Small Business

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  • Small Business and Startups: Number One Leadership Skill

    crowdSPRING Blog
    Mike
    20 Oct 2014 | 5:35 am
    “Genius is the ability to put into effect what is on your mind.” – F. Scott Fitzgerald Let’s see. Strength? Nah. Productivity? Nope. Ability to instill fear? No way. The number one skill any great leader needs is the ability to communicate clearly, effectively, and quickly. Great leaders do display strength and determination, that’s for sure; great leaders do lead by example and can get piles of work done in the time it takes to write this paragraph; great leaders can also be intimidating, no doubt (if in doubt about any of these characteristics read up on General…
  • The Hoverboard Is Coming! The Hoverboard Is Coming!

    Fast Company
    Peter Wade
    21 Oct 2014 | 10:09 am
    The "Hendo Hoverboard" levitates one inch off the ground and is on Kickstarter today.One year from today, on October 21, 2015, Marty McFly and company are scheduled to arrive from the past--as seen in Back to the Future Part II. And what a disappointment it would be if our future world didn't have hoverboards for Marty to zip around on. But fear not: Hoverboards really are on the way!Read Full Story
  • Right Entrepreneurs In The Right Place Get Funded

    Small-Business
    Martin Zwilling
    20 Oct 2014 | 6:30 am
    I’m a strong believer that investors invest in people, before they invest in a business plan, or an idea. But I continue to learn that there are a host of other factors, maybe not even related to you or your business, that could keep you from getting the funding that you need. You may not have control over many of these, but it helps to know, for planning purposes, what is really happening. Obviously, a key factor is always the state of the economy and the mood of the venture capital community. The good news is that both of these are looking up these days. According to the for the First…
  • Content Marketing Tips: You’re the Expert

    Small Biz Daily
    Rieva Lesonsky
    21 Oct 2014 | 12:01 pm
    By Heather Miller A lot of buzz is swirling around the growth of “content marketing.” But what is it really? It depends on who you ask. The most agreed-upon definition of content marketing is that it’s a way for a company to communicate with customers in a manner that does not come off as a “pitch.” It can be as simple as an informative blog post on a topic or an article with a compelling point-of-view—all without any mention of a product or service per se. That being said, the content should certainly relate to your industry! And, as a small business, content marketing is really…
  • It May be a Crime to Post Your Ballot on Twitter (And Other Voting Laws)

    Small Business Trends
    Anita Campbell
    21 Oct 2014 | 4:30 pm
    Did you know that in the State of Ohio, it is a felony to post a picture of your completed ballot on a social media site like Twitter or Facebook before you mail it in?  You may think of it as innocent sharing, but according to the Columbus Dispatch, Ohio laws that predate social media make it a crime: “The law says it is a fifth-degree felony for a voter to “allow the elector’s ballot to be seen by another … with the apparent intention of letting it be known how the elector is about to vote.” Another section of law prohibits displaying a marked ballot while in the polling…
 
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    Fast Company

  • 9 Steps To Being A Better Boss

    FastCo Studios
    22 Oct 2014 | 2:02 am
    Stop reminding everyone who "the boss" is around here--but know when to fire effectively. These tips will make you a better leader.Ready to lead like a boss?Read Full Story
  • iPad Air 2 And iPad Mini 3 Review: The Best Tablets, Made Slightly Better

    Harry McCracken
    21 Oct 2014 | 6:01 pm
    Apple gives the big iPad a few worthwhile tweaks--and hardly changes the small one at all.Let's make this simple: If you already own last year's iPad Air, you probably don't want to buy an iPad Air 2. The new version's improvements, though noticeable and welcome, are too minor to make the tablet you bought less than a year ago feel obsolete.Read Full Story
  • Michigan (And General Motors) To Tesla: Stay Out Of Our State

    Chris Gayomali
    21 Oct 2014 | 1:40 pm
    The state's governor passed a bill--supported by GM--that stops Tesla from selling its own cars.On Tuesday, Michigan governor Rick Snyder signed legislation that all but stops Tesla from selling cars in the state. The legislation doesn't specifically name Tesla, but the state has now effectively shut down the methods by which Tesla sells its cars--meaning either Tesla will have to change its ways, or forgo any sales in Michigan. (A third option, a lawsuit, is always possible.)Read Full Story
  • Now You Can Book A Hotel Room Through Yelp

    Peter Wade
    21 Oct 2014 | 11:32 am
    The popular review site partners with Hipmunk, and takes a shot at the likes of Expedia and Booking.com.Yelp, the crowdsourced review site, announced a partnership Tuesday with the travel booking site Hipmunk that will let users book hotel reservations using Yelp's website and mobile apps.Read Full Story
  • The Hoverboard Is Coming! The Hoverboard Is Coming!

    Peter Wade
    21 Oct 2014 | 10:09 am
    The "Hendo Hoverboard" levitates one inch off the ground and is on Kickstarter today.One year from today, on October 21, 2015, Marty McFly and company are scheduled to arrive from the past--as seen in Back to the Future Part II. And what a disappointment it would be if our future world didn't have hoverboards for Marty to zip around on. But fear not: Hoverboards really are on the way!Read Full Story
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    VISANOW Global Immigration

  • How to Bring your Fiance to the U.S.

    Aneesah Ali
    20 Oct 2014 | 2:22 pm
      Are you wondering how to bring your fiance to the U.S. to get married? Here’s what you need to know about the K-1 fiance visa process: Before you can bring a fiance to the U.S., you need to determine if you qualify: The petitioner (person bringing the fiancé to the U.S.) must be a U.S. citizen. You and your fiance must have met in person within the last 2 years. (One of the ways that you can prove this is by providing pictures of the two of you.) You must intend to marry within 90 days of your fiancé arriving in the U.S. You must be legally free to marry. You must be able to prove…
  • Video: Green Card Overview

    Jake VanKersen
    17 Oct 2014 | 9:09 am
    If you are a U.S. employer you have the opportunity to sponsor a foreign national for permanent residence through the Green Card process. An employer can obtain a Green Card for employees or candidates in the following employment-based categories. EB-1: Individuals with extraordinary abilites EB-2: Individuals with advance degrees EB-3: Professional/Skilled workers EB-4: “Special Immigrants” EB-5: Investors The process for filing a Green Card petition will depend on the category the employee fits in. For the EB-2 and EB-3 categories you will first need to file a labor…
  • VISANOW Green Card Recruitment Services

    Molly Susman
    14 Oct 2014 | 2:44 pm
    At the risk of making an understatement, there is a lot work that goes into getting a Green Card for an employee, and as an HR manager you already have a lot on your plate. Which is why VISANOW offers our clients a Green Card recruitment service that makes it faster and easier for HR managers to get the talent their company needs. Before approving a Green Card labor certification, the U.S. Department of Labor requires an employer to actively seek to hire a U.S. citizen or lawful permanent resident. Recruitment Activities In order to demonstrate that you did your due diligence, you will need…
  • The November 2014 Visa Bulletin Has Been Released

    Jake VanKersen
    9 Oct 2014 | 3:12 pm
    The Department of State has released the November 2014 Visa Bulletin. November 2014 Visa Bulletin for Family-Based Visas The U.S. Department of State organizes Green Card petitions into categories based on the sponsor’s legal status. The categories for Green Card petitions are: F1: The unmarried sons and daughters of U.S. citizens. F2: The spouses and children of Legal Permanent Residents (LPRs or green card holders). F2A: Spouses and Children of LPRs. F2B: Unmarried Adult Children of LPRs. F3: Married sons and daughters of U.S. citizens. F4: Brothers and sisters of adult U.S.
  • How to Get an Expedited Green Card

    Aneesah Ali
    6 Oct 2014 | 3:18 pm
      Applying for a US Green Card is a long process. Sometimes, in certain situations, time in not on your side.  In some cases and although rare, you can make a request for the USCIS to expedite the processing of Form I-485 to adjust your status to a permanent resident, and thus get your Green Card in a shorter time frame. Requests to have your Green Card application expedited (i.e. Form I-485) are discretionary and subject to the approval of the United States Citizenship and Immigration Services. Criteria For Expediting a Green Card USCIS requires that one or more of the criteria below…
 
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    Small Business Labs

  • Freelance Economy Supply and Demand Growing

    Steve
    22 Oct 2014 | 1:00 am
    I attended the Staffing Industry Analysts Contingent Workforce Summit a couple of weeks ago. This show is targeted at contingent workforce managers at large companies and provides a forum to discuss best practices around the hiring and managing of contingent workers (freelancers, independent contractors, etc.). As you can see from this write up on the conference, large corporations are forecast to increase their use of contingent workers over the coming years.   It's not just the SIA forecasting this increase. Ardent Partners, a research firm focused on procurement issues, is also…
  • HBR on Freelancers and Word of Mouth

    Steve
    21 Oct 2014 | 1:00 am
    The HBR's The Freelance Economy Still Runs on Word of Mouth covers data from the MBO Partners State of Independence study showing word of mouth is the dominant way freelancers and other independent workers find work. The chart below describing this data is from the HBR article.      What is interesting is it's not just this study.  All of the studies we've done looking at this topic over the last few years shows word of mouth is not only the dominant source of work, but if anything is becoming even more important.   The chart below is from the…
  • Independent Work - Tastes Great, Less Filling

    Steve
    20 Oct 2014 | 1:00 am
    At first glance comparing independent work with a beer commercial doesn't seem to make sense.  But segmentation data from the MBO Partners 2014 State of Independence study indicates there are similarities.   Miller's "Tastes Great, Less Filling" ad series, which they used to launch the lite beer segment in 1974, is considered one of the most successful ad campaigns of all time.  The goal of these ads was to communicate the two key consumer benefits of Miller Lite.  As part of the 2014 State of Independence research we conducted a cluster…
  • 5 Interesting Thought Pieces on the Future of Work

    Steve
    16 Oct 2014 | 1:00 am
    Really interesting set of thought pieces - they call them frameworks - from Society and Data on the future of work.  The 5 papers are: Understanding Intelligent Systems unpacks the science fiction stories of robots to look at the various ways in which intelligent systems are being integrated into the workforce in both protective and problematic ways. Much of what’s at stake in this domain stems from people’s conflicting values regarding robots, drones, and other intelligent systems. Technologically Mediated Artisanal Production considers the disruptions introduced by 3D…
  • Wage Versus Education Gap

    Steve
    15 Oct 2014 | 1:00 am
    Their are two really interesting male/female gaps in the U.S.  The wage gap, where men make more money on average than women, gets a lot of attention. The education gap, where women and girls out perform men and boys at all levels of education, gets less attention. Also getting little attention is the fact that these two gaps are linked. Over time those that are better educated will be paid better. And as we've written about before, women currently comprise about 57% of all college students and it is expected this will grow to about 60% by 2019. Women also out number men in most…
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    Planning, Startups, Stories

  • The Frightening Decline of Distribution of Wealth

    Tim Berry
    16 Oct 2014 | 10:36 am
    Today is Blog Action Day, an annual tradition since 2008, and this year’s theme is inequality. It’s hashtags are #BAD2014 #Blogaction14, #Inequality, #Oct16. It’s scary to me that we don’t all take better distribution of wealth as automatically important, and self evident. I remember being a kid, in the 1950s and 1960s, when everybody I knew, everybody in the mainstream news media, and everybody anybody talked to, assumed that concentration of wealth in just a few hands was a symptom of an underdeveloped, third-world economy. We who lived in the United States, we all agreed, were…
  • Don’t Underestimate the Power of Fear

    Tim Berry
    25 Sep 2014 | 1:34 pm
    Whether you’re making a speech before thousands of people in an auditorium or just two people in the small conference room, there are professionals who proclaim confidence is key. Stay poised – be bold – win your audience with self-confidence. I’ve noticed a much different pattern with myself, though, when public speaking. It came up again just this week when I did a segment at the Ready to Launch conference in New York, sponsored by Entrepreneur.com and Canon. (That’s me on Tuesday in the image here … and my thanks to fellow-speaker Ivana Taylor of DIYMarketers…
  • Nobody is Going to Pay You For Your Ideas

    Tim Berry
    10 Sep 2014 | 7:34 am
    Yesterday somebody posted an interesting comment on the bottom of my post ‘How to Sell an Idea to a Big Company.’ Sadly, that post explains to people why they can’t sell their ideas to big companies. Most of the 70-some comments there are from people who ignore what the post says and share how great their ideas are. This one is slightly different. This commenter This person acknowledges the problem, as follows: How do I sell not an idea but my involvement in creating ideas to a reputable company? Is there a way for me to work (preferably from home) and continually provide my endless…
  • When So-called Experts Say Don’t Do a Business Plan…

    Tim Berry
    26 Aug 2014 | 2:41 pm
    … don’t be confused. What they really mean is …  Don’t do a long static formal business plan. Do a lean, just-big-enough business plan. Deal with it as a constantly-renewing latest version, with a shelf life of a few weeks at most. Don’t fill it with excess supporting information. They won’t even look at a business plan until after they’ve understood the main points from a summary memo, and — in most cases — been through the pitch and met the people. The idea that potential investors would read a business plan as a first step, from somebody they’ve never met, without…
  • Audio: Annoying Half Truths in Entrepreneurship

    Tim Berry
    18 Aug 2014 | 10:48 am
    I had a good radio-talk-show visit this morning with Jim Blasingame, Small Business Advocate, of smallbusinessadvocate.com. Time flies; I can’t believe I’ve been joining Jim on his show off and on for 16 years now. I intend to ask him whether being a guest on his show causes gray hair. Here’s my favorite segment, on “do what you love.” It’s radio audio, about seven minutes long. Find interviews with Small Business experts on the <a href=”http://www.smallbusinessadvocate.com”>Small Business…
 
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    Copyblogger

  • How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

    Jerod Morris
    21 Oct 2014 | 6:00 am
    As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews. Now it’s time to explain the final piece of the content strategy puzzle. This piece creates an emotional connection between you and your audience. It’s a component that makes your audience think: “Hey, they get me. They understand me. They know what I’m thinking and feeling.” I’m talking, of course, about empathy —…
  • Guest Posting Best Practices From Copyblogger’s Guest Post Gatekeeper

    Stefanie Flaxman
    20 Oct 2014 | 6:00 am
    Many years ago, when I began developing my personal guest posting strategy, Copyblogger sat atop my “Where I Want to Guest Post” list. Five years later, I achieved my goal. So, how did I spend the time between making my list and May 23, 2013 when my first blog post appeared on Copyblogger? Rigorously practicing my writing, of course. Although I had high hopes of guest posting for Copyblogger during the early stages of my online copy editing business, it was my rejection from Copyblogger that shaped my subsequent guest posting success. Ironically, it also led me to my current…
  • Why Copyblogger Is Killing Its Facebook Page

    Erika Napoletano
    17 Oct 2014 | 6:00 am
    Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work? That’s how Copyblogger has felt about its Facebook page for quite some time. As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience. Just over three months ago, Brian Clark reached out to me for some extra help on the page. He thought that, given the success I have with my own Facebook page, several others I’ve managed for clients over the years, and…
  • 5 Ways to Prevent Business Burnout When Your Inspiration Starts to Flicker

    Amy Harrison
    16 Oct 2014 | 6:00 am
    In a space as fast-paced as the Internet, you know there are many tasks you “should” perform to reach more people with your story. You’re well-aware of other businesses with meteoric rises to fame and companies thrown into the spotlight seemingly overnight. In order to seize opportunities, you know you have to stay ahead of the game with relentless focus. So when it comes to creating content, there is palpable pressure and stress to get everything right. If you feel a little frazzled by all of your content marketing duties, here are five ways to keep your cool and stay on…
  • Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories

    Julia Ogden
    15 Oct 2014 | 6:00 am
    Writing well-structured articles that inform, educate, and entertain is not as easy as it looks. There are billions of webpages out there that contain poorly written, unimaginative, boring content. But those aren’t the descriptions you want associated with the media you produce, right? As all content marketers who want to grow their digital media platforms know, audiences reward websites that offer special resources, whether they’re up-to-date blogs, in-depth ebooks, smart podcasts, or evergreen whitepapers. There is, of course, a definite knack to writing well, especially about a…
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    crowdSPRING Blog

  • 10 Best Practices For Email Marketing For Small Business and Startups

    Ross
    21 Oct 2014 | 6:34 am
    Marketers are seeing an alarming trend. Although 122 billion emails are sent every hour, a large and growing percentage of emails are never read. This is not surprising – most marketing emails are simply pure spam without any creative or substantive value. Even worse, really bad marketing emails can easily destroy a company’s reputation and annoy even the most loyal customers. How can you get your customers and prospects to open your email? What can you do to help ensure that your email campaigns don’t anger loyal customers? We’ve previously written about Email Design…
  • Small Business and Startups: Number One Leadership Skill

    Mike
    20 Oct 2014 | 5:35 am
    “Genius is the ability to put into effect what is on your mind.” – F. Scott Fitzgerald Let’s see. Strength? Nah. Productivity? Nope. Ability to instill fear? No way. The number one skill any great leader needs is the ability to communicate clearly, effectively, and quickly. Great leaders do display strength and determination, that’s for sure; great leaders do lead by example and can get piles of work done in the time it takes to write this paragraph; great leaders can also be intimidating, no doubt (if in doubt about any of these characteristics read up on General…
  • Twitter Link Roundup #239 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

    Mike
    17 Oct 2014 | 7:43 am
    Every day on the crowdSPRING Twitter account and on my own Twitter account, we post links to posts or videos we enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that we’ve liked and shared this past week! The image above is a from a very special luncheon. A group of second graders was treated to lunch at one of New York’s finest restaurants, Daniel. Have fun watching Jeffrey Blitz’s video for The New York Times Helpful Tips…
  • Fresh from the SPRING: anci

    Audree
    15 Oct 2014 | 8:08 am
    When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this logo project. Let us start the slow clap for anci. Check out more great work on anci’s profile page. Nicely done, anci, nicely done!   Related posts: Fresh from the SPRING: LuW Fresh from the SPRING: Ender Fresh from the SPRING: lamosca04
  • Small Business and Startups: Best Boss Ever?

    Mike
    12 Oct 2014 | 10:05 pm
    “Remember the difference between a boss and a leader; a boss says “Go!” – a leader says “Let’s go!”” – E.M. Kelly There are plenty of ways to skin a cat. This applies not only to winning arguments and basketball strategy, but to business management as well. The idea in business, as with so many things, is to set specific, well-designed goals and design strategy to achieve those goals. Same goes with managing people. As a manager, define for yourself your goals with your subordinates and devise specific strategy and tactics to achieve them.
 
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    The Franchise King®

  • Franchising Is A Scam

    The Franchise King®
    20 Oct 2014 | 12:22 pm
    That’s right. Franchising is just a big-old scam. With a capital “S.” Are you surprised to see a statement like that coming from me? The Franchise King®? What’s the deal? After all, I’m the guy who for years has been 100% focused on providing useful franchise tips, information and advice to prospective franchise owners from around the world. I want people to buy franchises! I want people to become their own bosses. I want people to not  have to work in corporate America if at all possible. I want people to be able to live their dreams. Heck, I’ve written well over 2,000…
  • The Magic Of Franchise Financing

    The Franchise King®
    15 Oct 2014 | 6:06 am
    (Guest post) Can you become rich by opening up a franchise? Possibly! However, if you’re able to open 5 or 10 successful franchise locations, you’re more likely to get rich. The good news is that a business owner that is able to successfully operate one franchise location, is likely to be able to get financing to opening additional franchise locations at very attractive interest rates and terms. One of the major benefits of opening a franchise versus starting an independent business is the ability to access capital, which can fund rapid growth.   In General Banks Don’t Like…
  • Franchise Opportunities: Opening A UPS Store

    The Franchise King®
    13 Oct 2014 | 4:58 am
    (Sponsored Post) I’ve never met anyone who hasn’t heard of The UPS Store®. It’s quite difficult to ignore a brand that has over 4400 units operating in the U.S. It’s quite the franchise. It doesn’t hurt that the UPS® brand itself, the parent company of the franchise, has been around since 1907. Fact: UPS is the world’s largest package delivery company. Using the most advanced technology, combined with access to global resources, plus an integrated network of physical, technological, and human assets, UPS provides an infrastructure that most franchisors wish they…
  • 90 7-Eleven Franchises For Sale In New York

    The Franchise King®
    12 Oct 2014 | 9:53 am
    There well over 8,000 7-Eleven locations in the U.S. and Canada: More than 6,000 are owned and operated by franchisees. 7-Eleven retail franchises are very familiar across most of the U.S. The executive team at 7-Eleven headquarters wants it to be a 100% franchised here. Can it be done? Fact: 7-Eleven stores number 53,000+in 16 countries; 87 percent of them are 7-Eleven franchises. Based on that, 90 7-eleven franchises for sale in New York…actual units being offered for sale, isn’t a number that’s out of line.   7-Eleven Accolades 7‑Eleven has has won a lot of awards…
  • How To Change The Franchise World As A Franchisee

    The Franchise King®
    8 Oct 2014 | 8:28 am
    Before I share my thoughts and ideas on how franchisees can change the franchise world, it’s important for you to understand where my Crown head is at…where I’m coming from. Let’s begin.     My Baggage It comes with me wherever I go. Your  baggage comes with you too, although you may not be aware of it. By “baggage” I mean the things I’ve experienced. In this post on How To Change The World As A Franchisee, I’m only going to talk about my franchise  baggage…the things I’ve experienced in franchise management, as a franchisee, as a franchise broker, and…
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    800 CEO Read

  • Friday Links

    Ryan Schleicher
    17 Oct 2014 | 12:31 pm
    Tweet➻ There is no shortage of reporting about startups and innovation, but the vast majority of articles focus on companies in or around the 95014 zip code. Today we look at two unlikely innovators whose path to success wound through places very far removed from typical Silicon Valley incubators (though there was Valley investment involved). First up, Frederick Hutson, who used his time spent in prison to launch a company that would ultimately serve the people with whom he had shared cells. Frederick Hutson looked like he had everything going for him: he had a clean record, built some…
  • Jack Covert Selects – The Innovators

    Michael
    13 Oct 2014 | 8:46 am
    Tweet The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson, Simon & Schuster, 560 pages, $35.00, Hardcover, October 2014, ISBN 9781476708690 In the introduction to The Innovators, Walter Isaacson briefly shares the story of the book’s completion and publication. The book has been over a decade in coming, says Isaacson, and its development was interrupted twice by focused biographies on Einstein and Steve Jobs. For the length and scope that The Innovators covers, its introduction is brief, but it shares some valuable insights into…
  • Jack Covert Selects – Leading the Life You Want

    Sally
    13 Oct 2014 | 8:19 am
    Tweet Leading the Life You Want: Skills for Integrating Work and Life by Stewart D. Friedman, Harvard Business Review Press, 256 pages, $27.00, Hardcover, October 2014, ISBN 9781422189412 In 2008, I chose Stewart Friedman’s Total Leadership as the top book in the Personal Development category of our annual business book awards, saying, “In Total Leadership, Stewart Friedman, founding director of the Wharton Leadership Program, presents a concrete methodology for building a more integrated life. His program is really a practice, requiring both action and reflection … ” In many ways,…
  • Jack Covert Selects – Uncontainable

    Ryan Schleicher
    13 Oct 2014 | 8:09 am
    Tweet Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives by Kip Tindell, Grand Central Publishing, 272 pages, $28.00, Hardcover, October 2014, ISBN 9781455526857 At a time when the largest online retailer in the world—the one that strives to be The Everything Store—is perpetually in the news for strong-arming suppliers and is facing a supreme court case resulting from, as Salon’s Elias Isquith recently put it, “the company’s longstanding habit of finding creative new ways to exploit and insult its workers,” it is refreshing to…
  • Jack Covert Selects – How Adam Smith Can Change Your Life

    dylan
    13 Oct 2014 | 7:53 am
    Tweet How Adam Smith Can Change Your Life: An Unexpected Guide to Human Nature and Happiness by Russ Roberts, Portfolio, 272 pages, $27.95, Hardcover, October 2014, ISBN 9781591846840 Many of my favorite books are about other books, whether it’s books on book collecting by Nicholas Basbanes and Milwaukee bookseller (and founder of the bookshop our company was born in) Harry W. Schwartz, Boswell’s Presumptuous Task on the writing of The Life of Samuel Johnson by Adam Sisman, The Man Who Made Lists about the creation of Roget’s Thesaurus by Joshua Kendall, or The Buried Book about the…
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    SmallBizTechnology

  • Why This Cuban Bakery Beat Dunkin Donuts With Niche Marketing

    Ramon Ray
    18 Oct 2014 | 8:34 am
    Recently I parked my car in front of a Dunkin Donuts to use their WiFi while I waited for one of my children to finish taking some tests at a local high school. I got hungry and was thinking about going into Dunkin Donuts to get something to eat. But I looked around and noticed a bakery, Domingo’s Bakery. I went inside as a I wanted a freshly made sandwich that’s similar to what I would make at home. Don’t get me wrong, I LOVE D&D chicken sandwiches, donuts and other food. However, at that time, I wanted something different. Walking into Domingo’s Bakery I was…
  • Boost Your Local Online Marketing and Help Customers Find You

    Ramon Ray
    16 Oct 2014 | 1:41 am
    With more and more consumers now turning to the internet for local searches, small businesses have more opportunities than ever to connect. With a few simple improvements to your online presence, you can make it easier for local customers to find your business easily. I recently wrote an article for Well Fargo and their Wells Fargo Works for Small Business site providing tips on how retailers can improve their local marketing efforts. Reality is, that with just a few simple changes, most retailers can vastly improve how local customers are finding them. With the holidays quickly approaching,…
  • Join Ramon and AT&T #BizCircleLive – Online Event: Social Content Is The New Way To Sell

    Ramon Ray
    15 Oct 2014 | 11:20 am
    Tired of Tweeting and having no results? Do you use great images on Facebook, but still can’t get the results you want? Join Ramon Ray on Monday, October 20th at 1pm EST for a special, online, live event, hosted by AT&T. Ramon will share his BEST STRATEGIES for using social content to EDUCATE customers and prospects. CLICK HERE TO FIND OUT THE DETAILS AND REGISTER Social Marketing is all about content which educates (or entertains) the customer (or prospect), engages them and over time causes them to buy from YOU. Social Content works and it is POWERFUL. If you are JUST starting…
  • Cyber Security Awareness Month: Staples and Norton Team Up for ‘Take the Pledge’ Campaign (#CSPledge) to Educate Small Businesses

    Ramon Ray
    10 Oct 2014 | 11:49 am
    October is Cyber Security Awareness month. To inform and educate small businesses, Staples and Norton are teaming up and have created the ‘Take the Pledge’ campaign. This month-long campaign will include educational content, twitter chats, survey reports and giveaways from Staples and Norton, including a grand prize package with a Dell Latitude 14” Laptop and Norton security software. Data breaches have become much too common. While most associate these cybercrimes with large retail organizations, that perception is actually skewed.  While large businesses get mentioned on the nightly…
  • Make Paying Invoices Easy and Get Paid Faster. Freshbooks Launches Payment Solution.

    Ramon Ray
    10 Oct 2014 | 10:00 am
    I work with many partners in the production of SmallBizTechnology.comSmall Business Summit and Smart Hustle Magazine Some send me an invoice via PayPal, some send an invoice through Freshbooks and link to Zipmark, others send me an invoice and I send them a check. What’s interesting is that those who make it EASY for me to pay them get paid first. One of my team members uses Zipmark – with about one click (and a second one to login) I can pay them directly from my bank account – nice. Freshbooks announced earlier this month that they’re now integrating a payment…
 
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    Small Business Trends

  • The Reality of Working From Home With Cats

    DashBurst
    22 Oct 2014 | 2:30 am
    Do you live with pets? And are you working from home with cats? If so, then you know exactly what it’s like to have cats like these two. The caption of this video describes how the cats Cole and Marmalade “help” their humans with their work. Taking over at the keyboard is just one example of Cole and Marmalade’s adorable antics, which they are always showing off on their YouTube page. The video’s upload page perfectly describes it: “Do you live with office supurrrvisors? Cole & Marmalade regularly check in on their humans when they’re working from home to make sure…
  • It May be a Crime to Post Your Ballot on Twitter (And Other Voting Laws)

    Anita Campbell
    21 Oct 2014 | 4:30 pm
    Did you know that in the State of Ohio, it is a felony to post a picture of your completed ballot on a social media site like Twitter or Facebook before you mail it in?  You may think of it as innocent sharing, but according to the Columbus Dispatch, Ohio laws that predate social media make it a crime: “The law says it is a fifth-degree felony for a voter to “allow the elector’s ballot to be seen by another … with the apparent intention of letting it be known how the elector is about to vote.” Another section of law prohibits displaying a marked ballot while in the polling…
  • Has the Recession Crushed SMB Owners’ Spirits for Good?

    Rieva Lesonsky
    21 Oct 2014 | 2:30 pm
    Are small business owners giving up? According to a recent poll by Wells Fargo and Gallup, even though small business owners generally report being satisfied with their businesses, fewer of them feel successful than at any other time in the past 10 years. Since this annual survey began in 2003, small business owners’ satisfaction with their businesses has generally stayed the same, hovering near the current 56 percent except for a dip during 2009-2011. But just 37 percent of entrepreneurs in the survey say they feel “extremely or very” successful. That’s down from a height of 47…
  • The Oppo Phone Camera Can’t Miss, it Swivels 260 Degrees

    Joshua Sophy
    21 Oct 2014 | 12:30 pm
    The new oppo N3 phone has a camera that can’t miss. That’s because it can swivel 260 degrees and Oppo is hoping its new N3 phablet is a real head turner. Actually, it’s more likely that the Oppo N3’s own head will turn while creating better photo opportunities for you. The company has released several images of its new plus-sized phablet. Perhaps the most interesting thing about this device is its swiveling camera. Yes, a camera that swivels. So when you want to snap a photo or record some video, all you need to do is swivel the 13-megapixel camera on the Oppo N3…
  • 10 Free Twitter Plugins for WordPress

    Matt Mansfield
    21 Oct 2014 | 10:00 am
    Whether you’re a Twitter superstar or just want to be one, Twitter plugins for WordPress can take your results to a higher level. From plugins that add “Tweet This” functionality to widgets that display your Twitter timeline, you’ll find oodles of social boosting features in the list below. Best of all, they’re free! About the only type of plugin you won’t find in this list are simple social sharing buttons. If you’re interested in those as well, head over and read our post on the top 10 social media plugins for WordPress. Important Information Before…
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    Seth Godin's Blog on marketing, tribes and respect

  • Taking the plunge

    Seth Godin
    22 Oct 2014 | 2:40 am
    Maybe that's the problem. Perhaps it's better to commit to wading instead. Ship, sure. Not the giant life-changing, risk-it-all-venture, but the small. When you do a small thing, when you finish it, polish it, put it into the world, you've made something. You've committed and you've finished. And then you can do it again, but louder. And larger. It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.
  • Biggest vs. best

    Seth Godin
    21 Oct 2014 | 2:13 am
    There's not much overlap. Regardless of how you measure 'best' (elegance, deluxeness, impact, profitability, ROI, meaningfulness, memorability), it's almost never present in the thing that is the most popular. The best restaurant, Seinfeld episode, political candidate, brand of beer, ski slope, NASDAQ stock, you name it. Compare them to the most popular. Big is a choice. So is best.        
  • "Desire is full of endless distances"

    Seth Godin
    20 Oct 2014 | 1:45 am
    Just one more level on this game, she says. Once I get to level 68, I'll be done. Just one more tweak to the car, they beg. Once we bump up the mileage, we'll be done. Just one more lotion, she asks. Once I put that on, my skin will be perfect and I'll be done. Of course, the result isn't the point. The mileage or the ranking or slightly more alabaster or ebony isn't the point. The point is the longing. Desire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek. We've expanded our desire for ever more human connection into a…
  • "Google it!"

    Seth Godin
    19 Oct 2014 | 2:56 am
    The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online. No, the job is to personally and passionately make us care enough to look up the facts for ourselves.  When you introduce a concept, or a speaker, or an opportunity, skip the reading of facts. Instead, make a passionate pitch that drives inquiry. In the audience, in your employees, in your customers... The only reason people don't look it up is that they don't care, not that they're unable. So, your job is to get them to care enough. [You can even send them…
  • Famous to the family

    Seth Godin
    18 Oct 2014 | 2:49 am
    There is famous and there is famous to the family. Cousin Aaron is famous to my family. Or, to be less literal, the family of people like us might understand that Satya the milliner or perhaps Sarma Melngailis or Peter Olotka are famous. And famous to the family is precisely the goal of just about all marketing now. You don't need to be Nike or Apple or GE. You need to be famous to the small circle of people you are hoping will admire and trust you. Your shoe store needs to be famous to the 300 shoe shoppers in your town. Your retail consulting practice needs to be famous to 100 people at ten…
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    Small Business Marketing Blog from Duct Tape Marketing

  • How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

    Guest Post
    21 Oct 2014 | 12:18 pm
    How To Avoid the 3 Most Costly Mistakes When Using Google AdWords written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Adam Lundquist– Enjoy!  photo credit: Red X via WikiMedia Commons Do you ever feel like your small business would get a better return on investment by literally lighting your money on fire than using Google AdWords? You began your AdWords campaign for your small business with high hopes and launched it, excited to fulfill orders from your new customers.
  • The Secret to Getting More Repeat Customers

    Guest Post
    20 Oct 2014 | 7:27 am
    The Secret to Getting More Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Daley– Enjoy!  So you’ve made a sale. “YES! I sold my product! Ultimate goal met!” Mmm… not quite. One of the most critical post-sale mistakes is to assume that your job is done once you make the sale. What if I told you that you can turn that one sale into repeat sales to grow your business? Turns out, what you do after the sale is just as important…
  • Weekend Favs October Nineteen

    John Jantsch
    19 Oct 2014 | 5:36 pm
    Weekend Favs October Nineteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. My friend Michael Port worked with the Duct Tape Marketing Consultant Network in Kansas City this week. Good stuff I found this week: Lukewarm…
  • 9 Ways to Connect With Your Community

    Guest Post
    15 Oct 2014 | 8:25 am
    9 Ways to Connect With Your Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Roger Connors and Tom Smith – Enjoy! photo credit: 123rf Feeling out of touch with your business community? No connection, wrangling tough relationships, regularly brokering messy disagreements? Just how does a business owner or manager get back in touch and move the needle on even the most stubborn issues? With consistent, well-practiced feedback. Feedback is a principle that, if…
  • How to Create an Effective Social Media System

    John Jantsch
    13 Oct 2014 | 5:26 am
    How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters. For more information about the Canon MAXIFY printer lineup visit here  photo credit: mkhmarketing via photopin cc Many marketers and social media experts…
 
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    Andy Sernovitz | Damn, I Wish I'd Thought of That!

  • Toying with emotions will backfire

    Andy Sernovitz
    21 Oct 2014 | 7:00 am
    Yesterday’s post about a viral video from KLM turns out to be a marketing stunt. It may backfire on them.   On the other hand, many TV commercials are fake stories.  How do you know when you’re risking upsetting people? When you toy with their emotions. If people know it’s fiction — all good. If people were tricked into feeling emotions — and later find out they were duped — they get mad. If they shared the content with their friends — and later find out they were duped — and then get embarrassed — they get really mad. Be careful. When…
  • Cute puppy + Genius word of mouth marketing from KLM

    Andy Sernovitz
    20 Oct 2014 | 7:00 am
    Do you want genuine, meaningful word of mouth?  Do something worth talking about. P.S. It’s not a viral video that matters. It’s a video of something that matters that goes viral.
  • Never underestimate the cost of negative word of mouth

    Andy Sernovitz
    17 Oct 2014 | 7:00 am
    Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word of mouth is. Corners get cut, standards get lowered, and quality slips. And as soon as customers notice and start talking, it takes 10 times the effort and resources to turn it around than it would to just do it right the first time. How a word of mouth marketer does it: One of Zappos’ core missions is to deliver “WOW” through service.
  • We need an Operations Director in Austin

    Andy Sernovitz
    16 Oct 2014 | 10:00 am
    My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago. We’re hiring an Operations Director at SocialMedia.org. It’s a fantastic place to work: interesting work, a meaningful mission, and positive culture. I’d be grateful if you could share the opening with any superstars you know who might be looking for a fulfilling job. Details here. About the job: SocialMedia.org is looking for an experienced Operations Director to lead general business…
  • Newsletter #1010: The “Booze” Issue

    Andy Sernovitz
    16 Oct 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The alcohol industry is a crowded one. You’re fighting for shelf space where people judge you by your label, it’s highly regulated, and while alcohol marketing might sound a lot more fun than whatever you’re selling, it’s really, really hard work. But that doesn’t mean they have to make a Super Bowl commercial or buy a billboard to get attention. Here are three…
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    The Get Smart Blog

  • Atlas by Facebook Changes Advertising for Business

    Bridget Ayers
    17 Oct 2014 | 3:43 pm
    Need some tips on marketing? Did you know that Facebook has the most users of any social media platform? In fact, over 74% of online adults use it monthly. Facebook has recently improved its marketing capabilities using an application called Atlas, which is designed to improve how marketers target their audience and even measure the effectiveness of the ads they use. (Information Source) See also: Visit The Facebook Atlas Page Positive Changes for Facebook 1. No cookies? No problem. Since cookies do not work on mobile devices, it’s difficult for marketers to track the interests of…
  • Powerhouse Password Protectors

    Bridget Ayers
    9 Oct 2014 | 3:01 pm
    There’s no time like the present to protect yourself from online security breaches. Whether you need to protect personal information or business files, it is important to have a manage your passwords safely. We have found 3 password managers, Dashlane, 1Password and LastPass, that may be the best fit for you. Read on to find out. 1Password For the mobile users out there, 1Password is a great tool for you. What’s nice about 1Password is that the software allows users to synchronize data locally through Wifi, iCloud and/or Dropbox. 1Password allows you to store data on your…
  • Kickstarter + creative technology to produce clean energy for Kenya

    Bridget Ayers
    5 Aug 2014 | 12:54 pm
    We’ve heard that a good band can “light up a stage” or that music is powerful. Thanks to Sudha Kheterpal, music has become a legitimate option as a source for alternative energy with the SPARK percussion shaker. About Just by enjoying a simple jam session, SPARK produces enough clean energy to power a light or charge a mobile phone for communities without electricity. Due to a rechargeable battery inside the SPARK prototype, just 12 minutes of shaking the SPARK will provide an hour of electricity for these uses. The battery also stores power, making it unnecessary to shake for 12…
  • Free App for Productivity: IFTTT

    Bridget Ayers
    31 Jul 2014 | 3:58 pm
    Imagine your grandmother’s best recipe. What if you discovered that the mouth-watering recipe you dream about is simple to make in no time flat? It’d be pretty awesome, right? IFTTT takes the idea of easy-to-make recipes and brings it to the app world. With the IFTTT app, you can put simple “recipes” together to make actions happen without even having to think about it. Though nobody cooks quite like grandma, this app will help you put together the best IFTTT recipes to help you save time and effort. See also: 6 Great Apps to Survive Any Music Festival What is IFTTT? IFTTT (“if…
  • Data Backups and Disaster Recovery

    Bridget Ayers
    25 Jul 2014 | 9:00 am
    Jason Steuernagel of Momentum Technology Group provided us with this write-up regarding backups, disaster recovery and business continuity. As an IT provider one of the most basic overriding goals for all of our clients is to NEVER LOSE DATA. This simple and basic goal is the reason we design servers with fault tolerance (minimal single points of failure), utilize IT security measures (firewalls, antivirus) and put backup system in place that maintain extra copies of the data – ideally in an automated fashion and/or with processes that are not prone to break down. File Recovery: A…
 
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    ChangeThis Newsletter

  • 121.01

    changethis@gmail.com (ChangeThis)
    25 Sep 2014 | 7:46 am
    Work As We Know It Is Dead by Jacob Morgan “The idea that ‘work sucks’ is engrained in almost every aspect of our professional lives. Employees aren't cogs, work should not be drudgery, and managers can no longer be slave-drivers. This isn’t a manifesto about following your passions or being happy, it’s a call to action to change and evolve our organizations to reflect the world they operate in.”
  • 121.02

    changethis@gmail.com (ChangeThis)
    25 Sep 2014 | 7:46 am
    The Humble Pulpit: Leadership Lessons from Pope Francis by Jeffrey A. Krames “Since Jorge Mario Bergoglio became Pope Francis in March of 2012, he has shown the world a new way to lead. Not with bluster or bravado, but with humility and humanity. He has, without a doubt, emerged as the most humble leader on the world stage. There isn’t even a close second.”
  • 121.03

    changethis@gmail.com (ChangeThis)
    25 Sep 2014 | 7:45 am
    Working Across Cultures and Knowing When to Shut Up by Erin Meyer “Today, we are all part of a global network where success requires navigating through wildly different cultural realities. Unless we know how to decode other cultures and avoid easy-to-fall-into cultural traps, we are easy prey to misunderstanding, needless conflict, and deals that fall apart.”
  • 121.04

    changethis@gmail.com (ChangeThis)
    25 Sep 2014 | 7:44 am
    Watch Your F#*k%^g Language!: Why the Analogies We Embrace Drive Success and Failure, and How to Choose Better Ones by John Pollack “Bad analogies can deceive and distort, even without ill intent by those who make them. Good analogies can reveal fresh insights, leading to breakthroughs in understanding. The challenge is telling one from the other at the very outset.”
  • 121.05

    changethis@gmail.com (ChangeThis)
    25 Sep 2014 | 7:42 am
    The Quest for True Value: An Investor’s Manifesto to Turn On, Tune In, Get High by Guy Spier “Our careers and financial security are a very serious and important part of our lives, but if we worry about them for every hour of our waking day our lives will be filled with much unnecessary misery. This was the first lesson that I learned when I sat down for lunch with Warren Buffett in 2008.”
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    Signal vs. Noise

  • iPad Spinners

    Shaun
    15 Oct 2014 | 9:35 am
    Last March the iPad team asked me to design some custom loading screen spinners for the Basecamp app. None of these have made it into the app yet, but I thought it would be fun to share some of the tests.
  • Admire someone? Write them an email, you might be surprised.

    Dan Kim
    15 Oct 2014 | 6:18 am
    Last week I attended the Digital PM Summit in Austin (Basecamp was a proud sponsor of the event!). There were a lot of great speakers, but the one I really wanted to see was Mike Monteiro. I’ve admired Mike’s work from afar for many years because it’s so honest and direct. I watched Mike’s entire talk – What Clients Don’t Know (and Why It’s Your Fault) – and enjoyed it thoroughly. It was so great, I wanted to say thanks—it’s the least I could do for something I liked so much. I looked through the crowd for a while, but was never able…
  • How Basecamp helped the Golddiggers get our act together

    Emily Wilder
    14 Oct 2014 | 7:34 am
    My relay team goes by the name “Alaska Golddiggers,” because race officials frown on us calling ourselves the more accurate “Team Shitshow.” For a group of otherwise competent women, we’ve managed to screw up a lot during our annual participation in the Klondike Trail of ’98 International Road Relay, a 10-leg, 175-kilometer race that follows the trail of the gold rush stampeders from Skagway, Alaska to Whitehorse, Yukon. Past oopsies include failing to renew passports on time, forgetting our running shoes, traveling with 11 people on an RV that sleeps 8, misestimating the correct…
  • Finding Apps: a Personal Experience

    Jamie
    13 Oct 2014 | 12:35 pm
    This morning I needed an app, but I had no idea where to start. I knew what the app should do, but did it exist? Here’s my story. The Problem We received this in the mail this morning. It’s a ticket warning issued by the City of Chicago. I know what you’re gonna say. See, we do follow the speed limit. The thing is—this was issued to my better half. And she is way more cognizant of the speed limits around the city. What probably happened was the speed limit was 35 mph then in the speed camera zone it dropped to 30 mph. The City of Chicago issues you a ticket when…
  • Extra Drawings

    Nate Otto
    10 Oct 2014 | 6:23 am
    For the last ten months at Basecamp I have been the guy that draws stuff. After making occasional contributions at 37signals over the years, they tapped me to make hand drawn images for the Basecamp marketing site that first appeared in February. Since then my drawings have crept into the app itself, into email blasts, onto banners at Pitchfork, all up in The Distance, plastered on the walls of the office, and into several employee’s avatars. We came up with a creative contract that allows me time to work on my other career as an artist while still providing substantial input at Basecamp.
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    Small Biz Survival

  • Customers are switching to small retailers

    Becky McCray
    20 Oct 2014 | 1:26 am
    Consumers are changing their shopping behavior. It’s good news for small business. Photo by Becky McCray. Last week, we talked about how big box retailers are getting smaller. Why is the big box retail sector making this expensive and difficult change to smaller stores? Because consumers have already started changing. Humorist David Sedaris summed up this consumer feeling in an interview. “I’d rather go to an actual shop — preferably a small one — than to a harshly lit superstore, or, worse still, a website,” Sedaris said. “I don’t want to buy my books and my…
  • A good catch in the Brag Basket

    Small Biz Survival
    17 Oct 2014 | 2:18 am
    Looks like a good catch of good news in the Brag Basket today! Photo (CC) by ePi.Longo on Flickr.   The Brag Basket is open! This one is for October 17-19, 2014. Bring your good news to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places How do you join in? Below this post is the comment section. Add your good news there. If you are reading this by email, just reply to the email with your good news. I’ll add it to the comments. Don’t…
  • Use Your Small-business Advantages

    Glenn Muske
    16 Oct 2014 | 8:33 am
    Holder Drug by Becky McCray via Flickr When asked if they have any advantages as a small business, many owners respond negatively. The fact is, small-business owners, especially those in rural areas and small towns, have many advantages they can use to enhance the success of their store. Knowing the audience is a huge advantage. Yet they often do not make full use of this close audience connection. Knowing the audience allows an owner to more completely understand the problems his or her client is having. It also should help develop brand advocates. They are people who, via words and actions,…
  • Why big box stores are getting smaller and what that means to small towns

    Becky McCray
    13 Oct 2014 | 12:54 am
    Big boxes are looking to smaller stores. The natural extension of this trend is to even smaller stores, like the ones in your small town. Photo by Becky McCray.   “Everything gigantic in American [retail] is about to get smaller or die.” That’s the dramatic claim by contrarian economist James Kunstler,writing about the big retail sector in Business Insider. He says big retail is on the brink of scale implosion. Kunstler points to the same trends that are affecting small towns: online shopping, global delivery, higher fuel costs plus a few other factors including tighter corporate…
  • Don’t waste your good news. Bring it to the Brag Basket.

    Small Biz Survival
    10 Oct 2014 | 6:18 am
    Yes, it’s a wastebasket, but it’s a Bicentennial wasteBASKET, so we’ll call it Brag Basket today. Photo (CC) by Sean on Flickr   The Brag Basket is open! This one is for October 10-12, 2014. Bring your good news to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places How do you join in? Below this post is the comment section. Add your good news there. If you are reading this by email, just reply to the email with your good…
 
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    Superinnovators

  • Michael Porter Takes Regional Economic Development to Task

    Bill Burnett
    13 Oct 2014 | 9:42 am
    Speaking at the University of Minnesota where on Sept 30th Harvard launched its new Cluster Mapping tool, Michael Porter talked about the focus of Regional Economic Development offices. He suggest these activities are typically low yield activities. He concludes, in this 4 minute snippet, that we need to focus on something else. Here is the graphic he used: Here is the video snippet that goes along with the slide: In the book "Advantage: Business Competition in the New Normal" it starts out saying, "What makes a company a competitive powerhouse is how well it solves a customer problem…Being…
  • Change the Thinking, or Change the Behavior?

    Bill Burnett
    15 Aug 2014 | 11:28 am
    Captain David Marquet needed to turn around the thinking on the nuclear submarine Santa Fe.  U.S. Navy photo by Christina ShawAnd he needed it done in about seven days. How do you turn around the thinking of a group of people? Captain Marquet realized they didn’t have time to let his thinking percolate down through the ranks. Instead, he recognized that all he really wanted was a change in behavior. It turns out, all you have to do is ask for the change in behavior. You have to be specific. But when you are, the behavior is observable and people can readily give you that behavior. It…
  • Carnegie Mellon's People Capability Maturity Model

    Bill Burnett
    10 Aug 2014 | 4:49 am
    In looking for processes to enable company leaders to transform their organizations into highly innovative enterprises, I came across the Carnegie Mellon People Capability Maturity Model.The model is predicated on the idea that you climb up the capability curve by adding management and workforce capabilities with each of five levels. "When the goals of all process areas at a maturity level and lower levels have been satisfied, the organization will have achieved the maturity level.1   It is a stair step approach of adding on to the tools implemented on a lower step.The model…
  • Business Bromides

    Bill Burnett
    19 May 2014 | 1:41 pm
    Business Bromides are trite, clichéd sayings which aren’t very helpful or specific, and managers tend to say them over and over again. The word bromide comes from the chemical compound historically used as a sedative, a medicine that dulls your senses.  When we use such expressions in business, we seduce ourselves and others to set less audacious goals and take less bold action.We know from psychology that if you say something often enough “Saddam Hussain has weapons of mass destruction!” you start to believe it’s true.  This is especially true if it’s something you’d…
  • The Focused Leader

    Bill Burnett
    19 Jan 2014 | 9:41 pm
    In the table of contents for the December 2013 Harvard Business Review is the following teaser: "The Focussed Leader.  Great leaders have learned to focus their attention in three ways: on themselves, on others, and on the wider world." Isn't that pretty much everything!  So, great leaders have learned to focus on everything?  I am confused by the word 'focus' in this context.  What is it supposed to mean?  Having read the article I still unclear as to why the word 'focus' is used.This is a Daniel Goldman article.  He is one of the chief proponents of the…
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    Marketing Practice

  • Marketing Funda : The cost of Hype

    Harish B
    14 Oct 2014 | 4:57 am
    October 6 ,2014 could have been a historical day for Flipkart but in reality, that day proved to be more of a PR nightmare than a marketing success. It may be true that on that day, the company would have emptied its inventory of many products but at the cost of a lot of goodwill .The huge hype created by Flipkart and the subsequent backlash forces us to refresh some basics in managing expectations. One of the classic theories related to expectation and subsequent satisfaction is Expectation-Confirmation Theory ( ECT) . The theory is no rocket science . It simply states that during the…
  • Brand Update : Wagon R Teaches How to Manage Product Lifecycle

    Harish B
    5 Oct 2014 | 7:50 am
    The festive season of 2014 saw the launch of  limited edition Wagon R Krest. Wagon R which was launched in 1999 is still the 4th largest selling car brand in India. The product is a classic example of how consistent performance + value-for-money positioning will achieve long-lasting success in Indian market. Wagon R has become a success because it is one of  the most practical car in the Indian roads. Be it space, comfort or reliability, Wagon R has delivered consistently over the last 15 years.On the product front, Maruti has been very smart in ensuring that the product…
  • Schmitten Chocolate : Love to Love it

    Harish B
    29 Sep 2014 | 11:14 am
    Brand : SchmittenCompany : Rajhans GroupBrand Analysis Count : # 550The Rs 4500 chocolate market has a new player- Schmitten. Schmitten is a Swiss chocolate made in India ! or to be fair, this chocolate is positioned as a Swiss chocolate. The new brand comes from Rajhans group which is a Rs 3500 crore real-estate developer. The new brand- Schmitten is positioned as a premium brand competing with the like of Cadbury Silk and Temptation. Schmitten is the mother brand which is being launched as a moulded chocolate like Dairy Milk. Schmitten also has another product - Hoppits which is a…
  • Brand Update : Xcent ropes in Shah Rukh Khan

    Harish B
    20 Sep 2014 | 9:52 am
    Xcent launched by Hyundai in the sub-meter category has been well received by the customer. According to newsreport, the brand has sold around 35000 units since its launch. To boost the existing success,the brand now has decided to leverage its prized asset- the brand ambassador- Shah Rukh Khan.  SRK has been the brand ambassador of Hyundai for the last 16 years. According to NDTV, this 16 years association is a record for any brand-celebrity in India. From the launch of Santro to the i10, SRK has been the integral part of the brand campaign for Hyundai. But more than the brand…
  • Zorrik 88 : Why this great product is not promoted?

    Harish B
    13 Sep 2014 | 11:42 pm
    Brand : Zorrik 88Company : PidiliteBrand analysis count : #549There are some very useful products in the market which has great usefulness  and potential but seldom promoted by the brand owners. Zorrik 88 is one such product from Pidilite. I have neither heard of this brand before nor remember seeing any ad. I came across this brand when suggested by a hardware store.I faced a nagging problem of a rusty and squeaky garage gate. Come rainy season,the gate become rusty and the wheels stuck. Putting lubricating oils seldom gave relief.Then one hardware store suggested Zorrik 88. The pack of…
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    Mobile Marketing Watch

  • Digital Newspaper Audience Has Moved to Mobile

    J. Barton
    21 Oct 2014 | 7:00 am
    Looking for breaking news? You’re most likely to be doing it mobile. That’s in line with a recent study by the Newspaper Association of America (NAA). Conducted by comScore, the study showed that 80 percent of U.S. adult internet users accessed digital news content. When it comes to unique visitors, the digital newspaper audience came in at 164 million this past August—an 18 percent YOY increase. Mobile devices are driving the growth. The percentage of mobile-only digital newspaper readers more than doubled between August 2013 and August 2014, while the portion of unique…
  • Opinion: Big Data’s Big Mistake

    Michael Essany
    21 Oct 2014 | 6:45 am
    The following is a guest contributed post to MMW from Malcolm Stewart, CEO of YouEye. In the early and middle decades of the 20th century, instinct and an understanding of human nature drove marketing and advertising. Consider “Mad Men” – the TV drama about a prestigious 1960s New York ad agency. No real boundaries existed between advertising and marketing, and creativity directed the process. Quantitative data simply did not exist back then in the way it does today, and that left advertisers/marketers with the tool of qualitative research – speaking to the target market directly.
  • Apple Earnings Obliterate Projections

    ChristaH
    21 Oct 2014 | 6:30 am
    On Monday afternoon, Apple reported record September earnings for its Q4 of 2014. Largely obliterating analyst projections, Apple was firing on all cylinders last quarter — except when it came to its iPad. Nonetheless, despite selling nearly one million fewer iPads in the same quarter one year ago (12.3 million sold in Q4 of 2014 vs. 13.1 million sold in Q4 of 2013), Apple is optimistic that its recently refreshed iPads will help accelerate its tablet sales in the months ahead. The big star of Apple’s earnings report was, not surprisingly, the iPhone. Apple sold 39.3 million…
  • AMEX and McDonald’s Partner in App-Based Rewards Payment Option

    Michael Essany
    21 Oct 2014 | 6:15 am
    If you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant. AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live. In…
  • Infographic: Mobile’s Role in the Retail Revolution

    ChristaH
    21 Oct 2014 | 6:00 am
    A new infographic from the team at Spotzot was shared this week with MMW. The visual in question addresses what it will take to bridge the gap between ecommerce/mcommerce and in-store shopping. This holiday shopping season, the data shows, represents a major opportunity for online shopping. So if smartphones aren’t yet your marketing BFFs, the visual shared below might help change your mind and that reality.
 
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    Branding Strategy Insider

  • Designing A Likeable Brand

    Mark Di Somma
    21 Oct 2014 | 12:10 am
    The flipside of a marketplace where brands encourage people to buy for emotive reasons is that brands also need to counter consumers’ personal reasons not to buy. Some of these reasons may be legacy. Some may seem to be convenient self-interest. Others may look like they’re based on ignorance, bias, selfishness. They probably don’t make sense to you. That’s important because…actually, it’s not. It’s not important at all. The problem that matters is not your opinion of why your buyer won’t buy – it’s the fact that they have this opinion, that it’s rational to them and…
  • Inaction Strategy: Greatest Threat To Brands

    Mark Di Somma
    20 Oct 2014 | 12:10 am
    “I never worry about action, but only inaction.” ~ Winston Churchill There’s a simple, human reason why behaviors happen time and time again. We are creatures of habit and familiarity. It is much more comforting to keep hammering away at what we know than it is to stop, reappraise the problem and completely redesign the playbook. Relentless speed and ubiquitous impatience have spawned an approach to strategy based on “not enough time”. The underpinning philosophy is that there are either not enough minutes in the day to do the thinking, or even if these can be found, the…
  • 4 Monumental Shifts In Brand Culture

    Mark Di Somma
    17 Oct 2014 | 12:10 am
    The context for cultures is changing. In four vital ways. Firstly – the relationship between customers and companies is shifting as social media dissolves the traditional divide between the parties. Specifically social has shifted the goalposts in terms of familiarity. Facebook, Google and Twitter have brought consumers closer to brands than ever before. And as people shift their relationships with brands, the processes that link customers with brands and their cultures are also changing. Those relationships are becoming much more interactive and increasingly they’re taking place in real…
  • Brands Require A Higher Purpose

    Chris Wren
    16 Oct 2014 | 12:10 am
    It’s not what you sell. It’s what you stand for. Beyond being simple, clear and inspirational, enlightened brands should seek an elevatedpurpose and articulate a point of view which stands for something. It’s not about just being, it’s about meaning. Articulating brand purpose goes beyond creating a set of inspiring words, but also contributes both internally and externally to long-term vitality, richness and success. Higher purpose branding goes beyond the functional benefits provided to consumers, extending to include emotional and social benefits. At work here is a trend…
  • Brand Signal Or Brand Noise? 8 Indicators

    Mark Di Somma
    15 Oct 2014 | 12:10 am
    In economics, signalling focuses on the ability of one party to effectively convey information about itself to another party. That was relatively easy pre-Internet. Brands simply pushed claims into the marketplace through a range of set-play media actions and waited for consumers to react. The ability of a signal to reach an audience rested almost entirely on the message itself and the media budget. As we move now from a world in which asymmetric information has prevailed to one in which perfect information, or at least more transparent information, is closer to the norm, marketers are…
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    IttyBiz

  • 4 Ways To Clean Up Your Email List

    Naomi Dunford
    15 Oct 2014 | 10:33 pm
    This post is by request from Beth. If you’d like to ask a question or suggest a topic of your own, you can do so at the Request Line. List bloat! The bane of online marketers everywhere! (Or so it’s said.) For the uninitiated, we’re talking about inactive subscribers on your email list. These may be truly inactive subscribers (abandoned email accounts or people who filter out your email) or de facto inactive people who tend to never open – or respond to – your emails. These inactive individuals create what’s called “list bloat” (well, at least that’s what we call it), and…
  • Should You Have A Signature Service?

    Naomi Dunford
    7 Oct 2014 | 6:00 pm
    It is generally accepted as lore that if you want to be a Very Important Coach Indeed – or, in fact, be able to purchase Christmas gifts for your loved ones – you must have a Signature Service. A signature service, also known as “Off The Shelf”, “5 Step Program”, and a few other things that enterprising gurus have trademarked – basically means factory coaching. The client comes in one end, goes through a prefabricated set of steps in a pre-assigned set of time and hocus pocus alakazam, comes out fixed, whole, and ready to refer rich friends to you. So. Is a signature service…
  • Do I Really Need to Pick a Niche?

    Naomi Dunford
    6 Oct 2014 | 6:00 pm
    The word on the street is (and kind of always has been) that you MUST pick a niche or your business will fall into obscurity, and you will end up in the streets panhandling next to all the other poor saps who didn’t pick their niche. (And all the while you’ll be begging for scraps, because one of your fellow panhandlers “niched down” his location to in front of the bus stop, thereby taking your best prospects before they even got to you. Oh, the humanity.) This is a particularly frequent piece of advices for coaches. And it should be, because many coaches articulate their target…
  • How Big Does My List Need To Be?

    Naomi Dunford
    5 Oct 2014 | 10:00 pm
    While we’re getting the new coaches’ class ready to open up this week, we have another question for all you coaches out there. (Actually, this applies to everyone, so whether a coach or not, keep reading anyway.) So! You have a list, are getting a list started, or sitting around thinking “Eeek! I really need to get a list going. And the thing you’re particularly wondering about is how many people you need to get on this list so you can make the money already. The answer to that question is pretty simple, but it’s going to sound a little complicated. Let’s start from the…
  • Which Coaching Model Makes More Money?

    Naomi Dunford
    2 Oct 2014 | 4:48 pm
    As we get closer to the release of our upcoming just-for-coaches class, we have more questions in the proverbial mailbag to answer. (The two previous questions are here and here.) Today’s question is the ever-common, “What will make me the most money as a coach?” question. Mmm, money. There are more than a few different business models out there for coaches, but it’s probably safe to say that they can be boiled down to four different ways of making money. First, there’s the Big Group model. In the Big Group Model, you’re looking to get as many butts in the seats as possible. Live…
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    All You Need Is A Good Idea!

  • Clichés can work just fine

    Jay H. Heyman
    20 Oct 2014 | 7:05 am
    We all attempt to avoid clichés when we’re writing. Old, tired phrases and idioms lead to ideas going unnoticed; the thought is so familiar it is glossed over, its content ignored. Ahh, but those wonderful exceptions. If you can take a well-known phrase, and rely on its very familiarity to more quickly make your point, then it can work very well. Years (decades) ago, I used this technique for a campaign for General Mills’ Total breakfast cereal. There was an expression going around at that time, “Today is the first day of your life.” To which I just added, “Start it right with…
  • Is your coffee good cup after cup?

