Small Business

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  • Mom and Pop Shops Moving to the Cloud

    Small Business Labs
    Steve
    18 Sep 2014 | 1:00 am
    CNBC's Mom and Pop Shops Flying to the Cloud does an excellent job of describing how and why small businesses are rapidly moving to cloud based tools.  Key quote: Welcome to a new era of computing, where silos are giving way to standards ... Small shops with little to no money to spend on technology can subscribe to modern software for a few bucks a month without the need for a separate consulting budget. The growth of cloud based tools is one of the key drivers of the shift to the cloud, particularly since most vendors have shifted their development efforts towards cloud…
  • Mobile Marketing: The Week in Review

    Mobile Marketing Watch
    Michael Essany
    19 Sep 2014 | 6:15 am
    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Good News for Mobile Marketers: Location Accuracy is Improving Here’s some good news for mobile marketers and advertisers to kick off your Tuesday. Thinknear by Telenav has just published the results of its second Location Score Index, an initiative that aims to measure the accuracy of location data used in mobile advertising campaigns. Apple: iPhone 6 is an Overnight Blockbuster We were told unprecedented consumer demand would soon be apparent for Apple’s iPhone…
  • The Rise of Fixed Term Contract Workers

    Small Business Labs
    Steve
    17 Sep 2014 | 1:00 am
    A few weeks ago we reported on the trends that are leading to more workers being on fixed term contracts, which means employment relationships with their employer that terminate after a specific period of time.  A new study by the Freelancers Union and Elance-oDesk adds more information on this type of work. According to their Freelancing in America study, 5.5 million Americans work under fixed term contracts, which they describe as: Temporary workers: Individuals with a single employer, client, job, or contract project where their employment status is temporary. For example, a…
  • Facing an Audit? Here Are Steps to Take When the Tax Man Comes.

    Entrepreneur
    19 Sep 2014 | 2:45 pm
    Don't panic but respond appropriately and respectfully. Follow these practices to avoid audits beyond those random selections.
  • Which of These New WordPress Themes is Right For Your Audience?

    Copyblogger
    Jerod Morris
    16 Sep 2014 | 6:00 am
    Is your website’s design the right fit for the audience you want to attract? I urge you to do more than simply nod and say “yes.” Really think about it. Who are the people who make up your audience? What are their worldviews? And what specific design elements will allow your visitors to have a human experience on your website — the kind that lays the foundation for them to know you, like you, trust you, and ultimately join your audience? Choose the design that best serves your audience If you run a church website, there are design elements that fit your needs that…
 
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    Fast Company

  • Glitch-Face Is The New Selfie

    Marina Galperina
    19 Sep 2014 | 2:00 pm
    Mobile self-portraiture for art and security.The omnipresent "selfie" has some pretty particular, pretty annoying visual characteristics. We've grown accustomed to the unnatural 45-degree angle that thins the face and exaggerates the eyes (which are usually eerily deadpan, focused on maneuvering into the aforementioned thinning angle). Selfie aficionados know their most flattering and flattening Instagram filter. It's not just a self-portrait, it's an avatar, a self-made and self-modified icon, and it's not particularly realistic.Read Full Story
  • The Recommender: Futuristic Space-Age Hip Hop And Photo Gear With Maja Saphir

    Fast Company Staff
    19 Sep 2014 | 1:01 pm
    The best things on the Internet this week, curated by Fast Company employees. Maja Saphir Name: Maja Saphir Role at Fast Company: Web Photo Editor Twitter: @MYCS7 Titillating Fact: I am a Chicago native. I was adopted at 5 weeks old. My mother's family is Swedish and Croatian, which is why I have the "j" in my name. My father's family is from Vienna, Austria, and Illinois. My great grandfather on my dad's side, Julius Hess, is the inventor of the early incubator for infants at Michael Reese Hospital. It was called the Hess Bed. In the '60s, after he died, The Smithsonian visited the hospital…
  • YouTube Invests Millions To Keep Its Top Stars Home

    Peter Wade
    19 Sep 2014 | 12:49 pm
    New plans include a shift in payment strategy, new video formatting, and partnerships with Hollywood producers.YouTube wants to retain its stable of digital stars and is planning to invest millions of dollars to do so. The video-sharing website is pursuing new deals that would pay popular content creators--like Fast Company cover woman Bethany Mota--to create shows that will come with promotional guarantees and the possibility of working with Hollywood producers, Re/code reports.Read Full Story
  • Alibaba Soars In Largest IPO In U.S. History

    Alice Truong
    19 Sep 2014 | 11:12 am
    Founder Jack Ma now stands as China's richest man with an estimated net worth of $21.9 billion.Alibaba made its debut Friday on the New York Stock Exchange as the largest initial public offering in U.S history.Read Full Story
  • Why Businessweek's Ugly Tim Cook Cover Is Subversive Genius

    John Brownlee
    19 Sep 2014 | 11:09 am
    It's impossible to design a cover that makes someone look like this much of a clown by accident.To say that the design of Bloomberg Businessweek's latest cover has raised eyebrows is to underestimate the ability of human eyebrows to literally rip themselves off of the skull to which they are attached.Read Full Story
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    VISANOW Global Immigration

  • Video: The L1 Visa: An Overview of the L1 Visa

    Jake VanKersen
    18 Sep 2014 | 1:42 pm
    In our latest video overview we take a look at the L1 visa. If your company has somebody working at one of your overseas offices and you want to bring them to the United States then you might be interested in an L1 visa. The L1 visas allow a foreign national to transfer to the U.S. provided that they work in an executive, managerial, or specialized knowledge capacity for your company. There are two different categories of L1 visas, the L-1A and the L-1B. We cover the differences between each category in another video, which you can find here. L1 Visa Requirements That the foreign company has…
  • How to Schedule a B-2 Visitor Visa Interview: Steps to Scheduling a B-2 Visitor Visa Interview

    Zofia Mrozowska
    15 Sep 2014 | 1:32 pm
    After submitting the application and paying the required $160 application fee, the next step is to schedule the B-2 Visitor visa interview. Step 1: Visit your local U.S. Consulate’s website Use the U.S. embassy website to find your local consulate. It is usually recommended for you to apply for a U.S. visa in your home country or in a country where you have long term legal status such as residency or a work permit. Step 2: Identify scheduling options for the B-2 visitor visa interview U.S. consulates have different scheduling options for B-2 visitor visa interviews.  It is important that…
  • The October 2014 Visa Bulletin Has Been Released

    Jake VanKersen
    10 Sep 2014 | 10:57 am
    The U.S. Department of State has released the October 2014 Visa Bulletin. October 2014 Visa Bulletin for Family-Based Visas   The U.S. Department of State categorizes green card petitions based on the sponsor’s legal status. F1: The unmarried sons and daughters of U.S. citizens. F2: The spouses and children of Legal Permanent Residents (LPRs or green card holders). F2A: Spouses and Children of LPRs. F2B: Unmarried Adult Children of LPRs. F3: Married sons and daughters of U.S. citizens. F4: Brothers and sisters of adult U.S. citizens. As you can see this past month saw a great…
  • FYI: Green Card Priority Dates and Preference Categories

    Aneesah Ali
    9 Sep 2014 | 7:51 am
    You’re applying for a Green Card and the terms priority date and preference category come up often and you probably have a few questions. What exactly is a Green Card priority date? What is a preference category and how do I know if it applies to me? How will my preference category and priority date impact processing times for my Green Card? Here are five things you need to know about priority dates and preference categories and how they apply to you. 1) What are priority dates and preference categories? Green Card priority dates indicates the date in which the application was filed. Green…
  • Affidavit of Support Co-Sponsor Information and Requirements

    Zofia Mrozowska
    14 Aug 2014 | 9:51 am
    An affidavit of support co-sponsor is needed when a sponsor a U.S. immigration visa does not meet the minimum financial income requirements.  Here is a quick overview of must to know information and requirements for being an affidavit of support co-sponsor. What is an affidavit of support co-sponsor? An affidavit of support co-sponsor takes on the financial and legal responsibility for the foreign national you are petitioning. It is a binding contract that assures the U.S. government that the foreign national will be provided for financially. What are the requirements to be an affidavit of…
 
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    Small Business Labs

  • Mom and Pop Shops Moving to the Cloud

    Steve
    18 Sep 2014 | 1:00 am
    CNBC's Mom and Pop Shops Flying to the Cloud does an excellent job of describing how and why small businesses are rapidly moving to cloud based tools.  Key quote: Welcome to a new era of computing, where silos are giving way to standards ... Small shops with little to no money to spend on technology can subscribe to modern software for a few bucks a month without the need for a separate consulting budget. The growth of cloud based tools is one of the key drivers of the shift to the cloud, particularly since most vendors have shifted their development efforts towards cloud…
  • The Rise of Fixed Term Contract Workers

    Steve
    17 Sep 2014 | 1:00 am
    A few weeks ago we reported on the trends that are leading to more workers being on fixed term contracts, which means employment relationships with their employer that terminate after a specific period of time.  A new study by the Freelancers Union and Elance-oDesk adds more information on this type of work. According to their Freelancing in America study, 5.5 million Americans work under fixed term contracts, which they describe as: Temporary workers: Individuals with a single employer, client, job, or contract project where their employment status is temporary. For example, a…
  • Excellent Presentation Explains Online Talent Marketplaces

    Steve
    16 Sep 2014 | 1:00 am
    Andrew Karpie's Online Work Arrangements Platforms presentation does a great job of explaining the changing ways contingent workers are sourced, engaged and managed by hiring organizations.  It also describes the rapidly growing and diverse online talent marketplace industry.  The key slide in this description is below, but going through the entire presentation is well worth your time. Online work arrangement platform (OWAP) is Andrew's fancy term for online talent marketplaces like Elance-oDesk, Freelancer.com, etc. He uses this term because the process of…
  • Fast Food Declining; Food Trucks Increasing

    Steve
    15 Sep 2014 | 1:00 am
    The Forbes article Survey Says Americans are Losing Their Appetite for McDonald's, Taco Bell and Burger King covers a study showing that consumers - and especially Millennials - are choosing fast casual restaurants over fast food places. Key quote: Most Millennials surveyed (89%) seek out fast, casual food they deem healthier, tastier and “more customized” than fast food, and they’re willing to pay more for it, the survey revealed. At the same time, the nation's appetite for food trucks continues to grow. Cities across the country are liberalizing food truck laws in…
  • The Rise of Experience Retail

    Steve
    11 Sep 2014 | 1:00 am
    I was shopping recently in Walnut Creek, an affluent east bay suburb of San Francisco. An upscale shopping destination, Walnut Creek has the usual array of high end stores and boutiques. But what caught my eye were two stores that don't actually sell things. Instead, they are meant to be places where potential customers can learn about and experience products and services. Tesla, the high end electric car company, has one of their showrooms in Walnut Creek.  The showroom gives you a chance to see, touch and feel a Tesla as well as arrange for a test drive. But if you want to buy…
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    Planning, Startups, Stories

  • Nobody is Going to Pay You For Your Ideas

    Tim Berry
    10 Sep 2014 | 7:34 am
    Yesterday somebody posted an interesting comment on the bottom of my post ‘How to Sell an Idea to a Big Company.’ Sadly, that post explains to people why they can’t sell their ideas to big companies. Most of the 70-some comments there are from people who ignore what the post says and share how great their ideas are. This one is slightly different. This commenter This person acknowledges the problem, as follows: How do I sell not an idea but my involvement in creating ideas to a reputable company? Is there a way for me to work (preferably from home) and continually provide my endless…
  • When So-called Experts Say Don’t Do a Business Plan…

    Tim Berry
    26 Aug 2014 | 2:41 pm
    … don’t be confused. What they really mean is …  Don’t do a long static formal business plan. Do a lean, just-big-enough business plan. Deal with it as a constantly-renewing latest version, with a shelf life of a few weeks at most. Don’t fill it with excess supporting information. They won’t even look at a business plan until after they’ve understood the main points from a summary memo, and — in most cases — been through the pitch and met the people. The idea that potential investors would read a business plan as a first step, from somebody they’ve never met, without…
  • Audio: Annoying Half Truths in Entrepreneurship

    Tim Berry
    18 Aug 2014 | 10:48 am
    I had a good radio-talk-show visit this morning with Jim Blasingame, Small Business Advocate, of smallbusinessadvocate.com. Time flies; I can’t believe I’ve been joining Jim on his show off and on for 16 years now. I intend to ask him whether being a guest on his show causes gray hair. Here’s my favorite segment, on “do what you love.” It’s radio audio, about seven minutes long. Find interviews with Small Business experts on the <a href=”http://www.smallbusinessadvocate.com”>Small Business…
  • Spot Quiz: What Percent of Small Business Owners Manage Cash Flow

    Tim Berry
    5 Aug 2014 | 8:44 am
    I’m fascinated by the numbers Denise O’Berry turns up in her post Use Metrics To Manage Cash Flow – Small Business Expert Denise O’Berry. She quotes results of a survey sponsored by the American Institute of CPAs, which surveyed 500 owners of businesses averaging less than 10 employees and less than $2 million in revenues. According to this, the biggest worry of small business owners, is (drumroll): The number one issue facing small business is ensuring adequate cash flow from operations, according to 83% of survey respondents. That’s Denise quoting Bill Reeb, CPA, surprising…
  • The Broken Spreadsheet That Birthed a Business

    Tim Berry
    31 Jul 2014 | 9:58 am
    I thoroughly enjoyed doing this Mixergy Interview, published this week, about how I bootstrapped Palo Alto Software from zero to about $10 million annual revenues: It started one morning at 2 a.m., when I had to deliver a finished set of financials the next morning. It was 2 a.m. and I was tired and done with the financials but I had done something in either Lotus 1, 2, 3 or Excel because I use both. I don’t remember which one it was but I had done something to break the damn spreadsheet! If the financials are going to work, when you change the assumptions the balance still balances and…
 
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    Copyblogger

  • Here’s How Shane Snow (Founder of Contently) Writes

    Demian Farnworth
    17 Sep 2014 | 6:00 am
    If you are going to run a company around a slogan like “Tell Great Stories,” or rally your troops by adopting the Native American proverb “Those who tell the stories rule the world,” then it pays to build an environment that fosters great writing. Large photographs of your favorite writers covering one wall is appropriate. As is a collection of your favorite books along another wall. And that’s just the environment Shane Snow has created for the employees of his company. Shane is the co-founder of Contently, a high-end brand publishing firm. In fewer than five…
  • Which of These New WordPress Themes is Right For Your Audience?

    Jerod Morris
    16 Sep 2014 | 6:00 am
    Is your website’s design the right fit for the audience you want to attract? I urge you to do more than simply nod and say “yes.” Really think about it. Who are the people who make up your audience? What are their worldviews? And what specific design elements will allow your visitors to have a human experience on your website — the kind that lays the foundation for them to know you, like you, trust you, and ultimately join your audience? Choose the design that best serves your audience If you run a church website, there are design elements that fit your needs that…
  • Follow This Superstar’s 7-Step Example to Dominate Your Industry

    Sonia Thompson
    15 Sep 2014 | 6:00 am
    I woke up like this. I woke up like this. Flawless. After listening to “Flawless” five times, Evette went to the mirror, and told herself the lyrics in the Beyoncé song were true. She believed it. She internalized it. She embodied it. Ready to dominate, Evette strutted over to her computer to fire off a blog post. A post that would enable her to claim her rightful place atop her industry. The same way Beyoncé dominates her industry. You’ve met an Evette before, right? Someone who thinks she’s so flawless, all she has to do is show up and everyone will bow down to…
  • Why You Must Not Ignore The Call to Adventure

    Chris Guillebeau
    10 Sep 2014 | 6:00 am
    The following is an excerpt from Chris Guillebeau’s new book, The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life. In ancient myths, most quests were ones of discovery or confrontation. A kingdom was under siege, so it required defending. A minotaur in a faraway land guarded a magic chalice, and only the hero could wrest it back. Happily, real-world quests offer more possibilities than storming castles and rescuing princesses, and with some exceptions modern-day quests can be placed into a few broad categories. Travel is an obvious starting point. As I…
  • 5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy

    Shannon Byrne
    9 Sep 2014 | 6:00 am
    When talking about content marketing, discussions often focus on decisions about topics, headlines, platforms, and distribution. But how much do you consider the data that supports these decisions? I’m not talking about demographics, like age, gender, or location — although those matter, too. Rather, I’m talking about the answers behind qualitative questions: Who are your community’s influencers and why? Which events are your community members attending? What will be your first touchpoint with your community? Where is your community getting their information and news?
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    crowdSPRING Blog

  • Twitter Link Roundup #235 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

    Ross
    19 Sep 2014 | 7:40 am
    Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week! The video above is from Megan MacKay. Megan takes a very creative approach in talking about a serious subject – spousal abuse (based on the recent events surrounding football player Ray Rice). Nicely done, Megan. Small Business Tips:…
  • Fresh from the SPRING: LuW

    Audree
    17 Sep 2014 | 6:00 am
    When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this logo project. Let us start the slow clap for LuW. Check out more great work on LuW’s profile page. Nicely done, LuW, nicely done!   Related posts: 12 Questions: Meet Emanuel Hărdăuț (Transylvania, Romania) 12 Questions: Meet Angus Griffin (England) Standing out from the Crowd in the Gallery
  • Small Business Tips: 5 More Great Online Tools (Have I Mentioned These Before?)

    Mike
    14 Sep 2014 | 10:05 pm
    A few weeks ago I offered up five online tools that I have tested or am currently using (and that I have never written about before). I like to explore these new apps, tools, and services every so often with an eye towards sharing and possibly implementing in our own business (Remember? Here, here, here, here, and here). Some of the best tools and apps we use are available online for little or no money. The best of these reduce workloads, improve productivity, increase capacity, and (yes) can pay for themselves through reduced expenses in other parts of the budget. Plus many of these are…
  • Twitter Link Roundup #234 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

    Ross
    11 Sep 2014 | 10:03 pm
    Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week! The video above shows 100 of the most iconic movie shots of all time. Some remarkable cinema is represented. What’s missing? Small Business and Startups: 5 Traits of Leadership – crowdspring.co/1usla8G 8 Excellent Reasons to…
  • 12 Questions: Meet Tal More (USA)

    Audree
    11 Sep 2014 | 7:47 am
    In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice. We’re very proud to feature Tal More (crowdSPRING username: moretalme) today. Tal lives and works in Los Angeles, California. 1. Please tell us about yourself. Hi crowdSPRINGers and NetBrowsers. My name is…
 
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    The Franchise King®

  • 25 Food Franchises That Are Hot In The Great White North

    The Franchise King®
    15 Sep 2014 | 3:05 pm
    Rick Moranis and Dave Thomas referred to Canada as “The Great White North,” during their many appearances on SCTV. The show was hilarious. Many people first saw the late John Candy on SCTV.  Several other really funny people starred on the show over the years. Before I share 25 food franchises that are hot in “The Great White North,” here’s a two-minute skit featuring Moranis and Thomas doing: The Great White North…     Funny stuff. And, yes: I have some good friends in Canada, like Evan Turner, who’s a Sound FX editor. He says…
  • Franchisors: Get More Organized So You Can Award More New Franchises

    The Franchise King®
    10 Sep 2014 | 9:31 am
    It has long been thought that organization is they key to success. This may no longer be true in today’s digital age. Business moves faster than the speed of light, so everything you can do to shave precious minutes off your work can improve your franchise’s bottom line and allow you to expand your business.     That’s right: You’ll be able to sell more new franchises if you can find a way to be more organized. Keep reading.   Franchisors: Get More Organized So You Can Award More New Franchises As it turns out, spending precious minutes organizing your digital…
  • Franchise Business Tip: Don’t Get Derailed

    The Franchise King®
    7 Sep 2014 | 7:11 pm
    I’ve worked with people who have been derailed by well-meaning friends and relatives. It’s not a pretty sight. They’ve talked themselves out of the franchise opportunity they were starting to get interested in after “hearing something” from a well-meaning, but totally (or partially) unqualified family member or friend. How sad. Try not to allow that to happen to you. Scratch that: Make a commitment (right now) to ignore the naysayers. After you’ve made that commitment, you can start doing the work. And, don’t kid yourself; it’s going to take a lot of…
  • ADP Franchise Report Shows 21,360 Jobs Added In August

    The Franchise King®
    5 Sep 2014 | 9:56 am
    21,360 franchise jobs added looks like a pretty good number. But, according to Ahu Yildirmaz, VP and head of the ADP Research Institute, this job growth was slightly below the twelve-month average in August. On a positive note, she said it was better than July. So, are things looking up?   August U.S. Economic Report Just In: Employers added just 142,000 jobs last month, sharply lower than the 225,000 economists were anticipating and the smallest monthly gain of 2014. The unemployment rate, which is drawn from a different survey of households, dropped from 6.2% to 6.1%. So, things are…
  • The Starbucks Franchise Experiment

    The Franchise King®
    4 Sep 2014 | 7:21 am
    Starbucks is going a different direction. They’re not awarding franchises anymore. They’re done. Just like that. It’s over. Kapoot. For now.   The Starbucks Franchise Experiment They got us. When Starbucks announced that is was going to start offering franchises, thousands of people (I’m assuming) contacted headquarters. The Announcement: STARBUCKS IS FINALLY SELLING FRANCHISES That’s right; the executive team at Starbucks has decided (finally) to take the leap and capitalize on their brand via the franchise business model. In February, Starbucks opened its…
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    800 CEO Read

  • Good Enough for the #Girlboss

    Sally
    19 Sep 2014 | 2:09 pm
    TweetIronically, the reason I haven’t had a chance to write a recommendation of #Girlboss by Sophia Amoruso, which released in is because I’ve been busy being a #girlboss. It happens to be the first book I read upon receiving my promotion to General Manager of 800-CEO-READ, and Amoruso’s fueled me during those first few uncertain days. Actually, I’m not the only #girlboss in the company either; 800-CEO-READ is a woman-owned company, and those owners are also our CEO and Board Chair. Since the retirement of our President and Founder, Jack Covert, the leaders at…
  • Jack Covert Selects – The Glass Cage

    dylan
    12 Sep 2014 | 11:48 am
    Tweet The Glass Cage: Automation and Us by Nicholas Carr, W.W. Norton & Company, 288 pages, $26.95, Hardcover, September 2014, ISBN 9780393240764 Nicholas Carr writes beautiful, big-picture books on the history and future of technologies that have evolved alongside humanity. In The Glass Cage, his focus is on automation. The fundamental question, on which popular opinion seems to change with the economic winds, is whether the automated machines we design are labor-saving wonders that will lead us to a technical utopia of increasing leisure and prosperity, or whether they’re stealing…
  • Jack Covert Selects – How We Got to Now

    Ryan Schleicher
    12 Sep 2014 | 11:40 am
    Tweet How We Got to Now: Six Innovations That Made the Modern World by Steven Johnson, Riverhead Books, 304 pages, $30.00 Hardcover, September 2014, ISBN 9781594632969 Not many writers can craft an engaging 250 page book around seemingly mundane subjects such as glass and freezing, but Steven Johnson (Where Good Ideas Come From) has a talent for literary, scientific explanation that connects these subjects to historically important, transformative ideas and innovations. His new release, How We Got to Now, continues Johnson’s exploration of the “hummingbird effect”—when “an…
  • Jack Covert Selects – The Happiness of Pursuit

    Sally
    12 Sep 2014 | 11:31 am
    Tweet The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life by Chris Guillebeau, Harmony Books, 292 pages, $25.00, Hardcover, September 2014, ISBN 9780385348843 Chris Guillebeau didn’t know he had set out on a quest to travel to every country in the world until he had traveled to the first 50. At that point, he realized he could achieve the kind of goal that at one time might have seemed indomitable. But, Guillebeau writes: Experience produces confidence, and confidence produces success. To have traveled the world over, literally, brings to mind a super hero or…
  • Thinker in Residence: Jacob Morgan on Business and Books

    dylan
    4 Sep 2014 | 10:50 am
    Tweet “Will we have employees in the future? Will employees work with robots?” ~Jacob Morgan If you’ve like what you’ve been hearing on The Future of Work from Jacob Morgan over the last two days, and you want to be a part of building that future and making it work for you, you may want to request an invitation to The FOW Community to further the conversation and start taking action. Before we let him go, we asked Jacob a few quick questions about the questions he has, and where he looks for answers… 1. What is the one unanswered question about business you are…
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    SmallBizTechnology

  • Shipping Is A Pain. 5 Ways Smart Retailers Do It Better.

    Ramon Ray
    19 Sep 2014 | 2:38 pm
    eCommerce is awesome. You just build your “ecommerce web site’, watch customers click and buy and you just collect money into your PayPal account every week – right? No! Shipping is tough. If you’re shipping internationally and want to ensure it goes through customs faster, put a Harmonization Code on the shipping documents. Endear yourself to customers. Once customers have bought from you, leverage the power of CRM and Marketing Automation to nurture customers so they buy more from you. Repeat customers, who tell others about you, are your best source of revenue. Be a…
  • Cloud Battles: 5 Reasons Why Microsoft Beats Google in the Cloud

    Jennifer Peaslee
    18 Sep 2014 | 11:00 am
    We’re gearing up for an epic battle that will take place on October 22 in New York City. It’s not a boxing match, nor is it an NFL game. This one is the battle of Google vs. Microsoft and at the 9th Annual Small Business Summit we’ll be talking specifically about which platform has the best cloud solutions for small business. We’ve already devoted some Small Biz Technology coverage to this topic, where Michael Spadaro of Profound Cloud chose Google over Microsoft and gave us two major reasons why Google beats Microsoft in the cloud. Now it’s time to talk to Melanie Gass, president…
  • The Small Business Advantage in Omni-channel Marketing

    Jennifer Peaslee
    18 Sep 2014 | 10:00 am
    When it comes to marketing, big companies typically have an advantage over small business – but not all the time. According to Ramon Ray’s latest blog post on the Endicia Savvy Shipper blog, small businesses have big advantages when it comes to the hottest new form of marketing – omni-channel marketing. Omni-channel marketing has been a buzz word for a while, but if you’re not sure what it is, it can best be summarized by providing a unified, holistic experience for your customers – no matter how they shop or in what way they interact with your brand. By engaging in omini-channel…
  • Get Free Social Media Guidance for Your Small Business in the Local Lift Tour

    Jennifer Peaslee
    16 Sep 2014 | 1:00 pm
    These days a presence on social media is a given. It’s not a question of whether your business should have social media accounts but rather HOW you can use those accounts as a marketing tool to grow your business. Does the ‘how’ of social media have you confused? Please know that you are not alone AND help is on the way. Marketing company Main Street Hub has recently partnered with Yelp (local business directory) and Rocket Lawyer (affordable, cloud-based legal help) to provide marketing advice and education to local businesses. This summer they launched the Local Lift Tour on the West…
  • 4 Ways to Incorporate Cultural Traditions into the Workplace

    Ramon Ray
    16 Sep 2014 | 9:00 am
    The American workplace is growing more diverse each year, with the U.S. Census Bureau predicting that by the year 2050, there will be no minority in the country, and between 2000 and 2050, immigrants and their children will comprise 83 percent of the growth in the working-age population. This multicultural workforce means that many offices will be tasked with bringing together workers from a variety of backgrounds and cultures. Here are four ways to incorporate cultural traditions into the workplace. I am blogging on behalf of Visa Business and received compensation for my time from Visa for…
 
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    Small Business Trends

  • Dell Has A New Tablet, iCloud Prices Drop

    Small Business Editor
    19 Sep 2014 | 2:30 pm
    Tablet devices of every shape and size have begun to proliferate and cloud prices are dropping. It’s hard to keep track of the technology that can make your business run more efficiently. Not to worry. The Small Business Trends editorial team has your back. Here’s our Small Business Trends roundup of the latest tech and other news important for running your small business this week. Enjoy! Technology Trends New Dell Tablet Features 3D Camera Dell says its latest tablet, the new Dell Venue 8 7000 Series, is the thinnest on the market to date. But it may be more than the thickness…
  • This Microsoft Universal Keyboard Works With Almost Any Device

    Joshua Sophy
    19 Sep 2014 | 12:30 pm
    Microsoft has designed a universal mobile keyboard that’s supposed to work with just about any mobile device, no matter the operating system. On Microsoft’s official blog, The Fire Hose, the company says that its Universal Mobile Keyboard is designed to work with iOS and Android devices and, of course, Windows tablets and phones. Microsoft News Center staffer Suzanne Choney writes: “It’s … common for people to carry multiple mobile devices and use the one that is best suited for the specific scenario they’re in — an iPad while in a coffee shop, a Samsung Galaxy…
  • This Email Delivery Infographic Will Help Get Yours Into Inboxes

    Small Biz Technology
    19 Sep 2014 | 10:00 am
    Email marketing company Vertical Response provides a great overview of tips in how small business owners can better ensure their emails get through spam folders and other barriers to reach their intended destinations. This email delivery infographic shows that you can directly influence whether your emails land in the inbox or the dreaded Spam folder. While the most important thing is to use a reliable email service provider, there are many other things that affect email delivery.  Things such as the health of your email lists, the content you include in your emails and even how often (or…
  • Apple Drops Prices for iCloud Data Storage

    Joshua Sophy
    19 Sep 2014 | 7:30 am
    Apple has dropped prices for data storage on iCloud. The company announced the changes in conjunction with the release of a new set of iPhones and new mobile operating systems, iOS 8 and OSX 8 Yosemite. The new pricing was eclipsed by the announcements of the iPhone 6, iPhone 6 Plus, and by Apple Pay, a mobile payment platform that allows users to pay with their smartphones. There was also the unveiling of Apple Watch. But the changes are significant in view of similar moves in cloud storage by competitors. Under the new pricing plan for iCloud storage shown on the iCloud homepage, 5GB…
  • 4 Questions to Address Before a Project Begins

    Mark Anderson
    19 Sep 2014 | 5:00 am
    I tend to read a lot when I’m writing. I scour magazines, blogs, books and more searching for words, phrases and concepts to play with. This cartoon came from one of those “5 things you must do to succeed” type articles. But I turned it around a little and went a bit more negative (some might say realistic) with it. I think the last two questions are my favorite because they get so ominous – so quickly. The post 4 Questions to Address Before a Project Begins appeared first on Small Business Trends.
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    Seth Godin's Blog on marketing, tribes and respect

  • What are you seeking at work?

    Seth Godin
    19 Sep 2014 | 2:06 am
    Some people want safety and respect. They want to know what the work rules are, they want a guarantee that the effort required is both predictable and rewarded. They seek an environment where they won't feel pushed around, surprised or taken advantage of. Other people want challenge and autonomy. They want the opportunity to grow and to delight or inspire the people around them. They seek both organizational and personal challenges, and they like to solve interesting problems. Without a doubt, there's an overlap here, but if you find that your approach to the people around you isn't…
  • Two elements of an apology

    Seth Godin
    18 Sep 2014 | 2:08 am
    Compassion and Contrition "We're sorry that your flight was cancelled. This must have truly messed up your day, sir." That's a statement of compassion. "Cancelling a flight that a valued customer trusted us to fly is not the way we like to do business. We messed up, it was an error in judgment for us to underinvest in pilot allocation. Even worse, we didn't do everything we could to get you on a flight that would have helped your schedule. We'll do better next time." That's what contrition sounds like. We were wrong and we learned from it. The disappointing thing is that most people and…
  • Avoiding S-curve error

    Seth Godin
    17 Sep 2014 | 2:00 am
    The future is bumpy. It comes in spurts, and then it pauses. It's tempting to connect two dots and draw a line to figure out where the third dot is going to be.  In the long run, that's a smart way to go. For example, if we look at the cost per transistor in 1970 and again today, we can make a pretty smart guess about where it's going in the future. But we won't get there in a straight line. Consider this graph (from this must-read article): If you connected the first two red dots (1885 and 1925), your prediction for dynamic range today would be have been way off, far too low. If you…
  • People who like this stuff...

    Seth Godin
    16 Sep 2014 | 2:00 am
    like this stuff. When you work in a genre (any genre), break all the rules at your own peril. Sure, you need to break some rules, need to do something worth talking about. But please understand who the work is for. If it's for people outside the genre, you have a lot of evangelizing to do. And if it's for those that are already in it, you can't push too far, because they like the genre. That's why they're here. Those who have walked away probably aren't just waiting around for you to fix it. Those who have never been don't think the genre has a problem they need solved. Blue sky thinking…
  • The most important thing

    Seth Godin
    15 Sep 2014 | 2:00 am
    The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.        
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    HBR Blog Network - Harvard Business Review » Tom Davenport

  • A Predictive Analytics Primer

    Tom Davenport
    2 Sep 2014 | 7:00 am
    No one has the ability to capture and analyze data from the future. However, there is a way to predict the future using data from the past. It’s called predictive analytics, and organizations do it every day. Has your company, for example, developed a customer lifetime value (CLTV) measure? That’s using predictive analytics to determine how much a customer will buy from the company over time. Do you have a “next best offer” or product recommendation capability? That’s an analytical prediction of the product or service that your customer is most likely to buy next. Have you made a…
  • 10 Kinds of Stories to Tell with Data

    Tom Davenport
    5 May 2014 | 9:00 am
    For almost a decade I have heard that good quantitative analysts can “tell a story with data.” Narrative is—along with visual analytics—an important way to communicate analytical results to non-analytical people. Very few people would question the value of such stories, but just knowing that they work is not much help to anyone trying to master the art of analytical storytelling. What’s needed is a framework for understanding the different kinds of stories that data and analytics can tell. If you don’t know what kind of story you want to tell, you probably won’t tell a good…
  • What Makes Big Data Projects Succeed

    Tom Davenport
    26 Mar 2014 | 9:00 am
    In conversations with executives, many of the same misconceptions about big data projects — and what makes them successful — keep coming up.  To help clear the air and foster a better understanding of what makes big data initiatives succeed, here are some of the key things I’ve learned from companies that are realizing substantial business value with their big data initiatives. Technology: The most popular misconception many organizations have is that big data projects are all about technologies that are specific to big data—Hadoop, Python, Pig, Hive, etc. It is certainly true that…
  • Book Publishing’s Big Data Future

    Tom Davenport
    3 Mar 2014 | 8:00 am
    The publishing industry is not one of the overachievers in terms of its use of big data. And since my book on big data—Big Data @ Work—is out, I thought it might be fun to speculate on what big data will do to the business of publishing books. The goal of any publisher is to get its content bought and read. In the past, publishers could know only if their books and magazines were bought, and knowing even that was problematic. With the advent of Nielsen’s Bookscan in 2001, publishers could begin to receive point of sale data from physical bookstores. Of course, physical bookstores, both…
  • Big Data and the Role of Intuition

    Tom Davenport
    24 Dec 2013 | 5:00 am
    Many people have asked me over the years about whether intuition has a role in the analytics and data-driven organization. I have always reassured them that there are plenty of places where intuition is still relevant. For example, a hypothesis is an intuition about what’s going on in the data you have about the world. The difference with analytics, of course, is that you don’t stop with the intuition — you test the hypothesis to learn whether your intuition is correct. Another place where intuition is found in analytical companies is in the choice of the business area where analytical…
 
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    Bill Taylor on HarvardBusiness.org

  • The Best Leaders Are Insatiable Learners

    Bill Taylor
    5 Sep 2014 | 6:00 am
    Nearly a quarter century ago, at a gathering in Phoenix, Arizona, John W. Gardner delivered a speech that may be one of the most quietly influential speeches in the history of American business — a text that has been photocopied, passed along, underlined, and linked to by senior executives in some of the most important companies and organizations in the world. I wonder, though, how many of these leaders (and the business world more broadly) have truly embraced the lessons he shared that day. Gardner, who died in 2002 at the age of 89, was a legendary public intellectual and civic reformer…
  • The Best Leaders “Talk the Walk”

    Bill Taylor
    7 Aug 2014 | 8:00 am
    One of the most ubiquitous aphorisms in business is that the best leaders understand the need to “walk the talk” — that is, their behavior and day-to-day actions have to match the aspirations they have for their colleagues and organization. But the more time I spend with game-changing innovators and high-performing companies, the more I appreciate the need for leaders to “talk the walk” — that is, to be able to explain, in language that is unique to their field and compelling to their colleagues and customers, why what they do matters and how they expect to win. The only…
  • Why Amazon Is Copying Zappos and Paying Employees to Quit

    Bill Taylor
    14 Apr 2014 | 11:05 am
    Last week, Amazon founder and CEO Jeff Bezos released his annual letter to shareholders. As is the case every year, it is a tour de force of ideas and initiatives about the customer experience (Amazon Prime), disruptive technology (Fire TV), fast-growing product initiatives (Amazon Web Services), and strategic consistency. (As he does every year, Bezos attached his first letter to shareholders from back in 1997 to underscore the company’s long-term commitments.) Still, for all these big, cutting-edge innovations, it was a small, pre-existing idea, something that Amazon borrowed from one its…
  • Stop Me Before I “Innovate” Again!

    Bill Taylor
    6 Dec 2013 | 5:00 am
    The Wall Street Journal is out with a funny (and brutally honest) takedown of a word that has achieved almost-mythical status among business thinkers like me. That word is innovation, and it’s quickly losing whatever meaning it once had. Journal writer Dennis Berman begins by citing Kellogg CEO John Bryant, the respected head of a well-run company, who was describing one of its “innovations” for 2013. What was the game-changing, head-spinning new offering that Kellogg unveiled? The Gone Nutty! Peanut-butter Pop-Tart. That’s right, a world that has had to survive for decades with…
  • Pret a Manger Wants Happy Employees — And That’s OK

    Bill Taylor
    7 Nov 2013 | 5:00 am
    Last week, the front page of the New York Times carried an in-depth report on a “broad and transformative trend” in Russia. It had nothing to do with more democracy or less corruption. It had to do with better customer service — specifically, an intense focus inside Aeroflot, the infamous Russian airline, to teach flight attendants how to smile. “Anna, you just showed her the champagne bottle but didn’t say anything,” one instructor coaxed a young employee. “This is the silent service of Soviet times. You need to talk to her. And you need to smile and smile and smile.” I…
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    HBR Blog Network - Harvard Business Review » Scott Anthony

  • The Chief Innovation Officer’s 100-Day Plan

    Scott Anthony
    17 Sep 2014 | 10:00 am
    Congratulations! Your energy and track record of successfully launching high-impact initiatives scored you a plum role heading up innovation. Expectations are high, but some skeptics in the organization feel that innovation is an overhyped buzzword that doesn’t justify being a separate function. So, what can you do in your first 100 days to set things off on the right track? Over the past decade we’ve helped dozens of leaders through their first 100 days. Based on our experience, augmented by in-depth interviews with a few of the most seasoned practitioners with which we have worked, we…
  • How to Market Test a New Idea

    Scott Anthony
    3 Sep 2014 | 5:00 am
    “So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the end of a meeting reviewing progress on a promising initiative to bring a new health service to apartment dwellers in crowded, emerging-market cities. A significant portion of customers who had been shown a brochure describing the service had expressed interest in it. But would they actually buy it?  To find out, the company decided to test market the service in three roughly comparable apartment complexes over a 90-day period. Before the test began, team members working on the idea had built a…
  • Why Would Amazon Want to Sell a Mobile Phone?

    Scott Anthony
    16 Jun 2014 | 12:06 pm
    If you believe the rumors, Amazon.com is going to enter the mobile phone business this week, with most pundits guessing that a mysterious video suggest that it will release a phone with novel 3-D viewing capabilities. There are obvious reasons for Amazon to be eying the category. The mobile phone industry is massive, with close to 2 billion devices shipped annually and total spending on wireless-related services of more than $1.6 trillion across the world. As mobile devices increasingly serve as the center of the consumer’s world, their importance to a range of companies is increasing. What…
  • No Innovation Is Immediately Profitable

    Scott Anthony
    13 Jun 2014 | 8:00 am
    The meeting was going swimmingly.  The team had spent the past two months formulating what it thought was a high-potential disruptive idea. Now it was asking the business unit’s top brass to invest a relatively modest sum to begin to commercialize the concept. Team members had researched the market thoroughly. They had made a compelling case:  The idea addressed an important need that customers cared about. It used a unique asset that gave the company a leg up over competitors. It employed a business model that would make it very difficult for the current market leader to respond. The…
  • The Industries Apple Could Disrupt Next

    Scott Anthony
    4 Jun 2014 | 10:00 am
    After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. Most pundits agreed on what was wrong — a lack of breakthrough innovation since the passing of founder Steve Jobs. But in our view, Apple faces a deeper problem: the industries most susceptible to its unique disruptive formula are just too small to meet its growth needs. Apple has seemingly served as an anomaly to the theory of disruptive innovation. After all, it grew from $7 billion in 2003 to $171 billion in 2013 by entering established (albeit still-emerging) markets with superior products…
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    HBR Blog Network - Harvard Business Review » Rita McGrath

  • To Make Better Decisions, Combine Datasets

    Rita McGrath
    4 Sep 2014 | 6:00 am
    A complicated system is somewhat like a complicated recipe. You know what the outcome will be because you understand what will cause what — combine a given number of ingredients together in a certain way, put them in the oven, and the results will be consistent as long as you repeat the same procedure each time. In a complex system, however, elements can potentially interact in different ways each time because they are interdependent. Take the airline control system—the outcomes it delivers vary tremendously by weather, equipment availability, time of day, and so on. So being able to…
  • Management’s Three Eras: A Brief History

    Rita McGrath
    30 Jul 2014 | 8:00 am
    Organization as machine – this imagery from our industrial past continues to cast a long shadow over the way we think about management today. It isn’t the only deeply-held and rarely examined notion that affects how organizations are run. Managers still assume that stability is the normal state of affairs and change is the unusual state (a point I particularly challenge in The End of Competitive Advantage). Organizations still emphasize exploitation of existing advantages, driving a short-term orientation that many bemoan. (Short-term thinking has been charged with no less than a chronic…
  • The Origins of Discovery-Driven Planning

    Rita McGrath
    29 May 2014 | 6:00 am
    When HBR asked us to write about the origins of discovery-driven planning, we had to laugh. It all started back in the mid-1990s, with Rita’s “flops” file – her collection of projects that had lost their parent company at least US$50 million. (Perfume from the people who make cheap plastic pens, anyone? How about vegetable-flavored Jello?) As we studied those failures, a pattern became clear to us. The projects were all being planned as if they were incremental innovations in a predictable setting: The assumption was that the organizations launching them had a rich platform of…
  • Research: Most Large Companies Can’t Maintain Their Revenue Streams

    Rita McGrath
    26 Dec 2013 | 6:00 am
    My research finds strong evidence that the majority of large companies do not successfully maintain their current revenue streams, let alone grow them over time. My “growth outliers” project looked at publicly traded firms with market capitalizations of greater than US 1 Billion as of 2009, using data from Capital IQ.  I found that in the period from 2000 to 2009, over half of the firms in the sample shrunk their revenue by 10% or more in at least one of those years, clear evidence of eroding competitive advantage. In that same study, there is also striking evidence of the rise of global…
  • The Pace of Technology Adoption is Speeding Up

    Rita McGrath
    25 Nov 2013 | 7:00 am
    Many people suggest that rates of new product introduction and adoption are speeding up, but is it really, across the board? The answer seems to be yes. An automobile industry trade consultant, for instance, observes that “Today, a typical automotive design cycle is approximately 24 to 36 months, which is much faster than the 60-month life cycle from five years ago.”  The chart below, created by Nicholas Felton of the New York Times, shows how long it took various categories of product, from electricity to the Internet, to achieve different penetration levels in US households.  It took…
 
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    Small Business Marketing Blog from Duct Tape Marketing

  • 7 Networking Tips for Shy People

    Guest Post
    19 Sep 2014 | 5:18 am
    7 Networking Tips for Shy People written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Ethan Robinson – Enjoy!  Photo credit: istock photo Networking is a challenge for shy people. If only they possessed that self-confidence to impress a crowd or charm people at “hello.” Whether you call yourself “shy,” “introverted,” or merely “quiet,” it is still possible for you to master the art of networking. Networking is not based on being outgoing: it’s…
  • Why Online Reviews Are Almost As Good As Actual Referrals

    Guest Post
    18 Sep 2014 | 7:16 am
    Why Online Reviews Are Almost As Good As Actual Referrals written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jason Keeler – Enjoy! As a business owner, there isn’t much better than a good referral. It shows that you’re doing something right, and that your customers think highly enough of you as a partner to tell other people in their circle about their great experience. Referral leads have a tremendously high closing percentage as well versus other cultivated…
  • 20 Free and Low Cost Tools for Everyday Productivity

    John Jantsch
    15 Sep 2014 | 4:10 am
    20 Free and Low Cost Tools for Everyday Productivity written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Every so often I sit back and take inventory of the tools I’m using with an eye on weeding some out and adding some in. Technology can be a tremendously useful thing when it comes to getting more productivity, but you must continually monitor what’s working and what’s not. Below are the twenty tools I rely on most for productivity in communications, marketing and collaboration. Workflowy – this is a simple outlining tool and I use it everyday…
  • Weekend Favs September Thirteen

    John Jantsch
    13 Sep 2014 | 4:49 am
    Weekend Favs September Thirteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: blmiers2 via photopin cc Good stuff I found this week: GifDeck – Interesting free tool turns Slideshare decks into animated…
  • Five Selling Mistakes that Cost You Marketing Dollars

    Guest Post
    12 Sep 2014 | 4:22 am
    Five Selling Mistakes that Cost You Marketing Dollars written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Mike Montague– Enjoy! Most businesses these days seem to take a sales or marketing approach to business development instead of a sales AND marketing approach. These common mistakes in sales can cost you marketing dollars and a lot of revenue from potential sales. If you are looking for a better return on your marketing budget, you might try looking at your sales…
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    Andy Sernovitz | Damn, I Wish I'd Thought of That!

  • Your talkers can say it better with a gift

    Andy Sernovitz
    19 Sep 2014 | 7:00 am
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell friends about them by giving them a discount code to share. If you give your customers a chance to do something nice for their friends, you give them a great opportunity to talk about you. But that’s not all. Tonx makes it even easier to share by…
  • 5 good reasons to work at GasPedal

    Andy Sernovitz
    18 Sep 2014 | 10:00 am
    My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. We’re looking for talented, passionate people to join our team in Austin and Chicago. Here are five reasons why we love working here — and why we think you will too: 1. Good Mission: Make real change by helping the good guys win. 2. Good Jobs: Do challenging, interesting, and satisfying work. 3. Good Workplace: Enjoy a healthy culture, sensible policies, and a personal life. 4. Good People: Work with hardworking, passionate team of people you’ll like. 5. Good Living: Earn nice pay at a…
  • Newsletter #1006: The “Problem Solved” Issue

    Andy Sernovitz
    18 Sep 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every once in a while, a product comes along that solves an issue everyone understands in a way that no one’s thought of yet. It’s the kind of stuff that’s so simple, yet so remarkable, it makes people say, “Damn! I wish I’d thought of that!” Here are three examples: 1. Shoe vending machines 2. A better butter knife 3. An easier way to unsubscribe 4. Check it…
  • Why do the most sophisticated marketers still use YouTube?

    Andy Sernovitz
    17 Sep 2014 | 7:00 am
    I noticed this video about a product launch for ExactTarget/Salesforce.com. It’s hosted on YouTube. Q: Why would one of the most sophisticated marketing tech companies put their videos on a free site like this? (I’m sure they have some super-duper video tool they can use.) A: For the same reason that people used to advertise in the Yellow Pages — that’s where the customer are. YouTube is where people are looking for video — so you get discoverability: People find your content. Put it on a private server, and nobody ever stumbles across it. More important —…
  • Kate Alini on BMW’s super-fan surprise and delight social media campaign

    Andy Sernovitz
    16 Sep 2014 | 10:00 am
    This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. BMW Social Media and Emerging Technologies Manager Kate Alini sat down with us to talk about an amazing case study she presented at our Member Meeting in Dallas. We’re proud to have had Kate as a member since 2013. For all of the loyal fans and fanatics big brand carmakers enjoy, they also have their fair share of criticism and skepticism — sometimes from those die-hard fans. That was what BMW faced as they prepared to…
 
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    Small Biz Survival

  • Bring your good news and we’ll make the Brag Basket together

    Small Biz Survival
    19 Sep 2014 | 4:55 am
    Bring what ever good news you have, and together we’ll make a brag basket. Photo (CC) by Vilseskogen on Flickr.    The Brag Basket is open! This one is for September 19-21, 2014. Bring your good news to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places How do you join in? Below this post is the comment section. Add your good news there. If you are reading this by email, just reply to the email with your good news. I’ll add it to…
  • Marketing After the Sale

    Glenn Muske
    18 Sep 2014 | 8:21 am
    Photo (CC) by Akuppa John Wigham, on Flickr I recently did a post for another blog, Power of Business. In it I discussed the fact that marketing is much more than making a sale. Marketing should happen early, be often and continuous. You must understand who your potential customer is, what motivates them, and be prepared to use all of the marketing tools available.  In addition, you must recognize what makes  them to be aware of your marketing efforts and, then, what motivates them to purchase. What was not discussed was how marketing should continue after the sale. The first reason to…
  • 5 Retail Holiday Tips for 2014

    Becky McCray
    15 Sep 2014 | 4:31 am
    Now’s the time to start planning your holiday displays. Don’t forget that Thanksgiving and Halloween will be here soon. Photo by Becky McCray.    In any retail business, the last quarter of the year may beat the entire rest of the year for sales. That’s enough reason to to pay extra attention to getting ready to make the most of it. Here are five of my ideas on how to get more people through your doors in the holidays. 1. Make sure you have what your customers want. All the promotion in the world won’t drive customers to a business that doesn’t offer what people…
  • Brag Basket supplies the good news

    Small Biz Survival
    12 Sep 2014 | 3:54 am
    You provide the good news, and we’ll tote it all in the Brag Basket.   The Brag Basket is open! This one is for September 12-14, 2014. Bring your good news to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places How do you join in? Below this post is the comment section. Add your good news there. If you are reading this by email, just reply to the email with your good news. I’ll add it to the comments. Don’t like to brag? Just…
  • How SeaTurtle Sports found their Small Town Advantage

    Small Biz Survival
    9 Sep 2014 | 3:34 am
    One of the goals of SeaTurtle Sports was to get more people interacting and playing together in the real world “offline.” Photo used by permission.   Guest Post by SeaTurtle Sports Co-founder Allen Bell and Allison Goldman, Director of SeaTurtle Sports Allen and Jeanne Bell launched SeaTurtle Sports in New Orleans, Louisiana, in 2003 to design and manufacture premium beach and backyard games. As its founders, we observed a lack of new ideas in the category and what we felt was an unhealthy shift away from traditional “offline” interaction among family and friends. In…
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    Marketing Practice

  • Zorrik 88 : Why this great product is not promoted?

    Harish B
    13 Sep 2014 | 11:42 pm
    Brand : Zorrik 88Company : PidiliteBrand analysis count : #549There are some very useful products in the market which has great usefulness  and potential but seldom promoted by the brand owners. Zorrik 88 is one such product from Pidilite. I have neither heard of this brand before nor remember seeing any ad. I came across this brand when suggested by a hardware store.I faced a nagging problem of a rusty and squeaky garage gate. Come rainy season,the gate become rusty and the wheels stuck. Putting lubricating oils seldom gave relief.Then one hardware store suggested Zorrik 88. The pack of…
  • Brand Update : Axe finally respond to competition through Axe Signature

    Harish B
    9 Sep 2014 | 10:09 am
    So finally a response from HUL to competition. After being relegated to No.3 in the deo market by Fogg and Wildstone, Axe finally launched its answer to the competition- Axe Signature Collection Deo.It was surprising that HUL which is supposedly the best marketing machine in India took so long to respond to competition. Its almost a replay of the Nirma- Surf episode where the market leader was slow in responding to local competition eventually to find itself dethroned as  the market leader. HUL (in my opinion ) was very slow in reacting to Fogg's entry into the market with the No-Gas…
  • RIP Accent ( 1999-2013) Reborn Xcent (2014)

    Harish B
    5 Sep 2014 | 12:20 am
    Brand : XcentCompany : HyundaiBrand Analysis  : # 548While there are many conflicting views about re-birth in the human world, the brand-world is full of brands dying and getting re-born in another avatar. One such case is Hyundai Accent. The once best selling sedan from Hyundai died in 2013 when sagging sales prompted the company to pull the plug on one of the most successful automobile brands in India. In 2014, Hyundai launched its first sub 4 meter sedan Xcent. The similarity in the brand name cannot be wished away as a mere coincidence. The company wants to continue Accent's…
  • Brand funda : Elasticity of Brand

    Harish B
    30 Aug 2014 | 9:31 am
    Article Review : What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation Journal of Marketing Vol. 74 (May 2010), 80–92 ( Link) In this very deeply research article the authors examine why some brands are more elastic than others. Here the authors describe elasticity as the ability of the brand to extend to other categoriesResearch suggest that brand extension success depend very much on the extension fit.That is whether the extensions fit the perception of consumers about the parent brand.The more elastic the brand is when the…
  • Layer'r Shot Deo : Pure Fragrance, Nothing Else

    Harish B
    17 Aug 2014 | 10:00 am
    Brand : Layer'rCompany : Adjavis Venture Ltd (AVL)Brand Analysis Count : # 547Layer'r was launched in 2013 by AVL which was founded by Mr Devandra Patil. Mr Patil was a co-founder of Paras Pharmaceuticals and later the brothers of Paras decided to start on their own after selling Paras to Reckitt.One of the brothers, Darshan Patel started the Fogg brand under the company Vini Cosmetics which recently became the market leader in the deo category. Devendra Patel entered the deo market with two brands- Layer'r Shot for men and Wottagirl for women.In the highly cluttered market for deos, the…
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    Mobile Marketing Watch

  • Social Media Myth Busters: AOL and Converto Separate Advertising Fact from Fiction

    J. Barton
    19 Sep 2014 | 7:00 am
    Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?) “It’s a question many have been trying to answer over the past several years, while the social media advertising industry continues to grow at an impressive clip,” said AOL in a blog about its recent study. “eMarketer estimates that spending on social media ads will hit $6.6 billion in the US this year, growing more than 46 percent from 2013.” AOL acknowledged that there’s no dearth of consumer studies on the topic, not a few of which suggest that social advertising…
  • Unilever UK Launches Innovative Interactive Mobile Marketing For Gold from Flora

    Michael Essany
    19 Sep 2014 | 6:45 am
    Unilever UK is not alone in its desire to find innovative new methods of mobile marketing. In a groundbreaking new campaign, Unilever has partnered with Future Ad Labs to create a touch-based mobile marketing campaign for their client Gold from Flora. With approximately 50% of all UK adults owning tablets, interactive ads that go beyond videos is a must. The “fun-filled” new ad allows viewers to drag and drop a sunflower into a blender to watch while it transforms into Gold from Flora. The ad is short and sweet, and complemented by fun graphics and animation. While the message is…
  • Budweiser Tests Social Media Based Promotion Redemption

    ChristaH
    19 Sep 2014 | 6:30 am
    Have you ever wished you could buy your friend drink, even if you are not at the same bar or restaurant—or even the same city? With the two new promotions being tested by Budweiser, you can do just that. According to Mobile Commerce Daily, the promotions titled “Buds for Buds” and “Bud Light Birthday” allow friends to buy one another a beer through Facebook. Once the recipient goes to a bar, they simply let the bartender know that they are paying for their Budweiser with a voucher that must be presented on their mobile device. Currently this Facebook promotion is only available in…
  • Mobile Marketing: The Week in Review

    Michael Essany
    19 Sep 2014 | 6:15 am
    In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Good News for Mobile Marketers: Location Accuracy is Improving Here’s some good news for mobile marketers and advertisers to kick off your Tuesday. Thinknear by Telenav has just published the results of its second Location Score Index, an initiative that aims to measure the accuracy of location data used in mobile advertising campaigns. Apple: iPhone 6 is an Overnight Blockbuster We were told unprecedented consumer demand would soon be apparent for Apple’s iPhone…
  • iPhone 6 Delay in China Won’t Be Avoided

    MikeR
    19 Sep 2014 | 6:00 am
    This morning, as millions of new iPhone 6 and iPhone 6 Plus owners unbox their goods in the  U.S., Canada, United Kingdom, Japan, Hong Kong, Singapore, Australia, France, Germany, and Puerto Rico, one nation remains glaringly absent from the list of first-wave countries to get Apple’s new flagship smartphone. Despite Apple’s hopes of promptly bringing iPhone 6 to market in China as soon as the device launches, strong regulatory hurdles proved too much of a barrier to swift entry for Apple’s newest smartphone. “Apple on Thursday received regulatory approval for the…
 
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    Branding Strategy Insider

  • Transaction Mode: Danger For Brands

    Mark Di Somma
    18 Sep 2014 | 12:10 am
    The response by airlines to customers’ demands for lower and lower fares has been to do exactly that, lower seat costs, but at the same time to strip more and more of what is included in the fare out of the price. This process – referred to by Time as “the unbundled skies” – points to a business model that I see becoming more prevalent, and not just in the heavens, as price-sensitive brands lower entry points in order to get customers to commit, and then use “upgrades” to restore margin and, according to the article, add another 50% or so to the real price. Pay less, get less.
  • Brand Strategy: The Alternative To FREE

    Mark Di Somma
    17 Sep 2014 | 7:10 am
    I have a major problem with the free model. To me, it’s misleading – and the reason why is that it’s based on a false premise: that if you offer goods for free, people will in time upgrade to the paid model. I see why people are tempted to go down this track. It’s easy to see free as a simple way to open the jaws of the funnel. Free gets you awareness and therefore volume, the thinking goes. And there is an implication given by some that you can then trust the conversion process to secure enough sales off that added volume to make the give-away worth it. Easy too to believe, as you…
  • 7 Keys To Ingredient Brand Success

    Brad VanAuken The Blake Project
    16 Sep 2014 | 12:10 am
    An ingredient brand is a well-known brand with well-known qualities that is included as a component or feature of another brand or product to enhance perceptions and the marketability of that brand or product. The ingredient brand calls out unique features or performance and is often used to increase the acceptance of a product or brand that is using a new technology identified by the ingredient brand. Following are some examples of ingredient brands: Android Bluetooth Cinnabon Dolby Digital Plus a touch of Downy Gore-Tex HEMI (Dodge) Hybrid Synergy Drive Intel Inside NutraSweet OnStar…
  • How To Get The Marketing Budget You Need

    Mark Ritson
    15 Sep 2014 | 12:10 am
    This is the time of year when many marketing departments decide how their particular share of the industry’s enormous marketing spend will be applied in the following year. In practice this means senior marketers make predictions for the coming year, perform an objective review of the performance of the previous year’s expenditure and then finally allocate their spend across their chosen marketing investments. The vast majority of firms still use a top-down budgeting system. Senior managers decide on the total marketing budget for the year and leave marketing to allocate it…
  • Evaluating City Mottos, Taglines And Slogans

    Brad VanAuken The Blake Project
    12 Sep 2014 | 12:10 am
    For years, I have lamented the lack of marketing savvy used in developing city and town mottos, taglines and slogans. A very small portion of these are effective in highlighting their municipalities’ unique value propositions. Most sound good but say nothing. Some actually make you want to stay away. Others are just downright inane. Here are a sampling of municipality mottos, taglines and slogans – the good, the bad and the ugly. Effective (they allude to a unique quality or benefit): Las Vegas: “What Happens in Vegas, Stays in Vegas” New York, N.Y.: “The City That Never Sleeps”…
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    IttyBiz

  • It’s Freebie Friday! How to Get Great Testimonials

    Naomi Dunford
    19 Sep 2014 | 3:35 pm
    To celebrate my love of alliteration, this Friday is “Freebie Friday.” What is the freebie, you ask? One of the modules from our launch class (BIG LAUNCH), which we’ll be re-opening in late December. Since December is a long way away, and I want my alliteration now, let the freebies begin! We’ll send out more over the next few months so that you can learn something new (pretty much) each week about increasing sales and conversion, and get a feel for if you’d like to join the BIG LAUNCH class this year. To give you some context, the freebies will be a selection of…
  • What Should You Wear To Work?

