yourself and your motivation to enroll in a direct sales opportunity. I am an educator and social worker who has worked part-time since having twin girls 14 years ago. My hobbies are my family, reading, mentoring children, walking and being outdoors.  I enrolled in direct sales because I wanted to try something new while maintaining the flexibility to be very…
  • Cookie Lee is Now ViVI

    Angie
    21 Feb 2015 | 10:05 pm
    Cookie Lee recently underwent a renovation. They relaunched as ViVI, which stands for vision, inspiration, value and independence. The company still offers on-trend fashion jewelry priced at $50 and under. With their lucrative new consultant program they are hoping to grow their business by 20% by the end of the year. In the past, Cookie Lee has helped over 150,000 consultants earn an income with their business opportunity. With the relaunch comes even more sales tools for success. Socialite is a social selling platform that will enable personal stylists to make sales via their social media…
  • Ava Rose Designs is Recruiting Personal Stylists

    Angie
    14 Feb 2015 | 10:19 pm
    Ava Rose Designs is a company focused on women’s apparel. Their product line includes flattering, affordable designs, many created by the owner Melanie and her sister Michelle. At the time of writing, all Ava Rose Designs are made in the U.S.A. Ava Rose is currently recruiting Personal Stylists for the upcoming spring season. Compensation:  Base commission is 20%. Stylists can earn up to 30% commission on personal sales with the monthly bonus program. Team building opportunities are also available. Start-Up Costs: The starter investment is currently $299. A payment plan is available.
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    CFO Services and Financial Consulting

  • Hire an Accounting Wizard Without Trying (Part 2)

    David Worrell
    1 Mar 2015 | 9:05 am
    Last week when I finally decided to hire an accountant, I was up to my ankles in alligators.  The last thing I wanted was the administrative nightmare of responding to resumes, scheduling interviews and sorting skillful accountants from the merely competent. If you read last week’s post, then you already know how to attract the best accountants to apply for a job at your company.  Now you need to pick the best one and hire them as quickly and efficiently as possible. Here’s 2 tricks — and 1 fail — I found that made the process smooth, short and amazingly…
  • Small Business Fraud: 5 Things You Must Do to Protect Your Business Now

    David Worrell
    23 Feb 2015 | 9:31 am
    Every year, two out of three small businesses fall victim to some level of fraud. Not all of them know it. Some never will.  The damage may be small and contained … or it may still be growing. We’ve written a lot about embezzlement and fraud by employees inside the company, but 80% of attempted small business fraud comes from outside of the organization.  That means that your company’s financial data is most at risk after it leaves your office. How big of a problem is this?  The average small business fraud victim lost $23,100 in 2013. (According to the 2014 Association…
  • How to Hire an Accounting Wizard (Part 1)

    David Worrell
    19 Feb 2015 | 7:11 am
    I recently set out to hire an accountant to join our staff at Fuse Financial Partners. It’s a task that I had been dreading for months — imagining that a flood of resumes would drown me in endless choices, and that communicating with candidates would be an administrative nightmare. According to employment specialists at ERE.net, every job posting will receive between 200 and 250 applications.  So, if I were to spend just 3 minutes giving each resume a fair review, sorting it into a “call back” pile, and comparing it to the others… well, that’s more…
  • 7 Ways HR Software Will Change the Way You Work

    David Worrell
    2 Feb 2015 | 11:40 am
    We’ve written a lot about automating accounting and other core areas of business. That’s great for a financial analysis.  But the best way to understand and appreciate the operational side of your business is to manage staff with HR software too. Since HR influences every department and employee, the data it generates can be used to optimize every aspect of your operations. Rolling out HR software presents at least 7 great ways to streamline and optimize operations, improve decision making, and drive efficiency and productivity across your organization: 1. Administrative…
  • Why Mergers Fail: The CFO Role can Make or Break an M&A Deal

    David Worrell
    20 Jan 2015 | 7:30 am
    [by guest blogger Jim Szakacs] At a recent executive networking event, I recognized several high-flying CFOs I envied years ago. These were the dealmakers, the financiers that were sought after by the private equity firms and investment bankers. But here they were trying to expand their networks as they explained that they were “in transition”. After a big “deal” many of them found themselves being offered a “package” by a disillusioned board and/or impatient investment sponsor. What went wrong and why was the CFO shown the door? Deals, Deals, and more Deals According to…
 
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    waypointsg.com

  • 5 Tips to Do More With Your PDF Files on Google Drive

    kutenda support
    3 Mar 2015 | 10:06 pm
    Google Drive started out as simply an online viewer for docs and spreadsheets. Now, it’s evolved into a full-blown online office suite. And just like desktop office suites, many of us don’t know how to use it to its full potential. PDFs remain one of the most popular document formats but they can be hard to manipulate. Drive can help. Save to Drive, straight from Chrome Google’s own-brand browser is already a pretty solid PDF viewer. But did you know you can save web pages as PDFs directly from Chrome to Drive? Click on the ‘printer’ icon in the bottom right corner (you have to be…
  • 5 Reasons Why Telecommuting Is a Win-Win

    kutenda support
    27 Feb 2015 | 5:16 am
    Obviously ‘teleworking’ covers people like traveling sales operatives who’ve always worked that way, but an increasing number of tech and IT staff are spending their working lives outside the office too, with clerical and support staff not far behind. It’s a win-win situation that both companies and workers like. You’d expect companies to hate telework and employees to love it. For employees, it means a couple of hours, at least, rescued from the daily commute, and a chance to work in their pyjamas or with the stereo up loud – not options at most people’s offices. Problem is…
  • The 3 Biggest Risks of Shadow IT – and What CIOs can do about them

    kutenda support
    24 Feb 2015 | 2:28 pm
    Shadow IT, the use of unsanctioned cloud and mobile devices by staff, is a growing sector – but while the Bring Your Own Device philosophy has caught on fast, not everyone appreciates the risks to data and workflow it can bring. When staff members begin to bring their own devices into work, it can spell positive changes for the IT world and a leap in efficiency for the company. Everyone’s using cloud and mobile instead of sometimes-clunky proprietary systems, and everyone can get on with what they need to do, wherever they are and whatever device they want to use. Sounds great,…
  • The Best 3 Alternatives to Basecamp

    kutenda support
    20 Feb 2015 | 3:14 am
    Basecamp is 37Signals’ flagship project management software. Originally created as a tool to let freelancers manage projects, it’s gradually added functionality and customers until it’s now the most popular content management software solution out there. It’s not all roses for Basecamp, though. Because it’s so simple, many people complain that even basic functions like the ability to assign tasks to multiple people or even time tracking, are absent. And unlike when Basecamp was first thought of, there’s some serious competition now. 1: ActiveCollab ActiveCollab comes in web-based…
  • The Most Innovative Tech Products of 2014 – and What To Look Out For This Year

    kutenda support
    18 Feb 2015 | 8:40 am
    2014 was a killer year for innovative tech products – some of which represented improvements on existing technology, while others pointed ahead to whole new worlds. Here are the top X innovative tech products of 2014 – plus X to watch out for in the year ahead! 1: Virtual reality If Oculus Crescent sounds like a transformer, that’s appropriate. The Oculus Crescent Cove VR headset is the latest offering from the virtual reality company Facebook bought for $2bn in 2014. VR has been a perpetual flop for tech companies, but Oculus might be the ones to make a go of it, especially now…
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    Orlando Realty Consultants

  • TOR 006 : Pricing Your Orlando Home Correctly Using Comparative Market Analysis

    John Conde
    3 Mar 2015 | 11:50 am
    Today we’ll be speaking with top rated Orlando Real Estate Broker and Listing Specialist, Jenny Zamora. She has been a listing specialist and a short sale expert since 2005. In this episode we talk about the important of pricing your Orlando home correctly from the start so that you can ge the highest amount in the shortest amount of time.  In This Episode: “Well, the first thing a homeowner should do is find out is How much they could sell it for in today’s market and that way they’ll know if selling makes sense to them right now”.  “We provide free…
  • Orlando Home Buyers Guide 2015

    Jenny Zamora
    2 Mar 2015 | 12:15 pm
    First time Orlando home buyers are always bursting with questions about the home buying process, and they should be. Buying a home is one of the most if not the most important decisions of your life, especially if it’s your first time. For most people, the process can be overwhelming and even discouraging at times. In a perfect world your first home buying experience should be stress free and enjoyable but chances are their will be a few bumps on the road to the closing table. However, with the right Orlando realtor in your corner, you can rest assured that any problems or issues that…
  • New Short Sale In Celebration!

    John Conde
    28 Feb 2015 | 12:28 pm
    Short Sale in Celebration,FL | House For Sale Celebration | Celebration Investment Properties-259 Goldenrain Dr. Kissimmee, FL 34747This is a gorgeous Condo located in the Georgetown Subdivision It has 3 bedrooms, 2 1/2 bathrooms, 2 living rooms and an open space living area.Features: * 2 Car Garage * Community Pool * Gazebos * Tennis Courts * Fitness Center * Downtown Celebration * Close to Shopping and RestaurantsSee The Listing HereA great property in an amazing neighborhood. This property won’t last long.Call today to schedule a showing! 407-902-7750The post New Short Sale In…
  • Orlando HOAs Revealed!

    John Conde
    26 Feb 2015 | 12:30 pm
     Recently, I had a potential buyer call me about moving to Orlando from New Jersey. This particular buyer was interested in the neighborhood of Hunters Creek, Fl. because he had a young family and he knew that Hunters Creek was voted the 21st best place to live in the U.S. just a couple of years ago. In our first conversation he says to me “Whatever, you do don’t show me any houses where there is a homeowners association”. I can’t say I was surprised to hear this, I hear it all of the time. There’s a lot of bad press about HOAs, especially when it comes to…
  • Choosing The Best School For Your Child

    Jenny Zamora
    23 Feb 2015 | 12:24 pm
    If you’re a parent like I am, you know that when you make everyday choices in life it’s all about what’s best for your kids first and foremost and everything else comes second. Even the friends that we hang out with these days are other parents we’ve met either through school the soccer team or some other activity that our kids are involved in together, with the common denominator always being the kids.  Back in the day people wouldn’t put too much weight into what school their kids would be going to when searching for a house to call home. Mostly because…
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    The Pulse Australia

  • 6 signs you need help managing finances

    Liam Shorte
    24 Feb 2015 | 4:53 pm
    So you have managed your money well most of your life and without the help of anyone else. You have your pride and don’t want to seem needy, but you wonder if you could use help managing your finances. What are the signs, and what should you do about them? 1. You have credit card debt Once of the most common signs of trouble with finances is when you are unable to pay off your credit cards monthly and can just about make the minimum repayments. If you can’t close your purse or wallet because of the number of store and credit cards, it’s time to sit down and assess your debts. Maybe seek…
  • On the Road; MYOB Roadshow Diaries Week 2