    Jay H. Heyman
    16 Oct 2014 | 7:34 am
    Some coffees are good to the last drop. Some are heavenly. Some are the best part of waking up. And you probably can name the brands behind each campaign. But I defy you to identify the coffee brand that is paying for this ad. It probably cost a lot of beans (pun intended), but it’s as bland as decaf. Now we know how difficult it is to own a look, or a logo, or a tag line. But most coffees already have their own identity. So when your only text is as dull as “Say good morning to a good day with a coffee that’s good cup after cup,” well, someone is not really trying very hard. And I…
  • Why do we celebrate Columbus day?

    Jay H. Heyman
    13 Oct 2014 | 7:36 am
    (Photo credit: Wikipedia) Today is Columbus day, when we celebrate a man “discovering” an island—The Bahamas—already populated with tons of people, while seeking and avowing he had indeed found a shortcut to India. This very funny clip explains it all. HBO does not allow it to be embedded, but it is well worth viewing.And HBO would prefer I mentioned, ALL RIGHTS BELONG TO HBO. ALL CREDITS TO "LAST WEEK TONIGHT" SHOW. Enjoy. Related articles Chicago's Columbus Day Parade 2014
  • Jerry Seinfeld is not being funny.

    Jay H. Heyman
    9 Oct 2014 | 6:50 pm
    Cover of Jerry Seinfeld My entire working career has been in advertising, from my early days in the mailroom (yep, that’s really how you once started), to opening my own agency. I have always enjoyed the creativity, been good at it, and never knowingly made someone—subliminally or otherwise—buy something they didn’t want. And now that I have told you more than you might ever want to know, let me add that I have never seen a full episode of Seinfeld, though I do enjoy Comedians in Cars Getting Coffee. But when Jerry Seinfeld receives an advertising award, and states in his acceptance…
  • Cowards die many times before their death.

    Jay H. Heyman
    6 Oct 2014 | 7:33 am
    Cover of Jeff Goldblum “Say yes to risk.” That’s a quote from a Stuart Elliott ad column in the New York Times, talking about a panel, “Fearless,” that took place during Advertising Week. As Dana Anderson, co-moderator of the panel said, “Being fearless is the only answer right now. If you play it right up the middle, you really don’t accomplish much.” As the article states, ad agencies are being advised that  “to produce campaigns that will more effectively resonate with contemporary consumers, they must risk failing and risk alienating their target audiences.” I have…
 
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    Bplans Blog

  • 10 Business Books Every Savvy Entrepreneur Should Read [+ GIVEAWAY]

    Candice Landau
    21 Oct 2014 | 4:21 pm
    Below we’ve compiled a list of books that you’ll find particularly helpful if you’re starting a business. That said, even if you’re already in business or not planning to get into business anytime soon, these are all excellent reads that will teach you how to do things better, faster and more efficiently, and they’ve all... The post 10 Business Books Every Savvy Entrepreneur Should Read [+ GIVEAWAY] appeared first on Bplans Blog. [Click the title above to read more and comment]
  • Ask an Entrepreneur: Can I Really Start a Business in 30 Days?

    Angelique O'Rourke
    21 Oct 2014 | 7:30 am
    Are you looking for advice on getting your business up and running quickly? Scroll down for expert tips. If you like them, share this on Twitter with the hashtag #30DayChallenge. Got a question for one of the entrepreneurs mentioned below? Skip ahead and leave it in the comments. Do you have questions about starting a... The post Ask an Entrepreneur: Can I Really Start a Business in 30 Days? appeared first on Bplans Blog. [Click the title above to read more and comment]
  • How to Start a Business in a Month – #30DayChallenge

    Candice Landau
    21 Oct 2014 | 4:01 am
    To my mind, it’s fear of the unknown that holds most of us back and not the thought of whether we’re competent enough or intelligent enough or whatever else we feel is needed to run a business. Learning to run a business will happen over time and with practice. The post How to Start a Business in a Month – #30DayChallenge appeared first on Bplans Blog. [Click the title above to read more and comment]
  • 30 Compelling Reasons to Start a Business

    Lisa Furgison
    20 Oct 2014 | 11:13 am
    Are you toying with an idea for a business? A lot of people think about starting a business, but for whatever reason the idea never becomes a reality. If you’re an entrepreneur who is on the fence about starting a business, we have the encouragement you need to take the first step. We asked 30... The post 30 Compelling Reasons to Start a Business appeared first on Bplans Blog. [Click the title above to read more and comment]
  • Want to Grow? Know Your Numbers. Track Your Metrics.

    Candice Landau
    17 Oct 2014 | 5:30 am
    The content of this article is based upon an interview conducted on October 2014 with Sabrina Parsons, CEO of Palo Alto Software. For many small business owners—especially those who have turned a passion or hobby into a business—tracking metrics and numbers is a chore. If you’re not an accountant and you don’t have a background in... The post Want to Grow? Know Your Numbers. Track Your Metrics. appeared first on Bplans Blog. [Click the title above to read more and comment]
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    SiliconBeat

  • Great Scott! A Los Gatos company built a hoverboard

    Donovan Farnham
    21 Oct 2014 | 3:39 pm
    It’s official, we’re in the future – sort of. Hendo Hover, a Los-Gatos based company, has launched a Kickstarter to fund the world’s first production hoverboard. A hoverboard being the holy grail of...
  • Michigan governor signs anti-Tesla bill

    Dana Hull
    21 Oct 2014 | 11:30 am
    Michigan Governor Rick Snyder signed the “Anti-Tesla” bill into law Tuesday, making one of the nation’s most restrictive laws governing direct auto sales even stricter. Tesla has...
  • 23andMe joins MyHeritage to trace your family tree using DNA

    Heather Somerville
    21 Oct 2014 | 10:48 am
    23andMe, the biotech company company that sells personal DNA kits consumers can use at home, has joined forces with the Israel-based ancestry research company MyHeritage to enable people to discover...
  • Apple, GT near settlement over secrecy

    Julia Love
    21 Oct 2014 | 10:47 am
    Apple and newly bankrupt GT Advanced Technologies are nearing an agreement over how much of the Silicon Valley titan’s confidential information will be dragged into the light. In court papers...
  • Monica Lewinsky, the Internet’s ‘Patient Zero,’ takes on cyberbullying

    Michelle Quinn
    21 Oct 2014 | 10:21 am
    Monica Lewinsky has found a cause to fight for, as she puts it, “to give purpose” to the last 16 years of her life: Cyberbullying. In a rare public speech this week, Lewinsky linked her...
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    BizSugar / Published News

  • The top 15 marketing mistakes I’ve made (part 4 of 5)

    ScottDudley
    21 Oct 2014 | 8:08 pm
    So, we're nearly there. On the home stretch now. But I had someone ask me why there was only 3 points made yesterday. Just so everybody is aware, I'm listing 3 "crucial marketing mistakes I've made" each day of this week... which is a total of 15. (3 x 5 =15 agreed?)17 Vote(s)
  • Sorry But Your New Is Not That New

    SellBetter
    21 Oct 2014 | 8:08 pm
    Everything new is old again, seriously, no one has sold that way since last year, it's time to change, or you may the next new.17 Vote(s)
  • A Quick and Dirty Guide to Google\'s Ranking Factors

    LisaBM
    21 Oct 2014 | 6:14 pm
    There are over 200 ranking factors, including a whole host of variables. We break down the ones we think are the most important.17 Vote(s)
  • The Art of Goal Setting: How To Set Goals The Right Way

    highperformance
    21 Oct 2014 | 4:56 pm
    Goals give a direction, a purpose, to everything that you do. Without them you are just aimlessly jumping from task to task and that can only lead to overwhelm, dissatisfaction and lack of success. However, simply setting goals is not enough! You need to set the RIGHT goals for yourself. 16 Vote(s)
  • 3 steps for effective social media marketing strategy

    tathan
    21 Oct 2014 | 4:27 pm
    I have remembered my first training class for swimming it was really amazing and thrilling experience for me. I have to jump in the pool for the first time with no idea what to do. My friends were swimming well as they all knew the techniques and day to day practices that go with swimming. I saw re16 Vote(s)
 
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    Jacoline Loewen

  • Selling the family business: legacy or leftovers?

    29 Sep 2014 | 12:15 pm
    Family business owners who are considering selling are often discouraged by the question, ‘what will I do now?’ according to Dr. Tom Deans, former business owner and author of "Every Family’s Business." In an interview, Deans said that owners’ identities often get so wrapped up in the business that they find it difficult to imagine life after the company is sold.To overcome this barrier, it’s important to frame the question more personally. He recommends asking ‘who will I be?’ The answer can then form the vision for the family legacy and provide a critical piece of the puzzle.
  • Lessons in finances by FIFA World Cup Soccer 2014

    17 Jul 2014 | 3:48 am
    World Cup soccer has lessons that can be applied to how we choose to live our lives. The National Post has a great article on the topic:When Robin Van Persie jumped into the air and headed in the goal against Spain, the crowd went wild. Van Persie earned his reputation as The Flying Dutchman and one of the world's best players. But those astonishing plays are the exception, not the rule; teams can’t rely on them to win games. At the end of the day, good defensive soccer moves are equally important as jaw-dropping goals, although they’re often given less attention. If you want to win,…
  • 5 Ways investing is the same as running a business

    8 Jun 2014 | 6:24 am
    Many of my baby boomer clients wonder whether they should keep their wealth in their businesses, or sell and invest the proceeds elsewhere. While they understand the need to diversify, they find investing in other markets less appealing since they don’t have the experience and perceive it to be a greater risk.Working with business owners, my challenge is just as much about helping them invest money as it is helping them change their perception of themselves. You see, many of my clients view themselves as business owners when they should be thinking of themselves as family wealth managers.
  • River Cree with Crosbie issues the first cross-border bond from a Canadian First Nation

    28 Jan 2014 | 6:53 am
    There has been a complete make over of the Thomson Reuter PE Hub website and the editor, Kirk Falconer, is scooping up stories on a usually closed industry of private equity. Here is his latest story on the innovative deal done by Crosbie with one of the leading First Nations casino enterprises:River Cree Enterprises said it has issued the first cross-border bond from a Canadian First Nation-owned entity, tapping a group of Canadian and U.S. institutional investors. The bond issue, estimated by The Globe and Mailat $200 million, has helped facilitate the Enoch Cree Nation‘s…
  • Cover-FX discovers that Private Equity does take your business to the next level

    7 Jan 2014 | 1:38 pm
    The Globe and Mail has a story of value to entrepreneurs and business owners thinking about growing their company, but choking from lack of capital.Deals with Canadian firms are being closed by large and sophisticated investors that, at first glance, seem to fall well below the revenue threshold usually required for a chat over lunch – never mind an acquisition.Private equity and strategic buyers are dipping their nets into shallower waters and scooping up small companies. U.S. investors, in particular, are not waiting for businesses to grow organically because they recognize there’s a…
 
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    Small Biz Daily

  • Your Customers Are Mobile. Are You?

    Rieva Lesonsky
    22 Oct 2014 | 3:00 am
    Mobile use is becoming increasingly prevalent for small businesses, as 80 percent of SurePayroll customers with 1-10 employees said they are leveraging mobile technology in their work. As many as one in three small business owners spend 30 percent of their time working on a mobile device, according to a recent survey. One in 10 use their mobile device 50 percent of the time, and on the opposite side of the spectrum, 16 percent don’t do any work on a tablet or smartphone.   The post Your Customers Are Mobile. Are You? appeared first on Small Biz Daily.
  • Content Marketing Tips: You’re the Expert

    Rieva Lesonsky
    21 Oct 2014 | 12:01 pm
    By Heather Miller A lot of buzz is swirling around the growth of “content marketing.” But what is it really? It depends on who you ask. The most agreed-upon definition of content marketing is that it’s a way for a company to communicate with customers in a manner that does not come off as a “pitch.” It can be as simple as an informative blog post on a topic or an article with a compelling point-of-view—all without any mention of a product or service per se. That being said, the content should certainly relate to your industry! And, as a small business, content marketing is really…
  • The Pros and Cons of Friends and Family Financing

    Rieva Lesonsky
    21 Oct 2014 | 3:00 am
    By Rieva Lesonsky The types of business success stories that make news typically involve hot young startup entrepreneurs landing millions of dollars in venture capital. That’s why it may come as a surprise to you to learn that the average startup entrepreneur finances his or her business using personal savings or money from friends and family members. What are the pros and cons of financing from friends and family? Here are some pluses and minuses to consider. Pros of friends and family financing: They trust you. No one believes in you like your friends and family do. Assuming you have a…
  • Jump Start Your Career as an Entrepreneur

    Rieva Lesonsky
    20 Oct 2014 | 12:01 pm
    Entrepreneurship has always been the backbone of American business, and that spirit continues to thrive among recent college graduates. However, the journey from innovative idea to successful business presents challenges of which aspiring entrepreneurs may not be aware. To successfully navigate this complex business landscape, there are several best practices and tips for seamlessly turning entrepreneurial dreams into reality. The post Jump Start Your Career as an Entrepreneur appeared first on Small Biz Daily.
  • All the Single Ladies…and Gentlemen

    Rieva Lesonsky
    20 Oct 2014 | 3:00 am
    By Rieva Lesonsky Steve King at Small Business Labs (part of Emergent Research) recently called my attention to a new demographictrend: “For the first time since the government started keeping these stats, more than half of adult Americans (about 125 million) are single.” Bloomberg Businessweek says there are economic implications to the story as well, since singles (especially younger ones) are more likely to rent than own their homes and in general either don’t yet have kids, or the ones they have are now adults. A report from Pew Research says the share of U.S. adults “who…
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    Lip-Sticking

  • Your Power is in Your Voice #womenofpower

    Yvonne
    4 Oct 2014 | 6:50 am
    by Yvonne DiVita "It's great reconnecting," she said. Her voice boomed through the phone with a power that penetrated my entire body. It dominated her presence. I could see her speaking to me, through the miles between us, the phone line, the very air separating us. "I agree," I said, without anywhere near as much impact, I am sure. We talked business. We talked personal lives. We laughed. We shared a few stories. We took the frayed edges of our lost connection and began to repair them. The color of our lives improved. We went from gray to red... and variations between.  I find it…
  • Conversation with A Friend #friendshipendures

    Yvonne
    3 Oct 2014 | 10:57 am
    Dr Lorie Huston and Yvonne at WIPIN by Yvonne DiVita   #friendshipendures “This is an amazing event,” she said as we met in the narrow hall of the exhibit area for BlogPaws Denver, 2010. Her blue eyes sparkled like a sunny afternoon in June. I have to admit, I was pleased with all the praise coming our way. The event was the second BlogPaws, here in Denver, back in our launch year. I remember the conversation so well because having someone of the stature of Dr. Lorie Huston compliment you is not something you forget. “Thank you,” I said. We shook hands. We talked a bit more about why…
  • Blogging is So 1999!

    Yvonne
    30 Sep 2014 | 12:43 pm
    by Yvonne DiVita It may only be October but the New Year is looming. Somehow, once we hit September, the days and weeks pass by in a blur and before you know it, Jolly Old St Nick is arriving, with the celebratory night called New Year's Eve, hard on his heels. I wonder how St. Nick celebrates - does he just crash and heave a big sigh, and wait for his wife to bring him a beer? #thingsthatmakeyougohmmmm Over the last two years, as I've worked more intimately in blogging and programs with brands, over at BlogPaws, my emerging and strong community of pet people who blog or tweet or just connect…
  • #Sunisforshining Don't Let the Sun Catch You Crying

    Yvonne
    26 Sep 2014 | 10:31 am
    by Yvonne DiVita "You're just so hard to work with!" Harsh words to hear. Especially given the fact that I'm not hard to work with. Yes, I am proud and confident and I can be domineering. But, I also listen well and 99% of the time try to see things from the other person's viewpoint. The incident causing this statement arose from an event that had happened several weeks prior. The person making the statement had worked with a competitor, a big competitor, to devise some online content that she now wanted ME to share.  I was surprised. I was confused. I was ... slowly, a bit angry. "I'm here,…
  • Can We Trust Women Empowerment Ads?

    Yvonne
    22 Sep 2014 | 7:45 am
    Guest post by Katie Parsons By now you’ve probably seen the viral “Like a Girl” video ad from Always that features men and women from different age groups performing physical actions like running or throwing a ball like (you guessed it) a girl. The ad, directed by women’s rights documentary maker Lauren Greenberg, has been hailed as an empowering one for both genders by proving that perceptions of what women can and cannot do are vastly man-made. The ad joins a growing list of them that highlight strong, powerful women who are comfortable in their own skin, including those from brands…
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    Content Marketing Institute

  • Go Agile: Adapt 12 Principles to Content Marketing

    Jeff Freund
    22 Oct 2014 | 3:00 am
    Let’s start with some introductions. Content Marketing, meet Software Development, whose job is to continually deliver high-quality, functional software. And Software Development, meet Content Marketing, whose job is to continually deliver high-quality content that has an impact. You have some big things in common. One of the most helpful shared topics is how to run “The Factory.” For content marketers, it’s the Content Factory, and for developers, it is the Product Factory. Incredible time has been devoted to increasing the throughput and quality of content or software development.
  • How to Create Cross-Functional Team Synergy for Content Marketing

    Anthony Gaenzle
    21 Oct 2014 | 3:00 am
    Recently, I wrote an article about the importance of building relationships for content marketing success. In that article, I focused mainly on relationships outside of your company, but the same logic applies to team members across different departments within your own offices. Collaborating effectively across departments is a critical component of any company’s content marketing strategy. If you don’t have a cohesive effort that crosses departmental boundaries, you risk running into a number of problems. Developing cross-functional teams is a highly effective method of…
  • 5 Videos Your Business Can’t Live Without

    Kristen Lunman
    20 Oct 2014 | 3:00 am
    Video consumed 66 percent of consumer internet traffic in 2013 and it is expected to be 79 percent of traffic by 2018, according to the Cisco Visual Network Indexing Network. How often do your videos show up in that traffic? Here are five powerful types of videos that should be on your company’s radar. 1. Brand Create and master the brand video. It should clearly communicate your brand as it is relevant to your stakeholder and inform your audience as to why you exist. It’s about what really makes your company tick. Don’t tell your audience everything about yourselves or your product.
  • How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

    Brad Young
    19 Oct 2014 | 3:00 am
    Visualize your brand’s ideal customer – not the numbers but the real person. Now think of how she interacts with your product. Where does it meet her in the real world? What needs does it answer? Does it make her smile or make her smarter? You want to know enough about the people in your target market to clearly answer these kinds of questions about your relationship with them, and for content marketers, to create successful content mapping. Bank of America Merrill Lynch understands that a customer’s relationship is the fundamental core of its content marketing. The company’s key…
  • This Week in Content Marketing: PR Pushes and Pulls to Define Its Role

    Joe Pulizzi
    18 Oct 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this episode, Robert and I weigh in on Story Worldwide’s recent acquisition by Next Fifteen, and question whether Omnicom’s recommendation on shifting a big percentage of TV ad budgets to online video is a smart one. We also reflect on the meteoric growth of branded content at Huffington Post, and take issue with one PR practitioner’s rant about the death of traditional journalism. Our own rants cover the controversy surrounding an article on the role of journalists in brand…
 
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    Jill Konrath's Fresh Sales Strategies

  • I Hate LinkedIn Profiles Like This ...

    13 Oct 2014 | 3:30 am
    Every time I do a Sales Acceleration workshop with a new client, I go to LinkedIn to check out the profiles of people who will be attending. Invariably, I see Summary sections that read like this:  Big Deal's innovative solutions are blah, blah, blah. Our extensive client list includes these marquis organizations. We specialize in all this stuff.  Quota-busting sales professional with 15 years experience in technology sales. Doggedly persistent, tough negotiator and fearless competitor.  Yes, that's a bit of hyperbole. But I think you get what I mean. And, my guess is that 85%…
  • One Mind-Boggling Sales Statistic

    9 Oct 2014 | 6:30 am
    Two weeks ago I spoke at LinkedIn's SalesConnect Conference in San Francisco. Over 500 sales leaders came to learn more about leveraging LinkedIn to drive revenue. Mike Derezin, VP of Sales at LinkedIn, shared one statistic that was mind-boggling: Sales professionals who use social selling are 51% more likely to exceed their quota. Got your attention yet? I sure hope so. At this point, you're probably asking, "So what exactly is this 'social selling' thing?" According to LinkedIn, the primary components are in the graph below.
  • Join Me at Dreamforce 2014

    5 Oct 2014 | 9:59 am
    If you're planning on being at Dreamforce this year, I'll be speaking there. This event is huge. Last year 130,000+ people came from around the world. Put on by SalesForce.com, it is THE EVENT for people in the sales space.  I'm speaking on Wednesday morning. Here are the details: #1 Competitive Edge in Today's Sales World October 15th, 9 am PT (Wednesday) Marriott Marquis, Yerba Buena Salon 7 With today's escalating buyer expectations and ever-changing business environment, it's tough to stay at the top of your game. I kick off the session with a focus on the singular skill…
  • The New Sales Competitive Advantage

    2 Oct 2014 | 5:30 am
    Constant change. As a seller, that's your life these days. New products and services. Changing market conditions. Evolving buyer expectations. New positions. Promotions. To be successful, the new master skill for salespeople is rapid learning – of both skills and information. That's what I'm speaking about at lots of conferences these days. Recently, I gave a talk at HubSpot's big INBOUND14 conference with over 10,000 attendees. Graphical notetaker Kelly Kingman drew up my speech. It starts and ends with elephants. And, there's a ton of good info in-between. 
  • Want a Nonstop Sales Boom?

    30 Sep 2014 | 9:49 am
    If you've struggled with some ups and downs in your sales results, check out my recent interview with Colleen Francis. She's the author of Nonstop Sales Boom as well as a highly respected colleague. In our conversations, she shares some insightful ideas that are guaranteed to get you thinking.  JILL: Why did you decide to write Nonstop Sales Boom now? COLLEEN FRANCIS: Over the last years, I've seen an increasing trend that is impacting most businesses I work with. Time and time again, prospects and clients will say to me, "We don't need you or any consulting help. We're having our best…
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    B2B Lead Blog

  • Where’s the Passion in B2B Marketing?

    info@meclabs.com
    20 Oct 2014 | 12:05 am
    TweetI’m writing this post at Dreamforce 2014. It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. In one of the keynote sessions with Tony Robbins, Tony talked about the power of engagement, citing a Gallop poll that showed 13% of employees worldwide are engaged at work. This was 142-country study of 180 million employees called the State of the Global Workplace. According to this study, the U.S., which demonstrated the highest level of employee engagement, reported that 29% of…
  • Building Your Strategic Lead Generation Portfolio

    info@meclabs.com
    13 Oct 2014 | 12:01 am
    TweetTo be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels. The best marketers approach their work like a portfolio manager would run a mutual fund. Portfolio managers are constantly thinking about, and testing, the optimal investment strategy. They analyze the financial marketplace and make choices that balance high risk and high reward with tried-and-true methods to achieve the highest return from their investment portfolio. A while ago, I created a mind map of lead generation channels for my book Lead…
  • 31 Tips for Improving Sales and Marketing Lead Generation Alignment

    info@meclabs.com
    6 Oct 2014 | 12:01 am
    TweetMore often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest. They love them — couldn’t be happier! They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? If you chose answer No. 1, the first thing I would say is, well done. The second thing I would ask is, when was the last time you talked with your sales team? Lead generation is an iterative…
  • 6 Ideas to Create More Relevant Lead Nurturing Emails

    info@meclabs.com
    29 Sep 2014 | 12:01 am
    TweetI’m writing this post while attending the ExactTarget Connections 2014 event. I’ve learned a lot from listening to the sessions and speakers here. As I listened to attendees and speakers, I frequently heard the same keywords, such as: Personalization Segmentation Customer focus Data Connection Authenticity But something I wanted to hear more about was relevance. People aren’t trying to open and click your emails. They’re looking for reasons to delete them. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or…
  • 5 Ways to Deal with Change for Successful Marketing

    info@meclabs.com
    22 Sep 2014 | 12:01 am
    TweetAs marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. We need to navigate toward creating more content, generating more leads and achieving more results. Even our customer buying process has changed. Our customers are moving deeper into their buying process before they need to directly engage with us or our sales team. But consumers aren’t the only ones who have changed; companies have changed too. According to Adobe’s Digital Road­block report, published…
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    Rebel CEO

  • How to Deal with Too Much Email

    Bill DAlessandro
    20 Oct 2014 | 3:34 pm
    Like many people, I get way too much email. You probably do, too. Until recently, I didn’t have a good system for dealing with my inbox volume, which was nearly 500 messages per day. That’s nearly one every waking minute! I’ve tried in the past to use the “batching” technique and only check emails every so often, but I found that this just leads to email procrastination, while important messages go unanswered (for further thoughts on my attempts to prioritize email, read “The Urgent vs. Important Matrix”). A CEO friend of mine emailed recently asking…
  • Thailand Won’t Make You Happy

    Bill DAlessandro
    11 Jul 2014 | 3:32 pm
    For many aspiring entrepreneurs (especially readers of Tim Ferriss’s 4HWW), the “digital nomad” lifestyle is the holy grail. And it sounds great – globetrotting, living on a beach in Thailand, working a few hours a day from your laptop, running your business through a 4G modem. And I must admit that I spent a few years of my life trying to do the same thing. But there’s one thing I’m finding out as I mature as an entrepreneur and a human being – our digital nomad culture often focuses too much on building a lifestyle, rather than a life. Yes, Thailand…
  • Shipping is Your Best Customer Touch Point

    Bill DAlessandro
    31 Oct 2013 | 11:17 am
    Lots has been written about how e-commerce is taking over traditional retail and that all commerce is moving online. But the truth is, as an e-commerce retailer, you’re inherently at a disadvantage against all the stores at your local mall. They have something you’ll never have – a tactile, real-world product experience. Walk into Nordstroms and you can touch, feel, and try on the merchandise. You speak with a friendly sales person. All of this comes together to create a cohesive, high-fidelity shopping experience. You don’t have any of these advantages online. There…
  • Entrepreneurship, Skydiving, and Inertia

    Bill DAlessandro
    17 Nov 2010 | 2:47 pm
    How is entrepreneurship like skydiving? As they say, the hardest part of skydiving is jumping out of the airplane. I think entrepreneurship is the same way. I believe that the key to success in life is overcoming your fears and eliminating the excuses that keep you in your comfort zone. Action almost always brings more fulfillment than the status quo. “Ready Fire Aim” is an expression of that ethos. I also believe it’s very applicable to entrepreneurs thinking of starting a company – the starting is often the hardest part. Think of all the “armchair…
  • The Ferriss Experiment – 4 Hour Fact or Fiction?

    Bill DAlessandro
    1 Nov 2010 | 10:38 am
    Many of you are familiar with Tim Ferriss, author of the excellent “4-Hour Work Week“. Tim is a personal hero of mine (one of his productivity tips is mentioned previously in my post “The Urgent vs. Important Matrix“) so naturally I’ve been eagerly awaiting the arrival of his sophomore effort “The 4-Hour Body“. The new book promises to be “An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman” – a bold claim indeed. Tim has written about fitness before, posting two articles with similarly outrageous headlines…
 
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    Innovation Management

  • Only Engaged Innovation Teams Succeed

    Rui Patricio & Juan Cano-Arribí
    22 Oct 2014 | 3:24 am
    Engagement of teams is a must-have when addressing the key issues related to sustainable innovation programs. In the second of a series of articles focused on Innovation Culture, we are going to share our views about the way organizations should stimulate and encourage the creation of teams truly committed with innovation. Besides the more usual ad hoc requirements regarding team and individual creative performance, having a clear focus on team management is essential to achieve a more balanced and sound innovation program.
  • Innovate or Perish- Yes, that’s the Reality

    InnovationManagement
    20 Oct 2014 | 4:04 pm
    You’d be hard pressed these days to find a single CEO who doesn’t endorse the “innovation is very important to us” statement. So why are we not seeing the same level of commitment when it comes to actually creating the working conditions where innovative teams can thrive and deliver results? Don't miss your opportunity to make that change happen. You can take action to help your business evolve with the times and deliver tangible results.
  • Five Ways to Boost Innovation Governance for Growth in 2015

    Luis F Solis
    19 Oct 2014 | 10:44 pm
    Innovation governance translates corporate strategy into robust, results-driven portfolios. Who among the executive ranks would oppose that? With innovation governance, the short and the long-term innovation opportunities are balanced, resources are strategically allocated (especially people), and the organization acquires an improved ability to achieve both stretch growth goals and market differentiation.
  • Novo Relatório: O Estado da Inovação na América Latina

    Tradução por Filipe Costa
    19 Oct 2014 | 10:02 pm
    Para compreender as condições em torno da inovação na América Latina em detalhes, INSITUM realizou um estudo qualitativo e quantitativo, com mais de 300 das maiores organizações latino-americanas. O estudo trouxe à luz muitos dos contextos, barreiras, necessidades e resultados em torno da inovação em organizações latino-americanas. Este artigo explora alguns dos resultados e oferece um download gratuito do relatório completo.
  • Inovação: Uma Abordagem De Fora Para Dentro

    Tradução por Filipe Costa
    15 Oct 2014 | 9:37 pm
    Toda organização quer ser percebida como "inovadora" e, apesar de clichê, fala-se em pensar fora da caixa para ajudar a chegar lá. No entanto, simplesmente pedir a seus funcionários para pensar fora da caixa na sua próxima sessão de planejamento interno ou reunião de brainstorming pode não ser suficiente para chegar a essas ideias para mudar o jogo. Para obter soluções únicas, você precisa olhar para as coisas sob uma nova luz. As sete estratégias a seguir são táticas que ajudarão a ter uma abordagem de fora para dentro para a inovação, para ajudá-lo a chegar a soluções…
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    Freelance Folder

  • Client Interaction Fundamentals

    Christina Gillick
    29 Sep 2014 | 12:03 pm
    Today we’re giving you a sneak peek inside our “Anatomy Of A $9,750 Website Build.” This will give you an opportunity to see actual lessons from the training we have available. These previews will each feature an entire lesson from the training, including everything you’ll get when you sign up. We hope this will give you a [...] The post Client Interaction Fundamentals appeared first on Freelance Folder.
  • Automate Processes – Impress Your Clients by Using Zapier

    Ryan Domm-Thomas
    9 Jun 2014 | 2:42 pm
    What would you say is something that your clients really appreciate about you? Are you a talented web designer? Do they think your prices are fantastic? Do you have their sites up and running faster than expected?  These are all traits of an excellent freelance web designer! But what if you could add this one… [...] The post Automate Processes – Impress Your Clients by Using Zapier appeared first on Freelance Folder.
  • Build and Grow Your Client List with Sortfolio

    Ryan Domm-Thomas
    28 May 2014 | 8:04 pm
    Your business is an investment and your work makes up your portfolio… right? So, how do you get work? From your clients of course! As a freelancer, your ability to get clients can truly make or break your business. One of the fastest ways to gain clients is to drive more and more traffic to your [...] The post Build and Grow Your Client List with Sortfolio appeared first on Freelance Folder.
  • The Fastest Way to Become a Web Designer

    brantwilson
    25 May 2014 | 10:42 am
    If I said you could start today and be a full blown web designer – making $50 per hour or more – in just 8 weeks, would you be interested? If you’re a regular reader of FreelanceFolder, the answer is most likely, “You bet!” People, like you, who visit this site are looking for expert [...] The post The Fastest Way to Become a Web Designer appeared first on Freelance Folder.
  • Does Your Freelance Website Pass The 5 Second Test?

    Conrad Feagin
    9 May 2014 | 7:15 am
    1… 2… 3… 4… 5… Five seconds. That’s the amount of time you have to grab your visitors’ attention on your freelance website. Yep, you read that correctly… Only five seconds! Studies have proven over and over that most visitors truly are surfing. They are rapidly clicking from one site to another until they find [...] The post Does Your Freelance Website Pass The 5 Second Test? appeared first on Freelance Folder.
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    The Global Small Business Blog

  • Around the World, Kids Can Learn By Tinkering

    22 Oct 2014 | 1:17 am
    iStock/ThinkstockWhat happens when you give a roomful of kids a stack of tablet computers?  With no instruction whatsoever, you'd be surprised how fast students figure things out.  That information is according to Leslie Engle Young, who was at a schoolhouse in Agorhome, Ghana when she witnessed this firsthand. Young is the director of impact for Pencils of Promise, a New York City non-profit that has built nearly 250 schools across Ghana, Nicaragua, Guatemala, and Laos.To learn more, read:  Going Global?  The Growing Movement to Let Kids Learn Just by Tinkering
  • How An International Brake Manufacturer is Accelerating Ahead in North America

    21 Oct 2014 | 2:14 am
    iStock/ThinkstockInternational brake maker Brembo S.p.A. is accelerating ahead in North America, Homer, Michigan to be exact.  A little history on Brembo:Brembo is now a fully fledged multinational with operations in three continents and production facilities in sixteen countries.  It also has commercial branches in Sweden, France and Germany and markets its products in a remarkable seventy nations worldwide.  The group has a workforce of around 7000 employees, approximately 10% of whom engineers and product specialists engaged in vital research and development…
  • Blogging LIVE From the World Entrepreneurship Forum at La Sucriere

    21 Oct 2014 | 12:52 am
    ©2014 Laurel J. Delaney.  All rights reserved.©2014 Laurel J. Delaney.  All rights reserved.Today we are at the famous La Sucriere (as shown above) where we will be a part of an exciting and engaging experience that combines online and face-to-face activities:  The World Entrepreneurship Crowd's Den, sponsored by the EMLYON Incubator.We will hear from five talented start-up founders - from Singapore, Barbados, Turkey, Poland and France - who pitch a panel of six experienced Lion investors who, in turn, will assess each founder's innovative business plan. On a side but related…
  • Blogging LIVE From Lyon, France at the World Entrepreneurship Forum

    20 Oct 2014 | 1:43 am
    ©2014 Laurel J. Delaney.  All rights reserved.I am blogging live from Lyon, France at the World Entrepreneurship Forum 2014.We just had the opportunity to listen to a presentation by Marwan Mery (pictured), an expert in lie detection, behavioral reading, understanding of emotions and influence within the realm of interpersonal relations, complex negotiations and interrogations.Fascinating talk.
  • Today in Global Small Business: Watch Walmart Hop To It on E-Commerce

    19 Oct 2014 | 11:15 pm
    Digital Division/ThinkstockWhat's affecting me, my clients, my colleagues and other global small business owners:Why there is a multimillion dollar quest to brew the perfect cup of coffee worldwideView a video on how to get export ready.Watch Walmart and how they are rapidly ramping up on e-commerce.Watch PayPal and how it keeps gaining momentum in the marketplace.Find out how selling to Alaska and Hawaii can help small retailers learn about international e-commerce (yes, you read that right).How to use a free-trade zone to your advantage.
 
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    Art Biz Blog

  • 17 Surprising Ways to Lure People to Your Website

    Alyson Stanfield
    16 Oct 2014 | 4:00 am
    The darnedest thing about having a website: just because you build it doesn’t mean people will come. Creating a website is just the first step. Now you have to get people to visit it, and driving traffic to your site is an ongoing task. It should always be top of mind. ©John-Michael Korpal, Twig Balloons. Mixed media, 6 x 8 feet. Used with permission. See if you could add some of these ideas to your marketing mix and get more eyes on your art. Best, Basic Practices 1. Write a newsletter article with a hook, which requires recipients to visit your site to read the end of the article. 2.
  • What Your Art Business Will Cost You

    Alyson Stanfield
    9 Oct 2014 | 4:00 am
    When you own your own business, it’s important to look at expenses as well as income in order to remain profitable. I looked into various (not all – not even education or supplies and materials!) expenses for artists and thought it might be interesting to share the results. Feel free to add to our completely unscientific list in a comment on the Art Biz Blog. Maggie Ruley’s Key West studio. Used with permission. Studio Space These numbers are based on responses I received through Twitter and Facebook. (sf = square feet) Central Virginia (476sf): $355/month Key West, FL (750sf – 3…
  • This Is Only A Test: Marketing Experiments to Improve Results for Your Art Business

    Alyson Stanfield
    2 Oct 2014 | 4:00 am
    You are undoubtedly investing a lot of time and resources into your art business: websites, blogs, social media, newsletters, postcards, and more. As an entrepreneur interested in earning money from your art, you want to understand what’s working and what isn’t. ©C. Tanner Jensen, L’Air du Temps II. Oil on canvas, 40 x 60 inches. Used with permission. Every marketing effort should be a test. Nothing on your plate should be considered sacred. You aim for increasingly better results. Test it! What brings you the most clicks? What has given you the most shares on Facebook? What did you…
  • Attract More Blog Traffic

    Alyson Stanfield
    25 Sep 2014 | 4:00 am
    This article is an edited excerpt from the soon-to-be-released newest edition of I’d Rather Be in the Studio. This Quick-Start Manual outlines the key areas you need to work on if you want more blog visitors. And who doesn’t want more blog visitors? Focus on Content More than anything else, good content will attract people to your blog. Create a regular schedule – perhaps once a week in the beginning – of writing and posting images of your art. Readers need to know they can depend on you. Feature other people on your blog, like loyal blogger Elizabeth St. Hilaire Nelson did (above…
  • Afraid of Sending Too Many Emails to Your List?

    Alyson Stanfield
    22 Sep 2014 | 4:00 am
    You have a lot going on. Back-to-back-to-back exhibitions, openings, and events. How do you make sure the people on your list receive invitations without bugging them too much? ©2013 Nadia Nadege, Caminus. Mixed media on wood, 42 x 62 inches. Used with permission. Building on my recent article about a schedule for your marketing tasks, I thought it might be helpful to cover a schedule for email – specifically for those times when you have a packed calendar. Newsletter Content Your newsletter or ezine is sent on schedule no matter what. If you promise monthly, you send it monthly, which, by…
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    Cash Flow Analysis

  • The A-3 Targets Exercise

    survivalware
    30 Sep 2014 | 4:30 am
    The A-3 Targets exercise is a great way to bring some discipline to your financial planning function.  A-3 is short for “Annual” and “3 Months”. Philip Campbell describes the process in a recent blog post.  
  • Financial Forecasting Webinar – October 14, 2014

    survivalware
    26 Sep 2014 | 6:20 am
            I’m excited to announce a brand new, free webinar on the power of financial forecasting. You will learn how to use financial forecasts and projections to enhance confidence, credibility and trust with everyone interested in (and invested in) the financial success of your company. Creating the forward looking view of financial performance is a surprisingly effective way for entrepreneurs (and CFOs) to play a more strategic and vital role in the future of your organization. Here’s what happens when you create clarity and insight using forecasts: You…
  • Small Data, Big Results

    survivalware
    24 Sep 2014 | 5:05 am
    It seems like you can’t turn around without reading yet another article about Big Data and how it is transforming our lives as business people and entrepreneurs.  Big Data is everywhere:  page views, visitors, clicks, eyeballs, cookies, the Twitter fire hose,  cross referenced databases – you name it – we are inundated.  A month or so ago there was an article in the Wall Street Journal about Data Scientists – the next Big Thing in occupations you wished you had gone into when you were first starting out.  Companies are paying $200,000 to $300,000 a year for the…
  • DrillDown – an essential tool for financial analysis

    survivalware
    8 Jul 2014 | 9:58 am
    It’s true that you don’t really appreciate something until it is taken away from you.  I experienced that earlier today with the DrillDown feature of SurvivalWare.  I’m working with a new customer to automate the loading of financial data for 60 to 70 freestanding locations.  We are using the Simple model as a first step, and as a result, each SurvivalWare line item has several accounts mapped to it.  I am using this customer as a test case to improve the ability of SurvivalWare to accept financial data from sources other than QuickBooks.  So in the course of fixing a…
  • SurvivalWare 2014 Officially Released

    survivalware
    26 Jun 2014 | 12:43 pm
    SurvivalWare 2014 Released The customer notifications just started going out last week, and finally we can announce the new version is available to everyone! There are two versions: SurvivalWare Simple  at $495 is for those who need to analyze a single company, using either a simple or sophisticated financial model.  We think this version will appeal to business owners, entrepreneurs, and their financial helpers such as bookkeepers, accountants, and consultants. SurvivalWare Pro at $895 is for those who need to analyze multiple locations or companies, or developers of custom financial…
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    Business of Software US

  • 31 things I learned the hard way about growing a SaaS business. GBP from Duane ‘Startup’ Jackson, Kashflow

    Mark Littlewood
    13 Oct 2014 | 11:00 pm
    A guest blog post – a quick read with 31 real life lessons learned building a SaaS business. Introducing Duane L Jackson, he’s like ‘Startup Jackson‘, but real. Startup Jackson – Not Real   There is so much well meant ‘advice’ out there on blog posts about entrepreneurship and how to do this our that it is sometimes hard to find things that add genuine value. We get pitched some ‘valuable insight’ every day for a guest blog post and the overwhelming majority of it is awful, derivative nonsense from people that write about, or write…
  • “We don’t have a women in technology problem at Business of Software Conference”

    Mark Littlewood
    10 Oct 2014 | 5:37 am
    I was very surprised to overhear this comment from a woman at BoS in September. Nothing could be further from the truth. If this is an environment where women feel that, then I can’t imagine how tough it is on other places. We can take some pride I hope in creating a community where people feel safe, introverts become extroverts for a few days. It is not perfect. BoS is a very welcoming community, or we try to be. Many people tell us it is the only conference they attend, or that there is a unique ‘family’ atmosphere (thanks, you noticed!). But we sure as heck have a…
  • Serious Pony, Kathy Sierra, friend, scholar, teacher, badass awesome human.

    Mark Littlewood
    8 Oct 2014 | 6:05 am
    Kathy Sierra, friend, scholar, teacher, badass awesome human. <3 Feeling sad and reflecting on why some people are just abominable. We should know Kathy for things like this.   2009 2012 2013 [View the story "Serious Pony" on Storify] . BoS talks to your inbox. Don't miss another talk! Leave your email address (unsub anytime and we'll never sell your details). Be the first to hear when new BoS talks go live Hear about chances to talk to speakers online to answer questions you have about their talks Reminders so you never miss a conference again Hear about scholarships and special…
  • Families at Business of Software Conference USA

    Mark Littlewood
    11 Sep 2014 | 7:51 am
    We are great believers in encouraging the next generation of software entrepreneurs! Sadly for her, my daughter, Violet has just started ‘big school’ so won’t be joining us this year. She had a brilliant time last year… If you are thinking of bringing your children here are some things that you might like to know: Use hashtag #BoS2014 to connect with other families at the conference. Children, accompanied by parent/guardian(s), are most welcome to sit in on talks as long as they do not distract others. Children, accompanied by parent/guardian(s), are most welcome to…
  • Product vs Problem Manager: the Up-And-To-The-Right Experience

    Hermione Crease
    11 Sep 2014 | 2:31 am
    Is product management the most overlooked market opportunity for software right now? Nils Davis, BoS attendee, is throwing down the gauntlet: Most of you have the ambition to get big. How do you do that? The only way to get big as a product company is for people to buy your product. Preferably a lot of people, for significant amounts of money at a time. Duh! But why would people buy your product? We know there are products that people don’t buy. We don’t want those – because you can’t get big, or even grow at all. If you look at the revenue line for a product that no one buys…
 
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    Rise of the Innerpreneur

  • A Space for You = An Advertising Opportunity

    Tara Joyce
    15 Oct 2014 | 9:32 am
    I’ve been lovingly writing Rise of the Innerpreneur for over six years now, and in that time, I’ve published over 397 articles. Man oh man, that’s a whole lot of time, energy, and love I’ve put into this little space on the interweb. Part of my experience with writing this blog has been handling the visibility it has brought, and the various forms in which it can arrive. One common theme as the blog’s visibility has grown is the increasing number of businesses approaching me about advertising on ROTI. To date, I have said no to these requests… In part…
  • Who Defines My Needs?

    Tara Joyce
    8 Oct 2014 | 10:54 am
    I make a difference by being what I am. I add value to my world by being the light I am, and by holding onto this light no matter what externally arrives to me. To do this, I need to protect myself from the overwhelm of the external world. I need to protect who I truly am. I can not lose myself; and it’s important I acknowledge the force by which others may seem to want me to. I need ways to deal with the tension between taking care of my inner business and taking care of external affairs. As a child, it could be hard to know what was right — the authority figure who wanted me to…
  • The Truth About Our Darkness

    Tara Joyce
    30 Sep 2014 | 6:25 am
    We don’t really have a problem with peoples imperfections. We don’t really hate the dark aspects we each contain. It feels like we do, but our feelings can be misleading sometimes. It’s easy to point out and judge another for the things that aren’t perfect about them. If you decide to take on this job, your list will easily become a mile long. We are not perfect, and you’re always going to be able to find evidence to back this truth up. No matter the person. What you really have a problem with, when you find yourself angered by another and their imperfections…
  • Dancing with Flow

    Tara Joyce
    25 Sep 2014 | 6:11 am
    The flow doesn’t arrive until you break past your barrier. Your barrier appears as that “thing” you feel prevents you from starting. And that “thing” is the part of you that resists the activity, that says you can’t do it. You can. Once you start, despite this feeling of being blocked and unable, you will find your groove. You will get into your flow. Once you’re in it, from there, it becomes hard to stop. Our flow feels so good that we can begin desiring it non-stop, without realizing that without our wane, our time of reflecting and in-action, our…
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    Dr Jeff Cornwall

  • Niche Market in Genetics

    Jeff Cornwall
    9 Oct 2014 | 1:19 pm
    The Entrepreneurial Mind: Founder of NextGxDx, Mark Harris, talks about building up his business after noticing and underserved market in the genetics industry. TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Niche Market in Genetics appeared first on Dr Jeff Cornwall.
  • Military Experiences Applied to Startup

    Jeff Cornwall
    1 Oct 2014 | 7:46 am
    The Entrepreneurial Mind : Alex Bertelli of Havenlock TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Military Experiences Applied to Startup appeared first on Dr Jeff Cornwall.
  • Leading a Startup Within a Family Business

    Jeff Cornwall
    29 Sep 2014 | 7:44 am
    The Entrepreneurial Mind : Luci Armitstead leads a startup within a family business TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Leading a Startup Within a Family Business appeared first on Dr Jeff Cornwall.
  • Sometimes Old Tech Still Works

    Jeff Cornwall
    16 Sep 2014 | 4:57 am
    The Entrepreneurial Mind : Millie Stubblefield talks about success with a print newspaper TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post Sometimes Old Tech Still Works appeared first on Dr Jeff Cornwall.
  • A Simple Message Brings Success

    Jeff Cornwall
    15 Sep 2014 | 5:02 am
    The Entrepreneurial Mind : Belmont alum Brock Fuller talks about his new business. A simple message brings success. TweetFacebookLinkedInTumblrStumbleDiggDeliciousThe post A Simple Message Brings Success appeared first on Dr Jeff Cornwall.
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    The Small Business Watchdog

  • Innovative Funding Model from Silicon Valley Could Change How Non-Profits and Socially Responsible Firms Do Business

    BrookeNelson
    8 Oct 2014 | 11:15 am
    By Jonathan Porat, Regulatory Economist Startups such as Dropbox, Reddit, and Airbnb have become aspirational success stories for entrepreneurs. They have made people’s lives easier, disrupted established industries through simple innovations, and in some cases received billion-dollar valuations. Some people however may not be aware that these high-growth and high-value startups have all taken advantage of an innovative funding mechanism for small businesses: the accelerator program. Now, startups in the non-profit sector are taking note and hoping to use this model traditionally leveraged…
  • Advocacy Helps Guide Small Food Importers through FDA Regulations

    BrookeNelson
    24 Sep 2014 | 10:47 am
    By Yvonne Lee, Region 9 Advocate Jacklyn Sher’s parents were refugees from Laos who came to the United States in 1976 with nothing but hope for a better life for their family. They worked hard—their first job was as night janitors at a fast food restaurant—and saved enough money to buy an old station wagon. The Shers then started delivering soy sauce to southern California food businesses. Twenty-seven years later, HC Foods is a successful food import and distribution company serving food businesses throughout the western U.S. This family-owned business now employs 25 workers and the…
  • Proposed DOJ Rules Would Require Small Movie Theaters to Purchase Expensive Accessibility Devices for Disabled Patrons

    BrookeNelson
    28 Aug 2014 | 12:42 pm
    By Janis Reyes, Assistant Chief Counsel Last week, Economist Jonathan Porat and I visited the bustling University Mall Theatres in Fairfax, Virginia, to speak to owner Mark O’Meara about proposed Department of Justice (DOJ) rules that would require movie theaters to provide special accessibility equipment for guests with visual and hearing disabilities. We met O’Meara at the entrance of the three-screen theater on its popular “Two Dollar Tuesday,” where he sold discounted tickets and welcomed busloads of students and young families to his theater. The highest ticket price at this…
  • August 2014 Issue of The Small Business Advocate Released

    BrookeNelson
    14 Aug 2014 | 2:05 pm
    The Office of Advocacy released the August 2014 edition of The Small Business Advocate. The newsletter features Chief Counsel for Advocacy Winslow Sargeant’s recent trip to Oklahoma, where he met with small business representatives. In addition, the newsletter highlights Advocacy staff news and regulatory news. In This Issue Regional News: Advocacy Leaders Learn About Oklahoma’s Small Business Landscape, 1 Staff News: Christine Kymn Appointed Chief Economist and Director, Office of Economic Research, 2 Tayyaba Waqar Joins Advocacy as Assistant Chief Counsel, 2 Message from the Chief…
  • June-July 2014 Issue of The Small Business Advocate Released

    BrookeNelson
    22 Jul 2014 | 11:37 am
    The Office of Advocacy released the June-July 2014 edition of The Small Business Advocate. The newsletter highlights The Office of Advocacy’s efforts to help the University of New Orleans (UNO) obtain a grant to study and improve a device used by coastal fisherman to protect sea turtles from their nets. Advocacy worked with small shrimping businesses along the coast of Louisiana to identify their concerns about the device, known as the turtle excluder device (or TED). UNO’s project aims to improve the device and make it easier and more cost-effective for small shrimpers to utilize. In…
 
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    PaySimple Blog

  • What Small Business Owners Need to Know About FICO Score 9

    Lisa Hephner
    21 Oct 2014 | 6:00 am
    As a small business owner, the ability to obtain low-rate credit is critical to your business success. Unfortunately, many small business owners find that credit decisions for their business are based on their own personal credit, not simply on the creditworthiness of their business—even if the business is incorporated. This is a bigger problem for brand new businesses than it is for established ones, but even small businesses that have been successful for decades are often asked for personal guarantees and have business credit decisions based (at least partially) on the credit scores of…
  • Reads of the Week – Oct 17th

    Kristin Piccirillo
    17 Oct 2014 | 7:25 am
    We know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments. ____________________________ Customer Service is more than a buzzword. It’s how your company can differentiate itself. How do you get started, and who does it well? Here are 7 examples from those who do it best. The only way to continue running your company is to get paid! This articles explains ‘How to replace late with early‘ and two other tips to reduce late payments.
  • 9 Video Marketing Resources for Your Small Business

    Lisa Hephner
    14 Oct 2014 | 6:00 am
    Watched any good online video lately? If you’re like most of your small business customers, the answer is probably “yes.” According to a recent Invodo report, VIDEO STATISTICS: THE MARKETER’S SUMMARY 2014, shoppers who view videos are 1.81 times more likely to buy than those who don’t. Additionally, the study reports that 90% of consumers watch online video, two thirds watch product videos when they encounter them, 71% say that video is the best way to “bring a product to life” and 57% of online shoppers who view product videos are more confident in their purchase and less…
  • Hate Making Collection Calls? Three Tips to Reduce Late Payments.

    Amanda Jurgens
    13 Oct 2014 | 8:00 am
    Does the thought of following up on unpaid invoices make you want to run for the hills? Do you picture yourself as Dog the Bounty Hunter every time you come across a late paying customer? Maybe you don’t mind the awkward conversation, but have seen the blow to your cash flow firsthand. You don’t have to accept late payments as a business owner. Here are 3 ways to put your business in control: Make it Painfully Easy Let your customers pay with what they are more likely have on-hand – credit cards! Providing multiple payment options ensures your customers can choose their preferred…
  • Reads of the Week – October 10th

    Amanda Jurgens
    10 Oct 2014 | 7:30 am
    We know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments. ____________________________ On a quest to continuously improve productivity? PaySimple guest blogger, Meredith Wood, rounded up 10 productivity hacks from leading entrepreneurs. Are you dreaming of starting your own business? What are you waiting for? Get out there with these great tips. I’m sure you’ve heard. eBay and PayPal have split. What were the main factors in the decision? And…
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    The Shoeboxed Blog

  • Expense Reporting Made Easy: A Shoeboxed Success Story

    Emily Farrar
    21 Oct 2014 | 7:18 am
    With Shoeboxed, there has never been one “best” way to use our service to stay organized. And after processing over a billion dollars of expense data since 2007, we say that from years of firsthand experience! Shoeboxed takes enormous pride in serving clients from around the country and across the globe, all of whom use our service in a myriad of ways to fulfill a whole host of organizational needs in both their personal and professional lives. “It’s so easy to snap a photo and file it away so that you can get rid of the paper and have an electronic copy ready when you need…
  • iOS Update: iPhone 6 and 6 Plus Views!

    Emily Farrar
    17 Oct 2014 | 6:35 am
    Make sure to update the Shoeboxed Receipt & Mileage Tracker on your iPhone and/or iPad today! Version 5.1.3 is now available for download from the App Store and includes a few important updates: We fixed the issue with the app crashing when you submit a photo of a receipt. The extracted total and tax amounts for each receipt will now display in your account’s default currency. We added views optimized for the iPhone 6 and iPhone 6 Plus. So don’t wait– update today! As always, let us know if you have any questions or concerns about the new version by emailing us at…
  • Three Surefire Ways to Gain Funding For Your Business

    Shoeboxed Contributor
    15 Oct 2014 | 6:46 am
    Whether you’re in the beginning stages of starting your new business or your current business needs a little extra cash to start a new project, gaining extra money quickly is something every business will go through at some point or another. Luckily, there are a couple different ways to do just that! Here are three very effective ways to go about earning money for your business: Have a solid business plan. The best way to gain third-party investors is to have a great business plan all set and ready to go. Not only are they great for showing potential investors how worthwhile investing in…
  • Searching Your Shoeboxed Account is Easier than Ever

    Emily Farrar
    6 Oct 2014 | 8:33 am
    You asked and we listened! Searching your Shoeboxed account just got a lot easier. While search works the same way– just type your query into the Search everything bar in the top right corner of your online account– the results you’ll receive will look a lot different. The new search results page offers great new features and functionality, many of which were requested by you, our users! Changes to look for: All results for your search query are displayed on one page, instead of sorted by document type Design enhancements to match our new receipt tables We also have plans…
  • More Updates and Improvements to New Receipt Tables

    Emily Farrar
    2 Oct 2014 | 11:00 am
    This week, we’re thrilled to announce even more updates and improvements to our new receipt tables. If you missed the last update, click here to get caught up on what’s new. Here’s a quick rundown of the latest changes: The ability to edit the vendor name for a batch of receipts at once. Simply select one or more receipts in the receipt table, then use the new Batch Edit button to update the vendor name on all selected receipts. Your online account will now display the converted tax and totals for receipts in a currency different from your account default. If you have…
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    Business Pundit

  • The 10 Coolest Corporate Campuses in the World

    Gerri
    1 Oct 2014 | 7:56 am
    For all of you high achievers out there, your workplace is probably the largest single place that you spend time in. While there have been some wacky theories over the years as to what type of office surroundings make more productive, when you see the perfect office, most of the times it’s obvious. From a corporate perspective, whatever keeps employees stress-free, in touch with the brand, and creative often increases productivity. But this is easier said than done. And many firms throw tons of money at atrocious offices. For some inspiration, check out our picks for the ten best…
  • 10 Incredible Innovations Born from Social Media and Crowdsourcing

    Gerri
    7 Aug 2014 | 4:27 pm
    Image Source When you’re making a new product, you have to get your market data. No matter how cool or groundbreaking the invention, your product wont sell if you aren’t in touch with what the customer wants. Traditionally, this is dealt with by beta testing, polls, trust in an inventor’s vision, or iterating through different versions of a product to see what works best. Today, customers can choose exactly what they want – from features, to design, and even price point– through crowdsourcing. Crowdsourcing is the practice of utilizing an engaged audience for…
  • Zen Planner’s Critical Flaw As A Gym Management Software – Review

    Ryan
    6 Jul 2014 | 7:46 pm
    I’ve been helping to start up a new fitness center and we’ve been working with Zen Planner as the gym membership software. If it weren’t for this one critical flaw, I’d be able to heartily recommend ZenPlanner for its simplicity of setup and use (cloud based) and feature richness. So what’s the flaw? There is no way for members to sign-in unless they are signing into a class. So signing in for “use of facilities” can’t be tracked unless it is turned into a class. The typical gym owner wants to track one of two things if not both: 1) when a…
  • 10 Up and Coming Business Leaders Who Are Shaking Things Up

    Gerri
    9 Jun 2014 | 1:46 pm
    Image Source When Ford made his first cars, how many farriers did he put out of business? How many children, however, did he help get to school? Without disruption in industries by business leaders the world we know today wouldn’t be recognizable. The cool part is, we have a front row seat to more disruption and new technology than has ever been made. You may only know some of the names on this list by what they’ve made. But chances are, many of them are on their way to becoming household names.
  • Could This Be a New Normal for United States?

    Gerri
    4 Mar 2014 | 10:13 am
    Some people take the position that the Great Recession is over. Others state that there is a new normal when it comes to poverty in the United States. It could be argued that both positions speak the truth. Some states in the country are experiencing great employment and high levels of median household income, while others are still registering high levels of unemployment with many households below the poverty level. Looking across the country at two aspects of poverty, the number of people relying on food stamps and the jobs that were lost during the 2007-2009 recession, may show a picture…
 
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    Triple Pundit: People, Planet, Profit

  • What Makes a Quality Carbon Offset

    Jan Lee
    22 Oct 2014 | 3:30 am
    Carbon offset programs are becoming a popular way to reduce one's tally of greenhouse gas emissions, but it is critical to understand the criteria on which they are assessed. We've prepared a quick overview of just what you need to know before you go hunting for that perfect carbon offset project.
  • SolarCity Turns to Crowdfunding to Raise Money & Awareness

    Leon Kaye
    22 Oct 2014 | 3:00 am
    Now SolarCity is turning to crowdfunding in order to raise funds for solar energy. The campaign will also serve to raise awareness about the potential for solar in the U.S.
  • 6 Ways Big Data Helps Improve Global Water and Food Security

    3p Contributor
    22 Oct 2014 | 2:30 am
    Jeff Raikes, former CEO of the Bill & Melinda Gates Foundation and co-founder of the Raikes Foundation, said it’s not hyperbole to say that global society is experiencing a data revolution. But that the revolution has yet to reach agriculture.
  • How Natural Infrastructure Can Boost Climate Change Resiliency

    Alexis Petru
    22 Oct 2014 | 2:00 am
    Are government officials doing enough to prepare their communities for natural disasters and extreme weather events – that are increasing in frequency and severity due to climate change? Not surprisingly, the answer is no, says a new report. However, investment in "natural infrastructure" can improve resiliency at a fraction of the cost of traditional methods of prevention.
  • Five Reasons To Stay Corporate and Ignore Your Higher Calling

    3p Contributor
    22 Oct 2014 | 1:30 am
    Do you see your corporate job as a stepping-stone to a higher purpose or cause? Phil Preston provides five reasons that might change your mind.
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    Solo Entrepreneur Blog | Resources For The Solo Entrepreneur Lifestyle

  • Stuck? Scared? Turn Toward Trouble and Find Time!

    Paula Eder
    21 Oct 2014 | 8:00 am
    When you’re stuck, scared or just plain stymied, the temptation is to turn (or run) away from whatever you perceive as the problem. It’s instinctual – a knee jerk reaction that may have saved us back when dinosaurs wandered the earth. But it often doesn’t serve us now. In fact, in many cases it’s about the worst thing you can do if you’re stuck or scared. Turning away doesn’t make the problem disappear – but it DOES keep you from moving ahead. When it comes to finding time, turning toward the problem is what you need to do. And you can train yourself to do it – even when…
  • You Know What Stinks?