    Naomi Dunford
    17 Sep 2014 | 6:00 pm
    Last year, we implemented a dress code at the office. (OK, I implemented a dress code at the office. Plural is probably not appropriate here.) I implemented a dress code and it had some cool effects and every now and again I think about writing an article about it. Then I read this article about what entrepreneurs should wear to work – and of course, as we all know, you’re only an entrepreneur when you are under 30 and attempting to sell software in California – and I thought, you know? Perhaps now is the time. Because dressing up has provided values I couldn’t have expected…
  • Let’s All Pretend The Internet Doesn’t Exist

    Naomi Dunford
    16 Sep 2014 | 8:17 pm
    Woody Allen famously said, “Eighty percent of success is showing up.” That’s probably true. But when it comes to your ittybiz, the other twenty percent probably includes things like… doing what you do, competently, and also asking people for money in exchange for your goods or services. This last twenty percent is what seems to get a lot of people. They get caught up spending almost all of their time in the “showing up everywhere” arena. They set up their metaphorical shop, they hang out with people and make small talk, and they wait for the money to roll in.
  • 6 Remedial Rules For A Respectable Looking Blog

    Naomi Dunford
    28 Aug 2014 | 7:12 pm
    So, recently we posted the 6 unbreakable rules for contact pages. There was the threat of death, and also a kitten. Some time before that, we posted an idea of what to do if you don’t want to blog. This piece was borne of me being sick, and sad that the state of blogging is not what it once was. Well, I’m sick again. This time it was my fault. I broke a cardinal rule, which is: When the question is, “That should be okay to eat still, right?” the answer is NO. I ate something knowing full well I was taking my life into my hands, with predictable results. That leads me,…
  • What To Put On Your Contact Page: 6 Unbreakable Rules to Avoid Certain Death

    Naomi Dunford
    21 Aug 2014 | 9:45 pm
    The Contact page seems like such a simple little thing, doesn’t it? You wouldn’t think that certain death was even a possibility. Well! Aren’t you glad you read IttyBiz? Let’s discuss. We’ll start with the basics. Do you have a website? If so, does it have a Contact page? If so, please go to your Contact page now and read it. Go. Now. This will wait. The internet lasts forever. I will quietly hum in your absence. Ok. You’re back. Good. Now, I want you to think of the most exciting person or entity that could ever visit your website. Perhaps it’s the…
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    All You Need Is A Good Idea!

  • I have no idea what this is selling. But I love it.

    Jay H. Heyman
    18 Sep 2014 | 7:25 am
    (Photo credit: Wikipedia) Maybe it’s selling black jackets? Or perhaps choral music? Or is it because I am the father of two girls that I don’t care what it’s selling? Because in 46 seconds this video has the emotional impact of the entire Sleepless in Seattle movie. Why it has fewer than 700 views is hard for me to understand, but my legions of reader will soon dramatically increase that number.  It is totally visual, so no worries if you don’t understand a word. (Turns out, a German DIY company, Hornbach, recently released this spot, so I guess they’re selling house paint. ) If…
  • Sorry, this ad showed me nothing

    Jay H. Heyman
    15 Sep 2014 | 7:38 am
    Every once in a while I come across an ad that is so good I can’t wait to share it with you. And then there are the ones that I want to share because I just don’t get it, like the one above for Extra gum. I simply don’t understand what they are trying to say. Well, that’s not totally accurate. I assume that the message is that the gum is long lasting. But you almost have to intuit that thought, because it surely is not communicated in the ad. Not in the headline, not in the slogan, not in the visual. Though admittedly that thought is referenced in the single line of copy,…
  • Broccoli, cilantro and chopped liver

    Jay H. Heyman
    11 Sep 2014 | 7:20 am
    Chopped liver, decorated with mushrooms and carrots. (Photo credit: Wikipedia) What do all the foods above have in common? They each are polarizing tastes; some love ‘em, some hate ‘em. But few feel neutral about them. (As a wise sage said, long ago, “It was a brave man who first ate an oyster.”) I am food fortunate enough that I will eat most foods, though I have never developed a taste for tripe. But at least I have tried it, so I don’t just think that perhaps I will not enjoy it. I know I do not like it.  “The point is to be willing to try things that are unfamiliar.” That…
  • Nothing like a bookbook

    Jay H. Heyman
    8 Sep 2014 | 7:10 am
    (Photo credit: Wikipedia) So I said to myself, “You have been embedding a lot of videos in your blog lately. Cut it out.” And then I saw this video from Ikea, and like a one-week old New Year’s resolution, my determination disappeared. Take a look at this spoof of modern technological advancements, and no matter your previous feelings about Ikea, you will be jealous and awed. As I was.
  • Honda does it again

    Jay H. Heyman
    4 Sep 2014 | 7:16 am
    (Photo credit: Wikipedia) Years ago Honda did a classic video, as a car appeared to assemble itself, a la Rube Goldberg. The creativity and imagination of those who do these spots for Honda is very impressive. As is this spot, slightly over a year old, but one that has just come to my attention. And I am bringing it to yours. It visualizes the inventiveness and curiosity of Honda engineers. As Einstein said, “Logic will get you from A to B. Imagination will take you everywhere.” Got the idea?
 
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    Starting Your Own Business with Erica Douglass

  • Why “Charge Less” is Almost Always the Wrong Advice

    Erica
    15 Sep 2014 | 12:47 pm
    When I decided to become a coach in July, I sought out several experienced coaches for advice. After all, if I was going to make this my new business, I wanted to know what to do–and what not to do–to make my business successful! One coach I spoke to advised me, “Charge less so you can build up a client base.” At the time, I had an almost visceral reaction to it. I replied, “No, I’m going to charge more.” She looked at me with surprise. “Charge less so you can build up a client base.” It’s seductively simple advice that, no matter…
  • Ask Erica: “Why Did You Decide to Coach Full-Time?”

    Erica
    1 Sep 2014 | 3:23 am
    In mid-July, I announced my new direction: coaching successful entrepreneurs full-time. By far, the most popular question I’ve gotten is “Why did you decide to coach full-time?” The answer, while simple, took me a while to get to. If you’re feeling stuck on your current path, keep reading, as the conclusion I came to (and how I figured it out) may help you, as well! The Question That Changed Everything The most motivating factor in my new career path as a CEO coach is contained within my answer to this question: “What’s the most exciting moment you’ve…
  • My Experience at YC Hacks (Y Combinator’s First Hackathon)

    Erica
    11 Aug 2014 | 1:36 pm
    I wasn’t quite sure what to expect. At 33 years old, I knew I’d probably be older than the vast majority of the 400+ people attending Y Combinator’s first YC Hacks hackathon. But other than that, I didn’t have many expectations. YC Hacks was my first real hackathon. Many years ago, I went to the first SuperHappyDevHouse (and then 19 out of the first 20 of them), but I never had built and launched a web app in a weekend. Even though I’ve held down full-time jobs as a developer, I still have trouble telling people “I’m a developer.” I’m not…
  • How I Helped Ramit Sethi Break Through Barriers and Earn Millions of Dollars

    Erica
    15 Jul 2014 | 3:55 pm
    This post could potentially help you create the next huge online business. I’ll get into that more below, but first, since you’ve been asking, here’s what happened in the aftermath of my last blog post! It’s been 2 1/2 months since I shared the story of my startup failing here on my blog. And I’m happy to announce I can now share the epilogue to that story: After I wrote the post, Whoosh Traffic was acquired by another local Austin company, OwnLocal. OwnLocal, as our largest customer, had significant interest in the technology behind what we’d built, and…
  • Dear Investors, My Company Failed and We Lost All Your Money. Here’s What Happened.

    Erica
    30 Apr 2014 | 12:54 pm
    Something wasn’t right, and I couldn’t put my finger on exactly what it was. On the surface, it seemed like I had the best life. A popular blog with millions of readers. The perfect relationship with Brian, the most adoring fiance in the universe. A great set of supportive friends and a nice social standing in Austin, TX. And, last but not least, an awesome company, making marketing software, with a great team, that was making money and (finally!) shipping products. Yet something lurked just beneath the surface. It would come out at awkward times, like 3AM, when I would wake up…
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    Bplans Blog

  • 35 Ways to Fund Your Small Business

    Angelique O'Rourke
    19 Sep 2014 | 6:00 am
    When it comes to funding, there isn’t a one size fits all approach. Depending on where you’re at in your business, what type of funding and the amount you need, where you’ll look can vary widely. We’ve compiled a list from a variety of places to help you research and narrow down the options that... The post 35 Ways to Fund Your Small Business appeared first on Bplans Blog. [Click the title above to read more and comment]
  • Do You Have What It Takes to Provide Stand-out Customer Service?

    Candice Landau
    18 Sep 2014 | 7:30 am
    Almost all businesses have a customer-facing aspect to them. Restaurants have waiters and cashiers. Boutiques have shop assistants. Software companies have project managers, sales people, and sometimes whole customer service departments. Even B2B companies need a point-of-contact to provide solutions. Often, these employees will mean the difference between a company that is perceived in a... The post Do You Have What It Takes to Provide Stand-out Customer Service? appeared first on Bplans Blog. [Click the title above to read more and comment]
  • Could Bitcoin Fund Your Business?

    Nick Chowdrey
    18 Sep 2014 | 6:00 am
    Bitcoin is slowly but surely nosing its way into the mainstream world of business. About a year ago, it was only accepted by a handful of hipster coffee shops and a few artisanal food trucks. Today, huge websites like Overstock and Expedia have hopped on the boat—and the list is always growing.  A constant hum... The post Could Bitcoin Fund Your Business? appeared first on Bplans Blog. [Click the title above to read more and comment]
  • How to Lose an Employee in 10 Days [with Video]

    Caroline Cummings
    17 Sep 2014 | 1:30 pm
    For our latest webinar, we discussed “How to Lose an Employee in 10 Days,” outlining major mistakes an entrepreneur or CEO should avoid if they want to hold onto valuable employees. I was joined in this webinar by Matt Rissell, the CEO of TSheets Time Tracking. If you’re not familiar with TSheets, they are a... The post How to Lose an Employee in 10 Days [with Video] appeared first on Bplans Blog. [Click the title above to read more and comment]
  • 9 Metrics Every Entrepreneur Should Know about Their Business Offhand

    Scott Gerber
    17 Sep 2014 | 6:00 am
    There’s no excuse for not knowing how much money you are taking in, or how many people have purchased your product. Yet you might be surprised how easily business owners are stumped by questions like these. That’s why we asked nine members from Young Entrepreneur Council (YEC) what metrics all founders should be aware of—always. Here’s what they had to say: 1. Cash on... The post 9 Metrics Every Entrepreneur Should Know about Their Business Offhand appeared first on Bplans... [Click the title above to read more and comment]
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    SiliconBeat

  • Can Cupertino’s Electric Vehicle Parade make the Guinness Book of World Records?

    Dana Hull
    19 Sep 2014 | 9:02 pm
    Looking for something fun to do this weekend? Head to Cupertino for the SAP World Record Electric Vehicle Parade. That’s right. EV enthusiasts will attempt the largest number of electric...
  • Mark Hurd on being Oracle’s co-CEO and not looking back

    Michelle Quinn
    19 Sep 2014 | 2:23 pm
    “It’s a team,” said Mark Hurd, Oracle’s new co-chief executive, in an interview Friday about his working relationship with his fellow co-CEO Safra Catz and the company’s...
  • What’s next for Yahoo after Alibaba IPO?

    Levi Sumagaysay
    19 Sep 2014 | 11:04 am
    Alibaba shares are up, Yahoo shares are down. How is Yahoo — which owns nearly a quarter of Alibaba — being affected by Alibaba’s IPO today? In the run-up to the Alibaba IPO and Yahoo’s...
  • On topic: Tech news to know now

    Levi Sumagaysay
    19 Sep 2014 | 9:53 am
    Once again, we’ve got your tech news links right here. Well, that didn’t take long. Google announces that its next-generation Android OS will have encryption turned on by default, just...
  • Quoted: Alibaba’s Jack Ma looks back

    Levi Sumagaysay
    19 Sep 2014 | 9:17 am
    “Fifteen years ago I only earned, like, $20 a month.” — Jack Ma, chairman of Alibaba, which began trading today on Wall Street and is now worth about $230 billion. Ma told CNBC he got his...
 
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    BizSugar / Published News

  • What are the Six Most Important Skills of Leadership and Management?

    CorporateCoachG
    19 Sep 2014 | 7:04 am
    Sometimes, the principles of Leadership and management can seem complex. But they needn't be. If we organise our thoughts, what used to be complex can suddenly seem clear. It is all a question of working out the proper hierarchy. We need to take the most important issues first. So we22 Vote(s)
  • Franchisors: Get More Organized

    franpro
    19 Sep 2014 | 6:33 am
    Business moves faster than the speed of light, so everything you can do to shave precious minutes off your work can improve your franchise's bottom line and allow you to expand your business. That's right: You'll be able to sell more new franchises if you can find a way to be more organized.19 Vote(s)
  • The Kumbaya Myth Of Social Media

    cegeland
    19 Sep 2014 | 6:24 am
    Businesses are so focused on creating relationships, acquiring likes and followers and brand awareness that the forget that what truly matters is results.20 Vote(s)
  • A New Twitter Buy Button is Currently Being Tested

    stillwagon428
    19 Sep 2014 | 6:18 am
    Following a path also being blazed by Facebook, a new Twitter Buy button is currently in testing. Twitter says it is partnering with companies like Fancy, Gumroad, MusicToday, and Stripe to implement the Buy button into Tweets.19 Vote(s)
  • How To Build Your Email List Through Smart Guest Blogging

    adamjayc
    19 Sep 2014 | 6:04 am
    When it comes to growing your blog, one of the most effective and reliable methods is to utilize your opt-in list. Your list is a valuable source of targeted readers. They are people who have willingly put their trust in you and they already like what you have to say. Growing your list sho22 Vote(s)
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    Venture Hacks

  • How to be an angel investor, Part 3

    Nivi
    11 Sep 2014 | 10:08 am
    This guest post is by Tyler Willis, an entrepreneur and angel investor. You can learn more about him on AngelList. For several interesting macro-economic reasons [1], more and more people are becoming angel investors. This is a good thing – it allows more investors to participate in a high-growth (but high-risk) area of our economy. That said, investing in private companies is very different from investing in public companies. People who are just getting started in angel investing should get comfortable with the inherent risks and learn the strategies required to be successful angel…
  • Designers at AngelList

    Nivi
    1 Nov 2013 | 9:16 am
    Must be a 1-(wo)man startup. Must code. Must write good copy. Must be passionate about solving problems for our customers, not “designing.” Must fix other people’s designs and front-end code on production (people ship whenever they want). Must help our 1-(wo)man startups with their design problems. Must force your help on them when needed. Must take the words of our founders/whomever straight to mocks without worrying about whether we’re going to build it. Make the mocks, then start evaluating the idea. Pivot it when necessary (always).
  • AngelList new employee reading list

    Nivi
    26 Oct 2013 | 10:02 am
    I do the onboarding for all new AngelList team members. Part of it is asking them to read the following (many candidates have read these before they even come in for an interview). Culture Startups are here to save the world Things we care about at AngelList Doing the wrong things the right way Execution Ask forgiveness, not permission 1-(wo)man startups No email at AngelList 6-year vesting Customer service Internal 360 Review (redacted) Company Strategy (you wish) Internal Github engineering wikis AngelList Twitter Favorites Writings that have influenced us Engineering Management by Yishan…
  • Things we care about at AngelList

    Nivi
    11 Oct 2013 | 5:11 pm
    We care about: Eliminating frictions so startups can change the world Connecting startups with their ideal partners, on the best terms, fast Building tools for investors to help startups Telling startups and investors what we would want to know in their shoes Building products that scale, instead of manual processes or throwing bodies at the problem Having team members work on things they’re excited about, rather than what we think is important Some things we try to care about at AngelList. Learn More: Startups are here to save the world, The entrepreneurial age and No tradeoff between…
  • How much traction do I need to raise money?

    Nivi
    23 Apr 2013 | 11:23 am
    How much traction do you need to raise $1M? AngelList’s Ash Fontana has the answer on TechCrunch: Read the post for details and also see these comments by me, Michael Wolfe, and Shallaba.
 
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    Chief Home Officer Home Office, Home-Based Business, Remote Work, Telework & Cloud Computing

  • Spartan No Longer: Road Tripping Tech With a Battle-Hardened Shell

    Jeff Zbar
    1 Sep 2014 | 5:56 am
    Anyone who’s followed this home office, home-based business and road warrior / teleworker blog knows the Chief Home Officer has gone hardcore minimalist in recent years. The laptop bag went from carrying every possible tech accessory to a pared-down, Spartan approach that reduces clutter, weight and mental detritus. That’s even been the case with my smartphone case. In January, I switched to and reviewed the Q Card Case for my iPhone 4S. With my driver’s license and a couple of credit cards in the built-in sleeve, my traditional wallet was a thing of the past. But as I…
  • Road Trippin’ ‘Necessities’ Redefined: Booze, Food, Aux Power Take Equal Rank

    Jeff Zbar
    30 Aug 2014 | 6:58 pm
    If you were headed out to an event where provisions are a great unknown, what necessities would you deem essential? Clothing, a few toiletries, food and drink – even spirits. Of course. What about electricity? In modern culture, where the smart phone is as important to many as having access to a stocked ATM or one’s right arm, a long day of tweeting, Facebooking and shooting photos and videos could drain a device’s battery in no time. Thus, power is critical. Enter the PowerPak Xtreme. Called “the tank” by its manufacturer, New Trend, the battery power source…
  • Living Like a First-Time Dead Head: A Boomer’s Down’n'Dirty Guide to Surviving Four Days Tenting at the LOCKN’ Festival

    Jeff Zbar
    30 Aug 2014 | 6:04 pm
    Get a first-person glimpse at the annual LOCKN’ Music Festival and what it takes for a suburban baby boomer to live like a veteran festival goer. Join a jam-band music lover and tech columnist at his first festival as he discovers how to survive four days in a tent and life amid the painted and dancing throngs. With a little technology, some online search, copious provisions from Costco, and the insights of fellow festival goers, we learn how to enjoy the festival lifestyle in what could be the start of a new pastime. Sorry, Dear Wife, you can have Celine and Barbra. I’ll be…
  • A Beginner’s Guide to Car Camping at a Music Festival

    Jeff Zbar
    25 Aug 2014 | 5:31 pm
    First thing I did when I learned the stars had aligned and I would be heading to the LOCKN’ Music Festival in Arrington, Virginia, in early September, was check the line-up. Man, my first festival would be a doozie – The Allman Brothers band (on their farewell tour, no less), Tom Petty and the Heartbreakers, the Chris Robinson Brotherhood, Umphrey’s McGhee, and a host of other acts would be playing over four days. Image courtesy www.festivalsurvivalguide.com Almost as exciting, though, is that I would be camping for four nights. It had been years since I hiked and camped…
  • Small, Home-Based Business Work and the Flux Capacitor: 4 Tips to Surviving Change

    Jeff Zbar
    18 Aug 2014 | 12:12 pm
    After 25 years as a South Florida freelance corporate copywriter and journalist for national magazines and websites, you’d think I would have installed a flux capacitor in my home-based writing and editorial consulting business. You may know it as the little device from the Back to the Future franchise which empowered time travel. But it has so many more uses than just Dr. Emmett Brown’s DeLorean time machine. According to Uncyclopedia, the flux capacitor is a failsafe device to ensure failure of something other than that which you’d want to fail. Or something like that. It’s a bit…
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    Small Biz Daily

  • Reading List 9.19.14

    Rieva Lesonsky
    19 Sep 2014 | 12:01 pm
    By Rieva Lesonsky The life of a business owner is a busy one. If I had my way, days would be 30 hours long—and there’d be, like the Beatles sang: “8 days a week.” But there aren’t. So to help you stay on top of important small business news, information and advice essential to running your business, here’s my weekly Reading List. If you have articles you’d like to share, get them to me by end of day Wednesday every week. Best Practices Best accounting tools for your small business. 6 steps to growing a full-time small business Save money & boost productivity by going mobile…
  • 9 Things Entrepreneurs Should Know

    Rieva Lesonsky
    19 Sep 2014 | 3:00 am
    By Rieva Lesonsky 1. Accentuating the Positive Hiscox, an insurance provider for small businesses, just released its annual DNA of an Entrepreneur study, which finds most American entrepreneurs owners embracing their inner Pollyannas. More than half of all small business owners are optimistic about the coming year, possibly because 50 percent experienced revenue growth in the past year and 57 percent attracted new customers. Innovation is a little slower to develop, apparently, as only 22 percent of entrepreneurs developed a new product or service in the last year. But (I told you they’re…
  • Happy 50th Birthday, SCORE!

    Rieva Lesonsky
    18 Sep 2014 | 12:01 pm
    By Cliff Ennico [From a keynote speech given by the author last week to Connecticut’s assembled SCORE chapters at Gateway Community College in New Haven, Connecticut] Fifty years ago, the U.S. Congress did something smart for America (yes, it does happen sometimes). It authorized the creation of a volunteer organization called S.C.O.R.E. (the letters initially stood for “Service Corps of Retired Executives”) under the umbrella of the U.S. Small Business Administration. The idea was that struggling small business owners needed information, education and coaching in order to survive.
  • Turning a Passion Into a Business

    Rieva Lesonsky
    18 Sep 2014 | 3:00 am
    By Sam Langer When I was 24 I realized that I needed to make a change; a risk to start my own business.  I received a bachelor’s degree in finance and operations management from Indiana University in 2012 and got a job working as a project sports planner for ESPN right out of college, but discovered I was more passionate about fitness than my job. I always found time for the gym and enjoyed training colleagues and my bosses on the side. My parents were on vacation and met a fitness entrepreneur in the buffet line.  His name was Josh York and he started a franchise called GYMGUYZ.  The…
  • 3 Simple Social Media Strategies to See Real Results in 2014

    Rieva Lesonsky
    17 Sep 2014 | 12:01 pm
    By Corey Perlman (Excerpt from Corey’s new book: Social Media Overload!) With social media, if you’re not generating new leads or building stronger relationships with existing customers, then it’s just a hobby. And it you’re like me, the last thing you need is a new hobby. This article will offer three ways for your business to see improved results with your social media efforts. 1. Fish where the fish are. Where are your customers and potential customers spending time online? Are they active on Twitter? If not, why should you be? You don’t have to be on all social media sites.
 
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    Lip-Sticking

  • What will your verse be? #theworldneedsart #artneedsyou

    Yvonne
    28 Aug 2014 | 11:08 am
    The non-profit organization Art as Action means a LOT to me. I've been on the board for 2 years and counting. While I don't perform, my daughter and granddaughter do. They embody the concept of Artivism, which is to perform in support of community, to share something bigger than the individual. This organization is focused on people, and the concept that art is fundamentally a part of the human condition. We believe: the world needs ART. Art needs YOU See below: ART as ACTION nurtures & cultivates a wide range of Artivists including:  People with Parkinson's Disease who uncover their…
  • STOP Making These Writing Mistakes

    Yvonne
    25 Aug 2014 | 4:30 am
    Post by Blog Manager Robbi Hess Oh the misteaks we've scene! (Please tell me you see the mistakes in that prior sentence!) I'm not certain whether it's the texting generation or pure laziness, but the mistakes I see in the daily missives I receive make me cringe -- especially when they come from #womenofdistinction for whom I have great respect. Here are five mistakes you should be aware of and eradicate from your writing: You type and then simply hit, "send." Whoops, did you even give your email a once-over? If you haven't had enough coffee before you hit reply all you may be sending along a…
  • #nevergiveup #womanofdistinction Woman of Distinction

    Yvonne
    21 Aug 2014 | 11:17 am
    Yes I have tattoos. Yes I am pursuing my dreams of becoming a model... I have been told on several occasions that everything about me is perfect for modeling if only I didn't have those tattoos ... I've honestly thought about removing them to advance ... I have put each and every one of these beautiful tattoos on my body for a reason. Most of them are reminders ... visual tokens that show me how far I have come in this life ... I have spent years perfecting the art of loving myself fully and I have decided to not comprise who i am because my style doesn't for into the category mold of…
  • #WomenofWIPIN - Women in the Pet Industry Rock!

    Yvonne
    18 Aug 2014 | 9:15 am
    by Yvonne DiVita The women of WIPIN rock big time! WIPIN is Women in the Pet Industry. I am a member. A proud member. This past weekend I experienced such profound acceptance by a large group of business women, it made me glad to be alive. Over and over, at the WIPIN conference in Portland, OR, women were saying, "Everyone here is so friendly! I am amazed by how giving they all are!" That's the catch-phrase of the weekend... Giving. The conference itself was about Growing. But we don't grow until we GIVE, isn't that true? Each woman brought a unique set of ideas with her. Each woman was an…
  • Creating Fresh Website And Blog Content: 3 Ways

    Yvonne
    18 Aug 2014 | 4:00 am
    Post by Blog Manager Robbi Hess Does the idea of the "blank screen" make you cringe? It does for many entrepreneurs. After all, you're an expert in your business niche and that niche may not be writing. If you endeavor to write your own blog posts, here are three ways you can create content that will intrigue and enchant your readers: Use photos podcasts or video. As many blog sites to, host a "Wordless" day. As in a "Wordless Wednesday" in which you ask your readers to simply submit a photo under a stated theme. "Relaxation at home" for example could prompt your readers to send photos of…
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    OnStartups

  • Startup Traction Starts With The Right Goal. How To Get It Right.

    28 Aug 2014 | 8:01 am
    Without traction -- sustainable customer growth -- your startup will languish or die. As such, traction should always be top of mind. To focus your traction efforts, you need a traction goal to work towards. Example goals are 1,000 new users, 100 new customers or 10% market share. The right goal for you depends on your business. It should  be chosen carefully and align with your company's next inflection point. When you reach this goal, what will change significantly? Perhaps you’d be profitable, be able to raise money, or become the market leader. The importance of choosing the…
  • The 7 Speakers Even This Introvert Will Go See At INBOUND 14

    31 Jul 2014 | 11:57 am
    I’m an introvert at heart. That means I don't draw energy from being around people and definitely don't crave it.  So I usually spend more time in twitter discussions and inbound.org AMAs than face-to-face conversations. As you can imagine, events tend to inspire some anxiety in me. Whether I’m at a conference as an attendee or as a speaker, thousands of humans in one place usually sends me running in the other direction. But, some events are worth standing in place for. At the Business of Software conference each year, I camp out at the venue before and after my talk to…
  • The Gentle and Visual Guide to Startup Marketing

    8 Jul 2014 | 9:00 am
    There are two things in my professional life that I'm passionate about. 1.  Startups.  I love startups.  It's an obsession.  I've started three companies, angel invested in over 50 and (hopefully) helped thousands more entrepreneurs in some small way through the OnStartups.com community. 2. Inbound marketing.  I love inbound marketing.  It's the idea that's at the heart of my company, HubSpot.  It's about marketing that focuses on attracting customers — not annoying them with interruptions.  It makes marketing about helping people, not…
  • The Most Important Thing to Do Before Building Your Startup

    3 Jun 2014 | 8:30 am
    We failed. After 6 months poring over the code quality and refining the design of our mobile app, my partner and I finally launched it in the app store and the downloads started coming in. Then after a few days, BOOM. We got punched in the face by reality. No users returned to the app. This was a devastating shock, since most people we spoke to were excited about the idea. Our app allowed you to take photos and ask questions to learn about what you were looking at. It had all the traits of the most-hyped startup trends that year: mobile, social, local. It was early 2011. Frustrated and…
  • 5 Mistakes Every Startup Founder SHOULD Make

    2 Jun 2014 | 11:41 am
    “It’s fine to celebrate success but it is more important to heed the lessons of failure” - Bill Gates Much digital ink has been spilled trying to caution startup entrepreneurs against making mistakes. Type "mistakes entrepreneurs make" into Google and you'll find thousands of articles, sternly forewarning against the most prevalent pitfalls and errors that stand between you and your startup's success. But wait a second. How many times have you heard "We learn from our mistakes"? As an entrepreneur and investor, I've definitely made some doosies - and if my experience is any…
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    Content Marketing Institute

  • Adaptive Content: The Omni-Channel Technique You Need to Implement

    Noz Urbina
    19 Sep 2014 | 3:00 am
    Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. The urgency of supporting personalization that considers multiple channels is apparent from stats like 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a phone to shop while in stores. But it’s more than retail and B2C. Every business model is impacted. We’re now in a multi-channel world where all consumers want tailored delivery. As we explore adaptive content’s very significant…
  • Why We Should Take the Brand out of Branded Content

    Carlijn Postma
    18 Sep 2014 | 3:00 am
    Could you describe the company you work for to a potential client in a hundred words? How many words would you have left if you deleted references to your company name, any of your brand names, and all the superlatives you’ve used? What remains is what I call independent content — a good story that’s authentic, focused, and relevant. It’s exactly what good content marketing should be. It’s easier said than done, of course. Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the…
  • 5 Steps to Get Followers to Amplify Your Best Content Marketing

    Dave Landry
    17 Sep 2014 | 3:00 am
    In the modern age of internet marketing, a great article, infographic, or video sends ripples through an online community, and the best advertisers know how to turn those waves into a perfect storm. Get your audience members excited about your content, and they’ll do the hard part for you. Image via: Shutterstock.com But while a BuzzFeed-style post about the TV series “Game of Thrones” might be a gold mine for viral shares, coming up with a compelling angle for a topic like integrated CRM protocols may prove a bit more challenging. The trick is to not get bogged down on the…
  • Use These 3 ‘Cs’ for More Popular, Engaging Content

    Dan Kimball
    16 Sep 2014 | 3:00 am
    If you’re reading this post, it’s safe to assume you are one of the 92 percent of marketers using some form of content marketing. However, simply signing up to play in the game of content marketing and becoming an all-star are entirely different matters. As a marketer, the best way to learn how to create engaging content is to study the pros.  Two brands currently nailing their content marketing strategies are Salesforce and Sephora. Despite having little in common on the surface, both companies manage to regularly produce popular, engaging content because they share an awareness…
  • Beyond Storytelling: 7 Highlights from Content Marketing World 2014

    Joe Pulizzi
    15 Sep 2014 | 3:00 am
    One of the many things we love about Content Marketing World is that we can see the needle moving each year. We are no longer focused on simply determining what content marketing is and how to create it; we’ve progressed to working on how to make it more successful and how to integrate it into our organizations (which is why it’s critical for content marketing to be an enterprise team effort instead of an individual or siloed one). And while the theme of this year’s conference was Beyond Storytelling — and there was an emphasis on how to truly become great – we learned…
 
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    Jill Konrath's Fresh Sales Strategies

  • Don't Send Prospecting Emails Like This – Please!

    17 Sep 2014 | 7:04 pm
    There's no way around it. Email has to be a core part of your prospecting strategy. Decision makers rarely answer the phone and seldom get back to you when you leave a message. But with the overwhelming amount of information flooding inboxes today, every single word in your email to a decision maker has to be carefully thought out. Most of the salespeople I talk to really struggle with "what to say" in a prospecting email. Below is an example of a typical (bad) prospecting email I regularly receive from salespeople. I know the guy was trying hard to get business, but all he got from me…
  • What if Your Competitive Situation Just Got a Lot Tougher?

    10 Sep 2014 | 7:54 pm
    It’s so easy for us to get stuck in our ways and only think of incremental changes to what we’re currently doing. But to be effective today, we need fresh sales strategies – and those only come when you start asking yourself different questions. Here’s a challenge to get you to expand your thinking: What would you do if your company decided to raise prices across the board – by 20%? You’ve got six months before this goes into affect, and you don’t have an option to quit your job.
  • Webinar: QuickStart Strategies for Overnight Sales Success

    4 Sep 2014 | 6:00 am
    JOIN ME at this upcoming webinar on Sept. 9th at 1pm ET/10am PT. If you answer yes to any of the questions below, you'll want to attend. Are you: Hoping to change sales jobs soon? Selling a newly launched product or service? Writing proposals that aren't closing? Calling on new buyers or new markets?
  • If You Think Sales is a Numbers Game - You're Wrong

    27 Aug 2014 | 3:30 am
    We've been told for an eternity that sales is a numbers game. And it's still a popular belief today. The theory is that all we need to do if we want to be successful in this business is to call, call, call. If we do that, we'll fill our pipeline with a gazillion suspects, who'll turn into X number of prospects, opportunities, and ultimately, customers. We've been lead to believe that going after all those prospects is essential to our success. But what if it isn't? I'm serious. What if trying to work all those prospects contaminates our thinking and causes us to behave badly? What if we could…
  • [Webinar] Smart Sales Intelligence: Turning Insights into Action

    20 Aug 2014 | 7:47 pm
    Don't miss this FREE, but invaluable session! With all the data out there, a big challenge for today's sales and marketing teams is knowing what to pay attention to. Our customers and prospects are overwhelmed as well. Yet to be effective, we need to cut through all this "noise" to connect with them.  In this 1-hour webinar with me & Joe Lucas (smart guy from InsideView), you'll discover how to:
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    B2B Lead Blog

  • The Most Important B2B Marketing Metrics for CEOs

    info@meclabs.com
    15 Sep 2014 | 12:01 am
    TweetCEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. At the same time, most CEOs agree that they aren’t receiving enough activity from Marketing into the sales funnel. Thus, their marketers are constantly reminded that more leads are needed, as fast as possible. When the revenue doesn’t immediately materialize, CEOs will lament, “Why can’t I see ROI from…
  • Stop Cold Calling and Start Lead Nurturing

    info@meclabs.com
    8 Sep 2014 | 12:01 am
    TweetEarlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. He called me after two salespeople quit, and he said, “I’m about to give up on cold calling and start doing inbound marketing. I think cold calling is dead … what do you think I should do?” I thought to myself, “It’s no wonder his sales team quit.” There’s an old adage that says 90% of salespeople hate cold calling, and the other 10% are lying. No one really likes the idea of making or receiving cold calls. If…
  • Lead Gen Tactics from 4 MarketingSherpa Case Studies

    info@meclabs.com
    25 Aug 2014 | 12:01 am
    TweetOur sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. If you only have a few minutes, this post provides highlights from each case study. But, if you have more time, or if one really strikes you, click on the link for the entire article and supporting…
  • Why Servant Marketing Matters

    info@meclabs.com
    18 Aug 2014 | 12:01 am
    TweetAs I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” I feel the same way, but I’ve painfully learned that it’s futile to make changes outside before we make changes inside. This requires a different kind of thinking to drive a different way of marketing. In our rush to obtain leads, drive opportunities and close sales to move the sales needle, it’s too easy to forget that we need to address the needs, wants, hopes and…
  • How to Put the Customer First in Lead Generation

    info@meclabs.com
    11 Aug 2014 | 12:01 am
    TweetPutting customers first in lead generation. As marketers, we have more ways to observe our customers’ behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. Complexity found in things like Marketing-qualified leads (MQLs), Sales-qualified leads (SQLs), opportunities, lead engagement scores and other KPIs are helpful to see trends and measure what we deem important to us, but something is often missing. That missing piece is customer empathy. Unfortunately, empathy is often ignored or lost when we start to become…
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    Innovation Management

  • How Surrounding Yourself with the Best Will Drive Business and Innovation Value

    Anthony Ferrier
    19 Sep 2014 | 3:23 am
    I spoke with Claudio Fernandez-Araoz, author of the new book “It's Not the How or the What but the Who: Succeed by Surrounding Yourself with the Best” about the linkages between HR and innovation perspectives to drive business value. It is a great read and is in-line with some of my thinking about the role of HR in driving innovation success in large corporate organizations, so I wanted to have a chat and gather his thoughts.
  • Why You Should Embrace Creativity Within Your Culture

    Jeffrey Fermin
    17 Sep 2014 | 9:29 pm
    As a company grows, its creativity typically tends to decrease. What can be done to prevent a decrease in creativity within an organization?
  • Pronto para Jogar o Jogo da Inovação?

    Tradução por Filipe Costa
    15 Sep 2014 | 10:32 pm
    Mais do que nunca, as empresas precisam se engajar seus funcionários para garantir a viabilidade a longo prazo. Porém, sobrecarregadas com informações, o espaço de atenção das pessoas torna-se cada vez mais curto. A sua vontade de contribuir para as atividades laterais diminuiu, principalmente se estas são chatas ou criam ansiedade. E a inovação nem sempre tem graça... ou pode ter?
  • It Works! The ‘Results Equation’

    Pedro da Cunha
    14 Sep 2014 | 10:08 pm
    We are moved by goals. The resolve to reach the finish line pushes us forward: at work, in life. Why then do we keep idea management initiatives alive when it’s not clear what results they deliver (if any)? And how often have we yearned for a formula that definitely makes it all happen?
  • Being Innovative (BI) From IMDDevelop your global leader skills from any location

    InnovationManagement
    12 Sep 2014 | 8:17 am
    About the course This eight-week digital program begins with an examination of current business models and their limitations when applied to today’s evolving environment. As the learning journey progresses, you will be confronted with a variety of insights concerning where innovation comes from; how you can tap into the future today; strategies for giving a […]
 
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    The Global Small Business Blog

  • A California Firm Attests to the Impact of Ex-Im Bank's Export Financing Programs

    19 Sep 2014 | 2:40 am
    iStock/ThinkstockSteve Wilburn, CEO of FirmGreen in California, can attest to the impact the Ex-Im Bank’s export financing programs has had on his company, allowing him to continue developing innovative energy solutions and expand internationally.Learn more:  Uncertainty in Washington roiling small businesses
  • Is Alibaba a Global Company?

    18 Sep 2014 | 6:22 am
    iStock/ThinkstockIn "A Short Course on Alibaba," I discuss some of the more prominent businesses within China-based Alibaba, but the questions posed today shortly before their IPO are these:  Is Alibaba truly a global company? Can it expand efficiently beyond China?CNBC's Cadie Thompson writes a provocative take on those very same questions:  "For Alibaba, going global means new frontiers."Related article:  Is Alibaba coming to America?
  • Getting Started in Exporting, a Webinar with Laurel Delaney (9/18/14)

    17 Sep 2014 | 12:09 am
    iStock/ThinkstockPlease join me for a complimentary webinar I am giving this Thursday, September 18th at Noon ET/9 a.m. PT on Getting Started in Exporting.  Are You Ready?  Here are the six things I will cover:1.  Why this is the best and easiest time ever to export!2.  What you need to do to get your business export ready3.  How to craft a back-of-the napkin export business plan4.  How to create a social media and networking presence5.  How to market your business worldwide6.  How to use e-commerce sites as stepping-stones to export successTo learn…
  • Let's Talk Global, Small Island Global

    16 Sep 2014 | 1:56 am
    iStock/ThinkstockThe United Nations (UN) came to Samoa for the Third International Conference on Small Island Developing States, a four-day talkfest about sustainable development running from Sept. 1 to 4.   World leaders and delegations from 52 island countries were joined by international donors, non-governmental organizations, the private sector and civil society. Behind the scenes of paradise, many small island states are developing countries striving for economic independence, employment growth, social development, resilience against climate change and disasters and a balance…
  • Today in Global Small Business: Thinking Outside the Bottle, Globally

    15 Sep 2014 | 3:32 am
    iStock/ThinkstockWhat's affecting me, my clients, my colleagues and other global small business owners:UPS Pulse of the Online Shopper study - an insider's guide to what consumers are looking for and what drives shoppers to choose one retailer over another.Where to start with an import-export business.How to get started in exporting.  Are you Ready?  (Join Laurel on her webinar 9/18).Why the benefit of engaging in global markets is likely to increase further.What do top watchmakers worldwide think of Apple's new watch?Listerine Zero?  Green Tea Listerine?  Listerine…
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    Entrance Software » Blog

  • There Will Be Bugs! | Application Development Blog Series

    Eric
    26 Aug 2014 | 3:09 pm
    Best practices for minimizing the impact and mitigating costs associated with fixing software bugs  First of all, let’s clear something up: what is a bug? A bug is a flaw in software that results in the application not functioning as intended, and is something that is theoretically preventable. There will be bugs in all of the software applications that you use in your business, whether you custom develop them or buy them “off the shelf.”  Just let that sink in for a moment. Changes, enhancements, or new features will appear periodically due to changes in the needs of the…
  • How custom software ages | Application Development Video Series, Episode 1

    Michael
    15 Aug 2014 | 12:06 pm
    Not unlike hardware, custom-built software applications can age over time. There are a variety of ways that a business can outgrow a software application, and those aging applications can become more burdensome to maintain than to update or rewrite. We don’t typically think of software as something that can age. The code is written and run on a computer, so it doesn’t age like hardware does or like people do. It becomes obsolete or becomes less functional, unable to keep up with the demands of the business and the business users. Software is usually written based on a snapshot of…
  • Increase The Scalability And Efficiency Of Your Oilfield Services With Field Data Capture Software

    Eric
    3 Jul 2014 | 12:45 pm
    Don’t let your current time-keeping and work-order processes restrict your growth potential. Streamline and automate these critical tasks with field data capture software. With the US onshore rig count level holding at ~1,710, 2014 is shaping up to be another banner year for North American oilfield services companies. Are you capturing your share of this business? Most oilfield professionals we engage with are coming to the realization that they’re leaving money on the table.  Their growth is being stunted or unrealized due to antiquated processes and systems.   The data capture tools…
  • 3 Reasons Why Data Management Should Be Strategic Rather Than Tactical

    Patrick
    12 Jun 2014 | 7:39 am
    During the 18th International Conference on Petroleum Data Integration, Information and Data Management (commonly known as the “PNEC” conference) on May 20-22, 2014, there was a session in the first day dedicated to the topic of professional data management. During the panel discussion, an attendee asked the following question: Why do we even need a professional role dedicated to managing data, since data service is a supportive role to various operations? Trudy Curtis, CEO of PPDM Association, answered this by emphasizing that data management (especially data content management) should…
  • The Importance of Aligning Business Units and IT Department

    Patrick
    11 Jun 2014 | 7:24 am
    During the PNEC conference on May 20-22, 2014, there were multiple presentations showcasing their various level of success in IT and data management projects. One key theme that kept appearing was the topic of “aligning business units with IT departments” for a joint effort of implementation. However, for most of the presentations, there was no further explanation of how to make this happen. This is an epidemic among multiple industries, but it is particularly severe in the energy space. For many organizations, IT departments work in silos, and business units do not know how to manage…
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    Art Biz Blog

  • Out of Practice: The Physics of Your Art Business

    Alyson Stanfield
    18 Sep 2014 | 4:00 am
    The reason you’re out of ideas is that you’re out of practice. I was so proud of saying this to a client the other day that I asked her to hold while I wrote down the quote. I knew to write it down because I’m in the practice of gathering ideas for my writing. I have a regular writing schedule. I can’t say the same for a studio schedule. No Studio Practice When Barbara Gilhooly and Ayn Hanna called for “heart art” for their commitment ceremony, I wanted to make a heart for them so badly. I stewed over it for three months before giving up. I had a twinkle of an idea, but no vision…
  • A Cheat Sheet for Your Art Marketing Tasks

    Alyson Stanfield
    15 Sep 2014 | 4:00 am
    Do you ever wonder what a regular marketing schedule for your art would look like? Every week I comb through the hundreds of ideas I have for articles because I always find something new. Something that didn’t strike a chord a year ago suddenly calls my name. I found this request deep in my filing system: I find it helpful to be reminded of what I can do or perhaps really should do on a daily, weekly, monthly, etc. basis. ©Jane LaFazio, Artichoke Family. Watercolor and color pencil. Used with permission. The cheat sheet that follows is for Julie and everyone who finds comfort in knowing…
  • The Strength of Artists as a Community

    Alyson Stanfield
    11 Sep 2014 | 4:00 am
    I struggle for ways to acknowledge this solemn anniversary of the 2001 terrorist attacks. Should I ignore the date on my calendar, or try to write something profoundly moving? ©Gail Haile, Setting Sun Mandala. Photo collage. Used with permission. Usually I ignore the date in my emails and on my blog, which seems more appropriate for my audience. This year I had an idea to use this space to focus on one of my top values and priorities: community. Community is a value I absorbed from my mother and is something we cherished following September 11, 2001. The Strength of Artists as a Community I…
  • How to Decide What Marketing Tasks to Invest In

    Alyson Stanfield
    8 Sep 2014 | 4:00 am
    Your marketing mix is a blend of actions you take – both online and offline – to promote your art.  Your ideal mix is your ideal mix and nobody else’s. You have to figure out what works best for you. At the same time, all of the options for where to spend time and energy could drive a person batty. ©Brady Allen, Internecine. Oil, 32 x 48 inches. Used with permission. Should you be on Twitter? Should you start a business page on Facebook? Should you purchase an ad? I suggest considering 3 criteria for deciding whether or not to make a task part of your marketing mix. 1. You are seeing…
  • 5 Steps to Take Charge of Your Art Marketing (and Why You Must)

    Alyson Stanfield
    4 Sep 2014 | 4:00 am
    Stop waiting for the famous gallery dealer to call you up. Stop waiting for the artist agent-fairy to wave her wand. Stop waiting to win the lottery. ©2014 Claire Browne, Stem. Mixed media, 7 x 3 feet. Used with permission. Start taking charge. You have to plan for business growth. It doesn’t happen on its own. Nobody cares about your success more than you do, and nobody can do a better job marketing your art than you can. Here are five steps for taking charge of your art marketing, which will send you well on your way to getting what you want from your art career. 1. Write down what you…
 
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    Business of Software US 2014

  • Families at Business of Software Conference USA

    Mark Littlewood
    11 Sep 2014 | 7:51 am
    We are great believers in encouraging the next generation of software entrepreneurs! Sadly for her, my daughter, Violet has just started ‘big school’ so won’t be joining us this year. She had a brilliant time last year… If you are thinking of bringing your children here are some things that you might like to know: Use hashtag #BoS2014 to connect with other families at the conference. Children, accompanied by parent/guardian(s), are most welcome to sit in on talks as long as they do not distract others. Children, accompanied by parent/guardian(s), are most welcome to…
  • Product vs Problem Manager: the Up-And-To-The-Right Experience

    Hermione Crease
    11 Sep 2014 | 2:31 am
    Is product management the most overlooked market opportunity for software right now? Nils Davis, BoS attendee, is throwing down the gauntlet: Most of you have the ambition to get big. How do you do that? The only way to get big as a product company is for people to buy your product. Preferably a lot of people, for significant amounts of money at a time. Duh! But why would people buy your product? We know there are products that people don’t buy. We don’t want those – because you can’t get big, or even grow at all. If you look at the revenue line for a product that no one buys…
  • Business of Software Conference USA highlights on Storify #BoS2014

    Mark Littlewood
    10 Sep 2014 | 8:18 am
    Follow next week’s Business of Software Conference USA, follow us on Twitter or follow hashtag #BoS2014. We will be posting some of the highlights here on the BoS USA 2014 Storify. View the story “Business of Software Conference USA highlights on Storify #BoS2014″ on Storify
  • Volunteers wanted for Business of Software Conference USA, Boston, 15-17th September

    Mark Littlewood
    8 Sep 2014 | 8:47 am
    Hey, we are looking for a couple of volunteers to help us out with things at Business of Software Conference USA next week in Boston. The BoS Bad Ass Team needs a couple of extra hands to help out at Business of Software USA Conference next week. The conference runs 15-17th September at the World Trade Center/Seaport Hotel and is an incredible gathering of software entrepreneurs from around the world. We need a couple of good, friendly, reliable people, quite possibly students or startup entrepreneurs who would be able to help us set up on Sunday 13th and be around for the duration of the…
  • Business of Software Conference Europe, the 1 minute summary.

    Mark Littlewood
    1 Sep 2014 | 3:07 am
    Very short (1 minute) video. Captures the spirit of Business of Software Conference Europe held earlier this year in Cambridge, England.
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    Rise of the Innerpreneur

  • Work in Progress

    Tara Joyce
    19 Sep 2014 | 3:13 pm
    Human beings are works in progress that mistakenly think they’re finished.” – Daniel Gilbert (@DanTGilbert) I’ve got plenty of room to grow. We all do. No matter our position, we are each a work in progress. I’m doing it badly until I’m doing it well. The real point is that I’m doing it at all. Your feedback can help me to do it better though. To do so, your feedback does not need to be complimentary but it does need to be respectful and acknowledge that I am a work in progress. I am complete in my imperfection. Human beings are creators and I…
  • More Than You Are

    Tara Joyce
    12 Sep 2014 | 12:16 pm
    Do you notice the way it feels to leave the world you’ve worked so hard to create — here and now — for some idea of who you think you should be? In those moments, what is it that you’re grasping for? Do you feel overwhelmed by a desire to be more, to do more, to have more? I know I do. When we’re feeling less than, we’re in the midst of a painful conflict between being more and being who we are. It’s only in returning to the present moment and ourselves that we again trust in our innate ability to be grounded. Simply no larger or smaller than we naturally…
  • now, Now, NOW!

    Tara Joyce
    8 Sep 2014 | 12:36 pm
    For the sake of my personal and business health, I must not get caught up in the now, Now, NOW-ness of anyone or anything else. It doesn’t need to be NOW. I don’t need to hurry. Despite what I hear, and how I (sometimes) feel, there is no race to get to where I’m going. There is only NOW. There is only this space I currently find myself in. I do my best when moving at my pace — at the speed and energy that pleases and works for me. The rest of the world can have their pace, and I can remain confident in mine. For the truth is, I have all the time and space I need. There is…
  • All Opinions Are Not Created Equal

    Tara Joyce
    29 Aug 2014 | 9:05 am
    People will always have their opinions. And some of them may be about you, and about your work. An opinion is simply one person’s point of view, one person’s way of seeing things. It’s no stronger or weaker than any another perspective. It’s no more true or false. It’s simply one person’s judgement. Nothing more. It’s the way in which one delivers their opinion and why, that allows their perspective to hold more weight or less. How do you deliver your perspective? And why do you present it? Within these answers lies the true value of the opinion. Not…
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    Dr Jeff Cornwall

  • Sometimes Old Tech Still Works

    Jeff Cornwall
    16 Sep 2014 | 4:57 am
    The Entrepreneurial Mind : Millie Stubblefield talks about success with a print newspaper TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Sometimes Old Tech Still Works appeared first on Dr Jeff Cornwall.
  • A Simple Message Brings Success

    Jeff Cornwall
    15 Sep 2014 | 5:02 am
    The Entrepreneurial Mind : Belmont alum Brock Fuller talks about his new business. A simple message brings success. TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post A Simple Message Brings Success appeared first on Dr Jeff Cornwall.
  • Diapers with a Triple Bottom Line

    Jeff Cornwall
    29 Aug 2014 | 7:12 am
    Entrepreneurial Profile: Jessica Alba: The Honest Company Jessica Alba, a successful actress, founded The Honest Company with the vision of pursuing the three “P’s” of a triple bottom line business: profit, people, and planet.  The Honest Company initially sold diapers online, but quickly expanded its product line and began selling through retail stores, such as Target and Costco.  Through its commercial success, the Honest Company has realized economic growth, which is the first “P” of a triple bottom line business.  In 2012, its first year in business, the company had revenues…
  • Entrepreneur Helps Brings Clean Water

    Jeff Cornwall
    28 Aug 2014 | 6:46 am
    Entrepreneurial Profile: Kathy Ku: SPROUTS of Water Kathy Ku, a graduate from Harvard University, applied the knowledge she gained during her college education to solve a pressing social problem.  Uganda has more than 10 million people without safe water to drink.  Ku launched SPROUTS of Water to provide affordable clay water filters to improve water quality and thereby help reduce waterborne illness, which is the leading cause of death among Ugandan children.  The idea for the business came to Ku when she was a nineteen-year-old volunteer at a clinic in Uganda.  Ku started her non-profit…
  • Healthcare Full of Interesting Niche Markets

    Jeff Cornwall
    26 Aug 2014 | 6:00 am
    The Entrepreneurial Mind : Chris Redhage talks about the niche his company is exploiting in healthcare TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Healthcare Full of Interesting Niche Markets appeared first on Dr Jeff Cornwall.
 
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    The Small Business Watchdog

  • Proposed DOJ Rules Would Require Small Movie Theaters to Purchase Expensive Accessibility Devices for Disabled Patrons

    BrookeNelson
    28 Aug 2014 | 12:42 pm
    By Janis Reyes, Assistant Chief Counsel Last week, Economist Jonathan Porat and I visited the bustling University Mall Theatres in Fairfax, Virginia, to speak to owner Mark O’Meara about proposed Department of Justice (DOJ) rules that would require movie theaters to provide special accessibility equipment for guests with visual and hearing disabilities. We met O’Meara at the entrance of the three-screen theater on its popular “Two Dollar Tuesday,” where he sold discounted tickets and welcomed busloads of students and young families to his theater. The highest ticket price at this…
  • August 2014 Issue of The Small Business Advocate Released

    BrookeNelson
    14 Aug 2014 | 2:05 pm
    The Office of Advocacy released the August 2014 edition of The Small Business Advocate. The newsletter features Chief Counsel for Advocacy Winslow Sargeant’s recent trip to Oklahoma, where he met with small business representatives. In addition, the newsletter highlights Advocacy staff news and regulatory news. In This Issue Regional News: Advocacy Leaders Learn About Oklahoma’s Small Business Landscape, 1 Staff News: Christine Kymn Appointed Chief Economist and Director, Office of Economic Research, 2 Tayyaba Waqar Joins Advocacy as Assistant Chief Counsel, 2 Message from the Chief…
  • June-July 2014 Issue of The Small Business Advocate Released

    BrookeNelson
    22 Jul 2014 | 11:37 am
    The Office of Advocacy released the June-July 2014 edition of The Small Business Advocate. The newsletter highlights The Office of Advocacy’s efforts to help the University of New Orleans (UNO) obtain a grant to study and improve a device used by coastal fisherman to protect sea turtles from their nets. Advocacy worked with small shrimping businesses along the coast of Louisiana to identify their concerns about the device, known as the turtle excluder device (or TED). UNO’s project aims to improve the device and make it easier and more cost-effective for small shrimpers to utilize. In…
  • Small Business Quarterly Bulletin for First Quarter 2014 Released

    BrookeNelson
    14 Jul 2014 | 10:50 am
    The Office of Advocacy released its Small Business Quarterly Bulletin for First Quarter 2014. This two-page publication includes charts and tables of economic variables to show the status of small business. This latest quarterly bulletin shows positive indicators for small businesses. The bulletin includes data about establishment birth and death rates, proprietors’ income, employment change by size of firm, labor turnover and self-employment. The Small Business Quarterly Bulletin for First Quarter 2014 can be accessed on Advocacy’s web site here.
  • New Date Announced for Roundtable on Waters Protected under the Clean Water Act

    rlkrafft
    30 Jun 2014 | 12:28 pm
    The Office of Advocacy’s environmental roundtable on the scope of waters protected under the Clean Water Act (CWA) has been rescheduled. The roundtable will now be held on Monday, July 21, 2014, from 10 a.m. to noon. The meeting will be held at the Washington Marriott at Metro Center, 775 12th Street NW, Washington, DC 20005. As described in an earlier blogpost, the roundtable is being convened to discuss a regulation proposed by the U.S. Army Corps of Engineers (Corps) and the Environmental Protection Agency (EPA). The proposed rule defines the scope of waters protected under the Clean…
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    AllisonNazarian.com

  • Slow

    Allison Nazarian
    4 Sep 2014 | 11:25 am
    I like to get things done fast. Like quickly. And efficiently. Without delay. I read fast. I eat fast. I talk fast. I think fast (too fast, sometimes). I understand fast and I explain fast. My way doesn’t embrace the impatient among us. I’m not good at savoring or lolling about or stretching things out. I even relax fast. So when I smashed my foot against the wall while turning a corner inside my house, I was going too — you guessed it! — fast. I knew I’d broken my toe (if you’re fast like me, you’ve had multiple toe breaks by the time you are in your…
  • Someday

    Allison Nazarian
    28 Jul 2014 | 10:14 am
    As the saying goes, “There are seven days of the week but Someday isn’t one of them.” What are you someday-ing in your life? We will definitely travel there someday. I will forgive her someday. You have to tell me that story someday! I’ll make up with him someday. I will write about that someday. Let’s get together someday soon. I’ll stop drinking/smoking/eating junkfood/not exercising someday. We will play hooky and do that thing someday. I’ll fit into those pants someday. I’ll send him that picture or song or quote or memory someday.
  • Taking A New Path

    Allison Nazarian
    28 Aug 2013 | 4:37 am
    Lately I have been going out of my way to go out of my way. Going straight when I usually turn right. Saying “yes” to something I may have said “no” to the past eight times in a row. Eating meat for breakfast (that’s a whole other story…). Deciding to laugh instead of be annoyed when my daughter’s plans change 18 times. When I am walking in the park, instead of avoiding people, I now zoom right by them with a hearty “Good morning!” Instead of driving right by the school crossing guard who always has a sour look on her face, I now wave and…
  • A Word About The Past

    Allison Nazarian
    27 Aug 2013 | 6:52 am
    I try to live in the moment. Connect with my breath. Come back to now. Leave the past behind, let the future unfold on its own. Sometimes I am able to do all of this. I feel peaceful and serene because I’m doing things “right.” And sometimes, I am utterly unable to do any of it. I feel pissy and unworthy. All wrong. Then, I read someone who purports to be way better at this living-in-the-now thing than I am, and I feel defeated. Kind of lame. Silly. Because I am not “as good” as they say they are at not replaying the past or stressing over the future. Everyone…
  • My Upcoming Book Profiled

    Allison Nazarian
    27 Feb 2013 | 4:29 pm
    Read this profile on my upcoming book on “3Gs,” or grandchildren of Holocaust survivors. Reporter Matt Lebovic did a beautiful job of bringing together all of the components of my story, and of the larger story of my generation and three generations in the aftermath of the Holocaust.  <– P.S. The picture they used was taken in 1993 at my graduation from the University of Pennsylvania.
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    PaySimple Blog

  • Reads of the Week – Sept 19th

    Kristin Piccirillo
    19 Sep 2014 | 7:30 am
    We know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites (that we may have missed) in the comments. It’s Start-up Week in Denver, so it had us thinking about Shark Tank and the world of VC funding, but that’s not an accurate view. Read more about the main reasons why. PaySimple is a proud supporter of Start-up Week, and part of the 7.5% of downtown businesses that have chosen to make Denver their home. Check out the infographic from the Downtown Denver Partnership about the…
  • A Better Class of Free Fonts for Your Small Business Marketing

    Lisa Hephner
    16 Sep 2014 | 6:00 am
    If you’re tired of Tahoma, think Calibri is no longer cool, are ready for Arial to take off, believe the time for Times has passed, and wish Verdana would be gonna, then its time to grab some new fonts for your small business marketing materials. While you can certainly pick up packs of free fonts from many places on the web, or in graphics CD sets, those are the same tired fonts that have been distributed in collections for the past fifteen years. Your small business deserves something new and unique. Luckily, there is a font source that delivers: YouWorkForThem (YWFT). The company was…
  • 4 Reasons Why Apple Pay Will be Huge, and Why Your Business Doesn’t Need It

    Kristin Piccirillo
    15 Sep 2014 | 7:30 am
    We all heard stories this week about how Apple Pay will change the way businesses accept payments, and many of us have already been paying for our coffee with a phone for a few years. But, what does it mean if your business isn’t the size of Macy’s or Whole Foods (two initial Apple Pay partners) — should you rush to get NFC? Should you be worried about losing business to the Apple Pay partners? Here are 4 ways you can get the benefits of the new product without the huge investment. Allow Customers to Pay the Way They Want Payments via NFC technology has grown to $8.2 billion, but…
  • Reads of the Week – Sept 12

    Kristin Piccirillo
    12 Sep 2014 | 7:30 am
    We know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites (that we may have missed) in the comments. Small business confidence edged slightly higher in August according to the NFIB. As the leaves change, it’s a great time to start planning for 2015. These tips can help you get set for when the new year starts. Your business brand and name is one of the most difficult to create, but one of the most important for the identity of your business. Here’s a few ideas on how to think…
  • What’s in a Small Business Name?