    Dale Dixon
    18 Feb 2015 | 11:01 pm
    MYOB AccountRight Product Manager Dale Dixon is on the road in Australia and New Zealand, presenting to 8,000-plus accounting and bookkeeping partners. In his down time, he’s blogging about the experience with observations from each event, questions from attendees, and tales from road. If you haven’t seen it, check out part 1. THURSDAY 12 FEBRUARY – SYDNEY A tired team arrive in Sydney for the last Roadshow for the week. This will be our fourth event – having completed Melbourne, Perth and Adelaide. I have been doing Roadshow for 5 years with MYOB and by far this has been the…
  • Six tips to manage bills and transactions

    Jenny Nedanovski
    16 Feb 2015 | 5:47 pm
    Keeping and maintaining good records of transactions and tax invoices is important for people in business. It makes it easier to manage cash flow, make sound business decisions and meet ATO obligations. Record keeping is a legal requirement and so it makes it all the more important to have a proper system in place to maintain records. There are laws that apply to specific types of business to determine how long to keep records, generally it’s for five years. AccountRight makes record keeping easy by saving bills and supplier invoices into your accounts. It makes it efficient when working…
  • On the Road; MYOB Roadshow Diaries Week 1

    Dale Dixon
    11 Feb 2015 | 7:37 pm
    MYOB AccountRight Product Manager Dale Dixon is on the road in Australia and New Zealand, presenting to 8,000-plus accounting and bookkeeping partners. In his down time, he’s blogging about the experience with observations from each event, questions from attendees, and tales from road. MONDAY 9 FEBRUARY – MELBOURNE Wow what a way to kick off the MYOB2015 Roadshow with I believe over 1200 accountants, bookkeepers and MYOB Certified Consultants. It’s difficult to describe the size of this event but hopefully this photo will help show the sheer number of people. I had a couple of…
  • First impressions of the MYOB2015 Roadshow

    Alistair Nestor
    10 Feb 2015 | 6:26 pm
    The first impressions of MYOB2015 Roadshow are in, and we’ve had some great feedback! I caught up with a handful of accountants during the launch on Monday 9 February and asked them for their thoughts. If you’re already booked in to attend a Roadshow near you, we’ll see you there. Read on to get a taste of what to expect. If you haven’t yet decided to attend, please do – there’s lots to show and tell and chat about together. Here’s what Melbourne’s accountants had to say about MYOB2015 Roadshow … Kevin Hoy PGP Consulting, Melbourne CBD Q: WHAT BRINGS YOU TO ROADSHOW…
 
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    Industry Edge

  • How to Market Energy Efficiency

    Miranda Metheny
    4 Mar 2015 | 12:53 pm
    When it comes to selling “green” products, know your market. Consumers claim sustainability is high on their list of priorities, but it’s not always easy to market energy efficiency. Energy-efficient products are popular, but prices may not be. In East Rochester, New York, Mark Barbero, owner of Debbie Supply, a small independent hardware store, finds that his customers are “frustrated and discouraged that they are forced into buying energy-efficient products,” such as light bulbs, because of government mandates. “Instead of buying a four-pack for $2.99, now they have to spend $6…
  • Tailgating and Picnic Products for Wine Drinkers

    Miranda Metheny
    4 Mar 2015 | 4:00 am
    Beer may be the traditional drink for many outdoor activities, but don’t ignore oenophiles. Stock these items to make sure all your customers are happy campers. Think all tailgaters and picnickers drink beer? Think again. No longer considered too classy for the great outdoors, wine is inherently gluten-free, millennials are drinking more of it than ever, and, in recent years, it has begun to make appearances in tailgating guides. Handy accessories for drinking wine outside are also great for those who prefer bottled beer and other glass-bottled beverages. Wine is no longer considered too…
  • Spring Farming Supplies to Stock Now

    Angela Tague
    3 Mar 2015 | 12:06 pm
    Although the rural landscape in much of the country rests under a blanket of snow, crop farmers are eagerly planning for planting season. Is your store ready? Winter winds and heavy snow can leave fields and outdoor implements in need of extra attention. There’s equipment to revitalize, planting cycles to schedule and crop-farming supplies to stock up on before breaking ground. Winter winds and heavy snow can leave fields and outdoor implements in need of extra attention. Catering to Spring Repairs Carrying basic replacement parts for outdoor farm equipment makes seasonal pre-planting…
  • Ace Hardware to Provide Same-Day Delivery Service

    Miranda Metheny
    3 Mar 2015 | 4:00 am
    For a small fee, Ace Express Delivery will bring items directly to consumers who live within a five-mile radius of stores. Ace Hardware has built its business on being the neighborhood store. Now, the company wants to give consumers an even more convenient way to shop, with same-day delivery. Ace is betting that customers will find same-day delivery an improvement over interrupting their projects to drive to the store. Ace has 4,400 stores in the United States, spread across all 50 states and the District of Columbia, and the company claims that 61 percent of consumers live within five miles…
  • Fogo Launches a Modular Smart Flashlight on Kickstarter

    Miranda Metheny
    2 Mar 2015 | 12:00 pm
    The Fogo Adventure Gadget is an all-in-one flashlight, GPS receiver, pedometer and all-around smart device for exploring the great outdoors. The founders of Fogo Digital wanted to create more than a smart flashlight; they wanted to build a device that combined all the gadget requirements of an outdoor adventure into one small, smart package. The result of their labor — the Fogo Adventure Gadget — has now launched on Kickstarter. “Fogo was designed to be as feature complete as possible.” “When you’re on an adventure, space and weight are precious,” the Kickstarter…
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    Small Business Sense

  • Entrepreneurial Insights: Interview with Nellie Akalp

    Kim George
    3 Mar 2015 | 6:07 am
    This year Small Business Sense is pleased to bring you a new series of interviews entitled “Entrepreneurial Insights”.  In this series, I will be sharing stories of inspiration and success in entrepreneurship and small business. Today, I am excited to bring you the first interview in this series from Nellie Akalp. Nellie is the CEO of Corpnet.com – a company that helps entrepreneurs start their businesses, file legal documentation and form LLC’s.   In 2005, Nellie and her husband managed to start and grow a company that was later acquired by Intuit.  Yes…you read that…
  • Monthly Small Business Roundup (February 2015)

    Kim George
    26 Feb 2015 | 7:07 am
    Hey peeps!  Here are some of the latest and greatest in small business news and entrepreneurship from around the web. Enjoy! Entrepreneurship Here are 8 affordable ways to make your team happier and more productive Check out this infographic that tells you how to write better emails A few tips for getting clients to pay on time   Marketing and Sales Here are 4 ways to use slideshare for lead generation Creating a business logo anytime soon? Here are 10 questions you should ask Use these 5 steps to create your next marketing plan   Social Media Using Facebook for your business? Here…
  • 5 Essential and Time-Saving Social Media Automation Tools for Marketers

    Kim George
    24 Feb 2015 | 8:28 am
    Are you pressed for time but want to feed content to your social media marketing channels regularly? Do you find yourself doing repetitive social media marketing tasks in your business?  These days, integrating social media into your marketing mix is essential.  In this blog post, I will cover 5 time-saving social media automation tools that you can use to put your marketing efforts on autopilot.  Using Social Media Automation Tools There are only so many hours in the day to tackle various tasks.  This is especially true for entrepreneurs running a business independently or with a small…
  • 21 Astonishing Mobile Marketing Statistics

    Kim George
    19 Feb 2015 | 7:07 am
    Last year the use of mobile devices increased dramatically by consumers.  Many analyst and experts in the field are predicting that mobile device usage will continue to grow rapidly as people use their devices to shop, make purchases and surf the web.  Here is a list of 20 astonishing mobile marketing statistics… and reasons why your business needs to jump on this train:   1.  On last year mobile was predicted to overtake desktop Internet usage. This is largely based on the developing world having access to cheap smart phones and data plans as opposed to having to buy a laptop or…
  • 4 Social Media Trends for Entrepreneurs to Start 2015 Right

    Kim George
    17 Feb 2015 | 7:07 am
    “Social media” plays an incredibly powerful role in marketing for small businesses and entrepreneurs and was one of the biggest buzzwords of 2014. However, you can’t ride the first wave and hope to keep up with the crowd. As social media continues to be a great medium that you can use to engage your customers, you’ll need to be smarter and more savvy in 2015 to run with the big boys. Social Media Trends for Entrepreneurs Here are four major social media trends to hop on board with right now:   1.  Create Bigger and “Outside of the Box” Social Media Marketing Messages  Thought…
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    blog.hotspotshield.com

  • Watch Cricket World Cup Game 32: Australia v Sri Lanka

    Levent Sapci
    2 Mar 2015 | 4:17 pm
    Game 32 of Cricket World Cup brings Australia and Sri Lanka to Sydney on March 7th at 7:30pm Pacific Time. Use Hotspot Shield to catch the action live. Follow these 3 easy steps to tune-in from anywhere in the world! Download Hotspot Shield on your device (Windows, Mac, iOS or Android) and upgrade to the Elite version to get access to India virtual location, which will enable you to live stream the cricket world cup for free.Use promo code “Cricket20″ to get 20% off a 1-year subscription. Download: on your Android device on your PC/Mac on your iOS device Turn the Hotspot…
  • Live Stream India vs West Indies in the Cricket World Cup

    Levent Sapci
    28 Feb 2015 | 4:34 pm
    Game 28 of the ICC Cricket World Cup brings India and West Indies head to head in Perth on March 5th at 10:30pm Pacific Time. Use Hotspot Shield to catch the action live. Follow these 3 easy steps to tune-in from anywhere in the world! 1. Download Hotspot Shield on your device (Windows, Mac, iOS, Android) and upgrade to the Elite version to get access to India virtual location. Which will enable you to live stream the cricket world cup for free. Use promo code “Cricket20″ to get 20% off a 1-year subscription. Download now: on your Android device, on your PC/Mac, on your iOS…
  • Recent Reports Dive-In Deep on Cloud Security

    Levent Sapci
    26 Feb 2015 | 8:18 am
    Understanding the Strength of the Cloud Many companies who turn to cloud storage do so with the assumption that the cloud is better protected from outages, disasters, and other events that can lead to data loss. This is true under the right circumstances, but those who don’t properly leverage the capabilities of the cloud end up just as vulnerable as those with information at a local datacenter. To keep data safe on the cloud, companies must utilize geographical redundancy. This means that their information is duplicated and stored at multiple points throughout the provider’s…
  • Net Neutrality’s Worldwide Impact

    Levent Sapci
    25 Feb 2015 | 7:35 pm
    For years, there has been no shortage of talk about net neutrality, and the conversation is reaching its climax. The debate over whether the Internet should be an open platform or if it should remain subject to the policies and whims of big companies is one that impacts people across the world. On February 26, the Federal Communications Commission (FCC) will take a vote about net neutrality. A previous article on the Hotspot Shield Blog delved into the details of that vote, but we haven’t yet discussed the potential worldwide ramifications of it. Where do other countries now stand on…
  • Live Stream Sri Lanka vs England ICC Cricket World Cup

    Levent Sapci
    25 Feb 2015 | 3:45 pm
    The 2015 ICC Cricket World Cup Game 22 will bring Sri Lanka and England to Wellington on February 28th at 2pm Pacific Time. Hotspot Shield can help you watch the action live. Follow these 3 easy steps to tune-in from anywhere in the world! 1. Download Hotspot Shield Elite and follow the steps to install on up to 5 devices to stream simultaneously. Use promo code “Cricket20″ to get 20% off a 1-year subscription. 2. Turn the Hotspot Shield application on and select India as your virtual location 3. Go to http://www.starsports.com/ and watch the games online for free! Watch a quick…
 
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    The Blog from Instore

  • Valentine Restaurant Promotions to Make Them Fall in Love

    Matt Niehaus
    22 Feb 2015 | 4:00 pm
    Valentine’s Day fell on a Saturday this year, so one of the biggest dining days of the week collided with one of the biggest dining days of the year. A 2013 Open Table survey found that 51 percent of respondents intended to dine out on Valentine’s Day; and 42 percent of respondents to a survey by the National Restaurant Association said they would choose their or their companion’s favorite restaurant over a “romantic destination.” That’s great news for local cafes that have a loyal clientele. If you didn’t get the Valentine’s Day rush that you were hoping for this year,…
  • Can Anything Save Loyalty?