    Justin Krane
    20 Oct 2014 | 8:00 am
    Hey. You know what stinks? That stuck in debt feeling. You what sucks even more? Not having a plan to pay it down. Learn from marathon runners. These people freakin’ rock at paying down debt. How do they do it? Watch this vid-ee-oh! I should probably lose the orange headband though. Related posts: Why Systems are Key to Having More Time AND Profits Top 5 Remote Working Tools Read This If You Use PayPal Good Business Habits Ready To Receive Client Payments With Ease? FREE Resource For You!
  • Life, Biz And The Pursuit Of Happiness – Going Deep

    Michele Pariza Wacek
    19 Oct 2014 | 8:00 am
    I’ve been writing a lot about how my personal life has impacted my business (most notably my family emergency and my remodel). But for the most part, I’ve only really touched on surface things — like how these things have impacted my efficiency and work habits. There is a deeper part of this as well, where I’ve been looking at my business overall. My team, my systems, my packages. Even myself. I am quite clear there are things I’ve been tolerating that I need to move on from. I’m also seeing exactly how I’ve attracted the things I’ve been tolerating and what I need to do to…
  • Let Your VA Do Your QA!

    Sophie Zollmann
    18 Oct 2014 | 8:00 am
    Don’t you love shopping, reading and connecting with people online? Me, too. It saves so much time to be able to handle all those things from home or on the go. But what happens when links on a website are broken? Or when an online store’s checkout process fails? The missing ingredient in this scenario is quality assurance (QA) control. It’s so frustrating to customers when they run into tech problems that get in their way. Being unable to perform simple interactive functions, like going to another web page or having credit card info processed can drive customers crazy – and drive…
  • Cherry Bomb: Your Sales Focus Is So Loud You Can’t Hear What I’m Saying

    Shannon Cherry
    17 Oct 2014 | 8:00 am
    Recently at a networking event, I was a bit nervous. I barely knew anyone, being relatively new in the area – which was the reason I went to this event in the first place. In addition, I had been at a couple of events which I already knew were not a good fit for me, so I was dubious about this one. So I sat quietly at my seat and checked my email. A woman approached and introduced herself. “What do you do?” she asked. “I’m a business and marketing strategist,” I replied. I thought it was straightforward enough, and I wasn’t sure exactly what the protocol was about what…
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  • 'Housewives' star asks judge to alter ruling

    22 Oct 2014 | 3:37 am
    'Housewives' star asks judge to alter rulingGetty Teresa Guidice was sentenced to 15 months in prison after pleading guilty to multiple charges -- but she wants to serve her time elsewhere. 2 alternatives she's petitioned forMore newsSwift discusses public pressureHow 'The Hobbit' created Smaug
  • Wild sight seen over the Golden Gate Bridge

    22 Oct 2014 | 3:37 am
    Wild sight seen over the Golden Gate Bridge Rich SheltonAt a glance, this just looks like an ordinary rush hour pic, but what's just a few hundred feet above the cars makes it beyond extraordinary. Wide view of photo is jaw-droppingMore to seeSatellite photos of 'pumpkin sun'Giant fork turns up in body of water
  • Do you know why we go trick-or-treating?

    22 Oct 2014 | 3:37 am
    Do you know why we go trick-or-treating?GettyWe carve pumpkins and wear costumes -- but most don't know Halloween's unexpected origin. Secrets behind your favorite Halloween activitiesMore to see1956 rock 'n' roll dance contestForgotten animal army in WWI
  • Royals' perfect playoff record on the line in Game 1

    22 Oct 2014 | 3:37 am
    Royals' perfect playoff record on the line in Game 1APKansas City hadn't lost a game this postseason, but the Giants kicked off the 2014 World Series with a first-inning rally.Team that rolled to blowout winRelated contentFull coverage: 2014 Fall ClassicStart times and TV listings
  • More disturbing insight surfaces on Ind. killer

    22 Oct 2014 | 3:37 am
    More disturbing insight surfaces on Ind. killerAPPolice say there were signs years ago of violence against women by Darren Vann, who confessed to slaying seven women in Indiana.Sickening behavior records showMore headlinesFamily, friends remember slain womenFerguson autopsy reveals new details
 
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  • 'Housewives' star asks judge to alter ruling

    22 Oct 2014 | 3:37 am
    'Housewives' star asks judge to alter rulingGetty Teresa Guidice was sentenced to 15 months in prison after pleading guilty to multiple charges -- but she wants to serve her time elsewhere. 2 alternatives she's petitioned forMore newsSwift discusses public pressureHow 'The Hobbit' created Smaug
  • Wild sight seen over the Golden Gate Bridge

    22 Oct 2014 | 3:37 am
    Wild sight seen over the Golden Gate Bridge Rich SheltonAt a glance, this just looks like an ordinary rush hour pic, but what's just a few hundred feet above the cars makes it beyond extraordinary. Wide view of photo is jaw-droppingMore to seeSatellite photos of 'pumpkin sun'Giant fork turns up in body of water
  • Do you know why we go trick-or-treating?

    22 Oct 2014 | 3:37 am
    Do you know why we go trick-or-treating?GettyWe carve pumpkins and wear costumes -- but most don't know Halloween's unexpected origin. Secrets behind your favorite Halloween activitiesMore to see1956 rock 'n' roll dance contestForgotten animal army in WWI
  • Royals' perfect playoff record on the line in Game 1

    22 Oct 2014 | 3:37 am
    Royals' perfect playoff record on the line in Game 1APKansas City hadn't lost a game this postseason, but the Giants kicked off the 2014 World Series with a first-inning rally.Team that rolled to blowout winRelated contentFull coverage: 2014 Fall ClassicStart times and TV listings
  • More disturbing insight surfaces on Ind. killer

    22 Oct 2014 | 3:37 am
    More disturbing insight surfaces on Ind. killerAPPolice say there were signs years ago of violence against women by Darren Vann, who confessed to slaying seven women in Indiana.Sickening behavior records showMore headlinesFamily, friends remember slain womenFerguson autopsy reveals new details
  • add this feed to my.Alltop

  • 'Housewives' star asks judge to alter ruling

    22 Oct 2014 | 3:37 am
    'Housewives' star asks judge to alter rulingGetty Teresa Guidice was sentenced to 15 months in prison after pleading guilty to multiple charges -- but she wants to serve her time elsewhere. 2 alternatives she's petitioned forMore newsSwift discusses public pressureHow 'The Hobbit' created Smaug
  • Wild sight seen over the Golden Gate Bridge

    22 Oct 2014 | 3:37 am
    Wild sight seen over the Golden Gate Bridge Rich SheltonAt a glance, this just looks like an ordinary rush hour pic, but what's just a few hundred feet above the cars makes it beyond extraordinary. Wide view of photo is jaw-droppingMore to seeSatellite photos of 'pumpkin sun'Giant fork turns up in body of water
  • Do you know why we go trick-or-treating?

    22 Oct 2014 | 3:37 am
    Do you know why we go trick-or-treating?GettyWe carve pumpkins and wear costumes -- but most don't know Halloween's unexpected origin. Secrets behind your favorite Halloween activitiesMore to see1956 rock 'n' roll dance contestForgotten animal army in WWI
  • Royals' perfect playoff record on the line in Game 1

    22 Oct 2014 | 3:37 am
    Royals' perfect playoff record on the line in Game 1APKansas City hadn't lost a game this postseason, but the Giants kicked off the 2014 World Series with a first-inning rally.Team that rolled to blowout winRelated contentFull coverage: 2014 Fall ClassicStart times and TV listings
  • More disturbing insight surfaces on Ind. killer

    22 Oct 2014 | 3:37 am
    More disturbing insight surfaces on Ind. killerAPPolice say there were signs years ago of violence against women by Darren Vann, who confessed to slaying seven women in Indiana.Sickening behavior records showMore headlinesFamily, friends remember slain womenFerguson autopsy reveals new details
  • add this feed to my.Alltop

  • 'Housewives' star asks judge to alter ruling

    22 Oct 2014 | 3:37 am
    'Housewives' star asks judge to alter rulingGetty Teresa Guidice was sentenced to 15 months in prison after pleading guilty to multiple charges -- but she wants to serve her time elsewhere. 2 alternatives she's petitioned forMore newsSwift discusses public pressureHow 'The Hobbit' created Smaug
  • Wild sight seen over the Golden Gate Bridge

    22 Oct 2014 | 3:37 am
    Wild sight seen over the Golden Gate Bridge Rich SheltonAt a glance, this just looks like an ordinary rush hour pic, but what's just a few hundred feet above the cars makes it beyond extraordinary. Wide view of photo is jaw-droppingMore to seeSatellite photos of 'pumpkin sun'Giant fork turns up in body of water
  • Do you know why we go trick-or-treating?

    22 Oct 2014 | 3:37 am
    Do you know why we go trick-or-treating?GettyWe carve pumpkins and wear costumes -- but most don't know Halloween's unexpected origin. Secrets behind your favorite Halloween activitiesMore to see1956 rock 'n' roll dance contestForgotten animal army in WWI
  • Royals' perfect playoff record on the line in Game 1

    22 Oct 2014 | 3:37 am
    Royals' perfect playoff record on the line in Game 1APKansas City hadn't lost a game this postseason, but the Giants kicked off the 2014 World Series with a first-inning rally.Team that rolled to blowout winRelated contentFull coverage: 2014 Fall ClassicStart times and TV listings
  • More disturbing insight surfaces on Ind. killer

    22 Oct 2014 | 3:37 am
    More disturbing insight surfaces on Ind. killerAPPolice say there were signs years ago of violence against women by Darren Vann, who confessed to slaying seven women in Indiana.Sickening behavior records showMore headlinesFamily, friends remember slain womenFerguson autopsy reveals new details
 
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  • 'Housewives' star asks judge to alter ruling

    22 Oct 2014 | 3:37 am
    'Housewives' star asks judge to alter rulingGetty Teresa Guidice was sentenced to 15 months in prison after pleading guilty to multiple charges -- but she wants to serve her time elsewhere. 2 alternatives she's petitioned forMore newsSwift discusses public pressureHow 'The Hobbit' created Smaug
  • Wild sight seen over the Golden Gate Bridge

    22 Oct 2014 | 3:37 am
    Wild sight seen over the Golden Gate Bridge Rich SheltonAt a glance, this just looks like an ordinary rush hour pic, but what's just a few hundred feet above the cars makes it beyond extraordinary. Wide view of photo is jaw-droppingMore to seeSatellite photos of 'pumpkin sun'Giant fork turns up in body of water
  • Do you know why we go trick-or-treating?

    22 Oct 2014 | 3:37 am
    Do you know why we go trick-or-treating?GettyWe carve pumpkins and wear costumes -- but most don't know Halloween's unexpected origin. Secrets behind your favorite Halloween activitiesMore to see1956 rock 'n' roll dance contestForgotten animal army in WWI
  • Royals' perfect playoff record on the line in Game 1

    22 Oct 2014 | 3:37 am
    Royals' perfect playoff record on the line in Game 1APKansas City hadn't lost a game this postseason, but the Giants kicked off the 2014 World Series with a first-inning rally.Team that rolled to blowout winRelated contentFull coverage: 2014 Fall ClassicStart times and TV listings
  • More disturbing insight surfaces on Ind. killer

    22 Oct 2014 | 3:37 am
    More disturbing insight surfaces on Ind. killerAPPolice say there were signs years ago of violence against women by Darren Vann, who confessed to slaying seven women in Indiana.Sickening behavior records showMore headlinesFamily, friends remember slain womenFerguson autopsy reveals new details
  • add this feed to my.Alltop

  • 'Housewives' star asks judge to alter ruling

    22 Oct 2014 | 3:37 am
    'Housewives' star asks judge to alter rulingGetty Teresa Guidice was sentenced to 15 months in prison after pleading guilty to multiple charges -- but she wants to serve her time elsewhere. 2 alternatives she's petitioned forMore newsSwift discusses public pressureHow 'The Hobbit' created Smaug
  • Wild sight seen over the Golden Gate Bridge

    22 Oct 2014 | 3:37 am
    Wild sight seen over the Golden Gate Bridge Rich SheltonAt a glance, this just looks like an ordinary rush hour pic, but what's just a few hundred feet above the cars makes it beyond extraordinary. Wide view of photo is jaw-droppingMore to seeSatellite photos of 'pumpkin sun'Giant fork turns up in body of water
  • Do you know why we go trick-or-treating?

    22 Oct 2014 | 3:37 am
    Do you know why we go trick-or-treating?GettyWe carve pumpkins and wear costumes -- but most don't know Halloween's unexpected origin. Secrets behind your favorite Halloween activitiesMore to see1956 rock 'n' roll dance contestForgotten animal army in WWI
  • Royals' perfect playoff record on the line in Game 1

    22 Oct 2014 | 3:37 am
    Royals' perfect playoff record on the line in Game 1APKansas City hadn't lost a game this postseason, but the Giants kicked off the 2014 World Series with a first-inning rally.Team that rolled to blowout winRelated contentFull coverage: 2014 Fall ClassicStart times and TV listings
  • More disturbing insight surfaces on Ind. killer

    22 Oct 2014 | 3:37 am
    More disturbing insight surfaces on Ind. killerAPPolice say there were signs years ago of violence against women by Darren Vann, who confessed to slaying seven women in Indiana.Sickening behavior records showMore headlinesFamily, friends remember slain womenFerguson autopsy reveals new details
  • add this feed to my.Alltop

  • 'Housewives' star asks judge to alter ruling

    22 Oct 2014 | 3:37 am
    'Housewives' star asks judge to alter rulingGetty Teresa Guidice was sentenced to 15 months in prison after pleading guilty to multiple charges -- but she wants to serve her time elsewhere. 2 alternatives she's petitioned forMore newsSwift discusses public pressureHow 'The Hobbit' created Smaug
  • Wild sight seen over the Golden Gate Bridge

    22 Oct 2014 | 3:37 am
    Wild sight seen over the Golden Gate Bridge Rich SheltonAt a glance, this just looks like an ordinary rush hour pic, but what's just a few hundred feet above the cars makes it beyond extraordinary. Wide view of photo is jaw-droppingMore to seeSatellite photos of 'pumpkin sun'Giant fork turns up in body of water
  • Do you know why we go trick-or-treating?

    22 Oct 2014 | 3:37 am
    Do you know why we go trick-or-treating?GettyWe carve pumpkins and wear costumes -- but most don't know Halloween's unexpected origin. Secrets behind your favorite Halloween activitiesMore to see1956 rock 'n' roll dance contestForgotten animal army in WWI
  • Royals' perfect playoff record on the line in Game 1

    22 Oct 2014 | 3:37 am
    Royals' perfect playoff record on the line in Game 1APKansas City hadn't lost a game this postseason, but the Giants kicked off the 2014 World Series with a first-inning rally.Team that rolled to blowout winRelated contentFull coverage: 2014 Fall ClassicStart times and TV listings
  • More disturbing insight surfaces on Ind. killer

    22 Oct 2014 | 3:37 am
    More disturbing insight surfaces on Ind. killerAPPolice say there were signs years ago of violence against women by Darren Vann, who confessed to slaying seven women in Indiana.Sickening behavior records showMore headlinesFamily, friends remember slain womenFerguson autopsy reveals new details
 
  • add this feed to my.Alltop

  • 'Housewives' star asks judge to alter ruling

    22 Oct 2014 | 3:37 am
    'Housewives' star asks judge to alter rulingGetty Teresa Guidice was sentenced to 15 months in prison after pleading guilty to multiple charges -- but she wants to serve her time elsewhere. 2 alternatives she's petitioned forMore newsSwift discusses public pressureHow 'The Hobbit' created Smaug
  • Wild sight seen over the Golden Gate Bridge

    22 Oct 2014 | 3:37 am
    Wild sight seen over the Golden Gate Bridge Rich SheltonAt a glance, this just looks like an ordinary rush hour pic, but what's just a few hundred feet above the cars makes it beyond extraordinary. Wide view of photo is jaw-droppingMore to seeSatellite photos of 'pumpkin sun'Giant fork turns up in body of water
  • Do you know why we go trick-or-treating?

    22 Oct 2014 | 3:37 am
    Do you know why we go trick-or-treating?GettyWe carve pumpkins and wear costumes -- but most don't know Halloween's unexpected origin. Secrets behind your favorite Halloween activitiesMore to see1956 rock 'n' roll dance contestForgotten animal army in WWI
  • Royals' perfect playoff record on the line in Game 1

    22 Oct 2014 | 3:37 am
    Royals' perfect playoff record on the line in Game 1APKansas City hadn't lost a game this postseason, but the Giants kicked off the 2014 World Series with a first-inning rally.Team that rolled to blowout winRelated contentFull coverage: 2014 Fall ClassicStart times and TV listings
  • More disturbing insight surfaces on Ind. killer

    22 Oct 2014 | 3:37 am
    More disturbing insight surfaces on Ind. killerAPPolice say there were signs years ago of violence against women by Darren Vann, who confessed to slaying seven women in Indiana.Sickening behavior records showMore headlinesFamily, friends remember slain womenFerguson autopsy reveals new details
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    Business News Headlines - Yahoo! News

  • Apple CEO discusses security with top Chinese official amid hacking claims: Xinhua

    22 Oct 2014 | 3:25 am
    BEIJING (Reuters) - Apple Inc Chief Executive Tim Cook discussed user data security at a meeting on Wednesday with a top Chinese government official in Beijing, the official Xinhua news agency reported. The meeting comes days after a Chinese web monitoring group published a report saying Apple users in China have been targeted in a sophisticated and widespread attack by hackers seeking private user data stored on the iCloud service. The group, Greatfire.org, has alleged Chinese government involvement in the hack, a claim the government has strongly refuted. ...
  • Exclusive: Investors seek delay to HK-Shanghai stock tie-up

    22 Oct 2014 | 3:14 am
    By Michelle Price HONG KONG (Reuters) - Some of the world's biggest banks and asset managers have asked the Hong Kong securities regulator to delay a landmark China stock trading link that could generate billions of dollars of trade a day due to uncertainty over the scheme rules, according to a letter seen by Reuters. ...
  • Upbeat earnings, hopes of more ECB stimulus lift mood in Europe

    22 Oct 2014 | 3:01 am
    By Marius Zaharia LONDON (Reuters) - European shares edged up and the euro hit a one-week low against the dollar on Wednesday, driven by upbeat company earnings results and hopes of corporate bond buying by the European Central Bank. Shares in Swiss engineering group ABB gained 3.1 percent after posting a bigger-than-expected rise in orders, helped by demand from the oil and gas industries. Outdoor equipment maker Husqvarna surged 6.1 percent after reporting a rise in earnings that was above forecasts. ...
  • Air freight outlook improves, annual growth of 4.1 percent seen: IATA

    22 Oct 2014 | 2:51 am
    BERLIN (Reuters) - The outlook for air freight demand is improving after several years in the doldrums, the International Air Transport Association said on Wednesday. The industry body said that international freight volumes, an indicator of global trade demand, are expected to increase at a compound annual growth rate of 4.1 percent over the next five years. "An average of more than 4 percent growth for the next five years would be a marked improvement on the performance of recent years," IATA Director General Tony Tyler said in a statement, adding that growth has averaged just 0.
  • Austria's Erste denies report it has failed stress tests

    22 Oct 2014 | 2:49 am
    MADRID/VIENNA (Reuters) - Austria's Erste Bank rejected a report that it was one of at least 11 banks that had failed the European Central Bank's landmark health check, while other banks named by Spanish newswire Efe did not comment. Efe said Erste, along with banks from Italy, Belgium, Cyprus, Portugal and Greece, had failed the ECB review based on preliminary data, but gave no details of the size of the capital holes at the banks. The ECB said it could not comment on individual institutions or on speculation. ...
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    The Retail Doctor Blog

  • Retail Holiday Sales: It's Called Thanksgiving, Not Thanksgetting

    20 Oct 2014 | 4:41 am
    The US Thanksgiving holiday will be celebrated this year with retailers opening on Thanksgiving and people leaving their homes to shop instead of sharing their day with loved ones.  Thanksgiving I still believe, is about giving, not getting. Thanksgiving used to be a holiday where several generations of family and friends would be seated around a large dinner table listening as Grandfather said grace, then watching as Dad carved the turkey and Mom brought out the pies. The kids were sitting quietly at a separate table. It is an image captured in a Norman Rockwell painting.  It is…
  • Are You Overlooking This Advanced Retail Selling Technique?

    19 Oct 2014 | 1:01 pm
    One of the most basic elements of any retail sales training program is covering product features and benefits. The feature is a fact you can’t dispute; the benefit is what the customer gets from that fact. You know that already, I hope. But many times what is heard on the salesfloor is only a list of features. Boring. Boring. Boring. And overwhelming. And it frequently trips a customer’s idiot switch.
  • Why Retailers Should Display Christmas Merchandise Before Halloween

    18 Oct 2014 | 3:00 am
    It's that time of the year ... Time for the leaves to change... Corn mazes to sprout up... Pumpkin spice latte... and the perennial favorite of writers everywhere... "I can't believe they already have Christmas stuff out and its not even Halloween." Y-A-W-N. Oh, excuse me, I suppose I should be in the camp talking about "the good old days" when Ralphie and Flick would admire the merchandise retailers had put in the shop windows during the annual Christmas parade at Higbees.
  • 7 Retail Headlines To Scare You About This Holiday Season

    12 Oct 2014 | 8:56 am
    Retail is predictable in many ways. The same predictable, negative retail holiday sales stories pop up about bricks and mortar retailers every year. I’ve studied these stories each year and there is a pattern…
  • Sales Training: How to Get Started and What to Expect

    5 Oct 2014 | 11:12 am
    Imagine being in an airplane and overhearing a voice from the cockpit saying, “Just keep the nose in the air and if the warning lights don’t go off, call me.” You, as a flight attendant, might begin preparing yourself for a crash. Many small business owners open their own retail stores with a similar message to their employees,  “Just help the customers and if you get overwhelmed, call me.”  That’s probably why so many crash…
 
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    Business Insider

  • North Korean Photos Show Scores Of Workers Building An Airport At Record Speed

    Stefano Pozzebon
    22 Oct 2014 | 3:35 am
    The image at right, taken by an AP photographer, shows the spot in Pyongyang, North Korea, where the government is building a new international airport terminal at record speed. The AP reports that the initiative is part of a series of "speed campaigns," big infrastructures built in record-time thanks to thousands of workers dressed in brown or green uniforms, who "toil under huge signs calling on them to carry out their tasks with 'Korea Speed,'" the AP writes. Patriotic music is also blasted from loudspeakers as they work. North Korea is hungry for foreign cash and since Kim Jong Un took…
  • Russia Will Be Plunged Into A Recession If Oil Prices Fall Further

    Tomas Hirst
    22 Oct 2014 | 3:32 am
    Russia will struggle to avoid falling into a recession if oil prices are allowed to drop to $80 a barrel — and could face calamity if prices fall below that level. Brent crude oil prices have fallen from a June high of $115 a barrel to just over $86 a barrel Wednesday. This poses a huge problem for Russia as oil and gas account for around two-thirds of total exports from the country: Morgan Stanley estimates that "every $10 fall in the oil price means a $32.4 billion fall in oil and gas exports, which is equivalent to about 1.6% of GDP" and around a $19 billion fall…
  • Australian convicted in child sex sting using virtual girl

    22 Oct 2014 | 3:25 am
    Sydney (AFP) - An Australian man caught in a global sting which used a virtual girl to trap child sex predators has become the first person convicted from the operation, the child rights group behind it said Wednesday.Dutch charitable organisation Terre des Hommes said in November last year it had used a computer-generated Filipina girl -- dubbed "Sweetie" -- in Internet chat rooms to ensnare paedophiles.Over a 10-week period more than 20,000 predators from 71 countries approached the virtual 10-year-old asking for webcam sex performances and more than 1,000 paedophiles had been identified as…
  • Tour de France offers 2015 Alpe d'Huez finale

    Barnaby Chesterman
    22 Oct 2014 | 3:24 am
    Paris (AFP) - For the first time in Tour de France history the legendary Alpe d'Huez will be climbed on the penultimate stage of the 2015 edition before the final procession in Paris.That was one of several surprises unveiled on Wednesday as the official route for the 2015 Tour, from July 4-26, was announced in Paris by Tour director Christian Prudhomme.After this year's exciting fifth stage -- in which defending champion Chris Froome crashed out with a broken hand and wrist -- won by Dutchman Lars Boom, the cobbles return for a second successive year while the first part of the race pays…
  • Brazilian Planemaker Unveils Its Biggest Military Jet Yet

    AFP
    22 Oct 2014 | 2:34 am
    Gavião Peixoto (Brazil) (AFP) - Brazilian planemaker Embraer unveiled its new KC-390 military transport Tuesday as the country expands its foray into the global security and defense air transport market.  Developing the KC-390, the biggest plane Embraer has produced, cost 4.6 billion reais ($1.9 billion), paid by the Brazilian Air Force in partnership with Argentina, the Czech Republic and Portugal. The new aircraft was presented at Embraer's testing facility at Gaviao Peixoto in Sao Paulo state at a ceremony attended by Brazil's defense minister, Celso Amorim. "This significant stage…
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    HBR.org

  • How to Choose the Right References

    Rebecca Knight
    21 Oct 2014 | 8:00 am
    You aced the last round of interviews and now your prospective employer wants to check your references. Who should you ask? Which people can best vouch for you? Will they be able to describe all your relevant qualities and skills and explain why you’re a fit for the new job? What the Experts Say One of the biggest mistakes jobseekers make is failing to understand “how incredibly important references are,” to the hiring process, says Claudio Fernández-Aráoz, a senior adviser at global executive search firm Egon Zehnder and the author of It’s Not the How or the What but the…
  • Before You Respond to that Email, Pause

    Anthony K. Tjan
    21 Oct 2014 | 7:00 am
    Someone sends you an email message or a text, and you’re unsure how to respond.  It’s about a complex negotiation, or a politically sensitive situation. Or maybe it’s just from a person who unnerves you. For a moment, you pause. But for most of us, most of the time, that pause doesn’t last long. Instead we react, feeling the need to immediately craft a response. And often we then hit “send” without fully thinking. The result: an awkward or incomplete message that causes the recipient to pause, then react, often starting or continuing a cycle of miscommunication and…
  • Why ESPN Won’t Pull an HBO

    Sarah Green
    21 Oct 2014 | 6:23 am
    When HBO and CBS announced they’d offer paid apps that would allow viewers to completely bypass TV and stream their content directly to their preferred device, it was hard not to see the moment as dominos starting to fall. Everyone from disruptive innovation theorists to cheapskate AppleTV-streaming hipsters has been salivating over the unbundling of cable for years. Aereo’s lost legal battle? A bump in the road on the inevitable way to a la carte TV. It’s widely accepted that live sports is one of the major things keeping cable’s profitable bundle intact. But might that begin to…
  • Get Buy-in for Your Global Strategy with Local Partners

    Kip Knight
    21 Oct 2014 | 6:00 am
    I never considered myself an “ugly American,” but my UK colleagues apparently thought otherwise. Just before I moved to the UK to head up marketing for KFC International in Europe and Africa, Pepsico had bought out our joint venture partner in the UK. I was part of the new management team that was going to try to turn around a 60-year-old business that had been declining for 10 years. Because most of the UK KFC system was franchised, it was important to win our franchisees over to a new brand strategy we had been planning before the acquisition took place. I put a lot of work into getting…
  • Hovering Over a Touch-Screen Keyboard Has Its Consequences

    The Daily Stat
    21 Oct 2014 | 5:30 am
    Desktop-computer keyboards allow you to rest your hands on the keys as you type, but touch-screen keyboards, such as on many tablets, are less forgiving: They require you to keep your fingertips off the screen to avoid accidentally activating the keys. Thus the upper-back muscles that support your arms are more active when you type on a touch screen than when you use a standard keyboard, which could lead to chronic shoulder problems, according to research reported in the Wall Street Journal. The average typing speed on touch screens is also less than half that on desktop keyboards, the…
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    NASE Staff Blog

  • The New Approach to Get Customers Banging on Your Door

    14 Oct 2014 | 11:44 am
    By&nbsp;Marc Wayshak (NASE Guest Blog post)<br /> <br /> An interview with HubSpot&rsquo;s founder, Brian Halligan as he shows us how to market in the digital age.&nbsp;<br /> <br /> As the first inside salesperson for PTC, a Needham, Mass.-based software company, Brian Halligan got his start cold calling until his &ldquo;fingers bled,&rdquo; he quipped during a recent interview with me. Later, when a venture capitalist enlisted him to bring the PTC playbook to a host of portfolio companies, he realized that old industry standbys needed a drastic…
  • Overcoming Overload Through Classification

    29 Sep 2014 | 11:31 am
    By Jeff Davidson, MBA, CMC (NASE Guest Blog Post)<br /> <a href="http://breathingspace.com/">breathingspace.com</a><br /> <br /> You do your best as a self-employed professional, but some days you are simply swamped by too much competing for your attention. When a flood of items compete for your attention, each item can loom larger in importance than it actually is. Here is a classification system to help you maintain perspective:<br /> <br /> Classifying Communication<br /> <br /> Bits: The lowest level of input, bits are single…
  • Small Business Is All Around Us

    18 Aug 2014 | 9:57 am
    <p > My best guess is that you may not even believe me in this week&rsquo;s blog post, but here it is.&nbsp; I was on a plane from Los Angeles to Dallas today after a very long week.&nbsp; I was actually answering an NASE TaxTalk question about S Corporations right on line with the help of American Airlines&rsquo; in-flight internet connection.&nbsp; (Love technology, btw)</p> <p><span style="line-height: 1.5;">The lady sitting next to me was a graphics designer and owner of her own small business and noticed the NASE logo on the screen of…
  • Entrepreneurial Spirit

    11 Aug 2014 | 7:30 am
    <p>I love small business owners.&nbsp; I know this sounds kind of sappy, and as the President of the National Association for the Self Employed I probably notice this kind of thing more than most, but it really makes me proud when I see that entrepreneurial spirit.&nbsp; I was out this past weekend and saw a local high school band having a car wash.&nbsp; I pulled in and let them do their best.&nbsp; But that wasn&rsquo;t the sappy part.&nbsp; There were three kids, maybe 8 years old, who had set up lemonade and iced tea stand.&nbsp; Right there in the…
  • Dog Days of Summer & Your Local Challenge

    4 Aug 2014 | 10:01 am
    <p>Posted by Keith Hall<br /> <br /> It&rsquo;s August, which I guess means that we are in the dog days of summer; lots of hot weather but also lots of swimming pools and cold glasses of lemonade.&nbsp; The good news for me is that despite the season there are still lots of questions from NASE members that we get to answer every day.&nbsp; One NASE member posted a question regarding income earned during a speaking engagement overseas, actually in London, England.&nbsp; Her question made me realize all over again just how pervasive the influence of small…
 
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    Women Entrepreneurs GROW Global

  • Laurel Delaney’s Export Readiness Talk

    Laurel J. Delaney
    19 Oct 2014 | 6:29 am
    Filed under: Education, Exporting, Video Tagged: export readiness, Laurel Delaney, Utah Global Forum
  • Meet Sara Murray, a Most Promising Woman Entrepreneur 2014

    Laurel J. Delaney
    11 Oct 2014 | 6:48 pm
    buddi (https://www.buddi.co.uk/healthcare.php) British entrepreneur Sara Murray, 45, has been named one of Fortune magazine’s ‘Ten Most Promising Women Entrepreneurs 2014’ for her creation of buddi, the tagging system originally designed to locate lost children. Now used by more than 100 local authorities in the UK to help monitor the vulnerable, it has also been taken up by police forces on three continents to keep track of offenders.  Murray set up the firm in 2005 after temporarily losing her child in a supermarket. Congratulations Sara!  We are very proud of you. Read the entire…
  • Enabling Women Entrepreneurs to Make Better Use of Technology to Grow Their Businesses Globally

    Laurel J. Delaney
    4 Oct 2014 | 2:09 pm
    Recently, the U.S. Department of State announced a new partnership between Ernst & Young (EY) and the Bureau of Information Resource Management’s Office of eDiplomacy at the Department of State outlining a public-private partnership that will directly benefit women entrepreneurs in four Latin American countries as part of the Women’s Entrepreneurship in the Americas Initiative (WEAmericas). WEAmericas was launched  in 2012 by President Obama at the Summit of the Americas. WEAmericas leverages public-private partnerships to encourage inclusive economic growth in the Western…
  • Jack Ma Says Chinese Women Are Becoming Superwomen

    Laurel J. Delaney
    27 Sep 2014 | 1:48 pm
    Jack Ma, Alibaba At the Clinton Global Initiative’s 10th annual meeting in New York on September 23rd, Jack Ma, founder of the Alibaba Group (pictured), says: “I admire Chinese women because a large number of them are both responsible mothers and successful entrepreneurs,” said Ma, adding that Chinese women have become superwomen, many of whom depend on Alibaba’s entrepreneurship platform. China-based e-commerce giant Alibaba, which went public on the New York Stock Exchange this month, has female employees which account for 40 percent of Alibaba’s staff, and…
  • The Ministry of Commerce and Supplies (MoCS) Puts in Request: Women Entrepreneurs Should Increase Exports

    Laurel J. Delaney
    20 Sep 2014 | 5:57 pm
    The Ministry of Commerce and Supplies (MoCS) in Singha Durbar, Kathmandu recently met with women entrepreneurs associated with the Federation of Women Entrepreneurs Association Nepal (FWEAN) to discuss export potentials and transit issues with neighboring India and Bangladesh. What came out of the meeting? In the meeting, officials of the ministry requested women entrepreneurs to increase export of products with maximum value addition. Further, MoCS wants to support women entrepreneurs on the development of products that have a competitive edge. Read more:  Women entrepreneurs told to…
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    Forbes - Entrepreneurs

  • A Return to Prague 24 Years Later * We are Never Checkmated by History * Brushfires of the Mind

    Julie Meyer
    22 Oct 2014 | 3:26 am
    Twenty five years ago next month, Czechslovakia was born after a half century of the Communist darkness. Throughout November 1989, students protested in Bratislava and Prague. A two hour general strike was held on the 27 of November throughout the country causing the entire Communist Party leadership to resign including Milos Jakes the puppet General Secretary. In response to this demonstration of people power, the Communist Party announced it would relinquish power and dismantle the single-party state. As barbed wire was removed, the Constitution changed. Vaclav Havel became the…
  • Why Is Telemedicine Suddenly Hot?

    Todd Hixon
    22 Oct 2014 | 3:00 am
    Google's recent announcement that it will provide telemedicine services was the crescendo to a swelling volume of recent interest. Telemedicine has been around for a generation. Why is this happening now? The new driving force is the rebirth of relationship medicine.
  • Free Speech Is Fundamental, Yet Tax Protesters Get Penalties Or Jail

    Robert W. Wood
    21 Oct 2014 | 10:02 pm
    IRS and Canada Are Both Ramping Up Law Enforcement Efforts Against Tax Protesters. Despite Free Speech, Talking Taxes Can Be Dangerous.
  • Polio Survivor Thrives At AIG, As Ironman Triathlete

    Devin Thorpe
    21 Oct 2014 | 8:45 pm
    Minda Dentler is a Director of Operations at AIG Multinational. She is also an elite athlete who competes in Ironman triathlons of 143 miles. And she's a polio survivor and spokesperson for Rotary International.
  • Outside-In Customer Experience Is The Best Offensive Strategy

    Christine Crandell
    21 Oct 2014 | 8:10 pm
    Designing business processes from the outside-in, from the customers’ perspective, not only simplifies the customer’s journey but helps brands stay nimble. It's an offensive strategy play.
 
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    Online sales proposals | Mimiran

  • Do Your Proposals Put Your Prospects to Sleep?

    Reuben
    30 Sep 2014 | 7:56 am
    I’ve seen many proposals that are The Worst Movie Ever. Don’t make your proposals like this…   Yes, you usually need some legal-type language, but you can still make a proposal interesting and compelling. If it’s important enough for the prospect to want to spend time on it, you should be able to make them want to spend time reading about how you’re going to help them solve it.
  • Austin Sales, Proposals and Pricing Meetup

    Reuben
    23 Sep 2014 | 11:10 am
    Got questions (or answers) about sales, proposals, and/or pricing? Join the Austin Sales, Proposals, and Pricing Meetup Group. We’ll be discussing tips, tricks, pitfalls, etc, to help you sell more effectively and profitably, how to attract the right kind of customers, and more. First meeting 9/24 at Sherlock’s in Austin at from 11:30-1.
  • Apple Watch, Value, Price, and Frame of Reference

    Reuben
    16 Sep 2014 | 6:54 pm
    John Gruber has an in-depth piece about Apple Watch over on DaringFireball. It’s well thought-out, but what’s particularly interesting is his guess at the prices of the three different tiers. Apple announced that the watch would start at $349, which clearly is for the sport version. The regular edition and the “Edition”-edition will be more. Gruber thinks much more. My guesses for starting prices: Apple Watch Sport (aluminum/glass): $349 (not a guess) Apple Watch (stainless steel/sapphire): $999 Apple Watch Edition (18-karat gold/sapphire): $4999 In short: hundreds for…
  • Proposal Writing Style: Formality and Clarity

    Reuben
    11 Sep 2014 | 7:13 am
    There are two ways to look at writing style: formality and clarity. The formality of the writing, formatting, and imagery will depend on your customers. A professional party planner may promise to “keep the drinks flowing, the music thumping, and the dance floor full until the small hours”, with pictures of happy people having a great time. If you’re implementing accounting systems, people might have different expectations for how formal your writing is. Even when writing formally, let some personality come through. People buy from people, not companies, but especially in formal…
  • Defining the Customer’s Commitments in a Proposal

    Reuben
    3 Sep 2014 | 4:55 am
    In addition to clearly defining what we are not doing as part of a project (see What You’re Forgetting to Include in Your Proposal), we need to define what we need the customer to do to make the project successful. There are no magic wands, and vendors almost always need some level of help to deliver results. Sometimes this help is minimal. Sometimes it means weeks or months of close collaboration with key personnel who already have busy schedules. Sometimes it means access to sensitive documents or data. Sometimes it means obtaining, cleansing, and stitching together information that…
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    Business.com B2B Online Marketing Blog

  • The SMB Guide to Mobile Marketing

    Shayna Marks
    15 Oct 2014 | 12:00 pm
    To say that mobile marketing is exploding is an understatement. With consumers and businesses alike utilizing their devices for everything from playing a game to making major business purchases, marketers cannot ignore that mobile has to be a part of their plans and budget. Mobile is not only a different animal than traditional forms of marketing, but also than it’s older digital sibling. The game has changed once again, so we’ve created a guide to help you navigate the waters ahead. Overview Mobile marketing is advertising via cell phone, smartphone, tablet, or any other such…
  • Up-and-Coming Digital Agency Scenes

    Shayna Marks
    8 Oct 2014 | 2:49 pm
    When you think creative hubs, Manhattan, San Francisco, and Los Angeles are some of the long-deemed cities that come to mind, but that is changing. With established, traditional agencies losing business to smaller, more nimble digital agencies, the advertising landscape is being reshaped, as are the cities that they call home. Portland and Minneapolis are some of the hottest up-and-coming digital scenes. Below are some of the agencies that are putting them on the map, and the incredible work they’re putting out. Portland Swift Winner of the Northwest Gold for Ad Age’s Small Agency of the…
  • 19 Pieces of Great Marketing Advice from the Pros

    Shayna Marks
    1 Oct 2014 | 9:25 am
    The work of a marketer is never done, but with a little advice from the experts, your marketing efforts can be more inspired, effective and engaging. Whether your business is B2B or B2C, these insightful tips from the pros will get you thinking about marketing in a different way. Here are 19 of our favorite words of wisdom from some of the great minds paving the way, especially in the digital landscape. “The biggest titles don’t always have the biggest brains. Instead, go after key influencers.” Guy Kawasaki, Chief Evangelist, Canva (Tweet This!) “A story is at its best when it’s…
  • How to Make the Most of What You Have: Lead Conversion Optimization Tips from Jim Wang of Microblogger.com

    Morgan Quinn
    24 Sep 2014 | 9:48 am
    What is top-of-mind for B2B marketers right now? According to a 2013 survey from The B2B Technology/Marketing Community on LinkedIn, 61% of responders said the biggest challenge they face is generating leads. And not just any old lead, but quality leads that actually convert. For the B2B marketers who feel held to time-consuming and expensive campaigns, there’s good news: the same study also found that the most effective lead generation tactic used by marketers is the company website, and another survey from MarketingSherpa found that marketers are increasing their spend yearly, with most…
  • 3 Major Marketing Fails, Risks, and Fixes

    Morgan Quinn
    17 Sep 2014 | 10:38 am
    He was wearing a robe and slippers, day-old stubble, jeans, and a dirty T-shirt. A cigarette dangled from his lips as he leaned underneath the “No Smoking” sign and muttered: “You hiring?” “Why, where have you been? You’re exactly what I’m looking for!” (Not!) As business owners, we can’t help but look outside and wonder “what in the world are people thinking?” when they unsuccessfully market themselves as employees. Before we cast judgment, though, let’s talk about how difficult marketing our own businesses can be (and the…
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    MyWifeQuitHerJob.com

  • How One Innocent Line Of Javascript Code Can Put Your Entire Website At Risk

    Steve C
    21 Oct 2014 | 7:09 am
    Over the past several years of running my online store course, I’ve noticed some very disturbing trends with a fair number of students in my class. First off, I want to preface this post by saying that most of the students in my course do not have a programming background nor do they join my class with a solid grasp of how web technologies work. As a result, whenever they need or want a certain feature for their shopping cart that hasn’t been covered in the class, they do what any normal person would do… They do a search on Google, look for a plugin, widget or piece of code…
  • MWQHJ 041: How To Make Money With Every Online Business Model Out There With Pat Flynn

    Steve C
    20 Oct 2014 | 9:43 pm
    I’ve known Pat Flynn for 4 years now and he continues to impress me everyday. He’s one of those guys who always has an open mind and is constantly trying out new business models to see if they work. That is why I’m thrilled to have him on the show today to talk about all of his successful online business “experiments”. In just under an hour, we’ll cover almost everything from starting a niche site to affiliate marketing to writing software etc… You name it and we’ll pretty much cover it in this interview. Definitely a must listen! BTW, in case…
  • MWQHJ 040: How Keith Walker Disrupted The Movie Theater Industry With an iPad And Raspberry Pi

    Steve C
    16 Oct 2014 | 5:56 am
    As a big movie buff, I’ve always wondered how the movie industry works and how movie theaters manage stay in business. As it turns out, movie theaters have been on the decline for the past several years thanks to DVDs and services like Netflix. That is why Keith Walker and his partner Matt Sconce decided to completely disrupt the entire industry with their site MovieHeroes.com. Their technology allows movie theaters to instantly adopt an all you can eat Netflix type of business model to maximize profit. And their results have been staggering. The theaters that have adopted…
  • How To Validate Your Business Idea So You Don’t Lose $82,000 Like Noah Kagan

    Steve C
    13 Oct 2014 | 9:09 pm
    This post was written by Noah Kagan, Chief Sumo at SumoMe.com, the free tool to grow your website traffic. Noah and I first met when I interviewed him for my podcast and he really knows his stuff when it comes to marketing and sales. In this post, he tells his story about a huge mistake he made that caused him to lose $82000 and how he approaches new business ventures today. At one point in time I was the largest Facebook game developer with nearly 5 million players. This was awesome and I was generating $40,000 a month. I moved the company to Argentina, drank wine, learned Tango and hung…
  • MWQHJ 039: How To Run A 6 Figure Mommy Blog While Homeschooling 7 Kids With Toni Anderson

    Steve C
    9 Oct 2014 | 8:08 am
    Today I’m thrilled to have Toni Anderson on the show. Toni and I met at the World Domination Summit last year and she’s one of my favorite mommy bloggers of all time. I always love talking to Toni because every time I talk to her, I realize how much of a cake walk my life really is. Toni runs the ridiculously popular blog, TheHappyHousewife.com, where she blogs about how to better manage your household. And here’s the kicker. The woman has 7 kids and she homeschools all of them. In addition to the blog, she also runs a conference and she consults on the side. In short, her…
 
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    Optimal Digital Marketing

  • Competitive Link Research – How Your Competitors Can Help You

    Jeremy Scholz
    24 Sep 2014 | 11:55 pm
    I’m willing to bet you have a pretty great product or service and you want to rank well for your key terms. It’s quite likely that you’re going to have some competition. If you have the tools and the know-how, then you can use your competitors’ efforts to your advantage, both for learning and for getting some really good links. If you’re doing any sort of SEO, I’m sure you’ve come across the need for backlinks. Backlinks will always be a very important part of SEO, and Google has by no means ruled out their importance. Horizontal Link Analysis We…
  • On-Page SEO is the New Off-Page SEO

    Bartosz Góralewicz
    16 Sep 2014 | 10:00 am
    You are probably tired of listening to all the Penguin news, the talk that SEO is dead, and that link building is over. Good, me too. I personally think that talking about all of the changes in Google and ranking penalties have blocked the SEO community from seeing what has remained unchanged. What changed then? I will start with the most interesting part (I think) of the latest trends in on-page SEO. New trends in on-page SEO On-page factors and technical SEO have not really changed as much as some of you may have thought in the last few years. I think it is safe to say that Google is slowly…
  • Digital PR and Why Your Brand Needs It

    Claire Westlie
    27 Aug 2014 | 1:30 am
    What is Digital PR? Public Relations (PR) is building and maintaining a brand’s reputation by making sure the right information gets passed from the organization to the public. This includes organizing events, announcing new hires and construction, and promoting sponsorships – just to name a few. Digital PR is still passing information from the organization to the public, but its tools have evolved to encompass Search Engine Optimization (SEO), social media, content marketing, link building and online promotion of your brand. It seems simple enough, but there’s dedicated work behind…
  • 2 Simple Steps to Ensure Social Media Success on Facebook

    Brad Cebulski
    12 Aug 2014 | 8:00 am
    Whenever you are marketing via social media, you always need to worry about two parts of the equation: creating great content and attracting new customers. However, it seems like so many people only focus on the first of the two because it draws the most attention and is much more “fun.” The reality is that a business is rarely successful on Facebook unless they are focusing on both the content and the acquisition of new customer – in the form of fans and followers. (Disclaimer: I do not work for Facebook. I simply believe that Facebook advertising (when used correctly) can be one of…
  • Broken Link Building and Why It’s Worth It

    Jeremy Scholz
    5 Aug 2014 | 9:00 am
    Link building can be a very challenging task…especially when you want to build STRONG LINKS. Broken link building can be one of the most beneficial and successful methods if done right. Doing so can often fix something on a website that has existed for many years and already has very high authority and a plethora of links built to the page so the “link equity” will start pouring in.  The good news is, no one wants broken links on their site! Finding Broken Links First comes the challenge of finding links that are broken. There are billions of websites out there. Determining which ones…
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    Flyte New Media

  • How Do I Activate Google Webmaster Tools?

    Katrina Crowell
    17 Oct 2014 | 10:28 am
    Discover how to unlock the full power of Google Analytics by connecting Google Webmaster Tools to your account. So, you’ve successfully installed Google Analytics and you’re officially tracking your website activity. Nice work! Now, in order to take the most advantage of the metrics and tracking tools Google Analytics provides, you’ll want to make sure you’ve activated your Google Webmaster Tools. Doing this is actually not very complex and activating this tool gives you access to important Search Engine Optimization metrics such as Search Queries and In-Page…
  • Maine Children’s Growth Council Develops a New Responsive Site

    Rich Brooks
    3 Oct 2014 | 8:16 am
      The Client: Maine Children’s Growth Council is working to achieve sustainable social and financial investments in the healthy development of Maine’s young children and their families. The Objective: Explain, enhance, and promote MCGC’s policy and system change recommendations to the Governor and the Legislature; through community and state leadership; through collaboration, planning and monitoring; and through widespread efforts to educate Mainers about the importance of the first few years of life. The Tools: The site was build on WordPress. The site uses Events Manager,…
  • What Does Diversity Mean in a (VERY) Small Company?

    Rich Brooks
    16 Sep 2014 | 8:00 am
    This post is sponsored by Visa Small Business, but the opinions are all mine, and any comments are all yours. Having a diverse workforce can be a challenge for small businesses, especially in certain parts of the U.S. or globally. To get the benefits of diversity, you may need to expand your thinking. Many large companies must comply with corporate or even governmental diversity mandates. They are also made up of such large workforces that it’s easy to cultivate a rich mixture of experiences and people. But smart businesses—of any size—don’t view diversity as a requirement, but rather…
  • How Do I Become an Internet Sensation? Follow This One Rule.

    Katrina Crowell
    12 Sep 2014 | 8:42 am
    Rebecca Black. Antoine Dodson. Psy. What do all of these people have in common? They’ve all managed to take a slice of fame, by joining the ranks of a phenomenon of the 21st Century called “Internet Sensations”. Being an Internet sensation can result in record contracts, television appearances, book deals, advertising endorsements, even lucrative contracts with major cosmetic companies... And of course – cold, hard cash. The facts don’t lie: Making yourself an Internet sensation can pay off big time. OK – So, coming back down to earth – it’s safe to say that most of us…
  • How to Retarget Your Ads on Facebook

    Katrina Crowell
    3 Sep 2014 | 10:21 am
    Retargeting on Facebook is a digital marketing tactic that’s been getting a lot of attention lately. And rightly so – because retargeting gives you a chance to reach customers who are serious about purchasing your product or service. If you’ve never heard of retargeting, you’ve probably experienced it. Ever looked at—say, a pair of boots—online and then seen ads for those boots at every site you go to after that? Well, those ads aren’t coming from the magic internet marketing fairy – They’re coming from a digital marketing tactic called retargeting.  How do…
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    Profitable Growth

  • Does Your Company Culture Need To Change With The Times? Don’t Sing The Blues; Learn From The Blues.

    Andy Birol
    19 Oct 2014 | 3:14 pm
    Does the strong and deep company culture you have nurtured and sustained still resonate with employees and attract customers? As new generations replace retirees and your customers change, is your company culture still aligned with your company’s goals? If you are thinking your company culture is too embedded to change, consider the most truly American form of music, the Blues, and you will see that if it’s culture can change with the times, so can yours! How so? The Blues as a music form was born out of the roots of slavery and Jim Crow but was first heard across the world through…
  • Go Away to Come Back; Business Lessons From Seven Continents.

    Andy Birol
    14 Aug 2014 | 8:22 pm
    Is the idea of leaving your business as well as your country to see the world absurd? As business owners, we are heads-down focused on our business and driven to make it better. Leaving our business is inconceivable. Or is it? Remember back to your childhood. On sunny days, Mom and Dad made you go outside and play. Before there were play dates, you went to a field with your friends and a ball and decided, what game would you play? Whose team were you on? And what position would you play? Wasn’t it fun? Now that you’re the boss, it doesn’t have to be a summer day. You can get…
  • How to Keep Customers for Life

    Andy Birol
    14 Aug 2014 | 8:11 pm
    By Dan Janal President and Founder PR LEADS Everyone knows it costs less to keep a customer than to sell to a new prospect. Yet, so few people know how to keep a customer for life. I’ve build a considerable empire based on retaining customers and I’d like to share my best ideas with you so you can grow your business. You might have the basics covered, tactics like offering superior customer service, and sending hand-written thank you notes. But I’ve found five foundational truths that you must follow if you want to keep your best customers. 1. You have to offer a superior product or…
  • 10 Warning Signs Your Business is Out of Focus

    Andy Birol
    29 Jun 2014 | 2:00 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer May 14, 2014 Your business strategy is crystal-clear, sharply-focused, and well-versed – or is it? Do your employees, customers, and vendors really know your core competencies? Are you certain everyone understands your plan to achieve your mission and vision? Click here to read more.  
  • How to find a banker who adds value to your business

    Andy Birol
    25 May 2014 | 7:28 am
            Article posted in The Business Journals by Andy Birol, Contributing Writer May 20, 2014 As long as capitalism survives in the United States, there will be bankers and business owners. Whatever the stage of the business cycle, one will need the other more. If bankers are lending freely, there’s a good chance owners don’t need to borrow (and the reverse is true). Click here to read more.                
 
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    Blog@PixelCrayons™

  • PhoneGap – Is It For You or Not?

    Mark Wilston
    16 Oct 2014 | 10:35 pm
    INFOGRAPHICS Image Source: konstantinfo.com
  • 10 Attributes of Stylish Application Development

    Mark Wilston
    10 Oct 2014 | 5:16 am
    The world of application development is continuously witnessing new changes and innovations. From enterprise software to entertainment apps, developers are revolutionizing the application development process. With the emergence of smartphones, a new phase of mobile application development has gripped the world, and in the recent years, a range of adorable apps have hit the mobile […]
  • Learn from Your Competitors to Expand Your Ecommerce Business

    Mark Wilston
    6 Oct 2014 | 4:10 am
    A number of new players are entering the ecommerce business space on a daily basis. Does it make the competition fierce? Or, is it taking away the business share of the existing online stores? The questions are worth exploring and the answers could reveal you some new business insights. It is a fact that more […]
  • Why social media advertising is important for a web store?

    Mark Wilston
    29 Sep 2014 | 10:09 pm
    The importance of social media for business success is no more a hidden secret. E-commerce stores can especially gain from the social media advertising. Millions of people are available online at any time on social networks and advertising on popular social media websites could prove a profitable idea to draw the traffic and enhance the […]
  • Which OpenSource CMS is best for you: WordPress, Joomla or Drupal?

    Mark Wilston
    23 Sep 2014 | 10:00 pm
    WordPress, JoomlaWordPress, Joomla and Drupal are the three leading and popular open-source Content Management Systems (CMS), with their own set of features and capabilities. Each of these CMS solutions is loved by the developers for their customization capability and the ease of use. Let us have a close look at the pros and cons of […]
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    Business Credit

  • How to Get Restaurant Business Loans with Bad Credit

    Marco Carbajo
    6 Oct 2014 | 8:03 am
    Restaurant Business Loans One of the greatest challenges facing restaurant owners from getting the business loans they need is bad credit. The fact is restaurant owners took a massive hit from the economic downturn from several years back. From the significant drop in customers dining out, increased transportation costs and the rise in food costs; […] The post How to Get Restaurant Business Loans with Bad Credit appeared first on Business Credit.
  • Business Credit Partners: Answers to Your Most Pressing Questions

    Marco Carbajo
    25 Sep 2014 | 3:04 pm
    Business Credit Partners In recent posts we covered quite a bit of ground surrounding unsecured business credit lines. We went over the benefits, did comparisons, and reviewed what it takes to qualify. Unfortunately, many business owners find that their personal credit is not sufficient to qualify for these particular business credit lines. The good news […] The post Business Credit Partners: Answers to Your Most Pressing Questions appeared first on Business Credit.
  • Attention Business Owners: Best Practices for Using Credit Cards

    Marco Carbajo
    17 Sep 2014 | 8:24 am
    Business Best Practices Credit Cards One of the challenges facing business owners in America today is the lack of business credit education. An area of particular interest is in the proper use of credit cards. According to Tower Group’s recent report, more than two-thirds of business owners use credit cards for business, but of those […] The post Attention Business Owners: Best Practices for Using Credit Cards appeared first on Business Credit.
  • UCC Financing Statement: Is One Filed Against Your Business?

    Marco Carbajo
    9 Sep 2014 | 10:45 am
    UCC Financing Statement In the past several posts we talked about deciphering your Equifax Small Business Report, Experian Business Report and Dun & Bradstreet Report. We broke down the various groups of data that make up your company’s credit report with public filings being one of them. Public filings include records such as bankruptcies, liens, […] The post UCC Financing Statement: Is One Filed Against Your Business? appeared first on Business Credit.
  • Unsecured Business Credit Lines vs Business Credit Cards

    Marco Carbajo
    3 Sep 2014 | 8:33 am
    Unsecured Business Credit Lines In a previous post we talked about the benefits of using our unsecured business credit lines. Now I have to say this definitely was a very popular post that generated quite a bit of questions and conversations so I thought it would be a good idea to cover this in today’s […] The post Unsecured Business Credit Lines vs Business Credit Cards appeared first on Business Credit.
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    The Work at Home Woman

  • Enter to Win a Total Defense Kit from Nature Unleashed – Value $109.70!

    Holly - The Work at Home Woman
    21 Oct 2014 | 10:00 pm
    We’re excited to be partnering with Nature Unleashed for this earth-friendly giveaway! You can proactively shield your total environment by unleashing nature’s powerful work in your home to protect yourself and your loved ones with the all-inclusive ‘Total Defense Kit’ and tote bag – valued at $109.70! The kit contains: 1 Anolyte C™ (Cleanser) 32oz […]
  • Start Treating Your Blog Like a Business – 5 Reasons You Need Cloud Storage

    Holly - The Work at Home Woman
    21 Oct 2014 | 12:08 pm
    By Holly Reisem Hanna Thanks to WD for sponsoring today’s post and for providing me with a My Cloud EX2 to use and review. When I began my blogging journey, I backed up my computer files on multiple flash drives. Yes, I know, not a good strategy, but I wanted to save money. But after […]
  • Pinterest is Perfect For Direct Sales Consultants

    wahanelson
    20 Oct 2014 | 10:00 pm
    By Deb Bixler Pinterest means Pin things of Interest on your bulletin boards. Pinterest is fun and profitable! After only a couple of pin boards and a few pins I quickly saw people coming to my websites from Pinterest. After just over a year it is the top social referrer to my website, even beating […]
  • You’re Personally Invited to Be a Work at Home Fashion Insider

    Holly - The Work at Home Woman
    20 Oct 2014 | 8:58 am
    By Holly Reisem Hanna This fall, CAbi is inviting you to experience the brand in a very special way through a live broadcast at one of their many viewing parties! You’ll get to engage with the CAbi Community, get a sneak peek of the spring trends, and find out more about working from home as […]
  • Interview with Elizabeth Irvine – Creative Director of The Jewelry Project

    wahanelson
    19 Oct 2014 | 10:00 pm
    Tell us a little bit about yourself and your entrepreneurial journey.   I never really thought of myself as an entrepreneur. I was just a woman who wanted to pass on knowledge and creatively express myself. My son’s childhood illness pushed me to find a way to help him and learn how to deal with my […]
 
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    Leader Networks blog

  • Why Listening Communities Belong in Your Marketing Strategy

    Vanessa DiMauro
    20 Oct 2014 | 2:29 pm
    Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone won’t stop talking — it’s very hard to stay engaged. Have you tried listening to your audience instead? Online communities are primordial (pre-web, even) discussion, content-sharing, and collaboration applications. While many brands use online communities for bottom-line-focused activities such as lead generation, others focus on listening, which helps them uncover powerful sources of customer insights, content, and industry…
  • The Future Of Social Business [Video]

    Vanessa DiMauro
    14 Oct 2014 | 5:36 am
    At the Social Shakeup conference in Atlanta (hosted by Social Media Today) I was delighted to participate in a keynote panel with Jeff Dachis and Renee Ducre to talk about the future of social business. A video of the session was just posted online so I am sharing it here as I think we covered some interesting ground. Our panel discussed where social has been and where it’s headed. Many smart people have been saying for years that at some point in the future we would no longer distinguish “social” business from ordinary business. Now we find social expertise in many enterprise…
  • Gender vs. Generational Divide Tops Findings From The Social Consumer Study

    Vanessa DiMauro
    24 Sep 2014 | 4:10 am
    Don Bulmer and I are thrilled to share the findings of our  latest study, The Social Consumer,  and we think this is the most exciting one yet!  We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. We tested the belief that brands which can tap into the emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.  This is our third research collaboration since 2009, as part of our fellowship with The Society for New Communication Research. We were…
  • Big List 2.0: The Top B2B Online Customer Communities 2014

    Vanessa DiMauro
    8 Sep 2014 | 11:00 am
    I am thrilled to share the most comprehensive directory of B2B online customer communities on the web and perhaps even the planet! We published our first Big List in 2011 and just finished an exhaustive period of research and review to bring you the following 106 dynamic communities. From IT pros and CIOs to plumbers, baristas, and dentists. From frequent fliers to small business owners, you’ll find them all and more, right here. The Big List functions as a much deserved acknowledgment of B2B communities and their dedicated community managers, fierce executive champions and collaborative…
  • Spotlighting *Your* B2B Online Community – Call for Participation

    Vanessa DiMauro
    18 Aug 2014 | 9:56 am
    Calling all B2B community builders, the Big List is back! In 2011 Leader Networks, a well known social business research and consulting firm, researched and published a list of the top 71 online customer communities –drawing attention to thriving, dynamic, communities that didn’t receive much fanfare due to their focused audiences and limited public exposure. It holds true today that little is known about many of the most vibrant and visionary B2B communities due to their role as competitive advantages and their importance to their company’s strategic mission. In fact some of the…
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    Small Biz Daily

  • Your Customers Are Mobile. Are You?