    Lisa Hephner
    9 Sep 2014 | 6:00 am
    A recent Bloomberg Businessweek post highlighted the plight of a startup business thrown a killer curve by current events. The company, which offers a digital wallet for making purchases via a smartphone, was named Isis, and the product Isis Wallet. Unfortunately, ISIS (for Islamic State in Iraq and Syria) is now synonymous with terrorism and the beheading of American journalists, among other atrocities. So, what is a fledgling startup to do? Undertake the expensive, time consuming, and potentially confusing process of re-branding the company as “Softcard.” This case study is instructive…
 
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    The Shoeboxed Blog

  • Updates and Improvements to New Receipt Tables

    Emily Farrar
    18 Sep 2014 | 7:58 am
    Now that our new receipt tables are live in your online account, we’re continuing to add new features (and some old favorites) to them. This week, we’re glad to announce a few key updates: Remembered preferences: Once you set a number of items per page to display and a sort order (by date, vendor name, etc.), the table will remember that preference every time you log in. Share URLs for each document: Simply click the Share button in the top right corner of the viewer to reveal a unique, read-only URL for a document that you can share with your accountant, coworker or anyone who…
  • How to Get Back What You Had to Give Up to Start Your Business

    Shoeboxed Contributor
    9 Sep 2014 | 7:22 am
    This post is brought to you by Deborah Sweeney, CEO of MyCorporation.com. An entrepreneur makes countless sacrifices to see their dream business become a reality. Often, we forget that opening your own business is not just a career change, but a lifestyle change as well. The days of clocking in from 9 to 5 are over only to be replaced with a sort of whenever-I-can-get-work-done schedule, because running a business is a labor of love. You want to see it succeed, and therefore put as much work in as possible. Though, thankfully, all those big things you gave up in the beginning will someday…
  • Announcing a New Integration with Scanbot!

    Emily Farrar
    8 Sep 2014 | 11:16 am
    We’re thrilled to announce that you can now find an integration with Shoeboxed inside the Scanbot app for iPhone and Android! Scanbot is an awesome document and QR code scanner app, and we’re elated that they’re using the new Shoeboxed API to allow users to seamlessly store their documents scanned using Scanbot inside their Shoeboxed  account. Using Scanbot, you can: Create premium quality scans of any document using your smartphone Edit, sign and upload them to your cloud service of choice *cough cough* Experience the new QR code and smart data type detection This is…
  • Vote for Us in the 2014 Small Business Influencer Awards!

    Emily Farrar
    2 Sep 2014 | 8:59 am
    You might have heard that Shoeboxed was nominated for the Small Business Influencer Awards for the second year in a row. We’re thrilled to be nominated, but we need your help to win! You can vote for Shoeboxed right now here! The Awards are designed to recognize individuals and companies  who support and encourage entrepreneurs and small business owners, and help them achieve success and stay successful. The winners are chosen based off of popular vote and a panel of 14 hand-selected judges. Voting lasts now through September 15 at 2:59 p.m. Eastern time, so go cast your vote…
  • How to Make Your First Expense Report [VIDEO]

    Emily Farrar
    25 Aug 2014 | 8:56 am
    Making expense reports through Shoeboxed is super simple. Watch this helpful video starring our Lead Customer Advocate Colton to learn how to create your first expense report! Whether you’re using the mobile app or your online account, in just a few clicks you’ll have a neatly organized expense report that you can submit electronically, helping you get reimbursed faster. If you have more questions about creating expense reports or other features of Shoeboxed visit our Help Desk or give us a shout on Twitter at @ShoeboxedHelp. The post How to Make Your First Expense Report…
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    Triple Pundit: People, Planet, Profit

  • SOCAP 14 Interview: Marissa Feinberg, Impact HUB NYC

    Nick Aster
    20 Sep 2014 | 1:06 am
    Marissa Feinberg talks about Impact HUB New York, a co-working space founded on a social enterprise mission. She also talks about how the HUB is structured and how HUB New York will interact with others in the network.
  • 3p Weekend: 7 Things You Need to Know About the People’s Climate March

    Mary Mazzoni
    19 Sep 2014 | 11:00 am
    On Sunday, more than 100,000 people and 1,400 businesses, schools, social justice groups and other organizations will take to the streets of New York City for the People's Climate March. It's being billed as "the largest climate march in history." You've probably already seen some details about the march buzzing around your favorite newsfeeds, but in case there are any unanswered questions, we're here to help out. To get you in the sign-waving mood, here are five things you need to know about the People's Climate March before it kicks off on Sunday.
  • White House, USDA Give Clean Energy Sector $68m Boost

    Andrew Burger
    19 Sep 2014 | 3:00 am
    Following through on President Barack Obama's plans to combat climate change and boost energy productivity, the Agriculture Department on Sept. 18 announced it's providing $68 million in funding for 540 renewable energy and energy efficiency projects through the Rural Energy for America Program.
  • Can the Great Barrier Reef Be Saved?

    Michael Kourabas
    19 Sep 2014 | 2:30 am
    The world’s largest coral reef system is in danger of disappearing: Can it be saved?
  • Celebrities Line Up for Global Climate Change March

    Jan Lee
    19 Sep 2014 | 2:00 am
    U.N. leaders arriving for climate change crisis talks needn't worry about how to jump-start dialogue and get to the meat of the issues this week. The millions of attendees at the People's Climate March this Sunday will have plenty of inspiration to lend. Among the many will be 50 high-powered celebrities who have lent their names to helping inspire a resolve to climate change gridlock.
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    Solo Entrepreneur Blog | Resources For The Solo Entrepreneur Lifestyle

  • How To Align Your Mindset With Attraction To Close More Sales

    Fabienne Fredrickson
    19 Sep 2014 | 3:00 pm
    Have you noticed you are attracting interest in your business, but somehow you’re not getting more clients? When this happens to people, there is usually something we call a “chaotic vibration” going on. A chaotic vibration shows up when you say you want something (and of course you think you want it), but inside there’s either a belief or fear that’s in the way. It might be, “I want a full practice of ideal high-paying clients,” coupled with a belief system or fear that says, “Oh my goodness, if I have a full practice, I will lose my freedom. I’ll be working all the time…
  • Sometimes The Scary Path Is Less Risky

    Michele A Scism
    19 Sep 2014 | 8:00 am
    I know some of you are still deciding whether to come to my live event in Houston. Going to a live event (especially one NOT in your town) seems like a risky investment. First, there is the cost of the event – then, the travel expenses. Layered on top of that is are more personal fears – what if nobody talks to me. What if I go and I don’t learn anything or make any new connections (believe me, I understand those feelings AND I can say that in 5 years of doing TAGP events, I’ve never seen anyone go home completely empty handed). Have you ever thought of what you risk by NOT going?
  • Life, Biz and the Pursuit of Happiness — The Great Email Experiment

    Michele Pariza Wacek
    18 Sep 2014 | 3:00 pm
    So far, so good. The first week of the “Great Email Experiment” actually went fairly well. (You can read more about my Great Email Experiment right here, but in a nutshell what I’m doing is turning OFF my email program during the day except during specific times to check, and when I do check, I clean out and make decisions. So far I’ve been keeping my emails in my inbox on average to below 10.) I’m still not perfect at it — I don’t always deal with every single email during my “email check in times” but I’m getting better. And the best news is I’m already seeing results…
  • Why You Feel Stuck

    Krista Martin
    18 Sep 2014 | 8:00 am
    One of my most favorite parts of working with new clients is the opportunity to help them get really clear about what they want. I help them to see what motivates them, what drives them, and what is pulling them forward. Even though these conversations usually take place over the phone, I can always hear a smile form on their face as they talk about who they are becoming. They tell me about this future version of themselves that has it all figured out. They tell me about the difference that they are making for other people. They tell me about impact that living at this level gives to them,…
  • Cloud Cleverness-Another App to Streamline Storage and Time

    Paula Eder
    17 Sep 2014 | 3:00 pm
    The cloud is becoming more and more a part of everyone’s workflow – and many different cloud storage venues are available for you to use. Most of them offer free storage up to a certain point, and then have paid options available. If you’re interested in saving money and exploring the possibilities that the cloud offers, you can use multiple cloud services, making sure to utilize each one only to the limit of their free option. What that means in practical terms, though, is that you’ll have material stored in lots of different places – and that’s a headache to keep organized –…
 
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  • Browns star's ban shortened

    20 Sep 2014 | 1:33 am
    Browns star's ban shortenedGettyJosh Gordon's one-year suspension was reduced under the NFL's new drug policy, which was officially announced Friday.When superstar will returnIn other sports newsRutgers AD under fire for jokeRory challenges US Ryder Cup team
  • Meteorologist breaks 'longest forecast' record

    20 Sep 2014 | 1:33 am
    Meteorologist breaks 'longest forecast' recordTV2Viewers are used to seeing Eli on TV2, but after one very unusual forecast, they may be sick of her.Unbelievable amount of time on airMore to watchSC corn maze will astound youCute koalas fight at park
  • Russian aircraft intercepted near US territory

    20 Sep 2014 | 1:33 am
    Russian aircraft intercepted near US territoryAPU.S. and Canadian fighter jets scrambled this week to head off Russian planes that approached Alaska, a NORAD official said.What may have prompted stuntMore news storiesR&B star busted on battery chargeCIA halts spying in Europe
  • Heckler dragged out of Goodell's press event

    20 Sep 2014 | 1:33 am
    Heckler dragged out of Goodell's press eventAPThe NFL commissioner was in the midst of addressing the Ray Rice domestic violence scandal when the Howard Stern writer busted in.Explosive message he screamedMore on this storyHow players reacted to newsOrder issued against Peterson
  • Hunt for suspect in trooper killing gets even riskier

    20 Sep 2014 | 1:33 am
    Hunt for suspect in trooper killing gets even riskierAPAbout 200 officers are searching for the man allegedly behind last week's deadly ambush -- and police say there's now an added threat.'What makes it so dangerous is ...'More newsCity may outlaw catcalling Police find 196 lost rape kits
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  • Browns star's ban shortened

    20 Sep 2014 | 1:33 am
    Browns star's ban shortenedGettyJosh Gordon's one-year suspension was reduced under the NFL's new drug policy, which was officially announced Friday.When superstar will returnIn other sports newsRutgers AD under fire for jokeRory challenges US Ryder Cup team
  • Meteorologist breaks 'longest forecast' record

    20 Sep 2014 | 1:33 am
    Meteorologist breaks 'longest forecast' recordTV2Viewers are used to seeing Eli on TV2, but after one very unusual forecast, they may be sick of her.Unbelievable amount of time on airMore to watchSC corn maze will astound youCute koalas fight at park
  • Russian aircraft intercepted near US territory

    20 Sep 2014 | 1:33 am
    Russian aircraft intercepted near US territoryAPU.S. and Canadian fighter jets scrambled this week to head off Russian planes that approached Alaska, a NORAD official said.What may have prompted stuntMore news storiesR&B star busted on battery chargeCIA halts spying in Europe
  • Heckler dragged out of Goodell's press event

    20 Sep 2014 | 1:33 am
    Heckler dragged out of Goodell's press eventAPThe NFL commissioner was in the midst of addressing the Ray Rice domestic violence scandal when the Howard Stern writer busted in.Explosive message he screamedMore on this storyHow players reacted to newsOrder issued against Peterson
  • Hunt for suspect in trooper killing gets even riskier

    20 Sep 2014 | 1:33 am
    Hunt for suspect in trooper killing gets even riskierAPAbout 200 officers are searching for the man allegedly behind last week's deadly ambush -- and police say there's now an added threat.'What makes it so dangerous is ...'More newsCity may outlaw catcalling Police find 196 lost rape kits
  • add this feed to my.Alltop

  • Browns star's ban shortened

    20 Sep 2014 | 1:33 am
    Browns star's ban shortenedGettyJosh Gordon's one-year suspension was reduced under the NFL's new drug policy, which was officially announced Friday.When superstar will returnIn other sports newsRutgers AD under fire for jokeRory challenges US Ryder Cup team
  • Meteorologist breaks 'longest forecast' record

    20 Sep 2014 | 1:33 am
    Meteorologist breaks 'longest forecast' recordTV2Viewers are used to seeing Eli on TV2, but after one very unusual forecast, they may be sick of her.Unbelievable amount of time on airMore to watchSC corn maze will astound youCute koalas fight at park
  • Russian aircraft intercepted near US territory

    20 Sep 2014 | 1:33 am
    Russian aircraft intercepted near US territoryAPU.S. and Canadian fighter jets scrambled this week to head off Russian planes that approached Alaska, a NORAD official said.What may have prompted stuntMore news storiesR&B star busted on battery chargeCIA halts spying in Europe
  • Heckler dragged out of Goodell's press event

    20 Sep 2014 | 1:33 am
    Heckler dragged out of Goodell's press eventAPThe NFL commissioner was in the midst of addressing the Ray Rice domestic violence scandal when the Howard Stern writer busted in.Explosive message he screamedMore on this storyHow players reacted to newsOrder issued against Peterson
  • Hunt for suspect in trooper killing gets even riskier

    20 Sep 2014 | 1:33 am
    Hunt for suspect in trooper killing gets even riskierAPAbout 200 officers are searching for the man allegedly behind last week's deadly ambush -- and police say there's now an added threat.'What makes it so dangerous is ...'More newsCity may outlaw catcalling Police find 196 lost rape kits
 
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  • Browns star's ban shortened

    20 Sep 2014 | 1:33 am
    Browns star's ban shortenedGettyJosh Gordon's one-year suspension was reduced under the NFL's new drug policy, which was officially announced Friday.When superstar will returnIn other sports newsRutgers AD under fire for jokeRory challenges US Ryder Cup team
  • Meteorologist breaks 'longest forecast' record

    20 Sep 2014 | 1:33 am
    Meteorologist breaks 'longest forecast' recordTV2Viewers are used to seeing Eli on TV2, but after one very unusual forecast, they may be sick of her.Unbelievable amount of time on airMore to watchSC corn maze will astound youCute koalas fight at park
  • Russian aircraft intercepted near US territory

    20 Sep 2014 | 1:33 am
    Russian aircraft intercepted near US territoryAPU.S. and Canadian fighter jets scrambled this week to head off Russian planes that approached Alaska, a NORAD official said.What may have prompted stuntMore news storiesR&B star busted on battery chargeCIA halts spying in Europe
  • Heckler dragged out of Goodell's press event

    20 Sep 2014 | 1:33 am
    Heckler dragged out of Goodell's press eventAPThe NFL commissioner was in the midst of addressing the Ray Rice domestic violence scandal when the Howard Stern writer busted in.Explosive message he screamedMore on this storyHow players reacted to newsOrder issued against Peterson
  • Hunt for suspect in trooper killing gets even riskier

    20 Sep 2014 | 1:33 am
    Hunt for suspect in trooper killing gets even riskierAPAbout 200 officers are searching for the man allegedly behind last week's deadly ambush -- and police say there's now an added threat.'What makes it so dangerous is ...'More newsCity may outlaw catcalling Police find 196 lost rape kits
  • add this feed to my.Alltop

  • Browns star's ban shortened

    20 Sep 2014 | 1:33 am
    Browns star's ban shortenedGettyJosh Gordon's one-year suspension was reduced under the NFL's new drug policy, which was officially announced Friday.When superstar will returnIn other sports newsRutgers AD under fire for jokeRory challenges US Ryder Cup team
  • Meteorologist breaks 'longest forecast' record

    20 Sep 2014 | 1:33 am
    Meteorologist breaks 'longest forecast' recordTV2Viewers are used to seeing Eli on TV2, but after one very unusual forecast, they may be sick of her.Unbelievable amount of time on airMore to watchSC corn maze will astound youCute koalas fight at park
  • Russian aircraft intercepted near US territory

    20 Sep 2014 | 1:33 am
    Russian aircraft intercepted near US territoryAPU.S. and Canadian fighter jets scrambled this week to head off Russian planes that approached Alaska, a NORAD official said.What may have prompted stuntMore news storiesR&B star busted on battery chargeCIA halts spying in Europe
  • Heckler dragged out of Goodell's press event

    20 Sep 2014 | 1:33 am
    Heckler dragged out of Goodell's press eventAPThe NFL commissioner was in the midst of addressing the Ray Rice domestic violence scandal when the Howard Stern writer busted in.Explosive message he screamedMore on this storyHow players reacted to newsOrder issued against Peterson
  • Hunt for suspect in trooper killing gets even riskier

    20 Sep 2014 | 1:33 am
    Hunt for suspect in trooper killing gets even riskierAPAbout 200 officers are searching for the man allegedly behind last week's deadly ambush -- and police say there's now an added threat.'What makes it so dangerous is ...'More newsCity may outlaw catcalling Police find 196 lost rape kits
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  • Browns star's ban shortened

    20 Sep 2014 | 1:33 am
    Browns star's ban shortenedGettyJosh Gordon's one-year suspension was reduced under the NFL's new drug policy, which was officially announced Friday.When superstar will returnIn other sports newsRutgers AD under fire for jokeRory challenges US Ryder Cup team
  • Meteorologist breaks 'longest forecast' record

    20 Sep 2014 | 1:33 am
    Meteorologist breaks 'longest forecast' recordTV2Viewers are used to seeing Eli on TV2, but after one very unusual forecast, they may be sick of her.Unbelievable amount of time on airMore to watchSC corn maze will astound youCute koalas fight at park
  • Russian aircraft intercepted near US territory

    20 Sep 2014 | 1:33 am
    Russian aircraft intercepted near US territoryAPU.S. and Canadian fighter jets scrambled this week to head off Russian planes that approached Alaska, a NORAD official said.What may have prompted stuntMore news storiesR&B star busted on battery chargeCIA halts spying in Europe
  • Heckler dragged out of Goodell's press event

    20 Sep 2014 | 1:33 am
    Heckler dragged out of Goodell's press eventAPThe NFL commissioner was in the midst of addressing the Ray Rice domestic violence scandal when the Howard Stern writer busted in.Explosive message he screamedMore on this storyHow players reacted to newsOrder issued against Peterson
  • Hunt for suspect in trooper killing gets even riskier

    20 Sep 2014 | 1:33 am
    Hunt for suspect in trooper killing gets even riskierAPAbout 200 officers are searching for the man allegedly behind last week's deadly ambush -- and police say there's now an added threat.'What makes it so dangerous is ...'More newsCity may outlaw catcalling Police find 196 lost rape kits
 
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  • Browns star's ban shortened

    20 Sep 2014 | 1:33 am
    Browns star's ban shortenedGettyJosh Gordon's one-year suspension was reduced under the NFL's new drug policy, which was officially announced Friday.When superstar will returnIn other sports newsRutgers AD under fire for jokeRory challenges US Ryder Cup team
  • Meteorologist breaks 'longest forecast' record

    20 Sep 2014 | 1:33 am
    Meteorologist breaks 'longest forecast' recordTV2Viewers are used to seeing Eli on TV2, but after one very unusual forecast, they may be sick of her.Unbelievable amount of time on airMore to watchSC corn maze will astound youCute koalas fight at park
  • Russian aircraft intercepted near US territory

    20 Sep 2014 | 1:33 am
    Russian aircraft intercepted near US territoryAPU.S. and Canadian fighter jets scrambled this week to head off Russian planes that approached Alaska, a NORAD official said.What may have prompted stuntMore news storiesR&B star busted on battery chargeCIA halts spying in Europe
  • Heckler dragged out of Goodell's press event

    20 Sep 2014 | 1:33 am
    Heckler dragged out of Goodell's press eventAPThe NFL commissioner was in the midst of addressing the Ray Rice domestic violence scandal when the Howard Stern writer busted in.Explosive message he screamedMore on this storyHow players reacted to newsOrder issued against Peterson
  • Hunt for suspect in trooper killing gets even riskier

    20 Sep 2014 | 1:33 am
    Hunt for suspect in trooper killing gets even riskierAPAbout 200 officers are searching for the man allegedly behind last week's deadly ambush -- and police say there's now an added threat.'What makes it so dangerous is ...'More newsCity may outlaw catcalling Police find 196 lost rape kits
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  • Browns star's ban shortened

    20 Sep 2014 | 1:33 am
    Browns star's ban shortenedGettyJosh Gordon's one-year suspension was reduced under the NFL's new drug policy, which was officially announced Friday.When superstar will returnIn other sports newsRutgers AD under fire for jokeRory challenges US Ryder Cup team
  • Meteorologist breaks 'longest forecast' record

    20 Sep 2014 | 1:33 am
    Meteorologist breaks 'longest forecast' recordTV2Viewers are used to seeing Eli on TV2, but after one very unusual forecast, they may be sick of her.Unbelievable amount of time on airMore to watchSC corn maze will astound youCute koalas fight at park
  • Russian aircraft intercepted near US territory

    20 Sep 2014 | 1:33 am
    Russian aircraft intercepted near US territoryAPU.S. and Canadian fighter jets scrambled this week to head off Russian planes that approached Alaska, a NORAD official said.What may have prompted stuntMore news storiesR&B star busted on battery chargeCIA halts spying in Europe
  • Heckler dragged out of Goodell's press event

    20 Sep 2014 | 1:33 am
    Heckler dragged out of Goodell's press eventAPThe NFL commissioner was in the midst of addressing the Ray Rice domestic violence scandal when the Howard Stern writer busted in.Explosive message he screamedMore on this storyHow players reacted to newsOrder issued against Peterson
  • Hunt for suspect in trooper killing gets even riskier

    20 Sep 2014 | 1:33 am
    Hunt for suspect in trooper killing gets even riskierAPAbout 200 officers are searching for the man allegedly behind last week's deadly ambush -- and police say there's now an added threat.'What makes it so dangerous is ...'More newsCity may outlaw catcalling Police find 196 lost rape kits
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    Business News Headlines - Yahoo! News

  • Dollar's rally bad news for oil, multinationals

    20 Sep 2014 | 1:46 am
    By Akane Otani NEW YORK (Reuters) - The asset with the greatest prowess of late has been the U.S. dollar, and if its rally continues, it threatens to eat into the earnings of multinational companies. The greenback's recent gains have lifted the dollar index - a measure of the dollar's value relative to six currencies - for 10 consecutive weeks. ...
  • Exclusive - Hyundai directors kept in dark on size of $10 billion land bid: sources

    19 Sep 2014 | 11:10 pm
    By Hyunjoo Jin SEOUL (Reuters) - Hyundai Motor and two listed affiliates did not seek board clearance for the size of their record $10 billion bid for a plot of land in Seoul, more than triple its appraised value, four board members of the companies told Reuters. Thursday's winning bid for the land sent shares in Hyundai Motor, Kia Motors and Hyundai Mobis plunging, wiping out $8 billion in shareholder value, and sparked howls of protest from investors, rekindling worries about corporate governance at South Korea's conglomerates, or chaebol. ...
  • Nvidia sinks moon landing hoax using virtual light

    19 Sep 2014 | 10:24 pm
    Using its new top-shelf graphics processing unit, Nvidia tackles one of the most persistent conspiracy theories in American history: the veracity of the 1969 to 1972 Apollo moon landings.>
  • As G20 chases growth goal, members differ on how to get there

    19 Sep 2014 | 9:54 pm
    By Lincoln Feast and Gernot Heller CAIRNS Australia (Reuters) - As the Group of 20 leading economies meet to change no less than the "destiny" of the global economy, members remain divided on how to get there with Germany pushing back at U.S. calls for more government stimulus. Opening the meeting of finance ministers and central bankers, Australian Treasurer Joe Hockey outlined an ambitious agenda of boosting world growth, fireproofing the global banking system and closing tax loopholes for giant multi-nationals. ...
  • The KICK App will help you talk like a Football Expert

    19 Sep 2014 | 9:00 pm
    The beautiful game has long enjoyed a loyal fan base across the clubs of Europe. From Manchester to Milan, fans live through the highs and lows of their beloved team. Now, a recent study commissioned …
 
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    The Retail Doctor Blog

  • How Apple Will Affect Your Retail Sales

    11 Sep 2014 | 6:42 am
      Apple just showed off their new IPhones and their new Apple Watch. I’ll admit, I’m a bit of a techie, so I tuned into the live blog for the updates. If you’re not an electronics retailer, you may have missed why this is such big news. The iPhone 6 and the larger iPhone 6 Plus are going to be screamer products.  This is the phone experts had hoped for from Apple two years ago when Samsung began offering larger screens.
  • Preparing For Christmas: How To Unclutter Your Retail Store

    5 Sep 2014 | 6:03 am
    Merchandise... Like food... Like alcohol... Like a lot of things ... can be good.  Until you have too much.
  • Never Make Assumptions About Your Retail Customers Again

    4 Sep 2014 | 4:55 am
    It was during a huge clearance sale shortly before the holidays. The rack sign read 3 shirts for $20. A woman held up several to her elderly husband's chest, picked 9 and asked, "Can you give me these for $50?" The harried clerk took one look at her soiled and tattered jacket and unkempt hair then declared, "No. See the sign? It's three for $20. That would be six for $40 and nine for $60." He then turned away.
  • 7 Reasons Retail Competitors Have More Business Than You Do

    3 Sep 2014 | 4:37 am
    I hear one thing over and over again from retailers and it's I just need to attract more customers. Heard it before the recession of 2008 ... Heard it after... Heard it during the housing bubble... Still hearing it ...even over the ice bucket challenges.
  • How To Sell Your Boss On Why You Need Sales Training

    2 Sep 2014 | 4:26 am
    I sat next to a young woman on a plane to Chicago the other day. She was on the second leg of a trip home from Boston to Seattle. Her flight had been delayed and then finally canceled 8 hours earlier. “But,” she said, “I pleaded and cried and told them my mom was in the hospital and they put me on this flight. I put on a good show - with tears - and I got my way.” When it comes to getting our way, especially with a boss or someone in a position of power, most of us have little idea how to get what we want, so we accept what we get.
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    Business Insider

  • Security upped at Vatican over attack fears

    20 Sep 2014 | 1:02 am
    Rome (AFP) - Security has been tightened in Saint Peter's Square after intelligence services intercepted a possible plan to attack the Vatican, Italian media reported Saturday, increasing fears Pope Francis could be in danger.A foreign security service alerted Italy this week after intercepting a conversation between two Arab speakers which referred to "a demonstrative act, Wednesday, at the Vatican," Il Messaggero daily reported.Wednesday is the day the pope holds his weekly general audience in the square in front of Saint Peter's Basilica.Checks by Italy's anti-terrorism unit revealed that…
  • Iran has 'role' in fighting IS militants: Kerry

    20 Sep 2014 | 12:44 am
    United Nations (United States) (AFP) - Washington's arch-foe Iran has a role to play in tackling Islamic State militants who have overrun large swathes of territory in Iraq and Syria, US Secretary of State John Kerry said.Iran's supreme leader Ayatollah Ali Khamenei claimed this week that he had rejected a request from the United States for cooperation on the battlefield.US officials have not confirmed or denied making an offer in private, but they do not regard Tehran as part of the coalition they are building to fight the IS militant scourge.But Kerry said that in combating the jihadist…
  • Drunken hunter fights off Australian croc with an eye-poke

    19 Sep 2014 | 11:30 pm
    Sydney (AFP) - A tipsy goose hunter said Saturday he lived to tell the tale of being attacked by a two-metre-long crocodile in northern Australia after poking the beast in the eye."We were shooting geese, my cousin-brother told me go and get the duck there," 20-year-old Stephen Moreen told the Australian Broadcasting Corporation."I got the first goose. The second one... the number three one, he grabbed me on my arm."[The croc did] the death roll. Lucky for me when (we) went underwater I saw him and poked his eye."He let go. Once he let go he ran for the bank. "My cousin-brother shot…
  • Weather forces delay to SpaceX mission to space station

    19 Sep 2014 | 11:11 pm
    Washington (AFP) - Thick clouds and rain over the Florida coast early Saturday forced the California-based SpaceX to postpone the launch of its Dragon cargo carrier to deliver food and supplies to the International Space Station.Another attempt is planned for early Sunday at 1:52 am (0552 GMT) from Cape Canaveral, Florida, when the weather forecast is 40 percent favorable for launch.The journey by SpaceX's unmanned Dragon cargo capsule would be the fifth for SpaceX, and the fourth in a series of SpaceX's contracted supply missions with NASA.The supply ship is carrying 5,000 pounds (2,300…
  • 49 Turks kidnapped by IS militants freed: PM

    19 Sep 2014 | 9:56 pm
    Istanbul (AFP) - Dozens of Turkish nationals held hostage by Islamic State jihadists in northern Iraq for more than three months have been released, Turkish Prime Minister Ahmet Davutoglu said on Saturday."We brought our citizens to our country this morning," Davutoglu said in televised remarks, adding that all 49 were in good health. IS jihadists kidnapped 49 Turks including diplomats, children and special forces from the Turkish consulate in Mosul on June 11 as they captured swathes of northern Iraq. Join the conversation about this story »
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    HBR.org

  • Oracle: The Worst-Governed, Best-Run Company Around

    Justin Fox
    19 Sep 2014 | 10:53 am
    After 37 years in charge, Larry Ellison finally stepped down as Oracle’s CEO on Thursday. Except that he’s not really stepping down. The 70-year-old will stay on as the software giant’s executive chairman and also its chief technology officer — the latter title a formalization of a role he was already playing. And the new co-CEOs, Safra Catz and Mark Hurd, will continue to do the same things they did as co-presidents, the only difference being that they will now report to the board instead of just to Ellison. But Ellison is of course chairman of that board (long-time chairman Jeff…
  • Stop Searching for That Elusive Data Scientist

    Michael Schrage
    19 Sep 2014 | 10:00 am
    Based purely on the data, a really good data scientist will probably tell you the odds are poor that you’ll be able to find and hire really good data scientists. Surveys say there simply aren’t enough people with the unusual blend of software skills and statistical savvy to go around. Arguably even more important, high-impact data scientists bring collaborative temperaments and business acumen to data-driven initiatives. Unfortunately, there’s no shortage of individuals with just enough statistical and software knowledge to be data-dangerous. For many organizations, a…
  • Coaching an Employee Who Doesn’t Want Help

    Amy Gallo
    19 Sep 2014 | 9:00 am
    Is there someone on your team who you’d like to coach, but resists your help? A high-performer who could reach further? A hard-worker who could grow faster?  The best managers know to coach their employees, but what if someone doesn’t want your help? How can you convince a hesitant employee that your advice is worthwhile? What the Experts Say “Resistance to coaching takes many forms,” says Amy Jen Su, managing partner of Isis Associates, an executive coaching and leadership development firm and coauthor of Own the Room: Discover Your Signature Voice to Master Your Leadership…
  • Designing the Commute of the Future

    The Shortlist
    19 Sep 2014 | 8:55 am
    By Testing. And Testing Again. How San Francisco Is Designing Its Metro Train of the FutureCityLabThe first San Francisco Bay Area Rapid Transit (commonly known as BART) trains first appeared more than 40 years ago to great fanfare. They haven't really changed since. But as Nate Berg reports, the system is on the cusp of change, with between 775 and 1,000 new cars scheduled to begin service in 2017, at a cost of up to $3.3 billion. So how, exactly, do you go about such a massive redesign, which will have profound implications for commuters throughout the city? For one, collect data and survey…
  • Will Oracle’s Co-CEO Setup Work?

    Walter Frick
    19 Sep 2014 | 8:33 am
    Larry Ellison announced yesterday that he was stepping down as CEO of Oracle, the company he co-founded in 1977. In his place, Oracle presidents Mark Hurd and Safra Catz will share the CEO role. Ellison will remain chairman of the board and will still serve as chief technology officer. Cue the Ellison retrospectives. But what about the company’s future? Can co-CEOs work? While research has found that the market seems to like the co-CEO arrangement, there isn’t a clear-cut answer on its effectiveness. But a paper published earlier this month at least presents evidence on how to…
 
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    Women Entrepreneurs GROW Global

  • Getting Started in Exporting. Are You Ready?

    Laurel J. Delaney
    14 Sep 2014 | 10:45 am
    Reminder – please join me at a webinar I am giving this Thursday, September 18th at 12 p.m. ET/9 a.m. PT (plan on about an hour for the webinar). Here are the six things I will cover: 1.  Why this is the best and easiest time ever to export! 2.  What you need to do to get your business export ready 3.  How to craft a back-of-the napkin export business plan 4.  How to create a social media and networking presence 5.  How to market your business worldwide 6.  How to use e-commerce sites as stepping-stones to export success To learn more and to register, visit:  Export NOW 110:…
  • Investing In Women Is Fair and Right and Makes Sense (and Here’s Why)

    Laurel J. Delaney
    6 Sep 2014 | 6:50 pm
    Samoa According to Samoa International Trade Centre (ITC) executive director Arancha Gonzalez, women put back 90 per cent of their earnings into the community compared to 40 per cent with men.  “It’s a statistic that shows why investing in women is not just fair or right but actually makes sense,” says Gonzalez. Further, “because women re-invest in the communities so heavily they are a powerful instrument to achieve development.” According to Gonzalez, only one per cent of the global procurement market goes to women.  The Samoa program will help women’s groups…
  • WOW! International Go Topless Day?

    Laurel J. Delaney
    31 Aug 2014 | 11:22 am
    “International Go Topless Day” 2014. I had to read this twice to understand what was happening.  On August 24th, New Yorkers – men and women alike – ditched their shirts and joined people around the world in celebration of “International Go Topless Day.” According to the New York Post: Around 200 bare-chested men and women chanted “Free your Breasts! Free your mind!” as they proudly marched from Columbus Circle down to Times Square and over to Bryant Park in the name of equality. A little history from Gawker on why this is happening: Every year since…
  • Meet Two Asia-Pacific finalists for the Cartier Women’s Initiative Awards

    Laurel J. Delaney
    23 Aug 2014 | 2:52 pm
    Jackie Stenson (L) and Diana Jue (R) of Essmart Global Jackie Stenson (L) and Diana Jue (pictured) bring social-impact technology to the populations who need it through their company Essmart Global.  This was a dream they nurtured during their undergraduate years at MIT.  They have been nominated as the Asia-Pacific finalists for the Cartier Women’s Initiative Awards and the only women from India on this list. After beginning operations, we’ve been supported by members of the Dell Social Innovation Challenge, which we won in 2012. We’re also supported by Echoing Green, which…
  • Shaping the Future of Women in Business Worldwide

    Laurel J. Delaney
    17 Aug 2014 | 10:17 am
    Grand Hyatt, Beijing According to The United Nations, “the Asia-Pacific economy would grow by an additional $89 billion annually if women were able to achieve their full economic potential.”  Asia Pacific Economic Cooperation (APEC) is the premier forum for facilitating economic growth, cooperation, trade and investment in the Asia Pacific region. The APEC Women Leadership Forum has its program coming up soon – August 20 – 22nd.  They will discuss on how to enhance business networking, congregate role models to mentor next-generation leaders, explore new growth…
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    Forbes - Entrepreneurs

  • A Culture Of Customer Service Excellence Starts With Consulting Your Employees

    Micah Solomon
    20 Sep 2014 | 1:10 am
    Too many customer service excellence initiatives, too many consulting projects aimed to creating a culture of customer service excellence, end up seeming to employees like they've been arbitrarily imposed from on high.
  • 7 Ways Your Leadership May Be Sabotaging The Customer Service Experience

    Micah Solomon
    19 Sep 2014 | 7:30 pm
    What's the worst customer service mistake that your company, fueled by your own leadership decisions, has made so far in 2014?your worst self-inflicted sabotage of the customer experience? I don't ask this to be a buzzkill, but because this is a great time of the year to get on track
  • Computer Game Pioneer Trip Hawkins May Escape Tax Debt

    Peter J Reilly
    19 Sep 2014 | 6:00 pm
    VideoWilliam H. Hawkins or, as he is better known, "Trip Hawkins" had some good news from the Ninth Circuit this week.   A bankruptcy court had ruled that Trip's "profligate lifestyle" after realizing he was insolvent amounted to a willful attempt to evade or defeat taxes.  The Ninth Circuit has
  • Appeals Court Rejects $1 Million Fee In Radio Shack Coupon Settlement

    Daniel Fisher
    19 Sep 2014 | 2:57 pm
    An influential appeals court rejects settlement that would have paid lawyers $1 million in cash, clients $10 coupons at Radio Shack.
  • Computer Game Pioneer Trip Hawkins May Escape Tax Debt

    Peter J Reilly
    19 Sep 2014 | 2:19 pm
    William H. Hawkins or, as he is better known, "Trip Hawkins" had some good news from the Ninth Circuit this week.   A bankruptcy court had ruled that Trip's "profligate lifestyle" after realizing he was insolvent amounted to a willful attempt to evade or defeat taxes.  The Ninth Circuit has ruled that not immediately adjusting his lifestyle when he realized he was insolvent did not constitute willfulness. ....a mere showing of spending in excess of income is not sufficient to establish the required intent to evade tax; the government must establish that the debtor took the actions…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • Another Great Podcast Title Here

    bradhogan
    18 Sep 2014 | 9:07 am
    Bacon ipsum dolor sit amet sausage swine kielbasa, chicken ribeye leberkas short ribs shank. Chicken shank venison, spare ribs jowl pig porchetta tenderloin cow frankfurter beef ribs landjaeger tri-tip. Salami pork bacon, pork chop cow tri-tip porchetta landjaeger. Pork loin short ribs shank ham swine tri-tip tenderloin tail kevin sirloin. Drumstick tri-tip meatloaf rump landjaeger brisket tail. Kielbasa bresaola tail strip steak, porchetta bacon pig shankle corned beef short loin turkey. Ham t-bone rump ribeye pork loin chicken salami beef ribs shoulder pastrami kevin short loin shankle.
  • Sample Podcast Title Right Here

    bradhogan
    18 Sep 2014 | 8:46 am
    This is a spot for some show notes, all about what people can expect from this episode. This is a spot for some show notes, all about what people can expect from this episode. This is a spot for some show notes, all about what people can expect from this episode. This is a spot for some show notes, all about what people can expect from this episode. This is a spot for some show notes, all about what people can expect from this episode. This is a spot for some show notes, all about what people can expect from this episode. This is a spot for some show notes, all about what people can expect…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
 
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    New articles | Biznik

  • Anatomy of an Email: How to Craft Emails That Get Opened and Clicked

    29 Aug 2014 | 2:04 am
    Why do some of your emails get high open rates, while others sit in people's inboxes collecting dust? If your open rates and click-through rates are inconsistent, it could be because you're not following a strategic email blueprint.
  • How Are You the Same?

    28 Aug 2014 | 8:30 pm
    When creating your brand the main focus is usually on what makes you different. What are you bringing to the market that no one else is. What are you offering that hasn't been seen a zillion times before?
  • The Danger of Deadlines

    27 Aug 2014 | 9:42 am
    If you think you understand how the executive brain works, you may be surprised at these recent research findings.
  • Changing Trends in Web Designing

    20 Aug 2014 | 5:00 am
    When we look back at the last year, the designing of web has taken a whole new perspective since then.
  • How to Create Systems to Simplify Your Email Marketing

    15 Aug 2014 | 5:55 pm
    You need to have strong email marketing systems in place in order to effectively monetize your email list.
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    Online sales proposals | Mimiran

  • Apple Watch, Value, Price, and Frame of Reference

    Reuben
    16 Sep 2014 | 6:54 pm
    John Gruber has an in-depth piece about Apple Watch over on DaringFireball. It’s well thought-out, but what’s particularly interesting is his guess at the prices of the three different tiers. Apple announced that the watch would start at $349, which clearly is for the sport version. The regular edition and the “Edition”-edition will be more. Gruber thinks much more. My guesses for starting prices: Apple Watch Sport (aluminum/glass): $349 (not a guess) Apple Watch (stainless steel/sapphire): $999 Apple Watch Edition (18-karat gold/sapphire): $4999 In short: hundreds for…
  • Proposal Writing Style: Formality and Clarity

    Reuben
    11 Sep 2014 | 7:13 am
    There are two ways to look at writing style: formality and clarity. The formality of the writing, formatting, and imagery will depend on your customers. A professional party planner may promise to “keep the drinks flowing, the music thumping, and the dance floor full until the small hours”, with pictures of happy people having a great time. If you’re implementing accounting systems, people might have different expectations for how formal your writing is. Even when writing formally, let some personality come through. People buy from people, not companies, but especially in formal…
  • Defining the Customer’s Commitments in a Proposal

    Reuben
    3 Sep 2014 | 4:55 am
    In addition to clearly defining what we are not doing as part of a project (see What You’re Forgetting to Include in Your Proposal), we need to define what we need the customer to do to make the project successful. There are no magic wands, and vendors almost always need some level of help to deliver results. Sometimes this help is minimal. Sometimes it means weeks or months of close collaboration with key personnel who already have busy schedules. Sometimes it means access to sensitive documents or data. Sometimes it means obtaining, cleansing, and stitching together information that…
  • What You’re Forgetting to Include in Your Sales Proposal

    Reuben
    28 Aug 2014 | 9:35 am
    In our rush to define all the great things we’re going to do for our customer, we sometimes forget that we can’t do everything on the wish list. Even worse, the customer sometimes forgets this, as well. Even if the person you work with most directly understands the priorities and constraints of the project, her colleagues may assume that you will be handling their issues. Ironically, what we often forget to include in our proposal is what we’re not including in the project. This can lead to confusion in the sales cycle and, if you win the business, more serious problems during the…
  • The Powerful Question Most Sales Reps Forget to Ask

    Reuben
    18 Aug 2014 | 7:26 pm
    Let’s imagine you run a consulting firm that specializes in helping companies in the widget industry improve sales productivity. Half your business comes from this industry, but you also have clients in other industries, and some of your projects extend beyond sales into finance and accounting. You get a lead on your website requesting a proposal for a sales training program and they need your help asap. A perfect prospect. You call to qualify for budget and timing and everything seems good. You enter the deal in your CRM system and get excited. This might put you over the top for the…
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    Business.com B2B Online Marketing Blog

  • 3 Major Marketing Fails, Risks, and Fixes

    Morgan Quinn
    17 Sep 2014 | 10:38 am
    He was wearing a robe and slippers, day-old stubble, jeans, and a dirty T-shirt. A cigarette dangled from his lips as he leaned underneath the “No Smoking” sign and muttered: “You hiring?” “Why, where have you been? You’re exactly what I’m looking for!” (Not!) As business owners, we can’t help but look outside and wonder “what in the world are people thinking?” when they unsuccessfully market themselves as employees. Before we cast judgment, though, let’s talk about how difficult marketing our own businesses can be (and the…
  • Video: How Digital Marketers Can Reach More Buyers

    Morgan Quinn
    3 Sep 2014 | 1:17 pm
    Right now in digital media, there are three specific trends changing the way marketers must play today. These are: Shift from Interest-Based Media to Intention-Based Media: 70% of buyers are relying more on content than they did a year ago for purchase decisions. As a marketer, you can track these interactions (content downloads, video plays, etc.) to capture intention instead of interest and target based off the way buyers engage. (Tweet this!) Shift from Brand Advertising to Branded Performance Marketing: In B2B, marketing is under extreme pressure to demonstrate effectiveness. Marketers…
  • 3 B2B Digital Marketing Companies Using Innovation to Make the Data Connection

    Morgan Quinn
    28 Aug 2014 | 3:40 pm
    While tech media was once the key player in leveraging innovation to offer advanced marketing solutions like programmatic buying, marketing automation, and retargeting, the digital media industry is increasingly investing in these technologies. B2B marketing companies can no longer rely on organic adaptation or be slow to respond to the digital market shift; they must employ strategic and tactical moves to stay on top of customer needs and market trends. The good news is the B2B marketing industry is already responding to the shift, with a report from research firm Gartner finding a…
  • Digital Solutions for the B2B Marketer

    Kim Gloeckl
    20 Aug 2014 | 6:00 am
    High-level decision makers are harder than ever to reach. And in today’s world, buyers do not contact suppliers directly until most of the purchase process is complete. So how do businesses get in front of buyers exactly when they’re evaluating products and services? And where are smart executives going to learn more about what the market has to offer them?  Meet Business.com, the leading destination for executives in growing companies to acquire the knowledge, products and services they need to run their businesses. It’s our mission to provide a better experience for our users…
  • Transforming B2B Digital Media Through Data, Content and Integrated Marketing Solutions

    Tony Uphoff
    11 Aug 2014 | 2:00 pm
    It’s a great time to be in digital advertising. In 2013, $275 billion was spent on digital advertising, and this number continues to grow at over 11% per year. Much of this growth is driven by content marketing; and smart marketers are embracing content marketing because it works. Buyers today educate themselves with advertiser provided content. They want this content tailored however, to their demographics, firmographics and where they are in the purchase process. Now, Business.com is even better positioned to help you do just that. For over a year, we have been hard at work building…
 
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    MyWifeQuitHerJob.com

  • MWQHJ 036: How Ryan Moran Created A 7 Figure Ecommerce Business On Amazon In Just 1 Year

    Steve C
    17 Sep 2014 | 8:45 pm
    Today, I had the pleasure of interviewing Ryan Daniel Moran who runs the blog FreedomFastlane.com. And what’s amazing about Ryan is that he was able to create a 7 figure ecommerce business within just one year by selling his own products on Amazon.com. In this interview, you will not only learn how he did it but he’ll also share many important tips and philosophies on the best way to make money online with ecommerce. Don’t miss this one. What You’ll Learn Why you should look at longer time horizons for your business. Why it’s better to source your own branded…
  • What This One Tea Shop Did Differently To Make Me A Long Term Customer

    Steve C
    15 Sep 2014 | 8:50 pm
    Several years ago, my wife and I made a conscious effort to remove sugary drinks entirely out of our diets. No more high fructose corn syrup. No more Boba milk tea and no more delicious milkshakes. For my wife however, cutting out sugar was particularly difficult because she hates the taste of water. (Given that water is tasteless, I personally don’t see how you could possibly “hate the taste” but that’s a topic for another discussion). Anyway when we’re not drinking water, we both drink a lot of tea because it tastes good and there are 0 calories associated with…
  • MWQHJ 035: How To Sell Amazon Kindle Ebooks And Make 30K In Under 7 Days With Jonny Andrews

    Steve C
    10 Sep 2014 | 9:23 pm
    Are you interested in selling your own ebooks on the Amazon Kindle platform? Do you want to make some passive income being an author? Today, I have Jonny Andrews on the show to teach us how to make money selling ebooks on the Amazon platform. Jonny runs the popular website and podcast AudienceHacker.com and he’s got a ton of experience with launching successful ebooks. In fact in one of his launches, he was able to make over 30K in under 7 days which is crazy! He reveals all of his tactics and secrets in this episode so check it out! What You’ll Learn Why you should consider using…
  • What Everyone Should Know About Starting A Business Vs Working A Day Job

    Steve C
    9 Sep 2014 | 8:04 am
    If you read a lot of business and entrepreneurship blogs like I do, you’ve probably noticed that almost every article out there glorifies quitting your day job. Quit that soul sucking job of yours and call your own shots! Why work for someone else when you can be your own boss? Fire your boss and live happily ever after. Here’s the thing. Even though my blog is called “My Wife Quit Her Job”, I’m actually not “anti day job” at all. In fact, I’m a strong proponent of working full time for someone else if that’s what makes you happy. And I…
  • MWQHJ 034: How To Run A Chinese Factory And Import Products From China With Hoe Lui

    Steve C
    3 Sep 2014 | 9:37 am
    Hoe Lui is someone I have known for a very long time. In fact, he was one of the guys that helped me out early on by guiding me through my first Canton Fair. What’s super cool about Hoe is that he owns and runs his own Chinese factory, Kloanz.com, which makes bobble heads for professional sports teams. Now you’ve probably read a lot of articles on how to deal with Chinese vendors and how to navigate the cultural differences in China but as far as I know, no one has ever interviewed an actual Chinese factory owner. So I’m thrilled to have Hoe on the show today and he’s…
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    Optimal Digital Marketing

  • On-Page SEO is the New Off-Page SEO

    Bartosz Góralewicz
    16 Sep 2014 | 10:00 am
    You are probably tired of listening to all the Penguin news, the talk that SEO is dead, and that link building is over. Good, me too. I personally think that talking about all of the changes in Google and ranking penalties have blocked the SEO community from seeing what has remained unchanged. What changed then? I will start with the most interesting part (I think) of the latest trends in on-page SEO. New trends in on-page SEO On-page factors and technical SEO have not really changed as much as some of you may have thought in the last few years. I think it is safe to say that Google is slowly…
  • Digital PR and Why Your Brand Needs It

    Claire Westlie
    27 Aug 2014 | 1:30 am
    What is Digital PR? Public Relations (PR) is building and maintaining a brand’s reputation by making sure the right information gets passed from the organization to the public. This includes organizing events, announcing new hires and construction, and promoting sponsorships – just to name a few. Digital PR is still passing information from the organization to the public, but its tools have evolved to encompass Search Engine Optimization (SEO), social media, content marketing, link building and online promotion of your brand. It seems simple enough, but there’s dedicated work behind…
  • 2 Simple Steps to Ensure Social Media Success on Facebook

    Brad Cebulski
    12 Aug 2014 | 8:00 am
    Whenever you are marketing via social media, you always need to worry about two parts of the equation: creating great content and attracting new customers. However, it seems like so many people only focus on the first of the two because it draws the most attention and is much more “fun.” The reality is that a business is rarely successful on Facebook unless they are focusing on both the content and the acquisition of new customer – in the form of fans and followers. (Disclaimer: I do not work for Facebook. I simply believe that Facebook advertising (when used correctly) can be one of…
  • Broken Link Building and Why It’s Worth It

    Jeremy Scholz
    5 Aug 2014 | 9:00 am
    Link building can be a very challenging task…especially when you want to build STRONG LINKS. Broken link building can be one of the most beneficial and successful methods if done right. Doing so can often fix something on a website that has existed for many years and already has very high authority and a plethora of links built to the page so the “link equity” will start pouring in.  The good news is, no one wants broken links on their site! Finding Broken Links First comes the challenge of finding links that are broken. There are billions of websites out there. Determining which ones…
  • How I Got My Startup Featured on The TODAY Show and NPR

    James Oliver
    29 Jul 2014 | 8:00 am
    People are amazed I was able to get my “little tech startup,” WeMontage (made in the Fox Valley of Wisconsin), featured on the TODAY Show, and most recently on NPR. They ask, “How did you do that?” Conventional wisdom says a blog post needs to be titled, “The 3 steps to…blah, blah, blah” in order to be viewed, shared, commented on, etc. But this ain’t that. There are no silver bullets or three steps to moving your startup forward and breaking through all the clutter to get the attention of your target market (at least not that I’ve seen).
 
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    Flyte New Media

  • What Does Diversity Mean in a (VERY) Small Company?

    Rich Brooks
    16 Sep 2014 | 8:00 am
    This post is sponsored by Visa Small Business, but the opinions are all mine, and any comments are all yours. Having a diverse workforce can be a challenge for small businesses, especially in certain parts of the U.S. or globally. To get the benefits of diversity, you may need to expand your thinking. Many large companies must comply with corporate or even governmental diversity mandates. They are also made up of such large workforces that it’s easy to cultivate a rich mixture of experiences and people. But smart businesses—of any size—don’t view diversity as a requirement, but rather…
  • How Do I Become an Internet Sensation? Follow This One Rule.

    Katrina Crowell
    12 Sep 2014 | 8:42 am
    Rebecca Black. Antoine Dodson. Psy. What do all of these people have in common? They’ve all managed to take a slice of fame, by joining the ranks of a phenomenon of the 21st Century called “Internet Sensations”. Being an Internet sensation can result in record contracts, television appearances, book deals, advertising endorsements, even lucrative contracts with major cosmetic companies... And of course – cold, hard cash. The facts don’t lie: Making yourself an Internet sensation can pay off big time. OK – So, coming back down to earth – it’s safe to say that most of us…
  • How to Retarget Your Ads on Facebook

    Katrina Crowell
    3 Sep 2014 | 10:21 am
    Retargeting on Facebook is a digital marketing tactic that’s been getting a lot of attention lately. And rightly so – because retargeting gives you a chance to reach customers who are serious about purchasing your product or service. If you’ve never heard of retargeting, you’ve probably experienced it. Ever looked at—say, a pair of boots—online and then seen ads for those boots at every site you go to after that? Well, those ads aren’t coming from the magic internet marketing fairy – They’re coming from a digital marketing tactic called retargeting.  How do…
  • Why You SERIOUSLY Need to Come to Agents of Change This Year

    Rich Brooks
    29 Aug 2014 | 4:36 am
    This September 26th, 2014, we’re putting on our annual conference that’s all about how you can reach more of your ideal customers with search, social, and mobile marketing.  It’s called the Agents of Change Digital Marketing Conference, and if you’re reading this blog (or email newsletter), then chances are you’re going to love it. Imagine a full day of some today’s top digital marketers sharing their best tactics and strategies on Facebook, LinkedIn, Pinterest and ranking higher at the search engines. Tips for building and engaging an audience. Advice…
  • How to Manage Your Email with Boomerang

    Katrina Crowell
    19 Aug 2014 | 4:40 am
    Do your proposals get lost in email? Do you ever forget to follow up with someone for an important event? Do you sometimes lose track of email threads? Then read on, because we’ve got a great tool to help regain control of your inbox.  Today I want to share with you a tool I’ve been using for several months now that has helped me tame my inbox, save time at work, and keep on top of proposals, work agreements, and other important activities for my business. It’s called Boomerang, and it’s an add-on to Gmail. If you’re not using Gmail because you want to send…
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    Blog@PixelCrayons™

  • 7 Enterprise Mobility Trends to lift Business Processes

    Mark Wilston
    17 Sep 2014 | 5:03 am
    Mobile devices have become the most beloved companion of the mankind and they accompany us everywhere we go. A jazzy smartphone can bring in a lot of possibilities and can help us in every walk of life, including the business decision making. With smart functionalities, mobile devices have started playing the key role of a […]
  • Benefits of Mobile Technologies to B2B Marketers

    Mark Wilston
    9 Sep 2014 | 10:52 pm
    Mobile technologies have greatly influenced the marketing techniques of the modern times. Today, marketers are more technology savvy and they believe in using the mobile technologies to devise marketing strategies for clients, allowing them to gain new heights in their business domains. When it comes to B2B marketing, a marketer can integrate the mobile technology […]
  • HTML & CSS Frameworks For Better Framing of Your Websites

    Mark Wilston
    4 Sep 2014 | 5:38 am
    Programming has always been a tedious task for majority of the folks. Early programming was straight from the head; no frameworks, no IDEs or sometimes no documentation or code repositories nor any online community. The programmer had to directly rely on his logical ability to write codes and test the same. This was a huge […]
  • Why Visual Studio is More Suitable for Cross-Platform Mobile Developments

    Mark Wilston
    27 Aug 2014 | 10:00 pm
    Today, a wide variety of mobile devices are available in the market, which run on different platforms and developers often face the challenge of building applications and solutions that are cross-platform compatible. Developers who want to create games and apps for multiple mobile platforms can now take the help of Visual Studio, for feature-rich and […]
  • Is your WordPress Website loading Slow? Lets Improve!

    Mark Wilston
    24 Aug 2014 | 10:50 pm
    In today’s fast-pace world, slow websites are definitely an obnoxious proposition for most website owners. Visitors may start avoiding a slow website and it may affect the search engine ranking of a website at the same time. If you own a WordPress Website and your website is loading slower, you need to first understand the […]
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    BizCentral USA » Blog

  • Starting a Small Business? You Need a Business Plan!

    Marisol Cruz
    8 Sep 2014 | 6:29 am
    Many successful business owners agree that having a business plan was their guide for success of their business. A business plan keeps you focused and sets expectations of what needs to be done. If you’re starting a new business, you must know that planning ahead of time can save your business from failing. And a business plan does exactly that, it breaks down how your business will make money, determines your future financial plans, and outlines the spending to avoid pitfalls. Here we will explain how a business plan sets a foundation for a successful future. Shows how your business will…
  • Website Tips That Generate Sales!

    Marisol Cruz
    2 Sep 2014 | 6:47 am
    Did you always dream about starting your own business and making it profitable?  Here at BizCentral we know what a huge step you’ve made by making your dream a reality.  We get it, starting your own business is difficult, full of sleepless nights thinking about finding new customers and growing. To help with this we have developed website tips that can help you make your website more effective. Tip #1 Have a Lead Capture Page A lead capture page has a place where prospects insert their name, phone number and email addresses for the business to use. Typically a lead capture form would be a…
  • SBA 8(a) Certification Program Explained

    Marisol Cruz
    25 Aug 2014 | 1:22 pm
    How can it help my small business? There are various reasons why your small business should look into government contracting. The SBA’s 8(a) Certification Program will limit your competition for business as an 8(a) contractor to other small similar companies. Business certifications are intended to help hindered small businesses thrive in the competitive environment. These business certifications are the only one provided by the Federal Government and are the hardest to qualify for. Applicants who are members of socially-disadvantaged groups and are economically disadvantaged can be…
  • Social Media Marketing is a Daily Commitment

    Marisol Cruz
    18 Aug 2014 | 7:16 am
    Your small business social media marketing efforts start with you. In order to successfully market your small business through social media you need to do two things: Grow and nurture your online networks Create and share great content If you haven’t put the time into social media engagement or building and nurturing your networks, then your social media efforts will likely be an uphill battle. It’s a commitment very much like going to networking events, trade shows and business expos with all of the necessary follow up. It’s a daily commitment, which means commenting, posting,…
  • Business Plan Tip of the Week

    Marisol Cruz
    12 Aug 2014 | 6:40 am
    By now, if you have been following our blogs, you should be a business plan expert. You know what elements a business plan contain, you know why having one is important, and most importantly you know that you must update it often. You’ve got a brilliant new idea and you’re ready to implement it. Along the lines, are you thinking to yourself, what information on here will the investor hold more importance over? Do I focus more on my financials? Do I focus more on my products and services? Do I focus more on how my business will grow financially? Investors will care about four elements that…
 
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    Business Credit

  • Attention Business Owners: Best Practices for Using Credit Cards

    Marco Carbajo
    17 Sep 2014 | 8:24 am
    Business Best Practices Credit Cards One of the challenges facing business owners in America today is the lack of business credit education. An area of particular interest is in the proper use of credit cards. According to Tower Group’s recent report, more than two-thirds of business owners use credit cards for business, but of those […] The post Attention Business Owners: Best Practices for Using Credit Cards appeared first on Business Credit.
  • UCC Financing Statement: Is One Filed Against Your Business?