    Matt Niehaus
    16 Feb 2015 | 4:00 pm
    Smartphones and apps are a retailer’s best friend today. And so is the data that can help brands large and small make decisions about how to engage their customers and... help brands decide how and when and what and with whom, they should hitch their loyalty aspirations and the ROI that goes along with it. PYMNTS
  • Is Facebook Marketing Still Worthwhile for Small Business?

    Matt Niehaus
    12 Feb 2015 | 4:00 pm
    Business owners and decision makers have a lot of responsibilities to juggle on any given day; so the question is, should they still leave room on their plates for Facebook marketing? business.com
  • 10 Restaurant Insiders to Follow on Twitter

    Matt Niehaus
    8 Feb 2015 | 4:00 pm
    With its bite-sized messages and mobile capabilities, Twitter is a great way to keep up with trends and news in the ever-changing food industry, 140 characters at a time. Here’s a look at ten restaurant insiders including taste-makers, trade publications, food critics and others to help you stay current on all things food. @Chef_Mag: The official Twitter feed of the magazine for executive chefs and food service professionals shares news and opinions from across the industry. The stream also includes a curated selection of other food resources from across the web. @FSRmag: FSR Magazine’s…
  • The Science of Menu Pricing

    Matt Niehaus
    3 Feb 2015 | 4:00 pm
    When you’re pricing your menu, it’s important to get it right the first time around. You’ll scare off your potential customer base if you start out too high, and your customers will rebel if you raise prices too dramatically later on if your initial prices aren’t covering costs. Ideal menu pricing is a science. Here are some ways to work out the formula for your restaurant. Determine the real costs of your ingredients. This seems straightforward, but it rarely is. Consider the raw costs of food, plus delivery, storage, and potential waste. This article has a handy breakdown on how to…
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    SOHO Tech Training

  • Lessons Learned: Corporate System Security Breaches

    Deb Lee
    3 Mar 2015 | 5:02 pm
    Many thanks to Daniel Packer for sharing today’s post. It seems that every other day there is news of another large company whose data systems have been breached, and there are many more small business security breaches that we never even hear about. Considering the level of security that these companies employ, this can be […] The post Lessons Learned: Corporate System Security Breaches appeared first on SOHO Tech Training.
  • Organize Your Small Business: Apps to Manage Your Schedule

    Deb Lee
    28 Dec 2014 | 6:47 am
    Over the last few weeks, I’ve been sharing apps that can help you manage several aspects of your small business, including: Client relationships Important documents Schedule and meetings (today’s post!) Resources and content  Today post is the third installment in the 4-part series, and we’ll be investigating apps that help you make scheduling meetings a whole […] The post Organize Your Small Business: Apps to Manage Your Schedule appeared first on SOHO Tech Training.
  • 4 Business Tech Tools to Increase Your Profits

    Deb Lee
    15 Dec 2014 | 10:39 am
    Many thanks to Allison Martin for today’s post. For the past year or so, you’ve spent countless hours building the perfect website for your business. You figure this will be great for bringing in your fist customers, but to your surprise, operations get off to a rather slow start and your profits are taking a […] The post 4 Business Tech Tools to Increase Your Profits appeared first on SOHO Tech Training.
  • Organize Your Small Business: Apps To Manage Business Documents

    Deb Lee
    5 Dec 2014 | 10:48 am
    As I mentioned last week, January is Get Organized month. The start of a new year is a great time to get your business in shape and to make positive changes so you can hone in on a successful 2015. So, over the next few weeks, I will be sharing apps that will help you to organize […] The post Organize Your Small Business: Apps To Manage Business Documents appeared first on SOHO Tech Training.
  • Organize Your Small Business: Apps That Help Build Client Relationships (CRMs)

    Deb Lee
    26 Nov 2014 | 3:37 pm
    Did you know that January is officially known as Get Organized Month? With just a few short weeks left in 2014, professional organizers, productivity specialists, and small business coaches (like me!) are gearing up across the world to share ways that you can organize your life and business in 2015. If you don’t believe me, have a look […] The post Organize Your Small Business: Apps That Help Build Client Relationships (CRMs) appeared first on SOHO Tech Training.
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    DP Marketing Services

  • Inbound Marketing: How Does It Work? (Part II)

    Richard Dannenberg
    18 Feb 2015 | 8:35 am
    What Makes the Inbound Marketing Train Run? Most of us born in the space age (or later) have no recollection of running steam engines. They are a fascinating bit of history that we now see only in museums. In their time, though, steam driven trains were sophisticated technology with lots of moving parts. In the last days of the steam era, fast passenger trains could move at 100 miles per hour. Don’t worry. I won’t be going on too much about trains today, as fascinating as they may be. This week we’re continuing our series on inbound marketing, which can appear to be at least as…
  • Why Should You Consider Inbound Marketing?

    Richard Dannenberg
    8 Feb 2015 | 5:14 am
    Attribution: Pixabay.com For many small business owners and marketers, inbound marketing looks like a fast moving train. Lot’s of companies are already on board, and the locomotive is building some real momentum. You’re not sure that you can run fast enough to grab a handle and swing on board. Here’s the good news. It’s not like that. There is a train waiting at the station just for you. It won’t move until you’re ready. Today’s post is the first in an inbound marketing basics series that will  help you decide whether you want to climb aboard. Here’s what we’re going to…
  • Process Thinking and Sales (Part II)

    Richard Dannenberg
    27 Jan 2015 | 8:32 am
    Just over a week ago, we started a conversation about a slight shift in perspective that can produce positive benefits for your printing business. It’s a not so profound change in mindset that moves from project thinking to process thinking. In Part One of this short series, Process Thinking and Marketing, we talked about how the shift from a checklist approach to an understanding of marketing as a continual process can improve the effectiveness of your efforts. Today, the focus shifts from marketing to sales, and we’ll see how a similar perceptual shift can let you apply lessons learned…
  • Act With Audacity – 5 Marketing Lessons from a French Widow

    Richard Dannenberg
    20 Jan 2015 | 3:40 am
    “The world is in perpetual motion, and we must invent the things of tomorrow. One must go before others, be determined and exacting, and let your intelligence direct your life. Act with audacity.” - Mme. Barbe-Nicole Clicquot née Ponsardin You may not have heard of Mme. Clicquot.  Her story is one of those that is just worth telling a couple of times. It’s a study in determination and resourcefulness and an inspiration to any person with an entrepreneurial inclination. A look at her life also illustrates a few instructive lessons for small business owners and marketers. Read on.
  • Process Thinking And Marketing (Part I)

    Richard Dannenberg
    12 Jan 2015 | 8:43 am
    This isn’t going to be one of those profound articles that gives you great aspirations for the new life you’re going to live from this moment on. Nope. But for some of you, it might be important. Today, I’m writing about just a minor change in mindset, a slight alteration to the model that can help keep the machine running and move your printing business forward. Here it is: It’s Process, not Project. Semantics, you might say. Perhaps, but this simple perceptual shift can impact the way your business communicates in a couple of important ways: It can change the way you market your own…
 
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    VerticalResponse Blog

  • 13 Easy-to-Use Tools for Creating Killer Visual Content

    Colleen Corkery
    4 Mar 2015 | 9:30 am
    You’re familiar with BuzzFeed, right? The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. The site was founded in 2006, but skyrocketed to Internet fame over the last few of years, tripling its website traffic. In August of 2014, BuzzFeed raised more than $50 million in venture capital and is now valued at $850 million. Why are we talking about BuzzFeed? Well, they produce an insane amount of viral content, something most businesses wish they had the time or energy to do.
  • 7 Advanced Email Tools to Pump up the Volume on Your Marketing

    Jill Bastian
    3 Mar 2015 | 9:30 am
    Creating an effective email full of engaging content for your readers is crucial for achieving a good open rate, strong inbox placement, and generating business, too. But how can you take your emails from good to great? Here, we’ve listed some advanced email tools you can use in conjunction with your VerticalResponse account to turn up the volume on your marketing: 1. Popup Domination  Once you have an email sign up form set up on your website, how do you get your visitors to take notice? A pop-up form! Yes, pop-ups may have been huge annoyances in the past, but they’ve come…
  • A Service-Based Business’s Guide to Email Marketing

    Lisa Furgison
    2 Mar 2015 | 9:35 am
    Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business. While many service-based businesses embrace the power of email marketing, it’s safe to say the way you utilize email is much different than the big box stores at the mall. To help service-based businesses use email marketing to its fullest, we’ve created this guide that’s chock-full of information and tips to maximize every email you send. We’ll cover why…
  • 7 Dos and Don’ts for Writing Your Company’s Story

    Connie Sung Moyle
    27 Feb 2015 | 9:15 am
    Your company’s description, or “about us” section is usually one of the most popular pages and/or pieces of content on your website – are you putting your best face forward there, or could your story use a makeover? Read on to review what you should and shouldn’t do when writing your company’s description. These dos and don’ts will ensure your company’s story is as compelling and informative as possible. 1. Do: Tell a story This is an area where small companies have an advantage over the big guys. People enjoy supporting others with whom they…
  • 14 Email Essentials to Ensure Success

    Lisa Furgison
    26 Feb 2015 | 8:12 am
    When you create an email for your business you want to get results, and we want you to help ensure that success. Use this handy 14-point email marketing checklist to cover your bases before you hit send. 1. Check the ‘from’ label Most often, you want your email to come from a company email account (or who the recipient has the relationship with). Your business name should be in the ‘from’ label, as well as the email address so your recipient can quickly identify whom the email is from. 2. Review your subject line Is your subject line short and to the point? According…
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    Matt's Chat