    Rieva Lesonsky
    22 Oct 2014 | 3:00 am
    Mobile use is becoming increasingly prevalent for small businesses, as 80 percent of SurePayroll customers with 1-10 employees said they are leveraging mobile technology in their work. As many as one in three small business owners spend 30 percent of their time working on a mobile device, according to a recent survey. One in 10 use their mobile device 50 percent of the time, and on the opposite side of the spectrum, 16 percent don’t do any work on a tablet or smartphone.   The post Your Customers Are Mobile. Are You? appeared first on Small Biz Daily.
  • Content Marketing Tips: You’re the Expert

    Rieva Lesonsky
    21 Oct 2014 | 12:01 pm
    By Heather Miller A lot of buzz is swirling around the growth of “content marketing.” But what is it really? It depends on who you ask. The most agreed-upon definition of content marketing is that it’s a way for a company to communicate with customers in a manner that does not come off as a “pitch.” It can be as simple as an informative blog post on a topic or an article with a compelling point-of-view—all without any mention of a product or service per se. That being said, the content should certainly relate to your industry! And, as a small business, content marketing is really…
  • The Pros and Cons of Friends and Family Financing

    Rieva Lesonsky
    21 Oct 2014 | 3:00 am
    By Rieva Lesonsky The types of business success stories that make news typically involve hot young startup entrepreneurs landing millions of dollars in venture capital. That’s why it may come as a surprise to you to learn that the average startup entrepreneur finances his or her business using personal savings or money from friends and family members. What are the pros and cons of financing from friends and family? Here are some pluses and minuses to consider. Pros of friends and family financing: They trust you. No one believes in you like your friends and family do. Assuming you have a…
  • Jump Start Your Career as an Entrepreneur

    Rieva Lesonsky
    20 Oct 2014 | 12:01 pm
    Entrepreneurship has always been the backbone of American business, and that spirit continues to thrive among recent college graduates. However, the journey from innovative idea to successful business presents challenges of which aspiring entrepreneurs may not be aware. To successfully navigate this complex business landscape, there are several best practices and tips for seamlessly turning entrepreneurial dreams into reality. The post Jump Start Your Career as an Entrepreneur appeared first on Small Biz Daily.
  • All the Single Ladies…and Gentlemen

    Rieva Lesonsky
    20 Oct 2014 | 3:00 am
    By Rieva Lesonsky Steve King at Small Business Labs (part of Emergent Research) recently called my attention to a new demographictrend: “For the first time since the government started keeping these stats, more than half of adult Americans (about 125 million) are single.” Bloomberg Businessweek says there are economic implications to the story as well, since singles (especially younger ones) are more likely to rent than own their homes and in general either don’t yet have kids, or the ones they have are now adults. A report from Pew Research says the share of U.S. adults “who…
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    MLM Blog - Network Marketing Blog

  • Morinda Updating Compensation Plan

    ty@tribble.org (Ty Tribble)
    26 Sep 2014 | 11:09 am
    PROVO, Utah, Sept. 18, 2014 (GLOBE NEWSWIRE) — Morinda, a leader in the network marketing industry for nearly two decades, has enhanced the company’s existing Area Developer Program—adding new payouts, title positions and team bonuses to the already popular expansion and commissions program. The enhancements, announced at the company’s recent Vision Retreat event in Kauai, Hawaii, are aimed at driving new growth and expansion for a company that has created 250 millionaires as part of its compensation plan over the past 18 years. The Area Developer Program’s…
  • Todd Falcone’s “Cracking The Code To Network Marketing Success”

    ty@tribble.org (Ty Tribble)
    11 Sep 2014 | 8:17 am
    Today, Todd Falcone launched what is really a culmination of 25 years of experience in the world of Network Marketing called “Cracking The Code To Network Marketing Success“. I have known Todd for 10 years now, traveled with him, sat in his office and actually watched him work. In my opinion, no one is better positioned to give you the essential information it takes to get your business really moving. This is a physical product, something you can hold in your hands and take with you anywhere.     Part #1: On Your Mark 1: Take The First Step: Eliminates your fear on…
  • Book Publisher Ditches Amazon For MLM

    ty@tribble.org (Ty Tribble)
    28 Aug 2014 | 9:49 am
    Oklahoma based book publisher, Education Development Corporation recently stopped selling on Amazon and other big stores like Costco and Sam’s Club in favor of “an army of home sellers”. The home selling division, Usborne Books & More currently has 7,000 consultants selling books through an MLM business model. The home division is a multi-level marketing organization, in which amateur sales reps around the country not only peddle books but recruit new representatives into the program. Mary Ann Wartman signed on 20 years ago with a goal of providing books for her own…
  • Ignore Ann Sieg (Renegade) At Your Own Risk

    ty@tribble.org (Ty Tribble)
    7 Aug 2014 | 12:42 pm
    Ann Sieg has been ahead of the curve since I first got to know her in 2007. I bet you would have liked to be in Ann’s inner circle back then… When she wrote her best selling book, “7 Great Lies”. When she began using Google Adwords to generate hundreds of leads a day. When she (along with Mike Dillard) pioneered a concept called “The Funded Proposal” in the Network Marketing space. Now Ann is doing it all over again in the e-commerce space with Amazon, eBay, drop shipping strategies. And she is doing a webinar for us, explaining the details tonight:…
  • Making Money With Amazon FBA: Why It Works

    ty@tribble.org (Ty Tribble)
    16 Jul 2014 | 9:28 am
    The secret to selling on Amazon actually starts with a program offered by Amazon.com called Amazon Prime. Amazon Prime offers free 2-day shipping on millions of products along with free music, video (TV and moves) and Kindle book rentals for $99/yr. The 20 million+ Amazon Prime members spend an average of $1,224 per year versus $505 non-prime customers and these high spending members are always looking for products that are part of free shipping program. But the secret (and huge opportunity) is that it’s not just Amazon selling products under the Amazon Prime umbrella. You can…
 
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    Springwise

  • Human ATM will come and meet you with cash

    Springwise
    21 Oct 2014 | 8:55 am
    Add / Remove Carrying around plastic is a lot easier than wads of bills, but in those times when you need some cash, finding an ATM can turn into a Herculean task. Consumers can do all manner of banking activities on their phone, wherever and whenever, but taking cash out remains somewhat of an effort. Nimbl is now hoping to make ATM-style transactions mobile, with human helpers that deliver cash on demand. Currently available in San Francisco and New York City, the iOS app offers a simple interface that will be familiar to anyone who's ever used an ATM before. They simply select the…
  • Service lets fans receive phone calls from their favorite popstars

    Springwise
    21 Oct 2014 | 6:58 am
    Add / Remove The popstars that offer up a sense of intimacy and fan engagement are the ones that reap the rewards, as Justin Bieber and Lady Gaga have demonstrated with their focus on social media. Digital technology is making this connection all the more easy, and previously we've seen Egraphs link digital autographs with unique personal audio recordings from sports stars. Now Phonio is enabling celebrities to record mass messages for their fans, pushed to their handsets as a phone call. Working with musicians, actors, politicians and industry experts, the service is designed to enable…
  • Travel app connects tourists with locals up for a party

    Springwise
    21 Oct 2014 | 3:30 am
    Add / Remove All tourists — whether they're alone or in a group — sometimes get the feeling that they're missing a great event because they simply haven't heard about it. Having an acquaintance in a new city is always a good way to find out about events and meet some locals. While apps such as Backpackr have already aimed to help solo travelers connect with each other, the Netherlands' Party With A Local is now helping tourists hook up with residents that know the best spots for a shindig. A lot like other social apps that help strangers connect, Party With A Local uses…
  • At pop-up restaurant, customers wash the dishes instead of paying

    Springwise
    20 Oct 2014 | 9:24 am
    Add / Remove There's no such thing as a free lunch, but we're increasingly seeing businesses offer their service in exchange for other forms of currency than plain old cash. We recently wrote about several NYC gyms that are using work-trade programs to enable volunteers to get free workout sessions. Now a French washing liquid brand has created the Mir Restaurant, which is charging customers in the form of dishwashing tasks, instead of money. As part of a marketing exercise, Mir redesigned La Bastide d'Opio, a popular bistro on the 6th arrondissement of Paris, to bring the…
  • The next Wu Tang album can only be heard through a limited-edition boombox

    Springwise
    20 Oct 2014 | 8:41 am
    Add / Remove Thanks to the mp3, the physicality of records, cassettes and CDs is being replaced by the intangible and distant specter of the cloud and Spotify. However, a few artists are being creative about their releases in order to put music back into the hands of fans. We've already seen DATAROCK embed music into a designer toy with a USB output. Now Wu Tang Clan are releasing a portable boombox that is the only way to play tracks from their forthcoming album A Better Tomorrow. Teaming up with Boombotix, the rap collective is exclusively embedding a handful of tracks from the album…
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    Jeff Korhan

  • How Storytelling Grows Your Social Media Audience

    Jeff Korhan
    21 Oct 2014 | 7:31 am
    Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? In addition to technology changing, everything about people and business is changing too. This means your social media has to meet new expectations. Media that markets these days does much more than create awareness. It makes meaningful connections, which means it inspires. The easiest way to accomplish that is by telling stories. Everyone is a Storyteller Don’t think that you are not a storyteller, because you have been…
  • Business Niche: How to Build a Predictable Income Model

    Jeff Korhan
    17 Oct 2014 | 12:18 pm
    Listen to the Episode Below (0:38:31) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 13 of This Old New Business weekly business podcast with Jeff Korhan. Mike Rorie is the founder of one of the largest landscape management companies in the United States that employed 550 employees at its peak, before selling to a national firm in 2006. To grow and manage a business of that magnitude requires a lot more than had work. In this episode Mike shares why it’s vital to find a business model that…
  • How to Be Famous for Your Business Content

    Jeff Korhan
    14 Oct 2014 | 2:45 am
    As a marketer you no doubt are familiar with the expression “Content is King” – but do you know who is credited with first coining it? I posed that question to my audience at a recent content marketing conference here in Chicago. To my surprise, nobody knew the answer. While it is sometimes disputed, Bill Gates is most often credited for one simple reason: He published it. This is why your business needs to get serious about publishing business content. Claim Your Signature Content New ideas often slowly emerge from everyday circumstances. This is why they seem common to those that are…
  • Community Value: How to Grow Your Business Audience

    Jeff Korhan
    10 Oct 2014 | 2:00 am
    Listen to the Episode Below (0:25:52) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 12 of This Old New Business weekly business podcast with Jeff Korhan. John Lee Dumas has built a spectacularly successful online business in a very short period of time. He is best known as the founder of EntrepreneurOnFire, a daily podcast show launched just two short years ago that is now approaching one million monthly downloads, not to mention earning millions of dollars in annual revenue. Out of that…
  • 4 Pillars of Online Marketing Success

    Jeff Korhan
    6 Oct 2014 | 10:33 am
    Too many businesses are overwhelmed with social media, and for good reason. Even those with abundant resources cannot manage all of the major social media channels well. Facebook advertising alone is a major undertaking. If you narrow your focus to one or two channels, then it’s only a matter of building the discipline of doing at least one thing each day to get results. We’ll get to that later; because social media is just one of 4 pillars that comprise a solid online marketing foundation. Here they are in order of importance. #1 – An Optimized and Responsive Website Online…
 
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    SmartCEO

  • 101 super effective ways to reward your employees

    Marina Locks
    13 Oct 2014 | 11:29 am
    You have the power to dramatically increase worker productivity and loyalty — quickly and easily. According to a poll conducted by Maritz Research, employees who are recognized on the job are: 5 times more likely to feel valued 7 times more likely to stay with the company 6 times more likely to invest in the company 11 times more likely to feel completely committed to the company There’s just no excuse for not taking the time to reward your employees for doing a good job. Here are 101 simple and effective ideas to get you started. 1. Personal handwritten note of thanks 2. Set up a…
  • The leveraged bonus: A deferred compensation alternative for today’s uncertainties

    Asset Management Group
    9 Oct 2014 | 8:23 am
    Thought Leadership on Diverse compensation presented by Asset Management Group, Inc.  Do you have clients who want supplemental retirement income but are hesitant to defer current compensation? The leveraged bonus plan may provide a welcome alternative. Employee goal: Limiting risk Employer assets held to meet future promises to employees under deferred compensation plans are subject to the employer’s creditors. The employee holds no rights to the employer’s assets greater than being a general unsecured creditor. Many employees are worried that the employer and their deferred…
  • The real deal about excess liability insurance (video)

    april
    9 Oct 2014 | 8:12 am
    Thought Leadership on Excess Liability Insurance/Group Personal Excess Insurance presented by Chubb Group of Insurance Companies.  “It only takes a second to lose what you’ve spent a lifetime building.  Litigiousness in the United States is growing at an alarming pace, as evidenced by new liabilities and exorbitant jury verdicts that can run in the millions.  Find out how excess liability insurance can help protect your hard-earned personal assets and how group personal excess insurance can help protect the personal assets of your employees.”  Click here to see the…
  • Why choose an ESOP?

    Prairie Capital Advisors, Inc.
    9 Oct 2014 | 8:09 am
    Thought Leadership on Ownership Transition presented by Prairie Capital Advisors, Inc.  When it comes to deciding upon an exit strategy, owners of closely held businesses have a lot to think about. Faced with the frightening prospect of turning over the business they have worked so hard to build to new ownership, they might worry about what will happen to the company – and their employees – once they’re gone. Selling the business to a third party isn’t always a welcome or viable option. But if there isn’t a qualified management team or successor in mind, what’s a business owner…
  • Core Pillars of a Competitive Business Climate in Baltimore

    Greater Baltimore Committee
    8 Oct 2014 | 12:47 pm
    Thought Leadership on Improving Maryland Business Climate presented by Greater Baltimore Committee.  Maryland’s environment for job creation could be strengthened by government policies that include top-down support for business growth from elected officials, a streamlined and predictable regulatory system, a more competitive tax structure, and improved support for transportation. The No. 1 priority of Maryland government policy makers, now and in the foreseeable future, has to be job creation and business development. That’s not just my opinion. It’s the consensus of business, civic…
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    Roundpeg | Indianapolis | Web Design | Social Media | Marketing

  • How Authentic is Your Brand?

    Anne
    21 Oct 2014 | 4:00 am
    Last weekend I was aimlessly scrolling through Twitter when I landed on a Tweet from Buzzfeed that questioned the authenticity of a brand I frequently support. Madewell is the sister company of the J.Crew empire. The tweet said, “How Madewell Bought And Sold My Family’s History.” Now I’m pretty familiar with this company, so I was really intrigued to see if this story actually had any substance to it or if it was just some random person looking for 15 minutes of fame. I’m talking to you, crazy Frozen lady. The article was pretty enlightening. It turns out Madewell as…
  • Seminar: Rock the Holidays

    Roundpeg
    20 Oct 2014 | 10:28 am
    It’s that time of year – the hustle and bustle of the holiday season is upon us. There is no better time to reach out to your customers, bring new clients in, and  boost repeat and referral business! Whether you run a retail shop, provide a specialized home service or offer services to other businesses this workshop will provide simple, practical tips for closing out 2014 on a high note. Participants will learn: How to leverage social media to engage new and existing customers Which  promotions and special offers work for your business right now-  best ways to drive response from…
  • 6 Questions Sales People Don’t Like to Ask, But Should

    Lorraine
    20 Oct 2014 | 4:00 am
    Every good sales person knows they need to ask questions to learn about a prospect. Unfortunately, they often spend a lot of time asking the wrong questions or worse yet talking about their product before they even know if they are talking to the right person. So what should you be asking? Of course there are the basic question which kick off the conversation. Why did you call me? What are you hoping we can do? What kind of time frame are you looking for? Why now? This is my favorite question because it helps me understand what has changed or what their pain point is. I use this information…
  • Jump the WordPress Learning Curve

    Peter Wolfgram
    17 Oct 2014 | 4:00 am
    WordPress has a secret learning curve. Despite its dedication to user-friendly interface elements, new users and non-geeks see a lot to learn. I see this every time I present a training session. It’s all exciting and easy until we hit Add New Post. Something about that moment spikes the learning curve right off the carts, if only for a moment. But with truth, training, practice and friendship (it’s magic), you can level that spike and leap the curve. If WordPress is intimidating, start by realizing it’s not WordPress you’re scared of. The peculiar paralysis encountered…
  • Evolution of Graphic Design

    Jenna
    16 Oct 2014 | 4:00 am
    The true purpose of graphic design is to communicate. A design can be beautiful to look at, but if it doesn’t send the right message it’s not accomplishing anything. When you look back at the history of graphic design, especially advertisements, you’ll notice the designs largely reflect what was going on in the world at the time. The design styles are different, because the viewers’ needs were different. You couldn’t, for instance, take the neon geometric patterns of the 80s and use them to instill a sense of patriotism in people after World War II. That would…
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    The Thriving Small Business

  • How to Improve Job Satisfaction and Job Performance

    Patricia Lotich
    14 Oct 2014 | 8:17 am
    According to a 2013 Employee Job Satisfaction report by the Society for Human Resource Management (SHRM), 81% of US employees reported overall satisfaction with their current job.  The purpose of the survey was to identify those factors that contribute to employee satisfaction in the workplace. Employees who are satisfied with their jobs are more committed, productive and more likely to stay with an organization. Read the Full Article →The post How to Improve Job Satisfaction and Job Performance appeared first on The Thriving Small Business. You Might Also Like: Using Text Analytics to…
  • Internal Problems Can Impact Your Customers – Are You Aware?

    Patricia Lotich
    7 Oct 2014 | 7:57 am
    A friend was telling me about some of their small business problems and how difficult it was getting the executive level leadership to understand the day-to-day issues that employees were dealing with.  She was telling me about the major disconnect between upper management and employees who interact with the customers. The conversation reminded me of a study done in 1989 by Sidney Yshido called  The Iceberg of Ignorance.   Read the Full Article →The post Internal Problems Can Impact Your Customers – Are You Aware? appeared first on The Thriving Small Business. You Might Also…
  • Employee Recognition – How Important Is It?

    Patricia Lotich
    1 Oct 2014 | 7:29 am
    Employees like to feel valued and appreciated for what they do.  When employees commit to working for an organization, they like to feel like they are part of a team and family. Often, they spend more time with coworkers than most other people in their lives. Recognizing the contributions employees make to an organization helps solidify relationships, fosters employee engagement and loyalty to the organization. Read the Full Article →The post Employee Recognition – How Important Is It? appeared first on The Thriving Small Business. You Might Also Like: Employee Recognition…
  • Public Relations Strategy: Why Your Organization Needs One

    Patricia Lotich
    23 Sep 2014 | 10:56 am
    Every organization should have an interest in public relations.  The ability to maintain a positive public image is critical to achieving corporate objectives. What is public relations?  According to Wikipedia, the definition of public relations is “a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs”.  Read the Full Article →The post Public Relations Strategy: Why Your Organization Needs One appeared first on The Thriving Small Business. You Might Also Like: YouTube – Five…
  • Corporate Volunteerism – Why Corporate Volunteer Programs Are Important

    Patricia Lotich
    17 Sep 2014 | 7:40 am
    I have spent most of my career working for nonprofit organizations that rely heavily on volunteerism.  Because of this, I understand the importance of everyone getting involved in helping our communities and the nonprofits of the world fulfill their mission. Volunteers help bridge the gap in human capital and bring valuable skills to the organization. Read the Full Article →The post Corporate Volunteerism – Why Corporate Volunteer Programs Are Important appeared first on The Thriving Small Business. You Might Also Like: Corporate Sponsorships – What are the 6 Advantages of…
 
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    Fizzle

  • 2 Questions to ask Yourself About the “Equal Odds Rule”

    Chase Reeves
    21 Oct 2014 | 5:00 am
    I watched Woody Allen’s Sleeper last night. It’s an early 70’s faux-future weirdness movie… in a good way. There’s an orgasm machine. (Which, by the way, I think we’ve come far enough into the future to deserve an orgasm machine. We all work hard, we deserve this. C’mon the future!) Ok, back to movies. Have you seen any Woody Allen movies? Whatever you think of Woody Allen, his love life or the quality of his movies you cannot argue with the sheer NUMBER of movies he’s put out over the course of his life. He’s averaged about one movie per…
  • A Better Personal Brand (FS076)

    Chase Reeves
    17 Oct 2014 | 5:00 am
    Everybody talks about personal brand. Some people have made their whole business about it. Others have made their whole business through it. I find that a lot of the time, when people ask about personal brand, they’re really asking about an “easy button.” “Can you help me look better than I actually am?” There’s a lot of bullshit in the world of “personal branding.” There’s also a lot of honest-to-god intentionality, forethought, hard work and perseverance. Dive into this conversation with us to get some of the nitty gritty about how to do…
  • What Gets Measured Gets Done

    Corbett Barr
    16 Oct 2014 | 5:45 am
    The Fizzle team has been hyper-focused on growth over the past month, and we’re seeing encouraging results. As a team, we select a different “theme” each quarter to guide our project work. Our current theme is simply membership growth. We always care about growth, but these themes give us a chance to turn all our attention to one specific thing for a while to make new breakthroughs. When the growth theme began, I started by creating an all-new metrics dashboard (we use a great tool called Geckoboard to monitor our most important stats). On this dashboard, I added some basic…
  • What’s New in Fizzle

    Barrett Brooks
    13 Oct 2014 | 4:23 pm
    Whew. It’s been a busy couple of months since we last updated you on what’s new inside of Fizzle. We’ve released an all new member dashboard, two new courses on video production and product creation and two new founder stories with inspiring entrepreneurs. If you’re not a Fizzle member, here are a few brand new things that might make you tempted to try Fizzle for just $1 for your first month » The New Member Dashboard and Paths As Fizzle has grown, so has our need to help our members know where best to start with our training. So we went back to the drawing…
  • Growth Tactics (FS075)

    Chase Reeves
    10 Oct 2014 | 5:00 am
    A Fizzler recently launched their product and achieved significantly lesser results than she expected. If you’ve been there you remember the heaviness of that realization. “That was my launch. These are my results. Now what? Does this product suck? DO I SUCK?” No. You don’t suck. Welcome to the “I’m an entrepreneur” party… bring your own booze crippling sense of worry. The good news is this: there are things you can do to grow your sales, revenue, audience, etc. We call these growth tactics. In this episode we discuss common growth tactics, what…
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    The Sales Lion by Marcus Sheridan

  • “I’ve Got a Pocket Full of Stress, but I’m with You.”

    Marcus Sheridan
    21 Oct 2014 | 5:23 am
    In this industry, we hear lots of talk about “engagement”, “being social” and all those other pretty-sounding phrases. But I get it—being human matters. In fact, I was reminded of this principle while attending a conference in NYC a couple of weeks ago. The event—Business Gets Personal—was put on by 3 extremely well known thought [...]
  • Mad Marketing #37: Thoughts on the Crazy State of Content Marketing Measurement and ROI

    Marcus Sheridan
    19 Oct 2014 | 5:00 am
    It’s that time again everyone! In this fast, fun, and furious episode of the Mad Marketing Podcast we talk about a wide range of marketing and personal topics that have been rummaging through my brain in the past few weeks. Specifically, in this episode we discuss: Why people look at me funny when I’m in [...]
  • The Hubcast #12: Is HubSpot Stock a Smart Investment & Thoughts on Enhancing the New Editorial Calendar

    George Thomas
    16 Oct 2014 | 8:45 am
    The Hubcast Podcast Episode 012 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: HubSpot IPO Despite the turbulence, Boston-based Hubspot launched with an [...]
  • Is Your Company Producing the Wrong Type of Content? A Strategic Look

    Marcus Sheridan
    15 Oct 2014 | 5:08 am
    When it comes to the mistakes businesses make with respect to an effective content marketing strategy, the list is a long one. But perhaps, at the top of the list, is the reality that so many businesses are producing the wrong type of content—at least when it comes to generating revenue for the company. For [...]
  • The Hubcast #11: Integrating Wistia, CRM Templates, New Navigation, & Drunk with Marketing Power!

    George Thomas
    9 Oct 2014 | 9:30 am
    The Hubcast Podcast Episode 011 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: HubSpot Strategy In this weeks strategy section [...]
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    The Shoeboxed Blog

  • Expense Reporting Made Easy: A Shoeboxed Success Story

    Emily Farrar
    21 Oct 2014 | 7:18 am
    With Shoeboxed, there has never been one “best” way to use our service to stay organized. And after processing over a billion dollars of expense data since 2007, we say that from years of firsthand experience! Shoeboxed takes enormous pride in serving clients from around the country and across the globe, all of whom use our service in a myriad of ways to fulfill a whole host of organizational needs in both their personal and professional lives. “It’s so easy to snap a photo and file it away so that you can get rid of the paper and have an electronic copy ready when you need…
  • iOS Update: iPhone 6 and 6 Plus Views!

    Emily Farrar
    17 Oct 2014 | 6:35 am
    Make sure to update the Shoeboxed Receipt & Mileage Tracker on your iPhone and/or iPad today! Version 5.1.3 is now available for download from the App Store and includes a few important updates: We fixed the issue with the app crashing when you submit a photo of a receipt. The extracted total and tax amounts for each receipt will now display in your account’s default currency. We added views optimized for the iPhone 6 and iPhone 6 Plus. So don’t wait– update today! As always, let us know if you have any questions or concerns about the new version by emailing us at…
  • Three Surefire Ways to Gain Funding For Your Business

    Shoeboxed Contributor
    15 Oct 2014 | 6:46 am
    Whether you’re in the beginning stages of starting your new business or your current business needs a little extra cash to start a new project, gaining extra money quickly is something every business will go through at some point or another. Luckily, there are a couple different ways to do just that! Here are three very effective ways to go about earning money for your business: Have a solid business plan. The best way to gain third-party investors is to have a great business plan all set and ready to go. Not only are they great for showing potential investors how worthwhile investing in…
  • Searching Your Shoeboxed Account is Easier than Ever

    Emily Farrar
    6 Oct 2014 | 8:33 am
    You asked and we listened! Searching your Shoeboxed account just got a lot easier. While search works the same way– just type your query into the Search everything bar in the top right corner of your online account– the results you’ll receive will look a lot different. The new search results page offers great new features and functionality, many of which were requested by you, our users! Changes to look for: All results for your search query are displayed on one page, instead of sorted by document type Design enhancements to match our new receipt tables We also have plans…
  • More Updates and Improvements to New Receipt Tables

    Emily Farrar
    2 Oct 2014 | 11:00 am
    This week, we’re thrilled to announce even more updates and improvements to our new receipt tables. If you missed the last update, click here to get caught up on what’s new. Here’s a quick rundown of the latest changes: The ability to edit the vendor name for a batch of receipts at once. Simply select one or more receipts in the receipt table, then use the new Batch Edit button to update the vendor name on all selected receipts. Your online account will now display the converted tax and totals for receipts in a currency different from your account default. If you have…
 
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    Home Based Business Ideas

  • Guidelines on How to Sell Your Property

    DanielNBrown
    25 Sep 2014 | 9:43 pm
    If you’re a seller in this industry, you are probably asking numerous questions. “What’s the correct price to sell my real estate? How fast will it sell? What can I do to raise the value of my real estate?” This write-up can help you answer some of these questions. Below are several suggestions for sellers [...]
  • Suggestions on How to Sell Your Home

    DanielNBrown
    25 Sep 2014 | 9:43 pm
    If you are a seller in this marketplace, you are almost certainly asking a lot of questions. “What is the correct price to sell my real estate? How fast will it sell? What can I do to raise the value of my real estate?” This write-up can help you answer some of these concerns. Below [...]
  • Four Pieces Violet Silicone Coasters Perfect Home & Kitchen Decoration idea 100% Peace of Mind Guarantee!

    DanielNBrown
    19 Sep 2014 | 9:43 pm
    Lavender colored things are all the rage at the minute. They are in publications, brochures, brochures and interior design shops. Possibly it's the ethereal look or the way the color makes you feel but these absolutely lovely lavender 3d petal clover coasters are to die for. They are a really scrummy, inviting and a beautiful [...]
  • 4 pieces Brown Silicone Coasters Hollow Out Design Excellent Grip- 100% Satisfaction Guarantee!

    DanielNBrown
    13 Sep 2014 | 9:43 pm
    Don't you believe that these coasters are the most delightful and elegant coasters available on the market today? We would describe them as the most splendid pieces of art; you may ever set your eyes on. They're just superb. They're made from silicone obviously, and now with the development of technology, they do imitate crocheted [...]
  • Four pieces Brown Silicone Coasters Hollow Out Design Good Grip- 100% Satisfaction Guarantee!

    DanielNBrown
    13 Sep 2014 | 9:43 pm
    Don't you believe that these coasters are the most wonderful and sophisticated coasters available on the market today? We would describe them as the most elegant pieces of art; you might ever set your eyes on. They're just superb. They're made of silicone obviously, and now with the improvement of technology, they do mimic crocheted [...]
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    ReachLocal Blog

  • 7 Mobile Marketing Stats Every Local Business Should Know

    Tiffany Monhollon
    21 Oct 2014 | 4:30 am
    For today’s local businesses, having a robust online presence has become a necessity. But is your business up to speed on the demands for mobile marketing as well? Here are five mind-blowing stats about mobile every local business needs to know. 1) Smartphones have hit mainstream. One significant contributing factor in the rise of mobile marketing is the dramatic increase in mobile device usage across all demographic groups. In fact, according to a report by Pew Research, an estimated 58% of American adults now use a smartphone on a daily basis. 2) Time spent on mobile devices is on the…
  • Survey: The Secret Fears of SMBs

    Tiffany Monhollon
    20 Oct 2014 | 9:48 am
    Being a small business owner can be incredibly rewarding, but like most careers, it’s not without its challenges. From managing your team to dealing with finances to finding time to focus on sales and marketing, it can be a lot to juggle. But what really keeps you up at night as an SMB? With Halloween right around the corner, we want to give you the opportunity to anonymously share your secret fears as an SMB, so we can share a selection of these quotes, along with some tips to help alleviate these fears, in an upcoming post. Create your free online surveys with SurveyMonkey , the…
  • 5 Tips & Tools to Get Great Images for Your Business

    ReachLocal
    17 Oct 2014 | 1:15 am
    With high-speed Internet the norm rather than the exception today, images have become an important part of the Web. Additionally, sites like Google Images and Pinterest essentially “reward” pages that have high-quality imagery by making it easier for Web browsers to find these pages. That’s why it’s so important to have pictures not only on your main webpage but also on your subpages, blog posts, and across your social media profiles. If you’re at a loss for how to find or produce business images, consider these five tips and tools to help steer you in the right direction. 1. Keep…
  • Webinar: The 4 New SEO Rules That Get Results

    Amy Neeley
    16 Oct 2014 | 8:58 am
    Think effective search engine optimization (SEO) means getting your website to rank high on search engines like Google, Yahoo!, and Bing? Think again. If consumers who find you in search results aren’t converting into customers, then your SEO isn’t really working, no matter how high you rank. Learn today’s SEO best practices that can help improve your ROI in this free recording of our latest webinar – “4 New SEO Rules That Get Results.” In it, you’ll learn how to: Improve your organic search results Optimize your website for search on desktop and mobile Drive traffic to your…
  • Holiday Email Marketing Made Easy: 9 Emails You Can Use

    Amy Neeley
    14 Oct 2014 | 12:48 pm
    Email marketing is a great way to nurture your leads and stay in contact with your current customers. For local businesses gearing up for the busy holiday season, it’s hard to stay on top of all the demands on your time. But email marketing doesn’t have to be something that falls off your radar this holiday season. You can use these nine emails to ensure your email marketing contains the three essentials of an effective email: a compelling subject line, interesting body content, and a call-to-action (CTA). Try customizing these holiday messages to put the power of email marketing to work…
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    Firefly Coaching

  • Smart Marketing Tips from David Allen of Getting Things Done

    Stephanie Ward
    17 Oct 2014 | 12:27 am
        David Allen’s internationally best-selling book, Getting Things Done: The Art of Stress-Free Productivity, is a classic that has been published in over 28 languages. David is not only a master at getting things done, he has also built an extremely successful business. So how did he do it? I sat down with David in Amsterdam (where he now resides) and asked him to share the marketing strategies he used to create a stable and flourishing company. Prepare to be inspired. Click here to view the embedded video. Don’t miss any new marketing videos, simply click on the red…
  • Virtual Marketing Mentor Hour

    Stephanie Ward
    13 Oct 2014 | 6:12 am
        You’re doing work that you find meaningful and you want your business to reach as many of your ideal clients as possible, but how? I’d love to answer your marketing questions and help you get a steady stream of cool clients. I’ve hosted Marketing Mentor Hour events in person in Amsterdam but not everybody can meet me there. And many of you said you would love to attend a Virtual event, so here it is. Let’s meet virtually online with an intimate group of passionate entrepreneurs online and I’ll answer your burning questions during the Virtual Marketing Mentor Hour.
  • A Marketing Template for Every Day, Week, Month, & Year of Your Business

    Stephanie Ward
    26 Sep 2014 | 8:32 am
    You’ve got a million things to do as a business owner. And you may wonder what you should you do for your marketing and how often. Let me start off by saying I’m a huge fan of tailoring your marketing to fit you and your business. There’s no set formula that everyone needs to follow to be successful with their marketing. But I hear from a lot of people that they struggle with knowing exactly what they should be doing every day to market and promote their businesses. So I created a general marketing template that you can tweak based on the marketing strategies you use. Adjust it so that…
  • One Simple Change On This Website Page Can Easily Increase Your Leads

    Stephanie Ward
    19 Sep 2014 | 1:20 am
    What is on the ‘Contact’ page of your website? If your answer is, “not much” then you need to watch this short video because you’re missing out on a huge opportunity to connect with more people. Click here to view the embedded video. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:   If you don’t have a valuable free giveaway to offer as your call to action, read this: Do You Offer a Free Valuable Giveaway? And if you’d like even more tips for your website, check out my post: Is Your…
  • Turn Your Marketing Chaos Into Den of Zen

    Stephanie Ward
    5 Sep 2014 | 1:10 am
        You are constantly bombarded as a business owner about everything you should be doing to market your business. There are always new platforms, tips, tricks, and foolproof methods you are told to try. But it doesn’t have to be complicated. The key concepts of marketing remain steadfast. You want to be able to connect with people, build relationships, and let them know how you can help them. The actual ‘how’ of doing this varies from business owner to business owner and the ‘how’ is less important than the fact that you actually do it. It all boils down to making smart…
 
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Creating A Webinar That Converts: The Timing, Format, And Structure Of Your Next Webinar

    Sydni Craig-Hart
    15 Oct 2014 | 7:48 am
    If you’re using webinars to grow your business, there is nothing more important than the timing, format, and structure of your presentation. Some marketers argue that these technical aspects of your presentation are even more important than the content itself! Why? Because it is the timing, format, and structure that determine whether your prospect converts into a paying customer by the end of the webinar. Here are proven best practices to follow when deciding how long your webinar will be, what format it will be presented in, and how it will be structured from beginning to end.    …
  • Don’t Become a Victim of Disengagement

    Wil Hart
    14 Oct 2014 | 8:43 am
    Engagement Matters Episode 38: How can you maintain your connection with people? It takes a conscientious effort of focus and practice. Think about the number of people you have met in a business setting over the past 7 months. With how many of them do you still keep in touch? Learn how to keep a high level of engagement with prospects, clients and referral partners. The post Don’t Become a Victim of Disengagement appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Webinar Marketing for Newbies: 5 Steps To Creating and Marketing Your First Webinar

    Sydni Craig-Hart
    8 Oct 2014 | 8:00 am
    If you’ve never created a webinar before, the thought of webinar marketing can be really intimidating. You’re probably wondering... How will I work out the technical aspects of holding a webinar? How do I give people access to the webinar? What platform should I use for hosting the webinar? What should the webinar be about, anyway? How do I get people to attend my webinar? Don’t worry! While webinars are certainly more technically involved than other types of content marketing, once you get the first one under your belt you’ll be off to the races. Here are five easy steps to creating…
  • Top 10 Reasons To Hold A Webinar Today

    Sydni Craig-Hart
    1 Oct 2014 | 8:00 am
    Are you currently using webinars as part of your content marketing strategy? If not, you may have an outdated idea of exactly what a webinar is and just how powerful webinars can actually be. In the past, webinars were used primarily for product demonstrations and to usher customers through a company’s sales funnel. Today, webinars are being used for everything from list-building and panel discussions to interactive courses and mastermind groups. The 21st century webinar is all about engagement: allowing your customers to connect with you and your brand on a personal level in order to…
  • How To Get Customers To Do What You BOTH Want

    Wil Hart
    30 Sep 2014 | 3:00 am
    Engagement Matters Episode 36: Consumers want to gobble up all of the valuable resources that you provide for them. The method for delivering these resources is irrelevant. What is important, however, is that you help them to take the next best step that will guide them to solve a pressing problem or accomplish an important goal. To lead customers in the right direction, you will ALWAYS need to give a CLEAR CALL TO ACTION. Here is an example: Click HERE to download your FREE checklist "35 Ways To Get Clients Now"! The post How To Get Customers To Do What You BOTH Want appeared first on Smart…
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    Subscribe to the Success Center!

  • Watch Lecrae Kill the 5 Fingers of Death! [Hip-Hop Freestyle]

    rod@rodkirby.com (Rod Kirby)
    13 Oct 2014 | 11:48 am
    One of my favorite Christian hip-hop artists, Lecrae, was on Sway’s (former MTV VJ) web show, Sway Universe earlier this year. Sway has a segment called the 5 Fingers of Death where his guest freestyle over 5 different beats. Watch as Lecrae absolutely KILLS it on each beat! God has truly blessed him with talent that transcends “Christian rap” as most know it. With God he really is just a creative dude spreading the Gospel one lyric at a time. Enjoy! The post Watch Lecrae Kill the 5 Fingers of Death! [Hip-Hop Freestyle] appeared first on RodKirby.com.
  • These Photos Tell An Amazing Story!

    rod@rodkirby.com (Rod Kirby)
    9 Oct 2014 | 11:22 am
    I stumbled across a collection of photographs that were originally black and white, restored to their former glory in full color. These photos are incredible and breathtaking! It’s amazing the story that is being told with each image. I think the color makes the past more alive, vibrant, and real. Check it out and let me know what you think in the comments below.     The post These Photos Tell An Amazing Story! appeared first on RodKirby.com.
  • Love in Dark Places: Available NOW for Rent & Digital Download!

    rod@rodkirby.com (Rod Kirby)
    30 Jun 2014 | 7:00 am
    Last year the Lord put it on my heart to share a dark secret that I hid for many years. During a 3 year period of my life I recklessly had unprotected sex with prostitutes. I was looking for love in dark places, but by the grace of God, I was able to find my way out of the wilderness. I have since adapted my story into a film that explores what happens when you try to fill holes in your heart with sex instead of the love of God. I’m extremely proud of it and I pray it blesses you just as much as it blesses me. Love in Dark Places is now available for rent and buy through Vimeo On…
  • Film-Com 2014 is a Wrap! [Photos]

    rod@rodkirby.com (Rod Kirby)
    21 Jun 2014 | 7:00 am
    I can’t tell you enough how awesome #filmcomnashville is. It’s not just a film conference/expo, it’s a market place for film makers, writers, producers, and more. Last year was my first time going but I learned even more this year. It was a great journey and I’m definitely looking forward to new connections, greater experiences, and more abundant opportunities coming my way! Check out some cool pictures that I took of my journey below. Enjoy! Click Here to View Full Gallery! The post Film-Com 2014 is a Wrap! [Photos] appeared first on RodKirby.com.
  • Announcing: Joy the Series

    rod@rodkirby.com (Rod Kirby)
    6 Jun 2014 | 5:47 pm
    I’m pleased to announce Kirby Media Productions’ next project, Kimberly Kirby’s Joy (the series)! That’s right, we’re turning my wife’s book, Joy, into a TV series. For the uninitiated, Joy is a series of books that follows the lives of three couples as they learn the hardest lesson in love; when to hold on and when to let go. The series is a drama written by Kim and I and directed by yours truly (of course!). Stay tuned for more updates as we continue to develop the script and get ready to shoot a pilot this summer.   The post Announcing: Joy the…
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    Women Entrepreneurs - The Secrets of Success blog

  • Turning On Your Money Taps

    17 Oct 2014 | 4:00 am
    by Alicia Forest, MBAThe Business Shifter™One of the things I worked on for several years was cleaning up my money issues. That included everything from thinking I have to work really hard to make a lot of money, to taking care of old debt, to having a plan for paying down new debt, to plugging even the slightest money leak.The truth for me was that I tended to not pay attention to my money as
  • The Esendemir Sisters Founders of Flatbread Grill on Women Entrepreneurs Radio™

    15 Oct 2014 | 4:00 am
    The Esendemir Sisters are three Turkish-American millennials who grew up in near poverty. The sisters, Fusun, Gonca and Arzu Esendemir, started Flatbread Grill, a fast casual Mediterranean restaurant concept, back in 2007, at the height of America’s worst economic recession. The Esendemir Sisters oversaw every aspect of the brand’s creation through menu development, interior design and
  • Closing Open Loops

    13 Oct 2014 | 4:00 am
    by Lisa Sasevich Are you “thinking about” advancing yourself with some additional training, personally or professionally? Maybe you’ve got something in mind, such as going to an event you heard about or investing in a training that entices you every time you think about it. You know you want to, you know that it would be valuable, which is why you haven’t said no to it, but you haven’t said
  • The Most Important Question You’ll Ever Ask Yourself

    10 Oct 2014 | 4:00 am
    by Christine Kloser Growing up I was a “performer.” Whether it was on the ice as a figure skater or the stage as a dancer, or the backyard with my baton… I performed. I realize now that unconsciously I was searching for someone to pay attention to me; to care about me; to “see” me in the way I wanted to be seen. That need to get others to help me feel special or important continued as I went
  • PR Expert Nicole Rodrigues, CEO and Founder of NRPR Group on Women Entrepreneurs Radio™

    8 Oct 2014 | 4:00 am
    Nicole Rodrigues is the CEO and founder of NRPR Group. She's a seasoned publicist and social media marketing pro with more than 14 years under her belt. She's developed and executed strategic campaigns for some of the biggest names in business such as Yahoo!, Dolby, Sony Pictures Entertainment, Sony Playstation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders. Nicole has
 
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    Small-Business

  • Right Entrepreneurs In The Right Place Get Funded

    Martin Zwilling
    20 Oct 2014 | 6:30 am
    I’m a strong believer that investors invest in people, before they invest in a business plan, or an idea. But I continue to learn that there are a host of other factors, maybe not even related to you or your business, that could keep you from getting the funding that you need. You may not have control over many of these, but it helps to know, for planning purposes, what is really happening. Obviously, a key factor is always the state of the economy and the mood of the venture capital community. The good news is that both of these are looking up these days. According to the for the First…
  • Local Planners, Not Big-Box Execs, Blamed For Small Biz Woes

    Susan Wilson Solovic
    20 Oct 2014 | 4:58 am
    How cozy are you with your local planning commission, city council or county officials? If you want to preserve existing small businesses and the look of a local business district that has evolved over many years, those are the decision makers you need on your side. While it’s popular to blame national big-box retailers for the demise of smaller local merchants, more often than not, the real culprit is zoning changes instigated by local government officials. In their attempt to boost local revenues they often make zoning changes aimed at redevelopment. These efforts typically force out…
  • How to Prevent Workplace Porn Problems

    Susan Wilson Solovic
    19 Oct 2014 | 9:48 am
    Published on October 19, 2014 Do you need to lock down your entire network to prevent porn at work? Pornography in the workplace is a problem in more ways than you might imagine. Here are two examples: In a case that got a lot of publicity, a high-ranking official at the Environmental Protection Agency downloaded more than 7,000 porn files and spent as much as six hours of his work day viewing them. A hospital technician is suing a former co-worker and the hospital charging that the co-worker repeatedly indulged in smartphone porn while he was supposed to be watching equipment during…
  • Customer Service: What Not to Do When You Don’t Know

    Susan Wilson Solovic
    19 Oct 2014 | 9:00 am
    Recently I had a question about my international calling plan for my mobile phone. I was preparing for several overseas trips. My assistant was tasked with finding the best plan our carrier had to offer. One might think this would be an easy project; just get the information and sign up for the program. But, one might be wrong. Without boring you with the details, my assistant came back with information that didn’t seem to make sense. She was told when my monthly bill renewed, my international plan would start over because the plan ended in the middle of my trip. In other words, even…
  • How To Recognize The Greatest Boss You Never Had

    Martin Zwilling
    19 Oct 2014 | 6:30 am
    Everyone can recognize a great boss a mile away, so why is it so hard to find one? We all remember a few that are “legends in their own mind”, but that doesn’t do it. In fact, the clue here is that the view in your mind is the only one that matters, rather than the other way around. Almost every one of us in business can remember that one special manager or executive in their career who exemplifies the norm, who commanded our respect, and treated us like a friend, even in the toughest of personal or business crises. In commemoration of this past week on October 16th,…
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    Constant Contact Blogs

  • Is Your Logo Making the Best Impression for Your Small Business?

    Susan Solovic
    21 Oct 2014 | 8:15 am
    Before your customers know anything about you, they’ve probably seen your logo. What do people say about first impressions? I’ve recently created a logo and tagline for our Outrageous Success movement on Facebook. I did not want to rush the process for two reasons. First, I understand its importance and second, a good logo conveys a lot of information, often in a fairly abstract format. Sometimes you need to really think deeply and give yourself enough time to understand what it is you’re communicating. If you don’t have a logo for your business or are considering a new…
  • [Video] Social Media Quick Tips: Using Pinterest for SEO

    Miranda Paquet
    20 Oct 2014 | 8:38 am
    Pinterest is a social media network you don’t want to underestimate. More than any other social network, Pinterest allows businesses to engage with consumers while they are in a “shopping mentality,” and browsing for inspiration. An active and optimized presence on Pinterest can help get your business in front of new audiences, increase website traffic, and drive sales. In this week’s Social Media Quick Tips video, our social media community manager, Danielle Cormier, will walk you through how a couple changes in your privacy settings and board descriptions can…
  • [Guide] A Simple Holiday Promotion Plan

    Ryan Pinkham
    18 Oct 2014 | 6:00 am
    It’s that time of year again. The busiest shopping season of the year — the holidays. Aside from the usual rush around the holidays, there are also a few other big shopping days that kick off the season: Black Friday – November 28th Small Business Saturday – November 29th Cyber Monday – December 1st The holidays and the special events above present an enormous opportunity for you to succeed with your own promotions at a time when your customers are primed and ready to buy. Taking steps to prepare now will set your business up for success in the months ahead and help make…
  • How to Make Sure Your Holiday Event Doesn’t Fall Flat

    Miranda Paquet
    17 Oct 2014 | 8:41 am
    With so much going on during the holiday season, coming up with new and creative ways to stand out and get your audience’s attention is no easy task. People are busy. And while you’d like to think that your best customers will remember you when it comes time to do their holiday shopping, without the right plan, there’s no guarantee they’ll be coming through your door. One of the best ways to stand out during the holiday season is to host a holiday event. You can use events to bring people into your store, introduce customers to new products or services, or just create some buzz around…
  • 7 Critical Business Plan Mistakes You Need to Avoid

    Hal Shelton
    16 Oct 2014 | 7:53 am
    This is the fifth blog post in a series by Hal Shelton, SCORE small business mentor and author of The Secrets to Writing a Successful Business Plan. In the previous installments, we looked at “4 Sections Every Business Plan Must Have (and Why They’re Important),” “Why You Need a Business Plan (and the Best Style for You),” “When Is a Good Time to Review and Renew Your Business Plan?,” and “How to Create a Nonprofit Business Plan.”  Business plan mistakes can result in anything from small setbacks to fatal errors for your business. Especially for businesses seeking…
 
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    makemoneyhomebusinesscenter.com

  • Professional Web Design Services – Online Marketing and Advertising

    admin
    10 Oct 2014 | 2:19 am
    www.PhilippinesWebdesign.com Professional SEO, Web Design, Marketing and Web Hosting We offer the perfect choice for quality Marketing, Advertising, SEO Web Design and Green Hosting. We Create High Quality, Search-Engine Friendly Websites That Link Your Business to the WORLD!” Banners Broker is a credible Company, with several members and offices in the world! Is the most effective way of advertising Online, with more than 200.000 members! Register on the link for free!!! – bannersbroker.com Get ready to start in the world of Online advertising and to Make Money Online. But you…
  • Film Accounting & Auditing – An Overview

    admin
    1 Oct 2014 | 8:55 pm
    This is a short video about the self-study on line course. It shows the structure of the course, how to navigate through it and other tips.
  • Bank Of Montreal (Promo 1) – Higher Power Advertising

    admin
    28 Sep 2014 | 1:00 pm
    FOLLOW Higher Power Advertising online at: www.higherpowerad.com http ca.linkedin.com www.youtube.com www.facebook.com Video Rating: 5 / 5 FOLLOW Higher Power Advertising online at: www.higherpowerad.com http ca.linkedin.com www.youtube.com www.facebook.com
  • Iwebplan | Online Consulting | Darren

    admin
    16 Sep 2014 | 10:04 am
    I run my own online consulting service – Areas I help with is SEO, SMM, Google Adwords, PPC Management, Web Development, Web Design and more… Video Rating: 0 / 5 Metropolitan Services provides Professional Website Design Hosting Google Adwords Campaigns Maintenance and Cheap Printing Nashville TN Custom Logos Video Rating: 0 / 5
  • Anonymous Message – Go Daddy Website

    admin
    2 Sep 2014 | 10:35 am
    Hello Citizens of the world, We are Anonymous. Dear brothers and sisters. Now is the time to open your eyes and expose the truth! It has come to our attention that Go Daddy, an Internet domain registrar and web hosting company has gained the attention of anonymous and the world yesterday as it was experiencing “intermittent outages.” As silly as it seems, many members of anonymous are still puzzled whether it was truly an Anonymous member or a government entity is still unknown. However, many of us have concluded that Go Daddy was taken down because of its support for SOPA, the…
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    Cash Protection Agency Ltd

  • Keep your credit control close and your cash flow closer

    admin
    22 Oct 2014 | 1:28 am
    Photo Credit: KJGarbutt via Compfight cc Research from the Forum of Private Business reveals how small businesses are having their finances pinched as the economic recovery accelerates – putting cash flow and credit control high on the agenda for the coming months. In its Cost of Doing Business survey, the FPB looks at a broad range of different influences on income and outgoings, to determine how robust business finances as a whole are at the moment. For a start, it’s worth noting that only 3% of firms surveyed said they are able to pass costs on to their customers – and in…
  • Spoof debt recovery emails raise virus threat

    admin
    20 Oct 2014 | 2:00 am
    Photo Credit: Robert Scoble via Compfight cc A spate of fake debt recovery emails has continued to cause headaches for those small companies whose email addresses have been ‘spoofed’. This is the process by which a real person’s name and email address appears in the ‘Reply To’ field, but is not actually the individual who sent the email. It does not require the person’s email to be hacked – anyone can theoretically specify any reply name and address – although most present-day internet service providers and email providers require you to prove…
  • The Top 10 Excuses for Non-Payment

    admin
    17 Oct 2014 | 2:00 am
    Photo Credit: le temple du chemisier via Compfight cc A shortlist from Best4DebtCollection.co.uk runs through the ten most common excuses for non-payment – and it will come as no surprise to anyone who has been in business for a while. Top of the list, which was published on UK Debt Collection News, is the excuse that the debtor is waiting for their own customers to pay before they can meet the cost of their invoice – although there is no legal reason why this should be a valid defence. At number two, the argument that a cheque was sent but lost in the post – again, this is…
  • Most SMEs believe banks would lend

    admin
    15 Oct 2014 | 1:50 am
    Photo Credit: InternationalHouseManchester via Compfight cc The majority of small and medium-sized business owners now believe their bank would approve any reasonable application for lending, according to research by Clydesdale and Yorkshire Banks. Around three fifths of those surveyed said they are confident their application would be accepted – but many are looking for the banks to do more to protect the finances they make available to businesses. The survey found that 51% would feel even more confident about borrowing from their bank for purchasing equipment and premises, or hiring…
  • FCA crackdown sees surge in debt recovery professionals

    admin
    13 Oct 2014 | 2:00 am
    Photo Credit: The Wolf via Compfight cc A crackdown by the Financial Conduct Authority has had a transformative effect on the debt recovery market over the past year, according to a report from specialist financial services recruiters BrightPool. The recruitment firm found that there are now around 15,000 debt collection and recovery specialists in the UK, representing a rapid expansion during the past 12 months. FCA pressure has also changed the way debts are pursued, with companies trying to adopt more ethical and sensitive practices, and to improve their customer service and internal…
 
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    Small Business Bliss

  • What you definitely don’t want on your website… broken links!

    Martina Iring
    20 Oct 2014 | 11:50 am
    There are so many pieces to a website, from the big stuff like copy and graphics, to all the little bits and bobs that bring it all together. One of the important pieces of the puzzle are, of course, links. You will no doubt have them throughout your site. Linking to other pages and important content. As calls to action asking visitors to buy or contact you. Sending people along to other online resources and profiles. So, as such, they play an important role in user experience on a site. But haven’t we all experienced countless times the annoyance of a broken link? Whether your site was…
  • Marketing quick tip – see when your Page has been tagged on Facebook

    Martina Iring
    8 Oct 2014 | 8:02 am
    You know that you can tag other pages on Facebook. It’s a strategy that I always recommend. It lets you network and build relationships, give credit where credit is due, and just generally put out the good vibes. But have you ever wondered if your own Page is being tagged by others? Unfortunately, Facebook’s notifications leave a little to be desired. There was a point earlier this year where a post that you are tagged in may have shown up on your page’s newsfeed. Not seeing this anymore. So where can you see the tagging or the mention? You won’t see it in your notifications. You…
  • The Facebook “best practices” you can throw out the window

    Martina Iring
    1 Oct 2014 | 8:40 am
    Things are always changing over at Facebook. All these changes can start to get frustrating to a busy small business owner. Perhaps it’s better to stop thinking of Facebook as a social media platform that can be mastered with an unchanging rule book and start thinking of it as a living breathing organism that will constantly grow and evolve with the times. For the last little while, there were some “best practices” recommended to small business owners that you can now throw out the window. So let’s just say “Ixnay to the estbay acticespray”! Hoping this might sound…
  • How to change your prices… and feel good about it!

    Martina Iring
    15 Sep 2014 | 8:22 am
    Money. That word can bring up a lot of different emotions in a small business owner. Desire. Discomfort. A whole range. Let’s take a look at the business world out there. A huge corporation for the most part is all about the money. Profit, profit, profit. This obsession with growth and let’s face it, downright greed in many cases, is something that mires capitalist societies. Small business owners on the other hand (at least the ones that resonate with what we’re about here) care about much, much more than just money; they are passionate about what they do and have started…
  • Where you’re at right now is perfect

    Martina Iring
    26 Aug 2014 | 7:56 am
    I was reading a content piece online a little while back from a well-known internet marketing guru. It went a little something like this… “If you don’t have x number of website visitors, you are a failure.” Ouch. I understand why we see these types of statements. It’s about igniting a spark. Getting people to want to take action and make improvements. I get it. I also really don’t like it. Personally, I feel like these types of communications mire internet marketing and the web space. And I don’t think that they are helpful. Because us entrepreneurs and small business owners…
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    ENTREPRENEURSHIP - Where Business Marketing Collide with Human Nature

  • Starting from scratch

    ask@michaelhartzell.com (Michael Hartzell)
    18 Oct 2014 | 6:32 pm
    You have skills. In fact, sometimes you hear from others that you are are a genius as people gain from your wisdom and experience. You have decided to take advantage of your talents. and think "If I am such a genius, why not add to my income and monetize my deep expertise?"   Being an expert is not near enough and while you may have heard "you are a genius", you remain an unknown to the world.  So you start from where everyone does, from scratch... at the beginning.(You may still be starting from scratch even after two years of effort.) First, inventory your skills, talents and…
  • You have been flagged and found unworthy - Your next step is >

    ask@michaelhartzell.com (Michael Hartzell)
    17 Oct 2014 | 3:58 pm
    The world has become more sensitive and for good reason. It is now difficult to offer value, resources to a blog or website via social platforms such as Linkedin or forums without someone misunderstanding intent. Too many think "tactics and tricks" vs "value". Intent is just as difficult to know when someone shakes hands with a smile as it is when a link is shared in a social network online. Time of course cures this. In the meantime, there is someone watching for rules to be broken or believe that any link is automatically "bad".On the surface, your website could easily look more like a…
  • Manifesto of Content Strategy by Rand Fishkin [video]

    ask@michaelhartzell.com (Michael Hartzell)
    15 Oct 2014 | 10:47 am
    Marketing considerations for content strategy vs. content tactics can and will be explained in this video.  Breaking Internet marketing down from from complicated to simple, Rand Fishkin gave this talk at the SEOmoz Meetup at the Search Church on 5/10/12.  He talks the keystone of SEO: content and how many marketers believe they are making sales directly. Instead content marketing is meant to build familiarity, build likability, and build trust. And the only way to do great content is to do it over and over again.
  • Nominations are open, its your move

    ask@michaelhartzell.com (Michael Hartzell)
    12 Oct 2014 | 10:20 am
    If your business model is one which requires a personal sales process and proposals, are you ready to reach out to the leadership of a company to say: “I appreciate your story so much and truly believe in your future success. I would like to nominate you for SBA’s 2015 Small Business Week Awards. I need your help to complete the nomination. Can you help?” When you ask such a question, the conversation changes.  It is no longer about what you can get. It is about how you can make an impact and do so by proving your character and your expertise. Every day there are opportunities to…
  • Before Hiring Inbound Marketing Services

    ask@michaelhartzell.com (Michael Hartzell)
    9 Oct 2014 | 10:44 am
    Interested in taking your business from offline to online?  This checklist will help you to prepare for inbound marketing services. If your business is in start-up mode, this checklist can also be a guide to improve your chance of success. Before considering hiring an inbound marketing services company or agency, consider the following: Planning: Clear financial goals Strategic marketing plan Customers: Very specific defined target market segments/niches Buyer personas defined Customer database Competition in the client's niche People: A marketing team (internal) Understanding and…
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    Finance and Business

  • Understand All About Online Payday Loans: Helpful Tips

    Post Link
    20 Oct 2014 | 9:08 pm
    Get quick $ 300 www.mycashnow.com Laredo Texas no checking account instant paid 10 electronically deposit. You can also apply instant $ 150 cashland payday loans San Francisco, CA no credit check . In case you are having a financial disaster, you can actually try to find assist where ever you will discover it. You may have possibly already noticed advertisements for payday loans. But they are they best for you? These organizations can help you get through a crisis, but you need to be mindful. Here are some tips to assist you take care of these lending options well. The easiest method to make…
  • Tips that Can Save You Money on Car Insurance Now

    Post Link
    20 Oct 2014 | 3:43 am
    Another reform has been the abolition in a number of provinces of the guest passenger rule.  Under that rule a non-paying passenger inside a private automobile couldn’t recover in tort against the driver unless there was proof of gross negligence. Clearly, removing this rule has grown the number of claimants who may now recover in tort. All these developments improved the possibilities that an innocent victim of the automobile accident would be compensated at least to some extent. But there still needed to be a proof of fault and, typically, the defendant required liability…
  • Fast guide on how to find low cost car insurance in Texas and save up to 50%!

    Post Link
    20 Oct 2014 | 12:04 am
    Get the real deal on car insurance Texas now research this. If the plaintiff stops being entitled to no-fault benefits, she will affect the court to offer the amount that has been paid into court remodeled to her. auto insurance Texas If she dies while still receiving no-fault benefits, the principal sum is then paid to her estate.  Where the plaintiff settles with the no-fault insurer for a lump-sum payment in lieu of future no-fault payments this does not bind the defendant who remains entitled to the entire level of reimbursement. In the event the damage award exceeds…
  • Life can sometimes be quite difficult unless you’re financially secure. It’s very easy for bills to start spiraling out of control. Before you know it, you’re dealing with mounting debt. When this happens, a payday loan might be a good move. Taking responsibility to learn about the company’s history and business practices is imperative before agreeing to a loan. Use the guidance that follows, and you will be prepared to make an informed decision.