    Marco Carbajo
    9 Sep 2014 | 10:45 am
    UCC Financing Statement In the past several posts we talked about deciphering your Equifax Small Business Report, Experian Business Report and Dun & Bradstreet Report. We broke down the various groups of data that make up your company’s credit report with public filings being one of them. Public filings include records such as bankruptcies, liens, […] The post UCC Financing Statement: Is One Filed Against Your Business? appeared first on Business Credit.
  • Unsecured Business Credit Lines vs Business Credit Cards

    Marco Carbajo
    3 Sep 2014 | 8:33 am
    Unsecured Business Credit Lines In a previous post we talked about the benefits of using our unsecured business credit lines. Now I have to say this definitely was a very popular post that generated quite a bit of questions and conversations so I thought it would be a good idea to cover this in today’s […] The post Unsecured Business Credit Lines vs Business Credit Cards appeared first on Business Credit.
  • Why File a DBA? Breaking Down: Doing Business As (DBA)

    Marco Carbajo
    21 Aug 2014 | 7:53 pm
    Why File a DBA? Have you wondered why a business files a DBA? Do you know if your business needs to file one? In this post I’ll be breaking down the DBA also known as the Fictitious Business Name or Assumed Business Name to see if your business actually needs one. First things first, let’s […] The post Why File a DBA? Breaking Down: Doing Business As (DBA) appeared first on Business Credit.
  • Need to Add Trade References? 11 Things You Should Know

    Marco Carbajo
    14 Aug 2014 | 1:24 pm
    Add Trade References A trade reference is the payment experience information that a supplier has on its customer. For Dun & Bradstreet there are seven factors that represent the creditworthiness of a suppliers’ customer. These factors are: reporting date, payment history, highest amount of credit used, amount owing, total past due, terms, and date of […] The post Need to Add Trade References? 11 Things You Should Know appeared first on Business Credit.
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    The Work at Home Woman

  • 5 Flexible Home-Based Business Ideas for Women

    Holly - The Work at Home Woman
    17 Sep 2014 | 10:00 pm
    By Holly Reisem Hanna Many years ago when I started brainstorming work at home business ideas, many occupations came to mind, event planner, professional organizer, and personal concierge. But when I asked myself, “How do I want my life to look?” it didn’t include running all around town or working on holidays or weekends. When […]
  • Living With No Expectations

    Holly - The Work at Home Woman
    15 Sep 2014 | 10:00 pm
    Dr. Barbara Seifert, CPC Imagine a life where all your dreams come true; a life that is filled with happiness, love for what you do and who you are, and enriched relationships. Sounds illusive doesn’t it? What if I told you that this is not only doable but easier than it sounds? And what if […]
  • Interview with Anne Hebert – Independent Marketing Consultant and Writer

    wahanelson
    14 Sep 2014 | 10:00 pm
    Tell us a little bit about yourself and your entrepreneurial journey.  I moved to Austin, Texas after attending college in San Antonio. While I was looking for a full-time job, I worked as a freelance writer for two different companies. Then I took a job with a public affairs firm, where I worked for just […]
  • Peeps on Your Team: Getting Awesome Support People in Place

    wahanelson
    10 Sep 2014 | 10:00 pm
    By Rebecca Flansburg I love the poem from Maya Angelou called Every Woman Should. A WOMAN SHOULD HAVE one friend who always makes her laugh … and one who lets her cry … Time is a precious commodity and part of being a business owner is knowing when it’s time to call in the troops for […]
  • Can You Really Make Money From Home by Blogging?

    Holly - The Work at Home Woman
    9 Sep 2014 | 10:00 pm
    By Holly Reisem Hanna My first experience with a blog was back in 2005. A friend of mine told me that I needed to check out this celebrity gossip blog called, Pink is the New Blog. After reading a few posts, I was hooked. Not only did I enjoy the daily gossip, but I loved […]
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    Leader Networks blog

  • Big List 2.0: The Top 106 B2B Online Customer Communities

    Vanessa DiMauro
    8 Sep 2014 | 11:00 am
    I am thrilled to share the most comprehensive directory of B2B online customer communities on the web and perhaps even the planet! We published our first Big List in 2011 and just finished an exhaustive period of research and review to bring you the following 106 dynamic communities. From IT pros and CIOs to plumbers, baristas, and dentists. From frequent fliers to small business owners, you’ll find them all and more, right here. The Big List functions as a much deserved acknowledgment of B2B communities and their dedicated community managers, fierce executive champions and collaborative…
  • Spotlighting *Your* B2B Online Community – Call for Participation

    Vanessa DiMauro
    18 Aug 2014 | 9:56 am
    Calling all B2B community builders, the Big List is back! In 2011 Leader Networks, a well known social business research and consulting firm, researched and published a list of the top 71 online customer communities –drawing attention to thriving, dynamic, communities that didn’t receive much fanfare due to their focused audiences and limited public exposure. It holds true today that little is known about many of the most vibrant and visionary B2B communities due to their role as competitive advantages and their importance to their company’s strategic mission. In fact some of the…
  • Highlights from the 2014 Social Business Benchmark Study

    Vanessa DiMauro
    11 Aug 2014 | 5:54 am
    Another summer brings a new set of Social Business Benchmark study results! For the past three years, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conduct an ongoing study on the impact social practices are having on organizations. Unlike the other studies that focus mainly on social media marketing, we examine the social footprint across  four important areas: Strategic intentions, operations, staffing, governance and organizational impact. This ongoing study has yielded responses from over 190 organizations, with 17 industries represented.
  • Social Marketing and Gender Equality through Power Networking: 4 Common Trends Related to Transformation, Power and Influence

    Vanessa DiMauro
    5 Aug 2014 | 12:52 am
    For my last (but certainly not least) guest blogger in the summer series, I have invited Dr. Patrica Fletcher to share her thoughts about the impact of social on transformation, power and influence.  Patti is a real powerhouse herself – she  is the global leader of the Cross-Portfolio Marketing and Social Marketing Center of Excellence teams at IHS, and is the Co-Founder and CEO of PSDNetwork, LLC.  Her work centers on enablement and culture change with a particularly interesting focus on women in the boardroom.  I am inspired by Patti and her work and am sure you will be too! Read…
  • Measuring What Matters: Those Addictive Numbers

    Vanessa DiMauro
    29 Jul 2014 | 4:27 am
    I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore. Walking the talk? Well, the fact is my social sharing tool was unreliable. When the Leader Networks site re-launched about a year ago, we “lost” all our counts. Thousands of tiny emotional validations which…
 
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    Small Biz Daily

  • Reading List 9.19.14

    Rieva Lesonsky
    19 Sep 2014 | 12:01 pm
    By Rieva Lesonsky The life of a business owner is a busy one. If I had my way, days would be 30 hours long—and there’d be, like the Beatles sang: “8 days a week.” But there aren’t. So to help you stay on top of important small business news, information and advice essential to running your business, here’s my weekly Reading List. If you have articles you’d like to share, get them to me by end of day Wednesday every week. Best Practices Best accounting tools for your small business. 6 steps to growing a full-time small business Save money & boost productivity by going mobile…
  • 9 Things Entrepreneurs Should Know

    Rieva Lesonsky
    19 Sep 2014 | 3:00 am
    By Rieva Lesonsky 1. Accentuating the Positive Hiscox, an insurance provider for small businesses, just released its annual DNA of an Entrepreneur study, which finds most American entrepreneurs owners embracing their inner Pollyannas. More than half of all small business owners are optimistic about the coming year, possibly because 50 percent experienced revenue growth in the past year and 57 percent attracted new customers. Innovation is a little slower to develop, apparently, as only 22 percent of entrepreneurs developed a new product or service in the last year. But (I told you they’re…
  • Happy 50th Birthday, SCORE!

    Rieva Lesonsky
    18 Sep 2014 | 12:01 pm
    By Cliff Ennico [From a keynote speech given by the author last week to Connecticut’s assembled SCORE chapters at Gateway Community College in New Haven, Connecticut] Fifty years ago, the U.S. Congress did something smart for America (yes, it does happen sometimes). It authorized the creation of a volunteer organization called S.C.O.R.E. (the letters initially stood for “Service Corps of Retired Executives”) under the umbrella of the U.S. Small Business Administration. The idea was that struggling small business owners needed information, education and coaching in order to survive.
  • Turning a Passion Into a Business

    Rieva Lesonsky
    18 Sep 2014 | 3:00 am
    By Sam Langer When I was 24 I realized that I needed to make a change; a risk to start my own business.  I received a bachelor’s degree in finance and operations management from Indiana University in 2012 and got a job working as a project sports planner for ESPN right out of college, but discovered I was more passionate about fitness than my job. I always found time for the gym and enjoyed training colleagues and my bosses on the side. My parents were on vacation and met a fitness entrepreneur in the buffet line.  His name was Josh York and he started a franchise called GYMGUYZ.  The…
  • 3 Simple Social Media Strategies to See Real Results in 2014

    Rieva Lesonsky
    17 Sep 2014 | 12:01 pm
    By Corey Perlman (Excerpt from Corey’s new book: Social Media Overload!) With social media, if you’re not generating new leads or building stronger relationships with existing customers, then it’s just a hobby. And it you’re like me, the last thing you need is a new hobby. This article will offer three ways for your business to see improved results with your social media efforts. 1. Fish where the fish are. Where are your customers and potential customers spending time online? Are they active on Twitter? If not, why should you be? You don’t have to be on all social media sites.
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    MLM Blog - Network Marketing Blog

  • Todd Falcone’s “Cracking The Code To Network Marketing Success”

    ty@tribble.org (Ty Tribble)
    11 Sep 2014 | 8:17 am
    Today, Todd Falcone launched what is really a culmination of 25 years of experience in the world of Network Marketing called “Cracking The Code To Network Marketing Success“. I have known Todd for 10 years now, traveled with him, sat in his office and actually watched him work. In my opinion, no one is better positioned to give you the essential information it takes to get your business really moving. This is a physical product, something you can hold in your hands and take with you anywhere.     Part #1: On Your Mark 1: Take The First Step: Eliminates your fear on…
  • Book Publisher Ditches Amazon For MLM

    ty@tribble.org (Ty Tribble)
    28 Aug 2014 | 9:49 am
    Oklahoma based book publisher, Education Development Corporation recently stopped selling on Amazon and other big stores like Costco and Sam’s Club in favor of “an army of home sellers”. The home selling division, Usborne Books & More currently has 7,000 consultants selling books through an MLM business model. The home division is a multi-level marketing organization, in which amateur sales reps around the country not only peddle books but recruit new representatives into the program. Mary Ann Wartman signed on 20 years ago with a goal of providing books for her own…
  • Ignore Ann Sieg (Renegade) At Your Own Risk

    ty@tribble.org (Ty Tribble)
    7 Aug 2014 | 12:42 pm
    Ann Sieg has been ahead of the curve since I first got to know her in 2007. I bet you would have liked to be in Ann’s inner circle back then… When she wrote her best selling book, “7 Great Lies”. When she began using Google Adwords to generate hundreds of leads a day. When she (along with Mike Dillard) pioneered a concept called “The Funded Proposal” in the Network Marketing space. Now Ann is doing it all over again in the e-commerce space with Amazon, eBay, drop shipping strategies. And she is doing a webinar for us, explaining the details tonight:…
  • Making Money With Amazon FBA: Why It Works

    ty@tribble.org (Ty Tribble)
    16 Jul 2014 | 9:28 am
    The secret to selling on Amazon actually starts with a program offered by Amazon.com called Amazon Prime. Amazon Prime offers free 2-day shipping on millions of products along with free music, video (TV and moves) and Kindle book rentals for $99/yr. The 20 million+ Amazon Prime members spend an average of $1,224 per year versus $505 non-prime customers and these high spending members are always looking for products that are part of free shipping program. But the secret (and huge opportunity) is that it’s not just Amazon selling products under the Amazon Prime umbrella. You can…
  • Updated DS Domination Review from Ty Tribble

    ty@tribble.org (Ty Tribble)
    15 Jul 2014 | 2:33 pm
    Over the last few months, I have been testing the strategies in DS Domination. Full disclosure: I purchased the DS Domination product (no discount or comp) and I also signed up as an affiliate. Before I tell you about my experience with DS Domination, I want to give you a little background  about my experience with eBay. A few years ago I was an eBay Powerseller, featured in Entrepreneur Magazine as the # 2 eBay seller in the State of Washington. So I have some experience with eBay which will come in handy as we take a closer look at DS Domination. Let’s start with some basics. What is…
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    Springwise

  • Add-on turns bike helmets into a lock

    Springwise
    19 Sep 2014 | 9:31 am
    Add / Remove Sometimes bike riders just need to drop into a store or café to quickly pick up a coffee or something on their shopping list. Since most stores don’t like riders carry their bikes inside, they either have to risk propping them up with no security or go through the whole process of locking up. Now Belgium-based sportswear company Lazer has developed the Cappuccino Lock, a helmet strap add-on that enables bike owners to use their helmet to quickly lock both. The pocket-sized device works with any other helmet that uses a typical buckle fastener. When riders need to stop for…
  • In France, supermarket turns ugly fruit and veg into own-brand soups and juices

    Springwise
    19 Sep 2014 | 8:51 am
    Add / Remove The amount of perfectly edible food that gets thrown away is now well documented, and yet there still aren't too many options for retailers to ensure they avoid contributing to the problem. We recently wrote about the UK's Sainsbury's chain, which is powering one of its outlets entirely from the food waste it produces. Now Intermarché is now turning fruit and veg that's too ugly to sell into a range of new products. The supermarket has created a new line of soups and juices called Les Fruits & Légumes Moches that aims to teach customers about food waste. As…
  • Smart power adaptors track seniors’ daily routines to make sure they’re ok

    Springwise
    19 Sep 2014 | 6:34 am
    Add / Remove The population of the elderly is growing, and along with it the strain on nursing homes. Even if some seniors value the independence of living in their own home, they can still worry about the lack of help if an accident happens. We’ve previously written about Amulyte, a wearable emergency assistance button that helps seniors let family and caregivers know if they’re in trouble, wherever they are. While this could help the elderly lead more active lives, it comes with the price of having to wear it constantly. Evermind is a new system which tracks the seniors’ use of…
  • For premature babies, haptic mattress helps them feel their mother’s heartbeat

    Springwise
    18 Sep 2014 | 9:16 am
    Add / Remove Around 15 million premature babies are born every year, and many of those need to spend at least the first weeks of their lives in isolation before they can go home with their parents. However, during this time they lose the vital physical and emotional connection with their mother, who is often limited to one hour of holding time a day. Platforms such as BabyTime, which uses Apple’s FaceTime system to visually connect mothers with their newborns, have previously tried to tackle this disconnection. Now, Babybe is a system that translates mothers’ heartbeats into haptic…
  • Sandals for kids grow as they do

    Springwise
    18 Sep 2014 | 9:16 am
    Add / Remove Any parent will tell you that kids grow at an alarming rate, meaning that clothes and other products have a ridiculously short lifespan as their bodies and personalities change. Some product developers have attempted to tackle this — take The Froc chair or Orbea bike for example. Now a UK design student has created Grow, a pair of sandals that can be adjusted to cater for bigger feet as children get older. Created by Elizabeth White, a design undergraduate at Brunel University in England, the shoes are made from a durable plastic and use detachable straps and a lining system to…
 
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    Jeff Korhan

  • Everybody Writes: How to Tell Your Business Story

    Jeff Korhan
    19 Sep 2014 | 1:45 am
    Listen to the Episode Below (00:32:42) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 09 of This Old New Business weekly business podcast with Jeff Korhan. Ann Handley is a household name in the world of business marketing, especially with respect to creating valuable content that engages customers with a business or brand. Using her new book as the foundation of our conversation, we bring writing down to a ground level, first by discussing why people have a complicated relationship with…
  • How to Market to Your Audience Influencers

    Jeff Korhan
    18 Sep 2014 | 2:30 am
    Is your sales or marketing failing to generate the results your business expects? Remember when you were a child and sought permission from one of your parents, only to have them respond: “Go ask your father (or mother)?” You learned to separately sell both, or first win over the one that influences the final decision maker. In every selling situation there are direct and indirect influencers. Tweet this. Our job as sales and marketing professionals is to identify and understand this extended audience, and then respond to their influence with our primary decision makers. The Circles of…
  • Google+ Communities: Amplify Your Content In Search

    Jeff Korhan
    12 Sep 2014 | 7:28 am
    Listen to the Episode Below (0:34:29) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 8 of This Old New Business weekly business podcast with Jeff Korhan. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. One of the reasons for this is they intuitively understand Google+ impacts Google search results. However, there is a lot of confusion as to how that works and what steps…
  • 3 Tips for Increasing Network Value and Influence

    Jeff Korhan
    11 Sep 2014 | 8:41 am
    In our connected world network influence is derived from the strength of your network, or more accurately, the collective ecosystem comprised of your on and offline networks. It’s not the size of a network that matters as much as it’s responsiveness to affecting change, which of course is only possible when the network both values and trusts you and the others within it. Weak connections are best described as followers, and to a degree, fans too. While that connectivity provides potential value, it is just the starting point for building and sustaining true influence. Influence is the…
  • Facebook Marketing: Attracting Your Ideal Audience

    Jeff Korhan
    5 Sep 2014 | 10:53 am
    Listen to the Episode Below (00:36:23) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 7 of This Old New Business weekly business podcast with Jeff Korhan. I have to be honest. I have not been a big fan of Facebook for marketing my business. However, this conversation with Mike Gingerich changed my thinking, and it just may do the same for you. Mike genuinely likes to help people, so listen in as he share’s a wealth of information that will help you better understand Facebook,…
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    SmartCEO

  • Data reveals the 7 factors for optimal employee retention

    Marina Locks
    15 Sep 2014 | 8:37 am
    A far-reaching survey shows that workers who are paid fairly stay with a company that gives them opportunity and respect.  Here's how to increase employee retention:1. Find the salary sweet spot. At Namely, we recently analyzed more than 13,000 salaries in high-growth fields like technology, ecommerce, advertising and digital media. We found something we call the salary “sweet spot” where employees within a specific salary range are more likely to stick around.2. Take care of top performers. Incentives for top performers are important. We found high performers were 116 percent more…
  • 6 suggestions to maintain that entrepreneurial spirit

    Marina Locks
    15 Sep 2014 | 8:14 am
    Whether first starting a business or trying to retain that entrepreneurial spirit, here are 6 tips to keep you in the right frame of mind.1. Experiment (lots)I think there is often a misconception that to be successful you need to focus and put all your eggs in one basket.The key is to focus once you have something that works, that gains traction and people love. Until then, I say experiment away.2. Stay inspiredIt’s true that at some point you have to stop soaking up the motivation and actually get to work. However, I think a lot of people underestimate how powerful it can be to be take in…
  • For companies to grow, why bigger is not always better

    Marina Locks
    15 Sep 2014 | 8:11 am
    Growing has long been the imperative in economics and business. As the worlds population tops 7 billion, and soon 8 and 9, its becoming clear that the best performing organizations, and perhaps countries, will be less defined by absolute size and more defined by the speed and agility that comes from clarity of purpose, strategic insight and decisive action.As the scale of human organizing expands to unprecedented levels, the winners will be those people, organizations, and countries that can: focus on what matters most to their core stakeholders; rapidly process new information, learn from…
  • Warm calls can make you money

    Marina Locks
    8 Sep 2014 | 10:20 am
    It's not as difficult as it seems if you tackle it every day.But if you believe -- as I do -- that it is always easier to sell to someone you have a relationship with, than to sell to people you don't know, then it makes more sense to make warm calls than cold ones.By warm calls, I mean a phone call (or email and probably both before you are done) to someone you sort of know. It could be someone you shook hands with at a trade show, a friend of a friend, or a quasi-referral from someone you have a relationship with.Read the source article at inc.comThe post Warm calls can make you money…
  • 25 Books on persuasion, influence and understanding human behavior

    Marina Locks
    8 Sep 2014 | 10:18 am
    As a professional, executive or entrepreneur, the more you know about how people tick, the better.1. The Person and the SituationIn my opinion, this is the best book Malcolm Gladwell’s name has been attached to. It’s one of the definitive works in social psychology, perhaps only eclipsed by Eliot Aronson’s The Social Animal.2. Yes! (50 Scientifically Proven Ways to be Persuasive)Don’t get me wrong, I really enjoyed this book, but just be forewarned that this should be used as a complement to the other “meatier” entries on this list.Read the source article at EntrepreneurThe…
 
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    Indianapolis Marketing | Web Design | Roundpeg

  • Bucketing Your Leads: We’re Interested

    Jarred
    19 Sep 2014 | 4:00 am
    In the previous blog in this series on bucketing leads, I talked about ways to gather your least qualified leads and how you can push them through your sales funnel. Today, let’s walk through what to do with leads who have shown an interest in your business and who have given you some of their contact information. It’s important to note that these leads have also given you permission to market to them. Just to be clear, these rules and tips do not in any way apply to contacts or emails you’ve either purchased or stumbled into. Even old, outdated leads should be considered…
  • How to Deal with Internet Trolls

    Anne
    18 Sep 2014 | 4:00 am
    The Internet is a great place to learn, teach and communicate with other people all over the world. It’s also the breeding ground for people to voice their negative opinions or say really nasty things about people or businesses. While some of these negative comments are warranted, many of those nasty or rude comments on blog posts or social media pages come from a place of jealousy and spite. We like to call those perpetual nay-sayers Internet trolls. As a business owner how do you deal with those pesky Internet trolls? You need to have a strategy. You’ll Never Make Everyone Happy…
  • User Roles in WordPress

    Emily Anderson
    17 Sep 2014 | 4:00 am
    One of the things I love about WordPress is the ability  you have as a website owner to create new users. Adding users to your site means you can share responsibilities for creating or editing blog posts, updating product and service pages and adding new pictures without giving full access to the core site functions. As you create new users, it’s important to understand how much access and control each role allows so you can make good decisions about what someone will be able to change or update with your website. Let’s start with how to add a new user: – Make sure you are…
  • Go Into the Real World to Grow Your Email List

    Lorraine
    16 Sep 2014 | 4:00 am
    If you want to build a solid permission based email list, sometimes you need to go old school and promote it offline. Why? Because people live in the real world. So join your customers and prospects where they hang. Offer opportunities for them to sign up for your newsletter everywhere they interact with your brand. Be visible in the real world and you will be able to gather the information you need to connect with them back on line. Here are just 8 simple ways you can use old fashioned marketing tactics to build your list: Use a paper sign-up sheet. Yes, I do mean a simple piece of paper…
  • Interactive Ideas for Your Coming Soon Page

    Peter Wolfgram
    15 Sep 2014 | 4:00 am
    There’s a question common to both start-ups and established businesses. What should visitors see when they go to your website, but your new website isn’t ready? I actually think this is the wrong question. Ask instead, “What should visitors do when they find your coming soon page?” Here are eight ideas for coming soon pages that encourage interaction in ways that run the gamut from minimalist to technical. You’re sure to find one that fits your business. The Riddle (Wrapped in a Mystery) New products and services benefit from a bit of mystery before they launch.
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    The Thriving Small Business

  • Corporate Volunteerism – Why Corporate Volunteer Programs Are Important

    Patricia Lotich
    17 Sep 2014 | 7:40 am
    I have spent most of my career working for nonprofit organizations that rely heavily on volunteerism.  Because of this, I understand the importance of everyone getting involved in helping our communities and the nonprofits of the world fulfill their mission. Volunteers help bridge the gap in human capital and bring valuable skills to the organization. Whether the volunteer opportunity is to help the American Red Cross with disaster relief, delivering flowers to patients in the hospital or picking up trash on the highway – volunteers help the community in a positive way. Many…
  • Sample Internship Program – 8 Elements to Incorporate into an Internship Program

    Patricia Lotich
    9 Sep 2014 | 8:54 am
    Internship programs can be part of an organization’s recruitment strategy and help achieve organizational business objectives. Interns are generally looking for real life experience that will utilize their skills and offer challenging work. Internship programs were originally designed by colleges and universities to give students real life work experience as part of their degree curriculum. Schools partnered with businesses and helped place prospective students within work environments. Today, businesses are using internship programs to help identify talent and recruit for employment.
  • Free Employee Vacation Request Form

    Patricia Lotich
    3 Sep 2014 | 7:11 am
    Organizations reward employees by providing great pay, benefits and paid time off.  Keeping track of these benefits is one of the responsibilities of an HR Assistant and is imperative to good record keeping. Many organizations now use electronic time and attendance solutions for managing human resource documents, but for those that haven’t made that leap yet, there are manual ways of keeping employee records. Keeping track of employee vacation and sick hours can be a laborious task. Having a good tracking system can help with this. Policies and procedures should include a requirement…
  • What Does a Human Resource Assistant Do?

    Patricia Lotich
    27 Aug 2014 | 7:33 am
    The human resource function of an organization is crucial role that helps to ensure legal compliance and supports the employee experience.  The human resource assistant is the person who deals with the day-to-day HR responsibilities and is the liaison between the organization, employees and benefit vendors. This essential role helps ensure that employee needs are met and that critical HR files are taken care of.  Managing the human resource function can be a part-time responsibility for small organizations or a full-time position for larger organizations. A Human Resource Assistant May…
  • Are Employment Headhunters Targeting Your Top Talent? – 5 Tips For Retaining Your Best Employees

    Patricia Lotich
    20 Aug 2014 | 7:51 am
    Keeping employees engaged and productive is the goal for any organization but keeping the best and brightest on the team should be a priority. A survey done by Right Management suggests that despite unemployment rates, employers are concerned that competitors are actively trying to hire their best employees. The survey was given to more than 700 companies with 500+ employees and 56% of the CEO and HR professionals who responded said they are concerned that other employers are trying to recruit their top talent. “As aggressive competition becomes increasingly adept at replicating products,…
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    Fizzle

  • Stagnation Stages (FS072)

    Chase Reeves
    19 Sep 2014 | 5:00 am
    No matter who you are you’ve been stuck. In fact, we’ve noticed there are a few stages where lots of people building websites and businesses get stuck. In this episode we address each of those stages with some advice on next steps for each. Enjoy! Subscribe: (how to) iTunes, Soundcloud, Stitcher, RSS The stages entrepreneurs get stuck in (podcast) Tweet This   or copy + Facebook Show Notes Confidence in Your Business : zenhabits — “The urgent desire for a successful business, and the fear of losing business, drives many a good person to do sleazy things.”…
  • How to Write Amazing Headlines (with Leo Babauta)

    Caleb Wojcik
    18 Sep 2014 | 5:45 am
    A thousand words down and you finish writing another post. You’re about to hit publish, but hold on a second. You forgot to title it. “Oh no, this is going to take forever. I hate this part.” Writing headlines can be intimidating and time consuming. You want to figure out the best title for what you made because you know people are more likely to click on a link in their email or on social media if their interest is piqued, but you don’t want to go overboard with a Buzzfeed style headline. 10 Cats With An IQ Over 200 That Also Look Like Game of Throne Characters! So…
  • How to Use Twitter’s Newly Opened Analytics to Find Great Blogging Ideas

    Corbett Barr
    16 Sep 2014 | 5:45 am
    Twitter announced (somewhat quietly) recently that Twitter Analytics are now open to everyone. This simple tool makes Twitter much more valuable to people who create and publish things online. Here’s how. If you’re logged in to Twitter, just visit analytics.twitter.com. You’ll see a bunch of interesting data on this page, including the following: Then, below that graph, you’ll get a chronological listing of your tweets, including numbers for impressions, engagement and engagement rate: If you click on an individual tweet, you’ll see the following expanded stats: This detail…
  • Feet on the Ground, Head Down (FS071)

    Chase Reeves
    12 Sep 2014 | 5:00 am
    How do you keep an eye on the business stuff while in the throws of a new creative endeavor? That’s one of 4 listener questions we get into in this episode. Our thanks to Myke, Greg, Nick and Tom for sending in your questions. Enjoy! (What are you struggling with right now? Ask us and we’ll help you get through it.) Subscribe: (how to) iTunes, Soundcloud, Stitcher, RSS How to keep your feet on the ground when your business is going nuts. Tweet This   or copy + Facebook Show Notes Relay FM — “An independent podcast network for people who are creative, curious and…
  • How I Got 100,000 Podcast Downloads in 62 Days (Without An Existing Platform)

    Grant Baldwin
    9 Sep 2014 | 5:45 am
    Towards the end of last year, I started mentally toying with the idea of doing a podcast. I regularly listened to various shows and had always enjoyed podcasts but for whatever reason, I had never really given any thought to doing my own. But the more I considered it, the more intrigued with the idea I became. For much of my career, I’ve made a living as a professional speaker, primarily talking to high school and college students. I had built a solid business offline but now was eager to start something online. On May 27, we formally launched the How Did You Get Into That?podcast. I had no…
 
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    The Sales Lion by Marcus Sheridan

  • The Hubcast #9:

    George Thomas
    19 Sep 2014 | 8:34 pm
    sdsaddsada “You don’t close a sale, you open a relationship.” – @PFripp #sales http://t.co/qVQ3WuGbPk #inboundlearning — nowhereagency (@FindUsNowhere) September 13, 2014 Really enjoyed #inbound2014: Fantastic speakers accompanied with fantastic classes! @hubspot #hubspotting @bhalligan @dharmesh @PCRAgency — Neil Eneix (@neileneix) September 19, 2014
  • The Hubcast #8: Live From Inbound, Free CRM, Editorial Calendar, Buy-In, & Community

    George Thomas
    18 Sep 2014 | 6:30 am
    The Hubcast Podcast Episode 008 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes:   Inbound 2014 BIG News Folks Sales [...]
  • A Massive Review of HubSpot CRM: Pricing, Videos and Training Tutorials

    Rich McElaney
    16 Sep 2014 | 2:15 pm
    **Note from Marcus: HubSpot’s new CRM is a big deal, something I’ve been anticipating for quite some time. Over the past week, our team here at The Sales Lion has been busy learning everything you need to know about the CRM, as Rich McElaney and George Thomas have combined to produce what I feel is [...]
  • Content Marketing’s Biggest Problem and What Can Be Done About It

    Marcus Sheridan
    15 Sep 2014 | 4:29 am
    As I write this article, I find myself just 2 days removed from Content Marketing World. As has been the case for the last 4 years, Joe Pulizzi and his crew managed to put together an amazing event full of great education, entertainment, and lasting memories for the 2500 attendees from around the world. That [...]
  • Why your “Why” Matters in Inbound Marketing – Interview with Tiffany Sauder

    George Thomas
    13 Sep 2014 | 6:00 am
    Quick question for you: do you just do marketing tactically or do you follow a marketing strategy? This is not a trick question but rather an honest query I often think of as I watch companies move into this new world of Inbound Marketing. In today’s interview I talk to Tiffany Sauder, the President of [...]
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    The Shoeboxed Blog

  • Updates and Improvements to New Receipt Tables

    Emily Farrar
    18 Sep 2014 | 7:58 am
    Now that our new receipt tables are live in your online account, we’re continuing to add new features (and some old favorites) to them. This week, we’re glad to announce a few key updates: Remembered preferences: Once you set a number of items per page to display and a sort order (by date, vendor name, etc.), the table will remember that preference every time you log in. Share URLs for each document: Simply click the Share button in the top right corner of the viewer to reveal a unique, read-only URL for a document that you can share with your accountant, coworker or anyone who…
  • How to Get Back What You Had to Give Up to Start Your Business

    Shoeboxed Contributor
    9 Sep 2014 | 7:22 am
    This post is brought to you by Deborah Sweeney, CEO of MyCorporation.com. An entrepreneur makes countless sacrifices to see their dream business become a reality. Often, we forget that opening your own business is not just a career change, but a lifestyle change as well. The days of clocking in from 9 to 5 are over only to be replaced with a sort of whenever-I-can-get-work-done schedule, because running a business is a labor of love. You want to see it succeed, and therefore put as much work in as possible. Though, thankfully, all those big things you gave up in the beginning will someday…
  • Announcing a New Integration with Scanbot!

    Emily Farrar
    8 Sep 2014 | 11:16 am
    We’re thrilled to announce that you can now find an integration with Shoeboxed inside the Scanbot app for iPhone and Android! Scanbot is an awesome document and QR code scanner app, and we’re elated that they’re using the new Shoeboxed API to allow users to seamlessly store their documents scanned using Scanbot inside their Shoeboxed  account. Using Scanbot, you can: Create premium quality scans of any document using your smartphone Edit, sign and upload them to your cloud service of choice *cough cough* Experience the new QR code and smart data type detection This is…
  • Vote for Us in the 2014 Small Business Influencer Awards!

    Emily Farrar
    2 Sep 2014 | 8:59 am
    You might have heard that Shoeboxed was nominated for the Small Business Influencer Awards for the second year in a row. We’re thrilled to be nominated, but we need your help to win! You can vote for Shoeboxed right now here! The Awards are designed to recognize individuals and companies  who support and encourage entrepreneurs and small business owners, and help them achieve success and stay successful. The winners are chosen based off of popular vote and a panel of 14 hand-selected judges. Voting lasts now through September 15 at 2:59 p.m. Eastern time, so go cast your vote…
  • How to Make Your First Expense Report [VIDEO]

    Emily Farrar
    25 Aug 2014 | 8:56 am
    Making expense reports through Shoeboxed is super simple. Watch this helpful video starring our Lead Customer Advocate Colton to learn how to create your first expense report! Whether you’re using the mobile app or your online account, in just a few clicks you’ll have a neatly organized expense report that you can submit electronically, helping you get reimbursed faster. If you have more questions about creating expense reports or other features of Shoeboxed visit our Help Desk or give us a shout on Twitter at @ShoeboxedHelp. The post How to Make Your First Expense Report…
 
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    ReachLocal Blog

  • See What Makes ReachLocal a Google Premier SMB Partner

    Tara Banda
    19 Sep 2014 | 8:54 am
    ReachLocal is extremely proud to be Google’s largest global partner. Search advertising is critical to ReachLocal partnering with Google, the world’s biggest search innovator, combined with ReachLocal expertise and ReachLocal technology means they can deliver great results to clients. Watch the video, or read the transcript below to learn more about this partnership!   Howard Tung, Head of SEM Platform Partnerships at Google: “The Google Adwords Premier Partner Program includes highly qualified handpicked Partners like ReachLocal. I’m very proud to share that ReachLocal has…
  • Hot Marketing Trends: What to Use, What to Ignore

    Tamara Weintraub
    17 Sep 2014 | 2:16 pm
    Do you feel overwhelmed by all the “viral” marketing trends that are taking over your social media feeds, email inboxes, and favorite websites? You might be wondering what makes them so popular, and how your business can take advantage of them to drive more engagement and action from your target audience. Some of the latest trends provide great examples of topics and mediums you can absolutely use in your own marketing. But some of these tactics may not be worthwhile for your business. Here’s our list of the marketing trends we’ve seen recently. Check it out and see which ones top our…
  • Solve These 3 Problems to Save Your Business from Complaints

    Tara Banda
    16 Sep 2014 | 7:59 am
    For any local business, no matter how excellent the customer service is, how groundbreaking the products are, or how well the company is known, there will always be a time when customer complaints come up. You can’t please everyone. However, there are some things you can do handle the complaint with care and make things right for the customer. Here are three examples of common issues that cause customers to complain about your business, and what you can do to resolve them. The Assumption A few months ago, a family friend of mine experienced what can only be defined as a very costly…
  • Creativity in Business: 4 Tips to Tap Into Inspiration and Innovation

    Amy Neeley
    11 Sep 2014 | 11:36 am
    When it comes to running a successful business, having quality products and services plus a knowledgeable and friendly staff all play a huge role. But so does creativity, a business subject that has taken center stage in recent years. In fact, a 2010 IBM survey of more than 1,500 CEOs, general managers, and senior public sector leaders in 33 industries around the world ranked “creativity” as the most important skill leaders would need to succeed through the next five years. You might think you’re too busy running your business or that creativity doesn’t play a part in your role. But…
  • ReachLocal’s Ignition Day Sparks Ideas & Technology Innovation

    Tiffany Monhollon
    10 Sep 2014 | 11:55 am
    Last week, members of the ReachLocal product and technology team gathered for the company’s second annual Ignition Day, a 24-hour period during which teams come together to develop new ideas and technology. This year, members from several ReachLocal partners, including Google AdWords, Yahoo!, New Relic, Twilio, Simpli.fi, and Yelp participated as well. The goal was simple – within 24 hours, the teams were challenged with developing a solution and bringing it to life. Teams could propose any type of idea – from media to software to hardware, from conceptual to physical, from a new…
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    Women Unlimited

  • How to make business connections as an introvert!

    Kathryn Hall
    1 Sep 2014 | 1:23 am
    Imagine this scenario… Your name has been ticked on the register at the door and a badge has been slapped on your jacket ready to announce to the room who you are and how exactly how you can be of use to anyone. Having been directed to the table of coffee and croissants you automatically walk over and help yourself, only realizing afterwards that you don’t have enough limbs to carry your coffee, croissant AND bag whilst still being able to do the obligatory shaking of hands with everyone you meet. You don’t even know why you picked up a croissant. You’ve already had breakfast and…
  • Boundaries – Who Needs them – YOU Do!

    Wendy Kerr
    29 Aug 2014 | 1:24 am
    If you are like most women I know, sometimes you are not sure where your work ends and your personal time starts, if at all. And then if you have a partner, family and other commitments, life can seem to be one amorphous lump of amorphous-ness! Phew – even I got tired writing that sentence! At times it can seem as if our calendar is controlling us, even though we are the person that adds the appointments to it. Bizarrely, it can feel as if we are addicted to this busy-ness. How did this craziness start and how can you get your control back? The good news is the addiction is not your fault.
  • Why big brands fiercely protect their brand colours and you should too!

    Karen Haller
    27 Aug 2014 | 1:13 am
    Can you name the maker of the red soled shoes? Or the company who wraps their chocolates in purple? Or maybe you have received a gift in a robin egg blue box? What these and other major brands have been able to achieve is brand recognition simply through their brand colour. Imagine if your brand was instantly recognisable through colour alone. Let’s take a look at three major brands who are instantly recognisable simply by their business brand colour. Cadbury When we think of Cadbury, what is the colour that springs to mind? None other than their ‘iconic’ purple. Cadbury…
  • Is it time your business life went on a diet?

    Carole Bozkurt
    25 Aug 2014 | 1:24 am
    Do you know someone who is naturally slim? Do you find it annoying that it seems no matter what they eat they don’t put on any weight? I know quite a few people like that but I’m not one of them. I have to watch what I eat and consistently exercise to maintain my weight, which at the moment is nowhere near I where I want it to be! Since starting my own business the pounds have slowly crept on. The reasons are obvious enough, what with a change in schedule, being at home and near the biscuit barrel, and of course being seriously stressed on a regular basis! Yes, some people shed pounds…
  • What has ‘Happiness’ got to do with ROI?

    Michelle Hawkins
    22 Aug 2014 | 1:22 am
    Say the word “happiness” and half the room will cringe and glaze over at the prospect of another mumbo-jumbo self-help talk. The fact is “happiness” just doesn’t cut it for many business people, especially when times are tough and the focus is well and truly on the bottom line. But what if I told you that happiness is the greatest source of competitive advantage in our experience economy? What if I told you that most businesses have their paradigm of success the wrong way around? That the common belief of “if we work harder, we’ll be more successful and that will make us…
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    Firefly Coaching

  • One Simple Change On This Website Page Can Easily Increase Your Leads

    Stephanie Ward
    19 Sep 2014 | 1:20 am
    What is on the ‘Contact’ page of your website?If your answer is, “not much” then you need to watch this short video because you’re missing out on a huge opportunity to connect with more people.Click here to view the embedded video. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:  If you don’t have a valuable free giveaway to offer as your call to action, read this: Do You Offer a Free Valuable Giveaway? And if you’d like even more tips for your website, check out my post: Is Your Website a…
  • Turn Your Marketing Chaos Into Den of Zen

    Stephanie Ward
    5 Sep 2014 | 1:10 am
      You are constantly bombarded as a business owner about everything you should be doing to market your business.There are always new platforms, tips, tricks, and foolproof methods you are told to try.But it doesn’t have to be complicated. The key concepts of marketing remain steadfast. You want to be able to connect with people, build relationships, and let them know how you can help them.The actual ‘how’ of doing this varies from business owner to business owner and the ‘how’ is less important than the fact that you actually do it.It all boils down to making smart…
  • Say Good Riddance to the Wrong Clients and Hello to Clients You Love

    Stephanie Ward
    22 Aug 2014 | 8:50 am
    Have you ever had a client that wasn’t a good fit?If so, you know how frustrating and exhausting it can be.It’s possible to work only with clients you love and never take on a mismatched client again. Watch this short video to find out how.Click here to view the embedded video.Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:  For more on this topic, check out my post, How to Work Exclusively with Ideal Clients.“If you don’t know what you want, you end up with a lot you don’t” Chuck Palahniuk Click to TweetHow do…
  • Why You Should Never Attend Another Networking Event

    Stephanie Ward
    1 Aug 2014 | 2:34 am
      If you’re not willing to invest time and energy in developing relationships with the people you meet, you should stop networking right now.No, I mean it.Totally serious.Because there’s no reason to get dressed, travel to an event, often times pay money to attend, spend time talking with people, and travel back home if you don’t do anything else after that.Do you think that the people you meet are going to remember you or your business if they never hear from you again? It’s possible, and not likely.People will remember your business, and give you referrals when they have a…
  • A Unique Way to Say Thank You and Make an Impression

    Stephanie Ward
    18 Jul 2014 | 1:11 am
    Do you ever want to thank someone but an email doesn’t seem like enough and sending something via snail mail isn’t possible?If so, I have the perfect solution for you in today’s video.Click here to view the embedded video.Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:In addition to PaperlessPost, which I mentioned in he video, another fabulous option is punchbowl.“Silent gratitude isn’t much use to anyone.” G.B. Stern Click to Tweet And for even more on saying thank you check out my post, Are You Saying Thank You…
 
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • 3 Email Marketing Debates Even Top Marketers Can’t Agree On

    Sydni Craig-Hart
    10 Sep 2014 | 3:13 am
    Getting a straight answer when it comes to email marketing can feel like to trying to solicit tax advice from a four year-old. How the heck are you supposed to know who's wrong, who's right, what works, and what doesn't when it comes to your email marketing? If you take a quick look online, you'll quickly stumble upon expert debates on the topic. One marketing guru swears by long emails packed with information, while another insists upon "short and sweet" emails to increase conversions. Still other marketing experts debate about media - whether or not to include photos and videos in your…
  • Why does Hosting Live Events Boost Engagement and Influence?

    Wil Hart
    9 Sep 2014 | 4:15 am
    Engagement Matters Episode 35: How do you feel when you attend a live event hosted by one of your mentors? Aren't you thrilled to see them in person and to watch them solve problems right before you? You can be that mentor by hosting your own live events. Doing so deepens your engagement and influence with the audience that you serve. Join us live: http://smartsimplemarketing.com/solutions/events/ The post Why does Hosting Live Events Boost Engagement and Influence? appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Unlocking the Secrets of Your Email Stats

    Sydni Craig-Hart
    3 Sep 2014 | 11:14 am
    You craft an awesome email blast. Your subject line couldn’t be better. You click send. And then you check your email stats. With all of those numbers and percentages, where should you even begin? If you log in to the back end of your email program, whether it’s Aweber or Constant Contact or Infusionsoft, you’re faced with a variety of different numbers and statistics. When selecting your most recently-sent email blast, you’ll be able to see your • Open rates • Bounces • Clicks • Opt-out’s • Complaints Once you have this information, what are you supposed to do with it?
  • Anatomy of an Email: How to Craft Emails that Get Opened and Clicked

    Sydni Craig-Hart
    27 Aug 2014 | 4:00 am
    Why do some of your emails get high open rates, while others sit in people’s inboxes collecting dust? If your open rates and click-through rates are inconsistent, it could be because you’re not following a strategic email blueprint. This post will outline the specific elements that should be included each and every time you email your list. The more consistent you are in including these items, the more consistent your open rates will be!     Email Body Write the body of your email first. Once you know what your email is going to be about, you can create a strong subject line, headline,…
  • Stay Engaged with Your Target Market Through Blogging

    Wil Hart
    26 Aug 2014 | 8:29 am
    Engagement Matters Episode 34: As you read the summary of this blog post, you are connected with the Smart Simple Marketing brand. Unleash the power of your story and your expertise through the written word. You do not have to be a novelist nor a journalist in order to share valuable information with the people that you are meant to serve. When blogging, you can focus on the problems that your customers and clients face, how your company solves those problems and the BIG benefits that they receive from working with you. See, it's easy peasy! The post Stay Engaged with Your Target Market…
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    Women Entrepreneurs - The Secrets of Success blog

  • How to Use Your Signature Story to Get Ideal Clients

    19 Sep 2014 | 4:30 am
    by Christine KaneWhen I teach students how to get more clients using your signature story, I get pushback. The idea of revealing the bare truth about ourselves is something that solo business owners struggle with. After all, aren’t we supposed to be experts in the know?My students ask me:How vulnerable should I be?How much should prospects know about my story, my “why?”In other words:If I
  • Certified Health Coach Claudia Petrilli on Women Entrepreneurs Radio™

    17 Sep 2014 | 4:00 am
    Claudia Petrilli, Certified Health Coach, teaches busy bees healthy cooking tips, better diet and lifestyle habits and ways to manage stress. As a graduate of Institute for Integrative Nutrition and certified through The American Association of Drugless Practitioners (AADP), Claudia offers one-on-one coaching, workshops, cleanses and more. Visit www.behealthyhappywhole.com for more
  • How She Does It: Performing Artist Kim Cameron

    15 Sep 2014 | 4:30 am
    Side FX and Kim Cameron are a high-energy, 2-time Top 20 Billboard chart-topping dance band who's music has been on Billboard Dance Club, Hot AC, AC; College Music Journal; AAA, DJ Times, FMQB music charts. Kim is played across the US, Canada, UK and Australia, and placed on Bravo, Fox Sports, MTV, Discovery, TLC, TV Networks, just to name a few. Kim Cameron, who performed twice for the
  • She Had A Revenue Problem

    12 Sep 2014 | 4:00 am
    by Karen Collacutt Janelle, a client of mine, came to me about making some decisions around her money. We scheduled some time and took a look at her business and personal expenses. What she was spending seemed pretty reasonable considering her location, business set up and family size and situation. Janelle still was spending more than she had and was going backwards every month.  I said to
  • Creating Special Interest Magazines with Author Marcelle Soviero on Women Entrepreneurs Radio™

    10 Sep 2014 | 4:00 am
    Topic: Creating Special Interest Magazines Marcelle Soviero is the author of An Iridescent Life: Essays on Motherhood and Stepmotherhood. She is also the co-Editor of This is Childhood. Her award winning essays have been published in numerous publications and radio programs including The New York Times, Salon.com, Eating Well, New York Metro, Babble.com, Brain, Child: The Magazine for
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    Small-Business

  • Enhance the Customer Service Experience Using Self-Service

    Susan Wilson Solovic
    19 Sep 2014 | 9:00 am
    Back when I was in college I worked at a self-service gas station. I’m probably dating myself, but this was at a time when gas stations were just converting over from full-service to self-service. Our stations went from pumping the gas for the customer, checking their oil, and washing their windows to just collecting their money and saying, “Thank you.” Now, when I say, “collecting their money,” that’s exactly what I mean. Our stations hadn’t yet caught up with the technology of the new self-service gas stations, where the employee sat in a kiosk and…
  • 10 Entrepreneur Beliefs That Defy The Stereotype

    Martin Zwilling
    19 Sep 2014 | 6:30 am
    Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. Yet I have found that serious entrepreneurs usually go way beyond these platitudes in their actions and thinking, and often won’t volunteer their real views, for fear of alienating “regular” people, and being branded a fanatic. In his book from a while back “The Entrepreneur Mind,” by serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs. Most of these are predictable,…
  • Should You Put Your Money On Apple Pay?

    Susan Wilson Solovic
    19 Sep 2014 | 6:15 am
    Are we about to see a cage fight to the death, like we saw in the Blu-ray vs HD DVD battle for supremacy, or will there be peaceful coexistence as the Visa vs MasterCard saga played out may years ago? That’s the question we’re asking today as we reflect on the announcement that Apple will include a payment system with its new iPhone and iOS. The Silicon Valley giant said that it has already forged partnerships with some 22,000 retailers. However, by the time all the Apple aficionados had filed out of Flint Center, were summoning the press to say, “Not so fast Apple,…
  • The time I lost $1,200 by not shutting up (how NOT to discuss your consulting rate)

    Greg Miliates
    18 Sep 2014 | 4:01 pm
    Start My Consulting Business – Ditch your day job. Make things happen. Change your life. The other day, I shared my awkward, cringe-worthy consulting story (one of them…) from my earliest consulting days, where I called a client who I’d worked with from my previous job, and stammered something like, “I just wanted to let you know that I’m available for consulting, and, um…wondered if you had any projects you might need help with…?” Today, we’re going to talk about how to discuss your consulting rate. Lots of you shared your…
  • Who Owns Your Digital Assets When You Die?

    Susan Wilson Solovic
    18 Sep 2014 | 9:00 am
    In an increasingly digital world, more and more assets are being converted from something you can touch, feel and hoard into a combination of ones and zeroes on a computer server somewhere. Where do they all go when the owner dies? A friend of mine told me recently that if he were to “kick the bucket” right now, his assets would include: An account on Paypal.com with a balance of $10,000; Approximately $2,000 in Bitcoin®; 500 copyrighted photos on Instagram®; Digital invoices to clients for about $30,000; “Points” earned on a number of online shopping sites;…
 
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    Constant Contact Blogs

  • Facebook Tweaks News Feed to Expose Timely Content: What You Need to Know

    Ryan Pinkham
    19 Sep 2014 | 11:57 am
    Facebook announced new updates to its News Feed algorithm this week, designed to make the content users see in their feed more timely than ever before. One of the updates will make it easier for Facebook users to stay on top of trending topics. Facebook explains: One way we show timely content higher-up in News Feed is to show people stories about things that are trending as soon as they occur, so you can immediately know what your friends or favorite Pages are saying about the stories of the day.  This means that when a friend or Page you follow post something about a hot topic — like a…
  • How to Create a Nonprofit Business Plan

    Hal Shelton
    18 Sep 2014 | 11:17 am
    This is the fourth blog post in a series by Hal Shelton, SCORE small business mentor and author of The Secrets to Writing a Successful Business Plan. In the previous three installments, we looked at “4 Sections Every Business Plan Must Have (and Why They’re Important),” “Why You Need a Business Plan (and the Best Style for You),” and “When Is a Good Time to Review and Renew Your Business Plan?” This month, we discuss creating a business plan for a nonprofit. Hal Shelton, author of The Secrets to Writing a Successful Business Plan: A Pro Shares a Step-by-Step Guide to Creating A…
  • 8 Steps to Fill Your Fall Content Calendar

    Danielle Cormier
    18 Sep 2014 | 7:27 am
    As the weather gets cooler, the days get shorter, and anticipation of the holidays starts to loom, you may be thinking of ways to get ahead before the new season sets in. When it comes to your marketing content, there are simple steps you can take now to drive results in the fall and set yourself up for success in the months ahead. And the best part is, these steps won’t get in the way of all the important work you’re already involved in. Ready to fill your fall content calendar? Here are eight steps you can take: 1. Create a schedule The best way to overcome your content challenges is to…
  • 7 Features to Help You Build Authority on LinkedIn

    Jenny Travis
    17 Sep 2014 | 8:30 am
    Admittedly, LinkedIn might not be the most fun of all the social platforms out there. It is, however, one of the most useful. I learned to love LinkedIn while I was working at a startup and put in charge of researching leads before sending them to our sales team. Since then, I made it my mission to attain that coveted 500+ connections status, and to learn all there is to know about what LinkedIn has to offer. As it turns out, LinkedIn encompasses a lot of different features that can help you build professional authority in your field. The problem is, LinkedIn can be a little intimidating.
  • Bring Your Fundraising Online: 5 Steps to Increase Online Donations

    Miranda Paquet
    16 Sep 2014 | 7:39 am
    With new channels — like email, social, mobile, and web — nonprofits have never had more opportunities to stay in touch with the people who matter most to their organization. But even with all the tools available, you may feel that your organization still has room for improvement when it comes to generating donations online. Don’t panic. A few small adjustments in your strategy can make a big difference in how your contacts perceive you and how likely they are to contribute. To keep things simple, here are 5 steps you can take to improve your online fundraising results: Step 1:…
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    makemoneyhomebusinesscenter.com

  • Iwebplan | Online Consulting | Darren

    admin
    16 Sep 2014 | 10:04 am
    I run my own online consulting service – Areas I help with is SEO, SMM, Google Adwords, PPC Management, Web Development, Web Design and more… Video Rating: 0 / 5 Metropolitan Services provides Professional Website Design Hosting Google Adwords Campaigns Maintenance and Cheap Printing Nashville TN Custom Logos Video Rating: 0 / 5
  • Anonymous Message – Go Daddy Website

    admin
    2 Sep 2014 | 10:35 am
    Hello Citizens of the world, We are Anonymous. Dear brothers and sisters. Now is the time to open your eyes and expose the truth! It has come to our attention that Go Daddy, an Internet domain registrar and web hosting company has gained the attention of anonymous and the world yesterday as it was experiencing “intermittent outages.” As silly as it seems, many members of anonymous are still puzzled whether it was truly an Anonymous member or a government entity is still unknown. However, many of us have concluded that Go Daddy was taken down because of its support for SOPA, the…
  • Watch Introduction To Counseling Center Services – Counseling Services

    admin
    2 Sep 2014 | 1:47 am
    cybercounselingcenter.com Counseling Services 24 hour telephone counselling Symptoms of alcohol addiction personal development coaching Center marriage and family therapy 24 hour online counselling Symptoms of drug addiction Wisconsin treatment center home business Opportunity online counselling service instant chat counselling Drug addiction treatment NOVA Counseling Services relationship counselling Berkeley College Online Facts about alcoholism University telephone counselling Student Counseling Alcoholics Anonymous counselling service counseling transfer Addiction treatment Chemical…
  • Plr Artilces – Depression Pack

    admin
    5 Aug 2014 | 8:27 am
    ll4.me Plr Artilces – Depression Pack Content is King and PLR is the quickest way to start article marketing, adding content to your website or creating your own information products. THIS Package contains 86 Private Lable Rights Articles about Depression. *Remember you MUST to rewrite the articles before using them.* Here are some ideas on how to use them: * Host them to your blog * Submit to an article site to get traffic * Use them for press releases * Use them to create ebooks, reports * You can even use them for creating a newspaper article * Use them to create autoresponder…
  • Filofax Classic Personal

    admin
    22 Jul 2014 | 2:29 am
    Buy from Amazon UK Site redirect.viglink.com?key=083bca13018b6acb381a415148cefb98&out=http%3A%2F%2Fwww%2Eamazon%2Eco%2Euk%2Fexec%2Fobidos%2FASIN%2FB000QW1NIU%2Foffice%5Ffab%2D21 Product Description Filofax Classic Personal Quality Listing Paper 11 inches x 389mm 1 part plain 70gsm Disclaimer Fabriano Boutique is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon UK Site. Amazon and the Amazon logo are trademarks of Amazon, Inc. or its affiliates.
 
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    Cash Protection Agency Ltd

  • Scottish Referendum: Impact on the Economy

    admin
    19 Sep 2014 | 3:30 am
    Photo Credit: lakelandlocal via Compfight cc   With the referendum on Scottish independence due to take place this week, a survey of FTSE100 chairmen by the Sunday Telegraph has revealed that four out of five believe a Yes vote would be harmful to the UK economy as a whole.     Almost 80% of those who responded to the publication’s survey said that an independent Scotland “would have a significant negative economic effect on the UK”.   This is a swing of 14% since February, when the same survey found just 66%, or two out of three, held significant…
  • Scottish Referendum: The Risks to Businesses

    admin
    17 Sep 2014 | 3:30 am
    Photo Credit: lakelandlocal via Compfight cc   If you are in business in the UK, there is a good chance you will be affected in some way by the vote on Scottish independence, whether directly as a company with links to Scotland, or indirectly as an English firm whose banking and risk profile are impacted upon by the referendum’s outcome.     Carl Hasty, director of international payments specialist Smart Currency Business, recently outlined some of the likely impacts in a guest column for SME magazine Business Matters.   Unsurprisingly, the main impact will be on…
  • Local Authorities told to work with more small firms

    admin
    15 Sep 2014 | 3:30 am
    Photo Credit: flazingo_photos via Compfight cc   Local authorities have been urged to prioritise working with small firms, following the publication of figures that show just a handful of the biggest companies earn almost as much from local government contracts as all small firms put together.     The Centre for Entrepreneurs has published the new Local Authority Spend Index, which calculates that £11.1 billion of LA contracts have been awarded to 78,128 small businesses in the past three years.   But over the same period, just 20 big suppliers have received £9.9 billion…
  • EU Directive makes 11,000 businesses ‘small’

    admin
    12 Sep 2014 | 3:30 am
    Photo Credit: Artform Canada via Compfight cc Over 10,000 medium-sized businesses in the UK will become ‘small’ in the coming few years, as the EU Accounting Directive comes into force.     The Directive was approved in June 2013, must be transposed into UK company law by July 2015, and will be in force for accounting periods beginning on or after January 1st 2016.   At that time, new thresholds will reclassify an estimated 11,000 firms that are currently considered to be medium-sized, making them ‘small’ for accounting purposes.   In order to…
  • Is it Worth Pursuing my Rental Debt?

    admin
    10 Sep 2014 | 3:30 am
    Photo Credit: Martin Pettitt via Compfight cc   It is surprising how many landlords give up chasing their tenant when they have left the property. Landlords are often so relived that they have possession of their property back, that they write off many bad debts, and in doing so incur a huge loss.   Landlords think again….. The courts are there to enforce contracts, and that’s what you should do. Tenants that get away with it will almost always go on to do it again to some poor unsuspecting landlord. Initially you will need to do a trace to locate the tenant, and tracing agents…
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    Small Business Bliss

  • How to change your prices… and feel good about it!