  • 5 ways to use Twitter DM groups in your social media strategy

    4 Mar 2015 | 2:00 am
    Group Direct Messaging has just been rolled out on Twitter. Does it bring anything new to the table when it comes to connecting with your customers? How can a Twitter marketing strategy be put to work in your business? We take a look…
  • Boost Your Lead Generation Numbers with These Website Development Tips

    26 Feb 2015 | 1:17 am
  • 7 Little-known Reasons Why Clients are Unhappy with Your IT Company

    19 Feb 2015 | 1:06 am
    The honeymoon is over and now comes the hard part: learning to live with each other.
  • 5 Tell-Tale Signs Your IT Business is Losing Market Share

    12 Feb 2015 | 8:14 am
    Your IT firm’s sales figures for 2014 were pretty respectable; profits were up and you don’t appear to be leaking client numbers. All of this bodes well for 2015. Or does it? Sales figures, of course, do not tell the whole story. Taken in isolation, they do not indicate how well your business is performing relative to your competitors – so while you might consider yourself to be ticking along nicely, unbeknownst to you, there may be other firms out there who are ready and able to eat into your customer base. Tim Cook doesn’t care about market share. Why should I?
  • 3 Strategies for Attracting More Leads to Your Landing Page

    5 Jan 2015 | 7:46 am
    What do we mean by ‘landing page’? When and where do I need one (or more than one)? Quite simply, a landing page is the name for any page that receives traffic from any source other than from another webpage on your site.  It could be from a pay-per click ad. It might be from a ‘how to’ guide. It may also be from a blog post or social media link. Marketers like landing pages because they work. It’s estimated that websites with 30-plus landing pages achieve seven times as many leads as a site with only 10. More than two thirds of B2B businesses use landing pages to get new sales…
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    Kim Yuhl

  • Why Choosing Happiness isn’t Enough and What to Do About it

    Kim
    24 Feb 2015 | 7:01 pm
    Who doesn’t want to be happier, right? And there is a ton of information on how to get there. The most common piece of advice is “just choose it.” Sounds easy enough. Well, you and I both know there is a lot more to it than that. While being happier does take some work, it isn’t as hard as you think it is. Tweet it:
  • 4 Words Holding You Back and One Is Surprising

    Kim
    17 Feb 2015 | 3:46 am
    There are all sorts of words that when spoken can hold you back. Words like can’t, impossible and won’t are perfect examples. When I started thinking about words that might be holding me back, I really took note of what I was saying and hearing in various conversations with family, friends, clients and acquaintances. I was trying to understand what was really being said instead
  • Be The Present By Staying In The Present

    Kim
    12 Feb 2015 | 1:41 pm
    One of my biggest struggles is keeping my mind focused on what I am doing right now. Do you know what I mean? My mind wanders, and it wanders all over the place. Mostly it is thinking about what to do next, my next big idea or looking back on what I could have done better. My mind is so active that I sometimes have
  • 5 Thoughts To Help You Forgive Even When It Seems Impossible

    Kim
    10 Feb 2015 | 11:10 am
    I realize I have a unique perspective on forgiveness. I also realize not everyone can understand or even fathom the journey I have been on to get to the place where I now reside. Forgiveness has made me more kind and compassionate. It has expanded my perspective and has allowed my heart to hurt a little bit less. It has made me want to act
  • Putting Evil Into Perspective

    Kim
    3 Feb 2015 | 10:07 am
    Right before the horrific court brawl on Friday, I saw this quote from Growing Bolder’s Facebook Page:   Little did I know that this quote would be so relevant to me in the coming hours. Talk about getting guidance when you need it most. I took my hermit-like behavior to a whole new level over the last few days as I processed what happened and all
 
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    pbsfranklin.com

  • 4 Easy Tips for Small Business Tax Prep

    20 Feb 2015 | 3:03 pm
        There are lots of articles out there offering tips for small business tax preparation. Which ones are the most effective? That’s what we’re here to tell you. If you have an accountant in Franklin, TN then you know how valuable tax tips can be. They can keep the IRS from red flagging your return, potentially prevent an audit, and they can keep you from getting overwhelmed during tax season. It’s wise not to leave everything up to the accountant—the more prepared you are, the less it will cost you to have your taxes prepared.    1.    Keep Personal and Business…
  • Software That Will Boost Business

    3 Feb 2015 | 5:32 pm
        What small business owner doesn’t want that? Here in the Franklin, Tennessee, area (there’s really a lot of folks living here), we know that having an edge on the competition through good management software is a must. In the spirit of encouraging you to stick to your New Year’s resolutions, we’ve come up with some of the best small business management software programs. If your resolution in 2015 is to run a better business, then we’ve got you covered—for Franklin businesses and US businesses alike.   Free Tools One of the best perks about internet software…
  • Easy Budgeting Tips for the New Year

    28 Jan 2015 | 5:28 pm
        Everyone likes easy tips—especially at the New Year, when we’re all scrambling to return (and hold on!) to healthy habits. So you want to stay out of debt this year? So do we. That’s why we wrote this post. If you live in Franklin, Tennessee, like we do, you know the value of keeping up with your dollars. It can get expensive in Franklin, so you’ve got to get savvy with your income to stay ahead of the game.   Find Your Savings Style Do you ferret away cash in your sock drawer with every paycheck from your job in Franklin? Do you do an electronic transfer to your…
  • 5 Ways to Keep Your Business From Going Under in 2015

    27 Dec 2014 | 1:34 pm
        Ok, so we don’t know if these 5 tricks will definitely keep your business from failing—no one can truly guarantee that. But what they can do is make your finances stay pristine so that the money is easier to manage. Who doesn’t want to find a formula that keeps the dimes and dollars from getting out of control, especially in the upcoming tax season? Keep reading—and then start doing.   The 5 Keys to Financial Organization We found these simple tips from a helpful Forbes.com article written by Kirk Simpson, the co-founder and CEO of Wave Accounting, but we’ll list…
  • Don’t Go Broke in 2015

    18 Dec 2014 | 1:34 pm
        You’re about to see blogs and articles about this topic all over the internet very soon. That’s why we’re writing ours before Christmas—so you can start making a plan even before the year ends. You probably aren’t even thinking about your New Year’s resolutions yet. But here we are, putting the thought in your head before you spend everything on Christmas presents. Let’s look at some strategies for keeping afloat throughout every month next year.   Don’t Go Broke Christmas Shopping The first step toward maintaining a New Year’s resolution about finances is…
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    MAQTOOB

  • 5 Videos To Make You Feel Good Before Your Next Presentation

    Kristyna Zapletalova
    4 Mar 2015 | 5:16 am
      Once in a while, we all need to give a presentation, deliver a public speech, or pitch our business idea. And when we are asked to do that, our feelings usually fall into one of these categories:   FEAR   PANIC   ANGER   RESIGNATION   But fear not and watch these videos. They will alleviate any stress you migh have from failing in front of a large group of people.   1.Who says presentations need to be boring?     2. If she made it through, you can too     3. You can hardly make a mistake worse than this     4.
  • Top 5 Business Apps of Bear Douglas

    Kristyna Zapletalova
    25 Feb 2015 | 7:45 am
      Get inspired by those who dared. In our new series, we ask successful entrepreneurs to share their top 5 apps that help them grow their businesses. This time with:   Bear Douglas Senior Manager, Developer Advocacy at Twitter     1. HipChat – Bring your team to life   "It helps me keep in touch with my team 1:1 and in group chat rooms while on the move. Works on mobile better than many other enterprise-focused chat clients."       2. 1Password – Simple, convenient security   "It keeps…
  • 33 Little Known But Incredibly Useful Websites For Your Online Business

    Kristyna Zapletalova
    21 Feb 2015 | 4:35 pm
      1. Panabee – Search for domain names, app names, and company names.   2. Dock Name – Crowdsource a domain name.   3. Free Beginner's Guide to SEO – Amazing tutorial on how search engines work.   4. UX Crash Course  – Learn the fundamentals of UX in 31 daily lessons.   5. Google Snippet Optimizer – Check how your site will look in Google's search results.   6. Best About Pages – Get inspired by the best about page examples.    7. Really…
  • 8 Successful Women Entrepreneurs to Follow on Instagram

    Kristyna Zapletalova
    9 Feb 2015 | 8:45 am
      There's undoubtedly a lack of female entrepreneurs to serve as role models for other business-minded women, and even less of those who share their daily (intimate) moments on popular social networks. We found 8 Instagram accounts of super-successful ladies that are definitely worth following.   1. Sheryl Sandberg | COO at Facebook     A photo posted by Sheryl Sandberg (@sherylsandberg) on Jun 18, 2014 at 2:11am PDT     2. Arianna Huffington | Editor-in-Chief & Founder of The Huffington Post     A photo posted by Arianna…
  • 22 Things Digital Nomads Need to Pack While Travelling the World

    Adil Gherib
    23 Jan 2015 | 12:03 pm
      I managed to work and travel around the world for 3 years with these 22 basic but essential things in my backpack. I hope the list will help you once you make the bold decision to set off on the road and make the world your office.   1. Send a scanned copy of your passport, international driver’s license, credit cards, and international health insurance to your email. And of course don't forget to take the originals along.         2. Deuter Traveller 70 + 10 Backpack – a comfortable backpack to carry, with enough…
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    Godot Media

  • Key Trends in Search Marketing for 2015

    Godot Media
    17 Feb 2015 | 4:05 am
    Here are a few key emerging trends for search marketing in 2015 along with some handy with tips for brands and businesses: Marketers will go mobile: Mobile search is getting bigger by the day and it is quite visible in customer acquisition numbers for brands and businesses. Businesses in 2015 will be spending a lot more on mobile search marketing than they did last year, as the consumption of mobile media increases at a burning pace. Optimization of mobile search campaigns would be key as the consumption behavior on mobile is different than web, and not accounting for this distinction can…
  • Facebook 101: Native Scheduling vs 3rd Party Apps

    Godot Media
    3 Feb 2015 | 8:40 pm
    Facebook lets you schedule posts up to six months in advance (this is called Native scheduling), so why all the fuss around third-party scheduling apps (like Swayy and DrumUp)? That’s because third-party apps come with several added features that you’ll find extremely useful as a social media marketer. What you can do on Facebook, and what you can’t If you’re scheduling posts natively on Facebook all you can do is set the date and time when you want your post to go public. You’ll still have to spend a considerable amount of time creating or curating the content…
  • 5 Characteristics of Content that Goes Viral

    Godot Media
    28 Jan 2015 | 11:16 pm
    Everybody wants viral content. The idea that something you created can be shared and seen around the world is flattering. It’s also great for your message or your brand. But, viral content isn’t just a lucky coincidence. There are common characteristics of viral content that you can use to make yours go further. Headlines That Pull In Eyeballs In traditional news, the headlines are very informative, giving readers the gist of the story. But there’s a reason that traditional news stories don’t go viral very much anymore. If a reader thinks they know everything there is to know about…
  • Why You Should Focus on Brand Attachment

    Godot
    8 Jan 2015 | 2:15 am
    Can you think of a time when you made a purchase simply because you liked what you saw? Of course you can; we all can. Emotional appeal plays a significant role in influencing consumer behavior. The first step to creating a strong sense of brand attachment is to establish an emotional connect with your buyer. Ads with an emotional appeal work better An analysis of 1400 case studies submitted to the Institute of Practitioners in Advertising (IPA) found that ads with an emotional appeal were more effective than those with a rational appeal, as well as those that took a combined approach. To…
  • Will Mobile Marketing Steal the Show in 2015?