    Post Link
    19 Oct 2014 | 8:15 pm
    Have you been looking for Interested in Interesting Facts About Payday Loans And If They Are Right For You When considering a payday loan, although it can be tempting be sure not to borrow more than you can afford to pay back. For example, if they allow you to borrow $1000 and place your car as collateral, but you only need $200, borrowing too much can lead to the loss of your car if you are unable to repay the entire loan. Before applying for a payday loan have your paperwork in order this will help the loan company, they will need proof of your income, so they can judge your ability to pay…
  • Stretch Film Machine

    Post Link
    17 Oct 2014 | 12:43 am
    double layer stretch film machine  Double layer stretch film machine uses LLDPE as main material and adopts several kinds of resins to manufacture the single/double-side self-sticky stretch wrapping film. The film has good tensile strength,anti-pricking ability and impact strength. Its good shrinking memory function and self-sticky can make goods integrity to prevent goods from loosening and collapsing during transportation and being polluted by dust. The transparency and tensile strength of this product can make the packaging beautiful, economical and practical. The film…
 
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    Surefire Social

  • 4 Ways to Get Better Results from Blog Posts

    Chris Marentis
    16 Oct 2014 | 6:35 am
    Even after your marketing team has gone to the trouble of creating engaging and original content for your blog, there’s still more that needs to be done. Unfortunately, simply publishing new content doesn’t guarantee people will visit your site. By following, content creation guidelines though, you can bring your content to the masses with just a few simple steps. Use Short URLs for Social Media First, make sure you’re sharing your new content with people who are already interested in what you have to say—your social media followers. That’s obvious. Use short URL services such as…
  • Here’s Why Your Content Marketing Isn’t Working

    Chris Marentis
    15 Oct 2014 | 10:45 am
    Content marketing can bring enormous success to your company—but only if it’s properly executed. Too often businesses fail to create content that engages their customers on multiple platforms, and there are a few main reasons for this. Keep Advertising to a Minimum First, even though the ultimate goal of your business blog is to generate more business, it’s important that it doesn’t come off that way to customers. Your first goal should be to create content that your customers want to read—and that means that it can’t be one long advertisement for your company. To connect with…
  • 5 Proven Ways to Make Your Content Shareable

    Alexandra Reichenbach
    13 Oct 2014 | 8:15 am
    We find ourselves in an era where it’s no longer enough to simply have great content. Whether it be in the form of a blog, e-book or webinar, if your content doesn’t get shared, its impact will be minimal to nonexistent. Thanks to the convenient social media sharing buttons that are now widely available, it’s easy for your customers to pass along your content to a friend. However, where many fall short is not knowing how to create content that encourages others to share it. This question troubling many marketers has a few solutions that could help the creation of engaging content.
  • Best Practices for Mobile Optimized Websites

    Sean Kidder
    10 Oct 2014 | 6:42 am
    Now that more and more people are turning to mobile devices to complete daily tasks and transactions, it has become critical for businesses to develop a mobile optimized website that’s unique from the desktop version of their site. In fact, consumers now a days expect websites to be tailored made and customized for their specific mobile experience. Developing a mobile optimized website however can be costly, and that’s why it’s important to include all of the right ingredients to ensure your site is as user-friendly as possible. Discover What Your Mobile Customers Need Mobile users…
  • Is Angie’s List on Life Support as Banker Decides Company’s Fate?

    Scott Siegal
    8 Oct 2014 | 6:08 am
    By now, you’ve heard the news regarding Angie’s List. But if you haven’t, the company hired a banker to determine the fate of the company and to explore any and all strategic options, among which is selling the company. If you’ve been paying attention, Forbes called this a year ago, then this doesn’t come as a surprise to you one bit. Among many of our clients in the home improvement industry, let’s just say there is a lot of anticipation of a diminished Angie’s List. Angie’s List has long survived off the simple value proposition that if people are going to spend tens of…
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    The Entrepreneurs Club of America

  • Inspirational Quotes for the Entrepreneur

    Kasey Marlow
    12 Oct 2014 | 10:25 am
    The Wisdom of Steve Jobs • “Everyone here has the sense that right now is one of those moments when we are influencing the future.” • “My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” • “Things don’t have to change the
  • Entrepreneurs Club Radio – Dr. Stephen Christensen

    Kasey Marlow
    8 Oct 2014 | 5:13 am
    Dr. Stephen Christensen, Dean of the Business School at Concordia University, and founder of The Teen Entrepreneurs Academy. Learn about at 12 year old millionaire with 5 employees We’ll talk about the three E’s of Entrepreneurship- Experience, Enthusiasm, and Excellence. Learn about the importance of having a mentor.
  • Inspirational Quotes for the Entrepreneur

    Kasey Marlow
    4 Oct 2014 | 10:10 pm
    • “The man who stops advertising to save money is like the man who stops the clock to save time.” –Thomas Jefferson • “Almost always the creative dedicated minority has made the world better.” — Martin Luther King, Jr. • “Progress is the activity of TODAY and the ASSURANCE OF TOMORROW.” — Ralph Waldo Emerson
  • Self-Doubt Can Lead to Self-Discounting

    Kasey Marlow
    2 Oct 2014 | 10:15 pm
    Would you like to be a better sales person? Self-doubt could destroy you. In this guest post, Marvin Montgomery nails it. We must have complete confidence in our company’s products or we will have a difficult time selling them.
  • Shari’s Ah Ha Moment

    Kasey Marlow
    30 Sep 2014 | 10:47 pm
    Shari Fitzpatrick was a successful mortgage broker. She had lots of customers, but added a little “pizzaz” to her marketing by making chocolate covered strawberries as a “give-away” to her clients.
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    Blog

  • SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads

    10 Oct 2014 | 5:58 am
    SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads In this podcast I discuss which of SEO vs PPC gets the better ROI. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. From this podcast I think you will get valuable information that will help you determine how to best allocate your marketing budget.    
  • Web Marketing Agency Myths

    26 Aug 2014 | 7:58 am
    Web Marketing Agency Myths In this podcast I discuss the most common web marketing myths we come across that people believe that are just wrong. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. After listening to this I think you will be surprised and also see how you could be easily deceived by these myths. 
  • Marketing ROI by Marketing Method & Cost Per Impression

    1 Aug 2014 | 3:58 am
    Marketing ROI by Marketing Method & Cost Per Impression In this podcast I discuss the ROI we have seen over the past four years by marketing method for our own business and our clients. If after you listen to this information you want to have a discussion, we would be happy to talk, just send us an email or give us a call. In this podcast I review and explain the results, I list the 5 best marketing methods for ROI and also highlight the worst 5 marketing methods that you will want to avoid.
  • Find The Top SEO Companies The Easy And Quick Way

    27 Jun 2014 | 10:43 am
    Find The Top SEO Companies The Easy And Quick Way The top SEO companies on the market may not be who you think they are. This podcast outlines very clearly how to determine who the best companies are. If you think we might be the best SEO company for your business feel free to contact us to see if we would be a good fit for you. Even if you don't choose to contact us hopefully we have helped you find a better SEO company that will deliver a positive return on investment for your business. Be sure to read the bottom on this article as well where it shows how to calculate the ROI for your SEO…
  • Professional SEO Services - 6 Month Customer Case Study

    13 Jun 2014 | 6:17 am
    Professional SEO Services - 6 Month Customer Case Study Profitworks provides website traffic and conversion optimization services which increase the number of sales leads generated from a website. If you want to talk with us to see if Profitworks would be a good fit for your business contact us now. We focuses on actually tracking and reporting back to our clients on marketing program ROI for the activities we execute. This blog article is a case study on a recent 6 month review we did for one of our customers.  These are real numbers for a real customer (customer name has been omitted…
 
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    Internet Marketing Strategies And Tips

  • Internet marketing predictions for 2006

    admin
    19 Oct 2014 | 6:42 am
    Internet marketing has been making some pretty dramatic changes over the last few years, like the growth and evolution of the search engine optimization industry, viral marketing, pay-per-click advertising and the mainstream adoption of blogging. Despite the recent changes I predict that even greater change is still yet to come, thanks in part to the growth of broadband internet access, advances in hardware and software technology, and marketers need to reach consumers through multiple mediums. As people’s lives become more busy, fragmented media will result in more opportunities for…
  • Internet Marketing Professionals

    admin
    11 Oct 2014 | 6:42 am
    Internet marketing professionals. The secret key to the money chest! The internet has made starting a business easier than ever before, unfortunately the average person who starts an online business does not know anything about internet marketing. Internet marketing is a unique skill that involves website design, search engine optimization and marketing strategies to attract targeted visitors to your site. It takes years of learning and practice to gain the knowledge and skills to become your own Internet marketing professional. This time can be too long to wait for business success. And the…
  • Internet Marketing Promotion Advertising

    admin
    4 Oct 2014 | 6:42 am
    Given my present understanding of my ubiquitous lack of understanding of the world in general, I canít help but smile just a bit when I think about my beliefs when I was around 15 years old. I was in 10th grade at the time and good god did I ever have it all figured out. On a pretty consistent basis I would use words like ìignorance, short sighted and unawareî when talking to my mother; and I guess probably most other people that had the misfortune of chatting with me. As you can probably guess, it turned out that I really didnít know everything. Well, here I am a full-grown adult and,…
  • Internet Marketing Research With Google, Ebay And Amazon

    admin
    27 Sep 2014 | 6:41 am
    Internet searches are extremely effective in finding not only how popular your topic is, but how to set up your autoresponder for maximum results. A vast majority of internet users find what theyíre looking for by searching, whether they use a general web search engine like Google or a site-specific engine to wade through consumer mega-sites like e-Bay and Amazon. A quick search on your topic will reveal how many people are interested, and what convinces them to check products out. Google Without a doubt, Google is the most popular internet search engineóso much so, its name has become a…
  • Internet Marketing Software: The Secret to Serious Online Profits

    admin
    16 Sep 2014 | 6:41 am
    You have invested in website building and finally you have your state of the art website. You get excited about the massive income your website will bring to your bank account. You engage the ordinary marketing methods i.e. PPC and the Classifieds. Two months down the line, your excitement is dying down. You havenít made a single sale. In fact you wonder whether you will ever make any profitsÖ It is a known fact that 95% of internet marketers never make it into profitable business. Only 5% become successful. You need to be smarter to be among the 5% successful marketers. But you ask meÖhow…
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     Vistage Executive Street Blog

  • Nine Principles to Achieve Breakthroughs

    Jerry Cahn
    21 Oct 2014 | 3:53 pm
    Working with entrepreneurs who are creating new processes, products and companies and “intrapreneurial” corporate executives seeking to do the same, I’m always seeking models to Read MoreThe post Nine Principles to Achieve Breakthroughs appeared first on  Vistage Executive Street Blog.
  • Bottom Up Innovation: Engaging Your Entire Workforce to Create Innovating Ideas

    Vistage Staff
    20 Oct 2014 | 9:31 am
    Vistage Executive Summits Presents A Special Interview with Deborah Perry Piscione Does your company culture empower your employees to achieve their very best in innovation? Read MoreThe post Bottom Up Innovation: Engaging Your Entire Workforce to Create Innovating Ideas appeared first on  Vistage Executive Street Blog.
  • Conversational Blind Spots at Work

    Judith E. Glaser
    17 Oct 2014 | 4:22 pm
    Twenty-eight years ago I began my first experiment in what I call conversational intelligence. I was hired by Union Carbide to work with 17 high-powered Read MoreThe post Conversational Blind Spots at Work appeared first on  Vistage Executive Street Blog.
  • Strategy is Both Art and Science

    Marc Emmer
    14 Oct 2014 | 3:30 pm
    I am often fascinated by how entrepreneurs approach the creation of strategy. There is something of a debate underfoot about whether instincts are more important Read MoreThe post Strategy is Both Art and Science appeared first on  Vistage Executive Street Blog.
  • Key Insights from HCI’s Learning and Leadership Development Conference

    John Ruzicka
    10 Oct 2014 | 6:14 am
    Last month I had the opportunity to attend the Human Capital Institute’s Learning and Leadership Development Conference in Boston. With top-notch keynotes, structured break out Read MoreThe post Key Insights from HCI’s Learning and Leadership Development Conference appeared first on  Vistage Executive Street Blog.
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    Bleau

  • Ce mai punem noi in cafea

    bleau
    20 Oct 2014 | 8:31 pm
    In august am achizitionat Gaggi(c)a, un espressor “entry level” pentru dorinta noastra de a bea si a face o cafea mai buna. Inca mai exersam si mai perfectionam procesul. Nu iasa tot timpul exact asa cum dorim dar cafeaua e oricum muuuuuult mai buna decat ce puteam bea inainte pe aici prin zona. In timp ce exersam, mai variem si experimentam cu diverse ingrediente.  Iata ce mai punem noi in cafea: Inghetata de vanilie - Am gustat in Italia Affogato cafe.  O combinatie foarte buna intre rece si cald, inghetata dulce cu un shot de espresso. Incearca si variatii ale inghetatei de…
  • Festivalul la care nimeni nu ar manca

    bleau
    17 Oct 2014 | 10:40 am
    Sunt anumiti oameni care se plicisesc de modul in care isi fac treaba. Sa faca treaba bine nu e suficient. Trebuie sa mai fie ceva. Aveti cateva exemple mai jos. Singura problema e ca daca ar exista un festival cu acesti oameni, nimeni nu ar manca. Toti vizitatorii ar fi prea atenti la spectacol. Si probabil dupa chinul lor, toti acesti mini maestri ar ramane cu sechele. Ii si aud: “Nu… nimeni… cum e posibil… nu au mancat nimiiiiiiic!” Si acum, cei plictisiti: Ii place cand se invarte: Vata lor e mai cool decat a noastra: Cu oameni ca astia iti trece pofta de…
  • Se cauta administrator de oras… pe 8 ani

    bleau
    15 Oct 2014 | 6:44 am
    In martie 2015 se termina mandatul actualului primar al orasului Koblenz (orasul unde/langa care locuim noi acum).  Despre acest lucru am citit intr-un anunt de job prin care se cauta urmatorul. Se cer: experienta relevanta in domeniul administratiei publice, recomandari, testimoniale, CV-ul scris de mana si ce partide politice sau grupari de votanti reprezinta.  Perioada e de 8 ani.  Barba imensa sau mustata impunatoare nu sunt obligatorii. Salariul se calculeaza conform cu sumele stabilite prin lege la nivelul landului din care orasul face parte. Imi dau seama, pentru politicienii…
  • Cum invat eu limba germana

    bleau
    13 Oct 2014 | 10:57 pm
    Din luna septembrie a anului trecut m-am mutat in Germania alaturi de Andreea. De atunci bineinteles a inceput lungul proces de a invata limba germana si am acceptat provocarea de a-mi imagina o creatura firava si frumoasa atunci cand cineva rosteste Schmetterlinge: Am descoperit ca cea mai usoara metoda pentru mine de a retine cuvinte este  sa le pun intr-un context amuzant sau ridicol. Altfel spus, imi e mai usor sa retin germana atunci cand Andreea si alti prieteni de aici rad copios cand “nemtesc”. Prima creatie in acest sens este o corcitura rezultata din multele iesiri in…
  • The Way Home, un joc semnat moWOW

    bleau
    1 Aug 2014 | 6:17 am
    Eu abia saptamana asta mi-am dat seama cat praf si cati paianjeni s-au adunat pe blog. In timp ce fac eu curat pe aici (inr-un costum de scafandru tapetat cu maturi, perii, carpe si alte cele), va mai povestesc una alta. Sunt in Germania acum ( e mult de scris pe acest subiect si “Alex, dar Anglia?” este si mai lung); de anul trecut am reluat activitatea moWOW impreuna cu Tudor si a inceput munca la noul nostru joc pentru iOS: The Way Home. Jocul combina o mecanica in stil arcade cu o poveste despre calatorii in timp inspirata din seria tv Quantum Leap. Sunt sigur ca cel…
 
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    The Deluxe Blog

  • 10 Ways to Create a Strong Brand Identity Using Business Cards

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/01/Deluxe-Thumbnail.jpg" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    20 Oct 2014 | 7:54 am
    Whether you are looking for a job or running a business, giving out business cards is crucial to marketing your skills or services. Business cards speak volumes about who you are, what you offer, and how serious you are about marketing yourself and business. They’re great for giving out quick information, and you can carry them with you everywhere. Here are some tips for using business cards to increase your chances of landing a job or creating a business opportunity. 1. Never leave home without them. Before leaving home, make sure you take some business cards with you. Any ‘per…
  • 10 Easy Ways To Track Marketing Response Rates

    Brian Morris<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/01/brianmorris1-150x150.jpg" alt="Brian Morris" class="avatar" width='50' height='50'/>
    16 Oct 2014 | 5:30 am
    Marketing metrics play an important role in understanding how effective your campaigns are, and the metric that many marketers live and die by is response rate – the percentage of potential customers who take the next step in the purchasing process from the entire pool of campaign recipients. Typical response rates run between one and two percent, though marketing materials distributed to in-house mailing lists can generate response rates of five percent or greater. When you know your response rate, you can test and tweak different marketing materials to achieve greater success; the…
  • Cyber Criminals Targeting More Small Businesses: Are You Prepared?

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/01/Deluxe-Thumbnail.jpg" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    14 Oct 2014 | 11:13 am
    Perhaps you read the headlines about devastating data breaches and cyber attacks against high-profile, global corporations and think “Gosh, I’m so glad my business is too small to be worth attacking.” You may think cyber crooks only care to pick deep pockets, but small companies accounted for 9 percent of the total number of cyber incidents analyzed in Verizon’s 2014 Data Breach Investigation Report. The National Small Business Association says 44 percent of small businesses have experienced an attack, with the average cost of the incident ranging just less than $9,000. Those costs…
  • The Dangers of DIY Logo Design & Using Free Clip Art

    Deluxe Blogmaster<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/01/Deluxe-Thumbnail.jpg" alt="Deluxe Blogmaster" class="avatar" width='50' height='50'/>
    13 Oct 2014 | 9:04 am
    It’s a new day and you’re ready to launch your business. You’ve developed a solid plan and you’re ready to dive into the development of a new logo for your company. You call a business meeting and discuss it amongst yourselves. You’re on the cusp of making the decision to hire the “Greatest Design Firm Ever” when your business partner says, “I’m pretty good with Microsoft Word. Maybe we could save some money if I design the logo.” Or maybe someone else pipes up and says, “There’s so much clip art out on the Web. Why can’t we just use something like that?
  • After 50 Years in Business, Connie’s Pizza Stays Fresh Using Facebook

    Julie Gordon<br><img src="https://ww.deluxe.com/blog/wp-content/uploads/2014/01/Julie-Gordon-FB.jpg" alt="Julie Gordon" class="avatar" width='50' height='50'/>
    10 Oct 2014 | 9:04 am
    A few years ago, I discovered Connie’s Thin Crust Pizzas amongst the overcrowded frozen aisle.  The quality was good and the ‘natural’ messaging on their packaging made me feel like I was making a better choice in this category.  But my true appreciation for their company didn’t happen until I read about their 50-year history on the back of a pizza box this past July while at a concert at Tinley Park in Chicago. (It also didn’t hurt to find out they were one of our customers at Deluxe, too!) You see, Chicago is where it all began.  In 1963, owner Jim Stolfe opened up a pizza shop…
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    Quickbooks

  • How to Boost Profits by Retaining Customers

    Katherine Gustafson
    21 Oct 2014 | 12:07 pm
    Customer retention is a bit of a holy grail for small-business owners. A study done ten years ago by Bain and Company and Harvard Business School showed that a mere 5 percent increase in customer retention can translate to a bump in profits of between 25 and 95 percent. An updated version of the study looking at e-commerce found the same promise of profit through customer loyalty. However, while the cost to acquire new customers is even higher for online businesses, the rate of return from keeping them is even better. “The evidence indicates, in fact, that web customers tend to…
  • 9 Signs You Need an Accountant

    Jaimy Ford
    21 Oct 2014 | 2:56 am
    As a small-business owner, up until this point, you may have managed your money successfully. Software programs like QuickBooks make it possible, even if you don’t have much financial knowledge or experience. However, as your business — and revenue — grow, managing your financials may become a task you don’t have the time or knowledge to manage. Specifically, when it comes avoiding legal and compliance issues, accountants can be worth their weight in gold. If you’re not sure if you need to hire an accountant, look for these nine signs: 1. You Aren’t Familiar With Accounting If…
  • 9 of the Best New Business Apps of 2014

    Tim Parker
    20 Oct 2014 | 12:47 pm
    2014 has been a big year for business apps. Many received significant updates to take advantage of Apple’s iOS 8 and iPhone 6 launch, while others are new to the market. Now is the perfect time to take a look at what you’re currently using and try some of the handy new mobile business apps of 2014. Mailbox (picture; iOS, Android. Free): Mailbox offers a much-needed solution for a problem plaguing anyone whose email inbox doubles as a to-do list. Mailbox allows you to reorganize your inbox with a few swipes, hide emails and return them to your inbox on a specified date, and learn from…
  • Can You Afford a New Employee?

    Jaimy Ford
    20 Oct 2014 | 2:27 am
    If you have more work than you can manage or your employees are claiming that they are completely overwhelmed, it may be time to increase your staff. Being short-staffed does more than just increase stress for you and your team. It can limit your growth potential as you are forced to forgo promising business opportunities because you simply can’t take on more work. In addition, it can eat into your bottom line when too-busy employees provide shoddy customer service, make costly mistakes, or cut corners to keep up with their workloads. Still, don’t take hiring a new employee lightly.
  • Which States Are Friendliest to Small Business?

    Katherine Gustafson
    17 Oct 2014 | 12:03 pm
    Professional services marketplace Thumbtack.com has been surveying the business-friendliness of U.S. states for three years now, and new results were released this summer. The 2014 Small Business Friendliness Survey, undertaken in partnership with the Kauffman Foundation, includes feedback from more than 12,000 small-business owners. Respondents rated Texas, Utah, and Idaho best for small business, while California and Rhode Island came out on the bottom of the heap. The professionals surveyed pointed to ease of professional licensing requirements and convenience of tax filing as the most…
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    ChrisReimer.com

  • Happywork TV Episode 5: Be Kind to Others

    Chris Reimer
    21 Oct 2014 | 2:00 pm
    In Episode 5 of Happywork TV, I share a quote I read on SI.com. Most NFL players don’t help their opponents up off the field when a play is over, but one player does. And he catches some criticism for it. He doesn’t care, and I love that. Yes, two teams are trying to beat […] The post Happywork TV Episode 5: Be Kind to Others appeared first on ChrisReimer.com.
  • Happywork TV Episode 4: Give Your Employees Direction

    Chris Reimer
    20 Oct 2014 | 3:24 pm
    In Episode 4 of Happywork TV, I discuss the third of 46 work commitments in my new book, “Happywork.” Here it is: “I will give my employees direction … I do not want my employees to have to wonder what is most important to me.” As I say in the video, I think it’s great […] The post Happywork TV Episode 4: Give Your Employees Direction appeared first on ChrisReimer.com.
  • Happywork TV Episode 3: Don’t Rule With Fear

    Chris Reimer
    17 Oct 2014 | 12:27 pm
    In Episode 3 of Happywork TV, I take a quick break from discussing the 46 work commitments contained in my book to comment on an article I saw on Sir Richard Branson’s blog. Sir Richard was giving an external talk about Virgin’s new unlimited leave policy, and found that certain people in the room were […] The post Happywork TV Episode 3: Don’t Rule With Fear appeared first on ChrisReimer.com.
  • Happywork TV Episode 2: Don’t Take Credit for the Hard Work of Others

    Chris Reimer
    16 Oct 2014 | 6:13 am
    In Episode 2 of Happywork TV, I discuss the second of the 46 commitments in my upcoming book, “Happywork – A Business Parable About the Journey to Teamwork, Profit, and Purpose.” Number 2 is as follows: “I will not publicly take credit for my employees’ great ideas and hard work. This destroys employee morale even […] The post Happywork TV Episode 2: Don’t Take Credit for the Hard Work of Others appeared first on ChrisReimer.com.
  • Happywork TV Episode 1: Don’t Make Rules You Can’t Follow Yourself

    Chris Reimer
    14 Oct 2014 | 10:39 am
    In Episode 1 of Happywork TV, I discuss the first of 46 commitments featured in my upcoming book “Happywork – A Business Parable About the Journey to Teamwork, Profit, and Purpose.” Number 1 is this: “I will not ask my employees to do anything I would not be willing to do myself. And I will […] The post Happywork TV Episode 1: Don’t Make Rules You Can’t Follow Yourself appeared first on ChrisReimer.com.
 
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    Blue Kite Marketing blog

  • Which Social Media Networks are Worth Your Time?

    Laura Click
    20 Oct 2014 | 6:38 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • How Cause Marketing Can Boost Your Brand

    Jan Morrison
    16 Oct 2014 | 5:00 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • 6 Steps to Becoming a Thought Leader in Your Industry

    Laura Click
    15 Oct 2014 | 5:40 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • The Best Editorial Calendar Planner for WordPress

    Laura Click
    13 Oct 2014 | 5:30 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
  • Should You Change Your Social Media Strategy? {Podcast}

    Laura Click
    8 Oct 2014 | 6:56 am
    We've Moved! Update Your Reader Subscription Don't miss another blog post! Click here to update your readerhttp://feeds.feedblitz.com/bluekitemarketingblog Update your reader now with this changed subscription address to get your latest updates from us.
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    Barry Moltz

  • Algorithm to Solve Bad Roommate Pairings

    Courtney Deruy
    16 Oct 2014 | 10:11 am
    Nightmare roommates are feared by college students everywhere. Surely everyone has heard a story about roommates who are so incompatible that they can’t stand to be around each other–a major problem because they must live in a 10×10 foot space together. Having a “nightmare roommate” inevitably causes unwanted conflict and stress, and in extreme cases can affect academic performance and drive students to leave school. To avoid this situation, many students take matters into their own hands by choosing to live with people they already know or by taking to Facebook to meet and…
  • #295 Sue Ershler, David Meerman Scott, Dawn Fotopulos, Susan Barancini-Moe

    Barry J Moltz
    14 Oct 2014 | 7:00 am
    Susan Ershler is an international speaker, business executive, and along with her husband, became the first couple to climb the Seven Summits. She is the author of the new book Conquering the Seven Summits of Sales - From Everest to Every Business. Susan shares the lessons she learned from mountain climbing that can translate into success at the workplace. David Meerman Scott is an internationally acclaimed sales and marketing strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is the author of the books New…
  • Do You Provide Excellent Customer Service?

    Courtney Deruy
    9 Oct 2014 | 3:25 pm
    A worldwide survey completed by ZenDesk has determined the top 10 countries with the best customer service. Where is the United States on this list? Well, it isn’t. The United State ranks in at #15 with 82% overall customer satisfaction. One would think that a country with a 15 trillion dollar economy and the biggest, most powerful companies in the world–who undoubtedly have big marketing budgets–would provide the best customer service. The ZenDesk report shows this is not the case. New Zealand claims the number one spot with an overall customer satisfaction rate of 92%.
  • #294 Genevieve Thiers, Jody Thompson, Gary Shinner, Matt Wilson, Carmen Sognovi

    Barry J Moltz
    7 Oct 2014 | 7:00 am
    Genevieve Thiers is the founder of Sittercity.com and a co-founder of Contactkarma.com and OperaModa.com. Genevieve and her companies have won over 15 awards. She talks about why women businesses are growing rapidly and what small businesses can do to take advantage of the trend. Jody Thompson, along with her partner Cali Ressler, is the Founder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). She is the author of two books on managing work and work-life balance. Jody explains why most people don't enjoy work and what can be done to fix it. Gary Shinner and Jill…
  • The 5 Essential Financial Skills for Small Business Owners

    Barry Moltz
    2 Oct 2014 | 1:37 pm
    This post is one in a series of tips designed to help small business owners better-navigate the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup crafted to help small business owners increase productivity so that they can focus on everything else that matters. For more information about the Canon MAXIFY printer lineup visit www.usa.canon.com/MAXIFY Most small business owners suffer from an inability to read their financial statements. This hurts the daily success of their business. Unfortunately, when I sold my last company, I lost $1M…
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    Free Enterprise

  • Can Flex Time Pay Off? 3 Things Employers Should Know

    William Peacock, Esq.
    21 Oct 2014 | 1:32 pm
    Today is National Flex Day, an occasion to celebrate the benefits and importance of flexible work arrangements: telecommuting, flex time (no more 9-to-5), and compressed work weeks (longer shifts, fewer days). Flex time is great for employees seeking work-life balance, especially those with dependent family members (children and the elderly) whom they have to care for. It's also surprisingly important for employers. Here are three reasons why: 1. It Makes Working Moms Happier. WorkingMoms.com, one of the biggest proponents of National Flex Day (and the source from whence this blog topic was…
  • Shirtless Chili's Worker Fired Over Facebook Photos

    Daniel Taylor, Esq.
    21 Oct 2014 | 8:40 am
    A worker at a Florida Chili's restaurant was fired after posting a series of shirtless pictures of himself in the restaurant's kitchen on Facebook. The pictures, posted by a man calling himself Justin Speekz on a publicly visible Facebook profile, were labeled "Sexy Cooks of Chili's," reports Tampa's WFTS-TV. The pictures were discovered on Facebook by a customer of the restaurant.Florida's Department of Business and Professional Regulation, which regulates restaurants, said there did not appear to be any violations in the photos, as no food was being prepared at the time they were taken; the…
  • Starbucks Changes Its Tattoo Policy; Should You?

    Brett Snider, Esq.
    20 Oct 2014 | 7:58 am
    Starbucks employees can now show off their tattoos at work after a change in Starbucks' customer-facing tattoo policy. Before the switch, baristas and other workers who were dealing with Starbucks customers would have to cover their tattoos, resulting in lots of sweaty dudes in long sleeves. Now, Forbes reports that Starbucks has lifted this workplace tattoo embargo, allowing all inked skin to breathe free -- except face tattoos. Should your company drink the Koolaid pumpkin spice latte and follow Starbucks' lead? Employee Tattoo Policy Is Mostly Up to You Regardless of what Starbucks chooses…
  • Apple, Facebook's Egg-Freezing Benefit: 3 Questions for Employers

    Brett Snider, Esq.
    17 Oct 2014 | 8:21 am
    Apple and Facebook recently began offering to pay for female employees to freeze their eggs, a procedure that typically costs at least $10,000. NBC News reports that the two tech giants may be attempting to compete for top female talent by allowing women who work for them to put their reproductive choices on ice. Covering the costs of egg freezing may allow female employees to pursue their careers without sacrificing their fertility, and Apple and Facebook are leading the way. Before you worry about your company's fertility coverage, here are three questions employers may be asking about this…
  • For Boss' Day: 5 Legal Lessons From Bad Bosses

    Daniel Taylor, Esq.
    16 Oct 2014 | 8:49 am
    It may not be marked on your calendar, but today is Boss' Day in the United States, a day for workers to show their employers a little appreciation whether by a card, an email, or even a gift. But along with celebrating good bosses, Boss' Day is also a great time to look back at some bad bosses. Bad bosses don't just make for unhappy employees; being a bad boss can also increase the odds of your business encountering legal trouble, which typically makes for unhappy bosses as well. So for Boss' Day, here are five legal lessons from bad bosses: Don't buy lap dances for your staff. A Los Angeles…
 
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    BuzzBooster Marketing Advisors: Shahar and Nash

  • How Network Marketing Can Save Baby Boomers From The Retirement Crisis

    buzz@buzzbooster.com (Buzz Booster)
    1 Oct 2014 | 1:36 pm
    There are 90 million baby boomers between US and Canada (baby boomers are people born between 1946 and 1964.) Although this generation is known to spend 2 trillion a year and is said to have a disposable income of $24,000 a year, a significant part of this population is in trouble when it comes to retirement. Yes, baby boomers want to live forever, we are entering middle age kicking and screaming, and we say we never want to retire because we love to be active but reality shows that many boomers wouldn’t be able to retire even if they wanted to. First we are big spenders. We like to…
  • Who Are America’s Affluents, And What Are Their Top Spending Categories?

    buzz@buzzbooster.com (Buzz Booster)
    27 Sep 2014 | 6:39 am
    Some 67.5 million American adults lived in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the adult population can be classified as affluent, as can 23% of all US households. So who are these affluents? While Millennials (18-32) comprise 22% share of affluents, roughly two-thirds of affluent Millennials qualify on the basis of their parents’ income rather than their own. (The definition of affluence is based on living in a household with…
  • Millennials Mostly Talk About Brands Offline.

    buzz@buzzbooster.com (Buzz Booster)
    25 Sep 2014 | 1:37 pm
    Online recommendations might be as influential as in-person ones, but the vast majority of word-of-mouth (W-O-M) impressions about brands occur offline, at least among Millennials (18-34). That’s according to new figures released by the Keller Fay Group, which show that some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of face-to-face conversations (versus just 3% over social media). Not surprisingly, digital media acts as more of a W-O-M driver for Millennials than for other adults, referenced in 25% and 19% of impressions,…
  • Advertising to Baby Boomers

    buzz@buzzbooster.com (Buzz Booster)
    11 Sep 2014 | 6:03 am
    There’s tremendous logic in advertising to Baby Boomers in the US: they control by far the largest share of discretionary spending of any generation, and they are heavily reliant on advertising as a product information source. Yet only a small portion of advertising dollars are targeted to them, with many Americans complaining that advertisers fail to cater to aging consumers. Marketers must also overcome obstacles, such as Baby Boomers’ skepticism about advertisers’ trustworthiness. A report released in late 2012 by Nielsen and BoomAgers estimated that less than 5% of advertising…
  • Are Young People Watching Less TV?

    buzz@buzzbooster.com (Buzz Booster)
    9 Sep 2014 | 10:02 am
    Nielsen’s most recent study indicates that Americans aged 18-24 watched a weekly average of a little less than 22 hours of traditional TV during Q1 2014. That was a 95-minute drop-off from Q1 2013, which in turn had been down by 80 minutes from the year before. In fact, in the space of 3 years, Q1 TV viewing by 18-24-year-olds dropped by a little more than 4-and-a-half hours per week. That’s a substantial amount, equivalent to roughly 40 minutes per day. Traditional TV viewing among 18-24-year-olds in Q1 2014 was down by almost 7% year-over-year. The decreases in viewing might reflect…
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    Dean R Black - Simple. Consistent. Authentic.

  • Sharengine – Unleash The Power Of Social Media

    Dean R Black
    7 Oct 2014 | 5:48 am
    What Is Sharengine And How Can It Help You? Sharengine is the missing link between relevant content and affiliate traffic but the coolest thing is this, the referring affiliate actually gets credit for sharing the content. With Sharengine you can do this. Let me explain what it is and how it works. Sharengine – What […]
  • MLM Lead Generation Secrets To Explode Your Online Business

    Dean R Black
    29 Apr 2014 | 7:55 pm
    Each business, it does not matter if it is online or offline has to get leads to build upon and get more sales. This is what makes MLM lead generation such an important part of any business, because that’s where the gold lies. Once you understand how and when to get leads that convert, you […]
  • The Stupid Simple Guide to Becoming a YouTube Lead Generating Machine

    Dean R Black
    25 Apr 2014 | 4:57 am
    “The Stupid-Simple Guide to Becoming a YouTube Lead Generating Machine” Uncover the Hidden Secrets to Generating Upwards of 33 Leads per Day on YouTube Even if You’re Shy, Technically Challenged, or Plain Afraid to Get on Camera! ************************************************************************************************************ On This webinar you’ll get the inside scoop on how to use YouTube to Generate Massive Leads […]
  • The Deadly Art Of Persuasion – Get More Sales and Conversions!

    Dean R Black
    8 Apr 2014 | 12:41 pm
    * Over 100,000+ people have been "sold" and bought at least ONE of his products (yah, his stuff converts)
  • Traffic Domination Formula – Learn To Generate Leads On Demand

    Dean R Black
    2 Apr 2014 | 10:20 am
    Video marketing (when done right) can pull in TONS of traffic for both your videos, as well as your lead capture pages.
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    Noobpreneur.com

  • This Travel Tech Startup Will Change The Way You Do Tour Guiding and Travel Planning: Guiddoo

    Ivan Widjaya
    22 Oct 2014 | 1:30 am
    Do you enjoy travelling? I know I do. Given the fact that I run a location independent business, my best perk is the ability for me to travel anytime, anywhere. For those who knows me for a long time, they know that I’m not a backpacker.… Continue reading » The post This Travel Tech Startup Will Change The Way You Do Tour Guiding and Travel Planning: Guiddoo appeared first on Noobpreneur.com.
  • Business Insurance: Three Things Every Business Owner Should Know

    Ivan Widjaya
    22 Oct 2014 | 12:28 am
    Business insurance is an essential investment for every business, whether you’re a bustling start-up or well-established company. The type of insurance that will best serve your needs will vary, depending on your business type, size and your main trade. Figuring out exactly what you need from your business insurance policy can get complicated – so here are the three must-have business insurance facts to consider.… Continue reading » The post Business Insurance: Three Things Every Business Owner Should Know appeared first on Noobpreneur.com.
  • Promoting Your Local Business to Remain Competitive in the Global Age

    Ivan Widjaya
    21 Oct 2014 | 7:00 am
    In the 21st century, if you’re a small business you’ll have a lot of work on your hands just to keep afloat. This is because if your business is customer facing – and the vast majority are – customers care mostly about the convenience of the service you offer.… Continue reading » The post Promoting Your Local Business to Remain Competitive in the Global Age appeared first on Noobpreneur.com.
  • 4 Things You Must Know Before Starting Your Own Business

    Michael Hough
    21 Oct 2014 | 4:00 am
    Apparently, tough times are the best time to set up your own business. The recession may have hit the economy where it hurts, but out of the ashes arises the entrepreneur. A new generation of the self-employed, fuelled with an unstoppable vision and an insatiable desire to succeed, emerges to compete head-to-head with their larger counterparts.… Continue reading » The post 4 Things You Must Know Before Starting Your Own Business appeared first on Noobpreneur.com.
  • How Automatic Speech Recognition Works and Learns From You (Infographic)

    Ivan Widjaya
    21 Oct 2014 | 12:43 am
    The development of automatic speech recognition technology (ASR) and its complementary system known as interactive voice response technology (IVR) have both been major milestones in improving the way in which our machines communicate with us and vice versa. These technologies have both been used in places such as voice recognition systems for computers (particularly for the disabled), more efficient text editing software and, most notably the designs of many modern smartphones and other mobile devices.… Continue reading » The post How Automatic Speech Recognition Works and Learns…
 
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    Big Brand System

  • Talking Content Marketing with Big Brand System’s Pamela Wilson

    Clark Buckner
    22 Oct 2014 | 3:00 am
    This interview was conducted by Clark Buckner from TechnologyAdvice. He’s based in Nashville, and his company provides expert comparisons between the best crm solutions for small business owners, customer loyalty plans, innovative employee programs, and much more. Be sure to also check out their technology conference calendar. Clark asked me some of the same questions I’ve heard from many Big Brand System readers these past few months. Enjoy — and if you have follow-up questions, let me know in the comments section. –Pamela Pamela Wilson, owner of Big Brand System, spoke with…
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    Auto Repair Marketing Company | 23 Kazoos

  • One Irresistible Offer Your Customers Can’t Refuse!

    Wendy Kenney
    15 Oct 2014 | 6:38 pm
    One Irresistible Offer Your Customers Can’t Refuse! Congratulations! You have just downloaded one of the most successful auto repair shop marketing campaigns that have ever been done! When used correctly, it can generate 5 figures or more in new sales for your shop! Your download includes three fill-in-the-blank templates. (Click link to download). Fill in the blank letter template with attached check […] 6 Easy Ways to Market Your Business with Social Media Creative Marketing and PR Ideas for July Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • Top 10 Reasons You Need a New Auto Repair Website:

    Wendy Kenney
    19 Sep 2014 | 12:13 pm
    Top 10 Reasons You Need a New Auto Repair Website: Top 10 Reasons You Need a New Auto Repair Website: 10.  If you made your website yourself in 1992 using any do it yourself web technology, you need a new website. 9.    If your website was created using Microsoft Front Page, you need a new website. 8.    If your website can only be […] Automotive Repair Website Design Auto Repair Shop Website Design 19 Tricks to Increase Your Website Ranking on Google Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • 10 Joan Rivers’ Quotes That Will Make You Chuckle

    Wendy Kenney
    4 Sep 2014 | 1:01 pm
    10 Joan Rivers’ Quotes That Will Make You Chuckle Rivers learned early on that in order to succeed as an entertainer she had to differentiate herself from everyone one else in the industry. S The Goal 9 Ways to Make Your Business Stand Out From a Crowd Top 10 April Fool’s Day Office Pranks Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • 17 Essential Elements of a Successful Direct Mail Marketing Campaign

    Wendy Kenney
    29 Jul 2014 | 6:13 pm
    17 Essential Elements of a Successful Direct Mail Marketing Campaign Direct mail marketing can be an excellent way to get new customers. This article explains what you must include in your campaign to ensure its success. MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP The ONE Marketing Tool That Will Get New Customers In The Door, Guaranteed! Book Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • How to Write the Perfect Headline

    Wendy Kenney
    6 Jul 2014 | 1:40 pm
    How to Write the Perfect Headline Everyone who manages a blog  wants to know how to write the perfect headline; the types of headlines that get shared on social media. Because the simple truth is the more shares your blog gets, the more traffic your website gets. Neal Patel, who is one of the foremost search engine optimization experts in the […] Top 10 Most Trusted Forms of Advertising-Which Advertising Medium is Best (Infographic) Great writing, a love story Infographic- How The Words You Use Have an Impact On Marketing & Sales Auto Repair Marketing Company | 23 Kazoos -…
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    Bulldog Drummond - Uncommon Sense

  • Lessons From A Start-Up As They Happen

    Bulldog Drummond
    20 Oct 2014 | 8:21 am
    Chapter 2: Designing the Wings  Written by Erika Penner and Elisa Hills On our quest to build a plane, we’re quickly realizing it’s the wings that allow us to fly. In our startup journey the wings represent the idea. We know that the more aerodynamic the wings, the faster and higher the plane will climb. Similarly, the better designed the idea is, the higher and faster the business will climb. “You’re only given a little spark of madness. You mustn’t lose it.” – Robin Williams This quote from the late Robin Williams resonated with us given the journey that we’ve been on…
  • City Farm

    Bulldog Drummond
    17 Oct 2014 | 8:39 am
    As part of the City Science Initiative at the MIT Media Lab, we explore the technological, environmental, social and economic design of scalable systems capable of producing affordable and high quality food in the heart of our future cities.
  • Fast Company’s Innovation By Design: Nike President & CEO Mark Parker

    Bulldog Drummond
    16 Oct 2014 | 8:21 am
  • You Are Not An Onion

    Bulldog Drummond
    13 Oct 2014 | 8:37 am
    Written by Jose Pierre Imagine you’ve invented a groundbreaking technology—you’re a computer game designer, a scientist, a celebrated major league baseball player in the World Series or an Olympian. As children most of us pondered on such ideas, we hoped and determined that nothing is impossible and we believed that we could achieve the unthinkable. But somewhere along the way we stopped imagining, wondering… and in the process ceased to dream and instead began to look at the world through a waning lens. The eyes of others sometimes mean more than they should, and our conviction to…
  • Convert Music Into Food

    Bulldog Drummond
    10 Oct 2014 | 8:41 am
    To find out what your favorite song tastes like, just enter in an artist or track title on the Beatballs web app. We tested it out. Within seconds, we had a list of ingredients as well as instructions on how to cook up our entire spotify list give us a listen: Bulldog Tunes.
 
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    EpicLaunch

  • Is your business ready for a rate rise?

    Patrick Foot
    21 Oct 2014 | 12:50 am
    Back in 2008, predicting how long the global financial slowdown may last was a tough proposition. That didn’t stop many commentators and analysts from giving the recovery a duration though, and those who plumped for 2015 as the year we finally see light at the end of the tunnel may now be gearing up for a deserved pat on the back. There have been many twists on the road to economic recovery so far, and with Germany’s alarmingly poor economic figures over the past few weeks it would appear that the eurozone is not yet ready to resume business as usual. But despite numerous false dawns,…
  • How Voice Recognition Learns From You, and What It Means

    EpicLaunch
    20 Oct 2014 | 8:37 am
    Automatic speech recognition technology (ASR) and its complementary technology known as (interactive voice response technology) are both major milestones in the development of human – machine interaction. These technologies are often used in telephone customer service systems, voice recognition systems for computers belonging to the physically disabled, more efficient text editing software and, most notably, in the control systems of certain modern mobile devices. The most notable of these last being the Siri interface found in Apple’s later model iPhones. Now that you have a basic…
  • How Your Health & Beauty Business Can Flourish

    EpicLaunch
    20 Oct 2014 | 7:14 am
    The term ‘social’ is one we’re all familiar with. We’re constantly checking our feeds on a personal level, and it’s no different for businesses. Engaging with your customers is essential for new companies, and the health and beauty industry is perfect for this as it’s such a personal service. Here’s three ways to successfully interact with your customer-base using modern technologies. Get a Mobile App Shopping online is second nature to customers these days and 85% of consumers favour apps over mobile websites. Make sure you have an app for iOS, Android, and Windows so you can…
  • Efficiently and Effectively Establishing your Small Business Start Up

    EpicLaunch
    20 Oct 2014 | 7:12 am
    In the quest to launch a successful business start-up, UK entrepreneurs have never had more assistance. With the government keen to back independent ventures and a renowned U.S. start-up accelerator crossing the Atlantic to assist Britain’s brightest business stars, anyone with dedication, intuition and a sound commercial idea can proposer in 2014. There are many potential obstacles to launching a successful start-up, however, especially for individuals who have a time-sensitive concept that must be quickly realised. Quickly and Easily Launching your Start Up With this in mind, what…
  • Fresh Focus: Choosing the Best Contact Management System for You

    EpicLaunch
    18 Oct 2014 | 1:55 am
    One of the things you’ll often hear about in the real estate business is a contact management system. Contact management systems are software programs that help you better organize your professional life by managing appointments, contact information for clients, and automatically following up with prospects and clients in a systematic way. Here’s how to choose the right one for your practice. Get An Industry-Specific App In the world of CMS, there are a lot of choices. Most of those choices are generic options. And, yes, a generic option beats no option at all, but having a real…
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    Web Marketing Therapy Blog

  • The Power of Your Profile Picture

    virtualwordspecialist
    15 Oct 2014 | 9:44 pm
    Professional Image by Toki Lee Photography I am not exaggerating when I say hiring a professional to take my photo for profile pictures and my online brand was one of the best investments I ever made. It also was a lot of fun too! I chose a photographer whose portfolio and experience with business professionals matched the look I wanted. In advance of the photo session, the photographer provided me with guidelines, tips and ideas to make the whole process successful and very enjoyable. (I love it when professionals lead!) Whether you are an entrepreneur or work for a company, your profile…
  • Marketing Is Not Supposed to be Stressful

    Lorrie Thomas
    13 Oct 2014 | 2:24 pm
    The saying “no pain, no gain” does not apply to marketing. If marketing is causing you any sort pain, then there is something WRONG with the way you are doing it. Marketing is not supposed to be difficult, overwhelming or stressful. Let me repeat: Marketing is not supposed to be difficult, overwhelming or stressful. If you are suffering from any sort of marketing stress, then you need to re-evaluate what you are doing. The true meaning of marketing is maximizing exchanges. Know who your target market is, get clear on what problems you solve for that target, then…
  • Women of Presence Inspirational Speaker Series

    Web Marketing Therapy
    1 Oct 2014 | 9:02 am
    Personal branding expert, Jamarie Milkovic included me as one of her interviewees in a new transformational video speaker series called Women of Presence. Her interviews are dedicated to inspire women through real-life stories of resilience and growth. When I was interviewed (in my home thanks to Google Hangouts!), I didn’t hold back. I told my story which includes my personal life values and my passion for markeding (that’s not a typo, it’s marketing + education…marketing IS education!)  You can click the image below to watch my interview: In my Women of…
  • New Organic Tweet Analytics

    Katherine L. Garcia
    9 Sep 2014 | 12:32 pm
    New organic insights are now available on Twitter. They positioned it for advertisers, but we’ve researched it and even if you’re not advertising on Twitter, you can still glean some great information – all free. Here are the new insights Twitter is providing: Impressions: Number of people who saw your tweets. Engagement: Total number of someone who interacted with your tweets. Engagement rate: The number of engagements divided by the total number of impressions. Link clicks Hashtag clicks User profile clicks Media clicks and more! You can also export your twitter…
  • Marketing With Purpose

    Web Marketing Therapy
    3 Sep 2014 | 9:10 am
    I’ve been teaching marketing to university students, clients and corporate employees for years. They come to my classroom for a number of reasons.  Some because their boss needs them to boost SEO, some to enhance their social media or overall marketing efforts, some to get that next best job and some to grow their business. One of the biggest patterns (or in psychology, the “pain points”) I see is fear and wrong mindset.  I hear lots of “I don’t have time” or “I don’t know anything about this” or “I am afraid” or “I am overwhelmed” and…
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    Entrepreneurs Unpluggd

  • Lessons We Can Learn From Inspiring Entrepreneurs

    Guest Author
    21 Oct 2014 | 12:19 pm
    When attempting to find the market sweet spot for your startup, entrepreneurs often walk the line of embracing history, and forging their own path. As the late Steve Jobs so eloquently stated, “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.” Obviously, there is no denying the success that Steve Jobs enjoyed, and the history…
  • If you could ask them anything what would it be?

    Christine Mortensen
    21 Oct 2014 | 9:37 am
    No matter how you look at it—this crop of entrepreneurs has seen success! If you had the chance to ask them anything about how they achieved that success what would you want to know? Send us your questions and we’ll get the answers for you from our Elevate Chicago speakers. You can submit your questions via a: comment on this post tweet to @EntUnpluggd email to christine@entrepreneursunpluggd.com You do, by the way, have a chance to ask your questions to our speakers listed below in person.  You can join us for a full day of actionable insight and the raw storytelling…
  • Elevate Ticket Raffle: Week 3

    Christine Mortensen
    20 Oct 2014 | 8:58 am
    It’s the third week in our ticket giveaway! Will you be the lucky one this week? Win a free ticket to the Elevate conference we’re hosting November 14th just for sharing the news. Each week we’re give away one ticket and announcing the winner via email—so share the event and make sure you sign up for our emails to see if you’ve won! Every time you share the event you get another entry. Did you get a friend to share? That’s another entry! Don’t want to risk missing out? Get early bird tickets now before the price increases on Tuesday October 21st. a Rafflecopter giveaway  Get…
  • Essential ADVICE for Getting Feedback

    Guest Author
    16 Oct 2014 | 8:11 am
    You know feedback is important. But how does one go about getting it? Here’s a blueprint. Feedback has always represented a critical part of our transactions and interactions – from cavepeople sharing monosyllabic banter, through the old-school suggestion box, and into the social media echo chamber. Indeed, businesses and organizations are constantly reminded that they need to be facilitating and responding to customer feedback. We’ve seen the stats. We’ve read the articles. It’s important. We get it. But how does one go about facilitating feedback? We all know it’s…
  • Spotlight on Ben Parr: Elevate Chicago Speaker

    Stella Fayman
    11 Oct 2014 | 10:46 am
    He majored in Science in Human Culture in college and went on to become co-editor of Mashable. Now he’s a published author and has his own fund, Dominate Fund.  Self-described he is “an entrepreneur, journalist, adrenaline junkie and aspiring world changer.” Ben Parr has made a name for himself knowing everything that’s going on with tech, and recognizing trends in technology. At Mashable, he quickly rose through the ranks from guest blogger to staff writer to co-editor just as social media took off and became a household topic. Now, Ben uses all he’s learned…
 
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    Launch Grow Joy

  • The year of YES with @TraceeSioux

    launchgrowjoy
    14 Oct 2014 | 9:24 pm
    What if you did everything your soul told you to do – in your business or in your personal life – for one year? Today’s guest, Tracee Sioux, did just that! In today’s episode, Tracee and I talk about the “soulconomy,” what it means to say YES to everything your soul tells you to do and the difference between successful entrepreneurs and those who are constantly struggling with their business. Click the button below to listen to this episode and then I’d love to know what your biggest takeaway is from this episode. Leave a comment below and let me...
  • How to license your products with @JimDeBetta

    launchgrowjoy
    8 Oct 2014 | 9:14 am
    Have  you thought about licensing your products but are not sure where to start or whether or not it makes sense for your business? In today’s podcast interview, Jim DeBetta, who has helped thousands of entrepreneurs bring their idea to market, shares with you the step-by-step process to license your products. We also talk about things to look out for, whether or not you need a lawyer and how to get the most out of your licensing deal Click the button below to listen to this episode and then I’d love to know if you have considered licensing or if... The post How to license your…
  • 4 Steps to Working with Social Media Influencers to Grow Your Following

    launchgrowjoy
    5 Oct 2014 | 10:26 pm
    This is a guest post from Mei Pak of The Pragmatic Designer A big challenge faced by a new business is getting your product in front of people. How can you grow your social media following and expose your product to more people if nobody knows you exist? An easy way to increase your exposure is to collaborate with people who already have lots of engaged followers.  There are so many things you can do to market your products, most of which take time and money and have no guarantee of success. Getting your product into the hands of a... The post 4 Steps to Working with Social Media Influencers…
  • Five essential elements every online store should have

    launchgrowjoy
    29 Sep 2014 | 9:50 am
    Do you have an online store that gets some traffic, but not enough sales? Or do you want to increase your visitor-to-buyer conversion rate, but are not sure how? That’s why I created this Five Part podcast series and you’re invited to listen! Every day over the next five days you’ll learn about a different aspect of your website and what tweaks and changes you can make to increase sales on your website. NOTE: If you don’t yet have an online store, my top two recommendations are BigCommerce and Shopify. If you are not yet subscribed to The Launch Grow... The post Five…
  • Giving back and making a difference with @ThisBar Saves Lives

    launchgrowjoy
    24 Sep 2014 | 12:05 pm
    Does your business have a mission to make a difference and give back? In today’s episode of The Launch Grow Joy show I talk with Todd Grinnell of This Bar Saves Lives, a food company that’s making a HUGE difference – for every bar you buy, they give a packet of food to a child in need. In a little over a year they have donated over 300,000 packets of food to children! Now, that’s inspiring! Click the button below to listen to this episode and then I’d love to know how YOUR business is making a difference. Leave a... The post Giving back and making a difference…
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    » Business Broker Blog

  • A Different Approach to Marketing:

    Alan Brind
    3 Oct 2014 | 1:33 pm
    Alan Brind By Victoria Munro and Dave Block Achieving success in today’s economy demands a different approach to marketing and relating to current and future clients. We can no longer rely on marketing strategies that have worked in the past. Rather, knowing that people choose to do business with those they know, like and trust, we should […] The post A Different Approach to Marketing: appeared first on Business Broker Blog.Business Broker Blog - NEW YORK'S PREMIER BUSINESS INTERMEDIARY
  • The End of The Journey-Transitioning

    Alan Brind
    13 Sep 2014 | 4:05 pm
    Alan Brind Business owners are generally pretty competent when it comes to managing their business, but when thinking about transitioning that business they have no idea where to start. Generally, exiting their business isn’t something in their everyday experience and therefore, they don’t know what they don’t know. Planning for Transitioning On-the-other-hand, some may understand the exit process, […] The post The End of The Journey-Transitioning appeared first on Business Broker Blog.Business Broker Blog - NEW YORK'S PREMIER BUSINESS INTERMEDIARY
  • FSBO…Tips for Potential Buyers

    Alan Brind
    12 Aug 2014 | 12:38 pm
    Alan Brind The “For Sale by owner” approach to selling valuable property is less commonly used for sale of commercial real estate and businesses than residential real estate. However, from a buyers point of view, this usually would be more risky than buying a business when the seller is represented by a business broker. Why could it […] The post FSBO…Tips for Potential Buyers appeared first on Business Broker Blog.Business Broker Blog - NEW YORK'S PREMIER BUSINESS INTERMEDIARY
  • Planning to Sell? “THE” most important question

    Alan Brind
    1 Jul 2014 | 11:58 am
    Alan Brind Many business owners believe the act of selling their business is similar to passing the baton in a 400 meter relay: once you’re finished running, you get to relax. In reality, buyers will insist that you stay on for a transition period – anywhere from six months to five years – during which time you […] The post Planning to Sell? “THE” most important question appeared first on Business Broker Blog.Business Broker Blog - NEW YORK'S PREMIER BUSINESS INTERMEDIARY
  • Know your CUF:CAC ratio…is it a saleable business?

    Alan Brind
    23 Jun 2014 | 8:05 am
    Alan Brind Knowing your CUF:CAC ratio…helps to determine a saleable business. The most powerful metrics in any business are ratios that express your performance on metric A as it relates to metric B. For example, knowing what your revenue was last year is interesting; but knowing what your revenue per employee was will give you a sense […] The post Know your CUF:CAC ratio…is it a saleable business? appeared first on Business Broker Blog.Business Broker Blog - NEW YORK'S PREMIER BUSINESS INTERMEDIARY
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    The Metropreneur Columbus

  • Amp Speaker Case Turns iPads Into Theatrical Experience

    Susan Post
    21 Oct 2014 | 5:00 am
    If there is one area for improvement on the iPad, it’s probably sound quality. While the device obviously has sound, it’s not optimized for hearing things from far away or group viewing experiences, only limiting its list of uses. OIO is out to change that with Amp, a sleek speaker system case for iPad Air. […]
  • Harper Engraving & Printing a Columbus Mainstay for Over 123 Years

    Susan Post
    20 Oct 2014 | 5:00 am
    Harper Engraving & Printing was officially established in 1891 to produce personalized stationery for the growing Columbus social market. Things have changed just a bit since with texts, emails and our near-constant forms of electronic communication, but despite the changing tides, the company’s services have stood the test of time. Harper Engraving & Printing’s list of capabilities […]
  • At Work: The Smithery Offers Handcrafted Gifts, Showcasing the Process of Making It

    Anne Evans
    17 Oct 2014 | 8:18 am
    Sometimes it feels like every career-move you make has led to one thing. For Anne Holman and Jen Townsend, that culminating event is opening the doors to The Smithery this Saturday, October 18th in Grandview. “I had an epiphany last fall, realizing that all these experiences have led me to The Smithery,” says Holman. “It […]
  • Signs You’ve Got A Lawyer You Can Trust

    Bill Nolan
    16 Oct 2014 | 5:00 am
    I often write about how to be a smart legal consumer, and an important part of that is finding a lawyer you can trust. I don’t mean “trust” in the sense of being dishonest with you or your money, because I think it is a very short list of lawyers you cannot trust in that […]
  • Hemp & Honey Plus Building Awareness of Industrial Hemp Through Unique Body Care Line

    Susan Post
    15 Oct 2014 | 10:00 am
    People think a lot of things when you say hemp, mostly its association with marijuana. It might not be the first thing you would expect to find in quality beauty and skin care products, but hemp seed oil is actually quite good for the skin. Hemp seed oil, and the coveted Manuka honey, are at […]
 
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    Blogtrepreneur - The Business of Blogging For Busy Entrepreneurs

  • Two Parents Turn $700 Savings Into a Million Dollar Business

    Matthew Toren
    12 Oct 2014 | 7:00 am
    When you think of a new baby, immediately we think “sleep deprivation.” Most parents have experienced sleep issues with babies or toddlers, but one Texas couple took matters into their own hands and invented a solution to their daughter’s sleep problem. After two weeks of utter exhaustion, Stephanie was desperate to help her daughter sleep (which also meant mom and dad could finally sleep!). When their hand-sewn invention worked like magic and their baby sleep 12 straight hours the first night (and each night thereafter), the Parkers knew they had something special. The power mom and…
  • An Honest Look at Startup Health From U.S. Business Owners [Visual Survey]

    Matthew Toren
    3 Oct 2014 | 1:56 pm
    The American Dream is alive and well with entrepreneurs starting their own business ventures left and right. While many aspiring entrepreneurs might be discouraged by the dismal survival rates of startups, others might be surprised that the beginning might not be as difficult as they thought. Intuit conducted a survey of 500 small business owners across the U.S. to better understand how startups get started, and to glean wisdom from entrepreneurs who have either succeeded or failed at starting a business. The results showed that 64% of small business owners start their business with less than…
  • 3 Tips To Avoid Scheduled Social Media Disaster

    Matthew Toren
    5 Sep 2014 | 7:00 am
    You may think that programming all your social media messages for the weeks at a time is a good thing, but there are some serious mistakes to that strategy alone. Like any good marketing plan, a balanced blend is what’s needed to succeed and pre-programmed messages alone won’t cut it. Here are 3 tips to help you avoid scheduled social media disaster. Problem: You Look Fake When you schedule all your social media ahead of time through a service like Hootsuite, your posts all show up with a little line of subtext that discloses they’re coming from hootsuite, so everyone knows your faking…
  • 3 Reasons Not Hiring a Coach is Costing You Money

    Blogtrepreneur
    3 Sep 2014 | 7:00 am
    You may thinking a coach or a paid mentor is something you can’t afford, but the better question to ask yourself is can you really afford not to have one? Coaches come from every profession and can offer you valuable structure, insights and motivation to take your business and yourself to the next level. There is certainly a cost associated with a coach, however they can offer up time savings and experience that will super charge your success. Here are three reasons you need to hire a coach for success. Coaches Can Give You Shortcuts A great coach is someone who is occupying a position or…
  • Two Magic Marketing Tools Every Website Needs For Success

    Blogtrepreneur
    1 Sep 2014 | 7:00 am
    Whether your business is entirely online or your website compliments your retail space, there are some sales and marketing software integrations that your website needs for success. If you’re neglecting these aspects of your website, you’re letting dollars slip through your company every time a visitor comes to your site. Most of these software integrations will work with each other, which makes implementing easy and using them simple.Here are two marketing tools you need for website success and why. Mixpanel Mixpanel is an incredibly sophisticated data analysis tool that actually tells…
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    Barbara’s Blog

  • It’ll Never Happen to You, But What if it Does?