    Martina Iring
    15 Sep 2014 | 8:22 am
    Money. That word can bring up a lot of different emotions in a small business owner. Desire. Discomfort. A whole range. Let’s take a look at the business world out there. A huge corporation for the most part is all about the money. Profit, profit, profit. This obsession with growth and let’s face it, downright greed in many cases, is something that mires capitalist societies. Small business owners on the other hand (at least the ones that resonate with what we’re about here) care about much, much more than just money; they are passionate about what they do and have started…
  • Where you’re at right now is perfect

    Martina Iring
    26 Aug 2014 | 7:56 am
    I was reading a content piece online a little while back from a well-known internet marketing guru. It went a little something like this… “If you don’t have x number of website visitors, you are a failure.” Ouch. I understand why we see these types of statements. It’s about igniting a spark. Getting people to want to take action and make improvements. I get it. I also really don’t like it. Personally, I feel like these types of communications mire internet marketing and the web space. And I don’t think that they are helpful. Because us entrepreneurs and small business owners…
  • Marketing quick tip – stop liking your own stuff on Facebook (or how to use your Page as you the person)

    Martina Iring
    18 Aug 2014 | 8:10 am
    This might be the quickest quick tip of all but it’s something that I see often enough that I figured it warranted a mention. Have you ever noticed on Facebook pages posts where the page itself has liked the post? Or perhaps commented on the update? I see it all the time and it looks a little silly or sometimes just plain doesn’t make sense. But I also know what’s going on. A page admin using Facebook as a person wanted to interact with the post. This is super common, especially when a business has several page admins that use the page. You or your team want to interact with the post to…
  • Small business around the world – Western Canada

    Martina Iring
    10 Aug 2014 | 1:47 pm
    One of my favourite things about traveling is all the opportunities to support small business. And when you travel to exotic locales, even the simplest small business can be such an exciting, fascinating thing –  so different from what you might get at home. My latest trip was not too far away from my home in Vancouver – a road trip across the Canadian Prairies to Lake Wakesiu, Saskatchewan, about 3 hours north of Saskatoon. But I still wanted to travel with the small business focus and I set out for myself that I would as much as possible only shop at small business, avoiding…
  • Small business marketing case study – make your blog your art with Lizzie Rose Jewellery

    Martina Iring
    31 Jul 2014 | 8:15 am
    I’m thrilled to have on the blog today Cath from Lizzie Rose Jewellery. I know that a lot of small business owners struggle with blogging – it’s such a potent internet marketing strategy, but it can be really overwhelming. Especially when you read advice online about blogging that isn’t necessarily meant for a small biz, such as you must post really epic, long, educational posts all the time. Sure, posts like that are great, but when you’re not a professional blogger and just running your own little thing, such as a creative business like Cath’s, there is so much…
 
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    ENTREPRENEURSHIP - Where Business Marketing Collide with Human Nature

  • The end of sales and marketing as we know it [video]

    ask@michaelhartzell.com (Michael Hartzell)
    18 Sep 2014 | 9:37 am
    Sales people are avoided, marketing departments fill a void with hype or pretty pictures and the real power of influence has moved to people in the street. As buyers gain more power with better resources and rely less on marketing messages or sales people, what is the magic bullet for growing business? Huthwaite brought together a world-renowned team to explain the changes in the market we have today, the importance of sales and marketing alignment, and how to focus on your buyer. The video below offers new insights about marketing and sales you will want to watch at least twice:  "The…
  • Three Things to Know About Snapchat for Business Marketing

    ask@michaelhartzell.com (Michael Hartzell)
    16 Sep 2014 | 1:41 pm
    Today’s small business owners all share a common goal: to get more for their dollar and find the best strategies for small business marketing.  A newer app in the marketing world is Snapchat.  This app is much more than a simple photo and video sharing app. Since its debut in 2011, it primary use has been for fun, but Snapchat is evolving into a marketing tool that has a lot to offer businesses. Marketers who strive to find an out-of-the-box way to reach their target audience, especially those with a younger demographic, are especially seeing the benefits of using the app. …
  • Entrepreneur Red Zones: 4 Signs Your Health May be at Risk

    ask@michaelhartzell.com (Michael Hartzell)
    13 Sep 2014 | 11:00 am
    There’s nothing like owning your own business. You get to set the rules; and have the freedom to create new concepts and ideas that are potential world-changes. With all of the work that goes into entrepreneurship, you may be overlooking something else important you’re in control of: your health. Bad health habits are prevalent among type-A personalities because they’re always on the go. You want to get the most out of life, and that is part of your natural drive to success. In order to continue the journey, it’s important to recognize some of the top red flags that indicate your…
  • You can now forget about SEO and paint the fence [infographic]

    ask@michaelhartzell.com (Michael Hartzell)
    10 Sep 2014 | 8:09 am
    If you are an SEO expert, you have to crack the books and test online marketing theories daily. The world of getting found via search engine optimization continues to evolve as search software gets smarter.  Will Google truly have a power to read the heart and mind of someone searching?  If so, will an SEO expert be able to know exactly the right button to push at exactly the right time? (Not likely) If you are an entrepreneur, you see and hear the hype from a distance about SEO this, social media that.  You pause for a month to take care of business and when you come back to…
  • Do you like to talk vs write? Hire someone to transcribe the audio for you

    ask@michaelhartzell.com (Michael Hartzell)
    8 Sep 2014 | 9:51 pm
    You like to talk and while you have writer's block, you never seem to have talking block.  You think like lightning and words are always available.  The alternatives to talking are slow in comparison and include writing, typing, sign language, and morse code.  You look at a keyboard and say "no thanks" (But the smart phone looks very appealing.) Since the average human hand-writes at 31 words per minute for memorized text and 22 words per minute while copying, writing is out of the question.  Much too slow.  An average…
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    Surefire Social

  • 5 Facts You Should Know About Social Media

    Alexandra Reichenbach
    19 Sep 2014 | 7:02 am
    Social media has been around for more than a decade now, but some business owners still may have a few things to learn when it comes to using social networking as a tool and where it’s headed in the not too distant future. Fact 1: Social Media is No Longer Just for the Young Some local internet marketing professionals may dismiss social media because it’s commonly believed that only “young people” are using it. They question why they should devote any portion of their valuable time to a medium that has an audience comprised of people who typically don’t have much money to spend.
  • How Email Can Drive SEO Results

    Chris Marentis
    17 Sep 2014 | 7:16 am
    Email marketing has been around for a while now and is believed to be helpful to local internet marketers trying to boost their search engine rankings. Although the direct correlation between email and SEO still eludes us, it’s safe to say that sharing your original content with more online consumers will always pay off for your business. Here are a few ways you can use email to increase your search engine rankings and drive more traffic to your website. Get Customers Interested in Your Company Even though Google doesn’t scan email messages for keywords, it’s always good to get your…
  • Use Synchronized Marketing to Unify Your Brand’s Message and Voice

    Chris Marentis
    16 Sep 2014 | 9:29 am
    Now that consumers are becoming savvier, they’re less likely to believe what local internet marketers tell them in a single message. Therefore, it takes a unified approach to capture their attention and to foster the credibility of your business. What sets successful businesses apart from the rest is their ability to unify their brand’s messaging and voice with synchronized marketing. Consistency Is Key It’s imperative that businesses keep their core messages consistent across both digital and traditional platforms. Not only that, but they must also maintain that same voice from week to…
  • Is Instagram Worthy of Your Business?

    Alexandra Reichenbach
    15 Sep 2014 | 11:40 am
    With more than 200 million users worldwide, Instagram has proven itself as one of the leaders in social media. Without a doubt, it’s received highly by its users, but does that mean your business should consider Instagram as a part of your marketing strategy? It is worth noting that businesses that rely on showcasing their products to drive leads and sales could use the social network to do just that. Instagram would enable customers to window shop, so to speak, from home by viewing photos of a business’ top products. Connect with Customers on a Personal Level Besides just showcasing your…
  • Generate More Leads on Social Media with These 4 Tips

    Alexandra Reichenbach
    12 Sep 2014 | 10:27 am
    When it comes to lead generation, the power of social media is unparalleled. Research shows that more than 20 percent of Internet users spend all of their time online either browsing blogs or visiting various social media websites. And better yet, leads generated through social media have a proven success rate. Compared to traditional outbound marketing channels, such as print advertising, social media leads have a 100 percent higher lead-to-close rate. So it’s not surprising that the majority of local marketing experts rely on social media to increase web exposure, increase web traffic,…
 
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    Blog

  • Web Marketing Agency Myths

    26 Aug 2014 | 7:58 am
    Web Marketing Agency Myths In this podcast I discuss the most common web marketing myths we come across that people believe that are just wrong. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. After listening to this I think you will be surprised and also see how you could be easily deceived by these myths. 
  • Marketing ROI by Marketing Method & Cost Per Impression

    1 Aug 2014 | 3:58 am
    Marketing ROI by Marketing Method & Cost Per Impression In this podcast I discuss the ROI we have seen over the past four years by marketing method for our own business and our clients. If after you listen to this information you want to have a discussion, we would be happy to talk, just send us an email or give us a call. In this podcast I review and explain the results, I list the 5 best marketing methods for ROI and also highlight the worst 5 marketing methods that you will want to avoid.
  • Find The Top SEO Companies The Easy And Quick Way

    27 Jun 2014 | 10:43 am
    Find The Top SEO Companies The Easy And Quick Way The top SEO companies on the market may not be who you think they are. This podcast outlines very clearly how to determine who the best companies are. If you think we might be the best SEO company for your business feel free to contact us to see if we would be a good fit for you. Even if you don't choose to contact us hopefully we have helped you find a better SEO company that will deliver a positive return on investment for your business. Be sure to read the bottom on this article as well where it shows how to calculate the ROI for your SEO…
  • Professional SEO Services - 6 Month Customer Case Study

    13 Jun 2014 | 6:17 am
    Professional SEO Services - 6 Month Customer Case Study Profitworks provides website traffic and conversion optimization services which increase the number of sales leads generated from a website. If you want to talk with us to see if Profitworks would be a good fit for your business contact us now. We focuses on actually tracking and reporting back to our clients on marketing program ROI for the activities we execute. This blog article is a case study on a recent 6 month review we did for one of our customers.  These are real numbers for a real customer (customer name has been omitted…
  • Building The Best SEO Company - Guaranteed ROI

    31 May 2014 | 2:04 pm
    Building The Best SEO Company - Guaranteed ROI We are embarking on a journey to build the best seo company on the market. If you want to be a part of this journey and use us for SEO contact us now by emailing sales@profitworks.ca. We currently do SEO and feel we provide great service and want to improve even more to become the best option for small businesses that sell their products and services to other companies. This article will review how we are aiming to improve our services and also give other business owners a framework to review and improve their own product/service offering. In…
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    Internet Marketing Strategies And Tips

  • Internet Marketing Software: The Secret to Serious Online Profits

    admin
    16 Sep 2014 | 6:41 am
    You have invested in website building and finally you have your state of the art website. You get excited about the massive income your website will bring to your bank account. You engage the ordinary marketing methods i.e. PPC and the Classifieds. Two months down the line, your excitement is dying down. You havenít made a single sale. In fact you wonder whether you will ever make any profitsÖ It is a known fact that 95% of internet marketers never make it into profitable business. Only 5% become successful. You need to be smarter to be among the 5% successful marketers. But you ask meÖhow…
  • Internet Marketing Within A Budget

    admin
    9 Sep 2014 | 6:41 am
    Internet marketing is not only very important but it is also one of the least inexpensive of business promotion tools that anyone can have. However, the Internet moves so fast that the biggest factor that decides whether or not Internet marketing within a budget is possible is time. The time that is spent on advertising and the time that is spent waiting between renewed advertising efforts. This is a very simple cause-and-effect situation. The more time you spend advertising the more is the market exposure, brand and name recognition, and popularity that you gather. There is nothing…
  • Internet Marketing:yes,you Can Do It Yourself

    admin
    2 Sep 2014 | 6:41 am
    Even if you don’t know anything about internet marketing, it’s not difficult for you to learn how to take advantage of its benefits. One of the easiest types of internet marketing that you can do is that of the email signature line. It requires nothing more than adding the address of your website to every outgoing email, thus increasing the potential that a new customer may see it, visit, and become interested in buying. Although you may not need this so much for your work email, if you have a separate email for your personal correspondence, it can work wonders for you. Since…
  • Internet Marketing Secret

    admin
    27 Aug 2014 | 6:35 am
    If you are trying to sell a product or service on the Internet, then you are probably doing so through an affiliate program. You signed up as an affiliate (usually for free) and they gave you an affiliate ID (user name or number). They may have even given you a basic marketing package which includes text ads, banner ads, and solo ads with a link to your affiliate sales page. All you have to do is use these tools to get traffic to your affiliate sales page. Well that sounds pretty easy, doesn’t it? This process actually works too, except that your probability of converting your traffic…
  • Internet Marketing Secrets Spiel

    admin
    17 Aug 2014 | 6:35 am
    Wouldn’t you like to know all the Internet marketing “secrets” that have made me the man I am today? I live in a house way too big for my beautiful wife and myself. We eat three square meals a day and can snack anytime we feel like it! We drive our luxurious Cavalier to the beach and swim anytime we want (when I’m not busy making money on the Internet and the beach is not closed because of E. coli levels or ice fishing). It wasn’t always this way. I remember just about fifty-two short years ago when I had no clothes. The doctor had to wrap me up in a blanket. But…
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     Vistage Executive Street Blog

  • Chemistry Lessons for Leaders: Gain Conversational Intelligence

    Judith E. Glaser
    19 Sep 2014 | 2:45 pm
    We are all familiar with the “chemistry” factor in relationships and the chemical attraction metaphor; now we are learning that such insights are more than Read MoreThe post Chemistry Lessons for Leaders: Gain Conversational Intelligence appeared first on  Vistage Executive Street Blog.
  • Leader Presence Counts Most Under Pressure

    Jerry Cahn
    17 Sep 2014 | 3:33 pm
    Often we discover the essence of a concept or material, but analyzing it in extreme conditions. Take Leader Presence for example. A key leadership question Read MoreThe post Leader Presence Counts Most Under Pressure appeared first on  Vistage Executive Street Blog.
  • Fusion Based Strategy

    Marc Emmer
    15 Sep 2014 | 1:14 pm
    CEO’s and their management teams must make impossible choices about where to deploy resources. Every incremental dollar of investment has a significant opportunity cost. As Read MoreThe post Fusion Based Strategy appeared first on  Vistage Executive Street Blog.
  • So Who Really Invented Peer Advisory Groups?

    Leo Bottary
    11 Sep 2014 | 8:23 am
    If someone were to ask you who invented X, Y or Z, and you guessed Ben Franklin, odds are you could be right. Turns out, Read MoreThe post So Who Really Invented Peer Advisory Groups? appeared first on  Vistage Executive Street Blog.
  • Putting People First: Redefining the Way CEOs Think About Profitability & Business

    Vistage Staff
    11 Sep 2014 | 2:46 am
    Vistage Executive Summits Presents A Special Interview with Dale Partridge Putting People First: Redefining the Way CEOs Think About Profitability & Business Is it possible Read MoreThe post Putting People First: Redefining the Way CEOs Think About Profitability & Business appeared first on  Vistage Executive Street Blog.
 
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    Quickbooks

  • 4 Top Online Security Concerns for Small Businesses

    Brian Penny
    16 Sep 2014 | 2:26 am
    Cloud security is in the hotseat following a massive leak of celebrity photos that were stored on Apple’s iCloud service. Apple initially issued a statement that its servers are secure, but conceded that several prominent celebrities had their accounts compromised. Your business may not be as well-known as Jennifer Lawrence, but this doesn’t mean your data is safe in the cloud. In fact, with the financial nature of your business data, you could be even more at risk. If your business has an online presence, you need to proactively defend yourself against these common digital…
  • 5 Costly Spending Mistakes Small Businesses Make

    Brandi-Ann Uyemura
    15 Sep 2014 | 12:36 pm
    Marketing strategies, new equipment, and educational courses seem like practical purchases for a new business. But do you really need them? When you’re on a shoestring budget, extra expenses can drive your startup into the ground. Here are five costly mistakes new small businesses make, with expert tips on how you should spend your money instead. 1. Buying to Impress The idea of purchasing the newest electronics, equipment and marketing products to impress your customers or clients may sound appealing. But don’t open your wallet just yet. Financial coach William Ray says resisting the…
  • Top Tax Write-Offs for Small Business Owners

    Jaimy Ford
    15 Sep 2014 | 2:26 am
    With each tax deduction you take, you reduce your overall tax burden. And as a small-business owner, you can use all the relief you can get. Make sure you don’t leave money on the table this tax season by taking advantage of these top tax write-offs: Home Office If you use a portion of your home regularly and exclusively for work purposes and your home is the principal place that you conduct your business, you can deduct the expense. To calculate your deduction, you have two options: You can go the simpler route and multiply a prescribed rate by the allowable square footage of the office to…
  • 10 Tips for Better Managing Cash Flow

    Allen Taylor
    12 Sep 2014 | 12:14 pm
    Trying to run a business without managing cash flow is like trying to paddle a boat without an oar. Even if you succeed, it will be an upstream exercise guaranteed to wear you out. Cash flow is important for all businesses, but it is critical for early startups. If you cannot manage your cash flow within the first year, you will likely not survive the second year. The three key elements of your cash flow analysis include: Accounts receivable: What customers and clients owe you. Accounts payable: What you owe your suppliers. Shortfalls: You hope not to have these, but they do happen (see #3).
  • Would a Supply-Chain Analysis Improve Your Bottom Line?

    Carla Turchetti
    12 Sep 2014 | 2:20 am
    While the phrase “supply chain” may conjure up images of transportation services moving freight from one place to another, the reality is that most businesses have a supply chain whether they know it or not. “Anybody that gets into these four things — buy, make, move, or sell products — has a supply chain to contend with,” says Gene Tyndall, executive vice president of global supply chain services at Tompkins International and co-author of the book, Supercharging Supply Chains. The Benefits of Analyzing Your Supply Chain Tyndall has examined the supply…
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    ChrisReimer.com

  • Love Each Other – A Powerful Message

    Chris Reimer
    17 Sep 2014 | 9:47 am
    You might not agree with everything he’s saying, but this message about love, tolerance, and compassion is worth consuming. The post Love Each Other – A Powerful Message appeared first on ChrisReimer.com.
  • The New iPhone 6 and iPhone 6 Plus – My Discussion With Mark Reardon on KMOX Radio

    Chris Reimer
    15 Sep 2014 | 4:58 pm
    The iPhone 6 and iPhone 6 Plus are scheduled to ship any day now. The 6 is a 4.7″ phone, while the 6 Plus is a 5.5″ monster phablet. Which one am I going to buy? I am still undecided, but that big phone is so tempting. I use my phone for email, tweeting, texting, […] The post The New iPhone 6 and iPhone 6 Plus – My Discussion With Mark Reardon on KMOX Radio appeared first on ChrisReimer.com.
  • The ALS Ice Bucket Challenge – My Appearance on Fox 2 TV

    Chris Reimer
    8 Sep 2014 | 10:46 am
    I recently appeared on Fox 2 TV with my good friend Angela Hutti to discuss the results of the ALS Ice Bucket Challenge. It was only about two weeks ago that I spoke at length on the Mark Reardon show about the Ice Bucket Challenge, and at that time, it seemed like it was just […] The post The ALS Ice Bucket Challenge – My Appearance on Fox 2 TV appeared first on ChrisReimer.com.
  • The ALS Ice Bucket Challenge

    Chris Reimer
    26 Aug 2014 | 6:26 am
    Click below to listen to my most recent appearance on the Mark Reardon show on KMOX 1120. We discussed the super-successful ALS Ice Bucket Challenge charitable campaign that’s generated well over $60mm in donations, and even more visibility and awareness. Has the backlash begun? How did this campaign take off? When people refuse to do […] The post The ALS Ice Bucket Challenge appeared first on ChrisReimer.com.
  • Texting and Driving – Dangerous!

    Chris Reimer
    21 Jul 2014 | 3:09 pm
    A few months ago, I joined Mark Reardon on KMOX for a discussion on texting and driving. He noted that I posted about the subject on Facebook and foolishly challenged me to a debate. In all seriousness, I always enjoy going on Mark’s show, and I hope you enjoy the discussion we had. And I […] The post Texting and Driving – Dangerous! appeared first on ChrisReimer.com.
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    Blue Kite Marketing blog

  • 6 Things You’ll Love About Our New Website

    Laura Click
    11 Sep 2014 | 5:00 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • 5 Steps to Creating a Simple Social Media Plan {Free eBook}

    Laura Click
    9 Sep 2014 | 4:00 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • 12 Step Recipe for Media Relations Success

    Jan Morrison
    28 Aug 2014 | 4:00 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • Why the ALS Ice Bucket Challenge Is Brilliant Marketing

    Laura Click
    20 Aug 2014 | 5:00 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • How to Build an Integrated Marketing Plan

    Laura Click
    18 Aug 2014 | 4:00 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
 
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    Barry Moltz

  • Alibaba: A Company Small Businesses Need to Know

    Courtney Deruy
    17 Sep 2014 | 3:34 pm
    Alibaba Group Holding Ltd launched an IPO on Monday of last week. By Wednesday, they received enough orders to cover the entire deal, which is on track to be the largest stock offering in U.S. history. Who is Alibaba? Alibaba was created to help small local companies sell their products online. It was started by Jack Ma and his 17 colleagues in 1998 and, according to Businessweek, has since grown into largest e-commerce company in China. Today, Alibaba Group Holdings consists of several different sites, each tailored for a different style of transaction. - Alibaba.com is the company’s…
  • #291 Peter Shankman, David Pride, Matt Sapaula, Dafna Michaelson

    Barry J Moltz
    16 Sep 2014 | 7:00 am
    Peter Shankman is an entrepreneur, speaker, and worldwide connector, globally recognized for radically new ways of thinking about marketing, customer service, advertising, PR, and social media. He is the author of the new book Zombie Loyalists: Using Great Service to Create Rabid Fans. Peter discusses what is holding small businesses back from providing strong customer service. He provides actions companies can take to improve their customer service and create rabid fans. David Pride is the Owner and Chief Relationships Officer of Social Impressions - a social media marketing agency that…
  • Change Just ONE Thing to Be Awesome

    Courtney Deruy
    11 Sep 2014 | 8:18 am
    Guest Post by Catherine Morgan Most small business owners are very busy and commit to a lot of things. In fact, they frequently commit to too many things, and then stuffstarts falling through the cracks. A very easy differentiator for your business (and for you as a professional) is to create the habit of commitment and fulfilment It goes like this: Don’t commit to something that you can’t or won’t be able to do in the timeframe you said you could. Simple – but definitely not easy. My mentor Michael Port drilled this into us until it became a habit during my year in his mentorship…
  • #290 Charles Houghton, Scott Brandt, Jill Salzman, Dafna Michaelson

    Barry J Moltz
    9 Sep 2014 | 7:00 am
    Charles Houghton is founder and owner of Charles T. Houghton, P.C., a law firm dedicated to providing business, compliance, licensing and regulatory advice to the recreational and medical marijuana industry. Charles discusses “cannabusiness” - a new and emerging industry of innovative businesses and business opportunities evolving around both the medical and recreational marijuana use - and opportunities for entrepreneurs. Scott Brandt is the vice president of marketing at SurePayroll, where he oversees many levels of technology, including the company website, email marketing,…
  • Andrew Mason: Comeback or Bust

    Courtney Deruy
    4 Sep 2014 | 9:07 am
    A year and a half after his board fired him from Groupon, Andrew Mason has invested $3 million of his own money in a new start-up venture – a comeback attempt that everyone in Silicon Valley is watching. Mason launched Groupon in 2008 after two years of development. On the daily deals site, small businesses sell unused, off-hours capacity at a steep discount. These discounts appeal to deal seeking consumers, which, during the recession, were many. After just 16 months in business, the company was estimated to be worth over $1 billion dollars…
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    Free Enterprise

  • Home Depot Data Breach: 56M Payment Cards May Be Affected

    Brett Snider, Esq.
    19 Sep 2014 | 7:01 am
    Home Depot announced a data breach earlier this month but provided few details. On Thursday, the company announced the breach may have affected as many as 56 million payment cards. The breach is being blamed on malware that was present in the store's registers from April to September, though the malicious software was confirmed as eliminated on Thursday, reports Business Insider. During these five vulnerable months, tens of millions of unique payment card credentials were at risk, and the customers holding those cards may want answers. What can your business learn from this Home Depot breach?
  • Video-Recording Employees Can Pay Off, but Legal Worries Remain

    Brett Snider, Esq.
    18 Sep 2014 | 11:13 am
    As a business owner, should you video-record your employees?Employers may wonder how their employees might act if they knew they were being watched at all times. It may sound like a heavy-handed science fiction premise, but companies might actually benefit from having cameras recording their employees. Some recent studies have found that when employees knew they were being watched, misconduct (like employee theft) fell, while sales and productivity increased.However, a business can get itself into real legal trouble by recklessly recording its workers. Studies: Workers Better When Watched…
  • Drug Testing After Work Injuries: 5 Legal Tips for Employers

    Daniel Taylor, Esq.
    17 Sep 2014 | 7:45 am
    When an employee is injured on the job, demanding the injured employee submit to a drug test may prevent an employee whose was intoxicated at the time they were injured from claiming workers compensation benefits. Unlike drug testing job applicants, however, drug testing employees isn't always legal. But when an employee is involved in a workplace accident and you have a reasonable suspicion the employee may be under the influence, you may typically require that worker to submit to a drug test. How can you make sure your post-accident drug-testing policies and procedures are legally sound?
  • Ben & Jerry's Signs Gay Marriage Amicus Brief; Should You?

    Brett Snider, Esq.
    16 Sep 2014 | 1:36 pm
    Ben & Jerry's has stepped definitively into the gay marriage debate by signing on to an Employers' Amicus Brief to the U.S. Supreme Court. Much like a formal legal petition, the amicus brief states various legal reasons why the High Court should take on the issue of gay marriage and once and for all lay down a consistent rule for same-sex marriage. Ben & Jerry's now joins dozens of other well-known corporations that have signed on to this Employers' Amicus Brief. Should your company be next to sign? Ben & Jerry's History of LGBT Inclusion While it certainly made an impact for the…
  • 5 Tips for Making Your Business' Fitness Center Really Work Out

    Brett Snider, Esq.
    15 Sep 2014 | 10:34 am
    Corporations should be worried about their employees becoming sedentary and unhealthy, and the solution in many cases has been to add a fitness center to the business. But making effective use of a corporate fitness center doesn't just mean slapping together some ellipticals and barbells in your break room, your business needs the legal underpinning to make it a success. Done properly, Forbes reports that "fitness centers can become a profit center as well as a retention amenity." Here are five tips for making your business' fitness center work out for you: 1. Include a Liability Waiver. You…
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    BuzzBooster Marketing Advisors: Shahar and Nash

  • Advertising to Baby Boomers

    buzz@buzzbooster.com (Buzz Booster)
    11 Sep 2014 | 6:03 am
    There’s tremendous logic in advertising to Baby Boomers in the US: they control by far the largest share of discretionary spending of any generation, and they are heavily reliant on advertising as a product information source. Yet only a small portion of advertising dollars are targeted to them, with many Americans complaining that advertisers fail to cater to aging consumers. Marketers must also overcome obstacles, such as Baby Boomers’ skepticism about advertisers’ trustworthiness. A report released in late 2012 by Nielsen and BoomAgers estimated that less than 5% of advertising…
  • Are Young People Watching Less TV?

    buzz@buzzbooster.com (Buzz Booster)
    9 Sep 2014 | 10:02 am
    Nielsen’s most recent study indicates that Americans aged 18-24 watched a weekly average of a little less than 22 hours of traditional TV during Q1 2014. That was a 95-minute drop-off from Q1 2013, which in turn had been down by 80 minutes from the year before. In fact, in the space of 3 years, Q1 TV viewing by 18-24-year-olds dropped by a little more than 4-and-a-half hours per week. That’s a substantial amount, equivalent to roughly 40 minutes per day. Traditional TV viewing among 18-24-year-olds in Q1 2014 was down by almost 7% year-over-year. The decreases in viewing might reflect…
  • The Best reasons to create an information marketing business

    buzz@buzzbooster.com (Buzz Booster)
    11 Aug 2014 | 10:08 am
    You have seen businesses out there that besides the main business they also sell information products: CDs, DVDs, Training etc. When we get what we have inside those 6 inches between each ear (our brain) and package as a product we have an information marketing business. An information marketing business can be a business in itself or a side business that compliments your main business. It can be a nice 6 figures business. You can cater the information to your existing customers or to people in your industry that would like to do things the way you do. CDs and DVDs are some options but you…
  • Millennials Spend More Time With Digital Than Traditional Media

    buzz@buzzbooster.com (Buzz Booster)
    6 Jul 2014 | 6:58 am
    American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media, details Experian Marketing Services in a new report. But, Millennials share a common trait with their older counterparts: of the various devices available to them, TV still rules, accounting for the single largest share of their total weekly media time. For Millennials, TV captures about 25 hours of their 67 weekly hours of media time, or about 37% share. By comparison, TV accounts for 42% share of total…
  • How Americans watch TV shows

    buzz@buzzbooster.com (Buzz Booster)
    2 Jul 2014 | 6:54 am
    Here is a chart showing how we watch TV The post How Americans watch TV shows appeared first on NeuroMarketing | Small Business Marketing | Social Media Marketing | Salt Lake City, Utah.
 
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    Noobpreneur.com

  • Virtual Meetings: The Importance of Audio Memos

    Ivan Widjaya
    19 Sep 2014 | 8:10 am
    When you set out to conduct a virtual business meeting, it is very important that you keep a clear, concise record of the meeting for future reference. Have you ever had a conversation with someone only to forget a minute detail the next day?… Continue reading » The post Virtual Meetings: The Importance of Audio Memos appeared first on Noobpreneur.com.
  • 3 Business Ideas that Can Generate You a Second Income

    Ivan Widjaya
    19 Sep 2014 | 3:44 am
    Although it’s fair to say that the global economy is starting to pick itself up and the UK’s economy leading the pack in Europe, it’s also true that the majority of hard working people still aren’t feeling the benefit of the extra money in the economy.… Continue reading » The post 3 Business Ideas that Can Generate You a Second Income appeared first on Noobpreneur.com.
  • How to Get the Most Out of Your Elevator Pitch

    Deborah Sweeney
    18 Sep 2014 | 10:17 pm
    Every small business owner needs to be equipped with an elevator pitch; something they can pull out to show off their business a little bit. When you think about the name: elevator pitch, you get the perfect idea of what the pitch should be- something quick, that would take up the time it takes to, say, ride in an elevator.… Continue reading » The post How to Get the Most Out of Your Elevator Pitch appeared first on Noobpreneur.com.
  • Hidden Costs Businesses can Control – do You?

    Ivan Widjaya
    18 Sep 2014 | 6:00 am
    It can take thousands every year to run a thriving modern business. Between the cost of technology, renting office space and paying salaries the list of costs can be daunting. What is a small business owner to do? Examining the hidden costs is one way you find opportunities to save.… Continue reading » The post Hidden Costs Businesses can Control – do You? appeared first on Noobpreneur.com.
  • Getting a Handle on Payroll Taxes

    Tara Miller
    18 Sep 2014 | 2:00 am
    Doing employee payroll can be challenging any day of the week, but when it comes to tax time it can be a real nightmare. This is because companies have so many rules that they have to adhere to when it comes to payroll including federal, state and local taxes, as well as the distribution of W2s and 1099s and other documentation.… Continue reading » The post Getting a Handle on Payroll Taxes appeared first on Noobpreneur.com.
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    Big Brand System

  • Should You Build a Personal Brand or a Business Brand?

    Pamela Wilson
    10 Sep 2014 | 3:00 am
    One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand. A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to this, and we’ll review them in this post. A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons, and we’ll cover each below. When…
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    Auto Repair Shop Marketing & PR Firm | 23 Kazoos

  • Top 10 Reasons You Need a New Auto Repair Website:

    Wendy Kenney
    19 Sep 2014 | 12:13 pm
    Top 10 Reasons You Need a New Auto Repair Website: Top 10 Reasons You Need a New Auto Repair Website: 10.  If you made your website yourself in 1992 using any do it yourself web technology, you need a new website. 9.    If your website was created using Microsoft Front Page, you need a new website. 8.    If your website can only be […] Automotive Repair Website Design Auto Repair Shop Website Design 19 Tricks to Increase Your Website Ranking on Google Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 10 Joan Rivers’ Quotes That Will Make You Chuckle

    Wendy Kenney
    4 Sep 2014 | 1:01 pm
    10 Joan Rivers’ Quotes That Will Make You Chuckle Rivers learned early on that in order to succeed as an entertainer she had to differentiate herself from everyone one else in the industry. S The Goal 9 Ways to Make Your Business Stand Out From a Crowd Top 10 April Fool’s Day Office Pranks Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 17 Essential Elements of a Successful Direct Mail Marketing Campaign

    Wendy Kenney
    29 Jul 2014 | 6:13 pm
    17 Essential Elements of a Successful Direct Mail Marketing Campaign Direct mail marketing can be an excellent way to get new customers. This article explains what you must include in your campaign to ensure its success. MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP The ONE Marketing Tool That Will Get New Customers In The Door, Guaranteed! Book Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • How to Write the Perfect Headline

    Wendy Kenney
    6 Jul 2014 | 1:40 pm
    How to Write the Perfect Headline Everyone who manages a blog  wants to know how to write the perfect headline; the types of headlines that get shared on social media. Because the simple truth is the more shares your blog gets, the more traffic your website gets. Neal Patel, who is one of the foremost search engine optimization experts in the […] Top 10 Most Trusted Forms of Advertising-Which Advertising Medium is Best (Infographic) Great writing, a love story Infographic- How The Words You Use Have an Impact On Marketing & Sales Auto Repair Shop Marketing & PR Firm | 23…
  • How to Increase Your Website Ranking on Google with New Google My Business

    Wendy Kenney
    17 Jun 2014 | 9:30 am
    How to Increase Your Website Ranking on Google with New Google My Business 3 quick and easy tips to increase your website ranking on Google by using the new Google My Business. 19 Tricks to Increase Your Website Ranking on Google Google Local Business Center: Another Way to Market Your Business In the “New” Economy What Google Updates Mean for Small Business Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
 
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    Bulldog Drummond - Uncommon Sense

  • Anthony Casalena shares a few concepts that embody the process of minimalism as well as Squarespace’s guiding principles.

    Bulldog Drummond
    19 Sep 2014 | 9:11 am
  • ELLE: DESIGNING THE ART OF GOOD COMMUNICATION

    Bulldog Drummond
    18 Sep 2014 | 9:22 am
    When you think about a typical PR firm, you envision one of two types of agencies—one full of socialites who eat, drink and breathe the celebrity lifestyle or one that is strict and traditional with formulaic ideas and solutions. Elle communications is neither of these, but rather a unique and passionate group who have carved a passionate path of their own. Elle is an innovative public communications boutique fueled by a genuine desire to do purposeful work with purposeful people. With clients ranging from Raven + Lily to Invisible Children, Elle helps their clients uniquely stand out in…
  • 6 Everyday, Entrepreneurial Heros You Should Know About

    Bulldog Drummond
    17 Sep 2014 | 8:36 am
    Six incredibly inspiring stories who’ve overcome extreme circumstances and provided great learning lessons for us all.
  • How to Tell Your Brand Story Online

    Bulldog Drummond
    16 Sep 2014 | 9:14 am
    Written by Dave Benton The world that brands live within has evolved, and today online platforms are one of the largest brand communication tools. What sets some brands apart, however, is the care they take to nurture their brand story. These stories should be developed in a way that they can create outcomes that are not only forward thinking and beautiful, but also place the brand front and center in the mind of the customer. Here are six Uncommon Sense Steps to telling your brand’s story: 1. For consumers to value your brand you must live your values. Great storytelling connects your…
  • It’s Nonsense!

    Bulldog Drummond
    15 Sep 2014 | 8:01 am
    Written by Scott Schimmel “That’s the way it’s always been done here.” Those are the words that grate on my soul. In a meeting I was in recently I felt the internal nudge to challenge the way a volunteer committee was moving to bring a new person into the organization. The current employees hadn’t been given an opportunity to speak into the position description, the talent needs of their team, or the timeline. In fact, their suggestions were ignored or dismissed quickly with “we got this”. As an outsider sitting in on this meeting I asked some obvious “Why?” questions. Why…
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    EpicLaunch

  • Marketing with Video: Distribution Tips for High Hits

    EpicLaunch
    13 Sep 2014 | 10:29 pm
    You just made a killer video. Now, where do you share it? Most marketers want to share their creation on social media. As far as a marketing strategy, though, they’re at a loss as to what to do. Social media alone probably won’t make you a superstar. Here’s what will. Use Metadata By tagging your video with a concise description that contains the right keywords, your metadata will let search engines know what’s in your video. This allows them to index it properly in the search engines. Since the search engines cannot parse your video for content, they need some other…
  • Cool Wheels: Driving an Ice Cream Truck Business on a Dime

    EpicLaunch
    6 Sep 2014 | 9:04 am
    What’s cooler than the sound of the ice cream man roaming through you neighborhood? The sound of cold-hard, cash hitting your register, that’s what. Starting an ice cream truck business used to be difficult. You had to solve major logistical problems, like how to get the truck refrigerated so that the ice cream wouldn’t melt. Of course, today, all of that is solved with commercial freezers installed in the back of the truck. But that doesn’t mean that all of the problems associated with starting an ice cream business are solved.  You Still Have To Choose An Ideal Location Location is…
  • Florida Embraces Innovation, Entrepreneurship, and Crowdfunding

    EpicLaunch
    3 Sep 2014 | 1:01 am
    Central Florida is home to a thriving entrepreneurial community that increasingly benefits from crowdfunding. This trend, and crowdfunding’s evolving forms, including equity crowdfunding, has been recognized by GrowFL, an economic development program focused on Florida’s second-stage companies. Recently, GrowFL gathered some of the state’s crowdfunding leaders for a discussion moderated by Carlton Fields Jorden Burt shareholder Seth Joseph Mr. Joseph noted that equity crowdfunding is a relatively recent phenomenon made possible by the SEC’s October 2013 reversal of a regulation…
  • 3 Innovative Storage Ideas for Your Small Business

    EpicLaunch
    27 Aug 2014 | 7:00 am
    The construction industry is relatively buoyant at the moment, thanks primarily to widespread economic growth and the positive levels of sentiment that exist within the business sector. As output has continued to deliver a robust performance throughout the second financial quarter, it has become clear that both commercial and residential developers are preparing for a prosperous future. With so much commercial office space being built, however, some businesses are being forced to operate within a confined space with minimal storage. 3 Innovative Storage Solutions for Business Owners With this…
  • Credit Card Processing for Businesses: Why You Should Swipe Not Type

    EpicLaunch
    21 Aug 2014 | 4:44 am
    It seems crazy, in this day and age, that a company wouldn’t accept credit card processing. But, there are many cash-only businesses out there that survive and thrive. At the same time, the companies that accept credit cards have a choice to make: to swipe or type? Here’s why you should consider swiping instead of the old-school method. It’s Easier Companies, like Authorize.net, make taking online payments easy. But it’s not always easy to swipe a card if you’re an online merchant. If you’re a duel merchant, though, you have options. And, one of those options is to just send the…
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    Web Marketing Therapy Blog

  • New Organic Tweet Analytics

    Katherine L. Garcia
    9 Sep 2014 | 12:32 pm
    New organic insights are now available on Twitter. They positioned it for advertisers, but we’ve researched it and even if you’re not advertising on Twitter, you can still glean some great information – all free. Here are the new insights Twitter is providing: Impressions: Number of people who saw your tweets. Engagement: Total number of someone who interacted with your tweets. Engagement rate: The number of engagements divided by the total number of impressions. Link clicks Hashtag clicks User profile clicks Media clicks and more! You can also export your twitter…
  • Marketing With Purpose

    Web Marketing Therapy
    3 Sep 2014 | 9:10 am
    I’ve been teaching marketing to university students, clients and corporate employees for years. They come to my classroom for a number of reasons.  Some because their boss needs them to boost SEO, some to enhance their social media or overall marketing efforts, some to get that next best job and some to grow their business. One of the biggest patterns (or in psychology, the “pain points”) I see is fear and wrong mindset.  I hear lots of “I don’t have time” or “I don’t know anything about this” or “I am afraid” or “I am overwhelmed” and…
  • Writing Effective Emails in the Workplace

    Web Marketing Therapy
    13 Aug 2014 | 1:30 pm
    Manners are not only important offline, but online as well. In today’s web and social media-driven world, etiquette now includes “netiquette”.  Email communications are a major netiquette factor. Communicating effectively via email is an important aspect in today’s business (and marketing) world. Here are some strategies to shine on email so your email messages (direct and mass-marketing) matter. #1. No fluff. Cut the clutter. Before you hit send, go back and take all the extra babble out.  We have the attention of goldfish online.  Get to the point.  Burdening…
  • Marketing Management is a Partnership

    Web Marketing Therapy
    31 Jul 2014 | 2:38 pm
    Maximizing exchanges is how I define marketing. Correspondence, conversations, commerce, and connections are touch points that serve and support the generation of sales. There are countless ways to approach marketing. For organizations who choose to “do what they do best and have others do the rest”, there are also countless marketing management options. Relationships are everything in business. Marketing management relationships are no different. I have spent the last fifteen years (yeah, I felt old when I calculated that) working as a marketing vendor and manager of vendors (on…
  • Marketing Yourself to Get the Job You Want

    Katherine L. Garcia
    30 Jul 2014 | 8:21 am
    I recently wrote an article for LinkedIn about how I scored an internship with Web Marketing Therapy. The article, called Sending out a Résumé is Not Enough Anymore is about career management. Marketing yourself is the core of career management, so I am sharing the article here as well for anyone wanting to manage their personal brand or market themselves for that next job. As soon as I heard about Web Marketing Therapy, I knew I wanted to work with them. So I let them know. I emailed them twice explaining the value I could bring to the team. It wasn’t until I made an effort to meet…
 
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    n0eLLe.com

  • Some news and a new store for retrogamers

    Marie Noelle Marineau
    4 Sep 2014 | 11:53 am
    I’m not that active anymore on this blog. Not that I don’t like you, eh? It’s just that… you know, life is life. I have a 3 years old and a 16 months and they want to discover the world. And I try to be there for them! Plus, I’m also blogging in my mother tongue on my personal blog and on a community blog for stay-at-home mom. But I thought that some of you would like to have some news We’ve decided to homeschool the boys, so I’ll be a SAHM pretty much forever. I’m still working from home as well… some writing contracts from time to time…
  • Free Products, Samples And Coupons For Baby Stuff

    Marie Noelle Marineau
    24 Jan 2014 | 12:52 pm
    While pregnant of my first son, I discovered the world of samples, coupons and free products for babies. I was always browsing for baby stuff and came accross several offers from companies… I loved it! There are so many different baby products and brands out there, I just thought it was normal that some of them offer that we try their stuff for free or that we get a coupon to try it at a discounted price.  So I made a list of everything I found because it was easier for me to remember what I was suppose to get from the mail. Samples Nestlé: Nestlé sent a bag with baby formula,…
  • Keeping up with Bloglovin’

    Marie Noelle Marineau
    20 Sep 2013 | 4:00 pm
    Follow my blog with Bloglovin I follow way too many blogs! I used to follow blogs on Google Reader, with RSS link added to my Firefox, some on Facebook, other via newsletters… I was missing A LOT! I can be unable to read blog posts for 2-3days if I’m too busy. So everything that is posted these days, I was missing. Then, I discovered Bloglovin’ !  It’s free,  you see all the blogs in a feed and you can discover new blogs!  If you’re not already there, join me! (click on the link at the top…)   ( I had to create a post to “claim” my…
  • My #1 tip for Working Home with a Baby

    Marie Noelle Marineau
    14 Sep 2013 | 5:37 am
    Me, Ergobaby and baby boy #2 Being a WAHM is not easy. You want the best for your kids, spend time with them, play with them, make sure they learn something new everyday. BUT, you also have to run your business so you can feed your kids, buy them clothes, etc. I had a daily routine with my first-born. I was working while he was napping (AM, PM and evenings). Since I had my second baby boy, there are no routine possible! I love him, very much, but he is a difficult one! However, I found a way to work and keep him happy as a clam; baby wearing! I love the proximity of baby wearing. I’m…
  • Same Old Blog…

    Marie Noelle Marineau
    20 Aug 2013 | 2:04 pm
    Have you noticed the brand new name of this blog? Yes, I finally changed it. Each time I wanted to write something, I felt like a stranger because my reality changed A LOT over the past 2 years. Now, all my business decisions are based on my 2 boys and when I don’t have much to talk about, I can still talk a lot about them. So… the title is new. The content will change although this isn’t becoming a mom blog… just a mompreneur blog! Stay tuned
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • Another Great Podcast Title Here

    bradhogan
    18 Sep 2014 | 9:07 am
    Bacon ipsum dolor sit amet sausage swine kielbasa, chicken ribeye leberkas short ribs shank. Chicken shank venison, spare ribs jowl pig porchetta tenderloin cow frankfurter beef ribs landjaeger tri-tip. Salami pork bacon, pork chop cow tri-tip porchetta landjaeger. Pork loin short ribs shank ham swine tri-tip tenderloin tail kevin sirloin. Drumstick tri-tip meatloaf rump landjaeger brisket tail. Kielbasa bresaola tail strip steak, porchetta bacon pig shankle corned beef short loin turkey. Ham t-bone rump ribeye pork loin chicken salami beef ribs shoulder pastrami kevin short loin shankle.
  • Sample Podcast Title Right Here

    bradhogan
    18 Sep 2014 | 8:46 am
    This is a spot for some show notes, all about what people can expect from this episode. This is a spot for some show notes, all about what people can expect from this episode. This is a spot for some show notes, all about what people can expect from this episode. This is a spot for some show notes, all about what people can expect from this episode. This is a spot for some show notes, all about what people can expect from this episode. This is a spot for some show notes, all about what people can expect from this episode. This is a spot for some show notes, all about what people can expect…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
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    Entrepreneurs Unpluggd

  • Introducing The Hip New Venue For Elevate: Morgan Manufacturing

    Stella Fayman
    18 Sep 2014 | 5:00 am
    Yesterday, I visited a place that truly embodied the Chicago maker philosophy. A large open space with light wafting in from skylights hinting at the gorgeous skyline not too far away. Jason, the owner, showed me around. An entrepreneur himself, it was plain to see the passion in his eyes as he gestured towards empty spaces that would soon be bustling with the energy of people. He described his vision of weddings, corporate events, and conferences booming in the multi-faceted space. His unbridled optimism matched what we normally see from both attendees and speakers at our events. This place…
  • Set Up Your Blog with a Focus on Conversions

    Guest Author
    9 Sep 2014 | 8:24 am
    Your blog is the hub of your content marketing strategy. It exists to provide value to anyone reading it. The ultimate aim, though, is to convert these readers into paying customers. After all, you spend a lot of time creating content and time is money. So your blog is really a lead generation machine. Value goes out and leads come in. If your blog isn’t converting visitors into leads or subscribers, then something is wrong. One of the biggest mistakes blog owners make is not designing the home page with conversions in mind. They might be collecting leads on their post pages with pop-ups or…
  • Video Games Are NOT Free

    Guest Author
    26 Aug 2014 | 4:00 am
    Wait… Games Aren’t Free? Many people today consume their gaming entertainment via a mobile device (iPhone, tablet or Android device). When they download their game or app, the average price people commonly tell me they spend is FREE. I ask people all the time and a large percent of mobile users pay nothing for their games or apps. It is an unfortunate cultural norm that is generally expected on a mobile device. However, when I ask that same question, “How much do/did you spend on a video game for Nintendo, Playstation or Xbox?” People give me figures from $20 to…
  • 3 Marketing Trends to Watch for the Rest of 2014

    Guest Author
    22 Aug 2014 | 10:16 am
    Image credit It is an amazing time to be working in marketing. With the field evolving almost every day, client expectations have soared. There are, however, several diverse and innovative tools available today that help marketers meet their high expectations. The marketing arena has witnessed many changes in the recent years. Marketers are more alert than ever before with their number one priority being to create and strengthen marketing plans for the time to come. The way companies communicate with their customers goes a long in way in establishing how the former will be perceived. While…
  • Free Cloud Storage Options for Entrepreneurs

    Christine Mortensen
    20 Aug 2014 | 3:31 pm
    As your small business starts to grow and become more successful, you will probably find that your emails and other computer-based data are starting to overwhelm your computer. Small businesses require more room to store all of their data for a variety of reasons including government regulations that require companies to back up certain types of data, archived emails and large media files that take up a lot of storage space. In order to safely store all of this important information without rendering your office computers utterly useless, many entrepreneurs are starting to look to the cloud…
 
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    Launch Grow Joy

  • Hate sales? Here’s one mindset shift that will transform your business

    launchgrowjoy
    17 Sep 2014 | 11:45 am
    As an entrepreneur, when you hear the word SALES, what’s the first thing that comes to mind? I know, for me, I feel uneasy and I feel like I am manipulating someone to buy something that they don’t need. Do you feel the same way? You’re not alone! In today’s podcast I talk about a slight mind-shift that you can make in your business that will make all the difference in your marketing and sales. Click the button below to listen to this podcast and then I’d love to know your thoughts/feelings on this topic. Leave a comment below and... The post Hate sales?
  • The most important podcast I’ve ever recorded

    launchgrowjoy
    10 Sep 2014 | 2:18 pm
    Do you often feel alone in your product-based business? Do you feel like your journey as an entrepreneur might be “easier” if you sold info products or if you taught other people how to start a business rather than selling apparel, jewelry, art, home decor, food, baby & kids products or any other type of consumer products? Do you feel like you could make more money if you had a different business that didn’t require you to purchase inventory or to pay sales reps and distributors? You’re not alone! In today’s podcast I talk about something that I’ve…
  • 30 Inspirational quotes for entrepreneurs

    launchgrowjoy
    2 Sep 2014 | 10:17 am
    If you’ve been reading Launch Grow Joy for a while, you have probably realized that I love inspirational quotes. So it’s only fitting that this post with 30 inspirational quotes for entrepreneurs is here! Check out the quotes below and I’d love to know which one is your favorite. My absolute favorite is the inspirational quote by Wayne Gretzky that says “You miss 100% of the shots that you don’t take.” 30 Inspirational Quotes for Entrepreneurs The post 30 Inspirational quotes for entrepreneurs appeared first on Launch Grow Joy.
  • How collaboration can take your business to the next level

    launchgrowjoy
    22 Aug 2014 | 9:39 am
    Have you considered collaborating with another entrepreneur, artist or designer in order to grow your business or expand your reach and influence? In today’s podcast episode, Megan Eckman of Studio MME and Jeffrey Opp of Mister Scheimpflug talk about how they came together and collaborated to create Mutineer Designs. CLICK TO LISTEN You can also listen on iTunes or download this episode by clicking here. EPISODE RESOURCES Here are some links that you’ll hear about in this episode: – Trello project management software – Asana project management software – Dropbox…
  • How to get your emails opened

    launchgrowjoy
    19 Aug 2014 | 2:44 pm
    Do you want to connect with potential retailers, the media or influencers in your industry? If so, sending an email is one of the quickest and most efficient ways to reach out, introduce yourself and make that connection. However, as you know, some people get hundreds or thousands of emails a day and there is no way that they can open and read all of them, so you have to make sure that your subject line stands out and makes them want to click on your email to find out more. Over the years I’ve experimented with different subject lines... The post How to get your emails opened appeared…
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    » Business Broker Blog

  • The End of The Journey-Transitioning

    Alan Brind
    13 Sep 2014 | 4:05 pm
    Alan Brind Business owners are generally pretty competent when it comes to managing their business, but when thinking about transitioning that business they have no idea where to start. Generally, exiting their business isn’t something in their everyday experience and therefore, they don’t know what they don’t know. Planning for Transitioning On-the-other-hand, some may understand the exit process, […] The post The End of The Journey-Transitioning appeared first on Business Broker Blog.Business Broker Blog - NEW YORK'S PREMIER BUSINESS INTERMEDIARY
  • FSBO…Tips for Potential Buyers

    Alan Brind
    12 Aug 2014 | 12:38 pm
    Alan Brind The “For Sale by owner” approach to selling valuable property is less commonly used for sale of commercial real estate and businesses than residential real estate. However, from a buyers point of view, this usually would be more risky than buying a business when the seller is represented by a business broker. Why could it […] The post FSBO…Tips for Potential Buyers appeared first on Business Broker Blog.Business Broker Blog - NEW YORK'S PREMIER BUSINESS INTERMEDIARY
  • Planning to Sell? “THE” most important question

    Alan Brind
    1 Jul 2014 | 11:58 am
    Alan Brind Many business owners believe the act of selling their business is similar to passing the baton in a 400 meter relay: once you’re finished running, you get to relax. In reality, buyers will insist that you stay on for a transition period – anywhere from six months to five years – during which time you […] The post Planning to Sell? “THE” most important question appeared first on Business Broker Blog.Business Broker Blog - NEW YORK'S PREMIER BUSINESS INTERMEDIARY
  • Know your CUF:CAC ratio…is it a saleable business?

    Alan Brind
    23 Jun 2014 | 8:05 am
    Alan Brind Knowing your CUF:CAC ratio…helps to determine a saleable business. The most powerful metrics in any business are ratios that express your performance on metric A as it relates to metric B. For example, knowing what your revenue was last year is interesting; but knowing what your revenue per employee was will give you a sense […] The post Know your CUF:CAC ratio…is it a saleable business? appeared first on Business Broker Blog.Business Broker Blog - NEW YORK'S PREMIER BUSINESS INTERMEDIARY
  • Cash FLow is King…Biggest Small Business Owner Fear

    Alan Brind
    30 May 2014 | 11:06 am
    Alan Brind When times are full of plenty, a business even without a healthy cash flow and marginal profitability can generally survive and scrape along. But, when the economy really sours, as it did from 2008 (and still hasn’t recovered yet), that’s when cash flow is impacted, account receivables get behind the curve and credit is almost […] The post Cash FLow is King…Biggest Small Business Owner Fear appeared first on Business Broker Blog.Business Broker Blog - NEW YORK'S PREMIER BUSINESS INTERMEDIARY
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    The Metropreneur Columbus

  • TechColumbus Named One of Top University-Associated Business Incubators in the World

    Susan Post
    19 Sep 2014 | 11:00 am
    TechColumbus was recently ranked third in the Top 10 university-associated business incubators in the world by UBI Index, a leader in performance analysis of business incubators. UBI Index analyzed a specialized range of variable factors and eco-systems to compile the Top 10 list. The comprehensive framework measures incubator performance by looking at job creation, talent retention, the value of the […]
  • Independents’ Day Grows from Bootstrapped Festival to Three-Day Celebration

    Susan Post
    19 Sep 2014 | 5:00 am
    It’s Independents’ Day this weekend. That’s right – Independents’ day in the middle of September, although ‘day’ doesn’t do the festival justice anymore. Bringing together all things local, from musicians to crafters, to foodie-preneurs and beer-brewers, not to mention businesses, startups, fashion designers and even two of the city’s most popular dance parties, “The festival […]
  • Tips To Telecommuting: 4 Ways To Get The Most Out Of Your Remote Employees

    Doug Oldham
    18 Sep 2014 | 5:00 am
    Few entrepreneurs in 2014 expect all of their employees to sit in a fixed office space 40 hours per week. Rent is expensive, and businesses can slash overhead if they do not need to provide employees with full-time work space (some estimate that an employer may save over $10,000.00 per person by allowing its employees […]
  • FABRIC Creating Resource Center for Independent Local Designers

    Susan Post
    17 Sep 2014 | 5:00 am
    FABRIC is adding a new element of innovation to the Columbus Idea Foundry. With a soft launch this weekend during the Independent’s Day Festival in Franklinton, The Alternative Fashion Mob is taking over a part of the second floor to build the fashion resource center that is truly one of a kind in Columbus. “We […]
  • Women’s Business Center Holds First Annual “In the Company of Women” Luncheon

    Susan Post
    16 Sep 2014 | 5:00 am
    The Women’s Business Center powered by ECDI held its first annual lunch to support women entrepreneurs on Thursday Sept. 11 at the Athletic Club of Columbus. Keynote speaker Karen Hough, entrepreneur and Founder & CEO of ImprovEdge, discussed using improvisation as an engagement and learning tool for powerful presentations, and the WBC honored its members […]
 
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    Blogtrepreneur - The Business of Blogging For Busy Entrepreneurs

  • 3 Tips To Avoid Scheduled Social Media Disaster

    Matthew Toren
    5 Sep 2014 | 7:00 am
    You may think that programming all your social media messages for the weeks at a time is a good thing, but there are some serious mistakes to that strategy alone. Like any good marketing plan, a balanced blend is what’s needed to succeed and pre-programmed messages alone won’t cut it. Here are 3 tips to help you avoid scheduled social media disaster. Problem: You Look Fake When you schedule all your social media ahead of time through a service like Hootsuite, your posts all show up with a little line of subtext that discloses they’re coming from hootsuite, so everyone knows your faking…
  • 3 Reasons Not Hiring a Coach is Costing You Money

    Blogtrepreneur
    3 Sep 2014 | 7:00 am
    You may thinking a coach or a paid mentor is something you can’t afford, but the better question to ask yourself is can you really afford not to have one? Coaches come from every profession and can offer you valuable structure, insights and motivation to take your business and yourself to the next level. There is certainly a cost associated with a coach, however they can offer up time savings and experience that will super charge your success. Here are three reasons you need to hire a coach for success. Coaches Can Give You Shortcuts A great coach is someone who is occupying a position or…
  • Two Magic Marketing Tools Every Website Needs For Success

    Blogtrepreneur
    1 Sep 2014 | 7:00 am
    Whether your business is entirely online or your website compliments your retail space, there are some sales and marketing software integrations that your website needs for success. If you’re neglecting these aspects of your website, you’re letting dollars slip through your company every time a visitor comes to your site. Most of these software integrations will work with each other, which makes implementing easy and using them simple.Here are two marketing tools you need for website success and why. Mixpanel Mixpanel is an incredibly sophisticated data analysis tool that actually tells…
  • 4 Super Stealth Moves To Secure Valuable Domain Names For Cheap

    Adam Toren
    29 Aug 2014 | 7:00 am
    Buying and selling valuable domain names can be a great business if you know how to do it right. Just like buying and selling real estate, you have to know the tricks of the trade to get the right domains at the right price, and then be strategic about selling. You might think that the days of making a profit from securing domain names are long gone now that the internet has become such an integral part of daily life but if you do, you’re missing out on a profitable practice that could earn you some great returns. You just have to be willing to do the research and learn some of the moves…
  • Giving You Your Brain Back — How Passive Brain Fitness Will Change Your Life

    Adam Toren
    25 Aug 2014 | 7:00 am
    You know that training your body is important but what about training your brain? Active brain training mechanisms like Luminosity, Sudoku and other puzzles are made to give your mind a workout, which has been proven to improve and enhance neurological pathways. However, is active brain fitness the only method on the market worth practicing? According to Jeff Gignac the answer is no. While Jeff will be the first one to tell you the importance of active brain training, his passion and expertise has focused in on the often-overlooked science of passive brain training. What’s the difference?
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    Barbara’s Blog

  • What Does the IRS Have Against Food?

    Barbara Weltman
    18 Sep 2014 | 1:00 am
    Follow @BarbaraWeltman Nothing, unless you want to deduct it or otherwise get a tax benefit from it. There are only limited situations in which you can get a tax break for eating, or feeding others. Pizza dinners for children-employees One mom who put her three children to work paid them in pizza, along with tutoring and other things of their choosing. They did documented work for her business: filing, stuffing envelopes, shredding, etc. But when she tried to write these payments as compensation, the IRS said no and the Tax Court agreed. While compensation can be paid in-kind (rather than in…
  • 9/11 Is a Current Event

    Barbara Weltman
    11 Sep 2014 | 1:00 am
    Follow @bgardner While the terrorist attack on the World Trade Center and Pentagon happened 13 years ago, it’s not ancient history. With what’s going on in the world today, let’s hope our leaders take appropriate action to thwart any similar attacks on the U.S. Also, as small business owners, let’s use the lessons learned from 9/11 to protect our businesses to the extent that we can if the unthinkable happens. These lessons apply not only to terrorist attacks, but can also be applied to natural disasters and incidents of civil unrest. Read your current BOP What does your business…
  • How Much Money Does It Take to Start a Business in America Today?