    Godot
    30 Dec 2014 | 4:02 am
    According to a Morgan Stanley Research survey, in 2014, the number of mobile users globally crossed 1,800 million. And this number will only continue to rise through 2015. Let’s look at some more numbers – A Statista survey revealed that 74 per cent of its respondents compared prices on their mobile devices before they visited a store; 53 per cent of them made purchases on retailers’ apps. If you’re still not convinced that mobile marketing is the way to go in 2015, see the full survey report here. Despite quantifiable evidence in favor of the world-is-going-mobile trend,…
 
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    CIPHR

  • Zoopla at home with CIPHR

    admin
    3 Mar 2015 | 5:54 am
    Zoopla is the UK’s most comprehensive property website, focused on empowering users with the resources and tools they need to make better informed property related decisions. The post Zoopla at home with CIPHR appeared first on CIPHR.
  • Social Media’s Strength Isn’t Just Socialising

    Barry
    3 Mar 2015 | 1:30 am
    Social media gets a bad press when it comes to its use within office hours. Many brands only see its pitfalls, but there are plenty of business benefits too. Collaboration One of the great things about social networks is that they’re purpose built to make it easy to communicate and share information. Using these tools to collaborate and work on projects or campaigns is simple and effective, with minimum setup required. Depending on the network, it’s probably the case that many of the people involved will already have a presence whether active or not, and so initial acceptance…
  • Want To Be Popular With HR? Here’s How

    Barry
    26 Feb 2015 | 1:30 am
    Your HR department is probably under-appreciated and overworked, making the effort to help them do a very difficult job will earn you some new friends. By simply being aware of certain things (and using common sense) you’ll free HR’s time up to be proactively making your office a nicer place to work. Read policies (no one likes them but they’re there for a reason) You may think that internal policies are just there to make everyone’s life more complicated, but they’re not. They’re there to protect you and the business and to ensure that all employees are…
  • How To Do Everything Right In Your Career

    Barry
    24 Feb 2015 | 1:30 am
    Knowing about everything is obviously great for your career. Below are some great guides that will get you through your the abstract areas of your career, from tea to public speaking! The post How To Do Everything Right In Your Career appeared first on CIPHR.
  • 5 Reasons Why You Owe Your Personal Brand 100%

    Barry
    19 Feb 2015 | 1:30 am
    Whatever path the life of your career takes, giving 100% isn’t just something your manager says to you, it’s something that’s very important to your personal brand. You owe it to not only your employer but also yourself to be able to say that you couldn’t have done a better job at whatever you do. If you put everything you have into the things you do, then not only will your career benefit, but your personal life will too. Here are 6 reasons why you really should give 100%. 1) Because most people don’t give 100% Putting 100% effort into everything we do…
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    Deimar - Business Tips and Strategies for Entrepreneurs

  • How-to Optimize Your Recruitment Process

    3 Mar 2015 | 3:32 am
    Companies spend more time and money on recruiting an employee than on training him. According to Josh Bersin, president and chief executive officer, Bersin & Associates. "US companies are spending an average of $ 3.500 for every new hire brought` into the organization - about three times the amount spent on training per employee." Despite using professional and social networks to lower these costs, there is a clear imbalance in the talent market. Even with the current unemployment rates, companies struggle to find the profiles they need. Given the financial cost of recruitment,…
  • Easing Your Company into the Next Stages of Growth

    22 Dec 2014 | 3:30 am
    During the growth stage, leaders can lose control of their businesses, especially if they have never established the technological, human and financial resources needed to grow properly. You’ve managed a successful start­up and launch of your brand new business. This is something you’ve dreamed of accomplishing for many years, and you’ve made it happen. You did it. However, now you’d like a smooth transition into the growth phase for the business that you've worked so hard to create. It is completely smooth sailing possible considering that most new businesses face a…
  • How Corporate Volunteering Boost Workplace Productivity

    15 Dec 2014 | 3:30 am
    Workplace volunteerism allows a company to increase both their social impact and employee engagement.If giving means doing the “right thing," then doing the right thing has some very practical rewards. Being a “giver” removes you from mediocrity. And that’s not just a flowery virtue shared among amateur philosophers at the coffee shop. It’s a statistically proven fact that givers will appear as both the best and worst performing employees. Yes. I also said “worst." Where you end-up has a lot to do with how and when you give. All things considered, it’s better to be a…
  • 5 Expenses Your Startup Can't Afford to Overlook

    24 Nov 2014 | 3:30 am
    During the planing stage, often startups ignore some costs that are necessary to keep their business a float. These unexpected expenses can be decisive in stability and future of the organization. Learn about them. Getting a startup off the ground today can be very challenging, especially where expenses and budgets are concerned. In a market where 8 out of every 10 businesses fail within the first two years of launching, looking seriously at all necessary expenses before opening the doors is a must in order to secure your business’s financial future.
  • Discovering the Work Habits of the Millennials (Infographic)

    5 Nov 2014 | 4:00 am
    Learn about the work habits of millennials, and how they are shaping how people will work in the future.With more new millennials entering the workforce today, we may actually be seeing less of them in the future. This contradiction is occurring since a growing number of employees will be working off site or telecommuting. Forrester Research forecasts that the 34 million Americans that currently work from home will almost double to a staggering 63 million, or 43% of the US workforce by 2016. Think about that, in just a couple years, almost half of all Americans will be working from their…
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    Wasp Buzz

  • Interview with an Expert: Advice to Grow Your Business Part 1

    Brian Sutter
    2 Mar 2015 | 1:51 pm
    The economy is in growth mode, hiring is on the rise, and consumer spending is up — it seems small business owners have a lot to look forward to in 2015.  “Most of the business owners that I talk to … they’re looking for 2015 to be a good year,” says Gene Marks, best-selling author [...]
  • 7 Important Facts about 2D Barcodes

    Jason Sentell
    25 Feb 2015 | 2:41 pm
    When was the last time you thought about a barcode? It was probably while in line at the grocery store when there was a problem with one of your item’s barcode and you had to wait while the clerk called for a price check. But barcodes and barcode technology have been an incredibly important development [...]
  • Asset Management Software Leads to Efficient Government Spending

    Brian Sutter
    24 Feb 2015 | 7:31 am
    $3.9 trillion dollars.  That’s how much money the federal government is projected to spend in 2015; with $70 to $80 billion of those dollars allocated for IT and cybersecurity.  A new report published by the International Association of Information Technology Asset Managers (IAITAM) looked at federal IT spending and found at least half of that [...]
  • Proper Inventory Management Drives Economic Growth

    Brian Sutter
    18 Feb 2015 | 2:16 pm
    Poor inventory management is one of the primary reasons small businesses fail. According to the State of Small Business Report, 46% of SMB’s with 11-500 employees don’t currently track inventory or use a manual inventory process such as tracking in Excel. This may be hard to believe, but ensuring inventory levels are accurate and adjusted [...]
  • What is Inventory Turnover Ratio? Everything you need to know!

    Jason Sentell
    17 Feb 2015 | 5:03 am
    For many small businesses, the margin of error is small. Extraneous costs each month can be the difference between success and failure, which is why every small business owner should know about inventory turnover and how this commonly overlooked ratio can be efficiently managed to turn a loss into a gain or a small profit [...]
 
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    online marketing - Google News

  • Busting The Top 5 Online Marketing Myths - Forbes

    4 Mar 2015 | 9:58 am
    ForbesBusting The Top 5 Online Marketing MythsForbesJohn is the founder of authoritymarketing.com and McDougall Interactive, as well as the author of Web Marketing On All Cylinders. His book is currently in use as a college text book and he contributes to sites such as The Huffington Post, The National
  • MAM launches new online booking, website and internet marketing solutions for ... - PR Newswire (press release)

    4 Mar 2015 | 8:31 am
    MAM launches new online booking, website and internet marketing solutions for PR Newswire (press release)It is available as a plug-in for existing websites, or as a part of MAM's second new offering - a B2C website and online marketing solution. Offered in partnership with leading UK provider garage-services.co.uk, the new website package enables auto and more »
  • Online Marketing Internship - Bizcommunity.com

    4 Mar 2015 | 5:10 am
    Online Marketing InternshipBizcommunity.comBased in the Cape Town office working with a dynamic marketing team for South Africa's first word of mouth agency, the role focuses on supporting account managers in the successful execution of online campaigns, developing trusted relationships with and more »
  • Custard Online Marketing Limited Announced as Fourth Best SEO Company in ... - Marketwired (press release)

    4 Mar 2015 | 12:13 am
    Custard Online Marketing Limited Announced as Fourth Best SEO Company in Marketwired (press release)NAPLES, FL--(Marketwired - March 04, 2015) - The independent authority on Search vendors in the United Kingdom, topseos.com UK, has announced Custard Online Marketing Limited as the fourth best SEO company for the month of March 2015.topseos.com Selects SearchPro Systems as the Thirteenth Best Search Engine SYS-CON Media (press release)ThinkBIGSites.com Named Third Best SEO Company by topseos.com for March Broadcasterall 33 news articles »
  • Lamudi to offer online marketing training - GhanaWeb

    3 Mar 2015 | 4:04 pm
    GhanaWebLamudi to offer online marketing trainingGhanaWebOnline real estate website, Lamudi, has launched its Lamudi Academy in a bid to offer online marketing training to agents and individuals who use its website. The Academy is geared towards providing individuals and real estate agents with technical ...
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    Business marketing - Google News

  • "The Exceptional CMO": How Data Will Liberate Marketing Beyond Business As ... - Huffington Post

    4 Mar 2015 | 8:17 am
    "The Exceptional CMO": How Data Will Liberate Marketing Beyond Business As Huffington PostOver the weekend, I had a chat with my long-time colleague and marketing innovator Giovanni Rodriguez, who is in the middle stages of developing a new framework for helping to redesign marketing departments. Based on a concept that born in the ...
  • GetUWired Releases "How to Get Better Testimonials for Your Internet Business ... - PR Web (press release)

    4 Mar 2015 | 5:19 am
    GetUWired Releases "How to Get Better Testimonials for Your Internet Business PR Web (press release)GetUWired, a full-service internet marketing firm, has just released a blog titled "Three Ways to Get Better Testimonials for Your Internet Business Marketing." The blog discusses the importance of testimonials in internet business marketing as well as and more »
  • Mobile World Congress 2015: what it means for marketing pros - The Guardian