    Barbara Weltman
    16 Oct 2014 | 1:00 am
    Follow @BarbaraWeltman Dramatic traumatic events, like the Oklahoma beheading at the Vaughn Foods front office on September 25, is not likely to happen in your company, but what if the unspeakable should happen? Maybe something less dramatic but still traumatic could happen. Can you avert a crisis? How would you handle it if something terrible happens? It could happen to you The statistics on workplace violence are startling. According to the CDC, homicides in the workplace average 700 per year. “From 2003 to 2012 over half of the workplace homicides occurred within three occupation…
  • Should You Sign a Business Associate Agreement?

    Barbara Weltman
    9 Oct 2014 | 1:00 am
    Follow @BarbaraWeltman No, this isn’t a contract to do business with another firm. It is an acknowledgment you may be asked to sign if you do business with a medical office or other “covered entity” and you have access through your work to protected patient information (including a patient’s name, address, and Social Security number). It requires you, as a business associate, to protect the privacy of the covered entity’s patient information. If you never do business with any covered entity, you can ignore the information about a business associate agreement, but if you now do or…
  • Business as Benefactor to Workers and Government

    Barbara Weltman
    2 Oct 2014 | 1:00 am
    Follow @BarbaraWeltman A century ago, businesses’ contract with workers was simple: Workers put in a certain number of hours (albeit what would be excessive in FLSA parlance) and companies paid them a fixed wage. Clearly, this is not the only thing for which companies are responsible. How and when did the change in business’s responsibilities toward workers (and the government) change? Business vis-a-vis employees This basic compact began to change in the 1940s when defense contractors used the perk of health coverage to recruit workers to their plants, according to an NPR…
  • Don’t Waste Your Time and Effort

    Barbara Weltman
    25 Sep 2014 | 1:00 am
    Follow @BarbaraWeltman As business owners, we’re busy people and must make every minute, and every dollar, count. We know that certain business goals are commendable, but often our efforts to see them through are worthless. Here are 5 actions you shouldn’t take, and a better way to achieve the desired results. 1. Asking for something without any compensation Want a referral? Want responses to your questionnaires? Merely asking for action likely will produce only a minimal response. Better way: To receive a better response, offer compensation of some sort (e.g., a gift certificate, a…
  • What Does the IRS Have Against Food?

    Barbara Weltman
    18 Sep 2014 | 1:00 am
    Follow @BarbaraWeltman Nothing, unless you want to deduct it or otherwise get a tax benefit from it. There are only limited situations in which you can get a tax break for eating, or feeding others. Pizza dinners for children-employees One mom who put her three children to work paid them in pizza, along with tutoring and other things of their choosing. They did documented work for her business: filing, stuffing envelopes, shredding, etc. But when she tried to write these payments as compensation, the IRS said no and the Tax Court agreed. While compensation can be paid in-kind (rather than in…
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    Small Business Marketing Blog

  • 4 easy ways to retain patients at your medical practice

    brafton
    21 Oct 2014 | 7:59 am
    Whether you're a doctor, dentist or medical specialist, it's important to ensure that your patients are satisfied and will continue to come to your practice. If you've had a concerning number of customers leave your business, you might want to make some changes to increase your retention rate. Use these four easy steps to provide a great experience for your patients. 1. Multiple appointment reminders Sometimes your patients might be missing their appointments simply because they forgot. Most medical practices hand out appointment cards as their customers leave, but it's…
  • 5 tips for planning end-of-year company events

    brafton
    20 Oct 2014 | 9:31 am
    The beginning of November is the ideal time to start planning your company's holiday or end-of-the-year party. You may think you have ample time, but remember that the winter season is busy, not only for your employees, but for other companies as well. Don't wait until last minute to call a venue or caterer, or else you might end up out in the cold. Use these five tips to get ahead on your party planning and hold an awesome bash. 1. Use last year's feedback If a holiday celebration is a tradition with your company, take some time to get feedback from past gatherings.
  • Help customers prepare for winter nights with lighted promotional items

    brafton
    20 Oct 2014 | 2:05 am
    As the winter solstice quickly approaches, your customers will find themselves turning on lights earlier and taking out the trash in the dark. On the shortest day of the year, there's usually just nine hours of sunlight. Chances are that people in your community could use an extra flashlight around the house during these short days. If you're looking for a useful promotional item to give away this winter, consider purchasing some lighted products that will help your customers navigate the dark mornings and nights. Promotional flashlights Custom flashlights are a great option…
  • Get a jump on holiday marketing with 5 easy tips

    brafton
    16 Oct 2014 | 6:42 am
    If you want to boost sales at your business this holiday season, don't wait until the last minute to create a marketing strategy. Plan your seasonal events and promotions early to ensure that your business will have a leg up on competitors. If you're not sure where to start, use these tricks to get your marketing plan underway. 1. Plan kid-friendly events When planning holiday party or event, the U.S. Small Business Administration recommended focusing on the kids in your community. You can easily capture the attention of potential customers by catering to their children. You can…
  • Be there for your customers during holiday travels

    brafton
    15 Oct 2014 | 7:36 am
    As the holiday season draws closer, your customers are likely making travel plans to visit friends and family in the coming months. In addition to holding holiday promotions, your business can build brand loyalty by being a helpful resource during the popular travel season. Use these methods to help your customers make the most of their seasonal getaways. Post travel tips on your website One way to get customers to visit your website or social media pages during the holidays is to post useful information about traveling. Charlie Nadler, a marketing strategist for Simple Machines Marketing,…
 
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    Firmology

  • SMB Workforce Part 3: Values and Culture in the Workplace

    Jennifer Ludwigsen
    21 Oct 2014 | 6:00 am
    Organizational culture determines the tone of every business process, from policies and staffing structure to customer interaction and facility design. Your business’s culture defines the standards and unique environment your customers crave while creating value by setting you apart from the competition. How can entrepreneurs and small business owners cash in on culturally-driven positive outcomes? It starts, like most business endeavors, with a dream. Define Your End Goal Picture the perfect working scenario. How do coworkers treat each other? What does conflict resolution look like? If…
  • Are You Using Pinterest To Improve Your Branding?

    Peter LaMotte
    21 Oct 2014 | 4:00 am
    Visual Branding Is An Important Part of Social Media Marketing Top brands have been flocking to Pinterest for some time now and a quick look at key statistics about the hugely popular photo-sharing social media site explains why: 70+ million total Pinterest users 40 million monthly active users 23% of Pinterest users visit the site at least once daily While brands like Starbucks, Nordstrom, Whole Foods Markets and others “get” Pinterest and its vast appeal, other businesses are still struggling to see how Pinterest boards and pins can translate into prospective customers and followers.
  • Meet & Greet: Jüri Kaljundi of Weekdone, Hassle-Free Employee Progress Reports

    Jüri Kaljundi
    11 Sep 2014 | 6:30 am
    Firmology’s Meet & Greet series takes an inside look at the technology available to small business owners and entrepreneurs, straight from the founders who built them. Name: Jüri Kaljundi Title: Co-founder Company Name: Weekdone Company One Liner: Hassle-free employee weekly progress reporting system Location: Estonia and USA Tell us about yourself and your background. I prefer to introduce myself as a product guy with tech background and sales and marketing management experience. I am an entrepreneur and the co-founder of Weekdone, a weekly employee reporting service. My background…
  • Mindreading 1.3: 10 Questions To Ask Your Virtual Team

    David Hassell
    11 Sep 2014 | 4:37 am
    Push, Prod, and Inspire Your Team To Realize Their Actual Potential Building and maintaining a strong company culture can be difficult when you only see your team for several minutes each week. While face-time is rapidly becoming a luxury in the world of remote work, it is far from the only way to check-in with your team. Asking the right questions at the right cadence builds structure and team cohesion and turns your imaginary office into something tangible. This practice allows company leaders to connect the team, and gives employees the opportunity to share triumphs, great ideas, and the…
  • Internet Marketing 101: Email Marketing

    Mark Cerminaro
    10 Sep 2014 | 4:00 am
    Despite what you may have heard, email is still an extremely effective component of modern online marketing campaigns. You may assume that all emails automatically go into the recipient’s spam filter, and that the chances of someone actually seeing and opening your email are remote, but studies continue to show that this can be one of the more profitable marketing activities for your company. Email marketing is not about how many emails you send out there. This is why, as a small business, you can still compete with the larger companies in this channel. There are plenty of tools and email…
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    codelessinteractive.com

  • The Pain-Free Way to Create an Inbound Marketing Strategy

    Brad Smith
    14 Oct 2014 | 11:00 pm
    Inbound marketing is a variety of activities that brings interested prospects IN to your organization. It earns the attention of potential customers by producing relevant content, developing interesting and compelling landing pages, etc. Inbound marketing naturally draws the attention of the right people (or at least it’s supposed to). And nowadays, the majority of that happens online. There’s a lot that goes into inbound marketing (blog posts, guest posts, landing pages, keyword strategies, email marketing, website forms, and MUCH more). All of these components are part of a cycle, which…
  • 13 Social Media Research Tips that Tell You “What”, “When”, and “Why”

    Brad Smith
    7 Oct 2014 | 11:00 pm
    Getting people to answer surveys is a nightmare. But fortunately for us, survey answers are not the best solution to customer research. If actions speak louder than words, then ANALYTICS always trump SURVEYS. [Click here to tweet this quote] For example, if we’re trying to figure out “what” to tweet, “when” to tweet it, and “why” to tweet at all, then you have to look at real, live user behavior to glean insights. Luckily, there are a variety of tools and social media research tips to quickly answer these questions if you’re not afraid to…
  • 3 Killer B2B Content Marketing Examples

    Brad Smith
    30 Sep 2014 | 11:00 pm
    The value and ROI of content marketing varies wildly by industry. But content marketing works BEST in the least likely place: old, stodgy B2B industries. Why? Because these industries usually have complex products or services and a long, consultative sales cycle. Content creation, optimization and promotion helps you scale your efforts by addressing each stage of the buying cycle and speeding up the learning curve through educational or insightful content in different formats. The Catch-22 however, is that most B2B companies think they’re too “boring” to make it work.
  • Why Your SEO Keyword Strategy is Broken (And How to Fix It)

    Brad Smith
    16 Sep 2014 | 11:00 pm
    Keyword rankings are flawed. Everyone’s search engine result pages (SERPs) are currently being personalized based on the following information: Your past browsing history Your physical location And your social media connections That means the individual keyword rankings are personalized too. So you and I, searching for the same keyphrase, will undoubtedly see different results. But wait, it gets worse… Keyphrase-specific data is disappearing at an alarming rate. That means when you login to Google Analytics (or any other popular analytics program), your organic keyword data is…
  • How Understanding Consumer Behavior Cures Low Sales

    Brad Smith
    9 Sep 2014 | 8:00 pm
    In 1995, Sheena Iyengar, a professor of business from Columbia University, conducted a study about jam. She set up a sample booth of Wilkin & Sons jams in a California gourmet market and switched from offering a selection of 24 jams to a group of 6 jams every few hours. Each customer tasted (on average) 2 jam flavors regardless of the size of the assortment. And each of them received a coupon for $1 off of one jam. Here’s where the study gets interesting… Only 40% of customers stopped for the small assortment, while 60% paused for the large one. BUT – a whopping 30% of people…
 
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    Adrian Swinscoe

  • How not to handle the option to queue jump in customer service

    adrianswinscoe
    20 Oct 2014 | 2:42 am
    Recently, EE in the UK introduced a new feature, called Priority Answer, that allows its customers to pay £0.50 ($0.81) to jump the queue on customer service calls. EE is one of the largest telecoms firm in the UK and serves around 28 million customers via it’s T-Mobile, Orange and 4GEE brands. The new service, […]
  • Five key trends that will define the future of customer service – Interview with David Mattin of trendwatching.com

    adrianswinscoe
    3 Oct 2014 | 8:04 am
    #173966573 / gettyimages.com Today’s interview is with David Mattin, Head of Trends & Insights at trendwatching.com, who help over 260,000 subscribers and 1,200+ clients understand the new consumer and uncover innovation opportunities through their reports and trend watching services. David joins me today to talk about their September 2014 Trend Briefing – The Future Of […]
  • What big businesses can teach us about customer service

    adrianswinscoe
    30 Sep 2014 | 5:14 am
    #474965805 / gettyimages.com This is a guest post by Rob Young at MOO. Whether you’re a big business, a start-up or a family-run company, providing excellent customer service is something we all aspire to. Good customer service needn’t cost the earth, so while you mightn’t have the budget of a big name company, it is […]
  • Quantifying the business value of a great customer experience – Interview with Peter Kriss of Medallia

    adrianswinscoe
    26 Sep 2014 | 9:13 am
    #96631972 / gettyimages.com Today’s interview is with Peter Kriss, Senior Research Scientist at Medallia, whose software helps corporations track and manage the experiences of their customers. Medallia’s software, delivered as an Internet service, integrates and delivers data from everywhere that a company that touches a customer, analyses it and presents it visually so that employees […]
  • Proactive customer service will also make your employees happier

    adrianswinscoe
    24 Sep 2014 | 3:18 am
    #119013893 / gettyimages.com I was reading an interesting article by psychologist Dr. Jeremy Dean on PsyBlog (The Simple Mindset That Makes Everyone Happier, All Around The World) recently. The article, drawing on academic research done by Fleeson et al., 2002 and Ching et al., 2014, suggests that: “Acting like an extrovert — even if you […]
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    EnMast

  • Top 5 things every business owner needs to know (but doesn’t)

    Devan Perine
    18 Oct 2014 | 7:30 am
    Business owners need to know how to do a lot of things. How to do payroll, how to hire, how to fire, how to sell… the list goes on. But if you ask any business owner, they’ll admit there’s a lot of things they don’t know either. In this episode of Breaking Down Your Business, Jill and Brad talk about the top 5 things business owners don’t know. They also have on great guest (fellow small business owners) Andrew Tarvin is the founder of Humor That Works, that will make you laugh, and Peter Durand is the founder of Alphachimp who will blow your mind. You…
  • How to measure business performance — use numbers and not your gut!

    Brad Farris
    16 Oct 2014 | 6:00 am
    Numbers give me a headache. I don’t want to stare at spreadsheets all day — I get a good enough “gut” feel just from running my business. Why should I care about the “numbers”? Most business owners have a strong “gut feeling” or intuition about their business. It makes sense. They spend all day, every day, immersed in their business. They may not be staring at a spreadsheet, but, in many ways, they gather the “numbers” just the same. They walk through the office and can feel how busy people are. They get the mail out of the mailbox…
  • Reading a balance sheet: 3 things business owners need to look for

    Brad Farris
    14 Oct 2014 | 9:54 am
    A business’ financial statements are the most basic indicator of your business’ health. But they can be confusing and complicated and, truthfully, not many business owners look at them (and when they do they might not learn much). Yesterday I offered some tips on how to read an income statement. Today we are going to look at reading a balance sheet. I hear it from business owners all the time: “My accountant says I made $300,000 last year and have a big tax bill — but I don’t have that money in my bank account. Where did it go?” I’m not going to go…
  • How to read an income statement: What every business owner needs to know

    Brad Farris
    13 Oct 2014 | 9:39 am
    One of the most basic of indicators of the health of any business is its financial statements. I’m not saying they are the be-all-end-all. There are lots of other indicators we should look at in addition to the financial statements; but it’s hard to argue that you are fully in control of your business if you don’t understand your financial statements, especially how to read an income statement. And yet, many business owners don’t have a very complete understanding of what their financial statements are telling them. Many can read the income statement (sometimes called…
  • 5 things you are spending money on that are not (fully) tax deductible

    Brad Farris
    8 Oct 2014 | 9:34 am
    My accountant says I made $300,000, but I don’t see it in my bank account. Where did it go? Every year at tax time, business owners call me up and complain that their tax return says they made more money than they see in their bank account. Isn’t it supposed to be the opposite? Aren’t we supposed to be able to deduct things so that our tax return says we made very little? How can it happen that it’s the other way around? 5 business tax deductions that are not (fully) deductible When you spend money, it’s gone. It reduces your cash on hand. But tax laws have a…
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    Deimar - Business Tips and Strategies for Entrepreneurs

  • Tips to Implement Environmental Standards in Your Business

    Deimar Gutierrez
    21 Oct 2014 | 4:00 am
    Implement eco-friendly standards not only shows interest in the environment, but also the company's ability to optimize the use of their resources.Sustainable and eco-friendly production practices remain a high priority for us, especially working within the print industry – which can be harmful to the environment is not managed well. So how can you help your business to be as green as possible whilst continuing to print attractive, high-quality resources and materials? At Elanders Print, we work incredibly hard to ensure that our materials, processes and business standards are as…
  • Securing the Financial Future of Your Business

    Deimar Gutierrez
    15 Oct 2014 | 4:30 am
    How do you make your business financially secure? The world of business and enterprise has always been a cutthroat industry, but the exponential rise of digital technology has made it even more so, with new competition seemingly springing up on every corner. This has forced even the biggest brands and largest corporations to sit up, take stock and fiercely guard their prime position. However, with every competition there are winner and losers, and the 21st century has seen market leaders fall by the wayside because of an unwillingness to change and adapt, as well as poor financial…
  • Global Business Outsourcing (Infographic)

    Deimar Gutierrez
    14 Oct 2014 | 4:30 am
    Why outsourcing could save your business. The global market size of the outsourced services industry was worth $82.9 billion in revenue in 2013. Outsourcing is big business, and one of the key trends is the rise of offshore outsourcing where a company outsources a portion of its work overseas typically to keep costs down. The benefits of outsourcing include keeping costs down, transferring risk, attaining specific expertise that companies don’t have access to in house, invaluable access to technologies that companies don’t have the time to learn or the budget to implement…
  • The Science Behind a Great Workspace

    Deimar Gutierrez
    23 Sep 2014 | 4:00 am
    The spaces we occupy affect us psychologically, and therefore impact our creativity and performance at work. Neuroscience has proven that our brain is malleable even in our adulthood. The surrounding environment has a huge impact both on the way our brains develop and how that brain is transformed into a unique human mind. In this line of thought, the spaces we occupy shape who we are and how we behave. Thus we can conclude that our work space has a big impact on both our psychological well-being and performance. Considering the amount of time an employee spends at work it is…
  • How-To Promote The Long-Term Success Of Your New Hires

    Deimar Gutierrez
    9 Sep 2014 | 4:00 am
    The early days of an employee in a company are crucial not only for their short and long-term performance but also on their satisfaction and engagement with the organization.Related post: Why Employees Quit Their Job To achieve this, companies must understand that "the success of the first day of work is determinated by how the company supports and encourages employees to (1) Demonstrate what they bring to the company, (2) Generate impact on their position from day one, and (3) Create social bonds within the company." Read more about "What Drives a Successful Onboarding Process." A…
 
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    Small Business Bonfire

  • What to Do When Your Business Becomes Your Life

    Richard Titus
    22 Oct 2014 | 2:10 am
    By Richard Titus Having a business that you love and feel passionate about can be one of the most rewarding experiences in life. Not only does a great business bring you financial rewards, but it also adds to a person’s life creatively, socially, and even spiritually. Having a business you feel passionate about can also have its drawbacks, particularly when it demands so much of your time that it and your life become one in the same. In order to live a life that feels manageable and balanced, it’s important for people to separate their work time from their personal time. If you’re…
  • 6 Tips for Conducting Skype Interviews

    Emily Suess
    20 Oct 2014 | 8:24 am
    By Emily Suess Video conferencing technologies like Skype make it easier for small business owners to interview remote workers, contractors, and new hires who don’t currently live locally. Here’s how to get through a video conference interview successfully and attract top talent from virtually anywhere in the world. 1. Test your technology. Before the interview, do a test run to verify that your Internet connection and software are working as intended. Don’t just open Skype and check your WiFi signal, place an actual call to someone and make sure they can hear you and see…
  • The Road to Success Through Paid Social Amplification [Infographic]

    Jennifer Landry
    17 Oct 2014 | 1:41 am
    By Jennifer Landry Whether you’re part of a large company or run a small business, advertising is an important aspect in any marketing campaign. Unfortunately, the traditional marketing and advertising process has changed significantly just in the past decade. In fact, 95 percent of people do not trust traditional advertising. Instead, people are turning to customer reviews and social media to help make with their purchasing decisions. These social networks are now one of the most influential tools available to companies if they want to increase brand recognition and interest. While…
  • How to Work Forecasting Into Your Workflow

    Kristen Gramigna
    15 Oct 2014 | 1:21 am
    By Kristen Gramigna  Forecasting generally becomes a key focus following a significant business event that’s either remarkably positive or highly negative. Though nothing is predictable with certainty, forecasting is a tool that can work to remove such “hindsight is 20/20” regret, and improve the likelihood that decisions are informed, and based on past performance and the intellectual predictions of the professionals managing an initiative. Despite what you may think, working forecasts into your workflow isn’t reserved for larger businesses with dedicated analytical teams, nor does…
  • What to Know About Funding Your Small Business with Kickstarter

    Emily Suess
    13 Oct 2014 | 2:13 am
    By Emily Suess By now you’ve probably read the incredible story of Zack Brown who raised tens of thousands of dollars earlier this year with his potato salad project on Kickstarter. Not only did it generate a lot of buzz for the crowdfunding site, but it got a lot of small business owners and would-be entrepreneurs wondering how they could use the site and sites like it to get funding for their business ideas. If you’re thinking of launching a Kickstarter campaign, here’s what you need to know. Not Every Project Gets Accepted Anyone can create an account and submit a campaign to…
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    CorporationCentre.ca Small Business Blog

  • Celebrating Small Business in Canada

    CorporationCentre.ca
    21 Oct 2014 | 7:50 am
    This week we celebrate small businesses in Canada during Small Business Week!To show our appreciation for entrepreneurship, we’re offering dollar business incorporations on October 22nd and 23rd. Incorporate for only one dollar to save your business time and money by letting us do the paperwork for you!Small businesses create thousands of jobs every year and employ over 7 million people nationwide, making them essential to a strong economy. Incorporating your small business gives you the peace of mind of limited liability and perpetual existence, and the credibility that comes with the…
  • Restoring your attention span

    CorporationCentre.ca
    16 Oct 2014 | 9:16 am
    The rapid march of technology in our times is truly remarkable, and shows no sign of abetting. Smart phones exemplify this trend: over the past decade they have become as ubiquitous as credit cards—even the majority of schoolchildren in our society seem to own one. In fact, the presence of smart phones in our lives has become so prominent, that many of us strain to recall how we managed to function with landlines and dial-up internet just fifteen years ago.While the advantages of this development are clear—extraordinary connectivity with the people in our lives, and an unprecedented…
  • Emotional Intelligence: Another Kind of Smart

    CorporationCentre.ca
    2 Oct 2014 | 11:45 am
    In addition to integrity and resoluteness in decision-making, great leaders often possess an intangible knack for mobilizing people of disparate backgrounds, personalities, and values toward common goals—maximizing the potential of the team.How do they do it?Over the past three decades, researchers have identified emotional intelligence as a crucial component of professional success, self-actualization, and exemplary leadership.What is emotional intelligence?Emotional intelligence, sometimes abbreviated as EI or EQ, is a term that first appeared in the 1980s, and came into popular usage…
  • The Write Way: Effective Business Writing

    CorporationCentre.ca
    24 Sep 2014 | 9:38 am
    It’s hard to overstate the importance of effective writing to the success of a business endeavour. The words you choose to describe your idea, product, or service can make or break a prospective transaction, and attract or repel clients. Furthermore, proficiency in writing can make the difference between being perceived as a consummate professional, or an overweening amateur.The basics always matterIn the era of spell-check, it’s easier to avoid egregious spelling errors than it was in the past. But there is a pitfall: when we rely on technology to correct our mistakes for us, we risk…
  • Establishing Success in 10 Seconds

    CorporationCentre.ca
    18 Sep 2014 | 7:57 am
    It’s an old cliché that you only get one chance to make a first impression, but unlike with the opposite sex, if practice made perfect it means that all that time spent practicing amounts to dollars left on the table just trying to get it right. You can read over the volumes of thick tomes dedicated to unraveling the mystery as to what to say to make the perfect first impression, or simply be aware of the fact that a first impression of you is made even before you open your mouth – the implications this has for business are unfathomable.A couple of compelling theories to considerIn a…
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    SBA 504 Loan Blog

  • Commercial Finance Update: October 2014

    Trey
    10 Oct 2014 | 11:13 am
    Happy New Year! (In October?) The SBA’s fiscal year began on October 1st, so SBA lenders nationwide are working on their resolutions. Probably lots of the usual stuff: eat better, quit smoking, join a gym, do more loans, etc. We’re not big on new year’s resolutions, so we’ll just keep helping small business owners. Business as usual. We’ll probably take a break to do some Halloweening later this month, but that won’t deter us from providing the best commercial real estate financing experience for small business owners nationwide. Featured Project: Safe…
  • Apple Ruined Our Smartphone App *UPDATED*

    Trey
    26 Sep 2014 | 2:10 pm
    Every time Apple releases an iOS update, we have to scramble to fix whatever problems it causes with our iPhone app. Sometimes the problems are minimal, but sometimes the app is rendered unusable. The process is compounded because we didn’t develop the app in-house and we don’t have any mobile developer types on staff who can troubleshoot and fix even minor issues. In case you hadn’t heard, Apple’s recent release of iOS 8 has gone poorly so far. The initial rollout was a little buggy, so Apple released an update (8.0.1) on Wednesday. Users immediately complained that…
  • September Commercial Finance Update: Construction Edition

    Trey
    10 Sep 2014 | 12:33 pm
    Construction projects accounted for 62% of our lending activity last year. It wasn’t always that way, but the past few years have been construction-heavy for us. We’ve become pretty darn good at this type of lending (if we do say so ourselves) and that’s good news for you. When you or your clients get stymied by lenders who aren’t keen on financing construction/renovation projects, we’re only a phone call or email away.  Featured Project: - North Magnolia Properties, LLC – Orlando, Florida – $3.9 million total project cost (acquisition/construction) –…
  • How to handle mistakes like Downton Abbey

    admin
    28 Aug 2014 | 1:59 pm
    Even if you don’t watch it, surely you’ve heard of the British show Downton Abbey. Two weeks ago they released a series of publicity photos for the upcoming season and one photo in particular got all the attention, but for all the wrong reasons. The stars of the show were dressed in full period garb (the show takes place in the 1920s) but someone had left a plastic water bottle on the mantle behind the two actors. Plastic bottles of course, were not introduced until the 1960s. As you can imagine, the internet went crazy making fun of the show for their oversight. The show could have…
  • Marketing Lessons from Teenage Mutant Ninja Turtles

    admin
    26 Aug 2014 | 10:24 am
    The remake of the 1990s classic Teenage Mutant Ninja Turtles has been the top grossing movie in the box office for the second week running. It’s surprised most of the experts by dethroning Marvel’s latest offering (Guardians of the Galaxy), and holding off the third installment of the star-studded Expendables franchise (not a huge feat, but still). Beyond all those accolades, as this article in Forbes explains, Paramount’s strategy for TMNT is a case study in targeted marketing. The film was a smash without needing to be omnipresent in the run-up to its debut; marketers of the film…
 
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    Business Pipeline

  • How to Use Different Types of Blog Post

    Jacqueline Edwards
    25 Sep 2014 | 9:33 am
    Learning how to use different types of blog post can so […] The post How to Use Different Types of Blog Post appeared first on Business Pipeline. This is some of the content posted on BusinessPipeline.com visit our site for more content. Thank you for visiting.
  • Website Templates verse Custom Design

    Jacqueline Edwards
    15 Aug 2014 | 6:26 am
    We meet entrepreneurs and small business owners everyda […] The post Website Templates verse Custom Design appeared first on Business Pipeline. This is some of the content posted on BusinessPipeline.com visit our site for more content. Thank you for visiting.
  • Guide to Successful Creative Relationships

    Jacqueline Edwards
    1 Aug 2014 | 6:22 am
    The guide to successful creative relationships you shou […] The post Guide to Successful Creative Relationships appeared first on Business Pipeline. This is some of the content posted on BusinessPipeline.com visit our site for more content. Thank you for visiting.
  • Work from Home Meeting Places

    Jacqueline Edwards
    15 Jul 2014 | 7:48 am
    More and more people are working from home and seeking […] The post Work from Home Meeting Places appeared first on Business Pipeline. This is some of the content posted on BusinessPipeline.com visit our site for more content. Thank you for visiting.
  • How to Buy WordPress Themes

    Jacqueline Edwards
    1 Jul 2014 | 10:39 am
    This is a complete guide on how to buy WordPress themes […] The post How to Buy WordPress Themes appeared first on Business Pipeline. This is some of the content posted on BusinessPipeline.com visit our site for more content. Thank you for visiting.
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    RunApptivo

  • Tips to keep your business moving forward

    Maya Pillai
    14 Oct 2014 | 8:56 am
    The world is a constantly changing place. It is important that your business keeps on changing to remain relevant and competitive. Your business needs to keep moving forward in order to survive and grow irrespective of the economic situation or other factors beyond your control. We look at some valuable tips that will help your business keep moving forward: Make a detailed plan- This will give you clarity of vision. It will help you note down what you want to achieve and how to go about achieving it. Also, it will guarantee you don’t forget anything important – a lot better than relying…
  • Are you geared up for Black Friday and Cyber Monday 2014 sales

    Maya Pillai
    8 Oct 2014 | 7:13 am
    In the year 2013, Black Friday and Cyber Monday sales had increased by 15% and 18% respectively. This report was released by a trend tracking firm, ComScore. They also reported that there’s a probability of a greater increase in the after Thanksgiving sales in 2014. It’s the time of the year when you should get the most possible sales. Have you made the necessary preparation to meet the demands of your customers? It’s the era of mobile browsing and shopping. It goes without saying that the sales happen through social referrals.  Here are a few things that merchants can do to get the…
  • How to handle difficult customers

    Maya Pillai
    24 Sep 2014 | 7:31 am
    All businesses have to deal with disgruntled customers at some point of time. Some customers may have genuine grievances while some may not. In either case, one must learn to handle the customer as well as the situation properly. We take a look at different strategies and techniques to handle difficult customers. Be specific - When the customer is making general complaint, ask the customer to be specific. Then provide specific and measurable solutions for his problem. It is a good idea to give a time frame in which the issue will be resolved. Agreeing with the customer doesn’t always help -…
  • Ways to influence customers and their buying decisions

    Maya Pillai
    11 Sep 2014 | 3:27 am
    It is the customers who have the power to make or break a business. Hence it is essential that enterprises focus on customer satisfaction and loyalty. There exist time tested techniques to bond with customers and positively influence their buying decisions to your favor. Go the extra mile to make customers feel special- Smile and welcome your customers with genuine warmth. A friendly attitude and taking pains to be interested in them will do wonders. This way the customer feels that they are being treated as human beings and not as monetary resources. Tell the stories about your products and…
  • How to delegate work effectively

    Maya Pillai
    1 Sep 2014 | 4:47 am
    Small businesses are not a one man show. It is not practical or possible for a single individual to do everything which needs to be done. Many people are reluctant to delegate work because the lack of trust in other people’s ability, wanting to do everything themselves and so on.  However, in the modern business environment, there is no alternative to delegation. Delegating work is a skill which can be acquired and improved on. Let’s take a look at the different ways to delegate work effectively. The myth of 100% delegation - Everything cannot be delegated. You need to delegate the right…
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    Best Small Biz Help

  • Accounting for the Numberphobic; Book Rally!

    Dawn Fotopulos
    7 Oct 2014 | 10:40 am
    We’re celebrating! Come join us live from The King’s College in New York City at 7 PM Eastern Standard Time tonight. Sign on here: Numberphobic Book Rally with Dawn Fotopulos. #knowyournumbers! Change the future of small business!    
  • 3 Tips To Launch a New Small Business- Hanley Mellon Live!

    Dawn Fotopulos
    11 Sep 2014 | 8:14 pm
    Hanley Mellon showcased their beautiful new line of designer ready to wear at the Hudson Mercantile building in New York City.         It was a very elegant affair, with models, posing amidst the beach grass in the center of the room as paparazzi clicked away. The photo above was from Nicole Hanley […]
  • 911 Tribute to Small Business

    Dawn Fotopulos
    11 Sep 2014 | 8:36 am
    Small Business and 911 There were so many casualties that day. My heart goes out to all the families who lost loved ones. One casualty that rarely gets attention is what happened to the small businesses that closed because they couldn’t afford to pay their bills while the area near their stores was devastated by […]
  • Tribute to Joan Rivers on the Ed Sullivan Show

    Dawn Fotopulos
    5 Sep 2014 | 12:12 pm
    Joan Rivers on Ed Sullivan Joan Rivers was genuinely funny. I miss her early days when her self-deprecating humor and keen observation of every-day life and relationships made all of us take ourselves far less seriously. She made us laugh when all the evening news would broadcast was the Vietnam War, the gas crisis and […]
  • How Small Businesses Can Save Green While Going Green

    Dawn Fotopulos
    3 Sep 2014 | 2:53 pm
    Greening your business is a smart move but it also can be an expensive one. Alternative energy sources are often more costly; the same goes for many things marketed as recycled or upcycled. While certainly well worth it considering that big businesses are often capable of doing more to clean up the earth than individuals […]
 
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    Solopreneur Solutions

  • Matching Keyword Relevance with Domain Name – The Google Way

    Donna Amos
    18 Oct 2014 | 10:54 am
    Obviously most of the effort if not every effort we extend is aimed at propelling our businesses at the top of Google’s SERPs. Not that we do not have other search engines, there are hundreds of other search engines out there. But then only Google matters! Once you get at the top of Google, chances are that you will also rank very well in all other search engines. It is not automatic, but what the heck! This week we are going to take a nose dive into the world of Google, we will look at how Google connects your keywords with the domain name and if this actually goes beyond the domain name.
  • 5 Reasons Your Business Needs a Mobile Website

    Donna Amos
    3 Sep 2014 | 9:56 am
    If you are responsible for marketing your business, then there’s no doubt you are aware of just how important it is that you have a strong presence online. There are many ways of developing this presence, from social media sites to blogs, and you should be taking advantage of all of them. One of the latest, most effective ways of taking full advantage of the online marketing potential is by using a mobile website. A mobile website is just what it sounds like – a website specifically designed to be viewed on mobile devices. So, why does your business need a mobile website if its…
  • Tips for using Instagram for Business

    Donna Amos
    13 Aug 2014 | 8:56 am
    Tips for using Instagram for business Instagram is a social media platform that has grown in popularity over the last few years and especially among popular brands across the globe. It is a valuable marketing tool that has the ability to transform a brand and put it closer to their intended audience. Numerous companies have used its communication tool – images: which has in turn created awareness for their target brand and business as a whole. This photo sharing platform has enabled businesses to: · Extensively build their company’s brand · Grow more valuable customers · Improve much…
  • Easy Blogging Tips

    Donna Amos
    9 Aug 2014 | 11:12 am
    Introduction To Successful Blogging Starting a blog can be a successful marketing tool for businesses. Blogging is free or fairly inexpensive. It increases traffic and adds potential leads. Creates a substantial income and old posts never get old. The older posts will always be there building more leads, more traffic and creating an original stream of content. What better way to start the day than with a cup of coffee and a great blog post. How To Start A Blog When starting a blog there are a couple of aspects to look at. 1. Where will you choose the location in a website, page, platform to…
  • How to Design a Successful Website?

    Donna Amos
    29 Jul 2014 | 2:16 pm
    Building a website requires careful designing and execution by the website developer in order to attract people (traffic) to the website. How to Design a Successful Website should begin with understanding who your target market is and what their likes and dislikes may be so that your brand will resonate with them. Then make certain to include the top 7 website elements. You will find that different web developers have their own unique plans that they follow when creating a website. However, there are general elements that cut across the board and apply to all websites irrespective of who the…
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    We Can Help Your Monetize Your Passion!

  • Changes to ISO 9001 Standard for 2015

    Michelle
    21 Oct 2014 | 7:29 pm
    changes have been made to the ISO9001:2015 QMS standard. Some of the changes are going to make it easier for a Quality Manager to manage their system, but... You might also be interested in these:    Business Brilliance Mastermind Group  New Google SSL Rules  My Top Free & Cheap Marketing Tools For Small Business  Top 10 Marketing Strategies That Increase Sales  Service Feedback For A Job Well Done  What is Your Customer Relationship Management Strategy?Copyright © We Can Help Your Monetize Your Passion! All Right Reserved. 2014.Powered by Readers…
  • Business Brilliance Mastermind Group

    Michelle
    10 Oct 2014 | 5:55 pm
    Share your business brilliance with other like minded business owners at your level to achieve outstanding results in your profits and performance. Together we can: develop win-win partnerships build relationships help each other grow, raise revenue, and significantly increase profits share ideas and have fun doing it educate and learn from each other build on […] You might also be interested in these:    Changes to ISO 9001 Standard for 2015  New Google SSL Rules  My Top Free & Cheap Marketing Tools For Small Business  Top 10 Marketing Strategies That…
  • My Top Free & Cheap Marketing Tools For Small Business

    Michelle
    7 Sep 2014 | 3:13 pm
    These free & cheap marketing tools for small business will save you money and time Below is my favourite list of free marketing tools you can use for online sales and marketing. Email marketing is a brilliant strategy to keeping in touch with your customers and keeping them informed. Some of my favourite email marketing […] You might also be interested in these:    Changes to ISO 9001 Standard for 2015  Business Brilliance Mastermind Group  New Google SSL Rules  Top 10 Marketing Strategies That Increase Sales  Service Feedback For A Job Well Done…
  • New Google SSL Rules

    Michelle
    7 Sep 2014 | 3:00 pm
    This infographic was posted by James Schramko on 23 August 2014. New Google SSL rules. A bit confusing maybe, but something you should know if you have a website as Google has changed the rules again. Ask your host for help or contact SuperFastBusiness With James Schramko You might also be interested in these:    Changes […] You might also be interested in these:    Changes to ISO 9001 Standard for 2015  Business Brilliance Mastermind Group  My Top Free & Cheap Marketing Tools For Small Business  Top 10 Marketing Strategies That Increase…
  • Top 10 Marketing Strategies That Increase Sales

    Michelle
    19 Dec 2013 | 7:06 pm
    Looking for local marketing strategies that increase sales? Below is SlideShare presentation I created – Top 10 Tips for Increasing Local Sales to test the rankings for keywords. I came across SlideShare while searching for very competitive keywords and there are people on SlideShare with hundreds of thousands of views. So for a short list of […] You might also be interested in these:    Changes to ISO 9001 Standard for 2015  Business Brilliance Mastermind Group  New Google SSL Rules  My Top Free & Cheap Marketing Tools For Small Business…
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    Funding Gates Community

  • The Faces of Funding Gates: Meet One of Our Users!

    Diana Mackie
    21 Oct 2014 | 2:12 pm
    Above: Stacy (left) and Heather (right)  It’s no secret that we love our customers here at Funding Gates. We so enjoy getting to know each user, company, and industry that we wanted to share some of them with you all! We’re delighted to introduce everyone to one of our real users, Stacy, from Cano Electric in Texas. In a rush? Skip straight to the Key Learnings at the end of this post to see what incredibly useful business lessons can be learned from Cano Electric’s best practices. Faces of Funding Gates: Stacy Van Pelt Position: Accounts Receivable & Billing Company:…
  • How to Be More Productive: What to Put off & What to Do NOW

    Diana Mackie
    20 Oct 2014 | 1:09 pm
    When running a small business, your time is both incredibly valuable, and probably very packed. When your small business depends on you, it’s very important to make every minute count! If you’re like most small business owners, wondering how to be more productive, this is the guide for you! We’ve outlined some of the 2 most important areas of growing and running a small business, that you should focus your time on first. Most Important: Customer Service Customer service is a great place to start because it’s a “gateway” to so many other areas; your business’ reputation, customer…
  • The Right To Leave Bad Reviews

    Funding Gates Blog
    17 Oct 2014 | 12:15 pm
    As online reviews become a larger part of consumers’ lives and decision-making processes, it’s no surprise that businesses are trying to take back some of the control. But suing or fining customers for posting negative reviews is not the best course of action, and Congress has proposed the Consumer Review Freedom Act to protect consumers from retribution for their negative reviews. The bill would attempt to prevent businesses from penalizing customers for sharing performance assessments and reviews.  We here at Funding Gates encourage businesses to follow our suggested action plan in…
  • How To Use Google Analytics for Your Small Business

    Funding Gates Blog
    16 Oct 2014 | 1:59 pm
    If you have a website today, then you should be running Google Analytics on it. This free tool from Google is one of the best ways to intimately understand how your visitors are using your website, what’s working, and what isn’t. But beyond tracking how much traffic you get and where it’s coming from, Google Analytics offers an array of other metrics that are essential for understanding what’s happening with your website users. This guide on how to use Google Analytics for your small business will teach you which metrics you should focus on first to improve your business’…
  • The 8 Best Tips from LinkedIn’s Small Business Playbook

    Funding Gates Blog
    15 Oct 2014 | 1:51 pm
    LinkedIn’s Professional Branding Playbook just for small businesses is full of great information you can put to use in your LinkedIn profile to build a stronger online presence. No longer is LinkedIn a static holding place for your online résumé; it’s now as active a social network as any. Its professional focus means the conversation is centered on professional development. Check out these 8 great LinkedIn tips, from LinkedIn themselves, just for small businesses! Put a Face to the Name In the context of LinkedIn’s Small Business Playbook this means uploading a profile picture so…
 
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    On Our Bikes

  • Cheapskate prospects

    Jon Stow
    20 Oct 2014 | 3:50 am
    Well, a cheapskate is not really a prospect, as why would you take on a client who was not prepared to pay you a proper fee or have any respect for what you can do for them? The other day I had a call from a guy who asked if my business was something I ran “on the side”. He meant, “Do you have a “real” job working for someone else, and are you just making extra pennies on your evenings and weekends?” In other words, was I going to be cheap? I told him my business provided my living and my fees reflected the benefit he would get from my services. I did not bother with the list of…
  • How to lose a customer in one easy lesson

    Jon Stow
    13 Oct 2014 | 3:44 am
    A couple of weeks ago I needed to buy some software and found a company that seemed to offer what I wanted: a single license for a one-off project. I chose them because although I am very happy with my current supplier (this is for tax compliance) I needed a program for a back year which they could not supply to me. I downloaded the program, found the license key, emailed for an activation key, and waited… several hours when I wanted to get the job done. Eventually I had the email in reply, copied and pasted the key, and Hey Presto, the program worked. I duly entered the required…
  • Where we are now

    Jon Stow
    10 Oct 2014 | 3:57 am
    Canary Wharf from Excel Centre (Photo credit: Jon Stow) We can all look back and regret decisions we have made. I could if I felt like it. Should I have been more serious about that girl? Should I have had ambitions to be a Lloyd’s broker when I was a lad? Should I have accepted a posting in the Far East? Should I have taken that job? Should I have left that job? We did not know then what we know now. We started our businesses based on what we knew then. We have learned along the way, and with hindsight we can see our mistakes. That is called experience. As long as we learn from it, we…
  • Are your prospects in harmony with your business?

    Jon Stow
    6 Oct 2014 | 3:33 am
    I guess we can all make a splash once to get noticed, and a joke might be the way to do it. Will prospects really remember a business for the one joke, repeated over and over again, or will they get bored? Here is eHarmony’s current ad in the UK:         I would rather that my potential clients felt they could relate to my business and feel comfortable that I could give them what they wanted. Here is a confession. I have played the dating agency game, and did computer-dating back in the Seventies and Eighties (yes, they had computers then). I would far rather have…
  • Unreliability, sickies and trust

    Jon Stow
    29 Sep 2014 | 3:49 am
    Rayleigh Market – Photo credit: Jon Stow A long time ago, when I worked in London, I had a female colleague who called in sick on a Thursday every four weeks. No one thought too much of it and if we are honest, we supposed there might be a biological reason for her absence and she had our sympathy. At least she had our sympathy until one day one of my work-mates who lived in the same town saw her on a “sickie Thursday” selling on a market stall. Obviously she was rostered by the family to work the stall every four weeks on market day. I am not sure who actually “grassed up” my…
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    Planning, Startups, Stories

  • The Frightening Decline of Distribution of Wealth

    Tim Berry
    16 Oct 2014 | 10:36 am
    Today is Blog Action Day, an annual tradition since 2008, and this year’s theme is inequality. It’s hashtags are #BAD2014 #Blogaction14, #Inequality, #Oct16. It’s scary to me that we don’t all take better distribution of wealth as automatically important, and self evident. I remember being a kid, in the 1950s and 1960s, when everybody I knew, everybody in the mainstream news media, and everybody anybody talked to, assumed that concentration of wealth in just a few hands was a symptom of an underdeveloped, third-world economy. We who lived in the United States, we all agreed, were…
  • Don’t Underestimate the Power of Fear

    Tim Berry
    25 Sep 2014 | 1:34 pm
    Whether you’re making a speech before thousands of people in an auditorium or just two people in the small conference room, there are professionals who proclaim confidence is key. Stay poised – be bold – win your audience with self-confidence. I’ve noticed a much different pattern with myself, though, when public speaking. It came up again just this week when I did a segment at the Ready to Launch conference in New York, sponsored by Entrepreneur.com and Canon. (That’s me on Tuesday in the image here … and my thanks to fellow-speaker Ivana Taylor of DIYMarketers…
  • Nobody is Going to Pay You For Your Ideas

    Tim Berry
    10 Sep 2014 | 7:34 am
    Yesterday somebody posted an interesting comment on the bottom of my post ‘How to Sell an Idea to a Big Company.’ Sadly, that post explains to people why they can’t sell their ideas to big companies. Most of the 70-some comments there are from people who ignore what the post says and share how great their ideas are. This one is slightly different. This commenter This person acknowledges the problem, as follows: How do I sell not an idea but my involvement in creating ideas to a reputable company? Is there a way for me to work (preferably from home) and continually provide my endless…
  • When So-called Experts Say Don’t Do a Business Plan…

    Tim Berry
    26 Aug 2014 | 2:41 pm
    … don’t be confused. What they really mean is …  Don’t do a long static formal business plan. Do a lean, just-big-enough business plan. Deal with it as a constantly-renewing latest version, with a shelf life of a few weeks at most. Don’t fill it with excess supporting information. They won’t even look at a business plan until after they’ve understood the main points from a summary memo, and — in most cases — been through the pitch and met the people. The idea that potential investors would read a business plan as a first step, from somebody they’ve never met, without…
  • Audio: Annoying Half Truths in Entrepreneurship

    Tim Berry
    18 Aug 2014 | 10:48 am
    I had a good radio-talk-show visit this morning with Jim Blasingame, Small Business Advocate, of smallbusinessadvocate.com. Time flies; I can’t believe I’ve been joining Jim on his show off and on for 16 years now. I intend to ask him whether being a guest on his show causes gray hair. Here’s my favorite segment, on “do what you love.” It’s radio audio, about seven minutes long. Find interviews with Small Business experts on the &amp;amp;amp;lt;a href=”http://www.smallbusinessadvocate.com”&amp;amp;amp;gt;Small Business…
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    Cool Touch Blog

  • Does Your A/C Unit Need a New Motor?

    siteadmin
    3 Oct 2014 | 4:33 pm
    Your air conditioner is a complicated piece of equipment, but it is also one of the most important pieces of equipment in your home. When you live in places like Glendale and Phoenix where the temperatures routinely reach the triple digits in the summer, any disruption in service could create not just an extremely comfortable situation, but also one that is hazardous to your health. One of the most common parts to need repair or replacement is the motor. While you don’t want to rebuild the motor or repair it yourself, you should be aware of the signs that there could be a problem so you…
  • The Benefits of a Properly Insulated Home

    siteadmin
    22 Sep 2014 | 8:53 am
    In Phoenix our summer heat can be extremely brutal, no question about that. Your air conditioning is often running full-blast all day long and home owners start to wonder about that extra expense, which is one of the necessary evils of living in the desert. Your air conditioning expense doesn’t have to be as big as what you’re currently paying to keep your home cool. Properly insulating your home can cut the costs of air conditioning in the summer months and, additionally, it can also help lower your heating bill in the winter. Good insulation keeps the cold air (or heat) circulating…
  • Cool Touch Offers Air & Heating Services for Goodyear AZ

    siteadmin
    12 Sep 2014 | 9:44 am
    Goodyear is a suburban community in the southwest portion of metropolitan Phoenix Arizona featuring more than 188 square miles of plains, rivers and the beautiful Estrella Mountains. With a rich, rewarding quality of life and tremendous community spirit, Goodyear was the recipient of two prestigious national awards in 2008: the All-America City and City Livability awards. Today, Goodyear is a city of relaxed sophistication, where you will feel at home right away. Goodyear AZ Forbes recently named Phoenix one of the country’s next big boomtowns. As one of the fastest-growing regions in the…
  • How an Air Conditioner Actually Works

    siteadmin
    26 Aug 2014 | 2:02 pm
    The first modern air conditioning system was developed in 1902 by a young electrical engineer named Willis Haviland Carrier. It was designed to solve a humidity problem at the Sackett-Wilhelms Lithographing and Publishing Company in Brooklyn, N.Y. Paper stock at the plant would sometimes absorb moisture from the humid summer air, making it difficult to apply the layered inking techniques of the time. Mr. Carrier treated the air inside the building by blowing it across chilled pipes. The air cooled as it passed across the cold pipes, and since cool air can’t carry as much moisture as…
  • Should Two Story Homes Have More Than One A/C Unit?

    siteadmin
    15 Aug 2014 | 6:51 pm
    It can be challenging to maintain a comfortable temperature in an older two-story home with only one central air-conditioning unit. Using two systems has many advantages over a single unit, but it is not always the best choice. The age and design of your house may affect your decision, along with the costs of purchasing and running a second central air-conditioning unit. Costs to Consider Purchasing two central air-conditioning units can be more expensive initially than purchasing a single unit, but the cost difference may not be as much as you think. You need either two smaller units or one…
 
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    PowerHomeBiz.com

  • 5 Tips to Reduce Risk When Starting a Small Business

    Brendon Pack
    16 Oct 2014 | 9:36 am
    Article from PowerHomeBiz.com Like many adventures, taking a headfirst dive into a shiny new small business involves taking a big leap of faith. Learn some of the basic measures you can put in place to reduce this risk and give yourself the best chance of being successful. This article was written by Brendon Pack for PowerHomeBiz.com - PowerHomeBiz.com Related posts: How to Limit Your Risk and Minimize Cost When Starting a Business Minimize the Risk to Your Personal Credit When Starting a New Business 8 Tips to Reduce Shopping Cart Abandonment
  • How to Launch a New Product Successfully

    George Rodriguez
    13 Oct 2014 | 9:15 am
    Article from PowerHomeBiz.com Launching a new product is a big gamble, especially if your whole business rests on it.  Here are some of the best strategies you can use to launch a new product successfully This article was written by George Rodriguez for PowerHomeBiz.com - PowerHomeBiz.com Related posts: When to Launch a New Product How to Launch Your New Business Website On-Time How to Launch a Successful Startup
  • Why You Need to Dig into Your Financial Numbers

    Ted Hurlbut
    12 Oct 2014 | 8:34 am
    Article from PowerHomeBiz.com When you really dig in to the financial numbers of your business, there's always a story to be told, sometimes a story that you hadn't been aware of before. Learn why you need to review and analyze your financial numbers. This article was written by Ted Hurlbut for PowerHomeBiz.com - PowerHomeBiz.com Related posts: Importance of Sales Forecasting and Inventory Management for Independent Retailers Managing for Bottom Line Cash Flow in Retail How to Master the Financial Side of Your Business
  • Six Transformative Home Office Updates Anyone Can Manage

    Kerrie Kelly
    10 Oct 2014 | 9:37 am
    Article from PowerHomeBiz.com Blending the design of an office with a home can be tricky. Fortunately, there are lots of simple and affordable ways to get the look you want and the function you need. This article was written by Kerrie Kelly for PowerHomeBiz.com - PowerHomeBiz.com Related posts: 5 Common Home Office Mistakes and How to Fix Them How to Select Your Home Office Chair Home Office Furniture Buying Tips
  • How to Triple Your Referrals

    Contributor
    9 Oct 2014 | 9:31 am
    Article from PowerHomeBiz.com Have you ever given a referral to someone and never gotten one in return? Have you ever wondered what you need to do to get attorneys and CPAs to reciprocate with referrals? Learn the simple process to triple your referrals. This article was written by Contributor for PowerHomeBiz.com - PowerHomeBiz.com Related posts: How to Build Your Referral Sources How to Get Referrals Forget Cold Calling; Referral Selling is the Best Sales Strategy
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    Sweet Dreamz Design » Blog

  • My #1 Tip for Putting Your Ideas Into ACTION

    Barbara Austin
    13 Oct 2014 | 4:06 pm
    Today, I’m trying something new! I’ve decided to experiment with doing occasional “visually-rich” posts: sort of like a video-blog, except it’s not a video—it’s a 2D image with a simple tip baked in. And little-to-no extra words. Fun for me to create, and easier for you to “digest” quickly and then get on with your […]
  • Sweet Brand!: How James Avery Makes Southern Gals Like Me Swoon (3 Ways to Be Irresistible to Your Customers)

    Barbara Austin
    7 Oct 2014 | 2:57 pm
    {The Sweet Brand! series appears on the 1st Monday of each month, and features awesome niche brands, small companies, solo businesswomen, and even celebrity brand personalities. The purpose of this series is to introduce you to businesses that are kickin’ it in their brand, and to point out what they’re doing right—principles that you can […]
  • 4 Secrets to Publishing Your Own Digital Magazine

    Barbara Austin
    1 Oct 2014 | 12:56 pm
    I won’t lie—publishing a digital magazine is a lot of work. But, I just keep going back for more…because obviously it’s a great way to gain new subscribers (some of whom later become my clients)…but also, I just love the medium, and I have a blast designing each mag! I’ve done four in all, and […]
  • Crafting a New Goodie for Your Tribe? Consider This…

    Barbara Austin
    23 Sep 2014 | 2:50 pm
    When you’re creating a new course, a product, or a new e-book or magazine for your tribe, of course you want it to stand out on its own, right?! But what if you get so caught up in giving your product its own mini-brand, that you forget it also needs to align with your BIZ […]
  • The Stock Photo Police (Are They Coming for YOU?! Two Steps to Ensure They Won’t…)

    Barbara Austin
    9 Sep 2014 | 11:12 am
    ♪♫ Bad girl bad girl, ah-what-ya-gonna-do, ah-what-ya-gonna-do when they come for you? ♫ ♪ So many of us have done it: Used copyrighted photos without permission, posted an image online without crediting the photographer, and risked inviting stock photo companies and photogs alike to come after us with copyright infringement suits and who-knows-what other legal […]
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    WebStartToday Blog

  • Top 5 Web Design Blunders

    wst-web-access
    14 Oct 2014 | 7:09 am
    Responsive/mobile designs, flat designs and recently, material design by Google, trends keep coming and going especially in a fast-paced world of web designs. This doesn’t mean at all that you can afford to ignore them, but what it means is, there is something common, worth holding on to and when these common slip-ups happen, even a congenially stunning web design can break and ward off  customers. So here are some top blunders to stay away from:  Color & Contrast Something that loses out to make it to the top priority while building a web design are colors & contrast. Not just…
  • The Big Digital Transformation – Are you part of it?

    wst-web-access
    7 Oct 2014 | 6:50 am
    So it started with a desktop, and later laptops, smartphones, tablets, and now almost everything right from your entertainment device, TV to a necessity wear, watch, internet or better said, digitization has changed the way it works.  It’s the era of digitization, and to be successful, stand in the marketplace, you need to digitally transform. Digital Transformation, or in simpler words, enhancing customer experience at every touch point by realigning business models using technology; is how we, Web Start Today plans to differentiate you amongst the thousand others in the marketplace. …
  • SEO – A Magical Wand or an Over-hyped Nothing

    wst-web-access
    30 Sep 2014 | 6:41 am
    So we often speak and meet a lot of our customers, and apart from few others, all have a similar query, i.e., “Despite having a great website online, why don’t I get traffic? Why don’t people know me? Regardless of providing best of services and numerous testimonials on my website, why don’t they see me when they are looking for similar services?” And we just have one thing to say, “Is your site, search engine optimized?” or “are you following SEO rules?” and what we hear them say is, “Does that really matter?”, or sometimes worse, “what is it?” Before we think and…
  • Responsive Web Design: Design for Future

    wst-web-access
    25 Sep 2014 | 6:31 am
    The ever evolving technology has leap frogged from basic desktop computers to sleeker and smarter netbooks, tablets, and smartphones. And with this revolution, it’s not just about smaller screens, higher resolution displays but a shift in thinking process, and the way technology is used. These smart devices have become much more common than it used to be, and it would be a waste for web designers to not take advantage of the same.  And hence, Responsive Web Design by Web Start Today, a single design answer to multiple screens. Responsive web designs are crafted to optimize the visitor’s…
  • How to Solve the Biggest Problems With eStore

    wst-web-access
    18 Sep 2014 | 5:53 am
    eStores open an array of new markets for your business. They are open 24/7 and seamlessly overcome the limitation of a physical store with a global presence, but they do come with some added understanding to your business. Some things that you need to take care, plan and understand while venturing into an online store and making it a success: Intelligent Platform A lot of time goes in understanding and setting up an online store. So, it is wise to first spend some time selecting a robust platform, which supports the latest features, for instance social media integration, mobile-friendly, easy…
 
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    SucceedAsYourOwnBoss.com

  • Make More Than A Hi-Tech Worker

    Melinda Emerson
    21 Oct 2014 | 2:30 am
    Guest Article Here’s A Business That Requires No Education and Training, You Can Make More Than A Hi-Tech Worker and Get A Discount On A New Car The internet changed the jobs picture in America and created new money making opportunities along with it.  People drive taxi cabs today and put up with the low pay because they can’t find anything better. The average taxi driver today makes about $30,000 per year and they seem to constantly live in fear that they will pick up a customer who will not pay or worse a customer will do them harm. There is a new game in town called UBER. You probably…
  • How to Make More Time for Sales in Your Business

    Melinda Emerson
    20 Oct 2014 | 2:30 am
    If you’re not making the sales you want for your small business, you should assess how much time you’re spending (or rather, not spending) on nurturing and generating sales. When you’re a solopreneur, it’s you who is responsible for not only sales, but also operations, marketing, admin… the whole gamut. While you can’t yet clone yourself, you do need to maximize the time you spend on each area, particularly sales. Here’s how. Find Extra Time Before you laugh at the idea of finding an extra second in your overstuffed schedule, hear me out. So many of us waste part of our days on…
  • How to Master, Manage and Communicate Your Message

    Melinda Emerson
    16 Oct 2014 | 2:30 am
    Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @kimydavis. Kim Y. Davis is a Houston-based journalist, speaker and consultant. She writes and produces print, online and video content for various media outlets about sports, politics and other issues. As a consultant, she helps corporations, non-profits, entrepreneurs and individuals find their voice, develop their message and tell their story. Kim helps people to be heard in a time…
  • 5 Tips for Turning Great Ideas into Products

    Melinda Emerson
    14 Oct 2014 | 2:30 am
    Guest Article It’s no secret that discovering that one great product idea is an arduous journey in itself. Many people spend months and years hunting for that great idea and for many, it seems like the most difficult part of the invention process. Unfortunately, conceiving that great idea is only the beginning of a very grueling, yet also very exciting and rewarding, journey. If you’re in the situation where you are ready to turn your idea into a product and embark on what could be the best journey of your life, here are five important tips you need to know. It doesn’t matter what you…
  • How to Really Make Sales

    Melinda Emerson
    13 Oct 2014 | 2:30 am
    Today is my birthday. Yes, I was born on Friday the 13th, but it’s never been an unlucky day for me. I am really excited about creating my best year ever. I’m really into the 40 is the new 30 storyline. I feel like you can tell your age if you don’t look it. But, my 42nd birthday is actually going to be a good day for you. Have you ever heard of the reverse birthday gift? It’s where the birthday girl gives a gift instead of receiving one. Well, that’s what I’m doing today – and my gift to you is a business-building, life-changing gift. I am sure you’ll still be…
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    Write Money Incorporated

  • Great food to eat during winter

    admin
    19 Oct 2014 | 1:51 pm
    By Rhonda Campbell Winter is a great time to stay indoors spending quality time with family and friends. You can cook your favorite dishes, perhaps even barbecuing on an indoor grill, and watching an exciting football game on television while your friends “bad mouth” your favorite team, laughing and kidding you. Some of your best memories may be created then. Dishes you’ll love dining on during winter Whether you realize it or not, food is a major part of many of you most memorable events. Eat the right foods and you will not only delight your taste buds, you could also keep…
  • Traditional job or freelance job – which is best for you?

    admin
    10 Oct 2014 | 1:14 pm
    By Rhonda Campbell Technology is giving people more work options, namely whether to work full-time for an employer or freelance. Gone are the days when workers have no choice except to commute to a job and log seven or more hours a day, often performing work that they hate. More work options are also creating situations that never amounts to more than an illusion of independence for many people. If you’re not careful, you could regret the next decision you make — quitting your employer-funded gig before you’re ready. Freelance and you get to take control of your work…
  • Why all is not lost if your kid hates preschool

    admin
    5 Oct 2014 | 10:02 am
    It’s a challenge, but you’ve found a way to juggle working a rewarding job or running your own business and raising a healthy family. Now you’ve hit a snag. Your child loved daycare, playing and interacting with other children and daycare workers. But, something has changed. Simply mention school to your preschooler and she starts crying, that or she grows sullen and nearly refuses to talk. It’s no wonder that you’re concerned. The good news is that your child isn’t the only kid in town who would rather stay home (or nearly anywhere else, for that matter)…
  • Top tips dream chasers need to stay out of trouble

    admin
    27 Sep 2014 | 12:51 pm
    By Eric Bradford Dream chasers need a bit of delusion to keep pressing forward, especially during times when their efforts yield little to no results despite how long they have been burning the midnight oil. Even when dreams are fulfilled, there’s the work of maintaining a dream. In fact, this work has, at times, seemed harder than realizing a dream in the first place. If dream chasers aren’t careful, they could become overly frustrated and give up. They could also fall into depression or get trapped in the haze of a dream and ignore signs that it’s time to start heading…
  • Distribution center partnership advantages

    admin
    14 Sep 2014 | 11:10 am
    By Edward Johnson Major retailers like Wal-Mart, Best Buy and Pet Center may not work with your company if you don’t have a partnership with one or more major distribution centers. Reason for this is that major retailers carry thousands, some millions, of different products. If these retailers had to buy 10 or more products from 10,000 different companies, they wouldn’t have time to focus on marketing, public relations, interior design and employee development. By partnering with major distribution centers, you could tackle two retail challenges. You could get dozens, hundreds or…
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    Attention Getting Marketing

  • If Your Small Business is Failing, It Isn’t Always Your Marketing

    Gail Oliver, Small Business Marketing Consultant
    20 Oct 2014 | 1:24 pm
    by Gail Oliver, Small Business Consultant Do you know about the four Ps of marketing – Product, Price, Place, Promotion? They are in that order for a reason. The problem most small businesses and entrepreneurs make is that they do not spend enough time on the first P – the Product. They get anxious and excited and jump right ahead to the next three. Then, when the business starts to fail, they automatically think the problem must be their price, where they are selling, and/or their marketing efforts. But more than likely the reason the business is failing is because they didn’t make…
  • 3 Types of Customers Your Small Business May Be Ignoring

    Gail Oliver, Small Business Marketing Consultant
    8 Oct 2014 | 8:03 am
    by Gail Oliver, Small Business Marketing Consultant I am amazed at how many people set up an online business and then quickly expect world domination, getting thousands of orders daily from customers in every part of the globe. The truth is, a successful business can get the majority of their customers from these three sources: 1. Repeat Customers We seem to always be on the hunt for new customers, but what is wrong with your old or current ones? Depending on the nature of your business, 30% or more of your sales should come from repeat customers. Plus, it is much easier to sell to a…
  • My Marketing Insider Tips for October

    Gail Oliver, Small Business Marketing Consultant
    1 Oct 2014 | 11:31 am
    by Gail Oliver, Small Business Marketing Consultant I have been swamped with clients so I have been absent from my blog for a week and I also will not be getting out my October Insider Report as a result. Bad for me, but good for you as I will give you just a snippet of what I was planning to cover here. New Selling Opportunities  Major retailers continue to look to indie designers to enhance their product lines. Retailer Club Monaco recently launched a new accessories line called The Pieces with jewelry and hand bags from indie designers. Think about retailers whose brand suits your…
  • 3 Online Retailers with Amazing Blogs

    Gail Oliver, Small Business Marketing Consultant
    22 Sep 2014 | 11:31 am
    by Gail Oliver, Small Business Marketing Consultant Everyone keeps telling you how you need a blog as a secondary alternative to drive traffic to your online store. It can be very effective as you target your prospective market with articles they care about, and it inadvertently brings them over to your online store. But a blog is a lot of work, so don’t venture into it lightly. Some big retailers do it really well, with ideas that may inspire you. 3 Online Retailers with Amazing Blogs 1. West Elm Home retailer West Elm has a blog called Front + Main. They cover categories their…
  • Has Your Business Jumped on the Annual “Pumpkin Spice” Trend?