    Barbara Weltman
    4 Sep 2014 | 1:00 am
    With Labor Day behind us, some people may be thinking that being a worker is not as rewarding as being a business owner. They may also be asking themselves: What’s the price tag for starting a business? That’s the question that Intuit asked small business owners in a recent survey. Some of the key findings: 64% of small business owners start with less than $10,000. 75% of small business owners relied on their own personal savings to get started, but 11% relied on financial institutions, 10% on family and friends, 2% from other investors, and 1% from government grants and funding programs.
  • A Minimum Wage Increase and Small Business

    Barbara Weltman
    28 Aug 2014 | 1:00 am
    The federal government raised the minimum wage that federal contractors must pay to its workers and the Administration is pushing for a national minimum wage increase to $10.10 per hour. The Department of Labor says it will benefit 28 million workers. Opponents of the increase argue that it will hurt small business. Where do small business owners stand? Opinion polls Of course, it depends who you ask. According to some polls, the majority of small business owners would support an increase: American Sustainable Business Council found that 53% did so citing that “businesses would benefit from…
  • Small Business and Politics

    Barbara Weltman
    21 Aug 2014 | 1:00 am
    A recent Manta survey had some interesting results about the political views of small business owners: 32% believe the Republican party to be the biggest supporter of small business, but this number is down from 54% in 2012; 26% don’t believe any of the major political parties are supporters of small business 81% plan to vote out sitting incumbents Do you need to be political? How much should small business owners be involved with politics? There’s no right answer, obviously. From my view, it depends on what’s going on locally as it impacts small business, and the level of interest in…
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    Small Business Marketing Blog

  • Make a difference during Breast Cancer Awareness Month

    19 Sep 2014 | 3:15 am
    According to the U.S. Centers for Disease Control and Prevention, breast cancer is the most common form of cancer among American women. All women between the ages of 50 and 74 should have a screening mammogram every two years, but many women skip these important appointments. October is Breast Cancer Awareness Month and the perfect time to remind your customers about the seriousness of this disease. Your small business can make a difference during Breast Cancer Awareness Month with a few simple actions. Raise awareness through social media Organizations like the National Health…
  • Unique business cards for every industry

    18 Sep 2014 | 6:44 am
    Even as marketing shifts further into the digital arena, business cards are an important part of making a first impression. Having a unique or interesting card is a great way to make your company stand out from competitors. However, this doesn't mean you have to spend a lot of money to have cards printed on fancy paper or designed by a professional. Just make sure that your business cards are appealing, convenient and reflective of your company. Entrepreneur magazine suggested that an unorganized business card may deter potential customers, so it's better to keep the design simple.
  • Build company awareness with branded merchandise

    17 Sep 2014 | 8:38 am
    A small business that is out of sight will end up out of a customer's mind. When developing a marketing strategy, it's important to keep your brand name in front of your target market. There are a lot of different ways to accomplish this – whether it's with billboards, radio spots, bumper stickers or sponsorships. However, these outlets can be expensive and many consumers tune them out after a few sightings. If you want to build brand awareness for your small business, consider a new medium for advertising: people! Cyclone Small Business Strategy explained that giving…
  • Thank your IT specialists on National Techie Day

    16 Sep 2014 | 5:40 am
    Make sure your tech-savvy employees don't just hear from you when the internet crashes! Oct. 3, 2014, is National Techie Day and the perfect time to show your information technology specialists how much you appreciate their hard work. A study from Bersin and Associates showed that personal recognition goes a long way toward motivating employees and keeping everyone engaged in the workplace. Plus, without your technical staff, the email system would always be crashing and the website would be a mess! Use these easy ideas to show your techies (and other workers) that they're an…
  • Celebrate autumn with themed marketing events

    11 Sep 2014 | 8:46 am
    As the air gets cooler, kids return to school and fresh apples appear at farm stands, it's time to wrap up summer promotions and transition into an autumn state of mind. Fall is many people's favorite season for its delicious foods, cozy attire and fun celebrations. As a small business owner, you can capitalize on the seasonal joy by planning a fall-themed marketing event. Hosting an event that highlights customers' favorite activities is a great way to build brand recognition and stay in people's minds as the holidays roll around. The following ideas will help you to…
 
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    Firmology

  • Meet & Greet: Jüri Kaljundi of Weekdone, Hassle-Free Employee Progress Reports

    Jüri Kaljundi
    11 Sep 2014 | 6:30 am
    Firmology’s Meet & Greet series takes an inside look at the technology available to small business owners and entrepreneurs, straight from the founders who built them. Name: Jüri Kaljundi Title: Co-founder Company Name: Weekdone Company One Liner: Hassle-free employee weekly progress reporting system Location: Estonia and USA Tell us about yourself and your background. I prefer to introduce myself as a product guy with tech background and sales and marketing management experience. I am an entrepreneur and the co-founder of Weekdone, a weekly employee reporting service. My background…
  • Mindreading 1.3: 10 Questions To Ask Your Virtual Team

    David Hassell
    11 Sep 2014 | 4:37 am
    Push, Prod, and Inspire Your Team To Realize Their Actual Potential Building and maintaining a strong company culture can be difficult when you only see your team for several minutes each week. While face-time is rapidly becoming a luxury in the world of remote work, it is far from the only way to check-in with your team. Asking the right questions at the right cadence builds structure and team cohesion and turns your imaginary office into something tangible. This practice allows company leaders to connect the team, and gives employees the opportunity to share triumphs, great ideas, and the…
  • Internet Marketing 101: Email Marketing

    Mark Cerminaro
    10 Sep 2014 | 4:00 am
    Despite what you may have heard, email is still an extremely effective component of modern online marketing campaigns. You may assume that all emails automatically go into the recipient’s spam filter, and that the chances of someone actually seeing and opening your email are remote, but studies continue to show that this can be one of the more profitable marketing activities for your company. Email marketing is not about how many emails you send out there. This is why, as a small business, you can still compete with the larger companies in this channel. There are plenty of tools and email…
  • Maintaining Your Web Traffic

    Aaron Harris
    10 Sep 2014 | 4:00 am
    Okay, so now you have a steady flow of website traffic on your newly built website and people have started talking about you. Your traffic builds as more and more unique visitors swarm your website.  But then, you see 10,000 of your traffic slowly disappear. From 10,000 to 7,000 to 5,000 then down to 100. You started panicking and then you don’t even know what to do. Before that happens to you, you need to understand how a web owner should maintain web traffic. Maintaining traffic on your website requires a lot of time and effort. This will come a bit easier for those who have been in the…
  • Internet Marketing 101: Effective Web Design

    Mark Cerminaro
    9 Sep 2014 | 4:00 am
    Are you starting to suspect that it’s time for a website update? Have you looked into the possibilities and seen words like “parallax” and “mobile responsive” pop up without any real explanation?  The simple fact is that website trends change all the time, and it won’t take too long for your formerly cutting-edge website to start showing its age. You need your customers to feel confident with your business from their very first impression, and an outdated web design can turn them off immediately. A good design isn’t just about the colors and pictures, though. Everything from…
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    codelessinteractive.com

  • Why Your SEO Keyword Strategy is Broken (And How to Fix It)

    Brad Smith
    16 Sep 2014 | 11:00 pm
    Keyword rankings are flawed. Everyone’s search engine result pages (SERPs) are currently being personalized based on the following information: Your past browsing history Your physical location And your social media connections That means the individual keyword rankings are personalized too. So you and I, searching for the same keyphrase, will undoubtedly see different results. But wait, it gets worse… Keyphrase-specific data is disappearing at an alarming rate. That means when you login to Google Analytics (or any other popular analytics program), your organic keyword data is…
  • How Understanding Consumer Behavior Cures Low Sales

    Brad Smith
    9 Sep 2014 | 8:00 pm
    In 1995, Sheena Iyengar, a professor of business from Columbia University, conducted a study about jam. She set up a sample booth of Wilkin & Sons jams in a California gourmet market and switched from offering a selection of 24 jams to a group of 6 jams every few hours. Each customer tasted (on average) 2 jam flavors regardless of the size of the assortment. And each of them received a coupon for $1 off of one jam. Here’s where the study gets interesting… Only 40% of customers stopped for the small assortment, while 60% paused for the large one. BUT – a whopping 30% of people…
  • 25 Simple, Yet Little-Known B2B Lead Generation Ideas

    Brad Smith
    2 Sep 2014 | 8:00 pm
    Most people that land on your website are going to leave forever. Average website conversion rates hover around 1% for eCommerce sites (or sites that sell products and low priced services directly) and around 5% for lead generation sites (or sites that sell complex services where the transaction happens offline). That means the overwhelming majority of visitors — the ones you worked so hard to lure in the first place — will leave your site and probably never return. What good is it to put time and effort into your marketing promotional efforts if your website conversion rates…
  • 10 Email Subject Line Best Practices from 280,358 Emails

    Brad Smith
    26 Aug 2014 | 8:00 pm
    Never take fitness advice from a fat person. Because if they’re so knowledgable about weight lifting, cardio, and nutrition… then why are they still fat? Yet companies do this all the time. They hire Ad Agency XYZ for something, let’s say social media management, even though the Agency’s own social media presence is awful, uninspired, and doesn’t produce any results. We eat our own dog food. Our biggest source of new business is through online, “inbound” channels like email marketing. So while recently reading this post about headlines, I was inspired…
  • Why B2B Content Marketing is Easier than You Think

    Brad Smith
    12 Aug 2014 | 8:00 pm
    B2B content marketing can seem boring, unappealing, and lifeless when compared to flashy ad campaigns from companies like Nike or Red Bull. And while it’s true that more mundane B2B businesses may never have the huge appeal that some large, consumer brands might, that doesn’t mean they can’t use the same strategies — like content marketing — to improve their differentiation, attract attention, and generate more leads. Because if positioned correctly, even the most “boring” of B2B businesses can develop and execute a content marketing campaign that will continue to…
 
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    EnMast

  • #Inbound14 Recap: The future of content marketing is here

    Brad Farris
    19 Sep 2014 | 2:20 pm
    I’ve been in Boston all week attending Hubspot’s annual Inbound conference. Here’s the highlights from Day One and Day Two. When we look back at the history of the content marketing movement, we are going to mark 2014 as a watershed moment. During this year, “content marketing” proved its worth. This is the year we stopped having to convince people to do content marketing – instead, the discussion shifted to, “Now that we are all doing this, how do we make it work?” I came to this conclusion on my way home from Hubspot’s Inbound14 — a…
  • Inbound14 Day Two Takeways: Less inspiration, more perspiration

    Brad Farris
    18 Sep 2014 | 8:54 am
    I’m spending the week at Hubspot’s Inbound14 marketing conference and I’m trying to give you a peek at some of the big ideas I’m hearing. Yesterday I was inspired by Dharmesh Shah’s ideas about reaching big to attract better people. Today I heard a number of talks about how you make this Inbound Marketing scheme really work. Inbound marketing is full of terrific big ideas. We hear over and over “the prospect is in control of the sales process”, “don’t interrupt, be helpful”, and “teach, don’t tell”. These truths…
  • Inbound14 Day One Highlights

    Brad Farris
    17 Sep 2014 | 10:01 am
    I’m at Inbound14 this week in Boston attending HubSpot’s big annual content marketing conference. These are highlights from day one. Here are day two‘s! Attempting to write a recap of Inbound 14 Day One highlights seems like an impossible task. There are over 150 speakers (of them, 25 are Best Selling Authors) so there’s no way to “be everywhere” at once. I can’t possibly bring you a sense of the knowledge bomb going off here. Instead, I’m going to try and give you a snapshot of the one thing that impacted me most each day. Day one at Inbound14…
  • Want a long-lasting business? Here’s how to build one

    Devan Perine
    13 Sep 2014 | 7:05 am
    There’s not a whole lot of business owners out there that want to build their business for the short term and then throw in the towel. We want a business that will grow and flourish and we’re in it for the long-haul. Jill and Brad discuss the types of skills business owners need to have in order to build a business that lasts. And they’re not easy traits you can just ‘pick up’ — they take work to master! Persistence is one of them, and Jill + Brad share 4 others ones. Listen in to their conversation as they talk with small business owners Dave…
  • Cube vs. Corner: How do the boss’ work habits affect yours?

    Brad Farris
    11 Sep 2014 | 5:31 am
    Sometimes it’s difficult to know how much you’re supposed to reflect the boss’s work habits. Especially in regards to working hours. After all, he or she is the boss — so doesn’t that role come with increased responsibility? But at the same time, as an employee, it’s important to show dedication and drive — that’s exhibiting ambition and is how one climbs the ladder. So where’s the happy medium? In today’s Cube vs. Corner, Brad and I have a serious discussion about the blurred lines around the 40 hour work week.   BRAD: Some people have told me that I can be a little…
 
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    Deimar - Business Tips and Strategies for Entrepreneurs

  • How-To Promote The Long-Term Success Of Your New Hires

    Deimar Gutierrez
    9 Sep 2014 | 4:00 am
    The early days of an employee in a company are crucial not only for their short and long-term performance but also on their satisfaction and engagement with the organization.Related post: Why Employees Quit Their Job To achieve this, companies must understand that "the success of the first day of work is determinated by how the company supports and encourages employees to (1) Demonstrate what they bring to the company, (2) Generate impact on their position from day one, and (3) Create social bonds within the company." Read more about "What Drives a Successful Onboarding Process." A…
  • 5 Ways to Inspire Creativity among Employees

    Deimar Gutierrez
    19 Aug 2014 | 4:00 am
    Fostering a culture of creativity innovation is critical to the success of a company. Success in modern business requires the ability to adapt quickly, responding to evolving market conditions and changes in prevailing best-practices. As a result, creativity and innovation are among the most important features of successful, forward-thinking enterprises. Staying on the cutting edge means committing to strategies that support staffing and infrastructure capable of staying a step ahead of the competition. Team-thinking and creativity are key components of winning business plans, which set…
  • Why New Grads Should Work For a Startup

    Deimar Gutierrez
    19 Aug 2014 | 3:30 am
    The main reasons and benefits why a new grads should consider working for a startup. Whether you are about to graduate from college, or you already have, chances are that you are thinking seriously about your future, and weighing your options for employment. The goal of all college students is to be employed as quickly as possible, but in many cases this can’t happen. Many young people seek the instant security of a well-defined industry such as banking or consulting, but for others these career paths simply don’t offer them what they want out of life.Related Post: 4 Traits of a…
  • Your Employees Go First

    Deimar Gutierrez
    13 Aug 2014 | 4:00 am
    Only if we can create value for our employees, we can delight our customers. Customers are very important to an organization. The main objective of the company is to create different shared value to its customer. However, companies that claim they put the customer first, do not really understand how to create value. Value is created as a result of the interaction of our employees with our customers. You cannot create value to others, unless you create value within the company. In other words, if you want your employees to take good care of your customers, start by taking good care…
  • Dealing With Difficult Situations in Your Business

    Deimar Gutierrez
    12 Aug 2014 | 3:30 am
    Sooner or later, all businesses face problems. How-to deal with them is the key to the success of our organization. Did you realise that the average Westerner spends around 90,000 hours at work during their lifetime? That’s enough time play more than 15000 games of football or 23 World Cups! It’s certainly more than sufficient time for one or two sticky situations to arise, whether that’s related to conduct, performance or security issues.Related Post: Companies Need Entrepreneurs Willing to Take Risks As with most issues and problems, the key to dealing with them…
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    Small Business Bonfire

  • 8 Questions to Ask a Prospective PR Agency

    David Frederick
    19 Sep 2014 | 2:05 am
    By David Frederick Choosing a PR agency can be tricky, especially when there are so many agencies out there offering various packages. But if you ask prospective PR agencies the right questions, you will be able to make an educated decision. Here are 8 questions that you can use when interviewing a prospective PR agency. 1. How are results measured? This is an interesting one, mainly because it’s paramount to the success of a PR agency and its client retention if they can show the return on investment that their clients are receiving. Ask the agency exactly how it plans to measure the…
  • 6 Ways to Save Money on Shipping

    Emily Suess
    17 Sep 2014 | 2:25 am
    By Emily Suess Small business owners are always on the lookout for ways to save money and increase profits. Saving on shipping is one more way to make that possible while simultaneously passing on the benefits of lower prices and better service to customers. Follow these quick tips to get the best carrier service for the best price.  1. Use a reliable, reputable carrier. Note that the best carrier is not necessarily the cheapest carrier. While money will always be an important consideration, reliability and speed are additional factors that can impact your profit margin. If customers…
  • Emergency Lighting Exit Plans for Small Businesses

    Michael Chotiner
    15 Sep 2014 | 1:52 am
    By Michael Chotiner My friend, an architect and builder in the Washington, D.C., area, recently told me an interesting (if not disturbing) story about a job he worked on. He’d been asked to carry out repairs on a four-story building with shops on the ground floor and apartments above that had been damaged by an improperly installed fire sprinkler system. In the course of surveying the site to learn what it would take to put things back in order, Jeremy found that there was no emergency lighting on the top floor of the building, and there never had been. The owners weren’t happy…
  • How to Use Speaking Gigs to Build Your Email List

    Cristina Roman
    12 Sep 2014 | 2:16 am
    By Cristina Roman If you haven’t explored speaking gigs as a channel for building your email list and client base, you may be missing out on a big opportunity. Speaking gigs let you build your personal brand, showcase your expertise, and get you in front of new audiences, which can all contribute to exponential list growth. But you can’t just show up, give your presentation, and expect people to take the time and initiative to visit your website and sign up for your email list. I won’t bore you with obvious suggestions like provide great content, don’t read directly off a Powerpoint…
  • How to Take a Vacation from Your Small Business

    Meredith Wood
    10 Sep 2014 | 7:58 am
    By Meredith Wood It goes without saying that small business owners work hard. This is especially true of start-ups who don’t have the capital to hire additional employees to lighten the workload. Taking a vacation is often unheard of in the first few years of operating a new business but many men and women are finding it necessary for their mental health and physical well-being to get away even if it’s only a day or two at a time. According to an Infographic created for Intuit by Column Five, “55% of small business owners work through most, if not all holidays.” Not only does this…
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    Small Business Advice | Business Advisors and Consultants

  • Business Plan Services Upgrade

    Kurt Graver
    16 Sep 2014 | 10:29 pm
    We aim to be market leaders in providing business startup advice. A business plan is the first step in building a successful business, for this reason we are proud to be upgrading our business planning services to match the requirements of our clients.When approaching a business plan, we have found entrepreneurs fall into three categories.Those who do not want to or feel they cannot write a business plan and would prefer to hire someone else to write it for them.Those who want to write the plan for themselves but need help in completing it.Those who want to write the plan themselves but need…
  • How To Boost Sales In Your Startup (Part 2)

    Kurt Graver
    18 Jul 2014 | 12:02 am
    In the article  "What To Do When Sales Are Slow (Part 1) we discussed how to start approaching improving your sales when you start up. Topics mentioned were analysing your business plan, comparing performance to your plans and how to understand your customer.In this article we will discuss the for a couple other ways you can correct slow sales in your start up.Sales processYour marketing may be attracting potential new clients/customers. However, if your sales processes are not set up correctly you may be missing out on sales. Based on what you have learned about your target market from…
  • How To Boost Sales In Your Startup (Part 1)

    Kurt Graver
    14 Jul 2014 | 4:57 am
    “If you build it he will come” - A quote from the movie Field of Dreams. Many startups go into business with believing that as soon as they launch they customers will rolling in and buy.However, reality is far different than the movies. One of the most common challenges that start-ups may encounter are lower than projected sales. Below are the steps you need to take to try and boost sales and get your start up back on track.1. Analyse Your Business PlanThe first thing to do when sales are slow is to analyse your original plan and find out whether you are carrying out what you originally…
  • Top Business Ideas For People On A Budget

    Kurt Graver
    13 Jul 2014 | 4:16 am
    What is the best business to startup? This is a question are asked several times a week. Its actually really difficult to answer as it depends on the ambition, character, skills, experience, education and motivation of the person who wants to start the business. Another huge factor in choosing which business to start-up are funding and support you have available to start a business.Below is a list of common business ideas that require a low capital investment. The list is full of generic businesses, what makes a business is its Unique Selling Point (USP). Always try distinguish your business…
  • How 3D Printing Will Bring A Revolution In Industries

    Kurt Graver
    11 Jul 2014 | 5:39 am
    Long ago when 3D printing was doing rounds in industry circles many called it an impractical and “Fantasy” technology. However, 3D printers were manufactured, have evolved and survived the test of time. Today, it has changed the way how parts and products are made. The buck doesn't stop here. This technology has reached dizzying proportions and guarantees to bring revolution in many sectors, to the point of disrupting the entire manufacturing landscape. Mentioned below are some of the industries where 3D printing will affect the most.Core manufacturingTools, jigs and prototypes are some…
 
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    Small Business Tips and Resources-The Small Business Playbook

  • Microsoft Cancels Free Custom Domain Email Accounts on Outlook.com

    Gary Shouldis
    10 Sep 2014 | 10:04 am
    Talk about a bait and switch. I’m primarily a Google Apps user, but since Google did away with the free version of Google Apps for Business, I’ve been taking advantage of Microsoft’s free version of custom domain hosted email on Outlook.com.  They actually had a pretty good deal, you could have up to 50 free email addresses using your own domain. If you remember back in the day, that’s what Google Apps used to offer when they first launched. I tried logging into my account this morning to add an email address and got this message. Yes, they have cancelled the program…
  • How Do I Get Traffic To My Website?

    Gary Shouldis
    29 Jul 2014 | 8:21 am
    Good Question.  If you’re a new business or one that’s just starting to focus on online marketing, this is a good question to get you started in the brainstorming process so you can decide which marketing channels will work best for you. You probably shouldn’t try to do everything, but focus your efforts on just a few and expand as you have success with each channel.  It also depends on how much time and money you have to spend.  Some channels depend more on time, like social media, while others require money, like Pay Per Click (PPC) advertising. We’re going to…
  • Small Business Toolbox – July Twenty

    Gary Shouldis
    20 Jul 2014 | 3:09 pm
    Each week I like to post useful tools and resources that you may be able to use for your business.  The resources I post here are either free or available at a low cost.I don’t go into much detail here, so feel free to check them out yourself and let me know what you think.  If you know of any great tools and services that will help small business owners, please share them in the comments below. Pamela – Desktop download that lets you automatically record your Skype calls.  Great for teaching and conducting interviews via Skype.  They offer a free trial of the full version and a…
  • What Spending 117K Has Taught Me About Working With Freelancers

    Gary Shouldis
    17 Jul 2014 | 5:50 pm
    Have you ever thought about hiring a freelancer online before?  If anyone could benefit from outsourcing, it would be small business owners, Lord knows us small biz owners have our plates full. Over the years my web marketing company, 3Bug Media, has outsourced over 100k worth of freelance work.  That’s only counting using online freelancing platforms like Odesk and Elance, it doesn’t include hiring one off contract jobs locally.  I’ve hired online freelancers for things like web development, graphic design, CAD drawings, writers and bookkeeping to name a few. While I do…
  • Small Business Toolbox – July Seventh

    Gary Shouldis
    6 Jul 2014 | 8:45 pm
    Each week I like to post useful tools and resources that you may be able to use for your business.  The resources I post here are either free or available at a low cost.I don’t go into much detail here, so feel free to check them out yourself and let me know what you think.  If you know of any great tools and services that will help small business owners, please share them in the comments below. Creately – Powerful and free diagram software.  Work online and collaborate on projects with others. Glip – Free messaging and productivity tool that lets you easily collaborate with…
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    CorporationCentre.ca Small Business Blog

  • Establishing Success in 10 Seconds

    CorporationCentre.ca
    18 Sep 2014 | 7:57 am
    It’s an old cliché that you only get one chance to make a first impression, but unlike with the opposite sex, if practice made perfect it means that all that time spent practicing amounts to dollars left on the table just trying to get it right. You can read over the volumes of thick tomes dedicated to unraveling the mystery as to what to say to make the perfect first impression, or simply be aware of the fact that a first impression of you is made even before you open your mouth – the implications this has for business are unfathomable.A couple of compelling theories to considerIn a…
  • Unraveling the Talent Myth

    CorporationCentre.ca
    28 Aug 2014 | 8:30 am
    In July 2002 the New Yorker published an article called TheTalent Myth by Malcolm Gladwell. In this article Gladwell explores the shortcomings of a widely recognized management system put forward by a management-consulting firm called McKinsey & Company who advocate a three-tiered management process known as differentiation and affirmation. In this process of differentiation and affirmation employee performance is rated resulting in each employee being placed in one of three categories A, B, and C. The A’s, or talent group, are to be challenged and given generous bonuses as well as new…
  • Part-Time Entrepreneurship

    CorporationCentre.ca
    20 Aug 2014 | 11:43 am
    If you’re not ready to take the leap and quit your current job to run your own business full-time, you can still enjoy entrepreneurship on a part-time basis while maintaining the security of being an employee with an income. But, to do this, you need to keep the following points in mind:Say Goodbye to Personal TimeHaving a full-time job and a part-time business leaves very little time for yourself. You’ll need to make sure you can handle putting most of your time an effort into work and this will mean you’ll probably have to skip out on vacations or even spending a relaxing weekend with…
  • Skill Building on the Commute

    CorporationCentre.ca
    14 Aug 2014 | 8:03 am
    Last week proved to be revelatory as, for the first time in over five years, I was forced to drive to my workspace. The circumstances that made the drive necessary are inconsequential, but as I stared at the city skyline from the highway with the car idling in park, and being forced to breathe in exhaust fumes on a particularly smoggy summer day from all the congestion, I learned a few things.Practice Gratitude – and math! The first thing that occurred to me as I watched a particularly ornery man make obscene gestures and honk at a car that had changed lanes in front of him while…
  • Finding New Ways To Network

    CorporationCentre.ca
    6 Aug 2014 | 11:58 am
    Finding new clients and attracting new customers doesn’t have to be all about advertising your business. Sometimes it’s about selling yourself through networking. But networking events tend to get a bad rap – most people don’t look forward to boring business events full of schmoozing and faking interest in others. But attending those awful local events isn’t the only way to network. If you cringe when you hear the mention of “networking”, why not try a new way to create business relationships?Start a MeetupNetworking events are said to be the best way to meet new contacts and…
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    SBA 504 Loan Blog

  • September Commercial Finance Update: Construction Edition

    Trey
    10 Sep 2014 | 12:33 pm
    Construction projects accounted for 62% of our lending activity last year. It wasn’t always that way, but the past few years have been construction-heavy for us. We’ve become pretty darn good at this type of lending (if we do say so ourselves) and that’s good news for you. When you or your clients get stymied by lenders who aren’t keen on financing construction/renovation projects, we’re only a phone call or email away.  Featured Project: - North Magnolia Properties, LLC - Orlando, Florida - $3.9 million total project cost (acquisition/construction) - Two office buildings…
  • How to handle mistakes like Downton Abbey

    admin
    28 Aug 2014 | 1:59 pm
    Even if you don’t watch it, surely you’ve heard of the British show Downton Abbey. Two weeks ago they released a series of publicity photos for the upcoming season and one photo in particular got all the attention, but for all the wrong reasons. The stars of the show were dressed in full period garb (the show takes place in the 1920s) but someone had left a plastic water bottle on the mantle behind the two actors. Plastic bottles of course, were not introduced until the 1960s. As you can imagine, the internet went crazy making fun of the show for their oversight. The show could have…
  • Marketing Lessons from Teenage Mutant Ninja Turtles

    admin
    26 Aug 2014 | 10:24 am
    The remake of the 1990s classic Teenage Mutant Ninja Turtles has been the top grossing movie in the box office for the second week running. It’s surprised most of the experts by dethroning Marvel’s latest offering (Guardians of the Galaxy), and holding off the third installment of the star-studded Expendables franchise (not a huge feat, but still). Beyond all those accolades, as this article in Forbes explains, Paramount’s strategy for TMNT is a case study in targeted marketing. The film was a smash without needing to be omnipresent in the run-up to its debut; marketers of the film…
  • We Are Mercantile – The SBA 504 Experts

    Trey
    22 Aug 2014 | 5:45 am
    Up until about a month ago, this blog prominently featured a single person as the face of our company. We’ve fielded quite a few questions about what the departure of our former CEO means for Mercantile going forward, and the short answer is that nothing changes. But there’s a longer explanation that we’d like to give you by way of video so that you can know and see a little about what goes on behind the scenes here at Mercantile. What we do for our small business clients has been a team effort from the very start. We’re known as “the 504 Experts” (plural) and we’re a…
  • How To Build a Strong Company Culture

    Trey
    6 Aug 2014 | 2:28 pm
    Values are at the center of building a strong company culture, but we’re not going to bother with what they should or shouldn’t be. What matters is that you have a set of core values and that you align your organization around them. This is what Tony Hsieh (sounds like “Shay”) says about building a company culture in the latest issue of Inc. magazine. Hsieh founded Zappos (as if you didn’t know), which has become known far and wide for its legendary customer service. And for its free shipping both ways, but the customer service is what keeps people coming back to…
 
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    RunApptivo

  • Ways to influence customers and their buying decisions

    Maya Pillai
    11 Sep 2014 | 3:27 am
    It is the customers who have the power to make or break a business. Hence it is essential that enterprises focus on customer satisfaction and loyalty. There exist time tested techniques to bond with customers and positively influence their buying decisions to your favor. Go the extra mile to make customers feel special- Smile and welcome your customers with genuine warmth. A friendly attitude and taking pains to be interested in them will do wonders. This way the customer feels that they are being treated as human beings and not as monetary resources. Tell the stories about your products and…
  • How to delegate work effectively

    Maya Pillai
    1 Sep 2014 | 4:47 am
    Small businesses are not a one man show. It is not practical or possible for a single individual to do everything which needs to be done. Many people are reluctant to delegate work because the lack of trust in other people’s ability, wanting to do everything themselves and so on.  However, in the modern business environment, there is no alternative to delegation. Delegating work is a skill which can be acquired and improved on. Let’s take a look at the different ways to delegate work effectively. The myth of 100% delegation - Everything cannot be delegated. You need to delegate the right…
  • Why should small businesses move to the cloud

    Maya Pillai
    26 Aug 2014 | 4:26 am
    Cloud computing services provide users with the facility to use software and other computer resources online as a utility. This is a pay as you go model where you need to pay for the services depending upon the usage. So you can leverage resources only when you need them via the web. In true cloud computing platforms all applications are executed in the cloud instead of the users machines. An interface is provided to connect to the cloud on the user’s machine. Cloud is rapidly being adopted by businesses all over the world. It is clear that this is the technology of the future.  Adopting…
  • Is your business prepared for a natural disaster?

    Maya Pillai
    12 Aug 2014 | 5:16 am
    Natural disasters such as floods, storms, earthquake, hurricanes, blizzards and more can strike anywhere at any time. They can affect any kind of business. It is important that you be ready for such eventualities. Each kind of natural disaster has its own set of problems. You need to be prepared for situations which could directly affect your business. Your disaster plan should identify vulnerabilities and analyze the probable impacts of any disaster on physical and virtual aspects of your business. Here we’ll take a look at steps which should be taken to reduce the adverse impact of…
  • Keep Your Employees Happy

    Maya Pillai
    29 Jul 2014 | 5:41 am
    The employees of a company constitute the most important part of its foundation. Every organization big or small needs to keep its people happy to conduct business smoothly. Job satisfaction, sense of ownership and recognition etc. are important factors that motivate your employees to stay on the top of their class. Your employees are the internal customers of your organization. Happy employees ensure happy customers. Let us take a look at how you can ensure a happy work force. Nurture a Sense of Ownership It is crucial for the success of your business in long run that your employees have a…
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    Best Small Biz Help

  • 3 Tips To Launch a New Small Business- Hanley Mellon Live!

    Dawn Fotopulos
    11 Sep 2014 | 8:14 pm
    Hanley Mellon showcased their beautiful new line of designer ready to wear at the Hudson Mercantile building in New York City.         It was a very elegant affair, with models, posing amidst the beach grass in the center of the room as paparazzi clicked away. The photo above was from Nicole Hanley […]
  • 911 Tribute to Small Business

    Dawn Fotopulos
    11 Sep 2014 | 8:36 am
    Small Business and 911 There were so many casualties that day. My heart goes out to all the families who lost loved ones. One casualty that rarely gets attention is what happened to the small businesses that closed because they couldn’t afford to pay their bills while the area near their stores was devastated by […]
  • Tribute to Joan Rivers on the Ed Sullivan Show

    Dawn Fotopulos
    5 Sep 2014 | 12:12 pm
    Joan Rivers on Ed Sullivan Joan Rivers was genuinely funny. I miss her early days when her self-deprecating humor and keen observation of every-day life and relationships made all of us take ourselves far less seriously. She made us laugh when all the evening news would broadcast was the Vietnam War, the gas crisis and […]
  • How Small Businesses Can Save Green While Going Green

    Dawn Fotopulos
    3 Sep 2014 | 2:53 pm
    Greening your business is a smart move but it also can be an expensive one. Alternative energy sources are often more costly; the same goes for many things marketed as recycled or upcycled. While certainly well worth it considering that big businesses are often capable of doing more to clean up the earth than individuals […]
  • A Lesson in Heavy Lifting: Lift Coffee Shop & Café

    Dawn Fotopulos
    14 Aug 2014 | 6:04 pm
    Small business includes your local can’t-do-without coffee shop. Carly Hoilman, Editor in Chief of the Empire State Tribune contributes this post to Best Small Biz Help.com. In recent years, the city of Richmond, Virginia has cultivated a community of hip, young epicureans, creating a feel that is reminiscent of Williamsburg—Brooklyn, that is. Central to this […]
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    Solopreneur Solutions

  • 5 Reasons Your Business Needs a Mobile Website

    Donna Amos
    3 Sep 2014 | 9:56 am
    If you are responsible for marketing your business, then there’s no doubt you are aware of just how important it is that you have a strong presence online. There are many ways of developing this presence, from social media sites to blogs, and you should be taking advantage of all of them. One of the latest, most effective ways of taking full advantage of the online marketing potential is by using a mobile website. A mobile website is just what it sounds like – a website specifically designed to be viewed on mobile devices. So, why does your business need a mobile website if its…
  • Tips for using Instagram for Business

    Donna Amos
    13 Aug 2014 | 8:56 am
    Tips for using Instagram for business Instagram is a social media platform that has grown in popularity over the last few years and especially among popular brands across the globe. It is a valuable marketing tool that has the ability to transform a brand and put it closer to their intended audience. Numerous companies have used its communication tool – images: which has in turn created awareness for their target brand and business as a whole. This photo sharing platform has enabled businesses to: · Extensively build their company’s brand · Grow more valuable customers · Improve much…
  • Easy Blogging Tips

    Donna Amos
    9 Aug 2014 | 11:12 am
    Introduction To Successful Blogging Starting a blog can be a successful marketing tool for businesses. Blogging is free or fairly inexpensive. It increases traffic and adds potential leads. Creates a substantial income and old posts never get old. The older posts will always be there building more leads, more traffic and creating an original stream of content. What better way to start the day than with a cup of coffee and a great blog post. How To Start A Blog When starting a blog there are a couple of aspects to look at. 1. Where will you choose the location in a website, page, platform to…
  • How to Design a Successful Website?

    Donna Amos
    29 Jul 2014 | 2:16 pm
    Building a website requires careful designing and execution by the website developer in order to attract people (traffic) to the website. How to Design a Successful Website should begin with understanding who your target market is and what their likes and dislikes may be so that your brand will resonate with them. Then make certain to include the top 7 website elements. You will find that different web developers have their own unique plans that they follow when creating a website. However, there are general elements that cut across the board and apply to all websites irrespective of who the…
  • Top 7 Books Every Solopreneur Should Read

    Donna Amos
    19 Jul 2014 | 1:28 pm
    Top 7 Books Every Solopreneur Should Read Top 7 Books Every Solopreneur Should Read Donna Amos | 7 items | 38 views Every solopreneur should fill their book shelves (or digital shelves) with these 7 books. Follow List Embed List Share 1. Think and Grow Rich During our ten-year association, I learned the missing number to my combination for worldwide successful achievement. The Master Mind Principle: two or more persons working together in complete harmony toward a mutual goal or goals...Napoleon Hill's philosophy teaches you what you were never taught. 0 votes Comments   …
 
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    We Can Help Your Monetize Your Passion!

  • My Top Free & Cheap Marketing Tools For Small Business

    Michelle
    7 Sep 2014 | 3:13 pm
    These free & cheap marketing tools for small business will save you money and time Below is my favourite list of free marketing tools you can use for online sales and marketing. Email marketing is a brilliant strategy to keeping in touch with your customers and keeping them informed. Some of my favourite email marketing […] You might also be interested in these:    New Google SSL Rules  Top 10 Marketing Strategies That Increase Sales  Service Feedback For A Job Well Done  What is Your Customer Relationship Management Strategy?  What Are You Doing…
  • New Google SSL Rules

    Michelle
    7 Sep 2014 | 3:00 pm
    This infographic was posted by James Schramko on 23 August 2014. New Google SSL rules. A bit confusing maybe, but something you should know if you have a website as Google has changed the rules again. Ask your host for help or contact SuperFastBusiness With James Schramko You might also be interested in these:    My […] You might also be interested in these:    My Top Free & Cheap Marketing Tools For Small Business  Top 10 Marketing Strategies That Increase Sales  Service Feedback For A Job Well Done  What is Your Customer Relationship…
  • Top 10 Marketing Strategies That Increase Sales

    Michelle
    19 Dec 2013 | 7:06 pm
    Looking for local marketing strategies that increase sales? Below is SlideShare presentation I created – Top 10 Tips for Increasing Local Sales to test the rankings for keywords. I came across SlideShare while searching for very competitive keywords and there are people on SlideShare with hundreds of thousands of views. So for a short list of […] You might also be interested in these:    New Google SSL Rules  My Top Free & Cheap Marketing Tools For Small Business  Service Feedback For A Job Well Done  What is Your Customer Relationship Management…
  • Service Feedback For A Job Well Done

    Michelle
    9 Dec 2013 | 9:11 pm
    Service feedback option you may not have considered Yesterday I received a phone call from a highly influential client and all round nice guy, providing me with some feedback on how he appreciates the virtual work I have been doing for him (copywriting) and that he is looking forward to the next year being a […] You might also be interested in these:    New Google SSL Rules  My Top Free & Cheap Marketing Tools For Small Business  Top 10 Marketing Strategies That Increase Sales  What is Your Customer Relationship Management Strategy?  What Are You Doing…
  • What is Your Customer Relationship Management Strategy?

    Michelle
    6 Nov 2013 | 7:58 pm
    Do you have a customer relationship management strategy? Are you getting valuable feedback from your customers to help you improve your service & increase sales? Did you know a customer’s negative experience can often be directly contributed to an employee? If your employee is not happy in their environment; feels undervalued; feels they are underpaid; […] You might also be interested in these:    New Google SSL Rules  My Top Free & Cheap Marketing Tools For Small Business  Top 10 Marketing Strategies That Increase Sales  Service Feedback For A Job…
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    Head Exposed

  • Wrestling the Business Inventory

    Nelson Nigel
    1 Sep 2014 | 4:49 am
    Business inventory is the lifeblood of a business. Without it, a business cannot exist to deliver its product or service. It is the product or service that engages the customer to make an exchange or a transaction with the business. Inventory is a big part of maintaining […]
  • Standards in Supplier Diversity Program: Reflections from a survey

    Nelson Nigel
    19 Jun 2014 | 6:06 am
    Supplier diversity is starting to be a positive and major trend for many businesses. The concept in itself is very attractive for both small businesses and the larger companies who wish to partner with them. However, in every strategy, supplier diversity has to face standards, regulations and […]
  • Success Stories: Tales of Small Businesses as Diversity Suppliers

    Nelson Nigel
    16 Jun 2014 | 10:16 pm
    The world of business is full of success stories. We have heard a lot of small start-up companies that reach milestones in their history, the tales of many business and industry leaders, companies that survive severe economic and financial crises (both internally and externally) and others who […]
  • Go Diversity: 50 Great Examples of Doing Diversity in Business

    Nelson Nigel
    12 Jun 2014 | 11:47 pm
    The practice of using diverse suppliers (small businesses owned and operated by disadvantaged owners) has been increasing as time goes on. Many companies have seen and are reaping the benefits of tying up and working with small and diverse-owned businesses. In fact, working with these businesses can […]
  • Supplier Diversity Certification – What it Means for You

    Nelson Nigel
    9 Jun 2014 | 7:17 pm
    If you have a small business and one that can be defined as socially and economically disadvantaged, you can get certified as a disadvantaged small business. Those who qualify for the position are owners who are: Women Disabled Part of an ethnic minority Veterans Disabled veterans Members […]
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    Funding Gates Community

  • The Best Small Business and Financial Stories of the Week

    Diana Mackie
    19 Sep 2014 | 12:13 pm
    Niels Linneberg We know running your small business takes just about all the available time you have, so we combed through the papers to find the most important small business news and financial stories to deliver you this curated reading list. Here are the most important small business focused stories that came out this week, along with a quick read summary. Knowledge is power. Fed Signals No Hurry to Raise Interest Rates Read on: The New York Times Want to know what the Fed policy makers will do in the next couple of years? It’s all laid out in this report on the Wednesday news…
  • Want To Grow Your Business? Let Your Customers Be Your Guide!

    Diana Mackie
    18 Sep 2014 | 10:02 am
    In today’s world of small business, your should definitely listen to what your customers want. You can grow your business by quickly implementing customer feedback or suggestions to improve your services and increase customer satisfaction. However, gaining customer feedback to begin with can be expensive and time-consuming for small businesses. It’s important to get it right because poor customer research can result in your company making inaccurate assumptions about what your market wants, or listening to a base of customers who don’t represent your top clients. You need to do more…
  • The Surprising Science Behind Productivity Hacks — They Actually Work

    JM Freuler
    17 Sep 2014 | 10:49 am
    Just because you’re busy, it doesn’t mean you’re being productive. Check out the science backing up these life hacks that will ramp up your productivity! 1. Plan Your Breaks Working straight through the day is actually not the most productive allocation of your energy. The Pomodoro Technique, for example, advocates working hard for 25 minutes and then taking a 5 minute break. These specific time limits won’t work for all people or all tasks, but the concept still applies; the FAA found that short breaks within long work sessions improved focus by 16%. Keep your focus sharp for shorter…
  • The 9 Apps That Every Small Business Should Use

    eCapital
    16 Sep 2014 | 1:50 pm
    Competition is fierce in the business world. Not only are businesses faced with keeping their name top of mind with prospects and customers, but they also need to out-think and out-execute some of the biggest companies in the world to win contracts and customers. Thanks to a little thing called cloud-based technology, small businesses now have business apps & other tools to help them better manage their businesses, giving them an upper hand on their competition. So, what apps are these businesses using and how can you get your hands on them? Below, we list the top 8 apps and tools that…
  • The Single Security Precaution Small Business Owners Must Take (but Many Don’t!)

    JM Freuler
    15 Sep 2014 | 2:09 pm
    Cybersecurity is an increasing concern among small business owners, but many don’t know where to begin with such a complex problem. While the security needs of different businesses vary drastically between industries and even between individual companies, there is a simple precaution absolutely every small business owner should enforce that can drastically improve the safety of his/her business: Implementing safe passwords and requiring all employees to do the same is the simplest and surest way to increase your small business’ cybersecurity. What’s at stake? For many small businesses…
 
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    On Our Bikes

  • Rushing around achieving nothing

    Jon Stow
    15 Sep 2014 | 3:55 am
    Make some family time We all want to make money and have a better life. What we really need is one good business. Now I know the old adage about not putting all our eggs in one basket, but it is very difficult to run two or three businesses efficiently on our own, or with just one or two other people. We would end up time-poor. That means that not only would we not have time for family life, we would not have time to plan how to run our businesses efficiently. We would probably make less money out of the two or three businesses than the one, unless we recognise our inadequacies in time and…
  • Admitting our mistakes

    Jon Stow
    11 Sep 2014 | 3:35 am
    Sheepish? (Photo credit: Jon Stow) We all make mistakes in our businesses. Usually they are not serious, and should normally mean an apology to our customers or clients. Recently I forgot a client had given me a document and I asked for it again. When she put me right, I apologised, and I am sure that our business relationship has not been harmed. It is best to own up straight away. The other day, I went to collect an order from a local shop. The business owner, who is someone I like and respect, denied he had received the order, even though it had been ordered in person. I suppose he simply…
  • Encouraging the shrinking violets

    Jon Stow
    8 Sep 2014 | 3:09 am
    Violets (Photo credit: Wikipedia) When we are managing a team in business, we will have one or two people who shine more brightly. They will show their talent and volunteer for difficult work. They are great to have working with us. There may also be some in the team who are more shy and self-effacing. They may have great potential ability, but lack confidence. They may feel intimidated by the unintentionally more forward colleagues. We need to encourage our quieter colleagues by allowing them more demanding tasks and giving them support to see them through. We may well find that they will…
  • Telling your clients they are wasting their money

    Jon Stow
    4 Sep 2014 | 2:43 am
    A lot of my work with clients is helping them get out of a mess. Usually that is because they have made mistakes in dealing with their taxes or have “forgotten” to declare certain income or gains. Sometimes there is a question of the law and whether we can debate with HMRC, with a prospect of getting a good result for the client; in other words, proving that they have a lower liability to tax, or perhaps none. At other times it is a question of negotiating lower penalties for the client, and making the case that a client’s guilt is less than HMRC contends. Perhaps the client has…
  • Verbal understandings are not contracts

    Jon Stow
    1 Sep 2014 | 3:15 am
      In my business I think it is important to have agreements in writing with my clients so that they know exactly what I will be doing for them in conducting their affairs (and what I will not be doing). I have always said that verbal agreements are no use especially when the parties fall out or one side has a perceived issue. Many of us look after family members or agree financial arrangements with them, and somehow it seems less comfortable to ask them to enter into a written agreement. Yet why should they be any different? They are people who may have ideas you have not fathomed. So I…
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    Support a Work at Home Parent

  • We are rebranding– Here’s the story that lead to the new name “Your Brilliant Un-Career”

    Cas
    8 Sep 2014 | 4:17 pm
    Support a WAHP is rebranding. Here’s why and what it means for you. Change is inevitable in the digital landscape because technology moves and shifts focus at lightening speed. Change is also inevitable for entrepreneurs. When I first took on Support a WAHP, the landscape on Facebook was vastly different. Brand pages were shiny and new and we were all diving in and promoting our businesses the old-fashioned 20th Century way. Well, that landscape changed and we’ve had to get smarter with our marketing and stop advertising like we are 1950s soap commercials. I started up Content…
  • From Recruitment Consultant to Children’s Fashion Label

    Cas McCullough
    23 Feb 2014 | 1:54 pm
    This week, Neva Niland shares her story about leaving behind her job in the recruitment industry to start her own kids’ fashion boutique online. Tell us a little about the person behind the business? Hi, I’m Neva Niland, a work from home mum of two little kiddies (3 & 4 yrs old). Before having kids, I worked in the recruitment industry, which I loved, but it proved to be a little challenging once I had kids because of the demanding hours. I’ve always dreamed of starting my own business, and this seemed like the perfect time. And now a little about the business itself? I…
  • Gold Coast Mum Helps An Entire Community Through Fair Trade Art Sales

    ezyvateam
    12 Nov 2013 | 3:00 pm
    This week we interviewed Yael Maree, an inspiring Gold Coast mum who supports an entire Tanzanian community through her fair trade art sales here in Australia. Tell us a little about the person behind the business? I am an almost 34 year old mother to two incredible kids, Ella and Jimmy, and married to one fantastic man, who supports me in all my crazy and other just ordinary ideas. We have been married for 3 years but had dated for just over 10 years before we made it “official.” I am Israeli by birth and have been very lucky to travel most of the world in my 20s. I have lived in Israel,…
  • Mum turns Meen in the name of green business

    Cas McCullough
    29 Oct 2013 | 4:00 pm
    This week we interviewed the queen of green shopping bags Kaylene Petit. Tell us a little about the person behind the business? I am a 28 year-old mum of a 15 month old girl and a wife. I love eco-friendly things. I have a rockin’ sense of style and I work my business the same way. And now a little about the business itself? Meen Bags is an alternative to plastic or “green” bags. We offer a huge range of standard shoppers for groceries etc. We also stock various sizes & styles of shoppers, nappy bags, beach bags, backpacks and new to our range is MCN’s (modern…
  • Mum drops banking career to lead wholesalers to more retail sales!

    Cas McCullough
    24 Oct 2013 | 6:00 pm
    This week we interviewed the pied piper of lead generation for wholesale businesses, Kim Town. Learn how Kim uses a simple system and boundaries to run her business from home. Tell us a little about the person behind the business? I am a married mother of two kids who has procrastinated for long enough about starting a business, so finally here I am. I love to talk, and love to meet people (face to face or online) so I have decided to combine the two into my business model. I have only had two jobs in my whole life (and I am 40 now) and they were working for David Jones from when I left…
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    Planning, Startups, Stories

  • Nobody is Going to Pay You For Your Ideas

    Tim Berry
    10 Sep 2014 | 7:34 am
    Yesterday somebody posted an interesting comment on the bottom of my post ‘How to Sell an Idea to a Big Company.’ Sadly, that post explains to people why they can’t sell their ideas to big companies. Most of the 70-some comments there are from people who ignore what the post says and share how great their ideas are. This one is slightly different. This commenter This person acknowledges the problem, as follows: How do I sell not an idea but my involvement in creating ideas to a reputable company? Is there a way for me to work (preferably from home) and continually provide my endless…
  • When So-called Experts Say Don’t Do a Business Plan…

    Tim Berry
    26 Aug 2014 | 2:41 pm
    … don’t be confused. What they really mean is …  Don’t do a long static formal business plan. Do a lean, just-big-enough business plan. Deal with it as a constantly-renewing latest version, with a shelf life of a few weeks at most. Don’t fill it with excess supporting information. They won’t even look at a business plan until after they’ve understood the main points from a summary memo, and — in most cases — been through the pitch and met the people. The idea that potential investors would read a business plan as a first step, from somebody they’ve never met, without…
  • Audio: Annoying Half Truths in Entrepreneurship

    Tim Berry
    18 Aug 2014 | 10:48 am
    I had a good radio-talk-show visit this morning with Jim Blasingame, Small Business Advocate, of smallbusinessadvocate.com. Time flies; I can’t believe I’ve been joining Jim on his show off and on for 16 years now. I intend to ask him whether being a guest on his show causes gray hair. Here’s my favorite segment, on “do what you love.” It’s radio audio, about seven minutes long. Find interviews with Small Business experts on the &amp;amp;amp;lt;a href=”http://www.smallbusinessadvocate.com”&amp;amp;amp;gt;Small Business…
  • Spot Quiz: What Percent of Small Business Owners Manage Cash Flow

    Tim Berry
    5 Aug 2014 | 8:44 am
    I’m fascinated by the numbers Denise O’Berry turns up in her post Use Metrics To Manage Cash Flow – Small Business Expert Denise O’Berry. She quotes results of a survey sponsored by the American Institute of CPAs, which surveyed 500 owners of businesses averaging less than 10 employees and less than $2 million in revenues. According to this, the biggest worry of small business owners, is (drumroll): The number one issue facing small business is ensuring adequate cash flow from operations, according to 83% of survey respondents. That’s Denise quoting Bill Reeb, CPA, surprising…
  • The Broken Spreadsheet That Birthed a Business

    Tim Berry
    31 Jul 2014 | 9:58 am
    I thoroughly enjoyed doing this Mixergy Interview, published this week, about how I bootstrapped Palo Alto Software from zero to about $10 million annual revenues: It started one morning at 2 a.m., when I had to deliver a finished set of financials the next morning. It was 2 a.m. and I was tired and done with the financials but I had done something in either Lotus 1, 2, 3 or Excel because I use both. I don’t remember which one it was but I had done something to break the damn spreadsheet! If the financials are going to work, when you change the assumptions the balance still balances and…
 
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    Scentsy Blog

  • No Place Like Home Scentsy Warmer

    Christine
    19 Sep 2014 | 4:00 am
    The No Place Like Home Scentsy Warmer is one of my personal favourites for new warmers in the Autumn/Winter Catalogue.  It looks even better in real life and pictures just dont do it justice.  Its a dark red house with a black roof and little lights giving a cozy home feel.  You can leave off the top or put the top on.  The scent escapes through the little stars which if you didnt know are symbols for Scentsy!!  This is a QUALITY warmer, not your cheap-o tea light burners for sure! Want to make your house feel like a duvet day?  Combine this warmer with Autumn…
  • Scentsy UK & EU Incentive Trip 2015

    Christine
    17 Sep 2014 | 4:00 am
    The Scentsy Incentive Trip has been announced for the UK and Europe (UK, Ireland, Spain, France, Germany) and we are off to the Canary Islands off the coast of Spain to Tenerife.   My goal is to earn TWO spots for myself and my partner James who has never been on a Scentsy Incentive Trip. Last year I took my sister on the incentive trip to Greece because my partner was too sick to go. They've announced the hotels and it looks fantastic.  We are staying at the Costa Adeje Gran Hotel which is a 5 star resort.  We also have two excursions: -A Dolphin and Whale Watching Boat…
  • Scentsy Christmas Collection 2014

    Christine
    15 Sep 2014 | 2:28 pm
    Available from 1st October, the 2014 Scentsy Christmas Collection.  Scentsy have seriously outdone themselves this year dont you think? My personal favourite is the snowman who is so cute, but the red cardinal has caught my eye as well.  Such a gorgeous collection of Scentsy Warmers.  Which one is your favourite? To order Click on Shop Now yellow Star button until you get to my Scentsy sponsored website and then change your flag for whatever European Country you are from.  These warmers are available Europe and United Kingdom only.  If you are interested in warmers…
  • Itsy Bitsy Spider

    Christine
    15 Sep 2014 | 9:00 am
    I'm not a fan of Spiders.  They freak me out BIG TIME.  Ever since I moved here to the UK, I've noticed how much bigger the spiders are in this country.  It must be the rain and the fact they love it here or something.  Being not a fan of spiders, not sure why I watched Arachnaphobia when it came out but it did and it kind of made my fear of spiders worse.  If I see a spider in the house, I usually leave it alone unless I'm cleaning cob webs out and then they need to move along and I push them on the way.  So thankful the spiders here arent as big as the film…
  • How to get the most out of your Scentsy Warmer

    Christine
    9 Sep 2014 | 7:10 am
    So you've invested the money into a Scentsy Warmer, how can you make it last as long as possible? How can you get the most out your Scentsy Warmer? 1) Don't use other waxes in your warmer.  Cheap isn't necessarily the best in the long term.  Many wax melts aren't made for our low temperatures.  They may leave residue on your warmer dish because the ingredients aren't as high quality.  Using other melts will also void your 3 year warranty with Scentsy.  Youve paid good money for your warmer and having this long of a warranty with any electrical appliance is pretty…
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    Cool Touch Blog

  • Cool Touch Offers Air & Heating Services for Goodyear AZ

    siteadmin
    12 Sep 2014 | 9:44 am
    Goodyear is a suburban community in the southwest portion of metropolitan Phoenix Arizona featuring more than 188 square miles of plains, rivers and the beautiful Estrella Mountains. With a rich, rewarding quality of life and tremendous community spirit, Goodyear was the recipient of two prestigious national awards in 2008: the All-America City and City Livability awards. Today, Goodyear is a city of relaxed sophistication, where you will feel at home right away. Goodyear AZ Forbes recently named Phoenix one of the country’s next big boomtowns. As one of the fastest-growing regions in the…
  • How an Air Conditioner Actually Works

    siteadmin
    26 Aug 2014 | 2:02 pm
    The first modern air conditioning system was developed in 1902 by a young electrical engineer named Willis Haviland Carrier. It was designed to solve a humidity problem at the Sackett-Wilhelms Lithographing and Publishing Company in Brooklyn, N.Y. Paper stock at the plant would sometimes absorb moisture from the humid summer air, making it difficult to apply the layered inking techniques of the time. Mr. Carrier treated the air inside the building by blowing it across chilled pipes. The air cooled as it passed across the cold pipes, and since cool air can’t carry as much moisture as…
  • Should Two Story Homes Have More Than One A/C Unit?

    siteadmin
    15 Aug 2014 | 6:51 pm
    It can be challenging to maintain a comfortable temperature in an older two-story home with only one central air-conditioning unit. Using two systems has many advantages over a single unit, but it is not always the best choice. The age and design of your house may affect your decision, along with the costs of purchasing and running a second central air-conditioning unit.Goodman A/C Unit Costs to Consider Purchasing two central air-conditioning units can be more expensive initially than purchasing a single unit, but the cost difference may not be as much as you think. You need either two…
  • San Diego Water Damage Caused by Leaky A/C Units

    siteadmin
    4 Aug 2014 | 1:09 pm
    San Diego Water Damage – Air Conditioning Units Among Top Troublemakers As temperatures begin to soar and the warmest days of the year are just ahead, a San Diego Flood Restoration company warns that this is a good time to protect one’s home from water damage by inspecting the air conditioning unit for condensation line leaks, and “Water damage from an air conditioning condensation leak is much more common than someone might think” says Joe Colombo, owner of Gold Coast Flood Restorations. “Condensation leaks can create a lot of water damage, this is because they often go unnoticed.
  • The Advantages of Using a Humidifier in Your Home

    siteadmin
    23 Jul 2014 | 11:50 am
    People are usually more concerned about overcoming humid air than dry air. A “dry heat” means a more comfortable heat, after all. However, humidity levels that are too low can cause as many health and comfort problems as humidity levels that are too high. You can purchase small portable room humidifiers to deal with the low humidity trouble on a small level, but to take care of dry air throughout a home, you need to contact professionals in indoor air quality and have them install a whole-house humidifier.Arizona Home There are a number of good reasons for you to consider humidifiers in…
 
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    PowerHomeBiz.com

  • How to Make Your Home Office as Safe as Possible

    Sarah Kellner
    17 Sep 2014 | 3:08 pm
    Article from PowerHomeBiz.com When you work in a home office, it's easy to overlook safety features and considerations. However, it's smart to be prepared for any situation, from power failures to fires, or worse. Here are a few home office safety tips to consider. This article was written by Sarah Kellner for PowerHomeBiz.com - PowerHomeBiz.com Related posts: How to Child-Proof Your Home Office 5 Ways to Secure Your Home Office with Home Automation How to Protect Your Home Office from Disasters
  • Unique Selling Proposition: Know What Sets Your Business Apart

    Charlie Cook
    17 Sep 2014 | 9:50 am
    Article from PowerHomeBiz.com Learn how Unique Selling Proposition (USP) can help you understand your competitive strengths, win more clients and increase your sales. This article was written by Charlie Cook for PowerHomeBiz.com - PowerHomeBiz.com Related posts: Vision and Unique Selling Proposition of Your Business Why You Need to Develop Your Unique Selling Proposition (USP) How to Create Your Unique Selling Proposition Online
  • Franchise Agreements and Contracts

    Dwayne Nawrocki
    16 Sep 2014 | 8:23 am
    Article from PowerHomeBiz.com When looking into purchasing a franchise it’s a good idea to investigate its background with a healthy dose of skepticism. Here are a few areas to review in franchise agreements and contracts. This article was written by Dwayne Nawrocki for PowerHomeBiz.com - PowerHomeBiz.com Related posts: Factors to Consider in Franchise Contracts and Agreements Understanding Franchise Agreements and Contracts Before You Sign the Franchise Agreement
  • How to Make Money With a Newsletter

    Adam Bauthues
    15 Sep 2014 | 8:40 am
    Article from PowerHomeBiz.com So you now own an email list of prospects and now it's time to begin writing your newsletter. Your objective is clearly to make money with it, right? How do you do that by having a newsletter? Here are 5 techniques to make money with a newsletter. This article was written by Adam Bauthues for PowerHomeBiz.com - PowerHomeBiz.com Related posts: How to Start and Make Money with an Online Newsletter How to Make Money Online as an Affiliate 7 Print Newsletter Design Tips to Get Your Newsletter Opened & Read Every Time
  • How Important Is Setting Business Goals?