    4 Mar 2015 | 4:05 am
    The GuardianMobile World Congress 2015: what it means for marketing prosThe GuardianBut what does this mean for the mobile marketing business and how will it actually affect marketing strategies? On the first day of the congress, Facebook and the IAB hosted a full-day conference dedicated to mobile marketing and advertising. This is and more »
  • What is Digital Marketing for a Small Business? - Business 2 Community

    3 Mar 2015 | 9:20 pm
    Search Engine JournalWhat is Digital Marketing for a Small Business?Business 2 CommunityDigital marketing for a small business is the marketing of a product/service using a number of different channels to reach new, and current customers. Posting on Facebook, sending a tweet and sharing a photo on Instagram are just three, simple ways to Resorts and Hotels Fuel Customer Occupancy and Drive Revenue with All Business Wire (press release)all 8 news articles »
  • Good Marketing Trick Helps Promote Vince Vaughn's 'Unfinished Business' - Forbes

    3 Mar 2015 | 6:27 pm
    ForbesGood Marketing Trick Helps Promote Vince Vaughn's 'Unfinished Business'ForbesThe movie is about a business trip gone wrong and it is centrally focused on the life of businessmen. While it's unlikely to be an Office Space-level workplace parody, the photos show that the filmmakers (or film marketers) have a very clear idea of These Fake Stock Photos Made to Promote Vince Vaughn's New Movie Are Slate Magazine (blog)Vince Vaughn's funny stock photos promote movie 'Unfinished Business'Today.comNow you can have an awful corporate stock shot starring Vince…
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    eShield VPN Blog

  • China restricts the access of VPN to the Internet

    Khushbu Goyal
    23 Feb 2015 | 9:26 pm
    BEIJING – China has started breaking down the path of its citizens or foreigners, who are having the access to full Internet, as reported by the Global Times newspaper in Beijing. China disclosed that it is upgrading its Internet services … Continue reading →
  • Security Issues in Wearable Gadgets and Technology!

    Khushbu Goyal
    22 Dec 2014 | 3:29 am
    Wearable technology is getting very popular these days and as per the predication of a consulting firm ‘Deloitte’, more than 100 million wearable gadgets will be available in the market by the end of 2020! These wearable gadgets basically track … Continue reading →
  • How iOS users can protect themselves from the Masque attack?

    Khushbu Goyal
    16 Dec 2014 | 4:06 am
    In the past few weeks, a number of threats of the Masque attack have made big headlines and warning the iOS users of the harmful security flaws. Luckily, it’s not tough to deal with Masque attack. You just need to … Continue reading →
  • How to keep your mobile data safe from mCrime?

    Khushbu Goyal
    10 Dec 2014 | 4:22 am
    A smart thief will surely go for your Smartphone to access your personal information like your bank accounts, your social account, money, etc. Few people think that they are not capable to block a crime, which involve their Smartphone’s, but … Continue reading →
  • The Flaws of Social Media Privacy Policies – Know About them

    Khushbu Goyal
    8 Dec 2014 | 2:13 am
    In this world of modernization, Social media is considered as one of the important and powerful methods to interact and communicate with one another. We frequently login to our social media accounts to add connections and make more friends, but … Continue reading →
 
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    GetHow Newsletter

  • What Not To Do When Creating a Website

    Atul Kumar Pandey
    4 Mar 2015 | 5:47 am
    There are millions of websites on the World Wide Web, each with its own particular style and flair. Links, pictures, videos, embedded content and other items are all in the mix. When designing a...
  • How Your Business Can Take Advantage of the Mobile Surge

    Atul Kumar Pandey
    4 Mar 2015 | 5:46 am
    How to Leverage Consumers’ Love of Mobile Devices Is your business taking advantage of the incredible surge in mobile devices among consumers? If not, you’re missing out on a major opportunity for...
  • Things to Consider before You Install a Security Camera in Miami

    Atul Kumar Pandey
    3 Mar 2015 | 12:16 am
    The cost of installing security cameras inside of your place of business or home is an investment that may end up saving you time, money and stress in the long run. It is impossible to predict when a...
  • Three Quick Ways to Get Organized

    Atul Kumar Pandey
    28 Feb 2015 | 10:38 pm
    Life is messy. It’s busy and hectic. And even though there are still only twenty-four hours in the day, we’ve added more and more to our lives. It seems like we are literally running from one...
  • 3 Tech Developments for Medical Assistants

    Atul Kumar Pandey
    28 Feb 2015 | 10:36 pm
    Medical assistants are needed across the nation to care for an ever-aging population. Assistants can find jobs in just about any setting they like and the number of these positions just keeps...
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    Small Business Ideas Blog

  • 70+ Keyword Research Tool Alternatives to Google Keyword Planner

    Brian Lang
    17 Feb 2015 | 7:19 am
    In recent years, Google has made moves to obscure keyword data both in their keyword research tool and Google Analytics. Many online marketers and even SEO's have started to give up on keyword research and just use what limited information is available. However, there are still many alternatives and good tools for generating keyword ideas. Here are some suggestions for generating keyword ideas now that over 70% of keyword data is hidden. The post 70+ Keyword Research Tool Alternatives to Google Keyword Planner appeared first on Small Business Ideas Blog.
  • 2014 Recap: 1380% Traffic Increase, Pinterest Rankings & Plans for 2015

    Brian Lang
    13 Jan 2015 | 7:35 am
    2014 was a good year in terms of traffic improvements to my websites and I also got a #1 Pinterest ranking. Here are some of my top posts and plans to do even better for 2015. The post 2014 Recap: 1380% Traffic Increase, Pinterest Rankings & Plans for 2015 appeared first on Small Business Ideas Blog.
  • Pinterest Marketing: How I Became One of the Top Pinners for “Baby Shower”

    Brian Lang
    2 Dec 2014 | 6:11 am
    Ranking well on Pinterest can greatly improve your ability to gain followers and tap into the traffic potential of this popular social media channel. Here's how I became one of the top ranked pinners for the competitive term "baby shower". The post Pinterest Marketing: How I Became One of the Top Pinners for “Baby Shower” appeared first on Small Business Ideas Blog.
  • GoAnimate Review: Make Your Own Business Videos & Video Infographics Online

    Brian Lang
    27 Oct 2014 | 6:46 am
    Intimidated by online video? GoAnimate is a tool you may want to consider to tap into the effectiveness of online video without breaking your budget. The post GoAnimate Review: Make Your Own Business Videos & Video Infographics Online appeared first on Small Business Ideas Blog.
  • LinkedIn Publishing Study: How Top Writers Get Featured on the Pulse

    Brian Lang
    10 Sep 2014 | 6:27 am
    LinkedIn's publishing platform provides a new way for writers to gain new followers and promote their business. Here's how top writers are getting featured on the Pulse. The post LinkedIn Publishing Study: How Top Writers Get Featured on the Pulse appeared first on Small Business Ideas Blog.
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    Active Business

  • Bring Your Own Device…..Who’s coming to the party?

    Active_Business
    10 Feb 2015 | 6:23 am
    Many of our readers and service users have been asking about the pros and cons of allowing, or even supporting the practice of Bring Your Own Device (BYOD) in the workplace. For the uninitiated, this means allowing employees to use their own personal equipment such as smartphones, tablets and laptops, while at work. The debate around this issue is confusing, to say the very least, and I’d just like to lay out a few of the key points for consideration.BYOD has until recently been the tool of the director, the senior manager, the consultant or the “road warrior” sales accountant. The main…
  • Active settle in to new Bromborough offices

    Active_Business
    6 Feb 2015 | 6:24 am
    Active’s IT division have completed the move into our new Bromborough offices. The move started at the end of the summer months and as the team has now settled at their new base, we thought we would share some photos of the improved office setup.The move has ensured that our expanding IT team, who had outgrown their previous offices, have all the space they need; as well as taking advantage of the state of the art facilities we were able to secure for them.The new offices boast improved IT connectivity for ourselves and clients, as well as vastly increased meeting space. The meeting space…
  • Active Santa Dash in aid of Zac still accepting sponsorship

    Active_Business
    29 Jan 2015 | 4:19 am
    The time for dressing up as Santa may seem long since passed, but at Active we are still more than happily receiving sponsorship for our Santa Dash, completed on Sunday 7th December. If you have already pledged sponsorship or feel able to contribute to our worthy cause then please get in touch.Throughout the year, Active is delighted to get involved with a variety of charity causes, including our ongoing partnership with Francis House Children’s Hospice. Francis House provides care for children and young adults with life threatening conditions and you can find out more about their work and…
  • Stay connected everywhere with TU Go for O2 clients

    Active_Business
    29 Jan 2015 | 4:06 am
    TU Go is O2’s outstanding new app to help keep you connected no matter where you are, nor which connection issues you happen to be facing. Whether it be a diminishing battery, wishing to save on calls when abroad or occasional poor network coverage, TU Go can help to keep you in touch with your business world.The app allows you to use your mobile phone subscription package across up to five devices, including tablets and laptops over a Wi-Fi connection and provides a solution to all of the above situations you might face whilst out on the move.Has your mobile phone run out of battery? No…
  • Ofcom broadband coverage report presents problems, promises and solutions for UK businesses

    Active_Business
    15 Jan 2015 | 9:50 am
    Ofcom’s recently released report into the quality of broadband services within the UK offers a headline finding that there is ‘a huge gap between the haves and the have-nots’ in the UK broadband market. For businesses, often categorised within the report as a ‘have-not’, this presents a real problem. With small businesses in particular highlighted by Ofcom as losing out on broadband speeds compared to residential properties, just what can be done to correct an issue with its roots at a national network level?From a business performance perspective, fast broadband has long been…
 
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    THE Small Business Expert

  • This Week in Small Business: Floyd Mayweather, Ben and Jerry, and Net Neutrality

    Raymond Manley
    1 Mar 2015 | 5:52 am
    http://www.susansolovic.com/2015/03/this-week-in-small-business-floyd-mayweather-ben-and-jerry-and-net-neutrality/It looks like we have a neutral net now – whether it’s good or bad, time will tell – but both sides are presented below. I hope it makes us more productive, but in any case, this weeks’ edition includes a lot of productivity tips you can use right now. Leadership, Management and Productivity I suppose the FCC had to pass the new “Net Neutrality” regulations so we could find out what is in them. Some entrepreneurs think they will be beneficial to startups. However, many…
  • How to Manage Your Business and Personal Credit Ratings

    Raymond Manley
    27 Feb 2015 | 3:30 am
    http://www.susansolovic.com/2015/02/how-to-manage-your-business-and-personal-credit-ratings/The boom in fundraising platforms such as Kickstarter and all the sites that connect startups with venture capitalists is giving entrepreneurs far more options than they had just a few years ago. However, borrowing money is still the way most small businesses get off the ground and about half the money borrowed is obtained in the business owner’s name. And to take it one step further, many times the loans come via the owner’s personal credit card. This illustrates two facts that small business…
  • A Purposeful Customer Experience Shouldn’t Happen By Accident

    Raymond Manley
    26 Feb 2015 | 11:30 pm
    http://www.susansolovic.com/2015/02/a-purposeful-customer-experience-shouldnt-happen-by-accident/The customer experience shouldn’t happen by accident. It should be planned and thought out well in advance of the success you hope to have with your customers. I recently had a conversation with someone who helped focus my long term strategic plans. We talked about the success I had in the past and what I hoped would be continued success in the future. I am very goal-oriented and shared my goals for the upcoming quarter, for the year, and even for ten years. These included the number of…
  • Can You Learn How to Sell – Or Do You Need Innate Ability?