    Gail Oliver, Small Business Marketing Consultant
    18 Sep 2014 | 7:06 am
    by Gail Oliver, Small Business Marketing Consultant As I told you in my September Marketing Insider Report, when Starbucks came out with their Pumpkin Spice Latte for the first time in September 2003, little did they know that it would set off a seasonal flavor marketing trend. As you can see from the article featured in the photo below on People.com, the release of pumpkin spice products, for a limited time each fall, is a hot trend other companies are starting to cash in on. All Types of Pumpkin Spice Products From vodka to hummus to chewing gum to yogurt, it seems like every food…
 
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    Paychex BuildMyBiz

  • 4 traits of all authentic leaders

    20 Oct 2014 | 7:37 am
    From local business owners to powerful Fortune 500 CEOs, company leaders need to be authentic if they want to command respect in the workplace and be successful. While it’s true that all leaders have their styles, tactics and personalities, if personnel aren’t confident in their leaders’ abilities, businesses will ultimately suffer. Nevertheless, there are a few qualities any company owner should possess to convey a sense of authenticity to staff and help boost small business sales through a more efficient team. For rivals to take an organization seriously, they need…
  • Can human resources harness analytics?

    17 Oct 2014 | 5:20 am
    Human resources for small businesses are faced with a growing number of tasks and obligations vital to the continued operation of their companies. Ultimately, they’re charged with finding the best and brightest out of a vast talent pool before their competitors find them first. Once those star performers are hired, HR also has to onboard them and make sure they adjust appropriately to their new environment. Any errors matching personalities on work teams could mean wasted resources as well as reductions in revenue and assets. However, as these challenges become more daunting, small…
  • How to recognize employees the right way

    15 Oct 2014 | 10:35 am
    Owners and professionals who oversee human resources for small businesses need to find ways to properly motivate employees if they want their organizations to be as successful as possible. Any company that has to interact with customers or clients needs to ensure its staff are best reflecting the firm. When staff members come face-to-face with constituents or speak directly to them via phone, it’s not hard for people to tell if employees are happy. Personnel who enjoy what they’re doing are typically more inspired to go out of their way to please a customer. If clients…
  • Leaders need to keep it simple

    14 Oct 2014 | 5:20 am
    The daily stresses of running a company can add up for any industry, but if small business owners want to spend the time needed for expansion, they must develop a style of leading that doesn’t engulf them in problems and anxiety. With a limited amount of resources and a modest workforce, it can be easy for leaders to get overwhelmed when they first face challenges. However, it’s up to owners to maintain their composure when difficult scenarios arise and to inspire personnel to persevere through tough times. Business leaders can motivate their teams and keep them focused on the…
  • Assembling a diverse workforce

    3 Oct 2014 | 7:15 am
    One of the main concerns for any small business HR team is to secure a dynamic and diverse staff that works well together. Unfortunately, sometimes company leaders assume this means hiring employees with similar credentials, albeit exemplary ones. However, what some business owners don’t understand is that employing a workforce with the same skills and personalities puts a significant handicap on the team. Rather than having personnel who all think the same way, small businesses should strive for as diverse a staff as possible, hailing from a variety of backgrounds, to bring as many…
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    Small Biz Viewpoints

  • How to Improve Trading Performance with Binary Options

    SmallBizViewpoints
    21 Oct 2014 | 8:19 pm
    How binary options can improve the trading performance. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Use Data Analytics to Effectively Manage Loan Portfolio

    SmallBizViewpoints
    19 Oct 2014 | 11:17 am
    Getting business insight on the loan portfolio using big data analytics can help improve the loan performance and profitability. Learn how to use data analytics. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Is Your Business Prepared to Handle Power Failure?

    SmallBizViewpoints
    18 Oct 2014 | 1:34 pm
    Failure to prepare for power failure can have disastrous impact on your business. Learn how to plan ahead to tackle this situation. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Infographic: Are you a Saver or Spender? Key to Becoming a Millionaire

    SmallBizViewpoints
    16 Oct 2014 | 8:09 am
    What are the secrets to becoming a millionaire? It boils down to savers vs. spenders. This Infographic explains the key differences between them. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Workplace Injuries from Forklifts and How to Prevent Them

    SmallBizViewpoints
    15 Oct 2014 | 7:18 pm
    Workplace injuries can result from the use of forklifts no matter how careful you are. Learn various ways in which injuries can happen and how to take precautions. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Point Blank | Direct Capital

  • How to Make Facebook Work for Your Business

    Alex Myers
    21 Oct 2014 | 7:00 am
    Know When Your Customers are Online An integral part of owning a business is knowing how to own social media. You have to be everywhere your customer’s are – and engage them so they keep coming back for more. Do you know what it takes to make social media work for your business? We do – and we want to help. Direct Capital has created a series of blog posts to help you make the different social media platforms work for you.  Today we’re going to focus on Facebook. There are roughly 1.3 billion monthly users on Facebook, so it’s important that your social strategy* is strong.
  • Direct Capital Reviews: Texas and Arizona Domino’s Pizza Franchisee

    Alex Myers
    17 Oct 2014 | 7:00 am
    “They Made it a Real Seamless and Easy Process” As a 15-year franchisee of Domino’s Pizza with 23 stores, Jim Gerety has had a lot of work to do. Part of that has included opening additional stores around the Texas and Arizona areas. Most recently, Jim has introduced two new stores to West Texas – and was able to do so with the help of Direct Capital. Jim came to Direct Capital to help finance two new stores in West Texas area. The first, in Andrews, opened in October of 2013 and Jim needed an equipment package to get started. With the financing and the equipment he received,…
  • Small Business Owner Tips: The Best Way to Interview Potential Hires

    Alex Myers
    16 Oct 2014 | 1:00 pm
    Interview for Personality, Not Experience “So, tell me about yourself:” The typical go-to interview question. Interviewers and interviewees alike know to expect this. And as it stands, that question serves as a way for the interviewee to showcase their experience to their potential employer in just a few sentences. They will work themselves up over it for days, trying to formulate the perfect answer that will directly respond to the needs of the position they are applying for. And the interviewer will absentmindedly jot notes about how they responded. And whether that person is hired or…
  • Top Ten Questions to Ask a Financial Provider, Part Two

    Alex Myers
    16 Oct 2014 | 7:00 am
    Get These Questions Answered Before Signing a Contract As promised, Scott Lynch, Direct Capital’s Vice President of Client Services, will be breaking down questions 5-10 that you should be asking your financial provider. By the end of this blog, you should have a good idea of what to expect from your provider – and what to look out for! 5. Are you a direct lender or a broker? This is important because you need to understand where the underwritings are being done, what the motivation of the financial company is, and what their true goal is for your customers. Is it to get them the best…
  • Direct Capital Contest: Name That Bear

    Alex Myers
    15 Oct 2014 | 9:00 am
    Help Us Choose a Name and Win! The Direct Capital teddy bear has made his way to Chicago. A DCC employee recently traveled to the Windy City and brought along a friendly reminder of home. He enjoyed the Chicago skyline, the Art Institute, the Trump Tower, and even took a ride on some bicycles. He’s been busy. But, there’s something that’s missing, a really important something. The Direct Capital teddy bear doesn’t have a name. That’s why we’re turning to you. Check out our gallery below for more photos of Mr. Bear and then help us choose a name! We invite you to like our Facebook…
 
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    WP Curve

  • September WP Curve monthly report 11% growth, best selling book and more

    Dan Norris
    15 Oct 2014 | 10:12 pm
    Hey all I’ve had a few people ask me where the September monthly report is at which is cool. I’ve had a busy month travelling so it’s taken me a while but here it is. We do these reports to help other entrepreneurs get real information about running a startup. I did the 1st report in 2012 when I was earning $0. Here is the full archive. Here is a post I wrote recently on some monthly income reports from other startups. If you like the reports I’d love you to share it. 11% revenue growth and a best selling book. WP Curve September monthly report #startups…
  • The Complete Guide to Book Marketing (how to launch a book to #1 on Amazon)

    Tom Morkes
    1 Oct 2014 | 11:02 pm
    Today is the last day to get the #1 free startup book on Amazon The 7 Day Startup – grab it here for free. And Tweet about it by clicking here! Note from Dan: Hey guys, a few weeks ago I hired Tom to help me with the launch of my first book, The 7 Day Startup. It was the best decision I have made in a long time. The book has been downloaded over 6,000 times in a few days and is the #1 free book in the Startups category on Amazon Kindle (#2 in the whole business category). Tom has also been working on this post to reveal everything we did, I hope you like it. Over to Tom.  I met Dan…
  • The 7 Day Startup book has launched and it’s free till Friday

    Dan Norris
    30 Sep 2014 | 6:36 pm
    Hey guys just a quick post to let you know my book The 7 Day Startup is now available. We are writing on a series of posts about how we are going with the marketing but here are the main links for now: Here is a link to the main landing page with all of the details. Here is a direct link to the book on Amazon (free till Friday). If you are outside the US just search ‘7 Day Startup’ in the Amazon store in your country. I’ve put together hundreds of free resources for the book on the resources page here. I started an ambassadors group on Facebook for people to help with the…
  • How to build a scalable WordPress business in 1 week (WordCamp Syd slides)

    Dan Norris
    28 Sep 2014 | 4:13 pm
    Here are my slides from my presentation at WordCamp Sydney on 28 September 2014. I’ve embedded them below and you can also download them underneath. If they produce a video, I’ll add it here as well. I run through how to build a WordPress business, with a focus on growth. I’ve also included some pics and tweets from the presentation Dan Norris WordCamp Sydney – How to build a scalable WordPress business in 1 week from Dan Norris Download PPT | Download PDF Visit this link to get the 7 Day Startup book Visit this link for all of the free 7 Day Startup resources. Twitter…
  • Preparing your WordPress site for content marketing success

    Dan Norris
    22 Sep 2014 | 9:38 pm
    I’ve written a lot on this blog about content marketing. However I haven’t put together a specific post about how to get an existing WordPress site ready for a content marketing strategy. In this article I’ll go through that in detail looking at design, speed, navigation, conversion and must have plugins. 1. Website Design You’ve heard that content is king right? Well design is becoming an increasingly important way to differentiate your site. Without great design your exceptional content may not be consumed! I know when I go to a blog these days the design of the…
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    Tanya Smith Online » Tanya Smith Online - Helping Service Providers Share and Stand Out

  • Why Canva Is So Hot For Social Media Branding

    Tanya Smith
    21 Oct 2014 | 6:35 am
    You will find Canva on just about any page you visit online these days – Facebook, random blogs, and more.  That’s because this simple online tool can make non-artists into graphic pros in minutes. Okay, maybe that’s a bit too far…graphic designers are still the pros. But in a pinch, if you need images that look amazing and professional?  Canva is a super option. And it’s free to get started! No monthly fees, beautiful images, plug and play templates. It’s like having your own self-service graphic artist on retainer at all times. You just start by…
  • Planning Your Content the First 30 Minutes of the Day

    Tanya Smith
    19 Sep 2014 | 5:00 am
      The morning planning session is one of the few time management techniques that just about every self-development speaker and every business coach teaches. From Anthony Robbins to Brian Tracy to David Allen – they all teach one form or another of this technique. Using this time to plan out your content can make a huge impact on how much you put out in your media streams. That’s because the first 30 minutes of your day are the most important minutes of the day. These  will generally help shape and guide everything you do for the rest of the day. Spending just 30 minutes on…
  • 10 Easy To Use Visual Content Creation Tools

    Tanya Smith
    5 Sep 2014 | 9:11 am
    Visual content marketing is becoming increasingly popular and it is essential for branding and social media sharing. The growth of social networking platforms like Pinterest, Instagram, Tumblr, Timeline feature of Facebook is evidence that people want to see what they are buying. And marketers are attracted to using visual content because images increase buying behavior and communicate more immediately than text.  They help you tell a story…fast. So what kind of content is “visual”?  Visual content includes images, along with videos, infographics, memes, word…
  • Create Great Content Tip – Write From an Interview

    Tanya Smith
    29 Aug 2014 | 11:02 am
    This weeks’ content tip: Get on social and tell people you need an interview about a subject you are passionate about.  Don’t take silence as an answer.  Find a person and interview them.  Transcribe it and add your personal notes. “People discuss my art and pretend to understand as if it were necessary to understand, when it’s simply necessary to love.” ~ Claude Monet
  • How to Get the Most Out of Your Social Media Content

    Tanya Smith
    28 Aug 2014 | 11:11 am
    I recently attended a conference where I met several entrepreneurs who complained they had used social media without any results. When they asked what I do and I shared that I train service providers to leverage social media with snack-sized content strategy for results, the first response was “oh…sounds great, but that social media stuff has never worked for me”. My first reaction is always curiousity – what have they been doing? I don’t always follow up with the question out loud, but when it’s an ideal situation I will ask about the…
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    Small Business Blog | Hiscox

  • How to prepare your small business for the fall

    Hiscox Blog
    21 Oct 2014 | 6:41 am
    Fall is in full swing. Use the tips below to keep your small business on track. Every year as the days get shorter and leaves start to brown, we begin to hear a lot about winterizing homes and gardens to prepare for the coming winter. What we don’t hear so much about is getting your small business into gear for the fall and winter seasons. Your business probably doesn’t have a water heater to flush or chimney to sweep, but it might have some leaves to rake.  Here are several smart steps you can take to make sure you’re ready to tackle the last quarter of the year with gusto. Travel If…
  • How can entrepreneurs build a great business plan?

    Hiscox Blog
    15 Oct 2014 | 3:00 am
    Business plans help clarify small business goals, as well as the steps needed to achieve them. In order to attract attention from investors, writing a business plan detailing how you will implement your business’ strategy is imperative. Learning how to make a business plan can seem daunting, especially when you’re new to running a business altogether. Here are the different pieces that all business plans should have, and why they are important. Executive Summary  The executive summary introduces your business and its future goals. This will include a mission statement detailing what your…
  • Bookkeeping tips for small businesses

    Hiscox Blog
    13 Oct 2014 | 3:00 am
    Small business bookkeeping is just one of the many tasks every business owner must handle. Successful businesses know that in order to stay afloat, they need an efficient process for everything from tax forms to inventory. Staying on top of your small business bookkeeping can be tough, but doing so will give you better control of your business expenditures and a better idea of your profit margin. Here are some tips to help you better manage the bookkeeping for your small business. Separate your business and personal bank accounts It can become hard to keep track of business expenditures and…
  • What is a sole proprietorship?

    Hiscox Blog
    10 Oct 2014 | 3:00 am
    Because a sole proprietorship is the simplest form of business an entrepreneur can start, it is also the most prevalent small business type. A sole proprietorship is a business run by a single owner. Because there are no other people involved in running your business, you are entitled to all of the profits gained, as well as responsible for all debts incurred by your business. Many sole proprietorships can even be run out of owners’ own homes, whether they manage their home design services from their bedrooms, or perform bookkeeping services for clients from their basements. But before…
  • What is e-insurance and how can it help with your small business?

    Hiscox Blog
    8 Oct 2014 | 3:00 am
    E-insurance usage can lessen the burden of paperwork for small business owners. A small business has enough to worry about without having to keep track of its insurance paperwork. E-insurance accounts, launched on the Insurance Repository System (or IRS), allow small businesses to store insurance statements and policies electronically, all on a single platform. Aside from providing an easy way to remain organized, here are some other benefits of e-insurance. Protect your coverage. Even the most careful business owners can’t predict when a disaster will occur. Backing up insurance papers…
 
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    Rabid Office Monkey for Business

  • 5 Methods of Online Market Research

    Stacy Jackson
    21 Oct 2014 | 10:30 am
    The latest from Rabid Office Monkey: The Internet has made it so much easier for marketers to conduct market research. In the past, marketers had to rely solely on costly and time-consuming methods like phone/mail surveys, interviews, focus groups, and other data-gathering methods. With the Internet, we have access to great tools and abundant potential candidates who can participate in our surveys and studies to help us improve our marketing campaigns. Check out these 5 methods used to do market research online and incorporate one or more of these into your research process when developing…
  • Planning Ahead: Six Steps for Planning Your Own Business

    Brooke Chaplan
    21 Oct 2014 | 5:30 am
    The latest from Rabid Office Monkey: Starting your own business isn’t as difficult as some may believe. As long as you have a solid plan of what you wish to accomplish, your ideas can flourish in any economy. Although you may have obstacles to overcome, the rewards of owning your own business are greatly satisfying. All it takes is focus on six easy steps when planning out your own business. Identify the Needs of the Area While it’s possible to build a semi-successful business that focuses on products and services that are in abundance, identifying the needs of the community could…
  • Local Social Media for Offline Businesses

    Stacy Jackson
    20 Oct 2014 | 10:40 am
    The latest from Rabid Office Monkey: Is your offline business taking advantage of local social media? If not, it’s time to explore your options. Read more. Source: www.jacksonmarketingservices.com Social media is important for online business, but it’s also important for driving traffic and sales for offline businesses. If you are trying to reach customers in your community, there are plenty of platforms and apps that can connect you with those people. Check out my latest post on jacksonmarketingservices.com to learn more about local social media. Don’t forget to download…
  • Get Your Business Off The Ground With These Simple Suggestions

    Contributor
    20 Oct 2014 | 5:30 am
    The latest from Rabid Office Monkey: Starting a new business is a stressful time, especially when sales and profits are not what you expect them to be. Many businesses face this situation every day, and often times business owners grow disheartened in their own creations. Luckily, there are a few ways that business ventures that are struggling can get up off the ground and back on their feet. Marketing and Exposure The key to business success are its sales, and the key to getting sales are having a client base that knows who you are and what you do. Unfortunately, many new and small…
  • Social Customer Service | LinkedIn

    Stacy Jackson
    19 Oct 2014 | 10:30 am
    The latest from Rabid Office Monkey: Social media has changed more than the world of marketing. It’s the place many of us have become conditioned to go when we have a bad experience or face a problem with a product or service. Some will to go the brand itself on social to complain while others just post their displeasure to the world in general. It can present a major headache if you aren’t using a social media dashboard effectively to manage social customer service. Source: www.linkedin.com If you aren’t on social media for marketing purposes yet, you have to at least…
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    JDR Group's 'Digital Prosperity' Blog

  • JDR Group’s New Inbound Marketing Certifications From Hubspot

    26 Sep 2014 | 12:30 am
    It’s official. The JDR Group has achieved Inbound Marketing Certification, Partner Certification, Hubspot Certification and HubSpot COS Design Certification!  As of August 2014, the hard work of our team has been rewarded with these four forms of Certification from Hubspot. They demonstrate our expertise in inbound marketing and also our knowledge of Hubspot as a tool to help businesses grow.
  • Inbound Marketing - Which Premiership Football Team Are YOU?

    25 Sep 2014 | 1:30 am
    I have two big passions in life. At work my passion is for Inbound Marketing; helping businesses discover the benefits of Inbound Marketing and seeing them succeed in gaining better qualified leads and converting them into sales. Outside of work, I’m a big football fan. Witnessing the changing fortunes, the ups and downs of each premier league team made the 2013/14 one that was entertaining right until the final whistle.
  • 5 Ways to Outperform your Local Competitors

    23 Sep 2014 | 1:01 pm
    Do you know exactly where you are getting your customers from on the internet? Are you getting many customers who are located close to you? This may be something you are currently missing out on. You need to stand out from the crowd locally. You don’t want to be in the shadows of your competitors. You need your website to be seen more times that your competitors. You need your business to outperform your competitors - and here are 5 ways to do it:
  • 4 Social Media Mistakes That Will HARM Your Business

    12 Aug 2014 | 11:26 pm
    Whether your favourite network is Facebook, Twitter, LinkedIn or Google+, there are some things you should avoid doing if you want to grow your community and use your social media presence to form relationships. Social media is a fantastic marketing tool to promote your business but could harm your business if not used correctly. Here are 4 things you should NOT do on social media.
  • How To Use Google Webmaster Tools To Improve Your SEO

    1 Aug 2014 | 1:00 am
    Do you have a Google Webmaster Tools account for your website but are not sure how to use all the features? Google Webmaster Tools has so many different features that it can become confusing as to what is useful and what you need to take note of to improve your website.Within Google Webmaster Tools you are able to see a lot of statistics which are all related to your website.
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    Blog | Harbor Compliance

  • Nonprofit Compliance, Post-IRS Determination Letter

    James
    17 Oct 2014 | 7:03 am
    After months of preparation and waiting, you finally receive your IRS Determination Letter! That means the startup process is over, right? Sadly, no. A “determination letter” is official confirmation from the IRS that your 501(c)(3) application has been approved. With … Read more >> The post Nonprofit Compliance, Post-IRS Determination Letter appeared first on Blog | Harbor Compliance.
  • Online Filing Now Available in Pennsylvania

    James
    9 Oct 2014 | 7:26 am
    Beginning October 8th, the Pennsylvania Department of State is launching online filing services for Pennsylvania professional license holders, corporations, and other business entities. Businesses incorporating in Pennsylvania, and those obtaining business licenses, can use the online filing service in … Read more >> The post Online Filing Now Available in Pennsylvania appeared first on Blog | Harbor Compliance.
  • Online Fundraising, Perfectly

    James
    7 Oct 2014 | 12:48 pm
    Online fundraising is a tremendous opportunity for nonprofits of all sizes. These days, any organization with a website can woo donors and compete for scarce funding, wherever it may be hiding. However, some organizations are just plain better at it. … Read more >> The post Online Fundraising, Perfectly appeared first on Blog | Harbor Compliance.
  • 3 Ways Your Business Structure Affects Your Startup Marketing Strategy

    James
    29 Sep 2014 | 11:54 am
    Did you know the business structure you select, and the business name you register, affects your startup marketing strategy? We’ve already discussed the steps required to choose and to register your business name. Once you’ve decided, it will affect your … Read more >> The post 3 Ways Your Business Structure Affects Your Startup Marketing Strategy appeared first on Blog | Harbor Compliance.
  • 5 Reasons to Use a National Registered Agent

    James
    23 Sep 2014 | 10:07 am
    As you expand your business into new states, it is important to have a national registered agent provider for each state you register in. Just as managing operating expenses and estimating ROI is important, hiring a single registered agent company … Read more >> The post 5 Reasons to Use a National Registered Agent appeared first on Blog | Harbor Compliance.
 
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    THE RESOURCEFUL CEO™

  • 50-50 Business Partners – Video

    Tiffany C. Wright
    21 Oct 2014 | 8:00 am
    Many business owners start or purchase businesses as 50-50 partners, as in, “I own 50.0%; you own, 50.0%.” What do I say to business owners BEFORE they enter into such an agreement? DON’T DO IT!! A Majority Is Needed Someone MUST take the lead. That means someone must have majority ownership. Majority may be 51%; […]
  • Firing/Laying Off Employees as a Small Business Owner

    Tiffany C. Wright
    17 Oct 2014 | 8:00 am
    I have had experience “letting go” of employees for a variety of reasons including lay-offs and poor performance. Here are three suggestions to handle this with grace, dignity, and compassion: .. Figure out who you will let go and inform them: .. First and foremost, if you believe you will need to let go of […]
  • The Importance of Job Costing- Video

    Tiffany C. Wright
    16 Oct 2014 | 8:00 am
    Job costing is critical to the success of most businesses. You need to know what jobs are unprofitable (yes, unprofitable!), what jobs are highly profitable, and, in general, what jobs are more or less profitable than other. Job Costing Definition According to Chapter 19 of the Principles of Accounting (John Wiley & Sons) Job costing […]
  • Employees Working From Home – 3 Key Points

    Tiffany C. Wright
    15 Oct 2014 | 8:00 am
    I’m often asked by business owners how to set up the infrastructure to support employees working from home. By this, these owners are not simply referring to computer systems and intranets, but the means to provide confidence to co-workers and managers that the employees are, in fact, working from home! Today, I thought I’d address […]
  • The Resourceful CEO on the Fresh Kisgen Show

    Tiffany C. Wright
    13 Oct 2014 | 8:05 am
    Tiffany C. Wright, the founder and featured voice of The Resourceful CEO, has been featured on the The Fresh Kisgen Show for the past three days. Today is the last day of the taped featured broadcast. However, the podcasts will be available for download or listening on iTunes. According to The Fresh Kisgen Show page, […]
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    Small Business Heroes

  • Startup business headaches: how to cut corners

    The Small Business Heroes Team
    20 Oct 2014 | 1:28 am
    Running a business is never a straightforward affair. It doesn’t matter how much knowledge you have within your sector, problems will inevitably occur. Unfortunately, you’ll always run into a few things that you can’t do yourself; accounts and tax returns, marketing and promotion, the drafting of contracts, etc. There are, however, plenty of ways to cut corners and ensure your operation doesn’t suffer. Outsource specialist tasks There are certain tasks in business that require specialist training. If you make mistakes in your tax return you could be subject to penalties;…
  • The science behind superior office design

    The Small Business Heroes Team
    17 Oct 2014 | 2:46 am
    When it comes to the places in which we work, there are so many different variations out there that it can be difficult to know which layout is best. Fortunately, there has been plenty of research done on the topic with results pointing towards modifications that can induce or hinder worker productivity, morale and ideas. Here are some of the many ways in which science has shown us precisely which workplace factors enter into a better corporate environment and why they affect our mental and physical condition. Ceiling height affects thinking One of the more unusual ways in which building…
  • Calling all student entrepreneurs!

    The Small Business Heroes Team
    15 Oct 2014 | 6:47 am
    EO’s Global Student Entrepreneur Awards are open for entries! The Entrepreneurs’ Organization’s Global Student Entrepreneur Awards (GSEA) is one of the biggest and best global competitions for student entrepreneurs who actively run a business alongside their studies. With more than 1,700 competitors from over 20 countries, the awards are a brilliant opportunity for student entrepreneurs to make connections, find resources and grow their businesses. GSEA nominees compete in qualifying competitions for the chance to advance to the Global Finals, which will be held on 15-17 April 2015 in…
  • Quiet confidence: why introverts make great leaders

    The Small Business Heroes Team
    13 Oct 2014 | 3:00 am
    When you ask someone what qualities make a good leader, it’s pretty easy to guess what they’ll say. “A leader has to be charismatic”, perhaps. “A good speaker needs to be brave, direct, and assertive”, you might hear. Maybe even, “A leader should be self-assured, confident, even a bit stubborn in order to inspire confidence in his or her followers”. A look at popular culture seems to confirm these suspicions. From Braveheart to Independence Day to just about every sports movie ever made, leaders in popular culture make moving speeches, act…
  • Why investing in renewable energy makes financial sense for your business

    The Small Business Heroes Team
    10 Oct 2014 | 3:00 am
    On 23rd September, 120+ presidents and prime ministers gathered in New York for a UN meeting on climate change. As part of this meeting, they discussed their various policies for reducing greenhouse gas emissions. On first glance, you might not think this can have a positive effect on your business, but if you look a little closer you will start to see the benefits. Over the last few years there has been much talk about utilising renewable energy sources as an alternative form of power for your business. While talk is one thing, the costs are not often clear. Contrary to popular belief,…
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    OPEN Forum

  • Is It Ever OK to Turn Down an Investor?

    Kuty Shalev
    21 Oct 2014 | 12:30 pm
    You’ve got a great business idea, and you’re lucky enough to connect with an investor who’s interested in funding your venture. Sounds like every entrepreneur’s dream come true, right? Well, not necessarily. Don’t let all those dollar signs blur your vision. It might sound crazy, but it’s not only OK to occasionally turn down investors—sometimes, it’s also the best option. Clear Your Vision There’s a huge difference between getting funding for an idea and getting funding for a working project. Beyond the stage of your venture, however, there are a number of other…
  • More Food Trucks Moving Toward Brick-and-Mortar Restaurants

    Kelly Spors
    21 Oct 2014 | 11:30 am
    As food trucks continue to spread across the United States, many brick-and-mortar restaurants are struggling to fend off new competition from mobile eateries. Some restaurateurs feel the mobile eateries have unfair advantages, such as fewer regulatory burdens and the ability to move to where the crowds are and shut down in bad weather. But in an interesting twist, some food trucks are envious of stationary restaurants—and want a piece of the action.   Verde Food Truck in Boulder, Colorado has sold Sonora-style Mexican cuisine since summer 2011. While the truck has done well, the…
  • The Rise of the ‘Indiepreneurs’

    David Hershkovits
    21 Oct 2014 | 11:00 am
    There was a time when business and art resided on opposite ends of the spectrum. The “arts” were a calling for the pure at heart, willing to put up with years of poverty and obscurity and even starvation in pursuit of their passion. No more. Thanks to Andy Warhol, who embraced the two in holy matrimony, the world of commerce and art have merged, and independent artists are increasingly learning business skills to build their brands and promote their work, forming a group I refer to as “Indiepreneurs.” These indiepreneurs know that the mantra to “Be a Brand” extends to everyone…
  • 3 Minor Marketing Mistakes That Could Cost You Big Bucks

    Geoff Williams
    21 Oct 2014 | 9:30 am
    Minor errors occur in any business. It’s human nature to be so driven and focused about making sure the big things go right—that your branding message is on target or your website is updated quarterly—that you forget about the little things. But if you miss those little things, that can make for some big problems. Here are three seemingly obvious marketing mistakes you think you’d never make—until you do. Spelling Errors Spell check is great, but you have to use it for it to work, and even then, it may not catch everything. And sometimes, the less text you have to check, the…
  • 7 Business Leaders Share the One Problem They’d Fix (and How They’d Do It)

    Vivian Giang
    21 Oct 2014 | 8:00 am
    When something’s been broken for so long, it’s easy to ignore the problem, because that’s the way it seems it’s always been. But what if we could ask the brightest minds how they would fix a broken system? Maybe we would learn a thing or two from their solutions. That’s exactly what LinkedIn did for its recent series, “Let’s Fix It,” which asked business leaders, “If you could fix one thing, what would it be?” From employment bias and the war on drugs to gender diversity at the C-level, below are some thoughts from seven of today’s strongest business…
 
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    Strategy Lab Marketing

  • “Something Ventured” the Story of Venture Capital

    Jeph
    13 Oct 2014 | 8:40 pm
    Ever since I was a little kid I was fascinated with Venture Capitalists. Maybe little kid is a stretch, but in University we heard about these folks who lived in the big cites in the U.S. were pitched all sorts of business ideas and they got to pick their favourites and most of those businesses made them tons of money. Money they used to fund more and more businesses and the cycle went on.   I may have got their success rate a little wrong but all in all VC’s were the heros of business school. They were the smartest, they lived a lavish life, and they made thousands of dollars a…
  • I Was Completely Terrified Yesterday

    Jeph
    8 Oct 2014 | 9:33 pm
    I had to lead three consecutive sessions of Volleyball for 8-14 year olds. I have never done this before. I’ve coached for six years now, have only coached boys and the youngest I’ve ever coached was 15 years old. So I’m completely out of my comfort zone…   I get to the gym my hearts racing because I have to register every athlete in the next 20 minutes (you guessed it, never done that before either!) and then my nightmare happens. We were at the wrong gym. And not just me. I had over 70 Volleyball players and their parents coming to the wrong gym on the…
  • 99 of the Most Creative Advertisements in the World

    Jeph
    6 Oct 2014 | 3:39 pm
    Every year in my class at SIAST (or Saskatchewan Polytechnic) we always go over Chip and Dan Heath’s Made to Stick. One of the best breakdowns of why some marketing messages stick and why others don’t. The authors break it down to the “SUCCES” principles. Simple, Unexpected, Concrete, Credible, Emotional, Stories. Using this framework you can apply it to any campaign, message, or advertisement. Read the book if you want to actually understand the SUCCES principles. I use a slide deck like the one above and ask the class to run the ads in the presentation through the…
  • 9 Lessons Learned Volunteering on Not-For-Profit Boards

    Jeph
    21 Sep 2014 | 9:44 pm
    1. The world is changing faster than you can imagine. “Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.” -IBM On a single day on the Internet there are: Over 2 million Google search queries 48 hours of new YouTube videos 684,000 bits of content shared on Facebook More than 100,000 tweets $272,000 spent on e-commerce Source: Webopedia If you disappeared tomorrow, who would miss you? What distinct advantage does your organization create? Why is your mission a noble cause? Ask these…
  • How To Combat Bad Online Reviews – a Video from John Taffer

    Jeph
    7 Sep 2014 | 4:46 pm
    video platformvideo managementvideo solutionsvideo player What do you do when someone leaves you a negative online review?  On sites such as Yelp, Trip Advisor, Urban Spoon, Google Reviews, a few bad reviews can ruin your company entirely. At the same time you can use these tools to give your company an unfair advantage. I love John’s comment about the social media world not being fair. No one police’s it, no one is held accountable, it’s a dog-eat-dog online world. The smart companies are creating an unfair advantage, they’re outsmarting the competition by building…
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    Fit Small Business

  • Inventory Management – The Small Business Owner’s Guide

    Jason Rueger
    21 Oct 2014 | 5:50 am
    Small business inventory management is an important part of retail success. It will help you know what is coming into your store, what is leaving it, and how much money you are actually making or losing on those items. After reading this article, you should understand the three components of a successful inventory management system, […] The post Inventory Management – The Small Business Owner’s Guide appeared first on Fit Small Business.
  • How to Choose CRM Software For Your Business

    Jeremy Marsan
    20 Oct 2014 | 6:52 am
    Part two in our series on CRM Systems, this guide is to help small business owners choose the right CRM software. After reading, you’ll be able to determine which features you need, what amount of technical support you’ll require and roughly how much CRM software costs. Looking for CRM Software?  We Recommend Insightly.  Choosing the […] The post How to Choose CRM Software For Your Business appeared first on Fit Small Business.
  • How Business Credit Scores Work

    Marc Prosser
    17 Oct 2014 | 7:37 am
    Before borrowing money, business owners should understand the differences between their personal and business credit scores, and how business credit scores work. I recently had the opportunity to discuss these issues with Levi King the co-founder of Lendio, and most recently, the co-founder of Creditera. Lendio is a firm that matches small business owners with lenders. […] The post How Business Credit Scores Work appeared first on Fit Small Business.
  • Small Business Health Insurance Costs

    Jeremy Marsan
    16 Oct 2014 | 7:54 am
    This guide is for small business owners looking to compare the cost of health insurance for their employees.  After reading this guide you should understand small business health insurance costs and which option is going to be the most cost effective for you and your employees. (If you are self employed and looking for health […] The post Small Business Health Insurance Costs appeared first on Fit Small Business.
  • Small Business SEO Software – Who’s The Best?

    David Waring
    15 Oct 2014 | 8:12 am
    In this guide I review 4 popular Local SEO software options for helping you get more free traffic to your website, and give you my top pick for small business owners. If you are not familiar with SEO then read our guides on how Google works first. Who I Recommend I chose WebCEO as the […] The post Small Business SEO Software – Who’s The Best? appeared first on Fit Small Business.
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    The Shoeboxed Blog

  • Expense Reporting Made Easy: A Shoeboxed Success Story

    Emily Farrar
    21 Oct 2014 | 7:18 am
    With Shoeboxed, there has never been one “best” way to use our service to stay organized. And after processing over a billion dollars of expense data since 2007, we say that from years of firsthand experience! Shoeboxed takes enormous pride in serving clients from around the country and across the globe, all of whom use our service in a myriad of ways to fulfill a whole host of organizational needs in both their personal and professional lives. “It’s so easy to snap a photo and file it away so that you can get rid of the paper and have an electronic copy ready when you need…
  • iOS Update: iPhone 6 and 6 Plus Views!

    Emily Farrar
    17 Oct 2014 | 6:35 am
    Make sure to update the Shoeboxed Receipt & Mileage Tracker on your iPhone and/or iPad today! Version 5.1.3 is now available for download from the App Store and includes a few important updates: We fixed the issue with the app crashing when you submit a photo of a receipt. The extracted total and tax amounts for each receipt will now display in your account’s default currency. We added views optimized for the iPhone 6 and iPhone 6 Plus. So don’t wait– update today! As always, let us know if you have any questions or concerns about the new version by emailing us at…
  • Three Surefire Ways to Gain Funding For Your Business

    Shoeboxed Contributor
    15 Oct 2014 | 6:46 am
    Whether you’re in the beginning stages of starting your new business or your current business needs a little extra cash to start a new project, gaining extra money quickly is something every business will go through at some point or another. Luckily, there are a couple different ways to do just that! Here are three very effective ways to go about earning money for your business: Have a solid business plan. The best way to gain third-party investors is to have a great business plan all set and ready to go. Not only are they great for showing potential investors how worthwhile investing in…
  • Searching Your Shoeboxed Account is Easier than Ever

    Emily Farrar
    6 Oct 2014 | 8:33 am
    You asked and we listened! Searching your Shoeboxed account just got a lot easier. While search works the same way– just type your query into the Search everything bar in the top right corner of your online account– the results you’ll receive will look a lot different. The new search results page offers great new features and functionality, many of which were requested by you, our users! Changes to look for: All results for your search query are displayed on one page, instead of sorted by document type Design enhancements to match our new receipt tables We also have plans…
  • More Updates and Improvements to New Receipt Tables

    Emily Farrar
    2 Oct 2014 | 11:00 am
    This week, we’re thrilled to announce even more updates and improvements to our new receipt tables. If you missed the last update, click here to get caught up on what’s new. Here’s a quick rundown of the latest changes: The ability to edit the vendor name for a batch of receipts at once. Simply select one or more receipts in the receipt table, then use the new Batch Edit button to update the vendor name on all selected receipts. Your online account will now display the converted tax and totals for receipts in a currency different from your account default. If you have…
 
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    BoostSuite

  • Video Marketing and Why You Should Be Doing It (Facts and Stats)

    Ryan Kettler
    17 Oct 2014 | 12:32 pm
    Today’s guest post was written and compiled by Bill Gray of www.sitbin.com. Google has begun structuring search results to reward sites that include video. According to Forrester Research, any video in an index of searched keywords has a 53 times greater chance of appearing on the first page of search results than a text page. In general, Google tends to use video results for these types of keywords: How-to keywords (“how to make a video”€), Reviews (“HP laptop reviews”), Tutorials (“€œOnline video tutorials”€), Anything fitness or sports…
  • BoostSuite Reaches 20,000 Users

    Ryan Kettler
    14 Oct 2014 | 6:29 am
    Today we’re excited to announce that we’ve reached yet another important company milestone – 20,000 BoostSuite users! This news is indicative of an increasing trend: more small business marketers are holding themselves accountable by taking their results into their own hands. These Do-it-Myselfers are building their audiences with co-marketing, sharing content from and with their partners. They know BoostSuite works so they are willing to spend more of their time working on their co-marketing. BoostSuite’s 20,000th user is Anicca of Thriving Mostly Raw. Anicca provides her clients…
  • 3 Tips For Determining the Length of Your Next Blog Post

    Ryan Kettler
    9 Oct 2014 | 11:05 am
    Now that more and more businesses have discovered content marketing, there is a flood of new content being generated in almost every industry, usually in the form of blog posts. There is€™ a lot of great content being produced, but also a lot of pretty terrible content too. Let’€™s first talk about what makes blog posts and other online content great. I believe that content is great when it does three things: intrigue, inspire, and compel. Intriguing content arouses the curiosity and interest of the reader. It fascinates them, urging them to read more. Inspiring content fills…
  • Build Your Online Audience With These 4 Content Marketing Tools

    Ryan Kettler
    1 Oct 2014 | 1:00 am
    Every website online today has an audience. Most website audiences are small, but some are big…really, REALLY big. But they didn’t grow to be that size overnight. The marketers behind these websites had to work at it, usually over a long period, very diligently. The websites with the largest audiences didn’t get to be where they are now without using some key tools. With the influx of so much useful technology into the digital marketing space, sometimes it’s hard to decide which tools are right for your kit. My guess is you probably feel like the guy in this photo…
  • Hippie Butter Uses BoostSuite To Increase Sales by 230%

    Ryan Kettler
    23 Sep 2014 | 1:00 am
    Hippie Butter’s mission is to purchase, promote and deliver a growing line of delicious, nutritious, 100% organic gourmet hemp seed food and skin care products for people who live a natural lifestyle, love healthy foods and work to leave a healthy planet for future generations. This business is the brain-child of Brad Irvin, Chief Hemp Officer. Brad toured the world as a sound engineer with such artists as George Strait, Bette Midler, Paul McCartney, and many others. He discovered the superfood hemp seeds while on the road. During a tour in Canada, he fell ill and exhausted from long…
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    Diagramified.com

  • Why Your Team Will Love SocialBridge

    Marcus Schaller
    24 Sep 2014 | 9:28 am
    Collaborating by email is so 2007. This graphic shows how Central Desktop helps teams get more done without all the cross talk.
  • Meltwater Buzz

    Marcus Schaller
    15 Sep 2014 | 5:27 pm
    Social media monitoring isn’t just for marketers. With tools like Meltwater Buzz, all levels of an organization can find the intel they need to make better decisions.
  • How BidPal Helps Nonprofits Raise More Money

    Marcus Schaller
    7 Sep 2014 | 1:34 pm
    Fundraising events are the lifeblood for many nonprofits. This graphic gives a quick overview of how Bidpal helps nonprofits succeed by keeping their guests engaged and excited about giving.
  • Building Your Own Website?

    Marcus Schaller
    23 Jul 2014 | 7:28 pm
    Few things can be quite as overwhelming as trying to build your own business website. Here are 5 simple tips to help make it a bit easier.
  • How to Start a Business

    Marcus Schaller
    19 Jul 2014 | 9:29 am
    Starting a business isn’t easy, but the steps you’ll need to take aren’t nearly as complicated as you might think. This graphic shows an introductory bird’s-eye view of the process…the rocket strapped to your back is optional.
 
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    The Best Direct Sales Companies

  • Start An Online Business Selling Chelsea Row Jewelry

    Angie Nelson
    19 Oct 2014 | 2:42 pm
    Chelsea Row is an online social selling company from Kitsy Lane also offering jewelry. They are one of the up-and-coming companies offering their consultants the ability to conduct virtual trunk shows, or a vParty, in addition to the traditional home party shows. vParties are becoming increasingly popular and allow consultants to conduct shows anywhere, anytime from the comfort of your home. Compensation:  Consultants earn 25% to 35% commission on personal sales. Start-Up Costs: The Party Starter Kit includes basic business supplies and $600 in store credit to select the jewelry of your…
  • pawTree: Ground Floor Business Opportunity for Pet Lovers

    Angie Nelson
    12 Oct 2014 | 1:45 pm
    pawTree is a direct sales company with a focus on natural and nutritious pet food. Their product line includes pet food and treats free of poultry byproducts, grains and artificial ingredients. All items are also made in the U.S.A. In addition to their popular pet food products, the company also offers a home business opportunity. As a petPro, you will have the chance to earn an income when sharing healthy creations with other pet parents. Compensation:  Consultant commission is 10% to 20% on personal sales. petPros also earn $25 to $100 for recruiting new loyal customers and team members.
  • Ground Floor Jewelry Business Opportunity with Bella Vintaj

    Angie Nelson
    5 Oct 2014 | 3:33 pm
    Bella Vintaj is a new home party plan company offering boutique jewelry. Today we are sitting down with a member of the Bella Vintaj staff to learn more about this exciting new home business opportunity. Bella Vintaj – Pure, love worn jewelry™ Handmade in the USA! Please tell us a little about Bella Vintaj and the products you offer. Bella Vintaj is a boutique jewelry business opportunity, built by women, for women, just like you. We enlighten and inspire women to express who they are through the jewelry they wear. There are more financially successful women in direct sales than any…
  • Free Beta Ambassador Opportunity With Zindigo

    Angie Nelson
    28 Sep 2014 | 2:24 pm
    Zindigo is a new fashion social selling company. This opportunity appears to be largely dependent on Facebook marketing at this time which does give me pause. Many direct sales companies have recently found their links marked as spam by Facebook due to over-sharing by reps. I will remain cautiously optimistic about this opportunity at this time. Compensation:  Earn 40% commission on personal sales and 10% on gift cards. Refer your friends and earn 3% on their sales. Payments are made once per month via a prepaid Zindigo MasterCard. Start-Up Costs: There are no investment costs at this time,…
  • New! Ground Floor Direct Sales Opportunity with Northern Clover

    Angie Nelson
    19 Sep 2014 | 1:43 pm
    Today we are sitting down with Jane Kwa, founder of new direct sales company Northern Clover.  Please tell us a little about Northern Clover and the products you offer. Northern Clover is a ground floor direct selling jewelry company that appeals to all women – styles that are on trend, exclusive and at an exceptional price point yet elegant at the same time. Northern Clover’s jewelry is designed to complement a woman’s individual look, understanding she possesses the freedom to create her own style. They are now seeking founding style consultants and offer a affordable startup kits…
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    Part Time CFO Services: Rock Solid Finance

  • 5 Terms You Need to Know Before Selling Stock to Angels or Sharks

    David Worrell
    24 Sep 2014 | 7:14 am
    If you’re hoping to sell stock to Angel Investors (or Sharks!), be sure you know the law.  The JOBS Act has shifted the landscape a bit, but there are basics that still apply.  Here’s a quick primer on the 5 key concepts you should know before moving forward with any equity investor or stock sale.  Follow the links in each definition to get more detail, or call your CFO for more. 1 Exemptions Small businesses who need to raise funds may qualify for exemptions which allow them offer securities via private sales to small groups of accredited investors, intrastate sales, and…
  • Ready for Apple Pay? Mobile Payments will Finally Reach Small Business

    David Worrell
    10 Sep 2014 | 6:26 am
    In the seemingly endless parade of new features announced by Apple yesterday was one that should make you sit up and take note. Apple Pay – a new way for iPhone users to pay you for goods and services without a credit card. Apple Pay will be part of the new iPhone 6, the new Apple Watch, and other devices too as Apple rolls out iOS 8 to its existing base of users.  The iPhone 5 family of devices will support Apple Pay for online and in-app transactions, but the physical retail use will only work if you also buy the new Apple Watch. Until today, mobile payments has been a fragmented…
  • Top 5 Pet Peeves of Venture Capitalists

    Molly
    8 Sep 2014 | 4:00 am
    Venture Capitalists can be a tough group to please. Because they hear hundreds of pitches every year, VC learn to sort the best from the B.S. I had a chance to discuss this topic with Mr. Ed Goodman, General Partner and Co-Founder of Milestone Venture Partners in New York City.  During his VC career, Ed has invested in over 100 companies including Apple Computer and Staples office supply stores.  He shared with me the five worst rookie mistakes that entrepreneurs make when pitching to venture capital funds.  See if you recognize yourself in any of these: Poor Communication. Getting VCs…
  • Flash Reports! Great Management Decisions Should be Based on Data

    Matt
    31 Jul 2014 | 12:18 pm
    There are so many moving parts to worry about when managing your business. And to make a hard job even harder, accounting systems never seem to have a single report that draws all your most important data together in one place. Key Ingredients Instead of relying on 12 different financial reports, build one good Flash Report.  This will be the one report you need to keep your “finger on the pulse” of your business. What should you put on it? For most small businesses, the best management decisions will come from clear and up-to-date information about just 4 key metrics: Current Cash…
  • Bridge Loans: How Friends Can Get You Cash When Investors Can’t

    Molly
    2 Jul 2014 | 6:14 am
    Whether your business is growing rapidly or just getting started, you need cash.  But negotiating with investors or VC can take a long time – time you don’t have. Most entrepreneurs report that investors take 6 months or more to write a check. You need cash NOW… not months from now when investors have finished picking apart your business plan and negotiating deal terms. To get money in the door more quickly, entrepreneurs are turning to “bridge loans“.  The idea is not new, but recently it has come into wider use by emerging companies and angel…
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    waypointsg.com

  • Why Yelp Still Matters  

    kutenda support
    25 Sep 2014 | 5:53 pm
    Why Yelp Still Matters You might be of the opinion that Yelp is now old school, and it’s no longer relevant anymore. You would be wrong. If you’ve got a local business, Yelp is more important than ever before for the marketing and reputation of your business, just in case you don’t believe us, just ask the competition! We’d like to present you with a ton of reasons why your business should bother with Yelp. We hope it opens your eyes with regards to the opportunity that is still found on Yelp. Here goes! A bunch of reasons to use Yelp 90 percent of Yelp users report that…
  • Google Business Photos – A Quick Path to Trust

    kutenda support
    23 Sep 2014 | 5:56 pm
    Google Business Photos – A Quick Path to Trust A new way to make your Google+ Local listings stand out from the crowd has been introduced, and it’s called Google Business Photos. This is a series of photos of your place of business, done in a panoramic style and placed on your search, Google+ page, and Maps entries. You also have the option of placing it on your site and Facebook or other social media accounts. How does Google Business Photos benefit you? Google Business Photos is a fantastic way to invite searchers into your business virtually. They can see and get a feel…
  • Tips for Monitoring Your Social Media Channels

    kutenda support
    18 Sep 2014 | 6:16 pm
    Tips for Monitoring Your Social Media Channels Social media happens in the blink of an eye. Word travels so fast that you might go to bed feeling wonderful and awaken to a firestorm. This can be certainly apt to be true if you are not in the habit of routinely monitoring your social media channels. Keeping track of the conversations about you and/or your brand online can be much more than just a reputation management best practice. Focus on those in search of information early in the sales process could lead to a significant increase in conversions. Primarily, however, this is about creating…
  • Set Your Fanbase Ablaze with These 5 Tips

    kutenda support
    16 Sep 2014 | 6:00 pm
    How to Hook Your Customers for Life! It’s no mystery that one of the best ways to boost revenue is to find new business. And one of the best ways to generate new business is thru customer referrals. There’s little that speaks as glowingly about your business than your current and past customers raving about it. What’s even better, usually this most powerful form of advertising doesn’t have to cost you a penny! Here are 5 tips to get your customers bragging about you and your brand. Be remarkable - Easy to say, hard to do. Make it your mission to give till it hurts, to help your…
  • Who Can Make Good Use of a Managed IT service?

    Patrick Scully
    15 Sep 2014 | 12:37 pm
    Every business can utilize a managed IT service like Waypoint to stay current, save money and avoid stress Companies of all sizes and types outsource functions that were once managed internally. One of the more common examples is the use of outsourced IT support. This approach offers benefits that small and large companies alike can put to good use. Expert Support for Lower Cost The cost of maintaining an Information Technology team on the payroll can be expensive. There is the need to provide salaries and wages, extend benefits like vacation and sick days, and also provide health insurance…
 
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    Orlando Realty Consultants

  • Tips On Re-Habbing Homes In Orlando

    John Conde
    20 Oct 2014 | 10:54 am
                    Buying Homes In Orlando   When you buy an Orlando investment property that you intend to fix and flip, there are three different ways it can go. You either make a nice profit, you break even or you lose money. Obviously no one wants to lose money or break even because breaking even is also a loss when you consider the time and effort you spent on the project that you didn’t get compensated for. Being an Orlando real estate agent as well as seasoned investor, I’ve made every mistake you can possibly make flipping homes in…
  • Orlando Realtor- Seller Series part 5

    John Conde
    15 Oct 2014 | 11:33 am
      Let Your Realtor Do The Negotiating   In this week’s edition of our six part seller series, we will be talking about how your Orlando realtor can help you with the negotiation process when you start receiving offers on your home.               Negotiating offers   It’s part of a realtor’s job to negotiate the price on a listing, which is why it’s important to allow your listing agent to negotiate offers on your behalf instead of you dealing directly with the buyer or buyer’s agent. Your agent should already be…
  • Before You Buy A Home

    Jenny Zamora
    13 Oct 2014 | 11:58 am
                Things To Do Before You Buy A Home Do your homework before you buy a home. Buying a home will be one of the most important decisions that you will make in your lifetime. Most home buyers get a bit overwhelmed when they realize that that they are about to be on the hook for an enormous debt for the next several decades.   In order to avoid these feelings of doubt and anxiety is to make sure that you’re buying a home that you can really afford. Here are some tips you can use that will help you to make good choices when it comes to buying a…
  • Orlando Realty Consultants Social Media Sites

    Jenny Zamora
    10 Oct 2014 | 11:53 am
    Orlando Realty Consultants Social Media Sites   Orlando Realty Consultants is a great resource when searching for information about Central Florida real estate Join our social media sites to keep informed about the great articles, videos, images and other resources that we share with people looking to buy sell or fix up a home.     FACEBOOK Like us at https://www.facebook.com/OrlandoRealtyConsultants   TWITTER Follow us at https://twitter.com/OrlandoRealty2   YOUTUBE Watch us at www.youtube.com/TopOrlandorRealtors   PINTEREST Pin us at…
  • Orlando Realtor- Seller Series part 4

    John Conde
    8 Oct 2014 | 11:31 am
                In this week’s edition of the 6 part “Orlando Realtor Seller Series” we over some tips for staging a home properly for maximum profit in the least amount of time without breaking the bank. By properly staging a home before showing, it can increase you net profit at the closing table. There are some rooms that are more important than others in the home staging process. It’s also important to spend whatever budget you have for staging on items that will give you the highest “return on investment” or [ROI]. Homeowners…
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    The Pulse Australia

  • 4 proven ways to work smarter, not harder

    Liam Shorte
    21 Oct 2014 | 10:07 pm
    Time is money, and small business owners understand this better than anyone else. They are used to working on a tight budget, and do as much work themselves to reduce costs. This is why it’s important to prioritise tasks which give the most value, delegate when possible, use technology, plan your time better or outsource as much as possible. 1. Delegate or outsource basic tasks If you have jobs that are repetitive, then these are ideal for outsourcing. Here are some examples: One business outsources its reminder calls for annual inspections to a call centre service called PCC Solutions. He…
  • Time to love your super again with Super Guarantee freeze

    Scott Haywood
    19 Oct 2014 | 6:47 pm
    Remember Stevie Wonder’s classic song from 1984, “I just called to say I love you”?  Well, while your superannuation fund does not have a phone, it is time to tell it you love it. Why? Due to the deal done between the Palmer United party and the coalition to remove the Carbon Tax, there is now a freeze on the Super Guarantee (SG) contribution rate, which was previously planned to increase under the previous government. With the cost of living and property prices in major capital cities staying high, wages flat lining and inflation rising, you need to understand the implications of…
  • What cloud accounting offers your business

    Colin Dunn
    16 Oct 2014 | 5:58 pm
    Cloud accounting is a hot topic right now, and with good reason. Just as online banking revolutionised the way in which we undertake our banking operations (starting in the mid-90s and becoming accepted as mainstream perhaps 10 years later, despite lots of scaremongering around security) cloud accounting is doing the same. It’s estimated that fewer than 20% of businesses currently use a cloud accounting system, but already studies are showing that those that do are more likely to achieve better results (see the 2013 MYOB Business Monitor for one example of such a study). Here are five…
  • 5 quick ways to make a sale

    Ailsa Page
    15 Oct 2014 | 4:21 pm
    If business is looking a little slow and you need some quick sales to keep things heading in the right direction, take action. Here are five things you can do to get the sales sheet to a healthy state. 1. Reconnect with your existing customers Pick up the phone and ring your customers to see if there is anything you can help them with. They might need a reorder of products, and you could add a special promotion such as free delivery to encourage sales. Often customers will respond: “I’m so glad you called — I was running out of that!” You end up doing them a favour. If you offer a…
  • 5 budget-friendly ways to reward your staff

    Pete Wargent
    14 Oct 2014 | 5:05 pm
    Job satisfaction surveys have consistently concluded that the rate and level of remuneration is only a moderately useful indicator of employee engagement, with other factors frequently playing a greater role in making employees happy. So, the boisterous end of financial year jamboree and outrageous office Christmas celebration may soon become a thing of the past. While parties can doubtlessly be riotous fun, tales of suboptimal outcomes from such lively jaunts are also (unfortunately) enduring. How can small business owners look to reward their staff effectively without generating too…
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    Industry Edge

  • Dental Hygiene Goes to the Dogs

    Whitney Richardson
    21 Oct 2014 | 1:32 pm
    A new toy developed by an animal hygiene specialist aims to promote proper tooth care in dogs. Poor dental care can lead to health issues in dogs, including gum disease, tooth decay and mouth tumors, according to the American Society for the Prevention of Cruelty to Animals. Canines need to get accustomed to having their teeth brushed, but toys can also assist in massaging gums and removing tartar. Canines need to get accustomed to having their teeth brushed, but toys can also assist in massaging gums and removing tartar. That’s why Cleveland-based Animal Oralectrics developed Zumby, a…
  • Benjamin Moore Announces 2015 Color of the Year

    Whitney Richardson
    21 Oct 2014 | 4:19 am
    The paint manufacturer shares its top hue for the year ahead, plus 22 other popular shades. Paint manufacturers continue to look ahead for new color trends. Benjamin Moore is the most recent company to share its predictions for 2015, including the color it thinks will be the most popular of its selections: Guilford Green. “We chose Guilford Green as our 2015 Color of the Year because it can be the hero or the highlight in any room, enhancing the architectural identity of a space,” said Ellen O’Neill, creative director at Benjamin Moore, in a news release. “Guilford Green is the…
  • Ensure Clean, Healthy Homes for Customers Year-Round

    Whitney Richardson
    20 Oct 2014 | 11:54 am
    Proper exterior and interior maintenance can go a long way toward preventing major home repairs down the road. Educate your customers on how to care for their residences while providing them with helpful tools to tackle each job. Consumers are staying in their homes longer these days, thanks to the volatile real-estate market, which means proper home maintenance and occasional home-improvement projects are necessary to keep residences up to date and in line with homeowners’ needs. The Home Improvement Research Institute projects that home-improvement product sales will increase 4.9 percent…
  • Support Your Community on National Philanthropy Day

    Whitney Richardson
    20 Oct 2014 | 4:00 am
    Charitable initiatives from businesses mean more to consumers today than ever before. Consider these tactics to provide needed funds and donations to local nonprofit organizations. Corporate social responsibility (CSR) is no longer a nice-to-have, as far as consumers are concerned. It’s a need-to-have, according to Cone Communications. In its 2013 CSR Study with Echo Research, 21 percent of respondents said that “businesses should support larger social or environmental issues by donating products or services, money or volunteering.” And 29 percent thought businesses should take their…
  • Why Are ‘Made in the USA’ Products So Popular?