    Mershon Bell
    11 Sep 2014 | 8:25 am
    Article from PowerHomeBiz.com A lot of business owners pour in their interest, capital and effort into setting up a company, thinking that these are enough to keep the business afloat. Learn how setting clear business goals can help you attain and gauge your success as a company. This article was written by Mershon Bell for PowerHomeBiz.com - PowerHomeBiz.com Related posts: Why Goal Setting is Important Importance of Setting Your Goals in Writing Three Steps to Positive Goal Setting
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    Sweet Dreamz Design » Blog

  • The Stock Photo Police (Are They Coming for YOU?! Two Steps to Ensure They Won’t…)

    Barbara Austin
    9 Sep 2014 | 11:12 am
    ♪♫ Bad girl bad girl, ah-what-ya-gonna-do, ah-what-ya-gonna-do when they come for you? ♫ ♪ So many of us have done it: Used copyrighted photos without permission, posted an image online without crediting the photographer, and risked inviting stock photo companies and photogs alike to come after us with copyright infringement suits and who-knows-what other legal […]
  • Branding Truth: How to Be Sought-After for All the Right Reasons

    Barbara Austin
    2 Sep 2014 | 3:09 pm
    Would you believe, I once thought that branding, marketing, and advertising— all the things that allow us as small businesses to connect with our customers— were despicable? In college, my heart’s desire was to be a greeting card designer for Hallmark…because I thought it would be a fun career where I could really make a […]
  • 3 Ways to Get More Subscribers, Without Being Obnoxious (Pop-ups & Other Pet Peeves…)

    Barbara Austin
    25 Aug 2014 | 4:36 pm
    In the online business ’sphere, e-mail marketing is KING. You hear it all the time: build your list, build your list, build your list. It’s uber-effective for getting clients, keeping your customers up-to-date, getting repeat business from people who’ve purchased from you before, and so forth. Hopefully, you’re doing just that, and are ever on […]
  • What’s your flavor? (Sell it!)

    Barbara Austin
    19 Aug 2014 | 1:50 pm
    Yes, I’m totally going to go there… …it’s the old ice-cream flavors analogy. When it comes to the cream, everybody has their preference. Lots of people swear by vanilla…others love chocolate…then there are the picky ones, who have to have their rocky road, cheesecake-flavored with graham cracker bits, or mint chocolate chip. (That would be […]
  • Hiring a designer? Here’s how to get the most bang for your buck…

    Barbara Austin
    11 Aug 2014 | 2:23 pm
    Don’t get me wrong…I LOVE being a designer. But, design just doesn’t happen overnight. It’s a process, sometimes frustratingly so! Alas, design doesn’t become “great”, or “beautiful”, or “effective”, with the flick of a magic wand, either. It takes effort on both parties (designer and client), to get fantastic results. So, say you’re going to […]
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    WebStartToday Blog

  • How to Solve the Biggest Problems With eStore

    wst-web-access
    18 Sep 2014 | 5:53 am
    eStores open an array of new markets for your business. They are open 24/7 and seamlessly overcome the limitation of a physical store with a global presence, but they do come with some added understanding to your business. Some things that you need to take care, plan and understand while venturing into an online store and making it a success: Intelligent Platform A lot of time goes in understanding and setting up an online store. So, it is wise to first spend some time selecting a robust platform, which supports the latest features, for instance social media integration, mobile-friendly, easy…
  • Are you iPhone6 Compatible?

    wst-web-access
    15 Sep 2014 | 4:43 am
    Apple has finally released its much awaited, iPhone6 and iPhone6plus and needless to say, Apple has once again proved its design supremacy and impeccable sense of technology. The added #iwatch with its various editions is much more than icing on the cake. To say the least, the stores would be soon flooded with these flawless mobile devices and later, you would find these fine pc. of technology in the hands of customers, globally. However, how does all this affect your business? Your online branding assets? Or does it really matter? Yes, it does, and it does quite a lot. Studies have shown…
  • What Material Design by Google means for Marketers

    wst-web-access
    12 Sep 2014 | 12:16 am
    The growth and expansion of internet and smart devices has been exponential. To sum it up in a fewer words, it is a digital world we live in today, thanks to the World Wide Web, the businesses and customers have come closer and the information flows faster than ever before. And that where latest Material Design by Google comes in picture, focusing on user experience, giving your best on every screen, every device. So what exactly does all this holds for a marketer, any lessons for better online marketing, branding? Google’s attempt through Material Design is to form a visual language which…
  • Making a Great Impression Online

    wst-web-access
    9 Sep 2014 | 5:01 am
    An approximation 40% of the world population is on internet today, which makes it a lucrative 3 billion people across the world, and this is expanding per minute, to say the least. Speaking country-wise, United States, Germany, France, U.K., and Canada boost with the highest penetration with over 80% of population. Hence making it inevitable to have a remarkable online presence for enhanced visibility and credibility online. So what exactly does it take to have a great impression, brand building online: Speak their Language: As they famously say it, “It is not about what you say, but how…
  • Small Business Mistakes to Avoid in 2014

    wst-web-access
    3 Sep 2014 | 5:01 am
    We do learn from our mistakes. In business, however, it is better to avoid a mistake than to learn from it. The cost of a small mistake might have a huge ripple effect that may crush the business you are trying to build. The following are few of such small mistakes you could avoid this year or any year for that matter. Social Media Hype It is really cool to have thousands of following on the social media. And it has been proven over time how social media can help you boost sales too,  but jumping on it right away is for sure not the solution. In fact, the damage when it is done not in a…
 
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    SucceedAsYourOwnBoss.com

  • How Women Should be Taking More Risks in Business

    Melinda Emerson
    17 Sep 2014 | 10:30 pm
    Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @CWEChatham. Rebecca Harris, MBA is the Director of the Center for Women’s Entrepreneurship at Chatham University and has over 20 years of experience as an entrepreneur, consultant, and marketing specialist. She has started and managed a number of businesses, consulted on business development, marketing, sales management and strategic planning, and has worked for several…
  • 5 Things Business Owners Should Know To Avoid Expensive Mistakes

    Melinda Emerson
    15 Sep 2014 | 10:30 pm
    Guest Article Do you have your own small business? One of the toughest things to do is run a business, especially if you have never done it before. Whether you are a veteran at your business or starting something new, here are a few things that you need to know to avoid expensive mistakes: 1)   No one is going to care about your business the way you do. You have to stay on top of the people that work for you or work with you, because for them it’s just a job. Issues like surfing the net, and congregating around the water cooler while on the clock are never going to go away. And…
  • Is Your Business Still Relevant in the Marketplace?

    Melinda Emerson
    14 Sep 2014 | 10:30 pm
    In the early years of your small business, you struggle to find a foothold in a competitive industry. Then, you find your ground and enjoy success. But what few entrepreneurs ever bother asking themselves a few years down the road is: Is my business still relevant? Do I still have a customer base that will support me for years to come? Am I in an industry that is growing or shrinking? Are there any new competitors or technology that are changing my industry? Apple is a great example of such a competitor. Before the iPhone, we had cell phones with no features other than the ability to talk and…
  • How to Get and Leverage Media Coverage for Your Small Business

    Melinda Emerson
    10 Sep 2014 | 10:30 pm
    Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @womenrecharged. Aprille Franks-Hunt is an author, speaker, life & business advisor, as well as a multi-faceted business professional, who walked away from a successful career to pursue her passion of inspiring women beyond motivation. Aprille is the Creator/CEO of Women Recharged, a powerful movement designed to spread the global message of transformation through Aprille’s…
  • 6 Real-World Small Business Networking Tips You Can’t Do Without

    Melinda Emerson
    8 Sep 2014 | 10:30 pm
    Guest Article Social media and online networking now take up a significant amount of time for the modern day entrepreneur. With huge numbers of businesses now promoting themselves online, it becomes ever more difficult to stand out from the crowd and be heard above all the noise. Here are six real-world small business networking tips you can’t do without: 1. Discover your value Value is the currency of networking. Before you even go out to build your network, consider the value you can bring to potential partners. How can you assist their business? Will you be able to complement their…
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    Write Money Incorporated

  • Distribution center partnership advantages

    admin
    14 Sep 2014 | 11:10 am
    By Edward Johnson Major retailers like Wal-Mart, Best Buy and Pet Center may not work with your company if you don’t have a partnership with one or more major distribution centers. Reason for this is that major retailers carry thousands, some millions, of different products. If these retailers had to buy 10 or more products from 10,000 different companies, they wouldn’t have time to focus on marketing, public relations, interior design and employee development. By partnering with major distribution centers, you could tackle two retail challenges. You could get dozens, hundreds or…
  • Is it time to trade up to the new iPhone 6?

    admin
    30 Aug 2014 | 4:34 pm
    By Eric Bradford   Business executives are a long way from the initial Blackberry launch, an event that took place over a decade ago. Seems implausible that a telephone (so small it fits easily inside your pant pocket) with the capability to download files off your desktop computer or laptop and serve as an email pager is now perceived as a technology dinosaur. Today, Samsung and Apple are frontrunners in the mobile telephone space. Both mobile telephones put a diverse range of services at the fingertips of small business owners. For example, there’s: Web browsing (4 gigabytes of…
  • College students make business internships payoff

    admin
    9 Aug 2014 | 4:29 pm
    By Eric Bradford                         Thousands of college students are ending their summer internships. If these college students were fortunate, their internships allowed them to do more than file, scan and copy stacks of documents, completing projects that regular employees are willing to do near anything to avoid. A good business internship introduces college students to the real work world. Instead of copying, scanning and filing all day, interns: • Sit in on webinars and conference calls. Progressive employers may also…
  • Breakfast for champions – You’ll love this low calorie omelet recipe

    admin
    26 Jul 2014 | 12:23 pm
    By Rhonda Campbell Eggs are one of the most eaten breakfast foods and rightfully so. Loaded with protein, eggs are easy to prepare. Add in the right ingredients, and eggs become a filling food. Furthermore, of all the dishes you can cook using eggs, breakfast sandwiches and omelets are dishes that millions of Americans order from restaurants and food trucks each morning. You don’t have to live out West to love this omelet However, you don’t have to go to a restaurant and pay for an omelet to enjoy a hearty egg breakfast. You can make this omelet at home in less than 20 minutes.
  • Using your creative talents to build a successful enterprise

    admin
    12 Jul 2014 | 2:08 pm
    By Rhonda Campbell The first years of your working career might be spent trying to find jobs that pay the rent or mortgage. If you use your creative or artistic abilities several times before and after you start working these “pay the bills” jobs, you might feel a twinge of regret, something pulling you to change careers. This is what happened to Christine Hughes, owner of Darling Studio. Take creative talents from part-time to full-time business success Christine shares at her official website that, “Like many artists, I took the long way here. I studied communications…
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    Attention Getting Marketing

  • Has Your Business Jumped on the Annual “Pumpkin Spice” Trend?

    Gail Oliver, Small Business Marketing Consultant
    18 Sep 2014 | 7:06 am
    by Gail Oliver, Small Business Marketing Consultant As I told you in my September Marketing Insider Report, when Starbucks came out with their Pumpkin Spice Latte for the first time in September 2003, little did they know that it would set off a seasonal flavor marketing trend. As you can see from the article featured in the photo below on People.com, the release of pumpkin spice products, for a limited time each fall, is a hot trend other companies are starting to cash in on. All Types of Pumpkin Spice Products From vodka to hummus to chewing gum to yogurt, it seems like every food…
  • Would Google Search Be Better If Results Were Not Divided Into Pages? Cast Your Vote!

    Gail Oliver, Small Business Marketing Consultant
    17 Sep 2014 | 9:39 am
    by Gail Oliver, Small Business Marketing Consultant Why does Google organize your search results into pages? Same with Yahoo and Bing. Considering that page 1 results garner 92 percent of all traffic from the average search (according to a study by Chitika), why stop at showing 10 to 12 search results and then make users click over to page 2 to see more (especially if only 5% of people do this)? Having results divided into pages seems to be restrictive to the user. Why not just have the search results keep flowing so technically everyone makes the first page? Considering the growth of…
  • Case Study – How One Successful Small Business Only Needs to Have a Storefront Two Months a Year

    Gail Oliver, Small Business Marketing Consultant
    15 Sep 2014 | 9:51 am
    by Gail Oliver, Small Business Marketing Consultant In the city where I live, every year, for just seven weekends from early October to mid November, a local couple hosts a major shopping event called The Third World Bazaar. They reside on a few acres of farm land where they turn one of their large barns into a holiday retail space. The owners spend 5 months of the year travelling the globe buying products for the sale from artisans in countries such as Mexico, Indonesia, Thailand, Cuba and Vietnam. Everything from jewelry to furniture to textiles to home accessories to toys to Christmas…
  • Customer Success Story – Why It Pays to Get My Insider Tips!

    Gail Oliver, Small Business Marketing Consultant
    12 Sep 2014 | 4:17 am
    by Gail Oliver, Small Business Marketing Consultant One of the opportunities that was going to be in my September Marketing Insider Report was to submit your business for consideration for Martha Stewart’s American Made Award, but the deadline was too close and my report wasn’t ready yet. So instead, I emailed this opportunity to my customers and I am happy to announce one of my customers, Half Pint Ink Studio, has been chosen as finalist! How Being a Martha Stewart’s American Made Nominee is Good For Business  In November, a total of 9 winners will be chosen,…
  • “Shop Local” Campaign Ideas for Your Small Business

    Gail Oliver, Small Business Marketing Consultant
    11 Sep 2014 | 5:22 am
    by Gail Oliver, Small Business Marketing Consultant With Small Business Saturday coming up again in just two months (November 29th in the United States, but there are movements in other countries as well), there has been a growing momentum over the last few years to encourage consumers to shop and buy locally produced goods. As a small business, are you taking advantage of the local movement? Local customers love to support local business. Everyone has a sense of patriotism and it extends down to the city level. I don’t know how many times I have recommended this to clients. Start…
 
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    Paychex BuildMyBiz

  • Making sure new employees fit right in

    19 Sep 2014 | 7:57 am
    One of the primary responsibilities of small business HR departments is ensuring new employees feel welcome during their first few weeks with an organization. By facilitating proper adaptation to a new work environment and establishing a link of communication, HR workers can minimize the issues that starting employees may encounter. Building a relationship with new workers can make them feel more open and comfortable discussing problems they might face early on with no peers to turn to yet. When human resources for small businesses takes an active role in onboarding new personnel, it reduces…
  • How small businesses can target their marketing efforts

    17 Sep 2014 | 7:02 am
    Before all of the technological innovations that transformed the business world, companies’ options for delivering targeted marketing campaigns were limited. The number of tools at their disposal offered only minimum solutions for organizations to reach the audiences most likely to be interested in their services or products. Now, small business technology has broken down the barriers that once stood between groups sending out a broad range of advertisements at great cost to them and instead carefully selecting the individuals who have a great chance of supporting them. Whether…
  • Laws of the office must be enforced

    15 Sep 2014 | 12:16 pm
    Every work environment needs its own set of rules that best reflects the company’s mission and personality. Without proper management, daily operations could spiral out of control with losses in revenue and a breakdown of interpersonal relationships, creating roadblocks some organizations may never be able to overcome. It’s often up to human resources for small businesses to ensure office interactions are running smoothly, but company leaders need to establish their own regulations that they enforce if they’re to maintain order and productivity. There are some core beliefs…
  • Remote workers: Does it work for small businesses?

    12 Sep 2014 | 11:00 am
    When a company has maximized capacity for the office it currently occupies but finds itself unable to grow because of a lack of either space or small business funding, there are a few options it can take to keep its progress going. Organizations shouldn’t let such conditions slow their momentum. Thanks to small business technology, groups can move beyond their own walls to incorporate even more employees despite a shortage of resources to expand to a new location. Remote workers allow businesses to maintain a larger workforce, even if there aren’t enough desks or work…
  • It’s not too late to save a work relationship

    4 Sep 2014 | 7:22 am
    When two employees forsake the working relationship they’ve labored so hard to build, it’s often up to human resources for small businesses to put it back together again. If companies don’t try to create a positive environment for their employees, staff members may not work as efficiently and productively as they could. HR for small businesses is often at the front line of an organization’s battle against itself. All of the conflicts and arguments that arise must be settled as quickly as possible if a company wants to focus on growing and exerting all of its efforts…
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    Small Biz Viewpoints

  • Looking to Relocate? How to Find the Perfect Place for Your Business

    SmallBizViewpoints
    18 Sep 2014 | 7:26 pm
    Tips to find the right place for your office and make moving to new office less stressful. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Why Your Restaurant Needs Social Media

    SmallBizViewpoints
    18 Sep 2014 | 7:15 pm
    To engage with hyper connected consumers restaurants have to deploy social media strategy. The reasons and benefits of engaging in social media for restaurants. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Practical Approaches to Reduce Business Costs

    SmallBizViewpoints
    17 Sep 2014 | 7:34 pm
    3 practical ways to reduce cost without hurting customer service, sales and future growth. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Select Catering Services during Business Events

    SmallBizViewpoints
    17 Sep 2014 | 7:19 pm
    How to select the right type of catering service that matches the business event such as conference and trade shows. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 tips for optimising your home office space

    SmallBizViewpoints
    17 Sep 2014 | 8:58 am
    Having a well organized office can improve your productivity and efficiency substantially. Here are the tips to organize your home office. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Point Blank | Direct Capital

  • Top 50 Construction Management Blogs

    Scott Lynch
    17 Sep 2014 | 7:31 am
    Construction management, or construction project management, is an umbrella term to capture all that construction managers do while they plan, coordinate, and control a project from its infancy to its completion. As the economy continues to pose challenges for the construction industry, construction managers must know how to meet those challenges head-on and keep operating costs lean while growing their client base and increasing their profitability. But, construction managers don’t need to figure out all of the possible solutions on their own. Hundreds of blogs dedicated to construction…
  • What are the Most Common Traits of Successful Small Business Owners? 50 Experts Reveal the Top Characteristics

    Scott Lynch
    16 Sep 2014 | 5:59 am
    Every year, there are millions of small business professionals who attempt to make it work in their own small business ventures. Armed with a great business plan, adequate capital, organization and motivation, many hopeful entrepreneurs assume that this is all that’s needed to achieve success. However, the reality is that building a successful small business isn’t that simple. While there is no foolproof method that can guarantee that your small business plan will succeed, one way to give yourself an advantage is by learning from highly successful business owners who have been able to…
  • Top Free Money Management Courses & Webinars for Small Business Owners

    Scott Lynch
    9 Sep 2014 | 8:04 am
    Today’s small business owners and entrepreneurs face more challenges than ever before, as they struggle with greater, stronger and more informed competition in an ever-expanding world marketplace. One of the ways you can get an edge on your competitors is through education – teaching yourself the principles of better, more effective money management, and related topics.   The following list takes you from basic money management through more in-depth topics, like accounting and taxes, before leading you down the rabbit hole of advanced topics. These courses cover graduate-level…
  • Top 50 Restaurant Management Blogs

    Scott Lynch
    27 Aug 2014 | 8:27 am
    Managing a restaurant is not a simple career move by any means. Members of restaurant management teams are responsible for the design, atmosphere, menu, hiring, operations… well, you get the point. While there is no single “right way” of managing a restaurant, there are several people and organizations who are very successfully managing restaurants. Not all of them have blogs, but many of them do.   We have searched for the best in restaurant management blogs and gathered those that we think fit the bill. We looked for blogs that offered a wide range of topics, proven success…
  • Top 50 Money Management Tools, Apps Software for Small Businesses

    Scott Lynch
    5 Aug 2014 | 5:32 am
    Without a doubt, many of the most important-but-dreaded business tasks relate to finances: bookkeeping, accounting, invoicing, payroll, benefits, commissions, taxes – the list of do-I-have-to’s drags on and on and on. Thankfully, today’s financial landscape for small business is blooming with gorgeous apps, intuitive cloud-based tools, and smartphone solutions designed to make your life easier and your finances a little less dreary. We’ve chosen 50 of the best software programs, apps, and online tools built for freelancers, small businesses and entrepreneurs. Some…
 
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    WP Curve

  • August WP Curve report, 21% revenue growth

    Dan Norris
    10 Sep 2014 | 11:01 pm
    Hi all welcome to our August monthly report. We do these reports to help other entrepreneurs get real information about running a startup. I did the 1st report in 2012 when I was earning $0. Here is the full archive. Here is a post I wrote recently on some monthly income reports from other startups. 21% revenue growth and 4,000 plus visits to 1 blog post. WP Curve August monthly report #startups #wordpress – Click to tweet 21% growth in August to $35,812 August was another great month growth wise. We blew past our 10% monthly growth target (21%) and we passed $400,000 in annual…
  • Why I love to work from home for WP Curve

    Julie Tucker
    4 Sep 2014 | 8:17 am
    Note from Alex: Dan has written in detail about our process for hiring developers, but hiring a replacement for myself was a very different experience and process. This post was compiled by the superstar I was very lucky to find – my notes are in italics. Take it away, Julie! Julie’s background Several years ago, we moved to Anderson Island, Washington seeking peace. My husband and I wanted to get out of the city, but still be close enough to not be completely isolated. Provisional seclusion is what we were looking for. We are a 20-minute ferry ride to the city and our island…
  • We’re hiring a Content Marketing Intern (with a twist)

    Dan Norris
    27 Aug 2014 | 7:28 pm
    Hi all, this post is an ad for an upcoming opportunity at WP Curve. This isn’t your typical job ad, so if you are entrepreneurial and interested in working with Alex and I to build WP Curve and your own business, then read on. Who is WP Curve? WP Curve is the fastest growing dedicated WordPress support provider in the world. We’ve gone from scratch to a team of 19 staff, 500 customers and $35,000 / month in just over a year. We’ve built up a business through our honest and obsessive content marketing. What is the opportunity? We are looking for a Content Marketing person, under an…
  • Five startup income reports you need to be reading

    Ross Beard
    20 Aug 2014 | 10:17 pm
    Hey guys, Dan here. I asked Ross to pull this list together because our transparent monthly income reports have been a huge part of our success at WP Curve. The are constantly topping our list of most popular content, they always get huge interaction in terms of comments and replies and they are big trust builder. They have directly resulted in some pretty awesome things. I met Alex my co-founder through one of our first income reports. Our business has built a reputation and a brand based on our transparency, to the point where it’s regularly mentioned in articles about WP Curve.
  • 5 alternative methods for fixing a business

    Dan Norris
    19 Aug 2014 | 9:09 pm
    I frequently chat to entrepreneurs who are in the position I was in for my first 7 years in business. They have arrived at a point where they can generate an OK wage for themselves, but they can’t grow past it. Most of the time, they look to others in the industry who they deem successful and try to apply their learnings to fix their broken business. Business broken? Try these 5 alternative options – CLICK TO TWEET A lot of the time, fixing a business may not be the way to go. Their business is so fundamentally flawed that small tweaks here and there won’t be enough…
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    Tanya Smith Online » Tanya Smith Online - Helping Service Providers Share and Stand Out

  • Planning Your Content the First 30 Minutes of the Day

    Tanya Smith
    19 Sep 2014 | 5:00 am
      The morning planning session is one of the few time management techniques that just about every self-development speaker and every business coach teaches. From Anthony Robbins to Brian Tracy to David Allen – they all teach one form or another of this technique. Using this time to plan out your content can make a huge impact on how much you put out in your media streams. That’s because the first 30 minutes of your day are the most important minutes of the day. These  will generally help shape and guide everything you do for the rest of the day. Spending just 30 minutes on…
  • 10 Easy To Use Visual Content Creation Tools

    Tanya Smith
    5 Sep 2014 | 9:11 am
    Visual content marketing is becoming increasingly popular and it is essential for branding and social media sharing. The growth of social networking platforms like Pinterest, Instagram, Tumblr, Timeline feature of Facebook is evidence that people want to see what they are buying. And marketers are attracted to using visual content because images increase buying behavior and communicate more immediately than text.  They help you tell a story…fast. So what kind of content is “visual”?  Visual content includes images, along with videos, infographics, memes, word…
  • Create Great Content Tip – Write From an Interview

    Tanya Smith
    29 Aug 2014 | 11:02 am
    This weeks’ content tip: Get on social and tell people you need an interview about a subject you are passionate about.  Don’t take silence as an answer.  Find a person and interview them.  Transcribe it and add your personal notes. “People discuss my art and pretend to understand as if it were necessary to understand, when it’s simply necessary to love.” ~ Claude Monet
  • How to Get the Most Out of Your Social Media Content

    Tanya Smith
    28 Aug 2014 | 11:11 am
    I recently attended a conference where I met several entrepreneurs who complained they had used social media without any results. When they asked what I do and I shared that I train service providers to leverage social media with snack-sized content strategy for results, the first response was “oh…sounds great, but that social media stuff has never worked for me”. My first reaction is always curiousity – what have they been doing? I don’t always follow up with the question out loud, but when it’s an ideal situation I will ask about the…
  • Enter to Win a Free WeeklySnaps.com Subscription

    Tanya Smith
    20 Aug 2014 | 6:40 pm
    If you know me at all, you know I love two things… Tools for Managing Content and Giving Away Awesome Stuff Well what had happened was… The guys over at ShareAsImage gifted me a free ONE YEAR SUBSCRIPTION ($59 value) to one of the tools I already use in my content library. It’s called Weekly Snaps. Weekly Snaps is a service that sends 20 royalty free images to your inbox every week…yes, every single week. When they found out I already had the service, they graciously let me pay this forward to someone else.  I’m going to now give away this entire 1 year…
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    grodland: brainstorms that mean business™

  • Top Ten Things You Need To Know To Make More Money

    Gregg Rodriguez
    7 Sep 2014 | 8:35 pm
    1. Show Drive and Ambition: Take on work others don’t want to do. Employers will value you–and reward you for it too. 2. Always do your Best: Even if your job sucks and you hate it 3. Don’t Burn Bridges: Always leave your job on good terms, even if they fail you. You want them to say positive things about you. 4. Never Speak Negatively About Previous Employers: Take your grandma’s advice. If you don’t have anything positive to say, don’t say anything. 5. Don’t Post Your Life Drama on Facebook: It scares off employers. They have enough drama in the…
  • Passion or Money: Gleaming the Career Cube

    Gregg Rodriguez
    5 Jul 2014 | 7:23 am
    Recently someone I’ve been casually advising on career development asked me, “Should I go for the passion or choose more money?”  The age-old question we’re all faced with at some point—and one that can come at any point in our careers. When we’re young, it’s easy to just ‘go for the money.’ “Show me the money!” as it were, is what was foremost on my mind when I finally graduated college. I figured if I had the money, the rest will fall into place. Of course that desire was driven by the fact that I’d driven a really crappy car for several years, that broke down…
  • How to Start Your Six-Figure Journey!

    Gregg Rodriguez
    9 May 2014 | 9:29 am
    The journey of a thousand miles begins with a single step. –Lao Tzu, Chinese Philospher So it seems everyone would like to make a six-figure salary. My previous blog post on my six-figure journey got the most views ever, which made me think a lot more about this, sometimes mythical seeming, achievement. First of all, it’s not mythical. It is possible–and more importantly, it is possible for a lot more people than you would imagine. Including you! That said, I will spend the next few months talking about this journey and giving you tips and ideas for how to do it based on what…
  • Six Figures in Seven Years: From Slacker to Guru

    Gregg Rodriguez
    6 Apr 2014 | 8:12 am
    Every job you have, no matter how crappy, can teach you something, about business, leadership, or about yourself. If you let it. Create your own career path! We all have a career dream. Or had one at some time. Though that dream, if not forgotten or discarded, rarely comes to fruition in the way we envision. Sometimes it doesn’t come to life at all–because life happens, and we often let it derail us. In the words of Scott M. Peck, from his book The Road Less Traveled, “Life is difficult.” It’s true. It is. Sometimes it downright sucks. One of my college psychology professors…
  • Dear College Graduates

    Gregg Rodriguez
    2 Apr 2014 | 5:45 am
    Originally posted on grodland: brainstorms that mean business™: They say it’s lonely at the top, but where exactly is the top? Do we ever reach it? Here is why I ask that question: One of my many nephews is going off to college, finally. I use the word “finally” only to make a point. He’s 21. Although, I wholeheartedly believe 21 is a very good age to begin college, and 25 even better–18 is still too young an age to be granted such freedom, and expected to stay focused at the same time. I also refer to this with “finally” because at that age when someone decides to put off…
 
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    Small Business Blog | Hiscox

  • Hiscox TweetChat recap: The 2014 DNA of an Entrepreneur report

    Tiffany Winbush
    19 Sep 2014 | 6:00 am
    This entry is part 9 of 9 in the series Entrepreneur-in-ResidenceU.S. Head of Communications, Hunter Hoffmann, shared detailed insight from the 2014 Hiscox DNA of an Entrepreneur report. Last week, we released the annual Hiscox DNA of an U.S Entrepreneur report. For our third Hiscox TweetChat, Hunter Hoffmann, Head of U.S. Communications shared some detailed insight from the report, alongside the Hiscox Entrepreneur-in-Residence Brian Moran. See the TweetChat recap below for highlights from the report. What is the Hiscox DNA of an Entrepreneur report? The Hiscox DNA report surveys 500 U.S.
  • 3 reasons why women entrepreneurs should go back to school

    Hiscox Blog
    18 Sep 2014 | 6:00 am
    This entry is part 16 of 16 in the series Women EntrepreneursGuest blogger Lynn Bardowski shares why women entrepreneurs should consider heading “back to school.” School is back in session. This is a great time for women business owners to increase their skills. Work-at-Home-Moms and women business owners everywhere breathed a collective sigh of relief as their bright-eyed children went back to school this fall. After a long, lazy summer enjoying family vacations and day trips, we’re ready to dust off our goals and get our business mojo, and our me-time, back. All we need to do…
  • 3 fall cleaning tips for your business

    Guest Blogger
    17 Sep 2014 | 6:00 am
    This entry is part 15 of 16 in the series Women EntrepreneursGuest blogger Eydie Stumpf of Terra Media Marketing shares tips for getting into the swing of things after the lazy days of summer. Ahhhhh – those crazy, lazy days of summer. Are you like many people who take the time to slow down during the summer months? As we take advantage of the longer days and warmer weather, we sometimes put our businesses on hold for a while in order to rejuvenate ourselves before the brisk days of fall, and the cold, dark days of winter reappear. I’m one of those entrepreneurs who takes time off in the…
  • Protecting your education consultancy from A to Z

    Hiscox Blog
    12 Sep 2014 | 5:00 am
    With back-to-school in full swing, education consultants may want to consider protecting their businesses with professional liability insurance. As an Education Consultant the work activities you’re engaged in might include assessing student needs, recommending career options, establishing guidelines for educational programs, training educators, evaluating courses for use in schools, leading workshops and attending  conferences – or maybe all of the above!  It’s clear that you’ve got a lot on your mind as you go about ensuring your clients and students get the very best in…
  • Hiscox DNA of an American Entrepreneur 2014

    Hunter Hoffmann
    8 Sep 2014 | 1:30 pm
    This entry is part 9 of 9 in the series eDNA SurveyThe 2014 Hiscox DNA small business survey highlights the triumphs and challenges of the American entrepreneur. We’re excited to share the U.S. results from Hiscox’s sixth annual global DNA of an Entrepreneur report.  This year we again surveyed 500 U.S. small business owners and got their sentiments on their growth prospects, obstacles to future growth and the overall business climate over the past year, and looking forward. Here are some of the highlights of this year’s report: Small businesses biggest concerns Small business owners…
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    Rabid Office Monkey for Business

  • Is your Feedback Helping or Hindering?

    Contributor
    19 Sep 2014 | 7:30 am
    The latest from Rabid Office Monkey: When it comes time for employee reviews, how do you tailor your strategy for giving feedback on an employee’s job performance? Do you balance your praises with your criticisms or do you choose to only focus on the positive aspects? Do you speak in generalities or do you point to specific times and events? Giving feedback can often be a daunting task, and it unnerves many managers and supervisors. If the meeting goes south, it can cause rifts between supervisors and employees and lower morale in the company. Receivers sometimes perceive feedback as an…
  • Outgrowing Your Office? Five Signs It’s Time for a New Office Space

    Contributor
    19 Sep 2014 | 5:30 am
    The latest from Rabid Office Monkey: Your business started out small, but due to your careful planning and hard work, it has grown, and one day you may begin to wonder if you’re going to need some more space. Here are five things to consider when contemplating a move: No Area for Confidential Conversations In almost any business environment, there will be times when a conversation must be conducted in private, which means that you need at least one small space with a closing door. Stepping into the hall is not a professional way to conduct personal conversations, especially if you’re…
  • Business Brilliance: Smart Ideas for Just Starting Out

    Brooke Chaplan
    18 Sep 2014 | 7:30 am
    The latest from Rabid Office Monkey: When you start up a new business, you only need three essential things. Good employees, a successful product or service, and solid money management. Everything else that comes with starting your own business, supports these three key elements. Good People The best people are those who have the knowledge and skills to do their work. While it is possible to train great employees, your business will have a head start if both partners and employees are already good at the work they do. Everyone in your company should have the ability to get along with others.
  • How to Know if You’re Eligible for Workplace Compensation

    Contributor
    18 Sep 2014 | 5:30 am
    The latest from Rabid Office Monkey: Most people have heard of worker’s compensation benefits, but unless you have ever received benefits before, you may not know much about whether you are eligible for them. Even if you have received worker’s compensation in the past, the eligibility rules and requirements might have changed. Rules of eligibility and benefits can vary from state to state, but here is a general overview of how to determine whether you may be eligible for worker’s compensation: What is Worker’s Compensation? People are sometimes injured while on the job…
  • Shared Office Spaces

    From Around the Web
    17 Sep 2014 | 7:30 am
    The latest from Rabid Office Monkey: Have you considered subletting offices or paying for office shares? The post Shared Office Spaces appeared first on Rabid Office Monkey for Business.
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    Blog | Harbor Compliance » » Startup Weekend Harrisburg

  • Startup Weekend is Coming to Harrisburg!

    James
    17 Sep 2014 | 7:14 am
    September 29th, 2014 marks the beginning of Harrisburg Startup Week, seven days dedicated to the passion and development of entrepreneurship in Central Pennsylvania. The final three days of the week, October 3-5, are a marathon affair known as Harrisburg … Read more >>
  • When Do I Need to Foreign Qualify My Business?

    James
    16 Sep 2014 | 9:28 am
    As your business grows, you may need to expand your business to other states by the process of “foreign qualification.” This post will help you understand when this process becomes necessary. Foreign qualification is the process of registering your existing … Read more >>
  • Is Compliance Driving Entrepreneurs into Hiding?

    James
    12 Sep 2014 | 11:17 am
    In his recent The Washington Post article, “Where have all the entrepreneurs gone?,” Robert Samuelson discusses the aging of American businesses, and laments that the number of entrepreneurs in the country is shrinking, fast. A nation of go-getters … Read more >>
  • Understanding Your Eligibility for Form 1023-EZ

    James
    9 Sep 2014 | 8:13 am
      Perhaps the most exciting thing the IRS has ever done, the release of Form 1023-EZ has made applying for, and obtaining, 501c3 tax exempt status a relative breeze. In our blog coverage, and if you speak with us, we’ll … Read more >>
  • How Are You Spending Your Free Time?

    James
    3 Sep 2014 | 12:39 pm
      This morning, I got a phone call. It was a gentleman interested in starting a public charity, in order to raise money to build a local skate park. The skate park, he said, is a huge need in his … Read more >>
 
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    THE RESOURCEFUL CEO™

  • The Importance of a Relationship with Your Business Banker

    Tiffany C. Wright
    5 Sep 2014 | 12:22 pm
    As a business owner, a strong relationship with a business banker is so critical that you should follow your banker, not the bank. Developing a relationship with your banker – the why and how – is so important, I cover it in my new book, The Funding Is Out There! Access the Cash You Need […]
  • The Importance of Shareholders Agreements

    Tiffany C. Wright
    3 Sep 2014 | 8:06 am
    In this video, I discuss the importance of shareholders agreements. Many business owners view them as a corporate formality (which, hopefully if this is you, means you use them!), while others view them as a big pain. With the latter perspective, business owners never get around to creating one. A shareholders agreement can be complex…but […]
  • Key Employee Vacations

    Tiffany C. Wright
    28 Aug 2014 | 8:00 am
  • Silent Partner: Payments and Options – Pt. 2

    Tiffany C. Wright
    25 Aug 2014 | 8:00 am
    This is a continuation of the article, Silent Partner Questions: Payments and Options, originally posted on Wednesday, August 20. Please refer to that for the original summary, question, and pre-response insights. The Original Questions: Should we sell the business to an employee? or Should we scale back the business to a manageable size? What is […]
  • Silent Partner Questions: Payments and Options

    Tiffany C. Wright
    20 Aug 2014 | 8:00 am
    This article is a paraphrased response I gave to a question I had from an owner of one firm who had entered into a verbal agreement to go to another firm. He had the expectation that he and his current business partner would buy out that firm in the future and wanted to know how […]
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    Small Business Heroes

  • Top 5 tactics cold callers use to speak to a decision maker

    The Small Business Heroes Team
    19 Sep 2014 | 6:32 am
    Compiled by Callum Booth from Made by Chameleon Cold callers will try anything to get through to a decision maker. From asking for Dave to pretending they’re Google, here are some of the worst.   “This isn’t a sales call”   “I am calling from Google” – really, it’s just a small marketing firm calling about how they can help you use Google.   Asking for Dave when the client’s name is David something, so you think they know him well enough to call him Dave.   “I am calling from Microsoft as it appears you have an…
  • Calling all video virgins!

    The Small Business Heroes Team
    17 Sep 2014 | 8:30 am
    So you want to make a video to promote your business. But how do you go about it? Jemma Caldwell, founder of Tanami, discusses the best ways to begin. Losing one’s video virginity should not be considered lightly. You shouldn’t give it up to just anyone; you need to know exactly what’s involved before you say yes and you certainly don’t want to be left feeling foolish or even regretful afterwards. Once a business has decided to make a video there are many different directions it may take depending on your objectives, so it’s important to get the basics right. Content think about how…
  • Why a serviced office is the answer to your business prayers

    The Small Business Heroes Team
    15 Sep 2014 | 4:05 am
    Do you think serviced offices are not for your business? Jess Baker begs you to reconsider. Serviced offices are significantly gaining popularity and new developments are constantly cropping up in big cities all over the world. While they’re generally more expensive than traditional office spaces, they can certainly be beneficial. The main problem with starting and maintaining a business is the cost. Even if you have a solid business plan and know your target audience, without enough capital you will struggle. Unfortunately, no matter how well you plan there will always be costs that you…
  • Seven types of customers we see each day

    The Small Business Heroes Team
    12 Sep 2014 | 3:53 am
    By Gareth Jeffery, operations manager at alldayPA The Hulk We all know this type of person. THEY’RE THE ONE WHO SPEAKS WITH A BROKEN CAPS LOCK. It’s amazing how quickly they can do this to your good mood:   The Holier Than Thou Remember, they’re the ones doing YOU a favour by taking time out of their busy schedule to talk to you.   The “who am I, who are you, where am I?” individual I’d like to help you, but the conversation has just left me.   The Jokester There’s little better than feeling this throughout an interaction:   The…
  • Who needs a studio when you’ve got a storage unit? Saturday Sewing Sessions

    The Small Business Heroes Team
    10 Sep 2014 | 9:45 am
    From its early beginnings above a pub in Chelsea, to the beautifully decorated studio space you see today, ‘Saturday Sewing Sessions’ teaches more than the art of sewing. Business owner Arianna Cadwallader is passionate about millinery and dressmaking and has inspired students to enjoy the creative process. Students can look forward to making almost anything from cushions to summer maxi dresses and even baby shower quilts. With classes running at both beginner and intermediate levels, Arianna’s company has grown into a much loved activity for those wanting to learn the sewing…
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    OPEN Forum

  • 6 Strategies for Running a Successful LinkedIn Group

    Angela Stringfellow
    19 Sep 2014 | 11:00 am
    With more than 313 million members spanning more than 200 countries and territories, LinkedIn is a very popular social networking platform for professionals. And people are joining LinkedIn at a rapid pace; on average, two new members join every second. If you’re a member, you probably already know that LinkedIn has a Groups feature where users with shared interests can convene and discuss relevant topics—you might even belong to a few. But have you ever considered running your own LinkedIn Group as a marketing initiative? Although it might seem like a lot of work, if you run it…
  • Winery to Close After $115K Fine for Using Volunteers

    Kelly Spors
    19 Sep 2014 | 9:30 am
    Bill Smyth, owner of Westover Winery in California’s Castro Valley, thought he’d found a mutually beneficial business practice: Bring in some unpaid helpers during grape harvest and crushing season and teach them how to make wine. The state of California, however, wasn’t keen on Westover’s use of volunteer labor and slapped the small winery with an $115,000 fine. Using volunteer workers at a for-profit business is illegal under state and federal law, and California’s Department of Industrial Relations said Smyth should have been paying them at least minimum wage, giving them wage…
  • 5 Ways to Avoid Wasting Other People’s Time

    Dorie Clark
    19 Sep 2014 | 8:00 am
    As an entrepreneur, you need to get people—everyone from employees to potential customers and investors—on your side. The fastest way to alienate them is to make them feel as if you’re wasting their time. When you’re trying to build thriving relationships with the people you do business with, here are five “don’ts” to avoid. Don’t Misrepresent Why You’re Meeting There’s nothing more insidious than the “switcheroo” in which someone thinks you’re meeting for a certain reason (to discuss a potential business deal), then discovering the meeting is for…
  • How This Company Landed Major PR Hits With Zero Budget

    David Niu
    19 Sep 2014 | 6:30 am
    As a business owner, any day that earns you positive attention from the press is a good day, and TINYpulse has been fortunate enough to get a fair share of it. Our ability to stay in a writer’s good graces, however, didn’t happen by magic. And we didn’t do it with money, either. It took some trial and error.  Do your research. It’s not good enough to contact a journalist who writes for Forbes just because you want to appear in Forbes. Just like your business focuses on specific customer needs, writers tend to write about particular topics. Before you get in touch, be…
  • Top 5 Social Media Mistakes Small-Business Owners Make

    Denise O'Berry
    18 Sep 2014 | 12:30 pm
    For small-business owners, social media is a blessing and a curse. On the one hand, if your marketing budget is tight, it’s a great way to inexpensively get exposure and connect with prospects and customers. On the other hand, it’s a huge time commitment. But social media isn’t going away anytime soon, so you need to learn how to make the most of it for your business. To help you do that, let’s take a look at the five most common mistakes many others have made so you don’t follow in their footsteps. Social Media Mistake #1: Following the Crowd Today, there are numerous…
 
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    Great Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories

  • LinkedIn’s History

    Entrepreneur Writer
    18 Sep 2014 | 4:20 am
    LinkedIn is currently the most successful and progressive business oriented social media site. Today it’s used by more than 260 million people from all around the world and the site has around 180 million unique visitors every month. It’s the 11th most popular site on the globe according to Alexa’s rankings. But things were not […] You can also check these cool posts:   Guest Posting (Blogging) -   When Is The Best Time To Post On Social Sites? -   Top Social Networks For 2013 - Great Business Ideas, Entrepreneurs, Start Ups &…
  • How To Incorporate Yourself/Your Business In The USA

    Entrepreneur Writer
    1 Aug 2014 | 7:36 am
    In the life of any entrepreneur, one day comes the moment for incorporating his activities. And then usually comes the question ‘Who the heck do I do that?’. What type of a company would you found, if you needed to do that? Would you found a C Corp, or you would choose sole proprietorship? May […] You can also check these cool posts:   The Best Cities For Starting A Business In The US -   How Successful People Differ From Unsuccessful Ones -   10 Top Billionaires Give Advice To Entrepreneurs - Great Business Ideas, Entrepreneurs, Start Ups &…
  • 5 Things Vital For The Success Of Any Start Up According To Richard Branson

    Entrepreneur Writer
    1 Aug 2014 | 6:47 am
      Richard Branson is well known entrepreneur all around the world. But he is not just an entrepreneur, he is a serial entrepreneur. Branson has started hundreds of successful companies, most of which are still operational today. He has not only made billions of dollars this way, but also he has acquired an enormous amount […] You can also check these cool posts:   What Was the First Job and Career of Some Billionaires? -   How Richard Branson Made His Billions -   How Entrepreneurs Think - Great Business Ideas, Entrepreneurs, Start Ups &…
  • How Apple Computers Got Its Name

    Entrepreneur Writer
    26 May 2014 | 9:22 pm
    Some of us wonder how the owners of Apple Company came up with the name. Why name a company after a fruit?   According to the co-founder of the company, Steve Wozniak, it was several weeks after the partnership was forged that they decided on the name of their company. He was then driving Steve […] You can also check these cool posts:   Steve Jobs Biography – Movie -   A Short Biography Of Steve Wozniak -   Steve Jobs – a History of an Innovator - Great Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories
  • Who Is Cisco from San Francisco?

    Entrepreneur Writer
    16 May 2014 | 6:03 am
    The name of the company Cisco was derived from the City of San Francisco. Before, engineers used lower case for ‘cisco’ because it only came from the name of the said city.   According to John Morgridge, the first president of the company, the owners got the name and the logo while driving to Sacramento […] You can also check these cool posts:   The Rise of Zynga -   Alexa.com – History -   The Home Depot: The Humble Beginning - Great Business Ideas, Entrepreneurs, Start Ups & Inspirational Success Stories
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    Strategy Lab Marketing

  • How To Combat Bad Online Reviews – a Video from John Taffer

    Jeph
    7 Sep 2014 | 4:46 pm
    video platformvideo managementvideo solutionsvideo player What do you do when someone leaves you a negative online review?  On sites such as Yelp, Trip Advisor, Urban Spoon, Google Reviews, a few bad reviews can ruin your company entirely. At the same time you can use these tools to give your company an unfair advantage. I love John’s comment about the social media world not being fair. No one police’s it, no one is held accountable, it’s a dog-eat-dog online world. The smart companies are creating an unfair advantage, they’re outsmarting the competition by building…
  • Time to Rethink your HR Strategy

    Brandon
    5 Sep 2014 | 2:55 pm
    Recently we’ve launched a new initiative called 4to40, in which our goal is to showcase employers who embrace a flexible working schedule for people experiencing disability. These individuals can be a wonderful asset to your team and are capable of working just as hard as anyone else. If you haven’t considered hiring anyone with a disability, it’s time you start.
  • Could You Stand Up To An Overwhelming Majority Who Disagree With You?

    Jeph
    29 Aug 2014 | 10:56 pm
    Barbara Lee was a Congress Person when the September 11th attacks occurred in the United States. In the hours following the attacks the United States Congress drafted a 60 word sentence that would change the way the U.S. could use to military force from then on. The Authorization for Use of Military Force (AUMF) was signed by George W.Bush on September 14th, 2001, and has been the legal foundation for the war on terror for the past thirteen years. Barbra Lee was the only Congress person to vote against the Authorization for Use of Military Force. Of the 535 people in the United Sates…
  • 2014 Guys Golf Getaway (#G3T) – Orlando, Florida

    Jeph
    25 Aug 2014 | 9:08 am
    Every year for the past 6 years a bunch of Canadians head down to the United States for a greatest golf trip of the year. I joined four years ago, that was Scottsdale Arizona, the following year we went to Palm Springs, California, and last year we were in Austin Texas. This year was in Orlando, Florida and was probably the hottest yet. 64 breakfast sandwiches 792 beer 16 guys 1 Hummer Limo 24 hours in the Hummer Limo 1 extremely expensive cab ride home 0 Gators 8 massages 10,984 fire ants eating food on the deck 296 lost balls 4 days of pure bliss. Huge shoutout to Derek Wu and Lee Forsberg…
  • 3 Reasons Why You Should Do Favours For Other People

    Jeph
    8 Aug 2014 | 1:02 pm
    1. It makes you feel good.  (^Article from Berkley citing several studies on why doing good deeds makes you feel good) 2. It’s the morally right thing to do. As in, it builds good Karma. (In the Steve Jobs biography by Walter Isaacson he talked about the point in which Apple was coming up with iTunes. Everyone was stealing music on the Internet and Steve didn’t agree with that, he wanted a different solution. When the media was critical of iTunes in the beginning Steve was questioned about if iTunes was viable and if it would last, his response was “stealing music…
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    Fit Small Business

  • Lendio: Equipment Financing Is An Option For Small Businesses

    Marc Prosser
    18 Sep 2014 | 5:52 pm
    I recently interviewed Brock Blake, the CEO of Lendio. Lendio connects small business owners with financing. A small business owner can fill out a short online form to have multiple interested lenders contact them. There is no fee to the small business owner for this service. Lendio has a wide range of lending products, ranging […] The post Lendio: Equipment Financing Is An Option For Small Businesses appeared first on Fit Small Business.
  • 25 Salon Marketing Ideas The Pros Use

    Jaqueline Thomas
    18 Sep 2014 | 5:59 am
    In our last article, we gave you the top 3 ways to market a salon.  Once you have executed on those strategies, here are 25 more salon marketing ideas you can pursue. 1. How to Encourage Clients to Prebook & Keep Their Appointments Tom Egelhoff offers insightful information on how to place a small town newspaper […] The post 25 Salon Marketing Ideas The Pros Use appeared first on Fit Small Business.
  • Can A P2P Loan Provide Funding For Your Business?

    Marc Prosser
    16 Sep 2014 | 5:57 pm
    In this article we will discuss the pros and cons of taking a personal P2P loan to fund your business. After reading this article you should understand how P2P loans work, the advantages and disadvantages of personal P2P loans, and how to apply for a P2P loan to fund your business. How P2P Loans Work […] The post Can A P2P Loan Provide Funding For Your Business? appeared first on Fit Small Business.
  • Rollover For Business Startups (ROBS) – The Ultimate Guide

    Marc Prosser
    16 Sep 2014 | 7:01 am
    With bank financing difficult to obtain, many entrepreneurs must rely on their personal finances to provide the initial capital to start or buy a business.  One place which is frequently considered is the funds in a retirement plan (401(k), 403(b), or traditional IRA). This article will cover the pros and cons of this approach to […] The post Rollover For Business Startups (ROBS) – The Ultimate Guide appeared first on Fit Small Business.
  • Salon Marketing – Top 3 Tactics For Generating More Business Today!

    Jaqueline Thomas
    15 Sep 2014 | 6:33 am
    This article is all about how to generate more business for your salon.  With all the different salon marketing options out there, it’s easy to get overwhelmed. That’s why we asked salon owners, and salon marketing experts, to give us the primary tactics that are responsible for the majority of their business.   Then we asked […] The post Salon Marketing – Top 3 Tactics For Generating More Business Today! appeared first on Fit Small Business.
 
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    The Shoeboxed Blog

  • Updates and Improvements to New Receipt Tables

    Emily Farrar
    18 Sep 2014 | 7:58 am
    Now that our new receipt tables are live in your online account, we’re continuing to add new features (and some old favorites) to them. This week, we’re glad to announce a few key updates: Remembered preferences: Once you set a number of items per page to display and a sort order (by date, vendor name, etc.), the table will remember that preference every time you log in. Share URLs for each document: Simply click the Share button in the top right corner of the viewer to reveal a unique, read-only URL for a document that you can share with your accountant, coworker or anyone who…
  • How to Get Back What You Had to Give Up to Start Your Business

    Shoeboxed Contributor
    9 Sep 2014 | 7:22 am
    This post is brought to you by Deborah Sweeney, CEO of MyCorporation.com. An entrepreneur makes countless sacrifices to see their dream business become a reality. Often, we forget that opening your own business is not just a career change, but a lifestyle change as well. The days of clocking in from 9 to 5 are over only to be replaced with a sort of whenever-I-can-get-work-done schedule, because running a business is a labor of love. You want to see it succeed, and therefore put as much work in as possible. Though, thankfully, all those big things you gave up in the beginning will someday…
  • Announcing a New Integration with Scanbot!

    Emily Farrar
    8 Sep 2014 | 11:16 am
    We’re thrilled to announce that you can now find an integration with Shoeboxed inside the Scanbot app for iPhone and Android! Scanbot is an awesome document and QR code scanner app, and we’re elated that they’re using the new Shoeboxed API to allow users to seamlessly store their documents scanned using Scanbot inside their Shoeboxed  account. Using Scanbot, you can: Create premium quality scans of any document using your smartphone Edit, sign and upload them to your cloud service of choice *cough cough* Experience the new QR code and smart data type detection This is…
  • Vote for Us in the 2014 Small Business Influencer Awards!

    Emily Farrar
    2 Sep 2014 | 8:59 am
    You might have heard that Shoeboxed was nominated for the Small Business Influencer Awards for the second year in a row. We’re thrilled to be nominated, but we need your help to win! You can vote for Shoeboxed right now here! The Awards are designed to recognize individuals and companies  who support and encourage entrepreneurs and small business owners, and help them achieve success and stay successful. The winners are chosen based off of popular vote and a panel of 14 hand-selected judges. Voting lasts now through September 15 at 2:59 p.m. Eastern time, so go cast your vote…
  • How to Make Your First Expense Report [VIDEO]

    Emily Farrar
    25 Aug 2014 | 8:56 am
    Making expense reports through Shoeboxed is super simple. Watch this helpful video starring our Lead Customer Advocate Colton to learn how to create your first expense report! Whether you’re using the mobile app or your online account, in just a few clicks you’ll have a neatly organized expense report that you can submit electronically, helping you get reimbursed faster. If you have more questions about creating expense reports or other features of Shoeboxed visit our Help Desk or give us a shout on Twitter at @ShoeboxedHelp. The post How to Make Your First Expense Report…
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    BoostSuite

  • How to Build a Successful Blog with Email Marketing

    Ryan Pinkham
    17 Sep 2014 | 9:21 am
    Today’s post is brought to you by Ryan Pinkham from Constant Contact. At Constant Contact, we are big believers in the power of using email marketing to help build a successful blog. This is something we talk about a lot when educating our small business customers, and is also something we’ve experienced firsthand. We re-launched the Constant Contact Blog in 2012. At that time, we brought the blog onto a new platform, introduced a new URL, and really redefined our strategy for content marketing. Knowing that we wanted to build an audience for the blog, we decided to start with the…
  • BoostSuite’s Third Page 10 Award Recipients

    Ryan Kettler
    17 Sep 2014 | 6:53 am
    Welcome back ladies and gentlemen! We’re excited to give out our third Page 10 Award! For those of you who are unfamiliar with this award, allow me to explain: There are some really great results on page 10 of the search results, yet very few searchers ever see them because they simply don’t dig that deep! This award highlights one of the entries from page 10 of the Google search results. We understand how hard it is for small businesses to rank on page 1 of the search results for relevant queries. We also know how important it is to try. That’s why we created BoostSuite! We want to…
  • Keywords Told Me What My Friends Wouldn’t

    Shelley Hood
    4 Sep 2014 | 8:38 am
    This year I’ve gone through the roller coaster ride of conceptualizing and standing up a business. While it’s been a ‘side of the desk’ exercise  - running parallel with a day job, it can be mentally consuming. Some days I’m fuelled with enthusiasm; others despondent over the 3 visitors to my website. I talk to friends and business professionals at every opportunity to get feedback. While they’re encouraging of going solo their feedback is vague – and gentle: “Maybe try this…”, “Maybe talk to x…” (x being the…
  • Keep Calm & Engage: How Your Brand Should Leverage Social Media Today

    Megan Ritter
    4 Sep 2014 | 8:32 am
    Social networks seem to keep cropping up, whether people want them to or not. The world at large likes to think of social media in very simple terms: Facebook, Twitter, and maybe LinkedIn. And yet, the list of logos beneath a blog or a YouTube video continues to grow and grow – Google+, Tumblr, Instagram, Pinterest, and more. What allows them to all coexist is that they each serve a different purpose, or cater to a different crowd. For the enthusiastic and connected business, having a presence on as many networks as possible might seem like a good idea, but the truth is that a business…
  • 3 Brewery Collaborations Displaying Co-Marketing At Its Finest

    Ryan Kettler
    27 Aug 2014 | 12:01 pm
    Two marketing minds are always better than one. It’s always easier to get things done when you’re working with someone else towards a common goal. This is also called collaborating. The same principle applies with co-marketing using BoostSuite. Co-marketing is the process of working with your best online partners to build your audience and generate more customers with relevant content and backlinks. These partners already have the audience and customers you need.  Working with them will build your company’s exposure, we call this your Co-Marketing Audience. This week…
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    onSMB

  • How Bitcoins are Making the Business World Better

    Ivan Widjaya
    19 Sep 2014 | 12:00 am
    Despite the many setbacks to the Bitcoin platform (like […] The post How Bitcoins are Making the Business World Better appeared first on onSMB.
  • Optimizing Collaboration Costs in Business

    Ivan Widjaya
    17 Sep 2014 | 2:04 am
    Collaborating between various members of a team is an i […] The post Optimizing Collaboration Costs in Business appeared first on onSMB.
  • How to Protect Your Website against DDoS Attacks

    Ivan Widjaya
    8 Sep 2014 | 2:44 am
    Technology definitely has its advantages, we can all ag […] The post How to Protect Your Website against DDoS Attacks appeared first on onSMB.
  • Managing Your Mailroom

    Ivan Widjaya
    5 Sep 2014 | 3:00 am
    The world today is extremely fast paced and as such, pe […] The post Managing Your Mailroom appeared first on onSMB.
  • How to Start Your Own Courier Business

    Ivan Widjaya
    3 Sep 2014 | 2:00 am
    It’s remarkably easy these days for anyone so min […] The post How to Start Your Own Courier Business appeared first on onSMB.
 
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    Diagramified.com

  • Meltwater Buzz

    Marcus Schaller
    15 Sep 2014 | 5:27 pm
    Social media monitoring isn’t just for marketers. With tools like Meltwater Buzz, all levels of an organization can find the intel they need to make better decisions.
  • How BidPal Helps Nonprofits Raise More Money

    Marcus Schaller
    7 Sep 2014 | 1:34 pm
    Fundraising events are the lifeblood for many nonprofits. This graphic gives a quick overview of how Bidpal helps nonprofits succeed by keeping their guests engaged and excited about giving.
  • Building Your Own Website?