    Raymond Manley
    26 Feb 2015 | 9:56 am
    http://www.susansolovic.com/2015/02/can-you-learn-how-to-sell-or-do-you-need-innate-ability/I want to get you thinking today, so here’s my question: If research showed that sales was 100% a learned skill, how would that impact your perception of your own success – or lack of it – today? I know that sounds strange to ask, but bear with me. If it was true, how would it impact how you reacted to a competitive loss or when your prospect decided to not do anything? Would you be more curious in terms of where you blew it or what went wrong? Would you look at your own culpability in losing the…
  • 6 Tips To Get the Greatest Return From Your Conference Investment

    Raymond Manley
    26 Feb 2015 | 6:28 am
    http://www.susansolovic.com/2015/02/6-tips-to-get-the-greatest-return-from-your-conference-investment/I’ve been gearing up to attend a conference and if you’re anything like me, you’ve probably been to your share of conferences throughout the years. They can be great events that contribute to your long-term success or they can be a short-term waste of money. Here are some suggestions to make sure that the money you spend to attend conferences becomes a good investment. Know why you’re attending. This is the single most important thing to do if you want to get real value out of your…
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    Customer Service Guru » Articles

  • CMA Reveals Yet Another Reason For You To Switch Your Energy Supplier

    Adele Halsall
    4 Mar 2015 | 9:07 am
    A recent investigation by the Competition and Markets Authority (CMA) has revealed that 95% of dual-fuel tariff customers could have saved significant amounts if they had switched within the last year. The research, which began in the summer of 2014, has unveiled a startling (yet perhaps not so surprising) discovery about the nature of the Big Six energy firms. It shows how customers who have been with their supplier for longer are probably losing out to new customers on the good deals…not to mention being charged more for their energy bills. Possible savings range between £158 and…
  • Dressgate And The Power Of Consumers

    Kathryn Kearns
    3 Mar 2015 | 5:26 am
    It divided the internet and sparked fierce online debate between norms and celebs alike, but now the buzz is over, let’s get to grips with the dressgate conundrum like rational human beings. Did anyone else notice just how quickly it went viral? Now THAT’S mind blowing. That time our minds were blown by colour The whole thing really did stress people out, as they simply could not see the colours their friends were seeing. We went from certainty to absolute horror and confusion, then finally to denial, until we just had to accept that we either were or weren’t one of the chosen ones.
  • The Ages Of Advertising: Infographic

    Kathryn Kearns
    2 Mar 2015 | 5:12 am
    Advertising has come a long way since the 1700s. With the invention of new technology came new ways of marketing products and targeting audiences. And as technology became more intelligent, so did adverts. In the early days, print advertising was all the rage, but only because technology wasn’t around then. Once radio was discovered, marketers could really start to hone in on their target audience. But it was TV that was one of the biggest game changers, allowing advertisers to invade consumers’ homes, forcing them to watch advert after advert, and placing products in TV…
  • 6 Reasons Myleene Klass Is More Popular Than Littlewoods Itself

    Adele Halsall
    27 Feb 2015 | 7:48 am
    Myleene Klass is perhaps best known as the face of catalogue retailer Littlewoods. Yet, since becoming part of the household franchise, she’s somehow managed to take it to a new level, growing her appeal to the point where she is more popular than the brand itself. Klass began working with Littlewoods in 2012, and over time has modeled, curated and styles numerous ranges, including swimwear, evening wear and lingerie. She’s been a regular appearance in the company’s commercial ads, which mostly air around Christmas, and has used her celebrity sass to draw new customers to…
  • What You Really Get With Sheilas’ Wheels Car Insurance

    Kathryn Kearns
    25 Feb 2015 | 3:45 am
    Sheilas’ Wheels is one of few insurance companies specifically designed with women in mind. But aside from the female friendliness, pink glitter and catchy jingles, are they really worth your money? When it comes to protecting yourself from the dangers of driving, you need an insurance company you can rely on. We take a look to see if Sheilas’ Wheels would really have your back in a crisis. What do they offer? Sheilas’ Wheels are part of the ‘esure’ group and have an impressive 5 star Defaqto rating and offer car insurance policies that are aimed at women, (even…
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    Yola

  • Video: Add a database to your business website, code-free

    Yola
    3 Mar 2015 | 10:44 am
    One challenge many businesses may face is the ability to add database-driven functionality to their website. And the challenge comes two-fold; web applications such as searchable databases not only need a user-friendly interface for the front-end, but more importantly, they also require a database to be connected to the back-end for easy data capturing, storage, and updates. Traditionally, accomplishing the latter would only be possible through server-side programming such as PHP, ASPX, or ASP, with the help from a web developer. Designed with tech-savvy business users in mind, Caspio…
  • News or Spam? Content Promotion in the Age of Panda

    Yola
    20 Feb 2015 | 2:24 pm
    Guest article written by Mickie Kennedy The times they are a-changin’. No longer can you write a blog post, press release, or other online content jam-packed with keywords and links, and expect it to rise to the top of the Google search pile. Google’s latest algorithm update, Panda 4.1, implemented on September 23rd, 2014, rules the world of online search. Panda’s primary job is to determine whether web content is intended for human readers (like it’s supposed to be), or if it’s there to trick the bots and spiders into putting your page up higher in the search ranks. And Panda is…
  • Branding 101: Why customers always judge a book by its cover

    Yola
    9 Feb 2015 | 11:08 am
    Article written by Darren Hughes, founder of Withoomph.com We all know the saying, and we all know that we shouldn’t judge people, or books for that matter, on first impressions. But when it comes to brands, like it or not first impressions make all of the difference in the world. Ultimately, a brand only exists because consumers choose to acknowledge its existence. People choose to begin a conversation with your brand, and therefore choose to begin a relationship with your business. If your brand creates a poor first impression (or worse, no impression at all), you’ve got a lot…
  • Featured Website: Going organic with Helsing Junction Farms

    Yola
    6 Feb 2015 | 1:35 pm
    Helsing Junction Farm (HJF) showcases the bounty of the produce they grow and sell for their Community Supported Agriculture (CSA) program using simple yet stunning photography. Annie Salafsky and Susan Ujcic are the farmers behind Helsing Junction Farm. Together, they share a vision for the brand of their farm that includes clean lines and beautiful photos. Their black and white logo, by Nikki McClure, sets the tone for their artistic website. Their goal was a minimal design with a focus on bold pictures that would highlight the quality of their vegetables. Photographing their produce on a…
  • What small businesses can learn from The Super Bowl

    Yola
    1 Feb 2015 | 9:00 am
    Whether you’re perusing the grocery store spotting the game day displays or watching a website builder Super Bowl ad, there’s one thing small businesses can deduce from the football madness. Marketing is a big deal. While a 30 second Super Bowl ad may run you $4.5 million dollars (crazy, right?), there are plenty of cost effective options for your small business to advertise within your budget. Here are three ways to get started. Email marketing We’ve said it once, and we’ll say it again. Email marketing is not dead. And moreover, it’s still a huge piece to the…
 
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    Business Unleashed | Real life business skills for Consultants, Creatives and Coaches.

  • EP029 – Adventure, Wealth and Freedom with Tim Conley

    Chris Green
    15 Feb 2015 | 1:17 pm
    Tim Conley is known as one of the top direct response marketing consultants in the startup and online entrepreneurship communities. In this episode of Business Unleashed, Tim tells us how to grow a profitable business you will enjoy and avoid a success that you will hate. In this episode Tim covers: Know what you want to create in your life and business. When to say yes and when to say no. Build more profitable capabilities. Why little hinges swing big doors. Being clear about who you want to work with. Understanding your value you deliver to clients. Links and Resources Mentioned in This…
  • EP028 – Building a Design Business with Greg Merrilees

    Chris Green
    24 Jan 2015 | 3:43 am
    This week’s guest is designer and founder of Studio1 Design, Greg Merrilees. Greg takes us through his journey in building a design agency and a t-shirt business. Some of it accidental, all of it creative. In this episode Greg covers: Building trust with people with big lists. To have a friend, you need to be a friend. Add value to others. Building a virtual team. Working with a mentor. Get results for clients. Setting yourself apart. Communicating directly to your audience. Links and Resources Mentioned in This Episode: www.studio1design.com www.successshirt.com Get a 10% discount on…
  • EP027 – Protect Yourself and Protect Your Business

    Chris Green
    11 Jan 2015 | 11:38 am
    This week’s guest Jeff Hollis helps us understand the most important legal considerations you need to have in our businesses. It’s important that you don’t have any misunderstandings when you’re delivering results and outcomes with your clients. What happens when you outsource the client work and it’s not up to satisfaction? How are you covered? In this episode Jeff covers: Having contracts in your business. Protect yourself from things that can go wrong. Stay compliant. Don’t get caught up in a court fight. Protecting yourself when your outsourcing. Using…
  • EP026 – The Survey Funnel Formula with Ryan Levesque

    Chris Green
    1 Jan 2015 | 8:35 am
    In this episode of Business Unleashed, John interviews top marketer and ‘Funnel Specialist’ Ryan Levesque. Ryan Levesque generated over 2.8 Million Leads, 175,000 Customers – across 19 different markets, in just the last 23 months alone. Ryan has been called a “conversion genius” by many top marketers and his understanding of the psychology of consumer persuasion is a natural outgrowth of his having studied and taught neuroscience at a leading Ivy League institution (Brown University). In this episode you’ll learn: Your passion isn’t in what you sell, but the process…
  • EP025 – Less Clients, More Profit

    Chris Green
    29 Dec 2014 | 10:37 am
    It’s our last Business Unleashed episode of 2014. So John Logar and I reflect on the year and recap on the most effective marketing and prospecting strategies that have bought us the best clients and most profit. We cover the top strategies you can steal to build your own referral network that will supply you with leads all year long. John also takes us through a new mindset that he calls the “One Client Approach” and how by just focusing on the activities to get one new client can speed up your growth. Let us know your thoughts below and if you’re finding these…
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    ServiceMaster of St. Paul and Maple Grove