    Whitney Richardson
    17 Oct 2014 | 12:16 pm
    Find out what is driving consumer interest, where to source products and what “Made in the USA” items are expected to be popular next year in our Twitter chat with Mark Andol of the Made in America Store. Consumers and retailers alike are eager to get their hands on “Made in the USA” products to help support the economy and invest in higher-quality items. This has increased interest in not only sourcing new inventory, but also developing new American-made products. Retailers want to ensure that they’re selecting quality, authentic “Made in the USA” products. Retailers want to…
 
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    Small Business Sense

  • 6 Essential Mobile Office Tools for Entrepreneurs on the Go

    Kim George
    21 Oct 2014 | 7:30 am
    One thing is very evident…21st century business owners have without a doubt embraced the “mobile” culture.  The accessibility of a wide range of mobile applications and devices has made it easier for businesses large and small to work anywhere and anytime.  It is likely that if you are running a small business, chances are you own some type of smartphone or mobile device that you can NEVER leave home without (I am definitely guilty of this). Mobile Office Tools for Entrepreneurs on the GoThat said–I am rounding up a list of 6 essential mobile office tools that you can help you…
  • Responsive Websites: Here is How They Work [Infographic]

    Kim George
    16 Oct 2014 | 7:00 am
    It may or may not surprise you that 60% of Internet access is mostly mobile. Yep, its true! Using mobile devices to search the internet to find information on products and services is very popular these days. This is why it is so important for businesses of all sizes to invest in responsive websites. Unfortunately, small businesses have not jumped on the “mobile” bandwagon just yet.  As a matter of fact, earlier this year, Marketing Land reported that only “6 percent of SMBs have mobile sites, 45 percent don’t have any site at all“.  Bananas right?What are…
  • 7 Handy Resources to Help You Boost Social Engagement with Facebook

    Kim George
    14 Oct 2014 | 7:07 am
    Are you aware that Facebook currently has more than 1.5 billion users worldwide?   With so many people using this platform (and social media in general) these days, it definitely begs the question – how can you as a business owner better interact with and reach your audience more effectively with Facebook?    Before I get into the 7 Resources that you can use for boosting social engagement, I think it’s best to discuss what  “engagement” really is… in simple terms.    What is “Engagement?”I recently read an article over the weekend that stated most small business…
  • 10 Simple Ways to Transform Your Invoices into Marketing Machines

    Kim George
    1 Oct 2014 | 7:07 am
    Happy Wednesday all! Invoices can be very effective marketing and promotional tools for small businesses. Yet, they are one of the most overlooked places for communicating offers and incentives to customers.So, this begs the following question…Are you effectively using your invoices as additional marketing collateral in your business?How to use invoices for marketing purposesThere are several types of incentives, offers and marketing messages that can be communicated to your clients via your invoices. According to Inform Billing and PB.com, here is a list of 10 different ways that you can…
  • Monthly Small Business Roundup (September 2014)

    Kim George
    25 Sep 2014 | 7:07 am
    Hey peeps!  Here are some of the latest and greatest in small business news and entrepreneurship from around the web. Enjoy!      Entrepreneurship Find out why entrepreneurs need to build their personal brandHere is the #1 secret to increased productivity10 awesome Tips for running a productive meeting  Marketing and SalesHere are 10 ways that you can re-engage dead email subscribersDon’t have a business logo? Here are 100 reasons that you need oneHere are a few tips for growing your business with content marketing Social MediaHere is a great list of Twitter chats that…
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    blog.hotspotshield.com

  • Beware of the POODLE Bug

    Peter Nguyen
    19 Oct 2014 | 11:08 pm
    Do you spend a lot of time surfing the Internet at public places such as Starbucks? There’s a new security bug that you should be aware of. This security vulnerability could give hackers access to your bank, social media, and email accounts! This security hole is called POODLE. No, it doesn’t behave or bark like a dog. POODLE actually stands for “Padding Oracle On Downgraded Legacy Encryption.” What is the POODLE bug? POODLE is a security bug in version 3 of the Secure Sockets Layer protocol (SSLv3). It was recently discovered by Google researchers. SSL protocol is used to…
  • How Safe is the Digital Wallet on Your Smartphone?

    Peter Nguyen
    15 Oct 2014 | 10:26 pm
    Apple’s new digital wallet software may revolutionize the way people pay for things. While the digital wallet concept and various apps have been in use for years, few people have really embraced the technology. This may be due to the limited number of merchants who accept wallet apps, or technology barriers that prevent seamless integration between various apps and networks, or a low level of trust in the safety and security of digital wallets. Apple’s entry into the digital wallet market may change all of that by capitalizing on its excellent reputation for simplicity and its…
  • It’s National Cyber Security Awareness Month

    Peter Nguyen
    12 Oct 2014 | 7:58 pm
    This month marks the 11th anniversary of the National Cyber Security Awareness Month. Sponsored by the Department of Homeland Security and in cooperation with the National Cyber Security Alliance and the Multi-State Information Sharing and Analysis Center, National Cyber Security Month was created to raise awareness among the public about cyber security. As the same for last year, this year’s theme is Our Shared Responsibility. With the internet becoming a more integral part of our daily lives, it’s important for everyone to take necessary actions to protect yourself and to make…
  • Russian Internet Censorship: How it Helps Keep Putin in Power

    Peter Nguyen
    9 Oct 2014 | 10:46 pm
    When Vladimir Putin first became the Prime Minister of Russia in 1999, approximately 2 million members of his public had access to the Internet. Fast-forward 15 years: Putin is now the country’s president, and nearly half of Russia’s 144 million people have access to the web. At first glance, that statistic seems impressive. Russia’s Internet use has indeed grown during the last decade and a half. When you consider the fact that about 85 percent of the 319 million people in the U.S. habitually use the Web, however, it becomes clear that Russia is lagging behind the times.
  • People Analytics: Ways Big Data is Changing Human Resource Practices

    Peter Nguyen
    7 Oct 2014 | 10:20 pm
    Is your new boss a computer? On the surface, this question may seem absurd. Although we are living in an age of pervasive computing, the electronic box has yet to supplant humans in decision-making capacities. Or has it? Modern companies are increasingly turning to deep data metrics, often known by the colloquial term “Big Data,” to fuel decisions about hiring and firing. These days, the bit of information you didn’t know they knew may be your biggest vulnerability. The End of Interviews? In old movies, hiring is the result of long interview processes and often comes down to the…
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    The Blog from Instore

  • Winning With The Underdog Strategy

    Matt Niehaus
    20 Oct 2014 | 5:00 pm
    At our company, we’ve built a culture that thrives on overcoming challenges imposed by limited resources. Matt Niehaus, Killer Startups
  • Should Your Restaurant Ban Cell Phones?

    Matt Niehaus
    15 Oct 2014 | 5:00 pm
    Fed up with customers staring at their phones and snapping photos instead of enjoying the meal or each other's company, restaurants in Washington, D.C., Los Angeles and other places around the world have banned cell phones—or at the very least, asked guests not to use them during their meals. Should your restaurant follow suit? Here's a look at the pros and cons of cell phone bans in restaurants. Pros: A more serene experience. When customers yak on their phones, it often disturbs other patrons. So, banning cell phones helps create a more enjoyable experience where customers are encouraged…
  • The Pros and Cons of Pop-Up Restaurants

    Matt Niehaus
    12 Oct 2014 | 5:00 pm
    Pop-up restaurants — where customers enjoy a meal in a non-traditional, non-licensed venue—have been trendy for a couple of years now. Creative restaurateurs and chefs have brought the pop-up concept to a host of unexpected locations around the world, including a tram in Zurich, Switzerland, a chocolate factory in Somerville, Massachusetts and a museum terrace in Philadelphia, Pennsylvania. Pop-up restaurants can help get customers excited about your brand. Still, preparing a multi-course meal in a space without a commercial kitchen and bringing in customers to an unfamiliar venue…
  • 4 Tools for Tracking Restaurant Customer Information

    Matt Niehaus
    1 Oct 2014 | 5:00 pm
    The more you know about your restaurant customers, the better you can serve and market to them effectively. So how can you find out more about your anonymous guests? Try these tools for collecting and tracking customer data. Google Analytics If you have a website for your restaurant, Google Analytics can provide a wealth of data about who is visiting your site and how they are getting there. Are site visitors all coming from your city, or from a range of nearby towns? If you’re seeing traffic from a range of towns, that can be a clue that you have more potential customers than you think, so…
  • How Local-Grown Foods Can Boost Your Restaurant’s Business

    Matt Niehaus
    28 Sep 2014 | 5:00 pm
    These days, buying locally-grown, sustainable food is important to many consumers—so can your restaurant benefit by tapping into the local food economy? According to a recent survey from the National Restaurant Association, locally-sourced meat and seafood was at the top of the chart in 2014 food trends, followed immediately by locally-sourced produce. So is it worth making the move to purchase the eggs for your omelets from local farms, rather than Costco — or will you end up sacrificing too much of your profit margin for the sake of the “locavore” movement? In most cases, it can…
 
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    SOHO Tech Training

  • How to Communicate & Collaborate With Your Virtual Assistant

    Deb Lee
    13 Oct 2014 | 4:43 pm
    Today’s post was written by Janet Barclay. So, you’ve decided to hire a virtual assistant (VA)! Good for you. You’re going to love having the time and energy to focus on your business goals instead of stressing out over day-to-day work. But where do you start? Tasks to Delegate to Your VA With so many tasks […] The post How to Communicate & Collaborate With Your Virtual Assistant appeared first on SOHO Tech Training.
  • What Can an Evernote Business Certified Consultant do For You?

    Deb Lee
    23 Sep 2014 | 5:39 pm
    Do you know what an Evernote Business Certified Consultant is? I do! As matter of fact, I’m now the proud owner of that title. Along with several other professionals, I recently completed an intense training program hosted by Evernote. This means that my new certification gives me specific knowledge and expertise to help small businesses successfully implement Evernote […] The post What Can an Evernote Business Certified Consultant do For You? appeared first on SOHO Tech Training.
  • Top 5 Tech Tools for Your Sales Team

    Deb Lee
    5 Sep 2014 | 6:23 am
    Today’s technology has transformed the way new business is brought in. Sales teams are equipped with tools that weren’t even available five years ago. There are tools that set up goals and motivate your sales team to target, contact, and close with the customers that will maximize your profits. Sales managers can also monitor and […] The post Top 5 Tech Tools for Your Sales Team appeared first on SOHO Tech Training.
  • How to Create a Blogging Guide for Your Small Business Blog

    Deb Lee
    22 Aug 2014 | 9:56 am
    At first glance, blogging may seem to require little effort. Just sign up for WordPress, get a hosting company, grab a nice skin (or theme) for your blog, and then start writing. Simple, right? In theory, it really can be that simple. But, if you’re serious about blogging, it often takes passion — for the topic you’re […] The post How to Create a Blogging Guide for Your Small Business Blog appeared first on SOHO Tech Training.
  • 4 Reasons Home-Based Business Owners Should Use the Cloud

    Deb Lee
    7 Aug 2014 | 4:43 am
    You opened your home-based business about a year ago, and things are going really well. Sales have been picking up speed, you just hired your first employee and your home work space is neat and organized. Your only concern at this point revolves around your computer and the plethora of important business data that it […] The post 4 Reasons Home-Based Business Owners Should Use the Cloud appeared first on SOHO Tech Training.
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    VerticalResponse Blog

  • Google Releases Penguin 3

    Chipper Nicodemus
    21 Oct 2014 | 12:53 pm
    Great news for small business that have been waiting for Google to update the Penguin algorithm! We’re happy to report that Google has finally started releasing Penguin 3 and will continue to roll it out over the next few weeks. This Penguin update affects about one percent of search queries in US English according to Googler Pierre Far. This update is a data refresh, and not a complete rewrite of the algorithm. The last Penguin update was released back in October 2013 and webmasters have been working hard to make sure they benefit from this most recent Google update. As a…
  • The Dos and Don’ts of Review Sites

    Kathy McGovern
    21 Oct 2014 | 6:00 am
    The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence. Sites like Yelp, Google, Yahoo! Local, Angie’s List and a myriad of others give a small business the opportunity to shine online. For consumers, review sites give them the opportunity to research and gain insight on a product or business – whether it be a restaurant, dry cleaner, or salon – before they even step foot inside the door. Why are review sites are so important to small businesses? Not…
  • 7 Reasons Your Business Needs an Automated Welcome Email

    Lisa Furgison
    20 Oct 2014 | 6:00 am
    When someone signs up for your email list, it’s important to roll out the email red carpet and welcome them. Statistics show these new subscribers are most engaged within the first 48 hours. An automated welcome email (which is a type of autoresponder) can help you reach out to your new subscribers within that crucial window of time. Luckily, at the end of this month, we’ll be launching automated welcome emails in our newest version of VerticalResponse. Why is an automated welcome email so important to have in your email tool belt? We’ve identified seven reasons why your…
  • Creating Viral Content Comes Down to Just Letting Go

    Janine Popick
    17 Oct 2014 | 6:00 am
    If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. When was the last time your content or videos got that many views (and that’s in one week)? Bob Herzog is a traffic reporter for WKRC – Channel 12 in Cleveland, Ohio. He brings a rare musical flair to his job by giving popular songs a weather-related twist. As part of Dance Party Fridays at the station (obviously not your typical news station), he has done everything from Elton John’s “Rocket Man” (changed to “Traffic Man”), Tom…
  • 7 Spine-Tingling Good Halloween Emails That Are Haunting Our Inboxes

    Kim Stiglitz
    16 Oct 2014 | 6:01 am
    Halloween is nearly here and our inboxes are being haunted by some scary good emails. Take a look at these spooktacular examples for inspiration, if you dare: Chronicle Books Subject line: Put Some Boo in Your Next Book Order Chronicle Books does a hauntingly good job with their holiday themed subject line and carries it through to the copy, the image and even the Halloween promo code.  The Market Fresno Subject line: Halloween Pumpkin Patch at The Market The Market Fresno gets their customers ready for Halloween by promoting their festive pumpkin patch. Their subject line is…
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    Matt's Chat

  • 3 Simple Ways to Differentiate Yourself from the Competition

    6 Oct 2014 | 8:18 am
    Across industries, the up-turn in Entrepreneurship has seen increased competition in recent times.  Whilst great to see such "green shoots" emerging in the economic sense, many business owners are starting to feel increased pressure to perform in a crowded marketplace.  So how can we ensure that our prospects beat a happy path to our door, rather than our competitors?  If you've ever answered the question "What's your USP" with the response "Great customer service", it's time to get real.  Here are 3 ways you can differentiate in a more sustainable and game-changing way...
  • 10 Tips for Increasing Brand Awareness with Social Media Marketing

    1 Oct 2014 | 2:03 am
    It seems a bit "retro" to be talking about brand awareness through social media, but many businesses - especially service oriented - still struggle to make their content stick.  Content only does it's job when the right people see the right posts and shares, and many marketers still struggle with this more than the content creation itself.
  • The Best 8 Things About Content Marketing for IT Firms

    29 Sep 2014 | 3:12 am
    This month we're focusing on how IT firms in particular can benefit from great content marketing.  Today, we're dealing with the justification aspect.  Need to get buy-in from the powers-that-be?  Hovering on the verges of starting your own online campaigns?  Here's 8 great reasons to take the leap...
  • @HubSpot Unveils Sales Platform and Much More at #Inbound14

    16 Sep 2014 | 2:01 pm
    Sales teams have never faced so much pressure to move with the ever-changing face of the client or consumer.  Buying decisions and patterns seem to change on line with the many technological advances of recent times; a perfect example being the trust that consumer hold in review sites such as TripAdvisor and G2Crowd, over and above the personal, omni-faceted referral or recommendation.  Never before have people seeked out so much social proof before spending their hard-earned dollar. In addition, the role of the salesperson has changed, and for the better.  The consultative…
  • The reign of the opt-out culture: Ice-bucket autoplays cause data spikes

    6 Sep 2014 | 1:11 pm
 
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    Kim Yuhl

  • Nothing Makes People Laugh More Than Real Life

    Kim Yuhl
    15 Oct 2014 | 9:31 am
    It’s true! The funniest stories we tell usually involve the mistakes we make – at least that is very true for me. Telling stories helps to put things in perspective and frees us from the burden of mistakes. It can often be through our storytelling that we find the lesson or additional… Continue reading
  • 4 Words Holding You Back and One Will Surprise You

    Kim Yuhl
    13 Oct 2014 | 9:46 am
    There are all sorts of words that when spoken can hold you back. Words like can’t, impossible and won’t are perfect examples. When I started thinking about words that might be holding me back, I really took note of what I was saying and hearing in various conversations with family,… Continue reading
  • Is Life Too Distracting?

    Kim Yuhl
    10 Oct 2014 | 9:20 pm
    Phone in your hand, TV on in the background and your laptop is on your lap – does that sound familiar? Think back on this last week, how many times during a conversation were you distracted with your smart phone, something on TV or your surroundings? We know we shouldn’t,… Continue reading
  • Happily Ever After Exists But There’s A Catch

    Kim Yuhl
    7 Oct 2014 | 7:59 am
    There were many days on my journey to finding happiness that I doubted it even existed. I was so focused on trying to be happy that I wasn’t allowing myself to feel happy. It wasn’t until I spent an afternoon with a friend and her toddler that it dawned on… Continue reading
  • Get Happier by Putting Yourself First

    Kim Yuhl
    5 Oct 2014 | 8:16 am
    For October, Happier by the Month is tackling the Beliefs Life Zone. What does belief mean to you? Well, here it is defined: Words, trust, faith, or confidence in someone or something – those are some pretty powerful words! Believing in someone or something says hope is alive. Believing in… Continue reading
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    pbsfranklin.com

  • Who Says Family and Business Don’t Mix?

    4 Oct 2014 | 1:15 pm
        Are you a small business owner with a family to support? It’s not always easy to start a business and still have time to invest in your spouse and children, but that doesn’t mean it’s impossible. In fact, learning how to balance the different parts of your life that don’t mix well is a hallmark of a well-rounded person. If you’re having a hard time reconciling the two worlds of family and business, it’s time you did something about it.   Priorities and Planning Be purposeful about your life. Carpe diem, as it were. Do you spend a lot of time logging hours at…
  • Secrets to Keep Customers Coming Back

    26 Sep 2014 | 5:52 pm
        Sure, you went through business school. You learned how to keep books, use cutting edge software, even do market research to get the most clients for your new business. But did you learn good people skills? These days, that’s often what separates competing businesses from each other and what keeps people coming back. Do you want to retain customers? Then you and your staff should master these important business skills—which are people skills too.   Do you listen well? If you ask your staff if they believe they’re good listeners, chances are they’ll nod in the…
  • What Should You Do to Keep Your Business Safe?

    12 Sep 2014 | 5:11 pm
        Probably find out what accounting mistakes to avoid! Putting your business at risk with silly number mistakes—or lack of knowledge—just isn’t an option these days. That’s why we’ve found this list of 3 accounting mistakes that put your business at risk. Avoiding these mistakes will help you stay functioning and successful longer, paving the way for long-term security for your business and its assets (and saving you money!).   Mistake #1: Failing to Keep Expense Receipts Keeping receipts isn’t just a nice thing to do for a business—it’s key for avoiding…
  • Top Online Tools to Steer Clear of Business Frustrations

    29 Aug 2014 | 8:11 am
        All small business owners have been there—wasted time on unfamiliar tasks, frustrated by wasting money because you don’t know the ropes yet. But now there are ways to avoid these things. Experience is always the best teacher, but in our internet-based society, there’s no excuse for wasting your energy. Here are 7 internet resources that use cloud storage to help your business run smoothly—from the start.   Website Design First, create your website at Strikingly.com, then go to Canva.com to design your logos and layout. The best part? They’re both free. Canva.com…
  • Why Every Business Owner Needs a Strategy Advisor

    22 Aug 2014 | 2:56 pm
        Emerging businesses need many things. They need revenue, customers, employees, and funding to support continued growth. One thing that is often overlooked, however, is the advice and counsel of a trusted advisor. Owning a business is a very lonely proposition. Most people have no understanding of what it means to make payroll, negotiate with banks and vendors, hire and train employees, and continually attract new business. It is a full-time endeavor and not for the weak of mind or spirit.   The Role of a Trusted Advisor Many business owners turn to their banker, CPA, or…
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    Godot Media

  • Survey Shows More B2B Marketers Are Turning To Content Marketing

    Godot Media
    14 Oct 2014 | 9:26 pm
    Do you have a content marketing strategy? If yes, is it a documented one? According to a survey conducted by the Content Marketing Institute and MarketingProfs, more and more B2B marketers and organizations are turning to content marketing and making it their primary marketing tool. However, the survey also suggests that while it is quite helpful to have a content marketing strategy in place, it is more beneficial to have a strategy that is documented. Simply put, those who write down their strategy, produce more effective content, and are more successful in their businesses. In the survey,…
  • Is Audio The New Kid On The Block?

    Godot Media
    25 Sep 2014 | 9:18 pm
    As content marketing strategies pick up speed, new content marketing tools like podcasts are being discovered as ways of getting the point across in marketing campaigns. Marketers are starting to realize that there is a lot more that can be done to promote brands other than using written content. During the Golden Age of Radio, people sat glued to the radio and listened to news bulletins, commercials, drama and more with a lot of interest. We are seeing the same trend with the increase in the number of people who regularly tune in to listen to podcasts. Now that a lot of marketing campaigns…
  • The Top 15 Mistakes to Avoid In Content Marketing Strategy

    Godot Media
    19 Sep 2014 | 2:19 am
    Content is king – and if you still haven’t boarded this train, you are missing out on a lot of profitable opportunities. However, to get the most out of your content marketing strategy, you must plan and be consistent in your content. Here are the top 15 common mistakes that you can avoid making when planning your content marketing strategy. 1. DON’T do it for the sake of doing it. Content marketing strategy is serious business and if used the right way, they can help your business reach new heights. Have a plan before moving forward with your content, and discuss potential…
  • Using Content for Client Acquisition

    Godot Media
    27 Aug 2014 | 5:54 am
    Experts agree that the key to effective content marketing lies in the creation of useful content. Content marketing is an on-going process that involves identifying dynamic platforms, which allow you to communicate with the target audience, without necessarily selling to them. It is an opportunity for a brand or a company to share valuable information that is likely to influence buying decisions. Content marketing is a great tool in not only spreading brand awareness, but can also be used as a powerful strategy in client acquisition. Thanks to the widespread use of the internet buyers are now…
  • Top 99 Social Media Marketing Blogs List (81 – 99)

    Godot Media
    12 Aug 2014 | 10:58 pm
    81. Top Dog Social Media Top Dog Social Media is one of the few companies that are on the forefront of social media marketing. It focuses on building relationships with the help of technology and helps other companies uncover the true potential of social media in the success of a business. Top Dog Social Media was founded by Melonie Dodaro, an expert social media strategist. She has spoken on numerous forums and has even published her work in several social media journals. 82. Social Media Today Social Media Today is an online community for people in the fields of advertising, marketing, PR,…
 
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    CIPHR

  • Final Touches For Tomorrow’s Customer Event

    Barry
    21 Oct 2014 | 1:30 am
    We’ve finished the final touches for our customer event tomorrow. Presentations are ready, banners and ‘take homes’ created and packed and everyone’s excited for a great day at the Museum of London! Among the topics covered will be: Winning the ongoing battle for talent Protecting your people data Beyond the Org Chart Taking your seat in the Boardroom – Raising HR’s profile with business analytics An agile approach to flexible working Tomorrow’s event promises to be the most popular to date and we’re all looking forward to sharing all the latest…
  • The Two Faces Of Social Media In The Workplace

    Barry
    16 Oct 2014 | 1:30 am
    The two faces of social media in the workplace require policing and careful thought by HR and leaders alike. It’s proved to be of huge benefit to businesses when used correctly, but also the bane of HR departments when abused. First, the potential issues which can occur: Employee’s social updates can be a reputation management nightmare With the potential scenario of every employee updating multiple social networks a number of times per day, it’s easy to see how quickly something can spread at an alarming rate. This is great when the content shared is a glowing review of…
  • Want To Telecommute? Here’s What To Consider

    Barry
    14 Oct 2014 | 1:30 am
    Working from home sounds like the perfect answer to balancing work and life, but it may not be for everyone. Do you want to telecommute? Here’s what to consider: Do you have the necessary equipment at home? If your office is anything like ours, then most, if not all, employees will be equipped with laptops. This is partly due to security considerations, but also for flexibility in allowing employees to work from anywhere; particularly useful, not just for the odd occasion that it may be easier to telecommute, but also for practical reasons, especially given the time of year and the…
  • The Future Is Now And HR Should Be Ready

    Barry
    9 Oct 2014 | 1:30 am
    Technology’s moving faster than ever and sometimes it’s hard to keep up. The future is now and HR should be ready, here’s some things to prepare for. Recruitment’s becoming a ‘buyers market’ Recruitment will become as much a ‘buyers market’ as a ‘sellers’ one. Top talent will choose where they work and who for. Brands will have to prove that they offer the environment and culture that beats the competition or risk losing the best applicants. Ensuring that employees have access to benefits that are useful in the real world is key.
  • 10 CV Templates Guaranteed To Get You Noticed

    Barry
    7 Oct 2014 | 1:30 am
    Thanks to the internet, personal branding and electronic communication creating your CV has become more of an art than simply documenting your experience and qualifications. Here are 10 CV templates guaranteed to get you noticed. Below are 10 great examples of ready built CV templates. 3-Piece Resume CV Cover Letter Clean Resume Clean Resume/CV Resume Simple Resume Resume 3-Piece Swiss Style Resume set Professional Resume/CV Clean Infographic Resume Vol 2 & Cover Letter The post 10 CV Templates Guaranteed To Get You Noticed appeared first on CIPHR.
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    Deimar - Business Tips and Strategies for Entrepreneurs

  • Tips to Implement Environmental Standards in Your Business

    21 Oct 2014 | 4:00 am
    Implement eco-friendly standards not only shows interest in the environment, but also the company's ability to optimize the use of their resources.Sustainable and eco-friendly production practices remain a high priority for us, especially working within the print industry – which can be harmful to the environment is not managed well. So how can you help your business to be as green as possible whilst continuing to print attractive, high-quality resources and materials? At Elanders Print, we work incredibly hard to ensure that our materials, processes and business standards are as…
  • Securing the Financial Future of Your Business

    15 Oct 2014 | 4:30 am
    How do you make your business financially secure? The world of business and enterprise has always been a cutthroat industry, but the exponential rise of digital technology has made it even more so, with new competition seemingly springing up on every corner. This has forced even the biggest brands and largest corporations to sit up, take stock and fiercely guard their prime position. However, with every competition there are winner and losers, and the 21st century has seen market leaders fall by the wayside because of an unwillingness to change and adapt, as well as poor financial…
  • Global Business Outsourcing (Infographic)

    14 Oct 2014 | 4:30 am
    Why outsourcing could save your business. The global market size of the outsourced services industry was worth $82.9 billion in revenue in 2013. Outsourcing is big business, and one of the key trends is the rise of offshore outsourcing where a company outsources a portion of its work overseas typically to keep costs down. The benefits of outsourcing include keeping costs down, transferring risk, attaining specific expertise that companies don’t have access to in house, invaluable access to technologies that companies don’t have the time to learn or the budget to implement…
  • The Science Behind a Great Workspace

    23 Sep 2014 | 4:00 am
    The spaces we occupy affect us psychologically, and therefore impact our creativity and performance at work. Neuroscience has proven that our brain is malleable even in our adulthood. The surrounding environment has a huge impact both on the way our brains develop and how that brain is transformed into a unique human mind. In this line of thought, the spaces we occupy shape who we are and how we behave. Thus we can conclude that our work space has a big impact on both our psychological well-being and performance. Considering the amount of time an employee spends at work it is…
  • How-To Promote The Long-Term Success Of Your New Hires

    9 Sep 2014 | 4:00 am
    The early days of an employee in a company are crucial not only for their short and long-term performance but also on their satisfaction and engagement with the organization.Related post: Why Employees Quit Their Job To achieve this, companies must understand that "the success of the first day of work is determinated by how the company supports and encourages employees to (1) Demonstrate what they bring to the company, (2) Generate impact on their position from day one, and (3) Create social bonds within the company." Read more about "What Drives a Successful Onboarding Process." A…
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    Wasp Buzz

  • Tracking Government Grants: Compliance with Federal Regulations

    Jason Sentell
    21 Oct 2014 | 7:04 am
    When people think of government grants, it’s likely their first thought is of grants for student financing enabling teenagers to attend college. However, there are many grants and sub-grants offered to businesses for a variety of reasons. Grants may be obtained to fund scientific and technology projects, medical research, conservation efforts, economic agendas, and other [...]
  • National Boss’s Day: 4 Ways to Be a Great Boss Today and All Year Long

    Brian Sutter
    16 Oct 2014 | 6:56 am
    Boss’s Day, also known as National Boss Day, is Thursday, October 16th. Dedicated to all employers, National Boss Day is meant to improve the relationship between employers and their staff. Although there are tips for winning over your boss and tips for celebrating the holiday, the day traditionally focuses on employees taking the opportunity to [...]
  • The Cost of Picking from the Wrong Inventory Bin

    Jason Sentell
    14 Oct 2014 | 7:09 am
    Whether you’ve built the latest, high-tech, data-driven warehouse fulfillment center or just set-up a few plastic totes in your garage, accurately delivering a customer’s purchase is crucial.  Being right 99% of the time seems like a pretty solid percentage—until you calculate what that 1% actually costs an organization. These costs include: Wasted man-hours Expensive shipping [...]
  • 4 Reasons Education Needs Mobile Asset Tracking

    Jason Sentell
    9 Oct 2014 | 7:01 am
    There’s no doubt that mobile devices are changing the way today’s students learn—in fact, over half of students (60%) use mobile devices for anytime research, according to the 2013 Speak Up Survey from Project Tomorrow.  However, that isn’t the only way mobile technology can make a difference in the classroom. From simplifying the process of [...]
  • Barcode: Happy 62nd Birthday!

    Brian Sutter
    7 Oct 2014 | 6:38 am
    The anniversary of the barcode’s patent is October 7—making today the barcode’s birthday.  From adding items to a gift registry to scanning products for purchase, barcodes are an integral part of the shopping and sales process. However, in the modern world, barcodes are also used for a number of purposes outside of scanning items for [...]
 
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    GetHow

  • 4 Reasons to Give Your Employees Company Smartphones

    Atul Kumar Pandey
    21 Oct 2014 | 6:51 am
    Talk about a business perk! Many companies give their employees smartphones to use, and it’s not “just” for business; in fact, employees can use these phones for just about anything as long as it’s legal. Of course, it’s also a means for a company to make sure everyone has similar...
  • Making Credit Card Charging Safer in Today’s Hacking Climate

    Atul Kumar Pandey
    20 Oct 2014 | 4:58 pm
    Imprinting a credit card on duplicate paper seems like 19th century technology, but merchants relied on this payment solution as recent as the 1980s. Today’s payment types are so far-ranging that hackers have recently found pathways into some of the most secure servers, from retail giants to computer innovators. Whether...
  • How to Share Your Family Photos Safely While Maintaining Your Privacy

    Atul Kumar Pandey
    20 Oct 2014 | 4:56 pm
    With so many recent instances of celebrities and other well-known individuals having their personal photo accounts hacked and stolen, many people are wondering whether it is possible to share their photos online without having someone access the photos without permission. New apps and other security features allow you to share...
  • 4 Ways to Shop in Bulk

    Atul Kumar Pandey
    20 Oct 2014 | 4:53 pm
    Many people have been victim of “Costco mentality” before where something just looks like such a great deal it can’t be passed up. However, do you really need a lifetime supply of mustard? Technically, “the more you buy the more you save” is true in many instances, but remember that...
  • 3 Careers for a Passive Income that Require Strong Online Presence

    Atul Kumar Pandey
    20 Oct 2014 | 4:50 pm
    Do you want to enjoy a passive income without ever have to come into the office? Do you fantasize about watching the checks roll in while you simply rely on technology to take care of the logistics for you? The good news is that a digital world has made that...
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    Active Business

  • Are you worried your Dropbox Account could have been hacked?

    Sara Metcalfe
    15 Oct 2014 | 2:54 am
    A number of newspapers and online news sources have reported that the cloud data storage service Dropbox has been hacked and millions of usernames and passwords stolen. This is not true. So what is going on? It appears that the passwords and user names have been stolen from a variety of third party sites and then applied to DROPBOX on the assumption that some users will be using the same password for multiple sites and accounts. Unfortunately this is true. Despite advice to the contrary, many people continue to insist on using the same password for many or all of their online accounts. This…
  • An overview to flexible working

    Active_Business
    30 Jun 2014 | 3:40 am
    Changes that extend the right to request flexible working have now been put in place and have become law today. The government says it wants to remove the “cultural assumption” that flexible working only applies to parents or carers, and introducing these changes will make the workplace “fit tor the 21st Century” So, what will the future of flexible look like, and what is covered by the extended “right to request flexible working?” First point to note is that the legislation does not give employees the right to work flexibly, instead it provided the right to request this. The…
  • Gameover Zeus, Cryptolocker and how you can keep your computer safe from the new breed of hacker attack

    Sara Metcalfe
    11 Jun 2014 | 2:26 am
    It has been difficult to avoid the recent press coverage of increasingly prevalent hacker threats over the last week or so, with the authorities in the US making some headway against the rise of two pieces of malicious software known as Gameover Zeus and Cryptolocker. The two pieces of malware are increasingly used by criminal gangs as part of an organised cyber war against consumers, with the sole aim being to extort money or to trick the infected computer into automatically carrying out cyber crime. This represents a relatively new stage of cyber attack, combining offline criminal…
  • Business is becoming upwardly mobile

    Sara Metcalfe
    4 Jun 2014 | 4:23 am
    Part Two In the first section of this blog, we examined the growing trend in mobile working and why it is becoming the norm, instead of the exception. In the concluding section we’ll look at the very real benefits to be gained by both companies and workers. Boosting productivity What is clear is that companies who invest in mobile strategies are discovering huge increases in productivity. Software developers are producing new applications and platforms monthly designed to leverage maximum value for employers from mobile workers. The cloud is just the latest of these innovations that…
  • The benefits of mobile computing when out of the office – Part One

    Sara Metcalfe
    12 May 2014 | 2:12 am
    Business Is Becoming Upwardly Mobile. Technology has transformed the way we work. No longer are we tied to a desk, or a physical location. Mobile devices and the applications that go with them have transformed the world into one huge ‘virtual’ office. Wherever we are, whatever we do, we can now connect with work associates and partners, suppliers and customers, networks and data storage facilities, as well as all the IT applications and platforms we need to carry out our work. This has huge implications for how we do business. We now have the opportunity to work smarter and more…
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    8a Certification, HUBZone Certification and Women Owned Small Business Certification Blog

  • Important Fact about 8(a) Adjusted Net Worth Requirements

    Rick Otero
    6 Oct 2014 | 5:59 am
    As you may be aware, the applicant for 8(a) Certification must have an adjusted net worth of less than $250,000 to get 8(a) Certified. However, here is an important fact that you must also consider. If the applicant is married, the SBA will consider the spouse’s financial situation also in determining whether the applicant’s access to capital and credit is diminished where the spouse has a role in the business (e.g. an officer, employee or director) or has lent money to, provided credit support to, or guaranteed a loan to the business. See CFR part 13: §124.104   Who is…
  • Active SBA 8(a) Certified Firms as of July 1, 2014 by Location

    Rick Otero
    1 Jul 2014 | 6:58 am
    There are 7,078 active SBA 8(a) Certified firms as of July 1, 2014. Below is an info graphic showing the location by state and number of active SBA 8(a) Certified firms. The source of this information is the SBA Dynamic Small Business database. 8(a) Certified Firms as of July 1, 2014 The top five states with 8(a) Certified Firms are: 1. Virginia – 880 2. California – 789 3. Maryland – 668 4. Texas – 605 5. Florida – 441 The top five states or US territories with the lowest number of 8(a) Certified firms are: 1. Vermont – 2 2. U.S. Virgin Islands – 3…
  • 8(a) Program. Ownership vs. Control

    Rick Otero
    11 Jun 2014 | 8:15 am
    Control is not the same as ownership. For example a disadvantaged individual may own 51% of the business that is applying for 8(a) Certification but they may be found to not unconditionally control the company by the SBA. As defined by the SBA in CFR 124.106, the SBA regards control as including both the strategic policy setting exercised by boards of directors and the day-to-day management and administration of business operations of the business. In order to be found to control the business, here are the following requirements. 1. The disadvantaged individual must manage the daily business…
  • Do you meet the 70% Economic Dependency Rule?

    Rick Otero
    12 May 2014 | 12:53 pm
    Economic Dependence is a significant obstacle to the eligibility of many applicants desiring to gain 8(a) Certification for their firms. In fact, it is currently the issue for which we have to turn the greatest number of potential applicants away, until the issue is resolved. Here is a simple flow chart that will help you determine if economic dependency applies to your business. Click on the chart below to see a larger image. Economic Dependency Chart Need assistance with your 8(a) Application? With 14 years and over 2,000 successful applications under our belt, we can assure you that no…
  • List of Items needed to complete the SBA Form 413 (Personal Financial Statement)

    Rick Otero
    8 May 2014 | 10:40 am
    The following is a detailed list of items needed to complete the SBA Form 413 (Personal Financial Statement. Please note, this list may or may not cover every personal asset or liability you may have and should serve as only a general list. All statements mentioned below must be no older than 30 days old when submitted to the SBA, contain all pages of the statement, list all of the account holder(s) names, account numbers, type(s) of account and account balances. Assets: 1. Checking account statement. 2. Savings account statement. 3. IRA and any other retirement account statements along with…
 
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    THE Small Business Expert

  • A Dangerous Assumption You May Be Making

    Raymond Manley
    21 Oct 2014 | 9:00 am
    http://www.susansolovic.com/2014/10/a-dangerous-assumption-you-may-be-making/I hear a lot today about how every business is really good, even great, at delivering on basic customer expectations.  The idea is that, because you and your competition are all so good at the fundamentals, what you have to do is focus on “extras” in order to win and keep customers. Wow. Talk about a dangerous assumption. This assumption puts companies out of business. Why was I dissatisfied with that Alfa Romeo dealer?  Because he didn’t wash my car after servicing it?  Because he didn’t send me a Happy…
  • What You Can Learn From a Bread Stick

    Raymond Manley
    21 Oct 2014 | 5:28 am
    http://www.susansolovic.com/2014/10/what-you-can-learn-from-a-bread-stick/Olive Garden has been in the news a lot recently. The chain offered a $100 “pasta pass” to 1,000 customers that allows pass holders to chow down on unlimited pasta for seven weeks. That marketing ploy got a lot of coverage in the press, but more important to the restaurant in the long run is the fact that a disgruntled group of investors replaced its entire board of directors. They were so critical, they even called out Olive Garden for its bread sticks! The times, they are a-changin’ One of the…
  • Local Planners, Not Big-Box Execs, Blamed For Small Biz Woes

    Raymond Manley
    20 Oct 2014 | 4:58 am
    http://www.susansolovic.com/2014/10/local-planners-not-big-box-execs-blamed-for-small-biz-woes/How cozy are you with your local planning commission, city council or county officials? If you want to preserve existing small businesses and the look of a local business district that has evolved over many years, those are the decision makers you need on your side. While it’s popular to blame national big-box retailers for the demise of smaller local merchants, more often than not, the real culprit is zoning changes instigated by local government officials. In their attempt to boost local…
  • How to Prevent Workplace Porn Problems

    Raymond Manley
    19 Oct 2014 | 9:48 am
    http://www.susansolovic.com/2014/10/how-to-prevent-workplace-porn-problems/Do you need to lock down your entire network to prevent porn at work? Pornography in the workplace is a problem in more ways than you might imagine. Here are two examples: In a case that got a lot of publicity, a high-ranking official at the Environmental Protection Agency downloaded more than 7,000 porn files and spent as much as six hours of his work day viewing them. A hospital technician is suing a former co-worker and the hospital charging that the co-worker repeatedly indulged in smartphone porn while he was…
  • Customer Service: What Not to Do When You Don’t Know

    Raymond Manley
    19 Oct 2014 | 9:00 am
    http://www.susansolovic.com/2014/10/customer-service-what-not-to-do-when-you-dont-know/Recently I had a question about my international calling plan for my mobile phone. I was preparing for several overseas trips. My assistant was tasked with finding the best plan our carrier had to offer. One might think this would be an easy project; just get the information and sign up for the program. But, one might be wrong. Without boring you with the details, my assistant came back with information that didn’t seem to make sense. She was told when my monthly bill renewed, my international plan would…
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    Customer Service Guru » Articles

  • How to Acquire the Perfect Service Representative

    Adele Halsall
    17 Oct 2014 | 8:34 am
    This latest post comes from Stacey Oliver-Knappe, the chief consultant of The Customer Service Gurus. Before I opened a training company, I worked on the front lines of customer service. I have had positions with direct face-to-face customer service in hospitality, retail, and food & beverage positions. There was a period where I answered phones in a call center. This real world experience, coupled with my formal training, enables me to offer you a few tips on acquiring the perfect customer service representative. Hire the Perfect Person This is the number one requirement for any…
  • 7 Ways to Make Sure Your Energy Complaint is Dealt With

    Darren Cook
    10 Oct 2014 | 8:51 am
    Our latest post comes from Richard Hearne of 1Gas Connections, the nationwide experts in gas pipe and meter connections. Richard was kind enough to give us some insider tips on how to make sure your energy complaint is listened to and dealt with, swiftly and appropriately. When making a complaint to your energy provider it may often feel like your words are falling on deaf ears. However, there are methods by which your voice can be heard and your complaint dealt with effectively. Here are 7 important techniques that will help prepare you for the possibility of having to make an official…
  • Why Did This Customer’s Review of Pizza Express Go Viral?

    Adele Halsall
    22 Sep 2014 | 3:35 am
    We’re all used to seeing customer reviews go viral…particularly reviews that tear a company apart. Which is why its rather surprising when we see the same wildfire response to a review with something positive to say for a change. That’s right, you read correctly – a customer review saying lovely things has actually captured the heart of the internet public Surprised? Curious? We were too. The review was originally posted on the website of UK regional newspaper, the Peterborough Telegraph, by a student no less, named Holly Aston. Holly, 17, is studying for a…
  • The 7 Charges Regularly Confusing Customers

    Adele Halsall
    15 Sep 2014 | 2:06 am
    It seems that as a customer, there’s an endless number of costly pitfalls to avoid. Just when your wallet is looking full and your bank balance healthy, another demanding expense will no doubt present itself. And to make things more inconvenient, there’s those additional costs we don’t even understand, but we pay them anyway. Why is this? Is it because we don’t have the energy to find out? Or are we just used to giving our money away? We decided to dig deeper into the seven charges that most commonly drive customers crazy, and explain them once and for all. 1. Service…
  • Twitter Commerce May Be Exciting, but What Will it Do for Retail?

    Adele Halsall
    10 Sep 2014 | 2:22 am
    You may have heard recently that Twitter is set to roll out a Commerce function on its site, enabling users to make purchases right there on the spot. But will this latest social revelation provide any long term enhancements to the world of retail? Many hardcore tweeters are no doubt enthused by the idea of making purchases from their favourite brands whilst they browse their feed at the same time. But its important to remember that the project is still in its early stages. Whilst Twitter CEO Dick Costolo has promised to have the service in action for Christmas, many are still on the fence…
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    Yola

  • How to submit your website to Google

    Yola
    17 Oct 2014 | 9:43 am
    Congratulations! You’ve published your website. If you are building your website with Yola, we will automatically send it to the search engines to be reviewed after you publish. Once reviewed, ideally, the search engines will index your website for specific keywords. If you’d like to speed up this process, we’ve got a few tips for you here in this article. Google Webmaster Toolsis a program that you can use to help with your website indexing. Once you’ve signed up for an account, you can submit your website and sitemap for review. Note that Google uses the following disclaimer: “We…
  • Featured Websites: A journey through Pot o’Curry

    Yola
    16 Oct 2014 | 11:48 am
    To celebrate National Curry Week in the UK, our featured website is Pot o’Curry! This beautiful website grabs your attention immediately and has a mouth-watering, professional design. In this post, we take you through our top 5 reasons why this website is great. 1. Eye-catching imagery One of the first things that grabs you about Pot o’Curry is its eye-catching imagery. You’ll notice that all the photos are clear and professional, and the size of the pictures do not compromise the quality. The close up imagery of the curry dishes entices you to try one, and the selection of spices in…
  • New eBook: Create good content for your business blog

    Yola
    10 Oct 2014 | 3:24 pm
    Tossing around the idea of creating a blog for your business website? Before you ponder any further, bare in mind that small businesses with blogs generate 126% more leads than those without. Now, let’s turn these ideas into a reality. Aside from generating more leads, which is a great perk in and of itself, there are other great benefits to business blogging: The ability to give your brand personality A space to headline new business features and other news (like what we are doing now!) A way to update your website with fresh content frequently, boosting your search engine ranking…
  • The key to new customers: Interact with your site’s visitors

    Yola
    8 Oct 2014 | 3:08 pm
    Guest article written by Megan Totka, chief editor for ChamberofCommerce.com sRunning a website (let alone a successful site) is never quite as simple as it seems. This is especially true for small business owners today, constantly multitasking and juggling every aspect of their business, whether they have the time or not. Of course, the evolution and accessibility of the modern web has made the process of online marketing much less daunting. Breaking down the barrier between the average small business and real-life customers has never been easier. However, many SMBs are still squandering…
  • 5-minute website fixes: Adding multiple domains to your business website

    Yola
    3 Oct 2014 | 3:42 pm
    So here’s the sitch. With all of this talk about business branding and custom email addresses to stay fresh in the eyes of your audience, you’ve decided to take the plunge and buy a custom .COM domain name. In addition, you’ve decided to optimize your site for local business purchased the same domain with your local country extension (.ca, .co.uk, .com.br, etc.). After you buy domain names, hit publish, and voila! Your .COM domain is up and ready for business. Now, how do you add your local domain to your website to make it reflect as well? We have all of the…
 
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    Business Unleashed | Real life business skills for Consultants, Creatives and Coaches.

  • Anything is Possible and Achievable!

    Chris Green
    20 Oct 2014 | 6:53 am
    I have a younger brother. He’s bigger than me. He’s not really into business, he’s more of a musician and showman. Oh and he runs and runs and runs. This morning he taught me a massive lesson that we can all take to heart. It’s summarised like this: Anything is Possible and Achievable! And it looked like this on a Facebook post: The context of this is that this time last year Jon was heavier than he wanted to be, felt sluggish, his diet wasn’t great and he wasn’t doing any exercise. At all. Jon Just Does it So one day. When he got really fed up, he took it…
  • EP022 Fast Track Your Cash Flow

    Chris Green
    25 Aug 2014 | 2:22 pm
    We’ve all been there at some point. Waiting for clients to pay. Waiting for projects to start. Checking that bank balance to see if it’s increasing at all. They key is to do something about it as quick as possible. Cash flow is critical to any business and will probably be the number one thing that kills of small businesses this year. This episode is for you if you’re wanting to get your cash flowing quicker and clients paying faster. In this episode we cover how to: Find the low hanging fruit right now. Get paid up front. Get paid for all the work you do. Sell existing…
  • EP021 – Why You Should Charge More (Right Now)

    Chris Green
    8 Aug 2014 | 4:22 am
    In this episode we get straight to the point. In order to succeed in business as a consultant, coach or creative, you have to charge more. We’ve heard all the excuses. “Yeah, but people won’t pay more”, “I just charge by the hour” … etc etc. If that’s your mindset then unfortunately you’ll be finding yourself working far too hard, for far too little money. Most of us have been there. In this episode we interview Jason Kanigan and get him to reveal his thoughts and strategies on charging more. You’ll learn about: Finding clients with…
  • EP020 – Three Things 6 Figure Consultants do Differently

    Chris Green
    29 Jul 2014 | 11:08 pm
    From working and speaking with many consultants, creatives and coaches, we’ve found there’s a whole lot of challenges people have on a weekly basis. There’s also very clear strategies that really successfully people use on a regular basis to get their businesses well past the six figure level. In this episode you’ll learn: The seven most common stumbling blocks How you can conquer the hurdles. The three things that 6 figure consultants, coaches and creatives do differently. We always endeavor to have action points at the end of each of our episodes. If you’ve put…
  • EP019 – Never Leave a Sale Behind

    Chris Green
    17 Jul 2014 | 10:03 am
    In this episode, John and I cover how to be persistent when going after new clients. Too many people give up quick or at the first objection and miss out. Here’s some interesting stats to consider the next time you’re talking to a prospective client: 2% of sales are made on the First contact. 3% of sales are made on the Second contact. 5% of sales are made on the Third contact. 10% of sales are made on the Fourth contact. 80% of sales are made on the Fifth to Twelfth contact. It’s pretty clear that you need a strategy based on persistence and multiple contacts to get the…
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    ServiceMaster of St. Paul and Maple Grove

  • It's Time To Get Ready For Winter

    Uriah Suarez
    30 Sep 2014 | 1:00 pm
    The first day of autumn is just a few days away. Now is the time to get your home or business in shape before the cold winter snow and ice locks everything down. Give the floors a new life: Cut the summer crud with deep cleaning of your floors, carpet, upholstery and blinds. We offer tile and hardwood floor cleaning, buffing and waxing. We focus on stain removal and getting rid of all of the dirt from corners, grout, linoleum, tile and wooden floors. Floor Cleaning: Carpet Cleaning: Breath new life into your old carpets with deep carpet cleaning. We pretreat carpets and stains to make the…
  • Ice Dams Are A Winter Problem, And You Have Time To Prepare

    ServiceMaster Maple Grove
    18 Sep 2014 | 6:25 am
    What are Ice Dams Minneapolis Winter Problems Ice dams are dangerous masses of ice that build up along the edge of pitched roofs that have a reservoir of trapped water beneath them. The reservoir of trapped water is is held in place by the surface of the roof and the ice which is why this situation is termed an ice dam. Problems with Ice Dams The biggest problem is that they are dangerous. They can slide off a roof with enough force to seriously injure people and property. Another problem comes from the trapped water. Gravity forces it to find little imperfections in your roof, and then it…
  • Do You Need Professional Carpet Cleaning?

    ServiceMaster Maple Grove
    28 Aug 2014 | 11:00 am
    Summer is nearing its end. When school starts up, the house may return to a peaceful and quite abode. The only blaring noise will be from those trails of dirt and grime that have been tromped into your carpets by those little feet marching from the mud pie factory to the fridge. That is a lot of noise coming from the carpets. Fortunately, ServiceMaster has a solution to fit your budget. Dirty carpets Carpets are not the only thing that get grimy over summer vacation. All that dirt and spilled drinks can get tracked into the grout on your tile floors. We offer complete tile and grout cleaning…
  • Back To School Cleaning Made Easy!

    ServiceMaster Maple Grove
    19 Aug 2014 | 11:44 am
    They have had an entire summer to muck up the house like only children can do. Before you start a new school year, cleanup the worst of all that summer fun. ServiceMaster by Hedden is here to help you recapture the beautiful home Sterilize your Kitchen Get rid of the mess. Banish all of those crumbs. Throw out the dull, lackluster beaten down shine and restore the sparkle and brilliance to your kitchen with tile and grout cleaning. Our professional cleaners can safely remove stains from tile and grout and bring the dazzle back to your beautiful kitchen. Reclaim Your Carpets The kids have had…
  • Flooded Basement Cleanup And Prevention

    ServiceMaster Maple Grove
    15 Jul 2014 | 11:00 am
    Minneapolis Flooded Basements: Emergency Cleanup and Prevention Water is a vector for many waterborne health hazards. Mold, bacteria, and even viruses can take up residence in your residence. The recent storms have caused many problems with flooding. ServiceMaster by Hedden is your local flood water cleanup expert. We have the to equipment to remove water and deal with flood cleanup debris in basements, businesses, and home. What do you need to do when your property has been flooded? The first step is to remove the water. We make sure that there are no safety issues such as electricity and…
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    Marketing Strategies and Education for Entrepreneurs

  • Marketing Strategies – Integrity in Marketing

    Tammy Hawk-Bridges
    1 Oct 2014 | 9:11 pm
    Do you realize that over 90% of the headlines you read and hear on the news are full of BS? Yep! They’re carefully crafted to shock, seduce and manipulate you to click or not change the channel. Advertising agencies understand that we now live in a short-attention span world and they’re very well-trained to know […] The post Marketing Strategies – Integrity in Marketing appeared first on Marketing Strategies and Education for Entrepreneurs.
  • Marketing Strategies – It’s NOT Google Calling!

    Tammy Hawk-Bridges
    5 Sep 2014 | 7:09 am
    It’s my goal to teach entrepreneurs marketing strategies and how to navigate the Internet so they can benefit from all the opportunities it brings. However, many people are still reluctant and I can’t say that I blame them especially when there are so many scams going on. It truly outrages me that these things happen […] The post Marketing Strategies – It’s NOT Google Calling! appeared first on Marketing Strategies and Education for Entrepreneurs.
  • Managing Overwhelm

    Tammy Hawk-Bridges
    13 Jul 2014 | 10:34 am
    Today is Sunday and admittedly I’m feeling a little overwhelmed. Not by things I have to do but by things I want to do and don’t have the time. Is anyone with me? Education for the Home Business Entrepreneur – Managing Overwhelm Today I read this article by Mashable called 3 Phrases That Actually Make […] The post Managing Overwhelm appeared first on Marketing Strategies and Education for Entrepreneurs.
  • Complacency is Cancer

    Tammy Hawk-Bridges
    9 Jul 2014 | 6:24 pm
    Take a moment of self-reflection. How do you take in information? Do you absorb it? Do you read it and think to yourself that you need to do it? Then a few seconds later the dog barks and you need to take him out – then the thought is lost? Do you revisit it? Do […] The post Complacency is Cancer appeared first on Marketing Strategies and Education for Entrepreneurs.
  • Online Marketing – Let’s Do a Check Up

    Tammy Hawk-Bridges
    3 Jul 2014 | 5:29 am
    It’s not rocket-science the world around you is changing. The Internet is growing and expanding. As it expands, it creates change. The Internet will create opportunities – coincidently it will also end many industries as we know them. Some businesses will survive – some won’t. The pendulum has swung and now it’s time to get […] The post Online Marketing – Let’s Do a Check Up appeared first on Marketing Strategies and Education for Entrepreneurs.
 
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    The Maverick CEO

  • The Greatest Gift Of Leadership….

    Christian Brodin
    16 Oct 2014 | 7:37 am
    A leader’s job is not to do the work for others, it’s to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible. – Simon Sinek   Training Wheels Ever since seeing one of his friends riding a bike without training wheels my son [...] The post The Greatest Gift Of Leadership…. appeared first on The Maverick CEO.
  • Fire Up Your Personal Brand! – Get The Clients that Speak To Who You Are

    Christian Brodin
    8 Oct 2014 | 11:36 pm
    With More than 1 Billion websites in the in the world putting a strong personal brand on the frontline of your sales process can be the most important thing you will ever do for yourself and for your business, and it could dramatically improve conversion rates and attract the Clients that speak to you! The real questions for [...] The post Fire Up Your Personal Brand! – Get The Clients that Speak To Who You Are appeared first on The Maverick CEO.
  • Cold Calls Aren’t Working! Here are 7 Proven Pressure-Less Sales Methods That Do.

    Christian Brodin
    2 Oct 2014 | 12:14 am
    If I say cold calling, what is the first thought that comes to your mind? Strong Arm Sales Tactics? Unwanted phone calls when you least want them? Telemarketers? Failed Sales?     Im sure you wont be surprised when I tell you that in this recent British survey 90% of the respondents said that they do not trust cold callers. To [...] The post Cold Calls Aren’t Working! Here are 7 Proven Pressure-Less Sales Methods That Do. appeared first on The Maverick CEO.
  • Get Out Of The Rabbit Hole- One Habit That Will Get Your World Moving

    Christian Brodin
    25 Sep 2014 | 3:43 pm
    Have you ever had the feeling when you wake up that the world is just against you? That no matter what happens that day, nothing will work, and all the people you will meet are there just to make your life worse? Yesterday I definitely had THAT feeling.   After missing a business appointment I spent [...] The post Get Out Of The Rabbit Hole- One Habit That Will Get Your World Moving appeared first on The Maverick CEO.
  • 4 Basic Leadership Skills Anyone Can Master

    Christian Brodin
    18 Sep 2014 | 9:08 am
    Are you interested in improving your leadership skills and getting better results at work or in your business? Do you want to know what leadership skills would really set you apart as a GREAT leader?  In 2006 The Ken Blanchard Companies conducted a study in which more than 1,400 leaders, managers, and executives listed the [...] The post 4 Basic Leadership Skills Anyone Can Master appeared first on The Maverick CEO.
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    Dex Media

  • Stopping Spam for Good or How to Spam-proof Your Website Forms

    Kim Perry
    21 Oct 2014 | 2:51 pm
    Creating a contact form on your business website can be a great thing. It can help you generate leads and answer questions from current clients, but it can also generate quite a bit of spam. Preventing spam may even seem like a full time job; as a small business owner you don’t have time for...continue reading … The post Stopping Spam for Good or How to Spam-proof Your Website Forms appeared first on Dex Media.
  • Social Marketing Return on Investment Must Come from Within

    Dex Media Contributor
    21 Oct 2014 | 2:25 pm
    According to a recent survey on what to expect concerning next year’s social marketing activity, the key to return on investment (ROI) must come from internal, not external metrics, an eMarketer report indicates. eMarketer releases over 200 analyst reports annually. ROI has long been an issue with social media marketing, with marketers facing the ongoing...continue reading … The post Social Marketing Return on Investment Must Come from Within appeared first on Dex Media.
  • 10 Trends in Local Media to Consider for 2015

    Marion Jacobson
    20 Oct 2014 | 8:18 am
    What do local marketers need to know as they prepare for 2015? Columnist Wesley Young discusses recent developments in local search. Change and disruption have been the only constants in the local media and marketing space over the last few years.  With the end of the year approaching, now is the time for local media...continue reading … The post 10 Trends in Local Media to Consider for 2015 appeared first on Dex Media.
  • New Intuit Survey Demonstrates Resourcefulness of New Business Owners

    Dex Media Contributor
    20 Oct 2014 | 6:30 am
    A recent survey of small business owners conducted by Intuit found that small businesses owners have become increasing resourceful when launching their new businesses. A notable finding in the survey was that most United States small businesses start with $10,000 or less in capital, primarily funded from the entrepreneur’s individual savings. Key takeaways from the...continue reading … The post New Intuit Survey Demonstrates Resourcefulness of New Business Owners appeared first on Dex Media.
  • The Evolution of Spam [Infographic]

    Chris Irby
    17 Oct 2014 | 10:00 am
    Back in July, I shocked folks with a candid and unflinching article detailing the dark and sordid history of internet spam. And now, the fine folks at Marketo (with a little assist from Column Five Media) have done me one better by providing an illustrated chronicle of all things spam, from prehistoric cave paintings to...continue reading … The post The Evolution of Spam [Infographic] appeared first on Dex Media.
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    rippleoutmarketing.com

  • Internal Linking In Websites

    Elliot Simmonds
    19 Oct 2014 | 11:44 am
    We’ve been talking a lot of the Rippleout Blog recently about consumer psychology, and how important other people, and trying to understand them, is to a small business. However, whilst this is always really interesting, it’s also somewhat blue sky. So, for this week, we’re going to bring it a little bit closer to home and discuss internal linking within websites. Internal Linking In Websites – Don’t Make Your Visitors Search For The Information They Want Internal linking is one part of SEO over which you as a business owner (or just a website owner more generally) have…
  • The Psychology of Free Samples

    Elliot Simmonds
    10 Oct 2014 | 9:05 a