    Marcus Schaller
    23 Jul 2014 | 7:28 pm
    Few things can be quite as overwhelming as trying to build your own business website. Here are 5 simple tips to help make it a bit easier.
  • How to Start a Business

    Marcus Schaller
    19 Jul 2014 | 9:29 am
    Starting a business isn’t easy, but the steps you’ll need to take aren’t nearly as complicated as you might think. This graphic shows an introductory bird’s-eye view of the process…the rocket strapped to your back is optional.
  • Bitcoin Basics

    Marcus Schaller
    7 Jul 2014 | 4:05 pm
    If you’ve ever asked yourself “what the heck is a Bitcoin?” then this graphic is just for you.
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    The Best Direct Sales Companies

  • New! Ground Floor Direct Sales Opportunity with Northern Clover

    Angie Nelson
    19 Sep 2014 | 1:43 pm
    Today we are sitting down with Jane Kwa, founder of new direct sales company Northern Clover.  Please tell us a little about Northern Clover and the products you offer. Northern Clover is a ground floor direct selling jewelry company that appeals to all women – styles that are on trend, exclusive and at an exceptional price point yet elegant at the same time. Northern Clover’s jewelry is designed to complement a woman’s individual look, understanding she possesses the freedom to create her own style. They are now seeking founding style consultants and offer a affordable startup kits…
  • Park Lane Jewelry: Compensation Plan & Start-Up Costs

    Angie Nelson
    14 Sep 2014 | 5:26 pm
    Park Lane Jewelry was founded in 1955. The company’s founders, Shirley and Arthur LeVin, were just teenagers at the time. The company offers quality handcrafted jewelry, and a home business opportunity, at an affordable price. New jewelry is introduced monthly. Over 200 pieces are available for under $50. In-person sales is the main objective of this home business opportunity. While recruitment is still an option, this is a more traditional home party plan as opposed to a MLM. Compensation:  Park Lane Jewelry Fashion Directors earn 30% commission. Rank bonuses can have you earning up…
  • Centum20 Opportunity Overview & Compensation Plan

    Angie Nelson
    7 Sep 2014 | 8:21 am
    The weight loss industry is always booming. Centum20 is a newer direct sales company in this industry offering their signature Essentia Sprinkles and a lucrative home business opportunity. Compensation Plan:  Earn up to 30% commission on personal sales and when enrolling Preferred Customers in the autoship program. Earn up to 8 levels down when recruiting new members. Start-Up Costs: The Centum20 Go Pack is $127 and includes two boxes of Essentia Sprinkles and five sample folders. Enrolling with this pack will allow you to earn two levels down and receive a $20 Fast Start Bonus for each new…
  • Skinny Body Care Business Opportunity Overview

    Angie Nelson
    27 Aug 2014 | 6:24 am
    Skinny Body Care is a unique direct sales business opportunity in that they only offer two products; Skinny Fiber and Ageless Anti-Aging Serum. As those names suggest, this is a social selling company in the health and wellness industry. This company offers a low level of entry and several ways to earn. Compensation:  Earn $20 on each bottle of Skinny Fiber sold. Start-Up Costs: To get started as a Skinny Body Distributor you simply need to purchase at least one bottle of Skinny Fiber or Ageless Anti-Aging Serum and pay the website activation fee ($69.95 total). You will also be enrolling in…
  • Jeunesse Global Opportunity Overview

    Angie Nelson
    5 Aug 2014 | 10:56 am
    Jeunesse is an international direct sales company specializing in anti-aging personal care, skincare and nutrition products. This company is growing by leaps and bounds, 38,000 distributors enrolled in the opportunity in June 2014 alone. During that same month, the company also experienced $40 million in sales. Compensation:  Jeunesse Distributors receive financial rewards in a number of ways. On retail sales the profit is 20% to 45%. Earn a one-time cash bonus when enrolling new customers with qualifying purchases. Team overrides and leadership bonuses are also available. Start-Up Costs:…
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    Part Time CFO Services: Rock Solid Finance

  • Ready for Apple Pay? Mobile Payments will Finally Reach Small Business

    David Worrell
    10 Sep 2014 | 6:26 am
    In the seemingly endless parade of new features announced by Apple yesterday was one that should make you sit up and take note. Apple Pay – a new way for iPhone users to pay you for goods and services without a credit card. Apple Pay will be part of the new iPhone 6, the new Apple Watch, and other devices too as Apple rolls out iOS 8 to its existing base of users.  The iPhone 5 family of devices will support Apple Pay for online and in-app transactions, but the physical retail use will only work if you also buy the new Apple Watch. Until today, mobile payments has been a fragmented…
  • Top 5 Pet Peeves of Venture Capitalists

    Molly
    8 Sep 2014 | 4:00 am
    Venture Capitalists can be a tough group to please. Because they hear hundreds of pitches every year, VC learn to sort the best from the B.S. I had a chance to discuss this topic with Mr. Ed Goodman, General Partner and Co-Founder of Milestone Venture Partners in New York City.  During his VC career, Ed has invested in over 100 companies including Apple Computer and Staples office supply stores.  He shared with me the five worst rookie mistakes that entrepreneurs make when pitching to venture capital funds.  See if you recognize yourself in any of these: Poor Communication. Getting VCs…
  • Flash Reports! Great Management Decisions Should be Based on Data

    Matt
    31 Jul 2014 | 12:18 pm
    There are so many moving parts to worry about when managing your business. And to make a hard job even harder, accounting systems never seem to have a single report that draws all your most important data together in one place. Key Ingredients Instead of relying on 12 different financial reports, build one good Flash Report.  This will be the one report you need to keep your “finger on the pulse” of your business. What should you put on it? For most small businesses, the best management decisions will come from clear and up-to-date information about just 4 key metrics: Current Cash…
  • Bridge Loans: How Friends Can Get You Cash When Investors Can’t

    Molly
    2 Jul 2014 | 6:14 am
    Whether your business is growing rapidly or just getting started, you need cash.  But negotiating with investors or VC can take a long time – time you don’t have. Most entrepreneurs report that investors take 6 months or more to write a check. You need cash NOW… not months from now when investors have finished picking apart your business plan and negotiating deal terms. To get money in the door more quickly, entrepreneurs are turning to “bridge loans“.  The idea is not new, but recently it has come into wider use by emerging companies and angel…
  • Crowdfunding Rules: Compare your Options for Equity and Fundraising

    David Worrell
    26 Jun 2014 | 11:26 am
    Think “Crowdfunding” and you might think of Kickstarter or Indiegogo. Both are good sites, but soon new crowdfunding rules will unlock powerful new options for fundraising online. Yes, Kickstarter and other pre-sale sites have funneled over $1 billion to start-up projects since 2009, but serious angel investors and VC were not among those writing checks. Since investors can’t yet buy equity (ownership) in your company online, they are not typically interested in these kinds of crowdfunding sites. QUICK HISTORY LESSON In an attempt to protect investors and prevent another…
 
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    waypointsg.com

  • Tips for Monitoring Your Social Media Channels

    kutenda support
    18 Sep 2014 | 6:16 pm
    Tips for Monitoring Your Social Media Channels Social media happens in the blink of an eye. Word travels so fast that you might go to bed feeling wonderful and awaken to a firestorm. This can be certainly apt to be true if you are not in the habit of routinely monitoring your social media channels. Keeping track of the conversations about you and/or your brand online can be much more than just a reputation management best practice. Focus on those in search of information early in the sales process could lead to a significant increase in conversions. Primarily, however, this is about creating…
  • Set Your Fanbase Ablaze with These 5 Tips

    kutenda support
    16 Sep 2014 | 6:00 pm
    How to Hook Your Customers for Life! It’s no mystery that one of the best ways to boost revenue is to find new business. And one of the best ways to generate new business is thru customer referrals. There’s little that speaks as glowingly about your business than your current and past customers raving about it. What’s even better, usually this most powerful form of advertising doesn’t have to cost you a penny! Here are 5 tips to get your customers bragging about you and your brand. Be remarkable - Easy to say, hard to do. Make it your mission to give till it hurts, to help your…
  • Who Can Make Good Use of a Managed IT service?

    Patrick Scully
    15 Sep 2014 | 12:37 pm
    Every business can utilize a managed IT service like Waypoint to stay current, save money and avoid stress Companies of all sizes and types outsource functions that were once managed internally. One of the more common examples is the use of outsourced IT support. This approach offers benefits that small and large companies alike can put to good use. Expert Support for Lower Cost The cost of maintaining an Information Technology team on the payroll can be expensive. There is the need to provide salaries and wages, extend benefits like vacation and sick days, and also provide health insurance…
  • Ways Your Website May Be Costing You Sales

    kutenda support
    11 Sep 2014 | 7:27 pm
    Ways Your Website May Be Costing You Sales It’s tough enough to get traffic and develop a workable sales funnel. Don’t make it more difficult by shooting yourself in the foot with a dysfunctional and totally inefficient website. Small business websites are especially vulnerable to these types of mistakes, as they may not have the technical expertise of larger businesses available to make sure they are thoroughly functional. Toward that end, here are some tips to help you make your site appealing and functional to your visitors, and ultimately end in more sales and conversions. 7 Tips for…
  • Why Dropbox might become your default photo-sharing site

    kutenda support
    9 Sep 2014 | 6:50 pm
    Dropbox has a new goal: It wants to be your go-to site for distributing and keeping photos. And, as TechCrunch writer Matthew Panzarino writes in a recent story, a new app gets Dropbox closer to that prize. Dropbox apps on the Mac now automatically find, upload and prepare links to the screenshots that you make on your computer. Niche? Panzarino writes that this new Dropbox feature will only benefit a subset of users, those including journalists, app developers and heavy Twitter users taking loads of screenshots. But that is not important. What is important is that Dropbox is taking another…
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    Orlando Realty Consultants

  • How Will A Short Sale Affect Your Credit?

    John Conde
    19 Sep 2014 | 11:30 am
    How Will A Short Sale affect Your Credit? I’ve gotten this question more time than I can remember. “How will a short sale will affect my credit?” A short sale can have a lot less of an effect on your credit score than a foreclosure. But, it must be done correctly.   Short sales can happen if a lender agrees to accept less than the amount owed against the home because there is not enough equity in it to pay all costs of the sale.   It’s important to note that not all lenders will agree to a short sale.   If your request is approved, your agent should ask…
  • How To Choose The Right Realtor- VIDEO

    John Conde
    17 Sep 2014 | 11:37 am
    How To Choose The Right Realtor When searching for the right Orlando real estate agent to meet your needs, keep these important things in mind.   Real estate agents in the state of Florida go through endless hours of special training to ensure they know all the real estate laws in their state. Going it alone without the representation of an experienced realtor is dangerous and can cause you to slip up and lose a deal or even worse, end up in legal hot water.   Traditional real estate marketing through the MLS and other network channels is effective so make sure that your Orlando…
  • Orlando Realtor- Seller Series part 2

    John Conde
    17 Sep 2014 | 11:30 am
    Hiring The Right Orlando Realtor          Selling a home can be a daunting task to take on yourself. There are many moving parts involved in selling a property  like marketing, showings, open houses, contract negotiations, and complicated paperwork to fill out. You can make things a lot easier on yourself be hiring an experienced listing agent.     A top listing agent will have a fool proof and proven formula for marketing properties to the right people. This formula ensures that their client’s home fetches the highest possible in the least amount of…
  • Short Sale Buying Tips

    Jenny Zamora
    15 Sep 2014 | 12:08 pm
                    Buying a short sale home can potentially land you a deal of a lifetime. It can be a long drawn out process but if you can mange to hang in there until the end, chances are that you’ll be glad you did. Our brokerage specializes in doing short sales for distressed homeowners and I can’t tell you how many times we’ve lost buyers potential buyers because they get tired of waiting on the lenders. The flip side to that is we’ve also had many clients that were willing to hang in there and see it through to the end. By…
  • Alternatives To Short Sale

    John Conde
    12 Sep 2014 | 11:30 am
      Alternatives To Short Sale Video   If your lender doesn’t agree to a short sale on your house, there are several other options available to you. One option would be a “deed in lieu “, which is basically a voluntary foreclosure and all that happens is that you sign the property back over to the bank without going through the whole legal process involved with a foreclosure. You should be aware however that a deed in lieu will show up on your credit as a foreclosure.   Another option available to you, if you’re interested in trying to keep your house is a…
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    The Pulse Australia

  • Episode 6: ATSA – speed dating event for tech savvy accountants

    Alistair Nestor
    18 Sep 2014 | 6:06 pm
    It’s safe to say that David Smith was always the ‘person most likely’ to stage an annual technology conference for accountants. His love of all things geeky and techy started back in the 1960s. As a boy, he would huddle close to his shortwave radio to follow the conversations of astronauts and their adventures high above the earth. Today, David advises accountants Australia-wide on how to use technology to optimise the workflow and productivity of their practice, among other things. The Accountants’ Technology Showcase Australia, or ATSA, was his brainchild and kicked off 7 years ago.
  • MYOB partner wins dream French Riviera trip with CompanyDocs

    Alistair Nestor
    18 Sep 2014 | 4:58 pm
    If you’re anything like me, you’re probably skeptical when it comes to winning competitions. I mean, no one I know ever wins a thing. Oh sure, fifth division Lotto is still a win, but I mean the BIG prizes. That’s why I was thrilled to interview the winner of the recent MYOB CompanyDocs competition. Debra Anderson of NSW firm Legally Counts was over the moon to be spending 6 nights in the south of France, with an opportunity to drive a Ferrari around the Côte d’Azur. The winner was picked from a ballot. Congratulations! What was your first thought when you heard the news? …
  • 5 customers that are bad for business (& how to deal with them)

    Colin Dunn
    17 Sep 2014 | 5:49 pm
    There’s an old saying in business that states the customer is always right. I like to modify this to the right customer is always right. Many business owners spend an inordinate amount of time dealing with customers who are simply not the right ones for their business. In fact, it’s my experience that the best way to get more customers of the type you want is to learn to say no to the wrong type of customer. Here are five tricky customer types you may encounter and some suggestions on how to deal with them. 1. The Dealmaker Dealmakers tend to be very competitive people, and sometimes this…
  • 5 ways to make networking a breeze

    Ailsa Page
    16 Sep 2014 | 5:55 pm
    Networking is a great tool for growing sales, particularly if your business works with other businesses. Networking with other business owners and managers can happen face-to-face or through social media. The mediums might be different, but many principles of networking are relevant to both. Here are some tips for making the most out of your networking opportunities. 1. Put more effort into networking Networking is about building relationships, and this takes time and effort. It often takes more than one catch-up or encounter to start building a relationship. This is the same with online…
  • 10 financial tips to get through tough business conditions

    Jan Barned
    15 Sep 2014 | 4:44 pm
    When trading conditions become difficult, successful small businesses are the ones that have the flexibility to transform poor performance into optimal growth and profit. Sounds easy right? Well, it can be if you are willing to make the changes — and maybe even take some risks. The starting point is to understand the current business environment, its impact on your business operations, and then identify where improvements can be made. Here are ten tips you can look at to help you navigate through tough times: 1. Take stock How financially healthy is your business? Look at profit and loss,…
 
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    Industry Edge

  • AHAM Puts Energy Into Explaining Fridge Efficiency Standards

    Whitney Richardson
    19 Sep 2014 | 1:42 pm
    The Association of Home Appliance Manufacturers has dedicated a website to telling the public about updates to refrigerator testing and the EnergyGuide label. Earlier this week, new testing standards for refrigerators from the U.S. Department of Energy (DOE) went into effect. To help consumers better navigate the changes, the Association of Home Appliance Manufacturers (AHAM) has developed a website. The refrigerator testing updates “include incorporation of a multiple compressor test procedure, an optional triangulation test procedure, and other clarifications to the test procedure,” the…
  • Eton’s New Emergency Light Needs No Batteries

    Whitney Richardson
    19 Sep 2014 | 4:17 am
    The company’s American Red Cross Blackout Buddy H2O operates on pure water power. When power goes out during a major storm, the next step is to grab the flashlights or the candles. But depending on the last time customers replaced the batteries, even flashlights may not be a viable light source. That’s why Eton came up with the American Red Cross Blackout Buddy H2O. The pocket-sized device is activated by dipping its base into a small cup of water. The pocket-sized device is activated by dipping its base into a small cup of water. The three miniature LEDs will stay lit for 72 hours and…
  • LiftMaster Now Compatible With Nest

    Whitney Richardson
    18 Sep 2014 | 1:54 pm
    Home automation continues to thrive as more manufacturers work to integrate product lines. As the number of home-automation products continues to rise, it’s no surprise that many manufacturers are finding ways to work with existing technologies to give their products broader appeal. Ensuring that a product can work with other items consumers already own makes that product a more attractive purchase by eliminating the need to have multiple products to achieve the same result. LiftMaster is one of the latest companies to integrate its products with other existing technologies. LiftMaster is…
  • Preparing Pets for Severe Weather

    Whitney Richardson
    18 Sep 2014 | 4:29 am
    As storm season continues to loom, it’s important to provide emergency items not only for human customers but for their furry family members, as well. Natural disasters can come quickly and, sometimes, without much warning. Although people may have a plan to get themselves out of harm’s way, it may not always include provisions for their pets. Many animals are displaced or die as a result of being left behind. You can help your customers better prepare for these emergency situations by stocking the right tools to help them manage and care for their pets. Help your customers better prepare…
  • How Customers Can Enjoy Automatic Privacy

    Whitney Richardson
    17 Sep 2014 | 12:00 pm
    Tilt My Blinds lets homeowners open and shut their blinds on a smartphone-controlled schedule so they don’t have to manually close them all. The home automation trend is driven by several factors, including security and convenience. Those factors also drove Emily Brimhall to create Tilt My Blinds, with the help of two engineers. “When I would go to work, I felt like I needed to secure my home, so you can’t look in and see all my valuable things,” she recalls. “And so I remember, before going to work and before locking all the doors, I would go through and I would close all of…
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    blog.hotspotshield.com

  • Hackers Are Using Cameras to (Unsuccessfully) Mine Bitcoins

    Peter Nguyen
    17 Sep 2014 | 11:09 pm
    Cybercriminals have recently taken a fresh approach at hacking into user devices, branching out into the Internet of Things to attack security cameras. Although the implications are disturbing, this first attack turned out to be a fairly harmless and largely ineffective attempt to mine bitcoins. What is Bitcoin Mining? Bitcoins are a popular form of digital currency widely used among criminals, digital and otherwise. While there’s nothing illegal about the bitcoins themselves, their very nature draws an unsavory audience. Bitcoins are virtually untraceable, making them a preferred method of…
  • 5 Million Gmail Passwords Leaked: Was Yours One of Them?

    Peter Nguyen
    15 Sep 2014 | 11:28 pm
    Media outlets were abuzz recently with news that millions of Gmail passwords were leaked online. The story is enough to send the 425 million active Gmail users into a tailspin, but it’s important to keep calm and look at the facts. Could your password be one of those compromised? And even if you weren’t a victim this time, how can you protect your email account in the future? What Actually Happened? On September 10, the passwords of approximately five million Gmail accounts were posted on a Russian Bitcoin security forum. Google, which owns the Web-based email service, insists its…
  • Apple’s New iPhone 6: Examining the Highlights and Security Features

    Peter Nguyen
    12 Sep 2014 | 1:03 am
    During the past few months, millions of mobile users and die-hard Apple fans eagerly await the announcement of the iPhone 6. Apple’s loyal iPhone fans, after all, have long awaited a device with a bigger screen, a better mobile camera, access to a contactless payment technology, and much more. After much ado, the hot new phone was revealed this week by Apple CEO Tim Cook, and it could be a game-changer for the company. For three years in a row, Apple reigned as the world’s most valuable brand, according to Business Insider. This past year, under the direction of Cook, the company…
  • Researchers say your mobile carrier’s network isn’t all that secure

    Robert Siciliano
    8 Sep 2014 | 11:30 pm
    Recently, researchers have discovered that the tools that update your smartphone’s operating system over the air have holes that hackers can slip into! It’s estimated that as many as two billion handsets are vulnerable, and in some instances, security patches haven’t even been released. The open mobile alliance device management (OMA-DM) protocol is used by around a hundred smartphone companies to release software updates and conduct network administration. And that’s what they say where the problem lies. A hacker must know the handset’s distinct international mobile station…
  • The Celebrity Photo Hacks: What We Know So Far and How to Stay Secure

    Peter Nguyen
    5 Sep 2014 | 12:07 am
    Celebrity watchers are seeing more of their favorite starlets than ever before after their private Internet accounts were recently hacked. This case provides a timely reminder of the importance of online security. Although details are still sketchy, some pretty poignant facts and implications have emerged, along with some valuable takeaways. Read on to discover how these celebrities were exposed, and how to make sure that it doesn’t happen to you. An iCloud Tragedy Examined: What Happened With These Stars? If you’ve been following the entertainment headlines, you’d know that…
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    The Blog from Instore

  • 8 Sep 2014 | 5:00 pm

    Matt Niehaus
    8 Sep 2014 | 5:00 pm
    Share this Image On Your SitePlease include attribution to Instore.com with this graphic.
  • Cash has lost its currency

    Matt Niehaus
    29 Aug 2014 | 5:00 pm
    Among young people, using cash has lost its currency Peter Coy, SF Chronicle
  • How to Bring in Customers on Slow Nights

    Matt Niehaus
    25 Aug 2014 | 5:00 pm
    If your restaurant or café has consistently slow times each week, then it may be tempting to offer a special promotion to lure in customers — say two for one appetizers or $5 off desserts. mPOS systems like Instore allow you to create promotions easily while reporting on the promotions’ efficacy. Another strategy is to create events on those nights that bring in customers who otherwise might never set foot into your business. These new customers will hopefully order food and drinks during the event and, assuming they have a good experience, come back another night of the week. Here's…
  • Is Your Restaurant Ready for Drive-Thru?

    Matt Niehaus
    20 Aug 2014 | 5:00 pm
    Many of the most popular quick-service chain restaurants in the world offer a drive-thru window at most of their locations — McDonald’s, Wendy’s, and Dunkin’ Donuts are several major players that rule the drive-thru. If you run an independent restaurant or small chain, is it worth the logistic and construction hassles of adding a drive-thru window? On the plus side, a drive-thru could help boost your revenues, through increased visits, larger tickets, and access to new audiences. For instance: Drive-thru tickets are often higher than walk-in tickets. At Boloco, a fast-casual…
  • Why Digital Receipts Are a Win for Your Small Business

    Matt Niehaus
    17 Aug 2014 | 5:00 pm
    Most of the time, receipts are a waste of paper for food service businesses. Customers generally have no need to keep their receipts, so they throw them out within seconds — but you’re still stuck paying for the paper, ink, and printers to provide a receipt for every order. Instead of printing receipts by default, consider offering your customers digital receipts as a primary option. Here are some of the primary reasons to focus on digital: You’ll save money on supply costs. It costs nothing to send an email, while you’ll need to pay for every roll of receipt paper and ink…
 
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    SOHO Tech Training

  • Top 5 Tech Tools for Your Sales Team

    Deb Lee
    5 Sep 2014 | 6:23 am
    Today’s technology has transformed the way new business is brought in. Sales teams are equipped with tools that weren’t even available five years ago. There are tools that set up goals and motivate your sales team to target, contact, and close with the customers that will maximize your profits. Sales managers can also monitor and […] The post Top 5 Tech Tools for Your Sales Team appeared first on SOHO Tech Training.
  • How to Create a Blogging Guide for Your Small Business Blog

    Deb Lee
    22 Aug 2014 | 9:56 am
    At first glance, blogging may seem to require little effort. Just sign up for WordPress, get a hosting company, grab a nice skin (or theme) for your blog, and then start writing. Simple, right? In theory, it really can be that simple. But, if you’re serious about blogging, it often takes passion — for the topic you’re […] The post How to Create a Blogging Guide for Your Small Business Blog appeared first on SOHO Tech Training.
  • 4 Reasons Home-Based Business Owners Should Use the Cloud

    Deb Lee
    7 Aug 2014 | 4:43 am
    You opened your home-based business about a year ago, and things are going really well. Sales have been picking up speed, you just hired your first employee and your home work space is neat and organized. Your only concern at this point revolves around your computer and the plethora of important business data that it […] The post 4 Reasons Home-Based Business Owners Should Use the Cloud appeared first on SOHO Tech Training.
  • {Small Business Tech Chat} Behind the Scenes of a Podcast [Video]

    Deb Lee
    13 Jul 2014 | 8:05 am
    Are you thinking about starting a podcast or reviving one that you’ve put on the back burner? The June 2014 Small Business Tech Chat was all about podcasting and how you can start your own, so stick around. A podcast is just another tool to reach your target audience. The one neat thing about a podcast — […] The post {Small Business Tech Chat} Behind the Scenes of a Podcast [Video] appeared first on SOHO Tech Training.
  • Apps to Help You Run a Business From Your Smartphone

    Deb Lee
    3 Jul 2014 | 3:16 pm
    Today’s post was written by Kevin Flanagan. According to Pew Research, 58 percent of Americans have a smartphone, and 42 percent of Americans own a tablet computing device. They are used for shopping, making transactions, finding maps, communicating with others, and more. So, what’s to stop you from running a business from a smart device? Managing your […] The post Apps to Help You Run a Business From Your Smartphone appeared first on SOHO Tech Training.
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    VR Marketing Blog

  • Unique Ways to Build Your Email List

    Jill Bastian
    19 Sep 2014 | 6:00 am
    Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. So far, so good. But, you might also want to try a few out-of-the-ordinary techniques to entice even more sign ups. Unique ways to collect email addresses: Sign up page – Including your sign up form on multiple pages of your website is a must, but having a nicely designed landing page specifically for sign ups is also a nice touch!
  • Are You Guilty of These Marketing Word Crimes?

    Lisa Furgison
    18 Sep 2014 | 6:00 am
    We’ve all done it. In an effort to craft a quick email, we commit a marketing word crime. You know what we’re talking about. From using trendy words like “epic” too often or writing redundant phrases like “extra bonus” – we’ve all innocently broken a marketing law or two. This post was inspired by a song released by Weird Al Yankovic called “Word Crimes,” which pokes fun at the many grammatical errors we all commit. so we created a list of word crimes you should try to avoid.  1. Check out these epic styles Sound the…
  • 8 Tips to Cultivating a Successful API Program

    Joe Takeuchi
    17 Sep 2014 | 10:28 am
    Last week, we attended Apigee’s ‘I Love APIs’ conference at Fort Mason here in San Francisco. ‘I Love APIs’ is Apigee’s annual API (application programming interface) conference full of informative keynotes, workshops, and many opportunities to network with the API and developer community. One of the most valuable sessions we attended focused on internal, partner, and developer programs. Leading the session was Michael Leppitsch, Head of Digital Transformation Strategies at Apigee. The panel consisted of Adam Fitzgerald, Amazon Web Services’ Developer…
  • 4 SEO Link-Building Changes You Need to Know

    Yael Grauer
    17 Sep 2014 | 6:00 am
    Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. Don’t worry; we’ve got you covered. If you’re trying to figure out how to keep abreast of – and navigate – SEO changes, read on. 1. Willy-nilly link-building is no longer effectiveBack when people were first trying to determine the best way to draw traffic to their sites, they’d try to rack up as many links as possible. Some small business owners would pay to be listed on obscure directories, and others would even…
  • Sharing Isn’t Always Caring – People Don’t Read What They Share Online

    Kim Stiglitz
    16 Sep 2014 | 6:00 am
    This blog post is off to a good start because you’re currently reading it. Many folks may have already liked it, tweeted it and shared it with their social networks without even reading the first sentence. Shocked? It’s more common than you might think. You may have even done it yourself. If you have a blog or site that you regularly update with quality content, you probably look at a number of metrics to measure success including unique visits, time spent on page and of course, social sharing. Many blogs and sites feature social sharing icons prominently to encourage the behavior…
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    Matt's Chat

  • @HubSpot Unveils Sales Platform and Much More at #Inbound14

    16 Sep 2014 | 2:01 pm
    Sales teams have never faced so much pressure to move with the ever-changing face of the client or consumer.  Buying decisions and patterns seem to change on line with the many technological advances of recent times; a perfect example being the trust that consumer hold in review sites such as TripAdvisor and G2Crowd, over and above the personal, omni-faceted referral or recommendation.  Never before have people seeked out so much social proof before spending their hard-earned dollar. In addition, the role of the salesperson has changed, and for the better.  The consultative…
  • The reign of the opt-out culture: Ice-bucket autoplays cause data spikes

    6 Sep 2014 | 1:11 pm
  • Content Marketing is Dead ... and Controversy gets Clicks

    4 Sep 2014 | 2:00 am
    A few days ago, a contact of mine forwarded an article entitled “Content Marketing is Dead”. He knows that I’m a big advocate of inbound marketing, and that content sits at the heart of much that we do. My initial response was … “what a load of crap”!  My subsequent response was to highlight the irony of reading about the death of content marketing on a blog post littered with calls-to-action and obvious marketing “triggers”. It seems that the author himself can detect at least a faint pulse.   Then I actually read the piece.
  • The Art of Spin, and an End to Creativity

    2 Sep 2014 | 2:00 am
    I think it’s fair to say that there is increasing pressure on business owners and marketers to create seemingly huge volumes of content, to support their digital marketing efforts today.  When examined, the reasoning is sound; more content means more “stuff” to share via social media channels, which in itself should increase traffic to your site (assuming you have some level of influence), as well as an inherent improvement in the chance of ranking for certain keywords, and generally offering improved engagement. Today’s time-poor businessperson is bound to look…
  • The Content Generation

    25 Jul 2014 | 10:40 am
 
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    Kim Yuhl

  • The Health Life Zone

    Kim Yuhl
    19 Sep 2014 | 4:08 pm
    A happy life is dependent on a happy self and a happy self starts with a healthy and active lifestyle. It should come as no surprise that today’s society is a less-healthy society. There are more cases of cancers, diabetes, heart disease and other ailments that can be directly attributed to lifestyle. That’s not to say […]
  • The Beliefs Life Zone

    Kim Yuhl
    16 Sep 2014 | 10:01 am
    When you see “Beliefs Life Zone”, you might automatically think “spirituality” but your beliefs go way beyond that. Your beliefs shape your decisions, your actions and yes, even your habits. The beliefs life zone focuses on finding the why behind the what, understanding our place in the world and finding the meaning in our life. […]
  • The Reasoning Life Zone

    Kim Yuhl
    15 Sep 2014 | 1:18 pm
    It stands to reason (pun intended) that if you want to be happy or live a life of meaning that you need to know what to do and what not to do. And here lies the importance of the reasoning life zone. The reasoning life zone focuses on learning and decision-making and ultimately includes the marrying […]
  • The Social Life Zone

    Kim Yuhl
    12 Sep 2014 | 12:12 pm
    There is no doubt that being connected is is a human need that improves the quality of life. However, today’s fast-paced lifestyle finds relationships outside of our nuclear family, are a very low priority. The social life zone is all about relationships and how we relate to others. Our interactions with our spouse, children, parents, […]
  • What are Life Zones and Why They Matter

    Kim Yuhl
    11 Sep 2014 | 1:51 pm
    Life is big and it’s complicated but you don’t need me to tell you that. When life isn’t quite going as planned, it can be an overwhelming thought to tackle change. Adding structure to your life by creating “zones” makes it easier to identify challenges and highlights the opportunities for change. Change is scary, I get […]
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    How Biz Grows

  • Revenue Rehab: Shape Up Your Profits

    Joey Sargent
    12 Sep 2014 | 11:45 am
    10 Strategies to Increase Revenue and Improve Profitability Is your revenue on plan this year? Are you struggling to accelerate growth? It’s really not a hard as it seems. While practical advice isn’t sexy, it works. As proof, try these tips to help your growing business take off: Concentrate your marketing on your ideal clients. They place a high value on your efforts, and will pay a premium to work with you. Plus, they’re a lot more fun than clients that are a poor fit for your business. Be consistent. Marketing is not a faucet to turn on or off at will. Create a system to…
  • PR Agency Search: Finding the Perfect Fit

    Joey Sargent
    1 Sep 2014 | 6:30 am
    Guest Post How to choose a public relations agency that meets the needs of your business A good public relations campaign can significantly grow your business and leave your competitors firmly behind. But how do you go about choosing a PR agency that can meet the needs of your business and understand its goals and values. In this article I will provide you with a number of tips that will make choosing a PR agency a much easier task. Have an understanding of what you want to achieve from a PR campaign Before you start drawing up a list of potential agencies, take some time to define the role…
  • 5 Tips for Successful Direct Marketing

    Joey Sargent
    25 Jun 2014 | 8:00 am
    Guest Post If you are a small business owner it is important you are able to acquire new customers, however it can often be difficult to know how to do this successfully. If you have not already considered it, it may be worth your while looking into direct marketing as a cost-effective and efficient way to market your business, service or product. As with any marketing campaign, the higher level of response the more business you are able to bring in; and the aim of the direct-mail marketing campaign is to maximize the responses from your potential customers. The key to successful direct…
  • One Simple Way to Improve Your Marketing Results

    Joey Sargent
    10 Dec 2013 | 10:25 am
    I’m often asked the best way to increase marketing ROI. There are many ways to pump up the results from various marketing activities. Marketers spend a great deal of time and effort on data analysis to improve the impact of campaigns and programs by even the smallest of margins. There’s nothing wrong with that, but before you get too far down that path, consider this one, fail-safe way to improve your marketing results: Shift from reactive to proactive marketing. Reactive marketing means you’re doing something because someone suggested you should, rather than because you…
  • Take 5 Strides to Powerful Sales Goals

    Joey Sargent
    27 Nov 2013 | 6:15 am
    Mile 25. “It’s still within reach,” I told myself, checking my watch as I approached the parking lot of the Pentagon. I pressed on through the agony that had been my companion for a full hour. This was my third attempt at breaking the magic 4-hour barrier for a marathon. Despite dropping a critical 30 seconds at mile 22, I was hopeful I could fulfill my dream at the Marine Corps Marathon. The folks at Athlinks.com compile race results for everyone competing in a certified event, novices and elite entrants alike. As a result, public shaming has become commonplace for Congressmen and…
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    pbsfranklin.com

  • What Should You Do to Keep Your Business Safe?

    12 Sep 2014 | 5:11 pm
        Probably find out what accounting mistakes to avoid! Putting your business at risk with silly number mistakes—or lack of knowledge—just isn’t an option these days. That’s why we’ve found this list of 3 accounting mistakes that put your business at risk. Avoiding these mistakes will help you stay functioning and successful longer, paving the way for long-term security for your business and its assets (and saving you money!).   Mistake #1: Failing to Keep Expense Receipts Keeping receipts isn’t just a nice thing to do for a business—it’s key for avoiding…
  • Top Online Tools to Steer Clear of Business Frustrations

    29 Aug 2014 | 8:11 am
        All small business owners have been there—wasted time on unfamiliar tasks, frustrated by wasting money because you don’t know the ropes yet. But now there are ways to avoid these things. Experience is always the best teacher, but in our internet-based society, there’s no excuse for wasting your energy. Here are 7 internet resources that use cloud storage to help your business run smoothly—from the start.   Website Design First, create your website at Strikingly.com, then go to Canva.com to design your logos and layout. The best part? They’re both free. Canva.com…
  • Why Every Business Owner Needs a Strategy Advisor

    22 Aug 2014 | 2:56 pm
        Emerging businesses need many things. They need revenue, customers, employees, and funding to support continued growth. One thing that is often overlooked, however, is the advice and counsel of a trusted advisor. Owning a business is a very lonely proposition. Most people have no understanding of what it means to make payroll, negotiate with banks and vendors, hire and train employees, and continually attract new business. It is a full-time endeavor and not for the weak of mind or spirit.   The Role of a Trusted Advisor Many business owners turn to their banker, CPA, or…
  • Finding Accounting in the Least Likely Places

    15 Aug 2014 | 8:12 am
        Are you sick of the rigmarole of installing, learning, and keeping up with traditional accounting software? Then you’ve come to the right place. You may be fed up with installed programs (like QuickBooks) for a number of reasons—the unreliability of your computer to display programs properly, the exhaustion of learning the program when you first install it, the bugs that come with installation software. Whatever your reasons, there is hope! There are many free accounting services available online.   Know Your Accounting Needs Before deciding on accounting software, you…
  • Employment Frenzy: How to Hire Your Best Workers

    30 Jul 2014 | 10:59 am
        We’ve all searched for a job at one point or another. We were just looking for someone who liked our skill set and wanted to pay us decently. But we didn’t always think about what it was like for the people hiring us. As a small business owner, the choice to hire employees can be a hard one (if you started out alone), or one that you built into your business plan. No matter at what point in the process you decided to add some workers to your payroll, picking the best ones can be a challenge.   Choosing Well-Suited Employees Of course the age-old resume search is…
 
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    Godot Media

  • The Top 15 Mistakes to Avoid In Content Marketing Strategy

    Godot Media
    19 Sep 2014 | 2:19 am
    Content is king – and if you still haven’t boarded this train, you are missing out on a lot of profitable opportunities. However, to get the most out of your content marketing strategy, you must plan and be consistent in your content. Here are the top 15 common mistakes that you can avoid making when planning your content marketing strategy. 1. DON’T do it for the sake of doing it. Content marketing strategy is serious business and if used the right way, they can help your business reach new heights. Have a plan before moving forward with your content, and discuss potential…
  • Using Content for Client Acquisition

    Godot Media
    27 Aug 2014 | 5:54 am
    Experts agree that the key to effective content marketing lies in the creation of useful content. Content marketing is an on-going process that involves identifying dynamic platforms, which allow you to communicate with the target audience, without necessarily selling to them. It is an opportunity for a brand or a company to share valuable information that is likely to influence buying decisions. Content marketing is a great tool in not only spreading brand awareness, but can also be used as a powerful strategy in client acquisition. Thanks to the widespread use of the internet buyers are now…
  • Top 99 Social Media Marketing Blogs List (81 – 99)

    Godot Media
    12 Aug 2014 | 10:58 pm
    81. Top Dog Social Media Top Dog Social Media is one of the few companies that are on the forefront of social media marketing. It focuses on building relationships with the help of technology and helps other companies uncover the true potential of social media in the success of a business. Top Dog Social Media was founded by Melonie Dodaro, an expert social media strategist. She has spoken on numerous forums and has even published her work in several social media journals. 82. Social Media Today Social Media Today is an online community for people in the fields of advertising, marketing, PR,…
  • Top 99 Social Media Marketing Blogs List (61 – 80)

    Godot Media
    12 Aug 2014 | 10:56 pm
    61. Pushing Social Pushing Social is a blog founded by Stan Smith, who is also the managing director of the blog. Stan is a business growth strategist and uses social media tools to help companies and individual business owners achieve competitive advantage. Pushing Social ensures that people harness their potential and achieve their business objectives. 62. Social Barrel Social Barrel is a company founded by a group of social media enthusiasts. It covers all aspects of social media including the latest trends and news-feeds, as well as many interesting stories. The company mainly caters to…
  • Top 99 Social Media Marketing Blogs List (41 – 60)

    Godot Media
    12 Aug 2014 | 10:54 pm
    41. Amy Porterfield Amy Porterfield is a social media deviser who has co-authored a book called Facebook Marketing All-in-One for Dummies. She maintains a blog through which she helps small business owners and entrepreneurs in making their social media campaigns more efficient, maximizing their benefits and raising the chances of success of their online marketing efforts. 42. Connie Bensen Connie Bensen is passionate about community building and the various aspects of branding and social networking. With her personal blog posts, she is aiming to provide leadership and mentorship to many…
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    CIPHR

  • SSTL’s mission to recruit

    admin
    18 Sep 2014 | 3:55 am
    Surrey Satellite on a mission to recruit with CIPHR iRecruit Several years ago, Surrey Satellite Technology Limited (SSTL) chose CIPHR as its core HR system, replacing old software that was unable to scale with the growth of the organisation. So, when the time came to focus on recruitment, SSTL turned to CIPHR for guidance and opted to implement CIPHR iRecruit. The post SSTL’s mission to recruit appeared first on CIPHR.
  • 13 Android Apps That Help With Every Stage Of Your Day

    Barry
    11 Sep 2014 | 1:30 am
    Some days can be more difficult than others and we all need a little help. With that in mind, here’s 13 Android apps that can help with every stage of your day. 1) Avoid the ‘Snooze’ with ‘SpinMe Alarm’ “Suck at waking up? Are you the type of person to set multiple alarms a few minutes apart from each other just to make sure you wake up on time? If so, say hello to your new alarm clock. SpinMe Alarm Clock is a super clever app designed to get you out of bed on time. The only way to turn off the alarm is by getting out of bed and physically spinning…
  • Is Your Career Suffering Through Lack Of Sleep?

    Barry
    9 Sep 2014 | 1:30 am
    In our lives we feel better after a good sleep and worse without any. Sleep is vital for our careers too – is your career suffering through lack of sleep? Employees who nap at work have lower levels of stress,  improved memory, cognitive function and general mood. Why do we sleep? We all know that we need sleep and that it makes us feel better. We know that just like hunger makes us want to eat, when we’re tired we want to sleep, whether through exercise, a hard day in the office or a day of driving. But why is it that our body needs to get a certain amount of…
  • 5 Reasons You Should Care About Employee Advocacy

    Barry
    4 Sep 2014 | 1:30 am
    How much time and effort do businesses put into ensuring their employees sing its band’s praises? Here’s 5 reasons you should care about employee advocacy. A brand advocate is typically described as “a customer who has been officially commissioned to speak on behalf of your brand without compensation”. It doesn’t have to be a customer however, and can just as easily be any one of a brand’s employees. Happy and engaged employees provide free advertising, reduce recruitment costs and improve your employer brand, for free, as well as offering many other…
  • What Are The Benefits Of Apprenticeships?

    Barry
    2 Sep 2014 | 1:30 am
    Just what are the benefits of apprenticeships? How do they help your business and how do the apprentices themselves benefit? Wikipedia describes apprenticeships as - “Apprenticeship is a system of training a new generation of practitioners of a trade or profession with on-the-job training and often some accompanying study (classroom work and reading). Apprenticeship also enable practitioners to gain a license to practice in a regulated profession. Apprentices or protégés build their careers from apprenticeships. Most of their training is done while working for an employer who helps…
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    Deimar - Business Tips and Strategies for Entrepreneurs

  • How-To Promote The Long-Term Success Of Your New Hires

    9 Sep 2014 | 4:00 am
    The early days of an employee in a company are crucial not only for their short and long-term performance but also on their satisfaction and engagement with the organization.Related post: Why Employees Quit Their Job To achieve this, companies must understand that "the success of the first day of work is determinated by how the company supports and encourages employees to (1) Demonstrate what they bring to the company, (2) Generate impact on their position from day one, and (3) Create social bonds within the company." Read more about "What Drives a Successful Onboarding Process." A…
  • 5 Ways to Inspire Creativity among Employees

    19 Aug 2014 | 4:00 am
    Fostering a culture of creativity innovation is critical to the success of a company. Success in modern business requires the ability to adapt quickly, responding to evolving market conditions and changes in prevailing best-practices. As a result, creativity and innovation are among the most important features of successful, forward-thinking enterprises. Staying on the cutting edge means committing to strategies that support staffing and infrastructure capable of staying a step ahead of the competition. Team-thinking and creativity are key components of winning business plans, which set…
  • Why New Grads Should Work For a Startup

    19 Aug 2014 | 3:30 am
    The main reasons and benefits why a new grads should consider working for a startup. Whether you are about to graduate from college, or you already have, chances are that you are thinking seriously about your future, and weighing your options for employment. The goal of all college students is to be employed as quickly as possible, but in many cases this can’t happen. Many young people seek the instant security of a well-defined industry such as banking or consulting, but for others these career paths simply don’t offer them what they want out of life.Related Post: 4 Traits of a…
  • Your Employees Go First

    13 Aug 2014 | 4:00 am
    Only if we can create value for our employees, we can delight our customers. Customers are very important to an organization. The main objective of the company is to create different shared value to its customer. However, companies that claim they put the customer first, do not really understand how to create value. Value is created as a result of the interaction of our employees with our customers. You cannot create value to others, unless you create value within the company. In other words, if you want your employees to take good care of your customers, start by taking good care…
  • Dealing With Difficult Situations in Your Business

    12 Aug 2014 | 3:30 am
    Sooner or later, all businesses face problems. How-to deal with them is the key to the success of our organization. Did you realise that the average Westerner spends around 90,000 hours at work during their lifetime? That’s enough time play more than 15000 games of football or 23 World Cups! It’s certainly more than sufficient time for one or two sticky situations to arise, whether that’s related to conduct, performance or security issues.Related Post: Companies Need Entrepreneurs Willing to Take Risks As with most issues and problems, the key to dealing with them…
 
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    Wasp Buzz

  • Three Ways to Reduce Inventory Cost

    Jason Sentell
    18 Sep 2014 | 6:57 am
    Inventory cost is defined as the cost of holding goods in stock. If you’re looking for a way to reduce your inventory cost, chances are you’re stocking too much inventory. Too much on-hand inventory increases your storage costs—thus your cost of goods sold—and ties up liquid cash. Here are three ways to reclaim that cash [...]
  • How Investing in Barcodes Saves Money

    Brian Sutter
    16 Sep 2014 | 6:53 am
    World Class Controls in the Palm of Your Hand Big box stores, Internet giants, logistic companies, and freight handlers control each step of their operation. By using real-time data they can improve capacity, inventory control, track assets, and increase efficiency. Small to mid-size businesses are often unable to enjoy these benefits because the complicated barcode [...]
  • 4 Unsung Reasons Why Running a Classroom is like Operating a Small Business

    Brian Sutter
    11 Sep 2014 | 6:52 am
    “You have to do a LOT of bookkeeping,” explains Lynn Maslinkski, a veteran third-grade teacher in Avon, Ohio. “Our bookkeeping involves attendance, keeping track of grades, keeping track of student data, and much more.” Teachers must excel in many of the same operational tasks as small business owners, including budgeting, asset and inventory tracking, funding [...]
  • Custom Barcode Labeling

    Jason Sentell
    9 Sep 2014 | 7:03 am
    Custom barcode labels help your company identify fixed assets and manufactured or retail products while also maintaining your individual brand. A barcode system that includes built-in, barcode design capability, allows you to generate custom barcode labels that can consist of both images and 2D barcodes. These labels fulfill many objectives, including: Customizing your packaging for [...]
  • Benefits of Handheld Mobile Computers

    Jason Sentell
    3 Sep 2014 | 7:04 am
    According to a Cisco study, 3 out of 5 workers say they don’t need to be in the office to be productive.  Mobile computing devices allow these individuals to choose a work location instead of the task determining where work is completed.  Currently, smartphones, tablets, and mobile computers are the most common devices used.  Often, [...]
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    GetHow

  • Secure Your Future With These Careers

    Atul Kumar Pandey
    17 Sep 2014 | 6:33 pm
    As you look to the future and consider what career path you might like to choose, take a look at some of these options that offer financial security without taking over your personal life. Many of us want to have a family and enjoy time with loved ones, which is...
  • Some Useful Tips for a Successful Migration from GroupWise to Exchange 2010

    Eric Simson
    11 Sep 2014 | 6:43 am
    Microsoft Exchange Server 2010 has taken a giant leap in terms of features like ease of use and management, cost of ownership and flexibility of integration. This is indeed the right time to migrate from GroupWise from Novell to Microsoft Exchange Server 2010. The migration from GroupWise to Exchange 2010...
  • Frugal Foodie: Voucher-ing 101

    Gilbert Bermudez
    11 Sep 2014 | 6:43 am
    Envy of all the #FoodPorn posts you see on your Facebook News Feed and Instagram? Tired of the usual fast food chains that offer the same old blah food choices? Bookmarked recipes that you don’t have time whipping up? Yes, yes we know, for the busy bee, I’m-saving-for-something you, having...
  • Institutes Offering Excel Training Courses in Perth Coach Effectively for Professional Excellence

    Sunil Pandey
    20 Aug 2014 | 6:48 am
    A business often requires extensive knowledge of Microsoft Office for the success of different business processes. It is nearly impossible for all sorts of businesses to make a mark on human mind without effective knowledge of different types of programs enlisted under the umbrella of Microsoft Office. If you are...
  • Collagen Cream – How is it Advantageous for Your Skin?

    Sunil Pandey
    18 Aug 2014 | 11:24 pm
    Do you find fine lines on your countenance? Well if answered yes, then it is high time that you show concern for them before it is too late. The positive thing is that there are some anti-aging treatments that help in improving the appearance of your face. One amongst them...
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    Blogroll

  • The Essential Steps to Writing a Great Ebook

    7 Sep 2014 | 7:00 am
    You have probably heard the buzz of in-depth content and its ability to drive your company's reputation on the web and customers to your door - but there is new player in content-driven marketing – the eBook. Whether an eBook is a great idea for your business, only you can tell. But should you decide that the answer is yes, know this - publishing today is relatively simple. The hard part is writing an eBook that will actually sell in the marketplace. Once you have decided to write, where do you begin? Begin with your Target Audience. Who do you want to reach? Are you writing for current…
  • Don't Switch Your Business To Autopilot

    1 Sep 2014 | 7:00 am
    After many years of coaching business owners to success I have noticed an oddity. Once their business is established and providing a measure of success there seems to be a temptation to let it run itself. In reality, you need to review your progress on a regular basis, to make the most of where you are and determine where you want to go. You will need to monitor your success consistently. It is obviously important to monitor the numbers - the money. Cash flow and profit margin are key performance indicators (KPIs) that require your undivided attention, but there non-financial factors that are…
  • The Secret to Keeping Your Business Looking Good

    25 Aug 2014 | 7:00 am
    When you first started out in business, you were paying attention to every little detail; making sure your business plan was sound and your business, whether brick and mortar or virtual, looked its absolute best. Now your business is achieving some manner of success it is important to continue to watch every little detail to keep your business looking good. Customers are attracted to certain qualities in a business - consistency, organisation, and customer satisfaction make your business attractive to customers, both new and returning. We live in a visual society and how your business…
  • Customer Journey Maps: The Secret to Better Customer Service?

    17 Aug 2014 | 7:00 am
    If you are up with the more modern trends for improving customer service, you have likely heard of a customer journey map. But let's define it in any case before we begin, so that we are all at the same starting point. A customer journey map is a visual tool which allows you as a business owner to track the methods that deliver you completely satisfied customers. While on a business coaching engagement in Sydney last week I was speaking to a business owner about improving customer service.  Specifically I introduced a relatively new means of identifying where to improve customer service…
  • Many Hands Make Light Work: The Value of Mentoring

    10 Aug 2014 | 10:36 pm
    Small business owners possess a seemingly infinite to-do list, constantly checking things off and adding more to the agenda. In my business coaching and advisory engagements I often notice that the pursuit of operational perfection comes at the cost of personal development and self-improvement. But self-improvement and personal development need not be neglected. Choosing a mentor is a good way to ensure that you, as a business owner, continue to grow, learn and progress successfully along with your business. Begin by accepting the fact that you, like everyone else, don’t know…
 
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    Small Business Ideas Blog

  • LinkedIn Publishing Study: How Top Writers Get Featured on the Pulse

    Brian Lang
    10 Sep 2014 | 6:27 am
    LinkedIn's publishing platform provides a new way for writers to gain new followers and promote their business. Here's how top writers are getting featured on the Pulse. The post LinkedIn Publishing Study: How Top Writers Get Featured on the Pulse appeared first on Small Business Ideas Blog.
  • How I Got 1265 Visitors from a Channel that Most Marketers Ignore

    Brian Lang
    25 Jun 2014 | 6:22 am
    How LinkedIn spiked my traffic to a post and is one of the most overlooked opportunities. Win in noisy channels by creating epic content. The post How I Got 1265 Visitors from a Channel that Most Marketers Ignore appeared first on Small Business Ideas Blog.
  • SEO Considerations and Tips from Experts for Guest Posts

    Brian Lang
    9 Apr 2014 | 8:47 pm
    How can we be sure that we are receiving the full benefit of SEO from guest posting? Here are some ideas on how to link that should keep you out of trouble. The post SEO Considerations and Tips from Experts for Guest Posts appeared first on Small Business Ideas Blog.
  • Recent Changes and News Regarding Guest Blogging

    Brian Lang
    9 Apr 2014 | 8:47 pm
    Google declared war on spammy guest blogging in 2014. Here are some notable events that occurred including the penalization of My Blog Guest, Portent, and Doc Sheldon's blog. The post Recent Changes and News Regarding Guest Blogging appeared first on Small Business Ideas Blog.
  • The Problem that Arose with Spammy Guest Posting

    Brian Lang
    9 Apr 2014 | 8:46 pm
    Google's decision to crack down on spammy guest posting in 2014 has left many webmasters confused. Here is why guest blogging is a problem for the search engines. The post The Problem that Arose with Spammy Guest Posting appeared first on Small Business Ideas Blog.
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    Hamptons DJ

  • Gray Suprise Wedding Southampton 8/23/14

    Paul
    26 Aug 2014 | 4:04 pm
    This wedding was a great idea.   When Jen approached me with the concept I was excited to be apart of it.  They invited about 50 of their closest friends to what they thought was an engagement party.  Little did they know a priest would be arriving 45 minutes in and they were getting married. […] The post Gray Suprise Wedding Southampton 8/23/14 appeared first on Hamptons DJ.
  • Kevin’s 50th Birthday Party Manorville 8/16/14

    Paul
    18 Aug 2014 | 6:24 pm
    Been a while since I did something in Manorville so I was excited to put in a winning bid on this one. Yes, Thumbtack. The hosts Milli & Kevin were very nice people. I knew i had a very down to earth crowd so I played some classic Rock, motown, and then I went current. […] The post Kevin’s 50th Birthday Party Manorville 8/16/14 appeared first on Hamptons DJ.
  • Heather Benn 40th birthday party boat Real Escape

    Paul
    10 Aug 2014 | 10:04 am
    Boat Birthday Party in Sag Harbor 8/9/14   I received a call about a week and half ago to play at a 40th birthday party on a boat.  I was really excited about the opportunity.  A week of thoughts raised a couple of concerns that I wasn’t able to answer.  They told me they had […] The post Heather Benn 40th birthday party boat Real Escape appeared first on Hamptons DJ.
  • Southampton Commons 2014 Annual Holiday Party

    Paul
    8 Jul 2014 | 4:42 pm
    It’s really been a strange summer, and the one constant is the annual holiday party at Southampton Commons.  It was a relief for me to get back to work after a two week hiatus.  I hope the rest of my summer improves.  Here is my set list i rocked.  Opened up with some big band […] The post Southampton Commons 2014 Annual Holiday Party appeared first on Hamptons DJ.
  • 6/21/14 #Birthday Party Fadi Zaya Wainscott

    Paul
    23 Jun 2014 | 5:20 pm
    Birthday Party for Fadi Zaya Birthday parties are great in the summer time.I was really looking forward to this birthday party for multiple reasons.  The kind of music, and people renting the house for the weekend.  It’s usually a great combination for a great party and I knew it.   When i found out that […] The post 6/21/14 #Birthday Party Fadi Zaya Wainscott appeared first on Hamptons DJ.
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    Business Tip Guru

  • Make an impact with Corporate Ecards

    chrisrowson
    18 Sep 2014 | 11:18 pm
    The final post in this Christmas series looking at the advantages of sending seasonal greetings to all your customers via corporate ecards, as opposed to tradition paper cards, examines at their relative impact, memorability and ability to engage. No 4. Impact and memorability In researching this subject I came across plenty of people for whom the idea of sending an e card instead of a hand written paper card that could be propped up on a desk of filing cabinet was a non-starter. For a few, very important customers perhaps I’d agree (though for very important customers I don’t think a…
  • Be Eco Friendly with Christmas ecards for business

    chrisrowson
    17 Sep 2014 | 11:13 pm
    With Christmas just round the corner, this week at business Tip Guru we are looking at the benefits of Christmas ecards for business as a means of sending out season’s greetings, over traditional paper cards. Benefit No 3. Eco responsibility. Undoubtedly one of the key benefits of e cards is that they are very eco-friendly compared to paper cards. Most businesses today are concerned with their environmental reputation. The carbon footprint of every activity is under the spotlight, from legislation to supplier vetting to overall brand reputation.  Whilst corporate paper Christmas cards are…
  • How Holiday Ecards for Business can deliver

    chrisrowson
    16 Sep 2014 | 11:04 pm
    All this week Business Tip Guru is thinking about the Christmas holiday season and how business e cards are a smart way to send holiday greetings to your entire customer base. Yesterday we looked at the key benefit of cost. Today we highlight another benefit: Benefit No 2. Time and hassle factor. For anyone who has had the responsibility for leading and managing their company’s holiday card project, they’ll know what a long, complex and frustrating task it can be. You have to organise a design that every senior executive seems interested in contributing their views to. You need to find…
  • The benefits of e Christmas cards for business

    chrisrowson
    16 Sep 2014 | 12:03 pm
    All this week Business Tip Guru will be thinking about Christmas! Specifically, about e Christmas cards for business as a great alternative to traditional paper cards. Nearly all businesses send some sort of message to their entire customer base at Christmas and for the next 4 days we will look at the key benefits e cards offer over paper cards. Benefit No 1. Cost When you consider all the elements of sending out paper Christmas cards to hundreds of customers, it all adds up to a unit cost which is unlikely to be much less than £1/$1.60. This is because you have to commission a bespoke…
  • Better people management by thinking like a dog trainer

    Jonathan Barton
    3 Jul 2014 | 2:00 am
    Given some of the phrases used, ‘its a dog’s life’, they ‘treat me like a dog’, it’s a ‘dog eat dog world’ and ‘working like a dog’, you’d think dogs had a terrible life. Infact they have great lives, as long as they are not mistreated and are well trained, they are usually better at their jobs and happier than we are. The skill is in the training and the truth is that dog training is actually about training the owners. The better the owner, the better the dog and this is analagous to people management training to get the best…
 
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    THE Small Business Expert

  • Enhance the Customer Service Experience Using Self-Service

    Raymond Manley
    19 Sep 2014 | 9:00 am
    http://www.susansolovic.com/2014/09/enhance-the-customer-service-experience-using-self-service/Back when I was in college I worked at a self-service gas station. I’m probably dating myself, but this was at a time when gas stations were just converting over from full-service to self-service. Our stations went from pumping the gas for the customer, checking their oil, and washing their windows to just collecting their money and saying, “Thank you.” Now, when I say, “collecting their money,” that’s exactly what I mean. Our stations hadn’t yet caught up with the technology of the…
  • Should You Put Your Money On Apple Pay?

    Raymond Manley
    19 Sep 2014 | 6:15 am
    http://www.susansolovic.com/2014/09/should-you-put-your-money-on-apple-pay/Are we about to see a cage fight to the death, like we saw in the Blu-ray vs HD DVD battle for supremacy, or will there be peaceful coexistence as the Visa vs MasterCard saga played out may years ago? That’s the question we’re asking today as we reflect on the announcement that Apple will include a payment system with its new iPhone and iOS. The Silicon Valley giant said that it has already forged partnerships with some 22,000 retailers. However, by the time all the Apple aficionados had filed out of Flint…
  • Who Owns Your Digital Assets When You Die?

    Raymond Manley
    18 Sep 2014 | 9:00 am
    http://www.susansolovic.com/2014/09/who-owns-your-digital-assets-when-you-die/In an increasingly digital world, more and more assets are being converted from something you can touch, feel and hoard into a combination of ones and zeroes on a computer server somewhere. Where do they all go when the owner dies? A friend of mine told me recently that if he were to “kick the bucket” right now, his assets would include: An account on Paypal.com with a balance of $10,000; Approximately $2,000 in Bitcoin®; 500 copyrighted photos on Instagram®; Digital invoices to clients for about $30,000;…
  • Be Ready For The New American Household

    Raymond Manley
    18 Sep 2014 | 7:18 am
    http://www.susansolovic.com/2014/09/be-ready-for-the-new-american-household/For the first time ever, there are more single adults than married adults in the United States. That has huge implications for our society, and since small businesses are a major component of our society, this shifting demographic – one of many, by the way – should be carefully considered when mapping out future business plans. Some differences are pretty obvious. Singles are more likely to rent than own their own homes. Singles are also less likely to have children. By the way, it seems to me that married couples…
  • Get Creative: How to Reward Your Employees

    Raymond Manley
    17 Sep 2014 | 9:00 am