  • Professional Leather Cleaning - St. Paul, Mn

    SuperUser Account
    2 Mar 2015 | 12:43 am
    Keeping your leather furniture looking new is difficult. Leather furniture can become stained, torn and cracked turning into an eyesore you just want to throw away. Maintaining your high-end chairs and sofas now can help prevent you from having to replace them later. What are the best ways to maintain your leather furniture? Preventing your expensive leather furniture from being damaged is the best way of protecting your investment. Homeowners should never place their leather furnishings in direct sunlight. This can lead fading and cracking. Harsh or abrasive cleaners should be avoided.
  • Leave the Cleaning to Us

    SuperUser Account
    25 Feb 2015 | 12:02 am
    These days everyone is busy. Sometimes, in the rush to complete everything you need to do, certain unpleasant tasks, like cleaning, are pushed to the bottom of your list of your priorities. This is understandable, but making sure your home is clean is more than just keeping your home from looking untidy. An unclean home makes you and your family ill. Bacteria and germs thrive in dirt and grime, but how can you find time to clean when your schedule is full? The good news is you don't have to clean alone. Have your home cleaned by qualified professionals. The best solution for getting your…
  • The Benefits of Professional Carpet Cleaning Over Replacement

    SuperUser Account
    22 Feb 2015 | 7:21 pm
    Over the years the carpets in home trap dirt and odors from a wide variety of sources. Eventually you will need to make a decision. The question is, should you replace your carpeting or have it cleaned? The answer to this question depends a lot on your type of carpeting, the condition it is in, and how long it has been since you installed it. The typical lifespan of a residential carpet is anywhere from three to 25 years depending on the type of fibers used in the carpeting and how it is maintained. It is important to know how long your type of carpet usually lasts to make an informed…
  • 5 Common Questions About Home Flood Damage

    ServiceMaster St. Paul
    13 Feb 2015 | 3:40 pm
    Flooding can cause unimaginable damage to your home. In a matter of hours, a lifetime of possessions and memories are often washed away. When the flood water recedes, and it is time to begin cleaning up, many homeowners are at a loss of the best way to recover. They have many questions which they need answered. Five of the most common questions are: Will my insurance pay for the damages? The quickest, correct answer to this question is it depends. Most people are aware the majority of homeowner's insurance policies do not cover flood damage. An additional flood insurance policy is…
  • How To Get Your Furniture Looking Like New

    ServiceMaster St. Paul
    30 Jan 2015 | 6:33 pm
    Life is hard on your furniture. Over time the build up of everyday stains can make your upholstered sofas and chairs appear dingy. Filthy furniture is not only an eyesore, but can make you ill. Food, drink and pet stains are breeding grounds for many types of nasty bacteria. Even if there are no visible spots on your furniture, there are still many hidden health risks. How your furniture can make you sick. Soft furniture traps a variety of bacteria, allergens and pollutants. Each time a person sits down, he transfers these unhealthy particles to his skin and…
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    Inspiration and Marketing Strategies for Entrepreneurs

  • How to Use Presentation Platforms to Increase Website Traffic

    Tammy Hawk-Bridges
    25 Feb 2015 | 8:37 am
    Let’s face it, coming up with a social media marketing strategy is overwhelming. There’s so many moving parts, you probably don’t know how to use it or more importantly why to use it. First, let’s talk about what a social media strategy should be about – it’s about growing your followers AND driving traffic to your website. Social media platforms are amazing for increasing website traffic. Post Google updates (Penguin, Hummingbird etc.) organic traffic (Traffic that comes from the result of people typing into the search engine a certain phrase or keyword…
  • Have a Small Business Idea? Here’s Some Considerations

    Tammy Hawk-Bridges
    19 Feb 2015 | 6:38 am
    One of the worst things you can do? Create a business with absolutely no foundation other than it seems like a cool idea. When I left corporate America and entered into the world of entrepreneurship I thought that being a smart business woman gave me a leg up. Boy, was I stupid! I had a very cool idea, all my friends and family said so! But I did no research on my market. I didn’t know who my buyer was, and what’s worse I couldn’t reach enough of them to support my business. So guess what? 13 months, tons of lost time, tons of lost money, lots of tears later – big…
  • Marketing is a Verb – That Means Action

    Tammy Hawk-Bridges
    11 Feb 2015 | 7:05 pm
    If you want to grow your reach and make more money in your business the process by which you make that happen is called marketing. 1 million new micro businesses start up every year (A micro business is made up of 1 or 2 people.). 80% of those 1 million businesses won’t break 50K in annual revenue (Notice I didn’t say profit- I said revenue). Why? There are lots of reasons but in many cases marketing is the missing piece. They’re too small minded about their business. (Sorry, I’m not trying to be mean here, just honest :-).) Small Mind = Small Profits Most people will get…
  • Entrepreneur Education – Declutter To Make More Money in Your Business

    Tammy Hawk-Bridges
    5 Feb 2015 | 7:14 am
    You know what’s really cool about what I do? I get to tell people how to make more money. If they have a valid business idea, I can tell them how to build a process to bridge the gaps and be more profitable. Given the right person that’s willing to roll up their sleeves and get really serious, I can succeed every time. However, one of the things I learned first as a sales trainer back in my corporate days that still holds true today in my life as an entrepreneur mentor is that people who are messy and unorganized will struggle. You cannot build profitability in chaos. When I was a…
  • Use Blogging to Get Consulting Clients

    Tammy Hawk-Bridges
    26 Jan 2015 | 5:36 pm
    One of the questions I get asked a lot is, “How did you grow your consulting business so fast?” I never mind answering this question because it’s one of my favorite things to talk about! After my first business failed and I lost a ton of money I learned the error of my ways before going into business number two. I made two major mistakes that caused my demise: I didn’t understand marketing. I didn’t have a strategy or plan. I just worked hard all day long hustling with no purpose. So when I went into my next endeavor I prepared to not only play a very serious…
 
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    The Maverick CEO

  • 21 Days To More Effective Habits, Taught By A 5 Year Old!

    Christian Brodin
    12 Feb 2015 | 10:46 am
    Anyone who is up to big things in life know that it takes hard work to reach their goals. They also know that they can’t rely on their old habits, to get the job done.  Just talk to someone who has quit smoking,  worked their way back into the gym, or started a new business. [...] The post 21 Days To More Effective Habits, Taught By A 5 Year Old! appeared first on The Maverick CEO.
  • How Long Do You Wait Before Firing An Employee?

    Christian Brodin
    6 Feb 2015 | 12:12 pm
    Yesterday I did what most business owners dread the most. I fired an employee.    For 6 months I listened to the same story over and over again. Things were going to get better, and all the outstanding problems would be taken care of. For 6 months I was hoping for the best, expecting a different outcome.   In the [...] The post How Long Do You Wait Before Firing An Employee? appeared first on The Maverick CEO.
  • 3 Lessons From Real Estate You Have To Know To Start Up A Small Business

    Christian Brodin
    29 Jan 2015 | 8:11 am
      To start up a small business is risky.   Do you have enough time? Do you have the right idea? Do you have the right customers?   Do you really know what it will take?   While there are many things that you can’t control before starting up a new business, there is one thing that [...] The post 3 Lessons From Real Estate You Have To Know To Start Up A Small Business appeared first on The Maverick CEO.
  • Doing Business In Scandinavia Part 2 – Big Government and Hard Core Entrepreneurs

    Christian Brodin
    22 Jan 2015 | 11:25 pm
    In the last decade, Scandinavia has gone from being a socialist’s paradise to a power house in the global economy. Companies like IKEA, LEGO and Statoil dominate their industries, and according to the World Bank, Denmark and Norway rank amongst the top 10 countries in the world when it comes to ease of doing business. (Even beating the US!).   [...] The post Doing Business In Scandinavia Part 2 – Big Government and Hard Core Entrepreneurs appeared first on The Maverick CEO.
  • What Blogging Has Taught Me About (Re-)Building Self Confidence

    Christian Brodin
    15 Jan 2015 | 4:37 am
    Maybe it was something someone said, a well meant comment that landed wrong, or critical feedback on a blog post. Maybe it was an unexpected result, or not getting any results despite working so hard for so long. Suddenly you go from being very self confident and optimistic about the future, to hitting rock bottom, being unsure if you will ever realize [...] The post What Blogging Has Taught Me About (Re-)Building Self Confidence appeared first on The Maverick CEO.
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    Dex Media

  • 6 Ways to Discourage Thieves from Stealing Your Online Content

    Chris Irby
    3 Mar 2015 | 3:14 pm
    We’ve previously discussed what you can do when you discover internet thieves are pilfering your original online content and presenting it as their own. But you know, I think it was Benjamin Franklin or Kanye West who once said “An ounce of prevention is worth a pound of cure.” Unfortunately, there really isn’t a method...continue reading … The post 6 Ways to Discourage Thieves from Stealing Your Online Content appeared first on Dex Media.
  • Chief Marketing Officers Say Consumers More Concerned with Service than Price and Brand

    Cynthia Diaz Shephard
    3 Mar 2015 | 2:48 pm
    In a recent survey conducted by CMO Survey, Chief Marketing Officers (CMOs) indicate that, over the next 12 months, excellent service is more important to consumers than product quality and a trusting relationship, according to MarketingCharts. Excellent service: 23 percent Product quality: 22 percent Trusting relationship: 21 percent The survey’s results appear in the most...continue reading … The post Chief Marketing Officers Say Consumers More Concerned with Service than Price and Brand appeared first on Dex Media.
  • 4 Marketing Questions Every Plumber Should Ask New Clients

    Jeff B. Copeland
    2 Mar 2015 | 9:00 am
    The end of a service call with a new plumbing customer is a Marketable Moment; a shot at gaining a client for life or at least gaining some intel on how your marketing is doing. Train your techs—and incent them—to ask these questions and collect the answers. 1. How was my service today? Always a...continue reading … The post 4 Marketing Questions Every Plumber Should Ask New Clients appeared first on Dex Media.
  • Staffing Agencies Poised to Help Small Businesses  

    Laura Monroe
    2 Mar 2015 | 7:30 am
    According to recent data from the U.S. Small Business Administration, small businesses today comprise more than 99 percent of the nation’s employer firms and account for around 64 percent of all jobs created. Despite this, small business owners face distinct challenges in maintaining their employee base, particularly in today’s economy. Major Challenges Facing Small Business...continue reading … The post Staffing Agencies Poised to Help Small Businesses   appeared first on Dex Media.
  • 19 Online Marketing Buzzwords Defined

    Marion Jacobson
    27 Feb 2015 | 4:43 pm
    Every industry has its buzzwords, jargon and acronyms and some work their way into general use but can still be confusing. Here are 19 definitions of some of the commonly used online marketing terms that you might find useful. AdSense Google’s AdSense program is an easy way to display other business’s advertisements on your website and...continue reading … The post 19 Online Marketing Buzzwords Defined appeared first on Dex Media.